#725 - 被劫持的亚马逊卡车 + 抖音商店策略

今天，我们来聊聊全新改版的AMPM播客和Serious Sellers播客，以及AI策略。

Today, we talk about the completely new and revamped AMPM podcast and Serious Sellers podcast, and we talk AI strategies.

我们还会听到Carrie的故事，她的亚马逊产品在加利福尼亚的高速公路上被一整车劫走，简直像《速度与激情》电影一样。

And we hear from Carrie who had a whole container of her Amazon product hijacked on the freeways of California like a Fast and Furious movie.

这不是很酷吗？

How cool is that?

我觉得挺酷的。

Pretty cool, I think.

大家好，欢迎收听Helium 10出品的Serious Sellers播客的又一期节目。

Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium ten.

我是你们的主持人布拉德利·萨顿，这档节目致力于提供真正无水分、自然流畅的对话，探讨电商领域各层级卖家切实可行的高级策略。

I am your host, Bradley Sutton, and this is the show where it's a completely BS free organic conversation about serious strategies for serious sellers of any level in the ecommerce world.

而且，各位，这是我们第一次在这里录制。

And guys, for the first time, we are here.

我们正在做，我想你们可以称之为同步直播。

We are doing, I guess you would call this a simulcast.

这是一个特别的日子播出的特别节目，我们通常不会在这一天发布播客，但本期节目同时在AMPM播客和Serious Sellers播客上播出，因为我们即将同时开启这两个播客的新时代。

This is a special episode on a special day that we normally don't release podcasts on, but this episode is duplicated on the AMPM podcast and the Sirius Sellers podcast because we are about to enter a new era of both podcasts at the same time.

为了帮助我们完成这一过渡，我们邀请了这两个播客的另一位联合主持人，也是每周资讯的主持人——Carrie Miller和Shivali Patel。

And to help us, you know, go through this, we've got our other cohost of the podcasts and weekly buzz, Carrie Miller and Shivali Patel.

欢迎来到我们的节目。

Welcome to our show.

谢谢。

Thank you.

非常感谢你们邀请我们参加。

Thank you so much for having us on.

在我们深入讨论这两个播客即将发生的所有新变化之前，各位请务必继续关注，因为这非常重要。

Now before we get into all the new changes that are happening on the the both of these podcast, guys, make sure to stay tuned for that because it's very important.

你们一直收听的一些播客，比如《每周资讯》，将会转移到其他平台，其他内容也会进行调整。

You know, some of the podcasts that you've been listening to, like Weekly Buzz is moving to another one and and other things are moving around.

所以我们必须讲清楚，让大家了解新的播出安排。

And so it's very important that we get to it and you guys know the new schedule and stuff.

但让我们像往常一样，在这两个播客中聊聊策略和电子商务整体情况。

But let's just do like we always do on both of these podcasts and talk some strategy and and just ecommerce in general.

Carrie，我们先从你开始。

Carrie, let's start with you.

嗯。

Mhmm.

你在亚马逊上度过了不平凡的一年，是的。

You've had quite a year on Amazon Yeah.

包括一些非常适合《速度与激情》的内容，是的。

Including some things that would be great for the fast and furious Yes.

《速度与激情》第11部电影。

11 movie.

谈谈你的《速度与激情》吧，实际情况是，第一部《速度与激情》电影中，有一辆卡车劫持了你的产品。

Talk about your fast actually, what happened was from the fast and furious first ever movie of a truck being hijacked with your product.

所以你能告诉我们，你的亚马逊产品集装箱到底发生了什么吗？

So can you tell us a little bit about what in the world happened to a container of your Amazon products?

是的。

Yes.

这一年非常有趣。

It has been a very interesting year.

今年发生的第一件事，除了我们遇到了新增的关税，这已经是个挑战，接着，我们还把仓库从莫雷诺谷搬到了内华达州的里诺。

So the first thing that happened this year, not only we had tariffs that were introduced, which was a challenge, but then, this truckload, we actually moved we're moving our warehouse from Moreno Valley to Reno, Nevada.

我们与Mainfreight合作，他们是我们第三方物流服务商，所以我们就只是在搬迁。

And so we have we are working with Mainfreight, and that was our three p l, and so we're just moving it.

我们雇了一家货运公司，要把我们的货物分四批运到新仓库。

And, basically, we hired a trucking company to go in and and ship there's gonna be four truckloads of our stuff up to this new warehouse.

我们其实是一批一批地进行，以确保库存充足，我们把运输分成了几批，这样更明智。

And so we were we were actually doing it in increments just to make sure that we had available inventory, we kind of split it up so that it was just a smarter way to do it.

我们先运了第一批货。

And so we did the first truckload.

第一批货在莫雷诺谷装车后，我们收到了这封邮件。

And the first truckload, they loaded it up in Moreno Valley, and this was the email that we got.

上面说，我们有一些不幸的消息。

It says, we have some unfortunate news.

我们收到了承运方的通知，称这一批货物可能被偷窃或被转运。

Received a notice from the carrier that it is possible that a load was stolen and or transloaded.

负责这批货物的承运公司身份被冒用，有人冒充了他们。

The carrier booked on this load had their identity compromised and was impersonating them.

在货物追踪过程中，司机或不法分子关闭了定位系统。

While the load was tracking, the driver or bad actor turned off their location.

诈骗方现在联系了实际承运公司，以货物为人质勒索赎金。

The fraudulent party is now contacting the carrier holding the load hostage for ransom.

所以，基本上我们整卡车的货物都被偷了，他们说可能以货物为人质勒索赎金。

So, basically, we had an entire truckload stolen, and they said they were possibly holding the truckload hostage for ransom.

通知中提到，我们已联系发货方，要求提供司机日志、卡车和拖车以及承运公司的信息，以便向当地警方报告货物被盗事件。

And it says, we contacted the shipper to provide the driver log information with the truck trailer and motor carrier information in order to report the stolen cargo to the local police department.

很遗憾，目前我们掌握的信息仅限于此，一旦有更多细节，我们会及时通知。

Unfortunately, this is the extent of the information we have, and we'll advise as more details arise.

他们觉得是某种南美帮派干的吗？

Do they think it was like some South American gang or something like that?

他们有嫌疑人吗，还是只是在猜测？

They they even had some suspects, or or was they just speculating?

没有。

No.

但我其实跟一些其他人聊过，还跟这个行业中一些知名人士交流过，他们为代理公司工作。

But I've actually talked to some other people, and I actually talked to just some other kind of well known people in this industry that work with, like, an agency owner.

还有一些人说，大品牌在这类事件中正遭受巨大损失，这是一件新出现的现象。

Some other people who who said that bigger brands are just taking huge losses on this, and that this is a kind of a newer thing that's happening.

他们偷走这些整车货物后，直接运往墨西哥。

And what they're doing is they're stealing these truckloads, and they're just going straight to Mexico.

特别是在南加州，直接去墨西哥非常容易。

It's especially in Southern California, it's super easy to get go straight to Mexico.

我的意思是，我们离边境也就一个小时左右吧。

I mean, we're what what, like an hour from the border there.

所以就像是，好吧。

So it's like Alright.

我将在圣地亚哥这里多加留意。

I'm gonna be on the lookout here in San Diego.

等我下去的时候，我的牙医在墨西哥。

And then when I go down, my dentist is in Mexico.

如果我看到一个非常有组织的贩毒集团或大型帮派，他们都穿着卡莉那种很棒的袜子。

If I see a lot a a a very organized cartel or big gang and they're all wearing these great socks that that Carrie has.

好吧，现在我知道了。

Well, now I know that Yeah.

卡莉并没有赞助这些帮派，各位，如果你们看到这种情况的话。

They're Carrie is not sponsoring these these gangs, guys, if you ever see that.

没有。

No.

她并没有参与犯罪地下世界，但那些在洛杉矶街头实施劫持的人就是他们。

She is not involved in in criminal the criminal underworld, but that those are the ones who are responsible for hijacking on the streets of LA Yes.

一箱卡莉的亚马逊产品。

A container of Carrie's Amazon products.

但那导致你们，认真说吧，真的把那些东西卖断货了吗？

But did that result in you guys, like know, seriously speaking here, did that result in you guys, like, running out of stock of those things?

我猜大概有几个月的库存吧。

I imagine that it was probably, like, a few months of inventory.

对吧？

Right?

问题是，我们有四万美元的库存被偷了。

The challenge was we so we had $40,000 worth of inventory stolen.

这四万美元是加征关税前的价值，但加税后实际价值大约是七万美元。

That's 40,000 of what it would have been before the the tariffs, but then after it was more like a 70,000.

所以我们最终追回了四万美元。

So we actually got recovered $40,000.

但当我们需要重新采购时，价格却高得多。

But then when we had to repurchase it, it was much higher amount.

所以这绝对是

So it was definitely

好的。

Okay.

你知道的，你知道的，情况没那么好。

You know, you know, it's not that great.

但我确实有一些给别人的建议。

But I do have some recommendations for people.

我们雇佣的货运公司是外包出去的。

The trucking company that we hired, they subcontract out.

所以如果你要找货运公司，一定要确保他们有自己的员工和司机。

So if you talk to a trucking company, you want to make sure that they have their own employees, their own drivers.

因为我知道很多货运公司都这么做，但这已经成了一个大问题。

Because I know a lot of trucking companies do this, but this has become a huge problem.

我知道其他人也遇到过这种情况。

And I know that other people have dealt with this.

或者如果你能想办法在货物里放一些AirTag，那也可能有帮助。

Or if you're, you know, able to somehow get some air tags into your load, that might help as well.

但令人难过的是，尤其是在加利福尼亚，警察并不会迅速采取行动。

But the sad thing is, especially in California, that the police do not act quickly.

他们根本就从未采取过任何行动。

Like, they've never even acted on it.

警方根本没有试图调查它到底发生了什么事。

There was no there was no movement in terms of the police trying to figure out what happened to it.

它就这样消失了。

It was just gone.

但我真的觉得这太疯狂了。

So I I thought it was crazy though.

我在想，赎金？

I'm like, ransom?

我们这是在南美洲吗？

What are we like, done in South America?

这太疯狂了。

This is crazy.

那真是个糟糕的故事。

That was a bad story.

现在，谢瓦莉，你也有过类似的经历，是关于你的亚马逊产品的，那更像是一个普遍性的问题，而不是像货物被恐怖分子劫持那样的情况。

Now, Shevali, you had a similar bad story on your Amazon product where it was more let let me call it, mainstream problem as opposed to a, you know, shipment getting hijacked by terrorists.

但你确实遇到了一些严重的产品质量问题，导致你的一个商品列表被下架了，对吧？

But, you had some big quality issues that kind of, like, killed one of your listings.

对吧？

Right?

是的。

Yes.

没错。

Correct.

而且那还是个很棒的产品，利润率超过45%。

And it was a great product too with 45 plus percent margins.

但幸运的是，这给我留出了空间来真正改进产品。

But, thankfully, that built in some space for me to to do something with the actual product.

它给了我一些时间思考接下来该怎么做。

It gave me some time to think about what to do next.

但最终我不得不将这款产品从亚马逊下架，因为退货率太高，纯粹是由于质量问题。

But I did end up having to pull that product from Amazon because I was getting so many returns simply due to the quality.

而这款产品，你接下来可能会问，那你有没有做质检呢？

And this product, you the next question you might be thinking is, well, did you do an inspection check?

我做了。

I did.

而且它确实没通过质检，所以我一直等到产品质量提升后才重新上架。

And it failed that inspection check, which is why I waited until that product had better quality.

你知道，它实际上通过了质检。

You know, it actually passed the inspection.

但即便如此，当产品送达、顾客收到时，他们还是不满意。

But even then, by the time that the product arrived and people were receiving that product, they were not happy with it.

所以我不得不采取其他措施。

So I did have to to take other measures.

如果它最终通过了，你能去找检验公司吗？

If it passed the ended up passing, like, can you go to the inspection company?

嘿，你们第二次为什么通过了？

Hey, why did you guys pass this the second time?

或者这个产品还是烂透了。

Or it still sucks, this product.

你能做点什么吗？

Is that something you can do?

我当然可以。

I definitely could.

但归根结底，产品已经送到客户手里了。

But at the end of the day, right, the product's already been received.

是的。

Yeah.

而且我们已经拿到了。

And we already have it.

我最终把产品从亚马逊的仓库运到了我家。

And I ended up pulling the product, whatever it was at the the Amazon facilities to my house.

我亲自检查了那个产品，它简直快要散架了。

And I was able to inspect that product myself, and it was quite literally falling apart.

我实际上在罗利举办了一场现场活动，把一些产品拿了出来。

I did a in person event here actually in Raleigh where I took some of the the products and I put them out.

当它们放在外面时，人们一打开，产品就在他们手中散开了。

And as it was sitting outside, people would open it and it would fall apart in their hands.

这简直是最糟糕的，哇。

It was like the worst Wow.

事情。

Thing.

我知道产品质量有问题，但没想到它只是放在那里就会散成这样。

And like, I knew that there's some of the quality had an issue, but I didn't expect it to fall apart that way just sitting there.

哇。

Wow.

所以情况糟糕到了这种地步。

So that's how bad it was.

幸运的是，我已经采取措施进行了调整。

And thankfully, I've I've taken steps to pivot that.

那个品牌依然充满活力。

That brand is still very much alive.

只是不再上亚马逊了。

It's just not on Amazon.

嘿，大家。

Hey, guys.

你们在南加州吗？对一场高级的线下Helium十工作坊感兴趣吗？

Are you in Southern California and interested in an advanced in person Helium ten workshop?

我们正在向所有感兴趣的人开放位于加利福尼亚尔湾的精英工作坊。

We are opening up our elite workshop in Irvine, California to anyone who would like to come.

先到先得，售完即止。

It's first come, first serve until it sells out.

活动将于12月16日在加利福尼亚尔湾举行，时间为上午10点至下午4点。一位演讲者将分享他如何在一年内从零做到百万销量的完整策略。

It's on December 16 in Irvine, California from 10AM to 4PM, and one speaker is going to share about how he went from zero to 1,000,000 sales on TikTok within a year, and he's sharing his exact strategies.

另一位演讲者将讲解答案引擎优化，教你如何让产品在AI搜索中获得更多曝光，而布拉德利则会介绍一种全新的商品列表制作方法。

Another speaker will be talking about answer engine optimization and how you can get your products more visible on AI searches, and Bradley is presenting a brand new way to make listings.

来聆听这些高水平的分享，并在Helium 10总部与本地顶尖卖家交流人脉。

So come and listen to these high level presentations and network with other local top sellers at Helium ten headquarters.

购票请访问 h10.me/q4workshop，并使用代码 elite 100 免费入场。

For tickets, go to h10.me/q4workshop and use code elite 100 to get in for free.

我们那里见。

We'll see you there.

现在，Shivali，有一件事我觉得你可能还是不喜欢——我把你的产品存在我仓库里了。

Now now, Shivali, like like, one thing I think you're still not gonna like, I have your product stored at my warehouse.

你还没让我扔掉它们，但我说得对吗？你之前不是有个计划，要把这个产品当作课程的赠品，但现在你转而把课程作为主打产品，而那些有瑕疵的货品几乎就要免费送出了？

You haven't asked me to throw it away, but, correct me if I'm wrong, but didn't you have a plan where you're gonna almost, like, flip the complete game and and you had offered, like, a course with as a bonus for the product, but now you're switching and, like, offering the course is the main product, and then you're gonna almost, like, just give away some of these defective things.

我是不是把你的计划想得太简单了？你能给我们更多细节吗？

Is is that was that am I oversimplifying your game plan there, or can you get give us more detail?

完全正确。

That's absolutely correct.

去年，我大力主张应该将数字产品与实体产品捆绑销售。

Last year, I was a really big proponent of saying you should sell a digital product with your physical product.

我至今仍然坚信这一点，因为我认为这正是那个品牌在亚马逊上取得成功、产品迅速售罄的真正原因。

I still very much believe that because I think that's the whole reason that that brand had success on Amazon, why it flew off of the shelves.

这并不仅仅是因为我用Helium 10做了出色的产品调研。

It wasn't because necessarily I just did great product research with Helium 10.

我认为更重要的是，这个产品所带来的感知价值。

I think beyond that, it was the the perceived value that that product came with.

因为人们觉得，你不仅仅是在购买一个产品。

It was piped up because people said, oh, you're not only just getting a product.

你是在获得一种体验。

You're getting an experience out of it.

而且正因为如此，它是一个绝佳的送礼机会。

And it's a great gifting opportunity because of it.

我还提供了实时辅导课程。

I also offered live coaching classes.

真正酷的是，这正是我拥有高利润率的原因，也是当出现问题、遇到质量纠纷时，我能够通过调整营销部分来应对的后备方案。

Now what's really cool is that's the reason I had great profit margins, and that's why when things went wrong, when there was a quality issue, I have that backup plan of being able to change out that marketing component.

所以今年的重点一直是打好基础，确保你销售的是以实物产品为附加福利的数字产品。

So this year has been very much about it's been very much about just setting great foundations and making sure that you're selling a digital product with the bonus of a physical product.

尽管我的所有营销渠道都已搭建完毕，我们已为第四季度做好准备，并期待因此迎来一个出色的年终收官。

Though all of my funnels have been set, we're prepared for q four, and looking forward to a brilliant closeout for the year because of that.

然而，这并不在亚马逊上销售。

However, it's not on Amazon.

因此，我现在主要在尝试谷歌广告。

So now I've been very much experimenting with Google Ads primarily.

这个课程和产品结合的整体流程是怎样的？你的市场推广策略是什么？

What's the general flow of how this course and then the product like like, what's your go to market strategy?

人们怎么找到这个产品呢？

Like, how are people gonna find this offer?

你是打算在TikTok这样的市场平台上推广，还是只放在Shopify网站上？

You know, are you going to marketplaces with it like TikTok, or is it just gonna be on a Shopify website?

那这个产品的卖点是什么？人们在什么时候才会知道他们将收到这个化妆包套装呢？

And then what's, like, the hook and and at what point do people know that they're getting this this, this package or this this makeup, you know, bag package that that's gonna be shipped to them?

来聊聊吧。

Like like, talk talk a little bit about Yeah.

目前的定位是：你将获得一门课程，学习如何根据自己的面部特征掌握化妆技巧。

So the way that it's positioned right now is you get a course, learn how to master makeup for your face, for your features.

现在市面上很多化妆课程都在教你当前流行的趋势。

A lot of makeup courses out there, they teach you about all the trends that are working in this space right now.

人们会对这些趋势感到非常兴奋。

People get very excited about the trends.

但事实上，每个人的面部都是不同的。

But truthfully, everybody's face is different.

而且你一天之中也想要多用途的妆容。

And you also want versatility in your day.

有些人只想为上班做好准备。

Some people wanna just get ready for their workplace.

有些人则想出去约会。

Some people wanna actually go out for a date.

有些人想在升职时对自己充满信心。

Some people wanna feel confident in their skins for a promotion.

这真的非常不同。

It's just very different.

我有一位女士是在亚马逊上购买了这个产品。

I have this lady who actually bought the product on Amazon.

她参加了我举办的每一节直播辅导课。

She's shown up to every single live coaching class I've ever had.

当我停止举办这些课程时，是因为我觉得来参加直播辅导课的人数逐渐减少了，而且我家里有些事情占据了优先地位。

And when I stopped doing them, because I was like, ah, well, the the the people that are coming to the live coaching class has kinda dwindled down, and I had some things going on in family that took over priority.

她主动联系了我，说她想知道下一步该怎么做，因为她意识到你的产品正是她生活中所需要的，因为她有严重的社交焦虑。

She actually reached out, and she was like, I wanna know what the next step is because I've realized that your product has the thing I need in my life because she has immense social anxiety.

所以她告诉我，这个产品不仅改变了她的生活，还被视为帮助她迈向人生新阶段的工具。

And so she was telling me that the product not only changed her life, but she sees it as the vehicle that's gonna get her to the next level for her own life.

她问我还能做些什么。

And she asked me what more she could she do.

于是，我们营销计划中加入了第二层级，即为直播辅导部分推出订阅模式。

And so that's when a second tier came into our marketing plan, which is now gonna be a subscription model for the live coaching segment.

所以，最初的基础部分仍然保留，那是产品上线时构建的。

So you have the original basis still, which was built all when the products went live.

你有数字产品。

You have the digital product.

你有实体产品。

You have the physical product.

但现在人们购买数字课程，是为了掌握适合自己面部的化妆技巧。

But now people are buying the digital course to master makeup for their face.

前500位美国客户才能获得这个包。

The first 500 customers only who are based in The US get the bag.

我说500位是因为我们确实遇到一些质量问题，我真的不清楚到底有多少产品是不合格的。

Now I said 500 because, of course, we've had some quality issues, and I just honestly don't know how much of the quality is bad.

但我知道至少有500个是没问题的，我可以放心地送出去。

But I know that there's at least a a good 500 that I can definitely just give out.

所以这被宣传为免费赠品。

So it's marketed as a freebie.

而其他想要参加超过一节直播辅导课的人，因为现在的基础套餐只包含一节直播辅导课。

And then anybody else that wants to do more than one live coaching class, because now the the base plan is just one live coaching.

如果他们想要更多课程，比如终身会员，或者想参加为期十二周的课程，就需要额外付费。

And then if they want more, if they want lifetime, or if they wanted to do, like, a twelve week program, that's a different additional cost.

卡莉，过去几年里，你知道你一直在考虑把袜子等产品的生产转移到其他国家。

Carrie, over the last couple of years, you know, you've been talking about looking into other countries for manufacturing socks and things.

比如，我记得你去过几次土耳其，可能也考察过越南之类的国家。

Like, I believe, you know, you've taken a couple trips to Turkey, and you might have looked into Vietnam or something.

我记得你们最初是在中国生产的。

I believe you were making them in China first.

嗯哼。

Mhmm.

对吧？

Right?

中国？

China?

是的。

Yeah.

首先，你和你爸爸开始寻找其他国家的原因是什么？

What first of all, what was the reason for you and your dad to start looking into other countries?

是因为关税问题吗？

Was it tariff related?

是因为质量问题吗？

Was it quality related?

和价格有关吗？

Price related?

你们最后是怎么做的？这个过渡进行得怎么样？

What did you end up doing, and and how is it how has this transition been working for

我认为我们最初开始考察其他国家，只是为了分散制造地点，以防万一——你知道，如果某个国家出了问题，我们还有其他选择。

I think the first time we started looking was just just to diversify where our manufacturing is, just in case, you know, so that you you know, if something happens with one country, you still have the other options.

但后来，我想是两年前，我们第一次去了土耳其。

But then and that was I think it was two years ago that we went to Turkey the first time.

但最近，关税成了主要原因，因为关税实在太不稳定了，根本难以预测。

But then recently, it's become the tariffs because the tariffs were just they're just really unstable, and it's just not easy to predict.

所以我们已经把所有生产都转移到了土耳其。

And so we've moved everything to Turkey.

那是什么时候发生的？

When did that happen?

或者，你们是什么时候完全转到土耳其的？

Or, like, when when were you a 100% in Turkey?

我们还有一些库存剩下。

Well, we still have some inventory left.

我们有一批货从中国运来了。

We had a shipment come in from China.

我们还有一些产品原本放在那里，每次我们想发货时，关税就会上涨。

We still have some products that are that were actually sitting over there from like, every time we try to ship them, the the tariffs kinda go up.

所以我们正试图尽快把它们发出去。

So we're trying to I think they're we're gonna ship them soon here.

但我们一直在等一个合适的时机。

But we've just been trying to get them at the right time.

基本上，所有新订单现在都发往土耳其了。

And and so, basically, all the all the new orders are going to to Turkey now.

有什么不同？

What's the difference?

我不需要精确到美分，但想了解一下百分比上的差异——你们的产品在土耳其和中国制造的成本，以及包括运费和关税在内的总到岸成本。

I I don't need, like, dollar and cent exact, but, like, percentage wise, up or down, the manufacturing cost difference between for your product Turkey and China, and then the landed cost, you know, which which would include the shipping and tariffs and and stuff like that.

运输成本实际上没那么糟糕。

Shipping wasn't actually as as bad.

在某些情况下反而更低。

It it was actually less in some circumstances.

好的。

K.

但关税，显然也更低了。

But And then tariffs, obviously, less.

确实更低了。

Are less.

但总体而言，由于关税更低，成本最终还是更低了。

But overall, it ends up being less because of the tariffs.

但就之前的情况而言，我不清楚确切的百分比，但土耳其的成本肯定更高。

But in terms of what it was before, I don't know the exact percentage, but it it's definitely more expensive in Turkey.

所以，我们确实是在压缩利润空间，而且随着更多费用上涨，情况变得更加困难。

So it's you know, we're definitely cutting into those margins, and then it's challenging with more fees going up.

所以这是一种平衡。

So it's it's a balance.

我们不得不稍微提高了一下价格。

We've had to raise our prices a little bit slightly.

但你觉得质量更好吗？

But the quality, you think, is better?

我觉得质量非常好。

I think it's amazing quality.

是的。

Yeah.

我测试过几个产品。

I've tested a couple of them.

你们如果关注我在我的严肃卖家播客Instagram账号上的内容，就会看到我做腿部空间测试。

You you guys who, follow me on my serious sellers podcast Instagram will see me do my legroom check.

每次我脱鞋的时候，我的竹纤维袜子就放在那里。

And whenever I take my shoes off, there's my bamboo socks, are right there.

我基本上穿它去打篮球。

That's pretty much I wear it anywhere to play basketball.

我去教堂也穿，因为那里有黑色的。

I wear it to church because there's black ones there.

反正我现在除了竹纤维袜子，什么都不穿了。

Like, that's I don't wear anything other than bamboo socks anymore.

好的。

Alright.

在我们进入下一个策略或电子商务信息之前，让我告诉各位听众我们对这个播客做的第一个改变。

Before we get into the the next, you know, strategy or or ecommerce information, let let me let you the listeners out there know the first change that we're doing with the podcast.

那就是你们一直听到的《严肃卖家》播客的每周资讯，过去通常在周四或周五发布。

And that are is the weekly buzz that you guys always hear on Serious Sellers podcast comes out in the past, usually every Thursday or every Friday.

这是一段简短的十五到二十分钟的节目，涵盖电子商务领域的一切动态，你们需要了解的所有新闻，以及我们每周提供的一项策略，可能是关于Helium 10或其他内容。

It's a quick, you know, fifteen, twenty minute episode with whatever is happening in ecommerce, all the news you need to know about things that affect you, and we give you guys a a strategy of the week that could be or about Helium ten or or other things.

我们还会告知你们Helium 10的新功能，因为我们一直在不断添加新功能。

We also give a, you know, let you know what new features that Helium ten has because we're always adding things.

这期二十分钟的节目现在将移到AM PM播客。

That twenty minute episode will now move to the AM PM podcast.

它将在周五播出。

It'll be on Fridays.

明白吗？

Alright?

所以，如果你正在收听这个Serious Sellers播客，并依赖每周动态获取电商资讯，请立即订阅AM PM播客。

So if you're listening to this on the serious owners podcast, you rely on the weekly buzz to get your ecommerce news, make sure to subscribe to AM PM podcast right now.

无论你现在用什么平台收听，搜索‘AM/PM播客’即可。

Just whatever you're listening to this on, type AM slash PM podcast.

如果你已经在收听AM PM播客了，那当然就不需要了。

If you're already if you're listening to the AMPM podcast right now, obviously, you don't have to do that.

但如果你还没订阅，记得点击订阅并开启铃铛提醒，以便及时收到新节目通知。

But if you haven't subscribed there, hit the subscribe and then hit the bell button so you can get notified for new for new episodes.

但从本周开始，我想我们会正式启动了。

But starting I think this week this week, we'll be starting.

这周或下周，每周简报将移至AM PM播客，顺便说一下，你可能会想，哦，凯文·金会来做吗？

This week or next week, the weekly buzz will be moving to the AM PM podcast, which by the way, you're like, oh, is Kevin King gonna do it?

不会。

No.

凯文·金上一周的节目已经是最后一期了。

Kevin King's last episode was last week.

我们之前在系列播客里提到过这件事。

We talked about that on the series podcast a little while back.

我们感谢他的付出。

We thank him for his service.

他主持的AM PM播客集数比任何人都多，嗯。

He he has done more AMPM podcast episodes than anyone Mhmm.

在所有主持人中。

Out of all the hosts.

我只主持过一期AM PM播客，我想是在我刚起步的时候。

I've only hosted one episode of the AMPM podcast, I think, way back when when I first started.

这是曼尼·库茨发起的。

Manny Coates started it.

他做了大约150集左右。

He did about a 150 episodes, or so.

我觉得是180集。

180, I think.

然后我们还有另一位播客主持人蒂姆，他做了大约100集左右，但我觉得凯文做了超过200集。

And then we had another, podcast host, Tim, who did about a 100 or so, but Kevin did over 200, I believe, episodes.

所以我们 definitely 感谢他所有的精彩主持以及他邀请过的所有嘉宾。

So we definitely thank him for all the great hosting and all the guests that he has had.

现在回到希瓦莉。

Back to Shivali now.

你以在KDP方面有很多策略而闻名，所以我们就跳过这部分了。

You're known to to have a lot of strategies with KDP and stuff, so let's just skip over that.

你在KDP方面已经发布了大量内容。

You you have a lot of content out there for KDP.

我们来聊聊你最近开始涉足的一些新事物。

Let's talk about some of the newer things you've been getting into.

我们在Helium 10为创作者和网红提供了很多针对TikTok商店的工具。

You know, we we have a lot of tools for creators and influencers at Helium ten for TikTok shop.

所以你决定跳进去，真正去体验一下作为网红或创作者的另一面。

And so you've decided to, like, you know, kind of, like, hop in and kind of understand the other side of the aisle where where you're basically an influencer slash creator.

首先，谈谈你需要满足哪些条件才能获得资格。

So, first of all, talk about what it took for you to qualify.

不是随便谁都能说：嘿，我想当TikTok创作者，然后TikTok就给我一个徽章。

Like, know, not just anybody can just say, hey.

你到底需要做些什么才能符合资格？成为创作者后，你的经历是怎样的？

I wanna be a TikTok creator and TikTok gives you a badge.

你都做了些什么？

Like, what did you have to do to qualify and then talk about your journey so far once you became a creator?

你目前在做些什么？

What you've been doing?

还有，它是否在赚钱等等？

And and is it generating money, etcetera?

是的。

Yeah.

显然，我在Helium ten工作，能够接触到大量资源。

So I obviously, working at Helium ten have access to a great amount of resources.

当我们推出所有这些功能时，我就想，你知道吗？

And when we were coming out with all these things, I thought, you know what?

为什么不体验一下另一面的生活呢？

Why not see how the other side lives?

而且我们也有内容素材。

And we have the content.

我们知道如何在镜头前表现。

We know how to be on camera.

所以我就开始发布我相机里已有的内容。

So I went in and I started posting content that I already had in my camera role.

这是针对TikTok的。

This is for for TikTok.

在我们讨论资格之前，我想先聊聊如何达成这一点，对很多人来说，他们觉得必须得出镜。

Before we even cover the eligibility, I wanna talk a little bit about the process to to get there, which for a lot of people, they think, oh, I gotta I gotta get on camera.

必须得发点东西。

I gotta, like, post stuff.

Carrie也会证实这一点。

Carrie will even attest to this.

她只是拍了点东西，然后发出去，就获得了不错的播放量。

She's literally just shot something and, like, posted it, and it's got decent views.

你可以随手拍视频，也可以像我一样，直接进入相机胶卷，每天找一个视频发布，内容围绕你想吸引的受众。

You can shoot videos off the cuff, or you can do what I did, which was just go into my camera roll and find a video to post every single day with, the information that you want to create an audience in.

有时候就是一些有趣的东西。

Sometimes it's just something fun.

你可以做日记风格的内容。

You can do a diary style thing.

我知道我对与金钱、商业、金融和投资相关的内容感兴趣。

I know that I have interest in stuff that's related to money, business, finance, and investing.

所以我就朝着这个方向发展了。

And so that's kind of where I went with it.

我拿出了以前的内容发出去，然后调整了描述和定位，使其更相关。

I took my old content, posted it, and then made the description and the niche relevant.

当然，你希望拥有一个出色的头像和简介，明确告诉人们关注你能获得什么价值。

Of course, you wanna have great profile photo, great bio, really tell people what the value is in following you.

有时候，这仅仅是为了娱乐。

Sometimes that's as simple as entertainment.

但我的目标其实是达到1000名粉丝，因为只有那时你才能获得TikTok创作者试点计划的资格。

But my goal was really to get to 1,000 followers because that's when you get access to TikTok's creator pilot program.

这还不是完整的联盟营销计划。

That's not the full fledged affiliate program.

要加入完整的联盟营销计划，你需要5000名粉丝。

Full for the full fledged affiliate program, you need five k followers.

但刚开始的话，1000个粉丝就足够了。

But for just getting started out, 1,000 is enough.

现在，这个信息不会直接显示在你的通知里，也不会在你查看变现计划时出现。

Now this isn't gonna be readily shown to you inside of your notifications or if you're checking out your monetization programs.

你必须进入创作者洞察，在搜索栏中点击顶部显示的高级选项。

You'll have to go into creator insights in the search bar and then click the advanced the the top banner that you're seeing.

当你进入并选择后，你会看到资格要求，也就是至少1000个粉丝。

And then when you go through and you select it, you'll see the eligibility, which is gonna be the 1,000 followers.

你必须年满18岁。

It's gonna be you're at least 18 years old.

还有第三个条件，我一时想不起来具体是什么，但其实很简单。

And then there's a third criteria, which I can't think of off the top of my head, but it is pretty simple.

最大的障碍其实就是那1000个粉丝，而这个目标很容易达成。

The biggest drawback is literally just the 1,000 followers, which you can do very easily.

对我来说，只花了12天。

For me, it took twelve days.

所以，我连续十二天每天发一个视频。

So twelve days of posting one video a day.

我知道很多人说每天要发三到五次。

I know a lot of people out there say post three to five times a day.

有个女孩每天发25次视频。

There's a girl out there who is posting 25 times a day.

这当然没问题，但需要花很多时间。

That is absolutely okay, but that takes a lot of time.

还有件事你要知道，我在发视频时发现了很多有趣的现象：如果你找到一个自然表现很好的视频，你可以给它投钱，或者直接再发一遍同样的视频。

And something else to to know, I've I've found a lot of really interesting things when you're posting is some people will go on, and if you find a video that does really well organically, you can either put money into it, or what you can do is post that same video again.

因为TikTok的机制是会把视频推送给用户。

Because the way that TikTok works is it pushes it out to people.

如果用户观看了，并且视频有互动，系统就会持续推送。

And if they watch it, it continues to keep pushing it out if they're seeing engagement on it.

我建议关闭‘联系人可见’和‘Facebook同步’这类选项，这样你的视频会先被你社交圈里的人看到。

I would recommend turning off the toggles for, you know, your contacts seeing it, Facebook syncs happening because then it's gonna be the people that are in your network seeing it first.

而我觉得，如果内容被推送给我不认识的人，会更有益。

Whereas I find it to be more beneficial if it's getting pushed out to people that I don't know.

这就是我如何加入TikTok创作者试点项目的一些情况。

So that's a little bit about how I got into the TikTok creator pilot program.

从那以后，我开始在我的展示区添加产品。

Since then, I've started adding products to my showcase.

竹制运动用品几乎是我要添加的第一个产品，因为就像布拉德利说的，除了毫不掩饰的自我推广外，我真的觉得这个产品很棒。

Bamboo sports was literally one of the first products that I added because like Bradley, I I mean, outside of, you know, shameless self promoting carry, I I just think the product is great.

所以我添加了那个，还加了一些我日常在用的东西。

And so I added that, plus I added some stuff I was using on my day to day.

比如化妆品。

So for example, makeup.

我知道我做内容的时候会用到它。

I know I wear that when I'm doing content.

当你发布自己的脸时，给这类产品打标签真的很容易。

It's really easy to tag products like that when you're posting your own face.

其他一些我真正相信的东西

Other things that I just really believe

等一下。

Hold on.

那是什么意思？

What does that mean?

所以意思是你并没有专门为它拍视频。

So that means you didn't necessarily make a video for it.

就像是你拍了一个随机的视频，然后你标注了一个产品？

It's like you made a random video, but then you you you tagged a product?

但这件事有一些限制条件。

So there are some stipulations to that.

你希望产品出现在画面中。

You wanna have the product in shot.

但由于我本身就是一个关于美妆的品牌，我早就已经有包含美妆产品的视频内容了。

But because I literally have a brand that's about makeup, I had content with makeup products in video already.

明白了。

Got it.

所以一定要确保你阅读了条款和条件。

So just make sure that you're you are reading the terms and conditions.

你要保持合规。

You are staying compliant.

如果TikTok说你在推广某样东西，你就需要有一些展示内容。

If TikTok is saying that you're promoting something, you will need to have some sort of show.

也许不一定要完整展示产品，但至少要出现产品的一部分。

Maybe that's not the entire product, but at least like part of the product.

这样人们就知道这实际上是一支针对该产品的推广视频。

And so that way it people know that that's actually a promotional video for that product.

但你可以进入并将其添加到你的展示区。

But you can go in and add it add it to your showcase.

当你将产品添加到展示区时，可能会发生一些情况。

There's a few things that can happen when you're even adding products to your showcase.