Join The COMPASS Method Book Launch Team

欢迎收听《十分钟大师课》。

Welcome to ten minute master class.

我是主持人特雷·谢内曼，我们的目标是每周帮你学习一些永恒的商业原则，帮你解决当下的商业问题。

I'm your host, Trey Sheneman, it's our goal each week to help you learn timeless business principles that will help you solve today's business problems.

我们称之为你每周的商业增长金句时刻。

We call it your weekly mic drop for business growth.

那么，在今天的节目中，我们换一种方式，正式宣布第一季收官。

Now, on today's episode, we're taking a different approach and officially calling it a wrap on season one.

哇，这一季真是精彩纷呈。

And wow, what a season it's been.

感谢你们，亲爱的听众们，我们的下载量已经突破了85000次，并且打入了创业类播客的前50名。

Thanks to you, the listeners, we've crossed over the 85,000 download mark and we broke into the top 50 podcasts in the entrepreneur category.

这太了不起了。

That's incredible.

非常感谢大家。

Thank you so much.

这个势头太猛了，我真的很感谢你们的支持。

The momentum here is insane and I'm so grateful for your support.

在过去的几个月里，我们深入探讨了市场营销、销售、运营和领导力方面的经验，我们称之为增长的四大核心驱动力。

Over the past few months, we've unpacked lessons in marketing, sales, operations, and leadership, what we call the core four drivers of growth.

但今天，我想把这一切总结起来，给你们留下一个重要的理念。

But today, I wanna wrap it all up and leave you with one big idea.

这个理念改变了我的生意，也是我即将在十月份出版的新书的核心，而且我相信每个创始人如果想要清晰而有动力地成长，都需要这个框架。

It's the idea that changed my business and it's the heart of my new book that's coming out in October, and it's the framework that I believe every founder needs if they wanna grow with clarity and momentum.

我的书叫《COMPASS方法》。

My book is called The COMPASS Method.

《COMPASS方法》是我十五年前刚进入这个行业时希望拥有的增长操作系统。

The COMPASS Method is the operating system for growth that I wish I had fifteen years ago when I started in this industry.

今天，我想让你们先睹为快，看看其中一个最强大的概念——五A飞轮。

And today, I wanna give you a sneak peek into one of its most powerful concepts, the Five A Flywheel.

你看，大多数企业靠的是漏斗。

See, most businesses run on funnels.

漏斗吸引注意力，把人推向一条狭窄的路径，最后在底部产出买家。

Funnels extract attention, push people down a narrow path, and spit out buyers at the bottom.

但问题是，漏斗会漏。

But here's the problem, funnels leak.

每个阶段都会流失能量。

Every stage loses energy.

每场活动最终都会耗尽。

Every campaign eventually burns out.

所以多年前，我不再建漏斗，而是开始转动飞轮。

That's why years ago, I stopped building funnels and started spinning flywheels.

而“五个A飞轮”就是基于这个概念。

And the Five A Flywheel is built on that concept.

它有五个阶段。

It's five stages.

每个阶段都为下一个阶段创造动力。

Each one creates momentum for the next.

第一阶段是认知，这可不是说要喊得更大声。

Stage one is awareness, which is not about shouting louder.

而是要让你在对的人面前被看到。

It's about being visible to the right people.

第二阶段是吸引。

Stage two is attraction.

从被认出来，到真正引起对方的兴趣。

Moving beyond recognition to creating real interest.

这时候，你的价值主张和讲的故事就得特别出彩。

This is when your value propositions in the stories you tell have to shine.

第三阶段是获取，也就是把兴趣转化成对方的第一次行动。

Third is acquisition, which is when you convert interest into their first commitment.

但在飞轮里，这可不是终点，跟漏斗不一样。

But in the flywheel, this isn't the finish line, unlike the funnel.

这其实只是中点。

It's actually the midpoint.

第四步是激活。

Step four is activation.

这是最容易被忽视的阶段。

This is the most overlooked stage.

也就是说，如果一个人买了东西却从未体验到你的价值，他们不用你的产品，那你其实并没有真正获得客户，只是浪费了钱。

This is when if someone buys and never experiences your value, they don't use your product, you didn't actually gain a customer, you just wasted money.

激活是留存必须开始的地方。

Activation is where retention has to begin.

第五步是口碑传播，就是把那些满意且活跃的客户变成你的忠实拥护者。

Step five is advocacy, was where you turn happy activated customers into evangelists.

他们的评价、推荐和口口相传，会直接循环回来为你创造知名度，这就是让飞轮转起来的动力，而且比任何广告活动都更有力。

Their reviews, their referrals, their word-of-mouth actually loops right back and creates awareness for you, which is what spins the flywheel, and it's gonna spin it more powerfully than any ad campaign.

你看，区别就在这里。

See, here's the difference.

漏斗到获取就结束了。

Funnels ended acquisition.

五A飞轮实际上是从获取客户开始的。

The Five A Flywheel really begins at acquisition.

它把满意的客户变成潜在客户的创造者，让你拥有不断累积的势头。

It turns happy customers into prospect creators, which makes you have momentum that compounds.

这个框架对我来说就是全部意义所在。

This framework is the entire point for me.

它让我从思考短期策略转向长期系统，这正是我在《指南针方法》这本书里详细阐述的内容。

It moved me from thinking about short term tactics into long term systems, and this is exactly what I unpack in my book, COMPASS Method.

我不仅要告诉你飞轮是什么，还要教你如何诊断你的飞轮在哪里、卡在哪里，以及如何让它转得更快。

I'm gonna show you not just what the flywheel is, but how to diagnose where yours is, where it's stuck, and how to get it spinning faster.

所以，让我跟你直说几句。

So let me talk straight with you for a minute.

这个播客一直致力于为你提供清晰、可操作的成长工具，而我已经把这些工具中最精华的部分倾注到了我的新书《指南针方法》中。

This podcast has always been about giving you clear, actionable tools for growth, and I've poured the very best of those tools into my new book, The COMPASS Method.

这本书将于今年十月精装出版，平装版则在明年一月上市。

It's coming out in hardback this October, paperback in January.

我希望你能加入我们的团队，一起把这本书推向世界。

I'd love for you to be a part of the team that helps launch this book to the world.

所以，具体是这样的。

So here's what that means.

如果你加入发布名单，你会比其他人都早免费拿到这本书。

If you join the launch list, you're gonna get early access to the book before anyone else for free.

你会收到我在准备发布期间的幕后更新，还会被邀请参加几场和我一起的专属问答环节，我会深入讲解那些框架以及如何把它们应用到你的业务中。

You're gonna get behind the scenes updates from me as we we prepare for the launch, and you'll get invited to a couple of exclusive q and a sessions with me where I'm gonna go over the deeper frameworks and how to apply them to your business.

作为免费获得这本书和加入发布团队的回报，我其实只要求两件事。

And in return for getting the book for free and joining the launch team, what I'm asking for is really two things.

第一，读这本书。

Number one, read the book.

第二，帮我宣传一下。

Number two, help me spread the word.

这可以是发布日前后留个评论，或者分享一篇相关帖子，或者告诉朋友，你觉得怎么自然就怎么做。

That might mean leaving a review around launch day or sharing a post about it or telling a friend, whatever feels natural to you.

如果你从这个播客里得到了任何收获，请考虑加入发布团队。

If you've gotten any value from this podcast, please consider joining the launch team.

这是你感谢我的最好方式，也能帮我让这些想法影响更多人。

That would be the best way you can say thank you to me and also help me multiply the impact of these ideas.

那具体怎么做呢？

So here's how you do it.

现在就去 www.thecompassmethodbook.com 注册吧。

I want you to head over to www.thecompassmethodbook.com right now and sign up.

你就能加入了。

You'll be in.

整个过程不到一分钟。

It'll take you less than a minute.

再说一遍，网址是 www.thecompassmethodbook.com。

Again, that's www.thecompassmethodbook.com.

去注册吧，请帮我一起传递这个信息。

Go sign up and please help me steward this message.

我最希望的就是你能加入启动团队，帮我们把消息传播出去。

I would love nothing else for you to join the launch team and help us get the word out there.

现在回到我们播客原本要讲的内容。

Now back to where we were headed with the podcast.

这是第一季的结尾。

This is the end of season one.

第一季主要是打基础，分享我一路走来学到的艰难教训，这样能帮你避免我犯过的一些错误。

Season one was all about laying the foundation, sharing the hard lessons that I've learned along the way so that they can help you avoid some of the mistakes I made.

第二季会聚焦于放大更多人的声音。

Season two is gonna be about multiplying voices.

我会采访我人脉中的一些领导者，包括我在销售、市场营销、领导力和运营方面认识的一些最聪明的人。

I'm going to be interviewing leaders in my network, some of the greatest minds I know in sales, marketing, leadership, and operations.

这会在2025年第四季度晚些时候推出。

That is gonna come out later on in q four of twenty twenty five.

我现在其实已经在安排最初几场采访了。

I'm actually setting up to do the first couple of interviews now.

你会看到形式会有点变化。

You're gonna see the format's gonna change a little bit.

他们不会每次都待在录音室里。

They won't be in the studio every single time.

他们可能会在……

They might be in...

现场面对面。

On-site in person.

也可能根据大家的日程安排，通过Zoom连线。

They might be on Zoom based on people's schedules.

但我很兴奋能请到这些我认识、喜欢并且信任的杰出人物，当我遇到困难或卡住的时候，我会关注他们，也会主动去寻求他们的意见。

But I'm excited to feature these great minds that I know, like, and trust, that I follow when I get stuck and I get hung up, people that I seek out for those opinions.

所以希望你们从第一季的内容中收获了很多价值，也希望你们能继续陪伴我们进入第二季以及更远的未来，虽然我们会稍微调整一下范围，但最终目标不会变。

So hopefully you've got great value out of what I brought to the table in season one and you'll stick with us into season two and beyond as we change the scope a little bit, but the end game is still gonna be the end game.

每周为你的事业增长提供干货，围绕四大核心驱动力。

Weekly mic drops for your business growth based on the core four drivers.

增长归根结底就是这个。

That is always what growth comes down to.

非常感谢你一路陪伴我们。

Thank you so much for being with us on the journey.

我真的希望你能考虑加入Launch团队。

I really hope you'll consider joining the Launch team.

下次再见，我们后会有期。

And until next time, I'll see you on the flip side.