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我得把这句话消音，但他是个超级亿万富翁。
I gotta bleep this out, but And he's extremely multibillionaire.
超级亿万富翁。
Extremely multibillionaire.
超级。
Extremely.
Sam，我手头有一封信，需要念给你听。
Sam, I have here in front of me a letter that I need to read for you.
我打开邮件，看到一张毕业典礼的邀请函。
So I open the mail, and I see a invitation like this to a graduation.
我想这不是我表弟。
And I think that's not my cousin.
也不是我侄子。
That's not my nephew.
这是谁呢？
Who is this?
亲爱的Shaan，我叫Quentin Wood。
Dear Shaan, my name is Quentin Wood.
我从2021年开始听MFM。
I've been listening to MFM for since 2021.
过去五年里，你和Sam的播客对我的生活产生了巨大影响，塑造了我看待世界、投资股票、设定目标和生活方式的方式。
Over the last five years, you and Sam's podcast has made a huge impact on my life, shaping how I see the world, investing in stocks, my goals, my life.
你们的播客给我带来了很多快乐，还陪我度过了长跑和学习时光。
Your podcast brought me a lot of joy and helped me through long runs and study sessions.
你和Sam让我的生活变得更好，所以谢谢你们。
You and Sam have directed my life for the better, so thank you.
我今年是高三学生。
I'm a high school senior this year.
因为你们对我生活产生了深远影响，我想邀请你们来参加我的毕业典礼和毕业派对。
And because of the profound impact you've made in my life, I wanna invite you to my graduation and graduation party.
他住在科罗拉多州。
Lives in Colorado.
感谢你抽出时间读这封信，也感谢你所做的一切。
Thank you for taking the time to read this and everything you do.
继续多做节目吧。
Keep making more episodes.
此致，昆汀·伍德，高中毕业生。
Sincerely, Quentin Wood, high school senior.
这太棒了，不是吗？
Isn't this amazing?
太厉害了。
Baller.
恭喜你，昆汀。
Congrats, Quentin.
昆汀，接受掌声吧。
Take a bow, Quentin.
这多棒啊，伙计？
How good is that, man?
我太喜欢这孩子了。
I love this kid.
如果你还不到24岁，你应该去做一些听起来可能有点冒犯的事情。
If you're under the age of 24, you should do some of these things that might sound insulting.
就像我们说的，那是种亲切感，或者说我绝不会说那很可爱，但你能感受到那种情绪。
Like we said, that's endearing or I would never say that's cute, but like you feel like that emotion.
你应该百分之百地去做那些事，因为你能这么做的机会只有这么一小段时间。
You should 100% embrace doing those things because you can only get away with this for the very small time.
而且这完全合适，也完全棒。
And it's totally appropriate and totally awesome.
这就像拉在裤子里一样。
It's like poop in your pants.
你只能这么做一段时间。
You can only do it for so long.
哦，那我们也可以这么做。
Oh, and then we could do it,
比如，到了人生的后期。
like, later in life.
但像这种事情，百分之百是超棒的。
But, like, you like, this type of stuff, 100% is awesome.
而且，说实话，很多人都是这样。
And by the way, a lot okay.
很多人写了信，但光是邀请我去参加高中毕业典礼，就让人觉得特别暖心。
A bunch of people have written letters, but just inviting to the high school graduation was so endearing.
我当时就想。
I just thought.
我就觉得，哇，这真的太美好了。
I was like, oh, that's so like, so wonderful.
然后迭戈就问，那我们去吗？
And Diego was like, so we're gonna go?
我说，嗯，不去。
I was like, well, no.
绝对不去。
Hell no.
我们肯定不会去的。
We're definitely not going.
但我会给他放那首歌，再给他鼓掌。
But I but I I will play him the song and and give him the clap.
这太棒了。
This is great.
好的。
Okay.
我想跟你讲一个商业故事，对我来说，这算是本周的比利奖。
I wanna tell you about this this business story that that to me, is a Billy of the Week.
这是一个我觉得特别有意思的亿万富翁家族。
So this is a billionaire family that I found really fascinating.
我一直对这些家族王朝很感兴趣。
I've been into these like family dynasties.
上周我们好像聊过嘉吉公司。
Last week, I think we were talking about Cargill.
这次要讲的是
And this one is
等等，我想试着猜猜看。
Wait, I wanna try and guess these.
就是猜一猜。
Like trying to guess.
我给你几个线索，让你知道往哪个方向想。
Me give you a couple of clues so you know which direction you're going.
意大利首富。
The richest man in Italy.
墨镜还是巧克力？
Sunglasses or chocolate?
巧克力。
Chocolate.
好的。
Okay.
你知道是谁吗？
Do you know who it is?
知道。
Yeah.
罗氏，是叫罗氏什么的吗？
Roche, is it called Roche something?
费雷罗。
Ferreira.
费雷罗。
Ferreira.
对。
Yeah.
好吧，你猜得挺快的。
So, okay, well you got that pretty quick.
那就没那么好玩了，
It's a lot less fun when
你直接就知道
you just know
答案。
the answer.
如果我是老师，我肯定会说，行吧，你自己学吧。
If I was a teacher, would just be like, well fine, teach yourself.
我可不想那样。
Didn't want that.
挺好的。
Was nice.
哥们，这个家族故事太精彩了。
Dude, this family story is amazing.
所以我超爱罗氏巧克力。
So I love for a Roche the chocolate.
我不知道你是不是喜欢这个，算不算粉丝。
I don't know if you've like, if you're a fan.
要不要来一个？
Have one?
哦，给你。
Oh, here.
给不知道的人说一下，我这里有一些。
So for those who don't know, I have some here.
这是今天早上我从杂货店买的。
I got this from the grocery store this morning.
我被这些家伙深深打动了。
I was so inspired by these guys.
我当时就想，我要去支持他们的小生意。
I was like, I'm gonna go support their small business.
是的。
Yeah.
他买了本地产品。
He bought local.
他身价320亿美元。
He's worth $32,000,000,000.
所以这些巧克力还挺不错的。
So these chocolates are kind of amazing.
包装也很精美。
The packaging is amazing.
如果你吃过这种巧克力，真的会感觉在品尝特别的东西。
If you've ever had one of these, you really feel like you're eating something special.
这让我挺好奇的，想知道它背后的故事是什么。
And that got me kind of interested in like, what's the backstory of this?
结果发现，这个家族发明了能多益。
Turns out this family invented Nutella.
他们还发明了Tic Tac糖。
They invented Tic Tacs.
他们还发明了一大堆健达产品，比如健达巧克力棒和健达奇趣蛋。
They invented like a whole bunch of Kinder, the Kinder bars and Kinder eggs.
他们搞出了好几个这种特别大的产品。
They invented like several of these like really big things.
现在他们手里还握着好多其他生意。
And now they own a whole bunch of other businesses.
所以我想跟你讲讲这家公司的故事，它是世界上最神秘的家庭企业之一。
So I wanna tell you the story of this company that's it's one of the most secretive family owned businesses in the world.
他们一年营收大概有两百亿美元。
They do like $20,000,000,000 a year in revenue.
创始人，也就是那个主要人物、继承人，他经营着公司，是意大利首富。
The founder, the main guy, heir, he runs the company and is the richest man in Italy.
他们成功的方式真的很有意思。
And the way they did it is really fascinating.
话说当年，二战刚结束那会儿，意大利那时候状况不太好，正在努力恢复元气。
So back in the day, this was post right after World War II, Italy, which was like, you know, not in great shape post World War II, was trying to kind of bounce back.
于是这个人，也就是现在这位的祖父，决定开始做巧克力。
And so this guy, the grandfather of this guy, he decides, I'm gonna start making chocolate.
当时巧克力非常贵。
Chocolate was really expensive.
它属于奢侈品。
It was like this luxury item.
不像现在这样，在每家店都能随便买到。
It wasn't like a little common thing you found at every store.
不是人人都吃得起。
Not everybody was eating it.
他刚开始做的时候，产品形态没搞对。
And so he starts when he had the form factor wrong.
他本来想做的是那种涂抹式的巧克力酱。
He was trying to make a bar, like a spread.
就像黄油一样。
So it's like butter.
它就像那种硬巧克力，基本上跟黄油棒差不多。
It would be like this kind of hard chocolate, like butter stick essentially.
他的想法是，人们会把它抹在吐司上，这样就能吃到巧克力味的吐司了。
And his idea was like people will put this on toast and you'll have like a chocolatey toast.
我觉得那时候，巧克力就跟鱼子酱差不多，是那种很高级的东西。
And I think at the time, like, chocolate was like something like it it was like the equivalent of caviar.
如果你去参加那种高档晚宴，就能看到它。
Like, if you went to like a fancy dinner party, you would see it.
如果我没记错的话，我觉得那时候的味道跟现在差远了。
And if I remember correctly, I don't even think it tasted nearly like it tastes now.
这些年来，他们往里面加了黄油和糖，才变成现在这样。
It They've wasn't just added butter and sugar over the years to the mix.
因为如果你拿可可豆或者可可粉，那味道是苦的。
It's like, because if you have like a cacao bean or cacao powder, it's like bitter.
非常苦，对吧？
It's like very bitter, right?
所以真的得多加点黄油和糖才行。
So you really have to like butter and sugar it up.
他试着卖这个巧克力棒，但大家都不喜欢，一直在抱怨。
So he tries the bar, people don't like it, they're complaining.
他们说，太硬了，不好抹开。
They're like, it's too hard, doesn't spread easily.
于是他想，好吧，得解决这个涂抹的问题。
So he's like, okay, gotta solve the spread problem.
然后他发明了一种罐装的奶油巧克力，基本上就像果酱一样。
And he comes up with a jar with like a creamy chocolate, like a jam basically.
这算是Nutella的前身。
And it's like a precursor to Nutella.
虽然还不是真正的Nutella，但思路就是让它变得超级好抹，装进罐子里，名字叫Super Crema。
It wasn't quite Nutella yet, but the idea was like make it super spreadable, put it in a jar, and it was called Super Crema.
然后他开始试着卖Super Crema，卖得还不错。
And so he starts trying to sell Super Crema and it's doing okay.
就是他，他是主厨，主要就是做各种美味的糕点。
It's him, he's like the chef and he's just trying to make, like, delicious pastries basically.
他哥哥负责商业运营，他们俩干得还不错。
And he's got the brother who's the business side, and they're they're doing alright.
也不算特别好。
Not great.
但后来儿子接手了，儿子更有创新精神。
But over time, the son takes over, and the son is a bit more of an innovator.
首先，我记得政府禁止在名称里用‘crema’这个词。
So first, I think the government like bans the use of crema in the name.
所以他无论如何都得重新品牌。
So he's got to rebrand it anyways.
他决定把它命名为Nutella。
And he decides to call it Nutella.
而且榛子是这个产品的主要原料。
And was just hazelnuts are a big ingredient for the thing.
他调整了配方，让味道更好了。
And he makes it, he tweaks the recipe, makes it better.
儿子开始搞创新了。
And the son starts innovating.
他进了实验室，发现薄荷糖虽然好，但问题也不少。
He gets in the lab and he basically creates, he notices that breath mints are great, but there's all these problems.
那些糖都装在大铁盒里，随身带着很不方便，对吧？
They come in these like big tins, to carry around, right?
一个大长方形盒子，打开还得找缝隙撬开。
This like big giant rectangle to open it up.
你得先找到那个缝，然后啪地一下打开。
You had to like kind of find the seam and pop it open.
而且，如果你想分给别人，别人还得伸手进去摸，把所有的糖都碰一遍。
And then, you know, if you wanted to like share it with somebody, they had to like dig through, touch all of them.
于是他就发明了Tic Tac那种包装形式。
And so he creates the Tic Tac form factor.
所以打开起来方便多了，盒子更小，体积也更小。
So way easier to open smaller box, smaller form factor.
广告里都是一个人伸出手，然后放上一颗Tic Tac。
And the ads were all like one person's hand out and then putting a Tic Tac in.
基本上，Tic Tac就像是一种社交礼物。
And it was basically like a Tic Tac was almost like a social gift.
它是一种社交破冰工具，是别人想要的东西。
It was a social icebreaker, something you want from somebody else.
所以随身带着它几乎成了一种权力的象征。
So carrying it was almost like a thing of power.
这些老Tic Tac广告真不错。
These old TikTok ads are so good.
你去谷歌搜一下复古的意大利Tic Tac广告，那些老广告真的挺棒的。
If you Google vintage TikTok Italian ads, the old ads are like pretty awesome.
很多广告里都会放一个问号，这在平时是不太会这么做的。
A lot of the ads would have a question mark, which you would not normally do.
你不会说‘TikTok问号’，但整个广告其实就是在向别人发出邀请。
You wouldn't say TikTok question mark, but the whole thing is basically it's an offer to somebody else.
而且，这是一种很自然的社交方式。
And, it's just a way to be smooth.
它就像是嘴巴的闲聊，一种轻松的开场白。
Way way to it's a it's it's small talk for the mouth.
TikTok是原来的名字吗？
Was TikTok the original name?
嘿。
Hey.
我想跟你聊一件挺酷的事。
I wanna tell you about something pretty cool.
我们有一个数据库，里面收录了这个播客里讨论过的所有商业创意。
We have a database of all of the business ideas that have been discussed on this podcast.
有几百期节目，HubSpot的团队都整理了一遍。
So hundreds of episodes, the team at HubSpot went through.
他们把我们头脑风暴过的那些简单、接地气、有趣又能赚钱的点子都整理出来了，现在可以免费下载。
They pulled out all the simple, relatable, interesting, profitable, ideas that we have brainstormed, and they're all available for download for free.
只要点击下面描述里的链接就行。
Just click the link in the description below.
感谢我们的朋友HubSpot赞助这期播客，还为大家准备了这份免费资源。
Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys.
回到节目正题。
Back to the show.
对。
Yeah.
所以Tic Tac这个名字本身也很棒，而且因为念起来很有趣，电影里也开始用这个名字。
So so Tic Tac was a, you know, a a brilliant name also, and it starts getting used in movies because the name is just, like, fun to say.
然后他还提到，我们聊过Touchland洗手液，那位女士最近好像以8亿美元左右的价格卖掉了这家公司。
And then he's like, we've talked about Touchland soap, woman who sold this company for, I think $800,000,000 or something recently.
她做的事情就是把Purell洗手液——那种实用但不好看的产品——包装成了女性香水的样子。
And what she did was she took Purell hand sanitizer, this utilitarian, ugly product, and she made it look like women's perfume.
而且它有不同的香味，虽然都是洗手液，但它是那种你想放在包里的小东西，看起来很酷，闻起来很棒，而且不像普通洗手液那样，它完全是在另一个维度上竞争。
And it came in different scents and it was all hand sanitizer, but it was something small you'd wanna carry in your purse that looked cool, smelled great, and didn't have like, change of just competed in a different dimension than hand sanitizer.
它不是为了每秒杀死更多细菌，而是让你的手用完后不会闻起来像乙醇。
Not trying to kill more germs per second, but say your hands aren't gonna smell like ethanol at the end of this.
对吧？
Right?
所以，然后就有了那种像金块一样的包装，这些特别的东西被放进去。
So so then then you have the the Ferrochet like packaging where it's like this this, you know, these golden nuggets, these, like, special things that are that are put into this.
所以从营销天才的角度来看，这些操作简直太棒了。
And so just brilliant all around in terms of, like, how they how they did the marketing genius behind some of these things.
然后这个品牌就火了。
And so the brand takes off.
它做得非常非常好。
It's doing really, really well.
他是个创新者。
He's an innovator.
现在他们变得超级神秘了。
And now they're super secretive.
我觉得大概直到四五年前，他们从来没接受过采访。
I think for like up until four or five years ago, they had never done an interview.
也从来没让任何人进过工厂。
They had never let anyone into the factory.
那感觉就像《查理和巧克力工厂》里的威利·旺卡一样。
It was like on some real Willy Wonka shit.
你知道，有个记者进去后说，其实这不像威利·旺卡。
They you know, it was like the one journalist who got in was like, this is actually less like Willy Wonka.
更像是51区。
It's more like Area 51.
那里有武装警卫。
There was armed guards.
因为他们自己制造生产巧克力的机器。
They because they build their own machinery to produce the the chocolate.
所以他们不想让任何人知道他们机器的工程原理，还有能多益的配方。
So they didn't want anyone to know the engineering behind their machinery, the recipes behind Nutella.
他们什么都不想让人知道。
They didn't wanna know anything.
而且他们甚至也没怎么拿这些来搞营销。
And they weren't really even using it for marketing purposes.
比如那位祖父，你看他所有的照片，都戴着深色墨镜。
Like the the grandfather, all the photos of him, you'll see he's wearing dark sunglasses.
他就是不想被人看见，不想被人知道。
He just never wanted to be seen, never wanted to be known.
所以直到最近，他们才开始有所行动。
And so only very recently did they start doing anything.
然后到了第三代，就有了那些资助项目。
And so then you have the grants on the third gen.
第一代就像是开拓者，拼命想做成这件事，有点像先驱者之类的，定居者也好，先驱者被干掉，然后定居者做他们的事，接着镇上的人建起了帝国。
And so gen one was kind of like the pioneer trying to make it happen, was kind of like pioneers or whatever, settlers get pioneers get slaughtered, then the settlers do whatever, then the townspeople build the empire.
差不多也是这个道理。
It was kind of that same thing.
所以，你看，他本人其实没做成，但他儿子实现了突破性的创新。
So, you know, he didn't really make it, but the son had the breakthrough innovations.
然后那个人的儿子又采取了完全不同的策略。
And then that guy's son took on a totally different strategy.
他走了沃伦·巴菲特的路线。
He went Warren Buffett.
他基本上就是觉得，好吧，发明这些产品又难又贵，成功率还特别低。
He was basically like, all right, inventing these products really hard, really expensive, really low hit rate.
那如果我们去找一些有潜力的价值品牌，把它们扭转过来呢？
What if we went and found value brands that we could turn around?
于是他就去买了Butterfingers、Baby Ruth、Crunch这些品牌，收购它们，试图重振品牌，再把它们带回来。
And so he went and bought Butterfingers and Baby Ruth and Crunch and like all these brands, acquired them, tried to revitalize the brand and then bring them back.
所以现在他手里已经攒了一堆其他品牌了。
And so he's built this portfolio of other brands now.
他采取了一种并购的方式。
And he took like an M and A approach.
我就在想，意大利语里‘私募股权’怎么说？
And I just thought, what's the Italian word for private equity?
因为这些人，我看到的这些操作，简直就是漂亮的私募股权运作，太酷了。
Because that's what these guys, this is some beautiful private equity that I've been seeing in play here for the last is so cool.
80
80
我昨晚买了个Butterfinger。
I bought a Butterfinger last night.
我超级喜欢Butterfinger。
I I freaking love Butterfinger.
我觉得自己老了，但我就是喜欢……
I feel old, but I like Just I
我、我自己，还有Sam，在吃Butterfinger吗？
me, myself, and Sam having a Butterfinger or what?
我去了趟CVS，买了那种影院包装的。
I went to the CVS and I got the the movie style.
你知道他们那种影院糖果，就是盒子里装着小包装的Butterfinger。
You know how they like put like like, movie style candy, like, in the box with, like, mini Butterfingers?
昨晚我一个人干掉了整整一盒。
I totally had a whole box of myself last night.
所以我完全站他这边。
So I'm on board with this guy.
我不喜欢Butterfinger。
I don't like Butterfinger.
我喜欢Crunch。
Love Crunch.
Baby Ruth。
Baby Ruth.
顺便说一句，这可不是以贝比·鲁斯命名的。
By the way, not named after Babe Ruth.
不是吧？
It's not?
不是。
No.
它是以格罗弗·克利夫兰总统的女儿露丝·克利夫兰命名的。
It's named after Ruth Cleveland, the daughter of president Grover Cleveland.
哦，那棒球运动员贝比·鲁斯是以她的名字命名的吗？
Oh, is Babe Ruth the baseball player named after her then?
我觉得不是。
I don't think so.
老兄，你不能
Dude, you can't
有两个贝比·鲁斯。
have two Babe Ruth.
我的意思是，这就像没有
I mean, that's like there's not like
我不知道他们是怎么蒙混过关的。
I don't know how they got away with that.
这太棒了。
This is pretty awesome.
你为什么对这个话题这么着迷？
Why are you fascinated by this topic?
因为这明显是个趋势。
Because it's clearly a trend.
嗯，我有很多这样的主题。
Well, I have all these, like, themes.
其中一个就是，那些隐藏在眼皮底下的大生意，一直让我很感兴趣。
So one is, like, huge businesses hidden in plain sight is always something that's interesting to me.
所以，你知道，我一直在吃这个，但从来没想过，这是谁做的？
So, you know, I've been eating this, but I never took the time to think, who made this?
这背后有什么故事？
What's the story of this?
为什么这个产品的包装看起来和店里其他任何东西都不一样？
Why does this packaging look so different than any other product that in the entire store?
而且为什么没更多人这么做？
And why don't more people do this?
就是说，怎么才能把这个营销原理应用到其他品类上？
Why isn't, like like, how can you apply this marketing principle to another category?
我真不敢相信没人这么做。
Like, I just can't believe people aren't doing that.
所以我的大脑立刻开始运转，开始幻想我要创造的产品，然后才想起来我已经很有钱了，不想工作。
So that immediately, my brain starts firing, and I start fantasizing about these products I'm gonna create before I remember I'm already rich, I don't wanna work.
而且我手头有太多工作要做，根本没空搞那些。
And I had this way too much work to do any of that.
但如果真有人做了，那也挺好的，值得称赞。
But if somebody ever did it, you know, like, you know, kudos to them.
罗里·萨瑟兰，我们请过的那位，他提到那个上面有层锡纸的汽水叫什么来着？
Rory Sutherland, who we had on, he talked what's the name of the soda that has the piece of foil on top?
你知道，那个意大利的，其实也是意大利的。
You know, the Italian also Italian, actually.
哦，Pellegrino？
Oh, Pellegrino?
不是。
No.
很接近了。
You're close.
Pella什么的。
Pella something.
开头是P。
It starts with a p
就是那种，有点像
and it's It's like
那种柠檬水之类的东西。
that lemonade y type thing.
就是一种柠檬味的意大利汽水。
It's like a lemon flavored Italian soda.
是圣培露吗？
Is it Sam Pellegrino?
好吧。
Okay.
我还以为圣培露是水呢，原来这是圣培露的汽水。
I thought Sam Pellegrino was also water, but this is like San Pellegrino like soda.
对。
Yeah.
他还在解释那个易拉罐上的锡纸，说虽然是很小的细节，但他们这么做是为了让这罐饮料显得特别干净、特别高级。
And he was explaining how the tin over it, he's like, that's a really small thing, but they did it to be like, this can is extra clean and special.
从来没见过
It's never
这样的，是吧。
been like, yeah.
啪的一声打开密封。
Pop of the seal.
他解释了一件在整体上不太重要的事情的重要性，还分析了背后的心理因素。
He was explaining the importance of something fairly insignificant in the grand scheme, and how, and he was explaining the psychology behind it.
这让我开始思考。
And that really got me thinking.
你说的糖果也是完全一样的情况。
You're describing the exact same thing with the candy.
它包在一个金色的锡纸里。
It's wrapped in like a gold tin.
我一直在想这个问题。
And I was thinking about that a lot.
看来又是另一家意大利公司在做这件事。
And I guess it's another Italian company pulling it off.
对，所以我特别喜欢这种营销思维。
Yeah, so I love the marketing mind.
这总是件很有意思的事。
That's always a fascinating thing.
我喜欢那些藏在眼皮底下的生意。
I love businesses hidden in plain sight.
我特别容易被那种故事吸引，比如意大利首富？
I'm always a sucker for, you know, richest man in Italy?
然后我就想，好吧，别告诉我，这肯定是个有趣的故事。
And I'm like, sure don't, you know, tell me, like, this is gonna be an interesting story.
而且我对这种家族企业也很感兴趣，因为我觉得真正能经受住时间考验的企业，都得创造好几个奇迹才行。
And then I am also interested in these kind of family dynasty businesses, because I think it's the businesses that really like withstand the test of time, they have to do like several miracles.
其中一个最大的奇迹就是，企业得传到不会把它搞砸的人手里。
And one of the great miracles is that it has to get passed down to somebody who doesn't screw it up.
我觉得挺酷的是，有个故事讲的是其中一代人。
And what I thought was kinda cool, there was a story about one of the one of the generations.
我不确定是不是现在这一代。
I don't know if it's the current one.
顺便说一句，我正要打开其中一个。
By the way, I'm opening one of these up.
我不确定是这一代，还是中间那个儿子。
I don't if it's the current one or it's the the middle son.
但他说过类似的话，他直到十五岁左右才知道自己家里有钱。
But he said something like he didn't even realize they were rich until he was, like, 15 years old.
他说，我完全不知道。
He's like, I had no idea.
他们一直瞒着我。
They kept that from me.
我就想，家里四个管家都没让你起疑心吗？
It's like, the four housekeepers didn't tip you off?
所以我不太清楚这到底是怎么做到的，但显然，他们的成长环境里，可能大部分时间都在工厂里干活、研究产品，所以财富并不明显。
So I don't know exactly how that was possible, but, you know, apparently, there was something in the upbringing where I think they were they just spent so much time actually working in the, factory and and on the product that it wasn't clear.
感觉更像是专注于工作和手艺，而不是那些物质回报。
Like, was more about the work and the craft than it was about the the prizes.
那太棒了。
That's awesome.
我很想听听，我之所以对这件事了解得很少，但又有一些了解，是因为《创始人》播客有一集讲了这个家族，那集挺早的，我很久以前听过。
Would love to, listened to, the reason I know very little about it, but I know some about it is because Founders, the Founders podcast, he did an episode on the family, and it's a pretty old one, so I listened to it a while ago.
但我会很好奇，我挺想看看——
But it would be curious, I would be curious to see like-
嘿，你想不想听一期不用做研究的《创始人》？
Hey, would you ever like to listen to founders without the research?
MFM，我们为你服务。
MFM, we're here for you.
在你大口吃东西的时候，这就像——
While you're stuffing your face with food, which is like
听起来很不错，
the that sounds great on
在麦克风前。
the mic.
让我听听你嚼东西的声音。
Let me hear you chew.
早上九点吃巧克力，真过瘾。
This 9AM chocolate is hitting the spot.
哥们，我早餐吃的就是甜酸糖。
Dude, I had sweet tarts for breakfast.
这叫间歇性禁食，只不过你间歇性地吃个费列罗。
It's intermittent fasting, but you intermittently eat a Ferrerochet
在禁食期间。
while you're fasting.
我想了解他们家的内部关系。
I wanna know, like, the family dynamics.
我特别好奇。
I'm so curious.
我觉得像《继承之战》那种剧里的故事和戏剧冲突，其实并不是普遍情况。
I think that, like, the stories of Succession, the movie or the TV show, and, like, the drama, I don't think that is actually the common thing.
我觉得其实是有办法做到既和谐有爱，又能把生意做好的。
I think that, like, there is a way where you could be, like, harmonious and loving and also, like, good at this whole business thing.
只是写或读这样的故事，或者拍成电影电视剧，就没那么有意思了。
And I it's just less interesting to write or read about that or make a movie or TV show.
和谐。
A harmony.
对。
Yeah.
是的。
Yeah.
但如果能读到一本讲他们怎么高效运作的书，那会非常有意思。
But it would be really exciting to like read a book on how they do it effectively.
另一个成功做到这一点的家族是罗斯柴尔德家族。
Another family that done that that did it effectively is the Rothschild family.
你知道他们吗？
Do you know about those guys?
说实话，我只是听说过这个名字。
I mean, I just know the name.
我不太清楚他们家族具体做了什么。
I don't know what they did in the family.
有个挺离奇的故事，就是他们最早的家族，现在大家觉得他们像光明会一样神秘。
Like, there's a crazy story where the like, the the original clan, so they're known now as like Illuminati esque, where it's like mysterious.
但最早的故事是，我觉得他们是在19世纪的德国。
But the original story is, I believe they were in Germany in the eighteen hundreds.
父亲是做商业和银行业的，他有五个儿子。
And the dad was into business and banking, and he had five sons.
他对孩子们看起来非常关爱和尊重。
And he seemed very loving and respectful with them.
他特意让孩子们成年后搬到不同的国家，继续做他教给他们的银行业务。
And he purposely asked them to move when they became adults to different countries and do the banking trade that he was doing and teaching them.
就这样，他们成了欧洲一个非常成功的家族。
And that is how they became this, like, amazingly successful European family.
但孩子们却说，不，他其实是个很有爱的人。
But the kids were like, no, he was a really loving guy.
他教我们正确的价值观，我们也很喜欢和他一起做这些事。
He like, he taught us good values and we liked doing this with him.
所以我也读了一些关于那个家族的资料。
And so like, I've been reading a little bit about that family as well.
对。
Yeah.
我是说，我不确定自己会不会那么做，但最近确实有个想法让我挺着迷的。
Mean, I don't know if I'm ever gonna do that, but I did have a random idea recently that it's kind of like fascinated me.
我听了Carbone餐厅那位厨师的采访，他说了句话——其实采访挺无聊的，但他有句话我觉得很有意思。
So I was listening to some interview with the chef from Carbone, and he said something, like the interview actually was a little bit boring, but he said one thing that I thought was pretty interesting.
他说，哦，我一直对食物很着迷。
He goes, Oh, I was always obsessed with food.
我12岁的时候就是个彻头彻尾的美食爱好者了。
I was 12 years old, and I was an absolute foodie.
我那时候天天看烹饪节目。
I was always watching cooking shows.
每家餐厅我都了如指掌。
I knew about every restaurant.
我清楚自己就想当厨师。
I knew I wanted to be a chef.
有一个特别棒的礼物，但很少有人会提起。
And one of the greatest gifts that nobody really talks about.
对吧？
Right?
比如说，你希望孩子学习好、体育好，或者别的什么都行。
Like, you you want your kid to be, you know, really good at school or really good at sports, really whatever.
其实人生中最棒的一件事，就是找到自己真正热爱的事情。
I mean, really one of the best things you can do is figure out what you actually love to do in life.
越早找到，那才是真正的优势。
The earlier you figure that out, that's actually the big advantage.
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所以我就
And so I
这其实就是沃伦·巴菲特的优势。
think that was Warren Buffett's advantage.
没错，是沃伦·巴菲特。
It's Warren Buffett's.
其实每个人都是这样。
It it's everyone.
如果你看看这些人，比如MrBeast，他11、12岁的时候就说，我就是要当YouTuber。
If you read these guys, they you know, Jim mister Beast is like, yeah, at 12, I just 11 years old, I decided I was gonna die a YouTuber.
我就是想当个YouTuber。
Like, I just wanna be a YouTuber.
这就是我唯一想做的事。
That's all I wanted to do.
所以从那时起，他就说，对。
And so from a he's like, yeah.
所以我现在就是他那个位置了。
So I'm whatever he is now.
28岁？
28?
他说，对。
He's like, yeah.
我已经干这行二十年了。
I've been doing this for twenty years.
所以，你看，就像我，现在已经干了十七年了。
So, you know, it's like, I've been doing this seventeen years now.
所以他真的就是在这件事上花的时间比任何人都多。
And so he's literally just spent more time on this than anyone else.
沃伦·巴菲特七岁就买了第一支股票，基本上从很小的时候就开始思考商业、金钱和股票，而且正好赶上了那个黄金时期。
Warren Buffett bought first stock at seven and basically was thinking about businesses, money, and stocks since he was very young and and had time during that golden window.
还有，我采访马尼什·帕尔的时候，我问他关于墙上那些书的事。
And and when I interviewed Manish Parr, he was I was asking about these books on the wall.
他有一整个区域，全是科学、神经科学和心理学方面的书。
He had a whole section on, like, science and neuro neuroscience and psychology.
我就问，读了这么多书，你最大的收获是什么？
And I go, what's something you really took away from reading a bunch of these?
他说，人在六七岁的时候，一些核心特质、DNA就已经基本定型了，你大概能知道那个人是什么样。
And he goes, we have a certain hardwiring that's kind of baked by the time you're six or seven, like your core nature, your DNA, you kind of know who that person is.
但他又说，存在一个黄金窗口期。
But he goes, and there's a golden window.
我觉得这个黄金窗口期大概就是六到十六岁。
And I think the golden window was something like, you know, six to 16 years old.
在那十年里，如果你能找到一件让你痴迷的事情，并且能自由地去钻研它，大脑在那个特定阶段就会形成超强的专长，你就能达到世界级水平。
And during that ten year window, if you found something that's that you can obsess over and you can you get free rein to actually obsess over it during that window, you will hyper specialize when the brain is in this certain period, and you'll become world class.
就像，你之后的人生就顺理成章了。
Like, you're you're the rest of your life happens.
如果你没抓住那个窗口，他就用投资来打比方。
And if you really don't and so he he talks about this with investing.
他说，如果CEO在十岁或十一岁时没有摆过柠檬水摊的证据，他就不会投资那家公司。
He's like, I don't invest in companies where the CEO doesn't have an evidence of the lemonade stand when they were 10 or 11.
因为如果你真的是个创业者，你从小就会展现出创业的苗头。
Because if you really if you're an entrepreneur, you were an entrepreneur at an early stage.
我虽然不完全相信这个说法，但确实觉得挺有意思的。
Now I don't a 100% believe this, but I did think it's interesting.
而且这种模式你确实经常能看到。
And you do see this pattern a lot.
他有吗？
He have that?
马尼什有吗？
Did Manish have that?
对。
Yeah.
所以我就问他这个问题，他说有。
So I asked him that and he was like, yes.
然后他说，那并不是为了创业。
And he goes, it wasn't for entrepreneurship.
其实是因为他爸爸有个珠宝生意或者黄金生意之类的。
It was basically for like, his dad had a jewelry business or a gold business or something like that.
他说，基本上，他的MBA就是每天他爸爸回家，生意都在亏损。
And he said, like, basically, my MBA was every day my dad would come home and the business was failing.
他和弟弟必须想办法让生意不倒闭，能有足够的现金撑到下个月。
And me and my brother had to figure out something we could try to get this business to not fail, to have enough cash to be, like, in business next month.
在这个过程中，他等于每天从八岁起就在帮他爸爸打理珠宝店，在店里干活，回家听爸爸讲问题，听库存的困境，现金流管理的难题。
And so in doing that, he's like, I basically got my MBA when I was eight years old every day helping my dad with his jewelry business, working in the store, coming home, hearing the problems, hearing the inventory struggles, the cash flow management problem.
如果销售额这么高，为什么我们手里没钱？
If we have all these sales, why don't we have any money?
哦，原来收入和利润不一样，利润和现金流也不一样。
Oh, because there's a difference between revenue and profit, between profit and cash flow.
他就在不知道这些术语的情况下，凭直觉和本能去学习这些东西。
And, you know, he's like learning these things without knowing the names of them, like this sort of intuitive gut learning that's happening during that phase.
而且说实话，你不需要那些也能做得相当成功。
And for the record, you don't need that to be pretty successful.
我
I
觉得要成为世界顶尖水平确实需要。
do But think to be world class.
对。
Yes.
我认为这就是最顶尖的那批人拥有的优势。
I think that that's the advantage that the best of the best of the best have
你看，就像现在世界杯上，看看亚马尔。
over you the see like, oh, in the world a World Cup right now, it is like, let me in Yamal.
你会想，这是怎么回事？
And it's like, you what?
为什么美国培养不出这样的球员？
How come The US doesn't produce players like this?
其实原因很简单，他七岁就住进了足球学校，从七岁一直待到十七岁。
And it's like, well, because at age seven, he went and moved in to the soccer academy, and he was there from seven to 17.
你猜怎么着？
And guess what?
现在他十八岁，已经非常厉害了。
He's amazing now at 18.
你明白吗？
You know?
也就是说，如果你的孩子也在六七岁就离开家住进足球学校，说不定也能达到这个水平。
Like, which which maybe your kid would have been too had they left the house and moved in, you know, to the soccer academy at age six or seven.
而且在那段时间里，他们几乎只训练、只专注于这一件事。
And that's like really all they trained and focused on for a long period of time.
你愿意这么做吗？
Are you willing to do that?
马尔科姆·格拉德威尔的《异类》这本书里就提到过类似的观点。
The book Outliers by Malcolm Gladwell talks a little bit about this.
比如，微软的创始人比尔·盖茨和保罗·艾伦，他们小时候，学校是全国最早拥有电脑的学校之一。
Like, you know, at a young age, Bill Gates and Paul Allen, the founders of Microsoft, their school was the first one of the only schools in the country to have a computer.
所以他就能免费摆弄那台电脑。
So he got to mess around with the computer for free.
放学后他可以随便用，而且用了很长一段时间。
He had free access to it after school for, like, a very long period of time.
你知道吗，我以前的联合创始人弗科姆就跟我说过，他爸爸在一家电脑公司工作。
You know, Furcom, my old cofounder, he would tell me, yeah, his dad worked at a computer company.
所以他五岁的时候，最早的记忆不是和爸爸玩接球。
So when he was five years old, like, earliest memory wasn't, like, playing catch with my dad.
而是从零开始组装一台打印机。
It was, building a printer from scratch.
真的，一点不夸张，现在他什么都能造出来，因为在那段黄金时期，他就在做这些事。
It's, yeah, no no no joke that now he can, like, build anything because during that golden window, he did that.
总之，说了这么多，我想表达的是，我一直在思考如何在这方面有意识地去做一些安排。
Anyways, long way of saying, I've thought about how you could be somewhat intentional about this.
意思是，如果我的孩子对某件事表现出兴趣，我想我会在那个黄金窗口期比大多数人更用力地投入。
Meaning, if my kid shows an interest in something, I think I'm gonna lean in way harder than most people would during the golden window.
我还想过休一年假，比如在五年级或六年级的时候，把他们从学校接出来，然后说，嘿，我们去环游世界，我要好好培养你。
And I've thought about taking a sabbatical year where I'm just like gonna pluck them out of school for, you know, in fifth or sixth grade and just be like, hey, we're gonna travel the world and like, we're I'm just gonna develop you.
我现在就要塑造你。
I'm gonna shape you now.
而不是等到我65岁退休了、有时间了，因为到那时候，饼干已经烤脆了。
And not like when I'm 65 and I retire and I have more time because you're gonna be the cookies already crispy by then.
你明白我的意思吗？
You know what I mean?
我得在面团还是生的时候动手。
Like, I gotta do it when the dough is raw.
所以我正在考虑这件事。
And so I'm thinking about that.
这听起来是不是很疯狂？
Does that sound crazy?
听起来不疯狂吗？
Does that sound No.
这真的很有意思。
It's so it's so funny.
我生日的时候，一个朋友送了我安德烈·阿加西的书，我还没开始看，但我问他学到了什么。
A friend for my birthday, a friend gifted me the Andre Agassi book that I I haven't started it yet, but I was asking him what he learned.
你读过那本书吗？
Have you ever read that?
安德烈·阿加西的自传？
Andre Agassi's biography?
不，我没读过。
No, I haven't.
它被认为是最好的自传之一。
It's considered one of the best biographies.
我不是网球爱好者，我和我朋友都不是打网球的，但他说这本书特别好。
And I'm not a tenant, and my friend and I, neither of us are tennis guys, but he's like, so good.
我就问，最大的收获是什么？
And I said, what's the big takeaway?
他说，疯狂的是，安德烈看起来甚至都不怎么喜欢网球。
And he was like, the crazy thing is Andre didn't even seem like he loved tennis.
而且坦白说，他看起来也没什么巨星气质。
And he frankly didn't seem like he had superstar energy.
感觉他有点不情不愿地打着，但打得还挺好。
Like he kind of begrudgingly did it, but he was pretty good.
我就想，那他怎么就成了史上最伟大的球员之一呢？
And I was like, well, how did he become like one of the greats of all time?
他说，是他爸爸。
And he said his dad.
他爸爸简直是个疯子。
His dad was maniacal.
他爸爸看到他表现出一点兴趣，就拼命推着他走，全身心投入进去了。
His dad like his dad saw that Andre showed a little bit of interest and he just pushed him and and just went all in on it.
我是在开玩笑。
And I was joking.
然后我就说，好吧。
And I was like, okay.
所以，也许他和父亲的关系好，也许不好。
So maybe he maybe he did or didn't have a good relationship with his father.
我不确定。
I'm not sure.
但我觉得，像塞雷娜·威廉姆斯的爸爸、安德烈·阿加西的爸爸，这些严厉的父亲，虽然被很多人骂，但看起来还是挺值得的。
But I think that like these guys like Serena Williams' dad, Andre Agassi's dad, like some of these harsh fathers, I'm like, they get a lot of shit, but like, it seems pretty worth it.
就是那种虎爸虎妈的能量。
Like, to have this like tiger dad, this tiger mom energy.
嘿。
Hey.
我们稍微休息一下。
Let's take a quick break.
你有没有过这种感觉：策略定好了，简报写完了，大家意见都统一了，结果发现还得有人坐下来，把所有的内容真正做出来？
You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content?
那个人通常就是你，而且明天就要交。
That someone is usually you, and it's due tomorrow.
那么，HubSpot的Breeze助手可以帮上忙。
Well, the Breeze assistant from HubSpot can help.
它直接在HubSpot内部运行。
It works right inside HubSpot.
你可以起草活动文案、博客文章、邮件，全都用你的品牌语气，全都基于你真实的客户数据。
You can draft campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data.
所以你创造的不只是内容。
So you don't create just content.
你创造的是能转化的内容。
You create content that converts.
去hubspot.com看看吧，那个面向成长型企业的智能客户平台。
Check out hubspot.com, the agentic customer platform for growing I
我在看纳达尔在网飞上的纪录片。
was watching Nadal's documentary on Netflix.
你看过那个吗？
Did you see that one?
我看了一点点。
I've seen a little bit of it.
是的。
Yeah.
我喜欢纳达尔。
I love Nadal.
特别喜欢纳达尔。
Love Nadal.
他
His
他爸爸也是那样的。
dad was the same way.
他父亲对此非常执着，一直逼他、推他、训练他，还亲自当他的教练。
His father was so hardcore about it, and he pushed him and pushed him and pushed him and was his coach.
然后还有另一个人，叫塞巴斯蒂安·科，是个著名的跑步运动员。
And then there's this other guy named Sebastian Coe, who's a famous runner.
所以，你知道，很多人可能知道他，他曾经保持着一英里跑的世界纪录。
So, you know, that many people are gonna know who he is, but he had the world record for the mile.
他父亲彼得也是一样，他们跑步的时候，他父亲就坐在车里，拿着秒表，记录每一个分段的时间。
And his dad, Peter, was the same way where they would run and his father would be in the car with a stopwatch tying up every interval.
每个成功男人的背后都有一个伟大的女人。
Behind every great man is a great woman.
就像，还有一个严厉到近乎虐待的父亲。
It's like, and an abusive father.
对。
Yeah.
而且我确实觉得，有一种方式可以让你
And I do think that there's a way that you
可以做到这一点，同时
can do this where you
既能当好一个培养者，又能当好一个推动者。
can like balance like being a good nurturer and also a pusher.
我想澄清一点。
Clarify one thing.
我不是说我要像那样对他们进行高强度训练，让他们变得伟大。
I'm not saying I'm gonna, like, hyper train them for greatness on, like, you know, hey.
起床。
Get up.
每天早上跑短跑。
We're running sprints every morning.
比如，你知道的，上山什么的。
Like, you know, whatever up the hills.
我的意思是，我会让他们多接触，因为我觉得大多数人的问题不是找到了热爱的事情却没有坚持下去。
What I meant was really, I'm gonna give them exposure because I think most people the problem isn't that you found what you love and then you didn't keep doing it.
因为当你真正热爱某件事时，它会有巨大的吸引力。
Because when you really love something, has a great amount of pull.
你无论如何都会去做。
You just do it anyways.
我觉得大多数人没做到的是，他们没能像在Costco里那样四处试吃体验一下。
I think what most people don't do is they don't really get to walk around Costco and sample the things.
而我认为真正有趣的是，如何让一个人有机会接触和体验？
And I think that's actually the more interesting thing is like, how do you get somebody exposure?
因为我会说，绝大多数人甚至从未发现自己是否真的热爱某件事。
Because I would say the vast majority of people never even find out if they really love something.
因为从学校开始，就是一条高度规范化的轨道。
Because by the time you like, school is such a regimented track.
对吧？
Right?
你每天花八小时，和其他孩子做一模一样的事情。
You're spending eight hours a day doing the same exact things as every other kid.
你碰巧喜欢光合作用吗？
Did you happen to love photosynthesis?
你碰巧喜欢三角学吗？
Did you happen to love trigonometry?
大概不会吧。
Like, probably not.
然后呢，这一切都只是为了把你送进大学。
And so by the and then and then it's all just funneling you to get into a college.
进了大学之后，目标又变成了找工作；等到有了工作，你又得拼命赚钱养家糊口。
And when you get into a college and it's about getting a job, by the time you have a job, now you're working and you're trying to, like, pay for life.
到了三十岁，你才意识到，自己根本没机会去发现，原来自己真正热爱的是做播客。
And by the time you're 30, you're like, well, I didn't really get that one that that opportunity to go figure out that actually it was podcasting that I really had an affinity to.
我真的很喜欢那个。
I actually really love that.
或者是，你知道的，比如烘焙之类的。
Or it was, you know, whatever it is, like baking.
是这件事。
It was this.
是那件事。
It was that.
其实很难真正搞清楚。
It doesn't really it's hard to even know.
我觉得大多数人一辈子都不知道。
And I think most people never even know.
所以我希望为我的孩子做的是，至少让他们感受和看到这个世界是什么样的。
And so the thing I wanna make sure I do for my kids is get you to at least feel and see what different what the world is.
有哪些选择摆在面前，让他们在生活中有所接触。
What are what's even on the menu of options so that you have some exposure in life.
因为我觉得这个世界本身并不会很好地给你提供这些接触机会。
Because I don't think the world by default does a good job of giving you exposure.
你和我有一个很好的朋友，叫拉蒙。
You and I have a great friend, Ramon.
就是拉蒙·范·米尔。
So Ramon Van Meer.
拉蒙的处境很艰难，他儿子才两岁时，他就成了单亲爸爸。
And Ramon had a difficult situation where he became a single dad when his son was only two years old.
我认识维克多的时候，他大概三岁。
And I met Victor when he was, I think three.
现在他都已经是大二或大三的学生了。
Now he's actually a sophomore or junior in college.
拉蒙当时真是拼了。
And Ramon was crazy.
一方面是因为迫不得已，另一方面也是因为他确实是个非常棒的父亲。
Part ly he did this out of necessity, partly because he's a really amazing dad.
从维克多大概七岁开始，他就带他去参加那些特别重要的商务会议。
And he would bring Victor, starting at the age of maybe seven, to these really big business meetings.
我记得维克多大概十岁的时候，拉蒙卖掉了一家公司。
I remember he sold one company when Victor was something like 10 years old.
他以接近一千万美元的价格卖掉了那家公司。
He sold it for close to $10,000,000.
我记得他会从旧金山去洛杉矶，把维克多从学校接出来带上他。
And I remember he would go to LA from San Francisco, and he would take Victor out of school and bring him.
维克多就坐在他旁边，不说话，但会认真听会议内容。
And Victor would just sit like next to him, and Victor wouldn't talk, but he would pay attention to the meeting.
之后，拉蒙就会问，维克多，你怎么看？
And afterwards, Ramon would be like, Victor, what's your opinion?
我们该怎么办？
What should we do?
还有一次，维克多其实去过中国，好像去了几次。
And then another time, Victor has actually been to China, I think a couple times.
因为拉蒙现在有一家公司叫Afina，在中国有制造商。
Because Ramon has a company now, Afina, where they have manufacturers in China.
他会带他们去中国，维克多就安静地坐着，之后拉蒙或者维克多会说，嘿。
And he'll bring them to China, and he'll just sit quietly and be like afterwards, Victor or Ramon will be like, hey.
好的。
Okay.
那你觉得呢？
So what do you think?
你觉得这个人靠谱吗？
You think this guy's legit?
我们要不要跟他合作？
Should we go with him?
这事该不该做？
Should we do this?
我记得当时看到过这一幕。
And I remember seeing that.
在我有孩子之前，我觉得这太棒了。
And before I had kids, I thought it was awesome.
但有了孩子之后，我觉得这简直是一种福气，一份珍宝。
And then after I had kids, I thought it was like a blessing, a treasure.
感觉从‘这挺酷’变成了敬佩。
Like it changed from like, this is cool to admiration.
对。
Right.
到觉得你从一个好爸爸变成了我心中的神。
To like, you have gone from being a good dad to a deity to me.
就像，我简直不敢相信你有多特别，Victor有你真是太幸运了。
Like you are like, I can't believe how special and how lucky Victor is to have you.
我记得看到那个场景时就想，这才是养孩子的正确方式。
And I remember seeing that and I'm like, that is the way to have a kid.
我完全同意，我也看到了同样的东西。
I agree 100% seeing the same thing.
Ron是个了不起的爸爸。
Ron is an amazing dad.
而且我觉得不只是因为我看了那个视频。
And it's not just I think because I've watched that.
当时你大概就是觉得，孩子就在那儿，也没说什么，或者事后回想起来，你怎么看？
And in the moment you're just kind of like, well, a kid is there, didn't say anything, or maybe even after the fact, what'd you think?
感觉还不错？
It was good?
挺酷的？
It was cool?
他们不会给你一个当爹的想要的满意答案。
They're not gonna give you some satisfying answers a dad.
比如，爸，我今天真的学到了勤奋的价值。
You know, dad, I really learned the virtue of hard work today.
其实，我发现他们永远不会直接告诉你，但你只能相信这个过程，心想，这些都在脑子里某个地方沉淀着呢。
Actually, what I saw was they're never gonna tell you the thing, but you just have to trust the process and be like, it's all soaking somewhere somewhere in the mind.
这段经历正在大脑里留下积极的印记。
This experience was imprinting somewhere in the brain in a positive direction.
而且，如果我没有给他们这次经历，某种程度上，就等于剥夺了他们接触这些的机会。
And that if they you know, if I didn't give them this experience, I would've, in in a way, robbed them of of some of that exposure.
所以，是的，我对此深信不疑。
So, yeah, I'm a I'm a big believer in that.
我的孩子现在还很小，但我也会做类似的事情。
My kids are really little right now, but I I do similar things.
那太棒了。
That's awesome.
好的。
Okay.
让我再给你讲个关于别人的故事。
Let me tell you another story about someone.
你和我，我们偶尔会收到一些有趣的邀请。
You and I, we get invited to some stuff that occasionally is interesting.
大多数时候，我们俩都会拒绝。
Most of the time, we both say no.
但我决定去参加其中一次晚宴，地点在一个很漂亮的公寓里。
But I decided to go to one of these dinners, and it was in a beautiful apartment.
很明显，那场晚宴上有些人是真正的大佬。
And clearly, some guys there were like total ballers.
但我旁边坐了一个人，他非常低调。
But I sit next to this one guy, and he's very unassuming.
我开始跟他聊天，他特别友善。
And I start talking to him, and he's very nice.
他有点像HubSpot的创始人之一Darmesh Shah，非常不张扬。
He's kind of like Darmesh Shah, one of the founders of HubSpot, like very low key.
他问我：“你在怎么用AI？”
And he's like, how are you using AI?
我说：“嗯，我写了一个Chrome插件，如果你喜欢牛仔裤，去店里的时候它能帮你挑哪条合身。”
And I'm like, well, I made a Chrome plugin that helps you select like which jeans fit you if you go to a store, if you like jeans.
John，你看看我的屁股。
John, look at my ass right now.
告诉我吧。
Tell me that
这条牛仔裤合身得就像是用AGI量身定做的。
these jeans fit like they were fitted by AGI.
三个城市现在都没水了，就因为这条裤子太合身了。
Three cities don't have water right now because these pants fit so well.
然后我就问，那你呢？
And I was like, how about you?
你在做什么？
What are you doing?
然后他开始解释一些东西，我听得有点震惊。
And he like starts explaining some stuff and it's kind of blowing my mind.
我就说，等等，你是谁？
And I'm like, wait, who are you?
他说了他的名字，但没具体说他是做什么的。
And he says his name, but he doesn't really say what he does.
这家伙经营的可能是全球数一数二的金融服务公司，至少也是前三名。
And the guy runs maybe one of the most, if not like the top three, like financial services business in the world.
而且他是个超级亿万富翁。
And he's extremely multi billionaire.
他是……的创始人。
And he's the founder of
超级亿万富翁。
Extremely multi billionaire.
超级。
Extremely.
对，他真的太厉害了。
Like, he's so extreme.
跟他聊完之后，我才认出你来。
And I thought I after he I started talking to him, I recognize you.
有很多关于你的文章。
You have articles written about you.
就是那种神秘亿万富翁的感觉。
It's where it's like this mysterious billionaire.
等等。
Wait.
你说他的名字，然后我们把它消音。
Say his name and then we'll bleep
好。
it.
好的。
Okay.
所以他是……的创始人，
So he's the founder of
对。
Yes.
好的。
Okay.
可以说是金融服务业里最顶尖的公司之一，可能也是这个领域里最赚钱的，利润高达几百亿。
So one of the most sophisticated financial services business, arguably, it potentially is one of the most profitable in its field, making like tens of billions in profits.
对我来说，这个人简直让人有点望而生畏。
That's almost an intimidating person to me.
差不多就像——Chip，你知道吗，我以前有台旧戴尔笔记本，开太多窗口的时候，风扇就会转起来，然后开始发热。
It's almost like, have you ever, Chip, you know, I used to have this old Dell laptop that when really, when you opened up a few too many windows, the fan would kick on and it would start heating up.
我觉得那家伙的大脑肯定也是那样。
I feel like that dude's brain must just be like that.
他是不是整个人都在散热？
Was there just heat exhaust coming off of him?
论成就和智商，我跟流浪汉的距离都比跟这家伙近。
I'm closer to a homeless guy in terms of like accomplishments and brainpower than I am to this guy.
而且这家伙走进房间的时候，真的太酷了。
And it was so awesome that this guy walked into this room.
他是最安静的人之一。
He was one of the most quiet guys.
他大概说了
He probably talked the
在你描述他的小腿之前，他关于AI说了什么？
least Before you describe his calves and stuff, what did he say about AI?
你说他让你有点大开眼界。
You said he was blowing your mind a little bit.
他说了什么？
What did he say?
我得说得模糊一点。
I have to be somewhat vague.
他就是在解释他们怎么用AI做交易和金融决策。
He was saying he was just explaining like how they do it for like trading and like making financial decisions.
但说实话，他明显在尽量用我能懂的话说，可不用那些专业术语实在太难了。
But frankly, he was using he he clearly was trying to talk my level, but it was so hard without using, like, the jargon that he had to use.
但有一次，我就问，那你们公司厉害吗？
But, like, at one point, I was like, so is your company cool?
为什么厉害？
Why is it cool?
他说，嗯，我觉得我们公司文化不错。
He's like, well, I think we have a good culture.
工资给得很高，办公室环境也很好。
We pay really well, and the office is nice.
我去查了一下他们的薪资，发现那简直是最高水平的待遇。
And I look up how much they pay, and it's like the highest paying thing
全世界最高。
In the world.
对。
Yeah.
全世界最高。
In the world.
我觉得他们的人均利润是最高的，或者类似的情况。
I think they have the most profit per employee or something.
那种数字简直高得离谱。
That's like crazy, crazy numbers like that.
他们有没有提到什么关于AI的事情让你感到惊讶？
Did they say anything with AI that surprised you?
就是说，比如‘哦，我没想到这居然能做到’或者‘我根本不会想到这么做’之类的。
Meaning like, oh, I just didn't realize that was possible or I would have never thought to do that.
再给我多讲一点吧，如果你能再分享一个例子的话。
Give me a little bit more if you can break off one more piece
嗯，他解释的是，他说，其实我们在AI流行起来之前就已经在做了。
of Well, what he was explaining, he was like, know, we actually have been doing this before like it became popular.
我们是用这种特定的方式在做。
We are doing it in this particular way.
然后所有这些新的突破性技术出现了，但我们并不觉得意外，因为我们一直在捣鼓这些东西。
And then all this new breakthrough technology came out, but it wasn't like a surprise to us because we've been tinkering with this stuff.
对吧。
Right.
基本上，他说，这能帮我们在极短极短极短的时间内做出决策。
And basically, he was like, it helps us make decisions, like, within fractions and fractions and fractions of seconds.
他用的那些时间单位，我连那个词是什么意思都不知道。
He was using these time measurements that I even know what that word meant.
然后他就在解释他们怎么做决策，以及怎么用AI来做决策。
And he was like explaining how they make decisions and how they use AI to make decisions.
他说，对，我们之前就有数据中心，这些东西我们早就有了。
And he was like, yeah, we've had data centers, we've had all of this stuff before.
现在这些东西更普及、更容易了，但因为他之前就搭建好了这些基础。
Now it's more accessible and it's easier but because we he's like, we built all this stuff before.
真让人难以置信，一个在自己领域那么顶尖、那么厉害的人，却用一种奇怪的方式让我觉得自己比他更厉害。
It was just like crazy that someone that is so epic and so world class at what they do, they made me feel He made me feel better than him in a weird way.
那他演技也挺好的嘛。
So he's a great actor too then.
是的。
Yeah.
哇。
Wow.
真是全能型人才。
Triple threat.
嗯，所以我才不想冒犯他。
Well, that's why I didn't wanna be insulting.
我觉得他不是在演戏。
I don't think he was acting.
我觉得他就是……嗯，让我感觉
Think that he like, just Well, made me feel
那他确实很有魅力，而且他是真心对别人感兴趣，不是基于什么奇怪的权力等级。
had true charisma then, and that he was genuinely interested in other people, not based off of like, you know, some weird power rankings.
当你对别人感兴趣时，就会让他们感觉很好。
And when you're interested in people, makes them feel great.
这是一种天赋。
And that's a gift.
这是一种了不起的天赋。
That's an amazing gift.
听起来很简单，但很少有人能做到。
Think it sounds so simple and very few people know how to do that.
我注意到很多真正成功的人，那些我真心喜欢的人，都特别有好奇心。
And I've noticed that with a bunch of really successful people, the ones that I truly like, they are so curious.
他们好奇到会认真对待一些很傻的想法，并且当真去思考。
They are curious to the point where they will think about silly ideas very seriously and take them serious.
对。
Yeah.
我前几天有个挺尴尬的反思，我在描述我们参加或主办的一个活动，现场有各种各样的人。
I had a embarrassing reduction the other day where I was describing, we went to an event or we hosted an event and it was like, Oh, there's all these different people.
我喜欢这个人。
I like this person.
我真的很喜欢这家伙。
I really like this guy.
哦，她真的很酷。
Oh, she was really cool.
然后我意识到，哦，共同点是什么？
And then I realized, Oh, what's the common factor?
就是，我觉得我喜欢那些喜欢我的人。
It's just like, I think I like people who like me.
意识到这一点让我很尴尬，但事实就是如此——我很难喜欢那些我觉得不喜欢我的人。
And I was so embarrassed by that being true, but it was really like the I have a very hard time liking people who I don't feel like me.
所以后半部分比前半部分更准确。
So the opposite is more true than the than the first part.
意思是，并不是每个喜欢我的人我都喜欢，但如果我觉得对方不喜欢我，我基本上没法喜欢上那个人。
Meaning like, I don't love everybody who likes me, but I can't really like anybody if I feel like they don't like me.
我当时就想，这是什么初中生心态啊？
And I was I was like, what kind of junior high bullshit mindset is this?
虽然不知道该怎么处理，但至少我意识到了这个问题。
And I didn't know what to do with it, but I definitely had that awareness at least.
然后我想，我不应该让这个成为最重要的影响因素。
And I was like, I think I should not have that be the kind of the heaviest weight factor in this stuff.
你也会这样吗？
Do ever do that?
说出来感觉好蠢。
It sounds so stupid as I say it out loud.
不会啊，我觉得没那么蠢。
No, I mean, I don't think that's so stupid.
我觉得戴尔·卡耐基在《人性的弱点》里说过，他书里所有内容的核心就是：人都想觉得自己重要。
I think that Dale Carnegie, How to Win Friends and Influence People, he says, The root of everything that you read for me is basically people wanna feel important.
你要是明白了这一点，生活就像奶油一样顺滑。
And if you understand that, then like life's cream cheese.
生活就很美好。
Like life's good.
如果你能让别人觉得自己重要，那你就能赢得朋友、影响他人。
And if you make people feel important, then then that is how you win friends and influence people.
有意思的是，我和那家伙一起离开活动时，不小心坐错了电梯，进了货梯。
And what's funny is this guy and I, we left the the event together and we mistakenly took like a service elevator.
结果我们在这栋楼里迷路了大概二十五分钟，拼命找出口，因为坐错了电梯，又看不懂指示牌。
And so we get lost in this building for like twenty five minutes, like trying to get out because we took the wrong and we couldn't figure out the signs.
我当时就想，
And I'm like Were
你是不是想说，'拜托，天才先生。'
you like, come on genius.
带我们出去吧。
Get us out
我就在想，得多少个亿万富翁才能找到出口啊？
I of was like, how many billionaires does it take to find the exit?
快变身超人，打开激光。
Be Superman, turn on the laser.
最后我说，我知道网上根本找不到你的照片。
Then at the end, I was like, I know that like, no one can find photos of you on the internet.
我知道你刻意保持低调，但你想不想来上《我的第一个一百万》？
I know that you purposely stay off the grid, but you know, like, wanna come on My First Million?
然后他就像
And he like
而且他还郑重其事地说了句，我会考虑的。
and he even dignified it with a, I'll consider it.
他甚至没说一句，你疯了吗？
Wasn't even like a, are you insane?
不。
No.
我，我不会这么做的。
I I won't do this.
我只是觉得，对所有正在崛起的听众来说，像昆汀那样，保持谦逊，待人友善，让别人觉得自己很重要。
And I just think that, like, to all the up and comers listening, like Quentin, be humble and be nice and make people feel important.
这可以说是人生的一大关键。
That is like kind of a key to life.
嗯，我们得稍微调整一下。
Well, we we should tweak that.
对吧？
Right?
因为“让人觉得自己重要”听起来有点操控的感觉。
Because the make people feel important sounds manipulative.
那真正的方式是什么呢？
What's the real what's the way to do that that's actually real?
我会说，保持好奇心。
I would say, be curious.
如果你真的对别人感到好奇或感兴趣，好奇心就像那些奶奶的偏方，比如“我得了肺炎”，然后说“在煎饼里加点威士忌就好了”。
If you're genuinely curious or interested in people, curiosity is like one of these, you know, like those grandma's remedies where it's like, Oh, I have pneumonia, it's like, Put some whiskey in the pancakes and that'll do it.
这什么啊？
It's like, What?
完全说不通。
That doesn't make any sense.
但偏偏就有效。
And then it like works.
好奇心就像这样，几乎所有不相关的问题都能靠好奇心解决。
Curiosity is kind of like that, where almost all these unrelated problems can be solved with curiosity.
我给你举个例子。
I'll give you an example.
一个例子就是我们刚才聊的——当你真的对别人感到好奇时，你自然会显得对他们感兴趣，因为你确实感兴趣，然后他们就会觉得自己很有趣，也会觉得你对他们上心了，于是对你产生好感。
One is what we're talking about here, which is when you're actually curious about somebody, you will appear interested in them because you are interested in them, and then they feel interesting and they feel like you took it you know, because you took an interest in them, they feel an affinity towards you.
很好。
Great.
这是其一。
That's one.
这对自己也适用。
This works with yourself too.
所以我经常跟我的教练或导师聊天，比如说我因为某件事心情不好。
So a lot of times I'll talk to my trainer, my coach, and let's say I'm feeling bad about something.
大多数人会劝你说，别难过，开心点。
What most people try to do is they say, Don't feel bad, feel good.
没关系。
It's okay.
而且，当你心情不好的时候，说“别难过”其实是很糟糕的建议。
And like, Don't feel bad is pretty poor advice when you're feeling bad about something.
相反，他只是说，别难过，试着去好奇。
And instead he just says like, don't feel bad, just get curious.
他就说，去深入感受它。
And he's like, just lean into it.
比如，对它产生好奇。
Like, get curious about it.
那是什么？
What is that?
你为什么会有这种感觉？
Why do you feel that way?
以前发生过类似的事吗？
Has that ever happened before?
一旦你开始好奇，就好像乌云散开了。
And as soon as you start getting curious, it's almost like the cloud moves away.
阳光开始透进来，因为你的大脑真的切换到了那种更孩子气、更好奇的状态，一下子就轻松了。
The sun starts to peer through and because your brain literally shifts state into a into a more childlike curious state of mind, and it takes the edge off.
它把内疚、羞愧或者自我厌恶从你正在做的事情上剥离了。
It takes the guilt or the shame or the the self loathing off of whatever it is you're doing.
这真的很神奇。
It's just so weird.
你可能不会想到好奇心能治愈某些时刻或情绪，但它确实常常能做到。
You wouldn't expect curiosity to be a cure for some of these moments or these moods, but it is, it tends to be.
所以，对某件事保持好奇，可以说是一种万能的解药。
And so just getting curious about something, would say, it's kind of like a catch all cure for things.
有趣的是，我年轻时是个挺尴尬的青少年。
And what's funny is, like, I was a pretty awkward teenager.
我觉得我现在还是有点尴尬。
I would say I'm still a pretty awkward guy.
我还特意去看了些书，学怎么问好问题来跟人聊天。
And I like went and like read books on like good questions to ask people to like have a conversation.
我甚至在Instagram上关注了一些教这个的人。
And I even follow these guys on Instagram how to do it.
但我发现最好的素材是那个节目，就是那个自闭症孩子的相亲节目。
But the best people I found was that show on the spectrum, the dating show with autistic kids.
我从里面偷了好多问题，现在都拿来问别人。
And I stole so many questions that I ask people.
所以如果我在晚宴上或者跟人聊天，我总会问：你的爱好是什么？
So if I'm, like, at, like, a dinner party or I'm talking to people, I will always say, what are your hobbies?
对。
Yeah.
听起来好像很幼稚。
Like, it sounds like such a childish thing.
但你能得到最好的回答。
You get the best answers.
然后我还会问，你父母对你做的事有什么看法？
And then I also say, what do your parents think of of what you've done?
对。
Right.
我经常问关于他们父母的事，然后他们就开始敞开心扉了，但我也是后来才学会怎么闲聊的。
Where I ask a lot about their parents and, like, they start opening up, but, like, I had to, like, learn how to, like, have small talk.
是的。
Yeah.
我觉得每个人都需要学这个。
Everybody needs to, I think.
好。
Okay.
我喜欢这个。
I like that.
这故事挺酷的。
That's a cool that's a cool story.
今天的播客由我的朋友在Mercury赞助播出。
Today's podcast is brought to you by my friends at Mercury.
他们提供全球最好的银行产品。
They make the world's best banking product.
我想你已经知道了。
I think you know this already.
我所有的业务都在用Mercury。
I use Mercury for all of my businesses.
我大概有七八家公司吧。
I think I have, like, maybe seven or eight businesses.
我们所有公司的企业银行服务都用的Mercury。
We use Mercury as our business banking across all of them.
现在他们刚刚推出了个人银行账户。
And now they actually just launched a personal banking account.
所以我的个人账户也开在那里。
So I have my personal account there.
我早就把富国银行和摩根大通的账户都关了。
I moved off of Wells Fargo and Chase.
现在全部资金都放在Mercury。
I'm just all in on Mercury.
为什么？
Why?
我就喜欢用起来方便的产品。
I like products that are easy to use.
我喜欢那些能理解我、解决我实际问题的产品。
I like products that get me and the problems that I have.
比如，跟我太太开个联名账户特别简单。
So, like, very easy to make a joint account with my wife.
开虚拟卡也特别方便。
Very easy to spin up virtual cards.
点一下就能拿到储蓄收益。
One click, and I get savings yield.
它把我需要的所有功能都整合在一个地方。
It just has all the stuff that I need in one place.
所以，如果你在找市面上最好的银行产品，那绝对是Mercury。
So if you're looking for the best banking product on the market, it's definitely Mercury.
谁要是不认同，我非得跟他干一架不可。
I will fist fight anybody who disagrees with me on that.
去mercury.com/personal了解更多。
Go to mercury.com/personal and learn more.
Mercury是一家金融科技公司，不是FDIC承保的银行。
Mercury is a fintech, not an FDIC insured bank.
银行服务由Choice Financial Group和Column, N提供。
Banking services are provided through Choice Financial Group and Column, N.
A.
A.
FDIC成员。
Members FDIC.
好的。
Alright.
我可以跟你聊聊。
I could talk to you.
让我跟你说个事儿。
Let me talk to you about something.
听起来可能有点伤感，也确实挺伤感的，但我觉得这事儿特别有意思。
It's gonna sound sad, and it is sad, but I think it's like really interesting.
而且我得到了许可才说这个，我觉得挺酷的。
And I had permission to talk about this, but I think it's cool.
你和我之前有个制作人叫本·威尔逊。
So you and I had a producer named Ben Wilson.
本·威尔逊在很长一段时间里都是《我的第一桶金》的制作人。
Ben Wilson was our producer for My First Million for a long time.
他现在有个播客叫《如何征服世界》。
And he now has a podcast called How to Take Over the World.
他有四个孩子，都不到五岁。
He's got four kids under the age of five years old.
真是疯了。
It's crazy.
六周前，他查出得了四期肺癌，情况不太乐观，不过他请了全世界最好的医生。
And six weeks ago, he found out that he has stage four lung cancer, where the odds are not in his favor, but he's got like the best doctors in the world.
所以说不定会有奇迹发生。
So like some crazy things might happen.
他非常乐观。
He's very optimistic.
但我昨天去见了见他。
But I went and met with him yesterday.
他在纽约看医生。
He's in New York to see a doctor.
我想聊聊我的感受，就是和他谈话的经历，因为他现在的处境真的非常特别。
And I wanted to talk about my experience, getting to like talk to him, because this is like a very interesting predicament that he's in.
想想看，六周前他才得知这个消息。
Think about this, six weeks ago, he found this out.
在这六周里，他搬了家，卖掉了原来的房子，在离医生更近的地方买了新房子。他还搞了个40万美元的筹款活动，效果惊人。
So in the six weeks, he moved his house, he sold his home and got a new home closer to the doctor that he's He did like a $400,000 fundraiser, which was amazing.
他把遗嘱和所有遗产相关的事情都处理好了。
He like got his will and all of his estate stuff together.
他还去看了那么多医生，跑了好多趟。
And he's gone to all these doctor's appointments, like so many of them.
我记得昨天跟他聊天时，我说，哥们，你经历了这么多。
And I remember talking to him yesterday, and I was like, Dude, you've gone through so much.
这真的太沉重了。
This is so heavy.
他跟我讲了一些细节。
And he was telling me a little bit about it.
我一开始听到这些时，感到极度悲伤，部分原因是因为本是个摩门教徒。
And my initial reaction when I heard all of this, I felt like extreme sadness, partially because Ben's a Mormon.
所以本得了肺癌，癌细胞已经扩散到脊椎和大脑，但最初是肺癌。
So Ben has lung cancer, and it's in his spine and his brain, but started as lung cancer.
他从不抽烟，从不喝酒，这辈子真的没做过任何坏事。
And he has never smoked, he has never drank, he has really never done anything bad in his life.
我当时觉得，我们跟宇宙之间好像有个约定，我们付出善意，就应该得到善报。
And I felt like, I felt like, like we have an agreement with the universe where we put good in and we should get good out.
我就觉得，这个约定被打破了。
And I was like, this agreement has been broken.
我对此感到非常生气。
And I felt like pretty like pissed about it.
然后
And
是的，我感到非常愤怒。
I, yeah, I felt very angry.
但后来，我开始观察他是如何应对这一切的。
But then like, I started like seeing how he was reacting to all this stuff.
然后我就想，如果换作是我会怎样。
And like, I would put myself in that shoes.
我就想，好吧，六周前，也就是六月份，我发现自己得了这个病。
I'm like, all right, six weeks ago in June, I find out that I have this illness.
那我会怎么反应呢？
Like, how do I react?
我觉得我会疯掉的。
And I was like, I would be, I would go insane.
我会非常难过。
I would be so sad.
我会特别抑郁。
I'd be so depressed.
他居然那么平静，简直不可思议。
It was just like crazy how calm he was.
有意思的是，本有个播客叫《如何征服世界》，讲的是那些伟大领袖是如何变得伟大的。
And what's interesting is that Ben has a podcast called How to Take Over the World, which is about like how great leaders become great.
我当时就在想这个，他随身带着一本日记，那本日记的标题是《从零到三百六十五》。
And I was thinking about that, and he had this journal with him, and it was on the title of this journal was zero to three sixty five.
我就问，这是什么？
And I was like, what's this?
他说，我有一本日记，打算每天记录，目标是把它全部写满。
He was like, I have a journal where I'm gonna document every single day, and my goal is to fill this whole thing out.
可能完不成，但我会尽全力去写，坚持三百六十五天。
It may not happen, but I'm gonna work my hardest to fill this out and make it three sixty five days.
我祈祷这本日记能有续集，这样我的孩子们以后就能读到它。
And I pray that there's a sequel to this journal so my kids can like read this.
但如果我做不到，比我预想或期望的更早见到造物主，我也会为此感到非常欣慰。
But if I can't do it and I meet my Maker sooner than I intend to, or I want to, I'm going to be really excited about it.
我记得当时在想，我经常听他的播客，讲的是如何变得卓越。
And I remember like thinking, like I listened to his podcasts all the time on like how to be great.
我听了所有这些关于如何变得卓越的播客。
And I listened to all these podcasts on how to be great.
我们刚做了一期关于如何变得优秀的节目。
We just did one on like how to be great.
我当时在想，最让人震撼的是，这家伙面对这一切时展现出的尊严、正直和勇气。
And I was thinking, I was what's crazy is how much dignity and integrity and bravery this guy is facing this.
我就想，你、我，还有希望所有听众，大概率都不会遇到像他这样的悲剧。
And I was like, me or you, or hopefully, and everyone listening, the odds are that none of us will face like a tragedy like this.
但我又在想，在日常生活中，我有时候对事情的反应真的很糟糕，特别消极。
But I was thinking, I was like, in my day to day life, like I react to things sometimes in such a horrible way, like so negatively.
就是不够积极，或者让小事困扰我，让小事分散我对重要事情的注意力。
And so like not being positive, or I'm letting little things bother me or little things distract me from what's important.
但我真的应该改变这一点，因为我希望自己永远不要经历他正在经历的事情。
But I was like, I really should change that because I hope I never face anything like he's facing.
不过，认识本这几年，我发现他一直是个相当坚忍、勇敢的人。
But what I've noticed knowing Ben for a few years is he's always been like a pretty stoic, brave person.
我就觉得，我每天面对的这些小事情，其实可以为我应对大事做准备。
And I'm like, these little things that I face every single day, they can prepare me for something horrible.
我也希望那种可怕的事情永远不会发生。
And I hope that horrible thing never happens.
就算不发生，至少我能在日常生活中，用那种伟大的人的方式去应对。
And if it doesn't, at least I will have like responded to like my day to day life in a way that a great man would.
有意思的是，我看到他写日记，他给我看了几页，我当时就想，我亲眼见证了一个伟大的人在实时展现他的伟大，用我见过的最有尊严、最明智、最好的方式去应对世界上最糟糕的事情。
Because what's interesting is like seeing him like journal about this, and he was like, show me a little of the journal, in my head, I was like, I'm seeing like a great man be great in real time and respond to like the worst thing on earth in the most dignified, wise, and like the best way I've ever seen.
这让我深受鼓舞。
And it inspired me so much.
我就在想，我能从中学到什么好的东西？
I was just like, what good can I take from this?
我怎样才能变得伟大？
How can I be great?
就算我不会遭遇什么悲剧，或者只是过着平淡的生活，那我怎样才能在日常中做到伟大？
Even if I don't face like a tragedy or like, if I just live a boring life, like how can I be great on a day to day basis?
哇。
Wow.
是的。
Yeah.
这个说法很棒。
That's a great way of putting it.
我想到几件事。
Couple of things that came up.
第一，如果你还没听过，去听听他宣布那件事的播客。
The first is, if you haven't listened already, go listen to his podcast where he announced it.
我听了那个播客。
I mean, I listened to that.
我大概听了两三遍。
I probably listened to that two or three times.
第一次是我自己听的。
I listened the first time myself.
第二次是我妈在车里的时候，我想让她也听听，因为我觉得他对这件事的态度——面对一个非常令人震惊的消息——你完全有权利感到难过。
I listened the second time when my mom was in the car because I wanted her to hear, because I just thought his entire attitude towards the situation, towards what is a very devastating sort of piece of news is you have every right to be sad.
你完全有权利难过。
You have every right to be bad.
你完全有权利去感受任何你想感受的情绪。
You have every right to feel any of the feelings you wanna feel.
而他的视角却如此不同。
And he kind of had such a different perspective.
这让我想到了几件事。
It made me think a couple of things.
第一是，说实话，我这辈子都不是个有宗教信仰的人。
The first was, man, I haven't been a religious person in my life.
我觉得可能是因为我的逻辑思维在作祟，总觉得，嗯，没有证据啊。
And I think it's because the way my, you know, just my logical brain is sort of like, Well, I don't know, there's no evidence.
你知道，信仰的定义本身就是没有证据的相信。
You know, it's like literally like the definition of like faith is kind of like believing without evidence.
我一直很尊重宗教，但从未真正感受过它。
And I've always respected religion, but I've never felt it.
但当我看到他的反应，还有他那种‘我很期待见到造物主’的态度时，
But when I saw his response and the way he was like, I'm excited to meet my maker.
他说‘如果上帝在召唤我，那就是在为他服务’，我当时就想，哇，这就是坚定信仰带来的回报——即使最坏的消息降临，即使别人都会自怜自艾，他却能以一种完全不同的方式去面对。
And if God's calling me, then that's The way it was serving him, I was like, wow, these are the rewards for living with such strong faith, is that even when the worst news hits, even when anybody else would feel sorry for themselves, he took it very, very differently.
这对他来说是一个根本性的信念。
And it was such a foundational thing for him.
他说得很兴奋。
Said excited.
他告诉我，我记得他在节目里也说过，他说‘我可以为这件事感到兴奋’。
He told me, and I think he said in the pie, he goes, I can be excited about this.
我当时觉得，这真的太好了。
And I thought that was that's so so good.
太好了。
Good.
所以我觉得第一点就是，这真的凸显了作为一个有信仰的人的美德和价值，而我呢，一直很幸运，不需要依赖这个。
So I thought that was the first thing, was like really highlighted like the virtue and the value of like being a person of faith, and how like, I've had the luxury of not having to have that.
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