Katy Roberts and the Abilities International Accessibility Conferences

大家好，欢迎收听《谈话康复》的又一期节目。

Hi, and welcome to another episode of Talk Rehab.

我是比尔·诺尔廷，今天非常荣幸邀请到凯蒂·罗伯茨，她是Raccoon Media Group的董事总经理，这是一家很有意思的公司。

I'm Bill Knowlting, and today, I have the pleasure of talking with Katy Roberts, a managing director with Raccoon Media Group, a very interesting organization.

待会儿我希望能请凯蒂多给我们讲讲Raccoon Media Group的情况。

I'm hoping that Katy will tell us more about Raccoon Media Group in a minute.

但更重要的是，凯蒂今天答应和我聊聊即将举办的 Abilities International 可及性大会。

But more importantly, Katy has agreed to talk with me today about the new upcoming Abilities International Accessibility Conferences.

谢谢你，凯蒂。

Thank you, Katy.

欢迎你。

Welcome.

谢谢你的邀请。

Thank you for having me.

不客气。

Certainly.

不客气。

My pleasure.

Katy，你先介绍一下自己，跟我们多讲讲你的情况。

Katy, please introduce yourself and tell us a little more about Katy Roberts.

好的。

Sure.

我叫Katy Roberts。

My name's Katy Roberts.

我是 Abilities Disability Portfolio 的总监，这个项目属于 Raccoon Media Group，一家总部在英国的展会主办方。

I'm the managing director of the Abilities Disability Portfolio, And that is part of Raccoon Media Group, who are a UK based exhibition organiser.

我们在英国、美国和欧洲大陆举办贸易展和消费者展会。

So we organise trade shows and consumer events in The UK, in The US and in Europe, in Mainland Europe.

我加入 Raccoon 已经一年半了，一直负责 Abilities Expo 这个系列，现在特别期待我们即将在三月启动的新系列研讨会，会和现有的 Abilities Expo 展会同步推出。

I've been with Raccoon now for around eighteen months and been looking after the Abilities Expo portfolio for that that amount of time and very excited about our new launch of conferences that we will be executing and delivering in from March year alongside our Abilities Expos shows.

Katy，你跟我们说说 Raccoon Media Group 是做什么的吧。

Katy, tell us a little about Raccoon Media Group.

是的

Yeah.

Raccoon公司大概有七年历史了，创始人是一位热爱跑步的创业者，最初是在自家后院的棚屋里起步的。

So Raccoon is around seven years old, started by an entrepreneur in his shed at the bottom of his garden who loved running.

他就是我们的首席执行官，迈克·西曼。

So that's my CEO, Mike Seaman.

他特别热爱跑步，就想着办一场专为跑者打造的活动。

He was an avid runner and really just wanted an event that was for runners.

我自己并不跑步，所以每次看到这场有几百家展商的展会，我都特别感兴趣。

I'm not a runner myself, so I am I'm always intrigued by that show that has hundreds of exhibitors.

每年在英国举办的这两天空，大概有三万五千人参加。

They have about 35,000 attendees that go over the two days in The UK.

活动地点在伯明翰。

It's in Birmingham.

这个展会拿过不少奖，从Raccoon公司成立之初就一直在办了。

It's an award winning show and that's been going now for, well, since the beginning of Raccoon Media Group.

公司就是这样起步的。

And that was how the company started.

从那以后，我们逐渐扩展到其他以热情驱动的社群活动。

And since then, we've evolved into other passion led community events.

比如全国马术展、户外展、过敏与无添加产品展。

So that might be the National Equine Show, the Outdoor Show, the Allergy and Free From Show.

我们还办了一个全国性的骑行展。

We have a national cycling show.

去年一月，Raccoon收购了 Abilities Expo。

Raccoon bought Abilities Expo last year, last January.

它在某种程度上并不完全符合我们那种以热情驱动的社群模式。

And it didn't quite fit the mold exactly in terms of passion led communities.

但我认为它其实还是符合的，因为我们的参展者们，虽然可能不会这么自称，但他们确实形成了一个紧密的社群。

But actually, I think it probably is because I think although our attendees wouldn't you know, they they they would certainly can they would certainly define themselves as a community.

而且他们对很多事情都充满热情。

And they are passionate about many things.

我觉得这些展会和Raccoon的定位非常契合，就是服务那些有着共同兴趣或热情的群体。

And I think that the shows do fit really nicely into what Raccoon does, which is to serve those communities that have have a shared interest or shared passion.

你们的使命宣言说，要通过数字和线下场景，为人们提供机会、体验和解决方案，帮助观众过上健康活跃的生活。

Your mission statement says, to help audiences live healthy and active lives by providing people with opportunities, experiences, and solutions in a digital and live environment.

这话可真够长的。

That's quite a mouthful.

是的。

Yeah.

目标确实不小。

Quite a big mission.

有效果吗？

Is it working?

是的。

Yeah.

我觉得是有效的。

I think it is.

是的。

Yeah.

我们今年十一月在阿姆斯特丹推出了国际跑步博览会，这是全国性跑步展会的一个延伸，那个展会主要是面向行业的。

So we launched, the International Running Expo in Amsterdam this November, and that's, a kind of an offshoot of the national running show, which is actually for trade.

所以现在是从消费者群体转向了贸易和零售群体。

So it's moving from that consumer audience into a trade and retail audience.

我们还在中东开展业务。

We are doing stuff in The Middle East.

波士顿地区也有我们的展会。

We have shows in the Boston area as well.

我们有波士顿跑步展和波士顿户外展。

So we have the Boston running show and the Boston outdoor show.

我觉得公司目前的发展势头非常迅猛，未来几年预计还会继续增长。从我的角度看，这意味着我手头可能有更多资源可以投入，把我们的展会和整个项目做得更好，为残障群体带来更棒的体验。

So, yeah, I think that the company at the moment is on a quite a steep trajectory in terms of how it's building and that's expected to grow over the next few years, which from my point of view means that I've got potentially more investment that I can work with and how I can grow our shows and my portfolio into really great experiences for the for the disability community.

你有没有考虑过把跑步当成一项爱好？

Have you thought of taking up running as a hobby?

没有。

No.

我是个游泳爱好者。

I'm a swimmer.

我住在海边。

I live by the beach.

所以我是住在海边的。

So I live yes.

我几乎每天都会去海边游泳，能去就去，哪怕冬天海水冷得刺骨。

I I go swimming at the beach every almost well, as many days as I can, even in the winter when it's icy cold.

英国的海水确实比美国大部分地区的海洋要冷得多。

The sea in The UK is definitely a lot colder than the ocean around The US, most parts anyway.

冰天雪地里游泳，我可受不了。

Well, icy cold swimming does not sound like my cup of tea.

你住在哪个海滩附近？

What beach are you near?

我住在怀特岛，那是英国最南端的一个小岛，那边的海滩叫弗雷什沃特湾。

Well, I live on the Isle Of Wight, which is a little island, the farthest south that you can get to on the in The UK, and the beach is called Freshwater Bay.

我的同事们都知道，我老是跟他们说今天早上又去海边游泳了。

So my team my team know, you know, that I'm always going on about how I've been at the beach this morning.

这感觉真棒，真的。

It's a great it's a yeah.

我觉得冬泳对身体很有好处。

Cold water swimming is a good is a good thing, I think.

你平时要花多少时间通勤？你的工作有多少可以远程完成？

How much do you have to travel or how much of your job can you do remotely?

我按照美国的时间上班。

So I work US hours.

我的大部分同事都在加利福尼亚。

So I work my most of my team here in California.

每场活动我都会亲自去。

And I travel to every show.

我们一年有七场展会。

So we have seven shows a year.

从洛杉矶开始，接着是纽约、芝加哥、休斯顿，这周末轮到菲尼克斯了。

We start in LA, then New York, then Chicago, Houston, then Phoenix is coming up this weekend.

然后是劳德代尔堡，最后十二月在达拉斯收官。

And then we have Fort Lauderdale and finally Dallas in December.

这些展会我都会参加。

So I will attend all of those shows.

再加上其他额外的场次。

So plus any additional ones.

比如匹兹堡的ISS展会，我也去过了。

So, you know, ISS, for example, in Pittsburgh, I attended that.

只要是相关的，我都会去。

Anything else that's kind of relevant.

所以，我经常往返美国各地。

So, yeah, I'm traveling to The States quite a lot.

这对你积累常旅客里程可太有帮助了。

That sounds great for frequent flyer miles.

咱们聊聊展会和无障碍会议吧。

Let's talk about the expos and the accessibility conferences.

这些活动具体是怎么安排的？

How are they going to work?

正如我所说，这些展会遍布全国七个主要城市。

So as I said, the expos take place in seven cities across the country.

我们最重要的三个展会分别在洛杉矶、纽约（其实是新泽西）和芝加哥。

So our three biggest ones are LA, New York, which is really New Jersey, and Chicago.

去年年中，我认识了来自NCART的韦恩·格罗尔。

Around halfway through last year, I met Wayne Growl from NCART.

我们聊了起来。

And we started chatting.

他给我详细介绍了这个行业，说它高度分散，很多组织其实目标相近，却各自为政，很少合作。

He was really educating me about the industry and about how it's quite siloed and that there are many organisations that are actually working towards a very similar goal, but working kind of independently of others and not necessarily working together.

我们当时的对话是这样的：能力博览会有一个独特的优势，因为我们不是一个行业协会。

And what we the conversation went along the lines of that Abilities Expo is in a unique position where we are not an association.

我们是全国最大的、可以说是最大的残障消费者聚集地。

We are the largest, arguably the largest destination for consumers with disabilities.

在洛杉矶，我们会吸引一万多名观众，在纽约大约七千人，在芝加哥则有四五千人。

So in LA we will attract 10,000 attendees, in New York around 7,000, and in Chicago around four and a half, 5,000.

所以有大量消费者会来参加这些展会，并且非常信任能力博览会。

So there's a huge amount of people that attend the shows and trust Abilities Expo as consumers.

于是我开始和Resner、美国康复、Inart以及NCART（我们已经在沟通了）接洽。

So I started to talk with Resner, with US Rehab, with Inart, NCART we were already in discussions.

我还联系了匹兹堡那边负责ISS的团队，慢慢把大家聚到一起，提议我们可以办一个配套的大会。

I'd started talking with the team at Pittsburgh, so that run ISS, and I kind of began to bring, start to bring everybody together and to say we could create a conference that sits alongside these expos.

另一边的展厅里已经有大量消费者了，我们可以把各个组织汇聚起来，共同支持康复治疗师、物理治疗师、辅助技术专家、经销商和服务提供商。

We've got consumers in the other, higher level of volume of consumers in the other room and we could create a kind of a melting pot and coalition of all these organizations to support OTs, PTs, ATPs, dealers, service providers.

这不只是提供临床培训，也让像美国康复这样的组织成员受益，让这里真正成为行业的中心。

So not just kind of clinical education, but also for those providers that are members of the organisation like US Rehab, so that it becomes a hub of the industry.

所以任何真正与残障社群有关联的人，任何属于这个生态系统的人都可以来参加大会和 Abilities Expo，获取继续教育机会，拓展人脉，了解他们感兴趣的行业领域。

So that anyone that's really connected to the disability community, anyone that might be a part of that ecosystem can come to the conference and to Abilities Expo and they can gain continuing education, they can network, they can be have more information on parts of the industry that they might be looking at.

比如，我们刚收到 ADED 的确认，他们会协助我们打造其中一个专题板块的内容。

So for example, we've just recently had confirmation from ADED that they are going to help deliver some of our content on one of our tracks.

辅助驾驶这个板块会特别有意思。

So assisted driving will be really interesting.

我们自己团队投入打造的所有内容，都紧密贴合展会上的参展商类型。

And all of the content that we are putting together with our own team that we've invested in is quite reflective of the type of exhibitors that we might that we have on the show floor.

具体安排是，参会者需要付费才能进入大会，因为我们提供至少十小时的继续教育课程。

So the logistics of what will happen is that a conference attendee will pay a fee to come into the conference because we are delivering at least ten hours of continuing education.

他们会周四抵达举办博览会的场地。

They will come in on the Thursday into the venue where we're holding the expo.

在两天里，他们可以参加涵盖临床教育和业务优化的继续教育课程。

They will have two days of continuing education across clinical education, optimizing business.

比如，像 US Rehab 这样的会员，作为经销商或服务提供商，就能从中受益。

So that might be for a US rehab style member who is a dealer or a service provider.

我们还有一个适应性生活板块，内容可能涉及驾驶，也可能涉及保险以外的融资方式。

And then we've got an adapted living track, which might be to do with driving, it might be to do with financing outside of insurance.

这可不是简单复制ISS的课程内容。

So it's not just kind of a copy of the ISS content programme.

这是ISS加上其他多个协会共同参与打造的内容体系。

It's ISS plus lots of other associations that are all drawing into the content.

到了周五，参会者可以进入展会，了解和发现新产品、新服务，看看我们的消费者在展会上都在关注些什么。

And then on the Friday we're giving the conference attendees will have the opportunity to then go into the expo to see, discover new products, services, everything that our consumers are then in the show looking at.

这三个城市的展会都和专业会议安排在同一地点举办。

So they are co located conferences with the consumer expos in those three cities.

也就是洛杉矶、纽约和芝加哥。

So in LA, New York and Chicago.

我们预计每场会议大约有600名参会者。

And we're expecting around 600 attendees to each conference.

这还不包括之前提到的那些前来观展的消费者人数。

That's in addition to those numbers that I talked about with the in terms of who comes to the expo in terms of those consumer numbers.

好的。

Okay.

听起来不错。

Sounds great.

所以会有工作坊、分组讨论、全体会议，还有展览区，这些都有对吧？

So there will be workshops, breakouts, general sessions, exhibit space, all of that?

对。

Yes.

这是个三天的活动吗？

This is a three day event?

会议是两天。

So the conference is two days.

会议和展览是配套举办的。

So the conference shoulders the the expo.

安排是周四、周五开会议，展览则照常从周五到周日持续进行。

So it's Thursday, Friday, and then the expo will run as it usually does, Friday, Saturday, Sunday.

所以我们的展会是三天，会议是两天。

So we have a three day expo and the two day conference.

显然，任何参加过会议的人，如果想再回来逛展会，我们非常欢迎。

So obviously, for any conference attendees that want to come back to the to the expo, they're very welcome to.

我们发现，参加全国范围内这个行业的大多数会议，出行成本实在太高了。

We we're hopeful what we've what we've kind of identified is that there's that it's quite prohibitive to travel to most of the conferences that take place in this industry around the country.

这三个地点，我们相信，也确实聚集了大量这样的人群。

So those three geographical locations, we think there's we know that there is a high population of those type of people.

所以我们觉得，对他们来说会更方便一些。

So we just think it might be easier for them.

他们不用跑那么远的路。

They don't have to travel so far.

他们可以只参加两天。

They can do two days.

他们能完成继续教育的要求，这是他们工作的一部分，也能听到行业专家的分享。

They can gain their continuing education, which is part of their role, they can hear from experts within the field.

我们已经确认了几位非常出色的演讲嘉宾。

And we've got some some great speakers on the among the lineup already.

乔莉说，引述她的话，‘这个会议已经成为美国CRT行业的新核心平台。’

Chloe said, and I quote, this conference is the new rallying point for the CRT industry in The USA.

让临床医生、供应商、制造商以及其他倡导者能够携手合作，推动CRT的发展。

How clinicians, suppliers, manufacturers, and other advocates can collaborate to advance CRT.

这个愿景很有力量。

That's a strong vision.

这差不多概括了全部内容吧？

Does that pretty much sum it up?

是的。

Yeah.

确实概括得非常好。

That does sum it up.

没错。

Yeah.

我的意思是，我们能接触到各个组织的同行，大家聚在一起交流，而不是只去参加RESNA大会或者ISS大会。

I mean, the idea is that we've got peers that you could you can can network with peers with those all those different organizations that are all coming together rather than just going to the RESNA conference or the ISS conference.

这是所有这些组织的联合协作，Abilities Expo提供了平台，同时整合了各个协会的专业资源。

This is a collaboration of all of those organizations and Abilities Abilities Expo is providing that platform, but bringing in the expertise of all those associations.

我们负责执行，拥有市场影响力和基础设施，再加上Raccoon Media Group的投资，确保这场大会真正有分量，并能依托已有的展会平台顺利举办。

So we are the vehicle, we have the marketing reach, we have the infrastructure, and with Raccoon Media Group, we have the investment to be able to make sure that this is a serious conference with access to an established event in the expo.

是的。

Yeah.

我去过那些展会。

I've been to the expos.

那些展会办得非常好。

They're very nice shows.

办得特别棒。

They're great shows.

休斯顿那场是我最钟意的。

The one in Houston has been my favorite.

哦，是吗？

Oh, has it?

我们八月份刚办了一场特别棒的展会，刚结束不久。

Well, that was a really good show that we just had in in August, just gone.

我觉得可能是得克萨斯墨西哥风味的食物，不过展会本身也确实不错。

Well, I think it's the Tex Mex food, but the show's great too.

是的。

Yeah.

有可能。

Could be.

在我看来，你们的客户大多是为了继续教育获取学分而来。

It seems to me that most of your customers will be looking for continuing education for CEUs.

你们会提供继续教育学分吗？

Will you be offering CEUs?

会的。

Yes.

所以在这两天里，我们能提供整整十个小时的继续教育学分。

So we should be able to achieve in that between during that that two days, there should be ten hours of CEUs that should be available.

我们特别想做到这一点，因为知道这群专业人士很难抽出时间离开工作岗位，我们希望让他们觉得值得来一趟。

We really wanted to commit to that because we know that it's hard for this group of professionals to come out of their workplace and we wanted to make it worth their while.

没错，我们不仅能提供十个小时的继续教育学分，还能让参会者免费参观展览区。

So yes, so we should reach ten hours of CEUs plus access to the expo as well.

美国的大型教育机构，比如NSM、New Motion，还有一些区域性的大机构，都会自己办教育活动。

The large providers in The US, the national providers, NSM, New Motion, and some of the larger regional providers all stage their own education events.

那是什么吸引这些潜在客户来参加能力大会呢？

What will attract those potential customers to the Abilities Conference?

是的。

Yeah.

说实话，New Motion和NSM这些全国性的机构，确实是我们最主要的竞争对手。

I mean, New Motion and NSM have all obviously, as national players, we would call those our biggest kind of competitor events.

但他们缺少的是我们这种规模的消费者参与度和展商数量。

But what they don't have is the level of consumer activity that we have and the number of exhibitors.

在洛杉矶，展会现场将有超过两百个展商，以及一万名消费者参与。

In LA, we'll have over 200 exhibitors on the show floor with 10,000 consumers.

如果你是专业人士，想亲眼看看新设备在实际使用中表现如何，我们大部分展商本来就把这些展会当作研发的一部分。

So if you're a professional and you really want to see how that the new equipment is actually how is it working for a consumer, most of our exhibitors will use our shows as part of research and development anyway.

所以作为临床工作者，你能一边参加带继续教育学分的实操环节，一边逛展会，这正是我们的独特优势。

So it's I think as a clinician, can really see firsthand practical sessions with CEUs alongside the expo, which is kind of our USP, really.

所以你认为展会和能力大会的结合会是一个吸引点吗？

So you're expecting the relationship between the expos and the Abilities Conference to be a draw?

是的。

Yes.

对。

Yes.

明白。

Yeah.

很有远见。

Smart.

很多人已经参加过这些展会了，其中一些还是参展商。

Many of them attend the expos already, and some are exhibitors.

是的。

Yeah.

就专业观众的出席情况来看，大概占了到场人数的百分之十五到二十。

We we do I mean, in terms of our attendance of professionals, it makes up about 20% 15 to 20% of those that that come to the show.

由此可见，这些专业人士本身就有这样的需求。

So we can see that there is already an appetite from from those professionals.

但我觉得，如果我们还能覆盖到Resnar和InArts的会员群体，还有我们正在紧密合作的临床专家工作组，那就更好了。

But I think if we can, the idea is that if we can reach also those membership, the membership of Resnar, the membership of InArts, a clinician task force that we're working with closely as well.

这些组织提供的内容会非常有吸引力，我觉得。

So that type of content that those organisations will be delivering for us, it will be really compelling, I think.

这是你们第一次举办这个能力大会。

This is your first run at this, the Abilities Conference.

我知道你们之前办过展会，也知道Raccoon非常有经验又富有创意。

I know you've done the expos, and I know that Raccoon is very experienced and creative.

最近怎么样？

How's it going?

是的。

Yeah.

特别好。

Really good.

我们已经签了不少，具体数字我有点记不清了。

We've already got, I mean, I forget the number now.

我觉得已经有六个赞助商正式加入了。

I think we've got six sponsors who are already signed up.

比如Atlas Technologies、Sunrise、Quantum、Etech。

So Atlas Technologies, Sunrise, Quantum, Etech.

其他几家我一时想不起来，不过我可以发给你。

I'm going forget the others but I can send them to you.

我们已经有大约500人预注册了，也就是那些表示想进一步了解信息的人，这让我们挺放心的。

And we've got around 500 pre registered attendees, so people that have said that they would like to receive more information which is very reassuring.

这本来就是我们筹备阶段的一项关键指标。

That was part of our metrics as to launch.

我们当时设定了好几个目标数字。

We had several different numbers that we wanted to reach.

我们希望六月前达到三百人，现在已经实现了。

We wanted to get to 300 by the June and that's what we achieved.

所以进展非常顺利。

So that's going really well.

我们已经谈妥了几项很棒的媒体合作，这很棒。

We've got some really great media partnerships that are already in place, which is great.

我们整体信心很足，参展商和整个行业也都觉得这对市场来说是件特别好的事。

So we're really positive and certainly our exhibitors and the industry seem to have just to believe that this is a really great thing for the market.

你们已经开放注册了吗？

Have you opened up registration yet?

还没有。

No.

所以三个活动的注册将于10月27日开放。

So registration launches on the October 27 for all three events.

也就是洛杉矶、纽约和芝加哥这三个地方。

So that will be for LA, New York, and Chicago.

能再麻烦你说一遍这三个活动的具体日期吗？

Can you rattle off the dates for these events one once again, please?

洛杉矶的活动在三月。

The LA event is the March.

纽约的活动是4月30号到5月1号。

The New York event is April 30 and May 1.

芝加哥的活动在六月。

Chicago, June.

你们是怎么宣传的？说这是独一无二、绝对不能错过的盛会？

How are you promoting this as a special, one of a kind, don't you dare miss this event?

你们有没有特别的手段来触达目标观众？

Are you doing anything special to get in front of your audience?

我们现有的媒体合作方会发挥关键作用，还有那些合作协会的覆盖范围也很重要。

Well, the the media partnerships that we have will be will play a key part to that and also the reach that the associations have that we're working with.

通常来说，这些协会办的大会，能有三分之二的会员参加就已经算很成功了。

So we know that traditionally conferences that these associations tend to put on, may only get two thirds of their membership might attend and that would be a very good turnout.

所以我们利用这几个城市的地理位置，去触达那些平时不会参加大会的人群。

So we are using the geographical locations to reach that membership of people that wouldn't normally attend the conferences.

ISS你知道吧，2026年正好是它的非举办年。

ISS, as I'm sure you'll know, is in its off year in 2026.

它每两年才办一次。

So it happens every two years.

所以本来会去参加ISS的人，我们希望他们能转来参加我们的大会。

So there will be that number of attendees that might normally go to ISS, which we hope will look to come to one of the conferences.

另外，我们还有过去十五年积累下来的 Abilities Expo 的精准用户数据。

And we also have our professional data that we already have acquired from, fifteen years of data that we have for Abilities Expo.

我们也会主动联系这些人群。

So we'll be reaching out to them as well.

所以我们主要是借助合作伙伴的会员名单和数据库，确保每个人都知道我们在做什么。

So it really is leveraging our partners' memberships, their their databases to make sure everybody knows about what we're doing.

我们也在市场营销上投入了资金。

And we have an investment in marketing spend as well.

这些投入会通过社交媒体和邮件、短信活动来实现。

So that will be through social email campaigns, text campaigns.

我猜如果你能拉上AOTA和APTA，那效果肯定会特别好。

I'm guessing the AOTA and the APTA would be a big hit for you if you could round them up.

是的。

Yes.

我们一直在努力联系他们。

We have been trying.

他们目前对我们的态度还不太积极，但我们还是会继续尝试。

They don't want they they've not been hugely receptive to us yet, but we will keep trying.

我们会不断去跟他们沟通，让他们了解我们正在做什么。

We'll keep knocking on their door to to tell them that we you know, that to let them know what we're doing.

我们非常希望能和他们聊聊。

We're we're keen to talk to them.

凯蒂，我们还有哪些没提到的？

Katie, what haven't we covered?

你还想让大家了解这个特别活动的哪些方面？

What else would you like for people to know about this special event?

我觉得很重要的一点是，和能力博览会同期举办的这些会议，所提供的内容是独一无二的。

I think that it's important to recognize that the conferences for that sit alongside Abilities Expo will be unique in what they offer.

正如我之前说的，它并不是任何现有合作伙伴会议的直接复刻。

It isn't, as I've said, it isn't a direct replica of any of the existing partner conferences.

它不是Resna会议。

So it isn't the Resna Conference.

它也不是ISS会议。

It isn't the ISS Conference.

它是临床继续教育内容的综合体。

It is a combination of continuing education in terms of clinical education.

但与此同时，这个板块还会深入讲解临床医生在面对新近受伤的患者时会遇到的情况，以及患者常问的那些问题。

But alongside that, it is a content track that really educates clinicians in terms of what happens when you're in a room with someone that's newly injured and what are those questions that get asked.

我以后还能开车吗？

How will I drive again?

我该怎么申请服务犬？

How can I get a service dog?

如果保险不报销，我该怎么支付费用？

How do I pay for something if it's not covered on insurance?

这些都属于我们常说的生活类话题。

So those are more almost what we call lifestyle topics.

我们还邀请了这些领域内的顶尖专家，来系统地呈现这些内容。

And we've got really great experts within those fields to be able to bring that content together as well.

临床医生可能会想见见自己的患者。

You know, clinicians might want to meet their patients.

如果患者已经去博览会查看新设备，医生顺道去见一面，也是个不错的选择。

That might be something they do if their patients are already going to the expo to look at new equipment.

所以能够有这种实际动手的经验也很重要。

So being able to have that kind of practical hands on experience as well.

我觉得这将会是一次非常独特的体验，而且很可能就在他们家门口。

I think it's just really it's going to be a really unique experience and hopefully on their doorstep.

从地理位置上说，可能只需要住一晚酒店，不用花好几个小时坐飞机跑远路，这样会方便得多，也更容易安排。

Geographically, it will be just maybe a hotel stay, not having to get hours and hours of flights to get somewhere, which should make it all much easier and manageable.

我猜你们计划在十月注册开放前就把教育内容都上线吧。

I expect you plan to have your education offerings published by registration time in October.

是的。

Yeah.

当然。

Absolutely.

目前还没准备好，但九月之前一定能完成。

I don't have it yet, but we will have it by the September.

三个方向的内容都会包括。

So for all three tracks.

有患者临床教育路径、业务优化路径，还有适应性生活路径。

So there's the patient clinical education track, there's the business optimization track and there's adapted living track.

所以到九月，我们肯定能向你们提供这三条内容路径。

So three tracks of content we'll be able to share with you by the September for sure.

我们有没有漏掉什么？

Is there anything that we missed?

我觉得没有。

I don't think so.

没有。

No.

我想应该都涵盖了。

I think that probably covers it.

这个主意是谁提的？

Whose idea was this?

能力大会是你提出的吗？

Was the Abilities Conference your idea?

如果一切顺利的话，当然可以。

If it goes really well, yes.

不过我觉得可以说，NCAR的韦恩在最初提出这个想法上起了关键作用，而我接过了他手中的接力棒，把这件事推动起来了。

But I would like to, you know, I think it's fair to say that Wayne at NCAR was was quite instrumental in terms of planting the seed and I think that I have been able to pick up that baton from him and bring it together.

他的愿景是核心，我现在是在执行他的愿景，同时作为组织专家，尽可能地加以调整和完善。

And, hopefully, you know, he's it's his it it was his vision, and I am executing that vision and adapting it in the way that we can as organized as organizing experts as well as we can do.

我相信你一定能做到。

And I'm sure you will.

这个想法很棒。

It's a great concept.

听起来交到你手里很让人放心。

Sounds like it's in great hands.

凯蒂，今天谢谢你抽出时间。

Katy, thank you for your time today.

谢谢你邀请我来。

Well, thank you for having me.

各位正在听播客的朋友，请留意 Abilities 大会的注册链接。

And for all of you out in podcast land, keep your eyes open for that Abilities conference registration link.

我一有更多消息，马上告诉你们。

I'll bring you more as soon as I know more.

请访问 Raccoon Media Group 的官网。

Visit the Raccoon Media Group website.

那里会有最新的信息。

They will have up to date information.

好了，今天就到这里。

Well, that's it for today.

再次感谢 Katy Roberts 和 Raccoon Media Group，也欢迎回来收听下一期《Talk Rehab》。

Thanks again to Katy Roberts and Raccoon Media Group, and come back for more episodes of Talk Rehab.

我是 Bill Knowlting。

I'm Bill Knowlting.

谢谢收听。

Thanks for listening.