介绍《Foundering》

你好。

Hi.

我是汤姆·基恩，邀请你加入我的彭博观察播客。

I'm Tom Keene inviting you to join me for the Bloomberg Surveillance Podcast.

这个节目让你每个工作日都变得更聪明。

It's about making you smarter every business day.

我是保罗·斯威尼。

I'm Paul Sweeney.

我们为你带来股票、债券、大宗商品，甚至加密货币的全面报道，所有你在市场中表现出色所需的信息。

We bring you complete coverage of stocks, bonds, commodities, even crypto, all the information you need to excel in the markets.

我是亚历克西斯·克里斯托弗斯。

And I'm Alexis Christoffers.

收听我们，与经济学、金融、投资和国际关系领域最聪明的人进行重要对话。

Listen to us for essential conversations with the smartest names in economics, finance, investment, and international relations.

这就是彭博观察播客。

That's the Bloomberg Surveillance Podcast.

今天就在Apple、Spotify或任何你收听的地方订阅吧。

Subscribe today on Apple, Spotify, or anywhere you listen.

每个人都太兴奋、太急切了。

Everyone was too bright eyed and too eager.

我们齐声高喊WeWork。

And we chanted WeWork.

我们喊着WeWork、WeWork，然后敲响了锣。

We chanted WeWork, WeWork, then we hit a gong.

不久前，亚当·诺伊曼还是世界上最成功的创业创始人之一。

Not that long ago, Adam Neumann was one of the most successful startup founders in the world.

他曾是一位有远见的领导者，声称要颠覆一个万亿美元的行业。

He was a visionary leader who said he was going to overturn a trillion dollar industry.

我们努力工作，真的尽力帮助你。

We work, we really strive to help you as much as we can.

专注于做你喜欢的事。

Focus on doing what you love.

创造你的事业，剩下的交给我们。

Create your life's work and let us take care of the rest.

风险投资家们争先恐后地投资他的公司。

Venture capitalists were falling all over themselves to invest in his company.

WeWork彻底改变了办公室租赁行业。

WeWork has revolutionized the leasing of office space.

这家公司获得了100亿美元的投资。

$10,000,000,000 invested in this company.

这是有史以来第二大风险投资。

It's the second largest venture capital investment of all time.

他经营着美国最有价值的初创公司，并宣称要彻底改变你的工作生活。

He ran the most valuable startup in America, and he pitched that he was going to revolutionize your work life.

它卖的是乐趣。

It sells fun.

我的意思是，它卖的是兴奋感。

I mean, it sells excitement.

你甚至都不用去酒吧或者夜店。

You don't even have to go out to a bar or a club.

我们会把那些都带到你坐着办公的办公室里。

We will bring that all to your office space where you sit and do work.

酒吧现在就在你的办公桌上。

The bar is now at your desk.

所以当你第一次走进去的时候，你会觉得，哇，这地方太棒了。

So when you first walked in, you're like, dude, this place is awesome.

这到底是怎么回事？

Like, what is going on?

但随着亚当筹到的钱越来越多，事情开始变得奇怪起来。

But as Adam raised more and more money, things started to get strange.

你知道吗，如果亚当从走廊那边过来，每个高管的屁股都会紧张起来。

You know, if Adam was coming down the hall, it's like every executive's butthole tightened.

就像，每个人都变得特别紧张，天哪。

Like, everybody just got really like, oh my god.

他开始说一些话，比如他想永生，想当世界总统。

He started saying things like he wanted to live forever, be the president of the world.

没有亚当·诺伊曼，WeWork什么都不是。

WeWork was nothing without Adam Neumann.

没有人投资WeWork。

No one was investing in WeWork.

他们投资的是亚当·诺伊曼。

They were investing in Adam Neumann.

但我觉得我们被这些个性吸引，而皇帝其实没穿衣服。

But I think we fall in love with these personalities, and the emperor wears no clothes.

而在短短几周内，一切都变了。

And in the span of just a few weeks, everything changed.

以办公室为基础的初创公司WeWork正式推迟了上市计划。

Office based startup WeWork has officially postponed a plan to go public.

WeWork在寻找投资者需求方面遇到困难，估值仅为470亿美元的三分之一。

WeWork is having trouble finding investor demand at one third of the $47,000,000,000 price tag.

真正让人担心的是CEO亚当·诺伊曼。

The real concern is Adam Neumann, the CEO.

所有问题都出在他身上。

Everything is on him.

他的表现将决定这一切。

His performance will determine this.

到底哪里出了问题？

What went wrong?

我们将带你走进公司内部，采访那些帮助打造WeWork的人，并独家曝光内部会议录音，在这些录音里，亚当对员工说话的方式，是他在公开场合绝不会表现出来的。

We'll take you inside the company with interviews from people who helped build WeWork and exclusive tapes of internal meetings, where Adam talks to his employees in ways he'd never speak in public.

我们谁都不想将来回头看的时候说，我本可以做得更多。

None of us want to look back and say, I could have done more.

这本可以做得更大。

This could have been bigger.

这本可以做得更好。

This could have been better.

这不可接受。

That's not acceptable.

这样的机会不会再有第二次。

You do not get a chance like this again.

我们谁都没有第二次机会。

None of us do.

这是一个新的播客

This is a new podcast

来自

from

彭博科技，名为《Foundering》。

Bloomberg Technology called Foundering.

本季，我们将讲述WeWork的故事，这家公司抓住了2010年代的创业热潮，也可能作为标志着一个时代终结的惨败而被铭记。

This season, we'll tell you the story of WeWork, a company that captured the startup boom of the 2010s and also may be remembered as a spectacular bust that marked the end of an era.

我们将带你走进总部，深入了解这一切核心人物——亚当·诺伊曼的内心世界。

We'll take you into headquarters and inside the mind of the man at the center of it all: Adam Neumann.

他为什么以那种方式创立了WeWork，公司发生了什么，接下来可能会发生什么。

Why he built WeWork the way he did, what happened to the company, and what might happen next.

想想这次冠状病毒带来的长期后果。

Think about the long term consequences of what this coronavirus has done.

现在很好奇这对WeWork意味着什么。

Curious what this means for WeWork now.

WeWork以把人们挤在共享办公空间而闻名。

WeWork is known for crowding people together in one shared workspace.

来看看我们吧。

Check us out.

Foundering，来自彭博科技的新节目。

Foundering, a new show from Bloomberg Technology.

在Apple、Spotify或任何你收听播客的地方订阅。

Subscribe on Apple, Spotify, or wherever you get your podcasts.

你好。

Hi.

我是汤姆·基恩，邀请您收听彭博观察播客。

I'm Tom Keene inviting you to join me for the Bloomberg Surveillance Podcast.

这个节目让您在每一个工作日都变得更聪明。

It's about making you smarter every business day.

我是保罗·斯威尼。

I'm Paul Sweeney.

我们为您全面报道股票、债券、大宗商品，甚至加密货币，提供您在市场中取得成功所需的所有信息。

We bring you complete coverage of stocks, bonds, commodities, even crypto, all the information you need to excel in the markets.

我是亚历克西斯·克里斯托弗斯。

And I'm Alexis Christoffers.

收听我们的节目，与经济学、金融、投资和国际关系领域最聪明的人进行重要对话。

Listen to us for essential conversations with the smartest names in economics, finance, investment, and international relations.

这就是彭博观察播客。

That's the Bloomberg Surveillance Podcast.

今天就在苹果播客、Spotify或任何您收听的地方订阅吧。

Subscribe today on Apple, Spotify, or anywhere you listen.