Helium 10 Buzz 3/22/23: 亚马逊品牌档案 | 快速支付 | 关键词研究策略

大家好，欢迎收听由Helium 10出品的《严肃卖家》播客的又一期节目。

Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium ten.

我是你们的主持人布拉德利·萨顿。

I am your host, Bradley Sutton.

这档节目是我们每周的资讯汇总，为您梳理亚马逊、沃尔玛和电子商务领域的最新动态。

This is the show that is our weekly buzz where we give you a rundown of all the goings on in the news world as far as Amazon, Walmart, and e commerce.

我们会邀请行业内的关键人物进行访谈，并分享每周的培训技巧，帮助电商领域的各级卖家掌握切实有效的策略。

We give you interviews with people in the industry you need to hear from and training tips of the week that'll help give you serious strategies for serious sellers of any level in the e commerce world.

如果你们是在YouTube上观看这个视频，会发现画面看起来有些不一样。

And if you guys are watching this on YouTube, you'll notice it look a little bit different.

我不在平时的录制地点。

I'm not in my normal place.

实际上，我现在正在日本的一处Airbnb民宿度假，专门为你们录制这段视频。

Well, I am on location in an Airbnb in Japan on my vacation doing this video just for you guys.

不过，这周的新闻界其实没什么大事发生，本期节目会比平时短一些。

But actually, there's not much going on in the news world, this is gonna be a little bit shorter than normal.

我们有一些有趣的新闻文章，关于亚马逊仪表板上新出现的一些功能。

We've got a couple interesting news articles about something new that's popping up on different dashboards in Amazon.

另外还有一条消息是针对使用亚马逊支付的用户。

Also something for those who use Amazon Pay.

我们还有一段与凯莉的访谈，或者更像是一次独白，她将为大家介绍你们可选择的各种培训项目。

We've also got an interview or kind of like a solo interview with Carrie who's gonna talk about all the different training programs that you guys have available.

我还会给大家分享本周的培训小贴士，帮助你们在不使用Cerebro的情况下也能完成初步的关键词研究。

And I'm gonna give you guys a training tip of the week so that you can run completely some preliminary keyword research without even having to go into Cerebro.

有一个在Chrome扩展程序里的新功能，我觉得大多数人都还不知道怎么用。

There's something you can do in the Chrome extension that's kind of new that I think most of you guys don't know how to do.

那么我们先直接进入新闻部分吧。

So let's actually go ahead and hop right into the news though, first of all.

好的。

Alright.

今天的第一条新闻，这个消息其实已经发布一个月了，但我还没看到太多人讨论它。

The first news article of the day, I haven't this has been something that's been out for about a month, but I haven't really seen too many people talking about it.

比如，我可能只看到Destiny提到过这个，是关于品牌档案的。

Like, maybe I've only seen, I I think Destiny talk about this, but it's about brand profiles.

如果你访问 advertising.amazon.com，然后点击左侧的品牌内容，你会看到这个页面，对大多数人来说，这还处于测试阶段。

So if you go to advertising.amazon.com and then you hit this brand content on the left hand side, you're gonna get this page, for most of you guys, this is something that's in beta.

我还没怎么在外界看到过这个功能，所以我们还不太清楚它最终会变成什么样，但非常有趣。

I still haven't seen this like too much out in the wild, so I don't we don't really know what this is gonna, this is gonna end up being, but it's very interesting.

叫做品牌档案的东西。

Something called brand profiles.

对于那些不是在YouTube上观看此视频的人，这里写着：通过展示您的独特品牌资产，如标志、图片和其他内容，在亚马逊上与购物者建立联系，留下深刻的第一印象。

And for those of you who are not watching this on YouTube, what it says here is connect with shoppers and make a strong first impression by showcasing your unique brand assets such as logos, images, and other content across Amazon.

明白吗？

Alright?

所以，首先，任何拥有品牌注册的品牌都会在这里显示。

So, first of all, any brand that you have, with brand registry is going to show up here.

你看，我这里有Gee's Chicken Coop和Manny's Mysterious Oddities，还有一些截图展示了它在手机端的显示效果，挺有意思的。

You see here I have Gee's Chicken Coop and Manny's Mysterious Oddities, and there's a couple of screenshots of how it'll show on mobile, kind of like interesting.

现在它并没有明确显示这是哪个页面，但上面写着：‘这是展示在商品详情页和帖子上的品牌标志。’

Now it doesn't really show what page this is, but it says, hey, this is brand logo featured on product detail page and post.

好吧，这看起来有点像可能会出现在搜索结果中的内容，但我们还不太确定。

Alright, so it almost looks like it could be something that shows up in the search results, but we're not exactly sure.

所以我建议你们提前做好准备，因为即使你们不知道它最终会出现在哪里，也想在竞争中抢占先机。

So this is something that I suggest getting ready to do because even though you don't know where it's going to be, you want to get a head start with the competition.

再找一下，打开 advertising.amazon.com，进入你的品牌内容，告诉我你们看到了什么。

Find this again, advertising.amazon.com, go into your brand content, tell me what you guys see.

不是所有人都有这个功能，但那些有的，请点击‘创建品牌档案’，浏览一下，看看你们想为品牌走什么样的方向，这样一旦亚马逊全面推出这项功能，你们就能比竞争对手领先一步。

Not everybody has this yet, but those of you who do, hit create brand profile and start browsing around and and see if you can figure out what kind of direction you want to take your brand in so that once Amazon rolls this out completely, you guys will have a little leg up on the competition.

下一条新闻来自亚马逊支付（Amazon Pay）。

The next news article is something that's, from Amazon Pay.

亚马逊支付是很多人可以在亚马逊之外使用的工具，比如网站所有者希望顾客通过亚马逊完成结账。

So Amazon Pay is something a lot of, people can use outside of Amazon, like people with websites, they want people to check out with Amazon.

那些使用过信用卡终端、信用卡商户账户的人应该都知道，通过ACH网络收款有时需要等待长达五天，对吧？

Well, anybody who has used credit card, terminals, credit card merchant accounts, things like that, Well, you guys know that sometimes you have to wait up to like five days for payments on ACH networks, right?

实际上，过去你必须通过亚马逊这样做。

And actually in the past, you used to have to do that with Amazon.

但现在有一种叫做快速提现的服务，即使在周末，你也能在24小时内收到亚马逊的付款。

But now there is something called Express Payout where even on weekends, you can get your payouts within twenty four hours from Amazon.

明白吗？

Alright?

所以对于那些在你们网站上大量使用亚马逊支付的人来说，这可能会改变游戏规则。

So for those of you who are doing a lot of Amazon Pay on your websites, this could be a game changer.

你在周一完成一笔销售，现在可能周二就能收到款项，而不用等好几天。

You make a sale on Monday and then now you can maybe get your payment for that sale on Tuesday instead of waiting a few days.

这是一件相当酷的事情。

So this is something that's pretty cool.

使用亚马逊支付的人请告诉我，有多少人正在使用亚马逊支付？

Those of you who have let me know, how many people out there use Amazon Pay?

我不用。

I don't.

我没有一个.com网站，但如果你有.com网站并且正在使用Amazon Pay，请告诉我你现在需要多久才能收到付款。

I don't have a .com website in writing, but if you guys have a.com website and you're using Amazon Pay, let me know how long it's taking you right now to get your payments.

但根据这个信息，你只需要在这个页面上选择开通，就能在24小时内获得快速结算服务。

But according to this, you just have to opt in on this page and you're going to be able to get this express payout in twenty four hours.

所以，再次提醒，前往pay.amazon.com，你就能在那里获取相关信息。

So again, go to pay.amazon.com and then you will be able to get the information there.

好了，这周的新闻就差不多这些了。

Alright, that's about it for the news this week.

这周没什么大事发生。

There wasn't that much going on.

我想提醒大家一下我们的领英主页。

One thing I wanted to call out to you guys is our LinkedIn page.

我们的领英主页上有大量优质信息，不仅包括我们参加活动的回顾，还会提供更新和详细报告。

Our LinkedIn page has a lot of great information, not just recaps of events that we go to, which of course we're going to have there, but we're also going to be giving updates and detailed reports.

比如现在我们的页面上有一份关于维生素、矿物质和膳食补充剂类别的深度报告，里面的一些数据指标是你在其他地方看不到的。

Like right now on our page, there's a report about the vitamins, minerals, and supplements category, like a deep dive into certain metrics that you're not going to be able to see anywhere else.

我们还会发布其他行业报告。

We're also going to have other industry reports.

我们的直播视频也在那里，比如今天，如果你关注了我们的领英账号，很可能已经看到了凯莉采访关于沃尔玛的视频。

Our live videos are there, like today, if you were on our LinkedIn, you probably were able to see a video with Carrie, interviewing somebody about Walmart.

好了，这就是我们每月一次的‘沃尔玛星期三’活动。

Alright, so that's our Walmart Wednesday we have once a month.

但再次提醒大家，订阅我们的领英页面，以便及时获取这些更新。

But again, guys, subscribe to our LinkedIn page so that you can get these updates.

直接访问 h10.melinkedin。

Just go to h10.melinkedin.

说到凯莉，我们马上来看一段视频，介绍不同套餐中你们可用的各种学习模块。

So speaking of Carrie, let's hop right into a video that talks about the different learning modules that you guys have available on different plans.

我们有教你们如何操作PPC的内容，还有自由票务等资源。

You know, we've got things that will teach you about PPC, we've freedom tickets.

你们中有许多人还没有充分利用这些免费提供的丰富资源。

So many things that a lot of you guys are not taking advantage of and you have free access to.

那么，Carrie，这些教育资源是什么？

So Carrie, what are those educational resources?

你知道吗？Helium 10 提供了一些很棒的课程，教你如何在亚马逊上销售、如何退出你的业务，以及如何运营你的 PPC 广告活动。

Did you know that Helium ten has some amazing courses that you can learn how to sell on Amazon, how to exit your business, and how run your PPC campaigns.

很多人告诉我，他们根本不知道这些课程的存在。

A lot of you have told me that you really don't know that these courses exist.

所以我想向你们展示这些课程在哪里，以及如何获取访问权限。

So I wanted to show you where they are and how you can get access to them.

首先，你需要登录你的 Helium 10 控制面板。

So, the first thing you wanna do is you want to go ahead and log in to your Helium ten dashboard.

当你展开工具菜单时，界面就是这样的。

So this is what it looks like when you drop down the tools menu.

往下看，你会在底部找到一个叫‘学习’的选项，里面会显示‘学院’。

And if you look down here, you'll look down to the bottom where it says learning, and you'll see where it says academy.

在这里，你可以了解所有 Helium 10 工具的使用方法。

And that is where you're gonna learn about all of the Helium ten tools.

如果你想为客户提供服务，这是获得海利曼十认证的一个绝佳方式。

And this is a great way to become Helium ten certified if you want to offer the services to, you know, clients.

这是一项非常棒的认证，同时也能帮助你成为海利曼十工具的专家，从而提升销量。

It's really great certification to have, but also it will help you to become an expert in Helium ten tools, and that is going to help increase sales.

它还能为你提供一些绝佳的策略，教你如何正确使用这些工具，从而增加你的销售额。

So and and just give you some great strategy in terms of, you know, learning how to utilize these tools properly so that you can increase your sales.

所以我说它们能提升你的销量。

So that's why I say they can increase your sales.

因为它们实实在在地为你提供了能够帮助你拓展业务的策略和工具。

It's because they they literally give you the strategies and the tools that can help you to grow your business.

接下来是专业培训，它将教你如何单独使用我们的工具。

The next thing is pro trainings, and this is going to teach you how to utilize our tools, just on an individual basis.

它会教你如何连接你的令牌。

It'll show you how to connect your token.

还有很多其他不同的内容。

There's a lot of different things.

如果你对如何操作有疑问，可以前往专业培训课程，在那里找到答案。

If you have a question on how to do something, you can go to the pro training and you can find the answer there.

接下来我想做的是，直接回到顶部，点击FBA培训。

The next thing I wanna do is I wanna just go up to the very top here, and I'm gonna click on FBA training.

在这里你可以找到我之前提到的所有完整课程。

This is where you're gonna find all these full length courses that I talked about.

任何付费的Helium 10订阅，你都可以获得Freedom Ticket 3.0的访问权限。

So any paid Helium 10 subscription, you will have access to Freedom Ticket three point o.

我曾经浪费了数千美元购买课程，但这个课程简直太棒了，远超我买过的任何其他课程。

Now I've wasted thousands of dollars on courses, and this is an incredible course that has that's way better than any course I ever paid for.

这个课程由凯文·金亲自授课。

So Kevin King actually leads this.

内容涵盖从A到Z如何在亚马逊上销售。

It's how to sell on Amazon from a to z.

最后还有一个附加内容，由我教你如何在沃尔玛上销售。

And then at the end, there's a bonus of me teaching you how to sell on Walmart.

所以我从头到尾教你如何在walmart.com上销售。

So I teach you from a to z how to sell on walmart.com.

所以这是一个非常棒的课程。

So it's an incredible course there.

所以这对任何人来说都适用。

So that's again for anyone.

亚马逊PPC学院面向所有铂金计划用户且已连接账户的人开放，或者如果你是钻石会员，也可以获得访问权限。

The Amazon PPC Academy is available for, anyone who is on the Platinum plan and has their account connected, or you can get access if you're a Diamond member.

所有钻石会员都可以访问PPC学院。

So, all Diamond members can have access to the PPC Academy.

同样，如果你是铂金会员并且将你的Helium 10账户与亚马逊连接，就可以使用这门课程。

And again, if you're a Platinum member and have your Helium ten account connected to Amazon, then you can go ahead and utilize this course.

最后是退出票。

And finally, exit ticket.

这是一门非常棒的课程，它教你如何为企业的退出做准备。

This is an incredible course, and it shows you how to prepare your business for exit.

所以每个人都希望最终卖掉自己的企业，以获得一笔巨额收入，因为这才是你赚大钱的主要方式。

So everyone wants to eventually sell their their business so they can really make that big paycheck because that's where you really are gonna make the bulk of your money.

退出指南将教你如何准备你的企业，以便实现成功的退出。

Exit ticket is going to show you the steps into prepare your business so that you can have a a successful exit.

它也像一门迷你MBA课程，因为它提供了大量关于如何高效运营企业的宝贵信息。

It's also kind of like a mini MBA course because it gives you a lot of really good business information on how you should run your business efficiently.

所以我非常喜欢这门课程。

So I really love this course.

它包含大量优质内容。

It's got a lot of great information.

这些就是我们这里的主要课程。

So those are the main courses that we have here.

我真的认为，如果你有Helium 10的订阅，一定要充分利用这些课程，尤其是自由通行证3.0。

And, I really think that if you if you have a Helium ten subscription, you should definitely take advantage of these courses, especially the Freedom Ticket three point o.

它包含了海量的信息。

It has so much information.

即使对于那些自认为已经懂得如何在亚马逊上销售的人，你也可能浏览一下，发现一些从未听过的全新策略。

Even for anyone who already thinks they know how to sell on Amazon, you might be able to click around and find some new strategies in there that you've never heard of before.

而且，你还可以学习如何在沃尔玛上销售。

And again, you can learn how to sell at Walmart.

希望这些内容对你有帮助。

So hope this was helpful.

我希望你能去了解一下这些课程，以及我们提供的所有优质视频，帮助你不仅掌握Helium 10工具，还学会在沃尔玛和亚马逊上销售。

I hope that you check out these courses and all of the great videos that we have to help you learn not only Helium 10 tools, but how to sell on Walmart and Amazon.

祝你今天愉快。

Have a great day.

再见。

Bye.

好的。

Alright.

非常感谢你提供这些信息，Carrie。

Thanks a lot, Carrie, for that information.

现在来看我们本周的培训小贴士，如果你在YouTube上观看这个视频，你现在看到的是我们在亚马逊页面上搜索‘Coffin Shelf’的结果。

Now for our training tip of the week, what you are seeing right now, if you're watching this on YouTube, is on our or just on Amazon's page, I search for Coffin Shelf.

明白吗？

Alright?

这跟我们的Chrome扩展程序有关。

So this has to do with our Chrome extension.

实际上，正如大家上周看到的通知，我们的Chrome扩展程序刚刚突破了100万活跃用户，所以我特别做一次培训。

Actually, as you guys saw the notice last week, we just hit 1,000,000 active users on the Chrome extension, so I wanted to do a special training here.

现在，我正在这个‘Coffin Shelf’的搜索结果页面上。

Now, I'm on this, search result page of Coffin Shelf.

你们可能知道我们的X-ray关键词工具，对吧？

So one thing you guys maybe know about is our tool that's X-ray keywords, right?

如果我点击X-ray关键词，它就会在页面上弹出，显示当前首页产品所排名的顶级关键词。

So if I hit X-ray keywords, it's going to pop up here on the page and it's going to show me the top keywords that these products on page one are ranking for.

明白。

Alright.

所以你们在这里看到的是这个细分市场的热门关键词。

So what you guys see here is the top keywords for this niche.

但你们可能不知道的是，如果你点击这个按钮——全局搜索设置，你几乎可以像进行Cerebro搜索一样操作这个页面。

But what you guys probably didn't know is if you hit this button, global search settings, what you can do is you can actually almost manipulate this page just like you would be doing a Cerebro search.

这样你可以获得一些初步的信息。

So you can get some kind of like preliminary information.

例如，我可以输入：显示搜索量至少为500，且自然排名在1到30之间的关键词。

So for example, I could say, hey, show me keywords, that are at least 500 search volume where organic rank is between one and thirty.

不仅如此，我还可以选择页面上我想要搜索的ASIN。

Not only that, I'm going to I can actually select which ASINs on the page I want this to be searching for.

比如，默认情况下它会搜索前10个商品，对吧？

Like for example, it defaults for the top 10, right?

但你们可以看到，在前10名中有一个化妆架。

But here, as you can see in the top 10, there is a makeup shelf.

而如果你只是在搜索棺材架，你可能并不关心化妆架所排名的关键词。

And, you know, maybe if I'm just searching for coffin shelves, I don't wanna, you know, I don't care about the, keywords that a makeup shelf, is ranking for.

我还要取消选择这个浴架。

I'm also gonna deselect this one that's a bath shelf.

这是另一个化妆架。

Here's another makeup shelf.

我们这里还有什么？

What else do we have here?

这里还有另一个化妆架，我想把它排除掉，避免竞争。

Here's another makeup shelf I wanna get out of, I wanna get out of, contention here.

但接下来我会再添加一些棺材架进来。

But then I'm going to go ahead and add a few more coffin shelves to this.

明白吗？

Alright?

好了，就是这样。

So there we go.

我们这里有几款棺材架。

We've got a few coffin shelves.

现在我可以根据这个进行关键词搜索了。

Now I can go ahead and run the keyword search based on that.

接下来我要获取我刚刚选中的那些产品的顶级关键词。

And now I'm going to get the top keywords for those products that I just selected.

我通常喜欢按竞争对手排名均值排序，因为这样能告诉我，哪些关键词是大多数竞争对手都排名很高的。

And what I like to do is I like to sort by the competitor rank average because that will tell me, hey, what are the ones that most of these competitors are all ranking highly for?

所以我可以看到这里这些搜索结果。

And so I can see that those search results right here.

朋友们，多试试这个功能。

So guys, play around with this.

进入X射线关键词，然后点击全局搜索设置，这样你就可以调整哪些产品会在这里显示。

Go into X-ray keywords and then hit the global search settings so that you can play around with which products are really showing up here.

好了，各位，这周的资讯和培训就到这里。

Alright guys, that's it for the news and training for the week.

正如我之前说的，今天没什么大事，所以这期内容比较短。

As I said before, not much going on today so that's why this was a short episode.

下周我们不会播出每周动态，但请记住，每个月我们会为你回放一次‘赢在沃尔玛周三’的节目。

Next week, we're not gonna have weekly buzz, but remember once a month we're gonna show you the replay of the Winning with Walmart Wednesday.

所以下周，请留意一集特别节目，Carrie 和她的特别嘉宾将回答你们所有关于沃尔玛的问题。

So next week, look out for a special episode, with Carrie and her special guest that are answering all of your questions about Walmart.

好了，各位。

Alright, guys.

所以在几周后，我就会回到这档节目，和大家一起看看有什么热门话题。

So in a couple weeks right after that, I'll go ahead and be back right on this show so that we can see what's buzzing.

再见了。

Bye bye now.