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人们在网上时性格最活跃多变。
People have the most dynamic personalities online.
但一开摄像头，就觉得得装出某种样子，别人才会接受自己。
But when the camera's on, they think they have to be a certain way for people to accept them.
就是这种感觉。
It looks like this.
比如说，我在这次采访里，本来就是做自己的。
Like, I'm you know, I'd be myself in this interview.
可一旦摄像头一开，对着下面拍，他们就觉得得像房产中介那样才最拿手。
But then they'll turn on the camera shooting down and they'd like, real estate agents do the best.
你好。
Hi.
我叫比利·吉恩。
My name's Billy Gene.
在南加州这里
And here in Southern California
欢迎收听《Mick Unplugged》，全球排名第一的自我提升、领导力与持续成长播客。
Welcome to Mick Unplugged, the number one podcast for self improvement, leadership, and relentless growth.
没有废话，没有滤镜，只有直击本质的真相、不可阻挡的策略，以及让顶尖者脱颖而出的心态转变。
No fluff, no filters, just hard hitting truths, unstoppable strategies, and the mindset shifts that separate the best from the rest.
准备好突破极限了吗？
Ready to break limits?
咱们开始吧。
Let's go.
各位朋友，欢迎来到《Mick Unplugged》的又一期精彩节目。
Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged.
今天，你们可得坐稳了，我们要来点真格的。
And today, buckle up because we're about to get real.
今天我们请来了一位营销天才，他能把点击量变成真金白银；一位颠覆规则的广告革新者；还有一位顶尖企业家，教会企业如何在线上称霸。
We are talking to a marketing genius who turns clicks into cash, a disruptor who rewrites the rules of advertising, and a powerhouse entrepreneur who teaches businesses how to dominate online.
如果你没听过他的名字，那你算是少数人了。
If you don't know his name, you're one of the few.
你肯定看过他的广告。
You've definitely seen his ads.
他很有创意。
He's innovative.
他毫不掩饰自己的风格。
He's unapologetic.
他就是我那位敢为人先的朋友——比利·吉恩。
He is the trailblazing friend of mine, mister Billy Gene.
首先，
Up, First
最重要的是，真的很感谢你愿意来参加这个节目。
and foremost, thank you very much for having me for real.
天哪。
Man.
谢谢你抽出这么宝贵的时间，来和我还有
Thank you for taking time out of your extraordinary busy schedule to break bread with me and the
我得说实话。
I'm not gonna lie.
最近我其实没那么忙。
I ain't that busy lately.
说真的，我觉得你可能也懂，我就是一直没做这件事。
Like I feel I feel like you know, you're like, I'm just I haven't done it.
老实讲，我大概有半年到一年没录过播客了。
I haven't done a podcast in a while, honestly, for the last, like, probably six months to a year.
我干脆拒绝了所有邀约，全靠AI自动化处理。
I've just said no to everything and, just really automating using AI.
所以跟你说实话，我每天打四小时网球。
And so to be real with you, I spend four hours a day playing tennis every day.
再花四个小时陪我女儿。
Another another another four with my daughter.
剩下的就是流程和管理，但我真不想进来瞎编一通。
And then, you know, just it's it's just it's process and managing, but I I don't wanna come in here and and make some up.
你懂我的意思吧？
You know what I mean?
我觉得你可能也这么想，毕竟大家做生意，不就是为了不用整天忙得团团转吗？
Like, I think you're like, because people always want to say like busy, like, look, I got into business to not be busy all the time.
都十五年、十七年了，不管多久吧，我可不想还像以前那样天天被琐事缠身。
You know, it's been fifteen seventeen years, however long it's been like, I don't want to still be busy in the same capacity.
别误会，我不是说不干活、没产出、不成长，我只是不想瞎忙。
Don't let that be twisted with not being productive, not creating impact, not growing things, but busy.
今天是挺忙的。
Today I'm busy.
今天确实忙，但大多数时候，真不忙。
Today is a busy day, but, like, most of the time, nah.
不忙。
Nah.
根本不是那么回事。
It ain't really like that.
嘿。
Hey.
我们马上聊这个，哥们，你说得一点都没错。
We're gonna get into all that, man, because you're you're exactly right.
对所有正在听和看的创业者、企业领导者来说，这应该是最终的目标。
For everybody that's an entrepreneur, business leader that's listening and watching, that should be the ultimate goal.
对吧？
Right?
如果你以前听过我讲话，就知道我总说，副业不错，但策略更重要。
Like, if you've heard me speak before, you've heard me say side hustle is great, but strategy is important.
对吧？
Right?
hustle 文化总得进化成：我想做什么就做什么。
Like, the hustle culture at some point has to evolve to I can do what the heck I wanna do.
是的。
Yeah.
我其实不太喜欢那个词，不是想打断你啊。
And I don't I don't even like, you know so I don't mean to cut you off.
抱歉。
I apologize.
但其实，不，
But, like No.
不对。
No.
我不太认同‘拼命干’这个词，因为……
I I don't like the I'm not I'm not very aligned with the word hustle because Agree.
确实如此。
Because yeah.
没错。
Right.
因为我觉得，这个词通常暗示着你得不停折腾。
Because I feel like typically it implies like there's a move to make.
这就是为什么那么多人在加密货币上亏钱——我不是说不能在加密货币里赚钱，但很多人因为投资失误亏了，因为他们总想做一笔‘聪明’的交易。
This is why so many people lose money in like crypto, not saying you can't make money in crypto, but like or they lose on a bad investment because people wanna make a smart move.
换句话说，他们不想付出太多努力，因为一旦做了笔交易，好像就来劲了，干完就完事了。
In other words, they don't wanna work a lot because when you make a move, just there's a burst of energy and then I'm done.
对吧？
Right?
但你知道真正赚钱的方法是什么吗？那就是培养一项技能。
Now how you know this, but like how to really make money is to develop a skill.
可为什么大家不愿意这么做呢？
But why don't people wanna do that?
因为这得花很长时间，还要花钱。
Because it takes forever and it costs money.
比如有人会说：我想找个稳赚30万美元年薪的路子。
So for example, if somebody goes like, look, I want a guaranteed way to make $300,000 a year.
那你就去当医生吧。
So just go be a doctor.
去当医生吧。
Go be a doctor.
那你为什么不去呢？
But why aren't you doing it?
因为你不想花上十年时间。
Because you don't want to spend a decade.
你也不愿投入三十五万美元，因为你总想着找捷径。
You don't want to invest $350,000 because you're looking for a move.
你根本不想去掌握一项真正稀缺或有需求的技能。
You're not looking to really acquire a skill that's in demand or unusual.
所以对我来说，一想到‘拼命干’，我就想到有人在问：有什么捷径？
And so like hustle for me when I think of it, I think somebody's like, what's the move?
有什么好机会？
What's the play?
这种想法都是短期的、不靠谱的、几乎不可能成功的，而且大多数时候赚不了多少钱。
And that is short term, unlikely, improbable and doesn't pay that well most of the time.
兄弟，我完全同意。
Bro, totally agree.
如果你看看任何一位成功的人——不管你怎么定义成功——我还没遇到过谁说：‘我靠拼命才走到今天。’
If you look at any person that is successful in whatever success means to them, I've yet to meet someone that said, Mick, I'm a hustler.
对吧？
Right?
我可不是靠拼命才走到这一步的。
I I hustled my way through this.
那是学习的过程。
It was it was learning.
那是不断成长的过程。
It was evolving.
是投入，经济上的投入，也是对自己的投入，学上一两门技能，然后把这两件事做到极致。
It was investing, investing financially, investing in themselves, learning a skill or two and just becoming the best at that one or two thing.
对。
Mhmm.
我认识的每一个成功人士都这样。
Every successful person I've ever talked to.
我接触过很多人。
I've talked to a lot.
我完全同意。
I'm with you.
他们都有一个共同点：这需要时间。
They all have that same thing of, hey, it took time.
那是一段艰苦的历程。
There was a grind.
我学到了很多教训。
I learned lessons.
我变得越来越好。
I got better.
我成长了，周围的环境也在变化。
I evolved the surroundings around me evolved.
是的。
Yes.
这就是成功的秘诀。
And that's the key to success.
这就是成功的诀窍，兄弟。
That's the recipe brother.
完全没错，失败也是这个方程式的一部分。
100% Yeah, the L's are part of the equation.
整天都是这样。
All day all day.
比利，老兄，我等了整整六个月才问你这个问题。
So Billy, man, I've been waiting for, like, six months to ask you this question.
她来了。
There she go.
但我问这个问题是为观众和听众问的。
But but I'm asking it for the viewers and listeners.
好的。
Okay.
所以对于那些还不了解的人，我一定要确保大家都能找到Billy的所有资源，去关注他，因为他每天都会分享超棒的干货。
So for those that one, I'm gonna make sure everyone has all of Billy's assets that you can go find him, follow him because he drops amazing dimes every day.
但你说过，如果我要靠零起步，没品牌、没资源，每天赚一万到三万美元，我会这么做。
But you said this, if I need to make 10,000 to 30,000 a day with nothing, with no brand, with no anything, I would do this.
那对于观众和听众来说，具体是哪一种方法呢？
And for the viewers and listeners, what is that this?
问得好。
Good question.
其实不是一天，而是一个月，对吧？
Well, was it was a month, not not a day, right?
想每天赚十万到三十万，这得花更多时间。
To make 10 to 30 a day, that's gonna take more time.
对吧？
Right?
但事实是，只要有人愿意，这事就能做成。
But the truth is it can be done if someone's willing.
这肯定会很难。
It's going to be hard.
你面临的困难会很大。
The odds are against you.
我会先从一样东西开始卖——就是人们真正需要的东西。
But I would start off with one, selling something people actually need.
举个最贴切的例子，我该怎么跟你说呢？
And so, for example, what's the best analogy I can give you this?
等等，让我先退一步说清楚。
I I let me let me actually take a step back.
我觉得第一步是时机。
I I would say first step is timing.
很多人想赚钱，可就是赶错了时候。
So many times people are trying to make money, but they're just in at the wrong time.
让我给你打个比方。
So give you an idea.
我十五年前就开始做Facebook广告了。
Like, I got into Facebook advertising fifteen years ago.
很多人错过时机，是因为时机这事儿听起来不酷。
And the reason why people miss timing a lot is because timing isn't sexy.
我刚接触Facebook广告的时候，根本没人想学这个。
So for example, when I got into Facebook ads, nobody wanted to learn Facebook.
我每次去向人推销Facebook广告，他们都会问：那是什么？
Most of the time when I went to pitch somebody on Facebook ads, they go, what is that?
那个社交平台的东西？
That social media thing?
那玩意儿没用。
That doesn't work.
真有人会从那儿离开吗？
Are people leaving on that?
这是不是骗人的把戏？
Is it a rip off and scam?
我怎么知道我的点击到底去了哪儿？
How do I know where my clicks are going?
对大多数人来说，觉得现在入行时机太差，根本没人感兴趣。
So to most people they go, this is bad timing to get in the industry because nobody wants it.
还没起来，对吧？
It's not there yet, right?
但那正是早期的机会，这才是关键。
But that's the early like that's why people.
就像比特币一样，我认识的那些最早持有比特币的人，当时听起来简直疯了。
It's like same with Bitcoin Is all the people I know that had Bitcoin hurler early, it was like it was it sounded crazy.
别人觉得你像个疯子。
It sounded like you were a lunatic.
所以第一点，要明白，时机往往出现在意想不到的时候。
So one, recognize that timing comes in weird times.
所以说，这只是一个开始。
Like, so there's a start.
当我从宏观角度看这个问题时，我会想到人工智能正在发生什么。
So when I think about this big picture, I think about what's happening with artificial intelligence.
对我来说，最简单的说法就是，大家正从用传真机转向用电子邮件，就像现在没人再用传真机了一样。
And to me, I think the simplest way I can give it, it's like everybody moving from a fax machine to email in in in the sense of, like, like no one's using fax machines anymore.
当然，现在人人都用电子邮件，但这个转变并不是一夜之间发生的。
Obviously, everybody uses email, but that transition didn't happen overnight.
对吧？
Right?
一开始，大多数人还是舍不得扔掉传真机。
Like there was at first, most people holding on to the fax machine.
我都已经把设备 setup 好了。
Like, I already got to set it up.
我还有固定电话呢。
I have my landline.
人们花了几十年才彻底放弃家用座机。
That's taken decades for people to cancel their home phone.
现在根本没人用电话打电话了。
Like, you ain't calling nobody on the phone anymore.
这个转变真是拖了太久。
Like, the process has taken forever.
对吧？
Right?
不过我敢打赌，肯定有人靠帮别人设置邮箱赚得盆满钵满。
However, I'm sure there's somebody out there who made a shitload of money helping people set up their email.
现在听起来简直不可思议。
Now it sounds crazy.
设置一个邮箱。
Set up an email.
我自己就能搞定。
I do that myself.
这是因为我们现在所处的阶段。
That's because where we're at now.
以前呢，大家还在想，怎么发邮件啊？
Before it was like, how do I do an email?
那到底是什么意思？
What does that mean?
怎么才能去度假？
How do I get a vacation?
那时候有人当中间人，跟你说：喂，你还用传真机呢？
So there was somebody who was the middle person that said, yo, you're on a fax machine.
我就想着，不如做个服务，帮人过渡，因为我看得出未来会变成这样。
Let me build a service based business helping people convert because I see the future going like this.
现在？不用了。
Now Nope.
再往前看，就是人工智能了。
Fast forward to AI.
我一看到在线营销，听到‘漏斗’这个词，脑子里就想到广告、着陆页，还有后续的邮件。
When I see online marketing and I see this word funnels, when basically, you know, I think of advertisements, I think of landing pages, I think of follow-up emails.
还有后续的短信。
I think of follow-up text messages.
我刚入行的时候，这些事儿都得手动一一搞定。
When I got into this game, you used to have to do all of these things manually.
我还得学平面设计。
I had to learn graphic design.
我还得学编程。
I had to learn how to code.
还得学怎么写出有说服力的文字。
I had to learn how to persuasively write.
现在，我花了十多年才学会并精通的这些技能，一键就能自动完成。
Now, all these things that I spent decade plus learning and mastering can be done for you like this.
这就像是我跟人吹嘘自己长除法很厉害，可人人都有计算器了。
It would be like me just telling you I was really good at long division when everybody's got that fucking TI 83 calculator or whatever it is.
我们现在就处在这样的阶段。
Like, it's that's where we're at.
所以，现在所有线上企业都在经历一场转变。
So anyways, there's this transition that all businesses online are going to make right now.
那就是在业务中采用自动化和人工智能。
And that is to using automation and AI in their business.
对吧？
Right?
这其实没什么新鲜的。
So that's not like groundbreaking.
大家可能都在想，对，有道理。
Everyone's probably watching like, yeah, okay, it makes sense.
但大多数老板要么太忙，要么太懒，或者就是不愿意学新东西，毕竟手头事情太多了。
However, most business owners are either too busy or too lazy or just simply unwilling to learn something new because of everything else that's going on.
以前呢，得自己写三十封邮件，然后还得躲到某个地方去苦思冥想该写点啥。
For example, it used to be like, let me go write, you know, 30 emails and then you go on a fucking retreat to go figure out what to say.
现在你只要输入正确的提示，ChatGPT 几秒钟就能搞定。
Now you can put in the proper prompt and ChatGPT will do that in five seconds.
以前呢，还得自己去建网站，再请个设计师。
It used to be, let me go build this website and hire a designer.
得找人写代码。
I need a code.
现在呢，我那些在 High Level 的伙伴们，两秒钟就能搭好一个转化漏斗。
Now people are using my partners, my brothers over at High Level, and they build a funnel in two seconds.
我们都知道，今天任何生意都离不开内容。
We know that no business today exists without content.
这正是我们做这个的原因。
Like, literally, that's why we're creating this.
对吧？
Right?
举个例子，你和我明天随便去个城市找饭吃，一搜关键词，谁会选那种没图片、没视频、没评价的餐厅？在生意上，没内容根本没戏。
Like, you know, if if you and I go to a a random city tomorrow and we're deciding what to eat and we Google something, we're not choosing the restaurant with no pictures with no videos with no reviews like you cannot win in business.
所以我们现在比以往任何时候都更需要它。
So here we are more than ever.
企业必须要有内容。
Businesses need content.
手动制作内容太麻烦了，大多数人根本不想碰。
The manual labor to get content is a pain in the ass that most are unwilling to deal with.
如果你能用人工智能帮他们生成内容、自动跟进，你知道吗？有多少生意就是因为不回电话而亏钱的。
So if you can use artificial intelligence to make that content with them to follow-up for them, because, you know, how many businesses lose money because they just ain't calling people back.
他们也不回邮件。
They're not emailing people back.
根本不回复。
They're not responding.
这些事看起来很简单，但需求特别大。
These are very simple things, but they're in high demand.
所以作为一位AI营销人员，我的工作就是去找小企业主，跟他们说：嘿。
So my job as an AI marketer is to go to small business owner and say, hey.
你太忙了，根本没空跟进。
You're way too busy to follow-up.
你很久没在主页更新了，其实你很清楚，得赶紧发点内容。
You you haven't posted on your page in quite some time and you know you need to create the content.
你愿意付钱让我帮你做吗？
Would you like to pay me to do it for you?
很简单。
Simple.
他们就会说，好啊，没问题。
And they're like, okay, cool.
这种交易的好处在于，客户付的是结果，不是我的工时。
Now what's nice about that transaction is people are paying for the result, not for my clock in clock out.
这才是赚钱又省时间的关键，我可不是为了打卡而工作。
That is where you make the money and the time because I'm not just trying to go check-in.
如果我能帮你生成内容，帮你回复所有联系你的人，这些服务对你来说值多少钱？
If I can deliver you content, if I can follow-up with everybody who reaches out to you and I do that for you, what's that worth to you?
每个月几千美元？
Thousands of dollars a month?
当然值了。
Of course it is.
当然值了。
Of course it is.
很简单，对吧？
Easy, right?
但这并不意味着我要花一整天时间。
But it doesn't mean it's gonna take me all day.
因为你一旦掌握了这些工具，这些事一个小时就能搞定，然后一个月都不用管。
Because when you know how to use all these tools, these things can be done hour, set up for the whole month.
就这么简单。
And that's it.
所以这不是说，AI让你根本不需要懂技术。
So it's not and this thing is is AI makes it so you don't have to be techy.
所以我想让大家想想，大多数人听我这么说，都会说：‘是啊，但我可不是搞技术的。’
So I want everybody to think about that is most people hear me and they're like, yeah, but I'm not a techy person.
我的学生里大多数都不是。
Most of my students aren't.
很多人都是忙于带娃的父母，连电脑怎么开都不知道。
Most like, most are busy parents that don't even know how to touch a damn computer.
但AI的革命就在于，你再也不用非得懂技术了。
But that's the that's the revolution with AI is you do not have to be techie anymore.
这才是关键。
That's the kicker.
这才是重点。
That's the catch.
它就是为那些不懂技术的人设计和打造的。
It's it's it's set up and designed for a moment who who don't aren't techie.
没错。
And so Yep.
换作是我就会这么做：帮小微企业把他们的流程自动化，再用AI制作内容。
That's how I would do it, is I would go help small businesses automate their processes and create content using AI.
对，其实在我们开设的那个迷你课程、也就是那个十天挑战里，教的就是这些内容。
And so, yeah, in that in that, mini course that we have, our ten day challenge, that's exactly what we do.
我会给大家准备好现成的脚本。
I get people scripts.
我还会给大家做演示讲解。
I give them a presentation.
我会给他们试用软件，然后跟他们说，你看，就是这么简单。
I give them the trial software, and I'm like, yo, this is it.
整个流程的逻辑就是这样。
This is how it all works.
你照着操作就行。
This what you do.
懂吗？
You know?
但就像我几年前刚接触Facebook广告时一样，人们都觉得这想法疯了。
But, just like when I got into Facebook ads, you know, years ago, people are like, that sounds crazy.
现在还是老样子。
Same shit now.
明白吧？
Know?
好吧。
Okay.
对的。
Yep.
愿意行动的人，才能赢。
And those that are willing, they win.
不愿意的人呢，就只能在一旁看着别人取得成功。
And those that are not, they spectate and spectate greatness of other people.
不对。
Nope.
老兄，我太能理解了，正因如此我才希望你提到这一点，因为我自己也能回想起那段经历。
Dude, I connect on that on so many levels, which is why I wanted you to bring that up because I can go back personally to me.
疫情来了。
COVID happened.
我当时刚开了一家咨询公司，帮企业做增长策略和销售策略。
And I had just started a consulting business that was helping businesses with growth strategy, sales strategies.
对吧？
Right?
那算是我一开始的……
Like, that was the first
你再说一遍，刚才那部分。
Run that that back a second.
我刚才有点插话。
I had a little I had a little cutout.
你说你开了家咨询公司，然后突然停了一下。
You said, consulting business and you cut out for a sec.
是的
Yep.
我当时开了一家咨询公司，帮企业制定增长策略、销售策略和扩张方案。
So I had a consulting business that was helping businesses with growth strategies, sales strategies, scaling strategies.
对吧？
Right?
这正是我公司业务的核心。
That was the premise of my business.
疫情来了。
COVID happened.
Zoom 在这个时候进入了大众视野。
Zoom was introduced to the world.
其实我早就用了六个月的 Zoom 了。
I had been using Zoom for six months.
比利，你知道吗？我创业头十二个月，根本没教什么增长和销售策略。
Billy, do you know that for the first twelve months of my business, I was not teaching growth and sales strategies?
我当时在教公司们怎么使用Zoom。
I was teaching companies how to use Zoom.
我靠教这些公司使用Zoom赚了两百多万美元，那些公司你以为是政府机构、大型金融机构，肯定懂这些，结果根本不会。
I made over $2,000,000 teaching companies that you would think, like government entities, large financial institutions that you would think would know how to do that stuff.
对吧？
Right?
没错。
Yep.
完全不知道该怎么学。
Had no idea how to learn it.
那时候我就开始想，总有一天，SaaS会被淘汰。
And so at that point, my mind started shifting to at at one day, there's gonna be an elimination of SaaS.
对还不了解SaaS的人解释一下，SaaS就是软件即服务。
So for those that don't know SaaS serve or software as a service.
对吧？
Right?
总有一天，会变成实施即服务。
At some point, it's gonna be implementation as a service.
我觉得，这正是你现在说的现状。
And I think that's where we are now with what you're talking about.
我不需要自己拥有软件解决方案。
It's I don't need to have the software solution.
我只需要懂得怎么用它，还能帮别人更好地使用、学习或部署它。
I just need to know how to utilize it and then help other people use it better or learn how to use it or to implement it.
我觉得现在的情况就是这样，SaaS公司不再掌握主导权了。
I think that that's where we are today, where SaaS companies aren't the power anymore.
真正有力量的是实施即服务。
It's the implementation as a service.
那些像比利说的在做这件事的公司和人，才是未来乃至更远未来的趋势。
Those companies and the people that are doing what Billy is talking about are gonna be the wave of the future now and beyond.
对。
Yeah.
我的意思是，我觉得你说得也没错。
I mean, I I I don't think you're you're wrong.
其实就是很多人觉得：嘿，你直接帮我把这事儿办了，我付钱就行。
I I think it's, the simple as people are just like, yo, just kinda just pay you to do this shit for me.
就这么简单，你知道的。
Like, that's it, you know?
那也行吧。
And so be it.
但问题是，很多人根本不知道自己该怎么做那些事。
But but we're you know, people lack is that they don't know how to do the things that they need.
原因在于，大家总觉得，一毕业，不管是高中还是大学，就再也不用学新东西了。
And the the reason why is it's almost like there's this mentality of when we graduate high school or or college, whatever our last degree was, we're never gonna learn anything again.
可成年人总以为，阅历和时间自然会带来经验和智慧，其实根本不是这么回事。
And as adults, we think that experience and time gives us, you know, experience and wisdom, but it it it doesn't at all.
你在职场待得久，并不等于你真学到了什么独特的技能或知识。
Like, doesn't just because you've been around in the workforce for a long time doesn't mean you've actually gained any unique skills or knowledge.
我觉得这才是该专注的方向。
And I think that's what the obsession needs to be.
比如说，要是我坐下来跟一个人说，嘿——
Like, you know, if somebody if somebody if I sit down with somebody and I said, hey.
你把所有别人做不到的事情都列出来。
I want you to write out everything that you can do that most people can't.
我光看这份清单，就能猜出你赚多少钱。
I can tell you how much money they make just from looking at that list.
是的。
Yeah.
对。
Yeah.
比利，你跟不少大品牌合作过吧。
So, Billy, man, you've worked with big brands.
比如起亚、按摩天堂、戴夫与巴斯特斯、宝洁。
Kia, Massage Envy, Dave and Buster's, Procter Gamble.
我都能把你的履历一条条念完，但那样得聊五天，咱们没这个时间。
I could go on and on and on and give out all your credentials, but we'd be here for five days and we don't have time for that.
对吧？
Right?
不过大公司和小公司其实也有很多相似的地方。
But those big companies have a lot of similarities to the small companies as well, too.
对吧？
Right?
当你去跟起亚或者宝洁合作的时候，你觉得它们和街角那家餐厅、隔壁的保险代理共同面临的难题是什么？
So when you're going in and you're working with a Kia or Procter and Gamble, what are some of the similarities that they have that the local restaurant down the street or the local insurance agent down the street is also struggling with?
我喜欢这个问题，因为答案很重要——那就是，他们也爱笑。
I like this question because I think the answer is important, and it's this is they like to laugh too.
我说这个是因为，不知道为什么，一进企业销售这行，人们还给它换个名字。
And, I I say that because for some reason, when people come into corporate sales, they even give it a different title.
他们管这叫B2B。
They call it b two b.
我做的是B2B销售。
I'm in b two b sales.
我就问了，这到底是什么意思？
And I said, what what does that mean?
哦，就是企业对企业销售。
Oh, I'm in business to business sales.
你难道不是在卖给真人吗？
Are you are you not selling to humans?
哦，你是说企业对访问？
Oh, you're in business to visit.
你难道不是在卖给真人吗？
Are you not selling to humans or something?
哦，原来如此。
Oh, okay.
我刚才有点糊涂了。
I was confused.
他们其实就是卖给普通人。
It it's they're just selling to humans.
整个过程就是这么回事。
That that is that is the whole process.
顺便说一下，我也有同样的经历。
And so what I and by the way, I I I deal with this too.
比如去年的时候。
Like, when I was this is last year.
我给宝洁公司做咨询访谈，看到他们在新加坡这些地方都有办公室，等等。
When I was doing this consulting calls, for, Procter and Gamble, and it's, you know, you see their office in all these different countries, Singapore, da da da.
我当时有点紧张。
And I'm I'm getting nervous.
我每天都要做这种事，但这次特别紧张，脑子里全是念头：公司的人会怎么想？我说这话合适吗？他们会笑我吗？这个能讲得通吗？
I might I do this every day forever, but I'm getting nervous and I'm getting in my head and I'm thinking like, you know, like, well, corporate, like, can I say this or will they laugh at this or will this land in this?
所以我深吸一口气，照常用我平时教别人的那种方式做了演示，结果他们特别喜欢。
And so I just, like, took a deep breath and I gave my same style presentation that I would teach to anybody and they loved it.
他们立刻就又请我回去讲课了。
And they hired me back immediately right after to come again.
这让我再次意识到，人都是相通的。
And it was just a reminder of, like, people are people.
人都是相通的。
People are people.
所以，你问题的答案，说白了，就是一切。
So, you know, to your answer to your question is, like, literally everything.
所有的一切都是一样的。
Every everything is is is the same.
可能有些细微差别，但总体来说，都是一回事。
You know, there's probably some, don't know, some some minor nuances, but overall, it's the same thing.
你只是在跟人聊天而已。
You're just talking to people.
你明白吧？
You know?
你只是在和人交流。
You're just talking to people.
对。
Yep.
对。
Yep.
对现在正在听的观众来说，假设他们的年收入在一千万元以下。
So for the viewer listener right now, let's say that they're 10,000,000 in revenue and under.
对吧？
Right?
他们不算大企业，但也并非小本经营。
So they're not big business, but they're also not mom and pop.
针对这类企业，在营销和人工智能方面，你有什么建议能帮助他们加速发展？
What are some strategies that you'd give them as it relates to marketing and AI to to really start to scale their business?
是的，就一条。
Yeah, just one.
我以前的一位教练兼好友，我兄弟弗兰克·科恩，几年前他问了我一个特别简单的问题，我一直记到现在，之后在所有咨询工作中都用上了。
One of my old coaches and good friends today, my brother Frank Kern, shout out to him, years ago he asked me a very, very simple question and it stuck with me and I've used it in all my consulting since then.
他就说，嘿。
And he just said, hey.
你今天问了多少人买？
How many people did you ask to buy today?
我说，他说，你想多赚钱对吧？
I said, He said, well, you wanna make more money.
对。
Right?
其实就一句话：多问几个人买就行了。
Well, all it is is just asking more people to buy.
道理简单得不得了。
And it was so simple.
我当时就慢慢品出了其中的门道。
And I then I let that sink in.
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所以我开始在台上对学员们说：大家听好。
So I started asking, like, students classes when I'm on stage as I say, hey, everybody.
你们今天问了多少人买？
How many people do you ask to buy today?
答案通常是：一两个，最多五个，大部分时候是零。
The answer is usually, like, one, two, five, mostly zero.
对吧？
Right?
其实今天你可能只是在忙些琐事，比如设计logo啊，或者别的什么。
Well, all you know, today was just logistics, and I was doing my logo or, you know, whatever.
我今天根本没向任何人提过购买的事。
Like, I I didn't ask anybody today.
当你自己大声说出这个答案，就会意识到：我明明想提升销量，可今天却一个人都没问过。
So then when you kind of answer that to yourself out loud and then you go, wait, I'm trying to increase sales, but I didn't ask anybody to anybody to buy today.
这时候你马上就明白该怎么多赚钱了。
It's kind of like you immediately figure out why how to make more money.
就连现在正在听的人，心里肯定都在骂：真该死。
Like, even people listening right now, they're like, goddamn it.
其实很简单，但我今天到底问了多少人买东西？
It's simple, but how many people did I ask to buy today?
现在的问题是，一想到这个，人们就立刻联想到传真机。
Now the challenge is when people think of that, they're so used to the fax machine.
他们觉得这意味着得一个个打电话。
You know, they think that means I gotta call people.
他们觉得这意味着得挨家挨户敲门。
They think that means I have to go bang on doors.
他们觉得我得去干什么？
They think I have to go what?
一想到这个，他们脑子里就冒出一堆复杂的想法，可事实上，就发个广告就行。
They they they start thinking all of these things when the truth is is just run an ad.
所以，就算现在我跟你坐在这儿，我今天还是会向一百万人推销我的产品。
So even as I'm sitting with you, I will still ask a million people to buy my shit today.
他们只是跟你待在一起而已。
They're just be hanging out with you.
对吧？
Right?
这就是广告的力量。
And that's the power of advertising.
我认为，对大多数小企业来说，最大的机会就是通过广告扩大你的号召力。
And I think that is the number one opportunity for most small businesses is to amplify your asking by using advertise.
就这么简单。
Like, that is it.
发个广告就行了。
Just run a freaking ad.
也不用搞得特别花哨。
And they don't even have to be crazy.
有时候人们看到我的广告，还以为非得搞一堆高大上的东西。
Like, I think sometimes people see my ads and they think they have to do all this fancy stuff.
前几天我刚跟我理发师聊了聊。
Like, I was just talking to my barber the other day.
老兄，你就拍个视频，展示一下你做的前后对比就行了。
It's like, dude, just run a video showing a before and after of what you do.
最后再说一句：新客首次理发半价，欢迎来体验。
And at the end, say, hey, first first cuts half off to earn your business.
我想争取一些长期客户。
I'm trying to get lifetime clients.
就这么简单。
And that's all.
这才是真正的简洁。
Like, that that is the simplicity.
难点在于，你发了广告，但不是每条都能火。
The challenge is is you put out an ad and not all of them bang.
有些广告，你知道的，亏钱。
Some of them, you know, lose money.
人们就是不回应。
People don't respond.
他们根本看不懂内容。
They don't get content.
但我的想法是，这种内容一旦制作出来，就能用上好几年，持续带来销售，就像买房一样，是一笔长期资产。
But my thing is is if this is an asset you can create one time and then use for years and years and years to make sales, kinda in the same way you think of an asset like a home.
对吧？
Right?
你买下它，是为了长期回报。我就觉得，如果一条广告没效果，那又怎样？你用手机半小时就能拍一条，再拍一条就是了。
You purchase it, but you're looking to get, you know, pay I'm just like, if the if the ad doesn't work, which you can shoot on your cell phone in thirty minutes, just make another one.
如果还不行，那就再拍一条。
And if that doesn't work, make another one.
大多数人不做，其实不是因为做不到，而是怕失败，怕显得傻。
The the reason why most people don't do it is because their unwillingness to fail and look stupid.
这太伤自尊了。
It hurts our ego.
对吧？
Right?
你发了内容，结果看到一条评论说，你看起来胖了，或者你哪里说得不对。
You put out something, and then you see that one comment that says, oh, you look fat or you know, you you're you're you you said this wrong.
你拼错字了。
You spelled this incorrectly.
谁给你当专家的资格？
Who what makes you an expert?
我们偏偏把这些话放在心上。
And we let it get in our head.
那一个吵闹的喷子，跟上千个默默受益的观众，根本没法比。
And it's like the one loud troll versus like the thousand quiet people that were watching that got value.
你懂我的意思吧？
You know what I'm saying?
不是每个人都会对每条内容都留言的。
Like not everybody comments on everything.
所以我觉得，每个人都该这么做。
And so I I think that's the thing that everyone needs to do.
我觉得最简单的办法就是多用视频去促成购买，因为视频能在全世界任何地方无限传播。
I think the simplest strategy is ask more people to buy by using video because video can scale infinitely in anywhere around the world.
这就是答案。
That is the answer.
一条视频广告，真的能改变一个人的人生。
A singular video ad can change someone's life like that.
你看Dollar Shave Club的例子，就知道了。
Look at the example of, you know, Dollar Shave Club, for example.
对吧？
Right?
Dollar Shave Club拍了个搞笑广告，结果一下子卖了十亿美元。
Dollar Shave Club makes a funny ad, and then all of a sudden they sell for a billion bucks.
我给你举个最典型的例子，说明视频广告如何彻底改变了世界。
Think about I'll give you the best example of a video ad completely changing the world.
这是一家我本人并不太喜欢的公司，但我不得不承认，它确实是历史上最出色的营销公司——苹果。
And it's this little company that I actually am not a fan of, but I respect them as the best marketing company ever, and that is Apple.
现在，所有正在听的人注意一下。
Now right now, everybody listening.
如果我问你，
If I said, hey.
谁手里有iPhone？
Who here has an iPhone?
估计每个人都会举手。
Everybody gonna raise their hand.
我也有iPhone。
I got an iPhone.
你有iPhone吗？
Do have an iPhone?
通过婚姻。
Through marriage.
我之前一直用三星，后来结了婚。
I was Samsung all day and then I got married.
明白了。
Okay.
嗯，对。
Okay.
就是这样。
There you go.
没错。
Right.
所以婚姻还真是管用。
So do do marriage.
我懂了。
Got you.
没错。
Right.
我记得刚推出这些的时候，iMac 还是那种又大又笨重的电脑，那时候还有 PC。
So, but I remember when these first dropped and, you know, iMac had the big bulky computers, etcetera, and there was PC.
苹果那时候真是麻烦透了，要是有人还记得的话，你总得额外买硬件和软件才能让它跟别的设备兼容。
And and Apple was dude, app if anybody remembers, Apple was so inconvenient because you always needed extra hardware and extra software to make it compatible with anything.
根本就跟什么都连不上。
Like, it didn't work with anything.
我当时就觉得，这也太烦人了。
I'm like, this is so annoying.
而且价格还特别贵。
And then they they were expensive too.
所以我就想，兼容性差。
So I was like, it's not compatible.
价格还高。
It's more expensive.
谁会傻到去买这玩意儿啊？
Why the fuck would anybody buy this thing?
然后突然之间，你到处都能看到苹果，苹果，苹果。
And so, you know, all of a sudden, you start seeing Apple everything, Apple everything, Apple everything.
当然，有iPad、iPod这些产品，但还发生了别的事。
Obviously, there's the iPad and an or iPod, and all this is, but there was something else that happened.
如果能在视频里插播那段广告就好了，大家肯定都记得。
And if you could add it in the clips to show the commercials because people will remember.
当时出了一个很短的广告，画面里有两个男人站在纯白背景前。
But there was this little commercial that came out, and it had two guys standing on a white backdrop.
一个穿着老旧的西装，一看就是那种特别刻板、不潮的类型。
And one was dressed in a old crusty suit, looked like a very corporately uncool type of cat.
另一个呢，就穿了件T恤和连帽衫。
And then the other guy was just like a a T shirt and a hoodie.
广告一开始，他们就登场了。
And he goes they start off the ad.
他看着镜头，说：我是Mac。
He looks at the camera and he goes, I'm a Mac.
然后他说：我是PC。
And he goes, I'm a PC.
接下来这三十秒全在对比两者差异。
And then the whole thirty second bit was just a compare and contrast.
比如其中一个说：我是PC，有时候会中病毒，而苹果那边就说：我们不会中病毒。
Like, I think one of them was like, you know, I'm a PC and, you know, sometimes I have viruses and Apple's like, no, we don't have viruses.
我们根本不会像那样……
We don't actually get like, was it.
就真的是这样简单。
That was that was literally it.
他们拍了大概一百个这样的广告，甚至更多。
And they made about a 100 of these ads, maybe even more.
他们放出去，一遍又一遍地放，突然间，拥有iPhone、Mac这些产品变得特别酷。
And they put them out, put them out, and then all of a sudden, it became cool to have an iPhone, to have a Mac, to have those things.
一旦开始火起来，他们就根本停不下来。
And once they started gaining momentum, boy, did they not stop it.
他们当然有很棒的产品，这类东西也不少，但要说能完成这样的转变，我觉得没有这样的宣传是绝对做不到的。
Obviously, they had great products and things of that nature, but, you know, for that switch to happen, I do not believe that can happen without a message like that.
而且他们还一直把这场战争延续下去。
And then also they carry on this war.
这可不是什么小事。
Like, this wasn't a small thing.
就说现在吧，我给你发消息，或者你给我发消息，你们都懂会发生什么。
Even right now, if I text you or you text me, you guys know what happens.
因为我用的是安卓，只要我在你们的群聊里，你们那边就会显示我消息是蓝色或者绿色的气泡，看我用的是啥。
Since I'm an Android, if I'm in your guys' group text, they get they give me a blue bubble or a green bubble, whatever I am.
所以你看，他们把这个人塑造成反派，简直太绝了。
So it's like, who's this person in my chat that like, they villainize the whole thing so brilliantly.
事情就是这样。
And that was it.
你明白吧。
You know?
所以我说，他们才是有史以来最厉害的营销公司。
So that's why I said it's the best marketing company ever.
我的意思是，那时候PC在市场上的统治力太强了，要打破这种局面，简直是难上加难。
Like, I mean, that was maybe the hardest business challenge to ever overcome considering at the time PC had such a hold on the game.
他们的市场份额高得离谱。
Their market share was on like it was crazy.
所以他们能杀出重围，当然离不开出色的营销。
So for them to break in, of course, it took great marketing.
这还用说吗。
Of course it did.
所以嘛，
So yeah,
我今天要吐槽一下，
I wanna know this is my rant of the day.
苹果公司是谁决定把键盘和鼠标设计成反向的？
Who was the person at Apple that decided to, like, think it was cool to have backward keyboards and mouse?
我就是因为这个原因才没用过 Mac。
And, like, I didn't I didn't use a a Mac for that reason.
我实在受不了那个键盘和鼠标的设计。
I couldn't use a keyboard and mouse.
我说真的，这也太离谱了吧。
It's like, dude, come on, man.
几百年来我们都是这么打字和操作的，现在你却要我重新训练我这三十多年养成的习惯？
For five hundred years, we've been typing and maneuvering this way, and now you wanna untrain my thirty plus year old brain to do something different.
所以那时候我对苹果的所有东西都反感。
So I was anti Apple for everything Yeah.
直到我结婚了。
Until I got married.
我老婆说，但我们可以用 FaceTime 和家人视频啊。
And my wife was like, but we can FaceTime other family members.
天哪。
Oh, my god.
我们可以用FaceTime跟你视频。
I'm I'm we can FaceTime you.
但我
But I
我输给了她。
lost the argument.
本来我是坚持自己的发音习惯，但最后还是得转用。
It was in my vowels, but I had to switch over to
这挺好。
That's good.
所以，
So,
比利，我一直想问你一个问题，因为你真的很少让我用‘天才’这个词。
Billy, another question I've always wanted to ask you in particular, because you are I don't use the word genius a lot.
当然。
For sure.
是的
Yeah.
但你确实是这样的人。
But dog on it, You are that person.
谢谢。
Thank you.
普通人做广告时通常会犯什么错误？
What do people do wrong when it comes to ads?
对吧？
Right?
比如普通的中小企业主。
Like, again, the everyday business owner.
是的
Yeah.
是的
Yeah.
我觉得最常见的误区，就是以为人们想要的是你自己脑子里想象出来的东西。
I think the most common is thinking that people want something that you made up in your head.
比如说，我经常看到，有些人在网上个性特别鲜明，特别有活力。
So for example, you know, it's like, I see it all the time, you know, people have the most dynamic personalities online.
可一旦镜头对准他们，就觉得必须装出某种样子，别人才会接受。
But when the camera's on, they think they have to be a certain way for people to accept them.
结果就变成这样了。
It looks like this.
比如，我在这次采访里当然会做自己，可一开拍，他们就开始摆出一副标准模样——房地产中介就最爱这样。
Like, I'm, you know, I'd be myself in this interview, but then they'll turn on the camera shooting down and they'd be like, real estate agents do the best.
你好。
Hi.
我叫比利·吉恩。
My name is Billy Gene.
在南加州，我们重视希望、信任，还有这些空洞的词，这些词，这些词，这就是我们的使命。
And here in Southern California, we care about hope, trust, plug in word, plug in word, plug in word, and that's just our mission.
打个电话吧，别废话了。
Give us a call for dot a dot a shut the fuck up.
就是这么回事，你知道的。
Like, you know, it's like it's that.
最大的错误就是把沟通搞丢了。
That that that is the number one mistake is losing the communication.
我觉得我能在这场游戏里取得这么大的势头和影响力，就是因为一上来我就做自己。
And that's why I think I was able to have such momentum and impact on this game is because I came in, and I was just me.
我就做我自己。
I was just me.
顺便说一句，不是所有人都喜欢我，但很多人是喜欢的。
And by the way, not everybody likes me, but a lot of people do.
而且大家觉得，这简直让人耳目一新。
And and and and also people believed just it was a breath of fresh air.
你懂的。
You know?
我当时就想，不过我就是记得。
I I was like, so but I I just remember.
说实话，我那时候也有那些自我设限的想法。
I mean, I had those limiting beliefs too.
我在圣迭戈大学的时候，还记得刚接触商业领域时。
I was at the University of San Diego, and I remember, like, coming to business.
我以为别人都希望我叫比尔·林恩。
I thought people wanted my name is Bill Lynn.
来数据这边吧。
Come on over to data.
我可以当你们的市场负责人。
I can be your marketing guy.
后来我学到的最重要的一课之一就是——抱歉，不知道这算不算粗话，但富人也讲黄色笑话。
And then, you know, the greatest lesson, one of the greatest lessons in business I've ever learned is that and sorry, I don't know if this is cursing or not, but like, it's that rich people tell dick jokes too.
我说真的，这事儿一点不假。
Like, that that is probably I I I shit you not.
这太棒了。
That that is great.
这是我学过的最深刻的教训之一，因为当我越来越成功，关起门来、摄像头一关，他们也跟我一样幼稚。
One of the greatest lessons I've ever learned because as I become more successful and we're behind closed doors and the cameras are off, they're just as immature as me.
说的也是那些荒唐的笑话，一样的行为，我心里就想：等等。
The same ridiculous jokes, the same, like and I just like, in my head, was like, oh, wait.
你也这样说话？
You talk like that too?
你也这样做事？
You do that too?
这真让人松了一口气。
Like and it was so refreshing.
其实倒不是说他们在线上看起来有多不一样。
Well, it's not refreshing is how they appear to be different online.
但私底下，大家其实都挺真实的，做决定的方式都差不多，也都在乎同样的事。
But like behind the scenes, like everybody's just cool and people make their decisions the same way and they relate in the same things.
所以啊，我真的希望这件事能给人们一种底气——无论是从策略上还是经济上，都允许自己做真实的人。因为我一旦开始做自己，发现真的行得通，还能赚钱，之后就特别自然地一直这么做了。
And so, man, I just, I hope this gives people permission strategically and monetarily to be yourself because it pays like once I started being myself and I saw it's working and I'm making money from it, it became really easy to continue to be myself.
对吧？
Right?
就像赚钱这件事，验证了这个想法是对的。
Like, the green validated the the theory.
所以……
So
是的。
Yeah.
整天都是这样。
All day.
比利，还有件事我想说。
So, Billy, another thing, man.
在《Mick Unplugged》里，我们聊过你的‘因为’——那种比‘为什么’更深的东西，它让你坚持下去，也是你的责任所在。
You know, on Mick Unplugged, we talk about your because, that purpose, that thing that's deeper than your why that keeps you going, that's your accountability.
是的。
Yeah.
比利·吉恩，你的那个‘因为’是什么？
For Billy Gene, man, what's your because?
对你来说，那个驱动力到底是什么？
What's that purpose for you?
我觉得我的‘为什么’是分阶段的，而‘因为’也很重要。
I I I think my my why is broken up into phases because and I think this is an important one too.
我最初的动力，就是不想因为住在父母家而觉得丢脸。
My original why was all about not being embarrassed for living at my parents' house.
我生在圣地亚哥，长在那儿，那时候我们经常出去玩。
So I've been in born and raised in San Diego, and we we partied a lot.
去了俱乐部，开一瓶酒。
We got the club, pop a bottle.
你手头可能没多少钱。
You might have any money.
对吧？
Right?
就是在家待着。
Like, it was the home.
根本无所谓。
Like, it didn't matter.
我们整天在外面晃。
We were just out.
天天在外面。
We were out all the time.
没错。
Right.
我到现在讲起这段经历，还能想起那种感觉——在外面的时候，总想着别让人问起一个简单的问题。
And I I remember the feeling, even telling this story, I just remember the gut feeling and being out and hoping and trying to control the conversation so nobody asked me one simple question.
那个问题就是：你住哪儿？
And that question is this, where do you live?
因为我太尴尬了。
Because I was so embarrassed.
我都这么大个人了，还住爸妈家。
I was a grown ass man living at my parents' house.
我之所以这么拼，就是为了不住在爸妈家。
And let me tell you, my why was to not be living at my parents' house.
所以当女生问我住哪儿时，我就能说：我自己的地方。
So when girls ask me where I live, I could be like, my place.
那就是我的动力。
That was my why.
你看，就是这样。
And I like, look.
这股劲儿特别强。
And it was powerful.
真的让我彻底改变了。
Like, it it moved the hell out of me.
我之所以提到这个，是因为很多人只盯着那些已经成功的人，却没意识到他们经历了多大的转变。
I share that because I think what happens is is people study people who are already there and don't realize how much that person has changed.
所以有时候，他们很容易断章取义。
So sometimes they take things out of context.
对吧？
Right?
比如，外人一看谁成功了，就听到人家说‘我想改变世界’‘我想有所作为’，然后也想跟着学。
Like, for example, most people outside looking in, they see someone really successful and they hear a why and be like, I want to change the world and I want to make a difference.
但说实话，一开始我根本不在乎这些。
Look, in the beginning, fuck all that.
我压根不关心这些。
I didn't I didn't care.
我当时只想着先把自己的基础打牢。
Like, I I had to build my own foundation.
那些宏大的目标，我压根没去想。
I wasn't worried about that.
这并不意味着我是个坏人。
It doesn't mean I was a bad person.
我只是特别自私。
I was just very selfish.
我当时就想，别让我丢脸了。
I was like, Look, I don't want to be embarrassed.
我不想住回父母家。
I don't want live in my parents' house.
那时候确实挺幼稚的。
Then it was like it was immature.
我二十出头，对吧？
Was in my low twenties, right?
有次在俱乐部里。
There was like at the club.
我想买一瓶酒。
I want to buy the bottle.
我想订张桌子。
I want to get the table.
我想开着我的Yari过来。
I want to pull up in the Yari.
你懂我的意思吧？
You know what I mean?
我记得我和朋友布兰登一起看视频，看到Soulja Boy和Bow Wow开着劳斯莱斯去麦当劳点餐。
I remember me and my boy Brandon, we're watching these videos of Soulja Boy and Bow Wow go to McDonald's and order McDonald's in their Lambos.
我觉得那简直酷毙了。
And I thought it was the coolest thing ever.
那时候我真不明白，为什么Bow Wow和Soulja Boy要花大钱在麦当劳点餐。
That was legit my why is Bow Wow and Soulja Boy buying McDonald's.
就为了这个。
That was it.
对吧？
Right?
所以那时候就是我摆脱那段生活的动力。
And so that was my why that got me out of that.
后来，等我有了自己的住处，就只想到处旅行，跟朋友一起做点酷的事。
And then, you know, once I had my own place, it was like, I just wanna travel and, like, do cool shit with my friends.
所以我刚开始雇人的时候，就想着，嘿，我要去亚利桑那，得赚更多钱才行。
So as I started building employees, I was just like, you know, let's just like, I'll go to Arizona, so I needed more money for that.
之后我又住在波特兰、圣地亚哥。
And then I was living in Portland, San Diego.
那时候总是换地方，根本停不下来。
Was like, I it was just it always changed.
现在，到了人生这一阶段，我的动力就只有一个词：责任。
So now now at this chapter in my life, my now why is a one word duty.
我非常清楚自己有多幸运、多有福气。
I am wildly aware of how fortunate and lucky I am.
不过别误会我的意思。
Now don't people don't get this twisted.
我绝对不是在低估自己的能力、工作态度或潜力，但这一点必须说清楚。
I am not by any means downplaying my skills, my worth ethic, or what I'm capable of, but make no mistake about it.
我非常清楚自己有多幸运。
I am grossly aware of how lucky I am.
我的父母，对吧？
My parents, right?
我本来完全可能生在别的家庭，父母说不定还吸毒呢。
Like I could have easily had a different parent and my parents could have been addicted to drugs.
我们家离那种情况其实就差一点点，你知道的。
Like, you know, that's how close it was in our family, right?
幸运的是，我爸爸在汽车销售上特别成功，所以才能带我们搬出圣地亚哥东南部的贫民区，住进好一点的社区。
Could have easily, like luckily my dad had a lot of success in automotive sales, and so he was able to take us out of bad areas of San Diego, Southeast San Diego, and put us in a nice area.
这跟我自己一点关系都没有，我就是运气好。
That had nothing to do with me, I'm lucky.
多亏了我爸的销售本事，我才上了私立天主教中学，那所高中全是男生。
And as a result of my dad's sales skills, I was able to go to the private Catholic school, high school, all boys love private Catholic school.
后来我去了圣迭戈大学，一所私立天主教学校。
Then I went to the University of San Diego, private Catholic.
我是靠平等机会项目进的，顺便说一句，其实我没达到录取标准。
I got in on the equal opportunity program, by the way, which I didn't make.
我真的没达标。
I did not make that.
完全是运气。
Was luck.
能有这个机会，纯粹是运气好。
I was pure luck to have that.
不过，进了学校之后，我得靠真本事跟上进度。
Now I had to have the skill to meet there.
但话说回来，我每天都记着这一点。
But so having said that, I carry that with me every day.
就算我 technically 可以停下来，把生意缩水，轻松过日子，我还是选择拼命干，因为我老在想：我得有多自私，才配这么干？
And even though, you know, like I I I could just technically stop and really just minimize the business and just kind of have fun and and and do some things, I put in the work because I think of one thing, how fucking selfish would I have to be?
有多自大呢？
How arrogant?
我得到了这么多，拥有这些资源，却停下来只顾自己，得有多自私啊？
How how selfish would I have to be to get the things that I have, the resources that I have, and to just stop and only care about me?
我靠了这么多运气，踩着那么多人的肩膀才走到今天，如果还不去帮助别人，我觉得这罪该万死。
After all the luck and all the backs that I was built off of, to not pay it forward would I I think is the damning I think I should go to hell for that.
我知道这话听着有点过头。
I know that sounds extreme.
我觉得这根本不算夸张。
I think that is ridiculous.
所以对我来说，现在这已经是一种责任了。
And so for me at this point, it's duty.
就是把幸运传递下去。
It's paying it forward.
给其他人创造机会。
Giving other people opportunities.
让两百万名学生、七十五个国家的人接触到这些内容，观看次数高达二十亿次，这其实就是在教育无数人。通过这种方式传递机会，也造就了很多百万富翁，改变了一代人的命运，为他们铺平了道路。
Giving people game right 200,000 students 75 countries as have been seen over one or 2,000,000,000 times something like that, like we'd be educating right so many stages, etcetera, like paying it forward created a lot of millionaires, you know, and so changing that generation giving people the path.
就是这样。
That's it.
现在就是这样。
That's it now.
这是一种责任。
It's duty.
这已经超越了为什么要做它的原因。
It's like it's it's beyond the why.
不是的。
It's like, no.
不是。
No.
不是。
No.
这正是我的工作。
That's my job.
这是我的责任。
That's my responsibility.
我做这些从不指望得到夸奖。
I don't get a pat on the back for it.
确实如此。
I don't.
是的。
Mhmm.
这本来就是我现在该做的事。
Is that's what I'm supposed to do now.
对。
Yeah.
这就是我这么喜欢你的原因，兄弟。
That's why I love you, bro.
因为那个场景里，你的气场、你的自信，还有你那份真心和热情，真的达到了新高度——只要你和比利待在一个房间里，就能感受到。
Because that scene, your your energy, your confidence, the heart and passion that you have, I think are are next level because when you're in a room with Billy, you feel it.
对吧？
Right?
不管你愿不愿意，你都会被这种感觉抓住，而且它会把你整个包裹住。
Whether you wanna feel it or see it or not, you're gonna feel it, and it's gonna embrace you.
最后一个问题，问完我就让你歇会儿。
Last question for you, and I'll let you ride on this one.
别人该怎么才能拥有这种坚定的信念呢？
How can other people tap into that type of conviction?
这问题问得真好。
What a good question.
我觉得，再没什么比这更让人满足的了。
I would say nothing else feels as good.
人这一路走过来，有了名气、有了资源，这些玩意儿确实能让你短暂地兴奋一下，但很快你就觉得，其实也没那么重要了。
I think as people go through their journey and you get the toys, etcetera, you know, like you you feel it for a second and then it just doesn't mean a lot.
给你打个比方吧，几年前我头一回一天赚了一万美元，现在这钱可能连百万都算不上了。
I you know, to give you an idea, I remember the first time years ago, I had, like, a $10,000 day, which could have been a million buck day today.
你懂我的意思吧？
Like, you know I mean?
那时候我真是兴奋得不得了。
Like, I it was I was thrilled.
那种心情，我到现在都记得清清楚楚。
And I remember the exact emotions I went through.
那时候一天赚一万，对了，想起我以前的员工布列塔尼，她说：‘老板，我们今天赚了一万！’
It was like $10, rest in peace, one of my former employees, Brittany, you know, $10.
我们俩高兴得不行。
And we're excited.
她跟我说：‘天哪，老板，你瞧我们干了啥！’
She's like, oh my God, boss.
你看，这是我们做到的！
Like, look what we did.
我当时就想，天哪，接下来怎么办？
I was like, shit, what do we do?
她走了之后，我一个人坐在父母家楼上的房间里，心里还是特别激动。
And I sat there and she left and I was sitting at my parents' house upstairs and I was really excited.
可没过多久，那份兴奋就开始慢慢消退了。
And then all of a sudden the excitement starts to dissipate.
然后我就在想，接下来该干嘛？
And then I'm trying to figure out, like, what now?
那一刻，你脑子里唯一想的就是：跟谁一起分享这份喜悦？
And the only thought you have in that moment is who you want to celebrate with.
说真的，如果没有一个人能跟你击个掌，这胜利感觉就像没发生过一样。
It it, like, literally almost like the win doesn't even happen unless you have somebody to high five with it.
这种感觉，我真的没法跟人说清楚。
Like, I just can't explain that to people.
一个人赢了，根本没什么意思。
It's just like how like, winning by yourself is not fun.
就是，这事儿其实特别有限。
Like, it it's just like it's very limited.
所以我给我的哥们儿打了电话。
So I I called up my my boys.
我说，嘿。
I said, hey.
来Bootlegger酒吧找我。
Meet me at this bar bootlegger.
那地方现在早就没了。
It doesn't exist anymore.
我们点了吃的。
And, we ordered food.
想点啥就点啥。
We just ordered whatever we want.
我对他们说，嘿，兄弟们。
And I said, hey, guys.
我走到服务台那里。
I went to the server.
我问：‘我们能再要两份吗？’
I said, Can we actually get two of those?
然后我说：‘能帮我装进锡纸和外卖袋里吗？’
And then I said, Can you just put it in a foil and to go bag?
我说：‘大家都该带一份回家。’
I said, Everybody should bring one home.
然后呢，你知道，事情就这么结束了。
And that, you know, that was that that was kind of it.
但我想说的是，你一旦经历过那些事，就会明白，这里面是有层次的。
But my point is, is like, I I think once you go through the things, right, you know, it's the it's the hierarchy there.
先有成就，然后才有满足感。
You get success and then you fulfillment.
所以我觉得，没什么比这更让人踏实了。
And and so I I think it's just nothing feels as good.
而且说实话，我最自豪的是，我打造的这个生意根本不需要把这两者分开。
And and also too, I what I'm really proud of is that I've created a business where I don't have to separate the two.
有些人总觉得，你先搞个生意，然后再去搞个非营利组织。
I think sometimes people think they have their business and then they're like, now go start a nonprofit.
对我来说，我投入现在的生意，就等于把所有这些目标都实现了。
To me, when I pour into my current business, it's that it gets it checks all those boxes.
我们真的在改变人们的生活。
Like we're changing lives.
我们在帮助别人。
We're helping people.
这事儿特别有意思。
It's fun.
它让我能尽情发挥创意。
It does me be creative.
嗯，这是个好问题。
And, you know, so, yeah, that's a good question.
问得好。
Good question.
老天，这太棒了。
Man, that is that is dope.
我知道你挺忙的，不过还是特别感谢你今天抽出时间跟我们聊，兄弟。
Again, I know I know you're busy, not busy, but I just appreciated you taking some time with us here today, man.
你是我一直特别敬佩的人。
Like, you are someone who I looked up to forever.
你就像我远距离的导师，从我踏入广告行业开始，到我做的每一件事，你都影响着我。
I consider you, like, my mentor from afar with me getting into the ad game and all the things that I'm doing.
所以今天能当面跟你说一声，BG，兄弟。
So I just wanted to say with you face to face, BG, man.
真的很感谢你，兄弟，我真心爱你。
Appreciate you and love you, brother.
我真的是这么想的。
I really do.
我真的真的这么觉得。
I really, really do.
对所有观看和收听的朋友们，请记住，你的理由就是你的超能力。
And for all the viewers and listeners, remember, your because is your superpower.
去释放它吧。
Go unleash it.
感谢您收听本期《Mick Unplugged》。
Thanks for tuning in to this episode of Mick Unplugged.
如果今天的内容触动了你，那就想象一下接下来会是什么样子。
If today hits you hard, then imagine what's next.
别忘了订阅、评分，并把这期节目分享给需要的人。
Be sure to subscribe, rate, and share this with someone who needs it.
最重要的是，制定计划并付诸行动，因为下一个阶段已经在等你了。
And most of all, make a plan and take action because the next level is already waiting for you.
有什么问题或想法想分享吗？
Have a question or insight to share?
欢迎发送邮件至 hello@MickUnplugged.com 和我们联系。
Send us an email to hello@MickUnplugged.com.
下次再见前，问问自己该怎么更进一步。
Until next time, ask yourself how you can step up.
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