E9：社交媒体正在摧毁我们的社会

能回来真好。

It's good to be back.

经过七周的停更，我很高兴地宣布，这个播客终于回归了，而且会一直持续下去。

After a seven week podcast hiatus, I'm happy to announce that the podcast is finally back, and it's back for good.

我知道你在想什么，史蒂夫，我这段时间去哪儿了？

I know what you're thinking, Steve, where have you been?

说实话，我哪儿都去了。

And the honest answer to that question is I've been everywhere.

圣诞节期间，我飞去了迪拜、印度、斯里兰卡，新年又回到印度，接着又去迪拜，然后去了伦敦和曼彻斯特。

And over Christmas, I flew out to Dubai, India, Sri Lanka, and then over New Year's back to India and then back to Dubai and then London and Manchester.

我有了好几次深刻的领悟。

I've had several personal revelations.

我对很多事情的看法都变了。

My perspective on so much has changed.

我采访了一些全球粉丝最多、最有影响力的人。

I've interviewed some of the world's most followed and influential people.

我一直在规划公司的未来，同时也反思了公司的过去。

I've been planning out our company's future and reflecting on the company's past.

最重要的是，为了你们，我把这些都记在了我的日记里。

Most importantly of all, for you, I've been scribbling all of it in my diary.

2018年，CEO的日记会经历很大变化，所以我邀请了多位全球顶尖的CEO、创业者和管理者来我的播客做客，我会深入他们的日记，挖掘他们的秘密、低谷时刻，从他们的经历中学习。

In 2018, the diary of a CEO is going to be evolving considerably, and I've invited a number of the world's top CEOs and entrepreneurs and managers to join me on the podcast, and I'll be delving into their diaries, their secrets, their dark times, and trying to learn from their experiences.

但真正让我特别着迷的，不只是那些最顶尖的CEO。

But it's not just the world's biggest CEOs that I find immensely interesting.

事实上，我最关注的往往是那些没做大、最终失败的创业者和管理者。

In fact, most of the time, the entrepreneurs, the CEOs, the managers that I I'm most obsessed with are those that never got big, those that failed.

那些没上过头条的创业者和CEO，你们根本不知道他们的名字，因为对他们来说，通往成功的考验实在太难了。

The entrepreneurs and CEOs that don't make the headlines, their names you do not know because for whatever reason, the test and the challenge of getting there was too much.

这个播客不是为我做的。

This podcast isn't about me.

这个播客，是为我自己做的。

This podcast is for me.

既然这是为我做的，也希望它能对你们很多人有所启发。

And by way of it being for me, hopefully, it'll be for a lot of you as well.

好了，不多说了，这是第九章。

Anyway, without further ado, this is chapter nine.

我是史蒂夫·巴特利特，欢迎收听《CEO的日记》。

I'm Steve Bartlett, and this is the Diary of a CEO.

我希望没人在听，不过——

I hope nobody is listening, but

如果你在听，请别对外说。

if you are, then please keep this to yourself.

贫民窟的感恩。

Slum gratitude.

我去了印度十四天。

I went to India for fourteen days.

看到了很多东西。

I got to see a lot.

我去了泰姬陵。

I went to the Taj Mahal.

该逛的景点我都逛了。

I did the touristy stuff.

我还去看了当地人是怎么生活的。

I also went and saw how the people live.

我去了孟买的贫民窟。

I went to the slum in Mumbai.

我爬了一座山。

I went up a mountain.

我穿过了丛林。

I went through jungles.

我看到了一切。

I saw it all.

我亲眼见到了一些我根本不敢相信真实存在的东西。

I witnessed things I never thought existed, I guess.

我的世界观彻底改变了。

I I had my perspective changed forever.

我们都看过贫民窟的照片。

We've all seen pictures of slums.

对吧？

Right?

电影里也见过不少。

We've all seen the movies.

但我敢说，除非你亲自去一趟，否则根本想象不到贫民窟是什么样子。

But I promise you, you'd have no idea what a slum is like until you go there.

热得我满身是汗。

I was sweating with the heat.

耳边全是嘈杂声，眼前一片混乱：垃圾遍地，污水横流，我从来没见过这样的景象。

I was overwhelmed by the sound and my eyes saw mess, rubbish, and raw sewage like I've never seen before.

要说最富有创业精神的地方，我觉得非贫民窟莫属。

The slum is, I guess, the most entrepreneurial place on earth.

整个印度的垃圾都运到这儿，住在贫民窟里的人靠回收这些垃圾谋生。

The whole of India comes there, dumps their rubbish there, and the people that live in the slum basically recycle it to make a living.

我看到男人、孩子和妇女拆解电视机，从电线里提取铜，然后把熔化的铜卖到世界各地。

And so I saw men, children, women recycling TVs to extract the copper from the wires so that they could sell the the melted down copper to the world.

他们还处理橡胶，把旧轮胎加工成橡胶颗粒，再销往全球。

I saw them doing the same with, rubber, turning tires into rubber pellets to sell to the world.

这是地球上最有创造力的地方，但也是最令人心碎的，因为这些人生活在你根本无法想象的环境中。

It's the most resourceful place on earth, but it's the most heartbreaking in the sense that these people are living in conditions you could never even imagine.

我永远忘不了那个瞬间——一个三岁的小孩在我面前的垃圾堆上玩耍，突然跑到我面前蹲下，拉了屎，又撒了尿。

I will never forget the moment I saw a three year old kid run up to me whilst playing on this pile of rubbish and he squatted down in front of me and he pooed and then he peed.

他站起来跑开时摔了一跤，我下意识看过去，想弄清楚他被什么绊倒了——毕竟这地方到处都是垃圾。

And as he got up and began to run away from me, I saw him trip and I looked over to see what he tripped on because it's I mean, the whole place is a tip.

结果他绊到的是一只死老鼠，而那孩子浑身光溜溜的，什么都没穿。

And he tripped on the body of a dead rat And this kid was completely naked.

我当时愣了一下，心里只想着：这些孩子的父母到底去哪儿了？

And I remember just thinking taking pause for a second and thinking, where the hell are these these kids parents?

那真是令人难以置信。

And it was just incredible.

那地方简直太不可思议了。

The place was just in in incredible.

里面有些东西，我根本说不出来是什么。

There were, you know, things in there that I've I couldn't even articulate.

人们到处都睡在地上。

People just sleeping all over the floors.

我经过一间屋子，热得受不了，只好退后几步喘口气。

I walked past one room, which was so hot, I had to, I had to step away and and take a breath.

我问里面是干什么的，他们说是个烤炉，其实就是个地洞。

And I asked what was in there, and it was just a hole in the ground, and they said it was a bakery.

那个地洞居然是个面包房。

That hole in the ground is a bakery.

他们说，里面正有个人在烤面包。

They said there's a man in there baking right now.

我跟你保证，那个地洞里的热气，是我这辈子见过最闷人的。

I promise you, the heat in that hole in the ground was hotter than anything I've ever experienced.

但那里的人，这正是我想说的重点，也是我为什么在日记里写下‘贫民窟的感恩’——他们从来没向我要过任何东西。

But the people there, and this is really the message and this is why I wrote slum gratitude in my diary, the people there never asked me for a thing.

他们没向我要过一分钱。

They didn't ask me for a penny.

他们也没向我乞讨。

They didn't beg me.

他们没要吃的，没要钱，什么都没要。

They didn't ask for food or money or anything at all.

更让人震惊的是，那些人居然真的特别特别开心。

And more shockingly more shockingly than anything at all, the people were really, really happy.

当然，这只是一个观察。

And, obviously, that's just an observation.

对吧？

Right?

我不确定他们到底有多开心。

I don't know how happy they were.

我没问过他们。

Didn't ask them.

但当我翻看相机里的照片，尤其是那些孩子的照片时，每一张里他们都在笑，脸上都挂着大大的笑容。

But I when I looked through my camera album, specifically with the kids, there wasn't one kid in any of my photos that wasn't happy, that wasn't smiling, didn't have a massive smile on their face.

我走路的时候，看到人们在笑、在玩、在玩游戏，拿根树枝当球棒打板球。

And as I walked through, I saw people that was laughing and, playing and playing games and they'd got a stick and they were playing cricket.

离开贫民窟的时候，我居然一点都替他们感到难过，因为他们自己从不觉得可怜。

And I walked away from the the slums weirdly not feeling sorry for anybody in there because they didn't feel sorry for themselves.

后来我反思了自己所在的英国社会，我们总是为一点点小事抱怨，负面情绪其实挺主观的。

And then I reflected upon my own society here in The UK and how often we complain about so little and really how complaining and being negative is a very, I guess, subjective thing.

我们抱怨，是因为这跟我们所处的世界有关。而我亲眼见过那个小孩弄脏了裤子，接着跑着摔在一只死老鼠上，从此我对什么是值得抱怨的事，看法彻底改变了。

We complain because it's relative to the world we live in And because I've been there and because I saw that little kid soil himself and then run and trip on a dead rat, my perspective of what is complain worthy has shifted forever.

我对自己拥有的东西充满了感激，但我也明白了，真正重要的根本不是我拥有什么。

I've built a tremendous amount of gratitude for the things that I have, but I've also realized that it's really not about the things I have at all.

其实关键在于我如何看待自己拥有的东西，如何看待我是谁、身处何地，这就是我所说的‘贫民窟式的感恩’。

It's actually all about my perspective on the things I have and my perspective on who I am, where I am, and that's what I call slum gratitude.

离开贫民窟时，我带着深深的感恩，也重新找到了内心快乐的方式。

I walked away from the slums with a tremendous amount of gratitude and a new perspective on how to to be happy within myself.

如果要我猜，我猜那些贫民窟里的人，比我在本国每天见到的那些人更快乐。

If I had to guess if I had to guess, I would guess that the people I saw in those slums are happier than the people I see in this country every single day.

就是那些在Instagram和Facebook上发帖的人，这说明了很多问题。

The people I see posting on Instagram and Facebook, and I think that says something.

接下来我真正明白的是，我们从出生起就享有的特权，有多少人只是因为生在有房住、有父母、有网络、有教育的地方，就拥有了这么多优势。

The next thing, it really taught me was about the privilege we've been given from birth and how many of us, just by being born in a part of the world where we have a roof over our heads, we have a parent or parents, we have Internet, we have all of these things, schooling, education, we have tremendous privilege.

每次你找借口，都是在辜负你出生时就得到的这份幸运。

And every time you make an excuse, you are disrespecting the privilege you were given when you were born.

我想在自己的生活中真正接纳这一点，把所拥有的一切看作中了彩票，让我能成为任何想成为的人、实现任何想实现的目标，因为那些贫民窟里的人从不找借口——根本没人听他们说。

And I really want to embrace that personally in my own life and see what I've been given as a lottery ticket to be and achieve anything I want to because those people in those slums aren't making excuses because nobody's there to listen.

而在我的生活中，我也和所有人一样。

And in my own life, I'm just like everybody else.

我有时候也会找借口。

I make excuses sometimes.

回到英国后，很容易就重拾旧习惯，失去感恩之心，甚至觉得自己处境艰难。但说实话，我真的很幸运，我们每个人都是。

And it's very easy upon coming back to The UK to fall into the trap of the old behaviors and the the lack of gratitude and the thinking, you know, at times that I'm disadvantaged, but I'm truly, truly blessed, and we all are.

如果你现在正在听我的播客，我向你保证，你拥有的东西比世界上绝大多数人还要多。

If you're listening to my podcast right now, I promise you, you have more than the great majority of this world have.

别辜负你所拥有的这份幸运。

Don't disrespect your privilege.

我日记里的下一点是关于努力工作，我会跟你实话实说。

The next point in my diary is about hard work, and I'm just gonna keep it completely real with you.

我离开期间，从迪拜飞往印度的航班上。

While I was away, I was on a flight from Dubai to India.

在飞机上时，我让多德和我的个人品牌团队帮我上传一些Instagram动态。

And while I was in the air, I asked Dodds and my personal brand team to upload some stories to my Instagram for me.

他做了几个动态，还上传了。

And he created some stories and he uploaded them.

他上传的其中一条是关于努力工作的。

And one of them he uploaded was about hard work.

那不是我说的话，是Dodds从别处找来的灵感，然后发了上去。

It's not something I've said, but Dodds had taken it from somewhere, some inspiration, and he uploaded it.

等我落地一看推特，大家对这些帖子都炸了锅。

And by the time I landed, I looked to my Twitter feed and people were going crazy at these stories that had been uploaded.

我对那条内容并不完全认同，因为它说休息不重要，但我认为休息很重要。

I didn't agree completely with the the message of the story because it referenced rest not being important, which I think is important.

所以我把那条帖子删了。

So I removed the story.

但我还是跟几个陌生人就努力工作展开了争论。

But I ended up getting into a debate with a total stranger about hard work and several strangers about hard work.

因为现在心理健康意识提高了，反过来对努力工作的负面声音也多了起来。

Because of this tremendous rise in mental health awareness, there's also been a tremendous amount of negativity which has risen towards hard work.

现在你要是鼓励努力工作，网上真有人会骂你，我就已经碰上好几次了。

And now encouraging hard work will literally get you scolded online as it has for me on several occasions.

人们因为我劝人努力工作而狠狠批评我。

People hammer me for telling people to work hard.

我想谈谈这个问题，因为对我来说，工作简直就是一把利器，真的就是这样。

And I wanted to address that because I think, you know, for me, work is a great weapon, and that's exactly what it is.

但现在有一种越来越流行的说法，认为劝你努力工作的人，就是在逼你主动承受心理压力，这完全不是这么回事。

But there's this, you know, growing culture that anyone that tells you to work hard is telling you to, volunteer to take on mental health issues, and that's certainly not the case.

如果没有努力工作，我根本不可能坐在这里，和你们聊这个播客。

In my life, there's no way I could be here now speaking to you on this podcast if I hadn't worked hard.

我十八岁的时候一无所有，只有一次信用不良记录，住在莫斯赛德一间破房子里，床上只有一张单人床，老鼠在周围乱窜，还得在呼叫中心做全职工作，要走到今天这一步，我必须拼了命地干。

I was a 18 year old kid that had nothing but a CCJ and a shithole house in Moss Side with a single bed and rats running around me, and I had a full time job in a call center, in order to get here, I had to work really, really hard.

我别无选择。

I had to.

除了拼命工作，我没别的路可走。

There was no other way for me to get here.

所以，当你们听我的建议时，我当然会告诉你们我亲身经历的路。

So when it comes to listening to my advice, of course, I'm gonna tell you what I did.

我没法告诉你该走哪条路。

I can't tell you the way.

这完全是个人的事。

That's completely subjective.

得看你自己的情况。

It depends on your circumstances.

但我的路就是拼命干。

But my way was hard work.

我白天上班，值夜班，从呼叫中心下班回来，就立马开始搞自己的生意。

I would go to work and I'd work a night shift, and then when I got back from the night shift in the call centers, I would start working on my business.

那时候我每天干十八个小时是常事。

So I was working at times eighteen hour days.

拼命干活没错。

And hard work okay.

光是拼命还不够，但正如我说的，它能让你在竞争中脱颖而出，超越过去的自己，把事情更快地推向前。

It's not just about hard work, But as I said, it serves as a great advantage to get you ahead of competition, to get you ahead of yourself, and to push things forward faster.

在这样一个各个领域都竞争异常激烈的世界里，任何优势都是宝贵的。

And in a world that is so tremendously competitive in all arenas, any advantage is a useful advantage.

我推崇努力工作，对此我毫不掩饰。

I encourage hard work, and I'm not ashamed of that.

我觉得你必须做出一个选择。

And I think you have to make a choice.

对我来说，我没有孩子。

For me, I didn't have kids.

我没有妻子。

I didn't have a wife.

我没有房贷要还。

I didn't have a mortgage to pay.

所以我干脆放手一搏，把所有都押上了。

So I really rolled the dice, and I really tried to risk everything.

其他人则需要根据自己的情况来权衡。

Other people have to weigh up it differently.

对吧？

Right?

我并不是鼓励有家庭的人把所有时间都花在办公室里。

I'm not encouraging someone that has a family to spend all of their time at the office.

我觉得那未必是最好的做法。

I don't necessarily think that's the best thing to do.

但对我而言，那是唯一的选择。

But in my circumstance, it was the only way for me.

我有一位非常重要的导师，埃隆·马斯克，有人问他努力工作有多重要，他是这么说的。

One of my great mentors, Elon Musk, was asked about hard work and its importance, and here's what he said.

拼命干就是了。

Work like hell.

我的意思是，你每周得干上八到一百个小时。

I mean, you just have to put in, you know, 80 eighty to a hundred hour weeks every week.

天哪。

Gosh.

然后就是大量的工作。

And then lot

大量的工作。

of work.

这些都能大大提高你成功的几率。

That that all those things improve the odds of success.

明白了。

Okay.

如果别人都只干四十小时，而你每周干一百小时，就算做的是同样的事，你一年能完成别人四年才能完成的成果，你四个月就能做到别人花一整年才做到的事。

I mean if other people are putting in forty hour work weeks and you're putting in a hundred hour work weeks then even if you're doing the same thing you know that in one year you will achieve what they achieve you will achieve in four months what it takes them a year to achieve.

这正好总结了我自己的想法。

So that kind of summarizes exactly how I feel.

你得想清楚，自己这一生真正想要的是什么。

You have to make a choice as to what you want in your life.

有些人会想要家庭，想四处旅行，想在事业上过点安稳舒适的日子。

Some of you will want family, and you'll want to travel, and you'll want, you know, relative comforts when it comes to your professional lives.

而有些人则想走出一条与众不同的路，做点不一样的事。

And some of you will want to go outside of the the the commonly trodden path and do something different.

你渴望在商业、职业、艺术或手工艺等领域取得非凡的成就。

You'll wanna achieve something tremendously great in the business world or in your professions or your arts or your crafts or whatever.

我向你保证，如果你真想成功，就必须付出艰苦的努力。

And I promise you, if you're gonna succeed, you're going to have to deploy hard work.

任何试图贬低努力的人，真的该好好想想自己在说什么。

And anybody that tries to discourage hard work really, really, really needs to think about what they're saying.

就像马斯克说的，这能带来巨大优势，你当然希望这个优势在你这边，而不是在对手那边。

As Elon Musk says, it serves as a great advantage, and it's an advantage you want on your side, not on your competitor's side.

值得安慰的是，当你真正热爱自己所做的事情时，它根本不会让你觉得是苦差事。

The great thing is, and this is, the sort of redeeming thought here, is when you love what you're doing, it doesn't feel like hard work.

每当有人因为我在提倡努力工作，或者因为我自己拼命工作而攻击我时，我都坚信他们根本不理解我与工作的关系。

And whenever someone comes at me and attacks me for promoting hard work or for working hard myself, I really believe they don't understand my relationship with the work I do.

我的工作就是我的乐趣。

My my work is my fun.

我今天和整个周末都在办公室，因为这对我来说是种享受。

I go to the I've been at the office today and all weekend because it's my fun.

我享受工作，就像周末看曼联比赛一样开心。

I enjoy it in the same way that I enjoy watching Manchester United play on the weekend.

我的工作就是我的乐趣。

My work is my fun.

我可不是坐在那儿苦哈哈地干着讨厌的事，把自己逼疯。

I'm not sat there sweating doing something I hate driving myself crazy.

所以我的努力，其实也没那么辛苦。

So my hard work is, is not so hard after all.

只是时间长得有点儿离谱吧。

The the hours are just long, I guess.

努力很重要。

Hard work is important.

把它变成你的优势。

Use it as your advantage.

好的。

Okay.

接下来我要谈的，是我最近在Instagram和Twitter上分享过的一个话题——升级你的知识库。

The next point is something that I've posted about on my Instagram and my Twitter recently, and this is about upgrading your library.

圣诞节期间，我花了几天时间做了一次自我复盘，想看看自己平时把时间都花在了哪里。

I spent a couple of days doing a little bit of a self audit over Christmas, and I wanted to look at where I was spending most of my time.

我一直说，时间是我们每个人最宝贵的资源。

And I really think time, as I've said in previous chapters, is the single most important thing we all have.

每天睡完觉，假设睡六个小时，剩下的时间就是我们用来实现目标、成为理想中自己的关键窗口。

And every day after sleeping for, I don't know, six hours, we have a couple of hours to deploy to achieve everything we wanna achieve and become who we wanna become.

所以我仔细梳理了自己时间的去向，我也强烈建议你们都来做一次这样的梳理。

So I did a bit of a self order as to where I spend my time, and it's something I encourage all of you to do.

我连续七天记录了自己的时间使用情况。

And what I did is I tracked my time for seven days.

我学到的关键一点，我相信你们做了之后也会大吃一惊——我居然花了那么多时间在社交媒体上。

And the the key thing I learned, and I think you should all do this because you'll be tremendously surprised, is I spend so much time on bloody social media.

而且，我的工作本来就跟社交媒体有关，这倒也说得通。

And, obviously, my job is social media, so that's quite understandable.

话说回来，我觉得播客某种程度上也算社交媒体吧。

And, you know, we're I guess podcasting is social media in some form.

但当我

But while I'm

在刷社交媒体的时候，我花了很多

on social media, I spend a lot

时间刷动态，也花了很多时间看动态里的内容。

of time scrolling on my news feed, and I spend a lot of time reading things on my news feed.

于是我开始想，怎么才能让我在社交媒体上花的这些时间更有价值呢？

And so I started to think, how can I make this time I'm spending on social media more productive?

其实有几种办法可以做到。

And there's a couple of ways of doing this.

第一种，就是减少你刷社交媒体的时间。

The first one is reducing the amount of time you're spending on social media.

你可以使用一些工具来限制自己上网的时间。

There are several tools you can put in place to limit the amount of time you're spending on on online.

你还可以在电脑和桌面安装一些软件，精确追踪你的时间都花在了哪里。

There are tools you can also add to your computer and your desktop that track exactly where you're spending your time.

我主要就是靠这个来追踪的。

This is how I track most of it.

但我发现最重要的是，改善自己在社交媒体上做的事。

But the most important thing I found was just improving what I'm doing while I'm on social media.

我试着想了一些办法，写了不少，但最重要的一条是关于我到底在看什么。

And I tried to think about ways I could do this, and I wrote a bunch down, but the the most important one was about what I'm consuming.

我在刷社交媒体时，常常没意识到自己在大量阅读信息、看视频、听内容。

When I'm on social media, I'm, without realizing it, reading a tremendous amount of information and watching videos and listening to stuff.

这些内容在悄悄改变我的观点，不管我有没有察觉。

And that stuff I'm consuming is changing my perspective whether I realize it or not.

它也在影响我的情绪。

It's also changing my mood.

它让我开心、难过，或者沮丧——不管你怎么说，它确实影响了我的情绪。

It's making me happy or sad or, you know, depressed or whatever you wanna, you know, whatever words you wanna use, but it's impacting my mood.

它还在塑造我所掌握的信息。

It's also shaping the information that I have.

它要么让我学到东西，要么什么都没教，要么在假新闻的情况下教了我错误的东西。

So it's either teaching me something or not teaching me anything at all or teaching me something that's not true in the case of fake news.

所以我想要做的一件事，也是我意识到的关键点是：我的时间线占据了我醒着时的大部分时间。

And so what I wanted to do, and the the one thing I realized is that my timeline is where I spend most of my waking time.

不管是我的Instagram、LinkedIn，还是Twitter。

My you know, whether it's my Instagram or my LinkedIn or my Twitter.

这些地方几乎就是我获取信息、也决定情绪的主要来源。

And that is basically where I'm getting most of my information and also setting my mood.

我的时间线，就是我的图书馆。

My timeline is my library.

它是当代的图书馆。

It's the modern day library.

你的时间线就是你的图书馆。

Your timeline is your library.

如果它真的是图书馆，那

And if it is a library, what are

我目前正在读什么书呢？

the books that I'm currently reading?

我在看八卦杂志。

I'm reading gossip magazines.

我平时看的那些都是些八卦杂志，或者像《Hello》这种小报。

I'm reading trashy, okay, or hello magazine.

我看的东西没什么营养，质量都不高。

I'm not reading anything particularly good.

虽然我也关注一两个能给我启发或者教我东西的人，但远远不够。

I have the odd person I follow that's inspiring or that teaches me something, but not enough.

所以今年，我决定好好升级一下我的这个‘图书馆’。

And so this year, I'm upgrading my library.

我一个一个取消关注那些在动态里发些让我心情变差、信息质量低下、扭曲我世界观的人，然后替换成一个能带来正面影响的人。

One by one, I'm unfollowing anybody on my timeline that tweets or posts stuff that I don't think is serving to improve my mental state, my information, my perspective on the world, and I'm replacing them with one person that is.

我真心相信，心理学也支持这一点，这样做真的能改变你的生活。

I genuinely believe, and I think psychology backs this up, that by doing this, you can really change your life.

我最近读的一本书提到，我们的潜意识会受到每天所见所读的每一条信息的深刻影响，我们其实是在通过阅读和信息摄入不断塑造自己的思维模式。

One of the the books I read recently talks about how our unconscious mind is tremendously influenced by everything we see and read every single day, and that we're actually priming our mind by the things we're reading and by the information we're consuming.

比如说，如果你

So for instance, if you

有一天走进办公室，就在开始工作前，看到一块大牌子上写着：‘你今天会过得特别棒。’

walk into an office one day and just before you get to work, there's a big sign that says you're going to have a great day.

大多数看到这块牌子的人，事后填问卷时都会说，自己感觉很开心，对接下来的一天充满期待。

The majority of people who see that sign will then report on a questionnaire that they are happy and, optimistic about the day they have ahead of them.

但如果你走进办公室，看到牌子上写的是‘你今天会过得很糟’，心理学和科学研究都证明，很多人即使不记得看过那块牌子，也会倾向于觉得自己今天肯定要倒霉。

If you work walk into work and you see a sign that says you're going to have a bad day, psychology and scientists have proved that people, a great amount of people, will over index as to saying they think they're gonna have a bad day even if you can't remember seeing that sign.

这就是你的潜意识在起作用。

That's your subconscious at work.

当你登录社交媒体时，同样的道理也在起作用。

And so the same thing is in play when you log into social media.

如果你看到的都是负面内容、虚假信息，或者那些让你情绪低落、心态变差的东西，它们真的会改变你的世界。

If you're seeing negativity, if you're seeing misinformation, if you're seeing things that are bringing your mood, your state, or your perspective down, that will change your world.

所以我决定升级我的信息来源，也真心建议你们都这么做。

And so I'm going to upgrade my library, and I implore all of you to do so.

我刚取消关注了几个账号，转而关注了一些更有价值的人，时间不长，但我不仅学到了新东西，心态也更积极了，生活也清爽了不少，负面情绪少了很多。

In the short amount of time that I've unfollowed a couple of people and I've followed more people that are informative, not only have I learned things and become more positive, but, I've managed to unclutter my life and get a tremendous amount of negativity out of it.

升级你的信息来源。

Upgrade your library.

明白了。

Okay.

接下来，我的日记里要谈的是人脉，以及人脉有多重要。

So the next point in my diary is about your network and how important your network is.

这个道理是我去斯里兰卡的时候悟到的。

I learned this lesson while I was in Sri Lanka.

当我开车穿过斯里兰卡的丛林时，我转头对司机说：你能带我去个玩激流漂流的地方吗？

And as I drove through the jungles in Sri Lanka, I turned to my driver and I said, can you take me to a place that does whitewater rafting?

他于是顺着山路开下去，路过了一家做激流漂流的店。

And he sets off down the hill and he drives past a place that does whitewater rafting.

我指了指那里说：这儿就有个地方。

And I point to it and said, there's a place here.

停车。

Stop.

停车。

Stop.

停车。

Stop.

但他没停，继续往前开，说：我知道个更好的地方。

And he didn't stop and he carried on going and he says, I know a place.

他一路又开过了十多家门前停着漂流艇的店，最后才在一家停下来说：就这儿。

He drove past 10 more whitewater rafting places that all had the rafts out front before he pulled up at this one place and said, here.

到了。

Here we go.

我们到了。

We're here.

我跳下车去玩了激流漂流，然后又跳回车里。

And so I jump out and I go white water rafting and I jump back in the car.

我让他带我去吃饭的地方。

I tell him to take me to a restaurant.

他开过了好多家餐馆，最后停在一家那儿。

He drive past loads of restaurants, pulls up at one restaurant.

我跟他说我想去买点纪念品。

I tell him I wanna go buy souvenirs.

他开过了好多卖纪念品的店，最后停在一家店里。

He drives past loads of souvenir places and pulls up at one souvenir shop.

到这时候，我才看出点门道来了。

By this time, I realized there's a pattern.

他是有选择地带我去某些地方。

He's selectively taking me to certain places.

于是我直接问他：你带我去的那些地方，你拿回扣吗？

And so I put the question to him, are you making commission from the places you take me to?

他一开始语无伦次，最后还是承认了。

And he, honestly, he stumbled his words, and eventually he admitted it.

他点头说：是的。

He said yes.

那一刻，我反而觉得他挺有头脑的。

And in that moment, I actually thought it was quite smart.

我一点都没觉得被冒犯。

I wasn't offended.

我对他说：我觉得你这招真高明。

I said to him, I think that's really smart.

因为他其实建了个资源网络，靠这个网络赚钱。

Because what he had done was he'd built a network, and he was leveraging that network to make money.

但更让我印象深刻的是那些供应商——激流泛舟的地方、餐厅、纪念品商店。

But, also, I was more impressed by the suppliers, by the the white water rafting place, the restaurants, the souvenir shop.

他告诉我，在斯里兰卡和印度，人脉就是一切。

And he told me that in Sri Lanka and India, network is everything.

你只要认识对的人，就能做成一门生意。

You can build an a successful business just off who you know.

他还说，斯里兰卡最成功的人，往往都是那些在旅行社或司机那里有关系的人，因为司机们会把所有有钱的外国游客直接带到他们自己的地方去。

And he told me that the people that are most successful in Sri Lanka are just those that have a contact at the tour operators or with a driver because the drivers will just take all of the the rich foreign foreigners to their places.

坐在车后座的时候，我好好想了一会儿，回想起自己这些年的人脉，以及它在我生活中有多重要。

And I thought about this for a little while while I was in the back of the car, and I reflected upon my own network and how valuable network had been important had been to me over the last couple of years.

我18岁刚创业那年，人脉就是全部。

And in my first year in business when I was 18 years old, my network was everything.

我当初能有起步的机会，很大程度上靠的就是人脉。

My network was much of the reason I had any chance at all when I started my first business.

有好几次我快破产了，尤其是三次资金断链的时候，全靠人脉救了我，人脉真的是一切。

My network saved me repeatedly from going bankrupt, on three occasions in particular when when I ran out of money, and my network was everything.

作为创业者，我们常常花大量时间去改进产品、团队或者自己，但我觉得很少有人真正意识到人脉的重要性。

And and so we often spend tremendous amounts of time as entrepreneurs trying to improve our products or our our people or ourselves, but I don't think many of us really, really understand the importance of your network.

我读过很多了不起的创业者，他们之所以能赚到数十亿英镑，往往就靠那么一个人——一个客户，或一个供应商。

There are so many tremendous entrepreneurs I've read about that have got to billions and billions of pounds in revenues just by one person, one client, one supplier that they managed to meet.

你的人脉，完全能改变游戏规则。

Your network can change the game.

所以我真心建议你制定一套人脉策略。

And so I really think you should have a network strategy.

我的意思是，要有意识地去拓展人脉，结识那些真正对你有价值的人，不管是在线上还是线下。

What I mean by this is a strategy for growing your network with the right types of people, whether it be on social media or in real life.

2018年，我人生第一次为自己写了一份人脉发展计划。

And so in 2018, for first time in my life ever, I wrote my own network strategy.

我现在主要关注结识那些我觉得能给我带来很大价值的人，同时我也相信，我能为他们带来同样的价值。

And, I'm focusing on expanding my network with interesting people who I think can add a lot of value to me, but also I think I can add a lot of value to them.

我列了一份简短的名单，说不定哪天，其中一些人……

So I've got a short list and, who knows, maybe some of

你们已经上手了。

you guys are on it.

人脉就是一切。

Your network is everything.

好的。

Okay.

接下来我在日记里写的一点是：接受你得到的，或者去争取你想要的。

So the next point in my diary, I've just written take what you're given or get what you take.

我想这跟看待问题的角度有关。

And I guess this is a perspective thing.

过去几年做现在这份工作，我学到了一件事。我们Social Chain Group有172名员工，而母公司Social Chain Group总共有350多人。

One of the things I've I've learned over the last couple of years from doing the job that I do now, and we have a 172, members of staff within Social Chain Group, and The Social Chain Group, which is the top company, has 350 odd, members of staff.

我学到的一个道理是，那些能脱颖而出、从生活中获得更多的人，往往是那些敢于争取更多的人。

One of the things I've learned is peep the people that get ahead and get more from life are the ones that ask for more.

听起来是个很简单的道理，但事实上，我观察到的几乎所有事情都印证了这一点。

And it sounds like a very simple theory, but really, it really underpins everything I've noticed.

很多人觉得，别人给什么，自己就只能拿什么，于是这辈子就默默接受现状。

I think a lot of people think that what they're given is all they're able to get, and so they go through their life just taking what they're given.

但还有一类人，他们慢慢明白，只要开口争取，就能得到自己想要的，最终收获远超预期。

And then there's this other contingent of people who go through life realizing that they can have what they ask for, and they end up getting what they take.

这不光适用于老板或创业者，普通员工也一样。

And this is not just for CEOs or entrepreneurs, it's for employees too.

我在自己公司里就经常看到这种情况。

I see that within my own business.

有些人会主动要求更多责任，希望拓展自己的职责范围。

There are some people who will ask for more responsibility, they'll ask for more, you know, an increase in their role.

他们不仅开口争取，还用实际行动和能力证明自己，自然就能如愿以偿。

They'll ask for more, and they'll back it up with work and, you know, they'll be talented, so they'll get it.

但也有些人，永远只等着别人安排，拿到什么就满足什么。

And then there are some people who will just continually take or will get what they're given.

他们从不主动提出任何要求。

They'll never ask for anything else.

所以他们一生能获得多少，完全取决于别人。

And so the the amount that they're going to receive in their life is really down to others.

我想对所有听这段话的人说：一定要相信，你有能力决定自己能得到什么。

And the message I have for everybody listening to this is to really embrace this idea that you can decide what you get.

你可以按照自己的意愿设计人生，但前提是你得真相信自己做得到。

You can design your own life, however you want it to be, but you have to believe you can.

真正能让你得到想要的东西的关键，就是相信自己可以。

And that's really the the secret to to to getting to get getting what you take is believing that you can.

这其实挺有意思的。

It's it's it's interesting.

我在印度时跟前女友聊过，她谈起自己的一些抱负，

When I spoke to my ex girlfriend when I was in India, she was talking about some of the ambitions she had, and the

她说话的语气充满了希望。

way she was talking about it was, hopeful.

但我真的很难相信那些满心希望的人。

And I really find it hard to believe in people that are hopeful.

我更愿意相信那些不靠希望、而是确信自己一定能得到的人。

I like to believe in people that don't hope for stuff, that believe they're going to get it.

我个人这些年的经历告诉我，只要你真相信自己能做到，你就真的能得到任何想要的东西。

Because the truth that I found in my personal life anyway and from my own experiences in the last couple of years is that you can genuinely get whatever you want, right, if you just believe you can.

应该出一本叫《信念》的书，这本书的前两个词就该是‘自信’，然后结束。

There there should be a book called belief because and the the the first two words in this book should just be self belief that and the end.

这本书会是史上最畅销的书，因为对我来说，自信就是一切。

That should be the most popular book ever sold because self belief to me is everything.

我17岁的时候，跟几个朋友说：总有一天，我会坐在BBC晨间节目的红色沙发上。

When I was 17 years old, I said to a few of my friends, I said, one day, I'm going to be on the red sofa on BBC Breakfast.

我也不知道为什么想那样，但我就这么说了。

I don't know why I wanted to do that, but I just said I would be.

上周，我25岁，真的在早上九点坐在了BBC晨间节目的红色沙发上。

And last week, I there I was at 25 years old sat on the red sofa at 9AM on BBC breakfast.

我到现在都不明白怎么发生的，但我一直相信，自己总有一天会坐在那张沙发上。

I don't know how that happened, but I just believed I would be somebody that would sit on that sofa one day.

而且，说它是运气也好，随便你怎么叫吧，我就这么坐在了那里。

And and by the luck of call it luck, call it whatever you want, there I was sat on

那张沙发上。

that sofa.

如果非得让我给人生留下一句话，我想说的是：只要你真信自己能行，你就能成为任何你想成为的人。

I think what I wanna leave with people in my life, if there's one message, it would be that you can be anything or anyone you want to be if you would just believe it.

我觉得这就是我一生的使命，就算没完成，我也心甘情愿地带着它离开。

I think that's gonna be my my life's mission, and I'm fine to die with that, you know, mission half complete.

但我真的觉得，这个道理特别特别重要，如果我们每个人都能活成自己想成为的样子，世界一定会更快乐。

But I just think that's a really, really important message, and I think the world would be a much more, happy place if we all got to be who we wanted to be.

就像我说的，这一切都始于自信。

And as I said, that starts with self belief.

我日记里下一条写的是：慢慢致富，一种心态。

The next point in my diary, I've just written get rich slowly, state of mind.

我知道自己为什么会在日记里写下这句话。

And I know exactly why I wrote this in my diary.

刷Facebook的时候，我看到大量垃圾广告，都说有特别简单的办法能让你快速发财。

Scrolling through Facebook, I see a tremendous amount of spammy fake ads of people offering me really simple, apparently simple ways to get rich quickly.

我们都知道这些多半是骗局，就是想从你身上赚钱，但不幸的是，这个世界确实存在这种需求。

And we we all know that most of these things are a scam and are just ways for people to try and make money from you, but we do live in a world, unfortunately, where this is just catering to a demand.

很多人就是想一夜暴富。

People do wanna get rich really quickly.

他们想买彩票，一夜变成百万富翁，诸如此类。

They wanna play the lottery and make themselves millionaires and all these things.

过去几年，甚至最近几周，我渐渐明白，千万别想着快速发财。

And I've come to learn over the last couple of years and even in the last couple of weeks that you should never aspire to get rich quickly.

你应该追求的是稳步致富。

You should aspire to get rich slowly.

别指望中彩票，那不过是短暂的虚幻，钱迟早会花光，反而因为期待落空而痛苦不堪——毕竟，对财富的执念会带来巨大的心理落差。真正该做的，是慢慢积累财富。

Instead of winning the lottery, which, you know, is a temporary thing where you'll probably end up spending all the money anyway and making yourself tremendously unhappy because of the anticlimax that your addiction or your desire for wealth will create, you should endeavor to get rich slowly.

这需要学习。

And this means learning.

这意味着获取信息。

It means information.

这意味着通过个人成长和自我提升来积累财富，而不是追求表面的富有。

It means by personal and self development and building wealth, not richness.

对我来说，财富更是一种心态。

And wealth to me is also a state of mind.

富有就是靠运气中了彩票，数字刚好对上。

Richness is getting the right numbers right right on the lottery.

财富是持久的。

Wealth is longevity.

它是可持续的。

It's sustainable.

它是有回报的。

It's rewarding.

它是靠自己挣来的。

It's earned.

所以我希望改变一种观念，那就是快速致富才是人们追求的目标。

And so I wanna shift the perception that getting rich quickly is the the desired thing.

我希望每个人，包括我自己，都能接受慢慢变富的这个过程。

I want people, and I'm even in myself, I wanna embrace the journey of getting rich slowly.

我觉得这才是通向财务自由更快乐的方式，也能为你、你的孩子，甚至下一代带来持久的保障。

I think that's a much happier way to get yourself to financial freedom and I think it's a way that will provide longevity for you, your kids, and your kids' kids in the future.

接下来是我日记里的一个条目，其实算不上什么条目。

So the next point in my diary, I guess isn't even a point.

这只是我在印度一辆突突车后座上随手写下的几句话。

It's just a scribble that I wrote in the back of a tuk tuk in India.

说实话，我也不记得当时为什么写这个，但我还是想跟你们分享一下，就当是留个念想吧。

And being completely honest, I don't even know why I wrote it, but I'm just gonna share it with you and just leave it as that.

我写的是：我们并不能自己选择人生中要学的所有功课。

I wrote, we don't choose to learn all of our lessons in life.

很遗憾，有些功课注定很痛苦。

Unfortunately, some of those lessons have to suck.

但正是这些痛苦的经历，才让你未来少受点罪。

But in sucking, they serve to prevent from making the future suck so much.

所以别怕，趁早学会这些。

So be

别太开心了，你现在已经懂了。

happy you learned them now.

就这样了。

And there you go.

这其实就是我想说的全部。

That was the the whole the whole point.

好的。

Okay.

接下来日记里写的这一点挺有意思的。

So the next point in my diary is about this is funny.

我写的是：‘克制的狂野’。

I wrote Controlled Savage.