Your Favorite Coffee Brand Has Mold | Here's Why Doctors Are Warning You

所以我们把网站上线了，头五个月就奶奶一个人下单。

So we we threw up the website, and only grandma ordered for the first, like, five months.

你懂的。

You know?

这简直是最惨的情况了。

It's just like the ultimate.

你花了那么多功夫，结果啥动静都没有。

You put in all this work and nothing happens.

但后来它慢慢自然增长了，就是靠口口相传。

But it grew organically, you know, like, just word-of-mouth.

我觉得只要产品够好，营销自己就会跟着来一大半。

I think if you make a good product, the marketing takes care of itself for a lot of the part.

我们发现，像我妈妈这样经历各种疾病的人其实不少，他们都想找一款靠谱、经过验证的咖啡，不会让身体更糟。

And we found that there was a lot of other people like my mom who are going through all these illnesses, and they wanted a trusted, tested coffee that didn't make their issues worse.

所以，那是三年前的事了。

And so, yeah, I mean, that was three years ago.

说实话，这生意我们算起来也就做了一年半左右。

Really, the business has been around, we like to say, like a year and a half.

一开始真没当回事。

Didn't really take it seriously.

但它就这么自然而然地发展得特别好。

But it's just it's grown really well just organically.

我太喜欢这个了。

I love that.

天啊，我以前真不知道咖啡还有这回事。

Dude, I didn't know that about coffee.

我完全不知道。

I really didn't.

我可是做食品饮料这一行的，居然都不知道咖啡居然这么——嗯，说有毒可能有点夸张。

Again, I'm I'm the food and bev guy in the industry, and I had no idea coffee was so I mean, I guess toxic is the word.

你知道这是为什么吗？

Do you know why that is?

其实咖啡产业规模大得惊人。

So coffee is actually an incredibly huge industry.

对吧？

Right?

它已经有上千年的历史了。

It's been around for over a thousand years.

最早在埃塞俄比亚被发现，后来在也门开始种植和贸易。

It was discovered in Ethiopia, and then it was, kind of cultivated and traded in Yemen.

我不用细讲历史了，但这东西肯定不会消失。

I don't need to go into the history, but it's not going anywhere.

对吧？

Right?

它是全球第二大交易商品，仅次于石油，这样你就能明白咖啡有多普遍了。

It's the second large most traded commodity in the world, only behind oil to put it into perspective of how common coffee is.

我提这个，就是想让你知道它有多广泛，也难怪人们容易产能过剩或品质不稳。

And I only say that because just so you know how widespread it is and how easy it is for people to overproduce and under produce on quality.

对吧？

Right?

每天全球要喝掉二十亿杯咖啡。

So 2,200,000,000 cups of coffee are drank per day.

我真该进军咖啡行业了。

I need to get in the coffee business, man.

你不是做食品饮料的吗？

You're a food and bev guy.

这么大规模，怎么保证品质呢？

You know, how can you make quality on that?

这跟种植方式有关。

So it's a mixture of growing practices.

也跟供应链有关。

It's a mixture of the supply chain.

还跟烘焙工艺有关。

It's a mixture of the roasting process.

从农场到杯子，这一整条链路上的每一个小环节，其实都是在质量上打的折扣。

All of these little links in the chain from farm to cup, it's like these little compromises in quality.

对吧？

Right?

霉菌会滋生，毒素也会积累，你知道的。

That mold can grow, toxins can grow, you know.

大多数咖啡都喷了大量农药，而我们却把这些全都吃进肚子里了。

Most coffee's sprayed with a ridiculous amount of pesticides, and we're ingesting all of that.

对很多人来说，可能问题没那么严重，比如头有点疼，或者胃不太舒服。

So for a lot of people, it might not be a huge issue, you know, maybe your head hurts, maybe your stomach hurts.

但对于像我们观众这样特别敏感的人，这会对健康造成巨大影响。

But for, really sensitive people like our our audience, you know, it makes a huge difference in their health.

我一直在想，这会不会是因为，我在行业里经常看到，人们要么突然说我要戒麸质，要么说自己对什么过敏之类的。

I wonder if that's like you know, because I again, I see this a lot being in the industry because, you know, people are either like, I'm, like, gluten free now or I have this allergy or whatever.

这些情况其实都是慢慢积累起来的。

And it's just, like, developed over time.

再说，我自己没什么问题，也没资格插话。

And, again, I got I have nothing myself, and I got no say in the game.

但我很好奇，这会不会跟它有关？我自己不喝咖啡，但很多人喝。

But I wonder if that has something to do with it because I don't drink coffee personally, but a lot of people do drink coffee.

这让我想，要是真像你说的那样，咖啡这么发霉、这么有毒，那确实挺让人担心的。

That's I'm like, it's got me wondering, like, you know, again, if this thing is as moldy and toxic as you're saying, it can be.

每天二十亿杯咖啡，等于有这么多人在不知不觉中伤害自己，你说是不是？

And 2,200,000,000 cups of drink a day, like, that's a lot of people sort of poisoning themselves in a way, you know.

这也太惊人了，老兄。

That's wild, dude.

有没有什么办法呢？我猜应该是有的。

Is there anything I mean, I'm sure there is.

比如它也会用在烘焙食品里。

Like, it goes into some baking stuff.

到底还有哪些东西会用到它呢？

What all is that going into?

不只是咖啡吧？

It's not just coffee, right?

还有烘焙，以及咖啡豆本身。

Like cooking and just coffee beans in general.

是的。

Yeah.

咖啡豆被用在很多不同的添加剂和其他东西里。

Coffee beans, they're used for a lot of different additives and things like that.

但其实没必要这样。

But they don't need to be.

现在全球的咖啡馆到处都是。

It's just like cafes are so widespread around the world now.

咖啡豆不仅是美国人的日常必需品，在世界其他地方也是。

You know, coffee beans, they're just such a staple in not only the American diet, but also other parts of the world.

欧洲那边从农场到杯子的流程不一样吧？还有，到底是谁在监管呢？

Is the process different in Europe around, you know, farm to cup versus like a and who even regulates it?

是FDA管吗？

Is it the FDA?

还是

Or

对的。

Yeah.

你正好说到我正想讲的了。

You're you're actually touching on what I was just about to say.

美国的标准低得离谱。

So the regulations are so the standards are so low in America.

欧盟和日本淘汰的东西，都运到美国来卖了。

Whatever they reject in the European Union and Japan, they send to The US to consume.

真的吗。

Wow.

我太太跟我提过一些这类事。

My my wife's told me about some of this stuff.

这很棘手，因为没有统一的监管体系。

And it's tough because there's not a centralized regulation.

这太离谱了。

That is insane.

你妈妈现在喝你的咖啡，情况好点了吗？

So is your mom doing better now with drinking your coffee?

是的。

Yeah.

对。

Yeah.

她现在好多了。

She's doing a lot better.

当然，你听好了。

Obviously listen.

我不会上你的播客说，是你的咖啡救了我妈妈。

I'm not gonna get on your podcast and say my coffee saved my mom.

事情不是这样的。

That's not what happened.

对吧？

Right?

她康复的过程中还有很多其他因素，但每天喝这个是她一直坚持的事。

There's a lot of other factors in her healing journey, but it's something that she had every single day.

这确实帮了她很大的忙，而且她也得到了很多支持。

And, you know, it it really helped her along that journey, and she's had a lot of support.

所以现在她好多了。

So she's doing a lot better.

谢谢。

Thanks.

人们该怎么检测自己体内的霉菌毒素水平呢？

How can people test, like, their mold toxicity levels?

是能在家自测，还是得去看医生？

Is there at home stuff, or do go to a doctor?

得去看医生。

You go to doctors.

来做检测。

To do it.

我老婆一直跟我讲霉菌的事。

My wife's been telling me about mold stuff

对，没错。

for Yeah.

最好的起点是先检测一下你的家。

The best place to start is just by testing your home.

你们可以在亚马逊上买那种小小的培养皿，测试一下空气质量。

And you guys can literally go on Amazon and get, like, little platelet tests to test, like, the air quality.

大概五到七天后，你就能清楚看到有没有霉菌孢子长出来，就知道家里是不是有霉菌了。

And you can actually visibly see after I think it's, like, five to seven days if mold spores are growing and if you have mold in your house.

至于检测自己身体，那费用可就高了。

Testing yourself, unfortunately, gets really expensive.

我妈妈确实因为霉菌问题看过好几个医生

My mom, she actually went through several mold

医生之类的，或者

The doctors and stuff or

就是专门看霉菌引起的疾病的医生。

Like, literal doctors just for mold illnesses.

你可以做不同的检查，比如验血，来看看霉菌是不是已经进入你的身体。

So there's different panels you can get done, blood testing, and things like that just to see if it's, you know, in your body.

但还是先从家里开始检查最靠谱。

But home is definitely the best place to start.

真没想到。

Wow.

明白了。

Okay.

那我们该怎么帮助Seek超规模发展呢？

So how can we help Seek super scale?

它在商店里有卖，也直接面向消费者，在线销售。

So it's in stores, it's direct to consumer, online.

也就是说，大家到底能在哪些地方买到它呢？

Like, where are all the different places people can can buy it?

是的。

Yeah.

在线购买绝对是最好的选择。

Online is the definitely the best place to go.

我们每天都会向全国所有州发货。

We ship all across the nation every single day to every state.

我们确实也和一些零售渠道有合作。

We do have retail partnerships.

我其实是不太情愿这么做的。

I did that reluctantly.

我发现很多人还是喜欢亲自去店里买东西。

I found people just wanted to shop in person.

我们总部设在田纳西州的纳什维尔。

So we've we're based here in Nashville, Tennessee.

我们在纳什维尔有几个合作渠道，纽约、德克萨斯州的奥斯汀和洛杉矶也有合作。

We have a couple partnerships in Nashville, some partnerships in New York City, some partnerships in Austin, Texas, and LA.

我打算进一步扩展，但目标是稳扎稳打、有策略地推进。

And I wanna branch that out, but the goal is to branch it out strategically and systematically.

我知道你们刚请了我的朋友迈克尔·布兰特来做节目，他的增长方式现在比我强多了。

I know you guys just had my good friend Michael Brandt here on the podcast, and his growth strategy right now is way above mine.

说白了，就是多开渠道，进塔吉特、进浦乐士、进克罗格这些大超市。

You know, it's just all about getting more doors, getting into Target, getting into Publix, getting into Kroger.

我觉得这策略确实不错。

I think that's a great strategy.

但说实话，我们现在还没到那一步。

I don't think that's where we're at right now.

我只想和价值观高度契合的零售伙伴合作。

I really want to only align with really value aligned retail partners.

所以我们现在主要出现在一些医生办公室，挺有意思的是，还有养生水疗中心和健康理疗师那里。

So we're in more doctor's offices, funny enough, like wellness spas, health practitioners

嗯，那确实。

Well, that

功能营养诊所之类的，主要是因为我们的产品特性就是这样。

functional nutrition offices, things like that, just because that's kind of the nature of our product.

你们具体是怎么推动增长的？

What are the tactical things that you guys are doing to grow?

咱们现在就来点实际的，说说具体怎么做。

Because let's let's get, like, tactical here for a second Yeah.

毕竟我们是个年轻初创公司。

For, again, young guy start up here.

有些商业经验，我们可以聊聊，对你应该有帮助。

You know, there's some there's some business advice that we can, you know, talk about a little bit here.

目前主要还是在线上，这个我们上次也聊过，就是对零售渠道要有策略地选择。

So mostly online, I think, you know, we talked about this last time, being strategic with the retailers.

线上业务的利润空间更大，毕竟零售商总想压你一头。

There's more profit to be made in the online side of things, you know, because retailers can beat you up a little bit.

你们是怎么推动线上业务增长的？

How are you guys going about growing the online business?

是靠广告吗？

Is it ads?

还是靠口碑传播？

Is it, you know, word-of-mouth?

你们具体是怎么操作的？

How are you guys doing that tactically?

对。

Yeah.

主要是靠口碑，我跟你说说我们是怎么做起来的。

It's really word-of-mouth, and I'll I'll tell you kinda how we grew.

我其实是无意中找到了我们的细分市场。

I discovered our niche a bit accidentally.

所以你知道，对于很多食品和面包类产品，最直接的办法就是开始跟网红合作。

So, you know, a lot of the food and bread products, the immediate thing is to start partnering with influencers.

对吧？

Right?

跟这些网红合作，让他们制作素材和视频。

Partner with these influencers, get them to make creatives and videos.

说实话，这过程挺不容易的。

And it was tough, man.

比如，我之前每天给网红发私信，大概一百条吧，但根本没人愿意跟我合作。

Like, I was cold DM ing, you know, influencers, like, 100 a day, and no one wants to work with you.

就算有人愿意合作，一条视频也要收几千美元，这对一个新品牌来说根本负担不起。

Or if they do, they charge several thousand dollars for a video, you know, which a young brand can't afford.

后来我了解到，我妈当时正跟一位牙科医生见面。

So what I'd learned was my mom was meeting with one of her mold doctors.

那位医生说，嘿，我其实把你的咖啡推荐给了我的一个病人。

And this doctor said, hey, I actually recommended your coffee to one of my patients.

我一听这话，脑子里突然就亮了。

And I heard that, and it's almost like this went off in my head.

我当时就想，等等，居然有医生在推荐我们的咖啡？

And I was like, wait, There's doctors out there recommending our coffee.

这早就超出了网红推广的范畴了。

And this goes way beyond the influencer relationship.

这简直是医生在给你开处方。

This is like a doctor prescribing you to take something.

如果你的医生建议你吃某种东西，你大概不会跑去亚马逊查评价、比来比去，像买普通商品那样。

And if you think about if your doctor prescribed you to take something, you're probably not gonna go to Amazon and search reviews and make comparisons like a traditional product.

你多半会直接买下来。

You're probably gonna take it.

所以转化率自然高得多。

So the conversion rate is already much higher.

我这才明白，这才是我们的突破口。

And I realized this is our niche, you know.

我们不是一家咖啡公司。

We're not a coffee company.

我们经常这么讲。

We like to say that.

我们是一家卖优质咖啡的健康公司。

We're a health company selling really good coffee.

所以，我们大部分的合作都是和医疗专业人士建立的。

So actually, most of our partnerships are clinicians.

截至录制时，已经有660多位临床医生在向他们的患者推荐我们的咖啡。

As of as of recording, we have about 660 plus clinicians actively recommending our coffee to their patients.

所以，回答你的问题，关键就在于我们一直用心维护和客户之间的这种自然关系。

So to answer your question, it's really just that kind of organic making sure that we nurture those relationships with our customers.

我很喜欢这一点。

I love that.

这确实是非常垂直的领域。

You know, it's super niche.

那这些医生具体是哪些类型的？

So what what types of, clinicians are these?

各种类型的医生都有。

So all types of clinicians.

唯一的要求是他们必须持有专业认证。

The only repress it is they have to be board certified.

我从来没听说过医生会推荐喝咖啡。

I've never heard of a doctor prescribing coffee before.

这难道不奇怪吗？

Isn't that wild?

我以前去整脊师那儿，因为职业生涯中去过无数次，他们那儿总会摆一些健康补品和食品。

I mean, I I I mean, when I was at the chiropractor, because I've been million times over the course of my career, I mean, they had other healthy supplements and food products and stuff.

所以我完全能理解这种做法。

So I could definitely see I could definitely see that.

我觉得这是个特别有意思的渠道和社群，因为现在人们对自己健康有多上心，愿意花多少钱，我都亲眼见过。

And I think that's a really interesting channel and and community to to get into because, like, I've just seen how hyper passionate people have gotten about their their health and how much they're more they're willing to to spend.

而且有些人对咖啡特别挑剔，你要是给他们喝到好咖啡，他们立马就变得特别较真。

And people are coffee snobs too sometimes where, like, you get a good coffee, like, in them, and they're, like, super, like, snobby about that shit.

你懂的。

You know?

你根本想象不到。

You have no idea.

你根本想象不到。

You have no idea.

咖啡这事儿也很个人化。

And coffee's personal too.

我觉得咖啡是少数几种商品之一，你有没有接过别人点的星巴克或者咖啡馆订单，他们还特意叮嘱你：千万别搞错了。

Like, I think it's one of the one commodities where it's like, have you ever given someone's given you their Starbucks order or their their cafe order, and they're like, don't mess this up.

你懂的。

You know?

这事儿可重要了。

Like, it's so important.

他们非得加七块半代糖，或者特定比例的奶油不可。

They have to have seven and a half Splendas or like cream to this amount.

你知道的，这事儿特别个人化。

You know, it's very personal.

这已经成了他们的仪式，谁碰了都不得了。

It's part of your ritual, and they get protective over that.

那你平时最爱喝哪种咖啡？

What's your favorite go to coffee then with your guys?

你会加牛奶吗？

Do you do like you put milk in it?

还是就喝纯黑咖啡？

Do you have a straight black?

你平时最常点的是哪一种？

Like, what's your favorite that you go to?

老兄，我从十二岁起就一直喝纯黑咖啡了。

Dude, I've I've had straight black since I was like 12 years old.

我做不到。

I can't.

真厉害。

Dang.

太硬核了。

Hard hardcore.

这跟你这身打扮也配啊，兄弟。

That matches with the outfit, bro, too.

全黑的。

All black.

一直都是。

Always.

所有东西都是。

Everything.

所有东西都是。

Everything.

我不是聪明人，所以得把事情弄简单点。

I'm not a smart guy, so I have to keep things simple.

就是这么回事。

The way.

我也是。

I'm the same.

我平时穿得也差不多。

I wear I wear it pretty much the same.

我现在穿的是件连帽衫，不过也是黑色的。

I'm wearing a hoodie right now, but it's black.

我就穿黑色T恤、牛仔裤。

I wear my black t shirts, my jeans.

不用费脑子想。

I don't gotta think about it.

每天随手一抓就穿上，省得再做选择。

I just throw it on every day, and it's not gonna make any more decisions.

你看这个。

Look at that.

看看咱们俩。

Look at us.

走吧。

Let's go.

我太喜欢了。

I love it.

话说回来，跟你兄弟一起工作是什么感觉？

So what's dude, what's it like working with your brother, man?

我的意思是，我也在家族企业干过，知道那有多折腾。

I mean, I again, I I worked in a family business, so I I know the craziness of it.

你们俩相处得还好吗？

Are you guys getting along well?

有没有哪天你觉得，这简直太棒了？

Is it there's some days you're like, this is awesome?

有时候你们甚至会大打出手？

There's some days you're like, you get in a fucking fist fights?

我的意思是，那感觉是啥样？

Like, what's what's that like?

天哪。

Oh, man.

以上全都有。

All the above.

联合创始人的关系本来就很难搞。

You know, cofounder relationships are tough.

要是联合创始人还是家人，那就更难了。

Cofounder family relationships are really tough.

毕竟，你可能会对联合创始人发火。

Because at the end of the day, you know, you can get mad at your cofounder.

你也会感到沮丧。

You can get upset.

你们之间当然会有分歧。

You can have your differences.

但归根结底，他是我兄弟。

But at the end of the day, like, he's my brother.

你懂的。

You know?

我们是联合创始人，但首先是一家人。

We're cofounders, but we're brothers first.

所以我得把生意上的矛盾放一边，不管啥事儿都得这样。

So I can't I have to put aside the business differences or anything like that.

这真的很难。

And it's tough.

我觉得这里面多了一层复杂性。

It's just I think there's an added layer of complexity.

你肯定明白，家里做生意，真的不好处理。

And you know this, being in a family business, it's kind of hard to navigate.

我觉得归根结底，如果要给在家族企业里工作的人一句建议，那就是一定要确保大家目标一致。

I think it really just comes down to if I could give one piece of advice for anyone in family business listening, just make sure you guys are aligned.

你们得有清晰的分工。

You guys have clear roles.

知道自己擅长什么领域，而且朝着同一个方向努力。

You know where your domains of expertise are, and you're aligned marching towards the same vision.

这些年来我们出现的任何分歧，要么是因为完全不了解对方在做什么、自己该做什么，要么就是方向不一致。

Any differences that we've had over the years have come from either, one, we have no idea what the other person is doing or what we should be doing, or two, that we're not going in the same direction.

只要把这两点搞清楚了，我们现在就处于一个特别好的状态。

When we nail down those two things and we're actually in a really, really good place right now.

我们各自守住自己的领域，目标也完全一致。

We have our domains that we stick in, and we're going towards the same direction.

但如果这两点没对齐，关系真的很难维系。

But when those two things are out of alignment, you know, it's really tough to make that relationship work.

你们的指南针到底是什么

What is y'all's, like, North Star that

对，就是这个。

y'all Yeah.

和什么对齐？

Align with?

是的。

Yeah.

就是Seek的发展方向。

Where Seek is going.

说实话，我弟弟就只想做出一款特别棒的产品。

It's really, you know, my brother, he he just wants to make something sick.

就是做出一个特别酷、让我们都引以为豪的品牌。

I mean, just make a really, really cool product and cool brand that we're proud of.

而我的任务就是把这一点明确下来。

And it's my job to kind of crystallize that.

他是个非常有创意的人。

He's a he's a huge creative.

他特别有才华。

He's super talented.

所以我的任务就是把他那些很棒的想法转化成可执行的方案。

So it's it's kinda my job to take all the great ideas that he has and and make it actionable.

对吧？

Right?

对。

Mhmm.

我很喜欢这一点。

I love that.

我这儿也给你和所有听的人一个小建议。

And I I got a little tip for you too, Caleb, and anyone else listening.

比如这个帽子，有个说法叫‘戴不同的帽子’。

Like, so the hat there's this thing called, like, the hats.

你有没有听过这种说法？当你摘下帽子时，会问自己：我现在戴的是我哥哥的帽子，还是COO的帽子，是老板的帽子？

Have you heard of this where you take off your hat and you're like, are you am I wearing my brother hat on, am wearing my COO hat, my business hat?

你知道自己在说什么，因为商业和家庭这两方面有时候会混在一起，容易变得有点乱。

So, like, you know what you're talking about because, again, it can mesh together a little bit, the business and the family side of things, and that they can get a little messy there.

不过，我们暂时就不深入聊这个了。

But, yeah, we won't we won't have to dive more into that one right there.

我们之前聊过一点心态的问题，

But let's we talked about mindset a little bit.

咱们再回到这个话题上。

Let's get back to that.

伙计，是什么让你每天早上醒来的？

Dude, what what wakes you up in the morning?

是什么在推动你前进，Caleb？

Like, what what drives you, Caleb?

我们现在大概了解你的故事了，

Again, we know your story a little bit now.

但到底是什么让你不断追求卓越？

But, like, what what pushes you to be great?

因为我知道你在网上发的那些东西。

Because, you know, I see the stuff that you put on the Internet.

你老说那种执着、疯狂，就是全神贯注做一件事的状态。

You talk about, like, you know, the obsession, the insanity, like, being good at like, being focused on what you do.

这种东西是从哪儿来的？

Where does that come from?

对你来说，这到底意味着什么？

What does that mean to you?

这是个好问题。

It's a great question.

我觉得这跟我自己的眼睛有关，你知道的。

I think it comes from my eye, you know.

我经历过生死，这让我对生命有了完全不同的理解。

I think brush, knowing that I shouldn't be alive, gives life a whole different meaning.

几年前我有过一个想法。

I had a thought a few years ago.

听起来真够惨的。

Sounds really terrible.

我从来不希望别人受苦，但我当时就想，真希望人们能经历一下失去眼睛、差点死掉的那种煎熬。

I don't wish suffering on anyone, but I thought, man, I wish people can go through the struggle of losing something like an eye and getting close to death.

每天早上醒来，这话听起来可能特别肉麻，兄弟们。

Just because when I wake up in the morning, it sounds super cheesy, guys.

特别特别肉麻，但每一天真的都是礼物。

I mean, super, super cheesy, but every day really is a gift.

你知道吗？

You know?

我觉得我这一生，后来才明白，它根本不是我的。

I think this life of mine, it's I realized it's not mine.

而是一种托付。

It's a stewardship.

你知道吗？

You know?

所以这其实是赐给我的。

So it was actually given to me.

我是个有信仰的人，我相信上帝救我一命是有目的的。

I'm I'm a man of faith, so I believe that God did save me for a purpose.

所以每天早上醒来，我不会再想，哎，凯勒布今天想干嘛？

So when I wake up, it's not really like, oh man, what does Caleb want to do?

而是会想，哇，我得到了第二次机会。

It's like, wow, I was given a second chance.

我该怎么用好这次机会呢？

What am I going to do with this?

这样一来，每一天都多了一点意义。

So it kind of gives your everyday a little bit more meaning.

我是该花大把时间刷Netflix，

Like, am I going to spend a lot of time on Netflix?

还是该自怨自艾？

Or am I going to just feel bad for myself?

倒也不是。

Not really.

我的意思是，每天早上醒来，我都觉得，哇，我得到了这些天赋、这些才能，还有这条命。

I mean, when I wake up, I'm like, wow, I've been given these gifts, these talents, this life.

我该怎么去用好它们呢？

What am I gonna make of that?

这真有力量，兄弟。

That's powerful, man.

千万别丢了这份信念。

Don't ever lose that.

你就继续做下去，不断改进，变得更好。

You keep doing what you're doing and keep iterating, getting better.

你没有什么是做不到的。

There's nothing you can't achieve.

总有一天，会有二十亿人喝Seek咖啡。

There'll be 2,200,000,000 people drinking Seek Coffee at some point.

就是这样。

There you go.

我是认真的。

I'm serious, man.

我也是个有信仰的人，真的。

I've seen crazy I'm a man of faith too, man.

我这一生见过太多不可思议的事了。

I've seen crazy stuff in my life.

你懂的。

You know?

所以圣经里说，哪怕只有芥菜籽那么大的信心，也能移山。

That's why they say, you know, in the Bible, like, faith the size of a mustard seed can can move mountains.

我以前有过一个——这事儿咱们改天再聊。

I used to have a that's another time we'll talk about.

我以前每天都吃这么一个。

I used to, like, eat one of these, like, every single day.

你可能看不出来。

You probably can't see it.

它就像一粒芥菜籽，提醒我要一直保持信念。

It's like a mustard seed to remind myself to, you know, continue to have faith.

从我开始这么做到现在，简直天差地别，很多你根本不知道存在的门，都悄悄打开了。

And and from the time from the time that I, you know, started that to now, I mean, stratosphere, like doors get open that you don't even know are are there.

所以才更要坚持每天把日子当礼物，保持服务他人的心态——你已经提过，也一直这么做，真这样下去，你真的能改变世界。

And then that's why it's important to to continue to have that mindset of every day is a gift, and you have that servant mindset and you've talked about it and you continue to do that, man, you can literally change the world.

关键是找到那些也有同样心态、愿意付出的人，这种力量会不断放大。

It's finding other people who have that mindset and wanna, you know, serve and it just gets amplified.

我向你保证，我会尽我所能帮你成功，因为听你故事的人越多，他们就会被触动得越深。

So you have my commitment that I will do everything that I can to help you succeed in life because, you know, the more people that hear your story, it's gonna leave them a little bit different.

你懂的。

You know?

这真的特别特别有力量。

And it's just really, really powerful, man.

所以，贾斯汀，真的很感谢你把凯莱布请来，这简直太激励我了。

So, Justin, I really appreciate you getting Caleb on because that fires me up, man.

老兄，我早就跟你说过，他是个狠角色。

Dude, I told you he's a dog, bro.

不过我觉得有件事特别有意思，凯莱布、我和尼克经常开玩笑，说我们像在集结三百斯巴达战士，搞点改变世界的大事。

But I I think there's something powerful, like, Caleb, me and Nick joke were, like, trying to assemble the 300 Spartans, like, the world type shit.

因为我觉得，尤其是像你这个年纪的人，能真正理解这种视角的人实在太少了——你知道什么叫日子难熬。

Because I find it extremely rare to find someone, especially your age, dude, like, who's got who understands, like, the perspective thing where it's like you've had bad days.

你也明白，当日子变好的时候，那种好有多珍贵。

You understand how when the days are good, how good they really are.

我真心觉得，这可能是任何人能拥有的最宝贵的礼物。

I honestly think that's the greatest gift that, like, anyone could really have.

还有弗洛伊德说过一句话，他说有朝一日回望过去，那些艰难的日子反而会显得最美好。

And that there's that Sigmund Freud quote where he's talking about how one day in retrospect, the days of struggle will strike you as the most beautiful.

我觉得这话一点不假，正是因为有了对比，才让一切变得不一样。

I think that's a 100% true because you got that contrast.

没有黑暗，你就不会真正懂得阳光的珍贵。

Like, you can't appreciate the the sunny day without the dark.

你懂的。

You know?

明白这个道理之后，你就能把它变成动力，去创业、保持最佳状态、影响他人——那些人真的改变了世界。

And I think understanding that and then just, like then you take that and use it as fucking fuel to, like, go build the business, go be in great shape, like, impact people, those people have changed the fucking world.

所以，咱们就把凯莱布算进斯巴达队伍里吧，尼克，他肯定会和我们一起干出点大事。

So, yeah, we'll we'll add we'll add Caleb to the to the Spartans here, Nick, and he'll he'll carry on to fucking some cool shit with him.

是的。

Oh, yeah.

下次我去纳什维尔的时候一定去拜访你。

I'll stop by next time I'm in Nashville, man.

一定去，兄弟。

Do it, man.

就这么定了。

Let's do it.

咱们一起吃点芥菜籽吧。

Let's eat some mustard seeds together.

对，老兄。

Yeah, man.

我得重新振作起来。

I need to get back on it.

维萨公司的创始人D·霍克说过，人生是一段壮丽的旅程，值得去亲身经历。

The the founder of Visa, d Hawk, he he said that life is a magnificent odyssey meant to be experienced.

我特别喜欢‘旅程’这个词。

And I love that word, odyssey.

你知道吧，它就是一段经历。

You know, it it's it's a journey.

对吧？

Right?

它不是一条笔直的路。

It's not a straight line.

很多人就想着过一种线性的生活：找份工作、结婚、买房、拿个稳定的薪水，等等。

You know, a lot of people just wanna live this linear life of get a job, get married, get a home, get a get a cushiony salary, etcetera.

其实根本不是这样的。

It's not really like that.

古今中外所有伟大的故事，都是一场漫长的旅程。

All the great stories across the ages, it's been this odyssey.

有巅峰，也有低谷。

There's high highs and there's low lows.

你内心有种召唤，要你走出平凡。

It's about, you have a calling to leave the normal.

你接受了这个召唤。

You accept the calling.

路上会有考验。

There's trials.

生命中总会遇到一些引路人。

There's mentors that come along in your life.

然后就会遇到某种危机。

And then there's some kind of crisis.

你得做出牺牲。

You'll have sacrifices.

你必须放弃一些东西。

You have to give up something.

但最终，你 hopefully 会得到一些回报。

But then you hopefully you gain something.

然后你把这份收获带回最初出发的地方，分享出去，去帮助别人。

And then you bring that reward back to where you originally came from and share it and bless others.

我特别能体会到这一点。

And I really relate to that a lot.

我就想过一种冒险的人生。

It's like, I want to live an odyssey.

我不想过一种枯燥的生活。

I don't want to live a boring life.

危机就是那些挣扎。

The crisis is the struggles.

它让生命有了意义。

It gives life meaning.

高峰会更高。

The highs are higher.

低谷可能更低，但我宁愿人生有起有落，也不愿一辈子平平淡淡，只过着四分六分的平庸日子。

The lows might be lower, but I would rather live a bunch of tens and ones in my life than only fours and sixes and be range bound to this life of mediocrity.

没错。

Facts.

我喜欢这个说法，兄弟。

I love that, dude.

对。

Yeah.

反正也没人想跟个四分六分的人谈恋爱，你必须努力冲到十分，兄弟。

No one one wants to date like a six or a four anyway, so you gotta you gotta push to you gotta push to the tens, bro.

你迟早得这么做，但一旦你真冲到顶尖水平，那感觉就是——太爽了，兄弟。

You might You gotta do at some point, but you you go to the fucking tens and it's just like, hell yeah, dude.

这真是个特别棒的小故事。

So I've that's dude, a great little story right there.

我很喜欢你用‘奥德赛’这个词。

I love the odyssey term right there.

太棒了。

Very cool.

所以，大概总结一下，创业、和你兄弟一起打拼，这整个经历真是让人感慨。

So I guess to maybe wrap things up a little bit here, building the business, working with your brother, you know, obviously, story, man.

除了我们刚才聊的那些，现在支撑你继续走下去的，到底是什么？

Like, what again, what is what's the thing that keeps you going today besides, you know, the stuff we talked about?

刚才尼克提到了‘北极星’，

Again, Nick was talking about the North Star.

那你接下来一两年的目标是什么？我还有几个问题，问完我们就收尾。

Like, what again, your goals for the next year or two, and then I got a few more questions before we wrap up.

你知道吗，创造本身就能带来巨大的动力。

You know, just the act of creation itself is such a motivating thing.

对吧？

Right?

我敢说，你们做播客、把一集节目发布出去的时候，也有这种感觉。

I'm sure you guys feel this when you make a podcast episode and you put it out into the world.

不管是做新产品，还是每天醒来动手做点什么，不管那是什么事。

When you guys create a new product, just waking up and building something, it doesn't matter what it is.

你可能是位艺术家。

You could be an artist.

你可能是位厨师。

You could be a cook.

你可能是位家长，比如尼克，养育孩子。

You could be a parent, you know, raising your child, Nick.

我相信，这绝对是人生中最值得的事。

I'm sure it's the most rewarding thing ever.

每天早上醒来，知道自己做了一件事，让这个世界变得好了一点点，哪怕只是小小的一点改变。

Just waking up and you know you put something out into the world that made it a little bit better, or you just did something that made it a little bit better.

这么说吧，老实讲，我真的很热爱我这份工作。

And that's a long winded way of saying, honestly, just I love what I do.

每天早上醒来，就是去创造一个产品。

Just waking up, creating a product.

我每天都会收到很多邮件。

I get emails every single day.

每一封客户发来的邮件，我都会亲自回复。

I respond to all my emails personally from customers.

我的客户都有我的私人电话号码。

My customers have my personal phone number.

他们给我讲一些故事，说：以前我根本喝不了咖啡，现在我能喝了。

Hearing stories from them saying, hey, I couldn't drink coffee before, but now I can.

你的产品真的改变了我的生活。

Your product has really made a difference in my life.

听到这样的反馈，真的能给我持续的动力，让我特别有干劲。

Just hearing reinforcement like that, it really keeps me going, and it just fires me up.

走吧，兄弟。

Let's go, dude.

我喜欢这个回答。

I love that answer.

好的。

Okay.

我有两个问题。

So I got two questions.

第一个，你最喜欢的一本书是什么？

One is, what's your favorite book?

咱们先聊聊这个。

So let's get into that real quick.

第二个，你怎么定义‘出色’？

And then two is, what is your definition of being great?

天啊。

Oh, man.

最爱的书啊。

Favorite book.

我们已经说过我是个有信仰的人，所以《圣经》算一个，但我先不提它。

We already said I'm a man of faith, so the bible, but I'll put that aside.

我就当这是理所当然的了。

I'll just say that's a given.

顺便说一句，哪怕你不是信仰者，我也强烈推荐你读一读《圣经》。

And by the way, even if you're not a person of faith, highly recommend reading the bible.

里面有很多智慧。

A lot of wisdom in there.

还有很多精彩的故事。

Good stories.

这真是一本每个人都该读的好书。

It's just an incredible book anyone should read.

除了那本之外，我最喜欢的是《追逐日光》这本书。

Favorite book aside from that is a book called chasing daylight.

真希望我能记得作者的名字。

I wish I remember the author.

真是可惜，我居然想不起来。

It's terrible.

但这本书就是我最爱的。

It's my favorite book.

讲的是毕马威前CEO的故事，他被诊断出患有绝症。

But it's about the CEO, the former CEO of KPMG, and he was diagnosed with a terminal cancer.

他不得不思考，如何度过生命最后的五个月。

And he had to reflect on how he wanted to live the last five months of his life.

所以他一直在拼命抓住最后的时光。

So he's essentially chasing daylight.

这本书很短，但特别棒，让人明白视角一变，人生全不一样。

And he just it's a great it's a really short read, great book on how perspective changes everything in life.

我太喜欢了。

I love that.

就叫乔丹。

Just Jordan.

是的。

Yeah.

跟我们说说，对你来说，什么是伟大？

Tell us what tell us what it means to you to be great.

你觉得伟大意味着什么？

What does that mean to you?

伟大。

Greatness.

无论上帝把你放在人生的哪个位置，做最好的自己，我觉得我们总是把伟大看得太高了。

Wherever wherever God has planted you in life, being the best version of that, I think we kind of idolize greatness.

我们把它供在神坛上。

We put it on a pedestal.

那种遥不可及、根本够不着的东西，我们总觉得必须做出惊天动地的成就。

This unattainable, unreachable thing, and we have to accomplish these great feats.

但其实根本不是这么回事。

But it's really not that.

上帝把你放在了哪里？

It's just where where has god put you?

你明白吗？

You know?

就是那个富人把三名仆人叫来，每人给了不同数量的金币的故事。

It's the story of the the rich man who gives his three different servants these gold coins.

他说：我要出一趟远门。

And he said, I'm going on a long trip.

这些金币你们先拿着，等我回来，我要看看你们是怎么用的。

You know, take these gold coins, and I'm gonna come back, I want to see them again.

他远行回来后，先找那个赚了十枚金币的仆人。

And he comes back after his long trip, and he turns to the first servant that had 10 coins.

那个仆人说：主人你看，我拿你的十个钱，现在变成了二十个。

And the servant said, look master, I took your 10, and now you have 20 coins.

主人说：干得好。

He said, job.

这是给你的奖赏。

Here's your reward.

接着是那个拿着五个钱的仆人，他说：主人你看。

The next servant with the 5 coins, he said, look, master.

我拿了你给的5枚硬币，赚到了10枚。

I took your 5 coins, and I made 10 coins.

主人说，干得漂亮。

The master said, great job.

这是给你的奖励。

Here's your reward.

但最后一个仆人，他只拿了1枚硬币，他对主人说，嘿。

But then the last servant, he had 1 coin, and he told his master, hey.

我怕搞砸了。

I didn't wanna mess up.

我只是想确保你的金子还在。

I wanted to make sure you had your gold.

我把金币藏在了石头底下。

I hid it under a rock.

这是你的硬币。

Here's your coin.

主人特别生气，说：你明明拿到我给的东西，却一点都没让它增值。

And the master was super upset, and he said, you didn't take what I gave you and multiplied it.

你这下可要被降级了。

You're going to essentially get demoted.

我觉得这对我们每个人来说都是个很好的隐喻。

And I think that's a great metaphor for all of us in life.

无论你拥有什么才能、热情或梦想，都别光搁着不用。

Whatever we've been given in terms of talents, in terms of passions, in terms of dreams, don't just sit on it.

你明白吧？

You know?

别把它藏在石头底下。

Don't just put it under a rock.

别一辈子都把它藏着不拿出来。

Don't hide it to the end of your life.

拿起来，让它增值，做点什么，跟这个世界分享。

Take it, multiply it, do something, share it with the world.

老兄，这故事太棒了。

Dude, great great story.

我特别喜欢这个。

I love that.

人们去哪儿能找到你？

Where can people find you?

他们怎么才能联系到你？

Where can they connect with you?

是的

Yeah.

Calebsloop.com 上有我的社交媒体链接、个人网站，还有一些关于我的信息，比如我在做什么、最爱的书。

Calebsloop.com just has my socials and has my website, a little bit about me, what I'm building, favorite books.

贾斯汀，我知道你已经看过网站上这部分内容了。

Justin, I know you've already checked out that part of the site.

而 seektolive.com 是我公司的网站。

And then seektolive.com is the company.

太棒了，兄弟。

Awesome, bro.

非常感谢你来参加这次对话，以后一定要再请你回来。

We really appreciate you coming on here, and we'll definitely have to have you on again one day.

还有，大家真的都去关注一下他的事业吧。

And, again, everyone everyone seriously, go check out his business.

他的产品特别棒。

The product's great.

我试过，真的不错。

I've tried it.

我爸妈也特别喜欢。

My parents love it.

我平时不喝咖啡，但觉得这东西特别棒。

And I'm not a coffee drinker, but I thought it was really good.

大家真的去支持一下凯勒吧。

And, yeah, go support Caleb, guys.

他能来参加，我们真的很感激。

We really appreciate him for coming on.

太棒了。

Awesome.

谢谢。

Thank you

再次感谢大家。

guys again so much.

真的非常感谢。

Really appreciate it.