The a16z Show - 与 Exa 首席执行官 Will Bryk 探讨构建 AI 代理的搜索功能 封面

与 Exa 首席执行官 Will Bryk 探讨构建 AI 代理的搜索功能

Building Search for AI Agents with Exa CEO Will Bryk

本集简介

Sarah Wang 与 Exa 联合创始人兼首席执行官 Will Bryk 探讨如何为 AI 时代构建搜索基础设施。 本次对话涵盖 Exa 的起源、传统搜索引擎为何未针对 AI 代理设计,以及当用户从人类转变为自主系统时搜索将如何演变。双方还讨论了检索、代理工作流、编码代理、数据访问,以及搜索为何可能成为新兴代理经济的基础层。 此外,Bryk 分享了他对原生 AI 产品的看法、信息发现的未来,以及为何技术领域中一些最核心的问题最终可被归结为搜索问题。 资源: 在 X 上关注 Will:https://x.com/WilliamBryk 在 X 上关注 Sarah:https://x.com/sarahdingwang 保持更新: 在 YouTube 上关注 a16z:YouTube 在 X 上关注 a16z 在 LinkedIn 上关注 a16z 在 Spotify 上收听 a16z Show 在 Apple Podcasts 上收听 a16z Show 关注我们的主持人:https://twitter.com/eriktorenberg 请注意,此处内容仅供信息参考,不构成法律、商业、税务或投资建议,也不应用于评估任何投资或证券;且并非针对任何 a16z 基金的投资者或潜在投资者。a16z 及其关联公司可能持有文中提及公司的投资。更多详情,请访问 a16z.com/disclosures。 由 Simplecast(AdsWizz 旗下公司)主持。有关我们收集和使用个人数据用于广告的信息,请访问 pcm.adswizz.com。

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搜索是通往世界信息的门户。

Search is the gateway to the world's information.

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如果你能把搜索做得完美,那对整个世界都会产生深远的积极影响。

If you can make it perfect, then that has so many downstream positive implications for the world.

Speaker 1

你可以把谷歌看作是搜索的代名词。

You can kinda think of Google as being synonymous with search.

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对吧?

Right?

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它是过去几十年里最伟大的科技中心之一。

It's one of the greatest technopolis of the last few decades.

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如果你想深入钻研某个话题,谷歌就帮不上忙了。

If you wanna go really deep into some topic, Google fails.

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大多数人想了解这个世界,但他们接触到的信息却常常带有误导性,甚至 outright 错误。

Most people wanna understand the world, but they're getting fed information that's just, like, you know, misleading in some way or straight up wrong.

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如果每个人都能接触到准确的信息,大多数理性的人自然会变得理性。

And if everyone had, like, information that was accurate, most reasonable people would be reasonable.

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我们家有个开放的爪子项目,迈克尔·克劳德伯格,我们想给他接入网页,他就推荐了Exa。

We have a family open claw, Michael Claudeberg, and we wanted to give it web access, and he was like, I recommend Exa.

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代理搜索的世界,跟人类搜索完全不一样。

World of agents searching is just completely different from human searching.

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代理要的不是十来条信息。

An agent doesn't just want 10 pieces of information.

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它要的是全部。

It wants everything.

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用Exa的话,搜一个东西,不光能拿到十条、一百条结果,还能拿到一千条、上万条。

With Exa, like, could search something and then get not just, 10 results or a 100 results, but a thousand results or 10,000.

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我们团队一直不到一百人,是怎么打造出一个在各方面都超越谷歌的搜索引擎的?

How have we, a team that, you know, has always been below a 100 people, been able to build a search engine that's better than Google in all sorts of ways?

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那是因为——

Well, it's because For

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在互联网的大部分时间里,搜索都是为人类设计的。

most of the Internet era, search was built for humans.

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但人工智能代理的搜索方式完全不同。

But AI agents search differently.

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它们需要更深入的上下文、更完整的信息,以及应对远比传统搜索框复杂得多的问题的能力。

They need deeper context, more complete information, and the ability to navigate far more complex questions than a traditional search box was designed to answer.

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这种转变正在带来一系列全新的挑战,涉及信息检索、知识发现,以及网络信息的组织方式。

That shift is creating an entirely new set challenges around retrieval, knowledge discovery, and how information is organized online.

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莎拉·王采访了Exa的联合创始人兼首席执行官威尔·布里克,聊聊搜索、人工智能代理,以及信息检索的未来。

Sarah Wang speaks with Exa co founder and CEO Will Bryk about search, AI agents, and the future of information retrieval.

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欢迎你,威尔。

Welcome, Will.

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谢谢。

Thank you

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感谢你来参加。

for being here.

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我很高兴能来。

Well, excited to be here.

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那我想先聊聊你的创业起源。

So I wanna start with the origin story.

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你对搜索一直都很感兴趣。

You've been interested in search for a long time.

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事实上,你和联合创始人杰夫在大学时就着手开发了一个小型搜索引擎,这可跟我当年在大学里做的事完全不同。

In fact, you and your cofounder, Jeff, actually started building a mini search engine in college, which is not what I was doing in college.

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你能再多说说,你是从什么时候开始对搜索产生兴趣的?为什么你想要解决这个问题?

Can you say more about when you started getting interested in search and why you wanted to solve this problem?

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是的。

Yeah.

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对。

Yeah.

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当然。

Sure.

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我觉得这简直是我一生的使命。

So I would say it's a life mission.

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从我还是个孩子的时候,我就特别在意找到最优质的知识。

So since I was a kid, I've cared about finding the highest quality knowledge.

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对吧?

Right?

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我简直着了魔。

I was obsessed.

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到了高中,我想创办一家全新的新闻机构,因为我觉得,人类都登上了月球、分裂了原子,却连边境发生了什么、科学新闻的真相都搞不清楚。

And then in high school, I wanted to start a new type of news organization because I thought we're a civilization that got to the moon, we split the atom, and yet we can't understand what's going on at the border or some in science news.

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为什么我们就没法真正理解任何一个话题呢?

Like, why can't we fully understand any topic?

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上大学时,我和杰夫住在一起,我们就想,不如用众包的方式,收集最优质的链接,做个更好的搜索引擎。

And then in college, I was roommates with Jeff, and we were like, we could just build a better search using crowdsourcing the highest quality links.

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我们确实做了一个相当不错的搜索工具。

And we did build a pretty solid search.

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但五年前,也就是2021年,Transformer技术突然突飞猛进,那时候我们才意识到,其实完全有可能做出一个比谷歌还强的搜索器。

But then five years ago, so in 2021, that's when transformers started to get really good, and it suddenly became possible to build a better searcher than Google.

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这其实是个特别重要的机会,因为搜索是通往信息世界的入口。

And that that was, like, a really important opportunity because search is the gateway to the world of information.

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如果你能改进搜索,把它做到完美,那对整个世界、各个行业、人类生活的方方面面都会产生深远的积极影响。

If you could if you'd improve search, if you can make it perfect, then that has so many downstream positive implications for the world across every industry, across every part of human life.

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所以我觉得这是个没人去碰的巨大机会,我决定把一生都献给它,因为我所关心的一切,归根结底都是信息。

So it just felt like this huge opportunity that no one was pursuing, and I was like, I'm willing to devote my life to this because it's everything I care about is about information.

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于是我们创办了Exa,不过现在它已经没了。

And so, yeah, started Exa, and and now it's gone.

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但我们确实取得了不少进展,离那个目标也更近了。

We actually made a lot of progress, and we're a lot closer to that mission.

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可要走的路还很长,还有很多事情要做。

There's still a huge amount of things huge amount to go.

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不过看到我们为实现这个目标走了这么远,真的挺不可思议的。

But, yeah, it's been crazy to see how far we've come to achieving that mission Yeah.

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这个想法,我已经想了许多年了。

That I've been thinking about for years.

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也许我们可以再深入一点,很多人一提到搜索,第一反应就是谷歌。

Maybe just to probe a little bit deeper, you can kinda think of Google as being synonymous with search.

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对吧?

Right?

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在过去几十年里,谷歌堪称科技领域的巨头。

It's one of the greatest technopolis of the last few decades.

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一个初创公司居然能比谷歌做得更好,这确实令人惊叹。

And the idea that a startup could be better than Google at search is quite amazing.

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那你们怎么定义‘完美的搜索’呢?

But how do you define perfect search?

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在你看来,谷歌有哪些不足之处?

And what do you see as the limitations of Google?

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我还想提一下最近的情况,毕竟谷歌I/O大会刚上个月开完,他们现在特别强调AI模式,还有所谓的‘信息代理’这类概念。

And I'll throw in more recent events because obviously, you know, IO just took place last week, and they're very focused on AI mode and how they talk about the idea of information agents and things like that.

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你们打算怎么超越老牌的谷歌?

How do you think about beating old Google, if you will?

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当然,新的谷歌也在不断演变。

And then there's, of course, new Google that's evolving.

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是的。

Yeah.

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谷歌当初做得非常出色,它本来就是要给用户提供快速的答案,这一点至今依然很棒。

I mean, Google was amazing, and it and is amazing for what it's meant to do, which is, like, get quick answers to consumers.

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而现在,它给出的答案越来越长了。

And then now it's, like, increasingly longer answers.

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但它的核心其实是关注全球数十亿人真正搜索什么、关心什么,并确保他们感到满意。

But really, it's focusing on, like, what do most of the billions of people in the world search for, care about, and, like, making sure they're really happy.

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在这方面,他们做得非常好。

They do a great job of that.

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这正是他们优化的方向。

That's what they're optimized for.

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所以他们特别注重用户的点击行为。

That's why they're optimized for human clicks.

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就像你特别累的时候,随便敲几个毫无逻辑的关键词,Google就能神奇地明白你的意思。

It's like, when you're really tired, you type in a few keywords that make no sense, and Google just magically understands what you're saying.

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这太神奇了,因为它确实做到了。

That's magical, because it has Totally.

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毕竟有几十亿其他人在搜索类似的内容。

Billions of other people searching similar things.

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我也对Google很兴奋,但有时候,你确实想要更深入的信息。

I'm excited by Google too, but, like, there are certain times when you want something deeper.

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其实在创办 Exa 之前,我一直在写一本历史书。我迷上了历史,特别想搞清楚,在过去五千年里的每一个时期,人们活着到底是什么感觉。

And I was actually before starting Exa, writing a history book, just got obsessed with history, and I wanted to get to the bottom of what did it feel like to live in every period in history going back five thousand years.

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我不确定你有没有聊过这个。

I don't know if you ever talked about it.

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不过我读过那本书。

But I read this book.

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现在可能先搁置了。

It's probably on hold right now.

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说实话,非常好。

Honestly, really good.

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我本来这时候应该已经写完了。

I would've finished it around now.

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但后来我想了想,不如干脆自己做个搜索引擎。

So I but at some point, was like, okay.

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这样就能自动化地帮人写书了,结果发现还真行得通。

Let's maybe I could build a search engine, and then I could automate the building of writing of books, and I feel like that that turned out to be true.

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不过在写这本书的过程中,我越来越清楚,如果你想深入研究某个话题,谷歌根本靠不住。

But anyway, in writing that book, it became extremely obvious that if you wanna go really deep into some topic, Google fails.

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谷歌在提供基础信息方面确实很棒,对大多数普通用户来说已经够用了。

Like, Google is great at service level information, which is great for most of the billions of consumers.

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但如果你想真正理解公元100年左右罗马帝国的生活是什么样子,其实特别困难。

If But you wanna really understand what it was like to live in the Roman Empire, you know, in like a 100 AD, it's actually quite hard.

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这些信息零零散散,到处都是,但你得有个特别深入、特别精准的搜索工具,才能把它们拼凑起来。

And like, that information is scattered, it's everywhere, but it's like, you need really, really good search, like, really deep search to understand it.

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于是,这是我最早意识到的一件事:如果能真正彻底理解任何一个话题,会怎么样?

And so that was like the first realization that or one one of the first realizations that, wait, like, what if you could have, like, true perfect understanding of any topic?

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所以,没错,谷歌最近确实对他们的搜索引擎做了一些调整。

And so, yeah, okay, so like, Google has been changing their search engine a little bit.

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到目前为止,我已经参加过很多次谷歌I/O大会了。

Would say, I've seen many Google IOs now at this point at Exa.

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每次谷歌I/O,我都觉得他们说要改搜索,也确实改了。

Every Google IO, I'm like, okay, they say they're changing search, and they do.

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是的。

Yeah.

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但他们改的方向,主要是为了更好地服务普通用户的日常需求。

But they change it more to be valuable for the consumer type use cases.

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但对我来说,远远不止这些用途。

Which for me, it's like, there are so many different use cases that go beyond that.

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比如彻底了解古罗马帝国,还有就是找出你公司所有的竞争对手。

There's like really deeply understanding the Roman Empire, but there's also like finding every competitor to your company.

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没错。

Right.

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目前来看,谷歌在这方面根本做不好。

And right now, Google is just not good at that.

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不管他们怎么改,你都不会信任谷歌去帮你完整找出公司所有的竞争对手,不管是在欧洲还是亚洲。

No matter how many changes they make, like, you don't trust Google to find you literally every competitor in your company, whether it's in Europe or Asia.

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你不会用谷歌来招聘,这个新公告也改变不了这一点。

You don't use Google for recruiting, and this announcement doesn't change that.

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你不会跑去跟谷歌说:‘帮我找找在旧金山、有初创公司背景的机器学习工程师’,因为这根本不是它设计来干的事。

Like, you're not gonna go and say, hey, Google, I'm looking for machine in learning San Francisco who have a background at startups, because it's not built for that kind of thing.

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所以,这里头有个机会,可以打造一种全新的搜索引擎,专门应对那些极其深入、复杂的查询,这些正是企业与智能代理真正关心的问题。

So there is an opportunity to build a new type of search engine that's meant for extremely deep, complex queries that businesses really care about and agents really care about.

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是的。

Yeah.

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完全正确。

Absolutely.

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而且你说五年前就开始做Exa了,这五年间世界却彻底变了,我觉得这对你和Exa来说反而是好事——你们能直接用上这些新技术,而不是被迫去对抗它,或者陷入创新者的窘境。

And I mean, to the extent you talked about starting to build Exa five years ago, and then it feels like in the last five years, the world has completely changed, which is actually, in my opinion, a great thing to happen to you and to Exa while you're building because you can bring in this new technology versus trying to either fight it or have some sort of innovator's dilemma.

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能不能再多讲讲,为什么你决定从零开始打造Exa?哪些部分最难?随着大语言模型的发展,这些难点有没有变化?

Maybe share a little bit more on why you decided to build Exa from the ground up and what parts were the hardest or have been the hardest, and then how has it changed as the world of LLMs have changed?

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从零做起,其实2021年的时候,我们就觉得,完全可以做出一个比谷歌更好的搜索。

Building from the ground up, basically, we were like, in 2021, we could build a better search Google.

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不管要花多长时间,我们都愿意等。

I don't care how long it takes.

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那时候年轻,精力旺盛,满脑子就想着拼尽全力,把全部人生都押在这上面。

I guess we were young, high energy, just like ready to do anything, devote our lives to this.

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后来我做了一个特别让我兴奋的思想实验:我现在就能做出一个比谷歌更好的搜索,而且我清楚该怎么做。

Then there was a thought experiment that really excited me, which is that, wait, I could totally build a better search than Google right now, and here's how I would do it.

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每次用户提问,我就把网上所有万亿级的文档全拉出来,用GB-3挨个过一遍。

For every query, I would take all the trillion documents on the web, I would run g b three over it.

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然后问:这篇文档跟这个查询匹配吗?

Would say, does this document match the query?

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然后它会筛选出最相关的前十篇文档,这样搜索效果就能超越谷歌。

Does this document match the And then it would filter it down to the top 10 documents, and that would be better than Google.

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问题是,每次查询的成本可能高达一百亿美元。

The problem is that would cost, like, you know, $10,000,000,000 per query.

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于是这变成了一个优化问题。

And so then it became an optimization problem.

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但至少我们证明了,做出比谷歌更好的搜索是完全可能的,这让我备受鼓舞。

But at least there was, like, an existence proof that it's possible to build a better search on Google, and that was very inspiring for me.

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所以我当时就想,好吧。

So then I was like, okay.

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我们该怎么把这套系统优化到极致?

Like, how do we optimize the hell out of that?

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那时候,Transformer 模型已经变得非常强大,而谷歌却还没怎么重视它。

And transformers had gotten really good at the time, and Google wasn't really leaning into it.

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我们对‘痛苦的教训’有着近乎执念的信念——比谷歌还要深——那就是:只要我们能构建出神经网络系统,让数据越多,系统在目标任务上就越出色,那最终就一定能彻底超越谷歌。

And we just had this deep belief in the bitter lesson, maybe more than Google, for search, which is that, like, if we could develop systems, like neural systems where you pour more data into it, it just gets better and better for the thing we're optimizing for, then you could actually just totally be better than Google.

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2022年11月我们把这款产品推向市场时,效果真的让人震惊。

When we released this to the world in November 2022, it was actually shocking.

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安德烈·卡帕西还转推了它。

And Andre Carpathi retweeted it.

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在Twitter上一下子火了。

It was pretty popular on Twitter.

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大家觉得这是一种全新的信息查找方式。

Was like this new way to find information.

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那是人们第一次惊呼:天哪。

It was the first time people were like, holy cow.

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原来真的可以找到超越谷歌的结果。

It's possible to find things beyond Google.

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顺便说一句,两周后,ChatGPT就发布了。

And then, by the way, two weeks later, Chat Spoutique came out.

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于是大家这才明白过来。

So then people realized, okay.

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除了谷歌之外,还有另一种用大语言模型查找信息的方式,这对我们来说至关重要。

There's another new way of finding information outside Google with LLMs, and that was very critical to us.

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我们从2022年11月启动Exa项目,一年半后就把第一个搜索引擎推向了市场。

So, like, we released our first search engine to the world in a year and a half after starting Exa November 2022.

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两周后,Cheshpeak tea发布了。

Two weeks later, Cheshpeak tea came out.

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其实我当时在Nerfs,看到公告的时候就在现场。

Actually, to to me, I was at Nerfs when I saw the announcement.

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我试用了它。

I played with it.

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感觉像GPT-3,但界面更友好一些,于是我回头去翻了那些研究论文。

Was like, feels like g b three, but a little bit, like, better UI, and I went back looking at research papers.

Speaker 0

但对大众来说,这可能是他们第一次接触到这种新东西,而且用起来特别简单,这一点让我们学到很多:

But to the world, I think it was the first time they met this new creature, and it was just easy to use, which was a very big learning, which is like, okay.

Speaker 0

只要把产品做得简单易用就够了。

You make something easy to use.

Speaker 0

这显然非常重要。

It's very important, obviously.

Speaker 0

总之,后来人工智能真正开始兴起,到了2023年初,人们开始找我们要API权限,想接入我们那个搜索引擎——就是基于2022年11月那条推文用过的那个。

Anyway, so then AI started really taking off, and then early twenty twenty three, people started asking us for API access to our search engine that they had used based on that Twitter announcement in November 2022.

Speaker 0

那时候我们才反应过来,等等。

And that's when we realized, oh, wait.

Speaker 0

我们可以开始把这搜索引擎提供给这些还不是‘智能体’的东西了,毕竟那时候还没这说法,主要是给各种AI产品和AI工作流用。

We could start serving this search engine to these not quite agents because that wasn't the term at the time, just these AI products, these AI workflows.

Speaker 0

而且他们需要的是全面性。

And they're gonna want comprehensiveness.

Speaker 0

他们还希望用更复杂的方式去搜索。

They're gonna want to search in these more complex ways.

Speaker 0

就是我们2021年那些极客想用的所有搜索方式,智能体的需求其实很像。

All the ways that we as nerds in 2021 wanted to search, agents were very similar.

Speaker 0

这也是另一个有意思的发现。

So that was another interesting realization.

Speaker 0

就是这样。

Was like Yeah.

Speaker 0

我不是普通用户。

I'm not a normal consumer.

Speaker 0

我想深入了解任何话题,AI代理也是这样。

I wanna get really deep into any topic, and so do agents.

Speaker 0

所以我们当初在为自己打造搜索引擎,这真挺棒的。

And so it's cool that we were building a search engine for ourselves.

Speaker 0

结果发现,这正是AI代理需要的搜索引擎。

It ended up being the exact same search engine for agents.

Speaker 0

两者非常相似。

They're very similar.

Speaker 1

这是一个重大的范式转变。

This is a big paradigm shift.

Speaker 1

就连我们作为投资者也在想,嗯,

Even as investors, we're thinking like, hey.

Speaker 1

决定哪个开发工具胜出的,不是人类。

It's not humans who are deciding the DevTool that wins.

Speaker 1

真正做决定的是智能代理。

It's actually agents.

Speaker 1

说个个人经历。

Personal anecdote.

Speaker 1

我觉得我跟你说过这个,我们家有个叫迈克尔·克劳伯格的智能代理。

I think I told you this one, but we have a family OpenClaw, Michael Claudeberg.

Speaker 1

我们想给它开通网页访问权限,他就说:我推荐用 Exa。

And we wanted to give it web access, and he was like, I recommend Exa.

Speaker 1

在我们投资之前,我说:行啊。

Before we invested, I was like, sure.

Speaker 1

你推荐什么,我就跟什么。

I'll go with whatever you recommend.

Speaker 1

对吧?

Right?

Speaker 1

所以听起来,你当初设计Exa的初衷,正好和智能代理的需求不谋而合。

And so it sounds like there's this nice dovetailing of how you were intending to build Exa in the first place to what agents want.

Speaker 1

但你是怎么理解智能代理真正想要什么的呢?

But how do you think about what agents want?

Speaker 1

对吧?

Right?

Speaker 1

这现在简直就是终极目标了——

That's sort of the holy grail right now of, hey.

Speaker 1

我不在乎用的是什么数据库,

I don't care what database I'm using.

Speaker 1

我的代理自己会选Convex或者Supabase。

My agent's gonna select Convex or Supabase.

Speaker 1

这些趋势正推动着不少公司快速发展。

These are entire tailwinds that are making some of these companies.

Speaker 1

你该怎么去把握、去应对这种趋势呢?

How do you optimize for that, think about that?

Speaker 0

自从第一批智能代理出现以来,我就一直在思考这个问题。

I've been thinking about this for a long time since there were the first agents.

Speaker 0

对吧?

Right?

Speaker 0

我们是最早的搜索引擎之一。

Like, we were the first search engine.

Speaker 0

我们算是早期的搜索引擎,后来第一批AI产品来找我们,因为他们觉得,好吧。

Like, we're we're an early search engine, and they then the first AI products came to us because they were like, okay.

Speaker 0

可以把我们当成一个搜索API。

They could be a search API.

Speaker 0

所以这个问题我早就开始琢磨了。

And so I've been thinking about this for a long time.

Speaker 0

而且,智能代理的搜索方式和人类的搜索方式根本就是两码事。

And, yeah, I think the the world of agents searching is just completely different from human searching.

Speaker 0

你大概打了个比方,说代理之于人类,就像人类之于树懒。

You I guess you make the analogy of, like, agents to humans is like humans to sloths.

Speaker 0

想象一下,如果我们有个专门为树懒设计的搜索引擎,我刚才突然想到这简直太荒谬了。

Like, imagine we had a search engine I just thought of this as a retard.

Speaker 1

我脑子里现在浮现的是《疯狂动物城》里深海的场景,我正在想……

I'm picturing that Zootopia, deep sea I'm

Speaker 0

树懒也在思考呢。

sea thinking too.

Speaker 0

想象一下,如果我们有个特别适合树懒的搜索引擎,结果人类突然出现了。

It's like, imagine we had a great search engine for sloths, and then humans came around.

Speaker 0

他们肯定不会愿意用同一个搜索引擎。

Like, they're not gonna wanna use that same search engine.

Speaker 0

所以你应该把智能代理看作是一群奇特的生物,对他们来说,时间根本无关紧要。

And so you should think of agents as these, like, crazy creatures that have, like, infinite like, time is is meaningless for them.

Speaker 0

他们只想快速地提出复杂的查询,迅速分析,然后为他们的用户产出完美的结果。

They just wanna, like, make complex queries very fast and, like, analyze it really fast, and they want perfect output for their their human users.

Speaker 0

对吧?

Right?

Speaker 0

所以你想为这种生物打造一个搜索引擎。

So you wanna build a search engine for that.

Speaker 0

那对于这种生物来说,什么才是关键呢?

So how do you what do you have what what matters for that type of creature?

Speaker 0

有很多因素要考虑。

Well, lots of things.

Speaker 0

首先,你需要一个能处理复杂查询的搜索引擎。

So first of all, you need a search engine that can ham handle complex queries.

Speaker 0

对吧?

Right?

Speaker 0

你绝对不希望这种生物得把复杂的查询需求简化成关键词,那样信息就全丢了。

Like, you do not want that creature to have to simplify its complex need for its user into simple keyword phrases because you're just losing information.

Speaker 0

你得有个既能理解语义、处理复杂查询,又能兼顾关键词搜索的系统,因为有时候你就是想直接搜,比如。

So you want want something that could actually semantically handle complex queries, but also handle keywords because sometimes you just literally want, hey.

Speaker 0

我有个复杂的化学式。

Like, I have this, like, complex chemical formula.

Speaker 0

我希望这个能直接整合到文档里。

Like, I want that to be part of the document.

Speaker 0

对吧?

Right?

Speaker 0

所以你需要一个工具,既能处理语义查询,也能处理关键词查询,把所有底层的控制选项都开放给智能体。

So you you want us you want a a tool that can handle both semantic queries, keyword queries, really just, like, expose all the fundamental toggles to the agent.

Speaker 0

毕竟我手头的智能体很有耐心,可以自己在这儿加个领域筛选,那儿加个关键词过滤,诸如此类。

Because all the agent I have, by the way, has the patience to like, you know, make a add a a domain filter here and a keyword filter there or like Yeah.

Speaker 0

这样搜,那样搜。

Search in this way, search in that way.

Speaker 0

所以你需要一个高度可控的搜索引擎。

So you wanna like have a very controllable search engine.

Speaker 0

就像用谷歌搜索时,你搜完一条,突然觉得不对劲。

You know, like, with with Google, like, you search something and then you're like, no.

Speaker 0

等等。

Wait.

Speaker 0

这可不是我想要的。

That's not what I want.

Speaker 0

然后你试着改几个关键词,结果还是找不到对的东西。

And then you try to change some keywords and it's like, it's just missing it.

Speaker 0

不是那种‘是的’那种感觉。

It's not like Yes.

Speaker 0

你觉得这个搜索功能够不够灵活、能不能自由调节?

Does it feel like very controllable, toggleable?

Speaker 1

是的。

Yes.

Speaker 0

但对智能代理来说,情况正好相反,因为它会一直搜索,直到找到目标结果。

You want the opposite for an agent because the agent is just gonna keep searching until it gets to its outcome.

Speaker 0

你不想让它试上成千上万次关键词搜索,最后还是找不到完整的信息。

And you don't you don't want it to have to make like a thousand, like 10,000 keyword queries and still never get to its comprehensive information.

Speaker 0

你希望它只要做几次搜索,就能直接获取全面的信息。

You want it to, like, make a few queries and get comprehensive information.

Speaker 0

总之,复杂的查询、可调节的模式,还有要能提供全面的结果。

Anyway, so complex queries, toggleable, also, like, comprehensive results.

Speaker 0

所以这种情况是,代理并不是只想获取十条结果或者十份信息。

So this is a thing where it's like, you don't an agent doesn't just want 10 results or 10 pieces of information.

Speaker 0

它想要的是全部。

It wants everything.

Speaker 0

想象一下,你是个投资者。

Because imagine you're an investor.

Speaker 0

其实不用想象,你就是个投资者。

You don't have to imagine that.

Speaker 0

如果你是个投资者,正在考察生物科技公司,那你一定希望掌握所有信息,因为你做的都是重大的资金决策,不能漏掉任何一点。

If you're an investor and you're looking at biotech companies, you want complete information because you're making very important monetary decisions, and you don't wanna miss anything.

Speaker 0

你绝对不想错失任何机会。

You don't you don't wanna have any FOMO.

Speaker 0

没错。

Right.

Speaker 0

比如,你可能会漏掉某个关键的初创公司,它对当前你正在评估的公司有正面或负面的影响,所以你希望你的代理能掌握每个相关主题的完整信息。

Like, any, like, you're missing some critical start up that exists that actually, like, reflects well or badly on the current one you're thinking about, And so you want your agent to have complete information about every topic.

Speaker 0

比如用Exa搜索时,你得到的不只是十条或一百条结果,而可能是上千条、上万条。

So, like, with with Exa, like, you could search something and then get not just, like, 10 results or a 100 results, but a thousand results or 10,000.

Speaker 0

越来越多的代理系统都需要这种能力。

And increasingly, agents are wanting this.

Speaker 0

你还希望延迟更低,因为代理的搜索速度比人类快得多。

You also want, like, lower latency because, like, agents search faster than humans.

Speaker 0

但与此同时,你也需要更高的延迟,因为有些应用场景根本不在乎延迟。

But at the same time, you want higher latency because certain applications don't care about latency at all.

Speaker 0

所以我觉得,为代理提供服务时,另一个关键点是极致的可定制性——因为我们服务的是各种各样的企业,它们的代理需求差异很大,有的需要极低延迟,有的需要极高延迟,有的甚至根本不在乎这些关系。

So I think another big thing with serving agents is, like, extreme customizability because, like, we're serving businesses, we're serving agents that are very different, somewhat super low latency, somewhat super high latency, or relationship doesn't matter to them.

Speaker 0

要形容人类和代理之间的区别有多大的话,我都能列出二十多种不同的方面,真的很难说清楚。

And so it's just a whole it's, like, hard to express how different I have, like, a list of, like, 20 different ways, like, humans and agents are different.

Speaker 0

当你从零开始专门为代理设计系统时,你会做出完全不同的架构决策。

And when you just build it from scratch for agents, you just make fundamentally different architectural decisions.

Speaker 1

所以,咱们再回头看看你提到的这一点,就是模型智能的提升如何改变了搜索的格局。

So maybe just to go back to this point you made on model intelligence improving and how that's kinda changed the game in search as well.

Speaker 1

我想跟你探讨一个想法,我相信你早就听过很多次了。

And I wanna pose this thought to you that I'm sure you've heard before.

Speaker 1

既然模型的能力越来越强,它其实能在一定程度上弥补或分担过去二十年谷歌在PageRank等用户信号上的积累,对吧?

But given the fact that model intelligence is, you know, getting better, it sort of can almost make up for or do some of the heavy lifting in this user signal, right, that Google has collected over twenty years for PageRank, etcetera.

Speaker 1

它甚至能帮我们跨越这个瓶颈,做得相当不错。

It can actually help get over that hump and do a pretty good job.

Speaker 1

所以我想问你,面对这种情况,你怎么看待计算、延迟和成本之间的权衡?

And so my question to you, I guess, in that is how do you think about this trade off of compute, latency, cost?

Speaker 1

对吧?

Right?

Speaker 1

这里面涉及各种权衡,你要用什么技术、怎么配置,就像你刚才说的,这简直是一场大规模的优化。

There's all these trade offs that have to happen in terms of what you're actually using to and, you know, to your point, you said it's like a big optimization exercise.

Speaker 1

那你具体是怎么决定该优先优化什么的?

Like, how do you think about what to optimize?

Speaker 1

我知道你们有不同的产品。

And I know you have different products.

Speaker 1

对吧?

Right?

Speaker 1

所以你的回答可能是,这得看我们具体推的是哪个产品,但也把这个因素考虑进去。

And so maybe your answer is like, well, depends on the product offering we're doing, but bring that into it as well.

Speaker 0

为AI代理构建搜索引擎,既容易又困难。

It's easier and harder to build a search engine for AI agents.

Speaker 0

所以我才这么说。

That's why I'll tell that.

Speaker 1

哦,有意思。

Oh, interesting.

Speaker 1

是的。

Yeah.

Speaker 1

请说。

Please.

Speaker 1

是的

Yes.

Speaker 0

我知道这挺有意思的。

I knew that's quite interesting.

Speaker 0

好的。

Okay.

Speaker 0

那为什么更容易呢?

So why is it easier?

Speaker 0

首先,你知道,谷歌拥有海量的人类点击数据。

Well well, first of all, like, this this whole click you know, Google has an insane amount of human click data.

Speaker 0

对。

Mhmm.

Speaker 0

但这些数据对服务智能代理来说没那么重要。

Just doesn't matter, like, that much serving agents.

Speaker 0

我几年前就说过这话,当时别人觉得我疯了。

I remember saying this, like, years ago, and people thought that was crazy.

Speaker 0

但结果证明他是对的。

But it turned out to be right.

Speaker 0

人类点击数据对人类来说特别有用,因为你想要推荐的是人们真正会点的搜索结果,这很直观。

Like, human click data is great for humans when you wanna find results that humans click on, which is obvious.

Speaker 0

对吧?

Right?

Speaker 0

如果你有海量的点击数据,就能拿来做训练,现在谷歌甚至能懂你没说清楚的意思。

Like, so if you get a huge amount of human click data, you could train on that, and now, you know, you Google can understand what you mean even when you don't even know what you mean.

Speaker 0

但对智能代理来说,点击数据带来的好处其实没那么大,顶多在排名信号上有点用。

However, agents, like, just don't they don't benefit that much from click I mean, maybe a little bit in terms of, like, the ranking signal.

Speaker 0

不过,代理知道人类觉得什么有价值,还是挺重要的。

It's also it's valuable for agents to know what humans think is valuable.

Speaker 0

但这只是很小的一部分,所以挺有意思的是,谷歌积累的这些点击数据,对代理其实没多大用,完全是另一回事了。

That's a very minor So it's interesting that, like, all that click data that Google has accumulated does just doesn't really matter for agents, and so it's a whole new ballgame.

Speaker 0

所以在这一点上,没什么优势可言。

So there's not much of an advantage there.

Speaker 0

还有其他一些因素,比如呢。

There are also other things like yeah.

Speaker 0

谷歌以前可能有几百人在做重排序的工作。

Like, Google probably had a you know, hundreds of people working on re ranking.

Speaker 0

以前重排序是个复杂的事,但有了大模型之后,你只要调用一个大模型就能做重排序,对吧。

Whereas, you know, because that was a complex thing before LLMs, but now with LLMs, you could have a re ranker that you just call an LLM, and like Right.

Speaker 0

一个人就能搞定。

You have one engineer work on it.

Speaker 0

现在当然我们不止一个工程师在做重排序,毕竟不能光靠调用大模型,还得训练自己的模型,让它更快、质量更高。

Now, obviously, we have more than one engineer working on re rankers at this point because you don't wanna just call an LM, you wanna train your own models and make them, you know, faster, higher quality.

Speaker 0

但没必要搞个几百人的团队。

But you don't need a team of hundreds.

Speaker 0

几个人就能做起来。

You could do it with, like, a couple people.

Speaker 0

那我们团队一直不到一百人,是怎么做出一个在各方面都比谷歌更强的搜索引擎的?

So, like, like, how are how have we, a team that, you know, has always been below a 100 people, been able to build a search engine that's better than Google in all sorts of ways?

Speaker 0

这是因为大语言模型解锁了新的技术手段。

Well, it's because, like, LLMs unlock the technology unlocks, like, new types of techniques.

Speaker 0

对。

Mhmm.

Speaker 0

而且现在做智能代理,也不需要像谷歌那样收集海量的点击数据。

And then also, like, because serving agents, like, you don't need all the click data and, like, yeah, data that Google has been collecting.

Speaker 0

所以这些原因让我们能用小团队做出一个非常出色的搜索引擎。

So those are some ways why it's easier to build a search engine and why we've been able to build a fantastic search engine with a small team.

Speaker 0

我觉得我们是个精干的小团队。

I think a small crack team.

Speaker 0

但这也更难。

It's also harder.

Speaker 0

更难吗?

Is it harder?

Speaker 0

这是因为现在对搜索引擎的要求越来越高了。

Well, it's because, like, the requirements for a search engine now are getting more and more intense.

Speaker 0

每天早上醒来,我们知道客户很喜欢我们,但还是不断有客户问:你们为什么就不能把搜索做到完美呢?

And so, like, you know, I wake up in the morning, and we have, like, you know, customers love us, but we still have customers being like, wait, why can't you be perfect at this search?

Speaker 0

那这个搜索呢?

Or what about this search?

Speaker 0

他们一直在推我们往前走,因为我们服务的是商业场景,需求越来越深,背后动辄就是上亿美元的投入。

Like, they're constantly pushing us towards the edge because we're serving business use cases that have like deeper and deeper needs, you know, billion dollar investments around the line.

Speaker 0

这个搜索必须做到完美。

Like, this has to be perfect.

Speaker 0

这其实很好,因为它正推动我们朝完美的搜索前进。

And that's great because it's pushing us towards perfect search.

Speaker 0

就像传统外科医生的准确率是99.9%就够了,但现在这些智能代理的外科医生,得达到99.9999%的可靠性。

And so, like, basically, like, if traditional surgeons had, like, 99.9% quality or or reliability, like, these these new surgeons for agents need ninety nine point nine nine ninety nine point nine nine nine nine.

Speaker 0

这太棒了,因为它正把我们推向我一直以来梦想的完美搜索。

And this is a great thing because it's just pushing us towards that dream of perfect search I've always been dreaming about.

Speaker 0

这跟大模型很像,比如Opus 4.6刚出来,大家都很满意,说它能覆盖99.9%的场景,可下一版一出,所有人又都想要那个新功能。

It's very similar to, like, LLMs, like, you know, Opus 4.6 comes out, everyone's really happy, this is working on 99.9% of use cases, and then when when the next one version comes out, everyone wants that thing.

Speaker 0

对吧?

Right?

Speaker 0

因为在这个新智能经济里,多出来的那几个九的可靠性太关键了。

Because the extra nines of quality are so important in this Yeah.

Speaker 0

新智能经济。

New agentic economy.

Speaker 0

搜索领域也有类似的情况。

And so you have a similar thing for search.

Speaker 0

所以,做搜索引擎容易,但要做一个完美的搜索系统就难多了。

So it's both easier to build a a search engine fast, but really hard to build a perfect search engine.

Speaker 1

是的。

Yeah.

Speaker 1

说起来挺有意思的。

You know, it's interesting.

Speaker 1

我们在过去几年里做行业调研时,有些人跟我们说,搜索正在变得越来越同质化。

When we were doing our diligence in the space, which, you know, has taken place over the last few years now, some people came to us with the opinion that search is just getting commoditized.

Speaker 1

我觉得,如果你去网上搜一些明明公开存在的信息,还是找不到所有问题的答案。

And I think we look at that and, you know, if you go out there and search for information we know is out there public, etcetera, you can't find the answers to everything still.

Speaker 1

所以说到搜索已经商品化了,你得先分清楚,到底是哪种搜索变得商品化了?

So the fact that it's commoditized, you know, you'd have to kinda divide up, oh, what type of search is commoditized?

Speaker 1

那我来问你一个问题吧。

So maybe I'll ask you that question.

Speaker 1

什么样的搜索依然特别难做?突破它的关键又是什么?

And then what is the type of search that's still really hard, and what is the key to unlocking that?

Speaker 1

是数据合作吗?

Is it data partnerships?

Speaker 1

还是技术上的突破?

Is it a technical breakthrough?

Speaker 1

就像你之前提到的,你觉得在完善搜索、推动搜索边界方面,真正的难点在哪里?

Like, how do you think about the edges, as you as you mentioned, in terms of the, you know, perfecting or pushing forward the frontier of of search?

Speaker 0

是的。

Yeah.

Speaker 0

我想问一下,‘商品化’到底是什么意思?

I guess, what does commoditize mean?

Speaker 0

意思是,随着时间推移,用哪个工具都无所谓了?

It means, like, over time, will the thing will it just not matter which tool you use?

Speaker 0

反正大家差不多,没啥区别。

Like, they're all kind of the same.

Speaker 0

对。

Mhmm.

Speaker 0

我觉得大语言模型比搜索工具更快地走向商品化。

I would argue that the LLMs are gonna get commoditized or are getting commoditized faster than searches.

Speaker 0

没错。

Mhmm.

Speaker 0

因为你根本没必要在 Excel 里每个单元格都跑一遍 Mythos。

And the reason is because you don't need to run, like, mythos over every cell in your Excel sheet Mhmm.

Speaker 0

找竞争对手的时候用不着这么复杂。

When you're trying to find competitors or something.

Speaker 0

其实大多数知识型工作并不需要最顶尖的模型。

Like, there are a lot like, most of knowledge work does not require the smartest model.

Speaker 0

你只要用一个足够大的开源模型就行,现在运行这些模型的基础设施也很成熟,成本很低。

You act like, you know, like, just an open source model that's big enough, you know, and now the infrastructure for running them is very good, like, it's pretty cheap.

Speaker 0

大部分知识型工作,直接复用开源模型就够了。

You Like, could just reuse open source models for most of knowledge work.

Speaker 0

当然,那些特别强大的语言模型也不是没用,它们在推动科学发现、数学研究,或者帮你找代码里的bug这类任务上,价值还是非常大的。

Not that the the crazy smart LMs don't they they do have a a a super amount of value in terms of, like, inventing new science and and I I and and math and and and in certain cases, you want, like, to, you know, find any bugs in your code or something like that.

Speaker 0

但越来越明显的是,如果把知识型工作看作一圈圈由易到难的任务,

But, like, increasingly, like, I would say, like, if you think of knowledge work, like, the different tasks you might do as, like, concentric circles of difficulty Mhmm.

Speaker 0

现在市面上现成的模型,已经能覆盖其中绝大部分需求了。

A huge amount of that service area is covered by, like, off the shelf models you get right now.

Speaker 1

是的。

Yeah.

Speaker 1

说得很有道理。

Very fair.

Speaker 0

是的

Yeah.

Speaker 0

没错

Right.

Speaker 0

但另一方面,比如你在给Excel表格里的每个单元格补充竞争对手信息或潜在招聘对象时,搜索质量每提升一点都特别关键。

So but, like, on the other hand, like search, like, when you are trying to, you know, enrich every cell in your Excel sheet with competitors or or people you're trying to recruit, then, like, every extra nine of quality in search really matters.

Speaker 0

对

Mhmm.

Speaker 0

我觉得很多知识型工作本质上是搜索问题,而不仅仅是智能问题。

It's basically, I I'd argue that a lot of knowledge work is actually a search problem, not only an intelligence problem.

Speaker 0

对

Mhmm.

Speaker 0

那有哪些搜索效果不好的例子呢?

And and so, yeah, I mean, what are some examples where search is not good?

Speaker 0

我觉得公司和人员搜索是最容易看出来的例子。

I do think company and people search is the is the most, like, easy to see Yep.

Speaker 0

而且对人们来说最有价值。

And just most value to people.

Speaker 0

世界上几乎每家公司都需要寻找潜在客户,或者寻找要招聘的人才。

Like, every company in the world has to search over companies to sell to, or almost every company in the world has to search for companies to sell to and people to hire.

Speaker 0

没错。

Right.

Speaker 0

你可以想想,找到潜在客户或招聘人才这个问题是不是已经解决了。

You could ask yourself if, like, finding companies to sell to or finding people to hire is a solved problem.

Speaker 0

我觉得每家公司都会说,还没解决。

I think every company would say no, it's not.

Speaker 0

说得好。

Good point.

Speaker 0

所以人们才会不断换工具,试这个试那个,就是因为咱们手头的信息根本不够全面,没法覆盖所有想接触的人或公司。

That's why people are constantly, you know, switching tools, like trying out new tools, just because, like, we just don't have comprehensive information over all the people or companies we want.

Speaker 0

这真是个很好的例子。

So that's a really good example.

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Speaker 0

Exa 正在深度聚焦于市场情报这一块。

That's something Exa's leaning very deeply into, like go to market intelligence.

Speaker 0

因为我们非常重视这一点。

Because we we care a lot about it.

Speaker 0

这真的让人很兴奋。

It's very exciting.

Speaker 0

而且在公司内部用起来也非常实用。

It's also very useful to use internally.

Speaker 0

我们既要寻找潜在客户,也要招聘人才。

We we have companies to sell to, and we have people to hire.

Speaker 0

所以能和它交流真的特别好。

So it's been great to talk to it

Speaker 1

关于如何更好地利用这一点,其实有一些想法。

around getting But, this with some

Speaker 0

没错,这就是一个很好的例子。

yeah, that's an example.

Speaker 0

我觉得你只是想要全面的,就是所有可能跟你有关联、又相关的人。

I think you just want comprehensive like, you you just want all all the all the people that that are that could be connected to you that are that are relevant.

Speaker 0

顺便说一句,这其实特别美好。

And that by the way, it's a very beautiful thing.

Speaker 0

没错。

Like Yeah.

Speaker 0

你没问,但我认为搜索的一个美妙之处在于,世界上很多重要问题,本质上都是披着不同外衣的搜索问题。

You didn't ask this, but I think one beautiful thing about search is that a lot of important problems in the world are actually search problems dressed up in a different way.

Speaker 1

再详细说说。

Say more.

Speaker 1

举个例子?

What's the example?

Speaker 0

对。

Right.

Speaker 0

好吧。

Okay.

Speaker 0

政治极化。

Political polarization.

Speaker 0

我认为这本质上是个信息检索问题。

I would argue that's a search problem.

Speaker 0

因为很多人都想理解这个世界,但接收到的信息却常常带有误导,甚至 outright 错误。

Because there are people out there who wanna everyone wants to understand the world, or most people wanna understand the world, but they're getting fed information that's just, like, you know, misleading in some way or or straight up wrong.

Speaker 0

如果每个人都能接触到准确、可控且全面的信息,大多数理性的人自然会保持理性。

And if if everyone had, like, information that was accurate and, like, controllable and, like, comprehensive, I think most reasonable people would be reasonable.

Speaker 0

我觉得确实如此。

And I think Yeah.

Speaker 0

因为现在的信息环境太混乱、太分裂了,让本该理性的人变得不理性。

Because our information environment is so chaotic, it's so polarized, it's causing reasonable people to be unreasonable.

Speaker 0

顺便说一句,我也在其中。

By way, I'm part of this.

Speaker 0

我肯定在很多政治问题上持有错误的观点,因为我的信息并不完整。

Like, I'm sure I have incorrect beliefs on all sorts of political things because my information is not perfect.

Speaker 0

这真是我想解决的问题。

It's something I really wanna solve.

Speaker 0

孤独也是一种信息缺失的问题。

Loneliness is a search problem.

Speaker 0

真奇怪。

Weird.

Speaker 0

没人觉得孤独。

No one thinks it's lonely.

Speaker 1

再说详细点。

Say more.

Speaker 1

对。

Yeah.

Speaker 0

在现代社会里,很多人其实都感到孤独。

A lot of people are feeling lonely in in modern society.

Speaker 0

这是因为他们找不到可以一起相处、建立关系的人。

Well, it's because they're not finding why they're not finding people to hang out with or to be in relationships with.

Speaker 0

对吧?

Right?

Speaker 0

是的。

Yeah.

Speaker 0

所以啊,孤独确实是个寻找问题,尤其是在城市生活里,很难找到志同道合、能建立联系的人。

And so, like, yeah, lonely is a search problem, and and it's in in especially in a city life, like, it's hard to find other people with similar interests or who might bond with.

Speaker 0

如果有完美的搜索引擎,再加上人们愿意分享的信息,就能更容易找到这样的人。

And this is like, you know, with a perfect search engine, with whatever information people are willing to share, it would help to find other people.

Speaker 0

比如说,我对飞行汽车有很多疯狂的想法。

So for example, I have a lot of crazy ideas about flying cars.

Speaker 0

我真的很想要飞行汽车。

I really want flying cars.

Speaker 0

我讨厌路上的汽车。

I hate cars on the road.

Speaker 0

我真希望能找到一群讨论飞行汽车的人。

I would love to, like, go to a a group of people talking about flying cars.

Speaker 0

我肯定能跟那些人成为好朋友。

I'm sure I would be great friends with those people.

Speaker 0

我总不能直接搜一下,找找旧金山所有喜欢飞行汽车的人吧。

I can't just be like, find me all the flying car enthusiasts in in San Francisco.

Speaker 0

我真希望能有办法做到这一点。

I would love to attempt to be able to do that.

Speaker 0

明白了。

Okay.

Speaker 0

然后这就回到你之前问的问题了,到底是什么让这种差异变得可能?

And then and then and this gets in your earlier part of your question, was like, what what allows for this differentiation?

Speaker 0

这个问题的答案其实挺长的,关于‘不’这个部分。

So I it's a long answer to how No.

Speaker 0

我太喜欢这个观点了。

I love it.

Speaker 0

你开始能意识到,搜索其实是个更大的问题,但很多人还没意识到这一点。

You can start to see that search is like a bigger thing that people don't Yeah.

Speaker 0

你想啊,搜索就像1998年那样,看到一个文本框,输入几个关键词,出来几条结果。

Think of search as like, you know, 1998, you see a text box, you type in a a few keywords, you get a few things.

Speaker 0

那时候才叫搜索。

Like, that was search.

Speaker 0

不是的。

No.

Speaker 0

现在的搜索范围要广得多。

Like, search is way broader.

Speaker 0

搜索其实是把整个人类协调起来,围绕我们想做的任何事情。

Search is coordinating the human species around anything we're trying to do.

Speaker 0

那搜索怎么才能不再变得像日用品一样普通呢?

How does search become less and less commodity?

Speaker 0

归根结底,还是得靠出色的检索能力和高质量的数据。

Well, it's it's always it's always about really good retrieval and really good data.

Speaker 0

如果你在这两方面都做到极致——拥有全部数据,同时具备最完美的检索能力,那才是完美的搜索。

So if you if you do perfectly on both those things, you have all the data and you have all the the best possible retrieval, that that that is perfect search.

Speaker 0

所以它既要收集整个网络的数据,也要收集那些不在网上的信息,再训练出超强的模型来搜索这些内容。

And so it is, like, both accumulating all the web's data, you know, accumulating data that's not on the web, and then training extremely powerful models to search over it.

Speaker 0

从五年前开始,Exa在工程上就一直聚焦在这两件事上:索引和检索。

Those are those have always been the two like, index and retrieval have always been the two pushes at Exa on the engineering side since five years ago.

Speaker 1

你能再多说说数据这块吗?

Can you say more about the data element?

Speaker 1

当然,不用透露什么机密,但确实感觉网络的某些部分正变得越来越封闭。

And, you know, obviously, no need to share any secret sauce there, but it it does feel like the web is getting increasingly closed to some extent, parts of web.

Speaker 1

对吧?

Right?

Speaker 1

很多数据提供方都很担心,怕被海量请求压垮。

But there's a lot of fear out there from data providers on, oh, we don't wanna be stack overflowed.

Speaker 1

对吧?

Right?

Speaker 1

尤其是如果你的商业模式依赖的是用户访问你的网站时展示的广告曝光量。

Especially if your business model is around impressions you serve to humans visiting your site.

Speaker 1

我觉得,这种担忧在这些商业模式中是最强烈的。

I think the fear is is the greatest among those business models.

Speaker 1

你如何看待与数据提供方之间的这种互动?如何在确保实现完美搜索的同时,与那些可能越来越封闭的数据提供方合作?

How do you think about just sort of that interplay with data providers and making sure you can get to the path of per perfect search, but, you know, work with these data providers that are maybe becoming more closed?

Speaker 0

是的。

Yeah.

Speaker 0

我希望理想的情况是,搜索能做到极致,同时每个人都有动力去创造更出色的内容,甚至比以前更积极。

So I wanna get to the ideal world where you have perfect search and then every everyone's incentivized to create amazing content, even more so than before.

Speaker 0

我觉得这里其实有个机会,我可以谈谈如何建立一个系统,让内容提供方的收入能增加。

I actually think there's an opportunity here, and I'll talk about how, to create a system where, like, content providers are making more revenue Mhmm.

Speaker 0

因为他们参与了这个庞大的智能代理经济。

Because they are participating in this massive agent economy.

Speaker 0

没错。

Yep.

Speaker 0

对吧?

Right?

Speaker 0

所以我喜欢从第一性原理出发来思考,这里的根本点在于,智能代理经济将会非常庞大。

So the way like, I I like to think from first principles, you know, the first principles idea here is that the agentic economy is gonna be huge.

Speaker 0

说白了,我们每个人都会拥有代理,这些代理都会参与其中。

Like, basically, like, we're all gonna have agents, so those agents are gonna be participating.

Speaker 0

你可以想象,这就像一个代理经济与赛博空间的结合,它们本质上在进行各种商业活动。

You can imagine it's like agentic economy and cyberspace, where basically they're doing, like, commerce.

Speaker 0

它们会阅读信息。

They're, like, reading information.

Speaker 0

我们平时在互联网上做的所有事,它们都会做,而且规模大上千倍。

They're it's like everything we do on the Internet, they're doing, but, like, a a thousand times bigger.

Speaker 0

对吧?

Right?

Speaker 0

所以这个代理经济里蕴含着巨大的价值,也就是钱。

So there's a massive amount of of value in this agent economy, meaning money.

Speaker 0

既然有这么大的价值,与其让几百亿美元都流进一家公司,为什么不考虑每年让一家公司拿500亿美元,剩下的1500亿美元分给所有内容提供者呢?

And and so if there's so much value, like, instead of, like, you you know, hundreds of billions of dollars going to one company, what if, you know, $50,000,000,000 a year went to one company, and the other 150,000,000,000 went to all the content providers.

Speaker 0

对吧?

Right?

Speaker 0

这种新型智能代理经济其实有更多方式,能让内容提供者分到更多价值。

Like, there's ways to distribute the value in this new agent economy that are more favorable towards providers of content.

Speaker 0

这正是我设想的路径——虽然不会是两千亿,但每年一万亿美金是完全有可能的,对吧?

And, like, this is kinda how I and by way, won't be 200, but it'll be a trillion dollars a year of Right.

Speaker 0

没错,完全就是这样。

So there there's Totally.

Speaker 0

如果我们能搞清楚这套机制,每个人都有机会大有作为。

If we could figure this out well, like, there's opportunity for everyone to to just, like, do amazingly.

Speaker 1

你刚才提到的那些应用场景,我都特别喜欢。

I loved all the use cases you talked about.

Speaker 1

这关系到市场推广的问题。

There's go to market.

Speaker 1

对吧?

Right?

Speaker 1

还有一点,我可以归到孤独感这一类,就是找到能真正连接的人。

There's also the you know, I'll put it in the loneliness bucket, but finding people you can connect with.

Speaker 1

你没提到但我想稍微停一下的是编程。

One that you didn't talk about that I just wanna pause on really quickly is coding.

Speaker 1

你能再多说说,为什么网页搜索能让编程类智能体在这个场景下更强大吗?为什么Exa特别适合编程这个用途?

Can you share more about why web search makes coding agents more powerful for this use case in particular and why Exa is such a perfect fit for the coding use case?

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

当然。

For sure.

Speaker 0

每个智能体在某些时候都像人一样。

So every agent at some point agents are like humans.

Speaker 0

不管是谁写代码,总会需要去查资料。

Like, at any point when you're coding or when humans used to code, you would have to look up information.

Speaker 0

对吧?

Right?

Speaker 0

因为你需要最新的技术文档,或者去博客找点灵感。

Because you want, like, the most recent technical documentation, or you might look at a blog for inspiration.

Speaker 0

所以智能代理也是一样的。

And so agents are very similar.

Speaker 0

尤其是它们特别需要最新鲜的信息,确保写出来的每一行代码都不会有严重错误。

In particular, they really want the freshest information so that every every line of code they write does not have some critical error.

Speaker 0

特别是对于编程代理来说,风险太高了,每提升一点质量都至关重要。

And, you know, especially with coding agents, like, the stakes are so high that, again, every every extra nine of quality matters.

Speaker 0

现在的编程代理确实很聪明,但在信息检索质量上,它们还停留在上世纪初的水平,搜索能力太落后了。

So these coding agents are very intelligent right now, but in terms of retrieval quality, they've been in the dark ages, or the dark ages of, like, the early two thousands in terms of search quality.

Speaker 0

但搜索技术在编程领域完全可以做得更好。

But, like, search can be way better over coding it.

Speaker 0

我们说的都是技术文档、SDK这些,简直再合适不过了。

You know, we're we're talking technical documentation, we're talking SDKs, just like as like, perfect.

Speaker 0

对代码库的检索要做到完美。

Perfect retrieval over the sinks.

Speaker 0

这正是我们的目标。

That was our goal.

Speaker 0

我们还没做到完美,但在检索各类代码相关资料方面,已经非常出色了。

And so we're not yet perfect, but we're extremely good at search over any sort of coding material.

Speaker 0

所以,没错。

And so, yeah.

Speaker 0

当很多编程代理尝试使用我们时,比如Cognition,我们之前提到过,现在他们已经在用Devin了。测试结果显示,我们的系统让Devin变得强大得多,准确率大幅提升,错误也少了很多——这太关键了,而且这种趋势还会持续下去。

So, you know, when, you know, a bunch of coding agents try us, like Cognition, for example, We've talked about tried us, like, we powered Devin now, and they've just found when they tested it that it just makes Devin way better, way more accurate, make way fewer mistakes, which really matters, and this will just continue.

Speaker 0

顺便说一句,你也可以把编程代理看作是那种什么都想自己搞定的助手。

By the way, like, you can also think about coding agents as just like like, every agent is is gonna wanna do everything.

Speaker 0

所以它要做的不只是检索代码。

And so it's not just searching over code.

Speaker 0

它最终还得能获取全球最新信息,时刻掌握新闻动态,因为到时候,这个编程代理就会真正成为你的专属助手。

It's also at some point searching over the world's information, just being up to date with the news because, like, if you the coding agent will will become your agent.

Speaker 0

我觉得编程助手和通用助手最终会融合在一起。

It's like, think coding agents and and just general agents are gonna, like, merge.

Speaker 0

对。

Yep.

Speaker 0

这是一个挺有意思的趋势。

And so that's an interesting trend.

Speaker 0

不过呢。

But yeah.

Speaker 1

没错。

Right.

Speaker 1

不对。

No.

Speaker 1

我的意思是,Codex 明显不是给开发者用的。

I mean, it's clearly Codex is not for for developers.

Speaker 1

对吧?

Right?

Speaker 1

这就像是把所有功能都整合到一个应用里的那种趋势。

It's sort of like the everything app to to that point.

Speaker 1

我想提一下这个,因为它现在在推特上到处都是,我觉得跟Exa可能有某种关联。

I wanna bring in mostly because it's in the it's all over Twitter right now, and I think it might be an interesting tie to Exa.

Speaker 1

这其实牵扯到一个话题,就是代币上限和代币经济。

And that's sort of this topic of token maxing, tokenomics.

Speaker 1

你看,Uber都开始说他们花的钱太多了。

Just the fact that, you know, Uber is talking about how they're spending too much.

Speaker 1

ServiceNow今年的预算早就用光了。

ServiceNow hit their budget for the year already.

Speaker 1

我记得微软还提到要取消他们的四重代码授权。

You know, I think Microsoft talked about pulling their quad code licenses.

Speaker 0

走向代币末日。

To tokenpocalypse.

Speaker 1

代币末日。

Tokenpocalypse.

Speaker 1

是的

Yeah.

Speaker 1

好的

Okay.

Speaker 1

就这样了

There we go.

Speaker 1

没错

Yeah.

Speaker 1

对,就是这样

There and yeah.

Speaker 1

正是如此

Exactly.

Speaker 1

换个更贴切的词

A better word for it.

Speaker 1

不过我们以前聊过这个了

But we we've talked about this before.

Speaker 1

但从你如何看待搜索如何让令牌使用更高效、更节省的角度来说,能再深入分享一下吗?

But in terms of how you think about search actually making token consumption more effective and efficient, can you share more perspective on that?

Speaker 1

如果可以的话,你在这一块看到哪些实际成果了吗?

And to the extent you can, like, are results that you're seeing on that front?

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

当然可以。

Sure.

Speaker 0

检索其实能缓解令牌危机,因为我们没必要每次处理都动用超大模型。

So, like, retrieval can help solve the token apocalypse because, like, we should not be using gigantic models for every test.

Speaker 0

现在越来越多的人也开始意识到这一点。

We should be using like, and people are starting to realize this.

Speaker 0

应该用不同规模的模型组合,大的模型负责决策,然后把任务分配给小模型去执行。

Like, you should use a family of models of different sizes, the big model decides what to do, and it dishes out commands to the small models.

Speaker 0

如果这些小模型能用上检索,它们的准确性和可靠性会高得多。

And those small models can be way more accurate and reliable if they're using retrieval.

Speaker 0

检索能让小模型表现得像大模型一样。

So retrieval helps small models act like big models.

Speaker 0

对。

Mhmm.

Speaker 0

这相当于一种低成本的解决方案。

It's kinda like in a cheap way.

Speaker 0

我们帮客户节省了大量令牌,因为他们可以用更小的模型配合检索功能。

And so we do save our customers a huge amount of tokens because they could use smaller models and use retrieval.

Speaker 0

我们非常重视这一点,也投入了很多资源。

They could also we we have all we we care a lot about this.

Speaker 0

我们投入了大量研究,专门优化如何从文档中精准提取最相关的信息,让模型不必消耗过多令牌——毕竟,任何多余的输入令牌都会显著增加成本。

So we have, like we've put a lot of research effort into how to, you know, extract only the most relevant information from documents so that these models can just, like, not have to consume too much tokens because, like, a lot of you know, any sort of input tokens can dramatically increase spend.

Speaker 0

相比其他供应商,我们能帮客户节省大约二十倍的成本。

So we could, like, we could save, like, 20 x on cost for customers compared to other providers Mhmm.

Speaker 0

通过高效地筛选,确定代理到底该从网上获取哪些信息。

By, like, being very efficient in, what information does the from the web does the agent actually see.

Speaker 0

但总的来说,小模型加上检索机制效率高得多。

But, yeah, in general, smaller models using retrieval is much more efficient.

Speaker 0

安德烈·卡弗里有条推文提到这个,我老在推特上说安德烈·卡弗里。

And, like, Andre Carverthee had a tweet about I keep mentioning Andre Carverthee on Twitter.

Speaker 0

我不确定。

Don't know.

Speaker 0

是的。

Yeah.

Speaker 1

我知道。

I know.

Speaker 1

我们都懂。

We all do.

Speaker 1

对。

Yeah.

Speaker 0

他很棒。

He's great.

Speaker 0

几年前他发过一条推文,说趋势是朝向更小的、原始智能模块搭配工具的方向发展。

He he had a tweet about this a couple I think a couple years ago where it was like the the trend is towards, like, small smaller raw intelligence modules using tools.

Speaker 0

这个趋势确实很重要。

And that trend will like, that's an important trend.

Speaker 0

因为模型的成本主要取决于参数数量,这直接决定了推理开销。

Because, like, you have, you know, you have a limited like, the cost of the model is determined by the number of weights that that, you know, determines the cost of inference.

Speaker 0

如果你把参数都用在存储无关信息上,比如法国的首都是哪里,或者你随便读过的一篇博客,那其实是在浪费参数。

And and if those weights are if you're wasting those weights on, like, all sorts of information about the world, like the capital of France, or, you know, this random blog that you read, like, you're just wasting tokens sorry, you're wasting weights.

Speaker 0

这些参数应该专注在智能处理上。

Those weights should be focused only on, like, intelligent processing.

Speaker 0

你完全有可能做出参数少于十亿、甚至只有十亿级别的模型,它们极其聪明,但对世界一无所知。

And you could you could probably get to models that are, like, 1,000,000,000, even less than a billion parameters that are extremely hyper intelligent and completely unknowledgeable.

Speaker 0

对,没错。

Like, they Yeah.

Speaker 0

这就像是爱因斯坦,根本没亲眼见过这个世界。

It's like Einstein, like, who never saw the world.

Speaker 0

你可以这么理解。

That's kinda, like, the way to think about it.

Speaker 0

然后它会使用一些成本很低、效率很高的工具。

And then it uses tools that are very cheap and and efficient.

Speaker 0

这样会形成一个高效得多的模式,有助于缓解当前的算力短缺问题,对吧。

And that that that's a much more efficient world that will help solve this, like, this compute shortage Mhmm.

Speaker 0

这个问题影响着每一个人。

That that is affecting everybody.

Speaker 1

你觉得这是不是一种一时的激进观点?你认为这种现实会在2026年下半年开始出现吗?

Do you think this is more of like a hot take moment, but do you think that reality will start to take place second half of twenty twenty six?

Speaker 1

因为现在我们正处于一个阶段,大家都在用最新、最大的模型,而正如你所说,可能是在过度投入。

Or because right now, we're in this phase where everyone's playing with the biggest best model that just arrived, and to your point, probably overspending.

Speaker 1

那你觉得这种转变什么时候才会真正到来?

So when do you think this reality kinda sets in?

Speaker 0

我的意思是,变化确实已经开始出现了。

I mean, reality is definitely starting.

Speaker 0

我没法给出确切数据,但趋势已经无处不在了。

I don't have the exact it's like trends are everywhere.

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

什么时候才会变得明显呢?

When does it become noticeable?

Speaker 0

没错。

Yeah.

Speaker 0

我觉得到2026年底,就会非常明显了。

I I would say by end of twenty twenty six, it's very noticeable.

Speaker 0

哇。

Wow.

Speaker 1

好的。

Okay.

Speaker 1

对。

Yeah.

Speaker 1

其实是个挺有争议的观点。

Of a hot take, actually.

Speaker 1

你刚才提到你们做的研究工作。

So you talked about doing just the research that you're doing.

Speaker 1

我觉得Exa本质上更像一个研究实验室,而不是别人常说的应用层公司或者基础设施公司,对吧?

And, you know, I think Exa, you sort of famously structured as more of a research lab, honestly, than, you know, what people are calling app application layer companies, infrastructure companies.

Speaker 1

没错。

Right?

Speaker 1

这本质上是一个专注于搜索的研究实验室。

You know, this is sort of a research lab focused on search.

Speaker 1

从这个角度出发,我们最兴奋的一点,就是你们正在做的这些前沿工作。

And coming out of that, one of the things that we were most excited about, frankly, is just the exciting cutting edge work that you guys are doing.

Speaker 1

其中一个方向是搜索在强化学习中的应用,这里面有不少效率上的提升空间等等。

One of those things was actually search as it pertains to RL, and there's a lot of efficiencies there, etcetera.

Speaker 1

我想特别提一下,因为这个发现挺有意思的。

I wanted to just flag that because it was an interesting finding.

Speaker 1

我觉得你们用的是 Tinker。

I think you use Tinker.

Speaker 1

所以给 Thinking Machines 点个赞。

So shout out to Thinking Machines.

Speaker 1

不过你能不能再多讲讲,你们在那边发现了什么,还有你们觉得哪些研究方向特别重要。

But say more about what you guys are finding there and and also just sort of what research directions you guys think about as being important.

Speaker 0

对。

Yeah.

Speaker 0

从宏观上看,训练大语言模型的很多核心思路,同样适用于训练搜索模型。

It's a at a high level, like, lot of the the big ideas in training LMs apply equally well to training search models.

Speaker 0

比如,我们会对嵌入模型进行预训练。

So for example, like, we do pre training of embedding models.

Speaker 0

我们还会对嵌入模型进行后训练。

We do post training of embedding models.

Speaker 0

我们还会对搜索工具进行强化学习。

We do RL on on, like, search tools.

Speaker 0

对吧?

Right?

Speaker 0

很多在大语言模型上有效的方法,在检索系统里也同样适用,这点挺有意思的,但很少有人提到。

So, like, a lot of these things that are working in LLMs work in retrieval too, which is kind of interesting, and you don't hear a lot of people talking about.

Speaker 0

所以,在那篇关于强化学习的博客里,我们其实尝试了让很多人用强化学习来优化搜索工具,但很少看到有人系统地比较不同的搜索工具。

So, yeah, in that RL blog post, we just we just basically try like, lot of people RL on a search tool, but we haven't seen as much many studies, like, testing different search tools that you

Speaker 1

你用的是哪个。

are on.

Speaker 1

没错。

Right.

Speaker 0

所以我们直接拿SERP做强化学习,比如谷歌封装版和Exa,结果发现用Exa的效果好得多。

And so we simply RL ed on SERP, so, like, Google wrapping versus versus Exa, and found that, you know, RL ing on Exa does way better.

Speaker 0

它不仅调用次数更少,效率更高,性能还更好。

Like, it both, like, uses fewer calls, so it's more efficient, and then it's, like, higher performance.

Speaker 0

这其实很合理,因为Exa本来就是为智能代理设计的,能支持更复杂的查询——只要你真正捕捉到用户的真实需求,而不是像传统搜索引擎那样,非得把需求压缩成简短的关键词。

And this makes sense because, again, like, Exa was designed for agents to use, and so, like, it just it just allows agents to make more complex queries, like, if you really, like, capture what they actually want, as opposed to having, like, to compress what they want into, like, shorter phrases that are more for traditional search engines.

Speaker 0

这篇博客挺有意思的,也确实很有启发性。

So that that was a cool blog post to explore, and think it was really helpful for that.

Speaker 0

总的来说,我们的研究遵循的是那个‘苦涩的教训’——在很多方向上都靠规模效应取胜。

In general, our research is, like, the bitter lesson, so just, like, scaling laws in lots of different directions.

Speaker 0

我之前提到的那些,比如微调、预训练、强化学习,我们其实一直在低调地做,很少被人注意到。

Some of the ones I mentioned, post training, pre training, RL, we've been pretty under the radar.

Speaker 0

我觉得很多人根本不知道我们做了多少研究。

Like, I don't think people don't realize how much research we're doing.

Speaker 0

当然,我们不是所有成果都会公开。

We don't publish all of it, obviously.

Speaker 0

我们公开的确实不多,但在搜索领域,我们的工作量其实很大,只是大家都没意识到。

We don't publish much of it, but there is a lot to go in search, I and I don't think people realize that.

Speaker 0

而且我觉得我们之所以明白,是因为我们一直对此着迷。

And I think we realize it because we've just been obsessed with it, one.

Speaker 0

我们简直疯狂到极致,差距已经拉得太大了。

We're gonna crazy enough, like, that's just as far apart.

Speaker 0

但更重要的是,我们之所以走到这一步,是因为我们的商业模式和服务对象。

But then also, I think the biggest thing is actually we're in because of our business model and who we serve Mhmm.

Speaker 0

我们没有服务二十亿个差不多的消费者,也就是二十亿个普通人。

We've just been pushed in all these crazy directions because we're not serving 2,000,000,000 consumers who are kind of all the same, like 2,000,000,000 humans.

Speaker 0

我们服务的是五千多家企业,它们正把我们推向各种意想不到的方向。

We're serving, you know, now, you know, over 5,000 businesses that are pushing us in all these crazy directions.

Speaker 0

没错。

Right.

Speaker 0

每天都在想,为什么这个不能为公司或用户做得更好?

Just like every day, it's like, why can't this be higher quality over companies or people?

Speaker 0

为什么这个不能更快一点?

Like, why can't this be faster?

Speaker 0

为什么信息提取的质量不能更高呢?

Like, why can't the information extraction be even higher quality?

Speaker 0

所以我们被逼着往各种奇怪的方向探索,这也正是我们研究这么多方向的原因。

And so, we're being pushed in all these crazy ways, and that's why we're exploring all these research directions.

Speaker 0

需求总是驱动着方向。

Like, always follows need.

Speaker 0

是的。

Yeah.

Speaker 0

对。

Right.

Speaker 0

所以我们在Exa面临的需求多到离谱,必须不断改进,这就是我们做这么多疯狂研究的原因。

And so we have insane amounts of needs at Exa to do better, and so that's why we do all this crazy research.

Speaker 1

对。

Yeah.

Speaker 1

不对。

No.

Speaker 1

这说得通。

That makes sense.

Speaker 1

所以,跟这个相关的是,我想问问你对基准测试和渐进优化怎么看。

So I guess kind of tied to this is I wanted to ask you about how you think about benchmarks and hill climbing.

Speaker 1

是的。

Yeah.

Speaker 1

我这么说有点开玩笑的意思,但我们注意到,尤其是在你们这个领域的人,以及其他领域的人当中。

And I'll say this sort of tongue in cheek, but we've noticed that especially maybe among folks in your space, but also in other spaces.

Speaker 1

对吧?

Right?

Speaker 1

好像大家都拼命刷高基准分数,不管你怎么叫它。

There seems to be like benchmark maxing or whatever you wanna call it.

Speaker 1

当然也不奇怪,每个人都在自己的基准测试里排第一。

And and, know, of course, no to no surprise, everyone is always at the top of their own benchmarks.

Speaker 0

是的。

Yeah.

Speaker 0

这说明肯定哪里不对劲。

That's how you know it's not some something's wrong.

Speaker 0

这就是关键所在。

That's how you know.

Speaker 1

对。

Yeah.

Speaker 1

没错。

Exactly.

Speaker 1

而且你显然一直在执着地追求真实情况。

So and and obviously, you have this relentless pursuit of ground truth.

Speaker 1

没错。

Mhmm.

Speaker 1

还有就是,你一直注重自我提升。

And and also, you you know, self improvement.

Speaker 1

对吧?

Right?

Speaker 1

我觉得,你本人也最先承认,嘿。

I think, like, you're the first to admit, hey.

Speaker 1

这些是我们还能改进的地方。

Here are the areas we could be better on.

Speaker 1

我们一直在持续不断地努力提升。

We're trying to improve on a, like, continuous basis.

Speaker 1

但你内心是怎么看待哪些指标才是关键的呢?

But how do you internally think about what benchmarks matter?

Speaker 1

对你们来说,什么是真正的基准?比如,哪些方面我们确实进步了,哪些方面反而退步了?

What is ground truth for you guys in terms of like, hey, we're actually better on this front, but worse on this front?

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

不是的。

No.

Speaker 0

评估指标在检索方面已经完全达到上限了。

A 100% the the the evals have been bench maxed in retrieval.

Speaker 0

检索的评估项目其实没几个。

There aren't too many evals in retrievals.

Speaker 0

这是个问题。

That's one problem.

Speaker 0

确实没多少。

There's aren't that many Sure.

Speaker 0

第三方的检索评估指标都已经被刷到满分了,但它们根本不能真实反映智能体搜索的需求。

Third party retrieval evals, and they've been, like, bench maxed, and they're and they're not really actually good representations of agentic search.

Speaker 0

对。

Mhmm.

Speaker 0

完全没错。

Totally.

Speaker 0

智能体真正需要的是什么。

Like, what what agents actually need.

Speaker 0

所以整个行业都存在一个问题,客户根本没法分辨什么是真的,这真让人遗憾。

And so it it is a problem in in the industry where, like, customers can't really know what is true, which is sad.

Speaker 0

这也说明了我们需要一个真正出色的搜索引擎,来帮我们分辨真假信息。

It also demonstrates the need for a really good search engine to distinguish what is true.

Speaker 0

对。

Yeah.

Speaker 0

这不过是另一个例子罢了。

It's just another example.

Speaker 0

但说实话,对客户来说,真正的标准其实是他们自己做的A/B测试。

But yeah, I mean, the ground truth for customers is their own AB test.

Speaker 0

当他们直接拿我们和其他供应商,在自己的实际场景里做对比测试时,如果数据量足够,那才是最靠谱的。

And so when we do a like, right, like, literally they are testing us the versus other providers on on their use case, and if they have enough data to do AB tests, that's the best.

Speaker 0

很多时候,他们会自己设计一套评估标准。

If they have their there's something often they make their own eval.

Speaker 0

所以,成熟的客户会自己设计评估体系,特别专业的客户会做A/B测试,而那些只想找个简单方案的,可能就直接看网上公开的评估报告了。

So so sophisticated customers will make their own eval, super sophisticated customers will run AB tests, and then, like, customers who just want something might just, like, look at evals that are published online.

Speaker 0

但对于那些成熟的客户来说,当他们测试我们时,谁真正领先就变得清晰多了。

But certainly for the sophisticated customers, when they test us, it becomes a lot clearer who who's who's, like, on on the top.

Speaker 0

不过,我们确实希望改善这个生态体系。

But, yeah, I I I we wanna improve this ecosystem.

Speaker 0

我们想成为那个推动整个生态进步的研究机构,定期发布成果。

We we wanna, like, we wanna be, like, the research lab that, like, helps improve the ecosystem and, like, publishes things.

Speaker 0

即使我们不是第一名,我们也想把真实情况展示出来。

And even if we're not at the top, we wanna show.

Speaker 0

所以你们接下来会看到更多这样的内容发布出来。

And so you'll you'll see more coming out there.

Speaker 1

你曾预测,到2030年代,智能代理搜索的市场规模会超过谷歌搜索。

So you predicted that agentic search will be a bigger business than Google search by the twenty thirties.

Speaker 1

能再详细说说吗?

Say more about that.

Speaker 1

你观察到哪些趋势,让你相信这一点?

What are what trends are you seeing that lead you to believe this?

Speaker 0

是的。

Yeah.

Speaker 0

我的意思是,你其实只要估算一下搜索次数就能看出来。

I mean, just you could get this from basically, like, estimating the number of searches.

Speaker 0

比如,LLM调用的总数,其中有多少比例需要搜索,每次搜索的成本是多少,然后把这些数据推演一下就行了。

So the number of LLM calls and the number percentage of those LLM calls that require search, then the cost of the search, and then you just, like, play it out.

Speaker 0

这个趋势其实一直很明确,我们几年前的融资材料里就已经大致预测过这些走向。

And the trend has actually been pretty clear, and we've we've have, you know, pitch decks from, like, years ago where we kinda predict where things would go.

Speaker 0

可能具体时间上会差个季度,但整体趋势是清晰的。

You know, maybe we're off by a quarter here or there, but it's, like, pretty, you know, it follows a trend.

Speaker 0

所以,哪怕你保守地看这个趋势,也能看出智能代理搜索的市场规模会在20年代中期就变得非常庞大,更别说20年代末到30年代初了。

And so, yeah, if you if you follow that trend even conservatively, you get to a massive TAM for agentic search in the '20 I mean, even before, like, late twenty twenties and then early twenty thirties.

Speaker 0

说真的,要准确描述代理会带来多少搜索量,其实很难量化。

Basically, like, the the number it's hard to express, like, how many searches will come from agents.

Speaker 0

对吧?

Right?

Speaker 0

对,就是这样。

Like Yeah.

Speaker 0

普通人平均每天会进行几次搜索。

Humans on average make, you know, a couple searches a day.

Speaker 0

但当每个人都有个人助手,而且你用的每一个软件工具都会通过检索来核对工作时,那情况就完全不同了。

But agents, when everyone has a personal assistant and every single software tool tool you use is gonna be checking its work with retrieval Totally.

Speaker 0

我们说成几千次,是因为这个数字容易理解,大家也能接受,但其实最终会达到数百万次。

Like, the number of searches is gonna be, we say thousands because that that is, like, understandable and grok both people, but really, it's gonna be millions at some point.

Speaker 0

搜索会像电力一样,遍布整个世界。

It's just gonna be like the world's gonna be filled with search in a way that the world is filled with electricity.

Speaker 0

它就像一种基础基础设施,支撑着一切运作。

It's like like, it's a fundamental infrastructure that powers everything.

Speaker 0

我觉得搜索的意义不在于提供完美的信息。

Like, I think less of search is, like, perfect information.

Speaker 0

未来的世界会充满最高质量的信息。

So the world will be filled with, like, the highest quality information.

Speaker 0

所以,当整个世界都充斥着某样东西时,通常意味着它的市场规模非常大。

And so, yeah, I mean, there is a lot of when the world is filled with something, it's usually a a large TAM.

Speaker 0

如果你仔细算一算数字,我们觉得到2030年,这个市场会超过谷歌广告。

And and, yeah, if you just play out the numbers, we we think it will be bigger than Google Ads in 2030.

Speaker 0

当然,广告本身也还是会占据很大一部分。

Not not that ads won't be a huge part of the world too.

Speaker 0

这是显而易见的。

It's course.

Speaker 0

广告对商业很重要,它也可能成为智能代理搜索经济中的一块重要组成部分。

Ads are important for commerce, and that might be a percentage of the agentic search economy too.

Speaker 0

但这里的数字真的大得离谱。

But, yeah, it's just the numbers here are are insane.

Speaker 0

归根结底,这取决于你是否相信大语言模型会渗透到每一个角落。

And it really comes down to a belief, like, do you think LLMs will eat the world, will eat all sulfur?

Speaker 0

而我们一直坚信这一点。

And, like, we have always believed that.

Speaker 0

没错。

Yep.

Speaker 0

这看起来确实如此。

It seems like very true.

Speaker 0

每个月都显得更真实了。

It seems even more true every month.

Speaker 0

所以是的。

So yeah.

Speaker 1

关于这一点,LLM领域和训练方面其实也有不少争论,你觉得呢?

What what do you think and there's some debate on this on the LLM side on the on the training side too.

Speaker 1

但你觉得现在的瓶颈是什么?和三年后相比呢?

But what what do you think is the bottleneck today versus, let's say, three years from now?

Speaker 1

我觉得五年后的事太难预测了。

I feel like five years is too far to predict.

Speaker 1

是啊。

Is it yeah.

Speaker 1

我记得你以前说过,现在阻碍搜索的已经不再是智能问题了。

I think you've said in the past it's no longer intelligence in terms of bottlenecking search.

Speaker 1

对。

Mhmm.

Speaker 1

是数据的问题吗?还是可获取的数据?

Like, is it data, accessible data?

Speaker 1

你觉得这方面会怎么发展?

How do you think about how that evolves?

Speaker 0

是的。

Yeah.

Speaker 0

我的意思是,一开始的瓶颈其实是基础设施,这挺有意思的。

I mean, well, initially, the bottleneck is gonna be actually the infrastructure, which is kinda interesting.

Speaker 0

没人意识到这一点。

No one realizes.

Speaker 0

但如果你的搜索量是谷歌的十倍、百倍、甚至千倍,那支撑这种规模的基础设施简直大得惊人。

But, like, if you if you get, for example, 10 x, a 100 x, a thousand x more searches than Google, you you the infrastructure to handle that is insanely large.

Speaker 0

但还没人把它建起来。

It just hasn't been built yet.

Speaker 0

所以我们特别期待去探索各种新型的向量数据库,比如那种吞吐量特别高的。

So we're really excited to explore all sorts of cool new vector databases that have, like, super high throughput, for example.

Speaker 0

对。

Mhmm.

Speaker 0

类似这样的东西。

Things like that.

Speaker 0

是的。

Yeah.

Speaker 0

所以这其实是个挺有意思的瓶颈。

So that that's, like, an interesting bottleneck.

Speaker 0

就像计算资源有瓶颈一样,基础设施也会遇到瓶颈。

Like, in the same way there's compute bottlenecks, there'll be, like, infrastructure bottlenecks.

Speaker 0

我的意思是,迟早会解决的。

I mean, it'll it'll be solved at some point.

Speaker 0

没错。

Yes.

Speaker 0

还有其他的瓶颈,比如数据瓶颈。

And and then, like, other bottlenecks are, like, data bottlenecks.

Speaker 0

智能体越来越需要询问关于世界的问题,但这些数据可能不在网上,甚至根本没被记录过。

Like, so agents are increasingly gonna wanna ask questions about the world, and that data might not be on the web, it might not even be recorded anywhere.

Speaker 0

所以,未来会越来越倾向于如何收集全世界的数据,真正把那些被埋没的信息挖掘出来。

And so, like, you know, there will be this trend towards how can we accumulate all the world's data, like, literally unearth the world's data.

Speaker 0

我对此特别兴奋,因为世界上充满了信息,但并不是所有信息都被记录下来了。

I'm I'm really excited about this because the world is filled with information, and it's not all recorded.

Speaker 0

对。

Mhmm.

Speaker 0

人类的历史,确实如此。

You know, the history of humanity Totally.

Speaker 0

人类的历史就是世界不断被记录的过程——当初我们还是狩猎采集者的时候,就有大量信息,后来开始写下东西,世界上的信息量就飞速增长,但至今仍有大量信息未被记录。

The history of humanity is the world's been know, when we're we're we're hunters and gatherers, there's all sorts of information, and then they started writing things down, and, like, the amount of information in the world has been, like, skyrocketing, there's still so much information that's not recorded.

Speaker 0

你知道吗?从最早的陶泥板,甚至更早的洞穴壁画,人类第一次把信息记录下来,之后是陶泥板、报纸,再到如今的数字时代,但你脑子里的信息——比如卫星图像——远不止这些,简直多得惊人。

You know, you go from all the way from a clay the first clay tablet or really the first, like, paintings on on on caves would be arguably the first time things were written down, and then, like, and then, you know, clay tablets, and, you know, now I've and newspapers, and then, obviously, now we have, like, the digital age, but there's so much information in your head, like, satellite images, like, they're not just, like Totally.

Speaker 0

我们要吃掉整个世界的信息汤,把所有能搜索到的内容都整合起来。

Eating the world's soup of information that we could search over.

Speaker 0

是的。

Yeah.

Speaker 0

要真正理解这个世界,比如农作物产量如何影响一家公司,或者人们在想些什么,又或者我们该如何让世界更紧密地联系在一起,都需要更深入地理解世界。

And, like, to to fully understand the world, to fully understand how crops crop yields are gonna, you know, affect, you know, some company, you know, like, or, like, what are people thinking about the world, or how do we unite the world?

Speaker 0

这要求我们对世界有更深层次的把握。

Like, that requires, like, understanding the world at a deeper level.

Speaker 0

所以我认为,在很多方面,瓶颈还是数据。

So I think the bottleneck will be data in a lot of ways.

Speaker 0

而一旦你拥有了这些数据,新的瓶颈就会出现——那就是信息的检索。

And then once you have the problem is once you have all this data, now the bottleneck will be retrieval.

Speaker 0

没错。

Like, Right.

Speaker 0

没错。

Right.

Speaker 0

这想法简直疯狂。

Imagine, it's just a crazy idea.

Speaker 0

想象一下,随着人类不断扩张,我们已经开始思考非常遥远的未来。

Like, imagine, you know, we're as we expand as a species, like, we're thinking, like, very far far in the future.

Speaker 0

想想看,我们已经进入太阳系了,世界上发生的事情多得数不清。

Like, think about, like, we're in the solar system, like, there's so many things going on in the world.

Speaker 0

每天都在积累海量的数据。

There's so much data being accumulated.

Speaker 0

要从这些数据中检索信息,成本非常高。

The retrieval over that is very expensive.

Speaker 0

所以,这里其实有一些非常根本、非常有趣的问题。

And so, they're actually really fundamental there are interesting fundamental questions here.

Speaker 0

现在互联网上,大概有万亿个网页是真正重要的。

Like, right now the web is like, let's call it a trillion pages that matter.

Speaker 0

如果网页规模扩大一千倍,变成一千万亿个页面,会发生什么?

What happens if the web were a thousand times bigger, like a quadrillion pages?

Speaker 0

意思是,每个人都开始上传数据。

Meaning, like, everyone started uploading data.

Speaker 0

那样的话,任何能在一万亿页面上运行的搜索算法,到了一千万亿页面可能就撑不住了,成本可能会高出一千倍,这根本不现实——毕竟我们希望搜索越来越便宜,而不是越来越贵。

Well, then, like, any search algorithm that works over a trillion pages no longer like, it might work over a quadrillion pages, but it might be a thousand times more expensive, and that's not practical because if anything, we want search to get cheaper, not more expensive.

Speaker 0

那什么样的搜索算法才能应对一千万亿页面?这些问题太有意思了,我真不记得以前听过谁讨论过。

So what kind of search algorithms to work over a quadrillion These are fascinating questions that, like, I don't know if I've ever ever heard anyone else talk about.

Speaker 1

其实,说到我们未来生活在火星之类的情况,倒是有位创始人确实深入思考过这个问题,就是埃隆。

Well well, actually, was gonna say the at least the thinking about when we're living in, you know, on Mars or whatnot, there's probably one other founder that has thought about that extensively, Elon.

Speaker 1

我去年听了你上《潜空间》播客的那期,是我最喜欢的播客之一。

And, you know, I listened to your when you you went on the latent space podcast last year, one of my favorite podcasts.

Speaker 1

你当时提到自己曾在SpaceX工作过。

And you talked about actually working at SpaceX.

Speaker 1

那段经历怎么样?

How was that experience?

Speaker 1

那埃隆的领导风格里,有没有哪些东西你后来也用在了自己公司的管理上?

And, like, have are there elements of Elon's leadership style that you've taken as, you know, CEO of your own company?

Speaker 0

是的。

Yeah.

Speaker 0

首先,那段实习经历简直太神奇了。

Well, first of the internship was magical.

Speaker 0

比如说,我亲眼见证了第一次火箭在驳船上着陆。

So, like, for example, I saw the first landing on the barge.

Speaker 0

太震撼了。

Wow.

Speaker 0

对啊。

Yeah.

Speaker 0

就在任务控制中心外面。

And like, like, just outside mission control.

Speaker 0

现在回想起来,我都还起鸡皮疙瘩。

Like, I'm getting tingles just thinking about it.

Speaker 0

但说实话,看到大家齐心协力做一件这么了不起的事,真的特别鼓舞我,对我影响很大。

But, yeah, like, like, just just seeing that, like, people coming together to do something magical for like, that was very inspiring and and made a big impact on me.

Speaker 0

至于我的领导风格,我觉得自己确实吸收了一些我认为是马斯克最出色的地方。

And, yeah, I mean, in terms of my leadership style, yeah, I like to think that I've incorporated some of what I think are the best aspects of Elon.

Speaker 0

比如说,他特别注重细节。

So and, you know, for example, like, he's very detail oriented.

Speaker 0

他连最琐碎的事情都要过问。

Like, he gets into details of everything.

Speaker 0

不管好坏吧,我在Exa也是这么做的。

And, like, for for better or worse, like, I do that too at Exa.

Speaker 0

从算法,比如向量数据库的算法,到办公室的布置,我都希望每个角落都能让人感到振奋和激动。

Like, everything from like the algorithms, like the VectorDB algorithm to like the office space and making sure like every part of the office is like like really just like inspires and like excites.

Speaker 0

是的。

Yeah.

Speaker 0

这也体现了我们的热情。

And like like shows our passion.

Speaker 0

这种态度贯穿了方方面面,从市场推广到工程开发,再到产品上市,真的很让人兴奋。

And that that goes across everything, our marketing to the engineering to to go to market, and and so that that that's exciting.

Speaker 0

很明显,这种方法没法持续扩大规模,所以随着公司成长,我一直在学习:哪些细节值得我亲自去关注?

Obviously, doesn't scale, so one thing I've been learning as we scale the company is like, what details can I choose to go into?

Speaker 0

我常把自己比作一个在公司上空飞行的自我,一旦看到某个细节觉得有必要修正,就立刻俯冲下去处理,处理完再飞回来。

And so it's I like the ego metaphor of like, you know, I'm an ego flying above the company, and then when I see some detail that I think it should be important to to fix, like, I go dive down and go into it and then come back up.

Speaker 0

我觉得埃隆身上确实有这些特质。

So I think Elon has some of those properties.

Speaker 0

显然,埃隆每天都是全身心投入,这一点毋庸置疑。

Obviously, Elon is, all in every day for Mhmm.

Speaker 0

算起来,都几十年了吧?

What is it, like, decades?

Speaker 0

是的。

Yeah.

Speaker 0

我才做了五年,但我打算一直做下去,做上几十年。

I've I've only been doing it for five years, but I intend to do it for decades.

Speaker 0

他另一项特别擅长的事,就是特别会用那些容易传播的名称,用富有感染力的方式激发大家。

One last thing that he does really well, which is, like, he's very good at memetic, like, names and, like, inspiring through, like, memetic things.

Speaker 0

比如你想想,SpaceX的使命根本不是什么改进火箭、飞得更远之类的。

Like, you know, like, you realize that SpaceX's mission is not, like, improve rockets to get to or yeah.

Speaker 0

也不是说要把火箭做得多好。

Like like, oh, make make rocket travel really fa like, good.

Speaker 0

而是让人类成为多星球物种。

It's like it's like make humanity interplanetary.

Speaker 0

这种说法才真正有传播力。

Like, that's a really good memetic thing.

Speaker 0

所以我经常思考项目命名的事,每周一我都会在全公司面前开站会。

So I I think a lot about the names of, like, projects and, like, when I when I I, you know, I do a team stand up every Monday in front of the whole company.

Speaker 0

现在我们有个双层办公区,大家都在顶层围绕着工作。

Now we have, like, this, like, double floor office where people now are surrounding on the Top Floor.

Speaker 0

这感觉真的很棒。

It's really cool.

Speaker 0

就像个体育场一样。

It's like a stadium.

Speaker 1

太棒了。

Love that.

Speaker 0

我会发表一段讲话,喜欢把我们做的事简化成最核心的部分。

And I give, a speech, and I and I like to, like, simplify what we're doing into like, what is the core?

Speaker 0

什么是真正核心的传播点?

What is the memetic core?

Speaker 0

然后想出一个酷炫的名字,这能激励我。

And come up with a cool name, and that inspires me.

Speaker 0

顺便说一句,名字特别重要,因为公司发展到一定规模后,人们总在你不知道的场合里交流,而名字能真正锚定项目的使命。

By way, a name is really important because it's when you have a company of a certain size, people are constantly communicating in ways you're not part of those conversations, and the name really, like, grounds the the mission of that project.

Speaker 0

是的。

Yeah.

Speaker 0

当然。

Absolutely.

Speaker 0

特别重要。

Really important.

Speaker 0

我可能一整天都在琢磨一个名字。

Like, I I I could think of probably a day of just just about a name.

Speaker 1

话题有点跳,但说到名字,我特别喜欢 GOAT。

So I just totally divergent, but on the topic of names, one, I love GOAT.

Speaker 1

能聊聊这个名称背后的象征意义吗?

Talk a little bit about the symbolism of that.

Speaker 1

除了‘史上最强’这个意思,还有 Exa 这个名字。

And then I mean, besides, you know, greatest of all time, obviously, but, and then also Exa.

Speaker 1

你之前提过 Exa 的含义,再详细说说为什么给公司取名叫 Exa 吧。

You shared before what Exa means, but talk more about why you named the company Exa.

Speaker 0

是的。

Yeah.

Speaker 0

没错。

Yeah.

Speaker 0

当然。

Sure.

Speaker 0

好的。

Okay.

Speaker 0

其实那个GOAT的事是这样的,隔壁开了一家咖啡店,好多人都在发帖,连旧金山市长都经常晒。

So the GOAT thing is basically, there was a coffee shop that opened up next door, and so many people so, like like, the mayor of SF kept posting about it.

Speaker 0

很多人都说那家咖啡店特别棒,叫Hedge Coffee。

And so a lot of people go it's a really cool coffee shop, hedge coffee.

Speaker 0

路过的人特别多。

And and so so many people were walking by.

Speaker 0

我们就想,得想办法让这些人停下来看看Exa是做什么的。

We're like, we gotta, like, have them stop and and look at what Exa is.

Speaker 0

我们在办公室入口贴了一些Exa的海报,但还是在想,怎么才能让他们真正停下来?

So we have some posters about Exa on the entrance to our office, but we were like, do we get them to stop?

Speaker 0

于是我灵机一动,干脆贴个山羊吧。

And so I was like, just just put a goat.

Speaker 0

我不清楚自己怎么想的,但就是决定放一只山羊,其实我心里还真的想过弄只真山羊。

Don't know why I thought this, but just put a goat And I actually some part of me wanted a real goat.

Speaker 0

我也不知道该怎么养这只山羊。

I don't know how we'd maintain the goat.

Speaker 0

我觉得就算这样,回报率也还是会很可观。

I think the ROI would still be valuable.

Speaker 0

但最后我们买了一只做得挺精致的假山羊。

But then instead we bought, like, a a nice, like, fake goat.

Speaker 1

哦,对啊。

Oh, yeah.

Speaker 1

我特别喜欢那只山羊。

I love that goat.

Speaker 0

我们还给它披上了公司周边的装备。

And we put, like, the swag on him.

Speaker 0

没错。

Yeah.

Speaker 0

所以它看起来真的很漂亮。

So it's like it's a beautiful yeah.

Speaker 0

而且经常有人停下来观看。

And and people stop by.

Speaker 0

真的有很多人会特意过来。

So like we're actually like tons of people stop by.

Speaker 0

哇,真不错。

Like Wow.

Speaker 0

太美了。

It's so beautiful.

Speaker 0

就连周六周日,咖啡店最忙的时候,也有人专门过来,我会过去跟他们打招呼。

Even on Saturday and Sunday, which is like when the coffee shop is very popular, like people come by and I I go and I say hi to them.

Speaker 0

我会跟他们聊几句。

I talk to them.

Speaker 0

跟他们聊聊Exa的事。

I tell them about Exa.

Speaker 0

其实特别漂亮。

It's actually very beautiful.

Speaker 0

我们这儿其实是孩子们上学路上必经的一个点。

We're actually like a a important stop for for kids on their walk to school.

Speaker 0

你知道吗,小时候我们都有那么几个固定打卡的地方,比如冰激凌店。

Like, you know, when you're a kid, you had, like, those stops, so you, like, move to the ice ice cream store.

Speaker 0

GOAT 就是这样一个地方,孩子们总爱在这儿拍照。

Like, the GOAT is a stop, and they're always taking pictures.

Speaker 0

非常

Very

Speaker 1

可爱。

cute.

Speaker 1

早早地就开始吸引潜在用户了。

Starting the recruiting funnel early.

Speaker 0

这挺好。

That's good.

Speaker 0

是的

Yeah.

Speaker 0

但这些小细节居然这么重要,真有意思。

But it's interesting how much those things matter.

Speaker 0

是的

Yeah.

Speaker 0

没错。

Absolutely.

Speaker 0

我们确实招过一些人,就是因为那个GOAT。

We've hired we've hired people because of the GOAT.

Speaker 0

不管怎样,Exa 这个名字真不错。

Anyway, Exa, I think, is a great name.

Speaker 0

我很喜欢 Exa。

I love Exa.

Speaker 0

Exa 的一个优势是,它是个特别棒的前缀。

One value of Exa is, like, it's a it's a great prefix.

Speaker 0

所以呢,Exa加任何东西,Exa数据、Exa这个、Exa那个。

So, like, Exa anything, Exa data, Exa this, Exa that.

Speaker 0

但Exa其实代表的是10的18次方,跟Google的10的100次方正好相反。

But but Exa means tenth to the eighteenth, which is in contrast to Google, is 10 to the hundreds.

Speaker 0

对。

Mhmm.

Speaker 0

当时的想法是,我们其实已经被信息淹没了。

And the idea there was like, you know, we're kind of overwhelmed with information.

Speaker 0

虽然你在谷歌上技术上能搜到海量内容,但那并不等于信息有条理,或者你能拿到最优质的知识。

Even though you could technically find lots of things on the web on Google, that doesn't mean it's like organized and you get the highest quality knowledge.

Speaker 0

在这里,10的18次方的意思是,你提取的是最关键的信息。

Like, in here, it's like tenth to the, like, know, tenth to the eighteenth is like, you're you're extracting the most important information.

Speaker 0

信息量当然还是很大,10的18次方,但不会让人觉得压得喘不过气。

It's still very large amount of information, tenth to eighteenth, but it's not, like, overwhelming.

Speaker 0

对。

Mhmm.

Speaker 0

所以,这正是其中一个想法。

So that was one of the ideas.

Speaker 1

这名字真棒。

Great name.

Speaker 1

我们也特别喜欢这个名字。

We love the name as well.

Speaker 1

还有那些山羊。

And the goats.

Speaker 1

我孩子特别喜欢那些山羊。

My kids love the goats.

Speaker 1

这个话题其实已经被聊得很多了,但最近新闻里又频繁提到,所以我还是想提一下——你有没有看过威尔·梅尼塔斯最近写的一篇文章,叫《苦干糊糊》?

So I I wanted to this this topic feels a little bit overtalked about, but it's been in the news more recently, so I'm gonna bring it up, which is I don't know if you saw Will Menitas wrote an article recently called Grind Slop.

Speaker 1

这文章其实带点反潮流的味道,我特意摘了一段。

And it's almost this backlash of and in fact, I there's a I pulled a quote from it.

Speaker 1

他说,我们正见证一种看似自律的现象,实则可能是人类历史上最奢侈的经济资源浪费。

He said something about we're witnessing a phenomenon that masquerades as discipline, but represents perhaps the most extravagant squandering of economic surplus in our civilization's history.

Speaker 1

这话也太重了吧。

Extreme words.

Speaker 1

对吧?

Right?

Speaker 1

他还提到好多文章都在吹捧这种拼命工作的方式,其实这些话题更多该讨论的是工作与生活的平衡之类的。

And he he talked about sort of all of these articles that are glorifying the grind over what they're doing, you know, all of these things that, you know, maybe are more relevant to work life balance, etcetera.

Speaker 1

我先说一件让我印象特别深、特别兴奋的事,那次我去Exa,大概是晚上八点吧,办公室里人特别多。

So I I guess I'll start with saying one of the things that I was actually most impressed and excited by when I visited Exa at, god, I think it was, like, 8PM, was that there were a ton of people in the office.

Speaker 1

不只是因为要装样子才待在那儿,毕竟你和Jeff根本不在乎这个。

And it wasn't just that they were there for FaceTime because obviously that's not what you and Jeff care about.

Speaker 1

而是他们真的对自己手头的工作充满热情。

But they were excited about what they were working on.

Speaker 1

更重要的是,他们和一起做事的人也特别投缘。

And I think really importantly, they were excited by who they were doing it with.

Speaker 1

所以你能再多聊聊吗?你们是怎么看待这种全情投入的文化的?就是你们刚才说的那份使命。

And so just say more about, like, how you think about that culture of going all in and going after what you guys are, you know, sort of the the mission that you just talked about?

Speaker 1

你觉得在文化中,哪些方面特别需要平衡?

And, like, what do you think the important things to balance are in culture?

Speaker 0

是的。

Yeah.

Speaker 0

对。

Yeah.

Speaker 0

这对我来说至关重要,任何想做出出色成绩的公司都该重视这一点。

I mean, this is critical to me, and and it it should be critical to any company that wants to do great things.

Speaker 0

员工得对自己做的事充满热情,还得玩得开心。

Like, you people need to be super excited about what they're doing and have a ton of fun.

Speaker 0

对吧?

Right?

Speaker 0

没错。

So, like Yeah.

Speaker 0

你可能也听说了,在APM那边,大家都是笑着工作的。

You might have also heard at APM, like, are just laughing.

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