Why Successful Companies Suddenly Collapse

凯马特、西尔斯、百视达、柯达，在它们的巅峰时期，这些公司都占据主导地位。

Kmart, Sears, Blockbuster, Kodak, at their peak, these companies dominated.

它们都是家喻户晓的名字。

They were house hold names.

但发生了什么？

But what happened?

在我们这里，我们常说：在它出问题之前，先主动打破它。

Well, around our place, we say break it before it's broken.

仅仅因为我们一直用某种方式做事，或者只有一条产品线，并不意味着这就是我们唯一能做的事。

Just because we've always done it one way or had one product line doesn't mean it's the only thing we can do.

我们对如何做事或使用什么工具来接触和服务客户持中立态度。

We're agnostic on how we do it or what we use to get to and serve the customer.

但我们对我们的价值观绝不中立。

What we're not agnostic about are our values.

我们绝不会对是否充满热情地确保在当今世界为客户提供最佳体验这件事持中立态度。

We're not agnostic about being really passionate about making sure in the current world that we deliver the best to customer.

那些公司，嗯，它们违背了这一点。

Those companies, well, they violated that.

它们变得安逸了。

They got comfortable.

同样的事情也可能发生在你我身上。

And the same can happen to you and me.

在本期节目中，EntreLeadership的约翰·德洛尼剖析了巅峰表现阶段、需要警惕的预警信号、如何建立企业文化，以及你该如何防止你的企业成为下一个Blockbuster。

On this episode, EntreLeadership's John Delony breaks down the peak performer stage, what warning signs to watch out for, how establish culture, and what you can do to keep your business from becoming the next blockbuster.

我们开始吧。

Let's get into it.

那么，你如何判断一家企业是否进入了巅峰表现阶段？

So how do you know if the business is in the peak performer stage?

因为一切都很顺利。

Because things are going well.

你服务了大量客户，赚了很多钱，业务运行得非常顺畅。

You're serving a lot of customers, you're making a lot of money, and the business is running smooth.

但在幕后，有一些风险。

But behind the scenes, there's some risks.

你的领导团队可能变得过于安逸了。

Your leadership team might have gotten a little too comfortable.

你可能已经松懈了。

You might have taken your foot off the gas.

当初助你成功的紧迫感和拼搏精神，正被一种理所当然和冷漠的态度慢慢取代。

The urgency and scrappiness that got you here is slowly being replaced by entitlement and apathy.

这时，创新会停滞，相关性开始减弱，你开始把事情交给自动运行。

This is when innovation stalls and relevance starts to fade, and you start putting things on autopilot.

作为领导者，你甚至可能开始怀疑自己的角色，怀疑团队是否还需要你。

As a leader, you may even be wondering what your role is and if your team even needs you anymore.

这可能导致你对公司的文化、问责制和使命放松了掌控。

This can cause you to loosen your grip on company culture, accountability, and your mission.

继续假装一切都很美好，是很容易的。

It's easy to keep going as if everything's great.

但如果你不解决这些根本问题，这可能会成为企业内部衰败的开端。

But if you don't address these underlying issues, that can be the beginning of the decay of your business from within.

那么你应该怎么做呢？

So what do you do?

你如何才能不仅生存，而且在这一阶段的商业发展中蓬勃发展？

How do you not just survive, but thrive at this stage of business?

我们将逐步讲解实现这一目标的四个步骤。

We're going walk through the four steps on how to do just that.

第一步，重新连接你的使命。

Step number one, reconnect to your mission.

我们之前讨论过，你的使命是企业的心跳。

We've talked before about how your mission is the heartbeat of your business.

它向你的团队和市场阐明了你存在的理由。

It tells your team and the marketplace why you exist.

如果没有清晰的使命，人们就会失去方向。

Without a clear mission, people just lose focus.

我记得有一次和一位客户聊天，我问他：你们的使命是什么？

I remember a conversation with a client one time when I asked him, What's the mission?

你们企业的宗旨是什么？

What's the purpose for your business?

他回答说：嗯，我们做的是美发护理、轮胎维修和机场服务业务。

And he said, Well, we're in the hair care tire repair airport services business.

我当时就说：什么？

And I was like, What?

这完全说不通。

That makes no sense.

太分散了。

That's so spread out.

他说：是啊，我知道。

And he said, Yeah, I know.

我们业务遍及各处，一团糟。

We're all over the place and it's a mess.

所以别像那样。

So don't be like that.

花点时间彻底弄清楚公司的使命，让每个人都清楚你们的目标是什么。

Take the time to get super clear on your company's mission so everyone knows what you're trying to accomplish.

第二步，花时间反思并做出回应。

Step number two, take the time to reflect and respond.

处于顶尖表现阶段的领导者需要对自己坦诚到残酷的地步。

Leaders in the peak performer stage need to get brutally honest with themselves.

你得问自己：是什么让我们走到今天的？

You gotta ask yourself, what got us here?

我们现在忽视了什么？

What are we neglecting now?

我们正在向哪里偏移？

Where are we drifting?

如果你真的对自己诚实，这些问题的答案可能会让人难受，但它们会成为你重返增长的路线图。

The answers to these questions may sting if you're actually honest with yourself, but they'll be your roadmap back to growth.

第三步，你必须持续激励你的团队。

Step number three, you've got to continue to inspire your team.

能量和灵感总是自上而下传递的。

Energy and inspiration always flow from the top.

如果你不再强化文化，文化就会改变。

And if you stop reinforcing the culture, the culture will change.

事情只会自行恶化。

Things only get worse on their own.

作为领导者，你的角色是首席重复官。

As a leader, your role is to be the chief repeating officer.

我知道你可能讨厌这一点，但事实就是如此。

I know you might hate that, but it's just true.

当一切顺利时，你的首要任务是提醒团队你们为何存在，以及你们将如何获胜。

When things are going great, your number one job is to remind your team why you exist and how you're gonna win.

一遍又一遍地重复你的使命、愿景和价值观。

Repeat your mission and vision and values over and over and over again.

当你开始觉得自己像坏掉的唱片，厌倦了反复说同样的话时，那才说明你讲得还不够多。

When you start feeling like a broken record, when you really get sick of hearing yourself, you're just starting to say it enough.

我们马上回到那一集，但首先，对许多创业者来说，医疗保健是预算中最不可预测的项目之一。

We'll get right back to that episode, but first, for a lot of entrepreneurs, healthcare is one of the most unpredictable line items in the budget.

因此，我想让你了解一下基督教医疗互助组织。

That's why I want you to look at Christian Healthcare Ministries.

CHM不是医疗保险。

CHM is not health insurance.

它是一种经济实惠、基于信仰的保险替代方案。

It's a budget friendly, faith based alternative to insurance.

与不断上涨的保费和不断缩水的保障不同，CHM提供更可预测的月度费用，项目起价仅为每月115美元。

Instead of premiums that keep climbing and coverage that keep shrinking, CHM gives you a more predictable monthly cost with programs starting at just a $115 a month.

更低的月度费用可以释放资金，用于提升利润、扩大团队并重新投资你的业务。

Lower monthly costs can free up capital to build your margin, grow your team, and reinvest in your business.

作为一家基于信仰的组织，CHM与希望医疗支出能体现其价值观的基督教企业家理念一致。

And as a faith based organization, CHM aligns with Christian business owners who want their healthcare dollars handled in a way that reflects their values.

这不仅是节省，更是管家职责。

That's stewardship, not just savings.

CHM 还为希望为团队提供医疗费用分担方案的小型企业提供了团体计划。

CHM even offers a groups program for small businesses that want to provide a healthcare sharing option to their teams.

目前，CHM 正为新会员提供首月会员费 50% 的抵扣优惠。

And right now, CHM is offering new members a 50% credit towards their first month of membership.

请前往 chministries.org/budget 并使用促销码 Entre。

So go to chministries.org/budget and use the promo code Entre.

请前往 chministries.org/budget 并使用促销码 Entre。

That's chministries.org/budget and use the promo code Entre.

现在，让我们回到我们的节目。

Now, let's get back to our episode.

接下来，第四步：在出问题之前主动打破它。

Now, step number four, break it before it's broken.

你必须颠覆市场，也必须颠覆自己。

You gotta disrupt the marketplace and you gotta disrupt yourself.

伟大的公司不会原地踏步而保持卓越。

Great companies don't stay great by sitting still.

它们会重新发明、重新构想，并主动颠覆自己。

They reinvent, they reimagine, they disrupt themselves.

它们选择主动行动，而不是等待市场替它们做出改变。

They do this rather than waiting for the market to do it for them.

坐享其成、任由事情自然发展是很诱人的。

It's tempting to just sit back and let things happen.

现状不错，但你不能就此松懈。

Things are going good, but you can't coast.

你必须持续建设。

You have to keep building.

如果你想让成功持续下去，就必须不断创新、突破和成长。

You have to keep innovating, stretching and growing if you want success to continue.

让我来总结一下。

So let me recap.

重新连接到公司的使命，反思并回应你当前的处境，通过反复强调最重要的事情来激励你的团队，并持续自我颠覆和颠覆市场。

Reconnect to your company's mission, reflect and respond to where you are now, inspire your team by repeating what's most important, and continue to disrupt yourself and the marketplace.

如果你能做到这四点，增长与进步就会变得自然而然。

If you do these four things, growth and progress will become second nature.

每个人都会朝着同一个方向努力，你会专注于正确的事情，同时向市场施加你的影响力。

Everybody will be aligned in the same direction, and you'll be focused on the right things while you are imposing your will on the marketplace.

所以，如果你正处于顶尖表现阶段，恭喜你。

So if you're in the peak performer stage, well, congratulations.

这是一个非常棒的阶段。

That's a great place to be.

你确实打造出了坚实的基础。

You really have built something solid.

如果你希望保持敏锐并持续成长，我建议你预约我们团队的一次三十分钟对话，帮助你明确愿景，发现阻碍你的因素，并确定下一步该怎么做。

And if you wanna stay sharp and keep growing, then I want you to sign up for a thirty minute conversation with our team to help you get clear on your vision, discover what's holding you back, and decide on what your next step needs to be.

只需点击节目说明中的链接即可。

Just click the link in the show notes.

如果你意识到自己可能还不在巅峰表现阶段，那也没关系。

And if you realize you may not be in the Peak Performer Stage, that's okay.

但请看一下我们之前关于开拓者阶段的视频，我们也会在下方提供链接。

But check out the video that we did previously on the Trailblazer Stage, we'll link to that below also.

当你的业务处于舒适区时，实际上你正处于危险区。

When your business is in the comfort zone, you're actually in the danger zone.

在巅峰表现阶段，很容易否认存在问题，尤其是当收入看起来不错、团队运转顺畅、一切似乎都正常时。

At the peak performer stage, it's easy to deny that there's a problem, especially when the revenue looks good, the team's humming along, and nothing seems broken.

但这就像忽视汽车发出的异响。

But that's like ignoring a weird sound coming from your car.

它今天可能不会让你停下，但如果你不处理，将来会付出代价。

It might not stop you today, but if you don't deal with it, it'll cost you later.

记住，在商业中，真正的危险不是失败，而是认为自己不会失败。

Remember, in business, the real danger isn't failure, it's thinking you can't fail.

所以，别太安逸了，朋友们。

So don't get too comfy, folks.

舒适区是小憩的好地方，但绝不是领导的合适之地。

The comfort zone is a great place for a nap, but it's a terrible place to lead from.

保持专注，持续成长，这才是带领你的企业与团队走向卓越的方式。

Stay intentional, keep growing, that's how you lead your business and your people well.

如果你喜欢今天的节目，别忘了点赞、分享并订阅，获取更多优质的领导力内容。

If you've enjoyed today's episode, be sure to like, share, and subscribe for more great leadership content.

我是您的主持人戴夫·拉姆齐，欢迎收听《企业家领导力》。

I'm your host, Dave Ramsey, and this is EntreLeadership.