198: AI SEO: How to Show Up in ChatGPT & AI Overviews

今天我要聊聊如何在人工智能中让自己被发现，尤其是在聊天机器人和AI概览里，这两者现在越来越重要，我会给大家看看它们长什么样。

Today, I'm gonna be talking about how to be discoverable inside of artificial intelligence, both inside of chatbots and AI Overviews, which are increasingly important, and I'll show you what they look like.

现在大家最关心的问题是：你该怎么在人工智能里出现呢？

So a big question right now is how do you show up inside of artificial intelligence?

如果你在做生意，有个人品牌，或者只是想在网上被人看到，以前靠的是搜索引擎优化。

If you're running a business, if you have a personal brand, if you just want to be seen on the Internet, it used to be about search engine optimization.

但现在AI正在蚕食搜索引擎，挤掉谷歌的搜索结果，我们该怎么让自己露脸？

But now that AI is eating into search engine, it's eating into the Google results, how do we show up?

我们怎么确保人们能找到我们的业务、我们的产品，以及我们提供的东西？

How do we make sure that people are pointed towards our businesses, towards our products, towards what it is we have to offer?

关于这个，现在有各种各样的说法。

Lots of different terms of this.

我们终于有了实际的数据。

We have some actual data at last.

我们收到了Ahrefs公司一位叫蒂姆·苏卢的人发的一条推文，他基于10亿个数据点、14项研究，给我们提供了关于AI搜索优化的详细信息。

We have a tweet from a guy called Tim Sulu, who works over at Ahrefs, who has given us a bunch of information based on 1,000,000,000 data points across 14 studies talking about AI search optimization.

AI 如果找不到你，就不可能推荐你，所以我们得让自己出现在 AI 的推荐里，因为现在人们越来越依赖 AI 来获取信息。

So AI cannot recommend you unless it can find you and we need to appear in AI recommendations because increasingly, this is how people are finding information.

他们还是会查东西，但不会再用搜索引擎了，而是直接问 AI。

They're looking things up, but they're gonna be going to AI not to search.

我们得抢在前面。

And we need to be ahead of this.

得提前做好准备。

We need to be ready.

首先，得说个前提。

So first up, caveat.

我们连这事儿到底该叫什么都没统一。

We haven't even decided what this is called.

叫 AI SEO 吗？

Is it AI SEO?

还是叫 GEO，也就是生成式引擎优化？

Is it GEO, generative engine optimization?

是叫大语言模型搜索引擎优化吗？

Is it LLM SEO, large language model search engine optimization?

还是叫LLM优化？

Is it LLM EO?

或者是AEO？

Is it AEO?

又或者叫AI可见性？

Is it AI visibility?

连个名字都还没定下来。

We don't even have a name for it.

这说明我们还处在非常早期的阶段。

That kind of tells you how early we are in this.

而且我们根本不清楚它到底是怎么运作的。

And we do not know how this works.

所以我接下来要讲的这个系列特别有价值，因为它基于真实数据，涵盖了14项研究，总共十亿个数据点。

That is why this particular thread that I'm gonna go through is so useful because it actually have data, 1,000,000,000 data points across 14 studies.

Ahrefs，如果你还不了解的话，以前是一家大型SEO优化公司。

And Ahrefs, for those of you who don't know it, used to be a large SEO optimization company.

你以前用它来优化搜索引擎排名。

You would use it to optimize your SEO.

现在他们正逐渐转向人工智能领域。

Now they're moving more into artificial intelligence.

所以我们现在的数据就来自这里。

So that's where we're getting the data from.

人工智能还在寻找证据。

AI is still looking for evidence.

它和过去的SEO很像，都在判断你创造的内容、搭建的网站、发布的信息是否有价值。

It is still much like search engine optimization, looking to see that what it is that you create, what it is that you build, what it is that you publish is valuable.

这仍然是核心所在。

That's kind of still the basis of this.

你别想靠耍小聪明绕过算法，哄骗机器相信你的内容有价值。

You cannot just trick your way through the algorithms and trick these machines into thinking that you what you do is valuable.

你还是得走出去，不断创作、行动，把东西发布到各种平台上，这样才能让人看到你。

You still need to be out there building stuff, doing stuff, putting things out onto various different surfaces so that you show up.

它们会从多个不同的平台寻找证据。

And it's gonna be looking for evidence on multiple different surfaces.

当然，你的网站依然非常重要。

Obviously, your website, still very important.

YouTube 我们待会儿会详细讲。

YouTube, we're gonna talk about this.

YouTube 对搜索和 AI 推荐来说极其关键。

YouTube is incredibly important for search for AI recommendations.

我马上就会说到这一点。

I'll come to that in a moment.

黄页、对比清单、故事、媒体报道。

Directories, comparison lists, stories, press.

也就是第三方对你的讨论，比如案例研究、用户评价等等。

So from third parties talking about you, case studies, reviews, etcetera.

这些方法依然非常有用。

All of this is still very useful.

我们现在正在弄清楚，哪些在AI推荐里最有效。

What we're working out right now is which ones are the most useful inside of AI recommendations.

我们对谷歌的搜索引擎优化多少有点概念。

Because we kind of have a vague idea for search engine optimization for Google.

但对ChatGPT或者谷歌AI概览这种黑箱，我们还不太清楚。

We don't necessarily know about the black box that is ChatGPT or Google's AI Overviews.

所以，排名类博客文章是聊天机器人引用最多的内容形式。

So the best x blog listicles are the single most prominent content format cited by chatbot.

具体来说，它们占了ChatGPT引用的所有页面类型的43.8%。

They make up 43.8% of all page types cited by ChatGPT specifically.

这可是个特别重要的第一手信息。

So that is an incredibly important first first piece of information.

如果你在做博客，现在最该聚焦的就是这种格式。

If you are putting together blogs, this right now is the format that you should be putting together.

你的网站依然非常重要，而ChatGPT特别偏爱的正是这种‘最佳X’格式。

Your website is still incredibly important and the particular format that ChatGPT likes are these best x.

比如最佳十款冲浪板，最佳二十款立式桨板。

So the best 10 surfboards, the best 20 stand up panel boards.

它喜欢这种内容，因为结构清晰，方便直接提取到推荐里。

It likes that information because it is structured and it's able to pull that into its recommendations.

这里说的完全是ChatGPT的情况。

This is specifically about ChatGPT.

但还有其他不同的使用场景。

There are different surfaces here.

比如你自己或用户直接打开ChatGPT、Claude、Gemini，问：‘最好的桨板有哪些？’

There's me or yourself going into a chatbot, going into ChatGPT, going into Claude, going into Gemini and saying, hey, what are the best paddleboards?

这是一种使用方式，它会给出相应的回答。

That is one surface and it will give us some information.

还有一种是AI概览，也就是AIO。

Then there's also AI Overviews, AIO.

这算是比较新的东西了。

This is relatively new.

所以当我用谷歌搜索‘哪些是最佳桨板品牌’时，像往常一样，下面还是列出了所有网站。

So when I search something like what are the best paddleboard brands on Google, yes, I have, as per usual, I have all of the websites down here.

我看到了世界、标准、部分、世界、单词、世界这样的内容。

I've got world or standard part part of world word world.

还有Reddit。

I have Reddit.

有SUP板指南，还有充气板之类的。

I have sup board guide, etcetera, inflatable border.

现在顶部显示的是AI概览，我相信你们都见过这种东西。

What we have at the top here is AI Overview, and I'm sure you've seen these.

这类概览主要出现在信息型搜索里，而不是交易型搜索。

These happen on informational searches for the most part, not on transactional, but on informational searches.

所以我问了：哪些是最佳桨板品牌。

So I've asked what are the best paddleboard brands.

平时在谷歌上搜这个问题，只会给我列出一堆能帮我还原答案的网站。

Normally, on Google, that would just give me a list of websites who help me answer that question.

现在这些信息都被直接整合到AI概览里了。

Now that information is being pulled up into the AI Overview.

你看这里有几个图片，接着就给我堆了一大堆内容。

So you have see a few images here and then it's given me a bunch of information.

综合表现最好的是Red Equipment。

The best overall is red equipment.

它被普遍认为是行业标杆之类的。

It's widely considered gold standard, etcetera.

咱们直接点进去看看。

Let's actually jump in.

这些内容现在都被AI概览引用了。

So this is being cited in the AI Overview.

你可以看到他们排的结构，比如第一、综合最佳。

And you can see the structure they have like number one, best all around.

它们列出了具体参数。

They've got some specifications.

还提供了购买链接。

They've got some links to go and buy it.

有推荐购买的理由，也有不推荐的理由，等等。

They've got reasons to buy, reasons not to buy, etcetera.

这是一篇清单式文章。

This is a listicle.

这完全印证了蒂姆·苏拉的说法。

So this is fully backing up what Tim Sula was saying.

‘最佳X’这类文章，比如最佳10款、最佳20款，或者2026年最佳，这类博客内容表现特别出色。

The best x, so the best 10, best 20, whatever it is, or the best in 2026, these type of blog articles do really, really well.

这类内容占了ChatGPT直接引用的所有网页类型的44%。

They make up 44% of all page types directly cited by ChatGPT.

所以非常重要。

So very, very important.

你的网站依然非常重要，最好多用博客清单体，因为现在它们特别有效。

Your website is still extremely important and use blog listicles ideally because they are working right now.

未来可能不是这样，但现阶段我们就用这个方法。

That might not be what works in the future, but for now, that's what we're gonna use.

所以我得赶紧在我的网站上加一些这类内容。

So I need to start adding some to my website.

ChatGPT 前一千个引用来源中，有67%来自营销人员无法控制的渠道。

67% of ChatGPT's top 1,000 citations come from sources marketers can't influence.

维基百科理论上能影响维基百科，但你得动点脑筋才行。

So Wikipedia technically can influence Wikipedia, but you have to be a bit tricky about it.

维基百科现在被当成一个巨大的信息来源在用。

So Wikipedia is being used as a massive source of reference.

这也说明 OpenAI 和其他 AI 公司真该给维基百科捐点钱，毕竟它们都在大量依赖这些内容。

This is also why OpenAI and the other AI companies should start to donate to Wikipedia, really, because they're really pulling on this information.

首页或者网站本身，依然非常重要。

Home pages or websites, that's still very important.

他说 marketers 影响不了，但你作为企业主，很可能是可以影响自己网站首页的。

He's saying marketers can't influence but you, as you run a business, very likely you can influence your home page.

他指的是，如果你是个做 SEO 的营销人员，通常是没有权限去修改公司官网首页的。

He's talking about if you are a marketer running like building SEO assets for a company, generally, do not have the ability to rewrite their homepage.

应用商店的页面里，只有 32% 的内容是你能掌控的，比如教育页面、评论、新闻和博客文章。

App Store listings, only 32% are influenceable content like educational pages, reviews, news and blog posts.

有些东西确实是你控制不了的，尤其是维基百科条目，但你应该把精力放在能掌控的内容上，比如博客文章，还有我们刚才说的清单式内容。

So saying some things are just kind of out of your control, especially Wikipedia articles, But instead, you're gonna be focusing on things you can influence, like the blog posts, like the listicles that we just talked about.

这里有个特别有意思的现象。

Here's a really interesting one.

ChatGPT 引用最多的页面中，有 28% 在 Google 上完全没自然流量。

28% of ChatGPT's most cited pages have zero Google organic visibility.

这些页面虽然在 Google 上根本排不上名，却频频被 ChatGPT 引用。

These pages get cited repeatedly by ChatGPT despite not ranking in Google at all.

所以这完全是另一个发现渠道。

So it's a completely separate discovery layer.

它们只是把互联网上的所有内容都抓下来，拿来训练模型。

They just scrape everything from the internet and then use that for their training.

但很多这类被引用的页面，在谷歌上根本搜不到。

But there a lot of these citations just don't show up on Google.

有个特别好的例子，是我自己的经历。

There's a really good example, personal example.

我之前在塞浦路斯想找一家律师事务所，有家律所，名字我记不清了，但总是在我跟Claude的对话里冒出来。

I was looking for a law firm here in Cyprus and there was a law firm, I forgot the name of it, but it kept popping up in all of my Claude discussions.

老是听到说，你应该去问问GK Law。

It's like, oh, you should talk to GK Law.

GK Law。

GK Law.

没错。

Yeah.

找GK Law就对了。

GK Law are the ones you need to talk to.

我上谷歌搜了他们一下，网站根本没什么亮点。

I looked them up on Google and it's it's just it is not particularly impressive website.

找起来还挺费劲的。

It was kinda hard to find.

他们的搜索引擎可见度很低。

So they have very limited SEO visibility.

SEO做得实在不怎么样。

They're not doing a very good SEO job.

可Claude还是不断推荐我找他们，说这些人非找不可。

But still, it was being cited by Claude as, oh yeah, these are the guys you need to talk to.

有些阴谋论者可能会说，肯定是因为他们花钱买了推广。

And some conspiracy theorists would say, well, that's I'm sure they're paying for listings.

不是的。

No.

根本不是。

No.

没有。

No.

完全不是。

Not at all.

这些人连像样的网站都没有。

These guys barely had a website.

但他们绝对没花钱买排名。

But they were definitely not buying.

我的意思是，现在还买不到AI搜索结果里的影响力。

I mean, you can't buy influence inside of the AI AI results yet.

ChatGPT只引用它找到的网址中大约一半。

ChatGPT only cites about 50% of the URLs it retrieves.

它在研究时会抓取一堆网址，但不一定把它们展示在给你的回答里。

So it'll go and fetch a bunch of URLs during its research, but it is not necessarily going to surface them in the answer that it gives to you.

所以它会把一半内容当背景参考用，却不注明出处——也就是说，它确实用了这些信息来回答，却不给你链接，这有点儿耍花招。

So it's gonna use half as background context without attribution, which means it's actually retrieving it and using that information in its answer, but not linking back to it, which is a little bit cheeky.

这说明你得明白，被AI提取并用在回答里，和被明确引用是两回事。

It just means you need to know that being retrieved and having your information used in an AI answer is not the same as being cited.

有一半的时间，你根本不会被引用。

50% of the time, you will not have a citation.

AI不会指向你的内容。

It will not point back to you.

它也不会说‘信息来源在这里’，这就引出了不少问题。

It will not say, this is where it came from, which brings up its own questions.

你的网站和博客文章当然很重要，但光靠这些还不够。

So your website and blog articles is very, exciting, but there's gonna be more than that.

我们能掌控网站、页面、博客文章、案例研究、引流素材——所有你放在网站上的内容，都还得继续做。

So we have control over the website, over pages, over the blog articles, case studies, lead magnets, whatever you want to put on your website, continue to do that.

这些东西依然很有价值。

That is still valuable stuff.

但AI还会去看那些你控制不了的东西。

But AI is also looking at things outside your control.

比如评论、YouTube，待会儿我们会讲到，还有目录、播客、媒体报道和各种榜单。

So reviews, YouTube, we'll talk about this in a moment, directories, podcasts, press, lists.

尤其是播客，对我而言效果特别好。

So podcasts in particular has been a really good one for me.

每次我上播客，或者把直播内容做成播客发布，都是一个非常重要的曝光渠道。

Whenever I go on a podcast or or I actually post these lives as a podcast, that is a really big discoverability channel.

这些内容在Claude上特别容易被搜到。

And that really pops up on Claude in particular.

我每天都在做直播，但不知为什么，系统对这些内容的索引权重比其他所有内容都高。

I'm doing these daily lives, but for some reason, it is indexing that more heavily than all of my other works.

所以播客这个方式，虽然只是我个人的经验，但也确实是一个突破口。

So I think podcasts, again, is anecdotal, but this is a way in as well.

我们需要关注身边所有相关的信息来源。

So we need everything around us.

不只是我们自己发布的内容，别人对我们的评价和讨论也同样重要。

It's not just what we are publishing, but it's what other people are saying about us.

我觉得最重要的一点，也是最让人意外的一点，可能会彻底改变你的做法，那就是YouTube。

So I think the big one, the really big one here, and this is the one that's gonna shock a lot of people and probably change what you do, is YouTube.

在我们研究的所有因素中，包括传统的SEO指标，比如外链、页面数量、域名、排名等等，YouTube上的提及次数与AI品牌的可见度相关性最高。

So YouTube mentions have the highest correlation with AI brand visibility out of all the factors we studied, including all the conventional SEO metrics like backlinks, page count, domain, ranking, etcetera.

这一点对谷歌旗下的产品和OpenAI的产品都成立。

This held true for both Google owned and OpenAI products.

连ChatGPT也在关注YouTube上的内容。

So ChatGPT is also looking at YouTube.

你可能会觉得谷歌关注YouTube很正常，毕竟它 owns YouTube，但OpenAI也是一样。

You'd expect Google to because they own YouTube, but it's the same for OpenAI.

在YouTube上被提及、被讨论，是人工智能领域最有效的信号之一。

So YouTube showing up on YouTube, being mentioned on YouTube is one of the highest quality signals for artificial intelligence.

YouTube上的提及次数和AI系统中出现的频率之间，有着非常强的关联。

Massive correlation between mentions showing up and showing up inside of AI.

这可以是你自己的YouTube频道。

So this could be your own YouTube channel.

这是掌控这件事最简单的方法。

That's gonna be the easiest way to control this.

也可能出现在别人的YouTube频道里。

Or it could be appearing in other people's YouTube channels.

可以通过赞助视频来实现。

That could be by sponsoring videos.

如果你在经营生意，可以做嘉宾出现在别人的视频里，让人链接回你的内容；也可能只是因为你做了些酷炫的事，别人想在YouTube上介绍你和你的作品。

If you're running a business, that could be by appearing as a guest and on other people's videos and having people link back to it, or it could just be because you're doing cool things and people want to feature you and your work on YouTube.

不管哪种方式，这些内容都会被AI模型深度索引，包括Gemini和ChatGPT。

Whatever it is, it is heavily indexed inside of the AI models, both Gemini and ChatGPT.

所以，好好审视一下你的YouTube运营策略，尤其是如果你一直打算这么做的话。

So it's well worth looking at your YouTube stat strategy, especially if it's something that you've been thinking about doing.

我觉得这个视角特别有用。

I think this is a big useful framing one.

AI概览。

AI Overviews.

比如这个排在最上面的最好划板。

So for example, this best paddleboard at the top here.

所以我们得留心这一点。

This is why we need to pay attention.

AI概览让排名第一的结果点击率降低了58%。

AI Overviews reduce clicks to the number one result by 58%.

而十个月前，这个数字还只是35%。

And that's up from 35% just ten months earlier.

这个趋势正在加快。

The trend is accelerating.

随着AI概览越来越有用，人们就越没必要往下点这个链接了。

So as these AI Overviews get more useful, there is less and less reason to go down here and click on this particular link.

如果我点这个链接，我猜里面肯定全是广告。

So if I click on this link, I bet it's it'd be full of adverts.

它就是想卖东西给我。

It's gonna it's trying to sell me things.

所以我可能会随便逛逛。

So I might click around.

我可能会花一个小时研究这款普通桨板。

I might spend an hour working out this standard paddle board.

或者我可以直接看AI概览，它会说：初学者推荐Bluefin这款。

Or I can come on to AI Overviews and it can say, oh, a really good one for beginners is bluefin.

然后我想：哦，我确实在本地商店见过Bluefin。

And I'm like, okay, I've seen some bluefins at local shop.

这对我来说已经够好了。

That's good enough for me.

我就没必要再往下翻了。

And I don't need to go through.

你看这里引用了Reddit和其他一些网站的内容。

So you can see the citations here from Reddit and some other websites.

我可以点进去看看原始来源。

I can click on them to go and check out their sources.

大多数人通常都懒得去点开看。

Most of the time, people will be lazy and won't bother.

这没什么大不了的。

That's fine.

随着这些AI概览变得越来越精准，我们也就越来越没必要点进去看那些网站了。

And as these AI overviews get better and better and better, there is less incentive for us to click through to those websites.

这对这种网站来说简直是灾难，因为它们的收入就靠我进来看看标准冲浪板，点个查价格，然后直接买或者通过亚马逊的联盟链接下单。

That is a disaster for websites like this because they make money for me coming onto this website, reading about the standard paddle board, clicking on the check price and buying either through them directly or through an affiliate link from Amazon or whatever it is.

所以这就引出了一个未来的问题：如果我从这种网站上赚不到钱了，那我干嘛还要费劲做这样的网站呢？

So that leads us to a problem down the road, which is, hey, well, why would I bother to make a website like this if I'm not gonna make any money from it anymore?

如果没人愿意做这种网站，那你们以后的AI概览又从哪儿找信息呢？

And if I'm not gonna make money from it if I'm not gonna build websites like this, what are you gonna get your information from for your AI Overviews moving forward?

这问题以后再说。

That's a later problem.

但这是未来几年里我们肯定会遇到的一个大问题。

But that is a very big issue that we're gonna see over the next couple of years.

关于对比内容，我们之前其实聊过。

Comparison content, we actually talked about that.

最受欢迎的页面通常是那些‘最佳X’、‘最佳10个’、‘最佳20个’之类的博客清单，这类内容你得做一点。

So the best cited pages are the best x, best 10, best 20, whatever blog listicles, do some of them.

如果你的产品属于某个类别，别人在做对比时，你就得确保自己能出现在这些对比结果里。

If you people compare options in your category, you want to appear when these comparisons happen.

所以，把你和竞争对手放在一起做个对比页面。

So put together comparison pages of yourself and your competitors.

或者，如果你就在这个品类里卖东西，就直接做类似我们刚才看到的那种页面——比如你卖立式桨板，就列一份‘最佳立式桨板’清单。

Or if you are selling kind of within the category, just put together pages like we just saw, which was a list of the best stand up paddleboards if you sell paddleboards, for example.

这些都是很基础的操作。

So very, very basic stuff.

本来就是不错的SEO形式，但现在对出现在AI摘要里尤其关键。

It's a good SEO format anyway, but it is particularly important for showing up on AI.

另外一点很重要：加结构化数据标记，对AI引用根本没实际影响。

Another important thing was adding schema markup had zero zero meaningful impact on AI citations.

AI概览的使用率其实下降了5%，而AI模式略有上升，但两者都几乎可以忽略不计。

AI Overviews actually dipped by 5% while AI mode went up slightly, but they were indistinguishable from zero.

总的来说，花时间去折腾网站的技术细节，想让AI更容易抓取你的内容，根本不值得。

In general, filling around with the technicals of your website, trying to make it so it's easier for the AI to read it is not really worth your time.

去年很多人说，你得把结构化数据配好，好让AI能读懂你的网站，知道该提取哪些信息。

There were lots of people, this was last year, probably saying, you need to get your schema set up so that the AI can read your site, so that it knows what information it should pull.

还出现了一些灰色地带的手段，算不上作弊，但就是想骗过AI。

And there's kind of gray hat, not quite black hat, but techniques for tricking the AI.

别白费劲了。

Don't bother.

记住，开发这些系统的人一直在调整算法。

Like, remember that the people building these are constantly changing how these work.

只要一出现什么捷径或漏洞，比如以前SEO里那种关键词堆砌，这种把戏根本撑不了多久。

And as soon as there is like a hack or a shortcut, like the keyword stuffing, this was back in the days of old SEO, shit like that doesn't work for long.

别想着去钻这些模型的空子。

So don't try to out the people making these models.

别想着超越谷歌的工程师，他们分分钟就能破解这些套路。

Don't try and outdo the engineers at Google because they will blow these methods out of the water.

如果你用那些花里胡哨的手段，或者搞太多技术性操作，反而更容易被惩罚。

And if you are using tricksy methods, if you are using overly technical things, then you're more likely just to get penalized.

抱歉。

Sorry.

结构化数据根本不是什么禁招。

Schema is not necessarily black out.

它肯定不是禁招，但过分纠结于这些技术细节来提升SEO，对AI帮助其实不大。

It definitely isn't black out, but it's focusing on the highly technical ways to get your technical SEO up and not necessarily gonna help inside of AI.

所以别在这上面花心思。

So don't focus there.

你应该把精力放在做点有意思的内容，发布真正有用的信息，实实在在帮到用户。

Instead, focus on doing cool stuff and publishing useful information, just being helpful to people.

只要你专注创造核心价值，结果自然会好，因为AI能感受到这些。

If you focus on that core value add, then you're gonna do well because the AI will pick up on that.

这并不是要耍花招欺骗系统。

And it's not about tricking the system.

关键是真正提供有价值的内容，让AI愿意使用，然后它自然会把用户引向你。

It's about genuinely providing something that is valuable that the AI then wants to use, and then it's gonna point people in your direction.

搜索引擎优化也是同样的道理。

So this is exactly the same with search engine optimization.

别那样做。

Don't.

就做些有趣、人们想听的内容。

Just do something interesting that people want to hear about.

打造一些有趣、人们想学习、愿意购买的东西。

Build something interesting that people want to learn about and buy.

这永远是最简单的营销方式。

That is always gonna be the simplest way to market something.

别搞些无聊、没人感兴趣的东西，再硬塞给用户。不如多花点时间，做些真正有人关心的事，然后好好讲出来。

So instead of doing something crappy or didn't like not interesting, and then trying to force it down people's throat, just spend more time trying to do something that people actually care about, and then talk about it.

在社交媒体上聊聊这件事。

Talk about it on social media.

我这儿有个小清单。

So I've got a little checklist here.

这些都是一些更实用的建议。

These are more kind of practical tips.

我会把这份清单放到通讯里。

I'll put this in the newsletter.

重写你的首页，明确写出你为谁提供帮助。

So rewriting your homepage so it clearly says who you help.

让AI能更清楚地了解你是谁，把这部分放在页面靠前的位置，因为AI一开始就会看到那里。

Just basically giving the AI a much clearer sense of who you are, having that near the top of the page because that's where it's gonna read initially.

每个核心服务都做一个扎实的专门页面。

Build one strong service page per core offer.

发布一篇实用的指南，解答买家真正关心的问题。

Publish one useful guide that answers a real buyer question.

加几个案例研究。

Add a couple of case studies.

请满意的客户帮忙写评价。

Ask happy customers for review.

把其中一个亮点做成短视频。

Turn one proof point into a short video.

视频评价效果特别好。

Video testimonials are great.

入驻一些行业目录，更新所有仍然重要的内容。

Get into some directory lists and update all content that still matters.

这些都是很基础的搜索引擎优化技巧。

These are very basic search engine optimization techniques.

你只需要把这些都做起来，重点是真正提供有价值的内容。

You're just gonna go ahead and do these and focus on putting actual value out there.

做些清单类文章，争取在YouTube上占据高位。

So list based articles and get on top of YouTube.

你得开始在YouTube上活跃起来。

You need to start showing up on YouTube.

但除此之外，关键是做出大家愿意看的内容。

But beyond that, just make stuff that people want to consume.

说白了就是这样，这么做会让你轻松很多。

That's basically the simple version here, and it's gonna make life a lot easier for you.

太棒了。

Awesome.

希望这些内容对你有帮助。

So hopefully this has been useful.

这些内容都会在通讯里提供。

This will all be available in the newsletter.

网站aiwithkyle.com上还有大量免费指南，你也可以在那里订阅通讯。

You will also find many, many free guides back on the website aiwithkyle.com and that's where you can sign up for the newsletter.

我会把演示文稿和一些行动方案也发给你。

I will give you the slide decks for this and give you some action plans as well.

我也会把蒂姆·祖卢的那条初始推文放进通讯里，这条很有参考价值。

I'll also put the initial tweet from Tim Zulu, which is a very useful one for reference inside of the newsletter as well.

所以别忘了注册一下。

So make sure you're signed up.

网站是 aiwithkyle.com，注册免费，以后所有内容你都能收到。

It's aiwithkyle.com, and then it's free to sign up, and you'll be able to get everything from me moving forward.