里克·鲁宾的独异人生

然后他回到提前准备的重要性，以及练习的重要性。

Then he goes back to the importance of preparing before you show up, the importance of practice.

他说，尽管前期制作过程可能非常详细和漫长，但鲁宾的制作在实际录音室时间上通常很短。

He says, as detailed and lengthy as the preproduction process can be, Rubin's productions tend to be quite short on actual in studio time.

这是他说的：我经常比其他人更快地制作唱片。

And this is what he says, I often make records faster than a lot of other people.

这通常与我们事前的准备程度有关。

It usually has to do with how prepared we are in advance.

真正起决定性作用的是前期制作时间。

It's the pre production time that really makes all the difference.

有时是几周，有时是几个月，有时甚至要花一两年时间准备，以便进入录音室后一周内完成整张专辑的录制。

Sometimes it's a couple weeks, sometimes it's a few months, sometimes it's a year or two to get ready to go into the studio and cut the whole album in a week.

我的偏好始终是尽可能在进录音室之前完成更多工作。

My preference is always to get as much done before you go in to the studio as possible.

这是给艺术家的更多建议，我认为我们可以将其应用到我们所做的任何工作中。

More advice for artists, I think we can apply to whatever work that we're doing.

你将极高的期望与一种认为你的生活依赖于这项工作的信念结合起来。

You combine really high expectations with the belief that your life depends on this work.

鲁宾继续激励他的合作者，要求他们对自己的期望设定得非常高。

Rubin continues to rally his collaborators asking asking them to set their expectations of themselves really high.

如果我们要做这件事，那就目标远大吧。

If we're gonna do this, let's aim for greatness.

你必须相信你所做的事情是世界上最重要的事。

You have to believe what you are doing is the most important thing in the world.

因此，不仅在这本书中，而且在我听到的许多对话中，他都谈到自己的角色。

And so not only in this book, but also in a bunch of the the conversations I I heard, him have, he talks about his role.

他认为自己的角色更像是一个教练，或者某种程度上的老师。

He thinks almost like the role is like a coach or somewhat of like a teacher.

因此，这里有一点关于这一点的讨论。

And so there's a little bit about that.

他说：听好了。

And he says, listen.

我工作的一个关键部分就是单纯地倾听。

A key part of my job is simply listening.

很多艺术家很喜欢有人可以和他们讨论想法，因为很难真正看清一切。

A lot of artists really like having someone to bounce things off of because it's hard to truly know.

这和我当初报道查理·芒格那本精彩传记时的情况非常相似。

This is very similar to what, when I covered Charlie Munger's fantastic biography.

那本书的名字叫《没错》。

Damn right is the name of the book.

这是第221期。

It's episode two twenty one.

他在那本书里说了一段话，我觉得特别出色。

He said something in that book that I thought was really fantastic.

他谈到了自己在沃伦·巴菲特身边所扮演的角色。

He talks about the role he played with Warren Buffett.

他说，听好了。

He says, listen.

所有从事复杂工作的人都需要同事。

Everybody engaged in complicated work needs colleagues.

仅仅因为必须与他人一起整理思路而保持的纪律，是非常有益的。

Just the discipline of having to put your thoughts in order with somebody else is a very useful thing.

所以查理所描述的过程，正是里克·鲁宾所描述的他自己的过程。

So what the process Charlie's describing is the exact same process that Rick Rubin is describing that he has.

查理和沃伦·巴菲特以及一些商业伙伴之间就有这样的关系。

Charlie has it with Warren Buffett and some of their business partners.

里克·鲁宾则与他所制作的音乐人之间有这种关系。

Rick Rubin has it with the musicians that he's producing for.

然后他继续描述他自己的工作方式。

And then he continues describing his his process of how he works.

我来读给你们听这两页中的几个重点。

I'm gonna read you a couple highlights from these two pages.

我对自己理解这一部分的总结是：你的作品就是你的反映。

The way I would summarize the section for my own thoughts was that your work is a reflection of you.

因此，他说，尽管他是个非常内向的人，鲁本却从不回避让自己的职业生涯充满个人色彩。

And so he says, although he's a very private person, Ruben doesn't shy away from making his professional life very personal.

我所做的事都触及我的内心，让我感受到并深受触动。

I'm doing things that touch me personally, and that I feel and I am moved by.

鲁本非常清楚自己的优势和局限。

Ruben is very clear on what his strengths and limitations are.

我不知道该怎么操作混音台。

I don't know how to work a board.

我不会调旋钮。

I don't turn knobs.

我完全没有技术能力。

I have no technical ability whatsoever.

我最主要的优势是，我知道自己是否喜欢某样东西。

My primary asset is I know when I like something or not.

归根结底，一切都取决于品味。

It always comes down to taste.

我在每一个关键创意决策上都会参与。

I'm there for any key creative decision.

他用非常简单的话总结了自己一生事业的驱动力。

He summed up the drive behind his life's work very simply.

我只是想制作我最爱的音乐。

I'm just trying to make my favorite music.

所以，请思考一下这句话。

And so think about that line.

我只是想制作我最爱的音乐。

I'm just trying to make my favorite music.

在其中一个播客里，有人问他：你对年轻人有什么建议吗？

On one of these podcasts I was listening to, he was asked, do you have any advice for young people?

他说：我唯一的建议就是别听任何人的话，做你热爱的事，制作你最爱的东西。

And he says, the only advice I have is to not listen to anyone and do what you love and make your favorite things.

做自己的观众。

Be the audience.

做观众。

Be the audience.

为你自己——也就是观众——去创造。

Make the thing for you, the audience.

你不可能为了别人而做出伟大的作品。

You can't make something great with someone else in mind.

那么接下来我们要讲他的早年生活。

So then we're gonna get into his early life.

他很早就发现了三个主要的热爱。

So he had three main loves that he discovered really early.

他对音乐的热爱，对魔术的热爱，以及对职业摔跤的热爱。

His love of music, his love of magic, and his love of professional wrestling.

所以他必须选一个。

So he's gotta pick one.

对吧？

Right?

他显然选择了音乐，但他对魔术和职业摔角的热爱，也融入到了他的作品中。

He obviously chose music, but his love of magic and his love of professional wrestling, he uses those influences in his work.

他从很小的时候就开始这样做了。

He did it from a very young age.

直到今天，他仍在继续运用这些影响。

He still continues to use it to this day.

所以，资料显示，鲁本在七十年代硬摇滚的黄金年代度过了他的成长岁月。

So And it says, Ruben spent his formative years in the hard rock glory days of the nineteen seventies.

我非常喜欢AC/DC，他说。

I loved ACDC, he said.

这个乐队极简主义的风格，多年后体现在他对摇滚唱片的录音方式上，甚至体现在他制作嘻哈专辑的方式上。

The group's minimalist approach would show up years later in his sonic approach to recording rock records and even in the way he constructed hip hop albums.

这是他说的话。

And this is what he says.

装饰少得可怜。

There's so little adornment.

所以回到这个主要主题，简化，他追求极简主义，我只是想要歌曲的精髓，再多也不要。

So going back to that that main theme, simplify his push for minimalism, just I want the essence of the song and nothing more.

事实上，他谈到了一些非常有趣的东西。

In fact, he talks about something that's very interesting.

让我快速找一下我的笔记。

Let me find my note on it real quick.

这可能是他解释自己为何不断简化最清晰的方式之一。

This is really one of the clearest ways he described them, like, why he constantly simplifies.

就像我说的，我不是制作人，我是个减法者，这就是我的想法。

Like, why I'm not a producer, I'm a reducer, is the way I think of it.

我不是制作人，我是个减法者。

I'm not a producer, I'm a reducer.

如果你静下心来好好想想，这个想法真的很有趣。

That's a a really fascinating thought if you if you sit there and think about it for a while.

这就是他追求简化的理由。

This is the reason he simplifies.

他说，经常在录音棚里，我们会觉得需要添加更多层次，让歌曲听起来更宏大。

He says, often when you're in the studio, there'll be an idea that we need to add layers to make the song seem bigger.

但我们发现，有时候你添加的东西越多，歌曲反而显得越单薄。

But what we discovered is sometimes the more things you add, the smaller it get.

这在很大程度上是反直觉的。

And a lot of that is counterintuitive.

你必须通过实践去发现这一点。

You need to discover it in practice.

因此，回到他的早年生活，鲁宾全身心投入了摇滚乐的世界。

And so back to his early life, says Rubin immersed himself in the world of rock and roll.

他留着标志性的长发，穿着皮夹克，还担任一支朋克乐队的主音吉他手。

He had the requisite long hair, the leather jacket, and a position as a lead guitarist in a punk band.

但他完全避开了生活方式中的一部分：酒精和毒品。

One part of the lifestyle though he avoided entirely was alcohol and drugs.

在彼得·蒂亚的访谈中，他们花了好几分钟讨论为什么这么多人——包括里克合作过的那些人——都会陷入这些问题。

And on the Peter Tia interview, they talked about that for several minutes about, like, why so many people, including that that Rick worked with.

比如，他们都是因吸毒和酗酒过量而去世的。

Like, they died of drug and alcohol overdoses.

所以这是一种自律，这看起来很奇怪，因为当你看到他、听他说话时，他似乎很平静、随和，但他有着极强的自律性。

And so there is a there is a discipline, and it seems weird because you look at the guy and maybe hear him speak, he seems kinda calm and mellow, but he has extreme levels of discipline.

这种自律的一部分就是避开某些事情，比如不要试图追求所谓的天才表现，而是避开那些明显愚蠢、对生活有害的行为。

And part of that discipline is just avoiding things, like, trying to be brilliant, but avoiding obviously obvious dumb things, Obviously, things that that are not good for your life.

没人会想，嘿，海洛因对我的生活有好处。

No one thinks, hey, heroin's good for my life.

嘿，过度吸食可卡因对我的生活有好处。

Hey, excessive cocaine habit is good for my life.

一直喝酒对我的生活有好处。

Drinking all the time is good for my life.

所以他说，他完全避开的这种生活方式的一部分就是酒精和毒品。

And so it says one of part of that that lifestyle he avoided entirely was alcohol and drugs.

鲁本的自律和专注力，对于他这个年龄的人来说是罕见的。

Ruben had a discipline and focus rare for someone his age.

他只是像往常一样简单地解释了这一点。

And he just explains it very simply like everything else.

我只是不想浪费任何时间。

I just didn't wanna give up any of my time.

我深深沉浸于一件事，那就是音乐。

I was deeply into something, meaning music.

因此，他对音乐的热爱让鲁本无需借助毒品来分散注意力或自我消遣。

So his love of music kept Ruben from the need to distract or entertain himself with drugs.

在接触音乐之前，他全神贯注的是魔术。

Before music, his deep focus was on magic.

从九岁起，我就爱上了魔术。

From the time I was nine years old, I loved magic.

尽管我还是个孩子，但我常坐火车从长岛去曼哈顿，在魔术商店里消磨时光。

Even though I was a little kid, I'd take the train from Long Island into Manhattan and I'd hang out in magic shops.

我到现在依然时时想着魔术。

I still think about magic all the time.

鲁本对魔术和音乐的痴迷与热爱，让始终全力支持他的父母感到欣喜。

Rubin's fascination with and love for magic and music was something that delighted his endlessly supportive parents.

所以这很好。

So this is good.

他父母只是觉得，他有梦想，不是空想。

His mom and dad just they were he had dreams not dreams.

他的想法是，靠音乐赚不到钱。

He his idea is like, you can't make money in music.

那只是个爱好而已。

Like, that was just gonna be a hobby.

所以他这么说：嘿。

So he's like, hey.

最初，他打算去纽约大学，然后上法学院。

Originally, he's like, go to NYU, then I'll go to law school.

他的想法是，先找份日常工作，再把音乐当作爱好来搞。

And the idea is, like, I'll just have a day job, and then I'll make music as a hobby.

这份日常工作只是让我能资助我的爱好。

And the day job just allows me to fund my hobby.

不管怎样，他告诉父母他要当律师，但后来他改变了主意。

And no matter what, like, the fact that he his parent he told his parents he's gonna be attorney, and he switches off.

我要成为一名默默无闻的音乐制作人。

He's gonna be I'm gonna be this mute music producer.

我要去加利福尼亚。

I'm gonna go to California.

我要做所有这些事情。

I'm gonna do all these things.

他的父母说：好的。

And his parents are like, okay.

我觉得这不错。

That sounds good to me.

他的父母始终给予无条件的支持，对儿子的投入与他对自身热情的执着如出一辙。

So says his parents were endlessly supportive who showed the same devotion to their son as he did to his passions.

鲁宾的母亲会开车送他去纽约市的音乐会，在场馆外等候，无论演出多晚，等结束后再开车送儿子回家，让他睡上几个小时，然后第二天早上又叫醒他去上学。

Rubin's mother would drive him to concerts in New York City, wait outside the venue until the show is over, no matter how late the hour, and then drive her son home for a few precious hours of sleep before waking him up for school the next day.

然后他高三的毕业寄语非常富有预见性，让你能一窥这个人的本质。

And then his quote for his senior year, they say it's his graduation quote was pretty prophetic, and it gives you an idea of who this person is.

我想大声演奏。

I wanna play loud.

我想被听见，我想让所有人都知道，我不是那些被听见的人。

I wanna be heard, and I want all to know I'm not one of the heard.

现在我们来谈谈他第一家公司的创立。

And so now we get into the founding of his first company.

在每一章节的开头，都有里克·鲁宾的几句箴言或建议。

At the beginning of every section, there's like these quotes, this advice from Rick Rubin.

这是第一个。

This is the first one.

关键在于做你相信的事，而不是做你以为会成功的事。

The key to it is doing what you believe in as opposed to what you think is going to work.

从来没有任何计划去让事情发生。

There were never any plans to make anything happen.

我只是做我喜欢的事，并且相信它。

I just did what I liked and believed in it.

幸运的是，一切都顺利解决了。

And luckily, it all worked out.

因此，他开始制作音乐并最终创立Def Jam，是因为他看到了市场上的一个空白。

And so the birth of him making music and him eventually founding Def Jam is because he just saw a gap in the market.

并没有比这更复杂的原因了。

It wasn't anything more complicated than that.

Rubin的职业生涯始于当DJ，在纽约大学的宿舍里举办派对。

Rubin began his career as a DJ, throwing parties in his NYU dorm room.

从DJ转型为制作人，是因为他找不到足够好的素材来播放。

The move from DJ to producer resulted from a dearth of good material for him to play.

我对唱片行业一无所知，但我发现，作为粉丝购买的嘻哈唱片，和我去俱乐部听到的音乐是两回事。

I didn't know anything about the record business, but I recognized that hip hop records that were coming out that I would buy as a fan and the music that I would hear when I go to the club were two different things.

我作为一名粉丝的目标是制作出听起来像我在嘻哈俱乐部感受到的那种音乐。

What I set out to do as a fan, here beats it, was to make records that sounded like what I liked about going to a hip hop club.

所以他的观点是，这体现了当时音乐产业典型的自上而下的模式。

So his point is, this is very it's like think about the the top down nature of most industries, top down nature of the music industry at this time.

不是我们制作什么，而是高管们决定推什么；而他在八十年代初去的那些地下嘻哈和金属俱乐部里正在发生的事，才是真正的源头。

It's like, no, this is what we're making, but that that comes from, like, executives or other cases, like, this is what we're pushing out, where the what's taking place in these underground hip hop and and and metal clubs that he's going to, and this is the early eighties.

这才是自下而上的方式。

That is the bottom up.

因为作为DJ，你播放音乐时，能立即从观众那里得到反馈。

Because as the DJ, you play something, you get immediate feedback from the audience.

唱片公司的高管们与真实客户的需求是脱节的。

The record executives are separated from what the actual customer wants.

对吧？

Right?

不是这样的。

It's like, no.

我们正在把这推向渠道下游。

We're pushing this down the channel.

而人们会想，为什么我们不干脆就做我们自己喜欢的唱片呢？

Where room is like, why don't we just, like, why don't we just make records that we like?

我们知道我们喜欢它们，因为当它们在这些地下俱乐部播放时，人们都会疯狂。

And we know we like them because when they get they they get played at this closer and people go crazy.

这又是一个简单的想法，你可以围绕它打造一家非常有价值的企业。

Again, that's like a simple idea that you can build a pot like a a very valuable company around.

我记得曾经听过埃隆·马斯克一次采访。

I remember hearing Elon Musk gave this interview one time.

有一部纪录片埃隆看过，而我也恰好看了。

There's a documentary that Elon watched, and I happened to watch it too.

好像叫《谁杀死了电动汽车》？

It's like, who killed the electric car, I think it's called.

通用汽车曾推出过一款电动车，他们生产了大概两千辆左右，或者类似的少量数量。

And GM had done an electric car, and they they made maybe, like, don't know, like, a 2,000, or some small number like that.

但那辆电动车拥有了一批狂热的粉丝。

But that electric car had, like, a cult following.

以至于当通用汽车终止该项目时，他们收回了这些汽车。

So much that when GM closed the program, they repossessed the cars.

你根本无法拥有它们。

You couldn't own them.

如果我没记错的话，当时是租赁模式。

If I'm not mistaken, they were leasing.

细节我可能记不太清，但那个关键点，我记得很清楚。

I could be mistaken on the details, but the the punch line, I remember correctly.

因此，当人们眼睁睁看着通用汽车强行收回汽车，并最终销毁这些车时，他们悲痛欲绝，甚至举行了烛光守夜活动。

And so the people were so distraught that GM forcibly removed their cars from them that when they went to, like, be impounded and essentially GM destroyed the cars, they held a candlelight vigil.

埃隆说了这些话，我曾在一次采访中听过。

And so Elon said that, and I heard him in an interview one time.

他说：上一次有人为一款产品举行烛光守夜，是什么时候？

He goes, when's the last time somebody held a candlelight vigil vigil for a product?

就这一句话。

That one simple sentence.

很明显，这里是有需求的。

Like, clearly, there's a demand here.

如果我能造出一辆电动汽车并且让它价格亲民，人们就会回应。

If we if I can build an electric car and make it affordable, like, people will respond.

你上一次听说有人为一个产品举行烛光守夜是什么时候？

When is the last time you heard of people having a candlelight vigil for a product?

所以我特别喜欢他们。

So I just love them.

我完全痴迷于这些基本的观察。

I'm completely obsessed with these, like, these just basic observations.

哦，这其实很简单。

Like, oh, that's pretty simple.

我仅仅凭借这一点，就能建立起一家非常有价值的企业，过上极其有价值的生活。

I can actually build a very valuable company, a very, very valuable life just off that.

然后里克说，这太奇怪了。

And Rick's like, well, this is weird.

我在买嘻哈专辑。

I'm buying hip hop albums.

对吧？

Right?

它们听起来是某种风格。

And they sound one way.

但当我去俱乐部时，人们疯狂追捧的嘻哈专辑却完全是另一种声音。

But when I go to the club, people are going crazy for hip hop albums that sound completely different.

我们为什么不多做点那种类型的呢？

Why don't we just make more of those?

于是他说，我只是看到了这个空白，于是开始制作这些唱片，因为我是个粉丝，希望它们能存在。

And so he says, I just saw this void, and I started making those records just because I was a fan and wanted them to exist.

这就是他创立Def Jam的起点。

So this is where he starts Def Jam.

他说，好吧。

He's like, alright.

所以他做了一首歌。

So he he does a song.

这首歌叫《It's Yours》。

It's called It's Yours.

这是他制作的最早的作品之一。

It's one of the first things he produced.

而且，again，因为他是个粉丝，他知道自己喜欢什么，也清楚地知道他去这些俱乐部时别人喜欢什么。

And, again, he because he he's a fan, he knows what other like, what he likes and he clearly knows because he's going to these clubs what other people like.

他说，好吧，我要制作这张唱片。

He's like, okay, I'm gonna make this record.

我要制作一张专辑，因为没人做这个，所以我必须来做。

I'm gonna make an album just because no one else is doing this, so I have to do it.

他的目标是，我只是想收支平衡。

His goal here is like, I'm just gonna break even.

对吧？

Right?

我只是想Cover我的成本，这样我就能继续制作唱片了。

I just wanna cover my cost so I can keep making records.

看看接下来会发生什么。

Watch what happens next.

这太疯狂了。

This is wild.

这简直不可思议。

It's just incredible.

这是另一个例子，说明一个机会如何引出下一个机会，再引出下一个机会。

This is another example of like one opportunity leading to the next opportunity and leads to the next opportunity.

你不能跳过步骤。

You can't skip steps.

你必须先抓住第一个机会。

Like, you gotta get that first opportunity.

一旦你开始往上走，比如爬楼梯或者爬山的时候，

Then once you get to the like, think about it, like climbing stairs or maybe climbing a mountain.

一旦你到达下一个高峰，环顾四周或望过去，你会发现更远的地方还有别的东西。

Like, once you get to that next peak, you you look around the corner or look over and you're like, oh, there's something else farther away.

在山脚下时我看不到这些，但现在我能看到了，而且我能达到那里。

I couldn't see at the very bottom of the mountain, but now I can then I can reach that.

所以，鲁本是从乐迷的角度来制作这首歌的。

So it says, Ruben approached the production of the song from a fan's point of view.

鲁本向父母借了五千美元来印制这首单曲，并打上了Def Jam唱片的标签。

Ruben borrowed $5,000 from his parents to press the single, imprinting Def Jam records on it.

他说，我原本计划自己发行这首歌，只是为了收支平衡。

He says, I was planning on putting it out myself strictly for the purpose of breaking even.

收回我的成本，这一直是我的计划。

Making back my costs, that was always my plan.

结果，这张唱片成了热门歌曲。

As it turned out, this record was a hit.

这张唱片在纽约地区卖出了十万张。

It sold 100,000 copies in the New York area.

这是一件非常了不起的事。

That was a very big deal.

这太疯狂了。

That is insane.

然后他在唱片封套上做了一件很聪明的事。

And then he does something he did something smart too on the sleeve.

当你购买实体唱片的时候。

So when you you're buying a physical record.

对吧？

Right?

这 literally 就是一张唱片。

It's literally a record.

在唱片的封套上，你印上‘Def Jam Recording’并写下他的地址。

On the sleeve that the record comes in, you put Def Jam recording and put his address.

Def Jam的地址就是他的宿舍，这将开启下一个机会。

The address for Def Jam was his dorm room, and that's gonna open up the next opportunity.

单曲封套上列出了鲁宾的纽约地址，这引发了大量小样被寄到他那里，进一步推动了Def Jam的发展。

The single sleeve listed Rubin's New York address, and that launched an onslaught of demos being mailed to him, which helped fuel the fires of Def Jam.

所以我接下来要解释为什么这如此重要。

So I'm gonna get to why that was so important.

但首先，他意识到：嘿。

But first, gotta he's realizing, hey.

这个行业太荒唐了。

This business is screwy.

尽管这首歌很成功，但鲁宾从这张唱片上一分钱都没赚到。

Despite the song's success, Ruben never made a dime on the record.

所以这一切都回到了原点，因为在我做的关于Jay Z的播客里，Jay Z也谈到了这件事。

So this is all coming full circle because in that podcast I did on Jay Z, Jay Z talks about it.

他说：听好了，老兄。

He said, listen, man.

我认真学习了。

I studied.

我之所以独立进入这个行业，是因为我拥有自己的唱片公司，这在1996年Jay Z这么做时极为罕见，因为他研究了Def Jam的创立过程，并从中吸取了经验。

The reason I came in the the game independent, I own my own record label, which is extremely rare when Jay Z did that in '96, because he studied the founding of Def Jam, and he learned from it.

他读了那本书。

He read that book.

我觉得那本书叫《Hitman Hitmen》或者《Hitman》，书中讲述了所有制作音乐、发行音乐并承担所有工作的那些人。

I think it's called Hitman Hitmen or Hitman, and it talks about all the people that were making the music and putting the music out and doing all the work.

这些人都没拿到一分钱。

None of those guys got paid.

全是那些后来进场的唱片公司高管和首席执行官们赚了钱。

It was all the record executives and the CEOs that came through.

你知道，这是一段漫长的故事。

You know, this is this is a tale of all this time.

这就是我们故事目前所处的位置。

This is where we are in the story.

所以，本质上，我们现在正在经历的，正是十年后Jay Z将会从中学习的东西。

So essentially, like, we're living through right now what Jay Z is gonna learn from ten years later.

所以书中写道：进入拉塞尔·西蒙斯。

So it says, enter Russell Simmons.

这将是里克·鲁宾的联合创始人。

So this is going to be Rick Rubin's co founder.

这也将是Jay Z提到过的那个人，拉塞尔·西蒙斯。

This is also going to be the guy, Russell Simmons, that Jay Z talked about.

他说，他曾经是我非正式的导师。

He's like, he was an he was an informal mentor for me.

当我们签约Def Jam时，我去见了他。

I go to meet with him when we're getting signed to Def Jam.

我坐在他对面的桌子旁。

I'm sitting across the court the the table from him.

他说：我不想成为你的艺人。

He's like, I don't wanna be your artist.

我想成为你。

I wanna be you.

我想成为嘻哈大亨。

I wanna be the hip hop mogul.

在拉塞尔·西蒙斯出现之前，根本不存在什么嘻哈大亨。

There was no such thing as a hip hop mogul until Russell Simmons appeared.

他就是第一个嘻哈大亨。

He was the very first hip hop mogul.

所以这里说，经由另一位唱片老板的推荐，拉塞尔·西蒙斯登场了。

So it says, un enter Russell Simmons on the recommendation of some other record owner.

另一位唱片老板、唱片公司老板，正是引荐里克·鲁宾和拉塞尔·西蒙斯的人。

So some other record owner, record label owner is the one that's going to introduce Rick Rubin and Russell Simmons.

里克想见他的原因，是那个人说：‘没人比西蒙斯更擅长推广说唱唱片了。’

And the reason that Rick wanted to meet with him because that guy said of Simmons, no one promotes rap records better.

鲁宾觉得，当时大多数说唱唱片都不怎么样——同样的情况又出现了。

Rubin felt that while most of the rap records at the time weren't any good, see that that thing same thing pops up.

外面很多东西都很平庸。

A lot of stuff out there is mediocre.

所以我心想，嘿。

So I'm thinking, hey.

大多数说唱专辑都不怎么样。

Most of the rap records aren't very good.

那些质量好的专辑上总是有拉塞尔·西蒙斯的名字。

The ones that were good always had Russell Simmons' name on them.

因此，在鲁宾当时看来，他是最出色的说唱艺人背后的经纪人。

So he's the manager of the best rap acts around in Rubin's opinion at the time.

这段合作关系彻底改变了嘻哈音乐，而它始于一次简单的会面。

That partnership would revolutionize hip hop, began with a simple meeting.

他们在派对上见面，拉塞尔说：‘你刚制作的那张专辑，卖了一百万张的那张，我超爱。’他说那是他最喜欢的唱片，非常兴奋能见到我，而且不敢相信我竟然是白人。

They meet at a party, and Russell's talking about, hey, that album you just produced, the one you sold a 100,000 copies, I say, I love He said it was his favorite record, and he was excited to meet me, and he couldn't believe that I was white.

当时在嘻哈圈里根本看不到白人身影。

There was nobody white doing anything in hip hop.

而在这里，这是由一位白人制作的他最喜爱的嘻哈专辑。

And here, it was his favorite hip hop record made by a white guy.

我非常兴奋能见到他。

I was really excited to meet him.

即使当时还没有成型的产业，他已经是说唱音乐的大亨了。

He was already a mogul of rap music even though there was no business.

那只是一个小小的地下场景。

It was just a small underground scene.

两人很快成了好朋友。

The two became fast friends.

我们什么都一起做。

We did everything together.

我们每晚都会在录音室待在一起。

We would be together in the studio every night.

鲁宾和西蒙斯都热爱嘻哈音乐，并对它在音乐和商业上应走向何方有着共同的愿景。

Rubin and Simmons shared a love of hip hop, a vision of where they felt it should head both musically and commercially.

还有另一点，两人都有热门唱片，但却没有赚到任何利润。

And one other thing, both had hit records under their belts, but no profit to show for it.

于是他们都得出一个结论：这太荒谬了。

And so they both arrive at the conclusion, like, this is dumb.

这些人根本不付我们钱，那我们不如自己来干。

These people aren't paying us, so let's just do it ourselves.

因此，Def Jam 的成立就是为了克服这些商业障碍。

And so it says Def Jam was set up to overcome business obstacles.

而不是去找别人，请求他们做这些事——这是鲁本在说。

Instead of going to somebody and asking them to this is Ruben talking.

与其去找别人请他们完成该做的事，却总是得不到回应，不如我们自己承担起责任，这样更简单。

Instead of going to somebody and asking them to do things that needed to get done and not getting them done, it's just easier if we take on the responsibility.

如果我们不做，这些事就永远不会完成。

It wasn't gonna get done unless we did it.

所以，鲁本需要一位艺术家来推出 Def Jam，这个嘻哈版本的 Def Jam。

So Reuben needed an artist to launch Def Jam, the hip hop version of Def Jam.

对吧？

Right?

他正在和拉塞尔·西蒙斯合作。

The one he's doing with, Russell Simmons.

我之所以说，把一个机会叠加在另一个机会上很重要，是因为如果他从来没有那首热门单曲，如果他没有在上面写上自己的地址，他就永远不会遇到LL Cool J。

And the reason I said, like, you it's the importance of, like, stacking one opportunity on another is if he'd never had that hit single and if he never put his address on it, he would have never met LL Cool J.

所以，这是他在获得下一个机会之前必须先抓住的一个机会。

So that's one opportunity he had to get to before he got to his next opportunity.

这是下一个机会。

This is the next opportunity.

鲁宾恰好找到了一位合适的艺人来启动这个正式的新合作——一位年轻的说唱歌手，他的小样是被寄到鲁宾宿舍的数百份之一，这个人就是当时年仅16岁的LL Cool J。鲁宾正在为我们提供背景信息，说明当时他正处于如今这个庞大产业的非常早期阶段。

Rubin had just the right artist to launch the new formalized partnership, a young rapper whose demo was one of the hundreds that had been sent to his dorm room, LL Cool J, who is 16 years old at this time, and Rubin's giving us context of just he's in the very early days of what is now a gigantic industry.

嘻哈产业现在已经规模巨大。

The hip hop industry is massive.

他说，当时说唱音乐里根本没有明星。

He says there's no there were no stars in rap music.

这真的只是一份热情的事业。

It was really just a work of passion.

所有做这件事的人都是因为热爱，而不是因为有人觉得这能当职业。

Everyone who was doing it was doing it because they loved it, Not because anyone thought it was a career.

我们只是试着做自己喜欢的东西。

We just tried to do something we liked.

他重复过多少次了？

How many times has he repeated that?

我们连书的四分之一都还没看完。

We're not even one quarter of the way in the book.

他说，我只是做了我喜欢的事。

And he said, I just did something I loved.

试着集中注意力。

Just try to focus.

就像，我是第一个听众。

Like, I'm the first listener.

我是第一个顾客。

I'm the first customer.

我们只是试着做自己喜欢的事情。

We just try to do something we like.

当时根本没有任何期望。

There was no expectations whatsoever.

唯一的希望是能卖出足够的唱片，赚到钱再制作下一张专辑。

The only hope was that we would sell enough records to make enough money to make another record.

所以，里克·鲁宾和拉塞尔·西蒙斯的合作只持续了几年。

So the partnership between Rick Rubin and Russell Simmons is only gonna last for a few years.

但在他们合作期间，两人其实非常匹配，因为找到一个能弥补你不足的合作伙伴至关重要。

But while they were together, they actually they were well matched because it's really important to find a partner that has the skills you lack.

鲁宾会在录音室里和艺术家一起制作唱片，而西蒙斯则负责推广。

So Rubin is going to be in the studio with the artist making the records, and then Simmons is going to be the one promoting them.

他们两人都在各自的强项上非常有天赋。

And he was really both of them were really gifted at their respective strengths.

对吧？

Right?

因此，鲁宾随后将接力棒交给了西蒙斯，西蒙斯凭借其宣传专长，将这种全新音乐风格推向了本地嘻哈电台和城市里的嘻哈俱乐部。

So it says, Rubin then would then pass the baton to Simmons whose promotional expertise pushed the fresh fresh new sound of the music onto the airwaves of local hip hop stations and into the city's hip hop clubs.

西蒙斯擅长老派的街头营销，他们如此成功地销售了这些单曲，以至于CBS唱片公司注意到了他们，并提供了一份60万美元预付款的发展合约——这在当时是他们根本无法想象的巨额资金。

Simmons had a talent in old school hustling, so they went up selling so many of these singles that CBS Records gets their attention, and they offer a development deal with a $600,000 advance, which is more money than they could ever even imagine at the time.

因此，文中提到，时间将证明这笔交易只是敲开大门的第一步，他们将在一年后彻底将门踹开；但对于20岁的里克·鲁宾来说，这已经是一个重大里程碑。

And so it says time would prove this deal to be merely a foot in the door that they would kick open a year later, But for 20 year old Rick Rubin, it was a major milestone.

我把支票的复印件寄给了我的父母。

I sent a Xerox of the check to my parents.

从那时起，这不再只是个爱好。

That's when this stopped being a hobby.

于是，拉塞尔·西蒙斯展开了一次非常聪明的营销攻势。

And so then Russell Simmons has a really smart marketing push.

他说：‘我们来拍一部关于Def Jam早期岁月的电影吧，毕竟我们才刚刚起步几年。’

He's like, let's make a movie about the story of the early years of Def Jam because we're just a few years into the story.

他最终拍成的那部电影叫《Crush Groove》。

That movie he winds up getting made is Crush Groove.

这是一部电影，但实际上是为Def Jam及其艺人做的内容营销。

And it was a movie, but it was really content marketing for Def Jam and their artists.

你现在实际上可以在YouTube上找到完整的《Crush Groove》电影。

You can actually find the entire Crush Groove movie is on YouTube right now.

我昨晚刚看过。

I was actually watching it last night.

在电影里，Rick Rubin饰演的是他自己。

And Rick Rubin plays Rick Rubin in the the movie.

太棒了。

It's fantastic.

《Crush Groove》是Russell Simmons想出来的一个营销工具，用来推广他们的厂牌和艺人阵容。

Crush Groove was a marketing vehicle Russell Simmons dreamed up to introduce their label and artist roster.

因此，它向世界介绍了像Fat Boys、LL Cool J、Beastie Boys和Run DMC这样的人。

So it introduced the world to people like Fat Boys, LL Cool J, the Beastie Boys, and Run DMC.

我之所以向你们提到这一点，是因为下一句我用双下划线标出，我认为这对所有创业者或任何试图为自己的作品争取关注的人至关重要。

And the reason I'm bringing this to your attention is the next sentence that I double underline that I think is extremely important for all founders or anybody trying to get attention to their work.

对吧？

Right?

拉塞尔非常关心寻找新的方式，让他们的音乐接触到更广泛的听众。

Russell really cared about finding new ways to expose their music to a bigger audience.

这是一种非常富有创意的做法，而在我看来，最近几十年里做得最好的人就是迈克尔·布隆伯格。

It's a very creative and the person I think did this the best out of anybody that that that in recent memory to me is Michael Bloomberg.

在我读他的自传之前，我根本不知道这一点。

And I didn't know that before I read his autobiography.

这是《创始人》第02/28期。

It's Founders 02/28.

如果你还没听过，除了他的故事本身令人难以置信之外，听这个播客的主要理由是：

If you haven't listened to it, the main listening main reason to listen to that podcast, other than his story is insane.

他拥有这家公司，至今仍是私营企业，每年仍能赚取数十亿美元。

The fact that he owns that company, it's still a private company, makes billions of dollars a year right now.

迈克尔·布隆伯格有很多富有创意的方式，让他的产品接触到潜在客户。

Michael Bloomberg had a lot of creative ways to get his product in front of potential customers.

而这种能力正是让他生意发展成一家庞大且极其盈利企业的基础。

And that skill is the foundation what allowed his business to grow into, you know, a large, extremely profitable business.

但他思考这些问题的方式非常聪明，实际采取的行动也与此极为相似。

But he's just so clever the way he thought about these things and what he actually put into work very similar to this.

比如，谁会坐在这里想，嘿。

Like, the idea is like, who's sitting here to think, hey.

我要创办一家唱片公司。

I'm starting a record label.

我已经卖出了少量单曲。

I've sold a little bit of singles.

俱乐部喜欢我的音乐。

Clubs like my music.

电台也喜欢我的音乐。

The radio likes my music.

我有，你知道的，四个或五个艺人签在我的唱片公司。

I have, you know, four or five acts signed to my record label.

他们每个人将来都会在自己的时代变得超级有名，但目前还不出名。

All of them are gonna be super famous in their own day, but they're not famous yet.

于是我就想，嘿。

And it's like, hey.

我们拍一部电影吧。

Let's make a movie.

这是1988年，大概是八十年代中期，比如1986年左右。

This is 1988, maybe, '80 somewhere around there, '86, like, mid to late eighties.

你到底是怎么想到这个点子的？

How the hell did you even figure out that idea?

这真是太了不起了。

Like, that's remarkable.

于是，凭借他们之前发行的音乐取得的一些成功，他们最终让华纳兄弟工作室同意资助这部300万美元的电影预算。

And so on the back of some of the success of their music that they had put out, they wind up finding a Warner Brothers studio agrees to fund the $3,000,000 film budget.

所以，华纳兄弟同意资助这部300万美元的电影预算。

So it says Warner Brothers agreed to finance the $3,000,000 film budget.

这部电影获得绿灯后，曾与他们签约的CBS改变了原有开发协议的条款。

The picture's green light led CBS, who had they had signed their deal with, to change the terms of their original development deal.

这些就是之前只给了他们600美元的人。

These are the people that just gave them $600.

对吧？

Right?

现在他们却说，哇，你们真的越来越火了。

Now they changed they're like, wow, you guys are getting real popular.

他们改变了与Def Jam的原始开发协议，与Def Jam签订了一份200万美元的发行协议，这被拉塞尔·西蒙斯称为世界上最好的机会。

They changed the original development deal with Def Jam, signing Def Jam to a $2,000,000 distribution deal in what Russell Simmons described as the greatest opportunity in the whole world.

而且，这一切发生在1985年。

And again, this is happening in '85.

所以他们在1985年签下了这份协议。

So that they signed that deal in in '85.

所以想想看。

So think about that.

也就是说，他们在一年内从60万美元起步。

Like, within one year, they go from 600,000.

这太惊人了。

This is amazing.

难以置信他们竟然从60万美元直接签下了200万美元的合约，还让一家大型电影制片厂同意为这部本质上是内容营销的电影投资300万美元。

Can't believe this is happening, to signing for 2,000,000 and having a major motion picture studio agree to finance $3,000,000 of what is essentially content marketing in the form of a movie.

顺便说一句，华纳兄弟这笔投资非常明智，因为他们花了300万美元拍这部电影，最终票房收入达到了1100万美元。

And it was being a smart investment by Warner Warner Brothers, by way, because they spent 3,000,000 in the movie, the movie winds up making $11,000,000 at the box office.

这是里克·鲁宾职业生涯中最重要的主流热门作品之一——《BC Boys》成为历史上第一张登上排行榜冠军的嘻哈专辑，而这张专辑正是他制作的。

One of the biggest hits that Rick Rubin's gonna have in this point of his career, like a mainstream hit, BC Boys winds up being the first hip hop album ever to go to number one, which he produced.

但他提出了一个想法：让Run DMC和Aerosmith合作一首跨界歌曲。

But he does he has the idea to do this crossover song between Run DMC and Aerosmith.

当时Run DMC已经小有名气了。

And Run DMC is kinda well known at the time.

Aerosmith的名气要大好几个数量级。

Aerosmith is like orders of magnitude more famous.

如果里克·鲁宾没有极其强烈的自信，这件事根本不可能发生。

And this would have never happened if Rick Rubin didn't have an excessive excessive amount of self confidence.

和他合作过的人反复提到，他如此坚信自己的想法，以至于让你也深信不疑。

This is something that is talked about over and over again by the people he works with, that he believes so much that he makes you believe.

这和我刚才读给你的史蒂夫·乔布斯的那句名言非常相似。

Very similar to that Steve Jobs quote I just read to you earlier.

所以我要深入讲讲这个。

And so I'm gonna get into this.

据说，鲁宾从八十年代初就想与Run DMC合作，当时他第一次听到这个团体的音乐时，就大胆评论说：‘这才是真正的玩意儿，但我能做得更好。’

It says Rubin's desire to work with Rum D and C dated back to the early eighties when Rubin, upon hearing the group's first music, had boldly commented, this is the real shit, but I could do it better.

这种程度的自信。

And so that level of self confidence.

对吧？

Right?

你需要这种程度的自信，才能有资格去尝试。

You need that that level of self confidence is mandatory to even approach.

所以他不仅说‘我能做得更好’，还要说服Aerosmith——他们可是世界闻名的乐队？

So he's like, Not only can I do it better, I'm gonna convince Aerosmith, who were, again, world famous?

他们所处的世界，和Rick Rubin完全是两个不同的维度。

They're, like, operating in a completely different world than Rick Rubin.

他心想，好吧。

He's like, okay.

我要说服Run DMC和Aerosmith都接受《Walk This Way》这个点子。

Well, I'm gonna sell both Run DMC and Aerosmith on Walk This Way.

所以书中说，Rubin成功说服了两个乐队，而当他们聚在一起时，情况变得很有趣。

So it says Rubin sold both groups on the idea, and once they were together, was interesting.

他是这么说的。

This is what he says.

这很有趣，因为这是两种截然不同的文化。

It was interesting because it was very two very two very different cultures.

我们当时都是孩子，但Aerosmith已经是Aerosmith了。

We were all kids, but Aerosmith was already Aerosmith.

他们的举止跟我们不一样，因为他们是真正的摇滚明星，而我们只是大学生。

They carried themselves in a different way than we did because they were real rock stars, and we were college students.

这对我来说是一次令人敬畏的经历，因为我从小听着Aerosmith长大，非常喜爱他们。

It was an awe inspiring experience for me because I grew up on Aerosmith, and I love them.

我也知道他们有多出色。

I also knew how great they were.

于是我变得公平了。

So I became fair.

再想想这件事，有多疯狂。

And then the think about this, how crazy it is.

我非常钦佩他们。

Like, I admire them.

他们几乎就像是我的偶像。

They're almost like my idols.

但当他参与音乐制作时，他依然坚持自己那近乎苛刻的标准——我不会用‘控制’这个词，但那就是他的高要求。

And yet when he gets in there and running the the production of this this of the music, he still applies his his excessive I wouldn't say control because that's not the right word, but it's like his high standards.

因此，我对让他演奏和贡献的内容变得相当挑剔。

So he says, so I became fairly demanding with what I asked him to play and contribute.

双方其实都不太明白这究竟是怎么回事。

Both sides really didn't know what to make of it.

这又是鲁宾在其整个职业生涯中常用的一种方法。

And so this is another example of something that Rubin uses for his entire career.

他追求真实感，就像其他普通人一样。

He wants authenticity just like other humans.

他希望一切尽可能简单。

Like, he wants it to be really simple.

因此，他为Run-D.M.C.和Aerosmith音乐所设定的愿景，也是他反复应用的同一理念。

So his vision for the music for what they're doing with Run, DMC, and Aerosmith is also the vision that he applies over and over again.

他的愿景是捕捉一种原始、富有音乐性且狂野的质感。

His vision was to capture something raw, musical, and ferocious.

我们喜欢的音乐不是那种光鲜亮丽的，他说。

The music that we liked wasn't glossy and shiny, he said.

它听起来粗糙、原始，很真实。

It sounded rough and raw, authentic.

它很原始，就像一部纪录片。

It was raw, like a documentary.

所以，我不是在拍电影。

So it's like, I'm not making a movie.

我是在拍一部纪录片。

I'm making a documentary.

这很有趣。

That's interesting.

它很原始，很真实。

It was raw, authentic.

他一遍又一遍地使用了‘原始’这个词。

He used that word raw over and over again.

它不是光鲜亮丽的。

It's not glossy and shiny.

它听起来粗糙而真实。

It sounded rough and raw.

而在下一页，他继续阐述这一观点。

And then on the very next page, he continues to elaborate on that perspective.

我们制作的音乐并不精致。

The music we were making wasn't slick.

它有一种手工制作的质感。

There's a homemade and handmade quality to it.

所以想想这一点。

So think about that.

因为音乐是一种可以规模化的产品。

Because music is a product that gets to scale.

对吧？

Right?

这不是只有一个人听过。

It's not just one person's listened to it.

在《Walk This Way》这首歌的整个生命周期里，有多少人听过？

How many people have listened to Walk This Way over the life of that song?

数千万，甚至可能是数亿人。

Tens of millions, maybe hundreds of millions of people.

所以我觉得这个想法非常有趣。

So I I thought that idea was really fascinating.

这就像规模化生产的手工制品。

It's like the it's a handmade product at scale.

规模化生产的手工制品。

A handmade product at scale.

之后，他获得了职业生涯早期最大的机会和突破，那就是他开始制作Beastie Boys的专辑《License to Ill》。

So after that, he gets the biggest opportunity, the biggest breakthrough of his early career, and that's when he's going to produce BC Boys album License to Ill.

这最终成为他所从事的作品，也成为嘻哈音乐史上第一张冠军专辑。

This winds up being what he's working on, winds up being hip hop's first number one album.

这是第一次，让人忍不住说：哇。

It's the first time it's like, oh, wow.

这是即将成长为更大产业的行业的起点。

This is the very beginning of an industry that's going to grow even larger.

想想看。

Think about this.

十年后，Jay Z仍在思考这一点，因此在我看来，回溯并研究各个行业的起源至关重要。

Ten years later, Jay Z is still looking at that's why it's so important to, like, in my opinion, to go back and study the very beginnings of industries.

对吧？

Right?

我们已经做过了。

We've done this.

你和我一起完成了这些。

You and I have done this together.

硅谷的起源，不仅包括芯片产业、个人电脑产业，还有软件产业。

Beginning of Silicon Valley, not only is, like, the computer chip industry, the personal computer industry, the software industry.

我刚做了一个关于航空业起步阶段的播客。

I just did a podcast on the very beginning of the aviation industry.

我做过大约13个关于美国汽车工业起步阶段的播客。

I've done, like, 13 podcasts on the very beginning of the American automotive industry.

有太多事情总是反复发生。

There is so many things that just happen over and over again.

他们都在制造不同的东西。

They're all making different things.

有些人制造电脑芯片。

Some people are making computer chips.

有些人开发软件。

Some are making software.

有些人制造飞机和汽车。

Some people are making planes, cars.

里克·鲁宾在制作嘻哈音乐。

Rick Rubin's making hip hop music.

这都是一回事。

It's the same thing.

你觉得已经太晚了。

You think it's too late.

一遍又一遍，人们总是说：哦，你知道的，已经太晚了。

There's over and over again, people are like, oh, you know, it's too late.

没关系。

It's alright.

船已经开走了。

The the ship has already passed.

不。

No.

这些事情都需要很长时间。

These things take forever.

所以到目前为止，我们正处于这个故事中。

So at this point, we're in the story.

十年后，Jay-Z说，嘿。

Ten years later, Jay z's like, hey.

我不能说我以为自己会靠说唱发财。

I can't say that I thought I was gonna get rich off rap.

我只知道，它显然会比现在大得多，但在它消失之前。

All I knew that it was clearly, clearly going to be a lot bigger than it is now before it goes away.

然后想想从1996年他说那番话到现在，也就是2025年，二十年后，这种增长。

And then think about the growth between 1996 when he said that and in present day, you know, '25, whatever, twenty twenty five years later.

它仍在增长。

It's still growing.

所以，他对这一点的判断完全正确。

So, he was just dead on right about that.

所以，我想从这一部分中提取出一点内容，然后我要转场。

So, just want to pull out one thing from from from this section and then I want to transition.

我在这本书上做了大量标记，但我想逐一梳理我在这几次演讲笔记中写下的内容，因为我怕自己会忘记，而这些内容里有很多宝贵的东西。

I got a I got a ton of highlights with the with the book but I want to go through my notes that I have actually written on all these talks that he gave because I think I'm I'm gonna forget to do that, and there's a lot of valuable things.

所以，也许我直接给你讲讲雷夫·鲁宾的想法，像是一股意识流，然后我们再回到书中。

So maybe I'll just give you, like, a stream of consciousness of of Rev Rubin's ideas, and then we'll jump back into the book.

这是鲁宾在谈论的内容，而我想读这些笔记的原因是，他反复提到这一点。

So this is Rubin talking about and the reason I I wanna do read the notes is because this is something that he talks about over and over again.

只有当它再也无法变得更好时，才算完成。

It's only done when it can't be any better.

但一旦某件事完成了，就给它足够的时间去成为它该成为的样子，然后继续前进。

But once something's done, just, like, give it the time to be what it needs to be, but then move on.

他有一种非常独特的方式，可以避免后悔，我认为这对我们的意义非常重大，因为后悔在人类中如此普遍，而且也极具破坏性。

Like, you shouldn't he's got a really interesting way to not have regrets, which I think is very powerful for for us because having regret is so detrimental to it's so common in humanity and also detrimental to us.

因此，书中提到，鲁宾对专辑的混音拥有完全的自主权，而且他并不着急。

So it says Rubinik maintained total autonomy over mixing the record, and it was in no rush.

他说：听好了。

He says, listen.

我当然希望它能尽快完成，但创作过程的现实是，它需要多长时间，就得花多长时间才能做到卓越。

I would love for it to be done, but the reality of the creative process is it takes however long it takes to be great.

这与沃尔特·迪士尼和他哥哥之间的争执非常相似，有着类似的回响。

Very similar kinda echoes with these fights that Walt Disney would have with his brother.

他哥哥是他的合伙人。

His brother was his partner.

他哥哥负责管钱。

His brother's running the money.

沃尔特·迪士尼显然在制作产品，他说：等做完的时候，我会告诉你花了多少钱。

Walt Disney's obviously making the products, and he says, I'll tell you what it costs when it's done.

我们正在创新。

We're innovating.

我不知道为什么当我读到这些句子时，总会想到这些事，这总让我回想起我们之前讨论过的某个话题，但刚才我就是想到了这个。

I don't know why these things pop to my mind when I read these certain sentences that always draws back to something else you and I have talked about, but that's what I thought of there.

听好了。

It's like, listen.

我当然希望它能尽快完成。

I would love it if it'd be done.

你知道，我显然不希望花比必要更多的时间和金钱，但目前还不完美。

You know, I clearly don't wanna be spending more time and money than it needs to be, but it's not perfect yet.

我不满意它，这不是我想要的。

It's not what I'm I'm not happy with it.

他这么做是对的，因为他一直坚持到准备好了才发布，从而为未来数以百万计的人打开了机会之门。

And he was right to do that because he held on to it till he was ready, and then he releases it, and it just opens up opportunity for literally millions of people in the future.

这简直太疯狂了。

That's how crazy.

就像我们都知道的，如果你拥有某种心态，你就明白世界不是静止的。

Like, that's how we you and I know, like, if you have found a mentality, like, you know the world's not static.

我们可以推动它。

We can push it.

我们可以改变它。

We can bend it.

我们真的能够影响外部世界。

We can actually influence the external world.

这太疯狂了。

It's crazy.

到目前为止，他正在一个曾经是旧中餐馆的录音棚里混音和录制这张专辑。

At this point, he's he's mixing and he's recording this album in a recording studio that used to be a old Chinese restaurant.

那地方又大又破，因为他们没什么钱。

And it was like this biggest dumpy place because they don't have a lot of money.

即使没有最好的设备和资源，他依然能创造出真正、真正伟大的作品。

And you're just able even without the best equipment, the best resources, he's able to make something truly, truly great.

我个人觉得这极其鼓舞人心。

I find that personally extremely inspiring.

在我开始讲我的笔记之前，我想读给你一句我双下划线标出的话。

And then before I jump to my notes, I just wanna read one sentence to you that I double underlined.

我刚才说，听好了。

It's I just said, listen.

在所有这些事情上——互联网、播客、以及各种技术——我们依然处于非常非常早期的阶段。

We're still so, so early in all these things, in the Internet, in podcasts, in just a million different in technology in general.

所以它说，说唱音乐作为录音作品才刚刚八年历史。

So it says rap music as recorded work was just eight years old.

好的。

Okay.

所以我只是想快速讲几个点，给你来一段鲁宾意识的流水账，让你好好吸收一下。

So I'm just gonna run through a couple, like, give you a stream of Rut Rubin consciousness so you can download.

这些想法我甚至都不知道是不是真的有关联。

These are I don't even know if these these ideas are really related.

我只是觉得它们太有趣了，当我听到的时候，就按下暂停，反复倒带，直到把它们记下来。

I just thought they were so interesting that when I heard them, I pressed pause and kept rewinding till I wrote it down.

basically，我是在读给你听，哦，我得记住这个。

Basically, I'm reading you like, oh, I need to remember this.

我不想让这些想法就这么消失了。

Like, I don't want this to just to disappear.

我想把它们记录下来，以便将来能回看，也许能激发新的灵感。

Like, I wanna have record of it so I can go and reference it in the future, and maybe it gives me an idea.

你知道吗，也许今天它并没有给我什么灵感。

You know, maybe it doesn't give me an idea today.

也许十年后、五年后，不管什么时候，它会给我带来灵感。

Maybe it gives me an idea, you know, ten years from now, five years from now, whatever it is.

所以他有一个想法，他称之为无情的删减。

So he has this idea he calls the ruthless edit.

再说一遍，他的核心观点是你必须做更多，才能得到更少。

Again, his whole thing is you gotta do more to get to less.

对吧？

Right?

少即是好，但你要先做更多才能达到这个境界。

Less is better, but you gotta do more to get there.

所以他说，听好了。

So he says, listen.

你创作了25首歌。

You made 25 songs.

你需要选10首。

You need 10.

别直接挑10首。

Do not pick 10.

问问自己，哪五首是我绝对离不开的？

Ask yourself, what are the five that I absolutely cannot live without?

在添加任何其他东西之前，先问自己：我能在这五首我离不开的歌里加些什么，让它们变得更好而不是更糟？

And then before you add anything else, ask, what can I add to these five that I cannot live without that would make it better and not worse?

这就是无情精简的理念。

So that is the idea of Ruthless Edditt.

我喜欢这个想法。

I love that idea.

这可能是他跟我说过的最让我喜欢的一句话。

This was this might be my favorite thing he he said.

因为我有一个消极的内心独白，而我觉得鲁本身上没有这种东西。

Because I have I have this, like, negative internal monologue that I think is absent from Ruben.