1014. 问答：重拾优势、负责任地奖励自己、在企业中工作与对企业本身工作

所以当你开始明白，如果我这样做、这样做、这样做，我就能赢，而且你真的相信这一点时，你的脑海中就会闪现灵感，你开始意识到：天哪，你知道吗？

So when you start to understand, okay, if I do this and this and this, I'm winning, and you believe that, now your light bulb's going off in your head, you're starting to realize, oh shit, you know what?

我掌控着我的人生。

I am in control of my life.

我掌控着真正重要的事情。

I am in control of the things that matter.

我掌控着99.9%的结果。

I am in control of the 99.9% of the outcomes.

我选择因为懒惰而不去做我本该做的事，从而放弃对这些结果的责任。

I'm choosing to abandon the responsibility of creating those outcomes by being lazy and not doing what the fuck I'm supposed to do.

阿门，兄弟。

Amen, man.

我喜欢这个，伙计。

I love it, dude.

我喜欢这个，老兄。

I love it, man.

我们来回答下一个问题吧，各位。

Let's hit our next question, guys.

安迪。

Andy.

各位，第二个问题。

Guys, question number two.

嘿，安迪。

Hey, Andy.

我今年24岁。

I'm 24 years old.

我注意到，每当我赚到一点钱，就想提升自己的生活品质。

I've noticed that every time I get a little money, I wanna upgrade my life.

买更好的衣服，更好的车，感觉整体上在进步。

Better clothes, better car, just feel like I'm progressing in general.

但与此同时，我听过你们谈论延迟满足。

But at the same time, I've heard you talk about delayed gratification.

是的

Yep.

你年轻的时候是怎么看待花钱的？

How did you think about spending money when you were young?

你是为了积累而牺牲了一切，还是允许自己在过程中享受一些？

Did you sacrifice everything to build or did you allow yourself to enjoy some of

一路以来都有吗？

it along the way?

天啊。

Oh, man.

我的意思是，年轻的时候，我在花钱上要随意得多。

I mean, obviously, when I was younger, I was way more irresponsible with money.

我的意思是，这不就是年轻人的常态吗？

I mean, that's just like a young person thing, right?

比如，看到喜欢的东西，就觉得我有钱了。

Like, you see the thing, you're like, I got the money.

去他的。

Fuck it.

成交。

It's a deal.

是的，成交。

Yeah, it's a deal.

对吧？

Right?

就是这个道理，老兄。

Like, that's the thing, man.

就像你年轻的时候，这可是成长过程中很平常的事，伙计。

It's like when you're young, you know, that's just a normal part of growing up, dude.

财务上的不负责任。

Financial irresponsibility.

所以我要是坐在这儿跟你们说，哦，是啊，我真的一分钱都省着，我确实这么做了。

So like for me to sit here and tell you guys, oh, yeah, I fucking saved every penny and I did.

不，我根本没干过那事。

No, I didn't fucking do that.

我到处瞎混了很多。

I fucked off a lot.

但那些瞎混浪费了我很多时间。

But a lot of that fucking off cost me a long time.

也让我错失了很多机会。

It cost me a lot of opportunity too.

好吧。

All right.

所以我觉得那里需要找到一个平衡。

So I think there's a balance to be had there.

这个平衡就是这样的。

And the balance is this.

你想去碰它。

You want You wanna touch it.

你想去感受它。

You wanna feel it.

你想知道那是什么感觉。

You wanna know what it's like.

你想稍微体验一下回报，但又不想让自己陷入财务受损的境地。

You wanna feel a little bit of the reward, but you don't wanna put yourself in a situation where it's like financially damaging.

对吧？

Right?

好的。

Okay.

而且你也不想完全剥夺自己应有的回报，因为如果你那样做，就会陷入一种‘我到底为什么要这么做？’的困惑。

So, and you also don't want to deprive yourself of any of the reward because if you do that, you get to a place where like, what the fuck am I even doing this for?

好吧。

Okay.

所以在这个过程中，必须有一些回报。

So there has to be some sort of reward along the way.

对吧？

Right?

取决于你来自哪里，你知道，有些人出身贫寒，能有几块钱去花，比如有几千块，天啊，这已经很让人兴奋了。

Depending on where you come from, you know, some people don't come from much and it's very exciting to have a few bucks to be able to go, you know, like you have a couple thousand bucks, dude.

这可是件大事，对吧？

Like, that's a big fucking deal, right?

我记得那种感觉是什么样的。

Like, I remember what that was like.

而且哥们，我得说实话。

And dude, I gotta be real.

你别想跟我说教。

You couldn't tell me shit.

是的。

Yeah.

是的。

Yeah.

我当时可阔气了，兄弟。

I was balling, bro.

所以我觉得我学会的是，我会以小步的方式奖励自己。

So I think what I learned to do was I reward myself incrementally in little ways.

好吧，我到现在还是这么做。

Okay, I still do this.

我现在就给你举个例子。

I'll you an example of this right now.

所以你们都知道，我特别爱车，对吧？

So like you guys all know, I'm a huge car guy, all right?

我会随心所欲地买车子。

And I will straight up buy cars at will.

如果你放任我不管，另外四辆车就会冒出来。

Like, if you're leaving me to my own devices, four other cars will show up.

你去过那种情况。

You've been there.

是的，是的。

Yeah, yeah.

拖拉机和该死的坦克。

Tractors and fucking tanks.

是的，就像DJ会突然来我家，朋友们也来了，然后他们会说：‘这俩玩意儿是啥？’

Yeah, like DJ will show up at the house, the guys will show up and they'll be like, What the fuck are these two things?

我就说：‘好吧，真他妈的。’

I'm like, All right, fucking.

是的，它们昨晚刚到的。

Yeah, they just came last night.

是的。

Yeah.

你看，亚马逊，我知道这听起来很荒谬，但也很棒，对吧？

It's like fucking Look, Amazon, I know that sounds ridiculous, but it's awesome too, right?

以前可不是这样的。

It wasn't always like that.

但现在我买得起任何想要的东西了，反而没了乐趣。

But now that I can afford anything I want, it takes the fun out of it.

没了乐趣。

It takes the fun out of it.

明白吗？

Okay?

这和我以前必须拼命赚钱才能买到那东西的时候完全不一样了。

It's not the same as what it was when I really had to fucking grind to earn that thing.

我第一辆兰博基尼，老兄，对我来说是件大事。

Like my first Lamborghini, bro, was a huge deal for me.

天大的事。

Huge deal.

我从八岁起就梦想着它。

I dreamed about it since I was eight years old.

我带上了我弟弟。

I took my brother.

我带了我爸爸一起去。

I took my dad.

我们都一起去取车。

We all went to get it together.

那真是件大事。

It was a huge fucking thing.

现在这些家伙半夜被人送过来。

Now these motherfuckers getting dropped off in the middle of the night.

你懂我的意思吧？

You know I'm saying?

我给TJ打电话，跟他说：嘿，伙计，你能去接一下这哥们儿，把车开到我家吗？

And I'm calling TJ and I'm like, Hey man, can you meet this dude and drive the thing up the house?

事情真的变了。

Like, so it changes.

这不一样了。

It's different.

它是

It's

是的

Yeah.

所以你必须意识到，你得奖励自己。

So you have to realize that you've got to reward yourself.

奖励带来的多巴胺不一定非得是这种昂贵的东西，不是那种极其昂贵的东西。

The dopamine that comes from the reward doesn't necessarily have to be like this expensive thing, this massively expensive thing.

所以对我来说，伙计，当我还没发财的时候，你知道的，我赚的钱不多，好吧？

So like for me, dude, like when I wasn't, you know, balling out, you know, I was making a little money, okay?

但我还做不到买汽车之类的东西，对吧？

But I wasn't like being able to buy cars and shit, right?

是的，是的。

Yeah, yeah.

我会买越野摩托或者四轮车，或者搞点酷酷的、我很喜欢的东西，但那并不会让我陷入这种境地。

I'd buy dirt bikes or I'd buy a fucking four wheeler or I'd get a cool, you know, something that was like cool and I really enjoyed, but it wasn't like putting me in this spot.

这都是在达成某个里程碑目标之后发生的。

And that was after a goal was met for a milestone.

是的。

Yes.

这是一整套体系。

That's a whole thing.

所以现在我不会为自己买任何东西，除非有明确的理由。

So like I don't buy anything for myself ever now where I don't have a reason for it.

所以我给自己设计了一些小游戏，比如，嘿，如果我达到这个目标，我就买这个。

So I make up little games, you know, like, hey, if I get to this, I'll buy this.

如果达到那个目标，我就买那个。

If I get to that, I'll buy this.

这不总是跟钱有关，伙计。

It's not always monetary, dude.

有时候是其他事情。

Sometimes it's other things.

我觉得这是一种平衡。

I think it's a balance.

而且我觉得这比奖励自己更有价值。

And I think it's what's more valuable than even rewarding yourself.

还有，Bo，顺便说一下，这个奖励可能是一双新耐克鞋。

And like, Bo, by the way, that reward might be a new pair of Nikes.

可能是一顿美味的晚餐。

It might be a nice dinner.

可能是一顿美味的晚餐。

It might be a nice dinner.

是的。

Yeah.

在某个时候，这对我来说也是如此。

And at some point in time, it was that for me.

是的。

Yeah.

明白吗？

Okay?

所以别觉得，哦，我得花五块钱去买这个。

So don't take like, Oh, I gotta go out and spend $5 on this.

不，它可能是200美元。

No, it could be $200.

它可能是100美元。

It could be a $100.

它可能是任何东西，老兄。

It could be whatever, man.

只要是对你当前处境有意义的就行。

Whatever's relevant to where you are.

我懂，兄弟。

I've been there, bro.

我完全经历过你们现在所处的境地。

I've been to the exact same spot you guys are at.

你不可能比现在更糟了。

Like, you can't get any worse than where it was.

所以我知道自己在说什么。

So I know what the fuck I'm talking about.

你看，它不一定非得是这个东西。

Like, you know, it doesn't have to be this thing.

随着你不断进步，回报也会越来越大。

Like as you progress, the rewards get bigger.

但我认为对人们来说，更重要的是让自己有机会体验成功的滋味。

But I think the more important thing for people is to get themselves in a situation to taste the success.

我所说的，就是我以前经常做的一件事，叫逛橱窗。

And what I mean by that, I used to do this thing called window shopping.

好吧。

All right.

因为我当时真的不认识任何成功的人，兄弟。

And what I did, because I didn't really know any successful people, bro.

在我做生意的前十五年里，我认识两个家伙，他们拥有一些很酷的东西。

Like I knew two dudes growing up over my first fifteen years in business that had like cool shit.

对。

Right.

那时候互联网还没像现在这样。

It was like not the the Internet wasn't like the way it is now.

你知道的，现在人人都在租各种东西，装出一副假象。

Like, you know, where everybody's renting all their shit and faking all this bullshit.

那个。

The.

所以我经常会去汽车经销商那里，逛一逛，看看那些跑车，对吧？

So like what I would do is I would do things like I would go to the car dealership and like walk around and look at all the exotic cars, right?

或者我会开车在那些我梦想住的街道上来回转悠。

Or I would drive up and down the streets the streets that I would like to live on.

有趣的是，我最近住的两套房，都是我青少年时期就梦想拥有的房子。

Funny enough, my last two houses were houses that I actually had dreamed about living in when I was in my teenage years.

会去参观看看。

Would go to and see.

我会 literally 开着车在那条街上转悠，心想：总有一天我要住在这条该死的街上。

I would literally drive up the street and be like, I'm gonna live on this fucking street one day.

是的。

Yeah.

对吧？

Right?

是的。

Yeah.

所以我觉得，比起买这些东西，这种想象更重要，但偶尔买点东西也没关系。

So I think that's more important than the buying of the thing, but it's okay to buy some shit once in a while.

你只是不想做到那种地步，以至于拖慢了你在事业上的前进步伐。

You just don't wanna fucking do it to the point where it like pulls back your ability to move forward in the business.

而人们正是在这里犯了错误。

And that's where people make the mistake.

是的。

Yeah.

对吧？

Right?

我以前也犯过错误。

And I made a mistake before too.

我以前犯过一个错误，那时候我们开始赚了很多钱。

I made the mistake before where we started making a lot of money.

我开始大手大脚花钱，而这些钱本可以用来做其他事情。

I started spending a lot of money and that money could have been used for other things.

没错。

Yep.

这让我浪费了时间。

And it cost me time.

我只能通过惨痛的教训才明白了这一点。

And I had to learn that the hard way.

所以你们得明白，我现在告诉你们的这种方式，和我25岁的时候做法完全不同，但我是以一个不再25岁、并且长期从事这一行的人的身份告诉你们，这才是我会采取的方式。

So you guys have to understand, like, the way I'm telling you now is not the way I did it when I was fucking 25, but I'm telling you, as somebody who is not 25 and been doing this for a long time, that's the way I would've done it.

你知道的

You know

我的意思是？

what I mean?

是的。

Yeah.

是的，老兄，这中间确实有些东西，老兄。

Yeah, dude, there's something about it, dude.

你知道，我们经常一起讨论这些事，而且我一直觉得你告诉我的一件事特别有帮助，那就是有时候稍微有点不自在也没关系。

You know, we talk about this stuff all the time together, and it's like, you know, one of the things that I always found super helpful that you've told me was like, sometimes it's okay to kind of be a little uncomfortable.

是的，完全正确。

Yeah, absolutely.

就是为了继续交易。

Just to keep fucking trading.

当然。

Absolutely.

你懂我的意思吧？

You know I'm saying?

这真是

That's a

一件实实在在的事。

real thing.

这有多重要。

How important that is.

这真是件实实在在的事。

That's a real thing.

是的。

Yeah.

这真是件实实在在的事。

That's a real thing.

只是为了打破这种自满情绪。

Just to break up that complacency.

我讨厌谈论这个，因为人们会误解我的意思。

I hate, I don't like talking about this because people hear it the wrong way.

是的。

Yep.

就像当我谈论运气的时候。

It's like when I talk about luck.

对。

Yeah.

好吧。

Okay.

我不喜欢谈论运气，因为每当我提到它，人们第一反应就是会说：

I don't like to talk about luck because when I talk about it, the first thing that people will fucking say is they'll see.

瞧，就在那儿。

There it is.

他妈的幸运。

Fucking lucky.

看，幸运。

See, lucky.

我不幸运。

I'm not lucky.

没错。

That's right.

对吧？

Right?

没错。

That's right.

你不幸运。

You're not lucky.

没错。

That's right.

他们第一件事就会他妈的说，然后想，这有运气成分吗？

Like this first thing they'll fucking say and think, is there luck?

是的。

Yeah.

有些事情发生了，你会想，天啊，真不敢相信这事儿居然发生了。

There's shit that happens that you're like, Holy fuck, I can't believe that happened.

但只有当你准备好了，才能抓住机会。

But you can only capitalize it on it if you're ready.

明白吗？

Okay?

你得保持行动，对吧？

You gotta be in motion, right?

当你不行动的时候，运气是不会来的。

The luck doesn't happen when you're not in motion.

所以当我们谈论稍微扩大一点财务压力这个想法时，这对一些人来说是件非常有力且好的事情。

So when we talk about like this idea of stretching yourself a little bit financially, that's a really strong, good thing for some people.

有些人有能力做到这一点。

Some people have the ability to do that.

有些人呢，因为如果他们一下子拿到太多钱，就会变得特别懒。

Some people, because what happens is if they get like too much cash, they start to get real lazy.

他们连床都不想下。

They start they don't want to get out of bed.

根本不想爬起来干点啥。

They don't want to fucking get up and do shit.

所以我总觉得，把钱投到能赚钱的事情上是个好办法，让手头的钱降到一个让你觉得‘操，我得再搞点钱了’的水平，对吧？

And that's why I think it's always good to deploy your cash into things that are that are making money and bringing your cash down to a point where you're like, fuck, I need some more cash, right?

因为这样能让你保持行动力。

Because it keeps you moving.

所以我觉得稍微给自己一点压力是好事。

So I think it's a good idea to stretch yourself a little bit.

但你们这些年轻人得明白，重点在‘稍微’这两个字上。

But you guys who are young, you need to understand an emphasis on a little bit.

好吧？

All right?

你别把自己逼到真出问题的地步，但你可以踩在不舒服的边缘。

You don't put yourself in a fucking where it's going to be a real problem, but you can ride that line of where you're uncomfortable.

是的。

Yeah.

你明白我的意思吗？

You know what I mean?

是的。

Yeah.

比如我，我会给自己设定一个现金底线，对吧？

Like for me, like I have a set amount of cash that I like to have, right?

一旦低于这个点，我就当它等于零。

And if I get below that point, I'm like, all right, I act like it's zero.

我就当它他妈的就是我的零。

I act like it's fucking, that's my zero.

那是新的基准线。

That's new baseline.

那是我的零点。

That's my zero.

如果我低于这个数额，那仍然是一个荒谬的金额，因为我得确保自己有安全感，对吧？

If I go below that, which is an absurd amount of money still, because like, I wanna make sure I'm secure, right?

是的。

Yeah.

但要是我低于这个数，兄弟，我会冲进来，像自己真的穷得叮当响一样到处乱跑。

But if I go below that, bro, I'll run-in here and I'll be running around like I'm fucking broke.

你们大家都见过，所以通过心理训练让自己对这个界限保持自律，是个很好的制造紧迫感的方法。

And you guys have all seen it, So you it's a good way to create urgency in yourself by mentally training yourself to have that discipline around that.

是的，我喜欢这个做法，老兄。

Yeah, I love that, dude.

是的，这真的管用。

Yeah, it's a real thing.

你得对此非常小心。

You gotta be very careful with it.

老兄，很多人听到这个就以为：好吧，不错。

Bro, so many people hear that and they're like, All right, cool.

然后就出去了。

Can go out.

咱们去买辆兰博基尼吧。

Let's go get the Lambo.

是的。

Yes.

我不是这个意思，伙计。

That's not what I'm saying, man.

那些人非得买兰博基尼不可。

Niggas gotta get the Lambo.

我不是这个意思。

That's not what I'm saying.

我不是这个意思。

That's not what I'm saying.

我的意思是，如果这辆车能提升你的生活质量，而且不会让你陷入严重的困境，那就去买辆兰博基尼。

I'm saying get the Lambo if it's gonna improve your quality of life and it doesn't put you in a fucking serious bind.

明白吗？

Okay?

还有另一点。

And that's the other thing.

记住，你终将死去。

Remember this, you're gonna be fucking dead.

明白吗？

Okay?

你会真的死掉的。

Like you're gonna fucking die.

好吧？

All right?

我挺幸运的，虽然有点不靠谱，但做了很多特别酷的事。

I've been fortunate enough that I was kind of a little irresponsible, but I did a lot of really cool shit.

你懂我的意思吧？

You know what I mean?

我对这些经历一点都不后悔，但我从没让它们拖垮我。

I'm not sorry about those experiences, but I never let it fucking handicap me.

你懂我的意思吧？

You know what I mean?

是的。

Yeah.

所以你得做你喜欢的事情。

So you gotta do things that you enjoy.

很多人对车没什么兴趣，对吧？

Like a lot of people don't like for cars, right?

他们根本不懂车这件事。

Like they don't understand the car thing.

他们以为这不过是发Instagram炫耀。

They think it's about like showing off on Instagram.

他们根本不明白，老兄。

They don't get it, dude.

首先，我们每天在车里花多少时间？

Like, first of all, how much time do we spend in our cars?

占了我们生命相当多的一部分，对吧？

Quite a bit of our life, right?

是的。

Yeah.

普通人的平均情况。

The average person.

对，没错。

Yeah, yeah.

多得惊人。

Quite a shit ton.

当你更愿意把时间花在让你感觉良好、享受并喜欢的事情上时，

When you rather spend that time with something that you felt good about and you enjoyed and that you liked,

但空调的味道不一样。

but AC smells different.

我只是说一下。

I'm just saying.

你明白我的意思吗？

You know what I'm saying?

是的，没错。

Yeah, right.

我只是说，

I'm just saying,

老兄。

dude.

这真是够呛。

That's some real shit.

是的，这并不是关于那些东西本身。

Yeah, it's not about the stuff.

而是关于这些物品所创造的生活质量、所带来的体验和所留下的回忆。

It's about the quality of life that the stuff creates and the experiences that it creates and the memories that it creates.

而这些是有价值的。

And there's a value to that.

这种价值并不总是用金钱来衡量的。

And that value is not always dollar and cents.

你明白我的意思吗？

You know what I mean?

对。

Yeah.

这并不总是有道理的。

It doesn't always make sense.

这就引出了我们经常讨论的话题，比如理性消费和感性消费。

This gets into the conversation that we talk about, like, you know, logical buying versus emotional buying.

是的。

Yeah.

明白吗？

All right?

很多人被灌输了一种观念，认为情感消费是坏事。

A lot of people are programmed to think that emotional buying is a bad thing.

但实际上这并不是坏事。

It's actually not a bad thing.

有些东西，你在购买时理应带着情感。

There are certain things that you should be emotional about when you buy.

比如，你真的爱你的家吗？

Like, do you really love your house?

你可是要住在你的房子里的。

You're gonna live your fucking house.

你可是要住在一栋房子里的。

You're gonna live in a house.

你得在那儿花上各种各样的时间。

You gotta spend all kinds of time there.

顺便说一下，我以前从来不是这样的。

I used to never be this way, by the way.

我曾经是个对房子毫不在乎的人。

I was the guy who did not give a fuck about his house.

我爱车。

I loved cars.

我不在乎。

I didn't care.

你睡在一辆该死的车里。

You sleep in a fucking car.

我不在乎。

I didn't care.

是的。

Yeah.

当我买到我现在住的房子时，我就买了。

When I got my house I live in now, I got it.

这对我来说很合理，因为这房子实在太棒了，回家后看到庭院和一切，感觉特别棒，这对我来说是一次情感上的消费，因为你知道，在圣路易斯，我们可没有一亿美元的房子，对吧？

It made sense to me because the house is so fucking awesome, and it's such a cool thing to come home and like just see the grounds and see everything, and like, that was an emotional purchase for me because like, dude, here in St.

圣路易斯，你知道，我们没有一亿美元的房子，对吧？

Louis, you know, we don't have $100,000,000 houses, right?

这根本不存在。

That's not a thing.

所以我在这所房子里花的钱，永远都收不回来了。

So the amount of money that I've put into my house, I'll never get back.

永远都收不回来。

I'll never get back.

明白吗？

Okay?

如果我卖了这房子，我可能会亏掉一千万美元，但我在盖这房子的时候就知道了，因为这关系到我的生活质量。

I'll probably lose If I sell my house, I'll probably lose $10,000,000 But I knew that when I built the shit because that's the quality of my life.

是的

Yeah.

所以我对自己说，好吧，如果我要在这里住上X年，我愿意为这种体验花这么多钱吗？

So I said, okay, if I'm gonna live here for X amount of years, am I willing to pay this much money for this experience?

是的

Yes.

是的，我愿意。

Yes, I am.

对。

Right.

是的

Yeah.

对。

Right.

所以生活中有些事情，只要你清楚地意识到它们在逻辑和财务上的真实情况，情感上就是可以接受的，对吧？

So that's there are certain things in life that are emotionally okay if you're aware of the actual logical financial sense, right?

所以你可以评估所有的指标和数据，然后说：好吧，但我真的很想要它。

So you could evaluate all the metrics and all the data, and then you could say, All right, but I really want it.

好的。

Okay.

去做吧。

Do it.

是的。

Yeah.

你明白我的意思吗？

You know what I'm saying?

但你不能对每一件购买的东西都感情用事。

But you can't be emotional about everything you buy.

关键是那些能提升你生活品质的东西。

It's about things that are gonna add to the quality of your life.

是的。

Yeah.

你明白我的意思吗？

You see what I'm saying?

你觉得这重要吗？

Would you say that's important?

因为你知道，有些人看到这些东西就觉得完全不对，但他们一看到我某辆车的帖子，就会……

Because like dudes, like you see this shit and this is totally untrue, but like people get on a you know, they'll they'll see a a post of one of my cars or something.

他们会说：‘哎呀，真蠢。’

They'll be like, ah, fucking stupid.

你知道，这不过是会贬值的资产。

You know, this is just depreciating asset.

首先，笨蛋，那车不是我的。

Well, first of all, dumbass, not my cars.

没错。

That's right.

明白吗？

Okay?

我的车会升值。

My cars go up in value.

你一出手就亏了50%。

You lost 50% when you pulled

对，没错。

off Yeah.

所以理想情况下，如果你能做出一个情感驱动的购买决定，而它真的升值了，那你就是在做出真正明智的决策。

A So that's ideally, like if you can make an emotional decision, an emotional buy, and it fucking goes up, now you're really making smart decisions.

是的。

Yeah.

明白了吗？

All right?

对。

Yeah.

对。

Yeah.

你也会说吧，因为我觉得这一点很重要，就是拥有那些能提升生活质量的东西，当一切乱成一团、情况变得糟糕时，有时候这些就是你全部的依靠了。

Would you say too, because I feel like this is important on the sense of like, you know, having those things that increase the quality of life, sometimes that's all you got when shit is going crazy, when shit's hitting the fucking fan, when it's hard out there.

有时候，这些就是你全部的依靠了。

Sometimes that's all you got.

我说的是你吧？

You I'm saying?

你可能度过了糟糕的一天，但至少我的房子还过得去。

You might've had a shit day, but, you know, at least my house is all right.

是的。

Yeah.

你明白我的意思吗？

You know what I'm saying?

这就是拥有那些物质目标的重要性，我想人们会说，是的。

It's like, that's the importance of having those material goals, I guess people Yeah.

你会怎么称呼它呢？你明白我的意思吗？

Would call You know what I'm saying?

是的，老兄。

Yeah, man.

这是你的生活。

It's your life.

是的。

Yeah.

你知道，你必须得这么想，不能像个穷人一样思考，兄弟。

Know, you just got to you got to think like you can't think like a like a poor person, bro.

是的。

Yeah.

你知道，这他妈太真实了。

You know, that's fucking real.

是的。

Yeah.

穷人会从财务角度分析每一个合理的财务决策，但却每次都凭情绪做购买决定。

A poor person talks about every logical financial decision from a financial aspect and then makes every single buying decision on emotion.

每一个都是。

Every single one.

他们就是这样做的。

That's what they do.

所以他们可以讲一大堆道理，但在现实生活中却从不实践。

So they could talk all this shit, but they don't practice it in real life.

不。

No.

这就是为什么

And that's why

他们一直穷。

they stay poor.

我太喜欢了，老兄。

I love it, dude.

我超级喜欢，老兄。

I fucking love it, dude.

我们还有一个问题要问你，医生。

We got one more for you, doc.

让我们把她请上来。

Let's bring her on home.

各位，我们现在进入第三个问题。

We got question number three, guys.

安迪，我创业是因为我相信这份工作。

Andy, I started my business because I believed in the work.

现在我大部分时间都花在销售、谈判、营销和与人打交道上。

Now I spend most of my time selling, negotiating, marketing, and dealing with people.

感觉我已经没法再做我擅长的事情了。

It feels like I don't actually get to do the thing I'm good at anymore.

这是成长的必然要求吗？还是说有更聪明的方式来安排这一切？

Is that just what growth requires, or is there a smarter way to structure this?

它

Does it

说说他做什么？

say what he does?

并不是这样。

It does not.

好吧。

Alright.

好的。

Okay.

所以你得明白一件事。

So You gotta understand something.

不管你的技能是什么，比如说你是个木匠，嗯。

Whatever your skill set is, let's say you're a woodworker Mhmm.

而且你是地球上最棒的木匠，你想把这门木工手艺变成一门生意。

And you're fucking the most amazing woodworker on the fucking planet, And you wanna turn this woodworking into a business.

显然，你的产品很棒，而且你在这方面很有天赋。

Obviously, you have a great product and obviously you're skilled at it.

一旦你开始把真正热爱的事情变成生意，至少在短期内，它会把你从这项技艺中拉走。

Once you start to turn something that you really love into a business, for at least temporarily, it will pull you away from that craft.

明白吗？

Okay?

你必须学习一整套全新的技能，那就是商业。

And you'll have to learn this whole new set of skills, which is business.

很多医生、很多律师都未能理解这一点，因为他们读书读了太久，自尊心膨胀到以为自己什么都会。

A lot of doctors, a lot of lawyers fail to understand this because they go to school for so long, their egos are so fucking inflated that they think they know how to do everything.

这就是为什么你看到他们开了诊所或律所，却最终倒闭。

And that's why you see them open a practice and go out of business or open a law office, go out of business.

是的，他们可能在行医方面非常出色。

Because they, yeah, they might be great at being a doctor.

在技艺上。

At the craft.

他们可能在当律师方面也非常出色。

They might be great at being a lawyer.

他们在经营生意方面简直糟糕透顶。

They're fucking terrible at running business.

而且说实话，老兄，我要坦白说。

And if we're being honest, dude, I'm gonna be totally honest.

医生是我见过的最差劲的生意人。

Doctors are the worst business people I've ever fucking met.

真的吗？

Really?

是的，因为他们的自尊心太强了，根本听不进任何意见，觉得自己无所不知。

Yeah, because their egos are so fucking big, they won't fucking listen to anything and they think they know everything.

我找了那个家伙整整十二年。

I went to so and so for twelve years.

我才不在乎呢。

I don't give a fuck.

他们给了我这些信件，老兄。

They gave me these letters, man.

你根本卖不出去任何东西。

You can't sell a motherfucking thing.

是的。

Yeah.

明白吗？

Okay?

所以你得明白，这是两种不同的技能。

So you gotta understand, these are two different skills.

你的技艺和商业能力是两回事。

Your craft and the skill of business are two different things.

如果你真想把这变成一门生意，你就得抽身出来。

And if you want to actually turn this into a business, you're going to have to pull away.

你不能只埋头做事，而要学会经营生意，直到你掌握如何运作一家公司，能够请人来帮你处理这些事务。

And instead of working in the business, you're gonna have to work on the business until you are able to learn how to operate a business to the point where you can bring people in to help you with that process.

当你逐步引入有技能的人才，建立企业文化、完善体系并开始扩张时——顺便说一句，这也不是一夜之间就能实现的，明白吗？

And as you bring skilled people in and as you build a culture and as you build systems and start to scale, which by the way, this doesn't happen overnight either, okay?

然后你有时可以回去做你擅长的事，一个很好的例子就是我的朋友杰西·詹姆斯，明白吗？

Then you could go back sometimes and do what you do, A really good example of this is my buddy, Jesse James, okay?

所以杰西·詹姆斯，你们都认识他。

So Jesse James, you guys know him.

他做过《怪物车库》和西海岸机车。

He did Monster Garage, West Coast Choppers.

你们都看过他的服装品牌。

You guys have seen his apparel.

他卖出的服装比大多数服装公司都多。

He sold more apparel than most apparel companies.

但杰西是个手艺人。

But Jesse is a craftsman.

是的。

Yeah.

他他妈是个艺术家。

He's a fucking artist.

我不认识谁比杰西更热爱他的工作。

And I don't know anybody that loves his work more than Jesse.

是的。

Yeah.

明白吗？

Okay?

他热爱它。

He loves it.

他热爱它有很多不同的原因。

And he loves it for a lot of different reasons.

不仅仅是因为他喜欢做这件事。

It's not just because he loves to do the thing.

他理解福特的工作对你的精神带来的价值，伙计们，你们真该读读他的书。

He understands the value of the work Ford does for your mental, Dude, you guys should read his book.

他写了一本超级棒的书。

He's got a fucking awesome book.

它在亚马逊上。

It's on Amazon.

但当他刚起步时，他是在造自行车。

But when he first started out, he's building fucking bikes.

明白吗？

Okay?

然后他开始不得不卖自行车。

Then he started having to sell bikes.

所以他得创建一家公司。

So he had to create a business.

现在他有一整个团队帮助他经营这家公司。

Now he has a whole team that helps him run the business.

猜猜他现在能做什么？

And guess what he gets to do?

他能去造自行车。

He gets to go build bikes.

去他妈的，造自行车。

Build the fucking bikes.

他造的是世界上最酷的玩意儿。

He builds the sickest fucking shit in the world.

自行车和枪支。

Bikes and guns.

老兄，杰西有自己的店铺。

Bro, Jesse's got his own shop.

他每天早上走进去。

He walks in there in the morning.

他他妈的干活。

He fucking works.

他做着自己的事，还能做自己热爱的事情。

He does what he's doing and he gets to do what he loves.

但这不是一天之内发生的。

But that didn't happen in one day.

你知道吗，他经历了从‘我在制作，我热爱这个’到‘我在围绕这个建立事业’，再到‘事业运营得非常成功’，最后又回到他真正热爱的、推动品牌的核心工作这一整个转变过程。

You know, he had to go through that transition of I'm building, I love this, to I'm building a business around this, to the business is very well run, to back to doing what it is that he does that drives the brand.

你明白我的意思吗？

You see what I'm saying?

是的，是的，这对你们来说是什么样子的？

Yeah, yeah, What did this look like for you?

嗯，说来有趣，这其实也挺适合我的。

Well, you know, funny enough, like this is appropriate for me too.

你知道，我们刚开始的时候是在零售店，我亲自在柜台工作，明白吗？

You know, when we first started, we started in retail stores, I worked the counter, okay?

而且我他妈超爱这份工作。

And I fucking loved it.

我超爱在零售店的柜台工作。

I loved working the counter of the retail store.

我喜欢每天和不同的人聊天，你知道的，一天四五十次。

I love talking to different people, you know, forty, fifty times a day.

老兄，我真的没法告诉你。

Like, dude, I can't tell you.

我早上九点到，晚上九点关门，时间就这么飞快地过去了，因为我真的超爱这份工作，对吧？

Like, I get there 09:00, we close at 09:00 at night and it would go by like that because I'd be just do like I loved it, right?

2006年，当我们开始真正扩张时，我就没法再站柜台了。

In 2006, when we started to really expand, I couldn't work the counter.

一开始我感到特别内疚，因为我想，天啊，我连这点都做不了，这些家伙在干活，我对此很不安。

And at first it made me feel really guilty because I was like, fuck, I can't even, these guys are, I was uncomfortable with it.

这些家伙在干活，他们大概觉得我在这儿偷懒吧。

Like these guys are doing the work and like, they probably think I'm out here fucking off.

但老兄，要是没有我在这儿，quote unquote，偷懒，这生意根本没法扩张。

But dude, without me out here, quote unquote, fucking off, the business can't scale.

是的。

Yeah.

好吧。

All right.

这意味着他们没有工作，也就无法建立职业生涯。

Which means they don't have jobs, which means they can't build careers.

好吧。

All right.

所以对我而言，我一开始在柜台工作，然后过去开始经营业务。

So what it looked like for me was I worked the counter, I went over and started building the business.

我变得相当擅长经营企业，还创办了多家公司。

I became, you know, pretty fucking good at operating a business, built multiple businesses.

我发现，其实我也非常享受这一点。

And what I found out was that I actually liked that a lot too.

现在业务不需要我事无巨细地参与，我就能做更多我喜欢的事情。

So now that the business runs without my minute by minute input, I'm able to do more of the things that I like.

所以对我来说，虽然我不再在店里工作了，但我们这里始终有顾客，对吧？

So for me, like I may not work in the store anymore, but like we always have guests here, right?

我们这里始终有人在培训。

We always have people here that are training.

我们总是有来 town 的人。

We always have people that are in town.

我会花时间和他们聊天，对吧？

I'll go spend my time talking to them, right?

我很享受这一点。

And I enjoy that.

你能满足这种渴望。

You're able to scratch that itch.

是的，当然。

Yes, for sure.

所以对我来说有点不同，因为我根本没法再回到该死的店铺柜台工作。

So it's a little bit different for me because I was never able to like go back to the fucking store counter to work.

嗯。

Mhmm.

但我现在用另一种方式做了。

But I do it in a different way now.

说实话，老兄，我现在已经被训练得对经营公司这一套了如指掌，以至于现在根本离不开它了。

And to be real, dude, like, I'm so conditioned to the like craft of running companies now that like I couldn't do without that at this point.

你懂我的意思吧？

You know what I mean?

但我不是那种手艺人。

I'm not a craftsman, though.

我不是那种该死的、不是那种类型的人。

I'm not a fucking, I'm not that kind of a person.

你懂我的意思吧？

You know what I mean?

所以，建立公司的艺术才是我的专长。

So the art of building companies is that's my craft.

是的。

Yeah.

这正是我现在热爱的事情。

That's I love now.

那么，你会说大多数

Now would you say most

正在经历这一过渡阶段、对从‘在’转向‘上’感到犹豫的人，你认为他们的恐惧或犹豫源自哪里？

people that are, you know, maybe going through that transition phase and are hesitant from having a transition from in to on, What do you think that fear or that hesitation comes from?

实际上，你当初也有过这种感觉吗？

Well, they actually- Was it there for you originally?

当你在做那个转变的时候？

Like when you were making that?

是的。

Yeah.

你说过，没有。

You said it like, No.

对。

Yeah.

我真得——不仅如此，我还真得退出了。

I gotta fucking- not only that, I I'm fucking off.

这很可怕。

It's scary.

是的。

Yeah.

好吧。

Okay.

你根本不知道自己在干什么。

You don't know what the fuck you're doing.

你以前从未经营过公司。

You never ran a company before.

你不懂这些东西意味着什么。

You don't know what all these things mean.

你对这些狗屁一无所知。

You don't know any of this shit.

这很可怕。

It's scary.

我认为人们犹豫的原因是他们不知道自己不知道什么。

I think the reason people hesitate is because they don't know what they don't know.

是的。

Yeah.

对。

Right.

做自己不懂的事情会让人感到不舒服。

And it's uncomfortable to do things you don't know.

所以很多企业会永远停留在一个人或两个人的规模，因为他们从未克服这种恐惧去扩展业务，对吧？

So a lot of businesses will stay a one man or two man operation forever because they never break out of that fear to go out and scale it out, right?

我也遇到过这种情况。

This happened to me too.

你知道，当我们开第一家店时，花了五年时间才开了第二家店。

You know, when we had our first store, it took us five years to open our second store.

我们迟迟不开第二家店的原因是，我们不知道如何运营两家店。

The reason that we wouldn't open the second store was because we didn't know how to run a two store operation.