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好的。
Alright.
在开始这期节目之前,我得先给你放点东西。
Before we start this episode, I need to play something for you.
你正在收听的是《爱泼斯坦档案》,这是全球首个由AI主导的调查节目,专门深挖传统新闻业根本无法处理的案件。
You are listening to The Epstein Files, the world's first AI native investigation into the case that traditional journalism simply could not handle.
欢迎收听《爱泼斯坦档案》。
Welcome to The Epstein Files.
上一期,我们追踪了杜宾家族在定罪后与爱泼斯坦的联系,包括2010年的一次社交邀请、被传唤的财务记录,以及受害者证词中提到的他们家的名字。
Last time, we traced the Dubin family's post conviction ties to Epstein, a twenty ten social invitation, subpoenaed financial records, and victim testimony naming their household.
今天,我们要看的是白宫官方访客记录,显示爱泼斯坦在1993年至2000年间至少17次进入克林顿时期的白宫,而当时他的虐待行为……
Today, we are looking at official White House visitor logs showing Epstein entered the Clinton White House at least 17 times between 1993 and 2000 while his abuse
所以,你刚才听到的并不是由真人主持的。
So what you just heard is not hosted by humans.
这里没有录音棚。
There's no studio.
没有麦克风,也没有真正的主持人。
There's no mics, and there's no real host to this.
这个播客是根据当天的新闻,由AI自动撰写、配音并发布的。
This podcast was written, voiced, and published by AI automatically based on whatever the news was that day.
昨天是这样,前天也是这样,明天还会继续。
And it did it yesterday, the day before, and it'll do it again tomorrow.
这个节目叫《爱泼斯坦档案》,上线第一周就获得了超过10万次下载。
The show is called The Epstein Files, and in its first week, it had over a 100,000 downloads.
而就在上周,也就是几个月后,制作这个节目的人一早醒来,收到了一条通知。
And last week, only a few months later, the guy who built it woke up to a notification.
他的节目成了英国排名第一的播客。
His show had become the number one podcast in The UK.
他在推特上发了一张排行榜截图,只写了三个字:刚刚开始。
He tweeted the screenshot of the chart with three words, just getting started.
《爱泼斯坦档案》上线仅几个月后,他又推出了第二个节目《战争台》,这是一个每天由AI生成的全球冲突分析节目。
Only a few months after launching The Epstein Files, he launched a second show called WarDesk, a daily AI generated breakdown about global conflict.
欢迎回到《战争台》。
Welcome back to WarDesk.
上次我们报道的是2026年3月15日,也就是“史诗之怒行动”的第16天。
Last time, we covered 03/15/2026, day 16 of Operation Epic Fury.
今晚,我们来看看2026年3月16日发生了什么变化。
Tonight, we are looking at what changed on 03/16/2026.
作为我们持续调查的一部分,一如既往,我们引用的所有文件和来源都可以在wardesk.org上找到。
As part of our ongoing investigation, as always, every document and source we reference is available at wardesk.org.
这个节目上线才两周左右,下载量已经突破了33,000次。
It's been live for about two weeks, and it's already crossed 33,000 downloads.
现在,为了让您感受一下这有多惊人,普通的新播客在头三十天里,每集平均只有141次下载。
Now just to give you a sense of how crazy that is, the average new podcast gets a 141 downloads per episode in its first thirty days.
而《战争台》的平均下载量超过了一千次。
WarDesk is averaging over a thousand.
对于一个才开播两周的节目来说,这已经排进了前5%。
That's top 5% on a two week old show.
所以,《爱泼斯坦档案》和《战争台》的创作者是一个叫亚当的人。
So the creator of The Epstein Files and WarDesk is a guy named Adam.
我们几周前在一个播客里提到了他的节目。
And we mentioned his show on a podcast a few weeks ago.
然后他就主动联系了我们。
So he reached out to us.
我一直对AI生成播客这个概念特别着迷,尤其是全自动AI生成的播客。
I've been so fascinated by this concept of an AI generated podcast and even more so by an autonomous AI generated podcast.
所以我别无选择,只能联系亚当,跟他聊一聊。
So I had no choice but to reach out to Adam and have a conversation with him.
提醒一下,当你听这期节目时,要知道我是一名职业创作者。
Just as a reminder, as you get into this episode, I've been a career creator.
我已经做了十六年的内容创作。
I've been making stuff for sixteen years.
在这之前,我上过电影学院。
I went to film school prior to this.
我一直想做个职业讲故事的人,但时代在变。
My intention has always been to be a career storyteller, and things are changing.
我觉得我们非常有必要了解媒体行业的走向。
I think it's incredibly important for us to understand where the media landscape is going.
和亚当聊过之后,我真是大开眼界,也看清了未来的方向。
And talking to Adam has really opened my mind and showed me where I think the future is going.
所以虽然这次聊的是播客,但我认为它对所有媒体、所有创作者、所有做娱乐行业的人都有启发。
So while this conversation is about podcasting, I think it has implications for all media, all types of creators, and everybody who's working in entertainment.
下面就是我和亚当·莱维的对话,他是AI播客《爱泼斯坦档案》的创作者。
So here's my conversation with Adam Levy, the creator of the AI podcast, The Epstein Files.
亚当,欢迎来到节目。
Adam, welcome to the show.
谢谢。
Thank you.
谢谢你邀请我,萨米尔。
Thanks for having me, Samir.
我很想听听这个故事是怎么成型的,你是怎么想到的,制作过程中付出了什么,所有细节都想知道。
I would love to hear the story of of how this came together, how you thought of it, what it took to make it, everything.
对。
Yeah.
我觉得有必要先说明一下,我完全没想到它会取得这样的成绩。
I I think it's important to preface that I was not expecting it to do what it did.
我当时真的只是抱着试试看的心态,尽自己最大努力去尝试,看看能不能做成。
And I'm I really just started I put my best foot forward of trying to just see if it was possible to do it.
结果没想到,它就这么自然而然地火了起来。
And lo and behold, it kinda just like took off the way it did.
这完全出乎我的意料,也彻底改变了我对合成媒体和AI媒体未来发展的看法。
So completely utter shock to me, and it's completely changed my approach of what I think is next moving forward for synthetic media, AI media.
那么,我想可以从我是怎么产生这个想法的开始讲起。
And, yeah, I I I guess I could start with how I I got the idea.
也许从那里开始讲比较合适。
Maybe that's a good place to start.
对。
Yeah.
就从那里开始吧。
Start there.
所以我想说,在OPUS 4.5和4.6之前是一种生活,之后又是另一种生活。
So I like to say that there's life before OPUS four point five and four point six, and there's life after OPUS four point five and four point six.
OPUS是什么?给不了解的人解释一下。
What is OPUS for the uninitiated?
好的。
Yeah.
是Anthropic的Claude模型。
Anthropics Claude model.
明白了。
Got it.
假期期间我才真正开始深入研究它。
And during the holidays is when I really picked it up.
我觉得很多人,就像我们看到的,整个推特的时间线都从以前的内容变成了更偏向AI的内容。
I think a lot of us, like, we saw the entire Twitter timeline shift from our traditional timelines to become more AI centric.
我不知道你有没有也注意到这一点,Samir,你有没有这种感觉。
I don't know if you saw that as well, Samir, if you felt that.
好的。
Okay.
然后我给自己做了一个应用,叫Distill。
And I built this one app for myself called Distill.
Distill当时就存在我的手机上。
And Distill at the time, it lives on my phone.
它没有公开发布。
It's not public anywhere.
只是我自己做的。
It's just what I built for myself.
它基本上会收集很多信息来源。
It basically takes a bunch of sources.
我可以把TikTok、Instagram还有各种视频平台上的链接都收集起来,放到一个统一的文本框里,然后它就能自动提取字幕、整理信息、核实事实,最后还能生成一个音频版的要点总结,方便我学习和复习。
I could take a bunch of URLs from TikTok and Instagram and any video platform, put them in this one aggregate text box, and it basically extracts the transcripts and distills information for me, facts check, fact checks it, and allows me to create an audio version of the takeaway for me to learn and to study.
我通过听觉学习效果最好。
So I learn best through audio.
我这个人吧,一读长文章就容易犯懒。
I've been I I get very complacent when it comes to reading long form content.
我喜欢用两倍速听,边听边思考、边反思,搞清楚重点是什么。
I like to listen on two x and think about it, reflect on it, and understand what the takeaways are.
所以我算是听觉和视觉型的学习者。
So I'm a very, like, auditory learner and a visual learner.
所以我给自己做了这个应用,不管什么内容、什么主题,都能用这种方式来处理。
So I built this app for myself to be able to do that across any any type of content, any topic for what it's worth.
后来爱泼斯坦文件曝光的时候,我就想,这倒是个挺有意思的课题——试着把公开的三百五十万份文件都拿过来,提炼信息、梳理背景,然后围绕这些文件打造一个真实犯罪风格的故事,从杰弗里·爱泼斯坦是谁、他是怎么起家的,到他背后那套商业模式。
And as the Epstein files were coming along, I was like, oh, this could be a really interesting problem to solve of let me just try to take as much of the data, the three and a half million files that were published, try to distill it and contextualize the data, and create this true crime like story around all the files, starting from who he was, who Jeffrey Epstein was, how he got started to the business model behind what he was doing.
还有那些被点名的公众人物,中间的各种细节,这个节目到现在还每天更新一到两集呢。
And, yeah, all the public figures that were named, I mean, like everything in between, it still publishes an episode to two every single day.
我现在大概做到第115集左右吧。
I'm now at about episode, I think, a 115 or something like that.
你已经做到第122集了。
You're on episode a 122.
122集。
122.
没错。
There you go.
我都记不清了。
I'm losing track.
对。
Yeah.
所以澄清一下,这个《爱泼斯坦档案》是一个自动生成的播客,基本上每天都会根据新闻中关于爱泼斯坦档案的最新动态更新一集。
So just to clarify, the Epstein Files is a self generating podcast that uploads basically every single day a new episode based on what is happening in the news about the Epstein Files.
是这样吗?
Is that correct?
没错。
That's correct.
是的。
Yes.
要么是新闻里报道的,要么是新闻还没挖掘出来的海量数据点。
It's either in the news or there's millions of data points that the news has yet to still open and uncover.
我得出结论的速度比那些主流媒体快,因为我执行速度快,制作内容的成本也比那些大制作公司低得多。
And I've reached conclusions faster than these mainstream media outlets have reached because my speed of execution and my cost of producing a piece of content is significantly less than these big production houses.
所以挺有意思的,有些我用来做节目的新闻标题,主流媒体要过两周才报道出来。
So it's funny because some of the headlines that I end up creating episodes around, they only came to market maybe two weeks afterwards as well.
所以我有一个很详细的内容大纲,它会自动生成内容,而且这个产品很灵活,能随时加入突发新闻、新进展,或者我可能漏掉的东西,比如我在推特上看到的一些特别有意思的见解。
So I I I I have this elaborate content outline that produces itself as well as the product is malleable enough where it can ingest breaking news, new developments, maybe something that I missed or something that I saw on Twitter, for example, that's a really interesting insight.
然后我会核实一下,确保它大致是真实的,接着它就会自动生成一期节目。
And then I fact check it and make sure that, you know, it's it's true for what it's worth, and then it goes and produces an episode autonomously around it.
那现在有多少是你手动做的,又有多少是自动完成的?
So how much are you manually doing at this point versus how much is it autonomously doing?
比如,现在是它自己抓取那些来源,还是你手动输入来源给它?
Like, is it pulling those sources itself right now or are you inputting the sources for it?
我可以先定一个方向,然后它就知道接下来该怎么做了。
I can either spin out a particular direction and then it will know what to do from there.
比如说,我在时间线上看到某个内容,想报道那个特定时刻,我可以截个图或者把链接贴进去,它就知道怎么去优化,怎么去整合所有相关的来源,最终生成音频成品。
So if I see something on the timeline, for example, and I want to cover that particular moment in time, I could either take a screenshot of that or paste the URL and it will know like how to enhance it and enhance the the all the sources that it basically comprises to then get to the final product, which is the audio itself.
或者它也可以根据已有的内容大纲,持续不断地自动生成新内容。
Or it just constantly just like produces new content based off the outline that it has in front of it.
它自己就能运转。
It runs itself.
你可以这么理解。
Think of it like this.
现在大概是95%自动化,5%由我来把控。
It's like 95 it's like 95% autonomous, 5% me, you know, at this point.
对。
Yeah.
那剩下的5%里,有没有涉及到发布环节的?
And is and is any of the 5% on the publishing side for you?
比如,你会不会在节目发布前先听一遍,还是让它直接发布,然后你和听众同时收听?
Like, do you listen to the episode before it goes out or you let it publish and you listen to it at the same time as everybody else?
作为质量控制的一部分,有时候确实需要我介入听一下,以防出现什么异常。
I as part of the the bowling guardrails, you know, sometimes it does require me coming in and listening in case there's a flag of sorts.
是的。
Yeah.
但大多数时候,系统会自动进行质量检查,通过一个特定的数学评分,只有达到标准才能通过一系列审核,然后才能发布到Spotify、Apple等平台。
But most of the time there's there's QA checks that are programmatically done with a particular mathematical score that it hit needs to hit for it to then pass a series of checks before it can then publish what's next or publish on Spotify, Apple, etcetera.
不是的。
No.
现在有多少人在听这个节目?
How many people are listening to this right now?
上周刚突破了两百万下载量。
I mean, it just crossed last week across 2,000,000 downloads.
每集节目在几小时内至少能获得一万次下载。
Every episode gets a minimum of 10,000 downloads within a few hours.
这真的很疯狂。
It's pretty crazy.
就像,它已经积累了一批粉丝,像是一群狂热的追随者。
Like, it's picked up a, like, a following, like a cult following people have built.
我会看留存数据。
I look at the I look at the retention data.
人们在放弃之前会听很多集。
People listen to so many episodes before they drop off.
对吧?
Right?
在他们结束收听之前,而且之后还会再回来听。
Before they they cut their session and then they revisit as well.
我的意思是,Spotify提供了很多非常有趣的数据,就像你们频道里看到的那样。
I mean, there's lot of really interesting data that Spotify provides as you guys have in your channel.
而且我到现在还经常感到震惊,因为这一切都是合成内容。
And I'm still constantly shocked that this is the case because it's all synthetic content.
你知道,全都是AI生成的内容,但我觉得,考虑到理解这个领域所需的数据量,它做得比人类还好。
You know, it's all AI content, but it it's done I guess it's done better than a human could do it in in for for for what it's worth given the amount of data that is required to understand what's happening in this context.
我觉得,这是AI一个非常独特的应用场景,人类根本无法与之竞争。
I mean, this is such a unique use case for AI in a way that humans could never compete with.
看看评论,目前在Spotify和苹果上已经超过一千条了。
If you look at the reviews as well, it's it's gotten over a thousand reviews at this point between Spotify and Apple.
人们要么喜欢它是AI做的,要么讨厌它是AI做的。
People either love that it's AI or people hate that it's AI.
确实。
Sure.
那些评论读起来特别有意思,因为他们喜欢那种不带偏见的信息。
And the the reviews themselves are really fascinating to read because they like that there's information without the spin.
他们不喜欢那些喋喋不休的专家。
They don't like talking heads.
他们喜欢事实,而不是那些废话连篇的评论和阴谋论。
They like facts, not the bullshit of commentary and conspiracy.
我尽量完全避开阴谋论。
I try to avoid conspiracy at all costs.
我喜欢记录事实。
I like to document facts.
而且有那么多数据可以从呈现的事实中得出结论——那些邮件、照片、视频、PDF文件,还有法庭文件等等,这些东西本身就已经是故事了。
And there's so much data to then draw conclusions from the facts that are presented from the emails, the photos, the videos, the PDFs, you know, the court documents, like all these things that that within itself is the story.
你不需要在已经列举、展示和提供给我们的事实之外再搞什么阴谋论。
You don't need to have a conspiracy beyond anything what's already enlisted and shown to us and given to us.
所以我尽量带着这个意图去筛选内容,也许这也是人们喜欢它的原因。
So I try to curate with that intention, you know, and maybe that's also why people have found a liking to it.
也许阴谋论的内容太多了。
Maybe there's a lot of conspiracy content.
真的很难说清楚人们喜欢它到底是因为什么。
It's really hard to tell what exactly is the real, you know, like, oh, it's because of that as to why people like it.
对。
Yeah.
是的。
Yeah.
我是说,你看,对于一个做内容创作做了十六年的人来说,历史上我们也看到,日更的习惯是媒体中最能留住用户的产品之一。
I mean, look, I think for a guy who's been in content creation for sixteen years, you know, as we've seen historically, a daily habit is also one of the stickiest products in media.
对吧?
Right?
就像《纽约时报》有《每日新闻》一样。
Like, it's why the New York Times has the daily.
Morning Brew的新节目《Morning Brew Daily》也在快速上升,排名越来越高。
It's why Morning Brew's new show, Morning Brew Daily, is picking up steam and rising on the charts.
Subway在Instagram上的节目也变得非常受欢迎。
It's why Subway takes on Instagram has become an incredibly popular show.
因为它每天更新。
It's daily.
每天坚持做一件事,作为一种习惯或仪式,对人们来说是件很兴奋的事,它能让你踏实下来,
Something that you do every day as a habit or a ritual is an exciting thing for people, and it and it grounds you,
而且它
and it
让你有根基。
roots you.
而且我觉得,像你说的那样,每天都能出一集内容,只有极少数创作者能做到。
And I think your ability to turn around an episode every day, like you said, only few human creators can do that.
曾经有个时期,Casey Neistat连续800天每天都这样做。
There was a time where Casey Neistat did it every day for 800 days in a row.
那时候他是YouTube上文化影响力最大的创作者。
He's the most culturally relevant creator on YouTube when he did that.
我觉得我们不能忽视,每日节目和日常习惯是人与人连接的重要组成部分。
And I think we can't overlook that daily programming and daily habits are a major part of human connection.
但说到这个,我想聊聊你做的这件事的商业层面,比如200万下载量这个事。
But I I wanna talk a bit about the the commercial side of what you're doing as I bring that up of, like, 2,000,000 downloads.
你已经做了121期节目了。
You've done a 121 episodes.
这才过了几个月。
It's only been a couple months.
这真的是一个爆款播客。
Like, this is a breakout pod, truly.
一个新播客主想复制这样的成绩,会非常困难。
Like, a new podcaster trying to do that would be very challenged to try and replicate something like that.
你觉得制作这个播客花了多少钱?
How much would you say it costs you to make this podcast?
它有没有赚到钱?
And has it made any money?
你加入了Spotify的广告计划吗?
Are you a part of the the Spotify ads program?
你在卖赞助吗?
Are you selling sponsorships?
赞助商感兴趣吗?
Are sponsors interested?
你会怎么去接触他们?
How would you approach that?
跟我详细说说这个播客是怎么变现的。
Tell me everything about about the monetization of this.
制作一集的成本,跟传统播客相比,其实非常低。
The cost to produce an episode is significantly cheap relative to what it would take to cost what what what it would cost to produce a traditional episode.
对。
Mhmm.
主要的成本就是用来生成节目的那些代币。
Your main your main cost is the tokens used to create the episode.
至于变现方面,已经有不少不同类型的公司主动联系我,想探讨长期赞助的形式、数据整合,还有像广告插播、传统的片前和片中广告这些。
And regarding monetization, I've gotten a bunch of inbound from different types of companies that are interested to either figure out what long tail sponsorships could look like, data integrations, you know, just like ad libs and running, you know, traditional pre rolls and mid rolls.
但我一直刻意还没开始做播客的变现。
And I've intentionally avoided monetizing the podcast just yet.
我故意先不搞变现,而是用这些流量去孵化其他的IP。
I've intentionally avoided monetizing it and I'm using the traffic to grow other IP right now.
而且我觉得,广告其实会拉低听众的体验质量。
I also think there is something to be said around ads diluting the quality of your listening experience.
当然,没错。
And Sure.
我其实在测试一些跟合成媒体相关的东西。
There is something that I'm testing in particular to see around synthetic media.
就算在我现在做的这个内容里,我也想看看这类内容的留存率怎么样。
Even in in the context of what I'm creating, I want to see what retention looks like for stuff like this.
在直接开始变现之前,还有很多东西需要搞清楚。
There's more to understand before jumping into monetizing directly.
我知道自己是个特别看重长期的人。
And I know that I'm so long term focused.
我知道,只要我把这件事做对了,做好了,那后面就是一片广阔的天地等着我去开拓。
I know that if I get this right, you know, and I and I and I do it correctly, then there's a whole ocean available to go after.
所以我觉得,咱们不如……
So I I think So let's
我们来解释一下你刚才说的那些内容。
let's explain some of what you just said.
比如,第一,你用它来推广其他IP。
Like, one, you're you're using it to promote other IP.
举个例子,是不是你的新播客《战争室》?
Is that is the example of that your new pod, the war room
是关于《战争桌》的。
about WarDesk.
是的。
Yes.
对。
Yeah.
《战争桌》。
The WarDesk.
抱歉。
Sorry.
对。
Yeah.
《战争台》,讲的是中东战争。
The WarDesk, which is about the war in in The Middle East.
对吧?
Right?
没错。
Correct.
没错吧?
Correct?
没错。
Correct.
是的。
Yes.
因为那也可能变得非常奇怪。
Because that could get really weird as well.
那可能会非常政治化。
That could be very political.
数据嘛,你知道的,就是想要那种无党派、无偏见、无倾向的方式,以数据为先来记录那些超级敏感的话题。
The data could be you know, it's like you want the nonpartisan, no bias, no spin approach, data first approach to documentation, something that is super heated.
对吧?
Right?
是的。
So Yeah.
就是想利用那个流量。
Trying to leverage that traffic.
我现在除了《战争台》和《爱泼斯坦档案》之外,还在做另外几个系列。
I'm working on a couple other other series right now outside of WarDesk and the Epstein Files.
所以我的目标是把所有这些知识产权在网上整合起来,对,打造下一个伟大的媒体公司。
So my goal is to build a net online of all this IP And, yeah, build the next great media company.
这就是我的愿景所在。
That's where my vision is at in doing that.
所以未来的可能性是建立一个播客网络,里面有一堆自动生成、自主运营的播客,几乎每天甚至每天都更新?
So so the potential future is a podcast network with a bunch of these podcasts that are self generating, autonomous, posting nearly daily, if not daily?
至少是这样。
The very minimum.
对。
Yes.
至少是这样。
At the very minimum.
是的。
Yes.
那未来的变现方式是广告,还是把流量引导到其他地方让用户进行交易?
And the monetization of that in the future is advertising or actually pushing traffic to another place where people could transact?
我觉得一旦你掌握了注意力,建立了一个忠实的受众群体,你就可以用这份注意力做任何事情。
I think once you own the attention and you build a dedicated audience, you could do anything with that attention.
至少可以通过广告来抵消制作内容和运营业务的成本。
The very minimum there's advertising opportunities to, you know, obfuscate the burn that you have producing this content, running the business.
所以,最基本的变现方式就是广告。
So at the very minimum, it's ads.
我觉得还可以考虑做付费内容。
I think there's also a narrative to be set around gated content.
我对Netflix的模式很感兴趣,就是打造大量IP,围绕它建立订阅基础,创造一种非常沉浸式的内容消费体验。
I'm really intrigued by the Netflix model of building a lot of IP, building a subscription base around it, creating a really intimate experience around consuming the content.
今天会是这些模型表现最差的一天。
Today is gonna be the worst in which these models perform.
从今往后,它们只会越来越好。
They're only gonna get better from here on out.
所以,是的,我觉得有很多不同的玩法,因为我也很喜欢做产品。
So, yeah, I think I think there's there's many ways to slice and dice as I love building product as well.
你明白吗?
You know?
所以我是一个非常有创意的人。
So I'm I'm a very creative person.
我喜欢发挥我的想象力,而且用这些工具来创造想象从未如此简单。
I love I love creating my imagination, and it's never been easier to create your imagination with these tools.
所以谁知道我最终会做出什么产品,利用这些流量来扩大收益呢。
So who knows what I'll come down across the line, what products I can build, leverage that traffic to, yeah, grow out the pie for what it's worth.
对。
Yeah.
那你提到成本是代币,能不能估算一下你每个月制作内容大概消耗多少代币?
So when you say the cost is tokens, like, could you estimate on a monthly basis what you think that is based on the tokens you're using to produce?
我需要算一下,我不太清楚每集的具体成本。
I would need to I don't know the exact cost per episode.
好的。
Okay.
因为我的做法是订阅所有能订阅的东西。
Because my approach has been subscribed to anything and everything.
并且成为所有AI工具的重度用户,深入了解它们,成为如何利用、逆向工程这些工具、从中获取所需内容的主题知识专家。
And be a super user of all the AI tools, understand them, and be the subject knowledge expert in how to leverage them, reverse engineer them, get what you want from them.
这也意味着在这些工具上会过度花费。
And with that comes a premium overspending on them as well.
对。
Mhmm.
而且我才刚开始一个月,真的就一个月,你知道吗?
And so I'm only a month into this, like literally a month into this, you know?
所以按照传统意义来说,衡量一个业务的产出,要看它的月度消耗。
So in any traditional sense, you measure the output of a business, you look at its its monthly burn.
在这么早期做这种事情,很难准确算出每集的成本。
It's hard to tell exactly what the cost per episode is so early on in doing something like this.
但我知道一个
But I know for a
事实是
fact that
一旦模型自身不断进步,并且你有了一个标准化的模板化方法,那么你就能更清楚地看到单位经济效应。
once a model, you know, progresses itself and you have the exact template cookie cutter approach, then you can get to the unit economics more clearly.
不过我猜,大概可以说最多是几百美元,或者每月一千美元左右的范围吧?
I would have to assume though it's probably safe to say it's in the hundreds of dollars at maximum in the thousand dollar a month range?
当然。
Sure.
当然。
Sure.
对。
Yeah.
所以,我的意思是,那太疯狂了。
So, I mean, that's insane.
就像,要制作一个优质的播客
Like, to make a to make a good podcast
对。
Yeah.
两个主持人一起做,媒体公司不可能每个月只花一千美元来做这个。
With two hosts, there's no possible way a media company would spend a thousand dollars a month to do that.
成本会高得多得多。
It would cost exponentially more.
对。
Yeah.
而且你想啊,就算是最简单的程序化广告设置,播客的市场CPM也能让你马上盈利,比如25美元的CPM之类的。
And when you think about, like, even market CPMs for podcasts, even at, like, the most simple programmatic setting, you'd be profitable immediately, you know, at a $25 CPM or anything like that.
没错。
Sure.
完全同意。
Totally.
所以是的。
So yeah.
对我来说,听到200万下载量这个数字真的很惊人。我想知道,你从留存数据中学到了什么?从这些真实的收听数据中,你得到了哪些经验?还有,模型会不会根据上一集的数据来调整下一集的内容?
That's it it's exceptional to me to hear the 2,000,000 download number, and I wanna know what you've learned from the retention data, what lessons you've taken from the fact that there's real listenership to this, and then also if the models are reading the data and adjusting the next episode based on the data from the previous episode.
关于你后面那个问题,是的,它们确实会。
To your latter question, yes, they do.
在留存率和收听时长这些指标上,它们要么达到行业基准,要么更高。
The benchmarks in terms of retention, listen lengths, they're either at the industry benchmarks or higher.
至于每次收听时单集的消费情况,我需要……我记不太清具体细节了,但挺可观的,我记得做过对比研究,跟行业基准比,它比人们通常消费传统播客系列的量要高。
And the per episode consumption per sitting, I need to get I need to under I don't remember exactly the the particular detail, but it's significant in in that I remember doing, you know, like, comparative research to industry benchmarks relative, and it was higher than what people typically consume a traditional podcast series.
所以,这就是为什么我不想太纠结于爱泼斯坦档案,因为它在世界事件中太特殊了。
And, yeah, that's why it's important for me to not get too caught up in the Epstein Files because it's such an anomaly of a topic in world event.
对我来说,重要的是证明我不是靠运气,而是确实有真东西。
And for me, it's important to prove that I didn't get lucky and that there's actually something here.
这也是做WarDesk的野心所在。
And that's the ambition about doing WarDesk.
WarDesk这个月底的下载量就要突破10万了。
WarDesk at the end of this month is gonna cross a 100,000 downloads.
对于一个从来没有过任何内容、任何受众的频道来说,这是一个全新的空白频道,你明白吗?
And for a channel that has never had any content, any audience, it's a brand new naked channel, You know?
对于一个全新的频道来说,它的表现已经超过了行业基准。
It's already performing above industry benchmarks for a brand new channel.
所以我的重点是,事情没有看起来那么好,也没有看起来那么糟,我只是利用那股劲头,去客观看待爱泼斯坦文件这件事,然后把它们转化成其他的知识产权内容。
So my focus is is like nothing is as good or as bad as it seems, and I'm I'm using that energy, you know, to just seize things for what they are with the Epstein Files and translate them into other IP.
那如果我现在坐下来,想试着用 vibe coding 做一个播客,我的初始提示是不是直接写‘我想做一个关于某某话题的自动生成播客’?
So if I was to sit down right now and try and vibe code a podcast, is my initial prompt just I want to make a self generating podcast about x?
不是。
No.
教教我?
Help me?
不是。
No.
不是吗?
It's not?
好吧。
Okay.
那你的初始提示词是什么?就是关于爱泼斯坦文件的那个,或者说你是怎么开始那段对话的?
What is what what was your initial prompt for the Epstein Files, or how do you how do you start that conversation?
好问题。
Great.
所以当我能够把那些邮件、图片、视频、PDF、所有法庭文件等等都整理好,让所有数据格式统一之后,接下来你其实不能把全部数据都喂给大语言模型。
So when I was able to contextualize, you know, the emails, images, videos, PDFs, all the court files, whatever, and get, like, a similar format across all the data, you then kind of you have to you you can't feed all that data to the LLM.
那样会把模型搞崩的。
It will break the LLM.
它有一个上下文窗口,也就是令牌限制窗口。
It has a context window, a token limit window.
你明白吧?
You know?
之前一段时间是20万令牌,现在是一百万令牌。
Up until a certain time, it was 200,000 tokens, and now it's a million tokens.
差不多就是这样。
Whatever.
这不重要。
Not important.
重要的是,你得把数据分成块来分析。
What is important is that you kind of have to analyze the data in chunks.
然后从内容角度出发,先搞清楚这些数据讲的是什么故事。
And then from a content perspective, kind of kick it off with, like, what's the storyline all of this data?
对吧?
Right?
然后从那里开始,你就得深入挖掘,慢慢理解。
And then from there, you go down a rabbit hole of understanding, okay.
这是一个故事线。
This is a storyline.
比如这些地点,曼哈顿买的一套公寓,还有莱斯·韦克斯纳。
These are the the the locations, a Manhattan apartment that was purchased, Les Wexner.
还有那个岛。
You have the island.
还有他的成长经历。
You have his upbringing.
你看,有这么多不同的接触点。
Like, you have all these different touch points.
而人工智能在把这些数据串联起来方面可以做得非常好。
And the AI could do a really good job of linking the data together.
对吧?
You know?
所以从那里开始,你就逐步推导出故事线是什么。
So then you kinda from there, you propagate what's the storyline.
但即使这样,也还不足以直接得到我现在手里的最终成品。
And even that is not enough to really get to the final product as to what I have right now.
你明白吗?
You know?
现在有一个完全自主运行的引擎,但那个种子——也就是最初为创作第一集铺路的东西——是从那第一扇门,也就是第一个方法开始的。
There's an entire engine that was built now autonomously, But the seed in which that, you know, planted the initial path for creating episode one, for example, started from that from that first first first door yeah, first approach.
你觉得像我这样擅长讲故事和媒体创作,但对代码和软件开发一窍不通的人,能做出你刚才做的事吗?
Do you think a guy like me who's proficient in, like, storytelling and and media creation, but literally knows nothing about code and software development is capable of doing what you just did?
还是说,你必须有软件开发背景,才能知道这个模型会怎么理解你的操作?
Or do you think that you have to have like, you have a background in software development, so you have some ideas of how this model is going to interpret what you're doing.
因为你刚才说的,我完全听不懂。
Because what you just said, I do not understand.
所以,用人话来说,如果我说,嘿,
So, like, I understand in human language if I'm like, hey.
我想做个播客,但听起来那样太简单了,我得有更深的理解才行。
I wanna make a podcast, but it sounds like that would be too, like, simple, and I would have to have a deeper understanding.
你得有更深的理解。
You would have to have a deeper understanding.
如果你想复刻爱泼斯坦文件,你不能只靠给ChatGPT、Gemini或Claude发个提示词。
If you wanna replicate the Epstein Files, you can't just prompt chat GPT, Gemini, or Claude.
比如,嘿。
Like, hey.
我的意思是,它确实可以。
I mean, it can.
Gemini 能上网抓取不同来源的信息,然后给你一个话题大纲。
Gemini will be able to scrape the Internet for different sources, and it can give you a topic outline.
但是,好吧。
But okay.
不错。
Great.
你做出了一期节目。
You've produced an episode.
但你怎么围绕这个来建立一个频道呢?
How do you build a channel around that?
你明白吗?
You know?
把整个系统产品化的流程是什么?
What's the workflow for productizing the entire system?
你怎么确保每一集都能在下一版中变得更好?
How do you ensure that every episode gets better with the with another generation?
对。
Right.
你明白吗?
You know?
对。
Right.
这不仅仅是‘帮我做一集节目’那么简单。
There's There's a bit more than just create me this episode.
不,怎么
Make no How
你花了多少天、多少时间才把第一集做出来?从想法到发布,你觉得花了多久?
many days did it take you how much time did it take you to get that first episode up and then what do you think like in the time was from idea to publish?
我花了两天,每天十四到十六个小时,做出了64集。
It took me two days, fourteen to sixteen hours each day to get 64 episodes out.
所有这些都是一次性发布的,64集同时上线。
And all those launched at once, 64 episodes launched at
对,一次性发布。
once.
没错。
Correct.
然后之后就开始自动生成了。
And then it starts self generating after that.
是的。
Correct.
对。
Yeah.
那听众增长得有多快?
And and how quickly did the listenership come?
七天内就达到了10万次下载。
Within seven days, a 100,000 downloads.
是的。
Yeah.
它一下子就爆了。
It kinda it it blew out.
我是说,他们是怎么找到的?
I mean, like find it?
你觉得人们是在搜索爱泼斯坦的文件吗?
You think people were just searching the Epstein Files?
我觉得人们就是在搜索爱泼斯坦。
I think people were just searching Epstein.
对。
Yeah.
人们就是在搜爱泼斯坦,EP,杰弗里·爱泼斯坦。
People were just searching Epstein, EP, Jeffrey Epstein.
可能还有特朗普,你知道,可能也混在里面。
Probably Trump, you know, was probably in that mix.
展开剩余字幕(还有 317 条)
比如,任何与杰弗里·爱泼斯坦相关的关键词,以及那些在时间线上持续走红的、与他有关的人。
Like, any keyword that was tangential to Jeffrey Epstein and the people that kept going viral tangential to Epstein on the timeline.
对。
Yeah.
你觉得Spotify什么时候会介入,或者它会不会制作像这样的原创内容?
When do you think Spotify or do does Spotify get involved by making originals like this?
根据他们掌握的用户搜索数据和收听数据,感觉他们应该更清楚什么内容会火。
Based on the data they have of what people are searching, based on the data they have of what people are listening to, feels like they would be in a in a better position to know what's gonna hit.
你觉得他们会参与这种……对。
Do you think they get involved in in this type of Yeah.
我觉得他们可以打造自己的亚马逊基础款。
I I think I think they could create their version of Amazon basics.
我觉得这个比喻挺贴切的。
I think that's a that's a good analogy.
就像亚马逊有那么多商家一样。
Like, Amazon has all of its merchants.
你懂吧?
You know?
他们不想蚕食掉所有销售,但他们会根据自己能在哪些方面靠利润竞争、哪些方面靠产品本身竞争,来推出自己的产品线。
They don't wanna cannibalize, you know, all the sales, but they'll produce their own product lines based off what you know, where they can compete on margin and where they can compete on, you know, product for what it's worth.
所以我觉得Spotify也会推出自己的亚马逊基础款。
So I think Spotify will have its version of Amazon basics.
没错。
Sure.
Netflix也一样。
Same with Netflix.
你明白吗?
Did you You know?
对。
Yeah.
不过Netflix的模式不一样。
I mean Netflix is a different model.
对。
Yeah.
是的。
Yeah.
比如 Netflix,据我所知,他们买 IP 的模式非常激进,有点坑那些真正把故事搬上银幕的制作人和导演。
Like Netflix, like, buys IP, you know, at a very from what I understand, at a very aggressive model and kinda screws over the actual producers and directors that bring these stories to life.
但这只是因为他们有发行渠道和话语权,所以才能这么做。
But that's just because they have the distribution and the power to do so.
所以也许,我记得他们刚花了六亿多美元买了本·阿弗莱克的公司,如果我没记错的话。
So maybe maybe with the new I think there was, like, a north of $600,000,000 they just spent on it was a Ben Ben Affleck's company, if I'm not mistaken.
没错。
Yep.
说实话,他的产品到底是干什么的,现在还不清楚。
To who know it's it's really unclear what his what his product does.
关于它的价值主张,公开资料不多,但我猜可能是一种视频模型,或者用 AI 制作电影的流程。
There isn't much documented on what the value prop was, but I assume it's a a video model of sorts or a process on how to produce films using AI.
对。
Yeah.
他们肯定也在审视自己的投入和产出,找出系统中的瓶颈,看看哪里可以优化。
And they're for sure also looking at their inputs and their outputs and identifying bottlenecks in their system and trying to see where they could optimize it.
所以,我觉得所有制作公司和流媒体平台自己生产内容只是时间问题。
So, yeah, I think it's only a matter of time until all these production houses and streaming sites, you know, they produce their own stuff.
现在我认为他们需要合适的团队和技术来实现这一点,这对在这个领域创业或投资来说,都是一个很好的机会。
Now I think they're going to need the right teams and the right technology to do so, which makes a great venture outcome for building in this category as well as an entrepreneur.
我觉得这确实是个很有意思的机会。
And I think that's a really interesting opportunity.
是的。
Yep.
所以生产这些内容只是时间问题。
So it's only a matter of time to produce this content.
有意思的是,创作者经济正是以极低的成本颠覆了传统娱乐行业,跟你说的道理一样。
It's interesting because the creator economy disrupted, you know, the the legacy entertainment industry based on an incredibly lower cost and the same concept you're saying.
我们迭代的速度更快了。
We're able to iterate faster.
感觉现在我们正在被技术和AI生成娱乐新闻内容的能力所颠覆,因为我们永远无法与之竞争。
And it feels like we are now getting disrupted in a way by technology and the ability to generate entertainment news content through AI because we we can never compete with that.
一群有创意的人永远无法在成本和速度上与你匹敌。
A team of creative people can never compete with the cost and speed of what you're doing.
但那些有创意的人可以利用这些工具,在其他任何媒介上构建和竞争。
But the team of creative people could use these tools to then build and compete in any other medium.
当然。
Sure.
对吧?
You know?
这就是关键所在。
It's like, that's the key.
关键在于,如果你有想法,并且足够有创意,不会被这些工具束缚住,你仍然能独立思考,而不是让工具替你思考,你仍然是整个过程的掌控者,那就回到我之前说的了。
It's like, if you have the ideas and you're creative enough not be, I guess, like stronghold by these tools where you can still think for yourself and they're not thinking for you, you know, you're still the orchestrator behind this entire thing, then it just goes back to what I said earlier.
这就像把你原本擅长的所有领域都放大了十倍。
It's like a 10 x's, all the areas that you otherwise were previously strong at.
现在你可以做得比原来好十倍、甚至一百倍。
Now you could just do it 10 times better, a 100 times better.
所以我仍然认为,创意工作者们依然有机会走在这波浪潮的前沿。
So I still think the creatives, they still have the opportunity over here to be at the forefront of this.
他们只需要发挥自己的创造力去执行,并利用这些工具来提升所做的一切。
They just need to use their creativity to execute and use these tools to help enhance everything that they do.
这些工具的设计初衷就是如此。
That's just what they're designed to do.
对。
Yeah.
可能我的看法有点偏激,但我真的这么认为。
I may be jaded with my with my perspective on that, but I really believe that.
是的。
Yeah.
不。
No.
我觉得这么说挺合理的。
I I think that's fair.
我觉得它肯定不会跟以前一样,就像从拍电影到做YouTube视频,团队规模会缩小一样。
I think it's it's not gonna look anything like it looked like before, the same way that there was a reduced team going from making a movie to making a a YouTube video.
现在团队规模会更小,或者有选择让团队变得非常小。
There will now be a reduced team or options for an incredibly reduced team.
我确实觉得,作为创意工作者,最有趣的部分之一,也是我个人很享受的,就是和别人合作。
I do think one of the most fun parts of being a creative and part that I personally enjoy is collaboration and working with other people.
我觉得跟别人一起为某件事兴奋起来,特别有意思。
I think it's very fun to get excited about something with other people.
但我发现,如果往远了看,会有更多像你这样的单人媒体公司。
But I am finding that, like, if you look down into the future, there's gonna be a lot more single person media companies like yourself.
比如说,在可预见的未来,你建立的这个播客网络,每个月可能达到一千万次下载,而且可能就你一个人。
Like, the the foreseeable future for you, you this this podcast network that you build could be doing 10,000,000 downloads a month, and it could just be you.
这可能是出于选择,但也可能是出于实际需要,确实可能不需要超过你一个人。
And that that can be by choice or but, you know, truly by just necessity, it may not need to be more than you.
完全同意。
Totally.
所以,是的,我认为这将是我们都将面临的一个问题。
So, yeah, I think that is that is going to be something that we're all up against.
我觉得,对于创意公司来说,运营成本是一个重大挑战,因为它可能与创意本身相冲突,也就是说,我的财务负担和创作需求可能会与我的创造力产生矛盾。
Like, I think overhead is a major challenge in creative companies because it can be at odds with creativity, meaning my financial burden and my necessity to create something can be at odds with my own creativity.
所以这将是需要考虑的一点。
So that will be a consideration.
但我很好奇,你对新媒体创作者有什么建议吗?对我们这些正在制作YouTube视频、播客、Instagram内容的人来说?
But I'm curious if you have any advice for new media creators, for us, for the the crop that is, you know, making YouTube videos, making podcasts right now, making stuff on Instagram?
比如,你对我们的未来有什么建议?
Like, what is what is the advice to us for the future?
当然。
Sure.
我那时候每周发布40到60条内容,包括推特、TikTok和Instagram。
When I was publishing 40 to 60 pieces of content a week, it was Twitter, TikTok, Instagram.
还有新闻邮件、网站、长音频、短音频。
It was the newsletter, the website, long form audio, short form audio.
当你全职做内容的时候,你迟早会围绕自己的工作建起一条流水线。
At some point when you're doing content full time, you build an assembly line around what you're doing.
你会建立流程、操作和系统。
You build a process, an operation, a system.
每个系统都有输入和输出,你需要搞清楚系统的哪个环节是拖后腿的瓶颈。
And within every system, there you have your inputs and your outputs, and you need to understand what part of your system contains the bottlenecks that lags you the most.
而人工智能正好是优化这些系统的绝佳机会。
And AI is like the perfect opportunity to optimize those systems.
我觉得这就像网上那个关于Palantir的梗。
I think like that's the meme that you see online with Palantir.
他们进入美国政府,找出问题,然后用人工智能来优化。
It's like they go into the US government, they figure out the problems, they optimize them using AI.
我这么说当然是很轻描淡写的,你知道,省略了很多细节。
I'm obviously saying it very lightly, you know, like stripping away a lot of the details.
但这就是个类比,我也是这么理解的。
But that's like the analogy, and that's how I think about it.
所以我是个注重系统和流程的人。
So I'm a I'm a person of systems and operations.
所以我会思考我的瓶颈在哪里,以及如何改进它们。
So I think about my bottlenecks and how I can improve them.
这是第一点。
That's number one.
第二点,要成为这些工具的使用高手。
Number two, be the very best at these tools.
订阅所有能订阅的东西。
Subscribe to anything and everything.
下载那些开源模型。
Download the open source models.
如果经济条件允许,给自己换一台更好的电脑和更好的设备。
Get yourself a better computer and better equipment if you can afford it.
把这些模型下载到本地。
Download these models locally.
动手实验,尝试把它们的能力发挥到极致,再和其他模型做对比。
Experiment and try to take them to the very edge of what they're capable of doing and compare it to the other models.
所以如果你特别关注视频领域,那就把所有视频模型都玩到最精通。
So if you're particularly focused in video, be the very best at all the video models.
成为这个领域的专家,甚至能主持一场三个小时的研讨会,把这些模型讲得明明白白。
Be the expert in the room to the point where you could host a three hour seminar on all these models.
对吧?
Right?
这样你就能知道,凭你现有的技能,如何灵活调整并应用到当前的工作中。
So that you know with the skills that you have now how that could be shape shifted and applied into what you're doing today.
然后挑战自己,通过你的内容创造一种全新的艺术形式。
And then challenge yourself to create a new form of art through your content.
如果你是个很会讲故事的人,试着用这些工具来创作一个十五秒的故事,可以是视频、音频,或者其他任何形式。
If you're a great storyteller, try to use these tools to prompt out a fifteen second story, a video, an audio, whatever it may be.
然后,就是始终保持好奇心。
And just, like, always stay curious.
就是,要站在最前沿。
Just, like, be at the very, very edge.
因为如果你能始终站在自己领域的最前沿,我相信你永远不会被取代,而且总能领先一步。
Because if you're able to stay at the very forefront of what you're doing, then I believe you'll never be replaced, and you'll always be ahead of the game.
至少我自己是这么做的。
And and that's what that's what I practice at least.
我只能从自己的角度来说。
You can only speak from my perspective.
是的。
Yeah.
我喜欢这个观点。
I like that.
对。
Yeah.
我觉得唯一想补充的就是,要接受这件事正在发生,你懂吗?
I think the only thing I would add is like the acceptance of the moment that this is happening, you know?
我觉得这很难。
And I think that is hard.
确实很难。
It's hard.
接受起来很难,因为我们本质上,我觉得,人类总是想保留,保留现在或者过去的东西。
It's hard to accept because we are inherently, I think, our desire is always to preserve as humans, like preserve what is now or what is the past.
但火车在往前开,而且开得很快。
But the train is moving, and it's it's moving fast.
就像我说的,我觉得这为更诚实的创作打开了大门,我很喜欢,也让我们能更多地探索这类技术的可能性。
And like I said, I think it opens the door for a lot more honest creation, which I love, and a lot more exploration of what this type of technology is capable of.
我很久都没碰过 vibe coding 了。
And I did not touch vibe coding for a long time.
我其实对它没太大兴趣。
I didn't really have that much of an interest in it.
但一开始做之后,我发现它满足了我很多自己都没意识到的创造力需求。
And once I started, I recognized that it is satiating a lot of creativity that I didn't know was unsatiated.
所以,我真的很享受探索各种可能性的过程。
And so I've I've really enjoyed my time exploring what's possible.
大概一年前,我们和马克·扎克伯格聊过一次,他当时在谈技术。
We had a conversation with Mark Zuckerberg about a year ago, and he was talking about technology.
他说了一句话我一直记得:就算大家都有iPhone,墙上照样挂着电视。
And he said something that's always stuck with me that even though we have iPhones, we all still have TVs on our wall.
意思是说,新东西不一定总能取代旧东西。
Meaning, the new doesn't necessarily replace the old always.
通常,实际空间比你想象的要大得多。
There's typically actually more room than you think.
我们总是担心新技术会取代旧技术。
We always get nervous that, like, this new technology will replace the old technology.
但很多时候,实际情况是,它只是作为一种补充存在。
But oftentimes, what happens is, actually, it's just in addition to.
当我思考现在正在发生的事情时,我不确定我们是否经历过这种技术的指数级发展。
When I think about what's happening here, I don't know that we've ever experienced the exponential nature of this type of technology.
你同意这一点吗?还是你觉得这和以前的技术进步差不多?
Would you agree with that, or do you think this is comparable to previous advancements in technology?
不。
No.
我认为它完全超越了以往我们见过的任何东西。
I think it's it's completely outperformed anything that we've ever seen.
而且我觉得,如果你不用Claude或者ChatGPT,会有一种真切的失落感,因为那种高效的感觉实在太让人上瘾了。
And I think there's a a genuine withdrawal feeling that you get from not using Claude or not using ChatGPT because the feeling of productivity is so addicting.
而且,在一天二十四小时里,你能变得更高效、完成更多事情,这在某种程度上就像在玩电子游戏。
And the fact that you can be more productive within your twenty four hours a day and achieve more is like playing a video game in a way.
我觉得它触发了同样的多巴胺和那些你从其他容易上瘾的事情中获得的激素。
I feel like it triggers the same dopamine and, you know, hormones that you would get doing anything other that's relatively addicting on the internet.
至少我个人是这么觉得的。
At least that's how I personally feel.
这就是我在互动中学到的东西。
That's what I've learned about my my interactions.
比如,上周末我去拉斯维加斯参加了一个单身派对,情况就已经到了那种程度。
Like, it's gotten to the point where this past weekend, I was at a bachelor party in Vegas.
我们去了那个球形场馆。
We were at the sphere.
我脑子里全是各种想法。
My mind is racing with ideas.
我身处一个非常有创意的环境,心里就想,靠。
I'm one in a very creative setting, and I'm like, shit.
我现在就该把这些想法记下来。
I need to be clotting right now.
我得赶紧把这些想法付诸实践。
I need to be I need to be implementing these ideas.
所以我直接就在中间站了起来。
So I literally I got up in the middle.
我走到旁边,心想,你可以用手机访问命令行界面,之类的。
I went to the side and, like, was like, you can access your CLI from your phone, whatever.
有这么多集成功能。
There's all these integrations.
我只想趁这些想法还没消失赶紧记下来。
I just need to get these ideas down before they run out.
一个新点子,可能是关于知识产权的概念,或者一句标语,什么都行。
A new idea for a concept for an IP, a tagline, whatever it may be.
用这种方式创作从未如此简单。
And it's never been easier to create that way.
那种感觉太让人上瘾了。
That feeling is so addicting.
所以对我来说,我觉得这可能会带来一些负面影响。
So for me, I feel like that's gonna lead to, like, certain downsides.
这确实带来了很多好处。
There's definitely a lot of benefits that come with that.
说不好。
Don't know.
我是说,你用这些工具。
I mean, you use these tools.
你用起来感觉怎么样?
How do you feel using them?
你对这个有什么反应?
What what is your reaction to that?
对。
Yeah.
对我来说,唯一能类比的就是第一次用Windows Movie Maker剪辑视频时那种无与伦比的掌控感。
I mean, to me, I would say the only thing I can compare it to is the first time I edited a video on Windows Movie Maker where I felt this rush of unparalleled capability.
感觉自己特别有能力。
Like, I felt like I was capable.
你知道吗,在年轻的时候,那种感觉非常强大。
You know, at a young age, that's a very powerful feeling to feel.
而我觉得现在这种感觉被放大了上千倍,甚至上万倍,我可以用人类语言来描述我想完成的事情。
And I think this is that multiplied by a thousand, if not a million, where I can use human language to describe what I want to get done.
你知道吗,最近,这个周末,我正试着安排我的一周,然后让Gemini接管了我的谷歌日历。
You know, recently, I I, this weekend, I was trying to prioritize my week, and I had Gemini take over my Google Calendar.
我说,这是我想做的事情。
And I said, here's what I wanna do.
这是需要完成的时间。
Here's when it needs to get done by.
帮我整理一下日历,给我分配任务,这样我就知道什么时候该坐下来做这些事情,按时完成它们。
Just organize my calendar to give me the tasks, you know, so that I know when to sit down and do these things to get them done when they need to be done.
然后我的日历就被安排得井井有条,完全符合我的想法。
And my calendar was was filled out in a way that made sense to me.
我当时就想,好吧。
And I was like, okay.
不错。
Cool.
任务都安排好了。
I got my tasks.
很好。
Great.
这只是一个很简单的例子。
And that's a very simple version of it.
我觉得从最宏大的角度来看,能用人类语言来描述,这真的太不可思议了——我只要描述我想要的东西,它就能实现。
And I think on the most expansive version, like, the fact that you can use human language is is what's insane to me, that I can just describe something that I want to exist, and it can exist.
就像你刚才提到的,这就像电子游戏一样。
And I think that is, like you just mentioned, like a video game.
我觉得电子游戏一直在告诉我们关于人类行为的东西。
And I think video games have have always informed us about human behavior.
比如,电子游戏那种让人上瘾的特性,其实很能说明我们是谁、我们想要什么。
Like, the addictive nature of a video game actually tells you a lot about who we are and what we want.
而且你看,创作者经济的兴起,以及像Twitch或YouTube这些互联网平台的崛起,其实都根植于早期用户的体验——那些用户是游戏玩家,而早期的观众也是看游戏的人。
And even when you look at the rise of the creator economy and the rise of these any internet platform, whether it be Twitch or YouTube, they're rooted in the experience of the early adopters were video game users, and the early viewers were people who watched video games.
我觉得沿着这条路走下去,再看看预测市场的发展,以及所有东西都在游戏化的趋势,你会发现一切都追溯到电子游戏的产品设计,以及我们为什么停不下来玩它们。
I think if you keep going down that path and you even explore like what's happening with prediction markets and what's happening with essentially the gamification of everything, everything traces back to the product design of a video game and why we can't stop playing them.
所以我觉得你刚才说的非常准确。
So I think what you just said is very accurate.
而且我认为这种感受是无法阻止的。
And I think there is no stopping that feeling.
而产出曾经只属于少数人,比如艺术家和创作者,我觉得当艺术家是非常令人向往的。
And the output being what used to be reserved for the few, like the artists and the creators, I think being an artist is incredibly aspirational.
当创作者也变得非常令人向往。
Being a creator has become incredibly aspirational.
而仅仅通过一段描述,如果你有品味或眼光,就能成为那样的人,这真的很迷人。
And the fact that using just a description, if you have the taste or the vision that you can become that is fascinating.
我已经做内容创作五年了。
I've been creating content for five years.
我创办了一个叫Mint的播客。
I started a podcast called Mint.
我通过那个播客积累了我的
I grew my
邮件列表。
email list on over that pod.
对。
Yeah.
对。
Yeah.
那就是我们第一次互动。
That's that was our first interaction
是你邀请我们来的。
was you inviting us.
我们当时真该来的。
We should have come on.
你本来应该来的。
You should have come on.
对。
Yeah.
对。
Yeah.
我把我的邮件列表做到了超过10万订阅者。
I I grew I grew my email list to over a 100,000 subscribers.
是的。
Like Yeah.
我打造了内容的人性化一面。
I built the human side of content.
有一段时间,我每周要发布40到60篇内容。
There was a point where I was publishing like 40 to 60 pieces of content a week.
哇。
And Wow.
我深知持续创作的艰辛。
I know the grit of publishing.
我明白每天坚持出现的毅力。
I know the grit of showing up every single day.
是的。
Mhmm.
我也有产品开发和软件构建的背景。
I also have a background in building product and building software.
我同样有大数据方面的背景。
I have a background in big data as well.
所以我认为,这些领域的交汇对我来说是独特的,结合了我创作内容、构建产品、理解软件和数据的能力。
So I think the way this world converged is unique in a sense to me and my background of being able to create content, build product, understand software and data.
我觉得这是一个非常有趣的交叉点。
I think that's a really interesting intersection.
但更广泛地说,反思你刚才提到的,我本可以陷入这样的境地:天哪,这些AI会取代我的声音,它们会比我做得更好,或者我也可以选择尝试用这些工具来优化我的技术栈,提升我的表现。
But more broadly speaking, reflecting in what you just said, I could be in a place where, shit, these AIs are going to replace me in my voice, you know, and they're gonna be able to out execute me, or let me just try to use these tools to better my stack and better perform.
我觉得这些工具就是工具箱里的又一件工具,就像我们用Riverside来录音一样。
And I think these tools are just another tool in the shed just like we use Riverside to record.
我们用Substack或者Beehive来发新闻通讯。
We use a Substack or Beehive for for our newsletters.
这些工具都是为了提升我们的工作效率而造的,这些合成工具也没什么不同。
Like, are tools that were built for us to enhance what we do, and these synthetic tools are no different than that.
我觉得人类品味和人类创作永远都会有市场。
I think there's always going to be a market for human taste and human creation.
而且我认为这些工具能帮助拓展那个边界。
And I think these tools help expand that that frontier.
另外,如果你看看传统艺术界,有很多人都是反对AI的。
I think if also, if you look at, like, the traditional arts world, there's so many people who are anti AI.
甚至在电影行业,他们连剧本创作都不愿意用Claude或ChatGPT,因为那会破坏艺术创作的本质。
And even when it comes like the the movie industry, they don't even wanna use clod or chat GPT in the script creation because it defeats the whole purpose of creating art.
我觉得这些人自然而然就为那些更注重人性化创作的人开辟了一个市场,因为他们会更看重人的参与,远超过那些可能觉得消费合成内容有优势的人。
And I think those people by default carve out and market for folks to do things in a more human nature because they'll just value the human presence significantly more than those who maybe find the advantage of consuming synthetic content.
我觉得两种市场都会存在。
I think there's gonna be a market for both.
萨米尔,我想说,不知道你们是不是已经在做这个了。
I I think I I would like also like to argue at some point, Samir, I don't know if you guys are already doing this.
比如,你和科林会创建自己声音的克隆版,然后用你们的声音来做一些即兴的广告词,对吧?因为如果你们说的话或者我说的话不一致,不符合故事叙述的逻辑,你们的制作团队可以用更高效的方式来处理,也许有更好的方式来引入内容。
Like, you guys will create clones of your voices, you and Colin, and you'll end up creating ad libs of sorts, right, using your voices because your production team could produce that in a more efficient manner if you said something or if I said something an inconsistent way that didn't fit the narrative of the story, maybe there's a better way to introduce it.
这些工具我们都能用,它们只会让我们做的事情变得更好。
These tools are gonna be at our disposal, and they're only gonna enhance everything that we do.
你明白吗?
You know?
所以我也说不准。
So I don't know.
你会害怕吗?
Are you fearful?
你会害怕这个吗?
Are are you fearful of that?
比如说,你——不。
Like, do you No.
我其实并不害怕。
I am I am actually not fearful.
而且我也不反对人工智能。
And I I'm also not anti AI.
我是个务实的人。
I am a pragmatist.
我看世界时,带着极大的好奇心和探索欲。
I look at the world and I with with a immense amount of curiosity and intrigue.
我觉得,作为一个创意人,当初上网是因为我想当电影导演,而如今我发现,这件事逼着我更认真地去思考自己到底想表达什么。
And I think the the outcome that I've found for myself as a creative person who originally got on the Internet because I wanted to be a filmmaker is I have been pushed to think about what I honestly wanna say more.
意思是,长期以来,我一直是个有策略的创作者。
Meaning, I have been a strategic creator for a long time.
我在经营一家公司。
I'm running a business.
我觉得你做的那个,就是你在节目里提到的爱泼斯坦文件,那在当时确实是个很正确的战略选择。
I think what you did, what you made with the Epstein Files, as mentioned on the on the show, that's a that's a that would be the right strategic move at that point.
这步棋走得很聪明。
It's a very smart move.
这是技术很有创意的应用,也是非常具有战略眼光的事情。
It's a very creative application of technology, and it's a very strategic thing to do.
不过我不确定有没有两个人能充满热情,愿意每天花时间去做那个播客。
Now I don't know if there are two humans who are passionate enough to spend every day of their life making that podcast.
我不确定。
I don't know.
但我觉得,作为创作者,我们都被逼着去思考:我真正想做什么?因为那些有战略意义的东西,总会有人去做。
But what I think we are all getting pushed to be as creators is I just wanna watch what you honestly want to do because the strategic thing will already exist.
对吧?
Right?
所以我不确定你能不能理解这种真诚和策略之间的区别,但作为一个创作者,我能感觉到,什么时候我是真的想表达一些东西,什么时候我只是知道这样做在策略上会成功。
And so I don't know if that makes sense to you of, like, honesty versus strategy, but I can feel it as a creator when I have something that I honestly wanna say versus something that I know will strategically do well.
对。
Right.
这两件事在我脑子里越来越分开了,而策略性的东西越来越没意思,因为它无论如何都会被创造出来。
And those two things are getting separated in my mind, And the strategic thing is getting less interesting because it will just be created no matter what.
不管我创不创造,它都会被做出来。
Whether I create it or not, it will just get made.
所以这逼着我去想,作为一个创作者,我到底是谁——那种重要的、不可能被替代的东西,它永远不会只是流水线产物。
And so it pushes me to go, like, what who am I as a creative that is impo like, it wouldn't, it could never be an output.
我觉得这是个很有意思的命题。
And I think that's a really interesting prompt.
我觉得这会改变我创作的方式。
I think it's gonna change how I create.
我觉得这会改变很多人的创作方式。
I think it's gonna change how a lot of people create.
我希望在未来五年里,大家从柯林和我身上看到的,是一个极其真实的我们。
And I hope that it actually, over the next five years, what people see out of both Colin and myself is a radically honest version of us.
而且我觉得这种情况会发生在很多创作者身上,因为未来会出现一些非常成功的内容,是我们永远做不出来的,可能也不是我们真正想做的,但以前我们为了生存还是会去做。所以,这就是我诚实的理解。
And I think that'll happen across a lot of creators because there's gonna be really successful content that emerges that we could never make and we probably don't really want to make, but we would have made before because we're running So a that's that's my honest interpretation.
而且我认为这会迫使人们去认清,他们到底是真心喜欢创作本身,还是只想要创作带来的结果。
And I think it will push people to recognize if they are honest if they honestly like making stuff or if they just want the outcome of making stuff.
这样说能理解吗?
Does that make sense?
能理解。
It does make sense.
就是说,
Between,
对。
like Yeah.
对。
Yeah.
我很享受我们俩现在的这场对话。
I enjoy this conversation you and I are having.
对。
Right.
就算我们不发布这个,我也完全没问题。
If if we didn't publish this, I'm totally fine.
我觉得这是一场很有意思的对话。
I think this is a a fascinating conversation.
所以对我来说,这很有趣。
So this to me is fun.
而对于所有觉得视频制作或内容创作过程有趣的人来说,我觉得他们能坚持下来。
And for all the people who find the video making or the content creation process fun, I think they will survive.
是的。
Yeah.
我觉得你说得对,在我做任何事情或者花时间做某件事之前,我需要满足三个C。
I think to your point, before I do anything or I spend my time doing something, I need to be able to hit three c's.
我需要有创造力。
I need to feel creative.
我需要感到有挑战性,还需要感到好奇。
I need to feel challenged, and I need to feel curious.
我就是这样安排我的时间的。
That's how I spend my time.
它必须满足这三个条件。
It needs to hit those three things.
而让我一直坚持下去的,就是纯粹的好奇心、挑战,当然还有用代码制作媒体所带来的创造力。
And the thing that keeps me going with what I'm doing is the sheer curiosity and challenge and, of course, the creativity that comes with producing media with code.
把媒体当作产品来对待,用软件来构建媒体,我觉得这正好满足了我的这三个需求。
Treating media as a product and building media with software, I think is a thing that's like scratching the itch across those three c's for me.
就像你说的,你喜欢这场对话。
And to your point, it's like you enjoy this conversation.
我喜欢以媒体形式构建产品的艺术。
I enjoy the art of building product in the form of media.
对我来说,这太有趣了。
Like, that's so fun for me.
是的。
Yeah.
你明白吗?
You know?
所以,看看我能在任何领域把这件事做到什么程度,是我每天醒来都充满干劲去做的事。
So to see how far I could take that across any vertical is a thing that I wake up very fired up to do.
完全同意。
A 100%.
对我来说也一样,我最近在玩Gemini的一个编程功能,叫Gemini Canvas,我用它做了一个很有意思的音乐软件,可以从不同的歌曲里提取音轨。
And even for me, like, I'm playing around with Gemini has a a coding, you know, side of it called Gemini Canvas, and I built this really interesting music software with it where I could extract stems from different songs.
我从小就很喜欢音乐,那是我一直想做的事。
And I grew up loving music, and that was something I always wanted to do.
我以前在GarageBand里也做过,但特别难,而且花很长时间。
I used to do it in GarageBand, but it was really hard and take me forever.
自从我15岁以后,就再也没做过类似的事了。
And I haven't done something like that since I was 15 years old.
而且特别好玩,感觉就像创造力被解锁了一样——只要你能想到什么,就能做出来。
And it was so fun, and it felt like creativity unlocked in this way of, like, if you can just think of something, you can make it.
不管是视频还是别的什么。
Whether it's a video, whether it's what whatever it is.
只要你能想到,就能做出来。
If you just think of it, you can make it.
我现在反而比以往任何时候都更愿意在非商业的层面去探索创造力。
And I find myself actually exploring creativity in a noncommercial sense now more than I ever have before.
这让我觉得特别有意思。
And that is very fun for me.
所以我现在对一切都抱着好奇的心态去尝试。
And that is why I'm like I'm I I approach it all with curiosity.
未来的互联网能个性化到什么程度?
How how personalized does the Internet get moving forward?
我的意思是,展望未来,我知道你现在正在制作自动化的播客,或者多个自动化的播客,可以满足我每天想了解时事、学习新东西的需求。
Meaning, like, when I think into the future, I know right now you are producing an autonomous podcast or multiple autonomous podcasts that can satiate my desire to be in the know or learn about something on a day to day basis that's happening in current events.
但说到NotebookLM,我最初用它就是放资料进去,因为我和你一样。
But with NotebookLM, my original use case of it was just putting because I'm the same as you.
我通过音频和播客形式学习效果更好。
I I learn better in audio and in podcast forums.
所以我做过一些事,比如我对一家公司的季度S-1文件感兴趣。
So I've done things like I'm interested in, like, a a quarterly s one document from a company.
Spotify就是个很好的例子。
So Spotify is a great example.
我看到他们的S-1文件发布了。
I saw their s one doc dropped.
我就把那个PDF下载下来。
I took the PDF.
然后放到NotebookLM里,当成播客来听。
I put it into Notebookella and listened to it as a podcast.
那就是一个完全为我定制的播客。
That is a personalized podcast just for me.
展望未来,你觉得会不会有一天,我自己就能定制播客,比如我说,好,
As we look to the future, do you imagine a world where I'm just prompting my own podcasts, where I'm like, okay.
我只有七分钟车程,所以我就想知道NFL发生了什么。
I have a seven minute drive, so I actually just I wanna know about what happened in the NFL.
我想了解全球政治动态,还想知道好莱坞有什么新鲜事。
I wanna know about what's going on with global politics, and I also wanna know about what's happening in Hollywood.
你知道,我就七分钟时间。
You know, I got seven minutes.
就给我做一个刚好符合这个时长的播客。
Just make me make me a pod that fits that.
对。
Yeah.
完全同意。
Totally.
我觉得这肯定是未来的一个方向。
I think that's definitely an outcome.
我觉得大概再过三到六个月,在现有的用户界面里就能实现这个功能了。
I think we're maybe three to six months away from that actually being feasible within the existing UIs.
最近推特不是给所有文章都加了音频功能嘛。
I think we recently saw Twitter release this audio feature in all their articles.
而且每个大语言模型都有语音选项,可以朗读内容。
And every every LLM has has the voice option, you know, to read something.
但我还是觉得,要真正做好提示词工程,为那些没时间也不愿意花精力去筛选内容的人策划娱乐和信息,这本身是一门艺术。
But I still think there's an art in being able to prompt engineer properly and to curate entertainment and content for people who otherwise don't have nor care to do that level of of diligence and spend the time doing that for what it's worth.
我确实认为互联网最终会整合成一个聊天机器人,或者说,很多我们过去习惯使用的需要界面的工具,以后都不再需要界面了。
I do think the Internet is going to somehow consolidate into a chatbot or at least a lot of the tools that we otherwise were used to using that needed interfaces no longer needed the interface.
我觉得现在大多数我们用的产品,其实都没什么存在的必要了。
I don't think there's an argument for actually most of the products that we use anymore.
就连我之前做的一个产品,我们为它搭了一整套前端界面,用来做数据分析什么的,不重要,但现在只要在ChatGPT或Claude里输入一个提示词就能搞定。
Even one of the products that I was building that we built an entire front end around it, it was for whatever data analytics, not important, but that's just now a single prompt in ChatGPT or Claude.
所以很多我们以前用的工具,现在都已经过时了。
So a lot of these tools that we would otherwise use are no longer relevant.
而且我觉得互联网会整合成一个聊天机器人,人们会搭建大量基础设施来与之互动。
And I think the internet is going to consolidate into a chatbot and people are gonna be building a lot of infrastructure to interact.
他们会构建以代理为核心的基础设施,这样那些拥有用户注意力的界面就能优化利用,让消费者想通过聊天机器人之外的方式互动时,也能得到支持。
They're gonna be building agent first infrastructure so that the interfaces that do have the attention will be optimized to leverage whatever it is that you know, consumers wanna do to interact with other means outside of the chatbot.
因为本质上就是这样。
Because that's really what it is.
聊天机器人拥有通用智能,人们会像搭乐高一样给它加上各种连接器,来增强它的功能。
A chatbot has its general intelligence and people build connectors, kinda Legos into them to enhance their features.
而且随着时间推移,这会变得越来越容易。
And that's only gonna get easier with time.
我觉得现在已经出现了一种有趣的行为,你和我都在这么做。
And I think there's already a interesting behavior that you are doing and that I am doing.
我们正在用几个提示词构建自己的个人软件,解决自己的个人问题,这本身就已经很了不起了。
We're building our own personal software and solving our own personal problems with a few prompts and that already within itself.
比如你刚才举的例子,萨米尔,你做的那个事情,那是一个我每月花30美元订阅的应用,因为我是一个音乐人。
Like, the example that you just gave me, Samir, that you were doing, that's an app that I pay for $30 a month because I'm a musician.
我喜欢把音轨、鼓点、人声和钢琴分开处理。
I like to separate the tracks and the drums and the vocals and the piano.
你猜我接下来要干嘛?
Guess what I'm gonna do after this?
我打算自己去试着做那个。
I'm gonna go try to build that myself.
你明白吗?
You know?
这有什么意义呢?
Like, what's the point?
但我们一天都只有24小时,都会把时间花在自己认为最有价值的方向上。
And but we still all have 24 in a day, and we all will spend our time in a particular direction that we think will bring the most value to us.
我仍然觉得有机会为别人策划服务、内容或体验,而且人们还是会愿意为此付费。
And I still think there's an opportunity to curate the services or the content or the experience for other people, and people will be willing to pay for it regardless.
好的,谢谢你,亚当。
Well, thanks, Adam.
非常感谢。
I appreciate it.
我们很快会在工作室再见,因为我想跟你合作点什么。
And we will definitely see you soon here in the studio because I I wanna collaborate on something.
那就来吧。
Let's do it.
我随时奉陪。
I'm here for it.
太感谢了。
Thank you so much.
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