#539 - 亚马逊日本站销售全攻略

今天，我们请来了两位全球顶尖的专家，他们专精于在你可能尚未涉足、但却必须进入的亚马逊市场进行销售。

Today, we've got two of the world's foremost experts on selling on the one Amazon marketplace that you probably aren't selling in, but you need to be.

亚马逊日本市场，在这里，卖家的利润超过了他们在其他所有亚马逊市场的总和。

Amazon Japan, where sellers are making more profit than all their other Amazon marketplaces.

这不是很酷吗？

How cool is that?

我觉得确实很酷。

Pretty cool, I think.

首先，我们知道，让产品出现在关键词搜索结果的第一页，是亚马逊卖家最重要的目标之一。

One, We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have.

因此，使用Helium 10的关键词追踪器，跟踪你向首页排名迈进的进度，获取历史关键词排名数据，甚至查看赞助广告的排名位置。

So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium ten.

如需更多信息，请访问 h10.me/keywordtracker。

For For more information, go to h10.me/keywordtracker.

大家好，欢迎收听Helium 10出品的《严肃卖家播客》的又一期节目。

Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium ten.

我是主持人布拉德利·萨顿，这档节目是一档完全真实、无脚本、无排练、自然流畅的对话，探讨电商领域各级卖家都应关注的严肃策略。

I'm your host Bradley Sutton, and this is the show that's a completely BS free unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the ecommerce world.

现在几乎是半夜了，我正穿着我每晚在家里的日常装扮。

And it's the middle of the night, almost middle of the night here, so I'm in my normal, attire of what I wear every night here in my house.

但只有在这两位嘉宾面前，我才能这样穿着，不用在这么晚的时候换回工作服，因为他们现在就在日本。

But the only people that I can go ahead and keep this on and not have to change back to work clothes when I do something at this hour of the day, is the the two guests here because they are actually in Japan right now.

所以，有他们在，我穿成这样感觉特别自在。

So we are, makes me feel right at home here with what I'm wearing.

我们再次邀请到了尼克和加里。

We have back on the show, Nick and Gary.

欢迎回来，各位。

Welcome back, guys.

谢谢。

Thank you.

很高兴能回来。

It's great to be back.

对于正在收听的各位，我可以看见布拉德利。

And and for those of you guys that are listening, I can see Bradley.

他穿着一件黑白相间的相扑主题服装，他们称之为浴衣或长袍，但他穿得非常好看。

He has, like, a black and white sumo themed, what they call yukata or like a robe, but he wears it very well.

我喜欢你身上这种日本风格。

I love the the Japanese motif you got going on.

是的。

Yeah.

很高兴见到你。

It's great to see you.

是的。

Yes.

是的。

Yes.

谢谢你的夸奖。

Thank you for that.

我也是，有一年没见到尼克了，但加里，我们确实见过面。

Likewise, I haven't seen, Nick in a year, but Gary, you know, we we we saw each other.

几个月前，我们在银座一家不错的店吃了天妇罗，那家店我很喜欢。

We had some nice, tonkatsu right there in Ginza, a while back, a few months ago.

我在那边最喜欢吃饭的地方，所以能在那儿见到你真好。

My my favorite place to to eat over there, so it was nice to to see you there.

但如果你想了解完整的背景故事，回头去看看第四集第26期吧，那是加里第一次上节目。

But, you know, for those who want to get the, you know, full backstory, go back guys to episode four, 26 was the first time Gary was on.

尼克之前也来过，比那更早。

Nick's been on before, before then as well.

但第26期是去年的节目，当时我们聊了很多关于亚马逊日本的最新动态。

But four twenty six was from last year, and we had a lot of, updates on what's going on in Amazon Japan.

从那以后，又发生了很多新事情，所以我希望邀请你们再次回来。

And since then, there's there's been new things, so I wanted to, you know, invite you guys back.

不过我并不是说这是原因，但我们之前聊到，我的洛杉矶道奇队成功签下了大谷翔平和山本由伸，这两位都是我最爱的日本棒球选手。

But I'm not saying this is the reason, but we were talking earlier about how my LA Dodgers was able to sign Otani and Yamamoto, my two favorite baseball players, both Japanese.

但我正在查看去年‘日本百万卖家大师班’网站上的活动情况。

But I'm looking on the 7 figure seller Japan Mastermind website at last year's event.

让我给大家展示一下。

And let me just show everybody this.

好吗？

Alright?

我不是说道奇队让我这么想，但去年在这次活动中，我穿了一件氦10主题的道奇队球衣。

I'm not saying that the the Dodgers have me to think, but but last year, at this event, I wore my helium 10 Dodgers themed, jersey.

你们可以看到我在这张照片里。

And you can see me here in the in this in this picture.

我正在向某人解释。

I'm explaining to somebody.

你想想看，老兄。

I'm like, think about it, man.

大谷翔平要来道奇队了。

Ohtani's gonna come to the Dodgers.

他說：‘我不太確定，但我剛才跟他說道奇隊要來了。’

He's like, oh, I'm not exactly sure, but I tell I was telling him that the Dodgers are coming.

我們肯定會談談你今年的新活動。

Well, we're gonna talk about your new event, this year for sure.

不過我想特別提一下這件事。

I just wanted to call that out though.

你知道的，道奇隊，來，我把我的地址給你。

You know, Dodgers, you know, let me give you my address.

我的支票應該在郵寄途中了。

My check should be in the mail.

你讓我這麼想。

You have me to think.

我去年早早就定下了基調，樹立了標準。

I I set the ground, I set the, set the standard there last year early.

好了，咱們先從尼克開始吧。

Anyways, let let let's start with, let's start with Nick.

你到日本总共多少年了？

How many years now total have you been Japan?

我知道加里是新来的，但你在这儿待了多少年了？

I know Gary's newer, but but how many years, do you have under your belt?

我都数不清有多少年了，但我1995年来的，从那时算起吧。

I can't even count how many years now, but I came in 1995, so whatever it is from then.

1995年。

1995.

是的。

Yes.

那可真是挺长时间了。

That's that's quite a quite a while.

对吧？

Right?

我搬过来几年后，就搬走了。

After a few years just after I moved, I moved out.

你现在待在这里这么久了，就像你刚才说的，这些年简直就混在一起了。

Now, you know, you've been there so long, you know, you know, the just like you just said, you know, the years kind of just, you know, bleed together.

但如果我们要从过去一年日本电商领域最大的变化说起，你觉得会是什么？

But if we were just to start off with one of the biggest changes in in the ecommerce landscape in Japan in the last year, you know, what would it be?

这可能是疫情后第一个完整的年份，局势也差不多稳定下来了。

You know, this is maybe like the first fight of kind of full year after COVID and dust is kind of settled.

至少在美国，电商曾经经历了一波繁荣。

You know, in America at least, you know, there's a lot of the boom that was happening in ecommerce.

我不说是一落千丈回到疫情前的水平，但确实有明显回落。

I wouldn't say one crashing down, you know, steep decline to pre COVID time.

日本的情况也类似吗？或者你怎么看待那里的市场格局？

Something similar in Japan or or how do you view the landscape over there?

是的。

Yeah.

我的意思是，这里的电子商务非常非常强劲。

Well, I mean, e commerce is is is is very, very strong here.

它依然非常非常强劲。

It still is very, very strong.

日本与其他许多国家不同，一直以来传统零售业都非常强大。

Japan, unlike a lot of other countries, has always traditionally had very strong brick and mortar retail.

人们喜欢去商店购物。

People do like going to stores.

但日本从未实施过全面封锁。

But, I mean, Japan never had like a full on lockdown.

因此，大多数商店在大部分时间里都保持营业。

So most of the stores were open for most of the time.

只有短暂的时期曾关闭过。

There were small periods where they weren't open.

但由于我们同时也从事零售业务，并向商店供货，我们发现他们正在大幅削减采购。

But because we also do retail, we actually do do distribution to stores, we've seen that they are really starting to cut back.

因此，确实出现了向线上转移的明显趋势。

So there has been a real shift to online.

我注意到在过去一年里，希望乐天的人别听到这话，但我认为他们开始感受到一些压力了。

And I've noticed certainly in the last year, I hope no one from Rakuten is hearing this, but I I think they're starting to feel a little bit of pain.

他们做了一些调整，我感觉市场明显更倾向于亚马逊而不是乐天。

They've made a few adjustments and I think there's definitely more of a swing towards Amazon over Rakuten.

他们在市场份额上几乎是各占一半。

They are pretty much half and half section of the market.

不。

No.

在市场份额的这部分。

Of of the section of the market.

所以他们俩各自大约占了20%。

So they they both got about 20%.

是的。

Yeah.

不。

No.

我的意思是，我以为乐天仍然遥遥领先，但其实并不是。

I mean, I I I thought Rakuten was like still way ahead but that's No.

有点令人沮丧。

Little depressing.

亚马逊现在已经超越了乐天，很难直接比较两者。

I Amazon has now overtaken Rak It's kind of hard to kind of compare apples to apples.

但看起来亚马逊确实已经超越了乐天。

But it does look like Amazon has overtaken Rakuten.

乐天开始做一些奇怪的事，比如削减积分计划，而这一直是他们的主要策略。

And Rakuten have started to do some strange things, cut back on their points program, which has always been their their main strategy.

这才是他们最大的优势。

That is their strongest point.

你可以累积积分这一点。

The fact that you can collect points.

日本人一生中做各种事情都会获得乐天积分。

Japanese people get Rakuten points in their lives doing everything.

就连我的公司也有乐天的银行账户。

And even my company has a Rakuten bank account.

人们都使用乐天。

People have Rakuten.

他们用乐天做一切事情，旅行、保险，还有各种各样的事情。

They have Rakuten for everything, for travel, for insurance, for, you know, for everything.

就是为了赚取积分。

And it's it's to get points.

但乐天开始削减这些积分了。

But Rakuten started to kind of cut back on those points.

我不太确定原因，但我认为这会促使更多人转向其他平台。

I I'm not entirely sure why, but I think that is gonna that is gonna encourage more people to move over.

所以这是我个人观察到的一些情况。

So that's kind of something that I'm seeing personally.

乐天在这里仍然是一个非常好的电商平台。

All the racket is still a very very good marketplace here.

好的。

Alright.

有意思。

Interesting.

现在，让我们回到加里，暂时远离电子商务。

Now, going back to Gary, let's take a step back from e commerce.

你知道，这对你来说是第几年了？

You know, this is only What is it?

你在日本的第三年了吗？

Second, third year in Japan for you?

在日本的第三年。

Third year in Japan.

还有一年就到

One year till

在日本的第三年？

Third year in Japan?

是的

Yeah.

在冲绳待了两年半左右。

Two two and a half or two years in Okinawa.

你的家人适应得怎么样？比如日语、文化和饮食方面。

How has your family settled in, you know, now, Japanese speaking, culture, food.

现在感觉像家了吗？还是依然觉得有点陌生？

Is it pretty is it home now or or still feels a little bit foreign?

我希望我的日语能更好一些。

Well, I wish my Japanese was better.

我儿子五岁了。

I mean, my son is five.

他上的是幼儿园前班。

He's in, like, pre kindergarten.

我敢肯定，他的日语很快就会超过我。

I'm pretty sure his Japanese is gonna surpass mine very soon.

不过，是的，我们适应得非常好，而且我们刚从北海道旅行回来，那里在北方。

And but, yeah, we we're acclimating very well, and we actually just got back from a trip from Hokkaido, which is in the North.

真好。

Nice.

真的吗？是的。

Really Yes.

滑雪很棒。

Nice skiing.

你知道，我妻子他们那边，你知道，在北海道北部有个流冰区。

You know, my wife had, like, their, like you know, they have this drift ice area in the northern part of Hokkaido.

literally，海洋都结冰了，我妻子多年来一直把这当作心愿清单上的事，我们终于实现了。

Like, literally, the ocean is, like, frozen and my wife had that on her bucket list for many years and we were able to do that.

所以，是的。

So, yeah.

我非常非常幸运能在这里，是的。

I'm very, very fortunate to be here and, yeah.

我非常开心。

I'm very happy.

太棒了。

That's awesome.

是的。

Yeah.

我曾经在青森南部住过一年半。

I used to live right south of there in Aomori for about a year and a half.

没有北海道那么冷。

Not quite as cold as as Hokkaido.

那里的海洋没有结冰，但确实很冷。

The the oceans didn't get frozen over there, but it it was cold.

我不介意那样。

I I didn't mind that.

我去年回去了一次。

I, I went back last year.

是的。

Yeah.

我时隔二十五年，第一次回到了青森。

I went back to Aomori for the first time in like, oh, twenty year no, twenty five years.

能去那里一趟真好。

And so it was nice to nice to go out there.

我儿子实际上去过北海道。

My my son actually went to Hokkaido.

我儿子第一次没有父母陪同，只和朋友一起去旅行，而且他比我先去了北海道。

My son took his very first trip without his parents, just with his friends, and then he actually went to Hokkaido before me.

那么，关于电商，你那边怎么样？

Now, what about what about ecommerce for you?

你那边有没有注意到什么变化？特别是针对亚马逊日本，以及你所在卖家社区的情况？

Like, what have you noticed on your side that had that has changed, maybe specifically more to Amazon Japan for for your network of of sellers, there, in the community?

在亚马逊上销售。

Selling on Amazon.

亚马逊仍然非常强大。

Amazon is still very strong.

你知道，我们可以非常快地收到货。

You know, we can get deliveries very quickly.

比如，当我们去北海道时，与其从东京拖着雪橇过去，我们直接在亚马逊上下单，寄到酒店，我儿子特别开心。

You know, for example, when we went up to Hokkaido, rather than buying, like, a a sled and, like, lugging it from Tokyo to Hokkaido, we just ordered it out for Amazon and shipped it to the hotel, and, you know, we're my son was thrilled.

他早就准备好了。

He was ready to go.

对吧？

Right?

所以亚马逊的配送覆盖范围很广。

And so Amazon has that coverage.

但对于跨境电商卖家，尤其是向日本进口的外国卖家来说，最大的变化之一是2023年10月出台了一项新的进口法规。

But one of the biggest changes for ecommerce sellers, foreign sellers especially, importing into Japan is there was a new import law change October 2023.

以前，你可以使用所谓的‘进口申报人’（IOR）。

So previously, you could use what they call a importer of record or IOR.

我的意思是，你根本不在日本。

I mean, this is you you're not in Japan.

假设你是一个美国卖家，拥有LLC公司，以前你可以使用一个进口商代表，也就是一家代表你进口产品的公司。

If, let's say, you're a US seller with a LLC, previously, you could use an IOR, you know, a company that's importer of record to represent you to import their products.

但现在法律变了，因为政府似乎在跨境电商卖家这个问题上变得更聪明了。

But now they changed the law because it seems the the government is getting smarter when it comes to all of these ecommerce sellers.

现在你必须通过ACP。

So now you have to go through ACP.

我想这代表海关事务代理人。

I think that stands for attorney of customs process.

我可能把术语记混了。

I might be getting the verbiage mixed up.

但基本上，这是一个不同的制度，你可能需要支付更多的税，因为你将根据总销售价格被计费。

But, basically, it's a different scheme, and you may have to pay more in the, the taxes because you'll be billed on the, the total selling cost.

所以这就是亚马逊的成本。

So that that's the Amazon cost.

所以这是我们目前看到的重大变化之一。

So that's one of the the the big changes that we're seeing so far.

所以如果有人已经在日本销售，他们不需要转换到这个新系统。

So if somebody was already selling Japan, they don't need to convert to that.

他们可以继续使用他们的进口商记录，还是说即使他们早已在那里经营，也必须切换到这个新制度。

They can keep going with their importer of record or do they need now they needed you know, even if they already have tenure there, they gotta switch to this new new thing.

是的。

Yeah.

对。

Yeah.

所以这实际上是基于进口的。

So so it's actually import based.

也就是说，在你进口的时候。

So it's the time that you import.

所以如果你在10月1日之后进口，理论上就不能再使用进口商记录了。

So if you're importing after October 1, in theory, you can't use IOR.

我应该强调一下，这一切都只是理论上的。

I should probably stress the fact that this is all in theory.

我可以告诉你，仍然有一些卖家通过中国的货运代理进口货物，货物入境完全没问题。

I can tell you that there are sellers who are still importing using Chinese freight forwarders who are getting the goods in just totally fine.

但理论上，已经不再有IOR了。

But in theory, there is no more IOR.

因此，你必须使用Gary提到的ACP，虽然它并不是完全基于销售价格来征税和计税。

And so you have to use this as as Gary was mentioning, ACP, which although it's not so the tax and duty is based on the selling price, which doesn't mean it's not exactly on the selling price.

你被允许扣除亚马逊费用等某些成本。

You're allowed to remove the cost like Amazon fees and certain things.

但整个概念是：谁是货物的购买者？

But the whole concept is that the who is the purchaser of the goods?

如果你不是一家国内公司，而是一家没有在日本注册业务的国际卖家，那么发往日本、发往亚马逊、发往客户的货物，购买者就是客户本人。

So if you're if you're not a domestic company, if you're an international seller that don't have a registered business in Japan, then the goods being sent to Japan going to Amazon, going to the customer, the customer is the person purchasing the goods.

因此，税收和关税应该基于客户支付的金额，而不是像我的公司那样，我们总部在日本，所以我们实际上是购买货物的一方。

So for tax and duty should be based on what they're paying as opposed to, for example, for my company, we're based in Japan, so we actually do purchase the goods.

我们可以提供一份追溯到供应商的书面记录。

We can show a paper trail back to the supplier.

我们是购买方，因此我们只根据采购价格缴纳关税和税款，然后再在亚马逊上销售。

We are the purchaser, so we only pay tax and duty on what we buy it for and then we sell it on Amazon.

这仅仅是海关部门在解释上的某种方式。

So it's just the way that the import office is just or customs office is kind of interpreting.

说实话，整个情况有点模糊，但这就是他们目前的解读方式。

It's all a bit gray to be honest, but that's kind of how they're interpreting it.

实际上，线上最终买家才是商品的原始购买方。

The the actual final buyer online is the kind of original purchaser of the goods.

因此，关税和税款应基于他们实际支付的金额来计算。

Therefore, tax and duty should be based off whatever they are paying.

那么在什么

And then at what

那么客户是为此支付费用吗？

so is the customer paying for that then?

不。

No.

所以客户并没有支付这笔费用。

So the customer isn't paying it.

但你们确实是在用这个方式。

So you but that but but that is what they are using.

所以实际上是ACP，或者不，你们必须支付。

So it's actually the ACP or no, so you have to pay.

好的。

Okay.

所以

So

所以是你们公司支付。

so so your company pays.

所以客户并没有支付这笔费用，但他们就是以此为依据，这也是他们的理由。

So the customer isn't paying that, but that's what they're basing it off and that's their reasoning for it.

他们实际上被当作进口商对待，这显然太荒谬了。

They are essentially they're they're being almost regarded as the importer, which is obviously just ridiculous.

是的。

Yeah.

但这和欧洲不同，在欧洲，增值税是在客户购买时直接征收的。

But it's not something like in Europe where where VAT is applied to what the customer's paying at the time of of purchase.

然后我认为，你知道，我甚至不在欧洲销售，我清楚。

And then the I believe that you know, I don't even sell in Europe, I know.

我不认为卖家必须缴纳这笔税，或者亚马逊会代扣，但这个价格必须包含这笔费用。

I don't I believe the seller has to remit that or Amazon keeps it, but it's like that price has to include that.

所以这就像一种附加费。

And and and so it's kinda like a a surcharge.

但我们说的是多少钱呢？

But how much are we talking about?

比如我，我卖的是日本产品，进口时我的关税和各种税款，和我从中国进口到美国并支付的海关费用相比，差距大吗？

Like, for somebody like me, I'm selling, let's say, I'm selling Japan and I'm importing like, are are are my my duties and all these taxes, is it comparable to, you know, what I'm doing by importing from China to US and and what I have to pay for for customs?

还是更多？

Or is it more?

还是更少？

Is it less?

这取决于几个不同的因素。

Well, it kinda depends on a on a few different things.

显然，这取决于品类和具体的产品是什么。

Obviously, it depends on the categories and exactly what the products are.

我得想一想。

I have to remember.

在日本，消费税比欧洲低得多。

So in in Japan, the consumption tax is is a lot lower than, for example, Europe.

你提到了欧洲。

You mentioned Europe.

日本的税率是10%，如果是食品或饮料，则是8%。

So the tax is 10% in Japan or it's 8% if it's if it's if it's, for example, food or drink.

但因为他们是以你销售的价格为基础，而不是你实际采购商品的价格，所以这时会高一些。

So but because they base it on the price that you're selling as opposed to the price that you are actually purchasing the goods for, at that point, it will be a bit higher.

但实际上有很多方法可以规避这一点。

But there are say there are lots of ways actually around this.

我不确定加里会不会提到，有些国家之间有协议，根本不需要支付关税。

And I don't know if Gary's gonna mention, there are a lot of countries that have agreements where you don't actually have to pay duty at all, for example.

但如果是由日本企业进行进口，而不是国际企业，事情会变得更顺畅、更简单。

But it does kind of make things smoother and easier if it's a Japanese business doing the import as opposed to an international business.

规避这一点的主要方法之一，就是让日本的一家公司为你代理进口，这样就能解决所有问题。

And one of the main ways around it is that you get a company in Japan to do the import for you and that kind of covers all of the problems.

所以目前所有大型进口公司都在这么做。

So all the large kind of import companies, that's what they're doing now.

它们实际上是自己进口，向供应商付款，而你只需对商品成本本身缴纳关税和税款。

They're essentially importing themselves, paying the supplier and then you only pay the tax and duty on basically the cost of goods.

这样一来，整体成本就便宜多了。

So it all becomes a lot cheaper.

所以你这里实际上有个中间人。

So you kind of have like a bit of a middleman in there.

是的。

Yeah.

有道理。

Makes sense.

现在，这个问题想问一下你们两位。

Now, now this question is for either of you.

那么，我什么时候必须把一切都安排妥当呢？

So at what point am I having to have my ducks in a row for this?

比如，我在申请进入日本市场销售时，就需要准备好这些吗？

Like am I, do I need that already when I apply to sell in Japan?

你知道的，我只是进入我的美国卖家中心，或者如果是欧洲卖家，就进入我的欧洲卖家中心，然后申请在日本销售。

You know, I just go into my US or if I'm a European seller, I go into my my European Seller Central and apply to sell in Japan.

他们这时候就已经要求我提供这个了，比如ACP，也就是以前的IOR吗？还是说只要我在到时候处理好就行？

Are they already asking me for this, you know, ACP preview the artist formerly known as IOR or is that just something I need to take care of by the time

这是我第一批货的时候。

Is something I have my first shipment.

这是你需要自己处理的事情。

Is something you need to take care of yourself.

亚马逊完全不参与这件事。

Amazon is not involved in this whatsoever.

这完全是不需要的。

This is completely No.

但他们有要求我提供这个吗，

But are they asking me for it for for,

比如，不需要。

like No.

证明我有这个，不需要。

Proof that I have that No.

只是申请时

Just to apply to

一个备注。

a note.

不。

No.

好的。

Okay.

所以基本上，当你想把货物发往日本时，只需联系你的货运代理，无论你用哪家，货运代理都会提供所有信息并帮你处理好。

So so basically, when when you wanna send goods to Japan, you just speak to your freight forwarder, whoever you use, and the freight forwarder will give you all the information and sort it out for you.

这并不是你需要亲自去做的事情。

It's not something that you really need to do yourself.

货运代理会处理这些事。

The freight forwarder will will do that.

所以传统上，货运代理负责IOR。

So the freight forwarder is traditionally done IOR.

很多中国货运代理仍在这么做，而且他们似乎能把货物顺利运进来。

A lot of the Chinese freight forwarders, I said, are still doing it and they seem to be getting the goods in quite fine.

但有一些事情你需要通过货运代理来处理。

But there's something that you that you will do through your freight forwarder.

所以，无论你使用哪家货运代理，大多数情况下你都不需要特意亲自去处理这些事情。

So whoever you're using to ship the goods that so it's not something you specifically need to kind of go out and do yourself in most in in in circumstances.

是的。

Yeah.

好的。

Alright.

有道理。

Makes sense.

这很好。

That's good.

我原本以为我得自己去找，或者雇一家公司来处理，但知道像我这样从中国进口到美国时其实不用操心这个，真是太好了。

Like like I thought it was something I had to like, you know, find and or maybe, you know, hire a a company to handle it, but that's good to know that, you know, like like me for example, when I import from, from China to US, I actually don't worry about Yes.

当然还是有海关方面的手续。

There are obviously customs.

是的。

Yes.

确实需要某种认证，但我的采购代理同时也是我的货运代理，她帮我处理所有这些事。

There there's some kind of certification, but actually my sourcing agent who who's also my my freight forwarder, she handles all that for me.

好吧。

I'm like, alright.

你告诉我需要我做什么，但你来搞定一切。

You know, apply, you know, tell me what you need from me, but but you take care of everything.

知道有这种服务真不错，我不用自己去翻日本黄页找人了。

That's nice to know that there's something like that where, you know, I don't have to go searching in the Japanese yellow pages, for for for people on my own.

知道这一点很好。

So that's good to know.

是的。

Yeah.

我的意思是，如果一切都已经安排好了，你就不用再做额外的工作了。

I mean, if if it's all if it's all set up, you don't It's If there isn't any extra work that needs to be done by you.

现在，加里，我们聊聊货运代理这方面的事。

Now, Gary, you know, like, speaking you know, we're talking about freight forwarding.

你之前提到过一些有趣的事情，就在最近几个月。

You had mentioned something interesting, you know, in in in in recent months.

显然，欧洲的许多卖家，还有全球各地的卖家，都受到了苏伊士运河附近海盗事件的影响，你知道的。

Obviously, many sellers in in Europe were affected and actually worldwide about, you know, what was going on with the the Pirates of the Caribbean there in the Suez Canal, like, know

红海。

The Red Sea.

红海，你知道的，因为船只无法通行，这导致了全球运费上涨。

The Red Sea, you know, like, that that affected shipping prices worldwide because, you know, like, ships couldn't go there.

他们不想被击落，诸如此类的事情。

You know, they didn't wanna get shot down and and things.

当然，还有运输延误，这进一步推高了价格。

And then obviously, you know, there are shipping delays and that increases prices.

你知道，美国这边的人也感受到了影响。

You know, people felt it here in The States.

欧洲的人也感受到了。

People felt it in Europe.

但你之前说的是日本那边，怎么样？

But you were saying kind of in Japan, was whatever.

对吧？

Right?

因为距离太近了。

Because it's so so close.

是的。

Yeah.

我的意思是，苏伊士运河危机真的影响了全球的海运，一个集装箱的运费从两千多美元涨到了五千甚至更多。

I mean, the the Suez Canal crisis, it's really impacting ocean freight all over the world, like, going from, like, 2,000 something dollars a container to, you know, over 5,000 and even more.

对吧？

Right?

即使你不经过苏伊士运河，也会有连锁影响，因为船只能绕道非洲南部，运输时间变长了。

Even if you're not bypassing through Suez Canal because it has a ripple effect because it's taking longer for the ships to go around, like, South Of Africa.

所以运输时间会额外增加两周，而大多数人没有意识到，你还需要考虑集装箱的问题，因为集装箱是被占用的，因此你需要更多的空集装箱来应对这种情况。

So it has, like, two additional weeks, and most people don't realize you have to factor in for the containers as well because the containers are used, so you have to have more empty containers to accommodate that.

但如果你看一下地图，日本是中国的邻国。

But if you look at the map, you know, Japan is China's neighbor.

对吧？

Right?

所以，从中国到日本的集装箱，大概一周就能到达。

So, I mean, a container from China to Japan can arrive in, you know, like, a week.

所以速度非常快。

So it's really fast.

我的意思是，相比从中国运到美国需要三十天、四十五天甚至更久的时间。

I mean, compared to China, USA, you know, thirty, forty five days or even more.

对吧？

Right?

因此，如果你在亚马逊日本销售并从中国发货，确实能节省大量运输时间。

So you can definitely save a lot of time shipping if you're selling in Amazon Japan shipping from China.

而且，你还能省下不少钱，因为距离非常近。

And, also, you can save a lot of money as well because distance wise, it's very close.

我的意思是，它们真的是邻居。

I mean, literally I mean, they're neighbors.

对吧？

Right?

所以你还能省下一大笔钱。

So you will save a lot of money as well.

至于卖家，我们去年和布兰登·杨聊过，那对他来说简直像醍醐灌顶——如果你能缩短从工厂发货到货物到达之间的交货时间，就不必囤积那么多库存了。

And then in terms of sellers, you know, we were talking with, you know, Brandon Young last year, and that was kind of like a light bulb moment for him because if you can reduce the lead time, you know, from when the factory ships out the goods till you've landed, you know, from you don't have to keep so much inventory.

对吧？

Right?

所以你不用一次性采购三四个月的库存来维持备货，可以减少到一个月或两个月的库存。

So rather than buying up, like, three, four months of inventory to stay in stock, you could cut that to, let's say, a month or two months inventory.

因此，对于卖家来说，如果你从中国向日本销售，利用更短的交货周期，还能大大改善现金流。

So that for the seller, that frees up your cash flow as well if you were to sell in Japan from China to Japan given the the shorter lead times.

这就是为什么我们认为这对卖家来说至少有一个关键的变量。

That's why we feel like there's at least, you know, this one big x factor for sellers.

如果你从中国采购，向日本销售会是一个优势。

You know, it would be an advantage to sell into Japan if you are sourcing from China.

而且不仅仅是从中国，因为就在几分钟前，尼克提到过，如果你从亚洲其他国家采购，印度、越南和泰国都与日本有自由贸易协定。

And, actually, not only China because, you know, as Nick had previously touched upon just a few minutes ago, if you're sourcing from other countries in Asia, there's actually free trade agreements between India and Japan, Vietnam and Japan, and Thailand and Japan.

所以这取决于你的具体产品，但如果产品是在印度制造的，也可以进入日本市场。

So it depends on your exact product, but your product could come in if it's made in India.

如果你向日本出口，可以免税清关。

If you're exporting to Japan, you could land duty free.

对吧？

Right?

我的意思是，中国和日本之间显然也没有贸易战。

I mean, it could So be there's and, obviously, there's no trade war going on between, you know, China, Japan.

所以没有特朗普关税，而且你可以

So there's no Trump tariffs, and you could

嗯哼。

Mhmm.

大幅降低你的到岸成本。

Significantly reduce your landing cost.

而且，显然，如果你能做到这一点，这将有助于每个卖家的利润率，对吧？

And, obviously, that would help every seller's, you know, profit margins, right, if you're able to do that.

所以，你知道，日本拥有许多这类物流优势，但很多卖家并不了解。

So, you know, there's a lot of these type of logistical advantages that Japan has that not a lot of sellers are aware of.

而且，你知道，你可以以便宜得多、快得多的方式将产品运抵日本，从而释放你的现金流，这比在其他国家销售更有优势。

And, you know, that would it could I mean, you could land your product a lot cheaper, a lot faster, you know, free up your cash flow selling in Japan compared to other countries.

我们认为这是一个巨大的优势。

We feel like that's one big advantage.

是的。

Yeah.

我真的得赶紧行动起来，去做这件事了。

I really need to get off my butt and and and do it.

你知道，我一直说我会做，但最近在Helium十忙得不可开交，几乎都没法扩展我的亚马逊业务。

You know, like, I've been saying I I would, but, I just been so busy at Helium ten that I haven't been able to expand any of my Amazon business, almost.

这周我终于要上线三个产品了，可能是过去一年半以来的第一次，但确实，我得赶紧把这事办了。

Like, this week, I'm finally launching like three products for the first time in probably a year and a half, but, but yeah, I need to I need to get

我们能做个Project X日本项目吗？

Can we do a Project X Japan?

我们应该做这个。

We should do that.

是的。

Yeah.

我们应该做个Project

We should do a Project

先做X。

X first.

是的。

Yeah.

我们会做Project Eccusi。

Project Eccusi, we'll we'll be doing.

好的。

Alright.

是的。

Yes.

我喜欢这个点子。

I I like it.

我们会做一个动漫。

We'll we'll do an anime.

我们会做日本动画。

We'll we'll, Japanese animation.

我们会请WIT工作室为我们制作。

We'll get WIT Studios to, to do it for us.

对。

Yeah.

说到日本，我们再回过头来谈谈亚马逊的策略，我想聊聊去年参加的七位数卖家日本大师班。

Speaking of Japan and and Japan we'll we'll get back to the the Amazon strategies, let's talk a little bit about the, the seven figure seller Japan mastermind I attended last year.

我今年可能会再去参加。

I'm probably gonna attend this year.

我不是以官方身份去的，只是单纯喜欢。

Like like, I'm not going like it in official capacity.

我真的非常喜欢这个活动。

I think I I I like it so much.

我觉得我要自费去，因为我们Helium 10对活动预算有限，通常我们会轮换地点，比如去年我们去了欧洲的布拉格。

I think I'm gonna pay my own way, you know, because we we have a certain budget, for events at Helium ten and then, you know, usually they they rotate things or one year we'll do you know, like last year we did Prague, a European one.

今年我们不办那个活动了。

This year, we're not doing, that one.

明年可能会再办一次，或者类似的事情。

And then next year, might do it again or something.

但这次不在我们差旅预算的计划内。

But, this one wasn't on the list for our travel budget.