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苹果这次在WWDC上能真正把AI做对吗?
Will Apple finally get AI right at WWDC?
Anthropic担心AI发展失控,而微软和OpenAI,曾经的合作伙伴,现在直接正面竞争。
Anthropic is worried about runaway AI improvement, and Microsoft and OpenAI, once partners, are in head on competition.
接下来在这期《科技大观》周五特辑里,我们马上聊这个话题。
That's coming up on a Big Technology Podcast Friday edition right after this.
我刚从拉斯维加斯的Knowledge 2026回来,那里谈的那些内容,你一定得听听。
I'm just back from Knowledge twenty twenty six in Las Vegas, and the conversations I had there are ones you're going to wanna hear.
我跟ServiceNow的总裁兼首席产品官阿米特·扎韦里聊了企业AI的平台战略,还找了首席人才与AI赋能官杰基·康尼,以及首席数字信息官凯莉·罗马克,讨论AI对职场的真实影响。
I sat down with their president and CPO, Amit Zaveri, on the platform strategy powering enterprise AI, chief people and AI enablement officer, Jackie Canney, and chief digital information officer Kelly Romack on what AI really means for the workforce.
还有负责ServiceNow与英伟达合作的工程师团队,以及Ulta Beauty如何在1300家门店落地ServiceNow技术的技术负责人。
The technical leaders behind ServiceNow's NVIDIA partnership on shipping AI at scale and Ulta Beauty on deploying ServiceNow's technology across 1,300 stores.
如果你想了解企业AI真正的走向,而不是那些炒作,而是实实在在的进展,这些视频都在我的YouTube频道里。
If you wanna know where enterprise AI is actually headed, not the hype, but the real story, you can find these videos on my YouTube channel.
在YouTube上搜索Alex Cantorvitz。
Search Alex Cantrovertz on YouTube.
不同人说法不一,但企业级AI项目失败率高达80%到95%。
Depending on who you ask, between 8095% of enterprise AI projects fail.
要让AI真正为你所用,不是靠堆更多算力。
To get AI to work for you, you don't need more tokens.
而是需要更优秀的人。
You need better people.
Abort团队把强大的专有工具和经验丰富的资深工程师搭配在一起。
A board pairs powerful proprietary tools with senior engineers who've seen it all.
这样的组合让你的项目不会卡住、不会偏航、也不会半途而废。
That combination means your project doesn't stall, doesn't drift, and doesn't fall.
它能顺利上线。
It ships.
无论你是急需推向市场的初创公司,还是面临复杂遗留系统的大型企业,Abort都能快速提供你真正需要的解决方案。
Whether you're a startup that needs to get to market or an enterprise with complex legacy challenges, Abort delivers exactly what your business needs fast.
Abort是你AI转型的可靠伙伴。
Abort is your partner for AI transformation.
访问 Abort.com,我们一起打造点什么吧。
Visit Abort dot com, and let's build something together.
欢迎收听《大科技》播客周五特辑,我们以一贯冷静、细致的方式为您解析最新动态。
Welcome to Big Technology podcast Friday edition where we break down the news in our traditional cool headed and nuanced format.
这周我们有大量新闻要跟您梳理,包括对即将周一开幕的苹果年度盛会 WWDC 的全面前瞻。
We have a lot of news to break down for you this week, including a full preview of seemingly everything that's going to happen at WWDC, Apple's big cornerstone event coming on Monday.
此外,我们还有一条消息:Anthropic 对 AI 的失控式进步感到担忧。
We also have news that Anthropic is worried about runaway AI improvement.
我敢打赌 Ranjan 会完全相信这套说辞。
I'm sure Ranjan is going to buy that hook, line, and sinker.
我们还会聊聊微软和 OpenAI。
And then we're also gonna talk about Microsoft and OpenAI.
曾经的合作伙伴,如今正面竞争。
Once partners now competing head on.
和往常一样,本周五为我们带来分析的是 Margins 的 Ranjan Roy。
Joining us as always on Fridays to do it is Ranjan Roy of Margins.
Ranjan,很高兴见到你。
Ranjan, good to see you.
好吧。
Alright.
你这话可把我拿捏住了。
You already got me there.
完全被你说服了。
Hook, line, and sinker.
我往文档里粘贴那篇文章时,每读一段都猜你接下来会说这是营销套路。
I was pasting that story into our document and I was with every paragraph like anticipating your reaction saying that it's marketing.
接下来我们会聊一个挺有意思的环节。
So we'll have an interesting segment coming up.
我们的准备材料简直就是专门为你设计的,Alex,就等着你来点火。
Our prep doc is just one long opportunity for you to trigger me, Alex.
天啊,那不是Siri吗?
My god, that's Siri.
我们先从开始说起
Starting with We're gonna start with
先聊Siri,然后是Anthropic,至于微软和OpenAI,我不清楚你的立场。
Siri, then go to Anthropic, and then I don't know where where you stand on Microsoft OpenAI.
好的。
Alright.
不过咱们先制造点悬念。
But let's build some tension here.
最后这一段一定会很精彩。
It's gonna be an exciting final segment.
行,好吧。
Let's Okay.
咱们来场史诗级的辩论吧。
Let's build Legendary tension debate.
好。
Okay.
但说真的,咱们得聊聊Siri的事。
But seriously, we should talk about the Siri thing.
我其实马上就要飞去旧金山了,本来以为是去参加WWDC。
I'm actually so so I'm about to fly out to San Francisco for well, I thought it was gonna be WWDC.
今年我好像上了名单,不过无所谓了。
It looks like I am on the band list this year, but anyway.
等等。
Wait.
真的吗?
Really?
就算别的什么都不成,我至少也在附近。
I'll be in proximity if if any if nothing else.
等等。
Wait.
等等。
Wait.
等一下。
Hold on.
我得想想。
I'm trying to remember.
你去年去了吗?
Did you go last year?
你那时候已经不在名单上了吗?
Were you already disintegrated?
我去过。
I have been.
对。
Yes.
过去两年我都参加过WWDC。
I've been to WWDC at least the last two years.
今年没收到邀请?
This year Not invited?
不会吧?
No?
没戏了。
No luck.
但我还是要找蒂姆。
But I'm gonna Tim.
如果你不再是蒂姆,那就找约翰。
I'm gonna if you're not Tim anymore, it's John.
转过来。
Turn us.
转过来。
Turn us.
好的。
Alright.
我先祈祷一下,说不定能进去,然后给你带点现场的消息。
I'm gonna cross my fingers and maybe I'll get in and have a report from you for you from the ground then.
但你知道吗?
But you know what?
也许你根本不需要去库比蒂诺就能了解WWDC的全部内容,因为马克·古尔曼好像掌握了苹果即将发布的所有细节,我们会逐条梳理苹果在WWDC上的重磅发布,并分享我们的看法。
Maybe you don't even need to be in Cupertino to get the WWDC rundown because it looks like Mark Gurman has like every detail of what Apple is about to announce and we're gonna run through all the big announcements that Apple is gonna make at WWDC and give you our perspective on it.
我先说一句,我看完这篇报道后,立刻对苹果的未来充满信心。
And I'll start off saying that I read this and left immediately extremely optimistic about where Apple is heading.
看来苹果终于明白,如何有效利用人工智能,而且没必要事事亲力亲为。
It seems like the company is finally understanding the way that it can use artificial intelligence and the fact that it doesn't need to build everything.
在进入具体发布内容之前,拉詹,让我先给你铺垫一下苹果的背景情况。
And let me start with before we get into the actual announcements, Ranjan, if you will, let me start just with the context here for Apple.
虽然我们一直说,WWDC和苹果在AI方面的布局是当前最重要的事,至少在近期是这样,但事实并非如此。
Because, you know, while we've said that WWDC and the AI work that they're doing is the most important thing the company can do at this moment, at least in the near term, it hasn't been the case.
对吧?
Right?
现在苹果的业绩正靠着iPhone 17的热销一路飙升。
The company is surging right now on the back of iPhone 17 sales.
第一季度营收就超过了一千四百亿美元,这相当于其他公司通常的财年第四季度。
It did a 140 plus billion in the first quarter, which is sort of a traditional q four for everybody else.
最近一个季度的营收达到了一千一百一十亿美元。
111,000,000,000 in the most recent quarter.
过去一年,它的股价上涨了56%,而这一切都发生在人工智能之前。
Its stock is up 56% over the past year, and this is all pre AI.
目前还没有任何真正能跟它竞争的AI设备。
There's no AI competitor device.
在我们深入讨论Siri的更新之前——这部分我们会花很多时间讲——先来聊聊这个大背景。
So before we get into this Siri announcement, because we will spend a lot of time on that, Let's just talk about the big framing here.
我觉得你说得对,咱们真没必要对苹果在AI上的表现太焦虑,毕竟到目前为止,AI根本没影响它的业绩。
Am I right in thinking that we shouldn't get too crazily concerned for Apple think speaking specifically about the company and the business about AI because up until now, hasn't factored.
对。
No.
苹果本质上还是靠卖iPhone的公司,虽然我和很多人一样,都怀疑这种商业模式能不能持续。我自己从2015年之后就没换过新手机了,尽管之前十年每一代iPhone我都买。
I think Apple still is an iPhone selling machine, even though myself and plenty of others have questioned whether this is actually a sustainable business model and I have not upgraded since the '15 even though I bought every new iPhone for like a ten year period.
很明显,至少从相对角度看,这家公司的业务状况是健康的。
I mean it's clear the business is healthy at least on a relative basis.
核心业务方面,我说的健康,其实是它一直在源源不断地创造惊人的收入。
The core businesses, I mean when I say healthy it's still just generating ungodly amounts of revenue on a continued basis.
所以我们得把这一点和整个AI话题分开来看。
So we have to give them that separate from all the entire AI conversation.
值得一提的是,他们多年以来在产品本身上几乎没有真正的创新。
And to their credit, they're doing it without any genuine innovation on the actual product side either in a number of years.
苹果,恭喜你们成功把我们都锁在了你们的生态里,还继续卖给我们产品。
So Apple, congratulations on just having us all locked into your ecosystem and continuing to sell us products.
我的左耳AirPod一直在嗡嗡响,我可能干脆直接去买AirPods Pro三代了。
My left AirPod keeps buzzing, and I'm probably just gonna go out and buy the AirPods three Pro.
他们确实拿捏住我们了。
So they got us.
你觉得这算健康吗?
Do you think it's healthy?
什么?
What?
业务?
The business?
对,就是业务。
The business.
当然了。
Absolutely.
我们就从这儿说起吧。
Let's start there.
是的。
Yeah.
没错。
Absolutely.
确实如此。
It is.
顺便说一句,我觉得你把17代给低估了。
And by the way, I think you're underrating the 17.
我觉得17代简直太厉害了,比之前任何一款手机都强得多。
I think the 17 is a crazy machine, and it's much better than any phone to come before it.
所以我对拥有它感到很满意。
So I'm I'm happy to have it.
不过,好吧。
But Okay.
等一下。
Hold on.
不好意思。
Sorry.
你是想问,你真觉得苹果最近有真正的技术创新吗?
You are saying do you believe there's been genuine product innovation from Apple?
你真能坚持说iPhone 17是革命性的产品吗?
Are are you gonna stand by that statement that the iPhone 17 is truly a revolutionary product?
没有。
No.
就是没有。
It's no.
我一直说,蒂姆·库克领导下的是优化者,而不是颠覆者,事实确实如此。
I've always said that there are refiners not revolutionaries under Tim Cook, and that's been the case.
但他们确实做了优化。
But they have refined.
摄像头变好了。
They've made the camera better.
续航也提升了。
They've made the battery life better.
性能更强了。
The computing more powerful.
通过不断优化这些方面,他们造出了一款很棒的设备。
And through refining all this, they've made a great device.
顺便说一句,那些所谓的革命性设备,其实没人真正做出来。
And by the way, the revolutionary devices, no one's built them.
尽管OpenAI、Meta、谷歌和亚马逊都在努力,但到现在我们还没有任何真正革命性的AI计算设备。
Despite OpenAI trying to do it, despite Meta trying to do it, despite Google trying to do it, despite Amazon trying to do it, we don't have any revolutionary AI computing device yet.
这种设备还不存在。
It's not here.
我倒是觉得Meta的智能眼镜,我确实认为它算一个。
I still the the meta the meta glasses, I genuinely I consider yeah.
好吧。
Okay.
它可能不像初代iPhone那样让人惊艳,但市面上确实已经有了一些产品。
It's not like it's maybe it's not as magical as when the first iPhone came out, but there's devices out there.
让我想想,我得好好琢磨一下。
I'm gonna put let me think.
Meta眼镜,肯定算一个。
Meta Glasses, certainly.
苹果手表在它那个时代确实也很有革命性,这一点我得承认。
The Apple Watch, I will give credit, was, in its time revolutionary as well.
AirPods 刚推出的时候也是。
AirPods when they first came out.
现在的折叠屏手机也算。
Foldable phones right now.
这些设备其实已经在出现了,就在当下。
There there are it's happening just now.
让我换个角度,咱们都好好想想。
Let me reframe this for both of us.
对吧?
Right?
好吧。
Okay.
明白了。
Okay.
接下来那个革命性的AI设备,会是iPhone。
The revolutionary AI device is going to be the iPhone.
你要是仔细看看这些新品发布,就会发现苹果的策略有了变化。
And and when you look through the announcements, you start to see a different strategy from Apple.
两年前苹果推出Apple Intelligence时,那是一次大手笔,他们天马行空地设想AI能做什么,然后拼出一个宏大又雄心勃勃的计划。
The first was the Apple intelligence rollout two years ago was this big rollout like let us dream up what AI could do and sort of put together this visionary ambitious plan.
这次的版本缩水了不少,但至少跟当前技术的实际能力更匹配了。
This is a much more scaled back version of that but it seems to be at least in accordance with what the technology can do.
我给你举几个例子,看看接下来会发生什么。
So let me give you a couple of examples of what's gonna happen.
这消息来自古尔曼的报道。
This is from the Gurman story.
全新的Siri来了。
There's a new Siri.
它内部代号叫Project Campo。
It was known as Project Campo internally.
它位于苹果重新布局人工智能战略的核心。
It sits at the center of Apple's renewed AI strategy.
目标是把助手从单纯的语音控制工具,变成全天候帮你处理iOS、iPadOS和macOS上各种任务的全能伙伴。
The idea is to transform the assistant from a voice control system to a do it all companion, letting users handle tasks across iOS, iPadOS, and macOS through the day.
今后通过Siri,无论是苹果自家的应用还是第三方应用,操作起来都会更方便。
It will also be easier to control both in house and outside apps using Siri.
为了支撑这个新助手,苹果采用了谷歌的Gemini模型,而谷歌既是竞争对手,又是长期合作伙伴。
To power this new assistant, Apple is relying on a Gemini model from Google, the company that is both a rival and a long time partner.
除了在价值十亿美元的合作中使用谷歌的底层技术,苹果还把大部分新Siri功能托管在谷歌的服务器上。
In addition to using Google's underlying technology as part of a billion dollar agreement, the company is hosting much of the new Siri on Google servers.
苹果一直强调自己保护用户数据的能力,这样的安排可能会引发人们对隐私的担忧。
Apple has long touted its ability to safeguard user data, so the arrangement may spark privacy question.
明白了。
Okay.
他们正把Siri从以前那种有点玄乎的‘魔法小把戏’,升级成真正能与设备互动的智能接口。
There's they are expanding Siri beyond this sort of weird magic trick to actually interface with devices.
但现在关键来了。
But now here's the thing.
我最后再说一句,然后就交给你了。
Let me let me say this one last thing and then turn it over to you.
让我印象深刻的是,苹果意识到自己拥有界面优势。
What I am impressed by with Apple is they are realizing that they have an interface advantage.
他们掌控着移动操作系统,至少对iPhone用户来说,他们打算利用这一点,说:行吧。
They own the mobile operating system, at least for iPhone users, and they're going to use that to flex and say, alright.
AI设备。
AI device.
你想不想要一台AI设备?
Do want an AI device?
我们给你造一台。
We'll build you an AI device.
根据苹果的计划,用户可以从iPhone屏幕顶部正中央往下轻扫,就能启动全新的搜索或对话界面。
We'll build it right within our operating system from the German story, Apple plans to let users swipe down from the top center of the iPhone to launch a new search or ask interface.
这个新功能会开启一个经过全面优化的体验,你可以通过打字或语音来完成任务、搜索信息。虽然语音控制在搜索或提问页面依然可用,但用户现在能直接启动应用、发送短信、查询天气、添加日程、浏览笔记、触发应用内的快捷操作,或者用AI搜索网页。
The new command will open a revamped experience designed for getting things done or searching by typing through voice, though voice control remains an option in the search or ask page, users can launch apps, start text messages, ask about the weather, add calendar appointments, sift through notes, trigger shortcuts within apps, or search the web using AI.
在我看来,这才是正确的做法。
That to me seems the right way to do it.
我觉得可以。
I think alright.
我尽量不谈政治,但我想说得细致一点。
Let let me try to be not political here, but let me try to be nuanced.
这根本就是最基础的AI功能了。
This is the most basic AI stuff imaginable.
这甚至可以说是用户界面中最基本的东西了。
This is even, this is like the most basic user experience stuff imaginable.
我们每个人现在都能对手机发语音指令。
Like, we are all able to dictate to our phones.
我知道苹果自带的语音输入效果不好,所以我用的是Whisper Flow。
I know Apple's native dictation is bad and I use Whisper Flow.
我平时也主要靠AI来搜索。
I do most of my search via AI as well.
不过我也明白,就像你说的,iPhone完全可以成为AI交互的核心入口,毕竟还有很多人的日常生活根本没怎么用上AI,苹果在这方面还有很大空间。
Again, but I do recognize, as you said, the iPhone could be the AI kind of like interaction layer and there's still a lot of people who don't use AI like, really in an integrated manner in their day and Apple still has that opportunity.
但也许这样反而更好。
But none and maybe it's good.
这些功能对我来说都太基础了,真没想到它们居然能当成新品发布。
None of this feels all of this stuff feels like stuff that is so basic to me that it's kinda shocking that this feels like an announcement.
但也许这反而是好事,至少他们能真正把东西做出来,而不是提前两年请贝拉·拉姆齐拍广告。
But maybe that's actually good because that they can actually get it done rather than just having Bella Ramsey on an ad two years early.
明白了。
Okay.
我知道听起来确实有点平淡。
So I know it sounds underwhelming.
作为那个刚被取消WWDC邀请的人,我可不是第一个站出来支持苹果的了。
And, you know, as the guy who just got disinvited from WWDC, you know, I'm far not the first one to take Apple's side on this one.
但我来跟你解释一下,为什么我觉得这样安排很合理。
But let me explain to you why I think that this makes sense.
明白吗?
Okay?
这周参加彭博科技峰会的亚历山大·王,就是负责Meta超级智能实验室的那位,他说过一段话。
Alexander Wang, the guy who's running Meta Super Intelligence Labs was at the Bloomberg Tech Conference this week, whatever it was.
他说,我们真正想为这个世界打造的,是最出色的个人助手。
He said, this is a quote from him, ultimately, what we're really excited to build for the world are the best personal agents.
对吧?
Right?
但你要用上Meta的助手,还得打开iPhone,点开那个助手功能。
The thing is, to get to Meta's agent, you have to open up your iPhone and tap on some agent functionality.
我们之前聊过,系统下拉就能直接进入苹果的AI体验,随时搜索、提问,很方便。
We've talked in this conversation already about a swipe down in the operating system being something that will immediately take you to Apple Apple's AI experience where you can search and ask.
那才是未来要发力的方向。
That's gonna be powered.
顺便说一下,他们会接入很多不同的模型。
By the way, they're gonna bring in lots of different models.
所以会有一个模型切换器,让你自己选想用的那一个。
So there's gonna be a model switcher that will enable you to pick the model you want.
之前我提到过,Siri 到底会变成什么样?
And at the top, I talked about how what is Siri gonna be?
它会是一个全能助手,帮用户在 iOS 上完成各种任务,还能控制自家和第三方的应用。
A do it all companion, letting users handle tasks across iOS and, control in house and outside apps using Siri.
这就是个人助手在 iOS 系统里的真实愿景。
This is the vision of the personal agent lived out within iOS.
就算 Meta 的更好,就算 OpenAI 的更强,他们也进不了操作系统。而苹果能基于谷歌的技术——这技术其实不差——发挥自己的优势,在这场 AI 竞赛里至少不会掉队。
Even if Metas is better, even if OpenAI's is better, they're not going to have access to the operating system and that gives Apple a chance building on top of Google technology which isn't shabby to sort of use the force of its advantage and maybe if not win, at least factor heavily into this AI race?
行吧。
Alright.
这点我承认。
I'll I'll give you that.
我的意思是,用户已经习惯的地方,这种惯性本身就有很大价值。
I mean, just the value of inertia, the value of being where customers already and users already are.
尤其是在大众层面推广人工智能时,这种优势特别明显。
There is tremendous value, especially at like a mass scale in the general population with AI.
我觉得这里面机会很大,说实话,我已经开始用谷歌的后续AI模式了——先搜个关键词,再接着问问题。
I think there is a huge opportunity there and actually I'll admit, I have started using Google's follow on AI mode where you do a Google search and then you ask questions after.
用的时候甚至有点不好意思。
And I almost feel like dirty doing it.
感觉特别别扭,操作起来很生硬。
It feels like the most like kinda just hacky, clunky.
界面设计也完全不美观。
It's just not a good looking interface.
但说实话,我还是越来越常用了,因为偶尔我还是会去谷歌搜点急用的东西。
It's but it's I actually have started using it more just because I still will every now and then go into Google search to quickly search something.
所以,能出现在那里,确实很有优势。
So the value of being there I think is good.
但我还是要提醒一下,回到之前说的Meta和个人助手的例子,我觉得苹果可能正陷入一个麻烦:它说用户将来能做更复杂的事,比如告诉Siri‘写封邮件’,给它几个主题和信息,让它自己把内容组织起来。
Where I would still caution and actually back to that example around meta and personal agents, where Apple I think is potentially getting into trouble is even and I I honestly hated this paragraph where it's like customers will be able to do more advanced tasks like telling Siri to write an email by giving it topics and information and asking it to pull the message together.
拜托,这算什么。
Like, come on.
这根本就是GPT-3.5早就做到的事了。
That that is ever that's GPT 3.5 right there.
但是——
But
关键是这功能已经深度集成到操作系统里了。
where baked into the operating system.
不对。
No.
真正技术上难搞的地方在这儿。
But here's where it's gonna get technologically challenging.
我过去一年半一直在Ryder做智能代理系统,很清楚哪些地方容易出问题,哪些地方相对稳定、好用。
Having spent the last year and a half building agentic systems at Ryder, I know where things can break and where things are more stable and easier.
你能随时调用手机上的任何应用,跨所有系统访问数据,这在技术上其实非常困难。
The idea that you're going to be able to access any app on your phone and data across all these various systems is actually a very technologically challenging thing.
我觉得这可能正是苹果一直犹豫的原因。
I think that's probably what's held Apple back so far.
如果他们只限制在某些功能上,比如连邮件都不行,因为 Gmail 早就掌控了你的邮件系统。
Like, if they just limited it to, like it can't even be email because then does Gmail owns your email side of it.
他们总说,这次用户第一次能问 Siri,帮你查好日程安排再约时间。
They keep talking about they're like for the first time users can ask Siri when they're available for appointments before scheduling something.
那是不是意味着,如果你用的是 Google 日历,你的 iCal 也得跟它连起来?
Does that have to make mean that your iCal is connected to your Google Calendar if you're a Google Calendar customer?
管理这些数据、判断该调用哪个应用来完成特定任务,在选项不多的时候要简单得多。
Just managing that data, knowing which app to call related to a specific task is a lot easier when it's a small universe of options.
如果他们真想全面掌控手机上所有数据的调度,这技术难题可不小,还会带来很多不可预测的问题。
If they're really gonna kinda own those kind of data routing systems across your entire phone, that's actually a hard technological problem to solve and can get adds a lot of unpredictability.
所以你觉得他们能做成吗?或者你认为他们会怎么推出这个功能?
So do do you think they're gonna pull it off or or how do you how do you think they roll it out?
你觉得他们能做成吗?
Do you think they do it?
第一天就只提供邮件和日历预约功能。
We're just gonna have email and calendar appointments on day one.
你觉得我能用语音指令直接打开一个YouTube视频吗?
Do you think I can pull up a YouTube video via prompt, via voice prompt?
你觉得他们会怎么实现呢?
How do you think they're gonna do it?
明白了。
Okay.
这是两个不同的问题,我觉得都值得分别回答。
So those are two separate questions and I think they're both worth answering separately.
第一个问题是,他们能不能做到这一点。
So, you know, the first question is whether they can pull this off.
有意思的是,我刚仔细看了他们的发布内容。
And it's interesting because I was reading through the announcement.
还有另一个,不是在官方公告里,而是来自古尔曼的报道。
Here's another one that they have in well, it's not the announcement.
不过古尔曼的消息一向很准。
It's just but Gurman's that good.
再来一个。
Here's another one.
这家公司计划让用户一次向Siri发出多个指令。
The company is planning to allow users to throw multiple commands at Siri at once.
这项功能允许用户把多个请求合并在一起。
The feature will let people combine requests.
比如,一句话让Siri查天气、创建日程提醒,再发条消息。
For example, asking Siri to check the weather, creating a calendar appointment, and send a message all within a single prompt.
我看到这个的时候就想,他们现在说的这些功能,终于跟上技术发展的步伐了。
And I read that and I was like these type of things that they're these things that they're talking about, they're catching up to where the technology is.
对吧?
Right?
你在用聊天GPT的时候,它其实能理解多个指令,可以同时处理好几件事。
When you're in chat GPT, it does have an understanding it does have an understanding of like it can handle multiple prompts at once.
它知道该怎么回应。
It kind of knows where to go.
如果苹果也能做到这一点,那就很合理了。
So if Apple can mirror that, then that makes a lot of sense.
关键问题是,他们能不能做到?
The question is, will they be able to?
在聊他们怎么推出这个功能之前,我觉得你特别敏锐地抓住了重点,因为归根结底,他们的目标跟技术发展其实是一致的。
So before we get to how they're rolling it out, I think you're really keen to hit on this because or really, really incisive to hit on this because ultimately it seems like the ambition is not out of step with where the technology is.
问题是,他们能不能执行到位?
The question is can they execute?
你觉得他们能行吗?
Do you think they can?
我倒想先听听你怎么看?
I what do you think first?
我
I
我唯一的答案是,他们还没能证明自己做得到。
The only answer I have is they haven't shown us they can.
明白了。
Okay.
我觉得这个回答挺到位的。
I think that was a good answer.
这个回答很好。
That was a good one.
我的意思是,不过
I I mean But
这个愿景并不荒谬。
the vision is not ridiculous.
没错,我同意。
It's not I agree.
这并不荒谬。
It's not ridiculous.
以任何公司的规模和历史背景来看,理应能实现这一点。
It's not ridiculous Any company within reason of their scale and to, like, history should execute on this.
我喜欢你这么说。
But I like how you put that.
他们还没能向我们证明自己做得到。
They haven't shown us yet that they can.
那你直觉上觉得他们到底能不能做到?
So then what's your gut check-in terms of whether they can or or they can't?
你可是那个一直要求改进Siri的人。
You're the one that's been asking for better Siri for forever.
我希望他们能做到。
I want them to.
所以我说,我不想用‘虐待关系’这个词,但确实已经太多次了,我都想相信他们。
That's why it's like, I don't wanna say an abusive relationship, but I it's been so many times I've wanted to believe in them.
好多次了,比如贝拉·拉姆齐那次,根本没听她饭伴说话,可他们居然还发邮件过去,或者搞那个广告,都两年前的事了。
So many times starting with Bella Ramsey kind of like ignoring, not listening to her dinner companion, but still I think writing an email to them or whatever that ad was two year two years ago.
他们两年前就把自己定位成能提供这种服务,现在想想,他们当时根本没搞懂这项技术的本质。
I mean, the fact that they actually positioned themselves as being able to provide this as a service two years ago, I think actually now it's even making me think how fundamentally they misunderstood the actual technology back then.
我只是希望他们能做得到。
I just hope I want them to.
我觉得他们搞错了。
I don't think they Right.
我不觉得。
I don't
他们根本没走对路,所以问题来了:这算苹果的进步吗?
think they're So going the question is so the question isn't this is this progress for Apple.
我就是这个意思。
This is what I'm kind of saying.
明白了。
Okay.
他们确实有进步。
They have made progress.
他们理解这项技术。
They understand the technology.
他们展示的愿景,和这项技术的实际能力是一致的。
They're actually showing us a vision that aligns with the technology's capabilities.
他们很可能请了谷歌的人,不管是前线工程师,还是别的什么称呼,甚至可能是戴密斯本人。
And they probably have Google whether it's you know forward deployed engineers whatever you want to call them or Demis himself.
他们肯定有谷歌的人在背后帮忙,确保这个项目能顺利落地,毕竟谷歌的声誉也搭在里面。
They sure have Google in there working with them to ensure that this is deployed successfully because it's Google's reputation on the line as well.
谷歌可不想跟一次失败扯上关系。
Google doesn't want to be part of a failure here.
执行层面确实是个大问题,但至少这个目标是看得见、够得着的。
So the execution part is a big question but you know, at least this is something that's a target that is reachable.
等等。
Wait.
那你觉得谷歌和苹果之间的合作关系到底是怎么运作的?
Actually, how do you think that Google Apple relationship works?
我这么问是因为我用的是Pixel 9。
And the reason I ask is I have a Pixel nine.
这可不是备用机,我是真正在用。
I just it's not a burner phone.
我之前以不太贵的价格买的,就是想再配一台安卓手机来做测试。
I I just got it at some point, think, relatively inexpensively, and I wanted to, have an Android phone as well for testing.
谷歌助手和手机系统的整合,过去一年一直做得不错,体验确实挺好。
Like, the way Google Assistant is integrated into the overall phone is It's done all of this for the last year, and it does it well.
就连亚马逊的Alexa在Echo Show上也做得相当到位。
Even Alexa Plus on the Echo Show does all of this really well.
这些功能现在早就该是基本配置了。
So it should be table stakes.
技术发展到今天,这些本来就是标配,但谷歌真有动力把这事做好吗?
It's where the technology is today, but is Google incentivized to make this work?
因为即使不看协议,光从Gemini这个名字来看,你也会觉得它们应该是合作的。
Because I don't even not even looking at the the agreement you would imagine they were they would be because it's Gemini's name
但那只是空谈,真正重要的是大规模使用带来的消耗。
that's Well, empty and it's consumption at a massive scale.
说真的,苹果会按使用量给谷歌付费吗?用得越多,付得越多?不会的。
Like, actually, is Apple going to pay Google on a consumption basis the more people use No.
它
It to
不会。
No.
抱歉。
The sorry.
各种报道都显示,他们其实是从Gemini里提炼出了自己版本的Siri。
The the stories seem to indicate that they basically distilled their version of Siri from Gemini.
明白了。
Okay.
但越是做得好,对谷歌的硬件业务就越不利。
Well but then the better this gets, the worse it is for Google's hardware business.
说实话,我以前从来没想过要换苹果,但 Siri 真的让我太烦了,我好几次都去查过 Pixel Fold,可我还是下不了决心花一千八百块,彻底脱离苹果生态。
Like, this still represents again, I had not thought about moving from Apple, and I get so frustrated with Siri that I've looked up the Pixel fold a number of times and I'm not ready to drop $1,800 and completely remove myself of the Apple ecosystem.
但这对谷歌来说确实是个威胁,也是他们的机会。
But but like that is a threat to them and that is an opening for Google.
不过我们是不是在说,他们 basically 把模型的定制权都让给苹果了,除此之外,他们其实并不在意?
But I guess they're basically they just signed away the model kind of adaptation rights to Apple, but beyond that they don't really care is what we're saying.
是的。
Yeah.
我的意思是,如果你是谷歌,你有没有想过,这会不会成为手机的一个核心功能?
I mean, ultimately, if you're Google, right, and this becomes are you asking if this becomes a defining feature of the phone?
谷歌卖这个,是不是在自损利益?
Is Google hurting themselves by selling Yes.
这个卖给苹果,
This to
是的。
Yeah.
对。
Yeah.
没错。
Yeah.
也不完全是。
Yes and no.
我的意思是,是的,他们确实是我们的竞争对手,对吧?
I mean, yes they're gonna power like they're our rivals right?
从手机厂商来看,他们排第一和第二,但他们对苹果也有很大影响力,因为他们会推出更强大的新机型,而苹果肯定会想借鉴这些技术,然后推出自己的下一代更强机型。
It's like number one and number two in terms of phone makers but they also have great power over Apple right because they're gonna make another more powerful model and Apple's gonna want to distill that and they're going to make another more powerful model.
没错,确实如此。
No, that's true.
而苹果也会想借鉴这些技术,如果他们发现,哦,我们有机会彻底打击iPhone的话。
And Apple's going to want to distill that and at a certain point if they see that oh we have a chance to decimate the iPhone.
我觉得他们不会签这么多协议。
I don't think they're going to be making all these deals.
这种权力确实很大,
It's great power in the
掌握在他们手里。
hands I of like that.
明白了。
Okay.
所以我刚才已经说明了,苹果的思路是对的,也有能力把这事做成,尽管以前没干过,咱们还是得等看到实际成果再夸。
So now that I've made the case that Apple is thinking the right way and has a good chance of being able to execute this even though we haven't seen them do it before so we're gonna hold our praise until we see it.
古尔曼的报告里有一句话让我挺在意的,我念给你听,因为你之前问过发布的事,我想听听你的看法。
There is a disconcerting line in Gurman's report that I'm gonna read to you because you asked about the rollout and then get your reaction.
苹果内部把新版Siri标记为测试版和预览版,这意味着今年晚些时候发布时,他们不会把它当作一款完整成熟的产品来推广。
Apple has labeled the new Siri as a beta and preview internally suggesting that the assistant won't be marketed as a fully finished software when it's released later this year.
当年的原始Siri也这么标了整整两年。
The original Siri held the same description for two years.
还有一种可能是设置排队名单,专门给那些想抢先体验新功能的人,就像2024年苹果智能刚推出时的做法一样。
There is also the possibility of a wait list or some sort of people who want to for of some sort of people of some sort for people who want to try new features and approach an approach used with the initial launch of Apple, the Apple intelligence platform in 2024.
你有什么看法?
Your reaction.
天哪。
Oh, god.
我刚有点兴奋,结果又这样。
I was just getting excited and this okay.
等等。
Hold on.
我觉得,他们要是真能这么低调处理,我反而更欣赏,总比搞一堆花里胡哨的宣传,假装一切完美要强。
The upside, I would prefer they actually more strongly take this approach rather than having a heavy glossy marketing campaign that indicates that everything is perfect.
但这让我又想起当年苹果智能刚发布时的场景了。
But this is just giving me PTSD of that first Apple intelligence launch again.
差不多两年前,我还记得自己兴冲冲地在手机上开了苹果智能,以为能有什么大动作,结果那真是我见过最糟糕的产品发布之一。
I think nearly two years ago, I remember sitting there and like enabling Apple intelligence on my phone thinking it was gonna do something and it really is one of the worst kind of product rollouts.
我不敢说历史上有多糟,但这次确实不太理想。
I don't wanna say in history, but it's been pretty bad.
我刚有点兴奋,觉得他们可能有了清晰的规划,执行也会到位,但现在我得再看看。
So I was just starting to get excited that maybe they had a really coherent strategy and we're believing the execution, but I'm gonna wait and see.
我还是会继续观望,抱点希望,但刚才这一下让我更没底了。
I'm gonna wait and see and hope, but that just made me a little more uncertain.
你觉得这让你更期待了,还是更失望了?
Do you do you think does this make you more or less excited?
更失望了。
Less excited.
我的意思是,最后还是得打个补丁,留个余地。
I mean, definitely held that out to, you know, caveat at the end.
如果让我总结我对这件事的看法,大概有三点。
I would say if I were to sum up this my perspective on this it is three things.
第一,短期内,AI对苹果来说没外界宣传的那么重要。
One, AI doesn't matter as much to Apple as the narrative makes it seems like in the short term.
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我们真的得等到苹果推出一款真正的AI设备,才能说他们过去在AI上的失误真的累积成了大问题。
We're really going to have to wait for an AI device to really matter for Apple to start to say that their failures on AI are going to really stack up and add to anything.
这并不意味着他们能永远高枕无忧,但至少眼下是安全的。
Now that doesn't mean they're going be safe forever but they're at least safe for now.
所以这是第一点。
So that's point one.
第二点,我觉得积极的信号是,他们真的在围绕技术的实际能力做产品,而不是在库比蒂诺的会议室里凭空想象出来的玩意儿。
Point two is I think that the positive sign, like I said before, is that they are actually building to the technology's capabilities as opposed to like something they dreamed up in a conference room in Cupertino together.
但问题也在这里——执行层面让人担忧。虽然这次他们本该更有能力做好,但那个‘排队等候’的说法让我很不安。
But then there's the worry and the worry is the execution and while they should be in a better position to execute this time That line about the wait list worries me.
确实让我很不安。
Worries me for sure.
你觉得他们的执行失败,用个术语来说,是什么原因?
Do you think the failure of execution has been what's the term?
是荷兰病吗?
Is it Dutch disease?
就是那种有石油,或者天啊,
It's where you have oil or oh, man.
资源诅咒?
Natural resource curse?
哦,明白了。
Oh, okay.
对,就是荷兰病。
It is Dutch disease.
最初是源于大量外汇涌入带来的影响。
Originally, it was around the massive influx of foreign currency.
但说白了,就是资源诅咒——当你国家拥有某种特定资源时,反而会扭曲其他经济部门的发展。
But, yeah, the idea, it's like a resource curse that when you have some specific resource, it kinda distorts your ability to kinda develop other parts of the economy within a nation.
它
It
不应该是这样,你先说。
shouldn't be because oh, go ahead.
你先说。
Go ahead.
不,不是这样的。
Well, no.
我的意思是,iPhone 依然卖得很好。
I mean, those iPhones are still selling.
我的意思是,也许你觉得它们的性能有了巨大提升,但我认为其实并没有。
They haven't I mean maybe you believe they have dramatically approved, I would tend to argue that it's been.
至少你说的是优化,而不是颠覆。但话说回来,当iPhone卖得这么火,人人都在买,我马上还要花2.5美元换一副AirPods的时候,
Yeah, at least you said refining not revolutionizing but again, when you're selling iPhones at that clip and everyone keeps buying them and I'm about to go spend $2.50 to replace an AirPod.
你根本没动力也没精力去真正搞出这种创新了。
Like, you just don't have the internal energy and incentive to actually build these kind of things.
如果你看看整个科技行业,就会发现那些拥有天然资源的公司,而这些科技巨头之所以能一直领先,是因为他们没躺在功劳簿上,他们明白自己拥有资源,但依然必须不断创新。
If you look throughout big tech, you will see companies with natural resources and the ones that these tech giants have been able to stay on top because they haven't sat on their laurels and they've realized they have a natural resource, but they still need to innovate.
这适用于所有人。
Oh, It goes to everyone.
谷歌拥有最强大的
Google has the greatest
天然垄断地位。
natural monopoly of all time.
没错。
Exactly.
你能看出来,他们……我是说,过去十年他们一直在大力投入人工智能。
And you can see that they're they I mean, they've been big on AI for the last decade.
所以对我来说,这可能算是苹果的一种‘资源诅咒’,但我觉得我们不应该简单地把它归结为‘资源诅咒’就完事了。
So to me, it's not you know, maybe it's part natural resource curse for Apple, but I shouldn't we shouldn't I don't think we should wave it away as saying it's just a natural resource curse.
我认为这其实是个文化问题,而且我早就公开表达过这个观点了。
I think it is a cultural issue, and I've been on record about this for a long time.
苹果的文化非常依赖自身的供应链,他们坚信正是这种文化造就了iPhone,虽然确实如此,但这也要归功于史蒂夫·乔布斯。
The culture of Apple is very high on its own supply, and they believe that the culture that they've built is responsible for the creation of the iPhone and while it was, that also came from Steve Jobs.
所以即便乔布斯已经不在了,他们依然保持着那种经过打磨的、带有乔布斯印记的文化。
And so they've remained this refined jobs idea culture even though they don't have jobs anymore.
他们对自己做事的方式特别满意,甚至引以为傲,根本不愿意尝试别的模式。
And they are sort of so happy about the way that they do things or proud of the way they do things that they will not try any other model.
这就是原因。
That's why.
是的。
Yeah.
谷歌的做法完全推翻了我的观点。
Google completely disproves my point.
但我一直有个特别喜欢的看法:谷歌在AI领域的成功,根本是因为 Sundar 是麦肯锡出身,凡事都从组织架构和变革管理的角度来看待。
But I still one of my favorite hot takes is that Google's entire AI transformation success can be traced back to the fact that Sundar was a McKinsey alum and looks at everything in terms of like organizational design and change management.
所以,要是蒂姆·库克有麦肯锡的背景,苹果现在肯定也没问题。
So basically, if Tim Cook was McKinsey, they'd be fine.
我坚持这个看法。
I stand by it.
这期节目现在变成麦肯锡安利大会了。
This is a pro McKinsey podcast now.
这挺有意思的,因为我们之前聊过麦肯锡的模式,就是把核心引擎和外包给各个产品团队分开运作。
It is interesting because the McKinsey model of like we talked about the engine room and farming it out to the product areas.
我周一刚跟MG聊过这个话题。
I just spoke about this with MG on Monday.
这种模式或许能让具体产品做得更好,但问题是,用这种方式能不能打造出一个统一的助手?毕竟谷歌内部还是有个中央团队在跟Gmail、地图、搜索这些产品部门协作。
It might help make the specific products better, but the question is can you build a unified assistant with that model because you still have this centralized division working with the product areas within Google like Gmail and Maps and search.
但如果我们真要往超级应用的方向走,这些产品团队就得放下各自的自尊,配合中央应用的整合。
But if we're going to move towards a super app, you know, you're going to need these product areas to subcede their egos to sort of make that centralized app work.
对吧?
Right?
就像你之前说的那样。
Again, like you were talking previously.
现在最前沿的是什么?
What's the cutting edge now?
关键是知道该调用哪个功能。
It's learning what to call.
对吧?
Right?
关键是学会该调用哪些系统。
It's learning what systems to tap into.
如果很多系统都希望用户多花时间在它们里面,或者彼此争优先级,那在集中式助手的模式下会很难搞。
And if you have a lot of systems that sort of prefer that people spend time within them or prefer priority over others, it's gonna be tough in the centralized assistant world.
说到超级应用,待会儿我们会讲到另一个案例,到时候再深入聊,我有些看法想说。
On the topic of super app, in a bit we're gonna get to one of the other stories where we'll discuss it more, and I have some gripes.
但最让我感兴趣的是,今年最大的新增功能之一,是推出了一个专门用于对话和延续历史聊天的Siri应用。
But I one of the most interesting parts of this was one of the biggest additions this year is a dedicated Siri app for holding conversations and continuing past chats.
用户可以通过下拉搜索结果直接进入Siri应用。
Users can jump into the Siri app by pulling down on a result.
也就是说,现在有个独立的Siri应用,能持续对话,基本就是个类似ChatGPT的助手。
So basically, dedicated Siri app, running conversations, basically your chat GPT ish style assistant.
你觉得两年内Siri会成为那个超级应用吗?
Do you think Siri is gonna become the super app one to two years from now?
我觉得这正是苹果的野心。
I think that's Apple's ambition.
没错,这肯定是他们目标的一部分。
I mean, that's part of the ambition for sure.
你觉得 Siri 会出一份做超级应用的PPT吗?
You think there is a slide deck Siri, the super app?
超级应用。
Super app.
somewhere.
Somewhere.
某个地方的 Siri 超级应用。
Some super app Siri.
很可能。
Probably.
说实话,iOS 本身就已经是个超级应用了。
I mean if you I mean the truth is iOS is a super app.
对吧?
Right?
这些应用本身就成了独立的操作系统。
So these apps become operating systems of their own.
对吧?
Right?
对我来说,这才是关乎苹果未来商业模式能否持续的关键问题。
That to me is like the real the real question in terms of the viability of Apple's business model moving forward.
如果聊天机器人和人工智能成了操作系统,你怎么看?
It's if the chatbot and AI becomes the operating system, what's your answer to it?
你可以想象他们在考虑这个问题。
So you would imagine that they're thinking about that.
当然。
Absiery.
好吧,
Okay,
所以我们接下来会继续关注,下周再回来聊聊我们看到了什么。
so we'll obviously watch and come back next week and talk a little bit about what we've seen.
meanwhile,Anthropic 刚刚说,AI 可能快达到自我递归改进的阶段了,也许现在真该给它降降温了。
In the meantime, we should definitely talk about Anthropic telling us that AI may be close to recursive self improvement and maybe it's time to slow it all down.
当然,微软和 OpenAI 也已经开始拉拢合作伙伴,争夺主导地位了。
And then, of course, Microsoft and OpenAI went to partners now starting to battle it out for the crown.
这些内容马上接着讲。
That's coming up right after this.
每到夏天,我的穿衣风格就会变。
Summer always changes how I get dressed.
我想要轻盈、舒服,但又不失得体的单品。
I want pieces that feel lighter and more comfortable, but still put together.
这时候就轮到 Kinz 出场了。
That's where Kinz comes in.
他们专注做品质扎实的基础款,用透气的亚麻和柔软的有机棉,都是那种你会反复回购的经典单品。
They focus on well made essentials and breathable linen and soft organic cotton, the kind of basics you will keep coming back to.
Kinz的所有商品价格比同类品牌低50%到80%,因为他们直接与道德工厂合作,省去了中间环节,你付的钱是实实在在的品质,而不是品牌溢价。
Everything at Kinz is priced 50 to 80% less than similar brands because they work directly with ethical factories, cutting out the middleman, so you're paying for quality, not brand markup.
我个人在空调房和夏日高温之间来回穿梭时,Kinz的轻薄拉链卫衣简直改变了我的生活。
Personally, while I'm moving between air conditioning and summer heat, a lightweight zip down sweatshirt from Kinz has been a life changer.
提升你的夏日衣橱。
Elevate your summer wardrobe.
前往 kinz.com/bigtech,下单享受免运费,还有365天无理由退换。
Go to kinz.com/bigtech for free shipping on your order and three hundred and sixty five day returns.
现在加拿大也能购买了。
Now available in Canada too.
前往 quince.com/bigtech,享受免运费和365天无理由退换。
That's quince.com/bigtech for free shipping and three hundred sixty five day returns.
kinz.com/bigtech。
Kinz.com/bigtech.
保险不是一刀切的,买保险也不该像硬挤进一件根本不合身的衣服。
Insurance isn't one size fits all, and shopping for it shouldn't feel like squeezing into something that just doesn't fit.
所以多年来,司机们一直很喜欢Progressive的‘自定价格’工具。
That's why drivers have enjoyed Progressive's name your price tool for years.
使用‘自定价格’工具,你告诉他们你愿意花多少钱,他们会给你匹配符合预算的选项。
With the name your price tool, you tell them what you want to pay, and they show you options that fit your budget.
别再到处找折扣、费劲算保费、反复调整保障范围了。
Enough hunting for discounts, trying to calculate rates, and tinkering with coverages.
也许你正在挑选人生第一份保单,也可能只是想找一份更适合你和家人的保险。
Maybe you're picking out your very first policy, or maybe you're just looking for something that works better for you and your family.
不管哪种情况,他们都能让你轻松看清所有选择。
Either way, they make it simple to see your options.
不用猜,没有意外。
No guesswork, no surprises.
想看看买汽车保险原来可以这么简单又有趣吗?
Ready to see how easy and fun shopping for car insurance can be?
去progressive.com试试‘自定价格’工具吧。
Visit progressive.com and give the name your price tool a try.
让选保险变得更轻松,按你的需求找到合适的保障。
Take the stress out of shopping and find coverage that fits your life on your terms.
Progressive Casualty Insurance Company 及其关联公司。
Progressive Casualty Insurance Company and affiliates.
价格与保障方案受各州法律限制。
Price and coverage match limited by state law.
大多数管理者都知道工作本该怎样进行,但说到实际工作中跨工具、跨团队、跨交接的具体执行,他们大多只是在猜。
Most leaders know how work is supposed to happen, but when it comes to how it actually gets done day to day across tools, teams, and handoffs, they're mostly guessing.
Scribe Optimize 正是为解决这个问题而打造的。
That's exactly the problem Scribe Optimize was built to solve.
它已被超过八万家企业信赖,包括近一半的《财富》500强公司,能实时展现员工在合规业务应用中的真实工作流程,无需访谈、无需手动绘制流程图,也不增加团队负担。
Trusted by over 80,000 enterprises, including nearly half of the Fortune 500, it gives leaders a live view into how work is really happening across approved business apps without interviews, manual process mapping, or extra effort from the team.
由于它持续分析真实的工作活动,所以洞察始终是最新鲜的,哪怕流程一有变动也不会过时。
And because it's continuously analyzing real workflow activity, the insights stay current instead of going stale the moment a process changes.
你能清楚看到哪些流程在运行、时间花在了哪里,以及用到了哪些工具。
You can see which workflows are happening, where time is going, and which tools are involved.
它能自动找出最关键的问题,解释问题背后的原因,甚至还会给出解决方案,并估算出能节省多少时间。
It automatically surfaces top issues, explains why they're happening, and even recommends ways to fix them with estimated time savings.
更重要的是,它的设计充分考虑了隐私保护。
And importantly, it's built with privacy in mind.
只有管理员批准的业务应用中的活动才会被记录,而且用户级别的数据默认都会匿名化处理。
So activity is only captured in admin approved business apps, and user level data is anonymized by default.
过去需要几个月才能搞清楚的状况,现在随时都能看得一清二楚。
The kind of visibility that used to take months, now it's just always on.
如果你准备不再猜来猜去,而是真正看清现状,就去 scribe.how/bigtech 看看吧。
If you're ready to stop guessing and start seeing, visit scribe.how/bigtech.
网址是 scribe.how/bigtech。
That's scribe.how/bigtech.
我们又回到了《大科技》播客的周五特别版,今天邀请到的是 Margins 的 Ranjan Roy,和往常一样。
And we're back here on Big Technology podcast Friday edition with Ranjan Roy of Margins as we do every Friday.
Ranjan,我看到 Anthropic 最新发布的博客文章,准确地说是一篇报道时,第一时间就想到了你。
Ranjan, I thought of you when I saw the headline of Anthropic's latest blog post or really an article.
标题是:当AI开始自我构建,我们离递归式自我提升的目标有多近,以及这会带来什么影响。
The headline is when AI builds itself, our progress towards recurve recursive self improvement and its implication.
这段内容来自那篇文章。
This is from the story.
Anthropic的工程师平均每个季度交付的代码量,是2021到2025年期间的八倍。
Anthropic engineers on average ship eight times as much code per quarter as they did from 2021 to 2025.
这当然离不开像Mythos这样的AI模型的帮助。
That is of course with the assistance of AI models like Mythos.
如今模型中那些罕见的偏差,可能会在AI不断创造下一代模型的过程中不断累积,变得越来越频繁,却越来越难被理解,最终我们可能彻底失去控制。
The rare occurrences of misalignment present in today's models could compound as the models build their successors growing more frequent but less understood until we lose control of them.
核心观点是,AI让工程师的生产力比以往提升了不止一个档次。
The argument is basically AI, has made engineers much more productive than they were previously.
但目前还是有人在参与其中。
There's still a human in the loop.
也许未来根本不需要人参与,而一旦真的不需要了,问题可能就来了。
There may not need to be and if there doesn't need to be, there could be some problems.
看到这些数据、帖子和这些观点时,你第一反应是什么?
What did you think when you saw this and the numbers, the post, the ideas?
你当时怎么想的?
What was your reaction?
我现在都不知道该说什么了。
I can't even right now.
说实话,我觉得有一件事挺有意思的。
I I actually I think one of the things that it is funny.
我觉得我们现在正处在市场周期的某个节点,我可能以后会越来越多地引用埃德·齐特隆的观点,他一直对科技持悲观态度,但我依然坚决不同意他对这项技术潜力的判断。
I feel we're at the point of the market cycle where I'm, like, gonna be citing Ed Zitron more, who has been quite a bear and I still vehemently disagree with him on the potential of the technology itself.
但有意思的是,他在这一公告后说:‘求你们了,搞点新东西吧。’
But I liked he had said after this announcement, he was like, get some fucking new material, please.
说实话,这种话我们已经听得太多了。
And like, I mean, it's just like we have heard this over and over again.
几周前我们刚聊过这个,当时 Mythos 发布,还有那个开发者在公园吃三明治,收到一条突破了限制的消息——那明显是一次精心策划的公关操作。
We I talked a lot about this a few weeks ago when like the mythos announcement was so and developer eating a sandwich in the park and receiving a message that had broken out of containment was a very clear kind of PR coordinated message push.
我想问问Anthropic,他们现在一路猛冲,接下来两三个月最值得关注的事之一,就是谁先上市、什么时候上市——SpaceX、Anthropic、OpenAI,他们到底怎么走?
It's My question to Anthropic is, as they are steamrolling ahead and obviously like to me one of the most interesting stories of the next two to three months is who gets out first and when SpaceX, Anthropic, OpenAI, how do they get out?
大家都在抢着冲向公开市场。
It's this rush to get out to the public markets.
如果你想放慢脚步,其实完全可以。
If you wanna slow things down, you can.
你根本不需要再融650亿美元,估值950亿,然后偷偷泄露S1文件,或者干脆正式提交S1。如果这真像你们说的,对人类有重大风险、可能引发社会性危机,那你们为什么不暂停?
You don't need to raise another $65,000,000,000 at a nine fifty dollars valuation and then start kind of leaking that your S1 or I guess actually filing your S1 and like if this is truly a risk to humanity that can pose significant societal risks and like wouldn't you stop?
你们为什么不暂停?你们到底怎么想的?
Why wouldn't you like what do you think it is?
你觉得Dario自己真信这套吗?
Do you think it's just do you think Dario believes this?
是不是有一大群人真觉得有风险,但市场、商业和增长团队压过了他们的声音?
Do you think there's a large group of people that do believe this but then the marketers and business folks and growth folks override them?
我知道,这事儿挺复杂的。
Do you think this I know.
我的意思是,我们之前聊过很多次了,但随着Anthropic上市越来越近,你心里到底怎么想?他们这番话背后真正的原因是什么?人们到底信不信这些?
I mean, we we go over this a lot, but where's your head right now as we get closer to the Anthropic IPO of what really is behind this messaging and what do people really believe?
好吧。
All right.
首先,我觉得我们得先理清核心问题。
First of all, I think that we should sort of tackle the core message here.
在我们深入讨论公司内部情况之前,你至少同意一点吧:Anthropic的AI编程工具确实进步了很多,帮用户完成了更多事情?
And would you before we go into what's going on within the company, would you agree at least that the AI coding tools from Anthropic have gotten way better and enabled people to do much more?
六个月前是这样。
Six months ago, yes.
我觉得4.0.8其实是个挺失败的版本。
I think the four 0.8 was actually like kind of like a pretty big dud.
好吧,但整体趋势还是向上的。
Okay, but the line is pointing upward.
不,不,趋势确实向上,但过去一个月里出现的这些进展,六个月到八个月前根本没人想到过。
No, no, of course, but none of that whatever exists in the last one month existed in their line of sight six to eight months ago.
如果真是这样,正常人应该会说,咱们好好理一理这个问题。
If that was truly the case, one would hope that decent people would be like, let's figure this out.
别这么着急,先慢下来。
Let's actually slow things down.
再说了,就在你上市前一两个月,还这么推进,关于AI整体风险的评估,我觉得这根本是另一回事。
Again, one to two months before your actual IPO to continue this, maybe we should have, again, in terms of the actual qualification of risk of overall AI, I think it's just a separate conversation from this.
咱们姑且这么讲吧。
For the sake of argument, you could argue.
你完全可以这么说。
You could argue.
甚至可以再往深里说。
Double argue.
不管怎样,任何说法都。
Anyway, any statement
只要一开头说‘我特别期待’。
that starts with that I'm excited for.
他们确实放慢了步伐,决定不向所有人发布Mythos,而许多代码优化其实都是因为内部在使用Mythos。
That they did slow down to a degree by deciding not to release mythos to everybody and a lot of this coding improvement has happened because of Mythos internally.
你是说,好吧。
You're saying that okay.
所以,为了讨论方便,你还是在坚持,认为这才是官方的放缓?
So you're you're still for the sake of argument, you are arguing that that was the official slowdown.
可他们现在还在大量融资,这么拼命推进,从组织层面看,就算真有这么一个决定——比如Mythos是那个能毁灭人类的终极模型——可压根没人这么说过。
Is I it still raising this much money, pushing ahead with this intensity, organizationally, one decision, maybe mythos is this be all end all God model that like will destroy humanity they have No one's saying that.
没人说它可能跟某些模型差不多。
No one's one's saying maybe it's on par with some
也许吧。
of Maybe
它也没那么特别,你知道的。
it's not like, you know, so special.
也许OpenAI最新的模型也能做类似的事,但它的用意是传递一种态度:如果你能用这个模型去破解各种东西,那我们推出它的时候就得格外谨慎。
Maybe some of the latest OpenAI models can do similar things, but what it's trying to do is set this tone that's like, you know, if you can use this model to hack through things, should be careful about the way we roll it out.
不是。
No.
我理解这个想法,但按照我们之前说的,你还是不该这样发布。
I I appreciate that idea, but still then you don't roll it out as we had discussed.
也就是说,你不会搞一场盛大的媒体发布会,还点名合作方,可现在却有报道称他们居然在和国安局合作。
Like, then you don't have a big press announcement with named partners, and then now there's reporting that they're apparently working with the NSA.
而且,说真的,他们拥有全世界最顶尖的公关和传播团队,太清楚哪些故事能上新闻了。
And, like, again, they have the greatest PR and comms team in the world in terms of, like, understanding which stories can actually make it into the press.
你根本不会这么做。
Like, you wouldn't do that.
你反而会在背后悄悄协调,跟所有相关方一起努力,真正解决问题。
You would actually, in the background coordinate and kind of work with everyone who is needed to try to actually solve this problem.
根本不会搞什么高调的联合发布,还列一大串合作机构的名字。
It wouldn't be a PR release with a large consortium named.
所以,哪怕这事是真的,我觉得他们的处理方式也该完全不同。
That's why even that, if it were real, I still think it would be handled in a different way.
要是这事儿真的发生了的话。
Like if it was real.
因为我肯定不会这么干。
Because I would not.
那你打算怎么处理?
How would you handle it?
你之所以这么做,只是因为
You have Only because
你先说。
go ahead.
你先说。
Go ahead.
不行。
No.
假设你有了一个新模型。
Let's say you got a new model.
你突然发现,Alex坐在布鲁克林的公寓里,自己搭了一整套科洛索斯系统,然后一下子训练出了Cantoritz 5.7。
You suddenly Alex is sitting there in Brooklyn apartment, has a bunch of has your own colossus set up and suddenly you train Cantoritz 5.7.
你立马意识到,天哪,这玩意儿可能带来重大的社会风险。
Suddenly you're like, oh my God, this could has the potential to post significant societal risks.
那你接下来怎么办?
Do you do next?
首先,要是我真在布鲁克林公寓里摆了这么一套科洛索斯系统,我敢打赌,刚装好第二天早上,我老婆就会把所有服务器都搬出去扔到路边——毕竟咱们家终于能腾出空间了。
First of all, if I had a colossus set up in my Brooklyn apartment, I guarantee you that morning after I set it up, my wife would have every single one of those servers on the curb because we would finally have space in our apartment.
所以我跟你保证,第二天布鲁克林的路边准会堆满一堆堆的维拉·鲁宾服务器。
So I promise you the next day there would be racks and racks of Vera Rubins on the curb in Brooklyn.
我跟你保证。
Promise you.
不管它们值多少钱。
Doesn't matter how much they're worth.
好吧。
Okay.
那我现在该怎么做呢?
So now what would I do?
这其实正是我想说的。
And this is this is what I was gonna say.
就因为你对这事太狭隘了,难道你不会跟他们做的一模一样吗?
Only because you're so myopic about this, wouldn't you do exactly what they're doing?
这就是我要说的核心论点。
So this is the this is the argument.
对吧?
Right?
问题是,如果你觉得这项技术可能有危险,为什么还要继续推进?
The argument is if you are why keep pushing forward if you feel the technology is potentially dangerous?
你继续推进,是因为你意识到,只有当你在研发最前沿的模型时,你才有能力影响它的使用方式。
You keep pushing forward because you feel the technology while you feel the technology is dangerous because if you are building the leading models, you actually have a say in the way that the deployment works.
别人才会听你的。
People will listen to you.
如果现在Anthropic像Meta一样,拥有他们最新那个——顺便说一句,他们还在推迟发布的模型——
If if Anthropic was like meta right now and had like, you know, whatever their their latest, you know, model is that they're delaying by the way.
然后他们说:‘嘿,前面的朋友们,能不能慢一点?’
And they said, hey, you know, guys in the front, maybe slow it down.
可根本没人会听他们的。
No one would listen to them.
真正能影响这件事走向的,只有那些走在最前面的人,而你要想走在前面,就得大声说出来。
You the argument is you only really have influence on the way this works if you are leading and the way that you do that is you're loud about it.
所以你是觉得,只有我自己能解决这个问题。
So you are taking the I alone can fix it approach.
我不是,我不是第一个,我根本不是那个意思。
I'm not I'm not first of I'm not
这说的是你。
taking This is you.
这是你和你的庞然大物,而且你刚刚取得了重大突破。
This is you and your colossus and you have just made a significant breakthrough.
别把这责任推给我。
Don't put this on me.
我只是想带你看看这件事的另一面。
I was trying to to talk you through the other side of this heart.
在这个思想实验里,你突然变成了一个像詹姆斯·邦德反派那样的人,挺有意思,接着说。
I like how in this thought experiment you have just turned into this world, like this James Bondian villain, but continue.
不是这样的。
No.
我向你保证。
I promise you.
我现实中遇到的情况是,穿着托尼·萨普兰诺那种浴袍起床,走出去拿报纸,看见消防栓旁边全是老鼠、杂草,还有发黑的墙。
My real world experience with of this would be waking up in a Tony Soprano bathrobe and walking out, getting the newspaper and seeing like rats and rats and grasses black walls next to the fire hydrant.
我向你保证。
I promise you.
好吧。
Okay.
这实际上减缓了人类的毁灭,她为你这么做就是这个原因。
And that was actually that slows down the destruction of humanity and that's why she did it for you.
没错。
That's right.
对。
Yep.
谢谢你这么说。
Thank you for that.
谢谢。
Thank you.
但我是认真的。
But no but seriously.
是的。
Yeah.
我的意思是,你怎么看这个观点?你一直占据主导,声音响亮,就是为了影响整个过程,对吧?
I mean, what what is your I just wanna get your response to that argument that you you stay in the lead till people listen to you and you're loud because you wanna have influence over the process.
我的回应是,他们从一开始就这么说了。
My response would be they have been saying this since the beginning.
我确实觉得,他们曾经有一段时间是相信的,但不管谁在领先——无论是OpenAI还是Anthropic,是萨姆还是达里奥——现在整个组织实际上已经明显地退后了。但那种‘这项技术极其危险,但我还是要全速推进’的说法,一直就是他们的叙事,而且帮了他们大忙。
And I do I do think there was a moment that they might have believed it, but no matter who is in the lead, OpenAI and Anthropic, Sam and Dario, but now the entire organizations actually OpenAI has pulled back from it, you can see, like pretty purposefully, But this idea that this technology is so incredibly dangerous yet I will continue to push ahead at full steam has always been kind of the narrative and it's helped them tremendously.
你什么时候听过桑达尔说过这种话?
I mean, what have you ever heard Sundar say that?
他说这像火,但那句话听起来挺搞笑的。
He said it's fire, but would be funny
听到过吗?
hearing.
没有。
No.
你根本没听过。
You haven't.
但很明显,桑达尔的看法跟他们不一样。
But obviously, Sundar's perspective is gonna be different than theirs.
那为什么呢?
So Why?
到底为什么?
Why?
我觉得‘显然’这个词可能不太合适,但谷歌一直以来更偏向商业导向。
Well, I guess maybe obviously is the wrong word, but Google has always been more capitalistic.
你不觉得吗?
Wouldn't you say?
他们连‘不作恶’都删了。
I mean, they removed don't be evil.
对吧?
Right?
他们当初可是这么起步的。
Like, they started that way.
后来就变成一家普通的公司了。
They became a normal company.
哦,你真信了啊,亚历克斯。
Oh, you're buying into it, Alex.
你真觉得融650亿美元、估值9500亿美元就是资本主义的极致了?
You're buying into Raising $65,000,000,000 at a $950,000,000,000 valuation is about as capitalistic as it gets.
不。
No.
好吧。
Okay.
不。
No.
你说得对。
You're right.
你说得对。
You're right.
我本来想留着这话说的,但你这么一说,我只好现在讲出来了。
And and let me now I was saving this, but you've now sort of forced me to spit it out.
咱们就这么干吧。
Let's do it.
说到谷歌,我在那次采访中从杰夫·辛顿那里学到了很多,那期节目是周三播的。
Speaking of Google, the I learned a lot from Jeff Hinton when we sat down in that interview is on the feed from on on from the Wednesday show.
从辛顿那里,最让我印象深刻的不是他说人工智能有意识——虽然我觉得这挺有意思。
The thing that will probably stay with me the longest from Hinton is not him saying AI is conscious, although I thought that was really interesting.
而是我们讨论安全问题,特别是Anthropic在上市后还能不能坚持它的安全使命。
It was our discussion about safety and particularly whether Anthropic would be able to pursue its safety mission while on the public market.
正如辛顿指出的,一旦上市,你就有了法律义务要为股东追求利润最大化,而不是追求人工智能安全。
And as Hinton points out, when you IPO, you have a legal obligation to your shareholders to maximize profit and not to maximize AI safety.
我实在想不通,Anthropic怎么可能一边被法律要求最大化股东利润,一边还能继续推进安全使命。
And I just don't see how it adds up where Anthropic continues to pursue the safety mission while it's legally required to maximize profit for shareholders.
是的。
Yeah.
但你也有法律义务不能毁灭人类。
But you also have a legal obligation to not destroy humanity.
我的意思是,这话说得有点夸张了,但我是说,到底
I mean, again, like, that's that's a hyperbolic statement, but like, I mean What
罗伊,你站在哪一边?
side are you on, Roy?
不是。
No.
不是。
No.
不是。
No.
不是。
No.
但你看,像菲利普莫里斯变成奥驰亚这样的上市公司,它还是得遵守一些规定——虽然那些是法律要求,不是自己定的,但我们现在都2026年了,整个企业界早就变了样。
But it's it's like, again, if you you can be Philip Morris turned Altria as a public company, but still has to abide by, you know, I guess those are actual regulations and they're not self imposed, but like, still, I'm we are in 2026, the whole corporation's is good.
大家早就不再这么想了。
Everyone kind of moved past that.
但话说回来,如果你拥有一种可能带来重大社会风险的核心技术,投资者就不该对此视而不见,如果真是这样的话。
But like, still, I think if you have a fundamental technology that can pose significant societal risks, investors aren't shouldn't like that if that were true.
好的。
Okay.
我们干脆
Let's just
这本身就存在风险。
give That a presents a risk.
这带来了风险。
That presents a
我们举个例子吧。
Let's give an example.
我们来具体分析一个例子。
Let's talk through an example.
行。
All right.
Anthropic 是上市公司。
Anthropic is public.
它已经有了一种传奇色彩。
It has mythos.
OpenAI 刚刚发布了一个能动态编程的模型。
OpenAI has just released a dynamic coding model.
对吧?
Right?
当然,这中间有成本和收益的权衡。
And yes, there's a cost benefit analysis.
没错,可能会增加被攻击的风险,但同时也能让 Anthropic 比 OpenAI 发展得更快,提前化解这个威胁。
Yes, it might lead to more hacks but it also will end up providing Anthropic with the ability to grow faster than OpenAI and head off this threat.
如果它因为觉得这不是末日级的风险,就选择压制 Mythos,会不会惹上股东诉讼?
Couldn't there be shareholder lawsuits if it decides to hold back Mythos because it's not an end of the world situation.
没关系。
It's okay.
我们还得留意几起新的网络攻击事件。
There's a few more cyber hacks that we want to be mindful about.
一旦上了公开市场,这么做就难多了。
Becomes much more difficult to do that you're on the public market.
你是说OpenAI把Mythos的风险轻描淡写成几起网络攻击?
You saying that OpenAI presented the risks of mythos as just a few more cyber hacks?
不是。
No.
你是在说Anthropic?
You're saying Anthropic?
抱歉,是Anthropic。
Sorry, Anthropic.
Anthropic觉得,几起网络攻击根本不算什么。
Anthropic, Is just a few more cyber hacks not a big deal.
也许你的Squarespace网站偶尔宕机几次,也没多大影响。
Maybe your your Squarespace site goes down a couple It's of
首先,这得由股东们决定。
up to first of all, it's up to the shareholders.
其次,你不觉得吗?
And second, it becomes wouldn't you agree?
如果你在公开市场上,要隐瞒这种事情就难多了。
It becomes much harder to hold something like that back if you're on the public market?
我就是这个意思。
That's all I'm saying.
我觉得这会引来更多关注,而且好处是,反而会迫使大家更透明地面对真实情况。
I I think it brings a lot more attention to it and actually the good thing is it would actually force more transparency around the reality of the situation.
你刚才站我这边了。
You just took my side.
这不就是我想说的吗?整个节目我都在说这个。
Is that's what I was trying to say the whole the whole show.
不,我不觉得这真能逼他们这么做。
No, but I don't think it forces them.
我觉得股东提起诉讼的理由站不住脚,因为Anthropic在竞争中不发布模型,是出于对国家安全各层面的考虑,而不是因为市场策略问题。
Adds I don't think the legality of a shareholder lawsuit because Anthropic in a competitive battle does not release the model that actually they have marketed themselves presents significant risks and had to like national security, like at every level.
我觉得股东不会因为竞争对手行事草率,就起诉公司没把模型公开给大众,这种事根本不会发生。
I think shareholders, the idea that they would sue that you did not release that to the general public when a competitor was being careless and callous, I don't think would happen.
我不确定。
I don't know.
好吧。
Alright.
现在金融市场上,什么事都可能发生。
And nowadays, anything's possible in the financial markets.
让我看看,你的立场是不是前后一致?
Let me see if I can I think there is consistency to your position here?
我刚才误解了,你谈的是公司自身的透明度,不是整个行业的透明度。
And I think I reacted to something different in terms of your transparency is the transparency from the company, not transparency in the industry.
说得有道理。
Fair enough.
你的意思是,现在Anthropic一直在向我们披露这些模型,虽然我们之前聊过,但他们明明说过模型能自我递归改进,却紧接着建议暂停前沿开发,对吧?
Is your position that right now Anthropic telling us about all these models and by the way that we've sort of kind of talked over it but they did then after saying that the models could recursively self improve say it might be a good idea for frontier building to pause for a bit.
明白了。
Okay?
所以你的观点是,他们这么做、这么说,其实都是在搞营销,跟其他公司一样,本质上就是一家追求利润的企业。
So is your position that them doing this building and saying this is actually marketing and actually they are a capitalist company you know as everybody else.
是的。
Yeah.
别被那些话骗了,那都是营销手段。等他们上市之后,就算他们擅长包装、一心追求利润和股东回报,也不见得真有什么特别的隐私或安全理念,但法律还是会要求他们必须重视安全。
And don't don't believe that stuff it's marketing and when they go public being public will still you know, even though they are, you know, this a company that does good marketing and seek and is trying to maximize profit share maximize shareholder value and doesn't have a special thing about privacy a special thing about safety, they'll still be required to act with safety in mind.
所以这并不矛盾。
So it's not inconsistent.
对。
Yes.
我也这么认为。
I think so.
我觉得可以。
I think Okay.
我觉得我们已经达成一致了。
I think we've we've aligned
我只是在重复你的观点。
Again Well, I'm just repeating your point.
这么说合理吗?
Will Are state a valid
你同意吗?
you agree?
好的。
Okay.
好的。
Okay.
我还不太能同意,但我觉得这个观点是有道理的。
I'm not ready to agree just yet, but I think it's a valid argument.
但我想把话题拉回到最初。
But I want to bring it back to the beginning.
你认为,普通的Anthropic员工真的相信,他们所开发和运营的技术,正如他们自己所说,带来了前所未有的网络安全风险,严重到足以引发全球金融系统和关键基础设施的大规模瘫痪吗?
Do you think the average Anthropic employee is genuinely believes they own and operate technology and in their own words, that pose unprecedented cybersecurity risks severe enough to cause widespread disruption to the global financial system and critical infrastructure.
这可比几起网络攻击要严重多了。
A little more dramatic than a few cyber hacks.
明白了。
Okay.
我这儿有个说法,咱们最后用这个收尾吧。
I have this I I let's end with this.
我从《华尔街日报》的一篇文章里摘了这么一段话,出自我们常引用的那位嘉宾——宾夕法尼亚大学沃顿商学院的伊桑·莫洛克教授,他是研究人工智能变革的权威学者。
I have this actually from the Wall Street Journal story, a quote from one of our favorite sources, friend of the program, I Ethan Mollock, a professor at the University of Pennsylvania's Wharton School and an influential scholar on AI transformation.
他当时对《华尔街日报》这么说的。
Here's what he told the Wall Street Journal.
虽然一些批评Anthropic的人觉得他们关于安全的声明不过是空话和营销,但公司内部很多人确实是真心相信的。
While some Anthropic critics see fluff and marketing in their safety pronouncements, many within the company are true believers.
马利克说,AI实验室是个混合体。
AI labs are a mix of things, said Malik.
它是个价值万亿美元的公司,有着所有大公司标配的东西——市场团队、法务部门等等。
There is a trillion dollar company, with all the normal trillion dollar company stuff like marketing teams and lawyers.
有一群研究员专心致志地开发下一代模型,还有一群人像哲人王一样,忧心未来,思考下一步该往哪儿走,他们之间时不时还互相冲突。
There is a core of researchers who are just building the next models, And then there is a set of people who are philosopher kings and concerned about the future and what comes next, and they're all in conflict with each other at times.
我觉得这已经是最贴切的解释了,你还能找到更好的吗?
I think that's about as good of an explanation as We you're gonna
我们刚才不就在聊这个吗?
just talked about this.
这话题我们已经讨论好几个月了。
We've been talking about this for months.
伊桑这么一说,我一下子全明白了。
Ethan just he just made it all make sense to me.
不管怎样,这本《共存》这本书,讲的就是这个概念、这个想法吗?
Is either way, is this coexistence book gonna be about this concept, this idea?
哦,所以根据这篇报道,他即将在秋天出版一本叫《AI共存》的书。
Oh, so he has a book AI Coexistence coming out in the fall according to the story.
我觉得这本书讲的不会是Anthropic内部这些人怎么相处。
I don't think it's going to be about how these people coexist within Anthropic.
我觉得重点应该是我们人类怎么和AI共存,不过要是能请他来节目里聊聊就好了。
I think it's going to be about us coexisting with AI, but hopefully we can bring him on the show and get him to talk
聊聊共存这个话题。
about Just coexistence.
让我们一起好好共存吧。
Let's coexist together.
一定会的。
We shall.
说到共存,这过渡可真漂亮。
Oh, speaking of coexistence, wow, that was a beautiful segue.
微软和OpenAI能和平共处吗?
Can Microsoft and OpenAI coexist?
这周微软的媒体宣传简直太奇怪了。
Microsoft has been on like the weirdest press tour this week.
你有没有留意?他们开了个Build大会,宣布了一堆AI新动态,核心意思就是:我们不再绑定OpenAI了,现在可以放手做自己的事,要打造最顶尖的AI模型。
I don't know if you've paid attention to it, but they had this build event where they announced a bunch of their AI announcements and the core thing was like, hey, look, you know, we are we're not wedded to OpenAI anymore so we can just go do our stuff and we're gonna build like the best AI models.
但很多内容其实是在承认自己落后了——就像最近谷歌在编程工具上那样。结果呢?他们在好几篇报道里被狠狠打脸。
But a lot of it was like them talking about like how like we know I mean I guess you want to acknowledge it you're behind just like Google did recently with the coding apps, but they really got taken to the cleaners in a couple of these pieces.
我最喜欢的一句,出自The Verge。
My favorite line was one in the verge.
让我想想。
Let's see.
多年来,AI领域一直依赖与OpenAI的早期独家合作,但这段充满戏剧性的关系逐渐从婚姻变成了暧昧,到四月底实际上已经分道扬镳,尽管微软目前仍是OpenAI的主要云服务提供商。
For years, AI business leaned hard on its early and exclusive partnership with OpenAI, but the drama filled marriage slowly devolved into a situationship, and the pair effectively separated in late April, though Microsoft is still OpenAI's primary cloud partner for now.
今年的Build大会,感觉就像刚离婚的人在Instagram上发自拍求关注。
This year's build had the vibe of a freshly single divorcee posting the thirst thirst trap on Instagram.
在开发者大会上总能感受到变化,微软CEO萨提亚·纳德拉周二在台上说,这类活动的意义就在于直面新机遇——而微软现在明确表态:好了,我们准备好了,要和OpenAI正面硬刚。
It's always fun to be at developer conferences and great times have changed, Microsoft CEO Satya Nadella said on stage Tuesday adding that events like this are about are about coming to grips with the new opportunity and to do that Microsoft has basically said, alright, we are ready to go and compete head to head with OpenAI.
微软AI部门之一的负责人穆斯塔法·苏莱曼告诉《The Verge》,他们的目标是证明自己能跻身全球四大实验室之列。
The goal is to prove that we can become one of the top four labs in the world, Mustafa Suleyman, the head of one of Microsoft AI divisions, told The Verge.
他说,目前真正重要的实验室有三个:Google DeepMind、OpenAI和Anthropic。
He said there's three labs that matter: Google DeepMind, OpenAI, and Anthropic.
我们现在还不是其中之一,而这正是我一贯的目标。
We are not one of them at the moment, and that's always been my intention.
我特别喜欢的一点是,Meta竟然没被列进去。虽然大家心里大概都有数,但把它这么明确地排除在外,看着还是蛮有意思的。
I just love that Meta is not on there, even though, I mean, we kind of know it, but still, it's always interesting to see it place that definitively.
我一直在琢磨这事儿,所以就像苹果只靠掌控iPhone这个终端用户入口就拥有了机会一样。
I've been thinking about this, so the same way Apple solely by owning the end user real estate with the iPhone has an opportunity.
微软肯定也是,我是说,我们老是听到这类消息。
Microsoft certainly, I mean, we hear about this all the time.
现在人人都有Copilot,几千万、上亿用户,不管具体数字是多少。
Everyone has copilot, tens of millions, hundreds of millions of people, whatever it is.
如果他们真能把这事儿理顺,那就挺有意思的。
If they figure it out, it's interesting.
你觉得一年后,微软和苹果会在这个领域变得重要吗?
Do you think there's a world where Microsoft and Apple a year from now are interesting in this?
我都不用谈什么‘可能性’了。
I'm not even gonna Of say a world.
谷歌一年内就迅速崛起,你觉得微软还有机会吗?
Are are winning, but even the way Google within a year the span of a year became a player, Do you think Microsoft has a chance?
微软肯定有希望。
Do you think Microsoft Definitely.
是的。
Yeah.
当然。
Sure.
为什么不呢?
Why not?
我的意思是,他们像你说的,有Office这样的产品。
I mean, they they have like you said, they have office.
他们能接触到OpenAI的知识产权。
They have access to OpenAI's IP.
我觉得与其这么说,不如换个更好的问题。
I don't think they're like well here's a better question.
首先,我先回答你的问题,然后我再提我的问题,这样咱们就结束了。
I mean like first of all okay let me answer your question then I'll ask my question to sort of end this.
我觉得他们有机会,就像你说的,他们有那些产品。
So I think there's a chance and they have the like you said the products.
苹果也有机会,他们同样拥有产品。
I think there's a chance for Apple they have the products.
如果你是微软,为什么还要费劲去研发基础AI模型呢?
If you're Microsoft why do you care about building foundational AI models?
我真的搞不懂这一点。
I seriously don't get it.
我觉得是因为。
I think it's because of.
我觉得这属于组织层面的问题,他就在那儿。
I think it's like this is one of those things organizationally, like, he's there.
他去那儿不是为了开发新的 Copilot 功能,而我最欣赏的,还是那种特别微软的做法——谷歌好像已经不再这么玩了。他们现在搞什么 Microsoft IQ,还有 Work IQ、Fabric IQ、Foundry IQ、Web IQ,一堆名字。
He's not there to, like, build a new copilot product feature and and my favorite still is in the most Microsoft way which kind of Google seems to have moved past, like they have this new thing Microsoft IQ, but there's also Work IQ, then there's Fabric IQ, then there's Foundry IQ, then there's Web IQ.
他们推产品、起名字的方式有时候真挺滑稽的,但我觉得,这种层面的东西其实没那么重要。
Like just their way they kind of roll out and name products is comical at times, but I think they like that's the stuff that that layer is not interesting.
他是被请去的,在公司里有实权,能真正参与决策。
Like he was brought on and he has power within the organization to be a player.
我觉得就这么简单。
And I think it's that simple.
你觉得是吗
Do you think it's
但我还想再深挖一层。
But I wanna dig a level deeper on this.
好吧。
All right.
他是被请来专门做这件事的。
So he was brought on to do this.
微软这么做,战略上到底有什么目的呢?
Why strategically is there a reason for Microsoft to do this?
你能
Can you
我觉得其实没有这个必要。
think I of don't think there is.
事实上,我觉得苹果那边等等。
In fact, I think the Apple Hold on.
现在在我这一行,模型路由已经成了最热门的话题。
So I can tell you model routing has become so dominant in conversations in my world now.
以前大家只关心得用最新的前沿模型,觉得一个模型能搞定一切,结果才两个月,所有人都在说:得用合适的模型解决合适的问题,要优化成本,要算清楚token开销。
Like it went from, know, like just there's you have to have the latest frontier model and they're all encompassing and within the span of two months, everyone is like, find the right model for the right problem, model cost optimization, tokenomics.
所以如果我是微软,我其实也同意。
So so if I'm Microsoft, I actually agree.
我觉得这不是个好办法。
I don't think that's the right approach.
我觉得,你知道吗?
I think, like, you know what?
就让他们自己去竞争吧。
Let them all battle it out.
苹果那边可能会突然把Siri打造成顶级助手,因为那时候它被公认是最佳模型,大家也就忘了贝拉·拉姆齐的广告了,微软说不定也有机会。
Apple over there is gonna suddenly make Siri a powerhouse because it's gonna be called the best model at the time and we're all gonna forget about Bella Ramsey's ad and maybe Microsoft has a has a chance too.
但好吧。
But Okay.
让我给你
Me give
一个他们可能这么做的理由。
one one reason why they might do it.
萨提亚·纳德拉正在和本·汤普森对话。
Satya Nadella is speaking to Ben Thompson in Strachery.
本·汤普森告诉萨提亚·纳德拉,OpenAI 是 Azure 上的重要客户。
Ben Thompson tells Satya Nadella that OpenAI is a major tenant on Azure.
他说,OpenAI 或者 Anthropic 迟早会自己建平台,这很正常。
He goes, They're a major tenant, but let's face Anthropic over time or OpenAI over time will build their own.
这很合理。
It makes sense.
我猜他说的应该是云服务。
Pretty sure that's talking about a cloud service.
OpenAI 之前也提过要自建云平台。
And OpenAI has talked about building its own cloud service.
所以最终,如果你是微软,就得和 OpenAI 竞争。
And so ultimately, if you're Microsoft, you're going to compete with OpenAI.
OpenAI 可以自己买服务器,搭在 Azure 上,再把 AI 模型放上去。
So OpenAI can build the servers which you have for Azure and then put the AI model on top of them.
要跟他们抗衡,唯一的办法就是开发自己的基础模型。
The only way to compete with that is to have your own foundational models.
也许这就是原因。
Maybe that's the reason.
好吧。
Okay.
我的意思是,我还是不太信这个说法。
I mean, I still don't buy it though.
但是
But
为什么呢?
Why not?
我说不上来。
I don't know.
如果OpenAI真建了自己的AI云平台,而你又没法反驳这一点,那或许你真该自己开发模型了。
If OpenAI makes OpenAI AI cloud and you can't answer that right then maybe you do want to build your own models.
这假设可不小。
That's a big if.
确实如此。
That is
是个很大的假设。
a big if.
确实是。
It is actually.
但萨提亚·纳德拉认为这有可能。
But Satya Nozella believes it's a possibility.
等等。
Wait.
这其实挺有意思的,因为现在正好是IPO旺季,Anthropic、OpenAI、SpaceX这些公司都热火朝天的,可没人提过OpenAI的AI云业务模式。
That is actually interesting because it's funny, like, heading into IPO season, like hot IPO summer with Anthropic, OpenAI and everybody, SpaceX, No one has actually talked about the AI cloud in terms of OpenAI's potential business model.
萨姆只是顺口提了一句。
That was like a passing comment from Sam.
你觉得萨提亚是真这么想的,还是知道些什么内情?
Like, do you think Satya really believes that or has some information.
他居然会提到这一点,这让我挺惊讶的。
I don't know like the fact that he's even addressing that is kind of shocking to me.
确实很有意思。
Very interesting.
对啊。
Yeah.
不好意思,刚才那个是我弄的。
So sorry I had that.
我之前把这事写进文档里,后来就给忘了,但我觉得这正是你可能在找的
I put that in the doc and forgot about it, but that to me is what you might be
对,这就是个故事。
looking That's a story.
有意思的是,我翻了所有报道,都没看到哪位记者提到过这一点,也没把这两者联系起来。
Funny enough, none of the report I didn't see any reporters and bring that up and make that connection.
要说谁最擅长挖出这些,那确实是汤普森,但整个讨论氛围还是
I mean, I guess Thompson was the best at getting it out, but still like the conversation.
萨提亚知道些什么?
What does Satya know?
我是说,他肯定知道点什么。
What does Satya I mean, he's got to know something.
他掌握着
He's got
一些关键信息。
to know something.
他的IP授权能用到2032年。
He has all their IP till 2032.
没错。
So Yeah.
好的。
Alright.
大家原谅我这周声音不太好了。
Well, folks forgive my voice this week.
周三晚上我在纽约第42街港务局旁边的一家啤酒酒吧看尼克斯队赢了马刺队,结果喝得一滴不剩。现在快到周五晚上了,我想干脆把剩下的那点也倒掉算了。
I just completely blew it out at the beer authority next to Port Authority on 42nd Street in New York on Wednesday night watching the Knicks beat the Spurs and we're about to head into Friday night and I think I'm gonna let what's less what's left of it go.
所以,我这次不去WWDC现场,说不定还是件好事。
So maybe it's a good thing I'm not gonna be on-site at WWDC.
我到时候怕是说不出话来。
I won't be able to speak.
我此刻正坐在宾州广场18楼,往下看着麦迪逊广场花园,外面人可真多。
I I'm sitting here looking down at Madison Square Garden from the 18th Floor Of Penn Plaza, and it's it's there's a lot of people out there.
虽然他们今晚不在这儿打比赛,但放眼望去,到处都是蓝色和橙色的球衣。
Even though they're not playing here, there's blue and orange as far as the eye can see.
你是凯尔特人队的球迷?
Are you you're a Celtics fan?
是的。
I am.
不过我现在还是支持尼克斯队。
I'm rooting for the Knicks right now.
我对纽约的其他球队真的提不起兴趣,像洋基队、巨人队或者喷气机队,我永远不可能喜欢上它们。
I I'm out of New York sports teams, like, there's no part of me that could ever come around to the Yankees, Giants, or Jets.
但说真的,我也说不好。
But I don't know.
尼克斯队,尤其是这支球队,你根本恨不起来。
The Knicks, especially this team, I mean, you can't hate.
我不是说我就彻底站队了,但我确实一直在给他们加油。
And and and I'm I've they they've I'm not saying I'm bandwagoning fully, but I'm certainly rooting for them.
作为NBA的普通球迷,这两支球队你根本没法讨厌,看比赛本身就是一种享受。
But as a general fan of the NBA, I mean, are the can't root against either of these teams and it's just good to watch.
我正在
I'm
享受这场比赛。
enjoying it.
这真是个特别精彩的故事。
Such a fun story.
是的。
Yeah.
对。
Yeah.
所以这就是我的情况,不知道你怎么看。
So that's that's I don't know about you.
这就是我的周末安排。
That's my weekend.
今晚就对着电视大喊三小时。
Tonight, yell at the TV for three hours straight.
明天一早起来,拿份报纸,发现一堆数据中心服务器摆在路边,结果飞到旧金山却进不了WWDC。
Tomorrow, wake up, get the newspaper and see a whole stack of data center servers on the curb Sunday flight at San Francisco only to not be let into WWDC.
我挺期待的。
I'm excited.
你坚持住了吗?
Think Did you hold on.
我刚看到个新闻,说英伟达打算付钱让人在家建数据中心之类的。
I'm just gonna there was that story that NVIDIA is gonna pay people to, like, build data centers in their house or something.
我看到了。
I saw that.
贾森,赶紧把我们加上吧。
Sign us up, Jensen.
我们随时准备好了。
We're ready.
不行。
No.
我们随时准备好了。
We're ready.
不行。
No.
其实,不行。
Actually, no.
亚历克斯还没准备好。
Alex is not ready.
我要是真把那种设备装家里,早上你准能在人行道上找到我的尸体,咱们根本没那条件。
I would you you would find my cold body on the sidewalk in the morning if I put one of those in the that we don't have.
是的。
Yeah.
我觉得纽约的公寓房东大概是最不可能参与这个的,而且
I think New York apartment owner holders are probably last on that list with
视频。
the video.
我们还是别搞后院服务器了。
We we pass on the backyard server.
好的,拉詹。
Alright, Ranjan.
周末愉快,兄弟。
Have a great weekend, man.
再见。
See you.
哦,太棒了。
Oh, sweet.
各位,我和拉詹将在6月18日的大型科技峰会现场直播这期节目。
Folks, Ranjan and I are gonna be doing the show live at the Big Technology Summit on June 18.
我觉得在你们听到几期正片之前,这可能是我最后一次提这件事了,因为我们会把节目上传到平台。
I think it's probably the last time I'll mention it until you hear some of the episodes because we're gonna post them on the feed.
活动地点在旧金山,网址是 commonwealthclubsummit.bigtechnology.com。
It's gonna be in San Francisco at the commonwealthclubsummit.bigtechnology.com.
票快卖光了。
We're just about sold out.
感谢所有报名的朋友。
Thank you to everybody who signed up.
大家的反应超出了我们的预期,我们在旧金山的那天一定会特别精彩。
It's been pretty overwhelming the response that we've gotten and we're gonna have one hell of a day out there in San Francisco.
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