MBW 1026: Double-Wide Mode - How Apple May Lean Into AI Features for Its OS's

实际上，使用量上升了大约11%，他们一直说这个趋势还在持续。

Actually, went up usage went up about 11% and that trend keeps they keep saying that this trend keeps continuing.

至于这到底能不能让谷歌搜索保持长久的吸引力，而不是把AI功能单独隔离开来，谁也说不准。

Whether or not that's actually applicable to making Google search into a continually relevant product as opposed to sandboxing the AI into a separate product or a separate environment, who knows.

但他们已经向自己和股东证明了，AI并不会摧毁搜索业务，更不会拖垮他们的广告业务。

But they've they've demonstrated to themselves and their shareholders that they don't feel as though AI is going to kill the search business and consequently the the their advertising business.

是的。

Yeah.

我就不回头讲我们之前聊的话题了，但确实有个观点值得说：我觉得传统搜索没那么有意思，AI搜索才更吸引人。我以前在Chrome里关了个设置，让每次搜谷歌都只显示经典结果，不碰任何AI功能。

So it's it's it's I won't I won't jump back to what we're talking about earlier, but sometimes we have that there's there's an art there's also an argument to be made that I think that search is not as interest classic search is not as interesting as AI search because I I turned I I had a switch turned off in my in my Chrome browser so that it would automatically every time I did the Google search, it would just give me the classic search, none of the AI stuff.

后来我不得不重新打开它，好测试这些新功能。

I had to turn it back on so I could test all this stuff.

关键是，它确实更吸引人。

And the thing is like it is more engaging.

你可以直接追问，不用再开新标签页、再搜一次，就能继续问后续问题或者相关问题。

You can have the follow-up question that would have been okay, alt and alt T for new tab, do a separate Google search for follow-up question or for a side question.

我可以说，嗯，这些信息基本是我想要的，但还缺了些细节。

I can act basically say, oh, well, okay, that information was mostly what I was looking for, but it lacks a nuance.

我这么理解对吗？根据你提供的这些信息和来源，A和C其实是成立的，我接下来会去查证一下。

Am I right in saying that this A, and C are actually true based on this information that you're providing me and these sources that you're that I'm gonna follow-up on?

没错，确实如此。

Yes, it is.

太好了。

Great.

而且还会加入生成式用户界面和生成式交互功能。

And it's also gonna be adding a generative user interface and generative interfaces.

根据主题演讲的说法，我们得看看实际效果如何，才能让这些功能更互动，更好地根据你查找的内容类型，以更易消化的方式呈现信息。

It's again, according to the keynote, we'll we'll have to see how well this works to make it even more interactive and basically to give you the information you were looking for ideally in a way that is easier to consume based on the type of content that you are looking for.

但问题是，你不能给什么东西都随便加糖。

But the thing is, like, sometimes that's you can't you can't sugar you can't dump sugar onto something.

也不能随便往里加碳水化合物。

You can't add carbohydrates to something.

这正是制作垃圾食品的方式。

That's how you make junk food.

这样吃起来更顺口，你甚至能一整天不停地吃。

Okay, it's more palatable and it's more you can eat it all day long.

但问题是，传统的谷歌搜索。

But the thing is, Google search, classic Google searches.

这里有一个资源。

Here is a resource.

这是我们觉得与你输入的关键词相关的参考资料。

Here is a reference to it that we think is relevant to the terms that you gave us.

现在轮到你点击链接，去阅读内容，评估来源，自己判断它是否相关，而不是让AI帮你消化所有信息，然后给你一个高度加工过的版本。

It is now on you to follow through to this link, read what is provided there, consider the source, and then decide for yourself whether or not this is relevant as opposed to having the AI digest all this for you and then create a highly processed form of that information.

还有一个更大的问题：如果你是像 Mashable 或 The Verge 这样的公司，你的内容全都被谷歌提前消化、咀嚼、吐出来，用户根本不用点进你的网站，你肯定不会开心。

Well, there's also the larger issue of if you're the company, your former publication, Mashable, or The Verge, and all of your content is now pre digested, pre chewed Charlie and spit out by Google without any traffic to your page, you may not be too happy.

没错。

No.

多年来，尼尔·帕特尔在《The Verge》一直呼吁的‘谷歌零流量’，他从来就没错过。

What Neil Patel at the verge has been calling for years, Google zero, and we're you know, he has never been wrong.

谷歌指向网站的链接数量一直在持续下降。

The references to from Google to websites keep going down and down and down.

问题在于，这些网站恰恰是谷歌用来消化信息的原始来源。

And the problem with that is that the websites are also the source of the information that they're chewing on.

没错，就是这样。

So They they are.

确实如此。

They are.

但我要说一点，这绝不是在怪罪谁——但很多媒体，包括Jason、Andy和我曾经待过的那些平台，明明知道是自找麻烦，却主动和社交媒体、搜索引擎勾结，拿了钱。

But I will say this, and and this is not in any way to to try to, like, victim blame, but a lot of a lot of publications, publications that Jason and Andy and I have all worked for purposely made their bed and got into bed with the social media companies, with the search engines and took the money.

他们拿了大笔钱。

They took a lot of money.

他们拿了巨额资金，而且明知道这种模式不可能长久。

They took an enormous amount of money And they took it even though they knew that this was going to not be a thing that would last forever.

与魔鬼打交道。

To deal with the devil.

确实是这样。

It

没错。

was.

但我要说，回头看看九十年代末、两千年初，我心里清楚得很。

But it and it wasn't as if like I I can look at like the the late nineties, the early two thousands and I can say, okay, you know what?

那时候你确实不知道未来会怎样。

You didn't know what was going to happen.

可到了2010年代，你明明知道会发生什么，因为你已经见过好几次了，甚至很多次都发生在你自己身上。

When we go into the twenty tens, you absolutely knew what was going to happen because you've already seen it happen multiple times and in many cases, it had already happened multiple times to you.

所以到某个时候，我只能承认：真的很抱歉。

So at a certain point, I look at this and I have to go, okay, I'm so sorry.

但如果你还在不断调整内容、算法、产出和用人，只为讨好谷歌、脸书、抖音那些平台，那当它们一变脸，你失去所有投入时，就别抱怨了——这一切，是你自己选的。

But if you're continuing to adjust your content, adjust your algorithm, adjust your output, adjust your hiring to please, you know, the people at Google, the people at Facebook, the people at what at TikTok, at whatever algorithm you wanna be at, you cannot be upset when that changes and when you lose everything you've invested in because you you chose to be party to that.

现在，是的。

Now Yeah.

完全抽身事外，真的不可能吗？

Is it is it impossible to completely detangle yourself from that?

是的，真的不可能。

Yeah, it is.

但你没必要像很多媒体那样深陷其中，刻意制造内容，不只是迎合算法，而是主动迎合算法，直接为搜索引擎和社交媒体平台驱动流量。

But you don't have to go as far in as many publications went in and got into bed and purposely created content not just to be serviced by the algorithm, but to be served by the algorithm and and to to drive traffic directly given to them by by, you know, the search engines on the social media sites.

我的意思是，这真的很难。

I mean, it was very hard.

想完全置身事外，实在太难了。

It's very hard to completely stand on the sidelines in that.

所以我理解，当你专注于搜索流量时，尤其是我在这段时期在出版公司工作过，你得在某个地方划一条线。

So I understand how trying to focus on search traffic, you know, and I I having worked at a publishing company during this period, you know, there there there's a line to be drawn where you're like, okay.

有很多人在搜索。

There's a lot of people searching.

我们想触达这些用户。

We wanna reach those people.

但我想说的是，随着时间推移，那些我完全不抱同情的公司，干脆放弃了真正的内容，转而全身心投入SEO垃圾。

But what I would say is that over time, the companies that I don't have a lot of sympathy for are the ones who basically gave up on actual content, and everything they started to do was just SEO garbage.

他们不再为读者写作了。

They no longer were writing for people.

他们写的每一篇东西，只是为了抓取搜索引擎带来的流量。

They were just writing to capture views that were coming from search.

你说得对，克里斯蒂娜。

And and and you're right, Christina.

某种程度上，这就像当年Facebook全面转向视频的翻版——人人都说要做视频，结果大家都跟风做了。

In a way, this is just a long playing version of the that Facebook pivot to video where everybody said do video, and they did it.

结果两年后，这股风潮就彻底过去了。

And, like, two years later, it was all over.

这件事拖了差不多二十年，不过没错。

This took, more like two decades, but Yes.

你说得对，某种程度上，这些媒体公司已经完全依赖搜索引擎流量了，有些甚至忘了怎么培养忠实读者，因为搜索引擎来的流量根本不是来自忠实受众。

You're right in in a way that you end up with these media companies that have just become completely dependent, some of them, on on search traffic, and they've also forgotten they they no longer cultivate an audience because search traffic doesn't come from an audience.

它只是来自谷歌，你根本不会有忠实的读者群。

It just comes from Google so that you have no loyal audience.

你又何必去培养忠实读者呢？

And why would you have a loyal audience?

因为你发的每一篇文章，现在都是为了SEO写的。

Because everything you post now is SEO.

有些人可能不太了解，你有没有读过那种文章，通篇都是小标题，全是些简单问题加简单答案，正题的答案却要拖到文章最后才揭晓？

And for people who don't know, like, if you ever read an article and you're like, why are there subheads all the way through it asking questions with very simple answers, and the headline is only answered at the end of the article.

那是因为有顾问告诉他们，这样写最有利于在搜索结果里排名。

And it's like, because a consultant said that is the most effective way to rank in search.

这根本不是给人看的文章。

It's not an article for people.

这是给谷歌看的，目的就是让你点进去，看那些你根本不会注意的广告。

It's an article for Google to get you to click through and see some ads that you also aren't paying attention to.

所以，我对像《The Verge》这样一直努力做对的事、早就预见到这一切的媒体，确实更有同情心，而不是那些你我心知肚明但不愿点名的网站——它们十年来根本不在乎读者，只盯着SEO。

And so, yeah, my my sympathy to somebody like, The Verge, which has tried to do a lot of stuff right and has seen this coming is a lot greater than some of these sites that that you and I could name but won't, where they no longer care and have not cared for a decade about their readers just about SEO.

没错。

Correct.

这正是我想说的。

And and that's what I'm talking about.

当然，那些被这波浪潮伤害的人，确实有人一直努力做正确的事，就像你提到的那样。

Obviously, are people who've been hurt by this, you know, and, you know, who are have tried to do the right things to your point.

但很多大型媒体公司根本不是这样，他们从没这么做过。

But there have been lots lots of the big media companies have not.

所以我对那些在这些公司里干活的人抱有同情。

And and so I have sympathy for the people who work there.

但对于那些高管，我的同情就没了——他们早就知道，十多年前就选择了走这条财务导向的路。

My sympathy goes away for the executives who again, it's been more than a decade where they've they've chosen to get into these financial relationships.

而且，正如你所说，他们根本不想去培养读者群体。

And and to your point to not build an audience.

这并不意味着建立受众就容易，实际上比以往任何时候都更难，根本找不到人看。

And that doesn't mean that it's not incredibly difficult to build an audience harder than ever and to and to to get found like at all.

这根本就不是个好做的生意。

Like it it's a not a good business.

这地方太难了。

It's it's a difficult place.

但说真的，看到这种情况，我觉得是你自己搞砸了，尤其是那些大公司。

But it, you know, I there's a certain point where I look at this, I'm like, but but you did this you did this to yourself, especially the larger companies.

你看那些大型报业集团，明明以前有话语权，却自己放弃了。

You know, I look at the the, you know, some of the bigger newspaper conglomerates and I go, no, you you you had leverage at one point and you chose to give that up.

有意思的是，The Verge 刚刚被卖给了詹姆斯·默多克。

Well, there's a certain irony in the fact that The Verge was just sold to James Murdock.

不是这样的，根本不是。

It was not It was not.

根本不是。

It was not.

The Verge 没有。

The Verge wasn't.

福克斯才有。

Fox was.

The Verge

The Verge

The Verge 是，它曾经是

is The was

The Verge 仍然属于原来那家公司。

The Verge remains at the company that was there before.

他们不会单独拆分出一家新公司，根本不会。

Oh, they're not gonna spin out a new company with no.

不会。

No.

但那些播客是。

But the podcasts were.

这真的让人挺糊涂的。

It's very confusing.

其实这是一个播客网络。

Well, it's a podcast network.

所以他们把播客和

So they Plus the podcast

《纽约杂志》绑在了一起。

in New York Magazine.

《纽约杂志》里的那个播客

The podcast in New

就是《纽约杂志》。

York Magazine.

那些才是当初被认定的播客，

Those were the ones that

还有Vox，后来也并入了播客体系，都被算作是那些播客之一。

were those were and Vox, which became as part of the podcast, were deemed as the ones So

The Verge 会继续由现在的所有者运营，

the verge is staying with its existing ownership,

基本上是这样。

basically.

对。

Yes.

没错。

Yeah.

我最近看到的消息是，Penske 要么全买，要么一点都不买。

And the the and then the the last I read was that they Penske will either buy all of it or none of it.

Penske 是最大的外部投资者。

Penske is the the biggest outside investor.

他们旗下有《好莱坞报道》《Variety》，还有其他好几家，比如《滚石》，他们可能把所有这些出版物一起收购，但只能全盘接手，不能挑着买。

They do, The Hollywood Reporter and Variety and and a bunch of other things, Rolling Stone, a bunch of other things, is that they potentially could buy all of the existing publications, but it'll either be an all or nothing.

不过这些都算是甩卖吧。

These are kind of fire sales, though.

对吧？

Right?

这些媒体的售价都低得多。

These are, being sold at a much lower value

这得看情况。

than It depends.

这得看情况。

It depends.

比如，詹姆斯·默多克收购了《纽约杂志》旗下的播客业务，就赚了一大笔。

I mean, look, clearly, one who got out a lot of money was the the Murdoch James Murdoch's thing buying Vox, the podcasting arm in New York Magazine.

是的。

Yeah.

还有一些是被那些亿万富翁收购的，你知道的。

There's those the ones who who there's the ones who got the, you know, the billionaire

这有点像《继承之战》里的剧情，因为

It's a little bit like a page out of the Succession TV show because

一直都是这样。

It always completely is.

他就像肯德尔·罗伊那样说：我爸那套传统媒体已经过时了，咱们得转向数字领域。

He's he's Kendall Roy saying, well, this old style media of my father's is dying, so we gotta go digital.

但也许选了个最不合适的时机转身离开。

But maybe picking the kind of the wrong time to jump ship.

我的意思是，从一个正在衰落的媒介跳到另一个同样在衰落的媒介。

I mean, was from one dying medium to another.

我真的不太清楚。

I I mean, I I I don't know.

我觉得詹姆斯·默多克，他算是默多克家族里比较自由派的那一个。

I think that the the James Murdoch, I mean, he's been, you know, he's the he's the liberal Murdoch.

他被赶出了家族。

He was cast out.

对。

Yes.

没错。

Right.

他离开了，之后就一直……

And he left and and and he's been Just

就像肯德尔一样。

like Kendall.

我跟你说，这事儿真是……

I'm telling you, it's

明明白白的。

straight up.

是的。

Yeah.

《继承之战》在某种程度上融合了派拉蒙和福克斯两家家族的特点。

Succession is a is a is a mix of Paramount and and Fox in terms of those those two families.

但他也投资过其他媒体公司。

But the, you know, but he's made investments in other media companies too.

我觉得接下来会发生什么，还挺值得期待的。

And so I think it'll be interesting to see what happens with that.

对吧？

Right?

他的策略是很有远见，还是有点跟不上时代了？

Is his strategy forward thinking, or is he stuck a little bit in the past?

我的意思是，他可能只是想保住《纽约杂志》，这我一点意见都没有。

I mean, might just wanna save New York Magazine, which I'm not upset about all.

没错。

No.

我挺高兴的。

I'm glad.

如果这意味着《纽约杂志》还能再继续办个几十年，那当然好。

If that means New York Magazine gets to continue to exist for another, you know, few decades, then, like,

那就干吧。

go for it.

我的意思是

I mean

我不在乎。

I don't care.

这有点像美第奇家族那种老派赞助方式——你有十亿资金，亏一亿美元养着一家主流媒体也无所谓。

That's kinda old school Medici patronage where you got a billion bucks and you can afford to lose a 100,000,000 keeping a a a kind of mainstream

这正是洛林、鲍威尔·乔布斯，还有我刚才想说的，爱默生集体正在为《大西洋月刊》做的事。

Well, it's what Lorraine and Powell Jobs and I was gonna say the Emerson Collective is doing with the Atlantic down.

《大西洋月刊》。

The Atlantic.

不幸的是，杰夫·贝佐斯当初看起来也是这么对待《华盛顿邮报》的，但结果并不是这样。

And, unfortunately, it's what Jeff Bezos looked like he was doing with the Washington Post, but it turns out, nope.

不是。

No.

不是。

No.

他更愿意把钱花在游艇上。

He preferred to spend that money on a yacht.

谢谢。

Thank you.

好了，咱们说到哪儿了？

Anyway, where are we?

咱们休息一下，然后聊聊苹果。

Let's take a break, and then we'll talk about Apple.

苹果。

Apple.

其实也没啥好说的，不过我们还是简单聊一聊苹果吧。

There's not much to say, but we will talk we'll talk a little bit about, Apple.

毕竟这是《MacBreak Weekly》。

It is MacBreak Weekly after all.

你猜怎么着？

And guess what?

我们有个Vision Pro的故事，这倒是个值得期待的点。

We have a Vision Pro story, so there's that to look forward to.

你状态不错，很高兴你来了。

You are well, I'm glad you're here.

你知道吗？

You know what?

关键是这样一件事。

This is the thing.

当一群聪明人聚在一起时，如果话题重要，就不该被局限在某一点上，我觉得这次讨论挺好的。

When you get smart people together, you shouldn't be tied down to any one thing if there's an important topic, and I think this was a good conversation.

关键不在于你把西瓜切得多薄。

It's not how thin you slice the melon.

而在于你怎么端上桌。

It's how you serve it.

是的。

Yeah.

你更喜欢用挖球器挖出来的瓜球，还是喜欢切成长月牙状的瓜片？

Do you prefer the melon ball, or do you prefer the the kind of the crescent of the melon?

哦，我更喜欢月牙状的。

Oh, I like the crescents.

我也是。

Me too.

我不是那种喜欢用挖球器的人。

I'm not a melon baller kinda guy.

感谢Andy Ihnatko、Jason Snell和Christina Warren参与这次对话。

Our show thank you, Andy Ihnatko, Jason Snell, and Christina Warren for that conversation.

你看，赶上淡季，我们连芒果都能聊上半天。

You see, on a slow week, we can talk about and mangoes.

你有没有试过先把芒果切开，然后翻过来，让果肉变成小方块，整整齐齐地摆在盘子里？

Do you like to do the thing where you slice it, then you turn it inside out, and you wind up with cubes on a little little serving curve?

没有。

No.

是的

Yeah.

真讲究啊

Fancy.

真讲究啊

Fancy.

是的

Yeah.

我喜欢在芒果上挤点青柠汁。

I like to put a lime on the, on the old mango.

我觉得

I feel like

这绝对不是什么委婉说法。

And that is not a euphemism in any way.

今天我们节目由CacheFly赞助，真的是由CacheFly赞助的，因为CacheFly就是我们的内容分发网络。

Our show today brought to you by CacheFly, Literally brought to you by CacheFly because CacheFly is our content delivery network.

他们已经帮我们稳定传输内容好多年了，快二十年了。

They've been keeping our content moving for years, almost two decades now.

每一次流媒体播放、每一次下载、每一个点播节目，CacheFly 都在后台默默扛起重任，从不惹麻烦，我特别喜欢这点。

Every stream, every download, every on demand episode, CacheFly quietly does the heavy lifting behind the scenes with no drama, no fuss, and I love that.

要是我们的推送出了问题，从来都不是 CacheFly 的责任。

If there's ever an issue with our feeds, it's never CacheFly.

他们真的非常可靠。

It's you know, they are absolutely reliable.

他们已经运营了二十多年，但一点都没停滞不前。

They've been around for more than two decades, and they are anything but static.

我也很欣赏这一点。

I like that about them too.

他们一直在不断创新。

They're always innovating.

这里有几件事你得了解一下。

Here are few things to know.

如果你正在为你的基础设施评估CDN服务，CacheFly的游戏下载速度比其他供应商快多达158%。

If you're evaluating CDN options for for your infrastructure, on CacheFly game downloads are up to 158% faster than competing providers.

视频对我们来说非常重要。

Video, very important to us.

无论在什么设备上，视频都能在不到一秒内开始播放，而且能应对大规模访问。

Sub second video start times on any device at scale.

这一点特别关键。

That's super important.

我知道当你访问我们的网页想看视频时，它应该立刻就能播放——因为我自己也是这样，大家都没耐心。

I know that when you go to our webpage and you wanna play a video, it should start up right away because I know I'm the same way we're all impatient.

等上一两秒，心里就嘀咕：不对劲。

Wait a second, and it's like, no.

这视频怕是加载不了了。

This isn't gonna work.

我还是换别家吧。

I'm going somewhere else.

所以我们必须要有这个。

So we need that.

即使在混乱的发布日，也能稳定交付软件，同时向数百万并发用户直播，轻松应对毫无压力。

Rock solid software delivery even on those chaotic launch days and live streaming to millions of concurrent users without breaking a sweat.

这就是 Fly 的实力。

That's Fly.

正如我所说，我们不断推出新功能，比如门户或可观测性系统中的高级分析，边缘端的程序化请求响应控制，还有 Terraform 集成，让你能用代码管理 CDN 资源。

And as I said, new features all the time, like the new advanced analytics for deep CDN visibility in the portal or your observability stack, edge control for programmatic request and response handling at the edge, Terraform integration to manage CDN resources as code.

所有这些其实也都指向了 AI，帮你更智能地管理运维。

All of that kinda also points to AI, helping you with the management.

我们在六大洲拥有超过 75 个节点，我猜他们现在连南极洲都在搞。

With more than 75 points of presence across six continents, and I bet you they're working on Antarctica.

超过五千家客户，我们就是其中之一。

Over 5,000 customers were one of them.

还有更厉害的，100% 的服务可用性保障。

And get this, a 100% uptime SLA.

百分之百的正常运行时间服务保障。

100% uptime SLA.

还有顶尖的客服支持，全天候工程师直接对接。

And the best support, twenty four seven engineer to engineer.

享受灵活的计费方式。

Enjoy flexible billing.

这一点对我们很重要，而且没有霸王条款。

That was important to us and no strong-arm contracts.

他们一直都很灵活，跟我们合作至今都是如此。

They were very flexible with us and have been all along.

CacheFly 是专为您的业务打造的 CDN 服务。

CacheFly is the CDN built for your business.

访问 cachefly.com/twit，了解如何免费使用第一个月。

Learn how you can get your first month free at cachefly.com/twit.

我到底说了多少年了？

How many years have I been saying this?

MacBreak Weekly 的带宽由 CacheFly 提供，详情请访问 cachefly.com/twit。

Bandwidth for MacBreak Weekly is brought to you by CacheFly at cachefly.com/twit.

谢谢 CacheFly。

Thank you, CacheFly.

谢谢。

Thank you.

马克·德国跟我们一样，也正愁没话题可聊。

Mark German, just as a stymied for stuff to talk about as we were.

不过他提到，由于欧盟的规定，数字市场法案将推动新系统支持第三方 AirPlay 替代方案，比如 Google Cast。

He did say, though, some interesting things due to EU requirements, the digital markets act.

据说，iOS 27 会原生内置对第三方 AirPlay 替代方案的支持，比如 Google Cast。

Supposedly, will build support into the new iOS iOS 27 for third party AirPlay streaming alternatives like like Google Cast.

以前我只能在支持 Google Cast 的应用里用，但现在这功能会直接集成到系统里。

You could use I mean, I've been I've I've been able to use Google Cast in Google Cast enabled apps, but now it'll be in the operating system.

德国还说，未来如果你想把视频、照片或音频从苹果设备投送到音箱或电视上，系统可能会默认使用这个方案，而不是 AirPlay。

In fact, says German, it could be the default if you wanna instead of, AirPlay, if you wanna beam video, photos, and audio from an Apple device to a speaker or TV.

谢谢，欧盟。

Thank you, EU.

对吧？

Right?

是的。

Yeah.

这确实有点晚了。

That's that's kind of overdue.

我很高兴看到过去一年半里，欧盟并没有强迫苹果在软件里加入特定功能，而是要求支持已经存在的开放标准，比如WiFi标准里的那些，现在这些都变得可能了。

I'm I'm glad to see just in the past year, year and a half, just because the EU has not ordered Apple to include support for x, y, and z inside your software, but simply support an open standard that already exists within say a WiFi standard, All of these things are now kind of possible.

像AirPlay、AirDrop这样的功能，现在都可以实现了。

All these things like, like AirPlay, or or or or AirDrop from from

没错。

Yeah.

谷歌现在也支持AirDrop了。

Google does AirDrop now too.

是的。

Yeah.

这些功能其实早就该实现了，因为这一直是个让人特别头疼的问题。

All these things that that really should have been able to do years ago because it is such a bone of contention.

感觉这种摩擦完全没必要——比如我的谷歌智能音箱，还有那些设备，它们的体验远不如苹果的智能音箱，文件在两台设备间传输居然还得看它们跑的是什么操作系统。

It's it feels like such an unnecessary source of friction that like, again, my my Google smart speakers, and my my that that don't work as well as Apple smart speakers that transferring files between two machines depends on what what operating systems they're running.

当然，我不是说欧盟的数字市场法案对每个应用都完美无缺，但像这种事让我愿意给欧盟一些信任，毕竟他们的监管确实带来了实实在在的改变。

And yeah, I mean, not that I'm not that I would say that the EU's DMA is always great for every single application, but it's things like this that make me give the EU the benefit of the doubt when it comes to regulatory stuff because it is making things materially different.

而且我也要说明，欧盟并不是硬拽着苹果走的。

And it's not and I will I will also say that it's not a case of them dragging Apple by the ear.

在苹果内部，一直都有争论。

Inside Apple, there's always arguments.

总有人会说：如果我们能让这件事变得更简单，会不会更好？

There are always people saying, look, wouldn't it be great if we did make this easier to do?

这对用户来说难道不是巨大的好处吗？

Wouldn't this be a great benefit for our users?

这对我们来说其实是个很简单的事。

And it'll be such a simple thing for us to do.

他们并没有被强行压下去。

And that didn't they didn't get shouted down.

只是他们的观点最终没被采纳。

They just simply lost the argument.

现在他们赢了这些争论，我们才看到这些改动能有多快落地。

Now they're winning those arguments, and we're seeing how quickly you can make these changes happen.

说到辩输的事，我们还在等法官伊冯娜·冈萨雷斯·罗杰斯公布，苹果在App Store里到底能收多少费用。

Speaking of losing arguments, we're still waiting for judge Yvonne Gonzalez Rogers to tell us, and Apple, how much they can charge, in the in the App Store.

这对不用苹果App Store的公司来说，会很有意思。

That'll be interesting for companies that don't use the, Apple App Store.

对吧？

Right?

这只会对那些不用苹果App Store、改用第三方应用商店的公司有影响。

It would only be for companies that don't use the App Store that use a third party App Store.

这是针对所有App Store用户的吗？

Would it be for all App Store customers?

这正是苹果公司正在争论的部分。

That's that's part of what Apple's arguing.

他们现在手里有好多事情在同时推进。

There's they're basic there there there are a whole bunch of different balls in the air.

上周，苹果和Epic向法院提交了一份联合文件，大致同意了时间表。

Last week, they, Apple and Epic filed, like, basically a joint thing with a with a court saying that, okay.

双方基本达成一致，苹果将提出一个适用于App Store外交易的抽成比例。

We have basically agreed on a timetable for Apple to at least propose a a percentage that they can charge for for out of out of App Store purchases.

这意味着他们将要

That mean that they're gonna be

而不是27%。

Instead of 27%.

没错。

Exactly.

简单说，苹果要在75天内给出一个具体数字。

Basically, say Apple's gonna come up with a number within seventy five days.

他们还得提供用来支持这个数字的数据，我们也有时间做出回应，这总算是有进展了。

They're also gonna give us the data that they use to to justify that data, and we're gonna have time to basically respond to this, but it's movement.

但还有一件事，他们正试图让最高法院和其他法院认定，这项裁决迫使我们在全球范围内修改苹果商店，而实际上，判决本应只适用于我们和Epic之间的交易。

But there's the second thing in which they're basically trying to get the Supreme Court and other courts to basically say that this order forces us to create changes to the Apple Store worldwide when actually the judgment only should apply to our dealings with Epic.

我们或许只需要在美国境内，或者在一个司法管辖区内部做调整就够了。

We should we should maybe be able to just make changes within The United States or within one principality.

这个法院无权命令我们在全球市场怎么做。

It is beyond the scope of this court to order us what we have to do in a worldwide market.

等一下。

Wait a minute.

这些事法院不是已经拒绝过了吗？

Did these things court already say no to this?

是的。

Yeah.

他们老是往最高法院跑。

They they keep going back to the Supreme Court.

对。

Yeah.

可他们又回来了。

But they're they're they're back again.

法院一再说了，不行。

The court keeps saying, no.

不行。

No.

去问问冈萨雷斯·罗杰斯法官吧。

Ask judge Gonzales Rogers.

你们干嘛总来烦我们？

What are you bothering us for?

我们这儿忙着呢。

We're busy here.

总之，苹果公司又重新提交了申请，试图推翻地方法院关于App Store禁令的裁决。

Anyway, yeah, Apple has refiled to reverse the lower court ruling on the App Store, injunction.

上次的回应几乎是立刻就来了，这次我们看看会怎样。

We'll see what no no the response to the last time was almost instant.

目前还没有任何回应。

No response yet.

对。

Yeah.

在影子法庭、快速通道上。

On the shadow docket, the rocket docket.

Epic公司已经对九到五公司就此事作出了回应。

Epic, gave a response to a nine to five, MAC, on all of this.

最高法院已经驳回了苹果试图推翻这项禁令的请求。

The Supreme Court has already rejected Apple's attempt to overturn the injunction in this case.

这次对藐视法庭令的挑战，不过是最后一搏，想拖延案件的最终了结，避免开放支付渠道，让消费者受益。

This challenge to the contempt order is one last hail Mary to delay a conclusion to this case and avoid opening up the gates to payment competition for the benefit of consumers.

法院的审理过程和苹果自身的文件都清楚表明，苹果故意设计出一种虚假的合规方式，来阻挠竞争，明显违反了地方法院的禁令。

The court's proceedings and Apple's own documents made it clear that Apple intentionally designed its sham compliance with the district court's order to prevent competition clearly violating the district court's injunction.

事实上，冈萨雷斯·罗杰斯法官说，苹果对她撒了谎。

And in fact, judge Gonzalez Rogers said Apple lied to her.

对啊。

Mhmm.

是的。

Yeah.

那就是所谓的‘是的’。

That was the yeah.

我的意思是，这才是最关键的部分。

I mean, was the biggest thing.

这是我读过最狠的一次当头棒喝。

That was one of the biggest SmackDowns I've ever read

哦，她气坏了。

Oh, she pissed.

在任何法院文件里都从未见过。

In any court filing ever.

那就是对的。

That was Yeah.

当时那文件一出来，我就说：好吧。

Literally when that came through, I was like, okay.

这简直就是那个大家总在转发的‘惊呆了’动图，真的太震撼了。

This is the popcorn gif that everybody always shares because this that was wow.

哇哦。

Wow.

是啊。

Yeah.

不过，不管怎样，我们会密切关注最高法院会怎么说。

Well, anyway, we'll watch, with interest to see, what, the Supremes say.

感情这事急不得，事情也急不来。

You can't hurry, love, and you can't hurry the

如果我们为Vision Pro这一部分定个主题，我觉得我们其实也该给Epic和苹果之间的这场较量定个主题，毕竟这周我们一直在聊这个。

If we, you know, if we have a theme for for for the Vision Pro segment, I almost think we should have a theme for the Epic versus Apple thing because we speak about just about this week.

嘿，安迪。

Hey, Andy.

你戴的是那个新的谷歌Fitbit表带吗？

Are you wearing that new Google Fitbit watch band there?

你展示的就是这个吗？

Is that what you're showing

没错。

off?

当然。

Indeed, am.

你就像那些F1车手，比赛一结束立马就戴上他们拿代言费的表。

You're like one of those Formula One drivers who right after the race immediately straps on the watch, the watch they get endorsement money for.

说说

Tell

而且举着

And holds the

对。

Yeah.

把那个举起来。

Holds that up.

不好意思。

Sorry.

告诉我们，是红牛吗？

Tell us is it Red Bull?

肯定是。

It's gotta be.

给我们说说这个。

Tell us about that.

其实，马克·古尔曼还提到，面对谷歌新推出的Fitbit手环的竞争，苹果在Apple Watch上可能有点安于现状了。这个Fitbit手环本身也在和亚马逊的Whoop手环、还有Aura戒指竞争——我戴的是这个，我知道你们不少人也戴。

This is, actually, this is the other thing Mark Gurman said is that Apple is perhaps sitting a little bit back on its laurels with the Apple Watch, in the face of competition from Google's new Fitbit band, which is competition itself for the whoop band from Amazon or the Aura Ring, which, I wear and I know a number of you, also wear.

说说这个 Fitbit 手环吧。

Tell us about this Fitbit band.

你现在不戴苹果手表，所以也没法比较。

Should is it now you you don't wear an Apple Watch, so you don't have anything to compare it with.

话是这么说，确实如此。

Well, but the thing is, that's true.

但另一方面，这款手环可能正是为我这样的人设计的——我用过 Pixel，也戴过 Apple Watch。

But on the other hand, it's possible that this band is made for somebody like me who has tried Pixel who has a Pixel watch, has an Apple watch.

但我平时不太愿意戴它们，第一是因为每隔两天就得充电，太麻烦。

I don't like wearing either of them day to day because number one, I don't like having to keep them charged every couple of days.

而且屏幕上总蹦出各种提醒，太吵了。

I don't like all the distractions that come through the display.

我觉得它们根本比不上我最爱的那几款卡西欧手表。

I don't think they're as good a watch as like my favorite little Casio watches.

我喜欢一天之内换好几次表带。

I like being able to switch things up several times a day.

就连我非常关心的健康数据，也让我提不起兴趣，因为它只给我一堆数字，却没有真正的分析或有用的信息。

The even the health stuff which I'm very very interested in doesn't really hit me because it's giving me numbers but no insight and no real information.

而且通常这东西还要三百美元。

And it's also a $300 thing typically.

这东西其实挺有意思的，因为它根本没屏幕。

This is really interesting because it really is there's no screen on it.

就只是几个传感器而已。

It really is just the sensors.

明白吗？

Okay?

这意味着它能提供像那些便宜款Apple Watch差不多的功能。

Which means that it gives you most of the stuff that a three like one of the cheaper Apple watches give you.

我能监测血氧水平。

So I get blood oxygen.

还能监测心率。

I get heart rate.

我能监测到低心率预警。

I get I get low heart rate warnings.

我觉得它甚至还能检测房颤。

I will get I think it even has a fib.

这个我可不敢打包票，别拿我说的去当依据。

Don't don't don't quote me on that.

但总的来说，光靠传感器就能提供非常广泛的健康数据。

But basically, a very, very wide range of stuff just from sensors.

它也非常非常小巧。

It's also very, very small.

它非常轻便，戴在手上完全不会让你觉得自己像个戴着各种电子设备的科技极客。

It's very, very you can wear it and you don't feel like you've got you've you've you've you've you're tech techno Joe with a million different gadgets on your wrist.

它很轻。

It's lightweight.

佩戴起来更舒适。

It's more comfortable to use.

这东西是上周一到的。

I this arrived last Monday.

从那以后我都没给它充过电，而且它几乎一直戴在手腕上没摘下来过，现在电量还有26%。

I have not charged it since and it hasn't been off my wrist really since And the battery is still at 26%.

不过目前让我特别感兴趣、也特别喜欢的地方是，虽然才用了一周，我打算再观察两三周再详细说说，这里我要用个不太喜欢的词，但新的Google健康应用里集成了Google Gemini。

And what I really but the interesting thing I've that I'm really really enjoying about it so far, this has only been a week, so I'm gonna I'm not gonna write about it for another two or three weeks, is that I'm gonna use that horrible word, but Google Gemini is part of the new Google Health app.

所以它不会只是简单地说，你比步数目标多走了10%。

So it doesn't simply say, you made your you you made your step beat your step goal by 10%.

这是你计划提升心率的七天里的第三天。

This is the third day of seven days in which you intended to increase your heart rate by no.

它会真的去分析数据，然后告诉你，哇。

It will actually, like, take the data and then have say, wow.

你确实把今天早些时候缺觉补回来了。

You've real you've you've you've really made up for the lack of sleep you had you had earlier today.

因为今天晚些时候要下雨，我建议你可以趁早去散步。

Because it's gonna be raining later today, I suggest that maybe you should take your walk early today.

试着把心率提上去吧，昨天散步你有点太慢了。

Try to get your heart rate up because let yesterday's walk, you were kinda you were kinda slow.

天哪。

Oh, god.

真让人烦。

Is so annoying.

其实也不是。

Well, no.

这些提醒并不是那种会突然弹出来的那种。

Well, these are again, these are not like alerts that come up on

你懂的，不是为了这个。

for that, you know.

我也不觉得。

I don't.

我也不觉得。

Well, I don't.

你不是最棒的吗

Aren't you the king of king

幸福之王？

of happiness?

我们一定得

We must have

只用一支桨划船，这可真没意思，里奥。

to simply row our rowboat with only one oar, and it's not a lot of fun, Leo.

好的。

Okay.

好的。

Okay.

拿着这个。

Have this.

总之，它给我的信息是我觉得有用且能行动的，我还能反过来问问题，比如它可能会说：根据你昨晚的睡眠，你只睡了六个小时。

Anyway, the the the basic the basics is that it gives me information in a way that I feel is useful and actionable, and I can actually ask questions back such as that, well, I I it might ask I I based on your sleep last night, you didn't get a lot of you slept for six hours.

你深度睡眠的时间不多。

You didn't get a lot of deep sleep.

你现在感觉怎么样？

How are you feeling?

你现在是有点精神还是有点累？

Are you feeling kinda up or down right now?

我当时就想，其实吧，我有点儿……

I was like, well, actually, I'm a little bit, you know.

好的。

Okay.

很好。

Great.

也许你可以两点或三点左右小睡二十分钟。

Maybe you can get take a twenty minute nap around two or 03:00.

那样可能会

That might

听起来这些建议都挺依赖人工智能的。

help It sounds like it's very AI advice focused.

没错。

It is.

而且它不是那种啰嗦的、堆信息的类型，它本质上是在帮你理解设备收集到的数据，而不是让你面对一堆数字或仪表盘。

And it's not again, it's not it's not gabbly and it's not like more information that it it's basically saying instead of this stack of numbers instead of these dials, it is basically helping me make sense of the data that it collected.

我发现它真的特别有用，帮我在健康、健身和自我觉察方面提升了很多，这些是以前的手表根本给不了我的。

It's I'm finding I'm finding it very, very useful and it's helping me get it's helping me with health and fitness and basically awareness stuff that I never really got from previous watches.

对。

Right.

而且只要99美元，价格很亲民。

Also, it's $99, which is easy to afford.

当然，你还能选各种不同的表带风格。

You can get, of course, a range of fashion.

不过得付订阅费。

But there's a subscription.

对吧？

Right?

是吗？

Is it?

大部分功能都是免费的。

It gives you most of it for free.

这跟Whoop手环之类的区别就在这儿。

That's that's the difference between this and the and the whoop band or whatever.

Whoop手环每年要300美元，但这个手环本身是免费的。

The whoop band's like $300 and the band is free, and that's every year.

因为我每月付20美元订阅Gemini Pro，那些高级功能其实我早就免费用上了。

Because I I pay $20 a month to subscribe to Gemini Pro, the advanced features are basically I I get for free because I'm already subscribing to to that.

不过目前我对它评价很高，因为这是我第一次连续一周每天都戴着健身手环。

But I'm very very positive on it for now because again, I will say that this is the first time I've had a fitness band on my wrist every single day for a week on end.

这也是我第一次真正认真看它给的数据，试着从中获取信息。

It's the first time I've been actually really kind of paying attention to what it's been saying and trying to get information from it.

我还特别想看看，刚设置的时候，它会主动跟你聊一聊，问你有什么目标，为什么戴这个，你现在的精力状态怎么样。

I'm also really keen to see when you set it up, it basically wants to interview have a conversation with you about what your goals are, why you're wearing this, what you're hoping to what your current energy level is.

我真的一点都不想参与那段对话，因为那会儿实在太忙了。

And I literally I didn't want any part of that because I was just too busy.

所以我干脆直接打字说：要不你先帮我盯着数据几周，等有了一些发现，我们再慢慢聊。

So I I literally just typed, well, how about you just like watch my data for a few weeks and then come to some conclusions that we can talk later.

他们回复说：好啊。

And they said, great.

这主意不错。

That sounds like a great plan.

我们就一天天看着，慢慢来。

We'll just simply we'll just wait by day by day.

我说：行啊。

And I'm like, alright.

这真是

That's I

就这样。

like that.

这我倒是能实际操作。

This is something that I can actually work with.

我不确定。

I don't know.

我一直在看一些评价。

I've been reading reviews

不过安迪，你可没法对老婆这么做。

Can't do that with a wife, by the way, Andy.

我只是想提一下。

I just want to mention that.

你能对老婆做的事，可没法对健身追踪器做。

All the things you can do with a wife, you can't do with a fitness fan.

这话说得对。

That's good point.

你还是

You're you're still

好吧。

Alright.

好吧。

Alright.

你这话把我难住了。

You had me there.

是的。

Yeah.

我再重申一遍，我显然不是那种会进行健身训练的人。

I will I will say that again, I'm obviously not someone who's doing fitness training.

我可不是在为半程马拉松做准备。

I'm not training for a half marathon.

我也不会做上万次重复动作。

I'm not doing a million reps.

它能识别你正在做的运动类型，并正确记录下来，你也可以手动在应用里指定，那段时间你实际是在做什么运动。

It will it will detect the kind of exercise you're doing and log it correctly, or can actually go into the app and and actually specify, this is what I was doing during that time of day.

我看了不少其他用户的评价，那些正在认真训练的人也都不意外地提到，这个99美元、没有屏幕的手环，对实现这种高强度训练目标帮助不大。

I've been reading other reviews and other people who are again in training and they unsurprisingly are saying that the $99 band that doesn't have a display on it is not great at like helping you get through these kind of serious training goals.

是的。

Yeah.

我会看手表，了解心率、当前心率区间，还有我锻炼了多久。

Look at my watch for my heart rate, which zone I'm in, how long I've been going.

手表会实时显示这些数据。

Mean, the watch is giving you a readout all the time.

是的。

Yeah.

苹果手表的另一个优势是苹果健身服务。

You can The other advantage the Apple Watch has is Apple Fitness plus.

你可以把训练内容直接显示在屏幕上，和手表同步使用。

So you can have that on the screen and tie it to that.

再说一遍，其实是通过应用来实现的。

Again, yeah, with the it is through the it is through the app.

你可以随时查看实时数据。

You can like get instant read of a

如果你觉得心率异常，

if you

可以打开应用，它会显示你当时的状况，之后你还能逐个查看应用里的各个标签，回顾一整天收集的数据和得出的结论。

like if you feel like your pulse is going wacky, you can open up the app and it will show you what you're what you're sub and later on, you can you can simply go through like each of the little tabs of the app to see like the data that it collected at the conclusions that it drew like throughout the day.

但我认为这不会是一款大众喜欢的产品。

But I do I don't believe this is going to be a general appeal device.

我觉得它更适合像我这样的人——我不喜欢用更多屏幕来解决我生活中已有的干扰问题，手腕上再加一块屏并不是我的解法。

I think it's gonna be for people like Like I said, I don't like having I don't like the the the solution to just the answer to distractions on the screens that I have in my life is not adding another screen on my wrist.

没错。

Right.

我已经很清楚自己想要什么了。

And I've pretty much defined that for myself.

我真没法天天戴着它，除非是赶特别忙的行程，那时候可能需要腕上提醒登机口变更这类事，但日常根本用不上。

I I cannot get myself into I I I there it's a fun it's a it's a useful thing to have if I'm having a really, really busy travel day, but I do really do need to have a notification on my wrist about a gate change or something like that day to day to day.

不过，它确实挺烦人的。

However, it's just a nuisance.

而且，我又忘了把它从键盘边拿走，电池很快就耗光了。

And again, eventually, the battery will run down because I left it on the next to the keyboard.

还有，这东西又大又笨重，我连续写了三四个小时，手腕被磨得不舒服，干脆摘下来了。

Also, because it's so big and so chunky, I took it off because I was writing for three or four hours and it was kind of irritating my wrist.

于是我顺手把苹果手表或者Pixel手表搁在键盘旁边，结果一忘就是两天，等想起来时电池早没电了，慢慢也就不再戴它了。

So I put I put my Apple Watch or my my Pixel Watch next to the keyboard and then forgot I left it there and then it's two days later and the battery's down and then I just got out of the habit of wearing it.

但这款不一样，戴着舒服，我根本没想过要摘下来。

Whereas this, it's comfortable enough that I really haven't had a need to take it off.

而且，我估计再过两三天都不用充电。

And again, I probably won't absolutely need to charge it for another two or three days.

不错。

Nice.

你的评测会在哪里发布？

Where will your review appear?

很快就会上线的一个网站上。

On a site that will be opening very, very soon.

这倒是个好时机，可以把上面的盖布拆了。

That might be a good time to to, to, take the the sheets off of it.

到时候自然会公开的。

They'll open up.

没错，就是这样。

That that's a yeah.

在那之前，

Before There'll

肯定会引起很多关注。

be a lot of interest in that.

确实会这样。

There'll be exactly.

应该没问题。

It should Agree.

我觉得现在可以了。

Be I think it's ready to go now.

我一直在跟安迪这么说。

I keep telling Andy that.

他总说不行。

He's like, no.

不行。

No.

不行。

No.

还没到那份上。

Not quite.

还没到那份上。

Not quite.

他是个完美主义者。

He's perfectionist.

我们喜欢

We like

这一点。

that.

他迟早会做到的。

He'll get there.

我本来想

I wanted to

说我觉得，得先把货架完全摆满，再请第一批客人来。

say I I feel like I just wanna make sure this the the the shelves are fully stocked before I invite the first

货架已经摆满了。

Well, they're stocked.

进店。

Visitors in.

它们都备齐了。

They're stocked.

我只是想说，十一年前苹果推出Apple Watch的时候，是把它当成一个应用平台来设计的，因为那时候苹果觉得所有东西都该是应用平台。

I I just wanted to say, you know, the Apple Watch eleven years ago was conceived of as an app platform because Apple sort of thought of everything as an app platform back then.

后来他们才发现，健身才是它最重要的功能之一。

And then they sort of found out that fitness was a major part of what it did.

说实话，我有时候会想，我自己也在用这个应用平台。

And, you know, I I do wonder sometimes and I use the app platform.

我遛狗的时候，就是用Apple Watch听播客。

I I am listening to podcasts when I walk my dog with my Apple Watch.

我用它做的很多事根本不是健身追踪，但我总觉得苹果在设计上有点偏差——他们没怎么下功夫让健身数据在手表上更直观地展示，或许watchOS真该重新想想了。

Like, I I use it for things that are not fitness tracking, but I I wonder if they made some mistakes that they continue to make in terms of focusing not enough on making it easy to see all of your fitness stuff on the Apple Watch that maybe watchOS needs a little bit of a a rethink there.

另外一点，我知道苹果特别高兴有这么多人喜欢Apple Watch，但我有点想不通，他们怎么就不觉得还有一群人根本不需要这么复杂的设备？这东西对他们来说太过了。

And then the other part of it, yeah, I think I know that they are really excited by how many people love the Apple Watch, but I'm a little bit baffled that they don't think there's another market of people who don't want an Apple Watch that it's overkill Yeah.

比如，一个更简洁的健身手环，虽然还是iPhone的配件——毕竟iPhone才是核心，它能同步到Apple Health，做所有健康监测，但只是

Where a simplified fitness band that syncs to your that is still an iPhone accessory, because the iPhone is the most important product here, and syncs to Apple Health and does all the health things, but it's

它支持Apple Pay。

It has Apple Pay.

而且，说实话，你得自己决定怎么用。

And and maybe I mean, you have to you have to decide how you wanna do it.

是像某些Fitbit那样有个小屏幕，还是干脆连屏幕都没有？

Does it have a little tiny screen like some of the Fitbits did, or does it have no screen at all?

我觉得，对于那些不想戴手表、或者已经戴了手表不想再戴两个、也不想换手表的人来说，市场上其实缺一个轻量级的附加设备，能做健康监测，还能延续他们的使用习惯。

But I feel like there's a product there for somebody who doesn't wanna wear a watch or has a watch and doesn't wanna wear two watches or change their watch, but they just want a little add on thing that does the monitoring, and it continues their story.

它延续的是Apple Health那种——你知道的，能救你命的整套体验，只是换了个形式。

It continues the whole kind of Apple Health, you you know, you save my life kind of stuff, but in a different format.

我觉得挺奇怪的，都十一年了，他们居然还没想过，除了把Apple Watch当主力产品之外，其实还可以出另一类产品：它戴在手腕上，能做所有你想做的Apple Health功能，但又不是一台全功能的腕上电脑。

And and I find it a little bit weird that eleven years later, they haven't considered that, like, they haven't changed the Apple Watch or bust approach to this feature because it feels to me like there's another product in there somewhere that goes on the wrist and does all of the nice stuff with Apple Health that you want, but isn't a full scale computer on your wrist like the Apple Watches.

没错。

No.

我同意，而且我觉得还可以更进一步。

I I agree, and I would go one step further.

我的意思是，要么考虑戴在手腕上，要么看看智能戒指市场。

I mean, I would say either on your wrist or look at the smart ring market.

对吧？

Right?

说实话，如果不想影响苹果手表的销量，戒指会是个很棒的配件——你们总不能说，我们只做一种戴在手腕上的产品吧。

Like, I honestly feel like a ring would be a fantastic accessory here if you didn't wanna cannibalize, you know, your potential Apple Watch sales because you say, oh, we are we only want one thing that's going on the wrist.

没错。

Great.

好的。

Okay.

可以做个智能戒指，让人睡觉时也能戴着。

So have a smart ring that can be something that people can wear when they're sleeping.

对吧？

Right?

不管我花多少钱买苹果手表，隔几年换一个，我都没法戴着睡觉，总得换表带什么的。再说我手腕细，再怎么劝我也不买那个巨大的Ultra，真的戴上去太难看了。

Because no matter how much money I spend on an Apple Watch and I buy a new one every couple of years, I can't sleep in it because I don't, you know, I have to switch the bands and whatnot, but because I have a smaller wrist and I'm not gonna buy the gigantic Ultra no matter what anybody tried like, no, it looks terrible on my wrist.

你知道，电池续航就这么点，你得每天摘下来充电之类的。

You know, like the the battery life is such that it's like, you know, you'd have to take it off and charge it every day and whatnot.

有一阵子我甚至试过用一块旧的Apple Watch睡觉，白天再换上新的那块。

And so I even went through the process for a while where I had an older Apple Watch that I would sleep in and then I'd have like my my newer one that I would put on during the day.

搞两块手表，还得都跟手机同步，想想就烦。

And that's annoying to try to kind of even have multiple watches, you know, synced with with your phone.

不过正如你所说，杰森，有些人其实并不需要那么多功能，但还是想留在苹果生态里。

And but there are these past experiences to your point, Jason, where people either have a watch they want or they don't want all those features, but they still wanna be in the ecosystem.

其实还有别的形态可以考虑，我觉得能更好地补充这些需求。

You have other modalities you could have that I think that would would really kind of reinforce things.

我觉得戒指会是个不错的设备，因为那样就不用带屏幕了。

And and I don't know, I feel like a ring would be a great device because in that case, you know, it it's not gonna have a screen on it.

也不用时刻跟手机保持连接。

It's not going to be one of those things that you're going to have to be more connected to your phone.

如果你真想更进一步，比如想随时看到通知，或者不带手机也能锻炼，那这种设备才真正适合你。

And so if you wanna go to that next level where you want to be able to really, you know, see the the alerts in the moment or or have a be have an opportunity to go on a workout without your phone, then that's the device that that you buy.