如何在商业中将它视为个人事务并取得成功——与大卫·格鲁特曼对话

你应该始终打造一家让上市公司随时愿意收购的公司。

You should always build a company that a public company could always buy.

现在可不是小本经营的时代了。

It's not mom and pop time anymore.

如果一家企业没好好运营，也没为退出做好准备，那它大概率本来就没做好。

A business that's not run properly or set up properly for an exit is probably not running well anyway.

这才是积累真正财富的方式。

That's how you gain real wealth.

尽量找那些能让你拥有股权、而不仅仅是拿佣金的交易。

Try to find deals where you have equity and not just a fee.

我这一生中有很多次面临选择，左右为难，但我每次都决定，干脆继续往前走。

I've had many moments in my life where I could have gone left or right, and I decided to just say, let's just keep going forward.

我们努力打造一个彼此相互促进的生态系统。

We try to create ecosystems where they all feed each other.

把这一切集中在同一个地方，就能让我们更专注地服务客人。

By having that in one property, it lets us hyper focus on the guests.

他们不觉得我只是一个餐厅老板或者夜店老板。

They don't see me as just a restaurateur or just a nightclub owner.

他们觉得我是个能帮他们改善生活的创业者。

They see me as an entrepreneurial that's gonna help them with their lives.

我很在乎身边的人，总会把好的机会分享给他们。

I'm very protective over people, and I send them my deal flow.

你正在实实在在地提升别人的生活。

You're adding value to people's lives.

这种付出迟早会回流到你身上。

That's a coupon that's gonna come back.

大学里从来没人跟你认真讲过，拥有知识产权有多重要，意味着什么。

The one thing they don't really talk about with you in college, how important it is and what it means to own an IP.

如果我不拥有知识产权，我根本不会跟对方谈合作。

I also won't do a deal with somebody if I don't own the IP as part of it.

你正在收听《Mick Unplugged》，主持人是唯一一位的米克·亨特。

You're listening to Mick Unplugged, hosted by the one and only Mick Hunt.

这里，使命与力量交汇，故事点燃改变。

This is where purpose meets power and stories spark transformation.

米克带你超越激励，深入意义，帮你找到人生的目标，变得不可阻挡。

Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable.

我是鲁迪·拉什，相信我，你来对地方了。

I'm Rudy Rush, and trust me, you're in the right place.

让我们开始 unplugged 的旅程。

Let's get Unplugged.

各位女士们、先生们，今天的嘉宾是一位专家中的专家。

Ladies and gentlemen, today's guest is an expert of experts.

他刚出版了一本新书，《用心去经营》，这本书不仅是心态的指南，更是战略的蓝图，从头读到尾，它就是人生的指南。

He has a new book out, Take It Personal, that not only is a blueprint for mentality, it's a blueprint for strategy, it's a blueprint of life when you read it from beginning to end.

他会跟我们聊聊这本书，以及他写这本书的初衷。

He's gonna talk to us about this book, the reason behind the book.

他是 Groot Hospitality 的创始人。

He's the founder of Groot Hospitality.

他是个开拓者。

He is a trailblazer.

他很有远见。

He's visionary.

他是一位极具影响力的创业者。

He's an influential entrepreneur.

女士们先生们，有请大卫·格鲁特曼先生。

Ladies and gentlemen, I welcome mister David Grutman.

大卫，你今天怎么样，老兄？

David, how are doing today, brother?

我很好。

I'm doing great.

顺便说一句，谢谢邀请我。

Thanks for having me, by the way.

谢谢你，米克。

Thank you, Mick.

不是。

No.

谢谢你，兄弟。

Thank you, brother.

在我们聊这本书之前，我想告诉你，我最初为什么会和这本书产生共鸣。

Before we get into the book, because I'm gonna tell you the reason I initially connected with the book.

不过在那之前，我特别喜欢在节目开头问嘉宾一个我称之为‘因为’的问题。

But but before we get there, I love opening the show asking my guest about what I call their because.

那是一种比‘为什么’更深层面的东西。

That thing that's deeper than your why.

如果我问你的‘为什么’是什么，你可能会说，是孩子。

Like, if I were to ask you about your why, you might say your kids.

然后当我再问，那为什么孩子是你的‘为什么’？

And then when I say, but why are they your why?

这时候，你通常会开始说，因为……

That sentence usually starts off with, well, because dot dot dot.

我真的很在意这个。

And I care about that.

所以，大卫，你做了这么多了不起的事，帮了这么多人，那你的‘因为’是什么？

So if I were to say David, man, like, all of the amazing things that you're doing, all the things that you've done for people, what's your because?

你为什么一直坚持做这些事？

Why do you keep doing the things that you do?

每当我完成一件事，就立刻想挑下一个目标。

You know, as soon as I accomplish something, I wanna try to take something else on.

我注意力缺陷特别严重。

Again, I have very high ADD.

对我来说，关键就是——接下来做什么？

So for me, it's, you know, what's next?

我能比前辈或竞争对手做得不一样在哪里？

What can I do differently than my predecessors or, you know, competitors?

尤其是这本书，我现在的目标很明确：趁着年纪渐长，留下点真正能传下去的东西。

And I think for this one in particular, the book, I'm really on this mission to try to build legacy as I'm getting older now.

我觉得，如果我现在不写这本书，等退休后再写，它就不会像现在这样对人们有那么大的意义。

And I think if I didn't do the book now and I did it after I retired, it wouldn't just be, it wouldn't be relevant to people as much as I'm in it today.

是的。

Yeah.

太棒了，老兄。

I I love it, man.

你说得完全对。

And and you're so right.

我从你做的每一件事里，都能看到你的初心。

And and I see your because in everything that you do, right?

比如你把Groot Hospitality从迈阿密扩展到拉斯维加斯，一路强势扩张，你那些商业上的操作，真的让人佩服。

You know, with Groot Hospitality expanding from Miami into Vegas and just kind of taking over and, like, the things that you do there with your business, man.

能不能跟我们聊聊，你的酒店业务具体是做什么的？还有那次大扩张，简直是要占领全世界。

Like, talk to us about, you know, a little bit about what your hospitality company does and, like, that big expansion that you had to take over the world.

我们把Poppy Steak、Komodo、Live和Live Beach全都整合在同一个地方，就是拉斯维加斯的Fountain Blue。

We we were able to do poppy steak, Komodo, live and live beach all under one roof, which is the Fountain Blue Las Vegas.

我们在迈阿密这边努力打造一个完整的生态体系。

And we try to build an ecosystem for ourselves here in Miami.

所以在拉斯维加斯，我们把所有体验都集中在一个地方：你来吃晚餐，之后去我们另一家餐厅喝一杯，然后直接上LIV。

So in to be able to do it in one property in Las Vegas, where, you know, we capture you for dinner, you'll have a drink afterwards at another one of our restaurants and then go right up to LIV.

你也可以早上在LIV Beach开始一天，小睡一会儿，再去吃Poppy Steak，接着去Komodo，最后再到LIV放松。

Or you can start your day at LIV Beach, take a nap, then go eat a poppy steak, go to Komodo and then go to LIV afterwards.

我们想打造一个彼此联动、互相带动的生态体系。

We try to create ecosystems where they all feed each other.

而把这一切集中在同一个场所，能让我们更专注地服务客人。

And I think, by having that in one property, it lets us hyper focus on the guest.

确实如此。

Yeah.

没错。

It does.

我跟你说，真没几个地方能像你这儿一样。

And I I will tell you there there's no property like yours.

我刚跟几个朋友聊过，他们也在谈你做的这些事。

You know, I was just talking to some of my friends, and and they were talking about it and and all the things that you do.

比如提到克里斯·沃斯、罗伯特·欧文或者达蒙·约翰的时候，你的名字总会被带出来。

You know, talking to a Chris Voss or Robert Irvine or Damon John, and, like, your name comes up.

关键还是那种体验。

And and and it's it's the experience.

对吧？

Right?

我觉得你比谁都清楚这一点，我就直说了。

And and I think that's what you know more than anyone because, I'll just say it.

这可是米克·亨特的真心话。

This will be a Mick Hunt unplugged truth right here.

我觉得很多场所的老板都这样。

I think there are a lot of property owners.

很多人根本没把顾客的体验当回事。

There are a lot of folks that don't look at the actual experience of the individual.

他们嘴上说懂，可从来没真正站在对方的角度想过。

They say they do, but they don't really put themselves in those shoes.

你真是说到点子上了，你做的每一件事，都是从真实体验出发的。

And I think you nailed that because every aspect of all the things that you do, it's like you're looking at it from the true experience standpoint.

我觉得正因如此，你才成了世界上最成功的人之一，老兄。

And I think that's what makes you one of the most successful people in the world, bro.

我觉得这源于你在自己的场所里，和朋友一起吃饭时的那些经历。

I think that comes with by being in our venue you know, by having dinner with friends in my venues.

对吧？

Right?

所以我能注意到很多细节。

So I catch a lot of things.

我会想，这音乐太大声了，根本没法好好享受，或者我满耳朵都是别人的谈话。

I'm just like, this music's too loud to even enjoy this experience, or I'm just hearing everyone's conversation.

这还远远不够。

It's just not enough.

这完全取决于上菜的方式、上菜的顺序、团队之间的配合，灯光是不是在恰当的时刻调暗或调亮，所有这些细节，对吧？

It just depends on like how the food comes, what's the sequence of service, how's the team interacting with each other, is the lighting going down at the right moment, is it going up to it, the whole thing, right?

所以你得了解这些每一个接触点，我比什么都更在意细节。

So you want to know all these touching points and I think about the details more than anything.

归根结底，一切都在于细节。

So it's all about the details.

明白，先生。

Yes, sir.

明白，先生。

Yes, sir.

接下来我们聊聊这本书。

Now we're gonna go to the book.

我再给你一个‘未经修饰的真相’，然后我也想听你分享一个。

And I'm gonna give you another Unplugged Truth, and I'm gonna ask you for one.

我第一次看到这本书时，就被书名吸引了——《用心对待》。

So when I first saw the book, I was grabbed by the title, Take It Personal.

这就是原因。

And here's why.

我是北卡罗来纳大学的球迷。

I'm a UNC Tar Heel.

对吧？

Right?

这意味着我特别喜欢迈克尔·乔丹。

Which means I love Michael Jordan.

我们都看过《最后的舞》，也见过乔丹说‘我把它当回事’的那些梗。

Means we all watched The Last Dance, and we saw all the memes of Jordan saying and I took that personally.

如果你和我一样，像乔丹那样，像大卫那样，你自然也会把事情放在心上。

Well, when you are wired the way that I'm gonna say I'm wired, that Michael Jordan's wired, the way that David's wired, you do take things personal.

这种心态就像我们肩上的担子，驱使我们提供最好的体验，做最出色的企业领导者，成为生活中更好的人。

And that's kinda like the chip on our shoulder to to provide the best experience, to be the best business leaders that we can be, to be the best people in life that we could be.

现在，我想听听你的说法。

So now I wanna get it from you.

跟我说说，你是怎么决定用这本书的名字的？为什么选这个标题？

Talk to me about when you decided that this was gonna be the title of the book and why you chose that title.

这其实是我和团队一直特别在意的事。

Well, it's it's really something that I focus in with my team so much.

比如，我看到认识的客人，我们一直为他们服务，结果他们却去别家办生日派对，或者连我们自己的员工，我都见过他们去别处办生日。

Like, if I see a guest that I know that we take care of all the time doing their birthday party at another venue and not ours, and I'm like, or somebody I'm like, even like a team member, by the way, let alone, I've seen team members do a birthday somewhere else.

我当时就想，你是不是疯了？

And I'm like, are you crazy right now?

你是不是在西班牙？

Like, are you in Spain?

不过，我倒是能理解那个人。

Actually I get the guy.

但说真的，这件事已经深深刻进我的骨子里了。

And like, listen, I think it's to my core.

我甚至会盯着隔壁Poppy Steak餐厅的窗户，看我朋友是不是在里面。

I look at the window at the restaurant next to poppy steak and see if my friends are in there.

是的

Yeah.

这可不是我的休息时间。

It's not my rest.

我在书里提到过这件事，我一直都在乎。

You know, I talk about that in the book and I'm on it.

我会走到窗边，冲着外面的人比划。

I'll go like this in the window to the person.

如果你能在隔壁，那你就该在我这儿。

I'm like, if you could be next door, then you could be in my spot.

当你和人们的关系越来越深，他们会知道你有多在意。

And I think as your relationships build with people, they know how much you take it personal.

我希望他们在去别处之前，能犹豫一下。

I want them to have that second thought before they go somewhere else.

至少心里会有点过意不去。

At least be troubled with it.

至少他们吃不下饭，因为他们知道我心情不好。

At least not enjoy their meal completely because they know I'm I'm upset.

没错。

Right.

没错。

Right.

我特别喜欢书里的第二章，讲的是构建生态系统。

You know, one of my favorite chapters in the book is chapter two, and it's building an ecosystem.

我和团队每个人都聊过，关于你的圈子，就是你所说的那个生态系统。

And and, you know, I had this conversation with all of my people about, you know, your circle and and that ecosystem that you call it.

周一我们开了个会，专门拆解了第二章的内容。

And and we had a team meeting on Monday where we dissected chapter two.

我真能聊上一整天，不过今天作者就在这儿。

And I I could talk about it all day long, but we have the author here.

所以我想请你谈谈，构建生态系统为什么重要，以及它的基础结构该怎么做。

So I'd love for you to talk to us about the importance of building an ecosystem and the foundational structure of building that ecosystem.

这其实是个很棒的事。

So, I mean, it's it's a it's a great thing.

我觉得这源于人与人之间的关系。

I think it it stems from relationships.

关键是怎么去精心设计这种体验——当人们来到你的城市、来到你家，或者任何地方的时候。

I think it stems for how do you curate that how do you curate that experience for people when they come to your city, when they come to your home, when they come to whatever.

对。

Yeah.

我问你个问题。

What did let me ask you a question.

你的团队从中学到了什么？

What did your team get out of it?

我们跟每个人互动时，都得掌控好体验，因为不管怎样，他们都会有一个体验。

What they got was everyone that we interact with, we control an experience because they're gonna have one either way it goes.

那你是想亲自主导这个体验，还是任由别人来决定他们能感受到什么？

So are you gonna be the one that controls it, or are you gonna let someone else decide the experience that they're gonna have?

对我们来说，整个生态系统和我们的理解就是：我们每个人到底有什么独特的能力，是别人完全做不到的？

And so for us and our ecosystem and understanding, it was what do we all do that's uniquely the thing that no one else can do?

也就是说，我们各自有什么独一无二的本事，是别人替代不了的？

Like, what is it that we do individually, right, that no one else can do?

当我们把这些能力整合在一起时，是什么让我们成为这个领域里最难以复制的团队？

And then when we put that together as a team, what makes us the most ineffable team that exists in what we do?

每个人最终都明白了：要打造这样的生态系统，首先要从自己开始，认清自己那份别人无法替代的天赋或才能。

And that's what everyone got at so what everyone started understanding was to create this ecosystem, it starts with you and understanding that unique talent or gift that you have that no one else can do.

毕竟，归根结底，每个人都会经历某种体验。

Because at the end of the day, everyone's gonna have an experience.

关键在于，你是主动掌控这个体验，还是任由别人在没有你参与的情况下决定它？

It's just more of, did you control that experience, or did you leave it up for someone else to have without your influence?

对我们来说，我们也觉得这样能省去客人去操心这些事的麻烦。

I mean, for us, we also think it kind of takes the thought process out of the guest to have to be concerned about it as well.

对吧？

Right?

因为我们替你安排了整个夜晚，还告诉你，这是我们觉得你这辈子最棒的夜晚，你对我们有了信任，这本身也会加深这份信任。

Because, you know, if we're programming your night for you and we say, this is what we think the best night of your life could be, And you have trust with us that that earns trust too.

这种信任是慢慢积累起来的。

And it comes over time.

对吧？

Right?

所以这才是真正好的地方。

So, and that's why it's good.

即使不是我自己的地方，只要我觉得你该去体验、该去看看的，我也会推荐。

And also even if it's not one of my places, but it's something that I think they should go see or do or something like that.

你得主动这么做，比如我可能会推荐你去Superblue，那是个做装置艺术的博物馆，不是我的地盘，但你还是希望他们去感受别的精彩。

You also want to plant this because if you're just, if it's just all your, like I might send them to an experience at Superblue, which is this museum that has installation, not mine, but you want them to go experience other things.

不能光想着推销自己那几个地方。

You don't want it to just be a sales job of just your spots too.

你得说：听好了，我真心想为你打造有史以来最棒的一天一夜。

You want to say, Hey, listen, I really want to curate the best day and night for you ever.

我喜欢这个，兄弟。

I love that, brother.

我真的喜欢这个。

I love that.

我知道你从不这么说，我先暂时放下这本书，因为你是我一直关注的人。

And I know you don't say this, and I'm gonna step away from the book for a moment just because you're someone who I've followed forever.

这和书里的内容有点相关，但我就是喜欢有争议的观点。

And and it kinda does coincide with the book a little bit, but I like hot takes.

对吧？

Right?

我就直说了。

I'm just gonna say this.

能像你这样做事的人真不多。

There's not a lot of people that can do what you do.

对吧？

Right?

我一想到DG，就会提到你，约翰会提到你，克里斯·沃斯会提到你，罗伯特·欧文也会提到你。

When I think of DG and I talk about again, John talks about you, Chris Voss talks about you, Robert Irvine talks about you.

说到这本书，里面写了汤姆·布雷迪、塞雷娜·威廉姆斯。

We go to the book, you've got Tom Brady, Serena Williams.

对了，金·卡戴珊还为这本书录了推荐语。

Oh, by the way, Kim Kardashian does the forwarded intro.

你觉得DG和同类人相比，最独特的地方在哪？

What makes DG uniquely different from people in your category?

我觉得他们不只把我当成一个餐厅老板或者夜店老板。

I think because they don't see me as just a restaurateur or just a nightclub owner.

他们觉得我是一个能帮他们改善生活的创业者。

They see me as some as an entrepreneurial that's going to help them with their lives.

我相信他们慢慢都明白，我特别在乎身边的人。

I think they all know over time, am very protective over people.

这是第一点，我还会把我的项目资源分享给他们。

That's one and I send them my deal flow.

我会说，嘿，我看中了这个新品牌。

I go, Hey, I look at this new brand.

我觉得我谈了个不错的条件。

I think I negotiated a great deal.

你为什么不跟我一起，也按我谈好的这个来？

Why don't you come in with me on the same thing that I've negotiated?

我现在在这方面挺在行的。

I'm pretty good at it now.

我觉得这都是慢慢积累出来的。

And I think it comes over time.

我也努力给这些人带来实际的价值。

I also think I try to add value for those.

你去问任何一个人，他们都会说，我就想多帮点忙。

Anybody that you talk to, they'll say, I just try to add value.

我在书里也经常提到，要做个好的连接者，别当个把门的。

And, you know, I talk about a lot in the book is just being a great connector and don't being a gatekeeper.

我特别讨厌这种当门卫的人。

I hate these gatekeeper people.

我也是，真的。

Same, man.

对吧？

Right?

比如说，有人会问：‘你认识那个人吗？’

So, oh, someone's like, oh, do you know that person?

只要他们觉得你从这层关系里能捞到好处，就想着分一杯羹。

And if they think there's any kind of monetary situation that they that you're gonna benefit from their connection, they want a piece of it.

没错。

Yeah.

这种想法完全不对。

That's just such the wrong way to look at things.

但你要是真心帮忙，回报会远远超过你那点小算盘。

And it pays off 10 times more than whatever that little thing is that you're trying to make that 10% of.

他们还说，你得把所有和他们的对话都抄送给我。

And I talk about, oh, when they're like, make sure you CC me on all conversations with them.

我就想，天哪，我连自己邮件都快看不过来了。

I'm like, wants, I don't even, I barely have time to read all my emails.

你居然希望我帮你盯住别人之间的往来，就怕他们有金钱往来？谁愿意过这种日子？

You want I'm gonna tell you to go CC me on a conversation with somebody because there might be some monetary exchange between two people creating who wants to live like that?

哥们儿，我太喜欢你这说法了。

Dude, I love that.

我读那本书的时候，又想到一种 gatekeeper，就是那种不希望你和名人、网红走得太近的朋友。

And when I read the book, another gatekeeper type that came to mind is the friend that doesn't want you to become closer to that celebrity or influencer than they are.

对吧？

Right?

明明我自己跟 DG 关系不错，可就是不乐意你跟他太熟。

It's like, I'm tight with DG, but I don't want you to be tight, though.

你就别较劲了，兄弟，放松点。

And it's like, bro, like, chill out, man.

这到底是在说什么啊？

Like, like, what is this about?

但我觉得，这种人比那种财务门槛的守门人更烦人。

But that person, I think, is worse than the financial game gatekeeper.

顺便说一句，你没说错。

By the way, you're not wrong.

我是真听进去了。

Like, I I listen.

我认识一些非常有钱的人，他们有很多让人羡慕的玩意儿。

I'm friends with some some very, like, say, wealthy people that have a lot of amazing toys.

是啊。

Yeah.

游艇啊，这些东西，我确实介绍过一些大明星给那些顶级富豪，他们后来自己上了游艇，没带我。

Yachts, this, that, the I've definitely introduced some big celebrities to some great billionaires, let's say, and they've gone and gone on their boat separately than me.

然后别人就说，哇，某某某在那艘游艇上，你怎么没在？

And I'm like, people are like, wow, so and so's on that yacht and you're not there.

我说，挺好。

I go, great.

没错。

Right.

我的意思是，嘿。

I mean, hey.

对，没错。

Like Right.

好吧。

Okay.

我不是那种专门应付名人的角色。

Like, I'm not a I'm not the celebrity handler.

只要他们能成为朋友，见面了开心就好。

Like like, I'm so happy they were friends if they meet great.

顺便说一句，和他们一起在船上的人，人真的特别棒。

And by the way, the person that they're on the boat with is an amazing person.

他们应该多和他们待在一起。

They should be hanging out with them.

这很好。

It's great.

对。

Right.

没错。

Right.

是的。

Yeah.

在我看来，那个人是最让人讨厌的，他总是

To me, that is the worst person that makes

真奇怪，人们怎么都这么盯着这件事不放。

It's weird how people's perspective is so focused on that.

对。

Right.

而且你好像觉得你根本不属于那一伙。

And like, oh, you're you're you're not part of that.

我觉得我完全在其中啊。

I'm like, I'm part of it just fine.

这没什么大不了的。

Like, it's okay.

是的。

Yeah.

我可能会错过一次乘船出游。

I might miss a boat trip.

我可能会错过一次假期。

I might miss a vacation.

这真的没关系。

It's it's okay.

对。

Yeah.

对了，顺便说一下

And and oh, by the way

还有晚餐呢。

dinner too.

好吧，明白了。

Like, okay.

可能会有晚餐，但我真的不太能接受。

There might be a dinner and I'm not okay.

是的。

Yeah.

所以

So

有些人更希望拥有自己的关系，这种想法反而更强烈。

some people wanna have their own relationships, and that's even more powerful.

不对。

No.

当然了。

Absolutely.

而且我觉得，我特别尊重你这一点，因为你和我真的很像。

And and I would say, I I respect you in this way because you and I are a lot alike.

我不需要跟别人拍张照来证明自己有多酷或多厉害。

Like, I don't need to take a picture with someone to show that I'm cool or tight.

我根本从来就不这么做。

Like, I actually never do.

你从来没见过我跟那些真正圈子里的有钱朋友自拍吧。

Like, you've never seen me take a a selfie with, like, my my true inner circle of, like, high net worth friends.

哦，没有。

Oh, no.

没有。

No.

我特别喜欢想象那个画面。

I love I love love picturing.

我开玩笑的。

I'm joking.

我真的很喜欢做内容。

I love content.

别骗自己了，兄弟。

Don't fool yourself, my man.

不是的。

No.

你喜欢做内容，只是方式不一样罢了。

You love content, but you're doing it in a different way, though.

你不是为了证明自己不做内容，就故意说‘你看’。

Like, you're you're not proving you don't do content to say, oh, look.

我和沃伦·巴菲特在一起。

I'm hanging out with Warren Buffett.

不是的。

No.

人人都知道一切。

Everyone knows everything.

人人都在议论。

Everyone talks.

这么说吧，事情是这样的。

Like, here's the things.

我让他们去负责互动。

I let them do the engagement.

有时候，那些最大的项目压根没开账单。

There's many times with some of the biggest and there's no bill.

明白了。

Okay.

好的。

Okay.

是的。

Yeah.

大家都特别想拍到那张照片，那个瞬间。

Like, everyone's so thirsty to get that one picture, that one thing.

别急，以后还有的是机会，兄弟。

Like, there there's gonna be another time, my man.

这没什么大不了的。

Like, it's okay.

不行。

No.

我宁愿

I would rather

你都不问一句吗？

Are you not asking?

我有些朋友，你知道的，比如戴夫，你跟他一起吃过饭，但没人知道这事，就这样。

And like, I have I have friends of mine that, you know, they're Dave, you went to dinner with so and so and the nobody knows to be, okay.

但你知道吗？

But you know what?

以后还有五十次机会和这个人一起吃饭呢，偶尔一次没拍照片，有什么大不了的？

There'll be 50 other times that I'm going have dinner with this person and you know, okay, maybe one time, who cares?

是的，但是

Yeah, But

而且说实话，你不主动搭讪，反而更能显得你有分量，比硬凑上去强多了。

people And then by the way, you sit so much more powerful with that celebrity or that person by not doing that then then doing it.

这样反而让你站在了更高的层次上，而不是跟人打个招呼就完事了。

Like, puts you it elevates you on a different level than just that what, know, hey.

你介意吗？

Do you mind?

不介意。

No.

不介意。

No.

但等到哪天你真需要帮忙的时候，比如二十年后，你跟Kim说：‘你能帮我转发一下吗？’

But then when it comes time that you need some help, hey, Kim, can you do a forward for me after twenty something years?

你介意吗？

Do you mind?

不介意。

No.

没问题。

No problem.

就这么简单，兄弟。

That's it, man.

我会更愿意向大卫请教，跟他深入聊一聊，而不是拍张合照来证明我跟他见过面。

Like and I would say, I would rather pick David's mind, pick his brain, ask him a really good question than to take a selfie to prove that I was hanging out with him.

对吧？

Right?

对我来说，这才是生活。

Like, for me, that's that's life.

那我有没有跟名人和网红拍过照呢？

Now do I have pictures with celebrities and influencers?

是的。

Yes.

但通常都是别人拍的。

But usually someone else took them.

对吧？

Right?

你看我今天跟大卫待在一起，也不会掏出手机拍照。

But you don't see me grabbing my phone, say, hanging out with David today.

我不需要这个。

Like, I don't need that.

我宁愿花这两秒钟，问你个问题。

I'd rather take those two seconds and ask you a question.

而且要认真听。

And listen.

每个人都不一样。

Everyone's different.

有些人想跟你一起做内容。

Some people wanna do content with you.

比如，Dave，求你了，咱们搞点好玩的吧。

Like, Dave, please, let's do something fun.

咱们做点特别棒的吧。

Let's do a let's do something great.

咱们展示一下精彩的部分。

Let's show great.

没问题，我很乐意。

Happy to.

对了，真棒。

By the way, awesome.

也有些人就不想，这完全没关系。

And some people just don't, and it it's okay.

对。

Yep.

对。

Yep.

现在我想换一个话题。

So I wanna go to a different part now.

我管它叫‘空间’。

I call it the room.

我现在正在这个播客里和一个人对话，他就是那个创造了最棒体验、打造了这些‘空间’的人，我就直视着他。

And I'm actually in a conversation right now on this podcast, looking him in the eye, of the guy that creates the best experiences ever, that creates the rooms.

因为对我来说，还有在你的书里，大卫，你通篇都在讲关系，讲它们有多重要，该怎么建立、维系和投入。

Because to me and and in the book, David, you talk about relationships all through it and how important they are, how to build them, how to maintain them, how to invest in them.

我人生中最好的关系、最宝贵的建议，都来自我身处的那个‘空间’里。

And the best relationships I've ever had, the best advice I've ever gotten was because I was in a room.

对吧？

Right?

我正处在那个时刻里。

I was in a moment.

我当时在一个地方。

I was in a place.

我们在聊天。

We were having a conversation.

那种氛围，刚刚好。

That experience, the ambiance was right.

那些时刻我记得清清楚楚，就像发生在昨天一样。

And I can remember those moments like they were yesterday.

我想听听你讲讲，你有没有过这样的地方？

I'd love for you to talk about, was there a room for you?

你有没有过某个瞬间，突然意识到关系才是最重要的？

Was there a moment for you when you realized relationships matter the most?

或者有没有哪次对话，让你至今难忘，因为你恰好在对的时间待在了对的地方？

Or was there a specific conversation that you can remember because you were in the right room at the right time?

倒也不是，我身边也一直有很好的导师，他们经常跟我聊这些。

No, I think I've had the right mentors around me as well that talk about that so much.

因为我是个独生子女，所以我特别重视人际关系，对待起来格外小心。

And I think, because I was an only I really take relationships so, I'm so delicate with it.

我看到有些人毁掉关系，只顾眼前利益，为了短暂的曝光就把别人推入困境，我就想不明白，你们为什么要这么做？

And I knew by seeing people that ruin relationships or played the short game and didn't go and just like wanted to capitalize on the press for that one second, they put people in bad situations or and I'm just looking at people like, why would you do that?

我这一生中有过很多次可以选择不同方向的时刻，但我每次都决定继续往前走。

Why do you like, it's to me, I've had many moments in my life where I could have gone left or right and I decided to just say, let's just keep going forward.

就是这样。

There you go.

很多人只看得见明天，却看不见今天。

And it's something that a lot of people only see tomorrow.

他们只盯着眼前，根本看不到未来。

They only see today and they don't see tomorrow.

举个例子，我正在跟一位DJ谈续约的事，让他继续留在Live工作。

And it bothers me because like, just to give you a thing, I'm talking to a DJ about re upping his contract at Live.

在拉斯维加斯，他们签的合同通常是两三年的。

And, you know, in Vegas, they signed you to two, three year deals.

另一家赌场出的钱比我多，毕竟他们规模更大。

And another casino's offering more money than I am because it's just a bigger casino.

规模更大，就是这么回事。

It's a bigger this, it's a bigger this.

经理跟我说：我知道你为这位DJ、为这段关系付出了多少，这些事我们根本想不到，但这次合作能让他实现世代财富。

And the manager saying to me, Hey, I know everything you've done with this DJ, with this relationship, you've done stuff that we could never imagine, but this is generational wealth for this DJ.

如果他接了这个合约，戴夫。

If he takes this deal, Dave.

我简直不敢相信，你居然跟我说什么世代财富？

And I'm like, are you fucking insane to say to me generational wealth?

你真觉得一个客户值这么多钱？这钱是不少，但离世代财富还差得远呢。

Like that's what you think of your client that this much money, which is, it's a good amount of money, but it's not

世代财富？

generational wealth.

你到底把世代财富想成什么样了？

Like what you think generational wealth is.