紧急播客：YouTube儿童频道正接管好莱坞

嘿，大家好。

Hey, everyone.

欢迎收听这期紧急播客。

Welcome to this emergency podcast.

这可以说是YouTube历史上最重要的几周之一。

It is one of the biggest weeks in YouTube history.

我们现在不在演播室里。

We are not in our studio.

我们在蒙大拿州。

We are in Montana.

其实这算不上什么紧急情况。

It is not in fact an emergency.

我们非常安全。

We are fully safe.

我们一切都好。

We are fine.

好的。

Okay.

但这一集，或者说这场对话，我们觉得必须得聊，因为现在YouTube创作者在好莱坞的动静实在太大了。

But this is a episode that we felt like or just a conversation we felt like we had to have because of the magnitude of what's happening with YouTube creators in Hollywood right now.

YouTube的革命正式席卷好莱坞了。

The YouTube revolution has officially come for Hollywood.

《后室》现在是全球票房第一的电影。

Backrooms, the number one movie in the world right now.

这直接就是在YouTube上做这些内容的结果。

That it's a direct result of doing this work on YouTube.

有凯恩·帕森斯拍了《后室》。

You have Kane Parsons with Backrooms.

还有库里·巴克拍了《痴迷》。

You've got Curry Barker with Obsession.

再往前，马克普利尔也拍了电影《铁肺》。

And before that, you have Markiplier with his film, Iron Lung.

这些电影都超出了预期，在票房上震惊了所有人，而且它们全都是由YouTube博主制作的。

All of these films have exceeded expectations and shocked people at the box office, and they're all made by YouTubers.

为了给YouTube在好莱坞这疯狂的一周再添一笔，整整一周前，我们在福克斯片场举办了好莱坞创作者峰会。

Now to add to this crazy week of YouTube in Hollywood, exactly one week ago, we threw the Hollywood Creator Summit on the Fox Studio slot.

现场有630位创作者，大家都在讨论好莱坞的未来。

We had 630 creators there, all talking about the future of Hollywood.

上台的嘉宾有喜剧演员汤姆·塞古拉，还有马克普利尔，他分享了《铁肺》的成功经验。

We had people on stage like comedian Tom Segura as well as Markiplier to talk about the success of Iron Lung.

我们还请来了加州大学洛杉矶分校的乐队，还有一个红牛的人差点撞到萨米尔。

We also had the UCLA band as well as a guy from Red Bull who almost ran over Sameer.

这就是娱乐圈。

Show business.

这次峰会应有尽有。

This conference had everything.

我提这个是因为我们会在频道上发布峰会的演讲内容，包括和马克普利尔的对话，正好就是聊这个话题。

Now I bring that up because we are gonna be releasing the stage sessions on this channel, including our conversation with Markiplier, which is about this topic exactly.

好的。

Okay.

那我们来逐一看看这三部里程碑式的电影，聊聊它们的故事，以及我们从这些电影的成功中学到了什么。

So let's go through all three of these milestone milestone films, films, talk about their stories, and what we've learned from the success of these films.

第一部，凯恩·帕森斯的《后室》。

Number one, Kane Parsons and Backrooms.

给不了解的人简单介绍一下，《后室》是怎么来的？

For people who don't know, give us a quick rundown of how Backrooms came to be.

好的。

Okay.

2019年，有人在4chan上匿名发帖。

2019, someone posts anonymously on 4chan.

他们发了一张威斯康星州一家家具店正在装修的照片。

They post a photo of a furniture store in Wisconsin undergoing renovations.

如果你不知道《后室》的故事，那这个开头确实挺奇怪的。

If you don't know the story of Backrooms, that's a really strange place to start.

有人评论说，这个房间看起来像是你卡出地图了。

Someone leaves a comment that says, this room looks like if you no clip.

你来解释一下什么是卡出地图？

You wanna explain no clip?

在电子游戏里，就是当你脱离地图边界，比如卡个bug，穿过一扇门，然后掉到地图外面，这就叫卡出地图。

In the video game world, when you basically go off a map, like you kinda glitch out, go through a door, and end up off a map, that's no clipping.

你进入了无人区。

You're in no man's land.

你处在中间地带。

You're in the in between.

所以那条评论激发了社区，大家开始创作所有这些背景故事。

So that comment sparked the community to create all of this lore.

他们在Reddit上开了好几个帖子，从不同方向展开，就凭这一张照片和一条评论，把故事给构建起来了。

They created multiple Reddit threads going in different directions, building the story from this one photo and this one comment.

凯恩·帕森斯就是这个社区的粉丝。

So Kane Parsons was a fan of this community.

他16岁的时候，用Blender这个3D动画软件制作了一段8分钟的视频，拍成了一部伪纪录片风格的恐怖片。

And when he was 16 years old, he released an eight minute video that he made using Blender, which is three d animation software to create this found footage style horror movie.

然后一个27岁的助理在YouTube上发现了这个视频，拿给老板看，最后他们签下了凯恩，要把这个拍成长片。

So this 27 year old assistant finds it on YouTube, shows it to their boss, and they end up signing Kane to turn this into a feature.

没过多久，A24也加入了，他们一起把这部片子做成了刚上映的电影。

And shortly thereafter, A24 gets involved, and they make this into the movie that just came out.

拍电影的时候他19岁，上映时他刚满20岁。

He's 19 when they shoot the movie, and he's now 20 years old when it's released.

而威斯刚开始做YouTube的时候，他才五岁。

And he was five when Weese first started on YouTube.

哇。

Wow.

真厉害。

Crazy.

是不是很不可思议？

Isn't that crazy?

确实很疯狂。

That's crazy.

Backrooms 最初只是 4chan 上一个匿名帖子，后来被好莱坞某位人士的助理发现，这足以证明 YouTube 是电影人开启职业生涯最强大的平台之一。

The fact that Backrooms started from an anonymous post in 4chan and then was discovered by an assistant of someone in Hollywood early on proves that YouTube is one of the most powerful places for filmmakers to start their career.

因为即使你觉得自己在互联网最冷门的角落里，你永远不知道谁在看，谁会主动联系你，彻底改变你的人生。

Because even if it feels like the most obscure niche part of the Internet, you'd never know who is watching and who could reach out and completely change your life?

所以这部

So the

电影的制作成本大约只有一千万美元。

film was made for just about $10,000,000.

而首周全球票房就超过了一亿一千八百万美元。

And within the first weekend, it made over a $118,000,000 worldwide.

所以大家自然会想问，等等，这怎么可能？

So I think the natural question would be like, wait, how?

为什么？

Why?

为什么这个“后室”系列会这么火？

Why did this Backrooms thing take off so much?

我们一直在讨论的是，这是一个互联网集体创作的IP。

And what we've been talking about is that it is Internet collaborative IP.

也就是说，这个故事是由我们这一代人共同构建的。

Meaning, this is a story that is built by this generation.

它不像《星球大战》、《侏罗纪公园》或《蜘蛛侠》那样，是已经存在的IP，由制片方告诉我们该去看。

It is not IP like Star Wars or Jurassic Park or Spider Man that is already preexisting and that the studios are telling us we should go and see.

它本质上是一个属于大众、由大众创造的IP。

It is IP that is for the people by the people essentially.

这是一个随着时间推移逐步构建的互动故事，如果你参与其中，你会觉得自己是它的一部分，这会让你想去观看并庆祝它，因为故事是由大家共同创造的。

It is an interactive story that was built over time that you feel a part of if you were there, which makes you wanna go and see it and celebrate it because the people made the story.

说到“大家”，其实很大程度上指的是Z世代。

And by people, we're actually largely talking about Gen Z.

出口民调显示，有很大比例——我记得大概是50%——

Exit polls showed that a large percentage, I think like 50

出口民调？

Exit polls?

对。

Yeah.

我的意思是，类似那种。

Similar to I mean.

谁做的出口民调？

Who exit polls?

很明显，我看了出口民调。

Clearly, I read exit polls.

出口民调？

Exit polls?

是的。

Yeah.

是有一些民调。

Was some polling

老兄。

Dude.

在电影院门口。

Of the theaters.

谁啊？

Who?

你们有没有在走出电影院的时候被做过民意调查？

Have you guys ever been polled when you walk out of a movie theater?

根据出口民调，这部电影的国内观众中，50%的人年龄在25岁以下，44%的人年龄在21岁以下。

According to exit polling, 50% of the film's domestic audience was under the 25, and 44% was under the 21.

科林突然变成新闻主播了。

Colin went full newscaster.

出口民调显示，Z世代很喜欢这部电影。

Exit polls are showing that Gen Z loves the movie.

好吧，我只是想说，我们讨论的这些人，其实就是年轻人。

Well, all I'm saying is that when we're talking about people, we're talking about young people.

而且我觉得之前有一种普遍的说法，认为Z世代不会去电影院看电影，因为他们只会待在家里刷手机、玩电脑，他们只在乎这些。

I And think there was a big narrative out there that Gen Z would not go to the movies because they're just sitting at home on their phones and their computers, that's all they care about.

但事实并非如此。

But that is not true.

我觉得这次证明了，只要是他们真正关心的IP，这些人其实是想聚在一起、面对面参与的。

I think this showed that these people actually want to get together and they want to be in person as long as it's IP that they actually care about.

好的。

Alright.

《痴迷》，导演是库里·巴克。

Obsession by Curry Barker.

库里·巴克在YouTube和TikTok上做喜剧小品已经有一段时间了。

So Curry Barker has been a sketch comedy creator on YouTube and TikTok for some time now.

他和他的电影制作搭档库珀·汤姆林森在这些平台上制作了非常有趣且颇具电影感的喜剧小品，而且反响不错。

Him and his filmmaking partner, Cooper Tomlinson, make really funny and kind of cinematic sketch comedy across the platforms, and they were having success with it.

于是他们在2024年8月决定拍一部恐怖片。

They then decide to make a horror film in August 2024.

他们花了800美元制作，然后上传到了YouTube频道。

It cost them $800 to make, and they upload it to their YouTube channel.

于是有人找上门来，问他们有没有其他剧本，他们回答说，有。

So they get approached to see if they have any other scripts, and they're like, yeah.

我们确实有。

We do.

他们筹集了大约75万美元的资金，在20天内拍完了这部《痴迷》电影。

They raise the money just about $750,000 and shoot this movie Obsession in twenty days.

有时候我们做个播客都要花整整一个月。

It can take us, like, a whole month to make a podcast sometimes.

这确实挺让人沮丧的。

That's that's, like, frustrating.

这部电影被焦点影业以1500万美元的价格买下。

The movie gets picked up by Focus Features for $15,000,000.

布伦屋制片公司，一家经典的恐怖片制作公司，在电影上映前几天也参与了发行。

Blumhouse Productions, a classic horror house, gets involved in distributing it just days before it goes out.

这部电影在各大影院广泛上映，迅速赚了1.48亿美元。

It gets widely distributed in movie theaters and quickly makes a $148,000,000.

一部成本仅约一百万美元的电影，在不到一个月的时间里就赚了1.48亿美元。

A movie that cost just about a million dollars has so far in under one month made a $148,000,000.

而且它是不是远远超过了《星球大战：曼达洛人》？那部剧的预算显然高得多吧？

And didn't it beat out, Star Wars Mandalorian by a ton and which had like a much higher budget obviously?

新的《曼达洛人》花了2.65亿美元。

So the new Mandalorian cost $265,000,000.

我们没事。

We're good.

我们很安全。

We're safe.

对。

Yeah.

我们都挺好的。

We're all good.

我们安全了。

We're safe.

谢谢。

Thank you.

我们只是在录播客。

We're just podcasting.

所以新《曼达洛人》的总成本，包括营销和制作，大约在2.65亿美元左右。

So the new so The Mandalorian all in cost around $265,000,000 between marketing and production.

到目前为止，它在全球范围内赚了2.47亿美元。

And so far, it's made $247,000,000 worldwide.

所以这个数字很惊人，感觉有点疯狂。

So an impressive amount of seem insane.

能赚这么多钱确实很厉害，但问题是，制作成本也高得吓人。

It's an impressive amount of money to make, but, like, it costs so much money to make.

花那么多钱拍一部电影，是不是太疯狂了？

Insane to spend that much money on a movie?

是的。

Yes.

那我们来聊聊关于执着的教训。

So let's talk about the lesson with obsession.

大家都对那个小预算感到惊讶。

Everyone's amazed about the small budget.

但真正让我惊讶的是他在一次采访中说的话。

But the thing that really amazed me was something that he said in an interview.

有人问他，多年为YouTube和TikTok制作内容，对电影制作有什么启发？

When someone asked him, what did years of making for YouTube and TikTok teach you about filmmaking?

他大致是这么说的：为互联网创作时，观众随时都想走人，你得想办法留住他们。

And he said something along the lines of, when you're making for the Internet, the audience is begging to leave, and you have to convince them to stay.

互联网电影人非常清楚这一点——你没有资格要求别人关注你。

That, the Internet filmmaker understands that point extremely well, that you are not entitled to anyone's attention.

你必须每隔几秒就赢得他们的注意力。

You have to earn their attention every few seconds of your story.

传统好莱坞的想法是，如果电影里有乔治·克鲁尼和瑞恩·高斯林，我们又砸了这么多钱，那你肯定会来买票看。

Classically in Hollywood, they're like, if George Clooney's in the movie and Ryan Glassing's in the movie and we spend all this money, you will come and you will buy a ticket and you will watch it.

但事实并非如此。

But that's not true.

关键就在于，故事好不好？

It's just, is the story good?

吸不吸引人？

Is it compelling?

能不能抓住我的注意力？

Does it capture capture my attention or not?

而那些在YouTube上成长起来的年轻电影人，他们别无选择，只能学会如何抓住你的注意力。

And the young crop of filmmakers who grew up on YouTube, they've had no choice but to learn how to capture your attention.

他们可能没有制作大制作、大团队电影的经验，但他们有大量制作内容、发布内容并立即获得观众反馈的经验。

They may not have experience making movies with massive crews and big budgets, but they have a ton of experience making things, putting them out, and and immediately getting feedback from an audience.

对。

Okay.

现在，Markiplier 带着《铁肺》来了。

And now, Markiplier with Iron Lung.

Markiplier 有将近四千万订阅者。

Markiplier has almost 40,000,000 subscribers.

他做 YouTube 视频已经做了……二十年了吧？

He's been making YouTube videos for, what, twenty years?

而且，他人真的很好。

Also, like a really nice guy.

我们上周第一次见到他。

First time we met him was last week.

非常友善。

Very kind.

真是个特别暖的人。

Just a really sweet dude.

所以他在自己的频道上玩了这个叫《铁肺》的游戏。

So he plays this video game on his channel, Iron Lung.

这是一款独立恐怖游戏，讲的是一个男人被困在血海中的潜艇里。

It is an indie horror video game about a guy trapped in a submarine in a sea of blood.

他爱上了这个故事，主动联系游戏开发者拿到了版权，决定把它拍成电影，而且打算自己掏钱。

He falls in love with the story, ends up getting the rights by reaching out to the creator of the game, and decides that he wants to turn it into a movie and that he's gonna self finance it himself.

他要自己写剧本。

He's gonna write it.

自己当导演。

He's gonna direct it.

自己出演。

He's gonna act in it.

然后他就踏上了这条路，还带着他的观众一起参与这个项目。

And so he embarks on that journey, and he brings his audience along with the project.

结果马克总共花了大约五百万美元拍这部电影，上映后票房达到了五千两百万美元。

So Mark ends up spending just around $5,000,000 all in to make the movie, and the movie ends up making $52,000,000 when he releases it.

最厉害的是，他完全是独立完成的，还靠自己把电影弄进了影院。

What's amazing though is he did it fully independently, and he got it into theaters by himself.

他和一家发行公司合作，对方原本打算只在大概30多家影院上映吧？

He made a partnership with a distribution company that wanted to put it in, what, like 30 some odd theaters?

我记得是50家。

I think 50.

最初是50家影院。

50 theaters originally.

然后他就觉得，我的观众肯定不会满意。

And he was like, my audience isn't gonna be happy.

他们肯定想去看这部电影。

They're gonna wanna go see it.

他让观众直接打电话给影院，要求在他们当地的影院上映这部电影。

He had the audience call theaters to actually get the movie in their local theater.

最后，这部电影在全美超过4000家影院上映，票房达到了5200万美元。

And then eventually, it was distributed in over 4,000 theaters across The US and made $52,000,000.

而且最近刚在YouTube上架，作为YouTube电影的一部分供人购买观看。

And was just released actually for purchase on YouTube as part of YouTube movies.

所以当我们在好莱坞创作者峰会上和Markiplier同台对话时，我问了一个问题，暗示他拍这部电影就像做YouTube视频一样。

So when we were speaking with Markiplier on stage at the Hollywood Creator Summit, I asked a question and I implied that he made the movie like a YouTube video.

对。

Mhmm.

他写了剧本。

He wrote it.

他——是的。

He Yeah.

还出演了。

Acted in it.

他执导了。

He directed it.

所有事情都是他一个人完成的。

He did everything himself.

他差不多就说，我得打断你一下。

And he sort of said, I'm gonna stop you right there.

他还特意感谢了所有帮助过他的人。

And he made sure to acknowledge everyone that helped him.

我永远达不到他们那个水平。

I will never be as good as them.

他们的部门，我永远做不出那种实际特效、服装选择和场景设计。

Their departments, I'll never be able to make those kind of practical effects, the costume choices, the set design.

但我对这些流程都足够了解，所以能和团队其他成员有效沟通。

But I know enough about all those processes so that I can communicate effectively with the rest of the crew.

这是YouTuber和其他团队合作时最重要的一课：你可能很擅长自己的领域。

And that's the biggest lesson that YouTubers can have when they're interfacing with other cruises like, you may be really good at what you do.

他们做那一行的时间和你一样长，甚至更久，如果你能和他们充分交流，让他们理解你脑海中的构想，那会给你带来巨大的优势。

They've been doing that one thing for as long as you have been doing it, sometimes longer, And that can give you an incredible advantage if you can then conversate with them enough that you can get them on the same page with the imagination in your head.

我觉得这是目前对我来说最重要的收获之一，就是YouTube和好莱坞正在碰撞和合作的这个时刻。

And I think that's one of the most important takeaways right now for me at this moment when YouTube is colliding and collaborating with Hollywood.

好莱坞那些正在找工作的人，是整个运动的关键。

The people in Hollywood who are looking for jobs, they are the linchpin of this entire movement.

这些人把一生都奉献给了学习这个行业里非常具体的技艺，那些我完全不懂、我们很多YouTube创作者也不懂的东西。

These people who have dedicated their lives to learning very specific crafts within this industry that I do not understand and that a lot of us as YouTube creators do not understand.

他们是YouTube创作者能取得今天这种成功的最重要原因之一。

They are one of the biggest reasons why YouTubers can have the success that they're having right now.

所以，虽然大家都在说好莱坞要完蛋了，没错，好莱坞确实和以前不一样了，但我不觉得它在消亡。

So for all of the conversation about how Hollywood is dying, sure, Hollywood is not the same that it was, but I don't think it's dying.

我觉得它只是在经历一场演变。

I think it's just going through an evolution.

它的面貌正在改变。

It's looking different.

它正在和那些先找到观众、又有自己想法的人合作。

It is collaborating with these people who are finding audience first and who have a vision.

而且这些人讲故事的能力特别强。

And who are really good storytellers.

就是，他们真的学会了怎么把一个故事讲得精彩。

Like, who have really learned how to tell a great story.

我觉得这真的很令人兴奋。

I think that's really exciting.

网络故事创作者能够进入好莱坞体系工作，现在正在产出像《后室》这样的作品。

The Internet storyteller getting to work within the Hollywood infrastructure is now producing things like Backrooms.

对。

Mhmm.

而且凯恩·帕森斯身边有一大群非常有才华的人。

And Kane Parsons had a ton of really talented people around him.

库里·巴克身边也有一大群超级有才华的人。

Curry Barker had a ton of super talented people around him.

他说他以前从来没有真正拍过有预算的电影。

He said that he had never really made a film with a budget.

预算。

Budget.

句号。

Period.

是的。

Yeah.

而且就连马克·普莱尔，他自己做了那么多事，身边也有一群真正有才华的人，这些人不是靠做YouTube视频谋生的，这一点非常非常宝贵。

And even Markiplier, who did so much himself, had really talented people around him who don't make YouTube videos for a living, and that's super, super valuable.

我很高兴看到这一切在发生。

I love that this is happening.

所有这些都让我感到特别振奋。

I just feel so energized by all of it.

这也让我对YouTube重新燃起了热情。

And it also just reenergizes me about YouTube.

我和科林经常聊的一个话题就是，YouTube是通往非凡世界的门票。

Something that Colin and I talk about all the time is that YouTube is the ticket to the extraordinary.

比如你上传一个YouTube视频，你根本不知道谁会看到。

Like when you upload a YouTube video, you just don't know who's watching.

你也不知道会发生什么。

You don't know what could happen.

你可能最后去了蒙大拿。

You could end up in Montana.

你可能最后去了任何地方。

You could end up anywhere.

你可能最后拍了一部电影。

You could end up making a movie.

所以我现在真的被这一刻深深激励了。

So I just feel like incredibly energized by this moment.

我希望你们也是。

And I hope you guys do too.

因为这是一个非常非常特别的时刻。

Because this is a really, really special time.

如果你在创作东西，却觉得没人看，我们也经历过那样的时期。

And if you're making things and you feel like no one is watching, we've been in those periods of time.

我们也遇到过这种情况。

That's happened to us.

那些现在大获成功的电影人，也都经历过这些。

It's happened to all of these filmmakers who are having all this success.

这只能说明你在学习、在进步，而且你永远不知道谁在看着你。

It just means that you're learning, you're getting better, and again, you never know who's watching.

好的。

Alright.

如果你们看过这些电影，记得告诉我们。

If you guys have seen the movies, let us know.

我们今晚其实打算看《痴迷》。

We're gonna watch Obsession tonight, actually.

是的。

Yes.

我们拿到了样片。

We got a screener.

这个能说吗？

Can I say that?

我不知道你能不能，反正我不能这么说？

I don't know if you can I can't say that?

又不是什么违法的事。

It's not like it's illegal.

还有，在野外看这个会不会太吓人了？

Also, is it too scary to watch it, like, out in the woods?

可能会吧。

Probably.

对。

Yeah.

好吧。

Okay.

但我们必须得看。

But we gotta do it.

好的。

Okay.

好的。

Alright.

跟我们说说，你们对最近上映的电影有什么看法。

Let us know, what you guys think about the movies that came out.

跟我们聊聊你对好莱坞这个时刻的看法。

Let us know what you think about this moment in Hollywood.

我们下次见。

We'll see you.

感谢收看这期紧急播客。

Thanks for watching this emergency pod.