《伊隆之书》今日上线

埃隆·马斯克可能是当今最伟大的企业家，甚至可能是有史以来最伟大的。

Elon Musk is probably the greatest living entrepreneur and maybe the greatest of all time.

多年来，每个人都在问一个问题，随着他的公司持续繁荣，这个问题让人愈发好奇：他是怎么做到的？

The question everybody has been asking for years now and is only wondering harder as his companies continue to thrive is how does he do it?

他的秘诀是什么？

What's the secret sauce?

我也想知道这个问题。

I wanted to know this too.

所以我写了这本书。

So I wrote the book.

在过去五年里，我收集了他所有公开露面的资料，逐条研究、转录、聆听，提炼出所有最精华的片段，构建了一本读起来仿佛是他亲自撰写的书。这本书最初基于数百万字的原始材料，我从中精选出最有用、最精彩的思想，将它们整合成这本精炼的《埃隆之书》。

For the last five years, I've been collecting every public appearance he's ever been on, going through it, transcribing it, listening, collecting all the best nuggets and building a book that reads as though he wrote it that started off with millions of words of source material and we selected just the very best ideas that are the most useful and stitched them together into this really tight book called The Book of Elon.

如果你读过《纳瓦尔宝典》或《巴拉吉文集》，就会发现它非常相似。

It's very similar if you read The Almanack of Naval or The Anthology of Balaji.

这和我的风格一致：我收集某人分享过的最优秀、最有用的思想，用他们自己的话来编写成书。

It is in my same style where I collect the best ideas, the most useful ideas that someone's ever shared in their own words and I build a book out of them.

读这本书时，你仿佛正坐在埃隆·马斯克对面，学习他打造世界上一些最重要、最成功公司并成为全球首富所用的全部宝贵秘密、故事和策略。

And it feels like you're sitting across the table from Elon Musk learning all of his most valuable secrets and stories and strategies that he used to build some of the biggest and most important companies in the world and become the wealthiest person in the world.

我认为书中的某些原因和观点可能会让你感到惊讶。

I think some of the reasons for it, some of the ideas in here are gonna surprise you.

我已经让数十人，甚至可能上百人阅读了这本书的早期版本，包括那些曾与埃隆·马斯克共事过的人，以及最狂热的马斯克粉丝。

I've had dozens of people, probably hundreds of people now reading early versions of this book, even, you know, people who worked with Elon Musk and some of the most diehard Elon fans out there.

就连他们也从这本书中发现了全新且实用的观点，并将其应用到自己的生活中。

And even they are finding new and useful ideas from this book and applying them to their lives.

我还遇到一些原本对埃隆持反感或怀疑态度的人，他们愿意敞开心扉阅读这本书，并根据书中的内容更新自己的看法，随着他们越来越深入地阅读，亲眼见证这一切。

I've had people who came into this book as Elon haters or skeptics, I should say even sort of open their mind to read the book and update their beliefs based on what they see in here and as they get kind of deeper into it for their own eyes.

但这本书的目的，就是力求实用。

But the purpose of the book, the goal is just to be useful.

我的所有书籍都经过精心设计，旨在成为你花费时间时最实用的选择。

All of my books are engineered to be the single most useful way to spend your time.

我希望你从每一页都能带走一个实用的见解。

I want you to have a useful idea taken away from every page.

我很喜欢看到这些被划线、折角、贴便签、弄得破破旧旧的书。

I love to see these highlighted and dog eared and post it noted and all like beat up.

我有证据证明我确实这样对待过《阿尔曼克》——它是Kindle图书馆历史上被标记最多的前100本书之一。

And the evidence I have for having done that for The Almanack and of all is that it's the top 100 most highlighted books of all time in the Kindle library.

我希望这本书也能达到同样的高度。

And I hope that this one is, you know, up there as well.

我觉得这本书内容非常密集。

I think it's really dense.

它充满了丰富的思想和洞见。

It's really rich with with ideas and insight.

我相信它能帮助你产生新的想法，并实现你正在追求的任何目标或使命。

And I think it'll help you think new thoughts and achieve whatever goal or mission it is that you're on.

如果你的目标是寻找一个有意义、有力量、有深度的使命，去投入你的人生、精力和时间，我觉得这本书会帮到你。

And if the mission that you're on is finding a purposeful, powerful, meaningful mission to invest your life and energy and time into, I think this will help with that.

我觉得我们很多人都在四处观望，试图弄清楚该把信任、精力和努力放在哪里，因为现在很多事情比过去更加混乱和艰难。

I think a lot of us are looking around trying to figure out, you know, where to place our trust and our energy and our effort because a lot of things are more confusing and harder than they have been in the past.

我认为埃隆被低估的一点是他所秉持的世界观和背后的理念，这正是他能够取得成就的关键所在——因为他有着无比坚定的信念和驱动力推动着这些使命。

And I think one of the underrated pieces of Elon is the sort of worldview and the philosophy behind the missions that he goes on and that's part of how he achieves what he does is being, you know, unbelievably dedicated because of the engine and desire that's driving these.

这不仅仅是想创办一家公司，甚至不只是想打造一款出色的产品。

It's not just, you know, wanting to build a company or even just build a great product.

而是真正希望从人类物种的层面解决一个问题，为全人类的现在与未来提供一种极其强大的服务。

It's wanting to really solve a problem at the species level of the humanity, for all of humanity and serve our present and our future in this really, really powerful way.

我认为，这种使命能让很多人从中获得价值并产生共鸣。

I think that's a mission that a lot of people can gain value from and resonate with.

和我其他的书一样，这本书也免费提供。

Like all of my other books, this is being made available for free.

免费的有声书将发布在我的播客和YouTube频道上。

The free audio book will be posted on my podcast and on YouTube.

免费的电子版可以在 elonmuskbook.org 上获取。

The free digital versions are available on elonmuskbook.org.

这样做的目的是，我真的相信，如果你连五美元的书都买不起，那我更希望你能获得这些信息和有用的思想。

The purpose for this is I really believe that, you know, if you can't afford a $5 book confidently, then I want you to have this information and these useful ideas that much more.

我想亲自把它送给你。

And I wanna personally gift it to you.

你知道，我们之前对《阿尔曼克》和达瓦尔也这么做过，有五百万人或更多人阅读了免费版本。

You know, we did this with the Almanack and Daval and I think 5,000,000 or more people have read the free version.

我们仍然卖出了两百万册，并被翻译成四十种语言，在全球广泛传播。

We still sold 2,000,000 copies and translated into 40 languages and it spread all over the world.

正如我从收到的留言和邮件中了解到的，它改变了许多人的生活。

And that, you know, as I know from the messages and emails I've received, it's changed a lot of lives.

这真的激励我继续写作书籍，并坚持这种形式。

And, that really inspired me to to kind of keep going writing books and keep working on this format.

我认为，埃隆确实总是登上头条，可能比纳瓦尔更具争议性。

And I think Elon, you know, he's he's certainly always in the headlines, maybe a little more controversial than Naval.

由于知名度高，他招致了更多的敌人。

A lot more, you know, enemies just because of a high profile.

但我真的认为，从这个人身上能学到很多东西。

But I really think that there's a lot to learn from this this person.

他做的每一件事，你未必都能或愿意效仿。

Not every single thing that he does, you you could or even would want to emulate.

但其中确实有一些非常强大而重要的理念，我认为能改变你的生活。

But there's certainly really powerful important ideas for you that I think can change your life.

如果能让这本书落入足够多的人手中，让这些好想法进入足够多的人头脑中，我们就能真正改变世界的走向。

And I think if we get this book into enough people's hands and the good ideas into enough people's heads, know, you we can meaningfully change the trajectory of the world.

我写这本书的目标，是让下一代创业者中出现一百万个马斯克。

My goal for this book is that the next generation of entrepreneurs has 1,000,000 musks.

这并不是说有一百万人去建电动汽车公司，而是指有一百万人拥有宏大的愿景、非凡的勇气、智慧，以及在工程、远见、节奏、管理、沟通、激励、项目规模和推动突破性进展方面令人惊叹的综合能力——这些能力曾让人觉得不可能实现，但一旦实现就彻底改变了局面。如果更多人能采纳这种思维模式，掌握这本书中所呈现的行动指南，那就太好了。

It's not to say 1,000,000 people building electric car companies, but I mean 1,000,000 people with grand vision, incredible courage, intelligence, and a really intense combination of skills across engineering, vision, pace, management, communication, inspiration, the scale of projects and the ability to drive breakthrough that people consider were impossible before they were made is something that, you know, more people pick up that mindset and pick up this playbook that's in this book.

你可以从他如何做到这一切中学到很多，并感受到那些曾经限制你的高墙和边界正在消融。

You can learn so much from how he's done this and sort of feel the walls and the limitations fall away from what might be possible.

这真的能激励你。

And it really inspire you.

你的想象力将会不断增长。

Your imagination will will grow.

你的创造力会提升。

Your creativity will grow.

通过了解他人所能达到的成就，你会变得更有能力。

You'll become more capable by seeing what others have been capable of.

我记得曾听到埃隆·马斯克的私人助理萨姆·泰勒说：你只能想象出你曾经体验过的卓越水平。

I remember hearing Sam Teller, Elon Musk's personal assistant say, you can only conceive of the level of excellence you've experienced.

我认为，如果你花几个小时阅读这本书，了解埃隆是如何做事的，你几乎会不自觉地将标准提高一两个档次，因为你将看到什么是真正的优秀，你的想象力会被拓展，开始质疑什么是可能的，那些限制或看似不可能的障碍也会随之消散。

And I think if you spend a few hours in this book with Elon, seeing how he does what he does, you will almost automatically turn it up a notch or two because you'll see how good good can be and you'll stretch your imagination and start to question what's possible and some of the limitations or perceived limitations will will fall away.

我认为你可以改变自己的人生，也可以通过你的行动影响并改变许多后续人群的生活。

And I think you can change your life and I think you can change the lives of of many people downstream of, you know, how it affects your actions.

如果你不确定是否会喜欢，可以先试读免费版本。

If you're not sure you're gonna love it, try the free version.

如果这听起来太棒了，你马上就想拥有，那就去亚马逊、巴诺书店官网、塔吉特官网或其他任何平台购买吧。

If you this sounds amazing and you want it right now, go ahead to Amazon or barnesandnoble.com or target.com or whatever.

我的网站上可以直接购买这本书的精装版、平装版、Kindle版和有声书。

My website, you can buy the book directly in hardcover, paperback, Kindle, audiobook.

如果这本书在Audible上，如果你喜欢听有声书，现在就可以点击过去。

If it's in Audible, if you're an audiobook person, can click over there right now.

如果你使用了免费版本，我非常希望你能花点时间留下评价，订阅这个播客、YouTube频道或我的邮件列表。

If you consume the free version, I'd love if you would just please take some time to leave a review, subscribe to this podcast or the YouTube channel or my email list.

有很多免费的方式可以帮助和支持这个项目，传播信息，分享这本书，比如在Twitter、LinkedIn、Instagram上关注并转发。

There's so many free ways to help and support the project and spread the word and share the book, you know, follow on on Twitter, LinkedIn, Instagram and reshare.

把这本书送给朋友。

Gift the book to friends.

我真心相信，而且我已经说过上千次了，被赠予是书籍所能收到的最高赞誉。

I really believe and I've I've said it a thousand times that being gifted is the greatest compliment a book can receive.

这也是《阿尔曼克》这本书得以快速增长和成功的重要原因——人们互相购买、互相推荐，它通过口碑传播，因为这是一本非常实用、充满思想的书，而我觉得这本书也有同样的特质。

And that's been a huge part of the the growth and success of The Almanack of all these people, you know, buying the book for each other, recommending it to each other and it's spreading through word-of-mouth because it's a really useful book and it has it's rich with ideas and I think this has the same same sort of aspect.

这里还有纳瓦尔、MrBeast和大卫·塞纳的推荐语。

There's there's blurbs on here from from Naval, from mister beast, from David Senra.

我为这本书感到无比自豪，希望它能为你带来帮助。

I'm really, really proud of this book and I hope that it serves you.

我希望你喜欢它。

I hope you love it.

我希望你能反复阅读它。

I hope you revisit it.

我希望你能帮忙传播这个消息。

I hope you can help spread the word.

现在任何地方都能买到。

Available now anywhere.

你会再次听到我说这句话。

You will hear you will hear me say it again.

但请一定要去看看。

But please check it out.

我非常感激早期的支持和评价。

I've really appreciate like early support, early reviews.

这对我来说意义重大。

It means the world to me.

所以，如果你在过去几年里从我分享的内容中获得了一些价值，现在花两分钟时间，无论是买这本书、分享这本书、留下评论、转推相关内容，帮忙传播一下，对我来说都意义非凡。

So if you've gotten some value from the things that I've shared over the years, you could take just two minutes right now, like either buy the book, share the book, leave a review, retweet something, help spread the word, would mean the absolute world to me.

发布日对作者来说至关重要。

Launch days are huge and critical for authors.

发布机会几年才会有一次。

They only come around every few years.

但发布日、发布周，能否在书刚推出时获得早期势头，绝对是成败的关键。

But launch day, launch week, getting early momentum on a book is absolutely make or break.

所以我真的非常希望你能花两分钟，这对我来说意义重大。

So I I would really appreciate just two minutes and, it would mean the world to me.

非常感谢你倾听，并一路陪伴我走过这段旅程，感谢你所有的支持，正是这些支持让这本书得以成形，成为今天的样子。

Thank you so much for for listening and coming along on this journey with me and all the support that's, you know, helped make this book possible and make it what it is.

就像埃隆一样，我会继续投入、持续前进，努力创作更多有用的内容、更多书籍、更多播客，我相信这些能帮助你、帮助读者、帮助听众，让未来成为我们和我们的孩子生活的一个美好、丰盛、富足、安全而奇妙的世界。

And just like Elon, I'm gonna keep keep reinvesting, keep marching forward, trying to produce more useful things, more books, more podcasts that I think could help you help readers, help listeners, and make the future a beautiful, bountiful, abundant, safe, wondrous place for us and our kids to live.

谢谢。

Thank you.