2020 年 11 月苹果发布会

我一个人待了一阵子。

I've been on my own for a minute.

只有我一个人在外面吗？

Is it only me out there?

似乎没人觉得我融入得进去。

No one seems to think that I fit in.

你好，欢迎回来。

Hello, and welcome back.

很高兴你加入我们。

It's great to have you join us.

我非常期待今天以及我们要与大家分享的消息。

I'm really excited for today and the news we have to share with you.

令人惊叹的是，这已经是我们在过去两个月里的第三次大型活动了。

It's amazing to think that this is our third major event in just the past two months.

在今年如此巨大的挑战中，我们的团队依然保持专注，并且从未停止创新。

In the midst of enormous challenges this year, our teams have remained focused, and they haven't stopped innovating.

我们正在以惊人的速度发布新产品，今年秋季推出的新产品数量比以往任何时候都多，首先是对我们强大的操作系统以及其他卓越产品的升级。

We're on an unbelievable pace of new product releases, delivering more new products this fall than ever before, starting with upgrades to our powerful operating systems as well as our other remarkable products.

功能强大且价格实惠的 Apple Watch SE 和 Apple Watch Series 6，将健康未来戴在你的手腕上。

The incredibly capable and affordable Apple Watch SE and Apple Watch Series six, putting the future of health on your wrist.

全新的健身体验 Apple Fitness+，通过 Apple One 便捷地订阅 Apple 服务，全新且更强大的第八代 iPad，以及惊艳而多才多艺的全新 iPad Air，还有功能强大且紧凑的 HomePod mini。

An entirely new fitness experience with Apple Fitness plus a convenient way to subscribe to Apple services with Apple One the new and more powerful eighth generation iPad and the stunning and versatile new iPad Air the amazingly capable and compact HomePod mini.

我们开启了 iPhone 的新时代，推出了 iPhone 12，而对于希望充分释放 iPhone 性能的用户，则推出了 iPhone 12 Pro。

And we began a new era for iPhone with iPhone 12 and for people who want the most out of their iPhone, iPhone 12 Pro.

我们非常兴奋，iPhone 12 mini 和 iPhone 12 Pro Max 将于本周五开始发货。

We're so excited iPhone 12 minutei and iPhone 12 Pro Max will begin shipping this Friday.

但还有一件事。

But there is just one more thing.

是时候谈谈 Mac 了。

It's time to talk about the Mac.

我们热爱 Mac。

We love the Mac.

这深植于我们的基因，是我们打造卓越产品阵容的工具。

It's in our DNA, and it's the tool that we use to build our phenomenal lineup of products.

我们的用户也十分喜爱它。

Our users love it, too.

今天，Mac 比以往任何时候都更强大。

Today, the Mac is stronger than ever.

它多年来一直引领行业客户满意度，如今依然如此。

It continues to lead the industry in customer satisfaction as it has for over a decade.

越来越多的客户选择 Mac。

And more customers than ever are choosing the Mac.

事实上，上个季度 Mac 业务增长了近 30%，Mac 正经历有史以来最好的一年。

In fact, the Mac business grew by nearly 30% last quarter, and the Mac is having its best year ever.

Mac 仍在持续吸引新用户。

And the Mac continues to attract new users.

如今，超过 50% 的购买者是首次使用 Mac，这简直令人惊叹。

Today, over 50% of buyers are new to the Mac, which is simply amazing.

全世界各地的人们都使用Mac来做非凡的事情。

And all around the world, people use the Mac to do remarkable things.

就像Mac本身一样，他们挑战现状。

Like the Mac itself, they challenge the status quo.

他们敢于冒险。

They take chances.

他们创造。

They create.

他们创新。

They innovate.

他们利用Mac帮助改变世界。

They use the Mac to help change the world.

我们希望向他们致敬。

And we'd like to celebrate them.

有一种人，从不接受‘不行’这个答案。

There's a certain kind of person who doesn't take no for an answer.

他们不会安静地走进来。

They don't walk in quietly.

他们是大张旗鼓地登场。

They parade in.

开拓先锋、令人震惊、打破现状。

Trailblazing, eyebrow raising, status quo breaking.

追求卓越，直面憎恨，占据一席之地。

Grazing greatness, braving hatred, and taking up space.

世界，你从未给过我们一张桌子。

Never got a seat at the table, world.

活着。

Live.

伟大。

Great

而且

And

看到人们用Mac做出如此了不起的事情，真是太棒了。

It's great to see how people use the Mac to do such amazing things.

Mac一直致力于创新和大胆变革。

The Mac has always been about innovation and bold change.

今年六月，我们宣布Mac将通过过渡到Apple Silicon迈出另一大步。

In June, we announced that the Mac is taking another huge leap forward by transitioning to Apple Silicon.

我们承诺，首款搭载Apple Silicon的Mac将在今年年底前推出。

And we promised that the first Mac with Apple Silicon would arrive by the end of this year.

现在，这一天终于到来了。

Well, that day is here.

为了向大家详细介绍，有请约翰。

To tell you more, here's John.

我们热爱Mac，我们的团队一直不懈努力，为我们带来有史以来最出色的笔记本和台式机产品线。

We love the Mac, and our teams have been working tirelessly to deliver the best lineup of notebooks and desktops that we've ever had.

现在，是时候让Mac迈出巨大的一步了。

Well, now it's time for the Mac to take a gigantic leap forward.

为此，我们需要开发一系列先进的技术。

To do this, we needed to develop a new set of advanced technologies.

因此，在过去几年里，我们的团队一直专注于定义和打造下一代Mac。

So for the past several years, we've had our teams working with the singular purpose of defining and building the next generation of Mac.

而这一努力的核心就是芯片。

And at the core of this effort is the silicon.

我们已经研发Apple芯片十多年了。

We've been making Apple silicon for more than a decade.

它一直是iPhone、iPad和Apple Watch的核心，现在我们希望将它引入Mac，让Mac借助Apple芯片惊人的性能、定制技术以及行业领先的能效实现巨大飞跃。

It's at the heart of iPhone, iPad, and Apple Watch, and now we wanna bring it to the Mac so the Mac can take a huge leap forward with the incredible performance, custom technologies, and industry leading power efficiency of Apple silicon.

正如我们所说，我们正在开发一系列芯片，并将在未来几年内将Mac产品线逐步过渡到这些新芯片上。

And as we've said, we're developing a family of chips, and we're going to transition the Mac line to these new chips over the next couple of years.

今天，我们非常激动地宣布，我们在这次过渡中的第一步，就是推出首款专为Mac设计的芯片。

Well, today, we are incredibly excited to announce our first step in this transition with our first chip designed specifically for the Mac.

我们称之为M1。

And we call it M1.

M1针对我们最受欢迎的低功耗系统进行了优化，这些系统对体积小巧和能效至关重要。

M1 has been optimized for our most popular low power systems where small size and power efficiency are critically important.

这是一款功能惊人的芯片，为Mac开启了一个全新的时代。

It is a stunningly capable chip, and it ushers in a whole new era for the Mac.

现在，让我们花几分钟时间，由Johnny带大家深入了解一下这款新芯片。

Now let's get started by spending a few minutes on a deep dive into this new chip with Johnny.

M1是Mac的突破性芯片。

M1 is a breakthrough chip for the Mac.

我们在M1上的设计理念是在全力追求能效的同时，提供业界领先的表现和功能。

Our approach with M1 was to deliver industry leading performance and features while relentlessly focusing on power efficiency.

因此，M1在每瓦性能上实现了巨大飞跃，搭载M1的每一台Mac都将蜕变为完全不同的产品类别。

As a result, M1 delivers a giant leap in performance per watt, and every Mac with M1 will be transformed into a completely different class of product.

M1是Mac首款系统级芯片（SoC）。

M1 is the first system on chip, or SoC, for the Mac.

让我来为大家说明这意味着什么。

Let me show you what that means.

到目前为止，Mac 需要多个芯片才能实现所有功能。

Until now, a Mac needed multiple chips to deliver all of its features.

它分别配备了用于处理器、I/O、安全和内存的芯片。

It had chips for the processor, IO, security, and memory.

现在，借助 M1，这些技术被整合到单个 SoC 中，实现了前所未有的集成度，带来更简洁、更高效和卓越的性能。

Now with M1, these technologies are combined into a single SoC, delivering a whole new level of integration for more simplicity, efficiency, and amazing performance.

M1 还采用了我们自主研发的统一内存架构（UMA）。

M1 also features our Unified Memory Architecture, or UMA.

M1 将高带宽、低延迟的内存整合到一个定制封装中的单一内存池中。

M1 unifies its high bandwidth, low latency memory into a single pool within a custom package.

因此，SoC 中的所有技术都可以访问相同的数据，而无需在多个内存池之间复制数据。

As a result, all of the technologies in the SoC can access the same data without copying it between multiple pools of memory.

这极大地提升了性能和能效。

This dramatically improves performance and power efficiency.

M1 是首款采用行业领先的五纳米制程工艺打造的个人电脑芯片。

M1 is the first personal computer chip built using the industry leading five nanometer process technology.

M1采用尺寸小到原子级别的晶体管，结构极为复杂。

With incredibly small transistors measured at an atomic scale, M1 is remarkably complex.

它集成了我们迄今为止在单颗芯片中部署最多的晶体管。

It packs the largest number of transistors we've ever put into a single chip.

M1拥有高达160亿个晶体管，我们利用这些晶体管为M1提供卓越的性能和前沿技术。

M1 has a massive 16,000,000,000 transistors, and we use all of these transistors to give M1 amazing performance and leading edge technologies.

我们的目标是让每一项技术都达到业界顶尖水平。

And our goal is to make each of these technologies best in class.

M1的惊人性能始于CPU，它采用两种核心：高性能核心和高能效核心。

The incredible performance of M1 starts with the CPU, which features two types of cores, high performance and high efficiency.

每个高性能核心都旨在以最高效率运行单个任务或线程，同时最大化性能。

Each performance core is designed to run a single task or thread as efficiently as possible while maximizing performance.

我们多年来持续不断改进这项技术。

We've been advancing it year after year.

如今，借助M1的巨大提升，在低功耗芯片领域，我们的高性能核心已成为全球最快的CPU核心。

And now with the huge improvements in M1, when it comes to low power silicon, our high performance core is the world's fastest CPU core.

M1配备了四个如此极速的高性能核心。

And M1 has four of these incredibly fast high performance cores.

因此，多线程工作负载的性能也大幅提升。

So multi threaded workloads take a huge leap in performance as well.

为了更高效地处理轻量级工作负载，M1将高效能核心引入了Mac。

To handle lighter workloads more efficiently, M1 brings high efficiency cores to the Mac.

它们仅消耗十分之一的功耗，却仍能提供卓越的性能。

They use a tenth of the power while still delivering outstanding performance.

这些高效能核心是运行轻量任务的最佳选择，让高性能核心可以专注于最繁重的工作负载。

These E cores are the most efficient place to run lightweight tasks and allow the performance cores to be used for the most demanding workloads.

M1还配备了四个高效能核心，仅凭它们自身的性能，就能在低得多的功耗下达到当前一代双核MacBook Air的水平。

And M1 has four of these efficiency cores, which on their own deliver similar performance as the current generation dual core MacBook Air at much lower power.

最后，M1配备了我们最新的性能控制器，能够实时决定代码的运行位置，以实现性能和能效的最大化。

And finally, M1 has our latest performance controller that determines in real time where code runs for maximum performance and efficiency.

总的来说，M1的八核CPU是我们迄今为止创建的性能最强的CPU。

Altogether, the eight core CPU in M1 is by far the highest performance CPU we've ever created.

更重要的是，它在尽可能低的功耗下提供了这种性能。

And more importantly, it delivers this performance at the lowest possible power.

事实上，M1芯片在每瓦性能方面领先业界，提供了全球最佳的CPU能效。

In fact, the M1 CPU leads the industry by delivering the world's best CPU performance per watt.

让我们来看一看。

Let's take a look.

这是最新PC笔记本芯片的CPU性能与功耗关系。

Here is the CPU performance on power usage of the very latest PC laptop chip.

这是M1。

And here's M1.

M1在每一个功耗级别上都提供了显著更高的性能。

M1 delivers significantly higher performance at every power level.

在仅10瓦的功耗下——也就是MacBook Air的热设计功耗——你可以看到，M1的CPU性能是PC芯片的两倍。

And at just 10 watts, the thermal envelope of a MacBook Air, you can see that M1 delivers up to two times the CPU performance of the PC chip.

而M1只需四分之一的功耗，就能达到PC芯片的峰值性能。

And M1 can deliver the peak performance of the PC chip while using just a quarter of the power.

这意义重大。

This is a big deal.

你在这里看到的M1的表现极为罕见。

What you are seeing here with M1 is extremely rare.

回顾过去Mac中低功耗芯片的单线程性能，每瓦性能的提升从一代芯片到下一代都非常有限。

When you look back at the single threaded performance of low power silicon in the Mac, gains in performance per watt have been very small from one chip to the next.

但当我们审视M1时，发现每瓦性能提升了惊人的三倍。

But when we look at M1, we see a massive three times improvement in performance per watt.

这前所未有。

This is unheard of.

那么图形性能呢？

Now what about graphics?

我们设计的GPU能够在每个产品的热设计功耗范围内提供最大的图形性能。

We design GPUs that deliver the maximum graphics performance in the thermal envelope of each of our products.

这造就了一个平衡的系统，其GPU与我们CPU的强大性能相辅相成。

This results in a balanced system with a GPU that complements the incredible performance of our CPU complex.

通常，PC无法在集成显卡上实现这种平衡。

Typically, PCs can't achieve this balance with integrated graphics.

为了获得出色的图形性能，它们必须使用功耗很高的独立显卡。

To get great graphics performance, they have to use a discrete chip which consumes a lot of power.

M1则不同。

M1 is different.

凭借其集成显卡，我们同时获得了卓越的性能和低功耗。

With its integrated graphics, we get the best of both worlds, incredible performance and low power.

M1中的GPU得益于多年来对Mac应用程序的深入分析。

The GPU in M1 benefits from years of thorough analysis of Mac applications.

这是我们迄今为止创建的最先进的图形处理器。

It's the most advanced graphics processor we've ever created.

借助多达八个GPU核心，M1能够同时执行近25,000个线程。

And with up to eight of these GPU cores, M1 is capable of executing nearly 25,000 threads at a time.

从TFLOPS到纹理带宽再到填充率，再加上其卓越的能效，M1的GPU堪称独树一帜。

From teraflops to texture bandwidth to fill rate, along with its incredible efficiency, M1's GPU is in a class of its own.

这是同一款PC笔记本芯片的图形性能与功耗关系。

Here is the graphics performance on power usage of that same PC laptop chip.

这是M1。

And here's M1.

在每个功耗水平上，M1都提供了显著更高的性能。

M1 delivers significantly higher performance at every power level.

M1提供的图形性能最高可达PC芯片的两倍。

With M1 delivering up to two times more graphics performance than the PC chip.

而且，M1只需使用三分之一的功耗，就能实现PC芯片的峰值性能。

And again, M1 can deliver the peak performance of the PC chip while using just one third of the power.

在个人电脑领域，M1拥有世界上最快的集成显卡。

When it comes to personal computers, M1 has the world's fastest integrated graphics.

现在，Apple Silicon不仅仅是快速的CPU和GPU。

Now Apple Silicon is more than just a fast CPU and GPU.

我们还在芯片中集成了强大的定制技术。

We pack our chips with powerful custom technologies.

M1配备了我们最先进的神经网络引擎。

M1 features our most advanced neural engine.

它采用16核设计，每秒可执行高达11万亿次运算。

With a 16 core design, it's capable of executing a massive 11,000,000,000,000 operations per second.

整个M1芯片专为机器学习而设计，视频分析、语音识别和图像处理等任务在Mac上将实现前所未有的性能水平。

The entire M1 chip is designed to excel at machine learning, and tasks like video analysis, voice recognition, and image processing will have a level of performance never seen before on the Mac.

最后，M1集成了我们最新一代的安全隔区。

Finally, M1 integrates our latest generation Secure Enclave.

它比以往更快，为Mac带来了业界顶尖的安全性。

It's faster than ever and brings best in class security to the Mac.

这就是M1，我们为Mac设计的首款系统级芯片。

So that's M1, our first SoC designed for the Mac.

它配备八核CPU，拥有全球最快的CPU核心，以及八核GPU，提供全球最快的集成显卡，M1在能效比方面引领行业。

With its eight core CPU featuring the world's fastest CPU core, along with an eight core GPU that delivers the world's fastest integrated graphics, M1 leads the industry in performance per watt.

它还具备神经网络引擎、Thunderbolt和USB4、更快的安全隔区、我们最新的图像信号处理器等前沿技术。

And it has leading edge technologies like the Neural Engine, Thunderbolt and USB4, a faster secure enclave, our latest ISP and more.

凭借其卓越的性能、强大的功能和惊人的能效，M1 是我们迄今为止创造的最出色的芯片。

With its unique combination of remarkable performance, powerful features and incredible efficiency, M1 is by far the best chip we've ever created.

我们非常兴奋能将它带到 Mac 上。

And we're absolutely thrilled to bring it to the Mac.

现在把话筒还给约翰。

Now back to John.

想到能够用 M1 的性能和能力打造的 Mac，真是令人无比激动。

It is so incredibly exciting to think about the Macs we can build with the performance and capability of M1.

Mac 从未经历过如此深远的芯片升级，但芯片只是故事的一部分。

The Mac has never had a chip upgrade this profound, but the silicon is only part of the story.

对于所有苹果产品而言，正是硬件与软件的紧密集成，才带来了如此出色的用户体验。

For all Apple products, it's the tight integration of our hardware and software that makes the user experience so amazing.

为了在 Mac 上进一步深化这种集成，我们使用针对 Mac 的软件工作负载来优化 M1 的架构。

To deepen this integration on the Mac, we use Mac specific software workloads to optimize the architecture of M1.

正如 iOS 和 iPadOS 是为最大化 A 系列芯片性能而设计的，macOS Big Sur 也是为最大化 M1 性能而打造的。

And in the same way iOS and iPadOS are built to maximize our A Series chips, macOS Big Sur has been built to maximize M1.

要了解它如何解锁全新体验和功能，我们交给克雷格来介绍。

To hear how it unlocks entirely new experiences and capabilities, let's turn it over to Craig.

有史以来第一次，我们能够为自家的芯片设计macOS。

For the first time ever, we've been able to design macOS for our own silicon.

我对这为平台带来的意义感到无比兴奋。

I'm so excited about what this means for the platform.

我们最新的版本macOS Big Sur在M1芯片上表现简直令人惊叹。

Our latest release, macOS Big Sur, is absolutely incredible on M1.

Big Sur带来了大胆的全新设计，Safari和信息等应用的强力更新，以及我们行业领先的隐私功能的最新改进。

Big Sur introduces a bold new design, powerful updates for apps like Safari and Messages, and the latest improvements to our industry leading privacy features.

通过将硬件和软件整体协同设计，我们能让您喜爱的Mac功能变得更好。

And by designing the whole system together, hardware and software, we're able to make the things you love about your Mac even better.

您的Mac现在可以像iPhone和iPad一样，从睡眠中瞬间唤醒。

Your Mac now instantly wakes from sleep, just like the iPhone and iPad.

让我为您演示一下。

Let me show you.

但首先，让我们营造一下氛围。

But first, let's set the mood.

这不是很酷吗？

How cool is that?

有了M1，像启动应用程序这样你每天都会做的事情，几乎可以瞬间完成。

And with M1, things you do every day, like launching apps, are nearly instantaneous.

Safari 本来就是全球最快的浏览器，在Apple Silicon上表现得更加出色。

And Safari, which is already the world's fastest browser, really shines on Apple Silicon.

现在它运行JavaScript的速度提升了1.5倍，响应速度几乎快了一倍。

It's now one and a half times speedier at running JavaScript and almost two times more responsive.

整个系统都异常流畅，系统动画顺滑如丝。

The whole system is distinctly snappy, and system animations are buttery smooth.

M1的惊人速度，结合macOS的Metal等技术，为最苛刻的应用程序带来了巨大性能提升。

The sheer speed of M1, together with macOS technologies like Metal, deliver a huge boost to the most demanding apps.

因此，你可以轻松渲染三维动画或编辑原始视频素材。

So you can render three d animations or edit raw video footage with ease.

这种突破性性能背后的一个关键秘密是M1的统一内存架构。

Now part of the secret behind this breakthrough performance is M1's unified memory architecture.

我们设计macOS和Apple Silicon时，让它们在视频解码、GPU和显示等任务中使用相同的数据格式，因此无需进行昂贵的复制或转换。

We built macOS and Apple Silicon to use the same data formats for things like video decode, GPU, and display, so there's no need for expensive copying or translation.

macOS为应用程序提供了比以往更多的图形内存，从而在从调色六K视频到运行图形密集型游戏，再到实时机器学习推理等各种任务中实现突破性性能。

And macOS gives apps access to more graphics memory than ever, unlocking breakthrough performance for tasks ranging from color grading six ks video to playing graphically intensive games or performing real time machine learning inference.

Big Sur还配备了先进的电源管理功能，能够智能地在M1的性能核心和能效核心之间分配任务，自动优化轻量级任务（如阅读笔记）和高性能任务（如玩游戏）的运行效率。

Big Sur also features advanced power management, which intelligently allocates tasks between M1's performance and efficiency cores, automatically optimizing for lightweight tasks like reading a note or performance intensive tasks like playing a game.

因此，你的Mac既能提供安静的性能，又能带来更持久的电池续航。

So your Mac gives you quiet performance and even better battery life.

在安全性方面，M1实现了重大飞跃。

When it comes to security, M1 represents a major leap forward.

多年来，我们在iOS上不断推进计算机安全技术的前沿，而如今，M1将这种架构带到了Mac上。

For years on iOS, we've worked to continuously advance the state of the art for computer security, and with M1, we're bringing this architecture to the Mac.

这不仅包括经过硬件验证的安全启动和对所有文件的自动高性能加密，还包含了深度集成在M1代码执行架构中的全新安全防护机制，为你提供迄今为止最先进的人工智能计算机安全保护。

This includes not only hardware verified secure boot and automatic high performance encryption for all your files, but also new security protections built deep into the code execution architecture of M1, giving you the most advanced security of any personal computer.

macOS Big Sur 从内核层面精心设计，以充分释放 M1 的全部能力与性能。

MacOS Big Sur is engineered down to its core to fully take advantage of all the capability and power of M1.

同时，它依然保留了你喜爱的 macOS 的所有特性。

And it does this all while maintaining everything you love about macOS.

当然，我们已为 M1 优化了所有苹果应用，从 macOS 自带的每一个应用，到苹果开发的其他所有应用。

Of course, we've optimized all of our apps for M1, from every app that comes with macOS to every other app made by Apple.

像 Pages、Numbers、Keynote、GarageBand 和 iMovie 这样的应用，正向我们展示 M1 能带来何等卓越的性能。

Apps like Pages, Numbers, and Keynote, and GarageBand and iMovie are showing us how great performance can be with M1.

例如，在 Logic Pro 中，你可以运行多达三倍的乐器和效果插件。

For example, with Logic Pro, you can run up to three times more instruments and effect plug ins.

而 Final Cut Pro 处理复杂时间轴的渲染等任务，速度可提升高达六倍。

And Final Cut Pro can fly through tasks like rendering a complex timeline up to six times faster.

我们迫不及待想看到你释放创造力。

We can't wait for you to unleash your creativity.

现在，macOS Big Sur 拥有令人惊叹的技术，让你能够运行比以往更广泛的应用程序。

Now, macOS Big Sur has incredible technologies that enable you to run a greater range of apps than ever before.

首先是通用应用。

First are Universal apps.

简单来说，通用应用是你能获得的最快、最强大的应用。

Simply put, universal apps are the fastest, most powerful apps you can get.

通用应用包含为Apple Silicon构建的原生二进制版本，以及为Intel处理器构建的原生版本。

Universal apps include a native binary version built for Apple Silicon as well as a native version for Intel processors.

这两个版本融合成一个单一的应用程序，你可以从App Store或网页下载，意味着一个应用可以在你所有的Mac上运行。

The two come together into a single app that you can download from the App Store or from the web, meaning that one app can run on all of your Macs.

我们听到开发者们在准备发布他们的通用应用时充满了热情。

We're hearing a lot of excitement from developers as they get ready to launch their universal apps.

例如，Omni Group正在为其所有优秀的Mac应用推出通用版本，而Adobe也将推出其应用的通用版本，首先是下个月的Lightroom，以及明年年初的其他旗舰应用，包括Photoshop。

For example, Omni Group is bringing universal versions of all of their great Mac apps, and Adobe is bringing universal versions of their apps, starting with Lightroom next month and other flagship apps, including Photoshop, early next year.

对于尚未升级为通用版本的现有应用，Big Sur包含了一项令人惊叹的新技术——Rosetta 2。

For existing apps that haven't yet upgraded to Universal, Big Sur includes an amazing new technology, Rosetta two.

在M1系统上，Rosetta会无缝运行为基于Intel的Mac构建的应用。

On M1 systems, Rosetta seamlessly runs apps built for Intel based Macs.

因此，即使不更新应用，你也可以继续处理你的 Fusion 360 项目，并在最爱的游戏中更进一步。

So even without an app update, you can keep working on that Fusion three sixty project and get to the next level in your favorite game.

得益于 Metal 和 M1，一些图形需求最高的应用在 Rosetta 下的运行表现，甚至优于以往配备集成显卡的 Mac 上的原生运行效果。

Thanks to Metal and M1, some of the most graphically demanding apps actually perform better under Rosetta than they did running natively on previous Macs with integrated graphics.

这真的令人难以置信。

It's really incredible.

M1 的过渡对开发者来说也非常有利。

The transition to M1 is also great for developers.

M1 延续了开发者在 iPhone 和 iPad 上熟悉的架构，使他们能够跨整个产品线优化代码。

M1 scales up the architecture that they're already accustomed to on iPhone and iPad so they can optimize their code across the whole family.

这些新 Mac 能够实现以往任何 Mac 都无法做到的事情。

And these new Macs can do something that no Mac has ever done before.

有史以来第一次，你可以直接在 Mac 上运行你最爱的 iPhone 和 iPad 应用。

For the first time ever, you can run your favorite iPhone and iPad apps directly on your Mac.

你将拥有更多游戏可玩、更多内容可看，以及更多能满足你各种需求的应用。

You'll have more games to play, more content to watch, and more apps for everything you wanna do.

总的来说，你能够访问到有史以来最丰富的Mac应用集合，而且随着开发者继续为M1打造新应用，这个集合还会变得更好。

Altogether, you get access to the biggest collection of apps ever for the Mac, and it's only going to get better as developers continue to build new apps for M1.

以下是其中一些应用的实际运行效果。

Here are some of them in action.

嘿。

Hey.

你好。

Hi.

哦，嘿。

Oh, hey.

在这儿呢

There you

啊。

are.

你好，世界。

Hello, world.

你好，世界。

Hello, world.

我为一家名为Panic Cinema四d的公司工作。

I work for a company called Panic Cinema four d.

最古老的Gate三。

Oldest Gate three.

我在Adobe工作了二十多年。

I've been at Adobe for over twenty years.

在Panic，我们开发Mac软件。

At Panic, we make Mac software.

一款面向儿童的编程应用。

A coding app for kids.

嗯。

Mhmm.

帮助人们在视频中不那么无聊。

Helps people be less boring on video.

当我们第一次听说苹果芯片将应用于Mac时。

When we first heard about Apple silicon on a Mac.

我们宣布，Mac将过渡到我们自己的苹果芯片。

We're announcing that the Mac is transitioning to our own Apple silicon.

西塔让我大为震惊。

Sita blew my mind.

一个词就令人惊叹。

One word was amazing.

我们

We

一直在等待这一刻。

were just waiting for this

这个特定的时刻。

specific moment.

这对台式机意味着什么？

What does this mean for the desktop?

一台我们自以为非常了解的设备。

A device that we all think we know so well.

一旦宣布，我们就立即拿到了首批开发者测试机。

We got the first developer units as soon as they were announced.

这是我们经历过的最轻松的过渡。

This was the easiest transition that we've ever had.

让我们为苹果芯片的Mac做好应用准备，实际上只花了一天时间。

Getting our apps ready for Apple Silicon on Mac literally took us a day.

我们几乎不需要做任何事情来移植到它们。

We didn't really have to do anything to port to them.

按错了按钮。

Hit the wrong button.

花了我十分钟。

Took me ten minutes.

我们在这里。

Here we are.

我们搞定啦。

We got this.

我们搞定啦。

We got this.

我们搞定啦。

We got this.

砰。

Boom.

啪。

Pow.

你立刻就能感觉到它快得惊人。

You immediately notice that it's incredibly fast.

我们可以走得更快。

We can move much faster.

有一些操作真的非常了不起。

There are some operations which are really quite remarkable.

选择对象，我们看到这个操作快了最多八倍。

Select Object, we've seen that operation up to eight times faster.

我们可以在被遗忘的国度整个世界中移动，而不会出现任何纹理突显。

We can travel the entire world of the Forgotten Realms without any kind of texture popping up.

它正在渲染

It was rendering

快了两倍。

Two times faster.

快了三倍。

Three times faster.

快了四倍。

Four times.

快了八倍。

Eight times.

而且快得多得多。

And much, much faster.

人们

People

会被震撼到。

are gonna be blown away.

这其中有一些黑暗魔法在起作用。

There's some dark magic at work.

我不知道那是什么。

I don't know what it is.

它就是感觉非常流畅。

It just feels super smooth.

非常流畅。

Super smooth.

你不必使用其中任何一项。

You don't have to use any of this.

对我们来说，始终是关于

For us, it's always about

力量。

The power.

计算机越强大，

The more powerful the computer is,

我们的应用就能越有趣。

the more we can have fun in our apps.

例如，使用CORML自动检测手部位置。

For example, using a CORML to automatically detect hand position.

编辑8K原始素材。

Edit eight k raw footage.

数十万层。

Hundreds of thousands of layers.

数百万个对象。

Millions of objects.

几乎无限的交互性。

Almost limitless interactivity.

旋转。

Rotate.

缩放。

Zoom.

我们可以继续放大。

We can keep zooming in.

再继续放大一点。

Keep zooming in some more.

到了这个地步，我们已经放大了一亿倍。

At this point, we're a 100000000% zoomed in.

我所梦想的未来，让我看看水晶球。

The future that I dream of, let me look into the crystal ball.

从你的手机或iPad到你的Mac，实现无缝的工作流程。

A seamless workflow from your phone or your iPad to your Mac.

在每一个平台上都突破极限。

Pushing the limits on each and every surface.

你打开那个巨大的文件，瞬间就出现了。

You open that giant file and boom, it's there.

看看你能创造的无限可能。

See the infiniteness in what you can create.

这已经达到了我们曾经认为不可能实现的全新高度。

It's just a different level of what we thought was ever gonna be possible.

我们此刻就身处未来。

We are in the future right now.

这将带来巨大的影响。

This is gonna be huge.

有了苹果芯片的Mac，我们还有什么做不到的？

What can't we do with Apple Silicon on Mac?

这是个非常好的问题。

It's a super good question.

看到开发者充分利用M1和Big Sur的卓越性能与功能，真是太棒了。

It's amazing to see developers take advantage of the incredible performance and features of M1 and Big Sur.

我们迫不及待想看到他们重新定义应用程序的可能性。

We can't wait to see them reimagine what apps can do.

接下来交给约翰。

Over to you, John.

M1和macOS Big Sur的结合令人无比兴奋。

The combination of M1 and macOS Big Sur is super exciting.

它真正将Mac

It truly takes the Mac

提升到了一个全新的水平。

to a whole new level.

因此，我们现在拥有了下一代Mac所需的所有技术，是时候推出首款搭载M1的Mac了——这款产品凭借M1的能效彻底改变了一切。

So now we have all the technologies we need for the next generation of Mac, and it's time to introduce the first Mac with M1, a product where the power efficiency of M1 changes everything.

这就是它。

Here it is.

这是搭载M1的新款MacBook Air。

This is the new MacBook Air with M1.

第一代 MacBook Air 从那个马尼拉信封中取出的那一天，就定义了轻薄笔记本电脑这一品类，我们的用户从此一直喜爱它。

The day the first MacBook Air was pulled out of that Manila envelope, it defined the category of thin and light notebooks, and our users have been loving it ever since.

如今，凭借 M1 革命性的能效，新款 MacBook Air 将彻底重新定义轻薄笔记本电脑所能实现的功能。

Now, with the groundbreaking efficiency of M1, the new MacBook Air will completely redefine what a thin and light notebook can do.

为了

To

向您

tell you

详细介绍，有请劳拉。

all about it, here's Laura.

MacBook Air 是最受欢迎的 Mac。

MacBook Air is the most popular Mac.

事实上，它是全球销量最高的 13 英寸笔记本电脑。

In fact, it's the world's best selling 13 inches notebook.

用户喜爱它惊艳的 Retina 显示屏、出色的日常性能以及极致的便携性，所有这些都融入在一款优雅的楔形设计中。

Users love its stunning Retina display, great everyday performance, and incredible portability, all in a sleek wedge shaped design.

如今，用户更多地在家工作、远程学习，并使用Air保持联系，因此性能和电池续航变得尤为重要。

These days, users are working more from home, learning remotely, and using the air to stay connected, making performance and battery life extremely important.

我们非常兴奋地看到，作为我们为Mac打造的首款芯片，M1让MacBook Air能够完成以往在如此轻薄的笔记本上不可能实现的任务。

And we're thrilled that M1, our first chip for the Mac, enables MacBook Air to do things that were previously impossible on such a thin and light notebook.

凭借八个极其强大的核心，CPU的性能达到了全新高度，比上一代快了多达3.5倍。

With eight incredibly powerful cores, the CPU soars to a whole new level of performance that's up to three and a half times faster than the previous generation.

因此，如果你正在编辑家庭照片或用iMovie导出网络视频，新款Air都能迅速处理完成。

So if you're editing family photos or exporting a video for the web with iMovie, the new air blazes right through it.

或者，如果你在使用Lightroom，你可以以前所未有的速度管理庞大的原始文件库，将你的Air变成一个移动摄影工作室。

Or if you're working in Lightroom, you can manage huge raw libraries at unheard of speeds, turning your Air into a mobile photo studio.

配备多达八个核心的全球最快集成显卡，让Air的图形性能提升了高达五倍。

And with the world's fastest integrated graphics that feature up to eight cores, Air delivers up to five times faster graphics performance.

这是MacBook Air有史以来最大的一次飞跃。

That's the biggest leap ever for MacBook Air.

因此，在游戏方面，你可以以显著更高的帧率体验沉浸式、图形密集型的游戏。

So when it comes to gaming, you can play immersive, graphically intensive titles at significantly higher frame rates.

而且，首次你可以同时编辑多条全质量的4K ProRes视频，且不丢一帧。

And for the first time, you can edit multiple streams of full quality four k ProRes video without dropping a frame.

对于如此轻薄的笔记本电脑来说，这简直令人难以置信。

That's mind blowing for such a thin and light notebook.

当将MacBook Air与同类中最畅销的Windows笔记本电脑相比时，新款Air的速度快了三倍。

And when you compare MacBook Air to the best selling Windows laptop in its class, the new Air is up to three times faster.

更令人惊叹的是，搭载M1芯片的MacBook Air比去年售出的98%的PC笔记本电脑都要快。

And what's even more amazing is that with M1, MacBook Air is faster than 98% of PC laptops sold in the last year.

现在我们来谈谈神经网络引擎。

Now let's talk about that Neural Engine.

拥有16个核心，机器学习任务的速度比上一代Air快了惊人的九倍。

With 16 cores, machine learning workloads are up to an astonishing nine times faster than the previous Air.

因此，像Final Cut Pro这样使用基于机器学习功能（如智能裁剪）的应用程序，可以将剪辑帧率提升至原来的几分之一时间。

So apps like Final Cut Pro that use ML based features such as Smart Conform to intelligently frame a clip can do so in a fraction of the time.

得益于M1存储控制器和最新的闪存技术，存储性能也得到提升，SSD速度最高快了两倍。

And even storage gets a performance boost with SSDs that are up to two times faster, thanks to the M1 storage controller and latest flash technology.

因此，预览大型高清图像或导入大文件等任务都变得极其迅速。

So tasks like previewing massive high res images or importing large files are super quick.

同样令人惊叹的是，得益于M1芯片行业领先的能效，以及macOS Big Sur的电源管理，这款新型Air在无风扇的情况下仍能提供全部性能。

What's also remarkable is that with the industry leading efficiency of the M1 chip, combined with the power management in macOS Big Sur, the new Air delivers all this performance without a fan.

无论任务多么繁重，MacBook Air都完全静音。

So no matter how intense the task, MacBook Air is completely silent.

而这种卓越的能效也带来了超长的电池续航，无线网页浏览可达15小时，视频播放时间更是长达惊人的18小时。

And that same incredible efficiency also delivers extraordinary battery life with up to fifteen hours of wireless web browsing and up to an amazing eighteen hours of video playback.

这比之前延长了六小时。

That's six hours longer than before.

当你进行视频会议时——这会迅速消耗电池电量——单次充电的使用时间可延长至之前的两倍。

And when you're video conferencing, which can rapidly drain the battery, you can go up to twice as long on a single charge.

这是MacBook Air有史以来最长的电池续航时间。

This is the longest battery life ever in a MacBook Air.

随着用户越来越多地远程与朋友、家人和同事联系，我们深知摄像头画质变得愈发重要。

And as users connect with friends, family, and coworkers remotely, we know camera image quality matters even more.

因此，我们很高兴随着 M1 芯片的推出，苹果最新的图像信号处理器也来到了 Mac 上。

So we're excited that with M1, Apple's latest image signal processor comes to the Mac.

这个图像信号处理器带来了更好的降噪效果和更广的动态范围，让图像更清晰，阴影和高光部分的细节更丰富，同时结合机器学习增强的人脸检测，改善了自动白平衡，让你在 FaceTime 通话中看起来更自然。

This ISP delivers better noise reduction and greater dynamic range for sharper images and more detail in shadows and highlights, as well as improved auto white balance combined with ML enhanced face detection so you look more natural on your FaceTime calls.

事实上，所有内容在 13 英寸 Retina 显示屏上都呈现出惊人的效果，现在它支持 P3 广色域，让色彩更加鲜艳、真实。

In fact, everything looks stunning on the 13 Retina display, which now supports P3 wide color for even more vibrant true to life images.

借助 M1 芯片中的安全隔区与 Big Sur 系统，MacBook Air 提供了业界领先的安全性，包括触控 ID 功能，只需轻触手指即可轻松解锁 Mac，并使用 Apple Pay 安全地完成在线支付。

And with the secure enclave in M1 combined with Big Sur, Air delivers best in class security with features like Touch ID, which make it easy to unlock your Mac and make secure online purchases using Apple Pay with just the touch of your finger.

最后，所有这些强大的功能和前所未有的性能，都融入在一个纤薄的楔形设计中。

And finally, all these powerful features with a completely new level of performance are delivered in a sleek wedge shaped design.

有了 M1 和 Big Sur，我们彻底重塑了 MacBook Air，使其超越了任何其他轻薄笔记本电脑。

With M1 and Big Sur, we've taken the MacBook Air and transformed it into something far beyond any other thin and light notebook.

即使性能有了如此巨大的提升，并新增了诸多功能，Air 的起售价仍仅为 999 美元，教育优惠价仅需 899 美元，带来了前所未有的超高价值。

And even with this gigantic increase in performance, along with its new features, the Air still starts at just $999 And for education, it starts at just $899 delivering way more value than ever before.

这就是全新的 MacBook Air。

So that's the new MacBook Air.

搭载 M1，它的性能令人瞠目结舌。

With M1, it has jaw dropping performance.

CPU 快了三倍半，GPU 快了五倍，而且采用静音无风扇设计。

Three and a half times faster CPU, five times faster GPU, all in a silent, fanless design.

它还配备了更鲜艳的 Retina 显示屏、改进的摄像头画质，以及长达十八小时的惊人电池续航，这是 MacBook Air 历史上最长的续航时间。

It also has a more vibrant Retina display, improved camera quality, and incredible battery life up to eighteen hours, the longest ever in a MacBook Air.

因此，MacBook Air 再次重新定义了轻薄笔记本所能实现的功能。

So once again, MacBook Air completely redefines what a thin and light notebook can do.

交给你了，约翰。

Back to you, John.

这款全新的 MacBook Air 真是太棒了。

This new MacBook Air is amazing.

所以想想我们在这里做到了什么。

So think about what we've done here.

我们把最受欢迎的笔记本电脑，通过 M1 赋予了比去年售出的 98% 的 PC 笔记本电脑更强的性能。

We've taken our most popular notebook, and with M1 giving it more performance than 98% of PC laptops sold in the last year.