预告：什么是Acquired？

大家好，欢迎收听《Acquired》播客，这是一档探讨伟大企业及其背后故事与成功法则的节目。我是本·吉尔伯特。

Hello, and welcome to Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert.

我是大卫·罗森塔尔。

I'm David Rosenthal.

我们是本期节目的主持人。

And we are your hosts.

本和我痴迷于挖掘世界顶级企业成功背后的历史、战略与故事。每个月我们会选定一家公司，用整月时间研究它为何能在众多失败者中脱颖而出。最终我们会进行一整天录制，共同呈现互联网上最深入的企业与技术故事。

So Ben and I are obsessed with uncovering the history, strategy, and stories behind what built the greatest companies in the world. Each month, we choose a company, and we spend the entire month researching what uniquely made it work where many others failed. The output of that is a full day recording session where Ben and I come together and tell the absolute deepest business and technology stories on the Internet.

说到痴迷，我们每人会花上百小时研读公司所有资料，并采访亲历者进行一手调研。比如英伟达、好市多、爱马仕、微软、劳力士、亚马逊等案例——这些都是我们最爱的故事。十年前我们只研究科技公司，如今研究范围已扩展到伯克希尔哈撒韦、NFL甚至泰勒·斯威夫特。每期节目我们都致力于揭示那些隐藏在日常中的商业奥秘，追踪这些企业如何从默默无闻到无处不在的历程。

And when we say obsessed, we mean that we spend a hundred hours each reading everything that exists about a company and doing primary research and background interviews with the people who lived it firsthand. These are stories like NVIDIA, Costco, Hermes, Microsoft, Rolex, Amazon. Those are some of our favorites anyway. What started ten years ago as just the study of tech companies has led to a curiosity about our broader world from Berkshire Hathaway to the NFL or even Taylor Swift. Our goal in creating each episode is to uncover the secrets that are lurking in plain sight and how these world changing companies went from obscurity to ubiquity.

你是否想过：星巴克如何开遍全球每个角落？Visa究竟做什么业务，又如何成为全球支付基础设施？为何NFL能碾压其他体育联盟？这些谜题正是《Acquired》要解答的。

So if you've ever wondered, how did Starbucks end up on every corner around the globe? Or what does Visa actually do, and how did they become the payment rails of the whole globe? Or why is the NFL so much bigger than other sports leagues than Acquired is for you?

没错。我们采用独特的'对话式有声书'形式，通过深度对谈来讲述企业故事。通常只有我们两人，不邀请访谈嘉宾。

Yep. We have a unique format that we do on the show. We call it a conversational audiobook. Ben and I tell these stories of these companies through a deep conversation. And typically, it's just the two of us without an interview guest.

偶尔我们会邀请故事中的主角参与节目，比如星巴克的霍华德·舒尔茨、英伟达的黄仁勋或Meta的马克·扎克伯格。不过通常这都是在我们对他们公司进行深度剖析后的后续访谈。需要说明的是，我们的单集时长通常很长，大约三到四小时，因为我们会进行非常深入的探讨。但别担心，这些精彩的故事值得你花时间聆听，而且过程中也充满乐趣。

Occasionally, we will bring in a protagonist from the story like Howard Schultz from Starbucks or Jetson Huang from Nvidia or Mark Zuckerberg from Meta. Usually, though, that's as a follow-up interview to a deep dive that we've already done on their company. Now one thing we should say, our episodes are typically very long, like three to four hours long since we go really deep. But don't be scared. These are amazing stories that deserve every minute, and we have a lot of fun along the way.

我们的目标是通过每期节目，让你对一家公司形成完整的认知。

Our goal is really to deliver a complete understanding of a company by the time you finish the episode.

很高兴你能加入我们。欢迎收听。如果你想讨论任何节目内容或提供反馈，请加入Acquired社区acquired.fm/slack。欢迎你。

So we're glad you're here. Welcome. And if you ever wanna discuss any episodes or give us any feedback, join us in the Acquired community at acquired.fm/slack. Welcome.