#830 - 亚历克斯·霍莫兹 - 关于成功与失败的24个争议性真相

好吧。那么，选一个你最喜欢的。

Okay. Well, what pick pick one of your favorite.

我要选两三个相关的，然后再选第三个。好的。这会非常有意思，对在家听的观众来说可能有点扎心。

I'll do I'll do I'll do two three of them. Two of them that are related in a different and then a third one. Alright. So this will be really good. This will this will be nasty for the people who are listening at home.

学习意味着相同情境下产生新行为。比如电话响了，你接起来说ABC。我说很好，现在改念DEF脚本。电话再响时，相同情境下你改说DEF，这就是学会了。

So learning means same condition, new behavior. So phone rings, you answer the phone, you say a b c. I say, cool. Read this script instead that says d e f. Phone rings, same condition.

相同情境，新行为就是学习。而智力是学习的速度指标，衡量你改变行为需要重复多少次相同情境。如果我教某人新脚本，有人第一次就能说DEF，有人需要五次，后者智力就不如前者。

You say d e f, you have learned. Same condition, new behavior. Intelligence is rate of learning. It's speed. It's a measurement of speed.

这现象很有趣：现在每个听众都听过上千期播客，处于完全相同的情境，却未改变行为。说明第一他们没学会，第二他们很蠢。这也意味着若能控制行为，就能控制智力水平。

And so it means how many times do you need to be exposed to the same condition in order to change your behavior. If I teach someone something that script, and then on the first try, they say DEF, and someone else, it takes five tries for them to say DEF, they are not as intelligent as the first person. Here's why this is interesting. Every person who's listening to this right now has listened to a thousand fucking podcasts, and they're in the exact same condition, and yet they have not changed their behavior, which means one, they have not learned, and two, they are dumb. Which also means that if you can control your behavior, you can also control how intelligent you are.

想变聪明？那就减少在相同情境下不改变行为的次数。所以我教导团队时都遵循这个逻辑：每次消费内容或读书时，都要问「我会因此改变什么行为？」如果答案是「没有」，你就是在假装学习实则娱乐。这个思维框架极大加速了我的行动力——我可不想当渡渡鸟。

And so if you wanna be a smart cookie, then it means that you just decrease the amount of times that you do not change your behavior under the same conditions. And so when I think about this, when I teach my team, when I teach anyone, I think in these conditions. And so every time you watch or you consume a piece of content, you read a book, If you think what behavior I'm going am I going to change as a result of this? If the answer is nothing, you wasted your time and you pretended to be learning, but you were really entertaining yourself. And so that frame has been incredibly helpful for me to speed up how quickly I take action because I don't want to be a dodo bird.

刚才讲了学习和智力两个概念。第三个是最近和K博士常讨论的「动机」。先讲个故事：有次活动上，一位女士说「Alex能给我60秒励志鸡汤吗？」

So that's two two different ones, learning and intelligence. One that I've been thinking a lot about with doctor k and how we go back and forth is motivation. So I'll tell you a story and then I'll I'll bring it up. I'll I'll bring it around. So I had a I was at an event and a young lady said, Alex, can you just give me sixty seconds of motivation?

当时感觉像被当猴耍。我深呼吸后反问：「请定义动机」。她当场懵了——根本说不清。

And of course it's like, you know, dance monkey dance. And so I you know, I took a deep breath and I was like, define motivation. And, you know, she just like melted. She had no idea. Right?

我说：「你让我对连你自己都定义不了的东西发表见解？那怎么判断我是否做到了？」最后我还是给了她想要的答案：动机是匮乏的对立面。

I was like, so you're you want me to answer a question or make a statement about something that you can't even define. And so how would you have any idea of whether or not I actually did it? And so then I probably gave her the answer she really wanted, which was let me define motivation for you. So motivation is the equal opposite of deprivation. So we are we are most motivated when we are deprived of something.

睡眠不足时最想睡觉，饥饿时最想进食，禁欲时最渴望性。这个逻辑适用于生理需求，但心理需求或抽象概念则另当别论。

I'm most motivated to sleep when I'm sleep deprived. I'm most motivated to eat when I'm deprived of food. I'm most motivated to have sex when I haven't had sex in a while. Now that logic carries for physiological needs. But then you wanna get into psychological things or or intangible constructs.

所以让我们思考一下金钱。按照同样的逻辑，你可能会认为，哦，穷人应该更有动力，因为他们缺乏金钱，但现实中我们并没有看到这一点。许多穷人并不那么有动力。因此，这就意味着，而且我见过一些极其富有的人对金钱极度渴望。所以，这可以推断出，匮乏感来自于我们的参照点，因为金钱是无形的。

So like let's think about money. By that same logic, you'd think, oh, poor people should be more motivated because they're deprived of money, but that we don't see that in reality. Many poor people are not that motivated. So it would then fall and I've seen some incredibly rich people who are wildly hungry for money. And so then it would follow that the deprivation comes from our reference point because money is intangible.

因此，关键在于我们如何感知自己在金钱上的匮乏感。如果我的所有朋友都是亿万富翁，而我只有一亿美元，那么我就有九亿美元的差距需要弥补。比起那个月薪五千、想赚到一万的人，我更渴望赚钱，因为我对金钱的匮乏感更强。在思考这一点时，我意识到，好吧。

And so it's how much do we perceive our deprivation around money? And so if all of my friends are billionaires and I'm worth a $100,000,000, then I have a $900,000,000 deficit that I have to come up. I'm $900,000,000 poorer than the person who just is at 5,000 a month who wants to make $10,000 a month. I'm more motivated to make money than they are because I'm more deprived of it. And so in thinking about this, I then think, okay.

我缺乏什么，从而激励我去争取它？同时，当我试图评判或预测他人的行为时，我必须思考他们缺乏什么？因为比起问‘如何激励这个人’，‘看看他们缺少什么’能给我更强的预测能力。

What am I deprived of that motivates me to go get it? And also when I wanna try and judge the behavior of others or predict their behavior, I have to think what things are they deprived of? Because I have a much stronger predictive power than trying to say, how do I motivate this person? Look at what they lack.

这是一种更准确的方式来预测人们会追求什么。可操作的。

It's a much more accurate way to predict the things that people are going to chase after. Operationalized.

他们做什么？

What do they do?

我发现了蒂莫西·利里的一句话，它真的很棒。我想你会喜欢这个的。找到同类。承认吧，你和他们不一样。

So I found this quote from Timothy Leary, and it really it it's really fantastic. I think that you'll like this. Find the others. Admit it. You aren't like them.

你甚至差得远。你可能偶尔会把自己打扮成他们中的一员，看和他们一样的无脑电视节目，甚至有时吃同样的快餐。但你越是试图融入，就越觉得自己像个局外人，看着普通人过着他们机械的生活。每次你说出那些客套话，比如‘祝你今天愉快’或‘今天天气真糟糕’，内心却渴望说出禁忌的话，比如‘告诉我让你哭泣的事’或‘你认为似曾相识的感觉是为了什么’。

You're not even close. You may occasionally dress yourself up as one of them, the same mindless television shows as they do, maybe even eat the same fast food sometimes. But it seems that the more you try to fit in, the more you feel like an outsider. Watching normal people as they go about their automatic existences. For every time you say club passwords like have a nice day and weather's awful today, you yearn inside to say forbidden things like tell me something that makes you cry or what do you think deja vu is for.

面对现实吧。你甚至想和电梯里的那个女孩搭话。但如果那个女孩和那个从你办公室隔间走过的秃顶男人也在想同样的事呢？谁知道和陌生人聊一次天能让你学到什么？每个人都掌握着拼图的一部分。

Face it. You even want to talk to that girl in the elevator. But what if that girl in the elevator and the balding man who walks past your cubicle at work are thinking the same thing? Who knows what you might learn from taking a chance on a conversation with a stranger? Everybody carries a piece of the puzzle.

没有人会无缘无故地进入你的生活。相信你的直觉。做些意想不到的事。找到同类。

Nobody comes into your life by mere coincidence. Trust your instincts. Do the unexpected. Find the others.

这里有很多《黑客帝国》的潜台词。我想我们可能在之前的播客里讨论过，但很多人想成为例外，却又害怕成为例外，我认为这是一种想要结果却不愿承担结果所需代价的心态。我们不可能做和其他人一样被认可的事，却指望得到和他们不同的结果。所以我认为这就是为什么高能动性是我在他人身上寻找的品质，也就是问一个人‘你为什么相信你所相信的？’我们昨天也讨论过这一点。

There's many matrix undertones here. I mean, I think we might have we might have covered this on a past podcast, but the idea that many people want to be exceptional, but they're afraid of being an exception, I think is such a it's it's wanting it's wanting an outcome without the requirement that the outcome has. And so we can't do the same thing that everyone else approves of and then somehow get a different outcome than everyone else does. And so I think it's that's why high that's why high agency for me is something that I look for in other people, which is, you know, asking someone why do you believe what you believe? And we talked about this yesterday.

但如果你持有某种信念却无法解释为何相信它，那这就不是你的信念，而是别人的。大多数人终其一生都在鹦鹉学舌般地重复他人的话。他们本质上就像录音机，在生命的某个阶段按下录制键，然后在另一个阶段按下播放键，如此反复循环着录制、播放、录制、播放。

But if you have a belief and you can't explain why you believe it, it's not yours. It's someone else's. And most people walk around parroting other people's words for the vast majority of their lives. And so they basically act as recorders where they clicked recorded at one part of their life, and then they click play in another time in their life. And they're just clicking record, play, record, play, record, play over and over again.

在我看来，人们之所以感到孤独、觉得自己在表演，是因为这些话语没有一句真正属于他们。他们从未表达真实想法，结果听起来自然与他人无异——因为他们从一开始就不是真实的自己。

And the reason there's that, in my opinion, that other self that's behind it is because none of those words are yours. And so it makes sense that people feel alone and they feel like they're acting because they never say what they think. And as a result, they also sound like everyone else because they were never themselves to begin with.

问题就出在前三句。承认吧，你和他们不一样，甚至截然不同。这种把自己凌驾于他人之上的说法，听起来确实有点自我吹嘘甚至自恋的意味。

It's those first three lines. Admit it. You aren't like them. You're not even close. And it sounds quite sort of self aggrandizing or or kind of narcissistic in a way to how you're considering yourself as being above other people.

我认为关键不在这里。关键在于太多人压抑自我，为一个可能根本不存在的平均值而优化自己。他们回归的这个均值只是集体想象的产物，人们之所以聚集于此，仅仅是因为觉得别人也会聚集于此。你知道凯恩斯选美理论吗？不知道吧。

I think I don't think it's to do with that. I think it's that so many people curtail themselves and optimize for a mean that may not exist. You know, they're reverting to a mean that's just a figment of everybody's imagination, and the only reason that people coalesce there is because other people think that other people are going to coalesce there. You know the Keynesian beauty contest? No.

本质上就是这个道理。

Same same as that, basically.

我不明白这是什么理论。

I don't know what it is.

好吧。凯恩斯选美理论说的是：人们评判的不是自己认为最美的人，而是他们认为别人认为最美的人。当意识到其他人也会基于同样逻辑做判断时，就会陷入无限递归的困境。

Oh, okay. So, Keynesian beauty contest is, people make judgments on not who they think is the most beautiful, but on who they think other people think are the most beautiful. And then knowing that other people know that other people are going to make that decision based on that, you end up with this infinite regress

嗯。

Yeah.

这种预测游戏正在政治领域上演。对吧？选举不再是选择你真正属意的人选，而是为了确保你最不希望掌权的人不会在你选区获胜，必须做出最战术性的选择——同时还要考虑其他选民的抉择。

Of trying to predict things. This is what's happening with politics. Right? Mhmm. It's not about picking the person that you want in your area.

社交场合同样如此。我说的话是经过权衡的：既考虑了自己想说的，又揣测了你希望听到的。最终导致没有人做真实的自己，每个人都成了他人期待中的怪异仿制品。

It's about making the most tactical pick to ensure that overall, accounting for the other people and what they're going to choose, that the person that you really don't want in power doesn't get the seat in your area, but somebody else in some other area. So when you have this sort of recursive but it it happens socially too. I say the thing that I think that you want to hear, knowing that you know that I could say the thing that I want, but so what I say is some mediator halfway between what I want to say and what I think you want to hear from me. And it just ends up with people nobody being themselves and everybody being some weird simulacrum of what they think everybody else wants them to be.

如果我们回到动机这个话题，问题在于，是什么语录激励人们这样做或表现出这种行为？大多数时候，这是出于对某事的恐惧，对吧？他们在心里害怕某些东西。但当你真正付诸实践时——这是我最喜欢的思维框架之一——让我们以假设中的主播为例。

And if we go back to motivation, the question is, what quote motivates people to do this or or to behave in this way? And so most times, it's fear of something. Right? And so they're afraid of something in their minds. But when you actually play it out, which is one of my favorite frames in the world, which is let's take this to the hypothetical streamer.

让我们再推演两步，多两个回合。大多数情况下，在你认为会发生的坏事发生后，你会离真正想要的东西更近一步。我们讨论过，在我的人生、你的人生和许多人的生活中，有太多美妙的事情恰恰发生在他们摆脱困境之后。那些坏事将他们从‘勉强够好但并非真正满意’的状态中拽了出来。我们害怕打破这种‘勉强够好但实则痛苦’的状态，可你本就已经深陷痛苦。

Let's play it out two more two more plays, two more turns. And most times you end up getting way closer to what you really want the moment after the bad thing that you think will happen happens. And so we've we've discussed that that there's so many amazing things that have happened in my life and your life and many people's lives that happened immediately after they get out. They have something bad happen that gets them out of that realm of just barely good enough, but not really. And so we have this fear of disrupting the just barely good enough, but not really, but you're also already miserable.

因此，害怕打破痛苦显得荒谬。当你这样思考时——正是如此——我们唯一可能失去的，就是当下每天苦苦挣扎的平庸之苦。最坏的情况不过是继续痛苦，但或许你不再平庸，至少你不会再随波逐流。但也有可能，你既不痛苦也不平庸。

And so the fear of disrupting your misery feels ridiculous. So when you think about it like that. So when you think about it like that, exactly, the only thing we have to lose is the current misery of mediocrity that we're trudging through every day. And so worst case, you're just also still miserable, but maybe you won't be mediocre anymore because at least you won't be like everyone else. But there's also a possibility that you are not miserable and also not mediocre.

通过这样做，你可能还会开始看清真实的自己。因为我认为，我们身份的很大一部分来自于自我证明——即我们过去所言所行。如果我们想塑造不同的自我，就要开始积累与未来自我相符的证据。所以某种程度上说，摔碎盘子吧。抓住机会。接受拒绝。

And by doing that, you might also just start seeing who you really are because I think a great portion of our identity comes from the proof that we give ourselves, so the things that we've done and said in the past. And so if we want to build towards a different version of ourselves, then it begins with accruing, stacking evidence that aligns with that future self. And so in some ways, break the plate. Take the shot. Get rejected.

听着。因为当你这样做时，最坏的结果不过是碎了个盘子——而你本来就不喜欢那个盘子。它

Look. Because when you do that, then, again, the worst case is you have a broken plate, but you didn't like that plate to begin with. It

令人震惊的是，有多少人既想活得精彩绝伦，又想融入群体做个正常人。但所谓正常，本质上就是在追求平庸。普通人得到普通结果，异类获得非常规结果。你根本不可能做着和别人相同的事，却期待得到与众不同的收获。

is astounding how many people want to be spectacular in life, but also want to fit in and be normal. Like, by being normal, you are, by definition, aiming for average. Normal people get normal results. Weird people get weird results. You literally can't do what everyone else does and not expect to get what everyone else has.

做和别人相同的事，就注定得到平庸的结果。

By doing what everyone else does, you guarantee average results.

你的兄弟、母亲、朋友总会说那句——你变了。为什么又搞这种新花样？哦你现在要尝试那个了是吧？好吧，又来了。

It's your brother, your mom, your friend, the one comment they're gonna say, you've changed. Why are you doing another kick like this? Oh, you're gonna try that now. Okay. Here we go again.

关键不在于他们是对是错，而在于他们可能对错的程度。比如假设你过去想开播客，做了三期就放弃了。他们会说‘早告诉过你’。别再做梦了，别搞这些疯狂的内容创作，你永远成不了网红——或者把你的目标替换成任何你想做的事。

And the thing is is that it's not about them being right or wrong. Again, it's about how right and how wrong they could be. And so, for example, let's say you wanted to start a podcast in the past and you did three episodes and then you fell off. And then they think, I told you so. Stop with these dreams, stop with this crazy content stuff, you're never going to become an influencer or whatever your goal is, replace influencer with whatever your thing is.

事实是，做三期总比完全没做强。这关乎方向正确性，要明白批评者往往在多数时候正确，但在最关键的时刻却是错的。这就是频率与强度的错位。就像投资界常说的：如果我下注十次输九次，有人会说‘他肯定是个糟糕的投资者’。

The thing is is that you are still closer having done three than having done zero. And so it's just about directional correctness and realizing that criticizers are more often correct, but when it matters most incorrect. And so this is where frequency and intensity become, flipped. So somebody, I mean, from the investment world, it's like, okay. If I take 10 bets and I lose nine, some people might say, he must be a bad investor.

但问题在于，我在那九次中损失了多少，又在唯一一次中赚了多少？世界上最优秀的投资者都明白超额收益的好处，无论是上涨还是下跌。这意味着，最理想的赌注是没有下行风险，却有无限上行空间。你希望尽可能多做这类投资。而最初阶段，你拥有的正是这样的机会。

But the question is, how much did I lose on the nine and how much did I make on the one? And the best investors in the world understand the benefits of outsized returns, both on the upside and the downside. And so meaning, the perfect way of betting is having no downside and having unlimited upside. You wanna make as many of those bets as you can. And in the beginning, that is literally what you have.

问题在于你做了一个尝试：录了三期播客却没能坚持。批评者因此得一分，但你其实毫无损失，甚至可能有所收获——

And so the problem is you have a bet that you take, you make three podcasts, and you didn't stick with it. And so then criticizer gets one point, but you lost nothing. You maybe even gained

比如掌握了些许技能。没错。

a little bit of skill. Yeah.

对。你还积累了经验，这意味着比起开始时的状态，你实际上已经进步了。所以选择开始本身就是一场零损失的博弈。

Yeah. And you gained some experience, which means you're actually still better off than you were when you started. So it is a zero loss game by choosing to begin.

这就是愤世嫉俗者的本质——他们99%的时候都是对的，却在100%的关键时刻出错。

That's the thing about cynics. Right 99% of the time and wrong a 100% of the time.

我用这个例子是因为它直击本质。假设你有爱评判的父母、朋友或其他人，当你带约会对象回家时，如果他们说不合适，那么在你决定结婚之前，他们每次都是对的。唯独在你最重要的婚姻选择时，他们彻底错了。关键在于，他们可以在你第六任、第七任、第八任女友时继续指手画脚——毕竟我们都活了不少年头。我敢百分百确定——

I use this example because I think it really drives it home. So if you if you have judgmental parents or judgmental friends or judgmental whatevers and you date people and you bring them home, if they say, I don't think this is the girl for you, they're right every single time your entire life except for the one person that you decide to marry. And then they are absolutely wrong at the time that it mattered most. And the thing is is they get to say on your sixth girlfriend and seventh girlfriend and eighth girlfriend because let's face it, you've been alive for a while. I have a perfect I have a perfect guess.

我的判断永远正确。这次我们看看能维持多久？两年后他们会说：看吧，你们终于分手了，我早就说撑不下去。废话！除了最终修成正果的那段，其他当然都撑不下去。

I'm right a 100% of the time. This rule we'll see how long this one lasts and two years in, they're like, see, you finally broke up with her. I told you the beginning it wasn't gonna last. Well, it never fucking lasts except for the one that's gonna stick. Duh.

生意永远失败直到成功的那一次。播客永远不火直到爆红的那一期。无论是十次还是上万次，终有一日会成功，因为做得越多，你就越擅长。

And the business never works until it's the one that does. And the episode doesn't take off except for the one that does. And whether it's 10 or 10,000, eventually one does because when you do more, you get better at doing.

所以永不放弃才是最高级的技能。

Which is why not quitting is the best skill.

也是唯一重要的事。从无限游戏的视角来看——这是我鼓励每个人都具备的——游戏的终极目标就是让游戏持续下去。这是唯一的准则。即便我显然来自商业世界，假设你的目标是成为商界第一，但以什么标准衡量呢？

And the only thing that matters. Because by default with an infinite game perspective, I encourage everyone to have, the point of the game is to keep the game going. It's the only objective. Because even if I obviously come from the business world. So even if your goal was to be number one at business, it's like by what metric?

企业价值、增长、利润、收入，突然间。好吧。也许能成为世界首富。好吧。能维持多久呢？

Enterprise value, growth, profit, revenue, of sudden. Okay. Maybe it's richest man in the world. Okay. For how long?

看看人类历史。没有一个人能永远保持首富地位。所以即便你曾短暂登顶，转眼也会失去。因此你不能把这当作终点，因为它本质上是有限的。但以持续参与为目标的竞争者永远不会被打败，因为只要还在参与，他就已经赢了。

Look at the history of mankind. Not one person has ever been richest man forever. And so you get to touch the top even if you're that one guy for a moment, and then it's gone again. And so you can't have that as the the endpoint because it is by its very nature finite. But the competitor whose objective is to continue to play can't be beaten because by playing, he wins.

这就是为什么很多人取得些许成功后就会耿耿于怀。因为每个创业者最初都需要积累巨大的逃逸速度——从完全静止起步，在最强的重力下起飞，穿越所有质疑、批评、孤独的章节。他们必须跨越所有这些战壕与障碍，才终于到达海拔稍高的平流层。

This is why I think a lot of people have chips on their shoulders once they get to even a modicum of success. Because everybody that starts off has this huge amount of escape velocity that's needed to be accumulated. They're starting from total inertia, lifting off where the gravity's strongest, going past all of these the disbelief and the criticism and the lonely chapter and all of this stuff. So they've had to go through all of these trenches and get over all of these hurdles. And then they finally get to the stage where they're in a little bit more light altitude.

。我就想说：去你妈的。要是你知道我承受过多少批评、经历过多少无人问津的深夜、长期自我怀疑的痛苦、朋友的嘲笑...我经历了所有这些才走到今天，你居然说'可真轻松'？

They're floating out there a little bit more, and maybe their, velocity gives them or their their fuel gives them more returns in terms of their velocity. And now people say, it must be nice for you. And you go, dude, fuck you. Like, if if you could have seen how much criticism and hard work and lonely nights and all of this stuff when nobody was watching and I was in was unsure of myself, chronically miserable, and I criticized, and all my friends took the piss out of me, I did all of these things. I had to go through all of that for you to now say must be nice.

的巨石爬陡坡。有时有摄像机跟拍，但大多时候没有。他这么做是因为——真正重要的，是无人见证时你依然在坚持的工作。

And that's why, you know, Cameron Haynes, carries this rock up a hill, and it says Poser on the back of it. 72 pound rock, and he carries it up a really, really steep hill. And he does it with sometimes there's cameras around, but a lot of the time there's no cameras around. And he does that to it's the the only work that matters is the work that you do when nobody's watching.

时你会痛苦，是因为每次失败都无人问津，而成功时全世界突然关注。

The reason the goal isn't coming at you fast enough is because every person you've seen accomplish the goal, you only see it the moment they accomplish it. And the reason that it hurts so much when people are like, must be nice. Oh, that happened overnight is because every time you fail, no one cares and no one sees. But when you finally win, people take notice. Discredited.

但人们只在你真正成功时才会注意。更讽刺的是，所有看似一夜成名的人，其实都有十年默默无闻的岁月无人知晓。所以你担心别人会注意到失败实在荒谬——他们连你成功时都未必会注意。

But it's the only time they notice is when you actually win. And so to even further reinforce the point, the fact that everyone looks like an overnight success means that the ten years where they sucked, no one saw. And so the fear that you have about people noticing the fact that you fail is ridiculous because they're barely gonna notice when you succeed.

没错。这就是为什么记录旅程很重要——克里斯·巴姆斯特德做得很好。他的摄像师加尔文长期跟拍，记录自身免疫疾病、抑郁抗争，现在妻子怀孕...他完整呈现了所有起伏。

Yeah. I think this is one of the reasons why tracking the journey this is something that Chris Bumstead's done very well. You know, he's had his videographer Calvin with him for forever, essentially. And, you know, tracking autoimmune disorders and and depression, and now his wife's pregnant and having a kid, and I gotta come back and do yeah. Yeah.

要减轻这种心理负担，有效方法是构建故事弧线。比如你睡在健身房时汽车碾过屋顶的噪音——这些证明你曾处于低谷的经历，能让人们真正理解你现在的成就。我记得看麦茜·威廉姆斯的访谈...

All of that. I think one of the ways that you can at least lighten the load or bring it into land a little bit more effectively is to construct that story arc. You know, the story of you sleeping in the gym and the cars go over the top and it makes a loud noise and stuff. That is an important part of getting people to buy into where you are now by proving that you were there when the line was flat or that actually somehow managed to break through the floor and go negative a number of times. And, I remember I was watching Maisie Williams.

她11岁开始在《权游》扮演艾莉亚·史塔克，整个青春期都在剧组度过。被问及最后悔的事时，她说从第五季才开始写日记，结果对前几季的记忆已完全模糊。

She was one of the she was Arya Stark in Game of Thrones. And somebody asked her what she wished that she'd done differently. And, you know, I think she starts on that show, and she's 11 or 12, and it's all of the most formative years of her life until she's 21 or something, into a decade of doing this show. And somebody asked her what she wished that she'd done differently, and she started journaling, I think, in season five, and there's maybe nine seasons or something. And she had no recollection of what happened in the beginning.

她确实非常渴望那样。我想，如果我对这个节目有什么遗憾的话，那就是我们没有从一开始就更多地记录幕后发生的一切。部分原因是为了向其他人展示我经历了多少狗屎来证明这一点，但更多是为了让我自己记住起点在哪里。我敢肯定，你知道，有几张照片，比如健身房角落里的那张床，妈的。我真希望我有那个，有这个，还有另一个。

And she really wanted that. And I think that, if there's a regret that I have with this show, it's that we didn't track more of what was happening behind the scenes from the very beginning. Partly for everybody else to show just how much shit I went through to kind of prove that, but more so for me to remind myself of where it was. And I'm sure that, you know, there's a couple of photos, you know, the bed in the corner of the gym, like, fuck. I wish, like, I had that, and I wish I had this, and I wish I had another one.

你知道，如果凯勒布一直陪在你身边，想象一下那会有多他妈的——

You know, if you'd had Caleb with you the whole time, imagine how fucking

我会穷困潦倒。是的。我永远都走不出来。

I'd be poor and broke. Yeah. I never would have made it out.

可能还会躺在该死的医院里，因为骑摩托车出事。但是，是的，我我我认为这很重要。我认为记录这段旅程对你自己和他人来说都很重要。但这确实让我恼火。我真希望人类心理没那么容易被操纵。

Probably in fucking hospital as well, being on the back of a motorcycle. But, yeah, I I I think it's important. I think it's important to track that to track that journey for yourself and for for other people. But it's such it does piss me off. Like, I wish that human psychology wasn't so easily manipulated.

就像，当你看到那个把戏，当你看到——好吧，如果你从零到英雄，即使你从零到英雄再到零又回到英雄，只要你能足够强烈地为人们构建那个叙事，你就能让其他人相信你。但你做的事并没有改变。只是你向人们展示的方式和你讲的故事变了。所以当你开始看到这样的事情时，我觉得很幻灭，因为它提醒我群体心态是多么善变。这就是为什么伊桑·苏普利，好莱坞大明星，曾经重达五百磅左右，现在减到了两百六十磅。

Like, when you see that trick, when you see the well, if you go zero to hero, even if you go zero to hero to zero to back to hero again, like, as long as you can construct that narrative sufficiently strongly for people, you can just get other humans to buy into you. But it hasn't changed what you did. It's just changed the way that you presented it to people and the story that you told. So it when you start to see things like that, it makes I find it disenchanting because it reminds me how fickle crowd mentality is. And it's why, Ethan Supplee, big Hollywood actor, weighed five hundred pounds or something, and now he's two sixty.

他以前演胖子的搞笑角色，现在演肌肉发达、留着胡子的摩托车手角色。他的转变如此惊人的原因是，你以前认识他，现在也认识他，但那些默默健身或经历无声挑战、没有记录进步的人，尽管可能经历了更多挑战，却得不到任何赞誉。

And he used to play fat guy funny roles, and now he plays jacked bearded biker dude roles. And the reason that his transformation is so fantastic is that you know him from before and you know him now, but the dude that just gets in shape or that goes through the silent quiet challenge and didn't track the progress gets none of the accolade despite going through all or maybe even more of the challenge.

有太多要说的了。我认为让我度过最艰难时刻的最强大的心理框架之一，就是想着这终将成为我未来讲述的故事。这意味着越艰难，面对的巨龙越大，故事就越史诗，英雄也就越伟大。如果你想想赢家和输家的区别，赢家由他们创造的事情定义，而输家由发生在他们身上的事情定义。

So much to unpack. I'd say one of the strongest mental frames that has gotten me through my hardest times is thinking this will be the story that I will one day tell. And that means the harder it is, the bigger the dragon, the more epic the story. And by consequence, the more epic the hero. And if you think about the difference between winners and losers, winners define themselves by what they made happen, and losers define themselves by what happened to them.

孤独篇章的困难之处在于，电影中洛奇的蒙太奇镜头只有九十秒，而现实中却要持续五年。

And the difficult part of the lonely chapter is that the Rocky cutscene lasts ninety seconds in the movie and lasts five years in reality.

而且没有任何结束的承诺。没有荣耀的保证。

With no promise of it ever ending. No guarantee of glory.

有趣的是——我又不喜欢用‘心理学’这个词——但我想说人类有趣的地方在于，如果我们知道自己能挺过去，我们的忍耐力是非常顽强的。他们做过老鼠实验，把老鼠扔进水里让它淹死，它很快就淹死了。然后他们把老鼠扔进去，在它快淹死之前捞出来，再放回去。第二次放进去时，它能坚持的时间是之前的20倍。

What's interesting about and I don't again, don't like using the word psychology, but I'll say what's interesting about humans is that our ability to endure is very robust if we know that we'll make it out. And so they've done mice studies where they drop the mouse in, and then they let it drown and it drowns really fast. And then they drop a mouse in, and then before it gets to the point where it drowns, they pick it up, and then they put it back in. And the second time they put it in, it can last, like, 20 times longer.

想象一下，某个生物的统计数据表明它会在不到一小时内溺亡。但如果被捞出来、晾干并让它放松，它还能游上一整天。

Think for the the stats of something around will drown in less than an hour. If it's taken out, dried off, and allowed to relax, it'll swim for a day.

这差别荒谬得离谱。好比我说：嘿，我需要你屏住呼吸，但不会告诉你多久。二十秒后，你可能觉得这很蠢。他会喊停吗？会等我晕过去吗？

An absurd amount different. And so if I were to say, hey, I need you to hold your breath, but I don't tell you how long. Twenty seconds in, you might be thinking this is stupid. Is he gonna stop? Is he gonna wait for me to pass out?

这些愚蠢念头会涌入脑海。但如果我说需要你屏息三分钟，肺部或许灼痛，但你能看到终点将至。个人成长与创业的困境在于——你不知终点何时来临，但必须像第二只老鼠那样战斗：逃出生天，晾干皮毛，重新入水。我能给你的唯一确定性就是：每只老鼠、每个熬过这阶段的人都是如此，你不会死。若真死了，你也不会在意——毕竟死人是没有知觉的。

And all these stupid thoughts go into your mind. But if I say, I need you to hold your breath for three minutes, your lungs might burn, but you can see that there's this end that's coming. The difficulty with personal development and entrepreneurship is that you don't know when the end is coming, but you still need to fight like the second mouse who gets out, gets dried off, and gets put back in. And the only certainty that I can give you is that it's the same thing that every other mouse, every other person who got through that period went through, and you won't die. And if you do die, you won't care because you'll be dead.

所以最好情况是你赢了，最坏情况也无关紧要。

And so best case, you win. Worst case, it won't matter.

这是同样的心理机制。优步能成功也是这个原因——部分在于随处叫车，但核心在于你知道车辆何时到达。

It's the same mentality. It's the same reason why Uber works. The reason that Uber works is partly because you can get a car from anywhere, but the real reason is that you know when the car's gonna arrive.

嗯。

Mhmm.

记得早年叫出租车只能干等。你会想：司机到底多远？根本无从得知。后来我常用一个框架：这就是做生意的成本。

You know, remember back in the day, you'd ring a taxi and then just wait. And you go, well, I mean, he's some far away. I don't know how far away. And then it ends up coming along. We've mentioned it a couple of times today, a a frame that I've used an awful lot over the last year or so is this is the price of doing business.

嗯。把缺陷重构为特色。比如十年前进我的夜店要付入场费——这就是做生意的成本。

Mhmm. So reframing things from bugs to features. Mhmm. You know, you need to get into one of my nightclubs ten years ago. There's an entry fee at the door, and this is the cost of doing business.

记得脸书曾挨过科技史上最大罚单，巨额数字令人咋舌，但有人算出那只是某地区单季度利润的0.5%。绝对值虽惊人，相对值却让他们能轻松纳入损益表。当别人羡慕你平台扩张带来的隐私减损时，你要明白：这就是代价。

I remember, Facebook got this the biggest fine in tech history, maybe ten years ago or something like that, and they find some obscene numbers, an absolutely huge number, and somebody worked it out that it was, like, half of one quarter of one territory's profit. And you think, well, I'm I'm aware that in sort of absolute terms, this is a massive number. But in relative terms, they can just go, okay. Well, we'll just factor this into the p and l and go through this. So thinking about the byproduct of things that other people see as a luxury that you have, reduction of privacy that that comes along perhaps with increasing the size of your platform, and you go, okay.

我可以愤怒抗议，但别人只会说'真爽啊'。这反应绝了，他妈的。

Well, I can shout and scream and rail against this. People saying must be nice. You know? That's a good one. Fucking hell.

这真是个难题。我肯定会听到有人说‘真好啊’，因为我刚获得了工作晋升。这不公平，因为我为此付出了艰辛努力，我希望他们对我说‘干得好’。我知道你可能经历了我没看到的无数困难。或者，‘哇’的一声赞叹。

That's a difficult one. I'm going to get people saying must be nice because I just got a promotion at work. And that's unfair because I worked hard for that, and I want them to say to me, well done. I know that you probably went through tons of hardship that I didn't see. Or, wow.

你通过长期冥想彻底改变了思维质地。我确信连续500个早晨，在你偏僻卧室的垫子上打坐，听着萨姆·哈里斯在你耳边讲话，真的非常非常艰难。但他们不会这么说。他们会说‘呃，对你来说当然容易，老兄，你看起来就是不容易生气’。

You've really changed the texture of your mind due to all of that meditation that you did. I'm sure that 500 mornings in a row sat on a cushion in your bedroom in butt fuck nowhere listening to Sam Harris speak in your ears was really, really tough. They're not going to say that. They're going to say, well, I mean, it's alright for you, man. You just don't seem to get angry that easily.

你会想：混蛋，你对我一无所知。你根本不知道我从过去走到现在有多难。但你要明白——你无法改变别人的评价，因为人类天生会贬低他人的成就来缩短彼此差距。如果归因于努力，他们会觉得本可做到；若归因于天赋或基因，那才是他们无法掌控的。

You go, dude, you know fucking nothing about me. You have no idea how hard it was for me to get from where I was to where I am now. But instead of seeing that as you cannot change what other people are going to say, because that is the natural human response to minimize progress that other people have made in order to shorten the gap between you and them. Because if it's due to hard work, that's something that they could have done. If it's due to natural innate talent or genetic predisposition, that's something that they have no control over.

这缩小了你们之间的努力价值差距。所以与其认为‘天啊这太恶毒了，简直是个人诅咒，太他妈不公平’，不如看作‘这就是成功的代价’。如果我想成为觉知者，人们就会说‘老兄你总是这么平静，我真希望能像你一样’。

So it shortens the gap of work and worth between you and them. So instead of seeing it as, oh my god. This is malignant and a personal curse and so fucking unfair, you just go, this is the price of doing business. If I want to be a mindful person, people are going to say to me, dude, you just seem so calm all the time. I wish I was like you.

‘真希望我有你这样的天赋，但你知道，我的童年太艰难了’或者‘兄弟你工作太出色了，真希望我没有孩子拖累/没有那些限制/父母多教我些商业知识’——这就是成功的代价。

I wish I was built like you, but, know, I just had too hard of a childhood. Or, dude, you you you're doing so well at work. I wish that I I didn't have the kids or I didn't have those restrictions or that my parents had taught me more about business. It's just the price of doing business.

有个有趣的应对框架：当有人说‘真好啊’，你就回‘确实不错’；有人说‘你肯定基因超群才能有这身材，对你来说太轻松了’，你就说‘是啊，挺爽的’。关键在于——如果我们顺势承认，某种程度上也淘汰了竞争者（如果你想听我阴暗面的话）。因为如果我认同他们‘一夜成功’或‘基因决定’的说法，反而会让成功显得更遥不可及。

You know, a fun frame with that is when someone says, must be nice, you can just say, yeah, it is. Or someone says, man, you must have exceptional genetics to have the body you have and it just happens so easily for you. And you're like, yeah, it's sweet. And the thing is is that if we think if we were to just say, like, if we lean into it, right, to some degree, by leaning into it, you also eliminate a competitor, if you wanna hear my my ugly side. Because if I just affirm the fact that they think it happened overnight or that it was genetic or whatever Makes it more out of reach.

对吧。

Right.

没错。我深思过这点，说得太精辟了。当有人开启‘大卫·戈金斯模式’告诉你‘我付出多少艰辛才取得这些’，展示所有挫折和从负债到盈利的挣扎历程——

Yep. I've thought dude, I've thought about this. So this is such a good point. Such a good point. That somebody telling you going David Goggins mode and somebody saying, this is how hard I had to work to achieve this thing.

人们会将其视为威胁或凡尔赛。但这其实是张藏宝图：‘这是我的起点，这是我的终点。连我这样充满缺陷的人都做到了，你的起点比我高得多’。我理解为什么‘奋斗鸡汤’会引发反感，但它本应传递无比 empowering 的信息：任何人都能复制这种跨越。更让人无力的回应其实是‘是啊兄弟...’

Look at how hard I had to go through, and look at all of the setbacks I had, and look at just how in the red I was before I got to the black, before I got to the green. Just look at all of these things. People see that as a threat. People see that as a humble brag. But what it is is a treasure map.

（接上文）那种轻描淡写的认可才是真正令人沮丧的。

This is where I was, and this is where I went. And me, with all of my inefficiencies and deficiencies and setbacks, got from there to here. You aren't even as far into the red as I was. So all of the talk I I understand why hustle porn kind of gets a cringe pushback from the world, but what it actually should be is an unbelievably empowering message that anybody can get from wherever they are to wherever you are. The much more disempowering one was, yeah, man.

你知道吗，这对我来说就是信手拈来。所以，如果你想彻底打击某人，就告诉他们这是不可言喻的。告诉他们这是虚无缥缈、超脱尘世的，他们永远无法企及。

It, you know, it just comes to me easily. So, yeah, if you really wanna fuck somebody up, tell them that it's ineffable. Tell them that it's ethereal and astral and you can't get here.

我最喜欢帮助别人突破借口或限制性信念的方式，就是告诉他们我相信他们。比如我问：'为什么不把价格翻倍？'他们会给出四个无法提价的理由。然后我就说：'那你就永远失败吧。'他们就会反驳：'不，因为XYZ原因...'

One of my favorite ways to help someone overcome an excuse or limiting belief is to tell them I believe them. And so if I'm like, hey, why don't you double your prices? And then they give four reasons why they can't double your their prices. And then I'll say, then you'll fail forever. And then they're like, well, no, because x y and z.

这时候我就说：太好了，我们总算说到点子上了。

And it's like, great. Glad we got there.

这就像你说的'愤怒小船只能载一人'理论。对，消极情绪的小船也只能容纳一个人。

That's like your thing about only one person can be in the angry boat. Yeah. One person can only be in the negative boat.

没错。这个法则的强大令人难以置信。关于人们评判我们成功的有趣之处在于，我们潜意识里要求他们能对我们未亲历的艰辛感同身受。但矛盾的是，如果他们真能完全理解，就意味着他们自己也能复制成功。这等于要求陌生人在尚未成功时就要具备欣赏我们成功的资格。

Yeah. It were it's unbelievable how powerful that is. What's interesting about a lot of the discontent that we have around how people judge our success or achievement is that we have this unspoken demand that they have a visceral understanding of everything that we went through without having been there. And the problem with that is that if they understood everything, then they would have a complete understanding of how to do it themselves. And so it's making it an impossible demand of strangers to somehow be successful already so that they can appreciate our success.

同时也等于放弃了自己的竞争优势。

And also removing your competitive advantage.

所以很有意思的是——各位听众注意了——克里斯可以作证，我见过的所有领域顶尖成功者，在私下都会说些外人难以置信的话。比如我们常说：'他们根本不懂做这种播客要付出多少实际工作'，'他们想象不出为1小时活动做100小时准备是什么概念'。

And so it's interesting. This is just for everyone who's listening is that Chris, you can probably attest to this, is that of the people that I've met in my life who've been extremely successful at any endeavor, there's this kind of and I wanna make a video about this, but it's what people say in the backroom. And there are these common things that we say to one another that other people wouldn't believe. So we're like, they just don't get how much actual work it is to do a podcast like this. Like, you don't actually get that what one hundred hours of preparation for one one hour event looks like.

概念上你能理解，但当你真正用计时器记录，暂停所有休息，完成100小时专注工作后，你会对'卓越需要什么'有颗粒级的认知。注意是100小时（不是一万小时）带反馈的工作。但人们总想找魔法药丸。

You you can understand it conceptually. But when you actually set a timer and you only use that timer and you pause it when you stop working and you do one hundred hours of work, all of a sudden by the end of that hundred hours, you have a very different understanding to the very granular level of what it takes to be great at anything. And that's a hundred hours, not ten thousand hours, but a hundred hours with feedback. And so everyone's like in the backroom. They want this magic pill.

他们渴望捷径，但根本不存在秘诀，只有艰苦付出。听众们缺乏的是对'艰苦'的具象认知——不是指复杂度，而是对单一事物持续不断的专注，以及察觉平庸与卓越间的细微差别。如果你分不清这两者的区别，这正是艰苦工作要揭示的：需要反复观看自己10小时的演讲录像，记录每个幻灯片转换的卡顿，察觉观众每个走神瞬间——'这里该加个视觉元素'。

They want it. They wanna know the secret, but there is no secret. It's just hard work. But I think the thing that everyone who's who's listening lacks is the context on how hard hard work is, not in that it's complex, but just in that it's a continuous and unending focus on one thing and noticing the details that separate mediocrity from greatness. And if you're like, I don't know what the difference between those two things is, that is the opportunity that hard work reveals, is that it takes watching ten hours of you presenting and then taking notes at every time that you say, or that a transition between slides is unclean or that the audience kinda gets lost there because I can see that there's no reactions to that.

当你逐页优化时就会发现：90分钟演讲完全可以准备1000页幻灯片，每页一个观点配一个视觉元素。这个过程就像刷油漆——每一遍都是对技能的新涂层。多数人误以为第一次画的铅笔线稿就是'努力'，因为那已是他们的极限，而非达成目标真正需要的努力量级。

I should probably add a visual there. And then when you go slide by slide, realizing that, okay, I can put a thousand slides together for ninety minutes of presenting if I really put one thought with one visual per slide. And every one of them, and I love this description, is like a coat of paint. It's like you just put another coat of paint on the skill set or the achievement that you're working towards. And most people expect that the pencil wireframe that they do on their first shot is hard work because that's the hardest they've worked, not the amount of hard work that is required in order to get the level of outcome that they say they want or that they expect.

因此现实中会出现一种割裂，因为他们缺乏做出判断的背景——他们从未在任何领域达到卓越。直到你真正精通某件事，才会明白要在一件事上出类拔萃需要投入多少时间和努力。我个人深有体会的是那个'顿悟时刻'：你会意识到自己能精通的事情实在太少了。于是自律就体现在回答这个问题：我这一生能真正擅长哪两三件事？因为要把一件事做到极致需要五到七年。

And so there's a divorce in reality because they don't have the context from which to make a judgment because they've never been great at anything. And until you get great because as soon as you get great at one thing, you realize just the tremendous amount of hours and work that it takes to be great at one thing. And then there's this oh shit moment that I can express personally, which is you realize that there's so few things that you can be great at. And then the discipline comes down to saying, what are the two or three things that I can be really good at in my life? Because it will take me five to seven years to be exceptional at this one thing.

就像做内容创作，现在很多人看我的作品。但刚有位朋友发来我早期没经验时接受的采访视频，我转给团队看。他说'老兄我看了，虽然是你本人，但遮住脸后...好吧声音确实是你'

And so, like, even like making content, a lot of people see my stuff now, but I just had a friend send me a video that he interviewed me before I made any other videos. And I showed I sent it to my team. And he was like, dude, I I watched it. And he was like, and it was you. But then I, like, I covered the face and it he was like, I mean, it's your voice.

他接着说'你当时的思维清晰度和表达方式完全不是现在这样'。关键在于：外行或新手看那个视频和现在的作品会说'我不明白他怎么火的，这不还是同一个人吗'。但大师级人物能指出'我可以列出一百个细节证明他现在比早期进步了多少'。正是这种颗粒度的反馈让你看清现状与目标的差距。当你戴上'现实眼镜'而非'自怜滤镜'，认真思考'如果要提升，具体需要改进哪些方面'时——

But he's like, your clarity of thinking wasn't there in the way that you articulated. And the thing is is it's it's if to the untrained eye, to a beginner, they look at that video and they look at my current videos and say, I don't get why he blew up because it's the same dude. But the master or the expert level can say, I can give you a 100 different things that could have been better about his now or his old videos compared to his now videos. And it's the granularity of that feedback that allows you to see the discrepancy between your current and your desired. And I think that once you actually give yourself the reality glasses, not the woe is me glasses, but think, no, really, if I had to do this, what are what are all of the things that I would have to improve?

你会发现这份清单长得可怕。深吸一口气后明白：这就是苦功夫。从第一项开始，第一天就想划掉它，结果发现做得还不够。接着第二天、第三天、第五周...突然某天你感觉终于搞定第一项了。

Then you see how incredibly long that list is. And then you take this deep breath and that list is the hard work. It's starting at the top and then wanting to cross the first one off after your first day, but then realizing you still haven't done it well enough to cross it off and you're like, wait, I have to do another day and I still haven't quote made a dent in this list. And then you do it another day and a third day and a fifth day and a fifth week. And then all of a sudden you're like, okay, I think I've got the first one done.

但当你回头看清单时，在攻克第一项的过程中又发现了20个可以新增的改进点。

And then you still look at this list, but along the way of doing that first one, you realize 20 other things that you could add to that list.

每划掉一项就会新增十项，因为你开始在细节层面取胜，用更高清的视角审视自己。

For every one that you cross off, you create 10 more because you start to win in the weeds. You start to look at a higher resolution.

这就是追求卓越的永无止境循环。

And that's the never ending cycle of excellence.

它让伟大事物看起来既比你想象的更近，又比你想象的更远

It makes great things seem closer than you thought and further than you thought at

——同时存在。千真万确。

the same time. A 100%.

二十多岁没有完美活法：要么尽情挥霍成为技能匮乏的三十岁者，要么全力奋斗成为经历苍白的三十岁者。你只需决定更接受哪种代价，明白人生没有重来按钮。

There's no perfect way to live your twenties. You either live them up and become an under skilled 30 year old, or you work them up and become an under lived 30 year old. You just have to figure out which you'd rather be, accept the trade offs, and know that there are no do overs.

而第三扇门，如果你兼顾工作与生活，就能两者兼得。这个观点激起了不少争议。

And door three, if you consider work, life, then you get to do both. That one ruffled a lot of feathers.

嗯，因为人们回顾二十多岁时，会发现自己只能选择其中一种生活方式。

Well, it's because people look back on their twenties and realize that they are one or the other.

好吧，我要深入探讨这个观点。我...我接受这样的自己。我和团队讨论过这个问题，我说，我愿意成为不懈努力的灯塔。我可以坦然做那个说'去你的心理健康'的人。

Alright. I'm gonna lean into this. I I am okay. I had a conversation with my team about this, and I said, I am okay being a beacon of relentless hard work. I'm okay being the guy who says fuck your mental health.

我对此完全接受。因为经过深思熟虑，我认为另一方的声音被过度放大了。我愿意站在逻辑的极端立场，因为这样能帮助更多人。我见过太多人后悔二十多岁时虚度光阴，却很少见到有人后悔二十多岁时拼命工作。因为二十多岁的你，大多根本不清楚自己想要什么。

I'm okay with it. Because I've given it a lot of thought and I think that there is the other side is wildly overrepresented. And I'm willing to sit on the logical extreme because I think it will help more people. And there are more people that I have met in my life who are dissatisfied by their live it up twenties than dissatisfied by their work it up twenties. Because most of the time in your twenties, you have no idea what you want.

但明确工作和发展方向却相对简单。所以你可以抓住这个确定性，在最有把握的领域取得进展。过程中，你会逐渐看清生命中真正重要的事物。往往你会发现，这些事物比你最初想象的要少得多。因为你二十多岁时以为的'尽情生活'，到头来可能只是你母亲和两个平庸朋友的影响——而到了三十岁，你根本不会在意他们的看法。

But knowing what you need to do to work and move ahead is fairly straightforward. And so you can take the known and make progress on the one that you have high confidence that you can make progress on. And then along the way, gain perspective on what are the things that are actually important to you in your life. And you may find out often that there are far fewer of those things than you really originally thought. Because what you thought live them up in your twenties was was actually your mom and your two homies who are both mediocre and you don't care about their opinion now when you're 30 anyways.

但如果只是为了实现你母亲的梦想或朋友的期望而活，到了三十多岁才意识到既没有尽情享受生活，也没有在事业上有所建树，最终两头落空，那该是多么浪费生命啊。

But what a waste of a life it would have been to live up your mom's dream or your friend's dreams to then only get to your thirties and realize you didn't live it up and you also didn't work it up. And now you have neither.

我经常想起大学第一天的情景，那是我人生中第一次参加研讨会，坐在我旁边的人后来成为了我十五年的商业伙伴。当时我身无分文，告诉他我在新生周狂欢花光了所有钱。第一周就挥霍完了整个学期的生活费贷款——那本该支撑我到圣诞节的吃喝用度——而那天才9月29日，真是疯狂的一周。

I think a lot about, you know, the first day that I sat down at university, my first ever seminar, I sat next to my what would be future business partner for fifteen years. So I'm skint. I say to him, I've spent all of my money partying during Freshers' Week. The first week, I'd spent my entire maintenance loan, which was supposed to be food and everything else for the rest of the term until fucking Christmas, and it's September 29. It's a big week.

那段时光很美好，但现在的我肯定熬不过来。回想那些年耗费的无数时间——真的毫不夸张，我很少反思当年在夜店门口做推广的日子，或许该多想想才对。我站在夜店门口的时间累计有5000到10000小时。

It it was a good week, which I could not survive now. And I think I think back to sort of the the time that I spent and the endless hours like, I'm not kidding. And I don't talk I I don't reflect that much on the the club promo stuff. Maybe to my detriment, I should do it more. I've spent between 5 and 10,000 hours stood on the front door of nightclubs.

光是同一家夜店的周六场，我就站了至少3000小时。明白吗？我连续202个周六从未缺席。为了这份工作，我的假期永远是从周日到周四的四天短假。现在回顾二十多岁的岁月，不禁自问：那其中有多少算真正的生活？

I've spent at least three thousand hours stood on the front door of the same nightclub only on Saturdays. Right? I didn't miss 202 Saturdays in a row. I took four day holidays from Sunday to Thursday so that I could come back to come and do this thing. And I look back at my twenties, and I think, you know, was that how much was living?

又有多少是在积累技能？人总是这山望着那山高——事后你会幻想，要是重来一次，既能保留现在珍视的见识与能力，又能体验更多元的生活乐趣。但以我的体质而言，当我审视自己最珍视的特质时，几乎全都来自二十多岁到三十多岁这段'拼搏而非享乐'的岁月，那些穿插其间的四天短假。记住当下并非永恒，我认为这至关重要。

How much was accumulating skills? And the grass is always greener with this because in hindsight, you think, well, you know, you imagine that you could have gone back and still accumulated all of the insights and the skills that you really value in yourself. That would have still happened, but that you would have got to maybe have more variety or you would have maybe the fun or the whatever the thing. Anna, when I look for me, with my constitution, at what I value most in myself, almost all of those things have been accumulated by having a twenties and now a thirties that has been dedicated to work it up, not to live it up, to four day holidays in between those things. Now remembering that now is not forever, I think, is really important.

再次强调，你在工作分布上处于右侧极端值位置。大多数人会在工作与娱乐之间找回平衡。但你可以将当前阶段化——积累所有工作、经验、探索时间来验证。实际上，我讨厌处理行政事务。

Again, you're on the outlier right hand end of the distribution for work. Most people are gonna pull themselves back across in terms of balance between work and play. But you can periodize what you're doing right now. You can accumulate all of that work, all of that experience, all of that explore time to work out. Actually, I I don't like doing admin stuff.

结果发现我擅长创意工作/讨厌出差/适应规律生活。这些都需要前期投入。记得CrossFit训练吗？

It turns out I'm really great at creative, or I really don't like traveling. It turns out I'm really great at routine. All of those things. There's like a buy in. You remember CrossFit?

就像训练前的准备活动：先跑一英里再开始正式训练。25岁时做这些准备比40岁时轻松得多。

You do the you do a buy in thing. You go it's a one mile run, and then it's this workout. You have to do that buy in. Let's say everyone has to do that buy in. Doing that buy in when you're 25 is way easier than doing that buy in when you're 40.

对吧？通过积累这些方向性指导，我更早确立了人生方向，长期来看进步更大。所以回顾起来，我很庆幸20多岁和30多岁的拼搏。

Right? I finally work out who I am in the world because you start to accumulate all of these better directional assistances. You're moving in a more directionally accurate way earlier, which means that you make more progress over the long term. So in retrospect, I'm glad that I did work it up twenties, and I'm glad that I did work it up thirties as well.

我想分享两个建议：第一，听众都知道我对工作生活平衡的观点，但对你而言，可能过于聚焦当下而非阶段化——比如拼搏三年再放松一年。多数人按天分配，而你可以按年或十年规划。

So I'll say two two things that are might be helpful. One is you obviously know my stance if you're listening to this on work life balance, but maybe as a as a concession for you, your work life balance obsession may just be too narrowly focused on the present and not extended into seasons. And so you can have work life balance where I work for three years, and then I have a more chill year. And I think that most people think about work life in terms of their split of the day rather than their split of the year or the decade. So good.

用更长时间维度来划分，两边结果都会更好。

And I think that you can have a much better outcome on both sides if you were to split it up on a longer time horizon.

说得好。就像每年一月节食——圣诞节又吃多了巧克力和大餐。

So good. I mean, everybody knows what it's like to go through it. Every January, intense period of diet. I fucked it at Christmas again. Too much chocolate, too much too much dinner.

然后你会决定：我要严格饮食训练一阵，保持成果；或者创业——好吧，健康可能暂时受影响。

And you go, okay. Well, what are you going to do? I'm going to work hard. I'm going to focus on my diet and my training for a while, and then I'm going to hold those gains for a period, or I'm gonna build a business. Okay.

刚结束恋情需要约会？那工作时间就得减少，健身也可能松懈。这些都是阶段性调整。

My health's probably gonna take a hit for a little while, or I just got out of a relationship. I need to go dating. Alright. Well, I'm probably not gonna be able to spend so much time at work, or maybe I'm gonna be sleeping later, so my my fitness is gonna knock off a little bit. All of these things happen for periods of time.

记住当下非永恒——这个认知框架太重要了。人们总 hyperbolic discounting（过度折现），难以想象现状会改变。这对顺境逆境都适用：此刻辉煌要珍惜，暂时失利别气馁——这就是快乐适应机制的美妙之处。

And, yeah, remembering that now isn't forever is and that's such a great frame. Like, a hyperbolic discounting and inability to be able to imagine that this is not the way that it's always going to be, and that's good for good things and for bad things. This isn't the way it's always going to be, so I better enjoy this win. This isn't the way it's always going to be, so I better not get too disheartened by this loss. You will come that's the the beautiful thing about this sort of, hedonic renormalizing.

他们说，好事并不像你想象的那么好，坏事也不像你想象的那么糟。

They go, good things aren't as good as you think they are. Bad things aren't as bad as you think they are.

所以如果你用这种延展的时间框架来对待不同类型的目标——我举个典型例子：人们通常计算每天需要摄入的卡路里，却很少有人计算每周需要摄入的卡路里总量。于是人们会搞砸一天后说‘去他的，今天已经搞砸了，干脆再吃个披萨’，因为吃了巧克力或偏离了饮食计划。

So if you if you use that extended frame as a way to approach different types of goals, so I'll I'll break a a very standard one, which is that people measure the amount of calories that they need to eat per day. The very few people measure the amount of calories they need to eat per week. And so people will blow the day and say, well, screw it. I messed up today. I might as well have a pizza on top of it because I had chocolate and I went off my diet or whatever.

但如果你以周为单位规划，突然就会觉得‘今晚吃披萨没问题，明天除了蛋白质我可以少吃点’；或者‘这周末要参加婚礼，那这周我就控制饮食’。这样你就有七天总计13000卡路里的灵活调配空间。

But if you have a weekly outlook even, then all of a sudden you're like, oh, well, I can have a pizza tonight. I'll just like skip most of my food tomorrow besides protein. Or I'll have a wedding weekend and know that this whole week I'm gonna be light. And so I have, you know, 13,000 calories for the next seven days that I can work my way through, which gives me a tremendous amount of flexibility. Mhmm.

关键在于：时间跨度拉得越长，实现目标的方式就越灵活——只要抓住少数关键事项。这能让你聚焦于真正重要的事情，而非纠结于无关紧要的短期窗口。

And the thing is is that the further you extend the time horizon, the more flexible you can be with your achievement of it as long as you only get the few things that matter most. And so it allows you to focus and prioritize on those few things that move the needle rather than be overly obsessive on such a small narrow window of time that is irrelevant anyways.

当你试图过快平衡时就会出现协调问题。无论是任务切换，还是性格认知层面的挣扎——比如前三个月标榜‘我是健身狂’，后三个月宣称‘我是工作狂’。

So there's a there's a coordination problem that happens when you try to balance too quickly. When you try to have a little bit of fun and a little bit of play and a little bit of fun and a little bit of play, whether it's task switching, whether it's just sort of the cognitive effort of, your personality. Like, your identity is I'm gym guy for three months. Hooray. I'm work guy for three months.

但如果早上是‘健身狂’，下午就变成‘工作狂’，这太难实现了。就像企业规模扩大会产生管理不经济，内部人格越多，协调成本就越高。所以这论证了激进阶段化的重要性。

Hooray. But when it's I'm gym guy this morning, I'm work guy this afternoon, it's tough. It's tough to do that. So, yeah, kind of the same as you get diseconomies of scale as a business grows because there's more interconnectedness and communication between each person, the more yous there are going on inside. So this is an argument for sort of aggressive periodizing.

我是极致专注的拥护者。再定义两个听众没要求的概念：悲伤是感知到选择匮乏，它之所以像绝望，是因为你不知道该怎么办；焦虑是选项过多却缺乏优先级，导致你感觉分散却无法抉择。

I'm a hyper proponent of one single narrow focus. I'll define two more terms since the audience didn't ask for it. Sadness is a perceived lack of options. It's why it feels like hopelessness because you don't know what to do. You don't know what options are available.

这两种感受截然不同，但本质区别在于触发条件。当我们纠结‘既要健身又要工作’时，实际是面临选项过多而优先级缺失的焦虑——因为无法确定什么该优先。

You see none, which is why it feels like there's no way out. Anxiety is many options but no priorities, which is why you feel scattered but you can't decide. They feel very different. But fundamentally, those are the difference in the conditions that make people feel like they're anxious or they feel like they're sad. And so when we're working through what you were just talking about with, okay, I want to be gym guy and I also want to be work guy.

优先（priority）的词源是‘prior’（优先）。很多人难以坦然说‘不’，难以接受‘这段时期我只求不发胖，不求增肌’。有趣的是，维持技能所需的努力通常只有提升技能的十分之一。

We have many options, but a lack of priorities. And so we have anxiety over the fact that we're not making progress on any of them because we have not been able to say this comes first. And so if we think about what priority means, it means prior. It comes before everything else. And what I think a lot of people have a hard time doing is being okay with saying no and saying, okay, I will allow myself to just not get fatter rather than get fitter during this period.

这就是精力套利的重要性所在。如果你在十件事上都投入4分精力，最终进展会是零——效果和你只对一件事投入1分精力相同（都是零进展），唯一区别只是没有退步而已。

And what's interesting about most skills is that the amount of effort that it takes to maintain a skill versus the amount of effort it takes to grow a skill is like one tenth the amount of effort. And so this is where the effort arbitrage is so important in terms of allocation. And so if you do a four out of 10 on 10 things, you will make progress on none. You will make the same amount of progress that you could have made if you just did one out of 10, which is none. You just don't regress.

但你在九分上节省的那额外三分，可以投入到另一件事上，从而获得十分之十或十三分之十的努力成果。然后在每个周期性的时间块之后，都能取得一个重大的胜利或成就，让你可以回顾并说，我做到了，因此我存在。所以我认为，这就是当你在尝试同时提升多项技能时，如何攀登进步之山的方法。只不过这里的‘同时’是指一年内，而非一天之内。

But the extra three points that you save on the nine, you could put on one other item and have a 10 out of 10 or a 13 out of 10 in effort. And then after every periodized chunk of time, have a big w or win that you can look back on and say, I did that and therefore I am. And so I think that that's how you step up the mountain of progress when you're trying to work on many different skills quote at the same time. It's just that the at the same time is over a year, not over a day.

乔治在纳什维尔我们嗑蘑菇时告诉我的。真他妈绝了。我当时就在那儿看着

George told me told me this while we were on mushrooms in Nashville. Fucking brilliant. So I'm there watching

这就是钩子。

That's the hook.

得把人吸引进来。对。七月四号那天，乔治转头对我说，笼统的抱负会带来焦虑，具体的抱负则给你方向。没有什么比‘我想变得更好，但不知道在什么方面，也不知道怎么做’更让人焦虑的了。

Gotta gotta get people in the door. Yeah. And the July 4, George turned to me and he said, general ambition gives you anxiety. Specific ambition gives you direction. There is nothing more anxiety inducing than I want to be better, and I don't know what at, and I don't know how.

比如，稍微想想这个。某种程度上体现那种我我它它有点像追逐。是一种倾身向前，紧绷的状态，肩膀耸起，耳朵嗡嗡响，而你完全不知道。就像一种威胁。你在森林里听到声响，却不知道它从哪儿来。

Like, just think about that for a second. Sort of embody that I I it it's sort of a chasing. It's a lean in, and it's it's tight, and sort of your shoulders are up, there's a ringing in your ears, and you have no idea. It's like a threat. You've heard a noise in the forest, and you have no idea where it's come from.

具体的抱负给你方向。

Specific ambition gives you direction.

我认为具体抱负与笼统抱负的概念可以归结为捆绑的术语。我想要这个大目标，但还没有把它分解成我能实际执行的部分。一旦你具体到行动层面，就不会有太多焦虑，因为你能看清需要做什么才能实现它。所以回到悲伤这个话题，因为有些听众可能正感到悲伤，这是为你们准备的。摆脱悲伤的方法——我一生中多次说过——帮助我走出来的，是意识到悲伤源于感知到的选择匮乏，而非真正的选择匮乏。感知到的选择匮乏意味着，我只需弄清楚自己需要做什么，而‘弄清楚’本身就成为了那个选择。

And I think the concept of specific versus general ambition ladders up to bundled terms. I want this big thing, but I haven't broken that thing down into what I can actually do. Once you get specific into the actions, you don't have a lot of anxiety because you can see what is required in order to get it. And so to circle the loop back on sadness, which is because some people who are listening to this may be sad, so this is for you. To get out of sadness, and I've been said many times in my life, the thing that's helped me get out of it is realizing that a perceived lack of options is what causes sadness, not a lack of options, a perceived lack of options, which means that all I have to do is figure out what I need to do and figuring it out becomes the option.

于是我就明确了那个能将自己从悲伤时刻拉出来的行动——哦，我只需要想清楚该做什么。这至少对我而言，就是如何走出更阴郁时期的方法。

And so then I have clarity on the one thing that I need to do to pull myself out of this moment of sadness, which is, oh, I just have to figure out what to do. And that is how I get, at least for me, have gotten out of my sadder periods.

争议性观点。你真的可以通过健身和赚钱解决很多男性问题。问题依然存在，只是变得更小，而你拥有更多资源去应对。这个世界等待那些能从错误中学习、言出必行并坚持到底的人去征服，即便过程并不光鲜。

Controversial take. You really can solve a lot of male problems by getting in shape and making money. You still have problems. They're just smaller, and you have more resources to handle them. The world is there for the taking, for anyone who can learn from their mistakes, do what they say they were going to do, and stick with it, even if it's not sexy.

过去让一个男人合格的标准，如今能让你卓越。赢的门槛从未如此之低。

What used to make a man acceptable now makes you extraordinary. The bar for winning has never been so low.

给我展示两组需要学习新技能或达成目标的男性，其中身材健壮且已掌握赚钱之道的群体表现会逊于另一组身材走样、不懂理财的对照组。这显然是个刻意设计有失偏颇的测试——因为保持体形需要多重复合能力，赚钱本领也包含诸多子技能。核心问题在于：若对比高技能与低技能群体，我敢保证高技能者必然更胜一筹。若有人因此感到被冒犯，那只能说明你愚不可及。

Show me two groups of men that need to learn a new skill or achieve anything, where the men that are in shape and have learned to make money do worse than an identical group of those men who are out of shape and have not learned to make money. And it's a it's a skewed purposefully test because the skill of getting in shape requires many other skills. The skill of making money has many other sub skills. And so the real question is, give me a group of more skilled men and less skilled men, and I promise you the more skilled men will do better. And so for anyone who gets offended by that, you're a moron.

关键在于，无论男女都能从掌握更多技能中受益。世上不存在因技能过剩而吃亏的情况。

And so the idea is all men and women benefit from learning more skills. There's no world where being more skilled hurts you.

那'成功门槛史上最低'这个说法你怎么看？

What about the bar for winning has never been so low?

回想大学新生时期，你会觉得'天啊这太难了'。等到毕业时却感叹'现在孩子太娇气'。我们总把过去记忆美化得更艰难，但年轻一代确实更脆弱——我们这代比父辈软弱，想象诺曼底登陆的那批人，再看看现在可能执行同等任务的人群，差距显而易见。

If you think back to college when you were a freshman, you think, wow, this is so hard or whatever. And then by the time you're a senior, like, man, these kids are so soft. And so we remember things as harder than they were, but I also think that there is a thread of reality, which is that the younger generation is softer. And I think we are softer than the generation above us. When I think about the guys who were storming Normandy and I think about the people who would be attempting to do that now as a class, I think that we are softer.

现实是：只要你肯暂时放下手机采取行动，就足以碾压大多数人。如今肥胖、分心、贫穷、技能匮乏者比比皆是——虽然创业、赚钱、健身从未如此便捷，但躺平也空前容易。

And so the thing is is that if you can barely decide to take any action at all and peel your eyes away from your phone for just a moment, it's so much easier to beat everyone else because most people are overweight. They're distracted. They're poor. They have so few skills because it has never been easier to start a business, to make money, to get in shape. It just also never been easier to do nothing.

在这个躺平触手可及的时代，有所作为本身就成为了非凡之举。

And so in a world where it's never been easier to do nothing, doing something becomes extraordinary.

确实。成功门槛低得惊人，这种自我否定的犬儒主义令人震惊。'孤独觉醒期'概念之所以引发共鸣，正如同服用红色药丸——当你认知到'我能改变结局，通过学习实践重塑自我'的新世界时...

Yeah. The bar genuinely never has been so low, which is it really does blow my mind sort of the self defeating cynicism mindset. And I think also that's why the idea of the lonely chapter resonates so much with people, because it it literally is like taking the red pill. If you see this version of the world where you go, I can impact my outcomes. I can learn a thing, apply a thing, and then I change as a byproduct of doing that.

一旦迈出那几步，你就会发现周围那些对生活不满的人，本质上都是自愿选择维持现状。或许因为他们尚未'服药'而懵懂无知。这时你猛然醒悟：所有我对自己及生活的不满，其实都该由我负责——因为我有能力改变。但放眼望去尽是普遍性 cynicism（犬儒主义），而非'我深感绝望'的认知...

As soon as you take those steps, you realize almost all of the people around you who have parts of their life that they're not happy about are kind of making a choice for it to be that way. Now it may be an uninformed or an ignorant choice because they haven't taken said pill. And then you go, oh, fuck. That means that all of the things I don't like about me and I don't like about my life are my responsibility, because I can change it. But given that you've got generalised cynicism everywhere, as opposed to thinking, I'm despondent.

这糟透了。我多希望世界更有希望——你可以保持这种想法，同时意识到：这意味着我的竞争对手从未如此孱弱、不堪一击。脱颖而出的机会空前绝后。

This sucks. I wish that wish that the world was more hopeful, you can still think that and also go, that means that my competition has never been weaker, more vulnerable, more fragile. The ability to set myself out from the pack has never been easier.

人们很难理解痛苦与赋能可以共存。'既然痛苦就一定是坏事'——但当你揽镜自照说出'这是我的过错'，承担全部人生责任（包括所有缺陷）可能是最痛苦的时刻。然而正是'这是我的错'这句话，迈出了进步的前两步：既然错在我而非他人，就意味着改变取决于我的行动与责任。将短期痛苦与长期进步关联，正是觉醒者必须建立的首要认知。

I think people struggle a lot with the concept that something can be both painful and empowering. It's this hurts therefore it's bad. When taking full accountability of your life with all of the deficiencies that you have may be the most painful thing that you do when you look at yourself in the mirror and say this is my fault. But in saying, this is my fault, those are also the first two steps of progress because it's my fault, not anyone else's, which means it's my responsibility and my action that can change that. And I think that marrying short term pain with long term progress is one of the first connections that most people who are on that path have to make.

这是反映我最终目标的关键先行指标。

This is the lead indicator of what will be the lag indicator that I want.

人们因无法实现目标而沮丧，是因为他们幻想能一步跨越鸿沟。但若将目标视为搭建横跨裂隙的桥梁，每块砖都代表进步，每项技能都是必经之路的基石。唯有铺完全程，方能从容走过彼岸。而真正走过桥梁的时刻，才是外界可见的成果。

People get frustrated not achieving what they want because they assume that they're going to jump across a cavern in one leap. But if you picture your goals like you're trying to build a bridge across that crevice, and every brick that you put on that bridge is progress, and each one of those bricks represents a skill that you need to learn along the way. It just takes all the way until you get to the other side that you can actually walk across. And so the walking across is the outcome. It's the external perceived achievement.

但若能重新定义进步——这份清单上的100项任务是什么？我需要掌握的100项微观技能是什么？就能获得更频繁的正向反馈。当你能如此拆解目标，不仅获胜频率更高，成就感也更强烈，因为技能会像积木般层层堆叠。

But if you can reframe your progress as what are the 100 things on this checklist? What are the 100 skills that I need? The micro skills that I need? Then you can have much faster feedback cycles of wins that you're achieving along the way. And I think if you can define it that way, then you can feel like you are winning, a, more often, but, b, with higher intensity because as you win, skills stack on top of each other.

我常举这个例子：掌握数学是基础技能，会计则是进阶版本——但必须先懂数学才能学会计。精通会计后，就能处理交易与架构合约，最终成为CFO。

And so I give this example a lot, but I like it is that if you are you learned how to do math, that's a skill. Great. If you then learn how to do accounting, that's a leveled up version of that skill, but you require you have to know how to do math before you can do accounting. Once you learn how to do accounting, you can learn how to do transactions and structure deals. And then all of a sudden, you can become a CFO.

若再通晓税务保险与融资，转眼就能成为点石成金的资本高手。但表面上看，『会算数』与『资本运作』之间仿佛天堑。当人们听说某人签个字就赚两千万时，只感叹『真走运』。

And if you learn how taxes work and insurance work, then all of a sudden you become and and you learn how to raise money. All of a sudden, you can be a rainmaker. But the thing is is that the gap between rainmaker and I know how to do math feels very big. But if you look at all of the micro things along the way, you might not get your first major deal done, which is what everyone in the man, he did that deal and made $20,000,000 on one signature. Must be nice.

但若拆解为必备技能链，进步就会清晰可见。这种认知方式让我受益匪浅——我当前的目标需要十余年耕耘。有个目标我已深耕十三年，未来十八个月或将瓜熟蒂落。

Right? And it is. But if you if you break those things down into the into the the requisite skills, then you can make significantly more progress along the way, and I think that is more positively reinforcing. And I'm just I'm sharing this because this has been a perspective that has served me so well in my life because the goals that I have now take many years to come to fruition. Like I'm I'm working in a goal that in the next probably eighteen months, I will have been working on for thirteen years and it will it will probably come due.

吊诡的是：目标越宏大，所需时间越长；但时间线拉得越长，反而越容易达成。若要求你明天就学会法语，这不可能；但若给十年期限，你甚至能掌握十门语言。

And the crazy thing is is that the bigger your goal, the bigger your timeline has to be. But the the even crazier thing is that the bigger your timeline, the easier it is. If I said, you just have you have to learn French and you don't speak French, and you have to do it by tomorrow. It's impossible. You're not gonna do it.

延长时限能让目标触手可及，持续进步感油然而生。可惜人们沉迷短期刺激，只接受不现实的时间表，反而从一开始就扼杀了成功可能。

There's no way that you're gonna be able to do But if I said you have to learn in a decade, you're like, oh, I could I could easily do it. You could probably learn 10 languages in a decade. And so all of a sudden, the goals that you have can be significantly more achievable and you can feel like you're consistently making progress by moving out your timeline. But because people are so short term minded, because they can't just stop scrolling over and over again, they actually make it harder for them to achieve their goals because the only goals that they deem acceptable are ones that are on an unrealistic timeline, and so they doom themselves from the beginning.

如何避免人生绝大多数问题？按时睡觉。

How to avoid tons of problems in life? Go to bed on time.

我钟爱这类高杠杆行为——用单一动作撬动多重收益。就像杠杆原理，高杠杆意味着微小投入能引发巨大产出，或达成非凡成果。

So I love these. I wanna find single behaviors that have many positive outcomes. So if you think about leverage as what you get for the effort you put in, if you have lots of leverage, then it means you can do one thing and get many big outcomes. Right? Or one very big outcome.

这就是高杠杆效应。如果你投入大量努力却收获甚微，那就是低杠杆。我认为最高形式的杠杆是：学习哪一种行为或技能能带来众多后续影响。具体来说，对于20到35岁的年轻人，如果你能做到按时睡觉，就能避免酒驾被捕、意外怀孕、因睡眠不足影响工作表现、因宿醉导致同事对你责任心产生质疑（即使饮酒适度，身上仍会残留酒气）。按时作息还能降低遭遇抢劫的概率。

That's high leverage. If you put a lot of work in and get a very little bit out of it, you have low leverage. And so the highest form of leverage I think of are what's one behavior or one skill that I can learn that then has many, many downstream impacts. And so for and this is specifically, I'll say for the the 20 year old, so so 20 to 30, 20 to 35, if you can simply go to bed on time, you avoid drinking and getting in a DUI, you avoid early pregnancies, you avoid missing messing up your work because you don't sleep well, because you show up hungover the next day, and then you don't get the career advancement that you want, or you get the judgments from your coworkers from the fact that you're responsible because you drink, even though it might have been responsible drinking, but you still smell like booze because it's in your system. If you go to bed on time, it's less likely that you'll get mugged.

发生车祸的可能性也会降低。这一个简单行为能产生诸多连锁反应。保持规律作息还能提高睡眠质量，这意味着延长寿命、延缓衰老，让你看起来更年轻。

It's less likely you'll be in a car accident. Like, there's there's all of these downstream impacts from one single behavior. And you also have better quality sleep in general if you go to sleep at the same time every day over and over again. So that means that you have life extension, things that happen. You look younger.

于是五年十年后人们会惊叹：你状态好得不像这个年纪的人。这些效果都源于一个核心行为——他妈的就按时睡觉。具体操作是：设置就寝闹钟而非起床闹钟。这样你总能自然醒，且晚上九点睡的话，睡足八小时五点就能起床，根本不会睡过头。

And so now five years, ten years later, people are like, wow, you look so good for your eight. There's all of these things from one central behavior, which is just fucking go to bed on time. And so if you want the action for this, you set your alarm for when you go to bed, not for when you wake up. If you set your alarm for when you go to bed, you will always be able to wake up naturally at whatever time you wake up. And it's very difficult to oversleep when you go to bed at nine because you can get eight hours of sleep and still be up by five.

你认为还有哪些行为属于这类高杠杆类型？

What are some of the other behaviors that fit in that category, do you think?

哦，那些能引发连锁反应的行为？嗯。

Oh, the the the mega bang behaviors? Mhmm.

比如朋友给我的建议

Maybe one that a friend gave me

对。

one Yeah.

养狗就是他的选择。通过外在事物获得无条件爱，你的步数至少翻四倍。这种责任感像是提前体验育儿，能让你未来成为更好的父母。

Yeah. Buying a dog was his. So externalizing your sense of self, having something which gives you unconditional love, Your step count has just quadrupled, at least. There is a sort of degree of responsibility. It's sort of early onset furry child rearing that makes you a better parent in future.

这个决定会衍生出无数好处。你笑什么？

Just downstream from this one decision, an in essentially infinite number of good things happen. Are you grinning at me for?

我的团队在笑，因为他们知道我肯定又要老生常谈某件不能做的事了。

My team's smiling because they know that there's probably, like, one thing that I tell everyone not to do.

养狗？是啊。哇哦。你为什么不想让他们养狗呢？

Get a dog? Yeah. Wow. Why don't you want them to get a dog?

所以我认为，基于你提到的那些理由养狗对提升生活满意度是有道理的。比如，如果你平时不散步，遛狗是件好事。但如果我已经有散步习惯，就得不到这个好处。如果我已有稳定的人际关系和外部自我认知，那养狗也不一定能带来额外收益。但从赚钱角度考虑——毕竟这是我最看重的游戏——养狗会带来巨大成本。

So I think that getting a dog for the reasons that you outlined makes sense for living life satisfaction. Like, you don't walk, walking a dog is a good thing. If I already walk, I don't get that benefit. If I have interpersonal relationships and an outside version of awareness of self, then I don't necessarily get the benefit. But there are significant costs to having a dog, which for me from a making money perspective, because that is the game that I like to play, it costs a lot.

养狗开销惊人。它们会让你无法参加活动，迫使你白天中断工作回家放狗，还要花费真金白银。如果你本来就有锻炼习惯，每天遛狗的时间基本就是浪费。

Dogs cost a tremendous amount. And so they cost you not being able to go to events. They cost you having to break up in the middle of the day to go home to let the dog out. They cost actual money. The amount of total time that you spend walking the dog, if you already work out, is most of the time just wasted.

当然你可以说可以边遛狗边听播客。但大部分情况下它会打断深度工作。这么说吧——莱拉曾经买了只狗，后来我说服她把狗送走了，你就知道我在这件事上有多极端了。

Now you could say, hey, I'm listening to a podcast. Fine. But if it but it will interrupt the deep work for the most part. And so I so to give you context on how extreme I am about this, Leila bought a dog, and then I got her to give it away.

是什么品种的狗？

What sort of dog was it?

查理王猎犬，那种小型...

King Charles Spaniel, the little

不错，很英伦范儿

Nice strong British

对。狗狗。非常...嗯。特别乖的狗。狗本身没问题。

Yeah. Dog. Very yeah. Super nice dog. Nothing wrong with the dog.

好小伙。

Good dude.

种族主义决定。

Racist decision.

是的。所以我们把它送给了别人，在一个好人家，它现在很开心。你知道吗？它可能转眼就把我忘了。

Yes. And so I we just gave it to somebody else in a good home, and it's very happy. And you know what? It probably forgot about me instantly.

还有别的吗？这些其他的重大改变是什么？

What else? What are some of these other big bangs?

我是说，显然锻炼很重要，因为如果你想想那些大事——养狗对我来说是次要的，真正重要的是锻炼。比如每周散步一两次。

I mean, there's obviously the exercise because, like, if you think about the what are the what are the big things that because the dog one was downstream from I mean, for me, big one there is exercise. Like if you walk one or two times.

基本上就是身体和心理健康。

It's physical and psychological health, basically.

对。所以它有多重影响。我会说每天摄入与体重相当的蛋白质克数。如果我们把瘦体重视为长期健康的重要预测指标之一，那么只有三件事能促进合成代谢：激素、抗阻训练和蛋白质。如果一个人开始摄入蛋白质，即使不运动，肌肉也会增加。

Yeah. So it has multiple there. I would say eating your body weight and grams of protein per day. So if we think about lean body mass as one of the big predictors for long term health and things like that, there are only three things that are anabolic, hormones, resistance training, and protein. Like if someone doesn't eat protein and they start eating protein, they have more muscle.

你甚至不用锻炼。只要多吃蛋白质就能增肌。因为你的肌肉流失会减少，更多蛋白质来自饮食而非消耗现有肌肉。就这么简单，就这三件事。

Like you don't have to exercise. If you just eat more protein, you gain muscle. Because you have you lose less muscle because more of it comes from your diet than eating away the muscle you have. Like, that's it. Like, those are the three things.

所以你可以选择其中一项来做。对大多数人来说，想要落实这一点有个好方法——我不想深入讨论饮食健身话题（天知道那有多复杂）。人们总以为必须吃得健康，这是个模糊的概念。但如果拆解开来，只需要选两样你早餐喜欢吃的、符合营养需求的食物。你可以反复尝试，因为最终只需要找到一两样真正喜欢的，然后坚持就行。

And so, like, you can do one of them. And the nice thing is for most people who want to operationalize this, there's this big idea and I'm not gonna get into food and fitness stuff because dear God. But people think I have to eat healthy and it's this big amorphous thing. But if we chunk it down, it means that you need to pick two things that you like to eat in the morning that have the macros that you need to hit. And you can try as many times as you want because you only need one or two that you actually like, and then you can stick with it.

这是你关于饮食最棒的见解之一——人们总是过度解构饮食构成。其实看看你一年吃的东西，可能就五道菜轮换，甚至更少。我大概只有三道拿手菜。戈登·拉姆齐要是知道我们来自同一个国家，估计会羞愤致死。

This is one of the best insights that you had about diet, which is people overcomplicate trying to deconstruct what a diet consists of. If actually look at what you eat across a year, it's probably five meals on rotation, maybe less. I think I've probably got three good meals in my locker. You know, my my Yeah. Gordon Ramsay would be fucking ashamed of us coming from the same country.

所以我们就优化这三五道菜就行。

So, okay, we'll just optimize those three meals or those five meals.

就是这样。很多个人发展、商业事务也是如此，它们看起来像头大象。比如学习营养学——其实你90%时间吃的不过5-10道菜，只需要调整这些菜的搭配比例。

And that's it. And the thing is is that a lot of personal development things, business things are a lot like that, where they feel like an elephant when you are trying to trying to break down this math. Like, I have to learn nutrition. Have there's five meals, 10 meals max that you eat 90% of the time. You just need to shift the dynamic of those meals.

甚至是你去的餐厅，甚至是你点餐的方式。

Even the restaurants that you go to, even the way that you order your food in the restaurants.

就是这样。所以我会说这是一个超高杠杆率的事情。你可以做的就是把最常吃的三到五餐换成更符合你目标的食物。

That's it. And so that would be one that I would say is a super high leverage. One thing you can do is just change the three to five meals that you eat most commonly to be the ones that are more aligned with what you want.

还要按时睡觉。

And go to bed on time.

按时睡觉我是说，天啊。如果能按时睡觉那你就是世界之王。世界之王。没错。这个

And go to bed I mean, shoot. If go to bed on time and you do that King of the world. King of the world. Yeah. This

对我来说很重要。'心里有数'被高估了。有个可笑的神话说人们真的知道自己在做什么。我曾接触过地球上一些最富有、最聪明、地位最高的人，让我告诉你，从上到下都是傻瓜。我们应该习惯说'我完全没头绪'。

is one for me. Having a clue is overrated. There's this funny myth that people actually know what they're doing. I've spent time around some of the richest, smartest, highest status people on the planet, and let me tell you, it's idiots all the way up. Normalize saying, I don't have a clue.

反正我会想办法解决。'心里有数'被高估了。

I'm going to work out how to do it anyway. Having a clue is overrated.

我认为一个人能承认自己不知道是智商高的表现。现在这几乎成了反常识。因为在学校里，如果老师提问时你说不知道，就会受到惩罚。我们不断经历这种循环，既亲身体验又目睹同类遭遇，被深深灌输永远不要说不知道。但这个最基础的谎言反复训练我们永远不说真实想法。

One of my green flags for intellect is someone being able to say that they don't know. Like, it's almost inverted at this point. Because I think at some point during school, if a teacher calls on you and you say you don't know, you're punished for that. And so we have such a repetitive cycle of both having it happen to us and watching people like us have a punishing experience that it's very, very hardcore taught to us to never say that we don't know. But that most basic lie trains us over and over again to never say what we actually think.

如果我们不知道，那可能是开始说真话最简单的方式。

And if we don't know, then that may be one of the easiest ways to start telling the truth.

这就像'如果我不能相信你的拒绝，我也不能相信你的同意'。

It's kind of the same as the if I can't trust your no, I can't trust your yes.

说得太棒了。没错。

I love it. Yeah.

这完全是同样的能量。

It's the exact same energy.

不知道的状态其实很有力量，因为这样学习就成了唯一明确的指引。如果我们明白学习是什么——即在相同条件下产生新行为——那么问题就变成：我需要改变自己的哪些做法才能学会这个？这也让我们能判断许多事情不值得学，因为它们可能对我的生活毫无影响。

Not knowing is really powerful because then learning becomes the only clear directive. And so if we know what learning is, which is same condition, new behavior, then it's like, what do I need to change about what I do in order to learn this thing? It also allows us to say many things are not worth learning because they probably won't affect my life in any way.

想想你有多同情那种人——那简直是最糟糕的状态。如果把认知分为知道/不知道/自以为知道/自以为不知道四个象限，最糟糕的就是身处'自以为知道实际却不知道'的象限。对吧？所有不愿说'我不知道'的人都是这样。

Well, think how much you pity the person who like, it it is literally the worst. If you imagine a quadrant of knowing and not knowing and thinking you know and thinking you don't know, the worst quadrant to be in is thinking you know whilst not knowing. Right? And that is every single person who isn't prepared to say, I don't know

是啊。

Yeah.

而且内心并不相信这点。'我早就知道答案了'。你知道，这些人无法转换到白带（初学者）心态。他们永远停留在...对对。

And internally doesn't believe it. I've already got the answer for that. You know, they they they are unable to transition across into white belt or beginner mentality. They're always in the, yeah. Yeah.

对对对。那个我懂。

Yeah. Yeah. Yeah. Yeah. I I know about that.

那个我懂。

I know about that.

我记得马克·吐温说过，害死我们的不是已知的事物，而是那些我们自以为知道实则不然的事。

I think Mark Twain said, it's not the things we know that kill us, but the things that just that we think we know but just ain't so.

很多自我成长可以总结为：想法不一定是真的，感受不需要付诸行动，事情本无好坏之分，无知是我们最大的敌人，要改变生活先改变环境，定义我们的是当下行动而非过去经历。我觉得这基本涵盖了95%的自我成长内容。

A lot of self work can be summarized into thoughts aren't true, feelings don't require actions, things aren't good or bad, they just are, our greatest enemy is ignorance, to change your life, change your surroundings, our actions, not our pasts, define who we are. I think that's pretty much probably 95% of self work.

我坚持我的观点。

I stand by my statement.

思想并非真理。感受无需行动。事物本无好坏之分。它们只是存在。我们最大的敌人是无知。

Thoughts aren't true. Feelings don't require action. Things aren't good or bad. They just are. Our greatest enemy is ignorance.

若要改变人生，先改变环境。定义我们的是行动，而非过去。

To change your life, change your surroundings. Our actions, not our pasts, define who we are.

老兄，这些我都能展开说说。先从无知开始吧。我不是道德家。但若我是，我会说无知是唯一的恶，因此知识是唯一的善。如果我们这样定义，那么人类彼此施加的大多数暴行都源于无知。

Man, I could unpack all of those. So let's start with ignorance. So I am not a moralist. But if I were a moralist, then I would say that ignorance is the only evil and therefore knowledge is the only good. And so most atrocities, if we define them that way, that humans inflict on one another comes from ignorance.

我们对他人或他方缺乏了解。若我们完全知晓某人行为的缘由，若我们活过他们的人生，我们就会对此有绝对认知，那时我们就是他们。因此我们可能不会试图伤害他们，因为我们将成为他们。所以我认为追求知识及其衍生品——我称之为追求学习、改变行为——是我生命的终极目标。因为当我思考自己的人生历程时，我希望尽可能多地学习，这本质上就是在改变行为，使其最适合我想走的方向。

We don't know something about the other person or the other party. And if we had absolute context on why someone does what they do, if we lived their life, then we would have absolute knowledge on it, and then we would be them. And so then we probably wouldn't try to hurt them because we would be them. And so I see the pursuit of knowledge and its corollary how I like it, the pursuit of learning, changing our behavior to be my ultimate purpose in life. Because if I think about myself as going through life, then I want to learn as much as I as I can, which is changing my behavior, ideally suited to the direction that I want to go in.

关于'想改变人生就改变环境'——如果我们想养成某种行为，就要提高该行为发生的概率。BF·斯金纳说过一句我超爱的话，堪称他最犀利的语录：人们说'牵马到河边易，逼马饮水难'。

As for the if you want to change your life, change your surroundings. If we want to behave a certain way, then we want to increase the likelihood that a behavior occurs. And so BF Skinner said this, and I just love this. It's like my most savage quote of his. He says, people say, you can lead a horse to water, but you can't make it drink.

错。他说：若我让马脱水，用盐刺激它的口腔，置于高温下，再把它的脸凑到离水一寸处，我就能确保它必定喝水。每当把自己想象成那匹马时，这个画面总浮现在我脑海。我会自问：我想要的行为是什么？是喝水。那么我口中的盐是什么？

False. Said if I dehydrate the horse, I salt its mouth, I put it in the heat, and I put its face one inch away from water, I can variably guarantee that it will drink. And I think about that visual all the time when I think about myself as the horse. And I think to myself, what is the behavior that I want, drinking water? And what is the salt in my mouth?

促使这个行为发生的'脱水状态'——即动机——又该如何制造？我不相信自由意志。我认为人是对既有条件的反应体，行为模式是这些条件作用的结果。比如，我能让在场所有人脱光衣服。我保证能做到。

And what is the dehydration, the motivation for this behavior that I can create? And so I am not a believer in free will. I believe that we respond to the conditions that we've had, and then we learn behaviors as a result of those things. And so, for example, I could get everyone in here, the entire crew to get naked. Guarantee you, I could do it.

只需调高室温等待。最终所有人都会脱光，这是必然。人们总以为自己有自由意志，但结果终将如此。若此说成立，我们对自身行为的掌控力其实既远弱于、又远强于想象——关键在于能否创造有利条件。

All I would do is I just crank up the temperature and I'd wait. And eventually, everyone would get naked. It would happen. And so everyone has this idea that they have this free will, but that's what would happen eventually. And so if that's true, then we have significantly less control and at the same time more control over our our behavior if we can stack the deck in our favor.

所以晚上9点睡觉之所以有效，正是通过改变条件来改变行为。哈佛长期研究表明：若你所有朋友都贫穷，决定你处境的首要因素是你的参照群体——即你用来比较的对象。注意：不一定是相处最久的人，而是你暗自较劲的对象。因此想改变人生，首要就是更换比较对象。而比较对象往往与你相处最多或接触最频繁。

And so part of the reason going to bed at 9PM is so powerful is because we're changing the conditions so that we can change our behavior. If all of your friends are poor, Harvard did that long study and said that the the number one correlate was your reference group, which is who you compare yourself to. Also note, not who you spend the most time with, it's who you compare yourself to. And so if you want to change your life, change who you compare yourself to, number one. But part of who you compare yourself to is who you spend your time with or who at least you consume the most of.

这么做可能是好事，也可能是灾难——取决于你是否选错了比较对象。但无论如何，想健身就多接触健身达人，你会因成为最不健康的人而产生动力。若你贫穷却身处同等经济水平的朋友圈，就去接触更高收入群体。当然人们会说'我接触不到高收入人群'。好吧。

So if you're doing this, then maybe that's a good thing or maybe it's a terrible thing because you're comparing the wrong people. But either way, if you want to get fit, if you get around fitter people, you will be deprived of fitness because you'll be the least in shape person, and then all of a sudden you'll be more motivated. If you are poor, but you're the richest of your friends or the same level of wealth as your friends, then get around people who make more money. And then of course people say, but I can't get around people who make more money. Okay.

从来没有人做到过。没有比你处境更糟的人曾找到解决方法。你是对的。对。当然，也不对。

No one else has ever done it. No one who has had it worse than you has ever figured out how to do it. You're right. Right. Of course, not right.

所以闭上你的臭嘴。

So shut the fuck up.

想法不等于事实。

Thoughts aren't true.

哦。我是说，我们每天有多少想法其实是错的？其一，它们可能在事实上就是错的，但从反应的角度看也是。举个例子，某人沟通失误，在某种程度上冒犯了我。

Oh. I mean, how many things do we think every day that are just false? One, they can be factually false, but also from the reactionary perspective. I'll give you an example. So someone miscommunicates and wrongs me in some way.

我生气了，想着应该以牙还牙。这是我的第一反应。但如果我接着问：这种行为会导致什么结果发生的概率增加？我希望我的行为带来什么结果？嗯，我希望他们道歉或不再那样做。

I get angry and think I should wrong them back. Now that's my first thought. If I then say, what does that behavior increase the likelihood of occurring as a result? What do I want to have happen as a result of my behavior? Well, I want them to apologize or I want them to just not do that again.

那么，我反击他们反而会增加他们报复的可能性。所以按照我的第一反应行事，反而提高了我试图避免的负面结果发生的概率。因此在人际关系动态中，以及在商业决策方面，深入思考后续影响对我帮助极大。举个不久前发生的例子：有个粉丝量不小的账号联系我，说'能读读我的书吗？'

Well, then me reacting back to them increases the likelihood that they will retaliate. And so in doing what my first thought was, I increased the likelihood of the negative occurrence that I'm trying to avoid. And so thinking through what happens after that thing in interpersonal dynamics and also from a business decisions perspective has helped me so much. Like I've had I'll give you an example of one that happened not that long ago. Somebody reached out to me, relatively big account, and says, hey, can you read my book?

如果你能写个推荐语，对我意义重大。我回复：出于对你的尊重，我不会已读不回，也不会敷衍答应后指望你忘记。我不会推荐你的书，但欢迎寄给我。我可能只会翻翻，因为有很多更符合我目标的书要读。不过很感谢你邀请我，这本身就是种恭维。

It would mean the world to me if you left me an endorsement. And I said, out of respect for you, I won't just ghost this message or give you a half hearted answer and then just hope that you forget that I said yes. I'm not going to endorse your book, but you're welcome to send it to me. I will probably just flip through it because I have a lot of other books that I need to read that are more closely related to my goal. But I appreciate the flattery that's implied in you asking me to do that.

在写这条消息前，我思考过：发完后希望产生什么结果？如果我已读不回，可能毫无效果。对方可能会轻微不快，但随后会想'好吧，这就是他拒绝的方式'。

Before I wrote that message, I was like, okay. What do I wanna have happen after I send this message? Now if I say the if I just ghost him, then I will probably have a null outcome. And he'll probably have a slight negative because he'll remember, but then he'll be like, okay, fine. That was his way of saying no.

但如果我既感谢他的美意又坦诚相告，未来当我真的答应时，对方会知道我的承诺是有分量的。所以要超前思考两步——这话说出去后会发生什么？如何提高第二步而非第一步的可能性？听起来很傻，人们会说'这不是明摆着吗'，但我觉得多数人并不这么做。这方法对我的婚姻关系也极有帮助，比如和莱拉相处时。

But if I say if I compliment him, thank him for the compliment with me and also tell the truth, I'll probably get somebody who in the future will know that my yes means something when I when I choose to do it. And so it's thinking like two steps ahead of what happens after I say this thing back and is how do I increase the likelihood of that second move, not the first move? And it sounds silly to say because people are like, oh, of course, but like, I don't think most people do that. And it has helped me so much. And even like with interpersonal dynamics with with my marriage, with Leila.

如果我希望莱拉用某种方式和我沟通，那么当她没做到时惩罚她，只会导致她避免和我交流。所以我得在她做对时立即给予奖励，增加这种行为的发生概率。我对大多数人际关系都会这样思考。好了，这个话题就说到这儿。

If I want Leila to to talk to me a certain way, then if I punish her when she doesn't talk to me that way, what she'll really do is she'll avoid talking to me in general. And so it's like I have to find a time when she does that thing so that I can immediately reward her so that I can increase the likelihood that it occurs. And so I I think about this all the time with most of the dynamics that we have. And so, anyways, I'll just stop on that tangent.

我认为这件事特别在去年让我深有感触——作为一个正在戒除讨好型人格的人（我曾是个十足的讨好者），能够表达自己的需求、提出要求确实是项重要技能。奇怪的是，追求需求本是人类最根本的天性，但我逐渐意识到，特别是在你以社交动态视角尊重的人面前，人们不想听迎合的话，他们想听你真实的看法。多少次当有人征求你意见时...

I think this is something, especially over the last year, that I've as a rehabilitating people pleaser, big people pleaser, being able to make your needs known, being able to make demands is a real skill. And it's a it's so strange given that pursuing your needs is maybe one of the most fundamental human things that there is. But I kind of realized that, especially people that you respect in a sort of social dynamics way, people don't want to hear what they want to hear. They want to hear what you actually think about a thing. So so many times, someone will ask your opinion.

比如问'你觉得《奥本海默》电影怎么样？'你以为他们想听的是附和——'太棒了对吧？你在IMAX看的吗？是啊我也是'

What do you think of the Oppenheimer movie? What you think they want to hear is whatever they think, which is, oh, wasn't it great? Did you watch it in IMAX? Yeah. I did.

'买酸软糖了吗？对啊买了'。但其实他们真正想听的是，如果你说'说实话吗？我觉得...不太确定'

Did you get Sour Patch Kids? Yeah. I did. But what they actually want to hear, if you were to say, do you know what it is, man? Like, I don't know.

'剧情对我来说有点拖沓，那些视觉特效也有点过...其实我没看过，鬼知道呢'。你以为人们想听的话往往不是他们真正想听的，他们想听真实想法，这需要你说实话。

It was just a little sort of drawn out for me, and all of the visual effects felt a little bit more. I haven't seen it. I don't fucking know. But what you think people want to hear is not what they actually want to hear. They want to hear what you think, and that requires you to tell the truth.

吊诡的是，告诉别人他们不想听的内容，最终带给你的正向收益反而超过迎合他们。

And oddly enough, that means that telling someone what they don't want to hear ends up with a bigger net positive for you than actually giving them the thing that they wanted.

对于在场的企业主、广告商或内容创作者，这其实是个终极诀窍——只说真话。因为这样做自然能产出独特内容，毕竟其他人都不敢表达真实想法。你无需刻意标新立异就能脱颖而出。问题是绝大多数所谓'内容创作者'或'价值提供者'...嗯...只是在复述他们认为有价值的内容，而非表达真实观点。

For the business owners or for the advertisers in the room or the people who make content, by the way, this is the ultimate hack, is just tell the truth. Because when you do that, you will by definition make very unique content because everyone else is so afraid of thinking or saying what they actually think. And so you can stand out without trying to stand out. The problem is that the vast majority of people who quote make content or try to quote add value Mhmm. Just regurgitate what they think adds value rather than just saying what they really think.

还有经验带来的好处对吧？因为只有通过实践才能验证你谈论的事情是否真实存在。当你知道大众对某事的普遍看法，而你自己尝试后既了解事物本质，又明白为何众人会形成这种认知（尽管你知道这并不成立）时，你就获得了额外视角。感受无需付诸行动。

Also the benefit of experience. Right? Because it's the only way that you can stress test whether or not this thing that you're trying to talk about is an actual thing. And you also get an extra, perspective on that too when you know that this is what most of the people say about a thing, and I have tried it, and this is my perspective on not only the thing, but why other people think that this thing is a thing given that I know that it doesn't work. Feelings don't require action.

非常相似。

Very similar.

我认为这对各阶段人士都极具力量，尤其对初学者。作为新手，你必须区分感受与行动——你可能多次感到绝望，但仍需坚持目标导向的行动；可能感到饥饿，但为保持目标不能吃饼干；可能感到愤怒，但要明白报复同事不会有好结果。

I think this one is super powerful for we'll relate all phases, but especially the beginner. So if you're a beginner, you have to separate you feeling something and you acting on that feeling. Because you may feel hopeless many, many times, but you need to continue to do the activities that are aligned with your goal. You may feel hungry, but you need to not eat the cookie to stay aligned with your goal. You may feel angry, but know that retaliating at your coworker has no likely positive outcome.

你或许想揍老板，但在团队面前拆台可能让你一时痛快，却会毁掉长期职业前景。所以我认为需要建立缓冲带——我曾建议一位压力过大的CEO想象自己是真空保温杯，内外壁之间的真空层就像你的感受与行动之间的隔离区。

You may hit your boss, but undermining them in front of the team may make you feel good in the moment, but again, destroy your long term career prospects. And so I think creating a gap. So And I was talking to one of our CEOs who was having a little bit of stress issue, and I said, I want you to think that you're a Yeti can. I want you think you're one of these cans that has a vacuum between both walls. I was like, you got your feelings on one side.

你有内在温度，也有外在温度。我当时想，我只希望你这样做——在行为背景下创造空间，而这个空间就是时间。当我感受到某种情绪并产生行动欲望时，在那个瞬间你的行动阈值最低，意味着此时你采取行为的可能性最高。因此我希望能尽可能做出理性的决定。

You've got your internal temperature. You've got your external temperature. And I was like, I just want you to do this. Just create space and space within the context of behavior is time, which is when I feel something and I have the desire to act on it, you can, at that moment, you have the lowest action threshold, which means that you're the highest likelihood of behaving or doing something is when you have this feeling. And so I want to make as logical of decisions as I possibly can.

希望我们都认同这个事实：理性决策通常比非理性决策效果更好。如果我们能定期做出理性决定，就能获得更长期的成果。若想提高决策的理性概率，就需要在感受与行动之间创造缓冲空间。用一句话概括就是：感受到情绪不意味着必须付诸行动。如果某个因情绪产生的行动念头经过一夜沉淀后依然感觉良好，再去执行。

Hopefully, we're all aligned on the fact that logical decisions in general work out better than illogical decisions. And so if we make logical decisions on a regular basis, then we'll have longer term outcomes. If we want to increase the likelihood that our decisions in general are logical, then we want to create space between when we feel and when we do. And encapsulated in one sentence, it's just because you feel something doesn't mean you need to act on it. And if you have an idea that you want to act on because of a feeling, if it still feels good in the morning, then do it.

但我从未后悔在愤怒时延缓行动，却实实在在地后悔过几乎所有在盛怒瞬间做出的决定。

But I've never regretted taking time before acting when I was angry. But I sure as hell have regretted almost everything that I've done immediately the moment I felt angry.

事情本无好坏之分，它们只是客观存在。

Things aren't good or bad, they just aren't.

这就是莫西哲学的精髓。不只我这么想——人们总用'应该达成什么''应该处于何种状态'来评判自己，或认定某件事'本该是好是坏'，这种自我审判让生活更艰难。就像那个村庄里关于男孩和马的故事：父亲送给孩子一匹马，村民都说'太棒了'，唯独老人说'且看吧'。

Oh, this is the essence of Mosie. I'm not the only one. So I think what makes life more difficult for people is the judgment they have on themselves about what they believe they're supposed to do or supposed to have achieved or that this condition or this thing that happened is good or bad or it should have been good or it should have been badder. And the story of the boy with the horse in the village, I'll tell it in thirty seconds, which is dad gets kid a horse, and everyone in the village says, that's amazing. The old man says, we'll see.

后来男孩骑马摔断了腿，村民哀叹'太不幸了'，老人依然说'且看吧'。当军队来征召青年时，男孩因腿伤幸免，众人又欢呼'真是因祸得福'。

And then the kid is riding the horse, and he breaks his leg. And everyone in this town says, oh, that's so horrible. And the old man says, we'll see. And then the army comes to town to take all of the young men to war, and the kid can't go because his leg is broken. And everyone says, that's amazing.

老人依旧回应'且看吧'。关键在于：在生命长河展开之前，我们无法判定任何事的吉凶，直到死亡那天——而那天已无关紧要。所以最终，所有发生的事只是发生了。当我给事物贴上'好''坏'标签时，反而既限制了巅峰也局限了低谷，不如承认'存在即合理'。

And the old man says, we'll see. And the thing is is that as we continue to play out the timeline of life, we can't know if anything is good or bad until the day we die. And the day we die won't matter because we'll be dead. And so it means that at the end of the day, all of the things that occur simply occur. And for me, myself of that, that I think this is bad or I think this is good, it limits the peaks and it also limits the valleys in saying, this just is.

我认为这是对世界绝对的接纳，不妄加评判。这很难做到，因为我们需要通过判断来生存——要评估某个决定能否促成想要的结果。但多数'好坏'判断并非服务于我们的目标，

And I think it's, in my opinion, absolute acceptance of the world without casting judgment on it. And it's difficult to do because we all want to make judgments, and we have to make judgments in order to live. We have to approximate this is a good decision, bad decision. This is a decision that will increase likely that what I want to have happen will happen. But most of the good, bads that we have that are coming up are not for our own benefit, are not aligned with our goals.

而是源自七岁时某人灌输的观念。就像小孩撞到头时，会观察大人反应后哭喊'好痛'——有成千上万这样无益的微型判断被强加给我们。

They're aligned with one person that told us something when we were seven years old, and then we incorporated that and we say, oh, this is bad because someone else, when we were a kid, like you hit your head and then you look at the adult and the adult says that's bad. You say, oh, it's bad. I'm going to cry now. Right? And so there are so many thousands and millions of those tiny judgments that are passed on to us that do not serve us.

因此对我来说，更有效的方式是先抹去所有预设标签，然后基于现实重建认知体系，但始终保持根本认知：世间本无绝对的好坏。

And so for me, it has been more beneficial to whitewash everything and then actively rebuild what I believe to be good or bad based on those things, but with a baseline reality that none of it is.

认为你能判断一件事是好是坏，某种程度上是一种自恋或唯我论的表现。

It is kind of narcissistic or solipsistic to believe that you know whether a thing is good or bad.

这意味着你预知了未来。

It means you know the future.

你知道这件事的结果会怎样。对吧？有个故事让我难以置信，是关于9·11的。我原本不知道，但9·11前一晚的天气其实相当糟糕。

You know what the outcome of this is gonna be. Right? There's this story that I couldn't believe it. It's about September 11. So I didn't realize this, but the night before September 11 actually had quite bad weather, I think.

这导致看完棒球赛的人们回家时间大大推迟。而你会记得9·11当天早晨，天空湛蓝如洗。如果那场风暴晚来十二小时，整个世界都会不同——但事实并非如此。有个故事讲一个男人正要去开会，那天似乎是他生日。他女同事送了他一条花哨的卡通图案领带，你知道的，就是那种艳俗难看、布满图案的东西。

And it meant that people getting home from baseball games got home way later. And then you'll remember the morning of September 11, it's beautiful blue clear skies. So had that storm been only twelve hours later, the whole world would have been different, but it wasn't. There's this story of a guy who was going for a meeting, and I think it was his birthday. The lady that he worked with had got him one of these, illustration ties, you know, sort of gaudy, hideous thing with drawings all over it.

他当时穿的衬衫与领带极不搭配。9·11清晨在曼哈顿下城喝咖啡时，女同事把这礼物送给他，还说：看你衬衫都皱了，和这条领带根本不配，戴上它吧。

And he was wearing a shirt that clashed with it. And she gifted him this as they had coffee on the morning of September 11, early, downtown Manhattan. And she says, look. Your shirt's wrinkled, and it really doesn't go with this tie. Wear the tie.

这会让你更自信，是送你的好礼物。于是他回酒店换领带，女同事去了北塔，再也没能回来。

It'll make you feel confident. It's a nice present for you. So he goes back to the hotel. She goes to the North Tower. She dies.

他活了下来。你究竟该如何评判送这条领带是好是坏？你根本无从知晓后续会发生什么。

He's alive. How on earth are you supposed to say giving that tie was good or bad? You have no idea what's going to happen downstream from the things that occur.

我认识个做播客的朋友，多年前他跟腱断裂几乎无法行走。当时多数人会觉得这是最糟的事，但正因如此他想：必须化危机为转机，不如开始那个拖延已久的播客计划。

So I know this guy who has a podcast, and years ago, he, like, snapped his Achilles and could barely walk. And so the crazy thing is is that many people in that time would have been like, this is the worst thing that could have possibly happened. But because he had snapped his Achilles, he was like, well, I have to make the best of this. I have to do something. I might as well stick with that podcast that I said I was gonna start.

多年后他的播客跻身全球前50。我认为关键在于：面对当下看似负面的处境时，不妨问'如何让它变成最好的安排？'。或许你也会同意，跟腱断裂反而是他生命的转折点，因为这才造就了现在的他。此刻你生活中或许也有自己的'跟腱断裂'，但对应的'全球前50播客'机遇，正等待你采取行动。

And then years later, he became a top 50 podcast in the world. And I think an amazing frame is you can make anything that feels circumstantially negative in the moment if you ask the question, what would make this thing the best thing ever? And so I would argue, maybe you would agree, that you snapping your Achilles was probably the best thing that ever happened to you because it got you here. And right now, you probably have your version of the snapped Achilles that's going on in your life, but there's also the version of the top 50 in the world podcast that is waiting for you to take action as a result of your snapped Achilles.

我总质疑那些说'这是命中注定'的人。因为这种 retrospective（事后归因）其实剥夺了人的主观能动性。比如我说：多亏疫情关停夜店让我破产，才能专注播客重启板球，然后弄断跟腱移居美国等等...但这种叙事框架很消极，因为它完全抹杀了你曾克服的艰难。

I always had this problem with people who said it was meant to be. Right? Because retrospectively, you're kind of taking your agency out of the situation. So for instance, me saying, I'm so glad that COVID happened and shut all of the nightclubs down, which forced my business to close so that I could focus on the podcast so that I would restart playing cricket so that I would snap my Achilles so that I would then move to America and then blah blah blah blah blah. But I actually think that that's quite a disempowering frame to put around things, because he goes, it totally takes away the difficulty that you had to overcome.

你知道吗，如果你遭遇车祸导致股骨骨折，然后你说这是命中注定，因为我在康复期间遇到了照顾我的护士伴侣。你会觉得，好吧。或者反过来，你在医院股骨断裂期间还能足够有魅力找到伴侣。那不是命中注定。那是你的主观能动性。

You know, if you're in a car accident and you break your femur, and you say, it was meant to be because I met my partner who was the nurse that looked after me while I was being rehabbed back to health. You go, okay. Or on the flip side of that, you managed to be sufficiently charming to get a partner while you had a snapped femur in the hospital. That wasn't meant to be. That was your agency.

所以回溯时，你希望一切都取决于自己且已知。而前瞻时，你希望一切都充满不确定和未知。

So retrospectively, you want it all to be on you and known. And in advance, you want it all to be completely up in the air and unknown.

我认为高能动性框架能让你在跟腱断裂时说：我要怎么做才能让这件事变得精彩？我觉得这就是奇迹发生的地方，因为之后所有事情都会为你所用。

I think the the high agency frame allows you to break your Achilles and say, what will I do to make this amazing? And I think that's where that's where the magic happens because then everything serves you.

定义我们的是当下的行动，而非过去的经历。

Our actions, not our pasts, define who we are.

受害者将过去视为宿命，冠军将过去视为起源故事。很多人此刻要么正在经历自己的起源故事，要么正在经历他们永远不会成功的理由——但两者可能是完全相同的处境。这两个角色的唯一区别在于他们选择采取的行动，这意味着如果你采用乔·罗根的框架，此刻醒来作为自己人生的主角（尽管这个设定很奇怪），过去就不存在了。彻底消失了。

Victims see their past as their fate. Champions see their past as their origin story. And so a lot of people are living through their origin story right now, or they're living through the very reason that they'll never be successful, but it could be the exact same situation. And the only difference between either character is the actions they choose to take, which means that if you're using Joe Rogan's frame, waking up in your main player character today in this moment, as weird of a contract as this is, the past doesn't exist. Just gone.

它无处可寻。所以我们唯一绝对能掌控的就是此刻采取的行动。当你真正开始这样思考时——过去只存在于我大脑的化学物质里，但当下并不存在——这就像个奇怪的时间橡皮擦。但某种程度上这也非常解脱，因为这意味着我可以轻装上阵。对我而言，这让当下感觉轻盈。

It's not anywhere. And so the only thing that we absolutely have control over is the actions that we take right now. And it's a weird eraser of time to when you really start thinking that like it's only exists in chemicals in my brain, but it doesn't exist right now to think about the past that way. But in some ways, it's also very freeing because it means that I get to start with no baggage. And in some ways for me, it makes the present feel light.

因为你没有背负任何东西进去。你见过蒂姆·厄班那个时间树的插图吗？那些分叉的树枝？嗯。它从生命开始，只有一条黑色树枝代表你实际走过的路径，还有所有你未选择的绿色分支，然后到达现在。

Because you're not carrying anything into it. Have you seen that Tim Urban illustration of the tree of time, these sort of branches? Mhmm. So it starts off with life, and there's only one black branch that is the particular path that you took. And there's all of these green ones that you haven't taken, And then it gets to now.

有一条代表现在的分界线，之后每个分支都变成可能性。对吧？所以过去有很多可能，但只有一条成为现实，而现在你有很多可能，以及无限的全新可能。就是这样。你说得对。

There's a line where it's now, and then it turns to every branch is potential. Right? So you had lots that could have been, only one that was, and now you have lots that could be and an unlimited number that may be altogether. And that's it is. It you're right.

很轻盈。当你用这个框架思考时，当下时刻感觉...其实无所谓。昨天发生了什么不重要。童年经历不重要。真的不重要。

It's light. When you think about that frame, it makes the present moment feel, well, it doesn't matter. It doesn't matter what happened yesterday. It doesn't matter matter what happened when I was a kid. It doesn't matter.

只有当你赋予它意义时，它才有意义。

It only matters if you make it matter.

有人从一本书里截了让-保罗·萨特的这段话。我不知道是哪本书，但这内容太犀利了。我过着一种无牙的生活。无牙的生活。我从未真正咬住过任何东西。

So Jean Paul Sartre, someone screenshotted this from a book. I have no idea what the book is, but it's a motherfucker. I have led a toothless life. A toothless life. I have never bitten into anything.

我一直在等待。我把真正的自己留待日后，却突然发现牙齿早已掉光。

I was waiting. I was reserving myself for later on, and I have just noticed that my teeth have gone.

很多人等待完美时机才开始，却没意识到开始本身就是完美时机。萨特那段话里我最喜欢的部分是（夹杂法语）：你的牙齿本可以越磨越锋利——他总想着保留实力，但若他一直在使用牙齿，最终本可以拥有一口完整的牙。嗯。所以我们常陷入这种思维误区，我称之为'完美选择谬论'——总以为会有某个关键一击、某个完美机会、某期播客或某个转折点能让你一步登天，但真正让你抵达终点的其实是持续啃咬的习惯，而非第一次下嘴的选择。我对此深有体会，你也是——我们学会了直接下口，明白牙齿会在过程中变强，咀嚼技巧也会随之提升。

A lot of people wait for perfect conditions to start, but don't realize that starting is the perfect condition. And the part of that quote that I like a lot from Sartre, little French, is your teeth can get sharper and stronger too so that he's saving himself to use his teeth, but he could have had all of his teeth at the end if he had been using them the whole time. Mhmm. And so we have this idea, I call it the fallacy of the perfect pick, But thinking that you're gonna have this one shot, this one pick of this one opportunity, this one podcast, this one whatever that's going to take you all the way, but it's the habit of biting that takes you all the way, not where you choose to bite the first time. And I obviously now have a huge history of this, and you do too, which is we have learned to just bite and know that our teeth will get stronger and we will learn how to chomp down along the way.

而等待开始的人永远到不了任何地方。

And waiting to begin never got anyone anywhere.

是啊。我曾痴迷于这种信念：等哪天生活琐事都解决了，就能开始做真正想做的事。玛丽-路易丝·冯·法兰兹称之为'临时人生'，这说法太妙了。人们总有种奇怪的感受，觉得自己还没进入真正的生活——现在做这个做那个都只是权宜之计，幻想着真正的生活在未来某刻才会开始。

Yeah. I had I kind of became obsessed with this belief that one day, life's duties will be out of the way, and then you can finally start doing the thing that you want to do or you're meant to do. Marie Louise von Franz says she calls it the provisional life, which I love. There is this strange feeling that one is not yet in real life. For the time being, one is doing this or that, but there is always the fantasy that sometime in the future, the real thing will come about.

这又叫'延迟幸福综合征'，总感觉真正的生活尚未开始，当下不过是理想未来的序章。但那个理想就像海市蜃楼，你越靠近它就越消散，最后发现匆匆掠过的序章其实通向死亡。根本没有所谓的'其他时间'。年纪越大越明白这点——有些事过去能做，现在却做不到了，这种领悟着实令人怅然。

It's also known as deferred happiness syndrome, the common feeling that your life has not yet begun, that your present reality is a mere prelude to some idyllic future. This idyll is a mirage that'll fade as you approach, revealing that the prelude you rushed through was in fact the one to your death. There really isn't any other time. And the more you know, like, this is one of the, I guess, melancholy realizations of getting older, that you actually think, oh, my you know what it is? There are things that I can't do now that I could have done before.

对我们俩来说，肌肉增长只会越来越难。往后余生，增肌永远不会比十年前更容易。你会想：好吧，这正说明应该更早开始。心理健康的培养、生活平衡的建立、财富积累、投资好习惯和友谊，莫不如此。

It is going for both of us, it is going to get linearly harder to build muscle. For the rest of time, it's never going to be as easy as it was ten years ago to build muscle. And you go, okay. Well, that's an argument for starting sooner. And the same thing goes for becoming more psychologically healthy, for becoming more balanced, for becoming more wealthy, for investing in good habits, friends.

天啊。克里斯托弗·希钦斯说过：人生晚年最悲哀的领悟，就是你再也交不到老朋友了。

Oh god. Christopher Hitchens. It is a melancholy lesson of older life that you can no longer make old friends.

就像，

Like,

现在就找到你的同类。立刻找到他们并成为朋友。立刻找到你的习惯并开始践行。

find your people now. Find your people right now and become friends with them. Find your habits right now and start doing them.

没错。比起十年前，现在练出肌肉简直易如反掌。赚钱也比十年前容易多了，但未来也绝不会比现在更轻松。只会越来越难。所以这实际上是个相当强烈的动力，促使你现在就行动。

Yeah. It's never been easier to get a muscle than it was 10 ago. It's never been easier to make money than it was ten years ago, but it'll also never be easier than it is right now. It'll only get harder. And so that's actually like a pretty strong impetus to do it now.

字面意义上地说，以后绝不会比现在更容易了。

It'll literally never get easier.

女士们先生们，这位是亚历克斯·霍尔莫西。老兄。没错。我很欣赏你，伙计。这些神游状态的对话真有意思。

Alex Hallmosey, ladies and gentlemen. Dude. Yep. I appreciate you, man. These fugue state episodes are fun.

大家该去哪里关注你呢？想及时了解你的动态吗？或者你有什么酷炫的新项目要推出？

Where should people go? Do you wanna keep up to date with what you've got going on? Or what have you got you got any cool stuff coming up?

是的。我的新书即将在——你们会知道的——大约六个月内出版。为此我兴奋不已。

Yeah. I mean, I've got my next book coming out that's in you will know about it. But it's within the next six months or so. It'll be coming out. So very excited about that.

这本书我写了六年。终于终于要面世了。

Been working on that one for six years. So it's finally finally ready.

你已经写完那本书了？太棒了。因为上一本的内容和这本更接近些。

You finished writing that? Yeah. Cool. Because the last one was a little closer to the one.

哦对。这本我说行吧。我来告诉你经过——其实我先写了这本书。先透露副标题吧：如何赚钱。

Oh, yeah. This one I said fine. I'll tell you the story. So I wrote this book first. And so I'll tell you the sub headline, which is how to make money.

写完这本自认的杰作后，我突然意识到：除非读者懂得广告投放，否则根本用不上这些赚钱方法——因为若无人知晓你是谁，这些技巧全是空谈。接着我又发现：若没有可推广的产品，广告也无从谈起。于是我先写完这本书，却不得不先出版两年前写的《产品设计》，尽管这本书已经完成。

And I after finishing that book and being like, this is my masterpiece, I then was like, oh, no. They won't be able to use this unless they know how to advertise because you can't use all of these things about making money until you get someone to know who you are. And then I was like, oh, shoot. They won't be able to advertise unless they have something to advertise, which is an offer. So I ended up writing this book first and then realizing that I had to write offers two books away and actually release that first even though I had written this other book.

后来我又写了《流量获取》来衔接《产品设计》和这本书。但这本才是我最期待大家阅读的——我相信它能让最多人赚到最多的钱，没有之一。

And then I had to write leads to bridge the gap between offers and this book. But this is the book that I've been waiting for everyone to read and consume because I think it will make the most people the most money, bar none.

考虑到你的写作能力可能比前两本书有所提升，你是否遇到过问题？有没有需要回头稍作调整的情况？

Did you have a problem given that your writing ability will have probably improved over the other two books? Have you had to go back and sort of catch it up a little bit?

噢，过去一年里我重写了九遍。

Oh, I rewrote it nine times in the last year.

太棒了。

Fantastic.

但初稿已经完成。现在第九稿，无论是否已出版，都已是个成品，算是大功告成了。

But the first draft was done. And so the ninth draft, is now in publication or not in publication, but is is a finished product, is now done.

厉害啊。还有别的吗？任何事情都行——

Heck yeah. What else? Anything

别的？我们目前持续投资组合公司。如果你是寻求扩张的企业，可以访问acquisition.com。若是刚起步想赚第一桶金的新手，我是skool.com（sk00l.com）的联合创始人，你可以免费开始。

else? I mean, we're just we're continuing to invest in portfolio companies. If you're a company that's looking to scale, you can go to acquisition.com. And if you're a beginner, just learning figuring out how to make your first dollar, I'm a co owner of skool.com, sk00l.com. You can start for free.

我们搭建了很棒的体系来帮助人们实现目标。目前54.1%在Skool上创建付费社群的人都能盈利。我和Sam投入巨大努力消除所有入门障碍，让人们彻底没有借口退缩。

It's a cool setup that we have to help people do it. And right now, 54.1% of people who start a paid community on school make money. So we have put a tremendous amount of effort, Sam and I, into trying to remove all barriers and all friction for people who are getting started so that they have literally no excuses.

这成功率可比OnlyFans强多了。

It's a way better strike rate than OnlyFans.

不清楚他们的数据，但我们确实竭尽全力——如果你看到我们对按钮位置、功能删减等细节的考究（或许播客里提过），核心就是如何简化流程避免用户无所适从。因为人们放弃的首要原因就是信息过载。所以我们专注设计清晰行动路径：第一步、第二步...突然他们就发现'哇这真的有效'。看到成千上万人赚到第一桶金（这正是我所有内容的初衷），这段旅程实在太美妙了。

I don't know what their what their strike rate is, but we've worked really hard to if you saw the amount of detail I mean, maybe you heard some of this from the podcast, but the amount of detail that went into, where buttons go and what things we remove was actually a big one, was how can we so pair this down so that people don't get overwhelmed? Because the number one reason people cancel or decide not to do something is overwhelm. And so we're like, okay, how can we funnel action into the clearest possible steps that people go step one, step two, step three, and then all of a sudden they're like, oh, this actually worked. And so it's been really cool to to see the thousands of people who have, you know, made their first dollar, which is what I make all my content about it to begin with. And so it's been it's been it's been the ride of my life.

感觉棒极了。

It's been awesome.

好的。我很感激你，兄弟。

Okay. I appreciate you, man.

谢谢。

Thank you.