第8集：埃隆·马斯克、沃伦·巴菲特和史蒂夫·乔布斯的建议

你好。

Hello.

好的。

Okay.

咱们有好几周没聊了，不过很高兴现在又能一起录节目了。

So it's been a couple of weeks since we've spoken but I'm I'm glad we're back together.

我想大家可能想知道，我这段时间去哪儿了？

I guess the question is where have I been?

我不想找什么借口。

And I don't wanna give any excuses.

我向来不是那种人。

That's not in my nature.

那样做可不像我Steve Bartlett的风格。

That wouldn't be very Steve Bartlett of me.

不过最近在录播客这件事上，确实遇到了不少客观情况。

But I've had a lot of situational factors when it comes to recording the podcast.

主要是因为我总是忙得团团转，得挑一天里最合适的时机，还得找个最合适的地方来录播客。

Basically, because I'm always on the go, I have to find the perfect moment in the day, but also the perfect location to to film the podcast.

这些播客经常是在凌晨三点、四点录的。

And these podcasts are often filmed at 3AM, 4AM.

现在这边已经是早上五点了。

It's now 5AM here.

我人在伊斯坦布尔的一家青年旅舍房间里。

I'm in a hostel room in Istanbul.

我现在正在一个叫做Marka的会议上做演讲。

I'm out here speaking at a conference called Marka.

昨天我刚在土耳其向1500人做了演讲。

Just did my presentation yesterday to 1,500 people here in Turkey.

特别有意思。

Super fun.

关于这个，我改天再跟你们细说。

I'll tell you a little bit about that more another time.

但关键是，对我来说，录播客从来都不是件容易的事。

But the point is, it's not always easy to record for me.

现在我躲到伊斯坦布尔酒店房间的浴室里了，希望别被酒店打扫的人或者外面的噪音打断，不过我也不敢打包票。

Right now, I've moved into my bathroom in my hotel room in Istanbul and I'm hoping that this podcast isn't interrupted by room cleaners or loud sounds, but I can't guarantee.

好了，咱们继续聊播客吧。

Anyway, back to the podcast.

我真的特别特别喜欢做这个。

I really, really enjoy this.

我真的特别特别享受这个过程。

I really, really enjoy it.

所以并不是我不喜欢做这个。

So it's not a case of me not enjoying it.

我从中学到的东西太多了。

I I get so much from it.

我觉得这是一次特别有疗愈效果的体验。

I find it a very cathartic therapeutic experience.

我希望自己能一直做下去这些播客，不管有多少人听，也不管听众数量如何，因为我渐渐明白，真正优质的内容，来自于做对的事、做给自己听，而这正是我正在做的。

And I hope that I make these podcasts forever irrespective of the fact of the listenership or how many of you listen or those kinds of things because I I've come to learn the best content comes from doing it for the right reasons and doing it for myself and that's exactly what I'm doing.

我还会一次性录完整期播客，不管外面有什么响动、有人跑进跑出，我都不会停。

I'm also gonna record this whole podcast in one take, irrespective of any bangs or sounds or anybody running in.

如果中间被打断，或者我说话卡壳了，先说声抱歉，但《CEO的日记》本来就是这样——真实、不加修饰、未经剪辑地呈现我的生活、我的时光和我的经历。

So I apologize in advance if this is interrupted or if I stumble but the whole nature of The Diary of a CEO is it's a very honest, unfluffed, unedited take on my life, my time, my experiences, etcetera.

过去几周我经历了很多，有很多事想跟你们聊聊。

I've had a very interesting couple of weeks and I've got a lot to update you on.

这一期日记的重点，是我写在日记里的那些要点：我是怎么努力成为更好的人、更好的CEO，怎么更深入了解自己的；当然，也少不了那些私人的想法、萦绕心头的事、让我担忧的问题。坦白说，今天我们聊的很多问题，其实都没有标准答案。

The key thing in this diary entry is gonna be the bullet points I've made in my diary around how I've tried to become a better person, how I've tried to become a better CEO, how I've tried to understand myself better and then as always a few personal things, a few things that are playing on my mind, a few things that I'm concerned about And and to be completely honest, a number of the points that we're gonna discuss today, don't have an answer for.

我打算等说到那儿的时候再揭晓。

I'm going to wait until we get there.

等到了那儿，我们一起探讨，看看能不能理出个头绪。

And then once we get there, we're gonna talk together and I'm gonna try and figure it out.

好了，不多说了，这是第八章。

But without further ado, this is chapter eight.

我是斯蒂芬·巴特利特，这里是《CEO日记》。

I'm Stephen Bartlett and this is the Diary of a CEO.

我希望没人正在听，但如果你确实在听，请替我保密。

I hope nobody is listening, but if you are, then please keep this to yourself.

好的。

Okay.

所以在正式开始之前，我想跟大家分享点事情。

So before I get started, I wanted to share something with you.

你们当中很多人应该听过我和马克·斯特林格做的那期播客。

A lot of you would have listened to my podcast I did with Mark Stringer.

马克·斯特林格是我采访过的一位CEO，他的整个团队都离他而去。

And Mark Stringer was the CEO I interviewed who had his whole team walk out on him.

我们从他的角度聊了他遭遇背叛的故事，以及种种经历。

We talked about his story of betrayal and all of these things from his perspective.

马克是个非常棒的人。

Mark is a really wonderful guy.

过去几周我和马克建立了不错的联系， podcast播出后我们一直保持联络。

I've built quite a good relationship with Mark over the last couple of weeks and we've stayed in contact long after the podcast had gone out.

很多听众都主动联系了马克，向他表达了自己的看法，也给了他不少安慰。

A lot of you had gotten in contact with Mark and given him your your your opinion and comforted him in things like this.

其中一位联系我的人，其实是当初离开马克的那整个团队。

And one of the people that got in touch with me was actually the team of people that walked out on Mark.

上一期 podcast 我就跟大家说过，我不想搞成像杰里·斯普林格那样。

And I said to you in the last podcast that I don't want to be Jerry Springer or anything like that.

那种事对我来说毫无意义。

I get nothing from that.

我对这种炒作一点兴趣都没有。

There's no interest in that for me.

但我始终相信，做人要公平。

However, I do believe in being fair.

所以，那个离开马克的团队联系了我，希望能见一面。

And so the team that walked out on Mark contacted me and asked to meet.

于是他们来我的办公室，我们坐下来谈了谈，我觉得听听他们的说法也很重要。

And so they came to my office and we sat down and we met and I felt it was important to hear their side of the story too.

虽然我们都觉得，不该在播客里直接挑起争论和冲突。

Although I think we all agree it's not a good idea to start debates and arguments by bringing them onto the podcast.

但我还是想给他们一个机会，让他们能公平地表达一下自己的立场。

But I wanted to give them a little bit of an opportunity to have a fair shake in some respects.

我和他们聊得非常愉快。

I had a great meeting with them.

显然，他们对这件事的看法和我们有些不一样。

Obviously their perspective on the situation is slightly different.

就算内容没差，但站在他们的角度，那自然就是不同的视角。

Even if it's not different, it's from their perspective, so it's different.

他们人真的特别好。

They were lovely, lovely people.

我得说，他们都是很善良的人，而且在这么难的环境下，还在努力照顾好自己，经营自己的事业。

I've got to say this, they were really, really nice guys and they are guys that are doing their best to take care of themselves and to create a business in a world where it's incredibly hard to do so.

基于这些原因，我非常尊重他们。

And so I had a lot of respect for them for those reasons.

当然，各方说法不一，但我们没必要深究这些，因为没什么意义。

Obviously there's a lot of he said, she said and we're not going to go into that because that's not useful.

我只是想说，他们真的是很棒的人。

But I just wanted to say that I think they are great people.

我愿意和他们合作，也衷心祝愿他们未来一切顺利。

I would work with them and I hope them the very, very best for the future.

我们这次交流非常愉快，以后一定会继续保持联系。

We've had a great conversation and I'll certainly be in touch with them moving forward.

最近我一直在反复思考一件事，今天日记里的第一个主题是关于早晨的作息和情绪管理。

Okay, so one of the things that I've been thinking about a huge amount lately and the first point in my diary today is about your morning routine and mood setting.

这很大程度上受到我朋友肖恩·普里的启发，他是Bebo的首席执行官。

And much of this was inspired by a friend of mine, Sean Puri, who is the CEO of Bebo.

上周他给我发了一封邮件，谈到了情绪管理以及他的一些日常习惯和仪式。

He sent me an email last week about mood setting and some of his habits and rituals.

我做了一些研究，想跟你分享一下。

And I've done a little bit of research and I wanted to share this with you.

这之所以重要，是因为我们——其实很多人也这么认为——想法决定感受，而感受又决定行为。

The reason why this is so important is because we believe and I think a lot of people believe that the way you think dictates how you feel and also how you feel then dictates what you do.

比如你要是觉得累，就会瘫在沙发上。

And what I mean by that is if you feel tired, you'll sit on the couch.

要是心情好，就会站起来跳舞。

If you feel happy, you'll go up and dance.

要是特别有劲儿，就会去锻炼。

If you feel pumped, you'll go and do exercise.

意思是，你的感受影响行为，反过来，你的行为也会影响你的感受。

The thought there being how you feel dictates what you do, but also what you do then dictates how you feel.

运动员都懂这个道理。

And athletes, they know this.

他们赛前放音乐、大喊大叫、蹦蹦跳跳，通过一套固定的动作来调动情绪。

They blast out music, they scream, they jump around before they have a big game and they have a ritual of motion that creates the right emotion.

音乐人和演员也是同样的道理。

And it's the same with musicians and actors.

他们在上台或表演前，都会有一套固定的仪式，来调动出最佳的情绪状态。

They all have a ritual they perform before they get up on stage or before they perform, which creates the right emotion.

核心理念就是：行动带动情绪，运动的重要性在于提升能量，从而改变你的状态。

The whole thought here is motion creates emotion and the importance of movement and increasing your energy to change your state.

大多数人却恰恰相反，他们觉得自己毫无办法，干脆什么也不做。

And what most people do is they they render themselves totally powerless and they do nothing.

他们任由外界决定自己的情绪。

They just let the world decide how they feel.

遇到糟心事，情绪就低落，接着就变得懒散，不愿采取任何行动，全是因为情绪不好。

Something bad happens, they feel bad, which leads them to perform negative actions to be lazy and not to take action because of how they feel.

遇到好事，情绪自然就高涨。

Something great happens, they feel great.

聪明人则会反过来，用思考来调整自己的状态。

What smart people try and do is they think their way out of it.

就像他们在工作中用理性思考一样，他们也试图用同样的分析方式来制造情绪。

So just like they use their analytical brain at work, they try to use that same analytical sort of stance to create their emotions.

比如，当我情绪低落时，我会告诉自己没那么糟，劝自己振作起来。

For example, if I feel bummed, I'll tell myself how it's not so bad and I'll tell myself to to pull myself together.

世界上最出色的人，他们根本不会去想，而是直接行动。

The best people in the world, they don't think about it, they move.

这也是我从托尼·罗宾斯那里学到的一点。

And this is one of the things that I've learned from Tony Robbins as well.

他会展示自己上台前的准备流程，全都是通过动作来调节状态，因为他相信，行动带动情绪。

He shows you his pre show routine and it's all about movement because he believes that motion creates emotion.

想想我们平时的生活有多静止——睡觉在床上，醒来去洗手间，上班坐着一动不动八个小时，回家瘫在沙发上看好几个小时电视。

And when you think about how stationary our lives are, you know, we we sleep in a bed, we wake up, we walk to the bathroom, we go to work, we sit down for eight hours, we go home, we sit on the couch and watch TV for hours.

我们的生活简直太静止了。

Our lives are so unbelievably stationary.

所以也不难理解，为什么我们的情绪也会跟着变得沉闷了。

So it's not hard to see how our emotions might just be following suit.

这简直是一种双向的作用。

And it's almost this like two way thing.

情绪消极或缺乏动力，就会导致行动也拖沓，而拖沓的行动又反过来让情绪更差，这样循环下去没完没了。

Our emotions being negative or uninspired will then cause uninspired actions which lead to uninspired emotions and you can go on forever.

过去几年里，我一直在做一件事，自己都没意识到——在重要时刻之前，为了调整状态，我会戴上耳机，关在房间里，通常光着身子，或者就穿条内裤。

And so one of the things I've been doing over the last couple of I think I've been doing this over the last couple of years without realizing it is before I have a big moment to get myself in the right mood, I'll put on my headphones in my room, probably usually butt naked or with my boxes on.

反正哪种都行。

Don't know, either one.

然后我一边听音乐一边满屋子跑，让自己进入一种特别自信、拽拽的状态。

And I'll run around listening to my music and I'll get myself in a very sort of cocky, confident mood.

我偶尔这么做，但之前根本没多想。

And I've been doing this without thinking about it occasionally.

为了以后表现得更好，我打算每天都这么做，哪怕我根本不想动。

And to improve my performance going forward, I'm gonna try and do this virtually every single day even when I don't want to.

因为越是不想动的时候，反而越需要这么做。

Because when I don't want to, that's in fact the moment when I need it the most.

为了保持我的习惯，我会戴上耳机，放点能让我自信、张扬、开心、积极的音乐，然后跟着跳起来。

And just to take care of my routine again, I put in my headphones, I put on some music which will make me feel confident, cocky, happy, positive, and I'll dance around.

我会对着音乐对口型。

I will lip sync it.

对着镜子，想象自己站在十万人面前表演。

I will look in the mirror and I'll make myself feel like I'm performing in front of a 100,000 people.

说真的，听起来特别土。

It honestly sounds incredibly corny.

听起来还有点可怜。

It sounds sad.

我其实有点不好意思跟你说，但我真的知道这对我状态的改变有多大。

I'm low key embarrassed about telling you, but I know how much it changes my state.

所以我建议你们也都试试类似的做法。

And so I would advise all of you to try and do something along those lines.

就这样吧。

Okay.

接下来日记里要讲的是情绪管理。

So the next point in my diary is about emotional control.

这周我刚到伊斯坦布尔，凌晨两点就碰上一件事——跟我合作办这场演讲的人情绪崩溃了，特别焦虑、特别激动，一直在挑毛病、发脾气、骂人，演得跟戏剧似的。

And this week when I arrived here in Istanbul, I was immediately presented at 2AM with a situation where somebody who I was dealing with in terms of the conference I'm speaking at was very, very stressed, very, very upset and they were vetting and ranting and cussing and being very dramatic.

那一刻，我心里经历了一番挣扎。

And in that moment, I went on a bit of a mental journey.

说真的，我当时没对那个情况做出反应。

Unfortunately, I didn't react to the situation.

我觉得，对我们所有人来说，最难的事之一，就是不让别人的缺点、情绪或负面态度影响到自己的心情、表现、性格或行为。

I believe one of the hardest tasks in the world for all of us is not letting other people's faults, their mood, their negativity change our mood, our performance, our character, or our actions.

我之所以没回应他们，不是因为没反应，而是因为我想起了自己的终极目标。

And the reason and the way I was able in that situation not to respond, not to react, sorry, to them was by remembering my overall objective.

不管在什么情况下，我的目标都是赢。

And my overall objective in all situations is to win.

所谓赢，就是达成我的目标。

And winning means achieving my objective.

我的目标常常有点不一样，但归根结底，我就想赢。

And my objective is often, you know, slightly different, but I just want to win.

我想从这个局面里拿到最好的结果。

I want to get out of this situation with the best possible outcome.

要是我当时发火、冲对方发脾气，那纯粹是自尊心作祟。

And if I had reacted and thrown my, you know, thrown a paddy and got angry at this person, it would have been because of ego.

那是因为我觉得对方在某种程度上不尊重我。

And it would have been because I felt that person was disrespecting me in some way.

但我更在乎的是整体目标，而不是自己的面子。

But I care less about my ego than I do about my overall objective.

自尊心总想占上风。

My ego will try and take over.

它根本不会为我真正的好处在考虑。

My ego doesn't have my best interests in mind.

你的自尊心和我的一样，都有自己的算盘，跟真正的目标完全不是一回事。

My ego and your ego has its own agenda, which is completely different from the overall objective.

过去几周，我通过在团队成员身上做了一些小试验，或者在类似情境中观察，发现善意总是能赢得最好的结果。

And what I've learned over the last couple of weeks by performing little trials on members of my team or in situations like that is that compassion always seems to win.

当我们不冲动反应，而是冷静回应时，总能取得更好的结果。

And when we don't react and we respond, we always win.

这里有个例子，是我事后回到酒店房间、事情解决后想到的。

So here's a little example which I was thinking about when I came back to my hotel room after that situation had been resolved.

我真心相信，那个局面之所以能化解，正是因为我没有冲动反应。

And I genuinely believe that situation was only resolved because I didn't react.

我想到的这个例子，和我年轻时的经历有关。

Here's the example I was thinking about and it relates to when I was younger.

我妈妈不太擅长冷静回应。

My mom wasn't very good at responding.

她总是立刻反应，所以小时候我打碎东西，她会马上发火，可能大喊大叫，生自己的气，也生我的气，结果反而让我们的关系更糟，问题也没解决。

My mom would always react and so as a child, if I broke something, she would immediately get angry, perhaps yell, get upset at herself, at me, which would worsen our relationship and it wouldn't make anything better.

这就是冲动反应的结局。

That was reacting's conclusion.

这从来都没让情况变好。

It never made anything better.

另一种做法是，她如果能冷静回应。

The alternative would be if she responded.

当孩子打碎东西时，你先察觉自己的怒气，意识到自己在反应，然后停一停，深呼吸，好好想想情况。

And in that situation, if your child breaks something, you notice your anger, you notice the reaction, you take pause, you take a breath and consider the situation.

第一反应应该是看看孩子有没有受伤，是不是吓着了，因为你得试着走进他们的世界，站在他们的角度去看这件事。

The first response is probably to see if the child is okay, if they're hurt, if they're scared because you know, it's kind of leaping into their world and trying to see it from their perspective.

第二，得接受东西已经碎了这个事实。

Second, realize that the object is broken now.

从更大的角度看，这真没那么重要。

In the larger view of the world, this is really not that important.

这东西丢了还能再买。

It's something that can be replaced.

接下来，你就放一放，接受这个已经发生的变化，然后继续往前走。

I guess next you kind of let it go and you adjust to a world without it and a world where this has now happened and we're going to move on.

第三步，帮他们理清问题。你可以陪孩子一起收拾残局，把它变成一个小游戏，让孩子明白犯错是常事，既然事情已经发生了，就没必要一直纠结或过分自责。

Third, you help them sort out the problems that you'd help your child clean up, make a game of it, show the show the child that mistakes happen and that it's not something to dwell too much or beat yourself up about because it's happened now.

第四步，心平气和地跟他们聊聊以后怎么避免这种情况，给他们一些指导，然后给他们一个拥抱。

And fourth, calmly talk to them about how to avoid this in the future, offer them some guidance and give them a hug.

这样一来，孩子就能从中学到东西，你们的关系也会更紧密，你也不会把这件事看得太重，不会过度自责。

And that is the situation where your child will learn, your relationship will be stronger and you won't take it as badly on yourself.

你也不会感到有压力。

You won't be stressed.

这样你就不会给自己增添不必要的压力和负面情绪。

You won't give yourself unnecessary stress and baggage in the form of that negativity.

作为CEO，掌握这一点至关重要。

This is something as a CEO which I is so important to master.

商业中最重要的因素之一就是人，对吧？

One of the most important things in business is people, right?

恐怕这是最重要的因素。

Probably the most important thing.

因为你打交道的人太多，而且都难以预料，所以很容易在情况发生时下意识反应，尤其是当你没怎么思考的时候。

And because you're dealing with so many people that are unpredictable, it becomes incredibly easy to react in situations, especially when you don't when you're not thinking.

所以老实说，如果我只能给你们这些正在听我说话的人一条建议，不管你是面对孩子、同事、团队，还是任何人，都要尽你所能，用尽一切办法去回应，而不是冲动反应。

And so honestly, if there's one piece of advice I can give to all of you listening to me now, if irrespective of whether it's with your children or your colleagues or your teams or whoever it is, do everything you can, everything in your power to respond.

光说这句话可不够，我得给你们一些实际的建议，分享我自己是怎么练习更好地回应的。

And it wouldn't be right for me just to say that without offering some sort of practical advice and to share the steps I've taken within myself to help myself respond better.

其实就两件简单的事。

And there are two simple things.

我学到的两件简单事，就是觉察和停顿。

The two simple things I've learned are mindfulness and pause.

觉察，就是当你遇到那些通常会引发情绪反应的事情时，观察自己，留意内心的变化，注意那种感觉是怎么在胃里翻腾、在脑子里冒出来的。

And mindfulness means watching yourself and watching ourselves when something happens that might normally and usually triggers that kind of emotional reaction and paying close attention to our mind as that happens and the feeling we get in our stomach.

第二点，就是停顿。

The second point is about pause.

所以接下来你要停一停，别因为心里一有情绪，就马上行动。

So we then have to pause, We don't have to act immediately just because our internal reaction, our internal feelings have shown up.

我们可以停下来，深呼吸，观察那种想要冲动行事的念头升起，然后让它慢慢消散。

We can take a pause and we can breathe and we can watch that urge to act irrationally rise and then we can let it go.

有时候，就这几秒钟的停顿，就能带来完全不同的结果。

And sometimes taking those few seconds makes all the difference.

另一些时候，我们可能需要暂时离开那个情境。

Other times we might have to remove ourselves from the situation.

有时候，得睡一觉，等情绪冷静下来再说。

Sometimes we have to sleep on it to cool ourselves down.

但最重要的是，我们要做出回应，而不是本能地反应。

But the most important thing is that we arrive at the response, not a reaction.

一旦我们有了这段缓冲时间，接下来我会想想，什么样的回应既理智又富有同理心，然后尽力去执行。

And once we've done that, so we've taken some time, what I'll then do is I then look at the most intelligent, compassionate response and I try and execute on that.

我觉得，‘同理心’这个词，其实就是这一切问题的答案。

And the word compassion I think is really the answer to this all.

试着在这一秒里，别去怪罪任何人。

For one second, try not to blame.

责备根本帮不上忙，不管什么情况都一样。

Blame just it just it doesn't seem to help anything in any situation ever.

事情出问题的时候，责备从来都解决不了问题。

When things have gone wrong, blame doesn't seem to help.

我当CEO这几年，尤其是最近三年在这家大公司，管着几百号人，真正让我改变的是同情心——能走进别人的内心世界。

Compassion in my personal experience of being a CEO for now for for maybe six years, but three years properly in this big business where there's hundreds and hundreds of people, compassion and being able to to cross over into the other person's world has has changed my life.

我在这方面还远不够完美。

I am not perfect at it.

每天我都会在这上面犯错。

I make mistakes every single day on this topic.

你也应该预期自己会犯错。

And I think you should expect to make mistakes on this too.

但对我来说，重要的是，每发生十件事，我能多一次用同情心、不带自我地去回应。

But what's important to me is out of 10 instances where something happens, I'm increasing the amount of times out of 10 that I respond compassionately and I respond with without ego.

这才是最重要的。

That's the most important thing.

好的，接下来日记里要讲的是时间管理。

Okay, so the next point in my diary is all about time control.

之前讲的是情绪控制，现在这个是时间管理。

That was about emotional control, guess, and this is about time control.

在第七章和第五章里，我详细谈过我的看法：时间是我们每个人——包括我这个CEO——最重要的资源，必须好好利用。

In chapter seven and chapter five, I talk at length about how I believe time is the single most important asset all of us, including me as a CEO has to execute upon.

我以前在播客里说过，我觉得时间就像轮盘赌的荷官，每天早上给你发24个筹码，代表一天的24小时。

I talked about in my previous podcast about how I think of time as a roulette croupier who in the morning gives you 24 chips, 24 chips for twenty four hours in a day.

他或她马上收回8个，因为你睡了8个小时，剩下16个筹码可以用来下注。

He or she immediately takes eight back because you slept for eight hours and you've got 16 chips to act upon to place on this roulette table.

轮盘开始转动，你之前怎么安排时间，结果就怎么显现出来。

The roulette wheel is then spun and you see the results of how you place your time.

所以时间真的特别重要。

So time is incredibly important.

每个人每天都有24小时，不管你是无家可归者、亿万富翁，还是慈善家，都一样。

We all have twenty four hours in a day, a homeless person, a billionaire, a philanthropist, everybody.

所以我一直在努力提高时间的利用效率。

And so one of the things I've tried to do is become more efficient with my time.

我明白，如果每天能省下十分钟，长期来看会带来巨大的改变。

I realize that if I can save ten minutes a day, it'll have a tremendous impact over time.

今天可能看不出多大效果，但十年下来，每天省十分钟，真的能彻底改变人生。

Not today, it won't have a huge impact, but over ten years, saving ten minutes a day can literally be transformative.

我真心相信这一点。

I believe that.

这正是‘微小优势’的核心——小事积累起来，时间一长就会产生惊人效果。

And that's the whole sort of approach about the slight edge and how things compound over time.

接下来我想分享一个我在生活中实践的方法，或许对你们也有帮助。

And so here's an action I've been taking in my personal life that I think might help some of you.

就是关于会议这件事。

And it's to do with meetings.

我每天有大量时间都花在和人开会上面。

I spend so much of my time and so much of my day in meetings with people.

会议的特性就是很容易拖个没完，时间远超双方原本预期或真正需要的。

And the nature of a meeting means that it can rumble on and on and on and take more time than either party expected or really needed.

所以我现在做的一件事，就是给所有会议设个明确的结束时间。

And so one thing I'm doing now is I'm creating a hard stop for all of my meetings.

所谓明确的结束时间，如果你还不清楚，其实就是提前告诉对方你什么时候必须走，或者会议什么时候得结束。

And the important thing with a hard stop and for anybody that doesn't know what a hard stop is, it's basically telling the person when you have to leave the room or when this meeting has to end.

这样做的好处是，如果你在会议开始前就告诉对方你只有多少时间，比如你进房间说‘我只有五分钟’，结果最后给了十分钟，对方反而会很高兴。

The great thing about a hard stop is if you give a person a hard stop before the meeting starts and you let them know how long you have, instance, you walk into a meeting and say, have five minutes and then you end up giving them ten, that person will be happy.

他们也会根据优先级来组织要说的内容和讨论的话题，这样效率就高了。

They'll also structure the things they have to say and the topics we have to discuss in terms of priority and we'll move faster.

但如果你不提前说时间，比如你进会议室时本来说好五分钟，后来给了十分钟，却没提过这回事，对方反而会觉得被亏待了。

But if you don't say a time, say you walked into a meeting, you had, you know, five minutes and then you ended up giving them ten, but you didn't say, they'll often feel shortchanged.

他们会觉得你不重视他们，也不理解你的立场。

They'll feel like you don't care and they won't understand your position.

所以我最近就遇到一个例子，上周我跟一个年轻人开了个会，坐下后他想请我给点创业建议。

And so what I'm doing now, I had a meeting with a kid last week and I sat down and he wanted some advice on his business.

我坐下来就说：听好，我只有十分钟。

I sat down, I said, listen, I've got ten minutes.

结果我给了他十五分钟，他特别开心。

I ended up giving him fifteen, so he was incredibly happy.

要是我一进门就给他十五分钟，他可能会想：天啊，我特地跑这么远来见你，你才给我十五分钟？你肯定还有更多时间吧。

Had I walked in and given him fifteen, he might have thought, Christ, you know, I've traveled all this way to meet you and you've given me fifteen minutes, surely you had longer.

但我先跟他说了：我后面还有两个会，要谈这些、那些事，之后还得赶一场硬仗。

But I sort of prefaced it with, listen, I've got two other meetings coming up and I've got this, this and this, then I've got a shootout.

所以我大概只有十分钟。

So I've got about ten minutes.

这样可以吗？

Is that okay?

他同意了。

He agreed.

结果他得到了十五分钟。

He got fifteen.

他挺高兴的。

He was happy.

通常来说，我和那个孩子那十分钟、十五分钟的会面，本来可能会拖到半小时、四十五分钟，但其实完全没必要。

And so usually that ten minute meeting, that fifteen minute meeting I had with that kid would have rumbled on for maybe half an hour, forty five minutes, but it didn't have to.

所以我通过提前说明，设定一个明确的截止时间，省下了我们俩的时间。

So I could save him and me time by just prefacing it and creating an initial hard stop.

我建议你们所有人都试试这种方法。

I would implore all of you to give that a shot.

好，我清单上的下一个话题是加密货币和区块链。

Okay, the next topic on my list is cryptocurrencies and blockchain.

你不可能没听说过比特币、加密货币和区块链在互联网上引发的热潮。

It's impossible for you to have escaped the phenomenon and the conversation around Bitcoin, cryptocurrencies and blockchain that has arisen on the internet.

我想就此话题给出我最终、明确的看法。

And I wanted to give my once and for all take on this topic.

我想让你清楚地知道，我对这些事到底是怎么想的。

I want to let you know exactly how I feel on all these things.

首先也是最重要的一点，我觉得区块链技术将会彻底改变世界。

The first and most important thing is that blockchain technology I think is going to revolutionize the world.

我觉得我们才刚刚起步。

I think we're only just getting started.

在区块链应用的发展上，我们现在连百分之一都不到。

I think we are 0.001 of the way in developing the applications of blockchain.

至于比特币，我是有投资的。

Bitcoin, on the other hand, I invest in.

我不仅投比特币，也投其他那些所谓的山寨币。

I invest in Bitcoin and other altcoins they call them.

但说实话，我觉得比特币就是一个泡沫。

However, Bitcoin, I honestly believe is a bubble.

比特币价格上涨，原因就是价格在涨，就这么简单。

The reason why Bitcoin is rising in prices because it's rising in price, as simple as that.

比特币的价值、应用场景或实际用途根本没变，可价格却涨了十倍、二十倍。

The value of Bitcoin or the application or the real world utility of Bitcoin hasn't changed, but the price is 10 x 20 x.

它上涨的原因就是因为它在上涨。

The reason why it's rising is because it's rising.

一旦价格上涨，人们就在Facebook上晒动态，告诉所有朋友：天啊，我当初花一百英镑买比特币，现在值一千英镑了。

And when it rises, people post on their Facebooks telling all their friends, oh my god, I invested in Bitcoin at a £100 and now I have a thousand pounds.

然后他们的朋友也跟着投，朋友赚了十倍，再接着朋友也跟风，这本质上就是个庞氏骗局。

And then their friends will invest and their friends will get a 10x return and their friend it's a pyramid scheme in that regard.

这就是泡沫的定义。

That's what a bubble is.

如果你了解行为金融学——我最近几周一直在研究这个——你就明白这确实是个泡沫。

And if you understand sort of behavior finance, which is something I've been obsessing over over the last couple of weeks, you understand it's a bubble.

但这不意味着它没用。

It doesn't mean that it's not useful.

也不代表比特币将来不会变得有用。

It doesn't mean that Bitcoin won't become useful.

只是现在的价格完全是被人为炒作、脱离实际价值推上去的。

It just means the price is where it's at because of sort of manipulated or artificial reasons that are inept of value.

我觉得接下来会发生的事是这样。

Here's what I think will happen.

比特币迟早会崩盘。

Bitcoin at some point is gonna crash.

那些还不了解比特币泡沫的人，到时候肯定会亏得惨重，因为会损失一大笔钱。

And for those that aren't aware of the bubbling of Bitcoin, it's gonna end in tears for them because they're gonna lose a lot of money.

我不是说别碰比特币。

I'm not saying don't get involved in Bitcoin.

我也不是说别碰区块链，我之前在播客里已经说过，我觉得你应该参与。

I'm not saying don't get involved in blockchain because I told you in my previous podcast that I think you should.

我只是想提醒你，要清楚现在发生了什么，别因为贪婪或幻想来做投资决定。

I'm just saying realize what's happening and make investment decisions based on not greed or delusion or these kinds of things.

拿你亏得起的钱去投，心里要有数：市场迟早会回调。

Invest money that you can lose and invest knowing that there's a high probability at some point the market will correct itself.

区块链和整个加密货币领域，终将改变世界。

Blockchain and crypto in general will change the world.

如果你打算在2017年或2018年创业，我强烈建议你去了解区块链，因为这等于在为未来做准备。

And if you're looking to start a business in 2017 or 2018, I implore you to educate yourself on blockchain because you will be educating yourself on the future.

我小时候一直特别遗憾，错过了互联网泡沫和互联网崛起的那波浪潮，总在想，天啊，我本可以参与一场改变世界的大事。

And growing up, I always was gutted that I missed out on the .com bubble and the .com rise and the .com revolution because I always thought, oh god, I would have you know, there was a huge opportunity to to be part of changing the world.

现在你再也没理由推脱了。

You now have no excuse.

我说这话，其实也是在提醒自己。

I'm talking to myself when I say this as well.

区块链一定会改变世界，我真心希望你们每个人都能投身这场变革，这实在太令人振奋了，而且你很可能会因为能产生如此深远的影响而获得极大的满足感。

Blockchain is gonna change the world and I implore all of you, I want all of you to go and be part of that revolution because it's super exciting and I think a lot of you will get great fulfillment out of having a big impact like that.

所以，去当一个区块链创业者吧。

So yeah, go become a blockchain entrepreneur.

接下来这一点比较简单。

Okay, so the next point is a fairly short one.

我昨天在日记里随手写了一句话：真正出色的创业者，不在乎别人喜不喜欢他们，只在乎自己是否达到了标准。

I just wrote a scribble in my diary which says, the best entrepreneurs care less about being liked than they do about the standard.

几年前我看过一段约翰尼·艾夫的采访，他提到从乔布斯那里学到的一件事，我现在就放给你们听。

And I watched a Johnny Ives interview years ago where Johnny Ives talks about something he learned from Steve Jobs and one of the things he says, I'll just play it for you now.

我记得曾经和他聊过，问他为什么他的批评听起来会显得有点严厉。

I I remember having a conversation with him and was asking why it could have been perceived that in his critique of a piece of work, he was a little harsh.

我当时说，我们能不能温和一点？说话能不能别那么直接？

And I was saying, you know, couldn't we be a little bit more, could we not moderate the things we said a little bit?

他反问我：为什么非要这样？

And and he said, well why?

我说，因为我在乎团队，我关心他们的情绪。

And I said, you know because I care about the team and you know care about them.

他一针见血地回答：不，约翰尼，你其实就是太在意别人怎么看你了。

And he said this brutally, brilliantly insightful thing which he said was, no Johnny, you're just really vain.

哦。

Oh.

他说：你只是希望别人喜欢你，我真没想到你会这样——我以为你最看重的是作品本身，而不是别人怎么评价你。

And he said no, you just want people to like you and I'm surprised at you because I thought you really held the work up as the most important not how you believed that you were perceived by other people.

我当时特别生气，因为我知道他说得对。

And I was terribly cross because I knew he was right.

这让我明白，真正伟大的企业家、最受尊敬的人和团队成员，都是把标准放在第一位，而不是在乎别人喜不喜欢自己。

And what this taught me is that great entrepreneurs and the most respected entrepreneurs and individuals and colleagues in the world, the most respected team members, they are the ones that care first about the standard and not necessarily about being liked.

这并不是说你可以对人粗鲁，因为那样根本帮不了你达成目标。

And this isn't to say you should be rude to people because that doesn't help you achieve your objective.

我们刚才已经谈过了。

We've just discussed that.

有时候，指出房间里的大象，说‘我觉得这个还能更好’，在社交上确实不太讨喜，毕竟人家可能花了十个小时、二十个小时做这个。

The thing is, sometimes it's unfavorable socially to be the person to point at the elephant in the room and say, I think this can be better because you know someone has put ten hours, twenty hours working on that.

如果你更看重标准而不是别人喜不喜欢你，你就会成为一个了不起的人，一个别人信赖、愿意来找你商量的人，没有什么比标准更重要。

You will become a great person and somebody people rely on and somebody people come to if you're the person that cares less about being liked than you do the standard, there is nothing more important than the standard.

我一直试着把这一点传递给公司里年轻的领导者：有时候，你确实能达成目标。

And this is something that I always try and sort of give to the younger leaders within my business is this idea that sometimes you will achieve your objective.

你的目标是让人心情愉快，同时打造一家出色的企业。

Your objective is to keep people happy and to build a great business.

有时候，你反而得靠不讨好大家来实现目标。

You'll achieve it sometimes by not trying to keep people happy.

这有点像个死循环，挺难理解的。

And it's kind of a catch 22, it's kind hard to understand.

你必须守住标准。

You have to protect the standard.

你必须死守这个底线。

You have to protect that shit.

你必须为这些原则拼到底。

You have to die by that shit.

你得做好因为坚持这些原则而失去那些肤浅朋友的准备。

You have to be prepared to lose weak friends over that shit.

标准是最最重要的东西，我的人生也是由标准来定义的。

The standard is the single most important thing and I been defined by the standard.

你现在愿意听我说话、重视我的意见，是因为过去六七年来，我一直死磕标准。

The reason why you're listening to me right now and that you care for my opinion is because I've spent the last six, seven years of my life really, really being a stickler for the standard.

跟我名字挂钩的一切，跟我公司挂钩的一切，都要有标准。

The standard of everything that is associated with my name, the standard of everything that's associated with my company.

我也恳请大家都能做到这一点。

And I implore all of you to do the same.

我会继续捍卫我的标准。

I'll continue to protect my standard.

有时候我也在努力找平衡，既不想当个混蛋，又要守住标准。

And I'm trying to at times find the right balance between not being an asshole, but also protecting the standard.

这就是我们每个人都面临的挑战。

That's the that's the challenge all of us have.

对吧？

Right?

我觉得只要你表达方式得当，就不会让人反感，大家也能明白你是出于好意。

I think if you deliver things in the right way, you won't turn people off and they'll understand that it's coming from a good place.

至少我是这么希望的。

At least I hope so.

好了，接下来是我日记里的另一个观点，我刚写下了如何成为这样的人。

Okay, so the next point in my diary, I've just written how to become someone.

我清楚自己写这句话时到底想表达什么。

And I know exactly what I meant when I wrote this.

非常简单。

Very, very simple.

过去几期播客里，你们一直跟着我，一起探索是什么让人成为思想领袖，让人被听见。

You followed me over the last couple of podcasts on this journey of trying to figure out what it is that creates a thought leader or people that are heard.

这周早些时候我发了一条推文，说想让所有人都喜欢你，就得和彻底被世界忽略做同样的事。

And I did a tweet earlier on this week where I wrote, being liked by everybody requires the same actions as being totally invisible to the world.

再深入一点，我发现我们关注的那些人——比如皮尔斯·摩根、唐纳德·特朗普、凯蒂·霍普金斯，哪怕你不喜欢他们，还有加里·维纳查克——都是如此。

And to develop this further, what I've come to learn is that all of the people we listen to, Piers Morgan, Donald Trump, Katie Hopkins, even if you don't like them, Gary Vaynerchuk, right?

我们愿意听他们说话，是因为他们有自己原创的想法，不是简单复述别人的话，假装是自己的，而且他们的观点非常鲜明。

The reason why we listen to these people is because they have original thoughts, which means they're not just regurgitating what they hear other people saying and posting out as their own, but they also have very, very defined thoughts.

最后一点，他们根本不在乎你喜不喜欢他们的观点。

And lastly, on that point, they don't care if you don't like their thoughts.

所以，如果你想打造个人品牌、成为有影响力的人，或者让人听见你的声音，我的建议是：你得有自己原创的想法，不能只是从加里·维纳查克或者其他意见领袖那儿复制粘贴。

And so my advice to anybody that's trying to build a personal brand or become someone or to be heard is this, you have to have original thoughts, thoughts that aren't just copied and pasted from Gary Vaynerchuk or another thought leader.

你得有清晰明确的观点，而且别再在意别人怎么评价你的想法。

You have to have very clearly defined thoughts and you have to stop giving a fuck about what other people think about your thoughts.

只要你做到了这几点，自然会有人关注你、愿意听你说话，会有人请你上台演讲，你也会成为真正的意见领袖。

If you succeed in the above, you will become followed, you'll become listened to, you'll be paid to speak on stage and you'll become a thought leader.

而且，你的团队也会自然而然地被你吸引，把你当成真正的领导者。

And also your teams will gravitate towards you in terms of you being a leader.

对我来说，原创性、鲜明的立场，再加上不在乎别人对你的看法，这就是2017和2018年让人被听见的关键。

Originality definition and a lack of consideration about people's feelings on that topic are honestly for me the formula about of being heard in 2017 and 2018.

最后总结一下，我学到的最重要的一点是：你想成为你欣赏的那些人，而不是沦为平庸之辈，方法就是做你自己——因为那些人，本来就是这么做的。

And just to close off this topic, key thing I've learned about how you become somebody and don't just become everybody is the way you become all of the people you admire is by being you, because that's exactly what they did.

我欣赏马斯克，是因为他就是马斯克，对吧？

The reason why I admire Elon Musk was because Elon Musk is Elon Musk, right?

你们很多人欣赏加里·维纳查克，也是因为他是加里·维纳查克，而不是别人。

The reason why a lot of you will admire a Gary Vaynerchuk is because Gary Vaynerchuk is Gary Vaynerchuk.

他就是他自己，不是别人。

He isn't anybody else.

所以，如果你想成为加里·维纳查克，想被人钦佩，那就做你自己，明白吗？

And so if you want to become Gary Vaynerchuk, if you want to become admired, you have to just do you, right?

我们生活在一个人人都想成为别人的世界上，就像我之前说的，我们把钦佩和向往搞混了。

And there's a we live in this whole world of everybody trying to be somebody and we've confused, you know, admiration with aspiration, as I've said before.

真的，真的，真的别再总想着变成别人了。

Really, really, really stop focusing on being somebody else.

如果你听我的播客，别转身就去Instagram上贴我的观点当金句图。

If you listen to my podcast, you shouldn't run away and start making quote pictures on Instagram with my opinion on it.

你应该专心培养自己的观点，形成自己对世界的看法。

You should just work on developing your own opinion and your own perspective on the world.

有意思的是，一旦你这么做了，你也会像我一样，有孩子将来想成为你，然后重蹈覆辙。

And the crazy thing is, once you do that, you'll have young kids just like I do, who aspire to be just like you and they'll make the same mistake.

再强调一遍，因为我觉得这很重要：你想成为你钦佩的那些人，唯一的办法就是做你自己，因为他们正是这么做的。

So just to reiterate, because I think that's important, the way you become all the people you admire is by being you because that's exactly what they did.

好吧，我日记里的下一点也很短，我就写了句：别人的草并不更绿。

Okay, the next point in my diary is a super short one as well and I've just written the grass isn't greener.

我最近注意到，我们活在一个疯狂又虚假的社交媒体世界里，刷着Instagram，总觉得每个人都在过着最精彩的生活。

One of the things I've come to notice is we live in this crazy, unreal social media, fake world, right, where we look on Instagram and it appears that everybody is just living their best life.

但其实那根本就是海市蜃楼。

But it's really it's really a mirage.

那完全是假的。

It's it's a lie.

直到这周，我跟一个朋友聊了天，他过的生活，是你觉得人人都想过的那种，也是我身边同龄人全都向往的生活，我才真正明白，这一切都是扯淡。

And it wasn't until this week where I spoke to my friend is living a life you would think everybody would want to lead and that I know virtually everyone around me my age wants to lead that I realized it's all bullshit.

我不是之前不知道，但这次我跟朋友聊了，他现在正环游世界。

Not that I didn't know this before, but I spoke to my friend and my friend is currently traveling the world.

他一个国家接一个国家地跑，Instagram上全是海滩和各种美好的照片。

They're going from country to country, they're posting pictures on their Instagram of beaches and all of these wonderful things.

我知道，所有盯着他动态的人，都坐在自己的工位上，或在寒冷的国家里，羡慕得要死，巴不得自己也能在那片海滩上。

And I know everybody looking at their Instagram is sat in their job or at work or in a cold country just wishing they could be that person, wishing they were on that beach.

但这周我朋友告诉我，他觉得生活没方向。

But my friend told me this week, he's lacking purpose.

每天起床就去海滩，日子越来越无聊，他想找一份有实质意义的工作，能每天做点让自己有成就感、真正喜欢的事。

Waking up every day and going to the beach is getting boring and that he's looking for a job that has substance where he can have an impact and do something he enjoys every single day.

我认识一些做着有意义工作、每天上班都挺开心的人，他们也在盯着海滩上的那个人，心想：真想换那种生活。

I know people that are sat in jobs with substance that have something where they enjoy coming to work every single day are also looking at the guy on the beach saying, want that.

关键在于，另一边的草并不一定就更绿。

The point here is the grass isn't always greener on the other side.

只是看起来好像更绿而已。

It just always appears to be.

当我谈恋爱的时候，总觉得还是单身好。

When I'm in a relationship, it appears that I wanna be single.

可当我单身的时候，又恨不得马上找个伴儿。

When I'm single, I want nothing more than being in a relationship.

这就是当一个人的宿命。

Welcome to being a fucking human being.

这不过是人类自找的麻烦罢了。

This is just part of our human bullshit.

关键是你要是总抱着这种心态，就永远没法开心，因为你活在比较里——去了海滩，又想回英国。

The important thing is if you have this mindset, you'll continually always be unhappy because you live in a world of comparison where you'll go to the beach and then you'll wanna be back in The UK.

回了英国，又想回海滩。

You'll go to The UK then you wanna be back at the beach.

你得别老拿自己跟别人比，别总想着过别人的生活、过所谓更好的生活，行吗？

You have to stop putting so much fucking pressure on yourself through comparison to lead someone else's life or a better life, right?

进步很重要。

Progress is important.

对我来说，进步就是成功。

Progress for me is success.

只要你有目标，并且在朝着它走，你就是成功的。

If you have a goal and you're moving towards it, you are successful.

不管周围其他人做什么，看起来多光鲜。

Irrespective of all the people around you that are doing different things that appear to be good.