My First Million - 我辍学后从零开始打造了一家价值 36 亿美元的公司 封面

我辍学后从零开始打造了一家价值 36 亿美元的公司

I dropped out of college and built a $3.6B company from scratch

本集简介

获取萨姆和沙恩历经磨练的CEO经验指南:https://clickhubspot.com/ktng 第838期:萨姆·帕尔(https://x.com/theSamParr)和沙恩·普里(https://x.com/ShaanVP)与亚伦·莱维(https://x.com/levie)讨论创建Box、缓慢致富,以及为什么AI可能让我们工作更努力。 — 节目笔记: (0:00)Box的故事 (06:30)企业优先于消费者 (10:00)拒绝巨额收购要约 (17:05)天使投资、错失的机会与投资你的损益表 (23:00)亚伦的反主流AI观点:更多工作,更多岗位 (30:00)创始人焦虑、心理咨询与熬过CEO的煎熬 (38:45)亚伦推崇的商业战略书籍 (48:00)AI工具、软件股票,以及为什么SaaS并未消亡 — 链接: • Box - https://www.box.com/ — 查看萨姆的资源: • Hampton(joinhampton.com):为创始人打造的社群。平均成员年收入2500万美元。许多嘉宾都是会员。立即行动……申请:http://joinhampton.com/mfm — 查看沙恩的资源: • 沙恩的每周邮件 - https://www.shaanpuri.com • 访问 https://www.somewhere.com/mfm 雇佣像沙恩一样的全球人才,作为MFM听众可享500美元优惠。以低于美国同类人员80%的成本雇佣开发人员、助理、营销专家、销售团队等。 • Mercury - 沙恩用Mercury管理所有公司的财务,你也可以:http://mercury.com/ Mercury是一家金融科技公司,非FDIC保险银行。银行服务由Choice Financial Group、Column, N.A.和Evolve Bank & Trust提供,均为FDIC会员。 • 我的所有通讯都使用Beehiiv,你也应该用——我们正在为最受欢迎的通讯送出1万美元奖金,点击查看: beehiiv.com/mfm-challenge 《我的第一百万》是HubSpot原创播客 // 由HubSpot Media出品 // 制作:Arie Desormeaux // 编辑:Ezra Bakker Trupiano

双语字幕

仅展示文本字幕,不包含中文音频;想边听边看,请使用 Bayt 播客 App。

Speaker 0

你知道你这儿要面对的是什么吗?

Do you know what you're getting into here?

Speaker 0

不知道。

Nope.

Speaker 1

我给你讲个最简单的说法。

Let me give you the simplest explanation.

Speaker 0

你知道吗

You know

Speaker 1

在推特上,你比那些聪明人还幽默,又比那些真正搞笑的人还聪明,那种感觉?

how on Twitter you're funnier than the smart guys and then smarter than the actual funny guys?

Speaker 1

我们在商业播客这个领域,干的就是这种事。

We did that in the business podcasting space.

Speaker 1

对了,我本来该为这个播客做准备的。

By the way, I was supposed to be prepping for this podcast.

Speaker 1

但过去一小时,我其实一直在看《百万富翁红娘》第三季第十一集,亚伦,你还记得吧,就是你联合创始人上那期的时候。

And in the last hour, actually, all I did was watch Millionaire Matchmaker season three episode 11, which, Aaron, if you remember, is when your cofounder went on Millionaire Matchmaker.

Speaker 1

所以我也没怎么准备,但那一集确实挺精彩的。

And so I don't have a whole lot of prep, but that was a great episode.

Speaker 1

他上那档节目时,你还记得什么细节吗?

What do you remember when he did that?

Speaker 0

记得。

I do.

Speaker 0

当然记得。

Yes.

Speaker 1

你当时支持他参加吗?

Were were you in support of that?

Speaker 0

也不算支持。

Not exactly.

Speaker 0

我们其实是抱着试试看的心态让他去的。

So it was we we took a flyer on that one.

Speaker 0

其实更奇怪的是,他们当时是想让我们两个人一起上。

They actually well, the the weirder story was they asked for both of us to do it.

Speaker 0

不知怎么的,我那时候判断更准一些。

Somehow, I had better judgment.

Speaker 0

所以呢。

So

Speaker 1

萨姆,你看过这一集吗?

Sam, have you seen this episode?

Speaker 2

看过了。

Yeah.

Speaker 2

不过我确实见过你的联合创始人戴伦。

But so I actually met your cofounder, Dylan.

Speaker 2

我刚在旧金山创办第一家公司的那会儿,手头很紧,一点收入都没有。

When I was starting my first company in San Francisco, I didn't have a lot of money, and we weren't making any money.

Speaker 2

我那时在一家寻宝游戏公司兼差,Box 曾经是我们的客户之一。

And I did part time work at a scavenger hunt company, and Box was a client one time.

Speaker 2

所以我有机会和他待了一阵子,他当时跟我提过上这个节目的事。

And so I got to hang out with him, And he had told me about being on the show.

Speaker 0

哇。

Wow.

Speaker 0

真的吗?

Really?

Speaker 2

顺便说一下,那天晚上七点,我们在 scavenger hunt 结束的酒吧里,他掏出笔记本电脑,走到角落的桌子旁就开始工作。

And by the way, we were, at this bar at, like, the end of the scavenger hunt at, 7PM, and he pulled up his laptop and went to the back table and was, like, working.

Speaker 2

他根本没法好好享受这场寻宝活动。

And he couldn't enjoy the scavenger hunt.

Speaker 1

我觉得,你们的故事里最让人惊讶的一点就是这个。

Well, I think that's one of the crazier things about y'all's story.

Speaker 1

你们已经坚持了二十年。

You've been there for twenty years.

Speaker 1

简直就像四个大学好友一起创业的故事。

It's kinda like four friends, you know, started in college type of deal.

Speaker 1

现在二十年过去了,四个人都还在吗?

And are all four still there now twenty years later?

Speaker 0

我们三个一起上初中和高中,后来第四个朋友也加入了高中。

So three of us went to middle school and high school together, then four of us went to high school together.

Speaker 0

从初中到高中,我们试过好多不同的点子。

And we had tried lots of different ideas throughout middle school and high school.

Speaker 0

上了大学后,大家陆续去了不同的学校。

And then finally, as we went to college, kind of people people split off to different schools.

Speaker 0

后来这个想法慢慢成形,我们又重新聚到一起,最后在2005年和2006年分两批从大学退学了。

And then this idea kind of emerged, and we kind of got back together on it, and then dropped out of college in kind of two parts in 2,005 and 2006.

Speaker 0

这么算下来,我们其实已经一起做了快三十年的不同项目了,现在想想还真有点不可思议。

And so we've just been working together for, I mean, honestly, like almost thirty years on different things, which is kind of crazy to think about it at this point.

Speaker 0

现在我们这边,Dylan担任首席财务官。

So right now, we have Dylan is, you know, CFO.

Speaker 0

他负责公司里的好几个部门。

He runs a bunch of functions in the company.

Speaker 0

他以前因为《百万富翁红娘》特别出名。

He was famous for Millionaire Matchmaker.

Speaker 0

这现在绝对是他的主要名气来源。

Apparently, definitely his main claim to fame at this point.

Speaker 0

然后是杰夫和萨姆。

And then Jeff and Sam.

Speaker 0

杰夫搞了个农场。

Jeff has a bit of a farm.

Speaker 0

他最近开始深入农业这一行。

He's kind of getting into the farm world.

Speaker 0

萨姆现在在Anthropic做Claude Code。

And then Sam is at Anthropic on Claude Claude Code.

Speaker 0

他现在老是让我头疼,每三天就有人发帖说,Box的CTO离开了Box去Anthropic了。

And we he now is a constant thorn in my side because every every three days, somebody says the CTO of Box left Box to go to Anthropic.

Speaker 0

但他其实六年前就已经从Box退休了。

But he actually he actually retired from Box, like, six years ago.

Speaker 0

这事却成了源源不断的话题,总在网上传得沸沸扬扬。

And and but it causes, like, you know, sort of unending viral fodder on that one.

Speaker 2

你居然能创办一家公司,还把它上市,然后跑去Anthropic工作,这真够厉害的。

That's pretty incredible that you can found a company, take it public, and then you go and work at Anthropic.

Speaker 2

Instagram的创始人不也是另一位创始人吗?

Isn't isn't the Instagram founder another founder

Speaker 0

他们确实很厉害,在招聘方面做得简直无与伦比。

of I mean, they they have, to their credit, they've done obviously an insane job on recruiting.

Speaker 0

我觉得现在想进他们公司,大概非得当过上市公司的CTO才行。

So I think it might literally be a requirement to have been a CTO of a, like, public company to work there at this point.

Speaker 0

他们那儿其实有一份名单,大概就十来个这样的人。

But, like, they have, like, this, like, like, there's like a list of like 10 of these people.

Speaker 0

你知道,Mike现在和Andre在一起,Sam呢,我们这边的很多核心软件和基础设施,至今还在用他开发的系统。

You know, Mike's over there, obviously, now with Andre, you know, Sam, on our end, built, you know, some of the most important software and infrastructure that we run on to this day.

Speaker 0

所以对他来说,这绝对是巨大的资产。

So he's, you know, he's obviously a huge asset for them.

Speaker 0

他们确实在招人方面做得太出色了。

But, you know, they've done an incredible job at recruiting.

Speaker 1

老兄,听说你做这个已经很久了,Box的创意其实挺简单的,对吧?

Dude, is it true, you so you've been doing this for a long time, and the idea for Box, I think, was pretty simple.

Speaker 1

就是觉得,你理应能在任何地方访问自己的文件,而不只是在一台电脑上。

It's like, hey, you should be able to access your files wherever you are, not just on one computer.

Speaker 1

我记得你们最初是做个人用户的,后来是不是有个关键转折点,你们转向了企业市场,联合创始人之间还为此争论了很久?

I think you guys started consumer, and then is it true there was sort of this fork in the road moment where you guys went enterprise and kind of the co founders had to debate it out.

Speaker 1

当时具体是怎么决定的?

Is how that went down?

Speaker 0

是啊,说起来好像挺戏剧化的,但其实我们把整个过程压缩成一个简短的故事了。真正经历的是好几个月的摸索期,所有初创公司都会遇到这种阶段——不确定要不要转型,不确定商业模式行不行,也不知道下一轮融资能不能拿到,有些事在进展,有些事却卡住了。

Yeah, I mean, always sounds way more dramatic, you know, when we kind of compress it into the brief story, but it was a multi month period kind of like your classic wandering period that all startups kind of deal with, where you don't know if you're going to pivot, you don't know if the business model is going to work, you don't know if you're going get your next round of funding, like some things are clicking and working, some things aren't.

Speaker 0

我们一开始根本没分个人用户还是企业用户,只是觉得,不管是谁,都应该能安全地在任何地方访问自己的文件。

And we had started, I would say, not even as a consumer or enterprise, we kind of started as agnostic to who the user would be.

Speaker 0

这个想法对我们来说太自然了。

We just said, hey, you know, it should be there should be a secure way to access your files from anywhere.

Speaker 0

这想法本身就很显而易见。

Like, it was an obvious idea to us.

Speaker 0

后来情况开始发展,但消费者和企业的需求出现了明显的分岔。

And then what happened was it started growing, but consumers, we had this kind of very straightforward fork in the road.

Speaker 0

消费者希望花最少的钱,还要一堆基础功能,得一个个去开发。

Consumers wanted to pay as little as possible, and they wanted a certain set of features that you'd have to go and build.

Speaker 0

而企业愿意付更多钱,但需要的功能多出上百倍。

Enterprises wanted to pay a lot more, but they would need like a 100 times more features.

Speaker 0

我们当时一直在想,到底该专注哪一边?

And as we kind of like thought about like, well, who do you focus on?

Speaker 0

最后我们得出一个结论,现在回头看特别明显,但当时真没看出来,直到后来观察了其他公司的做法。

We did eventually kind of conclude something really obvious in retrospect and I can't like unsee it as they look at other people's strategies over time.

Speaker 0

这根本就是两个完全不同的市场。

These were just like totally different markets.

Speaker 0

企业要安全地管理最重要的数据,跟消费者只是想备份照片、随时随地听音乐,需求完全不一样。

Like the enterprise needing to securely manage their most important data as an organization would require just a completely different set of functionality than what a consumer would need to back up their photos and access their music from anywhere.

Speaker 0

这确实是两个截然不同的市场。

And those were just different markets.

Speaker 0

而且它们的商业模式也完全不同。

And there was different business models.

Speaker 0

一种每月只付五美元。

One would pay like $5 a month.

Speaker 0

另一种则可能每年付五百万美元。

The other would pay maybe $5,000,000 a year.

Speaker 0

完全不同的商业模式、不同的市场、需要组建不同的团队、开发不同的产品。

And like completely different business models, different markets, different teams you'd have to build, different products you'd create.

Speaker 0

所以我们最终还是碰上了真正的分岔路口。

So we did eventually run into, know, effectively a fork in the road.

Speaker 0

经过几个月的讨论、评估机会,大家对下一步该怎么做看法不一,最后我们果断转向了企业市场。

And after a few months of kind of debating it out and assessing the opportunities and people kind of having pretty different views on what to do, we eventually pivoted kind of very forcefully into the enterprise.

Speaker 0

我们几乎断绝了所有其他路径,只保留了少数几个仍想保留的免费增值功能,面向企业用户。

We almost burned every boat other than a couple that we still wanted a freemium model in the enterprise.

Speaker 0

我们希望知识工作者能注册使用,但我们坚定地要把商业模式锁定在企业端。

We wanted you to be able to sign up as a kind of knowledge worker, but we very firmly wanted to make it an enterprise only business model.

Speaker 0

其实我是最不情愿的那个,也是最后一个才被说服转向的企业方向。

And I was actually the most reluctant and the last one to be convinced to pivot.

Speaker 0

要给其他联合创始人和一些早期员工点赞,他们似乎更有信心。

So kind of credit to the other founders and some early employees that I think had more conviction.

Speaker 0

但一旦我们全体达成了共识,事情就变得非常清晰了。

But once had once we collectively had conviction that it was very straightforward.

Speaker 1

关于这个决定——企业市场还是消费市场,有一点我想聊聊。

One thing on that decision, enterprise versus consumer.

Speaker 1

Dropbox,你觉得他们最初是走消费路线的吗?

Dropbox, obviously, I think do they would you say they went the consumer route initially or no?

Speaker 1

现在回头看,你能说清楚吗?比如,哪个才成了十亿美元级别的公司?

Because, like, you know, can can you look back now and say, oh, you know, one's this billion dollar company?

Speaker 1

Dropbox 现在估值六百亿美金。

I think Dropbox is, a $6,000,000,000 company.

Speaker 1

而我们呢,刚不到四百亿。

You guys are just under four.

Speaker 1

现在回头看,既然已经看到了整个过程,你觉得当初那个决定是对的吗?还是说这太简单化了?

Like, in retrospect, now that you got the benefit of, like, seeing it all play out, was that the, you know, was that the right move, or or is that overly simplified?

Speaker 2

大家好。

Hey, everyone.

Speaker 2

简单说一下。

Really quick.

Speaker 2

如果你喜欢这期关于CEO话题的内容,比如如何授权、跟团队进行艰难的对话、招聘之类,那我有个东西要推荐给你。

If you're enjoying this episode on CEO stuff, so delegating, having hard conversations with your team, hiring, then I've got something for you.

Speaker 2

HubSpot 的团队专门整理了一套最佳实践,都是Shaan和我平时在公司里实际用的,他们做成了一个特别容易读、容易懂的指南。

So the team at HubSpot, they actually went and put together a bunch of best practices that Shaan and I use in our own companies, and they put it together in something that's really easy to read and understand.

Speaker 2

如果你想省下十年的烦恼和心酸,那就一定要去看看。

And so if you wanna just save yourself ten years of headache and heartache, then you should check it out.

Speaker 2

要是我们早点有这个就好了。

I wish we had this a long time ago.

Speaker 2

它真的会帮到我很多。

It would've helped me a lot.

Speaker 2

但你的屏幕上应该有个二维码可以扫描,或者描述里有个链接。

But there should be a QR code on your screen that you can scan or a link in the description.

Speaker 2

去看看吧。

So check it out.

Speaker 2

完全免费,而且特别棒。

It's totally free and totally awesome.

Speaker 0

对我们来说,这确实是正确的决定,考虑到我们当时的情况。

Well, it was definitely the right move for for us and where we were.

Speaker 0

我们当时算了一笔账,觉得谷歌必须掌控消费者端。

You know, the way we kinda did the math was Google had to own the consumer.

Speaker 0

我们早就看出Google Drive的前景不太乐观了。

You know, we we saw the G Drive kinda writing on the wall.

Speaker 0

他们肯定会把它和Gmail打包在一起,大多数用户也就接受这种组合了。

They would wanna bundle it with Gmail, and most consumers would sort of be satisfied with that.

Speaker 0

后来还有iCloud,再后来是OneDrive。

And then iCloud added on top of that and then OneDrive.

Speaker 0

所以当时的消费者市场简直就像个死亡陷阱。

And so like the consumer really looked like a total kind of death pit.

Speaker 0

而Dropbox的表现远超我的预期,如果单从经济角度来分析,我原以为商品化会带来更严重的冲击。

And Dropbox, would say performed far better than I would have estimated if from just a pure like economic standpoint, I would have thought that the commoditization would have been much more impactful.

Speaker 0

他们在这方面的执行力真的值得称赞,毕竟打造出了一个世界级的产品。

So huge kudos to them on their execution and just, you know, obviously building a world class product on that front.

Speaker 0

我们当时非常清楚,唯一能让我们不倒闭的办法就是专注企业市场,因为我们坚信,时间一长,消费者领域一定会变得过于竞争和同质化。

What we were very clear on was the only way that we would not go out of business was by being enterprise because we just were we were too convinced that over enough time that the consumer space would just be too competitive and too commoditized.

Speaker 0

所以我们不仅对这个决定感到无比满意,而且我认为,这几乎是唯一能带来真正成功的出路。

So not only are we, you know, fantastically happy with the decision, but I think it was the only outcome that would have produced really any form of success.

Speaker 0

如果再给十年时间,我认为在这个领域里,作为一家独立公司想要做大做强,唯一的路径就是聚焦企业市场。

And then I think over the long term, like, let's just say we had another ten years to the timeline, I think the only way to build a very large business as an independent company in this category is by being enterprise focused.

Speaker 0

因为毕竟,人们在管理数据、保护数据、关注数据在工作流程中的合规性上愿意花钱的地方,主要还是在企业端。

Just because like, you know, where most dollars going to go for managing data, securing data, kind of caring about how it's governed in a workflow, it's going to come from businesses.

Speaker 0

从这个角度看,我们在AI领域也能学到类似的教训——我认为,未来AI领域的大部分投入最终都会来自企业。

And there's actually, I think relevant lessons as we look at the AI space is I think most dollars in AI will eventually be enterprise dollars.

Speaker 0

消费领域当然也会有很棒的结果,这没得说,毕竟还是有办法在消费领域做起来的。

There'll fantastic outcomes in consumer, no question, because there's some ways to build consumer businesses out of this.

Speaker 0

但总的来说,智能的价值体现在哪里呢?

But by and large, where's intelligence valued?

Speaker 0

它一定会在企业市场。

It's going be in the enterprise.

Speaker 0

就像软件的价值在哪里一样?

So just as where is software valued?

Speaker 0

也在企业市场。

It's in the enterprise.

Speaker 0

而大部分科技资金也都是流向这里。

And that's where where most dollars of of technology go.

Speaker 0

除了消费科技领域那几家靠广告赚钱的公司之外。

And other than, you know, three companies that make money on advertising in in consumer tech.

Speaker 2

跟你聊天真有意思,因为你只比Shaann和我大几岁。

You're fun to talk to because you're only a few years older than Shaan and I.

Speaker 2

我们俩分别是37岁和38岁,但我觉得你真的领先太多了。想当年我们19岁、21岁的时候,你都上杂志封面了,简直就是标杆人物。

We're 37 and 38, But I feel like you're so much further I mean, when when we were both, like, you know, 19 or 21 years old, you were on the cover of magazines, and you were like the poster child.

Speaker 2

那时候你和凯文·罗斯就是那种一看就能成事的人。

It was like you and Kevin Rose was like, you know, you could make it.

Speaker 2

对我来说,那会儿……

For for me, it

Speaker 0

我真正痴迷的是我们退学后搬去硅谷的那段日子。

was actually the thing I was obsessed with was when we moved to we dropped out, we moved to Silicon Valley.

Speaker 0

你还记得吗?那时候你们俩应该才十七八岁吧,但那时候萨姆·阿尔特曼已经在Looped了,简直……

And like, if you remember, like, you guys would have been just too young, maybe like 17, 18, but like it was like Sam Altman was with looped was like

Speaker 2

他穿的是高领衬衫。

His top collar.

Speaker 2

双层领子?

Double collar?

Speaker 0

对。

Yes.

Speaker 0

那时候在硅谷,就该是这种人。

That was the person to be in in the valley.

Speaker 0

我的意思是,除了扎克伯格和……

I mean, other than, you know, Zuck and

Speaker 2

顺便说一句,看起来一点都没变。

It looks exactly the same, by the way.

Speaker 1

说到底,二十年后,还是得是这种人。

Mean, it's the person to be again twenty years later.

Speaker 2

我们毕竟也长大了一点。

Well, we, like, grew up a little bit.

Speaker 2

看你一路走来,一直特别有意思。

Like, watching you is really it's been always really fun.

Speaker 2

但我听说你年轻时,有人出巨资想收购你的公司。

But I heard some crazy stories about how you got offered all this money at a very young age to sell the company.

Speaker 2

我总在想,要是换作我,我会怎么选?

And I've always put myself in that position where I'm like, what would I do?

Speaker 2

当然了,你之所以是你,我之所以是我,大概是因为我可能会接受那份offer。

And of course, like, the reason you are you and I am me is because I probably would have taken it.

Speaker 2

说实话,我可没你那么沉得住气。

Like, yeah, like I wouldn't have had the poise, like you have had.

Speaker 2

那你第一次收到收购要约的时候多大年纪?

But how old were you when you first started getting acquisition offers?

Speaker 2

能跟我们讲讲吗?当时那么年轻,面对一笔能改变人生的钱,是什么感觉?

And like, can you tell us some of the stories of what's that like to be such a young person, and like facing like this life changing amount of money?

Speaker 0

当然可以。

Sure, yeah.

Speaker 0

我们刚开始的时候,都从大学退学了。

Well, when we first started, we dropped out of college.

Speaker 0

当时我们四个人住在伯克利,一起工作,突然接到了雅虎的电话。

It was four of us living and working in Berkeley, and we got a call from Yahoo.

Speaker 0

是雅虎的企业发展团队打来的,就是那个负责收购Flickr的团队。

And it was the corp dev team at Yahoo that had basically the team that had more or less just been responsible for buying Flickr.

Speaker 0

那时候有个产品,叫 Yahoo! Briefcase,是九十年代末到两千年初的。

So there was this product that was like in the late nineties, early two thousands called the Yahoo!

Speaker 0

Briefcase。

Briefcase.

Speaker 0

它算是我们之前的前辈产品。

And it was sort of one of our predecessors.

Speaker 0

那是个在线存储服务。

So it was an online storage, kind of product.

Speaker 0

你可以在 Yahoo! Briefcase 里存大约五十兆的数据。

But it was like you could store maybe like 50 megabytes of data in Yahoo!

Speaker 0

Briefcase。

Briefcase.

Speaker 0

而我们终于做到了,用户能在线存储整整一个千兆的数据。

And for us, we had finally achieved a gigabyte of storage that you could have online.

Speaker 0

我们算是 Yahoo! 的现代化版本,更简洁、更快、更容易用,也更与时俱进。

And we were like the modern, simpler, faster, easier, kind of more up to date version of Yahoo!

Speaker 0

Briefcase。

Briefcase.

Speaker 0

后来公司发展团队找上了我们。

So we got called in by the corp dev team.

Speaker 0

对我们来说,这简直是人生中最重要的一刻。

And for us, we were like, holy shit, this is the biggest moment of our lives.

Speaker 0

我们当时一直在讨论,到底愿意接受多高的收购价。

And we were like debating like what acquisition price would we be willing to take.

Speaker 0

我觉得我们敢想的最大数目,也就是五百万到一千万美元,我们就觉得这已经很理想了。

And I think like probably the most we could have ever imagined was like 5,000,000 or $10,000,000 And we were like, you know, that's our price.

Speaker 0

五百万美元,我们绝对会接。

We'll we'll we'll we would definitely take 5,000,000.

Speaker 0

你懂的。

You know?

Speaker 1

当时是不是就心想,行吧。

Was it was it like, alright.

Speaker 1

三的时候,大家大声报个数字。

On three, everybody say a number out loud.

Speaker 1

一百零二美元,三千七百万美元。

$1.02, $37,000,000.

Speaker 0

我觉得我们连想都不敢想那么多。

I I think I think we we didn't even have enough.

Speaker 0

我们怕一说出来就会惹来坏运气。

We probably felt we would jinx it if we even did that.

Speaker 0

所以那会儿完全是认真讨论的态度。

So it was more like a very serious discussion.

Speaker 0

我们开着一辆破得快要散架的尼桑小面包车,去了雅虎总部。

So we drove down to Yahoo corporate headquarters in a Nissan minivan that was totally breaking falling apart.

Speaker 0

然后开了场正经的会议。

And did a serious meeting.

Speaker 0

我们把整个战略方案都展示了出来。

We presented our whole strategy.

Speaker 0

然后我们把产品过了一遍。

And we went through the product.

Speaker 0

说实话,我不太记得了。

And I don't know.

Speaker 0

我真想不起来了。

I don't remember.

Speaker 0

事情有点模糊,但大概两周后,我们收到一封邮件,说跟我们见面很高兴。

It's very hazy, but somewhere on the order of probably two weeks later, we just got like an email saying, it was really nice meeting you guys.

Speaker 0

谢谢你们专程过来。

Thank you for coming by.

Speaker 0

我们心里其实早就盘算过,要是公司卖了,能卖多少钱。

And and we had done all this buildup in our heads of like, what would the number be that that we would sell the company for?

Speaker 0

不管哪个数字,我们都会高兴得不得了。

And and again, any of those numbers, we would have been the just ecstatic about taking.

Speaker 0

这事儿挺有意思,我们确实拒绝过一些报价,但也有很多时候,其实只要当时那个早期报价一出来,我们立马就答应了。

So it's it's one of these things where it's like, you know, we we we have turned down offers, but we've also been in situations where we totally would have taken, you know, that that very early offer and just taken it off the table.

Speaker 0

后来我们规模扩大了,因为各种问题都经历过一遍。

And then later as we scaled because we've had every problem thrown at us.

Speaker 0

有融资轮次根本没谈成,彻底黄了。

We've had rounds that didn't happen and just like totally busted rounds.

Speaker 0

我们还两次靠投资方提供过桥贷款撑过来。

We've had to be bridge loaned by our investors twice.

Speaker 0

所以那段旅程里,只要有人来提收购,我们大概都会接受。

So there are definitely parts of the journey where we would have if anybody has shown up with any offer, we would have accepted it probably.

Speaker 0

但事情往往就是这样,真有人上门出价时,你脑子里的化学物质全变了。

And then as these things go, like when people do actually show up for offers, get you're like chemicals in your head are totally different.

Speaker 0

你会想,天啊,我们还得继续干下去。

And you're like, Oh my gosh, like we're just got to keep doing this.

Speaker 0

我们遇到过最典型的一次,是一次非常认真的洽谈,从财务角度看,任何结果我们都该满意,但那时候我们才二十出头,刚过二十岁。

And so, probably the most classic one that we faced was a very kind of serious interaction where we would have, you know, been, I think, quite happy about the outcome on any kind of financial measure, but we looked at the situation and we were maybe our mid-20s early to mid-20s at the time.

Speaker 0

我觉得这事现在很多人都写过了,但大概率大家都差不多:当你真静下心来,从理性角度仔细算一遍,会觉得,哦,这么多钱,确实挺诱人的,等等。

And I think this is now like well documented by a bunch of people, but I think it kind of just happens probably pretty uniformly, is like you just you like if you really deeply process it and like in a very intellectual sense, and you're like, okay, this much money, like this is super interesting, you know, etcetera.

Speaker 0

然后你就开始想,两年后、五年后、十年后,自己到底会做什么?

And then you like start to play out like, what am I going to do in two years from now or five years from now or ten years from now?

Speaker 0

我们其实觉得,大概率还是会做点别的,只为重新回到现在这种状态。

We basically just process like we would probably be doing something just to get back to exactly where we are now.

Speaker 0

我们每个人在新公司待超过五年,这种可能性很小。

Like, it's unlikely that we're going to work at new company for more than five years each.

Speaker 0

因为所有被收购的朋友们,早就离开被收购的公司了。

Like, so that's not going to happen because everybody, every one of our friends that had gotten acquired had already left their acquired company.

Speaker 0

所以,这条路基本不可能走通。

So like, that was probably not going to happen.

Speaker 0

于是你只能面对现实,发现自己其实只想尽一切努力,重新回到眼下这种境况。

So then you just look at it and you're like, okay, well, you're probably trying to do everything you can just to get back to this exact situation.

Speaker 0

当然,现在手头的钱更多了。

But of course, you have more cash.

Speaker 0

这显然是好事。

That's obviously positive.

Speaker 0

但现在我们已经身处这个境地了。

But now we're in this situation.

Speaker 0

我们一路走来,早就突破了所有原本以为不可能的障碍,既然如此,为什么不继续加码呢?毕竟我们依然相信,这个市场的潜力是现在的百倍之大。

We've already defied all the odds of getting here in the first place all the things that kind of got in our way, like, why don't we just continue to double down on this, given that we still believe the market is still 100 times larger?

Speaker 0

于是这变成一个非常理性的决定:眼前这个市场,到底还有多大的空间在等着我们?

So it became this very kind of calculated decision, which is, what's the amount of kind of, you know, how big is this market still ahead of us?

Speaker 0

我们认为,空间非常大。

We thought very large.

Speaker 0

我们喜欢这种复利式的成长方式吗?也就是每天、每周、每月,都在让产品和策略变得更好?

Do we like our kind of compounding kind of, you know, approach where we think we're getting better every day, every week, every month at our product and our strategy?

Speaker 0

我们知道,前方会有重重阻力和激烈的竞争,这条路绝不会轻松。

We know that there's going to be a lot of headwinds and a lot of severe competitive pressure that we're going to face, so it's not going to be easy.

Speaker 0

最后,我们基本上是用贝索斯的‘最小化遗憾’框架来权衡:未来回看,哪种选择会让我们更后悔?

And then it basically just came down to like, the kind of Bezosian regret minimization framework of like, what thing are we going to regret more or less?

Speaker 0

我们最终说服自己:比起放弃这个机会、从头再来,我们更后悔的,是不继续走下去,错过接下来的牌局和更大的增长可能。

And we at least we convinced ourselves that we would more regret not continuing and just seeing the next set of cards and keeping on scaling more than we would regret sort of turning down this offer and having to start over.

Speaker 0

我不确定这是否真的成立。

I don't know if it's actually true.

Speaker 0

说真的,我们到底会后悔什么呢?

Like, what would we have really regretted more?

Speaker 0

但这就是当时的决定。

But that was the decision.

Speaker 0

这过程真是让人心如刀绞。

It was gut wrenching.

Speaker 0

比如,我们四个一起出去开了个会。

Like, we did an off-site with the four of us.

Speaker 0

那时候

How old

Speaker 2

你们多大?

were you guys?

Speaker 2

那个报价是多少?

And how much was the offer?

Speaker 0

我们那时候二十多岁。

We were in our mid-20s.

Speaker 0

大概有两个人是二十五、二十四、二十三岁左右。

So probably two of us were like 25, 24, 23.

Speaker 0

我们没具体说offer多少,但大概在五亿美金上下吧。

And we don't really talk specifically about the offer, but call it like in the half 1,000,000,000 range.

Speaker 2

天啊。

Wow.

Speaker 2

这简直太惊人了。

That's pretty sick.

Speaker 1

那你们当时有没有通过二级市场套现一点,至少万一项目黄了,还能有点保障,还是说根本没考虑这个?

And that's and were you guys taking secondary along the way to kind of at least have have some some of that regret minimization if it all blew up that, like, at least we we got, you know, a safety net here or no safety net?

Speaker 0

没到能算保障的程度。

Not safety net levels of of secondary.

Speaker 0

那时候硅谷的环境跟现在完全不一样。

So this was a very different time period in the valley.

Speaker 0

那时候才刚进入2010年代初期。

So this was very early 2010s.

Speaker 0

那时候二手股权还没现在这么流行,资金规模也远没这么高。

And secondary was not neither in fashion as much as it is now, nor were the amounts of capital the same level.

Speaker 0

那时候大家能安心点租个房子就不错了,哪敢说自己的决定有多稳妥。

So I think it was like people could feel better about the apartment they were renting as opposed to, like, we're, like, good on the decision.

Speaker 2

你们就像科技界的提托·奥蒂兹,就像早期的UFC选手,出场费一千块,赢了再加五百。

You were like the Tito Ortiz of tech, like, tech, you know, like, you know, the early UFC guys, they got paid, like, a thousand dollars to show up and $500 if they won.

Speaker 2

他们把这项运动捧红了,现在可不一样了。

And, like, they, like, made it popular, and then now you Totally.

Speaker 2

对,完全不一样了。

You Yeah.

Speaker 2

但你们当时就在那儿。

Except you're there.

Speaker 1

那些人现在被载入名人堂,可脸的左边却再也看不见、说不了话了。

They're, like, being honored in the the hall of fame, but they, like, can't see or talk to the left side of their face anymore.

Speaker 0

说实话,如果非得找一个能形容我创业生涯的比喻,那就非它莫属了。

Honestly, if there's like any analogy that works for my entrepreneurial life, it would be that.

Speaker 0

我们可是把所有你能想到的糟糕做法都亲身经历了一遍。

So but we have had to grind through every every worst practice that you could imagine.

Speaker 0

能活到今天讲出这些经历,已经算不错了。

And I mean, we've lived to tell the tale, so.

Speaker 1

你的投资组合也相当惊人啊。

You have a pretty insane investment portfolio too.

Speaker 1

让我看看。

Let me see.

Speaker 1

Stripe、Figma、Robinhood、Airtable、Instacart、Plaid——

Stripe, Figma, Robinhood, Airtable, Instacart, Plaid.

Speaker 1

这投资组合可真够厉害的。

Like, that's a a pretty baller portfolio.

Speaker 0

其中可能有两个项目我记混了。

Might be there might be some hallucination on two of those.

Speaker 1

好吧。

Okay.

Speaker 1

也许查德,你骗了我。

Maybe Chad, you lied to me.

Speaker 0

我觉得那些品牌可能在某些嵌入空间里聚类得不错。

I I think I I may I I there's some good embedding space clustering of some of those brands.

Speaker 0

可惜的是,我在种子轮时认识了戴伦·菲尔德。

Unfortunately so I met Dylan Field in the seed round.

Speaker 0

他真是个很棒的年轻人。

And what a lovely character and kid.

Speaker 2

你给他发过‘很高兴认识你’的邮件吗?

Did you send him a nice to meet you email?

Speaker 2

就是像以前用雅虎邮件那样联系他?

Like you Yahooed him?

Speaker 0

我确实用雅虎邮件联系过他。

I Yahooed him.

Speaker 0

我觉得我在跟进上可能比平时好那么百分之三吧,但我见了他之后,完全没法理解他讲的东西。

I think I was I hope I was like 3% better at the follow ups, but I met him, and I did not have the creative imagination for what he was talking about.

Speaker 0

我本来应该能理解的,因为我本来就相信所有东西都该基于云。

And I obviously should have, because I believe in cloud based software for everything.

Speaker 0

他说设计师们将来会实时协作做设计。

And he was like, designers are going to do real time collaboration on stuff.

Speaker 0

我当时就想,这我真没把握。

And I was like, I don't know, man.

Speaker 0

我们不是一直把图片做得挺好的吗?

Like, we kind of make images fine.

Speaker 0

我那时候对这个项目特别不看好,这确实害了我。

So I was like very like, I was a huge on the pitch and definitely to my detriment.

Speaker 0

但说实话,那只是我后来的幻想。

But unfortunately, that would be a hallucination.

Speaker 0

我没早点加入Figma,不过其他几个项目我倒是跟上了。

So I didn't get on Figma early enough, but a few of those, yes.

Speaker 1

哪个更成功一些?

What's worked out better?

Speaker 1

是Box的股权,还是天使投资组合的股权?

The Box equity or the Angel portfolio equity?

Speaker 1

快追上了吗?

Are we getting close?

Speaker 1

比如我们的播客被HubSpot收购了,HubSpot的Darmesh经常来,他大手笔投资了OpenAI,我们都觉得,老兄,你从这笔投资赚的,可能比你这三十年折腾HubSpot赚的还多。

Because, for example, we have the podcast got bought by HubSpot, and Darmesh from HubSpot comes on a bunch, he made a huge bet into OpenAI, and we're like, dude, you're gonna make more off of that than you did in this, like, thirty year odyssey of HubSpot.

Speaker 1

他是这么说的。

He's like, yeah.

Speaker 1

大概吧。

Probably.

Speaker 0

幸运的是,至少在其他方面,Box还是领先。

Fortunately, at least for other factors, Box is still ahead.

Speaker 0

但我本该做的一件事,是对我们所有上游供应商做对冲。

But the big thing I should have done is hedged on all of our underlying suppliers.

Speaker 0

我们是希捷和西部数据最大的客户之一。

We're like one of the biggest customers of like Seagate and Western Digital.

Speaker 0

所以我们能清楚看到支撑这一切所需的整个技术栈。

And so, like, we could see the stack that you would need for all of this.

Speaker 0

你们有没有关注过闪迪的股价?这简直是他们历史上最疯狂的一波涨势。

And and it's I don't know if you guys have watched, like, the SanDisk stock, but, like, this is the the just the most insane, you know, just set of run for these guys.

Speaker 2

我不太明白你们在说什么。

Don't know what you guys are talking about.

Speaker 2

闪迪不是那种老掉牙的公司吗?

What what Sandisk is like an old

Speaker 1

内存股的股价都疯了。

memory stocks have gone bananas.

Speaker 1

对吧?

Right?

Speaker 2

闪迪是八九十年代的软件公司吗?

Is it Sandisk like a like a eighties or seventies software?

Speaker 0

SanDisk过去两年涨了大概三千百分比吧?

Sandisk is up about, what, 3000% maybe in the past two years?

Speaker 2

我记得SanDisk。

I remember SandDisk.

Speaker 2

他们以前做软盘的。

They made like floppies.

Speaker 2

对吧?

Right?

Speaker 0

他们什么产品都做过。

They they they made everything.

Speaker 0

说实话,要是没有SanDisk,我们可能根本发展不起来。

And they I mean, we probably wouldn't exist without SandDisk.

Speaker 0

USB闪存盘可以说是推动我们转向云端的关键因素之一。

So USB thumb drives were like one of the one of the catalyst for, okay.

Speaker 0

我们干脆就把所有东西都迁到云上吧。

We should just like move that to the cloud.

Speaker 0

所以如果你只是因为喜欢U盘就买了SanDisk的股票,那你现在

So if you just bought Sandus stock, like, on just because you were really into USB thumb drives, you would

Speaker 2

早就赚翻了。

be doing fantastically well right now.

Speaker 2

你有没有注意到那些因为身处这个生态、或者成为我们的客户、或者我们是他们客户而崛起的公司?

Have you seen any cool so you're talking about, like, the the companies that have gotten big because you've been in the ecosystem, or they've been customers, or you've been customer customers.

Speaker 2

你还看到过哪些公司,是早期因为成了我们的客户才发展起来的?

What else did you see early on because they were customers?

Speaker 0

我投资过的公司,远比这些要多。

I mean, way more than I've invested in.

Speaker 0

但你想啊,如果你回顾我们过去二十年的技术栈,把栈里用到的每一家公司的股票都买一遍,光是这个组合,就已经相当于你的指数基金了。

But, you know, I think if you just looked at probably even our own tech stack over twenty years, and you just bought the stocks of what our tech stack represented, like that portfolio alone would be, you know, you would have Every Your warrant index, exactly.

Speaker 0

这其实也是现在硅谷普遍的一种现象——你只要看看工程师们在用什么工具,就能大概猜到未来的发展方向。

And then that's actually, I mean, that's sort of generally a phenomenon right now in the Valley, which is you can kind of just see like, you can generally see like what are the engineers using, and that tells you quite a bit about the future.

Speaker 0

当然,这种信号偶尔也会有误判,但我觉得有九成以上的准确率,足以给你提供大部分投资参考了。

Now, there could be some misreads in the signal there, but I would say within 90% accuracy, it's going to get you like most of the investment advice you need.

Speaker 1

这其实是个被严重低估的策略。

It's a pretty underrated strategy.

Speaker 1

我管这叫投资你的利润表,因为你只要去看看那些支出项目就行了。

I I call it investing in your p and l because you just go look at the expense items.

Speaker 1

我是在我们运营一家科技公司的时候学到这一点的。

And, like, I learned this when we were doing a tech company.

Speaker 1

情况完全一样。

Same thing.

Speaker 1

比如 PagerDuty、Elasticsearch,还有 Compass、Slack 这些工具。

It like, oh, PagerDuty and Elasticsearch and all all these Compass Slack.

Speaker 1

我们当时是 Slack 的前一百个团队之一。

You know, we were one of the first 100 teams on Slack or something.

Speaker 1

就算我们那个粗糙的创业点子没成功,但至少我们发现了好多真正靠谱的基础工具,它们的创意都成功了。

And if, you know, our shitty startup idea didn't work, but, like, we we sure did identify a bunch of really great underlying tools whose ideas did work.

Speaker 1

我经营一家电商公司,电商这行特别残酷,利润率很低。

I own an ecommerce business, and ecommerce is pretty brutal industry, like, pretty low margin type of business.

Speaker 1

但我把所有利润都投进了Shopify和背后的电商基础设施,结果特别好。

But I just funneled all the profits into Shopify and the underlying, like, e commerce stack, and I've done great.

Speaker 1

说实话,我在这些工具上赚的钱,比做主业还多。

You know, I've made more money there than I did in the the actual business itself.

Speaker 1

但要不是亲身经历过那段煎熬,我也不会真正理解这个生态,更不会知道哪些工具是无论如何我都不会换的。

But, like, I also wouldn't have understood that ecosystem and, like, who you couldn't pay me to switch off of had I not like gone through the pain of being there.

Speaker 0

是的。

Yeah.

Speaker 0

这挺有意思的。

It's interesting.

Speaker 0

有趣的是,这类数据其实对每个投资者都是公开的。

The funny thing is like this data is basically out there for every investor.

Speaker 0

我觉得这些信息还没被充分挖掘和利用。

And and I I do think that the it's probably not kind of leveraged enough.

Speaker 0

不过话说回来,大多数最佳实践,工程师们很快就能掌握。

But yeah, I mean, most of the best practices are just well known by engineers very quickly.

Speaker 2

这确实是个很难想清楚的问题,Shaan,当你有个小生意,但感觉它可能很快就会壮大。

That's a really challenging thing to think about, Shaan, when you're like, well, I have this business that's like a small business that's probably gonna grow quickly.

Speaker 2

可你又会想,也许把钱投进那些已经很大的公司能赚得更多,心里还觉得,这公司都太成熟了。

But but then you think, like, could somehow make more investing in this already big business, and in your head, you're like, well, it's it's it's incredibly matured.

Speaker 2

它怎么可能再增长了呢。

Like, it it can't, like, grow more.

Speaker 2

现在每个人都有这样的故事。

Like, everyone has that story now.

Speaker 2

以前是优步。

Originally, it was Uber.

Speaker 2

现在是SpaceX。

Now it's SpaceX.

Speaker 2

我们本来都能在SpaceX估值八百亿的时候投资,可你当时会觉得,这太疯狂了。

We all could have invested that in SpaceX when it was worth $80,000,000,000, and you're like, this is insane.

Speaker 2

根本不可能。

No way.

Speaker 2

你有没有看到那个

Did you see there

Speaker 1

最近有个演示文稿,他们做了个分析,结论是肯定的。

was a a slide deck recently, like, think, put it out or or they did this analysis, which was Yes.

Speaker 1

从大概1亿美元,

Going from oh, do do remember the exact was like 1

Speaker 0

涨到100亿美元,再涨到1000亿美元,我想是这样。

to $101 then $10,000,000,000 to $100,000,000,000 I think.

Speaker 1

对,你可能会觉得,这种增长更有可能,而且来得更快。

Yeah, you're like more likely, and you get there faster.

Speaker 1

真是没想到。

It's like, oh.

Speaker 0

不过,有些情况确实很难判断,因为现在的环境实在太热了。

Some of these things, though, are a little bit tough simply because pretty kind of feverish environment.

Speaker 0

所以,我们该怎么去合理评估眼下这些估值倍数呢?

So, it's always hard to like, how do you normalize for the particular multiples that we're seeing?

Speaker 0

这算是一种可持续的投资策略吗?还是说,现在只是恰好处于一个回头看特别有效的阶段?

And is that like a sustainable investment strategy versus right now, we're in a moment where that is kind of working when you look at it backwards.

Speaker 0

不过,说实话,我当初想到这个的时候,真的觉得挺反直觉的。

But, yeah, that that was that was definitely counterintuitive when I thought.

Speaker 1

喂。

Hey.

Speaker 1

咱们先休息一下。

Let's take a quick break.

Speaker 1

你有没有过这种感觉?策略定了,brief写好了,大家都达成一致了,结果才发现还得有人坐下来把所有内容实际做出来?

You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content?

Speaker 1

这个人通常就是你,而且明天就要交稿了。

That someone is usually you, and it's due tomorrow.

Speaker 1

不过,HubSpot的Breeze助手能帮上忙。

Well, the Breeze assistant from HubSpot can help.

Speaker 1

它直接集成在HubSpot里头。

It works right inside HubSpot.

展开剩余字幕(还有 480 条)
Speaker 1

你可以用你的品牌语气,结合真实的客户数据,起草活动文案、博客文章和邮件。

You can draft campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data.

Speaker 1

所以你做的不只是内容。

So you don't create just content.

Speaker 1

你做的是能带来转化的内容。

You create content that converts.

Speaker 1

去了解一下 hubspot.com,这是为成长型企业提供支持的智能客户平台。

Check out hubspot.com, the agentic customer platform for growing businesses.

Speaker 1

你还有没有其他比较反直觉的观点?比如,彼得·蒂尔问过,你相信什么但别人大多不认同?

You you have a couple other kind of contrarian you know, you have a good answer to the Peter Thiel question of like, what do you believe that few others would agree with you on?

Speaker 1

我念几个给你听。

I'll read you a couple of them.

Speaker 1

你基本上对就业市场持乐观态度。

You know, you're basically, like, bullish on the job market.

Speaker 1

大多数人觉得有了人工智能,我们的工作都要没了。

I think most people think with AI, all our jobs are gone.

Speaker 1

你却说,不会的。

You're like, no.

Speaker 1

对就业市场持乐观态度。

Bullish on the job market.

Speaker 1

其他人觉得有了AI,我们都会越来越少工作。

Other people think with AI, we're all gonna be working less.

Speaker 1

埃隆说过类似的话,还有几个人也这么认为,你知道的,他们说——

I think Elon has said this and a few others, like, you know, you know, hey.

Speaker 1

说什么每周都是四天周末之类的。

Here here comes the four day weekend every weekend or something.

Speaker 1

你却说,不会的。

You're like, no.

Speaker 1

我们会工作得更多,而像SaaS这样的软件公司会发展得很好。

We're gonna be working more, and that software companies, like the SaaS companies, are gonna do well.

Speaker 1

所以,就业、努力工作、软件公司——这三样东西,大多数人我觉得都挺看衰的。

So, you know, jobs, work hard work, and and software companies, three things that most people, I think, feel pretty bearish on.

Speaker 1

你有不一样的看法。

You have a different opinion.

Speaker 1

你能说说你对这几点的看法吗?

You want to give us your take on each one of those?

Speaker 0

很多人觉得工作会消失,或者我们会干得更少,其实这种想法背后,是低估了人类的创造力和想象力,以为我们对新事物的需求是有限的。

You know, so much of the idea that jobs go away or that we do less, you know, has to come from a place of effectively your short, just human creativity and ingenuity, and the idea that there's sort of, we don't have an insatiable appetite for more and new things.

Speaker 0

但我看到的证据很少,表明我们不再想去寻找下一个疾病的疗法,不再想体验新的娱乐形式,不再想推出新的消费品,或者不再想制作新的播客。

And I've just seen very limited evidence that suggests that we don't want to go and discover the next cure for the next, you know, niche problem that people have, or the next new form of entertainment people want to experience, or the next new consumer product that people want to go and sell, or the next, new podcast that wants to be created.

Speaker 0

如果你不相信这些会继续发生,那确实会认为,这种富足是用失业和减少劳动为代价换来的。

And so if you don't believe that that's going to happen, then sure, then you would basically believe we have that abundance sort of comes at the expense of jobs and of us doing things.

Speaker 0

这种观点的前提是,AI代理会包揽所有真正有用的工作,让我们闲到没什么事可做。

And that theory has to be that basically, the agents are going to do all of the effectively the useful work, which then frees us up so much that there's really not much else left.

Speaker 0

但我相信,不管好坏,我们总会找到办法给自己创造更多工作。

And I just think we will find a way to create a ton more work for ourselves, for better or worse.

Speaker 0

我的看法其实也没那么理想化。

Like, it's not obvious that my view is particularly like Utopian.

Speaker 0

说实话,某种程度上,马斯克的愿景,说句公道话,其实比末日论者更理想化。

Like, think, to some extent, Elon's vision, to his credit, is actually a far more Utopian one than the Doomers.

Speaker 0

挺讽刺的是,他们其实信的是同一种技术趋势。

It's actually funny, like, because they believe in the same underlying technology trend.

Speaker 0

他们俩都认为,如果把AGI的发展趋势推到极致,末日论者觉得这会毁灭人类,而马斯克则觉得我们会迎来一个一切都被替我们安排好的乌托邦。

So, they basically both believe in if you extrapolate out to AGI, then the doomers believe that destroys us, and Elon believes that we get this utopia where everything is just done for us.

Speaker 0

我嘛,暂时还没法下定论,可能站在第三种立场——既不是完全认同他们中的任何一个,而是觉得最终结果会更务实:我们会用这项技术创造出一批新的需求,然后去一一满足它们。

And I kind of am more just until proven otherwise, maybe just in a third camp, which is like it's like the same progress of maybe both of those two, but with more of a pragmatic outcome, which is like we use that technology to just then create a new set of needs that we have to go in all kind of support and fulfill.

Speaker 0

这世界依然会看重一大堆事情,清单长得不得了。

It's just like a very long list of things that the world is still going to effectively value.

Speaker 0

比如,人们还是会看重孩子面对面的教育。

Like the world is going to still value in person education for children.

Speaker 0

也会看重托儿服务。

They're going to value childcare.

Speaker 0

还会看重去餐厅吃饭,享受人与人之间的互动。

They're going value going to a restaurant and having human interaction.

Speaker 0

人们还是会看重去看一场演出。

They're going to value going to a show.

Speaker 0

人们会看重找一位财务顾问,他不仅对市场和你的需求有理解,还能参考其他十位客户的状况来帮你做判断。

They're going to value talking to a financial advisor that appears to sort of have some sense of the market and your set of needs, and also has 10 other clients that they can kind of triangulate with.

Speaker 0

或者找一位税务专家,出了错他得担责任,饭碗都可能不保,而不是一个随时能关掉的智能代理。

Or a tax professional that you can just like, you know is like accountable for if they get the thing wrong, like their jobs on the line versus like an agent that can be just shut off.

Speaker 0

所以你根本不清楚这些AI代理到底负不负责。

So, you're not really sure what accountability they have.

Speaker 0

正因如此,人类依然会留在决策环中。

So, like for all these reasons, like humans just stay in the loop.

Speaker 0

我觉得,我们每个人未来要做的工作只会更多,而不是更少。

So, I just think we end up having still a lot more work for everybody to do.

Speaker 0

至于每周工作四小时、四天的说法,其实暗含了一个前提:你得相信,只要行业内有家公司不实行四天工作制,它靠AI就能比你多产出20%到25%。

I would say then the four hour the four day work week thing also kind of suppose something different, is you basically have to believe that assuming that anybody in your sector decides not to do a four day work week, then that company with the power of AI will get 20% more or 25% more output than you will.

Speaker 0

那么,到底哪个行业会达成共识,规定所有公司都只能每周工作四天?

And so which market is going to basically have some kind of like collective agreement that says, no, our category, everybody in our industry is only going to work four days a week.

Speaker 0

所以这根本需要所有人达成一种共识,不可能有哪个角色突然决定:算了,我就多开发点软件吧。

So it's just like, it requires such a collective sort of like agreement on the part of everybody that you wouldn't then just like have some actor in the system decide, no, I'm just going to like, I will just ship more software.

Speaker 0

我就比你多拉点客户,结果整个行业又回到每周工作五天。

I will sell to more customers than you do, which then gets everything back to five days a week.

Speaker 0

所以,这种结果根本不太可能真的出现。

So, that's why it's like just very implausible for that outcome to really exist.

Speaker 2

你听这个。

So, check this out.

Speaker 2

有本书,Shaan,你一定会喜欢这个书名。

There's this book, Shaan, you'll like the name of this title.

Speaker 2

书名叫《如何活好每一天二十四小时》,是1908年写的。

It's called How to Live on twenty four Hours a Day, and it's a book written in 1908.

Speaker 2

你们真该读一读。

You guys should read it.

Speaker 2

特别有意思,我刚拿到这本书。

It's really cool, I just got it.

Speaker 2

这本书讲的是工业革命之后发生的事。

And it's all about what happened after the industrial revolution.

Speaker 2

当时出现了大量白领岗位的激增。

And there's this huge burst of white collar jobs.

Speaker 2

如今,数以百万计的美国人和欧洲人不再在工厂干活,而是从事这些白领工作。

And there's now millions of Americans, as well as Europeans who now are not in a factory anymore, and they're doing these white collar jobs.

Speaker 2

书里还提到很多家庭主妇,她们说:‘现在我不用手洗衣服了,用机器就行,空出好多时间。’

And then there's all these like housewives, this is in the book, and they're like, Well, now I don't launder our clothing with my hands, I use a machine, and I have all this time.

Speaker 2

白领们也觉得:‘我们确实多了不少空闲时间。’

And the white collar workers are like, you know, we have extra time.

Speaker 2

于是大家都开始问自己:既然现在有这么多空闲时间,为什么反而觉得比以前更忙了?

And they're all asking themselves, Well, if we have all this extra time now, why do we feel busier than ever?

Speaker 2

整本书的核心就是教你如何理解并充分利用这二十四小时,让每一天过得更充实。

And the whole book is how to make sense of, like, to, like, make your twenty four hour day, how to get everything you can out of it.

Speaker 2

它有点像一本关于效率提升的书。

And it's a little bit of like a productivity book.

Speaker 2

在

On the

Speaker 0

关于‘比以往更忙’这点,你认识的每一个初创公司创始人,现在都忙得不可开交。

busier than ever thing, I mean, it's every startup founder you've ever met right now absolutely is busier than ever.

Speaker 0

他们比以前没有AI的时候忙多了。

Like they're way busier than we were when before AI.

Speaker 0

原因在于AI是一种具有欺骗性的技术,它让你能轻而易举地同时启动无数个项目。

And the reason for that is because AI it's sort of like this deceptive technology because it like it lets you get started on so many things so easily.

Speaker 0

但你还是得把所有启动的事情做完。

But then you still have to complete all the things you started.

Speaker 0

你可能会想,我就先部署一堆智能代理吧。

And so you think that like, I'm just going to deploy all these agents.

Speaker 0

然后我就去酒吧放松一下,或者出去玩。

And then I'm going to like go to the bar or go hang out.

Speaker 0

可等这些代理完成任务后,总得有人来决定:接下来该怎么处理这些信息?

But like when the agents are then done, somebody still has to be responsible for like, what do I do next with that information?

Speaker 0

接下来我该怎么处理这个软件?

What do I do next with that piece of software?

Speaker 0

那个生成的视频片段,我又该拿它怎么办?

What do do next with that video clip that got created?

Speaker 0

所有这些最终还是得靠人来完成。

All of that becomes human work again.

Speaker 0

我觉得现在最沉迷AI的人,其实都被工作淹没了,因为我们给自己开了太多头。

So I think every single person that is the most AI pilled right now is just we're just drowning in work because we're kicking off way more work for ourselves.

Speaker 0

我们根本停不下来,因为现在启动这些任务实在太容易了。

And we can't ever get off that treadmill because of how easy it has become to just create this work.

Speaker 0

不知道在这通电话前一小时,我启动了两个流程,其实根本没必要我亲自动手,但我还是做了。

Don't know, an hour before this call, I kicked off two kind of processes that now I didn't even need to start, but I started them.

Speaker 0

现在我得再花一小时,去处理那些AI生成的结果。

And now I'm going to absolutely add another hour to my day because I'm going to go and do whatever the agent produced.

Speaker 0

我得去跟进所有这些后续工作。

I'm going go and follow-up with all that work.

Speaker 0

其实我根本没必要做。

Like and I didn't even have to.

Speaker 0

但就是因为太容易启动了,结果我自己又多了一堆活儿。

But but it was so easy to kick it off that now I've created more work for myself.

Speaker 0

所以以后每件事我们都这么干了。

So we're just going to do that for everything.

Speaker 1

你漏掉了一个关键点。

Here's the one thing you're missing.

Speaker 1

你没给它命名。

You didn't name it.

Speaker 1

这就是你的杰文斯悖论。

This is your Jevan's paradox.

Speaker 1

这正是你留下百年影响的机会。

This is your chance to live on for the next hundred years.

Speaker 1

我们需要‘莱维悖论’——事情越容易做,你干的活儿就越多,每天结束时也越累。

We need Levie's paradox as basically the easier it is to do work, the more work you'll do, and the more tired you'll be at the end of every day.

Speaker 0

是的

Yeah.

Speaker 0

我的意思是,如果我们真想这么搞下去,那就叫Levie法则吧,老兄。

I I I mean, if we wanna run with that, we can we can we can Levie's law, dog.

Speaker 0

别开玩笑了。

Come on.

Speaker 1

搞砸了。

Fumble down.

Speaker 0

我们不妨加点押头韵吧

We might as well get some alliteration in

Speaker 2

对。

there.

Speaker 2

是的

Yeah.

Speaker 2

所以我们这是在立个法则。

So We're making a law.

Speaker 2

你现在是不是在拼命工作?

Are you are you so you're working your ass off right now?

Speaker 0

是的,我在拼命。

I am.

Speaker 0

对。

Yeah.

Speaker 0

简直疯狂。

It's insane.

Speaker 2

我们最近请了一位Replit的CEO,他特别棒。

We had a Replitz CEO on recently, and he was amazing.

Speaker 2

他讲了个故事。

And he told told the story.

Speaker 2

Shaan说,这是他听过最真实的话。

Shaan's like, that's the realest thing anyone has ever said.

Speaker 2

还挺有意思的。

It was kind of funny.

Speaker 2

但他讲过一个故事,说在公司刚起步之前,他们曾整整好几年处在无人问津甚至濒临失败的状态。

But he told the story about how before they kind of took off, they're kind of in no man's land or even failing for like a handful of years.

Speaker 2

大家都听过那条员工发的Slack消息或者短信,上面写着:‘我们能聊聊吗?’

And everyone knows this Slack message or this text message from an employee that says, Hey, can we talk?

Speaker 2

他说,那时候我每天都能收到这么一条。

He was like, I got like one a day.

Speaker 2

所有人都在辞职,我的神经简直都快崩溃了。

And so everyone was quitting and like my nervous system was just crashed.

Speaker 0

是的。

Yes.

Speaker 2

我们每个人都会经历这样的周期,但你是怎么坚持了二十年,还能让自己的神经撑得住的?

And we all go through cycles of that, but how has your nervous system like kept up doing this for twenty years?

Speaker 2

因为你经历过太多疯狂的事了。

Because you've had some crazy shit happen.

Speaker 2

我记得好像还遭遇过一次恶意收购的企图。

I think that you had like a hostile takeover attempt.

Speaker 2

你提到过,曾经经历过几次过渡性的融资。

You said you've had like these bridge rounds happen.

Speaker 2

我的意思是,你经历的风浪实在太多了,按理说你早就不需要再这么拼了。

I mean, you've like been through so so much shit, and I would assume you don't need to be doing this anymore.

Speaker 2

你的身体是怎么扛住这些的?

How has your body handled this?

Speaker 0

我不确定身体有没有扛住,但从大脑的角度来说,这真的非常非常有压力。

Well, I don't know that my body has handled it, but but I'd say my from a brain standpoint, it's very, very stressful.

Speaker 0

我会定期去看心理治疗师,就为了帮自己平复焦虑的情绪。

I see a therapist just, like, to help me, like, calm myself down from an anxiety standpoint.

Speaker 0

就像阿马德说的,那些是最让人崩溃的Slack消息。

You know, to Amjad's, you know, kind of example, like, those are, like, the worst Slack messages.

Speaker 0

如果你要给各种压力事件排个序,关键人员离职绝对是顶级压力源——因为一个人走,马上就得应对四十个连锁反应。

There's, like, if you just ranked, of the stressful things, because you're just like there's like 40 implications when a key person leaves that you then have to instantly kind of cycle through.

Speaker 0

我可能一直坚持下来的原因,是觉得回报依然大于焦虑、压力和时间成本。

Probably the reason I keep doing it is because the upside still exceeds anxiety, and the stress, and kind of time cost, and

Speaker 2

那你的动力到底是什么?

But what's your upside?

Speaker 2

到这一步,应该不是为了钱了吧。

It's not money at this point, I would have to imagine.

Speaker 2

那到底是什么?

What is it?

Speaker 0

说白了,动力就是那种智力上的好奇和创造的兴奋感——亲手做出点东西,然后看到它真的被人们用起来,知道又能再往前推一步。

The upside is the, you know, for lack of any better explanation, is just like the intellectual curiosity and excitement of building something, and then having that thing be used in the real world, and knowing that like, you get to just move that forward another step.

Speaker 0

而且现在这种感觉更强了,因为别人开发的大部分新技术,我们都能拿来当基础继续往上搭。

And then right now, I'd say it's even amplified because most of the technology that is being built by everybody else ends up being something we can also build on top of.

Speaker 0

所以总有无穷无尽的新东西等着我们去探索、去参与。

So it's like there's an unending amount of things that we get to go and kind of play with and be a part of.

Speaker 0

要是每天干的都是同一件事,纯粹是熬日子,我可能撑个五年还行。

You know, if we were doing exactly the same thing every single day, and it was totally a grind over like, you know, I could probably pull that off for maybe five years.

Speaker 0

但要我连续干十年这种苦活,我真不确定自己能不能撑得住,不过五年大概还行。

I don't know that I'd be able to do like a decade of that, but like I could probably put in five years of just like total grind.

Speaker 0

但这不仅仅是枯燥的重复,还充满了刺激,因为新模型一出来,马上就来了。

But this is a grind plus just sheer adrenaline because boom, new model drops.

Speaker 0

这背后意味着什么?

What's the implication?

Speaker 0

它到底能做什么?

What can it do?

Speaker 0

它怎么发挥作用?

How does it touch?

Speaker 0

对我们来说,这特别吸引人,因为所有这些都离不开非结构化数据,而我们正好负责存储和管理这些信息。

Well, us, we love it because it all needs unstructured data and the information that we get to store and manage.

Speaker 0

不管是新模型、新的智能代理,还是整个领域的新动向,总有无穷无尽的东西等着你去探索、去深入研究。

And so whether it's new models, new agent work, what's happening in the landscape, there's just an unlimited amount of things that you can kind of bite into.

Speaker 0

正因如此,这件事才让人如此兴奋。

And that makes it very exciting.

Speaker 0

所以

So

Speaker 2

你差点就放弃了吗?

Have you almost quit?

Speaker 2

你最想退出的时候是什么时候?

When was the time you were closest to bailing?

Speaker 0

我本人从来不会选择退出。

I would never, like, personally bail.

Speaker 0

所谓的退出,可能就是你把公司卖了,或者被解雇了,但你也没去争。

So the bails that could exist would be like, you know, you kind of sell the company, or you like get fired, but you don't fight it.

Speaker 2

你从来没想过辞去CEO的职位吗?

You never thought about resigning as CEO?

Speaker 0

大概十九年前,准确说是十八年前,我一度怀疑:我真的是个CEO吗?

There was a moment like nineteen years ago, where eighteen years ago, where, you know, am I like a CEO?

Speaker 0

我还是更像个产品人?

Or am I like a product person?

Speaker 0

那是不是非得把自己逼成CEO不可?

And then do you have to get in a CEO?

Speaker 0

后来我们请了一位首席运营官,问题就解决了。

And then we just solved that by getting a COO.

Speaker 0

那时候我就想,天啊,居然有人专门设计了这么一个角色,就是给那些喜欢搞运营的人准备的。

And then I was like, Oh God, this isn't like, there's some like God created a role for people like me, where like somebody who like wants to do operational stuff gets to do that.

Speaker 0

我可以继续做产品,同时又当CEO。

And then I get to still do product stuff, but also be CEO.

Speaker 0

我心想,天哪,谁想出这个点子的,真是天才。

I was like, Holy crap, whoever came up with this idea, like, is brilliant.

Speaker 0

从那以后,我对自己运营能力的疑虑就基本消失了。

So that from that point forward, that sort of solved any kind of like, you know, self doubt I had around like my operational skills.

Speaker 0

剩下的问题就只剩下:公司能不能成?

And then the rest has just been like, is the company going to work?

Speaker 0

还有,我们是不是得调整方向?

And then do we need to veer the company in a different direction or not?

Speaker 1

你说你偶尔会去接受心理咨询,还挺有帮助的。

You said you go to therapy sometimes and it's been helpful.

Speaker 1

什么是最关键的突破?

What's been an unlock?

Speaker 1

是某种顿悟,还是有什么值得分享的进展?

Either maybe realization or is there a win that you could share?

Speaker 0

刚开始做心理咨询时,我们只是发现,我不确定这词是不是人人都用,还是因为我之前就一直做心理咨询,比如Chatuche BT。

Early on in therapy, I kind of it was we just, like, identified I don't even know if it's, like, a word that everybody uses or only because, like, I've been going to therapy before, like, Chatuche, BT.

Speaker 0

所以我也没去查过所有别人告诉我的那些术语。

So I didn't research everything that you were ever told.

Speaker 0

但她用了‘灾难化’这个词。

But she used this term catastrophization or catastrophize.

Speaker 0

也许这词挺常见的。

And so maybe that's a well known term.

Speaker 0

我也不太清楚。

I have no idea.

Speaker 0

但她的观点是,我总是把事情往最坏的方向想。

But the theory being that I catastrophize things.

Speaker 0

我一听到一点消息,马上就想到最坏的结果。

So I get one piece of news, and then I instantly extrapolate out to the worst possible outcomes.

Speaker 0

比如有个人走了,我就觉得整个公司要倒闭了。

Like this one person leaves, which means the entire company's out of business.

Speaker 0

因为他一走,就会错过某件事,那件事一出问题,整个系统就崩了,最后完蛋。

Because they leave, and then they were going to miss this one thing, and that's going to stop working, and then that's going to break, and then doom.

Speaker 0

顺便说一句,我觉得大多数AI末日论者其实都该去看看心理医生,这纯粹就是灾难化思维。

And by the way, I think actually like most people, most AI doomers should probably see a therapist because it's all just catastrophization.

Speaker 0

对我而言,当我终于能意识到、能给这种状态命名的时候,我就开始能察觉到它什么时候在发生。

So for me, like what I basically just started to once I could like, kind of like, maybe like understand it and like name it as something, you can then feel when it's happening.

Speaker 0

然后我就想,哎,我知道这是什么了。

And then you're like, you know what?

Speaker 0

我知道这情况怎么回事。

I know what this is.

Speaker 0

这种事我已经遇到过二十次、五十次了。

I've seen this 20 other times or 50 other times in this category.

Speaker 0

你猜怎么着?

And guess what?

Speaker 0

这根本不是世界末日。

It doesn't mean the end of the world.

Speaker 0

事情并不会就此崩盘,也不会毁掉一切。

The thing doesn't end up blowing up and doesn't break everything.

Speaker 0

你最终还是会恢复过来的。

You do recover.

Speaker 0

这样一来,焦虑发作的周期就缩短了。

And so that sort of shortens the cycles of the anxiety pangs.

Speaker 0

以前呢,你可能会被击垮整整三天。

Because previously, it would be kind of like you might be knocked out for three days.

Speaker 0

因为你心里就想着:天啊,这下完了。

Because you're just like, Oh my gosh, this is the end.

Speaker 0

整个事情都要完蛋了。

This is the end of the whole thing.

Speaker 0

然后你经历得多了,就会觉得,嗯,这根本死不了人。

And then you go through it enough times and you're like, Okay, this is like totally survivable.

Speaker 0

有时候我甚至有点儿两极分化了,因为一有坏事发生,我老是习惯性地轻描淡写,但我自己也拿不准什么时候该压低反应,什么时候该认真对待。

And then sometimes I almost like, and now I'm probably a little bit bipolar on it because half the time I will just downplay then when something bad happens because I don't have 100% intuition on when to what level to toggle it.

Speaker 0

所以对别人,我就会说,这完全没问题。

So then for other people, I'll just be like, this is totally fine.

Speaker 0

咱们肯定能挺过去。

We're gonna be totally fine.

Speaker 0

这真不算什么事。

This not a big deal.

Speaker 0

原因就是,我已经提前把最坏的后果给消化掉了。

And it's just because, again, I've like, I've sort of pre mitigated the catastrophe.

Speaker 0

但有时候,我还是会稍微让情绪释放一下。

And then other times, you know, I then still let it loose a little bit.

Speaker 0

不过这大概是我用过最管用的办法了。

But that's probably one of the best tools I've been able to have.

Speaker 2

上周我们跟瑞·达利欧做了一次活动,他让我们做了些性格测试,这算是他的一个招牌做法。

We got to do a thing with Ray Dalio last week, and he had us do like these personality tests, because that's one of his kind of shticks.

Speaker 2

我在神经质这一项上得了99分,满分是100。

I'm like a 99 out of 100 on being neurotic.

Speaker 1

你介意自己不是满分吗?

And it bothers you you're not 100?

Speaker 2

是啊,我整晚都没睡着。

Yeah, stayed up all night.

Speaker 2

我当时就想,

I'm like,

Speaker 1

都问了些什么问题?

what questions are I

Speaker 2

我漏掉了哪些?

missed?

Speaker 2

我的那些问题是

My questions are

Speaker 0

已经够神经质了。

neurotic enough.

Speaker 0

但我觉得,我真正纠结的事情其实挺零散的。

But I think it's like I'm it's probably jagged what I'm actually neurotic about.

Speaker 0

我觉得就那么五件事而已。

I think there's only like five things.

Speaker 0

我有些特别在意的小事,比如最常见的就是,你知道的,Slack上的一点小问题。

I have some like like, you know, my the most common Slack is usually just like this.

Speaker 0

有个地方差了三个像素,我刚把网站翻了一遍,结果这事就卡在我脑子里了,挥之不去。

Something's three pixels off, and I was just like going through our website, and I and I just like like I it got stuck in my head.

Speaker 1

今天的播客由我们的朋友Mercury赞助。

Today's podcast is brought to you by my friends at Mercury.

Speaker 1

他们推出了世上最好的银行产品。

They make the world's best banking product.

Speaker 1

我想你早就知道了。

I think you know this already.

Speaker 1

我所有的生意都用Mercury。

I use Mercury for all of my businesses.

Speaker 1

我觉得我大概有七八个生意吧。

I think I have, like, maybe seven or eight businesses.

Speaker 1

我们所有生意的对公账户都用Mercury。

We use Mercury as our business banking across all of them.

Speaker 1

他们最近刚推出了个人账户服务。

And now they actually just launched a personal banking account.

Speaker 1

所以我的个人账户也放在那儿了。

So I have my personal account there.

Speaker 1

我已经把账户从富国银行和摩根大通转过来了。

I moved off of Wells Fargo and Chase.

Speaker 1

我现在完全用Mercury了。

I'm just all in on Mercury.

Speaker 1

为什么呢?

Why?

Speaker 1

我喜欢用起来简单的产品。

I like products that are easy to use.

Speaker 1

我喜欢那些能懂我、懂我麻烦的产品。

I like products that get me and the problems that I have.

Speaker 1

比如,和我老婆一起开个联名账户,特别方便。

So, like, very easy to make a joint account with my wife.

Speaker 1

申请虚拟卡片也是一点就成。

Very easy to spin up virtual cards.

Speaker 1

点一下就能开通储蓄收益。

One click, and I get savings yield.

Speaker 1

所有我需要的功能,全都在一个地方解决了。

It just has all the stuff that I need in one place.

Speaker 1

如果你在找市场上最好的银行产品,那绝对是Mercury。

So if you're looking for the best banking product on the market, it's definitely Mercury.

Speaker 1

谁要是不同意这点,我敢跟他打一架。

I will fist fight anybody who disagrees with me on that.

Speaker 1

前往 mercury.com/personal 了解更多。

Go to mercury.com/personal and learn more.

Speaker 1

Mercury 是一家金融科技公司,并非 FDIC 保险银行。

Mercury is a fintech, not an FDIC insured bank.

Speaker 1

银行服务由 Choice Financial Group 和 Column, N.A. 提供。

Banking services are provided through Choice Financial Group and Column, N.

Speaker 1

A,成员受 FDIC 保障。

A, members FDIC.

Speaker 1

你相信这类性格测试吗?达莉亚请过不少非常成功的人来分享,他们几乎都对这类性格测试深信不疑。我以前一直觉得这跟星座没啥区别。

Are you a believer in these personality tests the way Dahlia we've had actually a bunch of really impressive successful people come on and almost and very much swear by the kind of personality test stuff, which I had always just thought is horoscope.

Speaker 1

挺可爱的。

Like, that's cute.

Speaker 1

要不要再送你一块水晶?

Do you want a crystal too?

Speaker 1

我以前真不怎么信这个。

Like, I didn't I didn't really believe.

Speaker 1

现在我觉得,有这么多聪明人都跟我这么说,我只好信了。

And now I'm like, I get I think enough smart people have have have told me this where I'm like, okay.

Speaker 1

我可能得重新想想我以前那些笑话了。

I should probably reassess my my my jokes here.

Speaker 2

除了雷,还有谁对他感兴趣?

Who else is into him besides Ray?

Speaker 1

我们之前还请过另一个谁来着。

We had who was the other was on.

Speaker 1

他是个投资人。

He he's, you know, an investor.

Speaker 1

我觉得他特别特别聪明。

I think he's he's very, very smart.

Speaker 1

他讲过,有一次性格测评彻底改变了他的人生,就是那种测试。

He was he's he described how his life changed from a, you know, an assessment that that told him, like Yeah.

Speaker 1

嘿。

Hey.

Speaker 1

你之所以有这种感觉,是因为你在玩一种管理客户和人际交往的游戏,但你其实更适合独自作战的竞技类型。

The reason you feel the way you feel is because you're playing a game of managing clients and people, but you actually thrive in solo player numbers based competitive games.

Speaker 1

当他转去做投资时,一下子就顺了,因为这正是那种能让他发挥优势的游戏。

And, you know, he when he switched to investing, he, like, thrived because that's exactly the type of game that that rewards.

Speaker 1

对。

Yeah.

Speaker 2

你相信他吗?

Do you do you believe in him?

Speaker 0

在遇到雷之前,我更倾向于支持肖恩的观点。

I probably veer more on Sean's end prior to to his Ray interaction.

Speaker 0

我觉得这挺有意思的,通常在公司团建时,都是个不错的破冰话题。

I think I think it's, like, fun as, like, it's usually, like, always, like, a good icebreaker at a at a corporate off-site.

Speaker 0

但我很少能从中做出什么实际的行动。

I've I've rarely left being able to do anything actionable about it.

Speaker 0

是啊,我们知道你是红方。

Like, yeah, we know you're red.

Speaker 0

我们都知道你会很主动。

Like, we we we know you're gonna be aggressive.

Speaker 0

那针对这一点,我们该怎么办?

What what are we gonna do about that information?

Speaker 0

我们知道你很擅长合作。

We know you're collaborative.

Speaker 0

很明显,你是个喜欢合作的人。

Like, it's very obvious you're collaborative.

Speaker 2

有些人会用它来招聘。

Well, some people use it for hiring.

Speaker 2

他们会让你做类似这样的测试,是的。

They they make you do, like Yeah.

Speaker 2

有一家公司叫Culture Amp,你只要输入要招聘的岗位,它就会告诉你需要什么样的性格类型,真厉害。

There's a whole company called Culture Amp, I think it's called, where you where you enter you enter the job that you need to hire for, and it tells you what personality type, and then you Wow.

Speaker 0

有

Have

Speaker 1

他们的优势识别测试每年能赚上亿美金。

your StrengthsFinders does, like, a 100,000,000 a year on their their

Speaker 0

是的。

Yeah.

Speaker 0

但说实话,我最后还是靠直觉做事,别人说我这样也没问题。

Well, really so but, like, I so I I end up somewhere just in this, like, I'm told I'm fine with it.

Speaker 0

我可不会拿这个来管理公司。

I'm also like, I I don't run the business on it.

Speaker 1

这就跟我谈宗教人士时说的一样。

It's like how I talk about people who are religious.

Speaker 0

没错。

Yes.

Speaker 0

确实如此。

It is.

Speaker 0

对。

Yeah.

Speaker 0

如果你想要有自己的信仰,比如说。

If you wanna have your religion, like,

Speaker 1

我们没问题。

we're good.

Speaker 1

没错。

Yes.

Speaker 1

看起来确实有帮助。

Seems like it helps.

Speaker 1

另一个类似的问题,也属于了解自己的范畴。

Different question kind of in the in the same vein of kind of know thyself.

Speaker 1

据我了解,你是个特别痴迷商业战略的人。

From what I understand, you're a pretty big, like, business strategy nerd.

Speaker 1

我听说你经常读到深夜,而且已经这样好多年了。

I've seen I've heard that you read books until late at night, you've you've been doing this for a long time.

Speaker 0

你读书。

That you read books.

Speaker 0

是的。

Yeah.

Speaker 1

你就是那种人。

You're one of those guys.

Speaker 1

你知道吗,当阿姆贾德上节目时,他提了两次,说的是那个叫什么来着?

You know, when Amjad came on, he's he twice, he's referenced, like, the what's it called?

Speaker 1

就是关于企业护城河的那几个优势,七种还是五种,反正就那么几种。

Like, seven powers or five powers or however however many powers there are of defensibility.

Speaker 0

只有七种。

Only seven.

Speaker 1

明白了。

Alright.

Speaker 1

七种。

Seven.

Speaker 1

对。

Yeah.

Speaker 1

如果我去问那些你曾经指导过的创始人,或者你一起合作过的人,问他们——

Are you if if I was to ask people who kind of either founders you advise or people you've worked with, if I was like, yo.

Speaker 1

亚伦最常提到、最推崇的那些框架是什么?他总想让大家去采纳哪些方法?

What are Aaron's kind of, like, the frameworks he really, like, pulls a lot or tries to, like, get people to adopt?

Speaker 1

你能给我们举几个这样的例子吗?

What what are some of those that that you could help teach us?

Speaker 0

是的。

Yeah.

Speaker 0

我读过他所有的书。

I've read every book.

Speaker 0

所以我对这些书非常熟悉,我觉得现在我手上这套书是最全的。

So I I have a pretty good I have a pretty good I I believe I have the best set of books at this point.

Speaker 0

这可是少数几件让我特别有自信的事情之一。

This is something that I'm it's, like, one of the rare things I'm, like, overconfident about.

Speaker 0

如果创始人只读一本书,那就只读《七种力量》。

If founders only read seven powers, just do seven powers.

Speaker 0

这些书都明显很优秀。

It's all that's like obviously good.

Speaker 0

但如果你再加一本,读读《定位》。

But if you add to it, you read positioning.

Speaker 0

你听说过这本吗?

Have you you know this one?

Speaker 2

是的,我确实有《定位》这本书。

Is that Yes, by still have Positioning.

Speaker 0

没人读《定位》,结果就搞砸了自己的市场定位策略。

Nobody reads Positioning, and then they up their whole market positioning strategy.

Speaker 0

《七种力量》把另外七本书的核心内容提炼得特别精彩,每个人都该读一读。

So what Seven Powers does is that he's abstracted basically seven other books in a very compelling way, and everybody should read Seven Powers.

Speaker 0

但如果你没深入理解《创新者的窘境》和另一本《创新者的解答》,那就像是缺了搭档一样。

But if you don't deeply understand Innovator's Dilemma and this other book Innovator's Solution, it's like this great tandem.

Speaker 2

对,它们主要帮你认清问题所在。

Yeah, they only do give you the problem.

Speaker 2

他们没有,我从来没真正

They don't I've never really

Speaker 1

对,我压根不知道还有《创新者解决方案》这本书。

Yeah, didn't even know there's an Innovator's Solution.

Speaker 0

我的意思是,他真的很会推销这些续作。

I mean, he he knows how to sell the the, you know, sequels.

Speaker 0

所以《创新者反击》就这么来了。

And so so Innovator strikes back

Speaker 1

这简直是个三部曲。

this the trilogy.

Speaker 0

大家都坚持不下去了。

Well, everybody everybody gives up.

Speaker 0

没人会去读解决方案,因为读完《创新者困境》这300页,他们已经快崩溃了。

They never read the solution because they're already, like, 300 pages into the dilemma, and they're like, oh my god.

Speaker 0

所以你最好把《困境》和《解决方案》这两本书连着读,一前一后。

So you you want to read both The Dilemma and The Solution in tandem, like, back to back.

Speaker 0

你得读一读《七种权力》。

You want to read Seven Powers.

Speaker 0

你得读一读《定位》。

You want to read Positioning.

Speaker 0

你还可以读读《蓝海战略》,稍微轻松一点,但内容很扎实。

You want to read you know, for it's a little bit more on the fun side, but blue ocean strategy.

Speaker 0

这本书挺不错的,学术性为主,又带点趣味性。

It's good kind of mostly academic plus a little bit infotainment.

Speaker 0

然后就是《跨越鸿沟》或者《龙卷风》。

And then maybe crossing the chasm or inside the tornado.

Speaker 0

如果你有时间,能把自己关在房间里把这六本书全读完,那你就能百分之百预测科技领域里发生的每一件事,准得离谱。

So if you had the time, and you could be locked in a room and read six books, if you read that, you will be able to predict 100% of things that happen in technology, like without fail.

Speaker 0

你完全能猜到别人会出什么招。

Like you'll know every competitive move that people are going to make.

Speaker 0

你也会明白市场为什么会这样运转。

You'll know why markets do the things that they do.

Speaker 0

你会比盲目猜测下一步会发生什么理解得深得多。

You'll understand so much more than just trying to wing it and guess what's going to happen next.

Speaker 2

你有没有一份反推荐书单?就是那些很火、大家都读,但你觉得其实没必要读的书?

Do you have, like, an anti read list where you think these are popular and people read them, but they're you don't think people should?

Speaker 0

有。

Yeah.

Speaker 0

有些领导力类的经典书籍,我确实没怎么被吸引进去。

Well, there are some kind of, like, your your kind of, like, classics in, like, leadership books that I I have not found myself getting as into.

Speaker 0

但我明白为什么别人会喜欢这些书。

But I do appreciate why people get into them.

Speaker 0

它们没能像作者希望的那样,激起我那种强烈的共鸣。

It doesn't, like, trigger my same sort of visceral, you know, kind of reaction I think that they're intending.

Speaker 2

你是那种会读《领导者最后吃》或《从为什么开始》的人吗?

You're a leaders eat last or a start to eat why type of guy?

Speaker 1

《整理床铺》那本呢?

Make your bed?

Speaker 0

是的。

Yeah.

Speaker 0

我不会去点名批评哪本书,毕竟我尊重这个行业,也不想特意挑出哪一本来说。

I'm I'm I'm not gonna I you know, I got because I respect the the trade, I don't wanna I'm not gonna call out anything specifically.

Speaker 0

私下里我可能会提那么一两本。

Maybe offline, I'll I'll mention a couple.

Speaker 0

有几本书我翻到五十页左右就觉得,唉,这内容也太老生常谈了。

But there are there are few where I'm, I'm, like, 50 pages in, and I'm like, I think this is kind of, like, a little bit too trite.

Speaker 1

其实现在回头看这些书挺容易的,因为它们讲的都是十五年、二十年前的案例。

So Well, let let's use this because right now, it's easy in hindsight when you read the books because they're, like, giving you a case study from fifteen years ago, twenty years ago.

Speaker 1

你就像马尔科姆·格拉德威尔那样,用事后诸葛亮的方式,把历史重新解读一遍。

And you can sort of Malcolm Gladwell, like, revisionist history your way into, like Yep.

Speaker 1

想得出什么结论都行。

Any conclusion you want.

Speaker 0

那些特别有意思的是像九三年写的书,里面还说数字设备公司将来会成为全球最大的公司,就因为……

Those are the fun ones of, you know, the ones that were written in, like, you know, '93, and it was like, you know, Digital Equipment Corporation will be the largest company on the planet based on you know?

Speaker 0

结果两年后就倒闭了。

And it's like, it died two years later.

Speaker 0

对啊。

Right.

Speaker 1

但现在AI领域一片迷雾,确实如此。

But but right now, there's this fog of war with AI, and it's Yeah.

Speaker 1

简直就像《权力的游戏》。

There's basically Game of Thrones.

Speaker 1

埃隆就是北境之王。

You've got, like, Elon, the king of the North.

Speaker 1

他正率军南下。

He's coming down.

Speaker 1

他想让大家开心起来。

He's trying to make it happy.

Speaker 1

还有Anthropic那边。

You got the Anthropics.

Speaker 1

我觉得吧,当你考虑这七大势力的布局时,你觉得事情会怎么发展?

I guess, how do you see this playing out once once you think about, like, seven powers positioning?

Speaker 1

你有没有一些自己的分析框架?能不能预测一下,未来七年里,哪些事情你会猜得特别准,或者完全猜错?

When you think about some of the frameworks you have, do you have any predictions for us that you can look really smart on or dumb on in the next seven years?

Speaker 0

你问得正好,基于我对那六本书的信心,我本该能给你一个明确的答案。

I'm glad you asked because it does I should I should based on my confidence on the power of those those six books, I should be able to tell you the answer.

Speaker 0

但它们都没能预料到AI市场的出现。

They did not anticipate the AI market.

Speaker 2

我得澄清一下,你刚才说,只要读了这些书,就能百分之百准确预测任何事,对吧?

Just for the record, I think you said if you read these books, you could predict anything with a 100% hit rate all the time.

Speaker 2

那你说吧,我们听着。

So go ahead.

Speaker 1

没错。

Yes.

Speaker 1

现在

Now

Speaker 2

你刚说,我不知道。

you just said, I don't know.

Speaker 0

完全猜不出谁会赢。

No idea who's gonna win.

Speaker 0

不过也好,因为这里还有其他因素,是AI三定律没提到的。

Well, good partly because there's other factors here that that Al Al Trite didn't write about.

Speaker 0

他根本没预料到中国会在开放权重模型上胜出。

So he didn't know whether China would win in open weights models.

Speaker 0

我是说,真的还有别的因素,比如政府,它在这件事上是个变量。

No, I mean, there are literally other factors because we have government like, government is such an X factor in this.

Speaker 0

中国本身就是一个变量。

China is an X factor.

Speaker 0

所以这些事我完全没法预测。

So no idea on all these things.

Speaker 0

这些书真正厉害的地方是,如果你是个创业者,它能帮你判断你的点子有没有可能成事。

More what these books are good at is like, it'll be if you're an entrepreneur, it'll tell you if your idea is going to be remotely, going to work or not.

Speaker 0

所以它在早期阶段更管用,比如这家公司能不能找到一个能切入的细分市场?

And so it works better in kind of like early stage, will this company find a category that it can wedge into?

Speaker 0

还是说现有的巨头更可能直接拿下这个市场?

Or will the incumbent more likely take the category?

Speaker 0

我常拿《创新者的窘境》和《创新者的解答》当例子,它们基本上能告诉你75%的情况下,你的创业点子有没有机会

So I use Innovative Dilemma and Innovative Solution as an example will basically tell you 75% of the time whether you have a

Speaker 1

作为一个新创公司能否站稳脚跟。

shot as a new startup.

Speaker 1

你能举个例子吗?说得更明白一点。

Can you give an example, make it a little more obvious?

Speaker 0

是的,其实《创新者的窘境》这本书的核心,很多人都误以为讲的是科技颠覆。

Yeah, I mean, like, the whole point of Innovator's Dilemma was everybody kind of thinks it's like a tech disruption book.

Speaker 0

觉得无非就是被什么新技术给干掉了。

It's like, oh, got disrupted by a tech or something.

Speaker 0

但这种理解太简单了。

But that's like it's too simplistic.

Speaker 0

关键在于,《创新者的窘境》告诉我们:如果某个商业模式对现有巨头没有吸引力,他们就不会去碰。

The key is what Innovator's Dilemma tells you is if the business model is not something that the incumbent wants to pursue, because the business model is unattractive to the incumbent.

Speaker 0

如果你用这个视角来看,就能很快判断:作为一个新创公司,现有巨头会不会觉得这个模式没意思?

So if you look at it through that lens, it will very quickly tell you, like, you have a new startup, like, does the incumbent is the incumbent going to find that business model unattractive or not?

Speaker 0

只要他们觉得没吸引力,就根本不会跟进。

And if it's unattractive, they won't pursue it.

Speaker 0

但如果他们觉得有吸引力,那你就得默认他们会全力跟你竞争。

And if it is, then you very much, you know, need to assume that that incumbent is going to try and compete with you.

Speaker 0

这时候你得想清楚:这个技术是不是一种现有巨头本来就擅长的持续性技术?

Then you have to decide, is that a technology for whatever reason is like a sustaining technology that the incumbent is going to be classically good at?

Speaker 0

还是说,这个技术太难搞了,他们根本搞不定?

Or is it like so hard for them to figure out that they're not?

Speaker 0

这就解释了为什么谷歌在AI领域一定会做得很好——他们不会放任消费市场溜走,因为这个商业模式太有吸引力了。

And then that tells you things like Google is going to obviously get really good at AI and they're going to like not like they're not going to like let the consumer market just disappear because it's actually an attractive business model.

Speaker 0

毕竟,用谷歌来回答AI问题,对商业化一点负面影响都没有。

As like, there's nothing about having an AI answer from the Google experience that would be bad for monetization.

Speaker 0

所以三年前那些说谷歌要完的人,现在一看就明白了,谷歌铁了心要全力做这件事。

And so like everybody that wrote Google off three years ago was like, it's very obvious that Google wants to go do this one fully.

Speaker 0

反过来,这些年我们看到不少商业模式,大公司都不愿意把基础设施迁到云端。

Conversely, there's a lot of business models where over the years, we saw there were a lot of incumbents that didn't want to move infrastructure to the cloud.

Speaker 0

因为一旦迁到云端,客户从上万个变成三四个,完全不一样了。

Because if they moved it to the cloud, instead of having 10,000 customers, they would only have three or four customers.

Speaker 0

这对某些软件公司或基础设施服务商来说,是完全不同的商业模式。

And that was a totally different business model for certain software providers or certain infrastructure providers.

Speaker 0

所以当云服务兴起时,谁会面临压力,其实一眼就能看出来。

And so you could see who was going to be under pressure as the cloud grew.

Speaker 0

我之所以用这些框架,就是因为它能帮你预测:大公司会怎么反应?

So I just use these frameworks because they kind of help you predict again, how is an incumbent going to respond?

Speaker 0

他们是会选择封闭式应对,还是……

Are they going to respond in like a way that is sort of like closed?

Speaker 0

他们会用对的一套方法来应对吗?

Are they going to respond with the right set of mechanisms?

Speaker 0

这种事情天天都在发生。

And that just happens all the time.

Speaker 0

AI领域的情况也差不多,老牌企业会怎么应对,其实早就能猜到个大概。

AI generally is kind of playing out with not that different of response mechanisms from the incumbents that that you would also again kind of expect.

Speaker 0

谁会进入每个市场?

Like, who's gonna go and and kind of enter each each market?

Speaker 0

他们打算怎么竞争,诸如此类的问题。

Who's gonna how are they gonna compete, etcetera?

Speaker 2

你只对这种商业策略感兴趣吗?

Are you only interested in that in this business strategy stuff?

Speaker 2

我每次读《蓝海战略》这类书,都会想,这讲的分明是像Box这样的公司。

Like, whenever I read, like, Blue Ocean Strategy, lot of times I think, dude, this is for, like, a business that is this is like Box.

Speaker 2

这种策略适合那种动不动就能从几十亿变成几百亿的大企业,对小企业来说不太适用。

This is like a, you know, multibillion dollar company who can can swing up and become a tens of billions or hundreds of billions of dollar company over the next decade, not as much, like, from a SMB lens.

Speaker 2

比如我住的纽约市,就有一种叫‘快闪贝果’的东西。

Like, for example, where I live in in New York City, we have this thing called pop up bagels.

Speaker 2

这种做贝果的方式还挺有意思的。

And like, it's like a kind of an interesting take on a bagel play.

Speaker 2

我觉得他们其实刚融了资,不过呢。

I think they've actually just raised VC, but like.

Speaker 0

这立刻就反驳了你的观点。

Instantly disproving your your

Speaker 2

问题。

question.

Speaker 2

不过,你有没有想过,比如你有没有特别着迷于一些商业案例?我们之前聊过,有个叫纳特·弗里德曼的人,收购了那家棒球卡公司。

But, like, do you ever think about do you ever, like, nerd out on, like, you know, we were talking about I forget the guy's name, Nat Friedman, who bought, you know, the baseball card company.

Speaker 1

纳特·特纳。

Nat Turner.

Speaker 2

纳特·特纳。

Nat Turner.

Speaker 2

抱歉。

Sorry.

Speaker 2

你有没有从这个角度想过这个问题?

Do you ever think of it from that perspective?

Speaker 0

有啊。

I do.

Speaker 0

我确实会特别投入,但前提是得跟我感兴趣的事沾上边。

I definitely do nerd out, but only if it like crosses my universe.

Speaker 0

我有个朋友做过一个在线卖气球的网站,他既做批发,也卖零售。

So I had a friend actually that had an online balloon website, And he was selling kind of balloons to some wholesale, some consumer.

Speaker 0

那特别有意思,我们经常一起头脑风暴,比如怎么把派对用品的批发和零售业务做大做规模化。

And that was really fun because we could go and brainstorm like, how would you do a consumer or wholesale kind of like party supplies business at scale?

Speaker 0

所以呢,说实话,现在我很少有时间这么玩了,但一想到这些,还是觉得特别有意思。

And so, yeah, I mean, it's like, I don't find myself being able to as much, but like, it is always fun to get your arms around.

Speaker 0

我们那时候老在一块儿瞎琢磨。

We were always brainstorming.

Speaker 0

怎么才能跟Party City竞争呢?

It's like, how do you compete with Party City?

Speaker 0

他们有个挺复杂的问题,因为有实体基础设施,所以零售成本特别高。

Like, okay, so like, they've got this one complex thing because they have physical infrastructure, which means they have a high retail kind of cost.

Speaker 0

这就让他们很难完全转向数字化。

So it's hard for them to go as full kind of digital.

Speaker 0

这其实就是传统大公司常遇到的那些困境。

So there was a lot of like classic incumbent dilemmas.

Speaker 0

我觉得,任何两个人合伙、卖实体产品的初创公司,都会碰到和那些拿风投的软件公司一模一样的市场挑战。

I think every, you know, two person startups that are selling physical things in the real world run into the exact same, you know, market factors that a software business, you know, with VC run into.

Speaker 1

如果时光倒流,你还是个大学生。

If you were, rewind the clock, you're a college student.

Speaker 1

你刚创办Box的时候,互联网正好让这类想法成为可能。

You know, when you started Box, the Internet enabled ideas like that.

Speaker 1

如果你现在年轻、自由、充满干劲,你会想去做什么?

If you were free, young, hungry to do something now, what do you think you would want to go build?

Speaker 0

就因为我能忍得住折腾,我大概会一头扎进AI的狂热里,反正也得试试看。

Just because of my tolerance for pain, I would probably end up somewhere right in the center of the AI craziness, just because I'd to give it a shot.

Speaker 2

你大概和我们一样,晚上九点到十点之间,刷着Reddit或者别的地方,看那些技术宅们分享的酷玩意儿。

You're probably doing what we're all doing, which is at like nine to 10PM, you're like toying around on Reddit or whatever, and like looking at all the nerdy cool stuff.

Speaker 2

最近几周,有什么东西特别吸引你吗?

What what what is catching your eye in the last couple weeks?

Speaker 2

BrightBerry?没什么特别的。

BrightBerry, nothing

Speaker 0

过去几周没什么新变化,说实话,我的工具组合也没啥意外的。

has changed sadly in the past couple weeks, but my my stack is not surprising.

Speaker 0

我所有打开的标签页,或者每个应用图标,不是Codex就是Cursor、Perplexity、Claude、Figma。

It's it's like a like every tab is is one of or every app icon is one of Codex, Cursor, Perplexity, Claude, Figma.

Speaker 0

我啥都用,全都有。

Like, I have everything.

Speaker 0

比如Perplexity,如果你想让电脑联网查资料、逐页读网页内容,我就会直接切到Perplexity Computer。

And I'm like like like, Perplexity is like if you want like cloud based computer use that's going to like really go to the website and read each line of text, I'll click off to Perplexity Computer.

Speaker 0

要是只是做点基础调研,其实选择挺多的。

If you're just doing basic research, you have a number of options.

Speaker 0

如果你在搭建一个原型网站,我会试几个不同的工具。

If you're building a prototype website, I play with a few different tools.

Speaker 0

这方面也没什么出乎意料的。

So nothing surprising on that front.

Speaker 2

你对当前软件行业在公开市场上的表现怎么看?

What do you think about what's going on with the public markets in terms of software?

Speaker 2

因为这个现在挺让我们感兴趣的。

Because that interests us right now.

Speaker 2

我觉得肖恩之前好像写过什么。

Like, I think Sean was was he had written down here.

Speaker 2

你说啥了,肖恩?

What did you say, Sean?

Speaker 2

你觉得这是代际性的买入机会吗?

You think this is a generational buy?

Speaker 1

我说是的。

I said, yeah.

Speaker 1

就是说,有资格跟你自己的系统对话。

Like, you know, permission to talk to your book.

Speaker 1

现在的软件,到底是处于一个世代性的买入机会,还是说你得再论证一下?

Either is is software right now in a in a generational buy spot or, you know, make the case?

Speaker 1

你可以谈谈你自己,或者别的公司。

Can talk about yourself or other companies.

Speaker 0

我对这个话题的投资建议非常谨慎,因为你完全受制于其他各种因素,比如现在是不是芯片周——一到这种时候,不管怎样软件股价都会跌。

I'm very nervous about any investment advice on this topic, simply because you're at the mercy of many other factors of like, is it chip trade week, which just means software goes down no matter what.

Speaker 0

所以我只能说,我不会给出具体的投资建议,因为我不清楚眼下这些资产到底该用什么样的估值倍数。

And so like, I say, I'll make separate investment advice because I don't know what the right kind of multiples are at any given moment for this stuff.

Speaker 0

我只想说,大概九个月前,人们第一次开始在推特上讨论什么‘系统性记录软件’之类的东西。

I would just say, people probably for the first time ever started tweeting things like system of record nine months ago or whatever.

Speaker 0

但如果你抛开这些一时的潮流氛围,回归到‘系统性记录软件’的本质,这些系统其实就是你财务数据、客户数据,或者在我们这里,合同和财务文件的权威存储中心。

But if you kind of take out any of the temporary zeitgeist nature of any of that, and you just go back to the core of literally system of record software, These systems are used as like the authoritative place where your accounting data goes or your customer data goes or in our case, your contracts and financial documents go.

Speaker 0

所以这类系统,根本不会有人轻易想着要重新搞一套全新的、完全不同的系统,还非得自己来开发。

So these are not the things that like are high on the list of I'm going to go and just like try and build a totally alternative different system for, and I want to build it myself.

Speaker 0

我只是想省下几十万甚至上百万美元。

And I just want because I want to go and save a few $100,000 or a million dollars.

Speaker 0

这些系统可是公司核心运作的关键部分。

Like these systems are in the kind of core guts of these companies.

Speaker 0

所以很多人说‘我用一周就写了个原型’,原因就在这儿。

So that sort of is why a lot of the software that people say, oh, I vibe coded it in a week.

Speaker 0

但这并不意味着福特会拿这个原型去替换他们的ERP系统。

That doesn't necessarily equate to well, like Ford is going to go and replace their ERP system with that vibe coded thing.

Speaker 0

没错,你确实快速搭出了一个能用的原型,但那和支撑一家受证交会监管、牵涉全球供应链的企业级系统完全是两码事。

Like, yes, you were able to stand up a prototype that was functional, but that's just like totally different from like running your enterprise that is held accountable to the SEC and a global supply chain on powering that.

Speaker 0

这就是为什么很多软件不会像人们以为的那样轻易被取代。

So that's like why a lot of software won't go away in the same way people think.

Speaker 0

但更令人兴奋的前景是,当有智能代理在企业内部四处行动、需要完成各种实际任务时,会发生什么?

But then the upside, which is much more exciting is what happens when you have agents that are running around and they need to go do all this useful work in your enterprise?

Speaker 0

这些代理要做的实际工作,离不开访问这些系统里的数据。

Well, the useful work they're going do is going to require access to data that's inside these systems.

Speaker 0

而且通常需要一些限制机制,让代理在参与时能确保不会擅自改动你ERP系统、CRM系统或核心工作流程中的关键部分。

And it's going to often require kind of guardrails that the agent is sort of participating and ensuring that the agent doesn't go off the rails and completely change out fundamental parts of your ERP data or your CRM data or kind of core workflow.

Speaker 0

所以它们需要的是可预测的软件,这些软件具备正确的边界、数据访问权限、操作权限和工作流设计。

So, they need deterministic software that they are kind of participating in that have the right walls, the right data access, the right permissions, the right workflow design.

Speaker 0

这些功能大多会来自现有软件,因为大多数企业的流程本来就已经在这些系统里搭建好了。

That's largely going to come from existing software simply because that's where the workflows have already been built out in most enterprises.

Speaker 0

因此,其实有很多理由说明,一旦代理能够融入这些工作流程,某些软件类别反而会释放出更大的价值,因为你现在能用这些软件做更多事情。

So there's a lot of actually ways to argue that there's more upside to certain software categories once agents can participate in those workflows, because you can just do now way more with that software.

Speaker 0

就我们的情况而言,我们确实看到使用量在上升,因为代理现在可以自由访问所有这些数据。

So in our case, we actually see an increase in usage because agents are now roaming around accessing all of this data.

Speaker 0

你希望它们访问的,正是用户有权访问的数据,这就意味着你需要一套可靠的身份权限和访问控制机制。

And you want them to access the same data that the user has access to, which means you want something that has reliable permissions and access controls and whatnot.

Speaker 0

那么问题就变成了:这些现有的软件公司该如何把代理带来的新价值变现呢?

So then it really just becomes a question of like, how do some of these incumbent software companies monetize that agentic upside?

Speaker 0

我觉得你会看到,主要还是以使用量为基础的收费模式。

And I think you're going to see, you know, mostly it's mostly like a consumption oriented model.

Speaker 0

这会更偏向于无头架构的方式。

It'll be on this more of this headless approach.

Speaker 0

但我觉得,由于智能代理的普及,软件的使用量会大幅增加。

But I think there's going to be a ton of usage of software as a result of the agent, you know, kind of adoption piece.

Speaker 0

不过,要据此判断该买或卖哪些软件,还是很难说。

But again, hard to then say like, okay, so what should you buy or sell based on that?

Speaker 0

每个人都得亲自去研究,判断哪些软件会因为智能代理而用得更多,哪些又会因此用得更少。

You have to, everybody has to kind of go and do the work, and sort of try and make a judgment call of like, what software will get used more because of agents, which is what software gets used less in the future because of that.

Speaker 2

是的。

Yeah.

Speaker 2

我们跟HubSpot合作很多,跟达梅什、布莱恩他们也都是朋友。

We were, you know, we work a lot with HubSpot, and we are friends with Darmesh and Brian and and those guys.

Speaker 2

这简直让人难以置信。

It it's kind of insane.

Speaker 2

它的市值是营收的两倍半,而营收每年还在以30%左右的速度增长。

The the market cap is like two and a half times the revenue, and the revenue is growing 30% a year or something like that.

Speaker 2

这太疯狂了。

It's crazy.

Speaker 2

简直疯狂到极点。

It's crazy, crazy, crazy.

Speaker 2

我倾向于认为它会上涨。

I tend to believe it will go up.

Speaker 2

我不觉得密苏里州的水管工会自己去开发一个客户关系管理系统。

I just don't think that like a plumber in Missouri is going to make their own CRM.

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

我觉得,出于合理的原因,我们往往采取一种过于简单的二元看法。

I think the, for good reason, like we tend to have a, you know, kind of a simplistic binary approach.

Speaker 0

但你看看像 vibe coding 这样的东西,就会想,它是不是会取代我们现在已经用的那些软件。

But like you look at vibe coding and you say, well, vibe coding must then replace the software that we already use.

Speaker 0

而真正的答案很可能是否定的,它大概只是在我们现有的软件基础上再加一层功能。

And probably the real answer is no, it'll probably just be built on top of the software that we already use.

Speaker 0

所以,IT人员会去进一步定制自己的工作流程,但用的是他们信任的、稳定可靠的数据平台,这样工作效率会非常高。

And so it'll be the IT person going and customize their workflow even further, but on a data stack that they trust is reliable and you're going work very effectively.

Speaker 0

你看到的这种趋势,其实挺有意思的。

It's kind of interesting, the signal that you see.

Speaker 0

过去一个月里,Anthropic除了发布Fable之外,最重要的发布就是这个叫Claude Tag的东西,你可以和Claude像同事一样协作工作。

So, Anthropics biggest announcement other than Fable in like the past month is this thing called Claude Tag, where you work with a Claude kind of colleague in a shared way.

Speaker 0

他们是在Slack里推出的这个系统。

Well, what system they launched in Slack.

Speaker 0

他们为什么要这么做?

Why did they do that?

Speaker 0

因为用户本来就在Slack里,而Slack本身就具备合适的权限体系,能支持这种多人协作的智能代理。

Because the users are already in Slack and Slack has the right effectively permission boundaries to be able to have a shared collaborative agent that you would work with.

Speaker 0

为什么Claude Tag这么有威力?

Why is Claude Tag so powerful?

Speaker 0

这是因为它可以访问你授权它使用的软件系统中的数据。

It's because it accesses your software systems that you can give it access to data.

Speaker 0

比如 Box 就是这样一个数据源。

So Box is one of those data sources as an example.

Speaker 0

所以它并不是像有人说的那样,Claude 赢了,SaaS 就输了。

So instead of it sort of being like, Claude wins, so SaaS loses.

Speaker 0

实际上,这更像是一个智能基础层。

You actually can be like, no, actually this is this intelligence substrate.

Speaker 0

它能支持一系列非常实用的使用场景。

It offers some set of kind of very useful use cases.

Speaker 0

但同时,它也会嵌入在那些本身就有大量应用场景、能稳定创造价值的确定性软件里。

But then it's probably going to also exist within deterministic software that also has a bunch of use cases that kind of create value.

Speaker 0

我觉得,一旦你不再执着于每天靠不断发指令来操控软件,而是接受有某些软件始终稳定可靠地在那里,再让智能能力叠加在上面,去处理那些非确定性的任务,这才是更合理的方向。

So I think once you kind of move on from the zero sum nature of like, okay, I'm going to go prompt my way into software every single day to, no, I'm going to like have some software that is always there that is reliable and deterministic, and I'm going to have intelligence kind of get added to that, that does more non deterministic things.

Speaker 0

这大概就是未来更自然的平衡方式。

That's probably like a more logical balance that you'd expect in the future.

Speaker 2

兄弟,你太牛了。

Dude, you're awesome.

Speaker 2

你聪明得没话说。

You're smart as shit.

Speaker 2

我们特别喜欢和你聊天

We love talking with

Speaker 0

我的意思是,你聊的都是我懂的东西。

I mean, you only talk about the things that I know.

Speaker 0

所以,要是我给你一堆我不愿谈的话题,你也能应付得来。

So if you I can give you lots of topics that I'm not prepared to to discuss.

Speaker 1

企业CEO对企业的看法

Enterprise CEO has take on enterprise

Speaker 0

没错。

and Exactly.

Speaker 0

真的,太厉害了。

And, like, wow.

Speaker 0

这还用说。

No kidding.

Speaker 0

企业级软件。

Enterprise software.

Speaker 1

兄弟,谢谢你来参加节目。

Well, dude, thanks for coming on, man.

Speaker 1

我们一直关注你很久了。

We've we've enjoyed following you for a long time.

Speaker 1

今天能和你聊一会儿,真的很开心。

It's it's been fun getting to hang out with you here for a little bit.

Speaker 2

就这样。

That's it.

Speaker 2

这期播客结束了。

That's the pod.

Speaker 1

好的。

Alright.

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