马克普莱尔现场解析他的5000万美元电影

今天的嘉宾是马克·菲施巴赫，大家更熟悉他的名字是Markiplier。

Our guest today is Mark Fischbach, better known as Markiplier.

在洛杉矶福克斯片场，我们和YouTube的蒂姆·卡茨一起，在超过650位创作者面前，于我们的活动“发布吧洛杉矶——好莱坞创作者峰会”上对他进行了专访。

We sat down with him and YouTube's Tim Katz at the Fox Studios lot in Los Angeles in front of over 650 creators during our event, Press Publish LA, The Hollywood Creator Summit.

我们举办这次活动，是因为YouTube和好莱坞正处于一个真正的交汇时刻，而我们认为，没有比Markiplier更合适的人选来坐在这里聊聊了。

We threw this event because we are at a true convergence moment right now between YouTube and Hollywood, and we couldn't think of a better person to sit down with than Markiplier.

他是一位真正意义上的YouTuber，早在十五年前就把第一段视频上传到了这个平台。

He's a YouTuber in the truest sense who uploaded his first video to the platform over fifteen years ago.

不过最近，他自费、执导并主演了自己的独立恐怖片《铁肺》，因此上了新闻头条。

But more recently, he made headlines after self financing, directing, and starring in his indie horror film, Iron Lung.

这部电影的成功在好莱坞引起了广泛关注，也标志着创作者新时代的开始。

The success of the film turned heads in Hollywood, and it marked the beginning of a new era for creators.

我们来聊聊YouTube上的这一现象意味着什么，从YouTuber转型为电影人需要付出哪些努力，以及随着创作者的加入，好莱坞的未来可能会变成什么样。

We get into what this moment on YouTube means, what it takes to go from YouTuber to filmmaker, and what the future of Hollywood may look like now that creators are getting involved.

在正式进入话题之前，我想先特别感谢YouTube作为Press Publish LA的主办方之一鼎力支持。

Before we get into the conversation, I just wanna say a big thank you to YouTube for coming in as a title sponsor for Press Publish LA.

我们在YouTube上已经待了十六年，这次他们愿意支持这个活动，认可我们所做的事情，真的有种圆满的感觉。

We've been on YouTube for sixteen years, so having them back this event and believe in what we're building was truly a full circle moment.

他们派出了很多团队成员，来为创作者们解答问题。

They brought out a ton of their team members to help answer questions from creators.

他们还安排了关于YouTube未来的专题讨论，并帮我们给现场所有人来了个惊喜——请来了马克。

They had sessions about the future of YouTube, and they helped us surprise everyone in the room with Markiplier.

马克，你在YouTube上已经待了很久了。

Mark, you've you've been on YouTube for a very long time.

你最近拍了一部电影。

You recently made a movie.

是的。

Yes.

《铁肺》。

Iron Lung.

对。

Yes.

这地方最近都在热议那部电影。

Lot of lot of chatter in this town about that movie.

不错。

Good

热议？

chatter?

我觉得是的。

I think so.

对吧？

Right?

你在YouTube上做了十五年，现在决定拍电影，能跟我们说说这个决定吗？

Can you talk to us a bit about the decision to make a movie after fifteen years on YouTube?

这对我来说太有压力了。

That feels overwhelming to me.

虽然我一直想拍电影，但我的舒适区还是做YouTube视频。

Although I'm someone who has always wanted to make a movie, I feel like I my comfort is in making YouTube videos.

对。

Mhmm.

你怎么能从做YouTube视频直接跳到拍一部电影呢？

How do you jump from making videos on YouTube to making a feature film?

你可能得先从小事做起。

You probably start by taking smaller steps.

中间有个门槛，对吧？

There's this barrier, right?

电影不一样，它很特别。

A movie, it's very special.

它很受推崇，这话没错。

It's prestigious and they're right.

这话没错。

They're right.

尽管我刚才其实是在调侃这一点。

Even if I'm kind of mocking that right there.

但不管怎么说，要想让人认真对待我，我总得在某个时候拍一部能在院线上映的电影。

But if I'm going be taken seriously in one way or another, I have to make a movie at some point that appears in theaters.

我心里很清楚这一点。

I knew that.

我其实不太爱搞什么战略规划，但这大概是我思路转变的第一步。我当时就想，要是以后想做大项目，至少得先拍部电影，这样我的作品才能和其他人的作品站在同一起跑线上，大家才会把我当成一个真正的艺术家来尊重，毕竟我之前也做过一些YouTube原创内容。

I don't do much strategy, but that's probably the first part where I was just like, okay, if I wanna make bigger things in the future, I have to at least make a movie so they can be presented on an even playing field from everyone else's productions and they could take me seriously as an artist because I had made YouTube originals before that.

我和Heist还有跟Markiplier合作的Space都做过，那两部挺火的，其中一部还获得了艾美奖提名。

I had two with Heist and Space with Markiplier and those were big, one was nominated for an Emmy.

我输了。

I lost.

但那些作品都被看作是YouTube上的东西。

But it's even those were considered like YouTube things.

虽然我知道《在太空中与Markiplier一起》的制作规模比《铁肺》大得多。

Even though I know the production for In Space with Markiplier was bigger than Iron Lung by a lot.

我写了大概三百多页的剧本。

Was like 300 and something pages that I wrote.

一共有八十九个视频，六个半小时的内容，更大的场景，更庞大的团队，还有更多的演员。

There's like 89 videos, six and a half hours of content, bigger set, bigger crew, like more cast.

方方面面都比《铁肺》规模大，就是不够聚焦。

It's just it was bigger in every way than Iron Lung, but it wasn't as focused.

对吧？

Right?

所以我想要一个特别聚焦的点子，好让团队里那些技艺高超的人能充分展现他们的才华。

So I wanted an idea that I could make that was extremely focused so that it would have the best chance to put forward the artistry of the people on the crew that I know were of a certain level of skill.

这也会是我之前拍短片和YouTube原创项目所积累经验的集大成之作。

And then it was gonna be the culmination of what I had learned up until that point making short films and then the YouTube original projects.

然后我想，既然现在时机正好，那就得赶紧拍，而且得有个明确的创意。

And then I was like, okay, if if the time is now, which it was, I need to make this and I need to have an idea for it.

于是我傻乎乎地觉得，单场景恐怖片应该会比较好拍。

So I foolishly thought that a single location horror movie would be an easy way to get into it.

结果完全不是这么回事。

It was definitely not.

这感觉像是所有创作者都会遇到的经典套路。

That feels like a classic trope for all creators.

我觉得科林和小时那时候就觉得，这有什么难的。

I feel like Colin and Hour was like, that's not hard.

每个点子听起来都挺靠谱的。

Every idea is sound.

咱们赶紧把这个拍了。

Let's do that really quick.

对。

Yeah.

但最后总是变成一场噩梦。

And it's always a beast.

《铁肺》非常成功，很快就到处被人讨论。

So Iron Lung was very successful and started being talked about all over.

我看到的最后数据是，制作成本接近三百万，收入却达到了五千万？你来确认一下。

And the last numbers I saw, you can tell me, but the last number I saw was it cost close to 3,000,000 and did 50,000,000 in revenue?

我可能会

I would

综合来看，他

say all things considered He

还没说出真正的想法。

hasn't said the real Yeah.

成本可能低得多。

It could be way less.

结果会

It would

完全不同。

be totally different.

你太着急了。

You jumped the gun.

对。

Yeah.

综合来看，我觉得大概不到五千万吧，我不太清楚那三千万是从哪儿来的，但媒体都报三千万，我也就随他们去了。

All things considered, you know, it was probably just under five, I think is I'm not sure where the three came from but the publications ran with the three and I was like, okay, fine.

但要说综合情况，我觉得就是不到五千万，然后它在影院的放映周期，票房接近五亿二千万。

But I would say it's like just under five all things considered and then yeah, it made its theater run like 51, close to 52,000,000.

而且这周末，它就要在他们的视频平台YouTube上上线了。

And then it's just about to launch on YouTube for their movies platform, actually this weekend.

这事儿挺不错的。

So that'll be good.

还有

And

最后到底在多少家影院上映了？

how many theaters did it end up running in?

后来我们就不数了，这么说有点自大，但数字实在太大了，我根本数不到那么高。

We stopped counting after a while and that sounds egotistical, number is so big, I can't count that high.

当时票房冲过四千六百家影院，后来全球上映时，有些地区是外包给当地发行方处理的，我们那个追踪网站也快撑不住了，说天哪。

It was like, it got over 4,600 and then when it went international, there were certain like sub contractors who were like distributing it in their specific regions and so the website that we have that was keeping track of it after a while is like, oh man.

因为有些地方加了，有些地方减了，最后就落在了大约四千零六十四万七千美元。

Because it's adding to some, removing from others and so we just kind of land around $40,064,700.

随着数字不断上升，我才真正意识到，影院的排片机会其实有很大的不确定性。

As the number continued to grow, it really illuminated to me how up for grabs potentially theaters were.

是啊。

Oh yeah.

我之前真没意识到，从YouTube过来的内容，居然能一路冲进这么多影院。我可能会觉得，Iron Lung成功是因为他有近四千万订阅者，播放量动不动上百万，而且在YouTube上也做了很久。

I don't think I understood that you could like ride that wave into more theaters like that just coming from YouTube and I think it would be easy to look at the success of Iron Lung and go, okay, yeah, he's got almost 40,000,000 subscribers, gets millions of views, he's been on YouTube for a while.

当然。

Sure.

大家会觉得他成功是理所当然的，但我觉得，很多创作者也有类似的粉丝基础，拍出的电影质量也不差，可未必能吸引观众走进影院。

That's why it did well, but I think there would be a lot of creators with a similar audience who might even make a similar quality of movie that I don't think would get people in theaters the same way.

有可能。

Possibly.

这真的要看创作者本人。

It really depends on the creator.

我觉得YouTube特别的地方就在于创作者和观众之间的关系是独一无二的。

And I think that's the special thing about YouTube is the relationship that the creator has with their audience is unique.

我经营我的YouTube频道，主要是为了记录我的创作历程。

I've cultivated my YouTube channel to be very much about my creative journey.

我一直在学习新东西、尝试新玩法、不断犯错，而且全都让观众看在眼里。

I'm learning things and I'm trying things and I'm failing at things, I'm doing it in front of my audience all the time.

还有很多YouTube创作者会做这样的内容：这周我刚学了X、Y、Z，然后拍个视频分享过程。

There's tons of other YouTube creators that do things where it's like, I'm literally learning x y z this week and I'm making a video about that.

但我的重点不在这里。

It's less about that.

我更想追求创作带来的满足感，追逐那种让人上瘾的制作冲动——我想，我们这些创作者，多多少少都陷在这个循环里了。

It's more me trying to find creative fulfillment and chasing this dream and addiction of making things, which I think all of us creators in one way or another are addicted to some part of the cycle.

有些人上瘾的是结果，是观众的反馈。

Some people are addicted to the end result where the the audience gives feedback.

而我呢，既幸运又可怕地上瘾于最煎熬的那段：熬通宵、拼了命做一件我觉得自己根本做不到的事。

I'm addicted thankfully and horrifyingly to the worst part where I'm pulling all nighters and I'm working really hard on something that I don't think I can do.

因为我上瘾的，是战胜那种自我怀疑的感觉，对吧？

Because I'm addicted to the feeling of overcoming that doubt, right?

我刚开始做YouTube的时候，正处于人生低谷，心里充满了怀疑。

I entered YouTube coming from a very doubtful place at a really low point in my life.

所以，这个上瘾循环的第一步，是我意识到：我可以创造点什么，而且这完全属于我。

And so the first bit of that addictive cycle started when I realized, Oh, I can make something and it's mine.

它展示了我能做到的事。

And it showcases what I can do.

我一直追寻的就是这种感觉，幸运的是，有不少人和我有共鸣，让我能一路坚持下来。

And so that has always been what I chased and thankfully there's been people that resonate with that idea and I've just been able to carry it through.

拍这个YouTube视频，本质上就是同一件事的自然延伸。

This is a natural result of that same thing of making a YouTube video.

从技术上讲，拍电影和拍YouTube视频其实没多大区别。

I don't think that there's all that much difference from a technical perspective of making a movie versus a YouTube video.

差别只在于规模，还有对技能水平的要求——你得足够优秀，才有可能成功。

It's just the scale with which it is done and the margin of error with which your skills have to be good enough to succeed at.

对吧？

Right?

但从大方向来看，其实是一回事。

But it's it's the same thing on a general concept.

你能再详细说说吗？

Can you talk more about that?

因为我看《铁肺》的时候就有这种感觉，如果你一开始跟我讲：嘿，我想拍一部电影。

Because when I when I watched Iron Lung, I felt that because at its face value, if you pitched me like, hey, dude, there's a movie that I wanna make.

主角在一个金属管子里，盯着仪表读了两个小时。

It's a dude in a metal tube reading dials for two hours.

是啊。

Yeah.

我会说：马克，这我真没把握。

I'd be like, Mark, I don't know, man.

还有满舱的血海呢。

There's an ocean of blood too.

那可是在一片血海里啊。

That's that's In an ocean of blood.

是我表达不清了。

That's my bad.

但我当时在手机备忘录里记下这部电影时，就只写了‘自力更生’这个词。

But when I wrote down in my iPhone notes in the movie, I was like, just wrote the term self reliance.

对。

Mhmm.

因为我感觉你整个项目都是靠自力更生完成的——自己筹资、自己导演、自己写剧本，事事亲力亲为，连镜头的掌控权也全在你手里。

Because I felt like you were you did the whole project with the energy of self reliance where you financed it yourself, you directed it, wrote it, you did you did everything yourself, but you also control the frame yourself.

我看你的YouTube视频时，就觉得你属于那种只要拿起相机就能完全掌控画面的创作者，甚至你的封面图常常就只是你的脸，但就是这种画面，能吸引数百万观众点进来，只想看看你这个人。

And when I watch one of your YouTube videos, I feel like you're you're one of those creators who you can just flip a camera on and control the frame even down to the fact that your thumbnails are a lot of times just your face, which is what pulls in millions of people just to go, I wanna see this guy in a frame.

你所说的相似性，是不是就是指你清楚自己能随时介入，完全掌控画面？

Is that what you mean by their similarities to like, you knew you could step in and just control the frame?

你这么说，比我讲得好多了。

That's a more eloquent way than I would put it.

是的。

Yeah.

我觉得，当我考虑自己能否胜任那个角色、能否有足够的气场站住场时。

I think when it comes to trusting that I could be in that role and be, you know, commanding enough to to be there.

同时也伴随着一种担忧：我不想把事情搞砸。

It's it's also comes with the doubt of like, I don't want to do a bad job.

我发现，当我处在一种矛盾的状态时——既有点自负，觉得我能行，又足够清醒，知道自己不能搞砸——

And I've found that if I put myself in the position where I'm at that intersection of I think I'm egotistical enough to think I can do it and then also I'm self aware enough to be like, oh, I don't want to suck at it.

这种状态反而最能推动自我成长。

It that cultivates the most self improvement.

它会激发你去拼命学习那些必要的技能，哪怕你紧张到心跳加速，生怕自己表现得不够可信。

It's the most drive to learn the skills that you need to do, even if it's completely panic inducing and you feel like your your heart racing trying to desperately get enough to make it seem convincing.

对，就是这样。

That yeah.

这正是YouTube的本质。

That is what YouTube is.

这就是自尊、渴望和怀疑的交汇点。

It's it's this intersection of ego and, you know, desire and doubt.

我觉得，我们每个人面对镜头拍视频时，都会觉得特别难。

And I like all of us feel that going on screen, getting in front of camera and making a video is a very difficult thing.

这等于把自己完全暴露在别人的评判之下。

It opens yourself up to a lot of judgment.

但没人会比我对自己更苛刻。

But no one's going to judge me harsher than I judge myself.

所以，只要我能战胜自己的怀疑，其他事情就都不重要了。

So if I can do that and overcome my own doubt, then nothing else would really matter to me.

我往后一直靠这个信念支撑：我足够相信自己，能弥补那些我明知的不足。

And that's been my guiding star going forward is just, I believe in myself enough to make up for the shortcomings that I know are there.

是的。

Yeah.

蒂姆，我想问问你，电影在YouTube上发布意味着什么？因为这还挺新的。

Tim, I wanna ask you about what it means to for for the movie to come out on YouTube because that's kinda new.

对吧？

Right?

我们之前聊过一些由品牌资助的节目。

We talked about shows a little bit funded by brands.

你知道吗，马克，你的这部电影很大程度上是靠粉丝支持起来的。

You know, Mark, your movie was very much lifted up by the community.

独立电影在YouTube上的未来会是什么样子？

What's the future of independent film on YouTube?

特别是这部片子选择在YouTube上线。

And and specifically even this film coming to YouTube.

是的。

Yeah.

我们当然非常高兴他愿意发行这部片子，而且会采用付费点播的方式。

We're we're obviously thrilled that he's gonna distribute it and and it's gonna be on a transactional basis.

用户可以直接在平台上购买这部电影，这一点对我们来说并不陌生。

So you can actually, as a user, purchase the film on the platform, which is not new to us.

我们看到，像印度的阿米尔·汗这样的演员，在成为创作者之后，也用同样的方式在YouTube上成功发行了自己的电影。

We've seen, you know, actors like Amir Khan in India distribute his film very successfully on YouTube in the same way after becoming a creator.

但对我来说，真正神奇的是，我们现在有了这么多不同的盈利方式。

But I think for me, the magic is that we have so many different ways that we can monetize on the platform now.

之前我们聊了很多广告，但现在还有YouTube会员、频道会员、电商购物、品牌合作、付费点播，等等，数都数不完。

So we talked a lot about ads earlier, but we have YouTube premium, we have channel memberships, we have shopping, we have brand deals, we have transactional, on and on and on.

目前在YouTube上，光是盈利方式就有十五种以上。

There's over 15 ways that you can monetize on YouTube now.

其中一些是通过广告实现的，另一些则是直接来自观众的支持。

And some of them are via advertising and some are direct from your audience.

我认为马克最厉害的地方，就是他和观众之间那种紧密的联系。

And I think the thing that Mark does so powerfully is that connection with his audience.

所以对他来说，这种直接连接的方式再合适不过了，这正是这部作品的商业模式。

So it feels like a perfect fit for him to have that direct connection and that is the business model for this.

马克，现在电影要在YouTube上线了，接下来你对《铁肺》故事的后续发展有什么打算？比如之后会不会拍下一部电影？

Mark, do you have any expectations moving forward now of how you want the rest of the Iron Lung story to play out now that it's coming out on YouTube and then the next step after that is the next potential movie?

我有个毛病，总是在做完第一个项目之前，就开始想下一个了。

I mean, I have this problem where I'm always thinking of the next project before I'm done with the first.

所以电影在影院上映的时候，我心想：总算结束了。

So, in a lot of ways when the movie came out in theaters, went, oh, it's done.

这下可以彻底放下它了。

Finally, I can forget about that.

但其实它还在持续更新、不断发布，我这才意识到，在好莱坞体系里，情况就是这样。

It's still working on it and still releasing it and I realized like in the Hollywood system, that's very much about it.

他们把电影当成核心IP来运营，必须确保它有完整的生命周期，能持续产生价值。

They treat the movies as like these pillars of IP and they need to make sure it has a life cycle and it sustains.

但这跟YouTube的运作方式完全不同。

But that's also very different from how YouTube operates.

在YouTube上，你做了一个视频，发布完就结束了——虽然有各种缺点，但一旦上传，就永远在那里，谁都能看。

It's like when YouTube you make a video and it's done and for all of its flaws, it's up there for everyone to see forever.

除非你主动删掉，或者被平台下架了。

And once you delete it or it gets taken down or something.

但即便如此，你也知道，我认识的一些人手里还存着很多没删的素材，有些东西被悄悄藏在电脑里，就算再想彻底清除，它还是能留下来。

And then but even then, you know, me knowing who in I know people still have archives sitting on their own computers or there's there's there's secreted away things where people can so even if all the intention in the world is to get rid of it, it'll still stick around.

我现在想的全是，怎么把从这个项目中学到的经验用到下一件事上。

And I feel like all I'm thinking of is how I can move forward with the lessons that I learned from this one.

我该怎么利用这个机会，哪怕只是小小地帮别人降低一点门槛，让他们也能像我一样去做这件事？这对我来说特别重要。

And how can I use this opportunity to try in in a tiny or big way to make it easier for other people to do the thing that I just did because that's also extremely important to me?

我年纪大了，在YouTube上也待了这么多年，越来越能看到别人多年积累的成果，还有他们磨炼出的技能。

As I'm getting older and I've been on YouTube for a long time, I see more and more the results of the years that people have been putting into YouTube and the skills that they've built.

现在YouTube上创作者的整体水平，跟刚起步那会儿比，简直天差地别，虽然入门变难了，但积累的资源和走过的路也多了。

The overall skill, I think on YouTube as filmmakers and videographers has is so much higher than than the very beginning of it, which makes it difficult to get into it, but also the wealth of knowledge and the paths being paved.

你刚才说的那15种变现方式？

What you said, 15 ways to monetize?

我连那些都是啥都不清楚。

I don't even know what all those are.

这也太离谱了。

That's that's crazy.

但这挺好的，因为大家确实需要这些。

But that's great because that's what people need.

所以我把《铁肺》独家放在YouTube上，这很合理，因为这是我的大本营，也是我最在乎的地方。尽管YouTube有不少毛病，确实有一些。

So when I'm bringing Iron Lung exclusively to YouTube, it just makes sense because that's my home and that's what I care about the most for all of YouTube's flaws and there are some.

不过我一直很挺YouTube的，因为我真心觉得它仍然是任何人开启内容创作之旅的最佳平台之一。

But I I also have been a big defender of YouTube because I believe it's still one of the best platforms for anyone to get started on their content creation journey.

当然，你有TikTok和Instagram，还有其他各种社交媒体可以吸引观众并培养粉丝，但它们可没有那么多变现工具。

Like you have obviously TikTok and Instagram, you have various other social medias to get audiences and you can cultivate it there, but they don't have 15 tools for monetization.

他们缺乏社区里丰富的知识资源来学习和交流，也缺少我觉得YouTube能提供的那种持续性和稳定性。

They don't have a wealth of knowledge in the community to learn from, to collaborate with, and they don't have the consistency that I think YouTube can offer.

哪怕只是作为一个切入点，比如那些想在YouTube上发布短片的人，我觉得他们应该这么做，因为这能让他们展示才华，并找到那些志同道合、相信他们能完成这些项目的人。

Even an entry point of like the filmmakers that wanna release their short films on YouTube, which I think they should because it's just a showcase for them to put their talent out into the world and discover the other people that are like minded enough to believe that they can do these projects.

所以，YouTube上有太多机会和途径供人们参与，我就在想，我该怎么帮上忙呢？

So it's just, there's so many avenues for opportunities for people to get on YouTube and I'm just like, how can I help with that?

你提到过分享从《铁肺》的制作中吸取的教训，而且你基本上就是靠它成名的。

You mentioned there sharing and taking the lessons from how Iron Lung was made and you essentially made it

某种程度上，这就像一部YouTube视频，你包揽了编剧、导演、表演这些主要工作。

in some ways like a YouTube video and that you filled the majority of the roles of writing, directing, acting.

你以这种方式制作并发布，从中学到了哪些经验，会带到下一个项目里？

What are some of the lessons you learned from doing it that way, releasing it the way you released it that you'll take to the next project?

前期准备越充分越好。

More pre production was always better.

前期准备怎么准备都不嫌多。

You can't have enough pre production.

解决问题的能力，可能是导演最重要的技能，因为总会出现各种问题，剧本写得再好，一拍起来现实总会跟预期对不上。

The ability to problem solve is probably the most important director skill you can have because there will always be problems and there will always be things when the writing meets reality and it's not quite working.

要学会了解制作流程的每个环节，这样你才能跟那些在各自领域比你强得多的人顺畅沟通。

The ability to learn enough of every aspect of the process so that you can talk with the people who are better than you will ever be at those parts of it.

虽然说，做这些事确实让我挺有成就感的。

Because as much as and I appreciate it's helping my ego a lot of things.

所有事都是我亲自做的。

I did it all.

但剧组里还有上百号人，每个人都贡献了自己的专长，我永远不可能像他们那么出色。

But there were still like a 100 other people on the crew, all lending their skills and I will never be as good as them.

他们的那些领域——实际特效、服装搭配、场景设计，我根本做不来。我知道一点视觉特效，但远不够全面。

Their departments, I'll never be able to make those kinds of practical effects, the costume choices, the set design, you know, I know some VFX but not all.

不过，我对这些流程都有基本了解，所以能跟剧组其他成员有效沟通。

But I know enough about all those processes that I can communicate effectively with the rest of the crew.

懂一点东西的运作方式，就不会提一些根本做不到的要求。

Know how something works makes it so that you're not asking them something that's impossible.

对吧？

Right?

这对做YouTube的创作者来说，是跟其他团队合作时最重要的一课：你可能在自己的领域很厉害，

And that's the biggest lesson that YouTubers can have when they're interfacing with other cruises like, you may be really good at what you do.

但他们专攻这一行的时间，可能跟你一样长，甚至更久。如果你能跟他们充分交流，把脑子里的想象跟他们对上，那就能获得巨大优势。

They've been doing that one thing for as long as you have been doing it sometimes longer and that can give you an incredible advantage if you can then conversate with them enough that you can get them on the same page with the imagination in your head.

对吧？

Right?

我都忘了刚才问的是什么了。

And so I forget what the question was.

刚才问的是什么来着？

What was the question?

对。

Yeah.

是那个问题吗？

Was that the question?

就是那个‘是’

That the Was

是那个问题吗？

that the question?

讲的是经验和收获。

It was lessons and takeaways.

哦，经验。

Oh, lessons.

是的。

Yes.

对。

Yes.

我刚才说的就是这个，就是那个……

That what I said, the thing that So I

能够更好地表达自己。

being able to communicate better.

没错。

Mhmm.

是的。

Yeah.

你感受到的反应是怎样的？

What's your experience of the reaction?

比如说，你已经在YouTube上做了十五年了。

Like, is it this like, you've been on YouTube for fifteen years.

你的感觉还是那种十分满分的感觉吗？

Like, do you still have the feeling of the one of ten and ten out of 10?

比如你拿到满分的时候，像我，我会认真改简历，看看能申请哪些职位，总觉得机会都没了。

Like like when you get a 10 out of 10, are you like like for me, I like craft my resume and see where I could get a job because I think it's all over.

哦，是啊。

Oh, yeah.

我不是在开玩笑。

I'm not even joking.

我紧张得不行。

I get like super anxious.

情况真的这么糟，真的有这么严重。

Things going that bad, It's real thing going that

糟。

bad.

对。

Yeah.

是的。

Yeah.

都是专业演员。

Are all hired actors.

但这部电影的反响简直炸了。

But like the reception is like crazy of this film.

数据明显非常亮眼，很多人都在讨论它。

And obviously the numbers are very big and a lot of people were talking about it.

你对它能取得这样的成功，有什么感受？

Was it what was your experience of it succeeding in the way it did?

我之前说过，我对自己最苛刻。

Like I said before, like I'm my harshest critic.

我在YouTube上有个特别的能力，就是根本不在乎任何负面评论。

So I have this a bit of a superpower on YouTube is where I don't really care about any negative comments or stuff.

这些评论对我影响不大，因为他们根本不了解我。

It doesn't affect me very much because they don't know me.

对吧？

Right?

反过来讲，别人夸我很多，我也不太在意，因为他们也不了解我。

The counterpoint is that is I also don't really care if someone says a lot of praise or something like that because they also don't know me.

我从各个角度都审视过这个项目。

I have looked at the project every way.

我知道每一个缺点。

I know every flaw.

我知道所有出问题的地方。

I everything that's wrong with it.

我知道到现在想起来还让我尴尬的那些部分。

I know the parts that make me cringe still to this day.

我也清楚能从中吸取哪些教训，然后继续往前走。

And I know the lessons that I will take from that and move forward.

所以当这部电影上映时，我唯一的愿望就是，我希望至少有一个人会把它当成最爱的电影。

So the response, my only goal, my only goal when it came out was, I said I wanted it to be at least one person's favorite movie.

我觉得我做到了。

And I think I got that.

至少有一个怪人喜欢。

It's at least one freak out there.

它成了某人的最爱电影。

It's a favorite movie.

他们爱那些血浆场面。

They love the blood.

我觉得，正是这种简单，让我坚持了最初的想法，让作品保持了独特性。虽然当时有很多限制，我也不得不做出不少妥协，比如想拍点子外的镜头，或者做点别的，但那根本不是故事的核心。

I I and I think that, you know, that simplicity of that is made me make a project that is at least committed to the original idea unique enough because there were a lot of constraints and and and and the concessions that I had to make for my own desire to, you know, get a shot outside of the sub or do anything other than be in that sub, but it's like that's not what the story is.

那也不是游戏的本质。

That's not what the game is.

所以困在那个框里时，我知道自己会遇到很多技术上搞不定的难题，至少我觉得自己能力不够。

And so being in that box, I knew I was gonna run into things that my skills weren't good enough to succeed at or at least what I thought it wasn't.

但最终，我还是拍出了这部电影。

Still made a movie at the end of the day.

就像我们最终还是要发一个 YouTube 视频一样，有时候还得把它发出去。谢天谢地，视频发出去了，大家真的对我想表达的内容以及我尽力融入其中的深层含义产生了共鸣。

Just like we still make a YouTube video at the end of the day and, you know, we got to post it sometimes and it thankfully, it got out there and people really resonated with what I was trying to say and the deeper meanings I was trying to lace into it where I could.

所以，这种反馈是我非常非常感激的。

And so, that's the kind of response that I really, really appreciate.

考虑到你在 YouTube 上待了这么久，我很想听听你的看法。

I'd be curious to hear from you considering you've been on YouTube for so long.

你觉得现在 YouTube 的这个时刻怎么样？尤其是 YouTube 和好莱坞的融合，而你正处在这一切的中心。

What you make of this moment on YouTube now and this convergence of YouTube and Hollywood considering you're at the center of it.

今天我们会听到一些创作者的声音，他们的作品看起来完全可以在电视或电影院播出，但他们却选择在 YouTube 上发布。

And there are some creators that we'll hear from today who make what you feel like could be on TV or could be in theaters, but they distributed on YouTube.

我看你的频道时，特别喜欢的一点是，你最近那个叫《铁肺怎么了》的视频，开头是在一个布置好的电影场景里，架着麦克风，结果大概四十秒后画面突然一剪，你直接说：‘刚才那段我有点太激动了。’

And I think when I watch your channel, some of what I love about it is that one of your most recent videos, What Happened to Iron Lung, you start and you're in this film set up with a mic and then about forty seconds in you cut and you're like, I was a little too angry in that section.

紧接着镜头就变成了你在酒店房间里对着网络摄像头，你说：‘行，我就这样把视频做完吧。’

All of sudden we're watching you at a webcam in your hotel room and you're like, I'll just finish the video from Yeah.

这个视频已经有四百万播放量和一万个评论了。

It has 4,000,000 views and 10,000 comments.

对我来说，YouTube就是只要能跟观众说话，我就愿意想尽办法把摄像头架起来。

Like that to me is YouTube just the, I will do whatever I need to do to get a camera up and talk to my audience.

但这跟眼下YouTube上看到的很多内容很不一样。

But that's very different than some of what we're seeing on YouTube in this moment.

是的。

Yeah.

我觉得现在比以往任何时候都更该记住，是观众让这一切成为可能。

I think that it is important more important now than ever to remember that it's the audience that makes everything possible.

很容易忘记，那些数字背后都是活生生的人。

That it's very easy to forget that there are people behind the numbers.

现在很多事情的交汇点，本质上是商业的交汇，对吧？

The convergence that a lot of this happens is a convergence of business, right?

因为只有商业能运转起来，更大的事情才可能发生。

It's because business needs to operate for some larger things to happen.

这确实是现实无奈的一面，但这一切的核心始终是：有人在看。

That's the unfortunate reality of everything, but the core tenet of all of it is that there are people watching.

有人愿意把宝贵的时间花在看你发的这些乱七八糟的内容上，时间可是我们最珍贵的东西。

One person is dedicating their time and time is the most valuable thing we have and yet they're giving up time to watch this random crap that you're putting out there.

所以你得记住，这其实是一种交换。

And so you have to remember that that is an exchange.

你得为他们的时间提供点什么。

You're giving them something for their time.

有时候可能是通过产品、电影之类的换来一些收入，但大多数时候，换的还是时间。

Even if it's sometimes it's monetary is coming in for a product or a movie or something like that.

而大多数时候，换的还是时间。

But most of the time it's time.

不管我做的是大事还是小事，不管有多少事情在同时推进，我始终记得：最重要的是人。

And I want to make sure that when I do anything, no matter the scale of it, no matter how many things are are moving, it's it's the people.

一个人的时间，和另一个人的时间，价值是一样的。

One person's time is just as valuable as another's.

只要你记着这一点，未来无论你打算怎么实现脑子里的那个想法，都能做出更明智的决定。

And if you remember that, you're going to make better decisions going into the future of what you should do with this idea that you have in your head.

我记得你说过，核心在于此。

I remember what you said, at the center of it.

我觉得自己并不在核心位置。

And I don't think I'm at the center

核心在于人。

of it.

尤其是这一周，就是一个很好的例子。

I think that there's this week especially is a good example of it.

还有很多其他YouTuber在做很棒的项目。

There's tons of other YouTubers that are making cool projects.

我不是第一个，也希望不会是最后一个。

And I think that I was not the first and I will not be the hopefully not the last.

但如果非得是我，那我就当最后一个。

But you know, if I have to be, I'll be the last.

如果我是最后一个还在说，YouTube依然很棒的人，那也没关系。

If I'm the last person on the hill going like, yeah, YouTube is still good.

这里每个人都能做出自己的东西。

Everyone can make stuff out here.

我觉得这挺棒的。

I think that that'll be cool.

但更值得说的是，有太多人正在做和我类似的事，而且他们也都取得了成功。

But it's like the better story is that there's so many other people that are doing exactly what I did or something similar and they're having success with it.

我相信这对其他人来说是一种激励，而激励是我们能拥有的最有价值的东西。

I believe that that is inspirational for other people and inspiration is the most valuable currency that we could have.

如果我能用我的时间，换来别人一点灵感，让他们去尝试新的事情，那在我眼里，这一切就都值了。

And if I can exchange that time for a little bit of inspiration on their side to push them to do something else, then that makes it all worth it in my mind.

你现在在YouTube上看到什么让你受启发的内容？

What's inspiring you right now on YouTube?

你最近在看什么？

What are you watching?

我都在看些没营养的东西。

I'm watching garbage

在YouTube上。

on YouTube.

我最近在玩《Factorio》，所以没怎么看别的。

I'm not watching any I I watch like so I've been playing Factorio recently.

我就看一些《Factorio》的建造视频之类的东西。

So I've been watching like Factorio builds and stuff like that.

你知道吗？

You know?

我根本不知道那是什么。

I have no idea what is

你没玩过《Factorio》？

You don't know Factorio?

不管怎样，你们知道《Factorio》是什么吗？

We're not anyway, do you guys know what Factorio is?

哦，明白了。

Okay.

是的。

Yes.

我们这儿可不止一两个。

Well, there are dozens of us.

我最近看了好多GoPro的测评视频，因为他们要推出新款相机了。

Anyway, so and then I've been watching a lot of like GoPro review videos because they've got a new camera coming out.

我就想，天哪，他们怎么就不给我一个呢？

I'm just like, god, why won't they give me

给我一个吧，求你了。

one, please?

不过，这又是另一个话题了。

Anyway, I that's a whole other story.

现在让我特别有动力的，其实是我觉得自己已经挺满足的了，手头事情也够多的。

What inspires me, I guess, very much right now, but that's because I feel pretty satisfied with what I have and there's a lot on my plate.

我刚才说的那些拍电影还取得成功的人，真的特别激励我。

I I guess what I just said, the other people that are making movies and having success is super inspiring.

这真让人心里暖暖的。

That's incredibly heartwarming.

我特别喜欢这样。

I love that.

看到别人成功，我就特别开心。

I love seeing other people succeed.

我已经有不少成就了。

I've had plenty of success.

我常常觉得，我其实不需要更多了，但还是忍不住去追新项目，结果还都挺顺利的，这挺好的。

I often think that I don't need anymore, but I just keep chasing other projects and they happen to work out and that's cool.

但就算没成功，我也能接受。

But if you even if it didn't, I'd be fine with that.

我以前做的那些项目，一分钱都没赚到。

I I didn't make a penny on the other projects that I did before this.

我所有的短片都没挣到钱。

None of my short films made any money.

YouTube原创内容确实没赚到钱。

The YouTube originals definitely didn't make any money.

这可不是谁的错。

Not not any fault.

事情本来就是那样的。

It's just the way that it was.

那是YouTube原创项目，你把它放出去，给全世界看。

It was a YouTube originally and you put it out there for the world.

但对我来说，这根本不重要。

But it didn't matter to me.

有没有成功，我都不在意。

It didn't matter that it didn't success.

就算下一个项目赚得没那么多，或者经济回报没那么好，我也无所谓，因为我会把之前学到的经验用到未来的作品里。

So even if the next one doesn't make as much success or is as financially beneficial, it doesn't matter because it will be the application of the lessons that I learned from the previous thing going into the future.

如果它能获得更多认可，吸引更多观众，那当然再好不过。

And if it happens to be better received and if it happens to find a larger audience, that's great.

如果没成功，那也挺好。

If it doesn't, that's great too.

我依然会从中学到经验，然后用到下一件事上，因为说到底，我沉迷的是创作的过程，而不是结果本身。

I'm still going to take the lessons from that and apply it to the next thing because again, I'm addicted to the cycle of making, not necessarily the cycle of getting results.

是的。

Yeah.

你有没有想过，为什么素描喜剧创作者在独立恐怖片领域这么成功？

Do you have a perspective on why sketch comedy creators are having so much success in Indie horror?

比如看看库里·巴克尔和《执念》。

Like if you look at Curry Barker and Obsession.

简单来说，喜剧和恐怖其实很接近，一个是无害的惊喜，另一个是可能致命的惊吓。

Comedy and horror are very closely related to oversimplify, it's like one is a surprise that's harmless and one's a surprise that could kill you.

明白。

Okay.

但它们本质上都是打破常规的意外，虽然不一定是那种突然惊吓，但它们的路径确实有相似之处。

But they're both like, you know, generally, I'm not saying jump scares one thing or another, but it's it's, you know, things that are out of the ordinary and they they kind of they kind of go along the same route.

但我觉得恐怖片总的来说更容易被接受。

But I think generally horror is an accessible thing.

观众群体很大，容错空间也大。

There's a wide audience and there's room for error.

喜剧就不一样了，容错空间特别小，不好笑就根本没意思。

Comedy, there's actually very little room for error because if it's not funny, it's not enjoyable.

但恐怖片就算不吓人，也还是可能挺好看的。

But horror, if it's not scary, it can still kinda be enjoyable.

市面上有很多低成本恐怖片，既不吓人也不精致，可还是有人愿意看。

There's plenty of b horror movies out there that aren't particularly scary or well made that people will still watch.

反过来，你想想，真有几部烂喜剧会让人特意拉朋友去看吗？

On the other side, you know, there's not really many bad comedies that people would bring friends to, you know.

所以这两种类型其实挺相似的，但我觉得恐怖片的门槛相对低一些。

So they're weirdly related, but I think the stakes are in some way lower with horror.

所以也许吧。

So maybe.