How to Generate 10X More Leads Now Plus Celebrating the 300% Growth of LaserSKN.com Tattoo Removal with Clay Clark

轰！

Boom.

震动全场，火之国。

Shake the room, fire nation.

我是JLD，欢迎收听《创业者在燃烧》，本节目由All-in-One销售与营销平台HighLevel赞助播出。

JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform.

今天，我们会深入解析如何现在就实现十倍的潜在客户增长，同时庆祝Laserskn.com激光去纹身业务实现了300%的增长。

Today, we'll be breaking down how to generate 10 x more leads now and celebrating the 300% growth of laserskn.com tattoo removal.

为了带来这些重磅观点，我请来了Clay Clark，他现在就在Elfire演播室。

And to drop these vibe bombs, I have brought Clay Clark in the Elfire Studios.

Clay是Five Kids的联合创始人，也是六次登上iTunes排行榜榜首的《Thrive Time Show》播客主持人，2007年俄克拉荷马州小企业管理局年度企业家，整个人简直无可挑剔。

Clay is the cofounder of Five Kids, the host of the six times iTunes chart topping thrivetimeshow.com podcast, the 2,007 Oklahoma SBA entrepreneur of the year, and he is just an amazing human being overall.

我和这家伙相处了很长时间。

I spent a lot of time with this guy.

今天我们会聊一聊为什么潜在客户是生命线，如何打造即插即用的获客系统，规模化运营，聚焦关键指标，还有更多内容。

And today, be talking about why leads are the lifeblood, turnkey lead generation, systems at scale, measure what matters, and oh, so much more.

衷心感谢Clay和我们的赞助商支持本期节目。

And a big thank you for sponsoring today's episode goes to Clay and our sponsors.

火之国，你的生意遇到瓶颈了吗？

Fire Nation, is your business stuck?

欢迎加入埃里克·特朗普和Clay Clark，在11月5日至6日于俄克拉荷马州塔尔萨举办的全美评分最高的商业大会上一起学习。

Join Eric Trump and Clay Clark at America's Highest rated Business Conference November fifth and sixth in Tulsa, Oklahoma.

了解那些已帮助成千上万创业者取得成功的实战系统，详情请访问thrivetimeshow.com/eofire。

Learn the proven systems used to create thousands of success stories today at thrivetimeshow.com/eofire.

现在就去thrivetimeshow.com/eofire申请改变人生的门票吧。

Again, request life changing tickets today at thrivetimeshow.com/eofire.

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If you are building a real business, you need real infrastructure.

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立即免费试用30天，获取我专属的增值礼包，包括与我一对一15分钟私聊等更多福利，访问highlevelfire.com。

Get a thirty day free trial and my full bonus stack that includes a fifteen minute private call with me and much more at highlevelfire.com.

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Highlevelfire.com.

好了，Fire Nation的朋友们。

Alright, Fire Nation.

我们到了，今天再次请来Clay Clark，让他尽情发挥，不断输出干货，这正是他的风格。

We are here, and I get to bring back Clay Clark once again to just rock the mic, to just drop value bombs because that's what this human being does.

他总能带来实实在在的价值，当然，今天我们还请到了一位优秀的嘉宾，她是Clay Clark的忠实客户。

He drops value bombs, and, of course, we've brought a great guest who is a great client of Clay Clark.

我想先聊聊线索对生意有多关键，因为Clay你常说，没有线索，生意根本做不起来——这一点我完全认同。

And I wanna start off by talking about how leads are the absolute lifeblood of businesses because, Clay, you're actually known to say that without leads, you simply won't succeed, which which, of course, I subscribe to, I agree with.

那我们就来深入谈谈，为什么获客是所有成功企业的根基，以及你是怎么帮助Eliza在她的业务中把这一点做到极致的。

So let's talk about why lead generation is the foundation of every successful business, and, of course, how you've made sure that Eliza crushes this in her business.

Eliza的公司叫laserskn.com，就是laserskn.com。

Well, you know, Eliza has a business called laserskn.com, laserskn.com.

laserskn.com。

Laserskn.com.

这是一家纹身去除业务。

It is a tattoo removal business.

而且说实话，这还挺时髦的。

And and, you know, one could argue it's on trend.

现在这个产品正好契合了一个很好的市场。

One could argue it's it's it's a good product for a great market right now.

很多人身上都有纹身。

A lot of people have tattoos.

他们想把纹身去掉。

They wanna get them removed.

真让人惊叹。

One could say, wow.

你真是抓住了市场时机。

You've really timed the market.

真让人惊叹。

One could say, wow.

你确实具备一套非常对口的技能。

You really have a skill set that's relevant.

真让人惊叹。

One could say, wow.

你所在的爱达荷州库尔德莱恩地区，特别需要这项服务。

You're in a part of America, Coeur D'Alene, Idaho, that really needs this service.

但如果你拿不到潜在客户，这一切都白搭。

However, none of that matters if you don't have leads.

我觉得很多创业者，JLD，如果听了播客、看了自助书籍，还有我们常推荐的那些东西，就会以为：既然我有这么好的产品和服务，它自然就会卖出去。

And I think what happens is a lot of entrepreneurs, JLD, if they listen to, you know, podcasts and read self help books and all the things that we would recommend, and then they go out there and they think, well, then now that I have a great product and a great service, somehow it's gonna sell itself.

但归根结底，不管你产品多好、服务多棒，如果没法持续吸引到目标客户，一切都是空谈。

But at the end of the day, it doesn't matter how good your product or service is if you're not able to sustainably generate leads from your ideal and likely buyers.

说白了，没客户，才是导致破产的关键原因。

In fact, that's the key to bankruptcy is not having leads.

这话太对了。

I love that.

如果我的生意没有潜在客户，我们根本撑不到第十四年，Fire Nation。

And one thing that I will definitely say that if I didn't have leads into my business, we wouldn't be here after fourteen years, Fire Nation.

如果你的生意没有潜在客户，你会听这个节目吗？

If you didn't have leads in your business, would you be listening to this show?

你之所以在听，大概就是因为想学怎么获取客户。

Well, probably because you would wanna learn how to get leads.

我常说的是，你得成为某个真实问题的最佳解决方案，关键在于——在一个增长中的行业里。

And I always love to say, you need to become the number one solution to a real problem, and here's the key phrase, in a growing industry.

你猜怎么着？

And guess what?

就像Clay多次提到的，脱纹身这个领域，完全可以算作一个正在增长的行业。

As Clay mentioned multiple times, you know, this could be considered a growing industry, tattoo removal.

那你具体为Eliza做了什么？或者正在做什么？这些是Fire Nation需要知道的。

So what exactly have you done, are you doing with Eliza that Fire Nation needs to know about?

关于Eliza，我想先夸她几句。

Well, with Eliza, you know, with her business, I wanna brag on her for a second.

她特别愿意学习，也非常勤奋，做得非常好。

She's super coachable, super diligent, does a great job.

我们目前在四个主要方面帮她，虽然有人可能会说有五十个细节，但今天我想重点讲这四个。

And so you have these these four different areas we're helping her with simultane one can argue there's 50 different areas, but there's four major ones I wanna focus on today.

第一是帮她以一种一揽子解决方案的方式获取客户线索。

One is helping her generate leads in a turnkey way.

不需要她挨家挨户地去搞人脉推广来拉客户。

It doesn't require her to go door to door networking with people to generate leads.

也不需要她去LinkedIn上到处找需要脱纹身的人。

It doesn't require her to rely on going on LinkedIn and finding people that need tattoo removals.

更不需要她没完没了地在社交媒体上发帖。

It doesn't require her, you know, posting endlessly on social media.

所以，确实存在一种省心省力的获客方式。

So there's there's a turnkey way to generate leads.

第二是帮她建立一套成熟的运营体系，让业务能够顺利扩张。

The second is we're implementing proven systems so she can scale the business systems and processes.

第三个方面是，她正在成为时间管理的专家。

The the third area is she's becoming a time management expert.

我是说，她现在对如何安排好每一天的每一分钟都特别讲究。

I mean, she is becoming very fastidious about how she manages every single second of her day.

最后一个方面是，我们必须搞清楚数字。

And then the final area is we gotta know the numbers.

我们必须掌握财务数据。

We gotta know the accounting.

至于伊莉莎，她特别愿意接受指导，合作起来非常棒。

And with Eliza, she's so coachable, so great to work with.

但让她清楚自己的财务数据非常重要。

But having her know her numbers is very important.

这非常关键，她现在已准备好在美国各地开设更多分店。

It's very imperative, and she's to a place now where she's gonna be opening up other locations all throughout These United States.

当有人联系想加盟 laserskn.com 的门店时，第一个问题通常是：嘿。

And the first question that someone asks when they reach out to want to license a laserskn.com location, they say, hey.

我不想自己开一家分店。

I don't wanna open up my own location.

他们想知道，说到底，每进来一美元能带来多少利润。

They wanna know, you know, at the end of the day, how much profit is generated for every dollar that comes in.

这些确实是特别重要的事情。

I mean, these are really important things to know.

还有，Eliza，我很想听听你的看法：首先，你是怎么听说Clay的？

And and, Eliza, I would love to hear from your perspective at this time of number one, like, how'd you first hear about Clay?

是什么让你决定和他以及他的团队通一次电话？在我们聊过的这些话题上——比如获客、一站式系统、真正能规模化运营的流程——你最大的突破是什么？

What made you decide to jump on a call with him or and and his team, and what have been some of the biggest breakthroughs on these topics that we've been talking about with generating leads, turnkey, you know, systems that are actually able to scale?

你来说说吧。

Take it away.

天哪。

Oh man.

其实我还记得，刚开这家店的时候，我和我爸聊过一次。

Well, actually I remember having a conversation with my dad when I first opened this business.

我自己一手把这一切建起来的。

I I built it all myself.

我刚开始做这个生意的时候才二十岁，那时候我觉得自己方方面面都做得挺对的。

I was, like, 20 years old when I started this, and, I was like, man, I, you know, I feel like I'm doing everything right.

我对自己做的事很有信心，但生意上的事，我知道的还远远不够。

I'm really good at what I do, but I don't know everything that there is to know about business.

我当时在找一位教练，我爸爸已经关注克莱好几年了，我本来在看别人，但他建议我：要不咱们先试试看？

And I was looking for a coach and, my dad had been following Clay for for several years and I was looking at somebody else, and my dad was like, well, you know, let's let's give this a go.

去参加他的一场大会，见个面，看看合不合适。

Let's go to one of his conferences and take a look, you can meet each other and see if this is gonna be a good fit.

我第一天走进大会现场，一进门就感觉：对，就是这儿了。

As soon as I walked through the door the first day of that conference, I was like, oh, this is it.

这正是我需要的那种氛围。

This is exactly the energy

我需要的。

I need.

每一个话题都是我当下最需要学的。

And every topic was was exactly what I needed to learn about.

这跟他播客里说的完全一模一样。

It's exactly what he says on his podcast all the time.

这才是真正务实的商业方法。

It's a business without the BS.

和Clay合作以来，我们取得了太多成功。

So we've had so many wins from working with Clay.

我想上回我们已经聊过这个了。

I think we talked about it last time.

相比没和Clay合作的时候，我们季度营收增长了三倍，今年第一季度更是惊人。

But we've we've had like a 300% increase in gross revenue quarter over quarter compared to, you know, when I wasn't working with Clay versus first quarter of this year, it's been amazing.

关键就在于简单高效的系统和流程。

It's all about easy systems and processes.

这里就我一个人在打理。

Like I'm not I'm the only person that works here.

我一个人打理整个生意。

I run this whole business.

我是激光方面的专家。

I'm the laser specialist.

所有预约我都亲自安排，但一点不觉得累。

I take all the appointments and book everything, and I'm not breaking my back doing it.

每天我都会坚持做几件事，每周一我还会和教练团队开会。

It's been, you know, there's a couple of things I do every single day with consistency and I have my my coaches meeting every day or every Monday.

我们反复执行一些简单的流程，正是这些让生意实现了爆炸式增长。

And there's just simple processes that we do repeatedly that that work and that have grown this business just exponentially.

还有，伊莉莎，我们最喜欢听具体的例子。

And, Eliza, we love specifics.

首先，我参加过克莱的两场大会，还上台发言，深度参与其中，我可以保证，那些活动真的特别棒。

So number one, I can tell you I've been to two of Clay's conferences, and I've actually been able to speak at them and just be really involved with them, and I can just vouch that they are incredible Fire Nation.

我的意思是，这些大会真的非常出色。

So, I mean, these these are great conferences.

这里一点水分都没有。

There's, like, there's no BS here.

你从他们那儿得到的回报，明眼人都看得出来。

You know, you're just getting great value from them for obvious reasons.

埃利亚斯，我特别想听你说说，以前没跟克莱合作的时候，你哪些事没做，后来一上手就立刻见效，尤其是在获客和系统方面？

And what I really wanna kinda get from you, Elias, is, like, what weren't you doing before working with Clay that you very quickly started doing that made a massive impact around this, around the leads, around the systems, etcetera?

哦，维苏姆这个工具太关键了。

Oh, well, Visum was huge.

我刚认识克莱的时候，连谷歌商家页面都没有。

I don't even think I had a Google Business listing when I met Clay.

我根本不知道怎么获取客户线索。

I had no idea how to generate leads.

那时候主要靠口口相传。

I was kind of just relying on word-of-mouth for a lot of it.

就像二三十年前那样，一个人告诉另一个人。

And that's how, you know, it was, like, well, twenty, thirty years ago, somebody tells somebody else.

你的纹身怎么了？

What happened to your tattoo?

已经去掉了。

Oh, got it removed.

怎么去掉的？

How do get it removed?

这确实是个不错的方法，但我们现在生活在一个可以大幅放大这种获客方式的时代。

Oh, that's a great way to do things for sure, but we do live in a world where we can amplify that kind of lead generation.

所以，你是怎么把这一点发挥到极致的？

So kinda talk about how did you make the most of that?

Visum 真的特别关键。

Oh, Visum was huge.

我们和 Clay 合作时最常做的，就是打造一个三位一体的营销体系，重点是尽可能占领 Google 搜索结果，比如你得给你的 Google 商家主页添加照片。

That's the thing that we we do the most here with with Clay is a three legged marketing store where we're, you know, we try to to dominate Google as much as possible, which is, you know, you you have to add photos to your Google business listing.

还得收集评价，这特别重要。

You have to get reviews, which are super important.

我们先聊聊评价吧。

Let's stick on reviews for a second here.

我买东西几乎完全看评价。

I mean, literally make every buying decision based off of reviews.

每一个都是。

Every single one.

我会想，哪家Airbnb的评价最多最好？

I'm like, which Airbnb has the most and best reviews?

哪个亚马逊商品的评价最多最好？

Which Amazon product has the most and best reviews?

哪家餐厅？

Nobody which which restaurant?

但这点特别关键。

But that's a huge one.

哪家餐厅？

Which restaurant?

这本来是很容易做到的事，但他们却做得一塌糊涂。

And that's such low hanging fruit, and they're terrible at it.

简直糟糕透了。

So terrible at it.

所以当你擅长这些的时候，就像火之国一样，生意自然就来了，而且会越滚越大。

And so when you're good at this stuff, Fire Nation, you just win business, and it's this compounding effect.

就像一个从山坡上滚下去的雪球。

It's a snowball going down the hill.

克莱，你来聊聊吧。

So, Clay, jump in here.

你当初在帮伊莉莎的生意做改进时，最让你兴奋、效果最明显的举措是什么？

Like, what were you really excited about being able to implement into Eliza's business that just made this huge impact?

我先试着冷静一下。

Well, I'll try to calm down for a second.

但我一见到伊莉莎，就立刻觉得她是个特别踏实肯干的人。

But when I met, Eliza, I knew right away she's a diligent doer.

她记笔记可认真了。

You know, she's taking notes fastidiously.

她参加了那个会议。

She is at the conference.

你看着她，作为演讲者，你扫一眼全场就能知道谁在认真听。

You look her in you look at the you it's kinda wild, but as a speaker, you can scan the room Yeah.

你能看出谁在记笔记。

And you can see who's taking notes.

这位女士一直在记笔记。

And this woman is taking notes.

她是全身心投入的。

I mean, she is all in.

她不仅精神集中，身体也完全在场，我觉得这真是个好兆头。

She's mentally and physically present, and I'm thinking that this is a great sign.

我见了她家人。

I met the family.

这些人真不错。

These are great people.

然后我会问，你平时做哪一行？

Then I ask, what do you do?

你的核心业务是什么？

What is your core niche?

一听到纹身去除，我就觉得，哇，真有意思。

When I hear about tattoo removal, I'm thinking, oh, wow.

这个行业正在兴起，因为越来越多的人——包括我身边的朋友，还有不少名人——都在说：其实吧，

This is a growing industry because you're seeing more and more people that I know in my own life and more and more celebrities saying, you know what?

我挺喜欢大部分纹身的，但就是想把某一个或某几个去掉。

I like the majority of my tattoos, but I wanna remove this tattoo or that tattoo.

这事儿现在越来越多人在聊了。

And you're it's becoming a household topic.

已经成了全世界都在关注的话题。

It's becoming a a top of mind topic for the world.

我当时就想，真不错。

So I thought, wow.

这是一个前景很好的细分领域。

A great product niche that's growing.

对方很有头脑。

You have somebody who's sharp.

这事儿应该不难做。

This is gonna be easy.

后来我问她，你们主要在哪儿做生意？

And then when I asked, well, where are you doing business?

她说在爱达荷州的科达伦。

She says Coeur D'Alene, Idaho.

我有不少客户在爱达荷州，心想，这市场真不错。

And I have many clients that are in Idaho, and I thought, what a great market.

那边的市场其实挺不错的。

I mean, there's a a nice market there.

所以，第一步我们做的就是坐下来一起谈。

So, again, step number one we did is we we we sat down together.

我们做了一个13项评估。

We did a 13 assessment.

她上了thrivetimeshow.com这个网站。

She went to thrivetimeshow.com.

她预约了一次免费的13项评估。

She scheduled a free 13 assessment.

我们约好了时间，一聊就马上明确了。

We scheduled that, and we went over, and we we we determined right away.

听好了。

Listen.

没有潜在客户，你是不可能成功的。

Without leads, you're not gonna succeed.

我们的想法完全一致。

We we're on the same page.

第二点，我们说，得弄个一揽子方案来获取潜在客户，这样你就不用每天花一整天时间，这个平台那个平台地跑，发帖发到抖音、脸书和Instagram上。

Point number two, we said, let's come up with a turnkey way to generate leads so that way, you know, you don't have to spend your entire day every day going network to network, person to person, posting on TikTok and Facebook and Instagram.

很多人整天泡在社交媒体上发帖，就为了换来一两个潜在客户。

You know, a lot of people, spend their entire day posting endlessly on social media to try to generate one or two leads.

我们要设计一个一揽子方案，让你能同时获得时间自由和财务自由。

Let's make a turnkey way where you can create time freedom and financial freedom.

然后她提到了Vism。

And so she mentioned Vism.

Vism到底是什么意思？

What does Vism stand for?

我们教了她V-I-S-M这套系统。

We taught her the system of v I s m.

V。

V.

每周都要发布一条真实客户的视频证言。

Every every week, we gotta post a video testimonial from a real client.

I。

I.

我们需要收集真实客户的前后对比图片。

We need to gather images of before and afters with real clients.

S。

S.

我们必须撰写原创的搜索引擎内容，用HTML格式。

We gotta write search engine content that is original content, HTML content.

至于M，我们需要收集更多谷歌评价。

And m, we have to gather more Google reviews.

在后台，我的团队会做诊断测试，确保网站持续更新。

In the background, my team is gonna do the diagnostic tests to make sure that the website is constantly updated.

第三点，我们在这里对JLD的做法是：我们说，嘿。

Point number three, what we did here, JLD, is that we said, hey.

让我们从结果倒推，先想好终点。

Let's let's let's begin with the end in mind.

我们要确保建立的这套体系，即使不是你本人，而是想找创业机会的人，也能开一家你的分店，做出类似的成绩，因为我们是在打造一个可复制的模板。

Let's make sure that we build the system in a way that somebody who's not you, who maybe is looking for a business opportunity, that they could open up one of your locations and produce similar results because we're building a blueprint.

我们正在建立各种系统、检查清单和流程，包括书面脚本、标准化邮件和清晰的工作流程。

We're building systems and checklists and processes, written scripts, written emails, documented workflows.

别人一提到‘系统’，我就想把内容说得更具体些。

When people say systems, I wanna put some meat on the bone there.

就是一步步写清楚怎么去纹身、怎么让客户惊喜、怎么促成成交的流程。

It's written down step by step processes to remove tattoos, to wow customers, to close the deals.

那些具体的书面流程和系统到底是什么？

What what are the written processes and systems?

第四点，我们真得在时间管理上做到顶尖。

And then point number four is we really wanna become a master of time management.

掌握时间管理太重要了，我们必须成为这方面的专家。

It is so important that we become experts at managing time.

你明白吧？

You know?

你提到过一些全球最畅销的作家，比如拿破仑·希尔、约翰·麦克斯韦、齐格·齐格勒，还有托尼·罗宾斯。

You you talk about, some of the world's best selling authors, whether it be Napoleon Hill or John Maxwell or Zig Ziglar or Tony Robbins.

他们总是强调时间管理的重要性。

They're always harping on time management.

因为如果你管不好时间，其他事情也根本无从谈起。

Because if you can't manage your time, you really can't manage anything else.

安排进去的事，才真正能完成。

What gets scheduled gets done.

引用罗伯特·清崎的话，他特别喜欢说这句话，拉丁文的意思是：看一个人做什么，而不是听他说什么。

To quote Robert Kiyosaki, he loves talking about, which means in Latin, it means watch what someone does, not what they say.

你看《圣经》里的《雅各书》，也说要做行道的人，不要只做听道的人。

If you look at the bible, the book of James, it be a doer, not just a hearer.

要是引用里根的话，就是：信任，但要核实。

If you wanna quote Ronald Reagan, trust but verify.

归根结底，重要的不是你说了什么，而是你实际做了什么。

At the end of the day, it's all about what you do, not what you say you're going to do.

所以通过同时实施所有这些系统，她能够产生300……你是说三倍吗？Eliza，我不想夸大其词。

And so by implementing all those systems simultaneously, she's been able to generate a 300 did you say you're three Eliza, I don't wanna exaggerate.

我想你说的是比去年同一时期增长了3倍。

I think you said you're three times up more than the same time last year.

这是准确的吗？

Is that accurate?

是的。

Yeah.

去年的这个时候。

Same time last year.

我们做到了比之前多出300%。

We've done we've done the 300% more.

比如，当我们拿到2026年第一季度的数据时，发现相比去年第一季度增长了300%。

Like, when we got our our numbers back from our first quarter of twenty twenty six, it was a 300% increase from last, last year's first quarter.

Wildfire Nation的听众们，我想你们已经能猜到接下来要说什么了。等我们感谢完赞助商回来，还有更多干货等着大家。

Wildfire Nation, I think you can see where this is heading, and we have so much more gold coming when we get back from thanking our sponsors.

火之国，你的生意遇到瓶颈了吗？

Fire Nation, is your business stuck?

11月5号到6号，来俄克拉荷马州塔尔萨参加全美评分最高的商业大会，聆听埃里克·特朗普的分享。

Join Eric Trump at America's Highest Rated Business Conference November fifth and sixth in Tulsa, Oklahoma.

了解那些造就了成千上万百万富翁的成功体系。

Discover the success systems that have been used to create thousands of millionaire success stories.

看看成千上万个真实案例和见证，他们和你一样，通过克莱·克拉克的指导实现了财务自由，详情请访问thrivetimeshow.com/eofire。

See thousands of success stories and testimonials from real people just like you who Clay Clark has mentored and coached into prosperity at thrivetimeshow.com/eofire.

克莱的商业辅导项目按月付费，费用还不到雇一名最低工资员工的成本。

Clay's proven business coaching program is month to month, and it costs less money than hiring a minimum wage employee.

没错，按月付费，费用还不到雇一名最低工资员工的成本。

Yes, it's month to month, and it costs less money than hiring a minimum wage employee.

今天就登录thrivetimeshow.com/eofire，预约克莱·克拉克本人为你提供免费的13分钟专属评估。

Schedule your free personal 13 assessment with Clay Clark himself today at thrivetimeshow.com/eofire.

由于克莱只接受160名学员，且每场商业大会仅限300人参加，你将有机会直接与克莱互动，亲眼见证数千个真实成功案例，并了解如何参加Thrivetime Show的两天线下工作坊，现场还有足球明星兼企业家蒂姆·蒂博尔特和特朗普总统的儿子埃里克·特朗普现身分享，立即访问thrivetimeshow.com/eofire。

Because Clay only takes on 160 clients and only allows 300 attendees to each business conference, You will interact with Clay directly, see thousands of real success stories, and learn about attending the ThriveTime Show two day in person workshops featuring football star and entrepreneur Tim Thibault and President Trump's son, Eric Trump, today at thrivetimeshow.com/eofire.

成为下一个成功案例，立即预约免费咨询，申请门票参加克莱·克拉克下一场商业大会，现场见证足球明星兼企业家蒂姆·西博尔特和特朗普总统之子埃里克·特朗普的分享，访问 thrivetimeshow.com/eofire。

Become the next success story, schedule a free consultation, and request tickets to join football star and entrepreneur Tim Thibault and president Trump's son, Eric Trump, at Clay Clark's next business conference today at thrivetimeshow.com/eofire.

火之国，如果你真在做生意，就得有真正的基础设施。

Fire Nation, if you are building a real business, you need real infrastructure.

所以 HighLevel 才是《企业家在燃烧》的官方合作伙伴。

That is why HighLevel is Entrepreneur on Fire's featured partner.

HighLevel 提供网站搭建与托管、营销漏斗和落地页、邮件营销、预约管理、支付处理、课程与会员系统托管，还有更多功能。

HighLevel gives you a website builder and hosting, funnels and landing pages, email marketing, appointment scheduling, payment processing, course and membership hosting, and so much more.

你需要的一切，全都集成在一个平台里。

Everything you need to succeed all under one roof.

不用东拼西凑。

No duct tape.

不用同时折腾五个不同的系统。

No juggling five platforms.

只用一个简洁高效的系统打理你的生意，而且他们获奖的 24/7 客服团队，随时为你保驾护航。

Just one clean system for your business, and their award winning 247 support has your back when you need it most.

当你在 highlevelfire.com 注册时，还能获得我独家的附加资源包：30天免费试用、与我本人JLD的一对一15分钟私聊、每周直播办公时间的入场资格、我的电子书《通往非凡成功的共同路径》、我的50天行动路线图，还有更多内容。

When you sign up at highlevelfire.com, you also get my exclusive bonus stack, a thirty day free trial, a private fifteen minute call with me, JLD, access to my weekly live office hours, a digital copy of my book, The Common Path to Uncommon Success, my fifty days to something execution road map, and more.

赶紧访问 highlevelfire.com，今天就开始打造你的事业吧。

Visit highlevelfire.com and start building your something today.

Fire Nation，这才叫关注真正重要的事。

Fire Nation, that's called measuring what matters.

克莱伊经常提到这一点——关注你真正珍视的东西，追踪正确的指标，比如时间管理，他刚才说的那些全都是。

And, I mean, this is something that Clay talks about a lot measuring what you treasure and tracking the right metrics, measuring time management, all the things he's just been talking about.

所以，伊莉莎，我想把话题转回给你。

So Eliza, I kinda wanna throw it back to you.

除了我们之前聊过的那些，比如早上起床去上班，你日常在业务中具体追踪哪些关键数据？

Beyond the things we've already talked about, like, you get up in the morning, you go to work, what are the main things you're measuring day to day in your business?

我知道你关注评价，还有这些方方面面，但具体有哪些是你以前没留意、自从和克莱伊合作后才开始重视、觉得真正改变局面的指标？

I know it's the reviews, I know it's all these, but what specifically are you measuring that you really feel like is a game changer that you weren't measuring before you started working with Clay?

确实有好几项。

A couple of things for sure.

我越来越忙了，这其实特别好，时间变得尤其关键。

As I get busier and busier, which I am, which is fantastic, time is huge.

我的所有预约都严格控制在三十分钟，特意这样安排，就是为了最大化效率。

Almost all of my appointments take exactly thirty minutes and I've designed them that way so I can be as efficient as possible.

当然，我们还会盯住评价，每周都希望拿到固定数量，保持稳定，这样才能和持续发布图片相配合，让生意保持热度。

The other thing we measure of course are reviews, I want to get a certain amount every week, I want that to be consistent, consistent with posting images so that my business is still relevant.

这些确实是最重要的，但除此之外，我们也会主动跟进客户，确保他们满意。

And those are really the biggest things too, but besides that also, we want to check-in with our clients and make sure that they're happy.

如果发现谁不太开心，需要调整的地方，我们立刻改，这样才能拿到五星好评。

And if we need to be doing something differently that someone's not super pleased about, we need to shift that immediately so that we get those five star reviews.

说到底，最关键的指标就一个：大家开不开心？

That's kind of the the biggest metrics are, is everybody happy?

我们有没有拿到评价？

Are we getting reviews?

时间管理得怎么样？

Is the time being managed well?

这些都需要具备可扩展性。

That's those are all things that you need to be scalable.

我对此很好奇，因为我觉得现在有很多听众，他们经营的生意类型各不相同。

Now this is something I have a curiosity on, because I think there's a lot of people listening right now, and they're running obviously very different forms of businesses.

但他们听到后可能会想：你怎么能把每次预约都控制在三十分钟呢？

But they're hearing and they're like, well, how do you keep a single appointment to thirty minutes?

我见过纹身，小的像一只小瓢虫，大的能占满整个后背，画的是一头狮子。

I mean, I've seen a tattoo the size, you know, of a little ladybug and one the size of, like, you know, the entire back that's a lion.

既然纹身大小和密度差异这么大，你怎么能保证每次预约都正好三十分钟呢？

So how do you keep each individual appointment at thirty minutes when obviously there's just a crazy amount of different size and I'm sure density of tattoos?

一般来说，我们每三到五秒能完成大约一平方英寸的纹身。

Well, for the most part, we're able to cover about one square inch every three to five seconds.

所以即使纹身比较大，三十分钟也刚刚好。

So even if we're doing a larger tattoo, thirty minutes has kind of been perfect.

如果只是像婚戒这么小的图案，其实几分钟就完成了。

So if I'm doing something super small like a wedding band, it really only takes a couple of minutes.

所以这个预约可能是十到十五分钟，但我还是会额外留出十五分钟，以防万一。

So that appointment could be, you know, ten or fifteen minutes long, but then I have an additional fifteen minutes, you know, for that appointment just in case.

三十分钟已经是最长的了，而我每次咨询都会预留四十五分钟。

Thirty minutes is really the longest that it takes, and I always leave about forty five minutes for our consultation.

咨询环节，所有表格我们都已经标准化了，用的都是固定的流程，差不多正好十到十五分钟，然后预约时间固定为三十分钟。

So consultation, all the paperwork we've gotten down, we use the same, you know, scripts for everything, and so that takes ten to fifteen minutes almost exactly, and then we have a thirty minute window for an appointment.

我不确定你以前是不是这么经营生意的，但我认识的很多人都是这么做的：早上开门，把招牌一翻，就等着客人上门，心里没底，谁会进来呢？

So I don't know if this is how you used to run your business, but I know a lot of people's businesses typically were run this way, which is like, you wake up in the morning, you open the door, you flip around the sign, and now it's open for business, and you're like, okay, who's gonna walk in the door?

这种做法叫混乱。

Like, that's called chaos.

你根本不知道会发生什么。

Like, you just don't know.

是会有十个人进来吗？

It's like, are 10 people coming in?

还是只有一个人进来？

There's one person coming in?

克莱伊特别擅长把人们从混乱带入可预测的状态。

And one thing that Clay's great at is taking people from chaos to predictability.

我说，伊莉莎，你觉得被动经营生意和有系统、有结构地经营，最大的区别是什么？比如突然来了十五个人。

I mean, what would you say, Eliza, is the biggest difference between operating a business reactively, which is just like, oh, 15 people just showed up.

他们直接拉来一整车的人。

They just dropped a bus of people.

除了靠系统和流程来发展业务之外，还有什么不同？

Other than, you know, running a business that grows through systems and structure?

天哪。

Oh my gosh.

首先，得有个日程表。

Well, a calendar, first of all.

如果我要安排预约，就得清楚具体时间，不能只是随便什么时候到就什么时候开始。

If I'm gonna be scheduling appointments, I have to know when they are and not just show out show up at a certain time.

如果我每天九点到、五点走，那会浪费大量时间，其实我可以利用这些时间去见其他创业者，比如参加‘梦想一百’活动，或者安排做播客。

If I am just showing up at nine and staying until five every day, that can be so much wasted time where I could go out and be meeting other business owners for like Dream one hundred or doing things like this where I can schedule a podcast.

如果我完全不知道谁什么时候来，那确实如你所说。

If I have no idea when anybody's going to come in, then that's, you're right.

那就是彻底的混乱。

It's exact chaos.

另外特别有帮助的是，我开始用待办清单。

The other thing that's helped a ton, is having a to do list.

如果我不清楚自己该做什么、什么时候做，事情就根本不会完成。

If I don't know, you know, what I need to get done and when I need to get it done, then it it just straight up doesn't get done.

Clay，关于从混乱到可预测这个主题，你还有什么想补充的吗？

Clay, what do you wanna add to this specific theme, chaos to predictability?

对。

Yeah.

说起来有意思的是，我教Eliza的这套方法，其实和我教mlkdentistry.com那群人的完全一样。

Well, you know, this is what's wild is the system that I'm teaching, Eliza is the same system that I taught the great folks at mlkdentistry.com.

这是一家儿童牙科诊所。

So this is a pediatric dentistry.

我教给布赖恩·惠特洛克医生和他的整容手术团队的，也是这套系统。

This is the same system that I taught, doctor Brian Whitlock and his cosmetic surgery team.

我教给俄克拉荷马城整容外科医生的，还有迈阿密合作的整容外科医生，用的都是同一套系统。

This is the same system that I taught the cosmetic surgeons in Oklahoma City, the cosmetic surgeons in Miami I work with.

我的意思是，这些系统就是为了让你的生活结出成果。

I mean, these systems are designed to create fruit in your life.

对JLD来说，我关注的是投资回报率。

And and for JLD, what I what I look at is return on investment.

所以埃莉扎每个月要付我1700美元。

So Eliza is paying $1,700 per month.

这就是我收取的咨询费用。

That's what I charge as a as a consulting fee.

你可能会问，我每个月付1700美元，到底能得到什么？

And you say, if I'm paying $1,700 per month, what am I getting?

我希望她每给我1美元，就能至少赚回5美元的收入。

What I want is I want her to generate a minimum of $5 of income for every $1 she pays me.

我再重复一遍。

I repeat.

我希望它能像一台印钞机一样，JLD——只要有人花一美元买我的辅导服务，我就希望他们能净赚五美元回来。

I want I I want it to be a bit almost like a money machine, JLD, where if somebody invests $1 in my coaching service, I want them to see a net profit of $5 coming back.

我想让这个投资回报变得可持续、可重复，因为我的客户平均会跟我合作六年甚至更久。这并不是因为他们喜欢我，虽然我希望有人真的喜欢我。

And what I wanna do is I wanna make it a sustainable and repeatable return on investment because my average client is with me for six years or longer, And it's not because they like me, although I hope somebody does like me.

也不是因为我的团队有多出色，尽管我确实觉得我的团队非常棒。

It's not because my my my team is fantastic, although I do think my team is fantastic.

更不是因为我已经做了二十一年，或者我们已经做了二十一年。

It's not because I've been doing it twenty one years, and I we have been doing it for twenty one years.

而是因为我们能带来实际成果。

It's because we produce results.

所以如果你现在正在听，而且觉得：天啊，我正被一团乱麻困扰着。

And so if you're listening right now and you are saying, man, I'm I'm dealing with chaos.

我不知道该怎么在自己的生活中创造可重复的成功。

I I don't know how to create a repeatable amount of success in my life.

一切都显得杂乱无章。

Everything feels random.

我找不到一个系统，能让我投一美元，就收回五美元的回报——这种人真该去 thrivetimeshow.com/eofire 看看。

I don't know that I have a system in place where I put in a dollar and $5 comes back, that's the kind of person that needs to go to thrivetimeshow.com/eofire.

thrivetimeshow.com/eofire。

Thrivetimeshow.com/eofire.

JLD，我给你讲个故事。

And, JLD, I'll tell you a story.

有一家公司叫圣地亚哥软洗。

There's a a company called San Diego Softwatch.

软洗。

Soft wash.

圣地亚哥软洗。

San Diego SoftWash.

我建议大家都去搜一搜。

And I encourage everybody to look it up.

圣迭戈软洗公司。

San Diego SoftWash.

我之所以想到它，是因为你来自圣迭戈。

And I think about it because you're from San Diego.

你对那个地方很熟悉。

You know the area well.

他们的官网是 sandiego-softwash.com。

The actual website is sandiego-softwash.com.

sandiego-softwash.com。

Sandiego-softwash.com.

在这家公司老板联系我们之前，他告诉我，克莱以前每个月在Instagram广告、谷歌广告、Facebook和TikTok上都要花两万到四万美元。

And before this gentleman, before the owner of the company reached out to us, he told me, he said, Clay was spending between 20 and $40,000 a month, every month, between 20 and 40,000 a month on Instagram ads, AdWords, Facebook, and TikTok.

他说，靠着你这套经过验证的方法——全部都有视频记录，你可以在 thrivetimeshow.com 上看到。

And he said, with your proven system, and it's all recorded on video, you can see it at thrivetimeshow.com.

他说，自从用了你的方法，我现在完全不再花一分钱在这些广告平台上，销量反而提升了。

He said, as a result of your system, I now no longer spend any money at all on those advertising platforms, and my sales have increased.

有人会问，这怎么可能呢？

And someone says, how is that possible?

因为我们帮他全面优化了公司的14个环节。

It's because we've helped him through all 14 aspects of the company.

从营销、品牌、销售，到记账、财务、人员配置，所有能推动公司扩张的关键部分，我们都帮他做了。

We've helped him through marketing, branding, sales, bookkeeping, accounting, staffing, everything needed to scale his company.

再次提醒，网址是 sandiego-softwash.com。

Again, sandiego-softwash.com.

这位老板的事迹，真值得好好想想。

This guy think about it, folks.

想象一下，你每个月花两万、两万五，甚至四万在广告上。

Imagine you were spending 25,000 a month on ads, 20,000 a month on ads, 40,000 a month on ads.

结果你突然不再花一分钱在广告上，可潜在客户却越来越多。

And imagine you go from spending that much money to no money on ads, and yet your lead flow increases.

这时候你只能感叹，太不可思议了。

And you're saying, wow.

我每个月花1700美元支付他。

I'm spending $1,700 a month to pay this guy.

在他身上，回报达到了20倍的惊人效果。

In his case, he's generating a 20 x Wow.

投资回报率。

Return on investment.

整整二十倍。

20 times.

他每给我团队付一美元，就能赚回二十倍的利润。

So for every dollar he pays my team, he generates 20 times more profit.

不是收入，是纯利润。

Not just revenue, profit.

JLD，让圣迭戈软洗网和laserskn.com成功的关键，是伊莉莎和圣迭戈软洗公司那支出色的团队。

And JLD, what what what makes it work for San Diego Dash softwash.com and for laserskn.com is both Eliza and the wonderful team there at San Diego dash SoftWash.

他们愿意学习，也听得进建议。

They're coachable.

他们很友善，也很认真，总是说：你告诉我该怎么做，我就照做。

They're kind, and they're diligent people that say, listen.

你告诉我该怎么做，我就照做。

You show me what to do, and I'm gonna do it.

你看，我就喜欢这一点。

See, I love this.

我之所以去那个网站，是因为我一向听Clay的，真的特别有Clay Clark的风格，一眼就能看出来。

And I went to that website because I always do what Clay says, and it's so Clay Clark Like, it's just so obvious.

说实话，99.9%的网站都糟透了。

I mean, 99.9% of websites are horrible.

你打开一看，乱七八糟，信息堆砌，根本没有明确的行动指引，也没有让人无法抗拒的优惠，根本没法在线预约。

I mean, you go there, they're messy, they're busy, there's no calls action, there's no there's no irresistible offer, there's no way to even book on.

你连评论都找不到，更别提怎么在线预订了。

I mean, you can't read reviews, you know how to book online.

但一看到这个网站，马上就明白了。

You get to this one right away.