第二季第8集：如果你有抱负却懒惰，请听好

欢迎来到《商业与》播客，这是为所有正在实现目标的人打造的节目。

Welcome to Business And, the podcast for people making it all happen.

经营一家成功的企业会完全占据你的生活。

Running a successful business completely takes over your life.

但我相信，生活中依然有空间容纳一些‘与’——比如健康、财富、美丽，甚至时尚。

But I'm a believer that there is still room for some ands like health, wealth, beauty, and maybe even some fashion.

在这个播客中，我会与你分享我如何扩展我的九位数业务，同时让你及时了解最新的趋势、新闻和有趣发现。

On this podcast, I'll share with you what's working for scaling my 9 figure business while keeping you up to date on the latest trends, news and fun finds.

这里是商业与生活的交汇点，让我们深入探讨。

This is a place for business and let's dive in.

如果你有抱负却懒惰，那么这里有一个残酷的真相。

If you're ambitious but lazy, here is the harsh truth.

没有人会救你。

No one's going to save you.

以下是九个帮助我从穷学生蜕变为百万美元企业主的人生真相。

These are the nine truths that helped me transform my life from being a broke student to a million dollar business owner.

而这正是停止拖延、采取行动、构建你一直梦想的生活所需要的。

And this is exactly what it takes to stop procrastinating and take action to build the life that you've always dreamed of.

那么我们开始吧。

So let's get into it.

我的第一个真相是，拖延只不过是恐惧的伪装。

My first truth is that procrastination is just fear in disguise.

这听起来很有争议，但懒惰并不存在。

This is so controversial, but laziness isn't real.

它只是你脑海中虚构出来的。

It is just made up in your head.

根本不存在懒惰的人。

There are no lazy people.

你生来并不懒惰。

You were not born lazy.

想想小孩子。

Think of little kids.

当孩子们只是孩子的时候，他们充满活力。

When kids are just being kids, they have energy.

他们充满热情。

They have enthusiasm.

他们兴奋地想去探索桌子上的东西，或者玩爸爸妈妈的头发。

They're excited to go figure out what's on the table or play with mom or dad's hair.

孩子们天生就充满兴奋和热情。

Kids are naturally excited and enthusiastic.

但生活中后期，某些事情开始发生。

But something starts to happen later in life.

是失去、挑战、困难，以及所有这些想法让我们分心，让我们开始想：嘿，也许我只是懒惰。

It's losses, it's challenges, it's difficulties, and it's all these ideas that create this distraction for us where we start to think, Hey, maybe we're just lazy.

你并不懒惰。

You're not lazy.

你必须停止这样告诉自己。

You have to stop telling yourself that.

你只需要明确自己的目标，这样才能摆脱所谓的懒惰状态，采取行动，创造你想要的生活。

You just need to get really clear on what your goals are so that you're able to get out of this slump of quote unquote laziness and take action to create the life that you want.

这种简单的思维转变会改变一切，因为如果你不再把自己视为一个懒惰的人，你就不会再懒惰了。

And this simple thought process shift changes everything because if you stop identifying yourself as a lazy person, you're not going to be lazy any longer.

你会开始采取行动，因为那才是你本来该成为的样子。

You're just going start taking action because that's actually who you're meant to be.

当你更深入地审视懒惰时，它很可能与你的恐惧紧密相关。

And when you take a deeper look at laziness, it's likely very connected to your fears.

你害怕什么？

What are you scared of?

你害怕失败吗？

Are you scared of failing?

你害怕得不到你想要的东西吗？

Are you scared of not getting what you want?

你害怕无法成为你一直梦想成为的人，或者害怕放手一搏却失败吗？

Are you scared of not being able to be the person that you've always dreamed of being or taking the shot and missing?

如果你能直面恐惧并摆脱标签，你就能自由地创造生活。

If you can attack the fear and remove the label, you're free to just create in life.

你可以自由地在生活中采取行动。

You're free to take action in life.

因此，认识到这种恐惧是消除它的第一步。

So recognizing this fear is the first step to eliminating it.

当你揭示拖延背后的恐惧时，你就剥夺了它的力量。

When you expose the fear behind your procrastination, you take away its power.

接下来是第二个真相：懒惰只是一种习惯，而习惯是可以被取代的。

Next is truth number two, which is laziness is just a habit, and habits can be replaced.

最快消灭懒惰的方法就是：让自己忙到没时间懒惰。

This is the fastest way to kill laziness: Be so busy that you don't have time to be lazy.

你在战胜自己懒惰时最强大的工具，其实是把事情安排到日程表上。

Your greatest tool in killing your own laziness is actually scheduling things on your calendar.

我知道这听起来很傻，甚至可能很愚蠢。

I know it sounds silly and maybe even stupid.

我为什么要用日历来克服懒惰？

Why would I use my calendar to kill my laziness?

因为如果你强迫自己去做某事，你的日历上就会有一块你必须完成的时间段。

Because if you are forcing yourself to go do something, you have a block of something that you have to do on your calendar.

这会增加你完成这件事的可能性，而日历上的空白区域就是魔鬼。

You're increasing your likelihood that you're going to do this, and white space on your calendar is the devil.

如果你有空白时间，这就给了你偷懒的机会。

If you have white space, that gives you the opportunity to be lazy.

但当你有晚餐要赴、有工作要做、有锻炼要去时，你就没法偷懒，因为你有地方要去，有事情要完成。

But when you have dinners to go to, when you have work to go to, when you have a workout to go to, you can't be lazy because you have a place to be, you have some place to go.

所以这能彻底消灭你的懒惰。

So this kills your laziness.

仅仅通过使用日历，预留出时间来明确表示：我要做这件事。

Just by being able to use your calendar, to have space marked off to say, I'm going to do this thing.

更巧妙的是，在你通常容易懒惰的时间段里安排一些事情。

And the double hack on this is schedule something during the times that you know you tend to be lazy.

对我来说，这表现为深夜的懒惰。

For me, this looks like laziness late at night.

从八点到十点半，我很容易就会 binge 看《真实主妇》，或者在 TikTok 上刷太久，看看 Instagram。

From eight to 10:30, it would be very easy for me to just binge some Real Housewives, to maybe go on TikTok for too long, check out the gram.

与其那样做，我会安排一个从八点到十点必须完成的事情。

Instead of doing that, I'm going to schedule something that I have to do from eight until ten.

为什么？

Why?

因为那样我就没有机会偷懒了。

Because then I don't have that opportunity to be lazy.

我有地方要去。

I have some place to go.

我有事情要做。

I have something that I need to do.

这些事情可以是会议。

These things could be meetings.

它们也可以是锻炼。

They could be a workout.

也可能是出去见朋友，他们能帮助你实现目标，你们一起合作做点什么。

It could be going out and seeing friends that can help you with your goals and you guys are collaborating on something.

任何需要你离开床铺或你懒散的地方、真正去做一些能产生成效、让你更接近目标的事情。

Anything that would require you to get out of your bed or wherever your laziness spot is and actually go do something that's producing that's getting you closer to your goals.

记住，动力是克服行动障碍的关键。

And remember, momentum is the key to overcoming an action.

即使只是十分钟的锻炼或十分钟的散步，也能重塑你的大脑，促使你采取行动。

Even a ten minute workout or a ten minute walk rewires your brain to take action.

我的第三个真相是，你的环境决定一切。

My third truth is that your environment is everything.

你最亲近的朋友可能正在毁掉你的生活。

Your closest friends might be ruining your life.

如果你想赢，就必须把自己置身于赢家之中。

And if you want to win, you have to surround yourself with winners.

我不得不认真审视那些我常相处的人，以及那些纵容我找借口、说我为什么没有更进一步的人。

I had to take a good hard look at the people that I was spending time with and people who allowed me to make excuses for why I wasn't further along.

其中一些人甚至可能嘲笑过我的抱负、目标和梦想。

And some of them who might have even laughed at the ambitions and the goals and the dreams that I had.

于是我必须问自己：这些人是否在帮助我走向我想去的地方？

And I had to say, Are these people helping me get to where I want to go?

当我真正审视我的朋友们时，发现其中一些人充满敌意。

And when I really looked at my friends, some of them were antagonistic.

有些人真的取笑我、嘲讽我，或暗中贬低我。

Some of them really did make fun of me or laugh at me or subtly put me down.

然而，当我回溯并分析为了达到今天的成就而不得不断绝某些朋友关系时，这与他们是不是坏人毫无关系，而完全是因为我和他们在一起时感觉不好——因为我清楚，我本可以把时间用在更有意义、更高效的地方。

However, when I really look back and analyze what happened when I had to cut off some of my friends in order to get to where I am today, it had nothing to do with them being bad people and had everything to do with I didn't feel good about myself when I was spending time with them because I knew I could have been spending my time in a better place, in a more productive place.

与其在周五晚上被迫去吃饭、喝酒、闲聊八卦，我真正意识到，那些时间本可以用来让我更接近目标。

Instead of feeling compelled to go to dinner on a Friday night, have some drinks, have a little gossip session, I really realized that that time could have been used to get me closer to where I wanted to be.

我不断找借口说，我没时间练习公开演讲，也没时间学习金钱和金融体系如何运作。

And I kept making these excuses that I didn't have time to practice being a public speaker, or I didn't have time to learn about money and how the financial system worked.

但当我真正审视我的时间时，我想：除了工作之外，我把时间花在了哪里？

But when I really looked at my time, I was like, outside of work, where am I spending it?

哦，我和朋友们在一起，我爱我的朋友们，他们中的大多数都非常棒、了不起，是好人。

Oh, I'm spending it with my friends and I love my friends and most of my friends are pretty awesome and fantastic and they're good people.

但这并不意味着我可以因为觉得必须和他们在一起，就以此为借口不去接近我想去的地方。

But that doesn't mean that I can use the fact that I feel compelled to spend time with them as a reason to not get closer to where I'm trying to go.

所以，在很长一段时间里，我只能对自己说：我现在不能出去聚会了。

So for quite a long period, I just had to say, I can't hang out right now.

这并不是你的问题，真的不是你的问题，而是我自己的问题。

And it's not you, and it really isn't you, it's actually me.

因为我有这些抱负，但我无法一边继续做我现在做的事，一边实现我想去的地方。

Because I have these ambitions, but I can't be ambitious and continuing to do what I'm doing and get to where I'm trying to go.

这两者中必须放弃一个。

One of these things have to give.

当时我意识到，我的抱负更崇高，对我来说比和朋友在一起的舒适感更重要。

And at the time, I realized my ambitions were more senior, they're more important to me, than the comfort that I felt with my friends.

如果我的朋友们是真正的朋友，他们会支持我这样做。

And if my friends were real friends, they would support me in this.

如果他们不是真正的朋友，他们也不会支持我，因此他们根本就不是真正的朋友。

If they weren't real friends, they weren't gonna support me and therefore they weren't real friends.

那我到底为什么要花时间跟他们混在一起？

So what the frick am I doing spending time with them anyway?

所以，如果你真的重视自己的目标，就别把无法达成目标归咎于朋友。

So if you're serious about your goals, don't blame it on your friends for why you're not going to get there.

重新安排你的时间，真正的朋友会在这一过程中与你同行。

Reprioritize your time and your real friends will stick with you in that process.

第四个真相，你肯定以前听过。

The fourth truth is definitely one that you've heard before.

自律永远胜过动力。

Discipline beats motivation every time.

你之所以仍原地踏步，是因为你在等待动力。

You are still stuck because you're waiting for motivation.

这就是你必须做的事。

This is what you have to do.

你必须把成功当作一份工作来对待。

You have to treat success like it is your job.

就像你有一份无论发生什么都必须出席的任务。

Like you have something that you have to show up for no matter what.

这是你的责任，你每天都要采取行动，以达到你想要的目标。

It is your responsibility and you take steps every single day in order to get to where you're trying to go.

我最喜欢格兰特·卡登的一句话是：成功是你的职责、义务和责任。

My favorite quote from Grant Cardone is, Success is your duty, obligation, and responsibility.

你有责任取得成功。

You have a responsibility to be successful.

想想懒惰是多么不负责任。

Think of how irresponsible it is to be lazy.

有时候我必须提醒自己这一点。

And sometimes I have to tell myself this.

我想对自己说：娜塔莉，你周六早上本可以待在家里放松一下。

I'm like, Natalie, you could on a Saturday morning just be hanging out in your house.

你花了四年时间建了这栋房子。

You built this house for four years.

能好好享受它，比如游一次你从未游过的泳池，那该多棒啊。

It would be really cool to just like enjoy it, maybe go in the pool that you've never swam in before.

那简直太棒了。

That'd be freaking awesome.

但等等。

But wait a second.

我必须成功。

I have to be successful.

有很多人依赖着我。

There's a lot of people who are depending on me.

即使你现在不这么认为，实际上也有很多人依赖着你。

And even if you don't think so today, there are actually a lot of people who are depending upon you.

如果你无法理解这种懒惰的本质，无法真正将你的抱负变为现实，最终你会对自己感到非常失望。

And if you can't figure out this laziness piece, if you can't figure out how to actually make your ambitions your reality, you're going to feel really crappy about yourself eventually.

因为如果你知道自己有能力做某件事，那么去做它并取得成功就是你的责任，应该是你的义务，也是你应尽的责任——你要在自己的生活中创造这一切，以便成为他人的榜样。

Because if you know that you are capable of doing something, doing that thing and being successful at it is your duty, should be your obligation, and should be your responsibility to actually create this in your life so that you can be an example for other people.

接下来是第五条真相：如果你不掌控自己的时间，别人就会替你掌控。

Next up is truth number five, which is if you don't control your time, someone else will.

如果你觉得每天的时间都不够完成你的待办事项，那就请看好了。

If you feel like every day is too short to accomplish your to do list, then watch this.

你必须开始掌控自己的时间。

You have to start to control your time.

过去，我常常浪费数小时，累积起来可能多达数天，甚至数月的时间，用来刷Netflix、YouTube、TikTok、Instagram，和那些根本无法帮助我实现目标的人进行无意义的闲聊。

Back in the day, I used to waste hours that probably accumulates to days, if not months, of time on Netflix, on YouTube, on TikTok, on Instagram, having pointless conversations with people that didn't actually help me get to where I want to go.

我之所以这么做，是因为我没有意识到，我最宝贵的资产就是我的时间。

And I did this because I didn't realize that my most valuable asset is my time.

残酷的现实是，如果你不掌控自己的日程，五年后、十年后，甚至临终时，你会惊觉：我的潜能到底去哪儿了？

And the cold hard truth is that if you don't take control of your schedule, you'll wake up in five years from now, ten years from now, maybe on your deathbed, realizing where the heck did my potential go?

我白白浪费了这么多时间。

I just wasted all of this time.

现在，我嫁给了一个比我大二十五岁的人。

Now, I am married to somebody who is twenty five years older than me.

他是我生命中的挚爱。

He is the love of my life.

他是我最好的朋友。

He is my best friend.

决定嫁给他是一个令人恐惧的决定，因为我一直在想，当我65岁的时候，我该怎么办？

And it was a terrifying decision to decide to marry him because I thought about what on earth am I going to do when I'm 65 years old.

从统计学角度来看，我的丈夫很可能不会再陪我了。

It is very likely from a statistical standpoint that my husband will no longer be around.

这种紧迫感让我燃起了斗志，因为它让我意识到，每天看着他，时间都是如此短暂。

This urgency created a fire under me because it just made me realize every day looking at him that time is short.

我不会永远都有他陪在我身边。

I won't always have him around.

因此，我今天是如何利用时间来共同创造我们想要的东西呢？

Therefore, how am I spending my time today to create what we want to build together?

你并不一定非得嫁给一个比你年长的人，或者经历亲人的离世，才能这样生活——认真对待时间，意识到生命短暂，偶尔因时光飞逝而感到些许恐惧或悲伤。

And you don't necessarily have to marry somebody who's older than you or have somebody die in order for you to just live life like this, to where you take your time seriously and you recognize that it is short and you maybe get a little fearful and maybe a little bit sad every once in a while thinking about how quickly time is moving.

因为你可以利用这些感受和情绪，推动自己去做重要的事、采取行动、承担风险，从‘我懒惰，就是不想动’转变为‘我必须行动了，因为时间正在流逝’。

Because you can use those feelings and you can use those emotions to drive you to do important stuff and to make action and to take risks and to move from, Hey, I'm lazy and I just don't feel like it, to, I gotta get going because time's going away.

所以你必须记住，你掌控着自己的时间。

So you have to remember that you control your time.

我的第六个真相是：你的大脑天生追求即时满足，这让你变得软弱。

My sixth truth is this: Your brain is wired for instant gratification, and it's making you weak.

你的手机正在让你陷入贫困。

Your phone is keeping you broke.

因为当你每天使用手机，只为获得那一点点多巴胺刺激、随意滑动、期待下一件事时，你就会分心，并滋生懒惰。

Because when you use your phone every single day for that little dopamine hit, that little scroll, that little anticipation of what the next thing is, you're getting distracted and it's creating this laziness.

它迫使你不断看向别处，而不是在重要的事情上取得进展。

It's forcing you to just continue to look over here instead of making progress on what's important.

那么，你该如何重新训练你的大脑，让多巴胺的满足感来自朝着目标的进步，而不是手机上的干扰呢？

So how do you rewire your brain for the dopamine hit to be progress towards your goal versus the distractions on your phone?

无休止地刷屏和快速的多巴胺刺激，会让你更难集中注意力并采取真正的行动。

Endlessly scrolling and quick dopamine hits, it makes it harder to focus and take real action.

这是我克服这个问题的窍门。

This was my hack in order to overcome this.

我意识到，我对社交媒体的上瘾正是阻碍我为实现目标采取行动的原因。

I recognized that me being addicted to social media was what was keeping me away from taking action on my goals.

于是我制定了一条新规则。

So I put a new rule in place.

我的规则是：在自己在社交媒体上创作内容之前，不允许消费任何社交媒体内容。

And my rule was I wasn't allowed to consume social media until I had created on social media.

直到今天，我依然相信，无论你现在身处何地，我们正处在内容创作的最佳时代。

I still believe that today, wherever you are watching this right now, we are in the greatest time for content creation.

你完全可以通过创作内容、分享你的故事、每天让人们了解你的所作所为，以最简单的方式达成目标，从而成为一位出色的沟通者，将你的观点和思想传播出去。

There is no reason that you can't get to where you're trying to go in the easiest path forward, in the easiest path possible just by creating content, sharing your story, bringing people into what you do every single day so you can get known for being an awesome communicator and putting your message out there, putting your thoughts out there.

这是一项非常宝贵的技能。

It is such a valuable skill.

所以，与其刷屏和消费，你需要转变心态，先进行创作，然后才能获得多巴胺奖励，因为你完成了行动——在消费内容之前先创造了内容。

So instead of scrolling and consuming, you have to switch your mindset to creation first and then you get the dopamine reward because you did that action, you created content before you consumed content.

我不是说不要使用社交媒体。

I'm not saying don't go on social media.

我仍然喜欢使用社交媒体，但我每天都会创作大量内容，这样我才能心安理得地上社交媒体。

I still love to go on social media, but I create a crap ton of content every single day so that I feel good about going on social media.

这就像我每天的小奖励，让我能看看别人在做什么。

It's like my little reward every single day that I get to see what other people are doing.

并不是因为我迫切想去看他们，迫切想获得这种多巴胺快感。

Not because I'm desperate to go see them and I'm desperate to go have this dopamine rush.

不，是因为我创作了优质的内容。

No, it's because I created great content.

我把自己展现了出来。

I put myself out there.

作为这种奖励，我可以观看其他人做同样的事情。

Now, as that reward, I get to watch other people do the same thing.

所以，打破你上瘾的最快方法就是用创造取代消费。

So the fastest way to break your addiction is to replace consumption with creation.

这就引出了第七个真相，这是一个很难接受的真相。

And that brings us to the seventh truth, and this is a hard one.

在你取得成果之前，没人会在意你。

Nobody cares about you until you have results.

如果人们不认真对待你，那是因为你还没有成果。

If people aren't taking you seriously, it's because you don't have results.

如果你没有做过任何重要的事情，也没有取得巨大的成就，人们就没有理由听你说话。

If you haven't done anything important or accomplished something huge, people have no reason to listen to you.

这是一剂难以下咽的苦药。

This is a hard pill to swallow.

我总是想象，如果泰勒·斯威夫特或金·卡戴珊走进我们的董事会会议室，会是什么样子。

I always imagine what it would be like to have Taylor Swift or Kim Kardashian walk into one of our boardrooms.

有谁会不问他们的意见呢？

Would anybody not be asking them their opinion?

有谁会不认真对待他们的建议呢？

Would anybody not take their direction seriously?

没有。

No.

每个人都会倾听、关注。

Everybody is going to listen, pay attention.

他们会坐得更端正。

They're gonna sit up differently.

他们会以某种方式持续下去。

They're gonna perpetuate in certain ways.

他们只是会集中注意力。

They're just gonna like focus.

为什么？

Why?

因为泰勒·斯威夫特和金·卡戴珊，不管你对她们有什么看法，她们都做了了不起的事。

Because Taylor Swift and Kim Kardashian, despite what your opinions might be about them, they've done big shit.

你认识她们，而且她们已经产生了影响。

You know them, and they've created an impact.

所以当你意识到没人关心你的观点、没人对你说的话感兴趣时，你就有了从默默无闻、无人关注到真正做出成果的机会，让人们因为知道你在某方面是专家而愿意倾听你。

So when you think about the fact that nobody cares about your opinion, no one's interested in what you have to say, You just get the opportunity to go from obscurity and no one caring to creating real results in something so that people will actually listen to you because they know that you're an expert in something.

他们知道可以认真对待你。

They know that they can take you seriously.

他们知道可以信任你去实现成果。

They know that they can trust you to achieve a result.

如果你只是个随便发表意见的普通人，抱歉，我必须如实告诉你真相。

If you're just some random person talking about your opinions, I'm sorry, I just have to tell you how it is.

在你拥有数据之前，你的观点毫无分量。

Your opinions don't mean a lot until you have stats.

除非人们看到你的数据，否则没人关心你的故事。

And no one cares about your story until they see your stats.

我回想起当初在互联网上发现埃琳娜·卡多内的时候。

I think back to the time that I found Elena Cardone on the internet.

我想象着成为她朋友会是什么样子。

I imagined what it would be like to be her friend.

我不得不认真审视自己，因为那时的我根本不是埃琳娜·卡多内会愿意交往的那种人——我连早上都起不来。

And I had to take a hard look at myself because I was not the type of person at that time that Elena Cardone would hang out I couldn't wake myself up in the morning.

我没有锻炼，身体状态也不好。

I wasn't working out or in great shape.

我没有什么数据可以分享，说‘嘿，我正在做一件很酷的事’。

I didn't have many stats to be able to share, Hey, this is this cool thing that I'm doing.

她生活中有这么多精彩的事情，而我那时还没创造出多少值得骄傲的成就。

She had all of these cool things that she had going on in her life, and I didn't have a lot of things that I'd created in my life yet that I could be really proud of.

于是我开始变成那个能配得上和她做朋友的人，因为我有一个目标：和她成为朋友。

And so I started to become the person that I would need to be in order to be friends with her because I had this goal of being friends with her.

你有没有在互联网上遇到过这样的人，心里想着：天啊，我真想和这个人混在一起。

Do you ever find people on the internet where you're like, Man, I would love to hang out with this person.

你要成为什么样的人，才能和那个人交往？

Well, who you have to be in order to hang out with that person.

你的生活中必须有什么酷炫的事情？

What cool stuff would you have to have going on in your life?

你正在做出什么重要的决定，或正在创造什么产品，能让别人觉得：哦，这个人值得认真对待？

What important decision are you making or product are you creating where someone would be like, Oh, I can take that person seriously.

即使在社交媒体上，如果我现在去搜索你，你会发布什么内容？

Even on your social media, if I was to look you up on social right now, what are you posting about?

你正在创作什么样的内容？

What kind of content are you creating?

这内容很酷吗？

Is it cool?

这内容有趣吗？

Is it interesting?

你有在展示真实的自己吗？

Are you putting yourself out there?

你很安静吗？

Are you quiet?

你沉默吗？

Are you silent?

你什么也不做吗？

Do you do nothing?

这真正代表了你是谁，以及你想要产生的影响。

It really represents who you are and the type of impact that you want to make.

如果你在谈论酷炫的事情，做着大事，猜猜怎么样？

And if you're talking about cool things and you're doing big things, guess what?

那些也在做大事的人，会想和你在一起。

People who are also doing big things want to be around you.

但这需要数据。

But that requires stats.

这就是你如何将雄心与懒惰转化为行动的方法。

This is how you turn ambitiousness with laziness into action.

你通过持续性来做到这一点。

You do it through consistency.

如果你每天都在社交媒体上发帖，不断展示自己，即使一开始浏览量不高、互动不多，但这种行为依然值得尊敬——因为你每天发布了三篇内容，并且连续坚持了两年。

If you started posting on social media every single day and you're putting yourself out there, you might not have great views and you might not have great engagement, but it is still respectable and is still a stat that you put out three pieces of content a day and that you did that for two years straight.

如果你真正坚持这样做，最终你会找到诀窍。

Eventually, would figure it out if you actually committed to doing that.

但重点是，你必须从某个地方开始，而刚开始时的指标就是持续性。

But the point is that you have to start somewhere and the stat when you're starting is the consistency.

你必须建立持续性，因为你还没有其他方面的数据。

The consistency has to be in place because you don't have stats in other ways.

但持续性本身就是一个指标，因为大多数人做不到。

But a stat in and of itself is the ability to be consistent because most people aren't.

他们放弃了。

They give up.

他们在发了第五条帖子后就 quit，或者可能在发了第十天的帖子、第十二次锻炼后就放弃了。

They quit right after the fifth post or maybe the tenth day of posting the twelfth workout.

他们说：我挺好的。

They're like, I'm good.

我不干了。

I'm out.

我实在坚持不下去了。

I can't do this any longer.

所以，如果你真的想从有野心但懒惰转变为有野心并全力实现目标，那么首先要培养的就是一致性。

So consistency is the first thing that you have to work on if you're really interested in going from being ambitious and lazy to ambitious and crushing your goals.

下一个真相是第八点：停止猜测，向最优秀的人学习。

The next truth is number eight, which is to stop guessing and learn from the best.

不要听那些你根本不想要过他们那种生活的人的建议。

Do not take advice from people whose life you wouldn't want to copy.

我取得成功最大的秘诀就是读书。

My biggest hack for success is reading books.

我以前只是随便读一些封面吸引我的书。

And I used to just read any random book that I liked the cover of.

我就是那种人。

I was that person.

我会在巴诺书店逛完货架后，仅凭封面外观就买一本书。

I would buy a book at Barnes and Noble's after perusing the aisles just based off of what the cover looked like.

我觉得，哦，这本挺有趣的。

I was like, Oh, this one's fun.

它是粉色的。

It's pink.

字体也很酷。

It has cool font.

后来我明白了，信息的质量并不平等。

And then I learned that information is not created equally.

仅仅因为一本书封面好看，并不意味着它内容深刻，也不意味着它真的有效，更不意味着我会认同作者的观点。

Just because something has a pretty cover to it does not mean that there is depth, does not mean that it actually works, does not mean that I would want to follow what this person has to say.

所以，你必须摆脱对内容外表的虚荣心。

So you have to get over the vanity of the content.

创建这些建议的人，创建这些方法的人，他们本身怎么样？

Does the person creating this advice, does the person creating this method?

网上有太多人提供房地产建议，但他们自己从未成功买入或卖出过任何房地产。

There are so many people online giving real estate advice who have never bought successfully and sold successfully a piece of real estate.

这仅仅是他们他妈的个人观点。

It's just their freaking opinion.

你永远不该听信这些人，但他们听起来很有说服力。

You should never listen to those people, but they sound convincing.

所以，当你想着从现在这种懒散、破碎的心态提升自己，真正变得有抱负并实现你想要的目标时，你不仅要读书，还要读那些做过你正想做的事的人写的书。

So when you think about leveling up from your lazy broken mindset right now to actually getting to be ambitious and achieving what you want, not only are you reading books, but you're reading books about people or from people who have done what you are trying to do.

这是跳过步骤、快速成功的最大捷径。

This is the greatest hack in order to skip steps to be successful.

读那些做过大事的人写的书。

Read books from people who have done big shit.

这就引出了最后的真相，第九点：你这辈子最棒的投资，就是投资自己。

That brings us to the final truth, number nine: The best investment you will ever make is in yourself.

为自己花钱，你就会成功。

Spend money on yourself and you will be successful.

我不是在说名牌包或奢华物品。

Now, I'm not talking about designer bags or fancy things.

你不需要把钱花在这种类型的东西上。

That's not the type of money that you need to spend on yourself.

你需要为自己花钱，来提升教育水平，掌握有价值的技能，这些技能能让你赚更多钱，并在更高层次上做出贡献。

You need to spend money on yourself to educate yourself, to get yourself skills that are valuable, that would allow you to make more money and to contribute at a higher level.

投资自己，投资自己，投资自己，你会发现，这是你能获得的回报率最高的投资。

Invest in you, invest in you, invest in you, and you will find that that investment is the greatest ROI that you can ever have.

你可以从不知道如何年入5万美元，学习如何年入50万美元，再到学习如何年入500万美元。

You can go from not knowing how to make $50,000 a year to learning how to make $500,000 a year to learning how to make $5,000,000 a year.

与其把钱交给别人，比如存入401(k)账户，只指望它每年增长2%、3%或4%，不如把钱花在自我教育和技能提升上，学习这些技能对你来说更有意义。

That would make more sense for you to learn those skills through investing in education and skills for yourself than you putting your money in somebody else's hands like in a four zero one ks just for it to grow maybe a two, three, 4% a year.

这种增长可能是成千上万，但不会达到数百万。

That's growth in the thousands, but not in the millions.

这不会给你任何信心。

That doesn't give you any confidence.

你让别人帮你赚钱。

You're letting somebody else grow your money.

如果你能提升自己，从而让你的钱也增长，那会怎样？

What if you could grow you that would allow you to grow your money?

因此，投资自己可以表现为读书、课程、活动、教练。

And so this idea of investing in yourself can look like books, courses, events, coaches.

当我意识到，把钱花在向那些拥有我想要的生活、具备我想学习的技能，或者拥有我想吸收并用于生活中的知识的人身上学习时，这个方法彻底改变了我的一生。

As soon as I learned that spending my money, which puts my attention on learning from people that have the life that I want or who have a skill that I would like to acquire or possess some sort of knowledge that I just want to eat up and be able to leverage in my life, that this was the hack my entire life changed.

而仅仅通过投资金钱来接近这些人，这个方法就足够了。

And just this hack of investing my money to get in proximity to these people.

我会对你直言不讳。

And I'm going to shoot you straight.

成功是昂贵的，但缺乏让你成功的知识或工具也同样昂贵。

Success is expensive, but so is not having the information or the tools for you to become successful.

如果你不知道如何赚一百万美元，而你现在年收入只有十万美元，那么缺乏这种教育就意味着你已经损失了九十万美金。那么，为了学习如何赚一百万美元，投资十万美元对你来说值得吗？

If you don't know how to make a million dollars, the fact that you don't have that education if you're currently making 100,000 means that you've lost $900,000 So would it be worth it to you to invest $100,000 for you to learn how to make a million dollars?

因此，你缺乏这些信息所带来的机会成本，比投资金钱去获得教育和经验还要高昂。

So the opportunity cost of you not having this information is more expensive than investing the money to get the education, to get the experience.

但大多数人会想：‘不行，我得存下这五千美金，我怎么可能花在课程、活动、这套书或教育上呢？’

But most people think, Oh no, I need to save my $5,000 I can't possibly spend it on this course or this event or this set of books or this education.

这太荒谬了。

It's ridiculous.

每当你拿起一本书或学习任何新知识时，你的心态都应该是：‘这次在时间和金钱上的投资，我预期的回报是什么？’

Your mentality, whenever you pick up a book or you educate yourself on anything, should be, What is my expected return on this investment of my time and my money?

因为如果我要投资五千美金，我就会期待学到能让我赚回五万美金的东西。如果我带着找到五万美金价值的预期去投入，我就会真的找到五万美金的价值。

Because if I'm going to invest $5,000 into something, I'm going to expect that I learn something and I pick up something that's going to make me $50,000 If I go into it thinking that I'm going to find $50,000 worth of value, I will find $50,000 worth of value.

但如果你只是抱着‘学点东西也不错’的随意心态，你就永远找不到你真正想要的东西。

But if I go into it just thinking, Oh, it'd be nice to learn something and you're casual about it, you're never going to find the thing that you're looking for.

所以当你投资于书籍时，有两件事非常重要。

So when you're investing in books, it's important to do two things.

首先，确保你确实知道这本书的作者有相关数据和成就。

The first, make sure that you actually know that the person that wrote the book has stats.

第二件事是，你要为阅读这本书或参加这个课程所投入的时间和金钱设定预期回报。

The second thing that you're going to do is you're going to set your expected return on the investment of your time and your money from that book or from that course.

因为一旦你这么做了，你就会找到你想要的东西，因为你明确且有意识地知道自己需要什么。

Because as soon as you do that, you will find what you were looking for because you're specific and you're intentional about exactly what you need.

懒惰和拖延正在剥夺你所声称想要的一切。

Laziness and procrastination are robbing you of everything you say you want.

所以，别再等待，别再找借口，做出决定，行动起来，立即执行。

So stop waiting, stop making excuses, decide, move, execute.

赢家不会等到自己准备好了才行动。

Winners do not wait until they're ready.

他们在还没准备好时就开始了。

They start before they're ready.

如果你喜欢这个播客，你绝对不想错过我的新通讯。

If you enjoyed this podcast, you are going to definitely not want to miss out on my new newsletter.

刚刚发布了。

It just dropped.

我刚开始制作这些内容，现在已经着迷了。

I just started creating this content and I am obsessed.

每周都会有一封邮件发到你的邮箱，内容是商业资讯，顾名思义就是如此。

Every single week in your inbox, I'm going to send you business and, which is exactly what it sounds like.

你该如何在生活中的其他事务中挤出时间来跟上时尚、美容、健康等真正重要的领域呢？

How do you fit business and all the other things in your life so that you are up to speed on fashion, beauty, wellness, all things that really matter.

如果你想订阅并获取这份特别礼物和每周的惊喜，请前往 cardomentures.com/news。

If you want to subscribe and get this special gift and weekly treat in your inbox go to cardomentures.com/news.