介绍Think with Google推出的Frontier CMO

问个问题。

Quick question.

为什么首席营销官在C级高管中任期最短？

Why do chief marketing officers have the shortest tenure in the c suite?

我认为在AI时代，营销是增长最重要的杠杆，但只有五分之一的公司董事会里有首席营销官。

I think marketing is the most important lever for growth in the AI era, yet only one in five companies have a CMO on their board.

营销可以做得更好。

Marketing can do better.

有一批新的营销人员，他们用新的打法开辟新路，让营销在高层中占有一席之地。

There is a new breed of marketers who are charting a fresh course with a new playbook to claim marketing seat at the high table.

我是Joshua Spanier，谷歌AI与营销策略副总裁。

I'm Joshua Spanier, VP AI and Marketing Strategy at Google.

我有机会向那些正在创造营销未来的人提出关于营销未来的尖锐问题。

I'm getting the opportunity to ask tough questions about the future of marketing to those inventing it.

我正在与变革型领导者、企业家和技术专家对话，他们都在为营销增长开辟新道路。

I'm speaking with transformative leaders, entrepreneurs, and technologists, all who are charting a new course for marketing growth.

这里是《前沿首席营销官》。

This is Frontier CMO.

谷歌《Think with Google》的最新播客。

Think with Google's newest podcast.

看看我们能带来什么惊喜。

Let's see what we get away with.

节目将于2026年1月陆续上线，记得在YouTube和各大播客平台关注并订阅《前沿首席营销官》。

Episodes begin dropping in January 2026, so follow and subscribe to Frontier CMO on YouTube and wherever you get your podcasts.