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欢迎收听《布莱恩·巴菲特秀》。
Welcome to The Brian Buffini Show.
我是节目的制作人大卫·拉利,我想祝贺老板的新书《移民优势》大获成功。
I'm the producer of the show, David Lally, and I want to congratulate The Boss on the success of his brand new book, The Immigrant Edge.
这本书是《纽约时报》、《华尔街日报》、《今日美国》和亚马逊的畅销书。
It's a New York Times, Wall Street Journal, USA Today, and Amazon bestseller.
如果你还没买一本,那就别亏待自己了。
If you haven't gotten a copy yet, do yourself a favor.
去当地书店或者网上书店买一本吧。
Get down to your local or online bookstore.
这本书读起来非常棒。
It's a fantastic read.
接下来,有请主持人布莱恩·巴菲特。
In the meantime, here's your host, Brian Buffini.
早上好,欢迎收听《布莱恩·巴菲特秀》。
Well, the top of the morning to you, and welcome to The Brian Buffini Show.
今天,我们演播室迎来了一个特别的日子。
Today, very special day in our studio.
坐在我旁边的不仅是个人发展领域的传奇人物,也是对我影响最大、给我指导最多的人之一。
Sitting next to me is not only a legend of the personal development world, but one of my biggest influences and mentors.
布莱恩·崔西是自我发展和个人成长领域的专家,他讲起这个话题来无人能及。
Brian Tracy is a personal and professional master of the area of self development and personal growth, and he can speak to it like no other.
在他辉煌的职业生涯中,他面对过五千多场听众,全球有超过五百万人听过他的演讲和研讨会,我当然也参加过不少他的讲座。
Throughout his incredible career, he's addressed more than 5,000 audiences, more than 5,000,000 people in talks and seminars throughout the world, and I've certainly attended my share of his presentations.
过去三十年里,他一直在研究、探讨和讲授成功之道,他的见解涵盖了经济学、历史、商业、哲学和心理学等多个领域。
He has studied and researched and spoken about success in for the past thirty years, and he has a broad range of insight from economics to history to business, philosophy to psychology.
我特别喜欢的一本书《销售心理学》,是我刚到美国时读的第一批书之一,它帮我打开了局面。
And one of my favorite books, The Psychology of Selling, was one of the first books I ever read when I came to The States to get myself going.
布莱恩写了七十多本书。
Brian is an author of over 70 books.
我刚写完并出版了一本书,感觉就像生了个孩子一样。
Now having just written a book and released a book, I feel like I delivered a baby.
所以他是怎么写出70本书的,我也不太清楚,但被翻译成了世界各地的几十种语言。
So how he did 70, I'm not quite sure, but dozens of languages all over the world.
如果你问个人发展行业里的任何人关于布莱恩·特雷西,他们都会告诉你他的影响力有多大。
And if you ask anyone in the person development business about Brian Tracy, they will tell you of his influence.
刚才我和布莱恩聊了一会儿。
I was sharing with Brian a moment ago.
我身后有一个奖项,叫做“站在巨人的肩膀上”,他就是我多年来一直仰仗的巨人之一。
I have an award behind me called standing upon the shoulders of giants, and he is one of the giants and the shoulders I've stood upon for many years.
布莱恩·特雷西,感谢你今天来到这里。
Brian Tracy, thank you for being here today.
这是我的莫大荣幸。
It is a great honor.
布莱恩,我多年来一直是你的超级粉丝。
Brian, I have been such a fan of yours for so many years.
能和你一起工作,能来到这里,真是太好了。
It's a delight to work with you and to be here.
非常有趣。
Lot of fun.
非常有趣。
Lot of fun.
我也为那些认识你、喜欢你、受你影响的观众感到高兴。
And I'm excited for those in our audience that know you and love you and have been influenced by you.
我也为那些通过播客初次接触自我提升的人感到高兴。
And I'm also excited for those that through podcasting, they listen to podcasts as their first inroads to self development.
是的。
Yes.
今天会有成千上万的人第一次认识你。
And we have hundreds of thousands of people that are gonna get introduced to you for the first time today.
对我来说,这么多人将是第一次认识你,这很令人惊讶,但我为他们能亲身体验你的分享感到兴奋。
And that's amazing to me that for so many people, it will be the first time, but excited for them to experience you firsthand.
我们开始吧,再次强调,我们不仅要谈论你的见解、你正在进行的项目等等,还要深入探讨一些细节。
We dive in here, and and, again, we are gonna talk not only about your insights and what current projects you're working on and so on and so forth, but, you know, let's kinda get into the nitty gritty.
我想聊聊这一切是怎么开始的。
I I wanna talk a little bit about where it all started.
你知道吗?
You know?
很多人觉得你是地地道道的美国人,但其实你出生在加拿大。
Many people think you're as American as apple pie and ice cream, but you were actually born in Canada.
对吧?
Is that right?
对。
Yes.
而且父母是爱尔兰人。
And of Irish parents.
父母是爱尔兰人。
Of Irish parents.
我觉得这简直不能再好了。
I mean, I don't know if it gets much better than that.
对吧?
Right?
加拿大人可能是地球上最友善的人,再加上爱尔兰血统。
The Canadians might be the nicest people on earth and then having the Irish DNA.
你注定要成就一番伟业。
I mean, you were bound for greatness.
我就想说这个。
That's all I gotta say.
那你小时候是怎么长大的?
So what was your childhood growing up?
你家里是不是很有钱,一切都唾手可得?
Were you loaded with money and everything just handed to you?
是的。
Yeah.
我父母不太会带孩子。
My parents were not that great at parenting.
他们是在大萧条和二战时期长大的。
They grew up in the depression, World War two, and so on.
所以他们不是称职的父母,我在学校也表现不好。
So they weren't great parents, and I didn't do well in school.
我高中都没毕业。
I didn't graduate from high school.
我的第一份工作是在一家小旅馆的后厨洗碗。
My first job was washing dishes in the back of a small hotel.
后来我在工厂和磨坊里干过各种体力活。
And then I worked in every kind of laboring job in factories and mills.
我在农场和牧场干过活。
I worked on farms and ranches.
我在林区用链锯砍过树。
I worked in the bush with a chainsaw.
我在北大西洋的船上工作过。
I worked on a ship in the North Atlantic.
我23岁的时候,还是个到处打零工的农场工人。
When I was 23 years old, I was still an itinerant farm laborer.
就是那种在收获季节干活的人。
That's someone who works during the harvest.
我有时候会开玩笑说。
And I I sometimes joke.
收获季节一结束,我就成了没技术、没文化、没工作的人。
When the harvest was over, I was unskilled, uneducated, and unemployed.
23岁。
At 23.
那是在哪里?
Where was that?
那时候我在欧洲。
That was in I was in Europe at that time
哇。
Wow.
在收获季节工作。
Working during the harvest.
哇。
Wow.
然后呢。
And
你当时收割的是什么?
What were you harvesting just for?
啤酒花。
Hops.
哇。
Wow.
是的。
Yes.
回到你的爱尔兰根源了,因为没有啤酒花就酿不了啤酒。
Back to your Irish roots because you can't make beer without hops.
是的。
Yes.
爱尔兰的啤酒花,尤其是德国的啤酒花,对。
The Irish hops, especially the German hops Yeah.
它们能酿造出世界上最好的啤酒。
Enable them to make the best beer in the world.
对。
Yeah.
没错。
Right.
当然。
Sure.
太棒了。
Amazing.
所以呢
And so
当我找不到体力活的时候,我找了份销售的工作。
when I couldn't get a laboring job, I got a job in sales.
哇。
Wow.
基本上,他们给了我一本小册子,就一页。
And basically, they gave me a little brochure, one page.
他们出去推销,挨家挨户敲门,让人家买。
They'd go out and sell it, knock on doors, and ask people to buy it.
你卖的是什么?
What would you sell them?
这次呢,有个企业家搞了个优惠卡。
Well, this time an entrepreneur put together a bonus card.
他找了大概一百家餐厅,让他们给10%到20%的折扣。
And what he did is he went to about a 100 restaurants and he got them to give a discount of between 1020%
明白。
Sure.
如果他们出示这张卡,就像信用卡一样。
If they presented this card, which is like a credit card.
所以如果你出去吃晚饭,用一次就能回本。
And so you could pay for it in one use if you went out for dinner.
而且大多数做生意的都会这样。
And most of these business people did.
所以看起来这应该很好卖。
So it seemed like it'd be a very easy sell.
而且只要20美元。你付20美元,那天晚上出去吃顿饭就赚回来了。
And it costs $20 You pay $20 You go out for dinner that night and it pays for itself.
之后你就可以一直用,回报非常可观。
And then for the rest of history, you can use it and give you a fantastic return.
听起来你到现在还觉得这主意不错。
You sound like you're still sold on it.
我现在都想找一张了。
I'm looking for it now.
不过问题是,没人会买这个。
Well, but the thing is that nobody would buy it.
对。
Right.
我挨家挨户跑,当时有人跟我说,销售这行不是卖东西,而是被拒绝的行业。
And I went from place to place and someone once told me at that time that selling is not a sales business, it's a rejection business.
明白。
Mhmm.
所以你得出去多碰碰钉子。
So you have to get out there and get rejected more often.
然后我就被拒绝了。
And so I got rejected.
后来我算了一下,一天大概被拒绝70次。
I worked it out afterwards about 70 times a day.
我一般从早上八点或八点半工作到晚上九点或十点。
I would work from eight or 08:30 in the morning till nine or 10:00 at night.
我整天敲办公室的门,晚上就去居民家和公寓楼。
I knock on office doors all day long and then I go to homes and apartments in the evenings.
第一年,我大概被拒绝了将近两万次。
And I got rejected almost 20,000 times in my first year.
哇。
Wow.
你算算看,一个真正忙得连轴转、到处跑的人,被拒绝这么多次很正常。
And if you calculate it, a person who is really busy going from place to place gets rejected that often.
哇。
Wow.
过了大概半年,我几乎快撑不住了。
And after a while, about six months in, I just barely stand alive.
我们公司有个人,我到处讲这个故事。
There's one guy in our company, and I tell this story everywhere.
他叫皮特,他的销售额是其他人的十倍。
And his name was Pete, and he was selling 10 times as much as anybody else.
而且他根本不算是在工作。
And he wasn't even working.
他早上九点或十点才开始干活。
He'd start working nine or 10:00.
下午四五点就收工了。
He quit at four or five.
他口袋里装满了二十美元的钞票。
He had a pocket full of $20 bills.
他去餐厅。
He went to restaurants.
他就是那种
And he just kind of
所以他工作是从九点到四点。
So he's working nine to four.
你却是从八点干到九点。
You're going eight to nine.
而且他赚的是我的十倍。
And he's making 10 times as much.
对。
Yeah.
所以我做了一件改变我人生的事。
So I did something which changed my life.
其实,正是这件事让我们俩走到今天,改变了我们的人生。
And actually, it's what brought you and I here, changed our lives.
有时候你会遇到一个转折点,一个启示,但你并没有意识到自己刚刚经历了一件可能改变整个人生的事。
Sometimes you have a turning point, a revelation, and you don't realize you have just experienced something that can change your whole life.
嗯,这件事,我花了一点时间才明白过来。
Well, this case, and it took me a little while and then it dawned.
我问他,你跟我做的有什么不同?
I asked him, what are you doing differently from me?
他说,把你的销售演示给我看看。
And he said, show me your sales presentation.
你是怎么销售的?
How do you sell?
你会说些什么?
What do you say?
然后我给他看了,我其实根本不知道自己在做什么。
And I showed him that I really had no idea what I was doing.
他说,不不。
And he said, No, no.
他说,你看,你第一次见潜在客户时,要先问他们一个问题,搞清楚他们是不是真正的潜在客户。
He said, Look, the first thing you do when you meet a prospect is you ask them a question to find out if they're or a suspect.
然后你再问他们一些问题,了解他们,建立融洽关系,因为——我后来才明白——一个人只有在喜欢你、信任你之后才会跟你买东西,哪怕他们确实需要你的产品。
And then you ask them questions to get to know them to develop rapport because, and I learned retrospectively, that a person can't buy from you until they like you and trust you even if they want your product.
然后你向他们解释,问他们现在在做什么。
And then you explain to them and you ask them about what they're doing now.
你向他们解释,你的产品或服务如何能帮他们以划算的方式改善生活。
You explain to them how your product or service can help them improve their life in a cost effective way.
然后你解答他们的疑虑。
And then you answer their objections.
你完成交易。
You close the sale.
然后你从满意的客户那里获得推荐和回头客。
And then you get referrals and resales from happy customers.
这是一个七步流程,是我开发的,而且我已经面对面教过大概两百多万人。
It's a seven part process which I developed and which I've taught to probably more than 2,000,000 people face to face.
对。
Right.
人们站起来。
And people get up.
他们走出那个课程,收入就增加了五倍或十倍。
They walk out of that course and they increase their income five or 10 times.
是的。
Yeah.
因为他们现在有了一个方法。
Because they now have a recipe.
对。
Right.
而且这个方法一直有效。
And it works all the time.
它在任何文化和语言中都适用。
It works in every culture and language.
它对任何产品或服务都有效。
It works with every product or service.
但如果你没有方法,就像把一堆随机食材扔进碗里搅拌一样。
But if you have no recipe, it's like throwing a bunch of random ingredients into a bowl and mixing it up.
对我来说,这个方法的关键在于它是基于原则的。
Here's the piece to me is that recipe is principle based.
它基于理解他人、与他人建立联系、引导他人得出合理结论、发现他们的需求并满足他们的需求。
It's based on understanding people, connecting with people, bringing people to a logical conclusion, finding out their needs, meeting their needs.
现在人们会说,那不行,因为科技太发达了,那不行,因为有各种应用,那不行,因为都在线上了。
And people today go, well, that doesn't work because all the technology, and that doesn't work because of the apps, and that doesn't work because of the online.
但真正重要的是,这些原则在一百年后、两百年后、三百年后,仍然会帮助人们提升销售额。
And the truth that matters, those principles will be increasing people's sales 500 a hundred years from now and two hundred years from now and three hundred.
原则不会变。
Principles don't change.
变的是策略。
Tactics do.
对吧?
Right?
而且,你知道,七千年前杀邻居是个坏主意,今天依然是个坏主意。
And, you know, the 10 commandments is bad idea seven thousand years ago to kill your neighbor, and it's still a pretty bad idea today.
对吧?
Right?
但这是很有力量的东西。
But powerful stuff.
所以,你当时就在那里。
And so you you were there.
你当时23岁。
You're 23 years of age.
你正在努力打拼。
You're grinding it out.
有人给了你一些影响力。
Somebody gives you some influence.
那个启示。
The revelation.
我现在在写一本书,叫《转折点》。
I'm working on a book now called Turning Points.
书中说,你的人生中有一系列转折点,造就了今天的你。
And it says that in your life, you've had a series of turning points that have made you who you are today.
有时候,你当时甚至都没意识到这些转折点。
And sometimes you didn't even recognize them at the time.
而且你可以创造自己的转折点。
And you can create your own.
所以对我来说,转折点就是他说,你知道吗,卖东西其实有个简单的秘诀。
So the turning point for me was he said, you know, here's a simple recipe for selling.
然后我就出去,不再光顾着说话——我们爱尔兰人就是这样,总是说个不停。
So I went out and instead of talking, which is what we Irish do, we talk all the time.
一直说。
All the time.
我开始问问题,倾听,做笔记,提建议,努力帮别人改善他们的处境。
As I began asking questions and listening and taking notes and making suggestions and trying to help people improve their situation.
然后他们就开始从我这儿买东西了。
And they started to buy from me.
对。
Yeah.
我当时觉得自己简直像上了天堂一样。
I thought I'd died and gone to heaven.
我一天完成的销售额是我以前一周的三倍。
I was making three times as many sales in a day as I'd been making in a week.
对。
Yeah.
很快,我的销售额就一路飙升。
Soon my sales went up and up and up.
然后我问他,我还能做些什么?
And I asked him, what else can I do?
他说,那你读过多少本关于销售的书?
He said, well, how many books have you read on selling?
我说,还有关于销售的书?
I said, are there books on selling?
是的。
I do.
你知道吗,80%的销售人员从来没读过一本关于销售的书。
Did you know that 80% of salespeople have never read a book on selling?
是的。
Yes.
可能还不止。
Maybe more.
对。
Yeah.
太棒了。
Awesome.
然后他们推出了第一批音频课程。
And then they came out with the first audio programs.
我开始听这些音频课程。
I began to listen to audio programs.
我会在打电话的间隙听。
I would listen to them between calls.
我会边走边听,进去见客户,出来再听。
I would walk, listen, go in to see the customer, go out and listen.
后来我开始参加研讨会。
And then I began to attend seminars.
我现在还是觉得就是这三样。
And I still say those are the three.
读书、听音频、参加研讨会。
Read, listen, attend seminars.
这样你就能省下几十年的苦干,达到同样的收入水平。
You'll save yourself decades of hard work reaching the same income level.
你赚的就不是1块,而是10块了。
Instead of making $1 you'll make 10.
我学到的东西,就是我所说的因果法则,也就是亚里士多德的法则,他说,凡事都有原因。
And what I learned was what I call the law of cause and effect, the Aristotelian law, where he said, There's a reason for everything.
如果你想达到某个目标,首先得明确这一点。
If you want to achieve a particular goal, you must first be clear about that.
然后你得往回追溯,找一个曾经没有这个目标、现在却实现了的人。
And then you must trace it back and find someone else who at one time did not have it and now they have it.
然后弄清楚他们具体做了什么。
And find out exactly what they did.
然后一遍又一遍地重复同样的事情。
And do the same thing over and over again.
对。
Right.
从一个高中辍学生,一个二十多岁睡在地上的穷光蛋,你可以学到任何你需要学的东西,来实现你为自己设定的任何目标。
From a high school dropout, from a broke person sleeping on the ground when I was in my twenties, you could learn anything you needed to learn to achieve any goal you set for yourself.
我简直不敢相信。
I couldn't believe it.
我以为我的命运是注定的。
I thought that my destiny was fixed.
我的收入是固定的。
My income was fixed.
更糟的是,我还没有受过教育。
And even worse, I had no education.
对。
Yeah.
我当时就是个苦力。
I was a laborer.
不。
No.
这些东西你学不会的。
You can't learn this stuff.
所以我就变得特别饥渴。
And so I became so voracious.
在那之前,我也读书,但读的是小说。
Up to that time, I was a reader, but I read fiction.
我读各种书和文章,还有很多历史。
I read books and articles and a lot of history.
但现在我几乎疯狂地追求自我提升。
But now I became just almost insane for self development.
对。
Right.
那些能帮你取得更好成果的想法,人们愿意为此付钱,能让你享受更高生活水平。
Ideas that can help you to get better results, that people will pay you for, that can enable you to enjoy a higher standard of living.
而且没有上限。
And there's no limit.
真的没有上限。
There's literally no limit.
直到今天,你要是让我说起来,
Even to this day, you get me talking
跟你说。
to you.
我现在就能从你身上看到这一点。
I see it in you right now.
你已经准备好要冲过柜台了。
You're ready to come across the counter
冲着我来了。
at me.
这真是太棒了。
I it is wonderful.
对。
Yeah.
这意味着你掌控着自己的整个命运。
It means you control your whole destiny.
对。
Yeah.
你知道吗,现在有很多讨论,这是我多年前从厄尔·南丁格尔那里学到的。
You know, there's a lot of talk today, and I learned this from Earl Nightingale many years ago.
嗯。
Mhmm.
现在有很多关于不平等、收入不平等的讨论。
A lot of talk today about inequality, income inequality.
对。
Yeah.
有些人赚得多一些。
Some people earn more than others.
有些人赚得少一些。
Some people earn less than others.
哭哭啼啼。
Boo hoo.
哭哭啼啼。
Boo hoo.
哭哭啼啼。
Boo hoo.
我从厄尔那里学到的,也是他说的,就是每个人最终的收入都是由自己决定的,取决于他们做了什么事、没做什么事,学了什么并应用了什么,以及没学什么或没应用什么。
And what I learned and what Earl said is that each person ultimately decides upon their own income by the things that they do and the things that they fail to do, by the things that they learn and apply, and by the things that they don't learn and apply.
所以如果你对自己的收入不满意,那也是你自己选的。
So if you're not happy with your particular income, you have chosen that income.
对。
Yep.
我还有一个朋友是这么说的。
And I had another friend who said it this way.
就好像你每个月自己给自己开工资。
It's almost like you make out your own paycheck every month
嗯。
Mhmm.
然后自己去兑现。
And you cash it.
如果你对这个数字不满意,那就写个不同的数字。
If you're not happy with the number, write a different number.
没错。
Right.
然后去努力赚到它。
And then go and earn it.
我们刚才聊到了H。
We were talking a minute ago about H.
L.
L.
亨特,世界上最伟大的石油亿万富翁之一。
Hunt, one of the greatest oil billionaires in the world.
对。
Yeah.
他说,先明确你到底想要什么。
He said decide exactly what you want.
再明确你需要做什么。
Decide exactly what you'll need to do.
然后反复去做,直到达成目标。
And then do it over and over again until you achieve it.
这不是什么奇迹。
It's not a miracle.
这意味着你有无限的潜力。
It means that you have unlimited potential.
嗯,那是五十年前你得出的结论。
Well, that was fifty years ago that you came to that conclusion.
而今天你依然充满活力,跟我聊得这么起劲。
And you are lit up and on talking to me today.
从你的声音里就能听出来。
You can hear it in your voice.
这是一种解放。
It is a liberator.
哦,是的。
Oh, yes.
你知道,我是一个油漆工的儿子。
You know, I'm the son of a house painter.
带着92美元来到这里。
Came here with $92.
对吧?
Right?
然后我接触到了像你这样的人。
And I got exposed to people like you.
我当时就想,等等,这有点意思。
And I was like, hang on a second here.
这个人,他录了一个节目叫《成功的心理学》《销售的心理学》。
This guy, he recorded a program called The Psychology of Success, The Psychology of Selling.
我听你的磁带,直到它们在车里听坏了。
I listened to your cassettes until they broke in my car.
我没有买新的,而是拿透明胶带把它们粘好,继续在车上听。
And rather than buy the new set, I would get the Scotch tape out and fix them on my rails.
然后当它再坏的时候,我就说,好吧,布莱恩。
And then when it would go, I go, okay, Brian.
你还能从我这儿再榨出99块或者195块。
You're gonna get another 99 or a 195 out of me.
但我能学到成功的心理学。
But I could learn the psychology of success.
我是从心理学里学到的,我是个油漆工的儿子。
I learned from the psych I'm I'm a house painter son.
我上了几年大学去学习和研究,但那对我没什么用。
I I went to college for a few years to study and learn, but that didn't do anything for me.
我想不出大学里学的任何东西对我的生意有帮助。
I can't think of anything I learned in college that has helped me in my business life at all.
但我听了博恩·崔西和齐格·齐格勒的,还有厄尔·南丁格尔的《最奇怪的秘密》,《思考致富》为你点燃了一把火。
But I listened to Brian Tracy and Zig Ziglar, The Strangest Secret from Earl Nightingale, Think and Grow created a fire for you.
你知道,厄尔·南丁格尔被认为是个人成长和发展领域的泰斗。
You know, Errol Nightingale was considered the dean of personal growth and development.
对吧?
Right?
那就是《最奇怪的秘密》,也是南丁格尔·科南特所做的。
That's the strangest secret and what Nightingale Conant did.
我敢肯定,南丁格尔·科南特公司某个阶段肯定卖过你的产品。
I'm sure Nightingale Conant sold your products at one stage.
对吧?
Right?
哦,我差不多有十五年都是他们的头号销售。
Oh, I was their top seller for almost fifteen years.
哇。
Wow.
他们跟我说,我可能撑起了整个公司。
They told me I probably made the company.
哇。
Wow.
因为我的每个课程都充满了实用的点子,你可以用来改善生活或者提高收入。
Because each of my programs is loaded with practical ideas that you can use to improve your life or worker income.
所以我制作的《成就心理学》课程,到现在还是我卖得最好的节目。
So I produced the program, Psychology of Achievement, is still my best selling program.
而且销量达到了几千、几万、几十万,被翻译成了各种语言。
And it was thousands, tens of thousands, hundreds of thousands, rolled into every conceivable foreign language.
然后我又做了《销售心理学》,直到今天它仍然是历史上最畅销的音频销售课程。
And then I did Psychology of Selling which became the best selling sales program on audio in history still today.
接着是《时间管理》和《成功心理学》。
And then Time Management and Psychology of Success.
我制作了超过30个音频课程,每个大约有6到7万字。
I produced more than 30 audio programs, each of about 60 to 70,000 words.
而且每一个课程都是,如果你想达到这个目标,现在就去做这个。
And each one of them is, if you want to achieve this goal, now do this.
对。
Right.
然后一直坚持下去。
And just keep on doing it.
你确实是那个厉害的人。
Well, you were the guy.
厄尔很棒,因为他讲的是,你知道,嘿。
Earl was great because he was talking about, you know, hey.
你想着什么,就会成为什么。
You become what you think about.
他会抓住你的思想,然后牢牢把握住它。
And he was grab a hold of your mind and and get a hold of that.
而齐格负责激励,吉姆负责哲学。
And Zig was the motivation, and Jim was the philosophy.
对吧?
Right?
所以这墙上挂着一张照片,是他们最后一次同台演讲时拍的,吉姆和齐格,在我们的一次会议上。
So there's a picture on the wall here of the last time they spoke together, Jim and Zig, at one of our conferences.
你知道,那真的很棒。
And, you know, it was great.
你知道,他们来回辩论,齐格会讲激励。
You know, they debate back and forward, and Zig would talk about motivation.
然后吉姆会说,这还不够,齐格。
And Jim would go, that's not enough, Zig.
如果你把一个傻瓜激励起来,那你现在就有了一个被激励的傻瓜。
If you take an idiot and you motivate him, now you have a motivated idiot.
对吧?
Right?
诸如此类的话。
And those kinds of things.
挺有意思的。
It's interesting.
说到《转折点》,因为你在西雅图为我们演讲时,那场活动就叫《转折点静修会》,因为我们二十一年来一直用《转折点》来培训人。
You talk about The Turning Point because when you came out and spoke for us in Seattle, it was at an event entitled The Turning Point Retreat because for twenty one years, we trained people on Turning Point.
你的第一个转折点,当时你是个苦苦挣扎的年轻人,学会了怎么卖那个20美元的东西,一天赚的比一周还多三倍。
Your first Turning Point, young struggling guy, learned how to sell the $20 item and for three times more in a day than you're making in a week.
下一个转折点是什么,让你走上了成为演讲者、作者、作家的这条路?
What was the next Turning Point that led you down the path to be this speaker, author, writer?
嗯,其实有一系列的事情,我直到事后回想才意识到。
Well, there's been a series that I hadn't even thought of until in retrospect.
但对我来说,第二个重要的转折点,其实比学习因果法则还要早,就是发现自己要为自己的人生负责。
But the second major turning point for me, which actually preceded learning the law of cause and effect, was the discovery that I am responsible for my own life.
我觉得自我负责是至关重要的,没有它,什么都做不成。
And self responsibility, I think, is the sine qua known without which nothing is possible.
对。
Right.
所以你看史蒂芬·柯维的书。
And so you look at Stephen Covey's book.
他的第一章讲的就是主动负责,承担责任。
And his first chapter is on taking charge, accepting responsibility.
杰克·坎菲尔德的书《成功原则》里也讲要承担责任。
Jack Canfield's book, Success Principles, is accept responsibility.
我的第二章也是讲承担责任,就是你要为自己的人生负责。
My chapter two, accept responsibility, is that you are responsible for your own life.
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如果你生活中有什么让你不满意的地方,那就得靠你自己去改变。
If there's anything in your life that you're not happy about, then it's up to you to change it.
对。
Yeah.
所以后来,我开始想,好吧。
So then over time, I started to think, okay.
我不再找借口了。
And I stopped making excuses.
这改变了我的生活。
It changed my life.
第二件事是对什么负责?
The second thing is responsible for what?
答案就是,这些是转折点。
And the answer, these are turning points.
答案是,我要负责决定我想要什么,我的目标,然后制定计划去实现它们,并且每天为之努力。
The answer was I'm responsible for deciding what I want, my goals, and then making plans to achieve them and then working on them every day.
没有人会替我做这件事。
No one's going to do it for me.
所以第一点,就是责任感。
And so number one, responsibility.
第二点,目标。
Number two, goals.
第三点,你可以学会任何你需要学的东西,去实现你为自己设定的任何目标。
And number three is you can learn anything you need to learn to achieve any goal you can set for yourself.
对。
Yeah.
我以前在美国和加拿大有150个经销商,现在我在世界各地依然有这么多。
I used to have 150 distributors in The United States and Canada, and I now have that many still today all around the world.
因为那时候我们做的视频培训,现在已经没人做了。
Because the kind of video based training that we did at that time was just not done anymore Yeah.
这是个有趣的话题,我们回头再聊。
Which is an interesting subject, which we'll come back to.
为什么?
Why?
为什么现在的人不像我们当年那样学习?
Why aren't people learning the way we did?
我的意思是,我们那时候学习简直像疯了一样。
I mean, we were animals for learning.
别问那么多。
Don't question.
好吧,让我问你一个问题。
Well, let me let me ask you this.
让我先插一句,因为你刚才说的这些可都是金句。
Let me just segue here for a second because this is some gold nuggets you're dropping right here.
对。
Right.
自我负责。
Self responsibility.
对。
Yes.
这个观点现在不太受欢迎。
That's not very popular right now.
这可能会让你上不了今天的日间脱口秀,更别说做电视购物广告了,因为现在人们想要的是,而且现在到处宣扬的是,我们需要政府来做这件事。
That might not get you on the daytime talk show today, and it sure as heck won't allow you to have an infomercial because people want, and what's being promulgated today, is we need the government to do this.
我们需要共和党和民主党来做那件事。
We need the Republicans and the Democrats to do that.
我们需要新闻媒体来做这件事。
We need the news media to do this.
我们需要重新调整收入分配。
We need to recorrect income distribution.
我们需要重新调整这个。
We need to recorrect this.
“权利”这个词已经变成了政府提供的东西的意思。
The word entitlement has become to mean something that is provided by the government.
我看到一种逐渐蔓延的权利感,是的。
I see a creeping sense of entitlement Yes.
这就像一股浪潮席卷全国,源于那些赚了钱、取得成功的人,他们并没有把自己的成功经验传给子孙后代。
That is like a wave coming across the country that's built out of the generational reflection of people who've made money, been successful, and I don't believe shared with their children and their grandchildren how they became successful.
我有六个孩子,比你的小一点,他们参加高水平的竞技体育,我现在看到权利感已经渗透到高水平体育领域。
I have six kids, a little younger than yours, who are in high level competitive sports, And I've seen now entitlement creep in the high level in in sports.
上周有报告说,美国教育体系中的A等成绩比十年前增加了47%,但SAT成绩却下降了20%,因为家长在纠缠老师,要求给他们的孩子A。
The report came out last week, 47% higher number of a's in the American education system than ten years ago, and yet the SATs are down 20% because parents are badgering teachers to give my kid an a.
所以他们得了A,但并没有付出努力。
So they're getting an a, and they haven't put in the work.
对。
Yeah.
家长在纠缠这些俱乐部球队的教练,要求给孩子上场时间,而不是孩子自己去想,我需要在这方面努力。
The parents are badgering the coaches in these club teams for their kid to get playing time instead of the kid going, I need to work on this.
我需要努力。
I need to work.
我妻子是奥运会排球运动员。
My wife's an Olympic volleyball player.
这支球队的主教练曾在斯坦福执教,那是全国排名第一的排球项目。
The head coach of this team coached at Stanford, the number one volleyball program in the country.
他还执教过美国国家队,而我们队里有15岁的女孩,完全叛逆,因为赛季才刚开始一个月,她们就觉得没得到想要的出场时间,而整个赛季要持续七八个月。
He coached at the USA team, and we have 15 year old girls in total rebellion to this stuff because I'm not getting the playing time I wanted one month into a seven month or eight month season.
所以她们不是去努力训练、提升自己,而是让爸妈去给教练组或领导施压。
And so rather than work and get better, let me get my mom and dad to go eat bananas on the coaching staff or the bosses.
要么改变,要么我们就退出,不再付钱了。
We're pulling out and not paying you anymore unless you change.
对。
Yep.
所以这已经成了普遍现象。
And so it's epidemic.
还有一个例子,我顺便提一下。
Another one, I'll just throw it in here.
密歇根大学的一项研究,针对美国最大的700家公司。
University of Michigan study, 700 largest companies in America.
其中38%的公司表示,他们收到过家长替孩子递交的求职申请。
38% of them said they've received applications from parents for their children to get a job.
28%的公司说,有家长打电话来问,为什么我的孩子工资没涨或者没升职?
28% have said parents have called them saying, why isn't my child getting paid more or gotten a promotion?
还有4%,你们可能会遇到这种情况。
And then 4% you'll live this.
4%的公司说,有年轻人去面试的时候,家长陪着一起去了。
4% of the company said a young person showed up on an interview and the parent came with them for the job interview.
所以现在,我们有一种普遍的理所当然的心态,是的。
So right now, we have a sweeping sense of entitlement Yes.
这种心态正在全国蔓延。
That's creeping all across the country.
它就像一种无声的致命杀手。
It's a silent deadly killer.
你在这里说的是自我责任。
You're talking here self responsibility.
请告诉我,为什么这不是一个50年前的概念,而且今天行不通呢?
Please tell me why that's not a 50 year old concept, and and it's not gonna work today.
为什么自我责任如此重要?
Why is self responsibility so crucial?
嗯,如果你不承担责任,那反过来你就会把生活中的每一个问题都归咎于别人或别的事情。
Well, if you don't accept responsibility, the opposite is you blame every problem in your life on someone or something else.
对。
Yep.
当你责怪别人时,你就放弃了控制权。
When you blame, you give up control.
你失去了控制。
You lose control.
你实际上削弱了自己,变得软弱无能。
You actually weaken yourself and you become soft and useless.
当你接受责任,不找借口,不抱怨,只是说出这些神奇的话。
It's when you accept responsibility with no excuses and no blaming and you just say these magic words.
我教这些话已经四十年了,人们走到我面前说,它永远改变了我的生活。
And I've taught these now for forty years and people come up to me and say, It changed my life forever.
这些话就是:我负责。
And the words are, I am responsible.
你看,成功最大的障碍——我多年前开始研究形而上学。
You see, the greatest obstacle to success I began to study metaphysics many years ago.
我发现成功最大的障碍是消极,对自己和他人的负面情绪。
The greatest obstacle to success that I discovered is negativity, negative emotions towards yourself and toward others.
不可能同时消极又接受责任。
And it's impossible to be negative and to accept responsibility simultaneously.
所以你就说:我负责。
So you just say, I am responsible.
我以前在夏天课程中常指出,有很多人因为糟糕的婚姻或感情而一直生气,有时他们生气了几十年。
One of the things I used to point out in part of my summer, would say, there are a lot of people who are still angry because of a bad marriage or a relationship that And took sometimes they're angry for decades.
有时候他们气到一辈子都过不上正常的生活。
And sometimes they're so angry that they never have a normal life again.
他们整天走来走去,心里就想着那个混蛋。
They just walk around thinking about that SOB.
所以让我问你们一个问题,如果现场有人的话,这是个很大的观众席。
So let me ask you a question if there's anyone in this audience, very large audience.
我想说,在这种情况下,是谁让你自己走进这段婚姻的?
I say, in a situation like that, who got yourself into the marriage?
我是说——
I mean
又不是被枪指着。
Wasn't at gunpoint.
对。
No.
那又是谁在知道这段关系走不下去之后,还继续留在那里?
And who stayed there after they knew that it wasn't going to work out?
对。
Mhmm.
那谁又拒绝承担责任呢?
And who refused to accept responsibility?
全场一片寂静。
And there's silence throughout the audience.
大家都沉默不语。
People are just silent.
我说,事实上,你可能不是百分之百对发生的事情负责。
I said, The fact is that you may not be 100% responsible for the things that happen.
当然。
Sure.
但如果两个人合不来,那只是性格不合的问题。
But if two people don't work out, it's just a matter of incompatibility.
这不是谁故意设计好的,也不是有人早上起来就决定要让对方难受。
It's not a matter of design or someone got up in the morning and decided to make the other one miserable.
你要为自己的人生负责。
You're responsible for your own life.
还有一件事我反复讲,因为对我帮助特别大,就是永远不要为那些你无法改变的事情担忧。
Another thing that I teach over and over because it's been so helpful to me is that never worry about things that you cannot change in life.
过去的事情你改变不了。
And you cannot change a past event.
所以,人生中最重要的一点就是,告诉自己这一切都会过去,永远不要为无法改变的事情烦恼。
So therefore, one of the most important things in life is you just say, this too shall pass, and never worry about something you can't change.
哇。
Wow.
所以,如果一段感情没成,一份工作没成,一笔投资没成,一个员工不合适。
So if a relationship didn't work out, a job didn't work out, an investment didn't work out, An employee didn't work out.
那并不是因为他们坏或者邪恶或者别的什么。
It's not because they are bad or evil or anything else.
就是没成而已。
It just didn't work out.
但那是过去的事,你改变不了过去。
But it's a past event and you can't change the past.
你唯一能影响的只有未来。
The only thing that you can have any influence over is the future.
对。
Yeah.
而你要想对未来产生巨大影响,最好的办法就是坐下来,拿张纸,写下你未来几周、几个月甚至几年想达成的目标,然后每天朝着它努力。
And the way you can influence the future magnificently is to sit down with a piece of paper and write down exactly what you want to accomplish in the weeks and months, even years ahead, and then work on it every day.
那我们自然要完美地过渡一下,毕竟你是大师嘛。
So let's segue beautifully, of course, as you would as the master.
我们从承担责任开始。
We go from accepting responsibility.
我负责。
I am responsible.
这太神奇了。
It's magic.
好的。
Okay.
我们这个世界,信息泛滥,却缺乏智慧。
We're we're a world that is drowning in information and starving for wisdom.
今天能请你来,把智慧分享给我和我们的听众,我真是太高兴了。
And I am so thrilled to have you here today just imparting your wisdom to me and to our audience.
就像干渴的皮肤遇上了温润的油。
It's warm oil on dry skin.
就像沙漠里遇上了水,你能来,我感激不尽。
It is it is water on a desert, and I can't thank you enough for being here.
二十一年来,我们研讨会上有三百万人写下过他们的目标。
I have had 3,000,000 people in our seminars over twenty one years write their goals out.
每次研讨会我都会找个时间停下来,说:接下来我们要做的是。
I stop every seminar at some point in time and say, here's what we're gonna do.
无论是精神、家庭、事业、财务还是个人方面,我们都要设定一些目标。
Whether it be spiritual, family, business, financial, personal, we're gonna set some goals.
有时候是十天目标。
Sometimes it's ten day goals.
有时候是五年目标。
Sometimes it's five year goals.
有时候是十个月目标。
Sometimes it's ten month goals.
我试过所有能想到的方法。
I've tried everything under the sun.
你能想到的,我都试过,我知道你也是。
You name it, and I know you have too.
那就给我们讲讲你对目标最重要的见解吧。
Just give us your most important insights on goals for somebody.
你知道,我是全球最畅销的时间管理书籍作者。
Well, you know, I am the bestselling author in the world on time management.
对。
Mhmm.
而且我也是全球最畅销的目标设定类书籍作者,哇。
And I'm also the bestselling author in the world on goals Wow.
现在已经有28种语言版本了。
In 28 languages now.
时间管理类,42种语言。
Time management, 42 languages.
所以我对这个话题了解很多,因为我在1968年偶然接触到它,哇。
And so I know a lot about the subject because when I stumbled into it back in 1968 Wow.
因为我偶然发现了目标设定,感觉就像死后上了天堂一样,布莱恩。
Because I stumbled over goals, is I felt like I died and gone to heaven, Brian.
所以,关于目标,你要做的就是把它们写下来。
It's just so what you do in terms of goals is you have to write them down.
对。
Mhmm.
这很有意思。
Now it's an interesting thing.
几年前,就在经济繁荣结束之前,有一本关于吸引力法则的畅销书,是的。
A few years ago, just before the boom ended, there was a popular book on the law of attraction Yeah.
关于吸引力法则,我研究了很多。
Which is in the law of attraction I I studied it a lot.
但吸引力法则最早是在四千年前中东的神秘学校中提出的。
But the law of attraction was first explained four thousand years ago in the mystery schools in The Middle East.
明白。
Mhmm.
人们就像无头苍蝇一样到处乱跑,我昨天才发现的。
And people run around like chickens with their head cut off as I just discovered yesterday.
对。
Yes.
而且,在……没有什么新鲜事。
And and in the There is nothing new.
对吧?
Right?
太阳底下没有新鲜事。
There is nothing new under the sun.
在我第一次举办的大型研讨会上,我在世界各地都讲过,第一章第一部分讲的是七条心理法则。
In my first major seminar, which I gave all over the world, chapter one, part one was a series of seven mental laws.
对。
Mhmm.
其中第三条或第四条心理法则就是吸引力法则。
And the third or fourth of the mental laws was law of attraction.
在我的研讨会上,有大约101条不同的法则,适用于生活的不同方面。
And it's one of, in my seminars, there's something like 101 different laws that apply to different parts of life.
但就心理学、形而上学、情绪和个人成功而言,法则就没那么多了。
But in terms of psychology, metaphysics, emotions, personal success, there's there's fewer.
所以你要做的一件事就是把它写下来。
So one of the things you have to do is have to write it down.
所以一个很重要的问题是:如果你知道自己不会失败,你敢梦想什么伟大的事情?
And so one of the great questions is what great thing would you dare to dream if you knew you could not fail?
对。
Right.
所以我在研讨会上会拿出一支好笔,然后说,想象这是一根魔法棒。
And so what I do in my seminars is I'll take out a nice pen and I'll say, want you to imagine this is a magic wand.
我可以把这根魔法棒在你身上挥一下,你就能实现生活中任何你想要的目标,或者多个目标。
And that I can wave this magic wand over you and you can have any goal that you want in life or goals for that matter.
你提到了几个类别。
You talked about several categories.
财务、个人、家庭、人际关系、健康等等。
Financial, personal, family, relationships, health and so on.
但你必须做的一件事就是,把目标写下来,写得清清楚楚,让一个六岁的小孩都能看懂。
But the one thing you have to do is you have to write it down so clearly that a six year old child could understand that goal.
而且这个六岁小孩还能把它解释给另一个六岁小孩听,另一个六岁小孩也能听懂。
And the six year old could explain it to another six year old and the other six year old would understand it.
这个想法来自爱因斯坦。
And this comes from Einstein.
爱因斯坦说过,如果你不能把你的目标向一个六岁小孩解释清楚,那就说明你其实并不清楚自己到底想要什么。
Einstein said, If you cannot explain your goals to a six year old, it means you're really not clear about what you want in life.
对。
Right.
我再给你讲一件发生在我身上的事,这件事对我来说又是一个转折点。
I'll give you something that happened to me that was again a turning point.
在我开始演讲大约两年后,我接到了一家大型全国性公司的负责人打来的电话,这家公司在全美各地都有独立经销商,一共800家。
After I began speaking for about two years, I got a call from the head of a large national company which had distributors all over the country, independent distributors, 800.
嗯。
Mhmm.
他们正在开年会。
Having an annual meeting.
他说,希望你能来这次年会做一场主题演讲,讲的是白手起家的百万富翁,怎么成为白手起家的百万富翁。
And he said, I'd like you to come and give a keynote talk at this annual meeting on the subject of self made millionaires, how to become a self made millionaire.
嗯。
Mhmm.
我说,当然可以。
And I said, sure.
因为就像做房地产一样,只要有听众你就愿意讲。
Because when you're just like when you're in real estate, you'll take any listening.
对。
Yeah.
确实。
Absolutely.
做演讲的时候,只要有邀请你就接。
When you're speaking, you'll take any Yep.
当然。
Sure.
主题。
Subject.
我说,没问题。
I said, sure.
他说,就告诉他们一些基本的方法,让他们也能成为百万富翁。
And he said, just tell them basic ideas on how they can become millionaires as well.
然后我就挂了电话。
So I hung up the phone.
离那次演讲还有两个月。
I had two months before this talk.
我意识到,我这辈子,那时我37、38岁,一直想成为百万富翁。
And I realized that all my life, I was now 37, 38, I'd always wanted to be a millionaire.
那是我们的梦想。
That was our fantasy.
你知道吗?
You know?
总有一天我要成为百万富翁。
Someday I wanna be a millionaire.
在爱尔兰,你可能想成为百万富翁,
In Ireland, you probably wanna be a pound
百万富翁。
millionaire.
对。
Yeah.
没错。
Right.
当然。
Absolutely.
现在,是百万欧元。
Today, it's a euro million.
对。
Yeah.
一百万英镑。
A million pound.
而我离这个目标还差得远呢。
And I wasn't any closer Yeah.
三十五年过去了,我一直在工作、工作,在沟渠里清扫,还有其他各种活儿。
After thirty five years and working and working and sweeping in ditches and everything else.
然后我意识到,我对白手起家的百万富翁一无所知。
And I realized I didn't know anything about self made millionaires.
所以
So
我说,好吧。
I said, alright.
我要把这个当作一个测试,我要全力研究白手起家的百万富翁。
I'm going to use this as a test and I'm going to do a full court press on self made millionaires.
然后出乎意料的是,我发现有研究、访谈、背景调查,还有长达十年、二十年的追踪记录。
And then surprisingly enough, I found there was research and interviews and background checks and ten, twenty year tracking.
那时候,美国有将近一百万个百万富翁。
They had, at that time, almost a million millionaires in The United States.
哇。
Wow.
其中大约80%到90%是白手起家的。
And of those, about 80 to 90% were self made.
一开始什么都没有。
Started off with nothing.
对。
Yeah.
于是我开始学习和阅读,结果发现这个话题太吸引人了,无数杂志、文章、书籍都在讲。
So I began to study and read, and it turned out to be such a fascinating subject that countless magazines, articles, books, and so on.
所以我就把自己打造成了白手起家百万富翁的伪专家。
So I made myself a pseudo expert on self made millionaires.
明白。
Mhmm.
然后我站起来,做了那个演讲。
And I got up and I gave that talk.
我给它起名叫《白手起家百万富翁的21个成功秘诀》。
And I called it the 21 success secrets of self made millionaires.
我讲给他们听,他们很喜欢,还做了笔记什么的。
And I gave it to them and they loved the talk, took notes, everything else.
然后有人请我再讲一次。
And somebody asked me to give that talk again.
我就又讲了。
So I did.
这几乎就像拉塞尔·康威尔,是的。
And almost like Russell Conwell Yeah.
《钻石宝地》。
Acres of Diamond.
《钻石宝地》。
Acres of Diamond.
我开始到处讲这个。
I started giving that talk everywhere.
然后他们说,那你能把它扩展成半天的课程吗?
And they said, Well, could you expand it to a half day?
我说,当然可以。
And I said, Absolutely.
因为我其实是在赶着讲完21个关键概念。
Because I actually racing to get through 21 key concept.
后来它变成了整整一天的课程。
And then eventually it was a full day.
对。
Yeah.
然后我开始在世界各地用不同语言讲这个课。
And I began to give it all over the world in translation.
我开始录制它。
I began to record it.
五年之内,我就成了百万富翁。
And within five years, I was a millionaire.
哇。
Wow.
其实当时也没怎么多想。
And hadn't really thought about it that much.
我刚开始的时候身无分文。
I was broke when I started.
但你想得越多,说得越多,教得越多,你就会变成你所教的东西。
But the more you think about it and talk about it and teach it, you know, you become what you teach.
对。
Right.
你会变成你所想的东西。
You become what you think about.
你会变成你所教的东西。
You become what you teach.
而且有无数人回来跟我说,我刚拿到那张CD,一两年内听了上百遍。
And I've had countless people come back to me and they say, I just got the CD and I listened to it a 100 times over the course of a year or two years.
他说,现在我已经富有了。
And he said, today I'm rich.
这种话我听过很多次了。
And I've heard that many times.
我听了之后,现在有钱了。
I listened to it and now I'm rich.
我听了,因为你在做的事情就像坐在电脑前,给大脑编程一样。
I listened to it because what you're doing is like sort of sitting up to your computer and you're programming your mind Right.
在潜意识层面,让你像富人那样走路、说话、做事、思考。
At an unconscious level to walk, talk, be, do, think the way rich people think.
对。
Right.
而富人首先想到的就是自我负责。
And one of the first things they think about is self responsibility.
另外,有些人会把好东西变成坏东西。
And the other part of it is some people have again, people take good things and turn it into bad things.
吸引力法则是一个强大的法则。
The law of attraction is a powerful law.
但如果我坐在家里的沙发上,摆个莲花坐姿,等着百万美元自己吸引到我生活里来,那我什么也吸引不来。
But if I sit in the lotus position in my couch at home waiting for a million dollars to attract itself into my life, I'm not gonna attract anything into my life.
对吧?
Right?
关键是你得承担责任。
Your thing is you gotta take responsibility.
你要设定目标,然后还有另一个要素,就是你要去努力实现它。
You go set goals, and then you also have this other element which you go to work on it.
对。
Yes.
然后你把它吸收进来。
And you you take it in.
然后你吸收它,再把这些东西付诸实践。
And then you take it in, and then you apply those things.
这才是真正的关键。
And that's the real deal.
对我来说,它就是钠和氯。
To me, it's it's sodium and chloride.
它们必须结合在一起。
It's gotta be put together.
是的。
Yes.
你得先把信息吸收进来,然后再去应用它。
You gotta put the information in, and then you gotta apply it.
你知道,我们俩这么有热情,所以才会一直聊这些目标。
You know, just talking about these goals because you and I are so passionate.
你知道,我是第一代爱尔兰移民。
You know, I'm a first generation Irish.
你是第二代爱尔兰移民,第一代加拿大移民,我能从你的声音里听出来,而且我知道大家也能听到你的声音。
You're a second generation Irish, first generation Canadian, and I can hear it in your voice, and I know people can hear your voice.
那种纯粹的喜悦,就是当电灯泡亮起来的那一刻,自我发展意味着你可以自己掌控自己的职业,你可以生活在充满机遇的土地上,为自己积累财富,成为你想成为的人,过上你想过的生活。
The sheer joy of the day the light bulbs got turned on and self development meant you could self direct your career, that you could live in the land of opportunity and build yourself a fortune and become who you wanted to be and how you wanted to live.
我们说的是我们的女儿在骑马。
We're talking about our daughters being in horses.
那些马要花几十万美元,而我们能给孩子提供这些机会,又不会让他们觉得理所当然,因为我们学习了自我发展。
Those horses cost hundreds of thousands of dollars, and we've been able to provide those kids those opportunities without creating entitlement because we got into self development.
你知道,我们俩都不是那种……我不知道你怎么样。
You know, neither one of us you know, I don't know about you.
我不是班里最聪明的那个。
I wasn't the smartest guy in my class.
对吧?
Right?
卢·霍尔茨常说,我在班里是垫底的。
Lou Holtz used to say, I was in the bottom half of the class.
要不是我,班里就没有上半部分了。
If it wasn't for me, there wouldn't be a top half.
对吧?
Right?
所以自我提升很重要。
So self development.
目标对你来说变得至关重要。
Goals became crucial to you.
我人生中第一次写下目标的那天,我的生活就改变了。
The first day I ever wrote a goal, my life changed.
对。
Yes.
对。
Yes.
然后在九十天内,我写下了一系列目标。
And then what happened within ninety days, I had written a series of goals.
当我开始打勾完成目标时,我人生的第二阶段改变了。
The second part of my life changed when I was checking boxes.
是的。
Yes.
那些我以为要花一年的事情,九十天就搞定了。
And things I thought that would take a year took ninety days.
对。
Yes.
然后突然之间,我又要再来一次。
And all of a sudden, I'm gonna do it again.
我要再来一次。
I'm gonna do it again.
我要再来一次。
I'm gonna do it again.
我敢肯定这里的人都很渴望这些。
I'm sure people are starving here.
这些年来你创作了这么多好东西,而且你现在把很多资源都提供下载之类的。
You have created so much great stuff over the years, and you've now you so many of your resources you make available for download and things like that.
简直难以置信。
It's unbelievable.
那大家如果想在目标上更进一步,有什么可以做的,能让他们有所成长呢?
You know, what could folks do to take another step with goals that would be something they could grow in?
嗯,我建议他们去你的网站下载那个课程,就是《白手起家百万富翁的21个成功秘诀》,因为那是其中的一部分。
Well, what I would suggest is that they come to your website and download the program, the 21 success secrets of self made millionaires, because that's part of it.
这是21个关键点之一。
It's one of the 21 keys.
顺便说一句,人们常说,我写过300页关于设定目标的书。
Just as a quick aside, people say, and I've written 300 page books on goal setting.
但这里有三个方法,可以改变你的人生。
But here's three things you can do which will change your life.
我向你保证。
I promise you.
第一,明确你想要什么,然后写下来。
Number one, decide exactly what you want and write it down.
用现在时写,就像你已经实现了它一样。
And write it in the present tense as though you've already achieved it.
我每年赚多少多少钱。
I earn X number of dollars a year.
我的净资产是多少多少钱。
I have a net worth of X number of dollars.
我的体重是多少多少磅。
I weigh X number of pounds.
把它当作事实写下来,因为咱们之前聊过吸引力法则。
Write it down as though it's a fact because you and I were talking about the law of attraction.
吸引力法则只有在用一种特定的、几乎可以说是数据库语言的方式向潜意识下达指令时才有效。
The law of attraction only works if you give instructions to your subconscious mind in a particular, like you could almost say, database language.
潜意识只能接受现在时态的指令。
The subconscious mind can only accept commands that are in the present tense.
如果你说“我将会赚”、“我将会是”,它无法接受未来时态。
If you say I will earn, I will be, it cannot accept the future.
它也无法接受否定形式。
And it cannot accept the negative.
要是说“我要戒烟”,这也不行。
It is I am gonna quit smoking.
就算说两遍“我要戒烟”,照样没用。
I'm gonna quit smoking double.
这两种表述一个是未来时态,另一个是否定句式,都不行。
It's a future and it's a negative.
所以你得这么说:我现在就是一个不吸烟的人。
So what you say is I am a nonsmoker.
我是白手起家的百万富翁。
I am a self made millionaire.
第一次说这话的时候,你会觉得有点别扭。
And at the first time you say this, you'll feel strange.
听起来会很奇怪,因为这跟你的其他认知完全不一样。
It will sound strange because it's so alien to anything else.
但当你反复去说的时候,会发生一件事:你的潜意识会产生心理学家所说的认知失调,也就是说,你嘴上说的东西,基于你目前的现实情况,你的潜意识知道那是不成立的。
But as you repeat it, what happens is your subconscious mind goes through what psychologists call cognitive dissonance which is you are saying something that your subconscious mind knows based on your current reality is not true.
所以你的潜意识会把它弹回去,就像器官移植时身体排斥一样。
So your subconscious mind kicks it back out, almost like it's rejecting an organ in transplant.
但如果你一直说,你的潜意识就会变弱,就像一个拳击手,一轮一轮下来越来越弱。
But if you keep saying it, your subconscious mind becomes weaker, almost like a boxer that just gets weaker and weaker round after round.
很快,你的潜意识就会开始相信你很有钱。
And pretty soon your subconscious mind comes to believe that you are wealthy.
你确实一年赚一百万。
You do earn a million dollars a year.
你是办公室里最厉害的人。
You are the top person in your office.
然后这就会开始成真,因为你开始吸引到那些原本不会出现的人、环境和机会,只要你不停地这样给自己灌输。
And it starts to come true because you start to attract into your life people and circumstances and opportunities that would never have been there unless you keep programming them in.
而且你不能只做一次。
And you can't just do it one time.
有时候一次就够了。
Sometimes you can.
有时候你做不到。
Sometimes you can't.
回到这个公式,写下你人生中最想实现的一个目标。
So coming back to this formula, write down the one goal that you would like more than anything else in life.
如果那是财务目标,通常财务目标能帮你实现其他所有事情。
And if it's a financial goal, usually a financial goal will enable you to get everything else.
当然。
Sure.
对。
Yeah.
所以,你总是选择一个能帮你实现其他更多目标的目标。
A lot of So you always pick a goal that will help you to achieve more of your other goals than anything else.
我让我的团队成员做这个练习。
And I put my people through this exercise.
写下你想实现的10个目标。
Write down 10 goals that you'd like to achieve.
然后你再看一遍那个清单,想象一下,因为你写下来了,这些目标迟早都能实现。
And then go over that list and imagine that you could have all of these goals sooner or later because you wrote them down.
如果你没写下来,连六岁小孩都能看懂的东西都很难实现。
It's very hard to achieve anything that you haven't written down that a six year old child could understand.
然后你问自己,想象一下这些目标迟早都能实现,但如果你能在二十四小时内实现一个,你会选哪个?
And then you ask, imagine you could have all of these goals sooner or later, but you could have one within twenty four hours.
好的。
Okay.
所以,过一遍你的清单,挑出一个目标,如果能在二十四小时内实现它,它会对你的生活产生最大的积极影响。
So go over your list and pick the one goal that if you could have that within twenty four hours, it would have the greatest positive impact on your life.
嗯。
Mhmm.
而且大概百分之八十的情况下,这个目标会是物质或财务上的,但也可能是健康、关系或事业上的目标。
And probably 80% of the time it'll be material or financial, but it could be a health goal or a relationship goal or a business goal.
然后,列出你能想到的、能帮你实现这个目标的所有事情,然后每天去做。
And then make a list of everything you could think of to do to achieve that goal and then work on it every day.
有趣的是,你可以同时处理十个或十五个目标,但你总得有一个大目标。
The interesting thing is that you can work on 10 or 15 goals at a time, but you always have one big goal.
拿破仑·希尔说过,当一个人选定一个大目标并为之努力时,他的人生就开始变得精彩。
Napoleon Hill said each person's life begins to become great when they select one big goal to work on.
所以你可以追求很多目标,但你必须有一个主要的,并且每天都要做点事情让自己朝那个目标前进。
So you can work on lots of goals, but you must have one and you must do something that moves you toward every day.
对。
Right.
这就是激活吸引力法则以及其他一系列法则的关键,这些法则会让你朝着目标前进,同时目标也会向你靠近。
And this is what activates the law of attraction and a whole series of other laws that starts you moving toward the goal and the goal moving toward you.
对。
Right.
它会让你开始注意到合适的人和机会。
It starts you seeing people, opportunities.
你会注意到报纸或杂志上的一些东西,以前你根本不会留意,但它们和你的目标正好契合。
You notice something in the paper or in a magazine that you would never have noticed, but it's in harmony with the goal.
对。
Right.
有人会说,你读过这本书吗?
Somebody will say, have you read this book?
你说,没有。
You say, no.
哦,这本书刚出版,真的很不错。
Well, it's just came out and it's really good.
你从来没听说过,但你说,我信任我朋友的判断。
And you've never heard of it, but you say, well, I respect my friend's judgment.
你就直接买了。
You just buy it.
这就是杰夫·贝佐斯和亚马逊的妙处。
And that's a wonderful thing about Jeff Bezos and Amazon.
是的。
Yeah.
因为我可以当着你的面下单买书,等我到家的时候书就已经到了。
Because I can order the books as I'm sitting here in front of you, and it'll be at home when I get there.
对。
Yeah.
没错。
Right.
太神奇了。
Amazing.
而那本书里可能有一个观点,会彻底改变你的一生。
And that book may have one observation that changes your life forever.
对。
Yeah.
然后另一个动态就变成了——这就是吸引力法则变成行动法则的地方——就是,好。
And the other dynamic becomes and this is where the law of attraction becomes the law of doing, which is, okay.
比如说,我帮助过一些负债的人。
Let's say I've helped people who are in debt.
我说,我是一个没有债务的人。
I go, I'm a debt free person.
对。
Yes.
我是一个没有债务的人。
I'm a debt free person.
当你是一个没有债务的人,你做出的决定,那些有债务的人是不会做的。
Well, when you're a debt free person, you make decisions going forward that people who are in debt don't make.
大概二十五年前,我哥哥凯文有个小公寓,他让一个哥们儿搬进来当室友。
Maybe twenty five years ago, my brother Kevin had a little condo, and he takes in one of his buddies as a roommate.
因为那是他哥们儿,他们又年轻,那哥们儿混得不太好,结果没过多久,他就不付房租了。
And because he's his buddy and they're young and his buddy's kinda not doing real well, and next thing you know, he's not paying his rent.
然后他又一个月没付房租,我哥哥不想给他压力,也不想怎么样。
And then he doesn't pay his rent another month, and my brother doesn't wanna put pressure on him and whatever else.
有一天我走进那房子,他哥们儿有三条新牛仔裤放在沙发上。
Well, I walk into the house one day, and his buddy has three new pairs of jeans sitting on the couch.
我就说,哥们儿,你在干什么呢?
And I go, man, what what are you doing?
他说,哇。
And he goes, wow.
你看。
Look.
我说,你连我哥的房租都付不起,却在这儿买了三条新牛仔裤。
I mean, I I go, you can't afford to pay my brother rent, but you're in here with three new pairs of jeans.
他说,是啊,我付不起房租。
He goes, well, I can't afford the rent.
你知道,我得为自己做点什么。
You know, I need to do something for myself.
我心情很低落。
I'm down.
我……我想,我需要做点什么。
I'm I want I need to do something.
所以他当时就花了那么多钱。
And so he so he spent whatever at the time.
可能就花了六七十美元买牛仔裤。
It wasn't maybe 60 or $70 on the jeans.
对。
Yeah.
是吧?
Right?
但一个没有债务的人不会做这种决定。
But a debt free person wouldn't make that decision.
不会。
No.
没有债务的人会做出正确的决定。
A debt free person makes the right decision.
所以当你把这些写下来,用现在时去肯定,它就会开始影响你的思维。
So when you write these things down and you affirm and you write them in the present tense, it starts to affect your thinking
对。
Yes.
这会影响你的行为,然后你就会开始像那个人一样行事。
Which then affects your actions, and then you start acting like that person.
你知道,那些健康方面真正有问题的人,我会说,我很健康,充满活力。
You know, people who are really struggling in health, I I go, I'm healthy and filled with energy.
但当你超重四十磅时,再吃一块披萨不会有什么大不了的,而且他们可能说得对。
But when you're forty pounds overweight, one more piece of pizza is not gonna and and they're probably right.
确实不会有什么大区别,但每天都是这样。
It's not gonna make a big difference except that it does every single day.
对吧?
Right?
所以,当你健康且充满活力时,你会想,我不会吃那块披萨,因为我健康且充满活力。
So but when you're healthy and filled with energy, well, I'm not gonna eat that piece of pizza because I'm healthy and filled with energy.
然后,你知道,我会去散步而不是看电视,因为我健康且充满活力,这就会形成良性循环。
And and then, you know, I'm gonna go walk instead of watching TV because I'm healthy and filled with energy, and it feeds itself.
是不是这样?
Isn't that true?
是的。
Yes.
完全正确。
Absolutely.
而且有个很棒的事情,我很多年前偶然发现了这个,我读了超过六千本关于这个主题的书,还有超过十万篇文章。
And the wonderful thing, I stumbled across this many years ago, and I've read more than 6,000 books on this subject and more than a 100,000 articles.
另外,我还花了四五千个小时,在一所知名大学读了一个MBA项目,还听了上千个小时的课。
Plus I've taken four or five thousand hours an MBA program at a major university and listened to thousands of hours.
总之,我学到的一件事就是,生活中只有一样东西是你能够控制的,那就是你自己的思维。
Anyway, one of the things I learned is that there's only one thing in life that you can control and that is your own thinking.
幸运的是,上帝设计我们的时候,只要你做到这一点,对。
And fortunately, God has designed us so that if you'll just do that Yeah.
其他一切都会跟着来。
Everything else will follow.
确实如此。
It does.
这就是区别所在。
And here's the difference.
这个播客的初衷,就是把思维方式、动力和方法论带给人们。
This podcast was developed to bring mindsets, motivation, and methodologies to people.
而且它关注的是那些亲身经历过、并且做出成绩的人。
And it was all about people who've been there and done that.
现在的人,周二上《学徒》节目,周四就出书了。
Today, people are on The Apprentice on Tuesday, and their book comes out on Thursday.
我们如今生活的这个世界,真是有点不可思议。
And and the world we live in today, it's kind of extraordinary.
但这并不意味着我不能从那些人身上学到东西。
And it doesn't mean I can't learn from those people.
今天,就有个人在我办公室里做决定。
Today, had a person in my office who was making a decision.
我们正往洗手间走,有个人问我关于买公寓的建议。
We were walking to the bathroom, and there was a gentleman asking me advice about buying a condo.
对吧?
Right?
我的员工总是会来问我这些问题。
My staff will always come and ask me these questions.
这个年轻人看了一个关于买房的博客。
And this young person had this blog they were reading about buying real estate.
天哪,他们已经在托管账户里了,准备要完成他们第一套房子的交易,他们特别兴奋,真是不可思议。
And, jeez, they were in escrow, and they were getting ready to close on their first house, and they were so excited, Marvels.
然后这个人就说,这是你做过的最糟糕的投资。
And then this guy goes, worst investment you ever make.
这是个亏本买卖。
It's a loser.
你知道,拥有房产的时代已经结束了。
You know, the days of owning real estate's over.
他们被吓到了,又紧张又害怕。
And they were shook, and they were nervous, and they were scared.
然后我就想,天哪,我正处在做决定的关头,感觉我做了个糟糕的决定,就因为这个很犀利的博主。
And, oh my gosh, I'm in the middle of this decision, and I feel like I've I've made a terrible decision in this really sharp blogger over here.
然后我说,好,我们先停一下。
And I go, well, let's stop.
停。
Stop.
然后我把他带进了我的办公室。
And I walked him into my office.
我们来查查这个人是谁。
Let's let's research who this person is.
没有冒犯的意思。
And no offense.
他们才26岁。
They're 26 years of age.
他们当时是某个新闻机构的撰稿人。
They were a writer for some news organization.
我开始不停地查,不停地挖,越挖越深。
I started researching and researching and kept digging, kept digging.
而且他们连房子都没有。
And they don't own a house.
他们才26岁。
They're 26 years of age.
他们还在学习阶段。
They're still learning.
你知道,这没什么不对的。
You know, nothing wrong with that.
你们这些聪明人。
You brilliant people.
要知道,米开朗基罗23岁就创作了《圣母怜子像》。
You know, Michelangelo was 23 when he created the Pieta.
对吧?
Right?
我是说,确实有些年轻人做出了很了不起的事情。
I mean, there there's some brilliant things have been done by young people.
我不否认这一点。
I'm not negating that.
但是,要小心听取那些从未拥有过房子的26岁年轻人给你的长期财务建议。
But be careful taking long term financial advice from the 26 year old who's never owned a home.
你或许应该去问问那位65岁、拥有过15套房子的人,他能告诉你,嗯,我在这里赚了钱,在那里亏了钱。
You might wanna talk to the 65 year old that's owned 15 homes who can tell you, well, here's where I made money and here's where I lost money.
对吧?
Right?
你妈妈怎么说?
What did your mother say?
是的。
Yeah.
你妈妈怎么说?
What did your mother say?
对吧?
Right?
看看是谁说的。
Consider the source.
对。
Yeah.
没错。
Right.
看看是谁说的。
Consider the source.
对。
Right.
看看是谁说的。
Consider the source.
所以,在今天我们开始录音之前,我跟你讲过我是怎么成为你的人。
And and so I was telling you this before we started recording today of when I became your guy.
二十七年前,我去旧金山参加了一个博恩·崔西的研讨会,那时候我还不知道你住在圣地亚哥。
And I went to a Brian Tracy seminar twenty seven years ago in San Francisco, and I didn't know you lived in San Diego at the time.
那天晚上我坐飞机回家,那时候我才刚起步。
And I was flying home that night, and I was just starting out.
所以我买不起头等舱的票。
So I couldn't afford a first class ticket.
但不知怎么的,我也不知道是不是我施展了魅力,带点爱尔兰口音什么的,柜台的那位女士说,你今晚要坐头等舱回家。
But somehow, I don't know if I turned the charm on, little Irish accent, whatever else, the gal at the counter says, you're gonna fly home first class tonight.
所以我刚参加完博恩·崔西的研讨会。
And so I just went to the Brian Tracy seminar.
我坐在头等舱里,那是我人生中第一次。
I'm sitting in first class, first time in me life.
然后你猜怎么着,我往过道对面一看,博恩·崔西就坐在对面。
And next thing you know, I look across the aisle and Brian Tracy is sitting across the aisle.
而且我是那种人,从来不会主动过去跟你打招呼。
And I I'm the kind of guy I never came over and said hello to you.
我永远不会那样做。
I never would.
我会让别人自己待着。
I would leave people alone.
这是非常爱尔兰式的做法。
That's very Irish way.
很多成功人士在爱尔兰有房子,因为我们不打扰你。
Lot of successful people have a home in Ireland because we leave you alone.
但是研讨会结束后,在台上讲了两天课,我看到你拿出一个练习册和一副耳机,在听一门学德语的课程。
But after the seminar, after speaking on stage for a couple of days, I watched you take out a workbook and a set of headphones and listening to a course on learning how to speak German.
那天你在台上说,我觉得学其他语言很有价值。
And you've been on stage that day saying, I think it's valuable to learn other languages.
你还说,有一天我要去其他国家用其他语言开研讨会,我要做这个,我要做那个,我要做这个。
And you said, I'm gonna give seminars in other countries and other languages one day, and I'm gonna do this, and I wanna do that, and I'm gonna do this.
而我当时就在旁边看着,我记得我离开时心里想:好吧。
And here I was watching it, and I remember coming away going, okay.
他真在这么做。
He's doing it.
这让我觉得你教的一切都更有说服力、更有价值,我深深记在心里。
And and what it did for me is it made everything you taught so much more credible and valuable, and I took it so far to heart.
我知道这是上天给我的一个小礼物,因为它让我心里没有任何潜意识的怀疑或猜疑。
And I know that was a little gift from god for me because it didn't allow any subconscious cynicism or skepticism to creep in.
我就想:好吧。
I go, okay.
你知道,诚信就是没人看着的时候你做的事。
You know, integrity is what happens when nobody's watching.
对吧?
Right?
是的。
Yeah.
你在讲这些东西的时候,你说你读了六千本书什么的。
And you're talking about this stuff, and you're saying I've read 6,000 books and whatever else.
但重点是,我想让观众知道。
Here's the thing, and I want the audience to know.
这是真的。
It's true.
那些可不是随便说说的。
Those aren't just some little things.
很多人喜欢夸夸其谈,但也有人是真正经历过、实践过的。
There's a lot people make a lot of claims, but then there's people who've been there and done that.
就像我说的,要么被信息淹没,要么渴望智慧。
And I, like I say, drown in information or starving for wisdom.
所以今天能请到你,我特别高兴。
That's why I'm so thrilled to have you here today.
你提到的第三点,就是自我责任。
The third thing you touched on, you talked about self responsibility.
对。
Yeah.
而且我确实有责任感。
And I am responsible.
你谈到了目标,而且你是这方面的专家。
You talked about goals, and you're a master at that.
还有一点我特别有感触,就是每当我想起你,就会想到你提到的第三点,那就是学习你需要的一切。
Then something that I I really feel that is when I think of you, I think of this third point you mentioned, and that is learn anything you need.
你可以学会任何你需要的东西来获得成功。
That you can learn anything you need to succeed.
在我看来,你通过终身学习,过上了精彩的人生,并且你充满热情地把提炼出的知识分享给别人。
And it seems to me that you have lived an amazing life by becoming a lifelong learner and then been so enthusiastic to bring that information that you've distilled to other people.
跟我聊聊学习你需要的一切来获得成功吧。
Talk to me about learning anything you need to succeed.
这是伟大的解放者。
This is the great liberator.
我直到看了研究才明白这一点。
I didn't understand it till I looked at the research.
研究显示,大多数人认为自己的生活状况是固定的,就像我们之前说的那样。
And the research shows that the majority of people believe that their situation in life is fixed, as we said earlier.
所以他们觉得自己的智力水平、赚钱能力、对异性的吸引力等等都是固定的。
And so therefore, they have a certain level of intelligence, a certain level of earning ability, a certain level of attractiveness to members of the opposite sex and so on.
而且这些是固定的。
And it's fixed.
不。
No.
其实不是固定的。
It's not fixed.
完全是流动的。
It's completely fluid.
而且你随时可以改变它。
And you can change it at any time.
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