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我以后再告诉你我为什么紧张,但我属于那百分之一的恢复俱乐部。
So I'll tell you about why I was nervous another time, but I am part of the one percent recovery club.
有意思的是,我在WHOOP上的数据最多,但我从来没得过1%。
Well, interestingly, I have the most WHOOP data on WHOOP and I've never had a 1%.
哇。
Wow.
我最低是2%。
My lowest is 2%.
我有过2%、3%,好像还有5%,但从来没到过1%。
I've had 2%, 3%, I think 5%, but I've never had 1%.
所以我其实不属于那1%的俱乐部。
So I'm actually not part of the 1% club.
你有没有……
Have you...
你有没有得过100%?
Do you have a 100%?
没有。
No.
没有人……
No one...
没有人拿到过100%。
No one's gotten a 100%.
那是不可能的。
It's impossible.
是
Is
真的不可能吗?
it actually impossible?
你可以拿到100%的睡眠,但不可能拿到100%的恢复。
You can get a 100% sleep, but you can't get a 100% recovery.
为什么?
Why is that?
我们就是这么做的。
That's just how we did it.
好的。
Okay.
不错。
Nice.
我喜欢这样。
I like that.
对于那些还没意识到的人,我相信他们已经意识到了。
Well, for those who haven't already realized, I'm sure they have.
他们选择收听这个播客。
They've opted into listening to this podcast.
今天我们请到了WHOOP的创始人兼CEO威尔·艾哈迈德。
We have Will Ahmed here, founder and CEO of WHOOP.
欢迎回到Gstaad Guy播客,我是主持人The Gstaad Guy,我们与全球听众分享卓越人士的故事,为那些懂行的人,也为那些想要懂行的人。
Around the world with your host, The Gstaad Guy, we welcome you back to The Gstaad Guy podcast, sharing stories of excellence with those in the know for those who just know.
好的,非常感谢
Well, thank you
你能来真是太好了。
so much for being here.
谢谢你们的邀请。
Thanks for having me.
这一期节目我期待很久了。
This is an episode I've been looking forward to recording for a long time.
虽然我是WHOOP的新用户,但我一直把研究WHOOP客户当作我工作和Gstaad Guy讲故事的一部分。
Although I'm a new WHOOP customer, I like to study the WHOOP client as a part of my job and a part of the Gstaad Guy storytelling.
所以,感谢你打造了这么好的产品。
So thanks for building this great product over here.
也谢谢你使用WHOOP。
Well, thanks for being on WHOOP.
而且我喜欢你搭配的那个小挂件。
And I like the charm you have to go with it.
等到这期节目上线的时候,那些挂件应该已经发布了,我不知道到时候是跟你一起做还是没你参与。
Well, by the time this episode goes live, the charms that already be live, I don't know if we'd be doing them with you or without you.
到时候就知道了。
Time will tell.
不错。
Cool.
谁知道今天的通话会怎么发展呢?
Who knows how the call hat goes today?
但真的非常感谢你。
But thank you so much.
我想给这条表带增添一点活力。
I wanted to add a bit of life to this strap.
个性化一直是公司发展的重要主题,因为如果你要整天戴着某样东西,更不用说全天候了,那它必须让你感觉是属于自己的,为你量身定制,符合你的审美,代表你相信的东西。
Well, personalization has been a big theme for building a company because if you're gonna wear something on your body at all, let alone 20 fourseven, it needs to be something that feels personal to you, customized to you, sits with your aesthetic, stands for something you believe in.
所以打造WHOOP的一大挑战就是如何实现定制化、品牌化,以及如何在时尚和身份认同的领域里发挥作用。
So one of the big challenges of building WHOOP has been figuring out customization, brand, how to play in that world of fashion and identity.
要在这么小的空间里塞进这么多技术,确实是个很难处理的事情。
It is a difficult thing to navigate when you actually want to squeeze in so much tech into this small space as well.
某种程度上,可穿戴技术的策略就是把技术从穿戴设备里拿出来,让它看起来就像个手环或者别的什么好看的东西,而不是让人一看就觉得,哦,这是个科技产品。
Some ways, the wearable technology strategy has been to take the tech out of the wearable To make it feel like it's just a bracelet or something aesthetically that meets your eye, but not necessarily, oh, that's a piece of technology.
我觉得,你知道,我十三年前就发现了WHOOP,但在公司发展的早期,有很多公司都是技术优先的。
And I think, you know, I found WHOOP thirteen years ago, but early on in the company's evolution, there were a lot of companies that were very tech first.
也就是说,它们都有屏幕。
Which is to say they had screens.
看起来就像个电子设备。
It looked like a gadget.
大部分是塑料做的。
It was mostly plastic.
至少那时候我觉得它们不太好看。
At least then I didn't find them very attractive.
而那些产品,我觉得,最终失败的部分原因就是人们不愿意一直戴着它们。
And those products, I think, ultimately failed in part because people weren't willing to wear them all the time.
也许他们会戴一段时间,但不想一直戴着。
Maybe they would wear them for a short period of time, but they didn't want to wear them all the time.
如果你真的想了解人体,就像我们在WHOOP追求的那样,你必须有一个产品能24小时7天都戴在身上。
And if you want to really understand the human body, which we aspire to do at WHOOP, you have to have a product that's on the body 20 fourseven.
我的基本上24小时7天都戴在身上。
Mine's on my body pretty much 20 fourseven.
我偶尔会摘下来换戴手表,这个我挺抱歉的。
I occasionally take it off to put on a watch, which I'm sorry about.
但之后我会把……但你有两只手腕嘛。
But then I put a I put a But you get two wrists.
我知道。
I know.
但另一只手腕上我戴的是Poubelle。
But then I have my Poubelle on the other wrist.
我有一堆这样的手环。
I have all these bracelets.
然后有时候我也会戴WHOOP加手链。
And then sometimes I do WHOOP plus bracelets.
一个WHOOP。
A WHOOP.
WHOOP没有屏幕的一个原因是我们不想跟手表竞争。
Now one of the reasons WHOOP doesn't have a screen is because we didn't wanna compete with watches.
我觉得这步棋走得非常好。
I think that's actually a very good move.
而且因为没有屏幕背光,电池续航也更有优势。
You also win on battery life by not having to backlight the screen.
我充电的时候……
I charge my
WHOOP现在的电池续航是十四天。
WHOOP now has a fourteen day battery life.
太厉害了。
It's amazing.
太厉害了。
Incredible thing.
嗯,现在的WHOOP已经……
Well, WHOOP today is...
我觉得它已经家喻户晓了,尤其是在这个播客的听众当中。
Has become a household name, I think, especially in among the listeners of this podcast for the most part.
我觉得它不仅是一个让人们了解自己的绝佳方式,也成了人们表明自己关心身体、关心表现的一种信号,或者只是表明他们是WHOOP俱乐部的一员,这本身就……
I think it's not only an incredible way for people to understand themselves and who they are, but has also become a signal for people to say that they care about their bodies, they care about how they perform, or that they're just part of this WHOOP club, which is...
有它自己的地位。
Has some status of its own.
我知道以前肯定不是这样的。
I understand that was definitely not always the case.
你十三年前创办了这家公司。
You started this business thirteen years ago.
你十三年前为什么要创办WHOOP?
Why did you start WHOOP thirteen years ago?
那时候我才22岁,什么都不懂。
Well, I was 22 years old and I didn't know any better.
我根本不知道创建这家公司会有多难。
I didn't know how hard it was gonna be to build this company.
但我确实对一个难题着了迷。
But I did get obsessed with a problem.
那个难题就是:怎么测量人体。
And that problem was this question of how do you measure the human body.
我以前是个过度训练的人。
I was someone who used to overtrain.
所以我就不停地练啊练,练到一定程度,你确实变得很健壮,但接着就会过度训练,然后状态一落千丈,自己还搞不明白为什么。
And so I would work out and work out and work out and then at some point you get very fit but then you also overtrain and you fall off a cliff and you don't really know why.
我在哈佛的时候打壁球。
I played squash while I was at Harvard.
所以我是大学运动员,身边也都是运动员,我觉得他们在训练的时候其实并不真正了解自己在对身体做什么。
So I was a college athlete and was surrounded by other athletes who I felt like didn't really know what they were doing to their bodies while they were training.
所以我就对这个如何优化训练的问题产生了兴趣。
So I got interested in this question of how could you train optimally?
应该测量身体的哪些指标呢?
What should you measure about the body?
当时我对现有的技术感到非常失望。
And I was pretty underwhelmed with the technology that existed at the time.
我觉得这些技术大致可以分为两类。
It kind of existed in two categories I would say.
一类是消费级产品。
One category was consumer products.
这些产品要么非常过时,比如胸带式心率监测器,那还是八十年代的东西。
And those products were either very antiquated like the chest strap which is a heart rate monitor dating back to the eighties.
要么就是数据质量很低,比如计步器,根本不能告诉你关于身体的什么有价值的信息。
Or they were really like lo fi, low quality data like a step counter that wasn't really going to tell you anything insightful about your body.
而第二类技术就是医疗技术。
And then the second category of technology was medical technology.
至于医疗技术,我觉得里面确实有一些非常厉害的功能。
And in the case of medical technology I thought that there was some really interesting capabilities.
比如心电图机,也就是心电图设备,可以测量你的心率变异性。
An ECG machine, electrocardiogram that could measure your heart rate variability.
而事实证明,你的心率变异性能够反映出很多关于身体恢复、压力状态、健康状况和体能水平的信息。
And it turns out your heart rate variability has all this insight into your body's recovery and your state of stress and well-being and fitness.
我当时就想,哇,这很有意思。
I was like, Okay, that's very interesting.
但心电图机是那种两万美元的医院设备,既笨重又昂贵。
But an ECG is like this $20,000 hospital equipment that's quite cumbersome and expensive.
还有多导睡眠监测仪,那是睡眠监测的金标准。
There was the PSG machine, which is the gold standard for sleep monitoring.
但当然,如果你想做睡眠测试,你得去医院被接上这台机器。
But of course, if you want to do a sleep test, you have to go get hooked up to this machine.
身上贴满各种电极,睡觉的时候还有人盯着你,感觉特别侵入性。
It's like all these nodes and human beings are watching you while you're sleeping and it's very invasive.
所以我当时看的就是这类技术。
So these were the types of technologies that I was looking at.
与此同时,我做的生理学研究让我意识到,其实有很多身体指标是可以测量的,只是很难测。
And the physiology research that I was doing in parallel was demonstrating to me that there really were all these metrics out there that you could measure on your body but they were just very hard to measure.
而且这些技术也不普及。
And the technology was not accessible.
于是我就想,能不能把医疗设备的功能做到更小的体积里?
And so I asked this question of, could you take the medical capabilities and put them in a much smaller form factor?
如果能做到的话,能做成什么样的生意呢?
And if you could do that, then what kind of a business could you build?
能不能做一种健康监测设备,让人们一直戴在身上?
Could you build a health monitor that people wear on their bodies all the time?
也许我们可以从世界上最顶尖的运动员开始,因为他们想知道自己的训练情况。
And maybe we could start with the world's best athletes because they want to understand how they're training.
也许随着时间的推移,我们能打造出一个品牌。
And maybe over time we can build a brand.
也许通过这个品牌,我们就能让消费者也戴上它。
And maybe with that brand, we can then get consumers to wear it.
到那时,我们可能会做成一个大生意。
Maybe at that point, we'll build a big business.
这基本上就是我十三年前在大学时的想法。
And that was pretty much the idea I had thirteen years ago in college.
所以我在大四那年创立了这家公司,从那以后,经历了很多变化。
And and so I founded the company my senior year, and it's been, you know, quite an evolution since.
太棒了。
Amazing.
你能给我讲讲产品的第一版和第一个原型吗?
Can you please tell me about that v one and first prototype of the product?
它当时测量的是什么?
What was it measuring?
还有,当时……
And what were...
那你们是怎么克服这些挑战的?
What were the challenges getting there?
我心里其实有很多个第一版的方案,但我觉得最特别、最让人印象深刻的版本,是一个橙色的盒子,上面还拖着一根线。
In my mind, were a lot of versions of what v one was, but I think the most distinct and memorable version for your audience is it was this orange looking box that had cord sticking out of it.
那根线连着一个腕带,腕带上装了很多传感器。
And that cord would connect to a wristband, and the wristband had a bunch of sensors in it.
你可以把腕带戴在手腕上。
And you could put the wristband on your wrist.
好的。
Okay.
然后你得把那个橙色的盒子插到电脑上,对。
Then you had to plug the orange box into a computer Mhmm.
电脑还得插到墙上的电源上。
Which you then had to plug into the wall.
所以,你基本上是被电脑拴着的,才能从这东西上拿到数据。
So you were literally tethered to a computer in order to get data off of this thing.
那玩意儿看起来真是滑稽极了。
And it was a it was a ridiculous looking contraption.
看起来有点像科幻电影里的东西。
Looked a little bit like out of a sci fi movie.
但关键在于,它能从手腕上测量心率变异性。
And the punchline though was that it could measure heart rate variability from the wrist.
对于不了解的听众来说,心率变异性是了解自主神经系统的一个绝佳窗口。
Heart rate variability for your audience that's not familiar is this fascinating lens into your autonomic nervous system.
你的自主神经系统反映了交感神经和副交感神经活动之间的关系。
Your autonomic nervous system reflects this relationship between sympathetic and parasympathetic activity.
它能帮你了解在任何时刻一个人的压力有多大,或者在睡眠中身体恢复得怎么样。
And it can help you understand in any given moment how stressed someone is or during sleep, how recovered the body is.
所以,能够从手腕上准确测量这个指标,确实非常厉害。
So it was a really powerful metric to be able to measure accurately from the wrist.
而且当时,没有其他人能做到这一点。
And at the time, no one else was doing that.
所以,能证明我们可以从手腕上测量这个指标,是一个巨大的进步。
And so it was a big leap forward to be able to demonstrate we could measure this thing from the wrist.
然后我们得说服投资者,因为我们可以用这个丑陋的外形从手腕上测量这个指标,总有一天我们能把这个丑陋的外形变得漂亮,但仍然能进行这项测量,而且,你知道,那会很棒。
And then we had to convince investors that because we can measure this thing from the wrist with this ugly form factor, one day we'll be able to make the ugly form factor beautiful, but we'll still be able to do this measurement and, you know, it'll be great.
哇。
Wow.
那么,从像HRV这样看似简单的单一测量中,你能得出哪些假设?
And what were the assumptions that you could gather from something as seemingly simple as HRV as one measurement?
你能用这一个数字告诉消费者关于他们身体的什么信息?
What could you tell a consumer about their bodies with that one number?
嗯,我在大学读过的生理学研究表明,心率变异性首先可以成为训练的一个很好的预测指标。
Well, physiological research that I had read in college suggested that heart rate variability could be a really good predictor for training, first of all.
也就是说,它可以用来了解你身体的恢复状态。
So as an understanding of the state of your body's recovery.
奥运选手曾使用心率变异性——他们早上用心电图进行测量,然后根据读数来决定当天应该进行多大强度的训练。
Olympians had used heart rate variability to they would take the measurement in the morning using electrocardiograms and they would use the reading to determine how hard they should work out that day.
自行车运动员也这么做过。
Cyclists had done this.
举重运动员也用它来决定该举多重。
Power lifters had done this to determine how much load they should lift.
结果发现,中情局还用心率变异性做过测谎测试。
Turned out the CIA had used heart rate variability for lie detection tests.
心脏病专家和曾经心力衰竭的患者,他们会用心率变异性来预测那些有过心力衰竭史的人是否会再次发作。
Cardiologists, former heart failure patients, they would look at heart rate variability as a potential predictor of heart attacks for people who had had heart failure in the past.
所以当我读到这个指标,看到它在这么多不同场景下的应用时,我对自己说,哇,这看起来真的是一个非常强大的生理指标。
So when I was reading about this statistic and reading about it in all these different contexts, was saying to myself, Wow, this seems like a really powerful physiological metric.
为什么我以前从来没听说过?
Why have I never heard of it?
为什么我们大多数人没有定期测量这个?
Why aren't more of us measuring this on a regular basis?
这又回到了技术本身。
And it came back to the technology.
这个测量很难做到。
It was an inaccessible measurement.
普通人很难自己完成。
It was something that people couldn't do easily.
而且因为它太敏感了,比如说,如果我们现在测一下心率变异性,可能跟一个小时以后,我们不在录播客的时候,测出来的结果差别很大。
And it also turned out because it was such a sensitive metric, sensitive in the sense that if you took our heart rate variabilities right now, it might be very different than an hour from now when we're not doing the podcast.
跟两个小时后我们吃饭的时候测,可能也很不一样。
It might be very different than two hours from now when we're eating.
跟睡前测的结果,可能也差很多。
It might be very different than right before we go to bed.
所以,长期测量就变得很重要,因为它是个非常敏感的指标,不能只看单次的结果。
So it also mattered a lot to be able to measure it over time because it was a very sensitive metric versus the snapshot of the metric.
你得观察它随时间的变化。
So you want to be able to see how it changed over time.
你得建立一个基准线。
You want to be able to create a baseline.
所以就有了这个想法,要做一个全天候佩戴的设备,也就是24小时7天都戴着的可穿戴设备。
That's where this idea of always on creating a 20 fourseven wearable started to come from.
从生理学角度来说,请原谅我。
And physiologically, forgive me.
我对这个话题真的不太了解。
Don't know this topic very well at all.
它到底是在测量心脏的什么?
What is it actually measuring within the heart?
心率变异性就是心脏连续跳动之间的时间间隔。
So heart rate variability is the time between successive beats of the heart.
如果你的心脏每分钟跳60次,对。
If your heart is beating at 60 beats per minute Yep.
实际上并不是每秒跳一次。
It's actually not beating every second.
这有点反直觉。
That's counterintuitive.
但心跳可能是1.2秒一次,然后是0.8秒,再是0.7秒,接着是1.3秒,就这样一直变化。
But it might be beating at, like, one point two seconds and then point eight seconds and then point seven seconds and then one point three seconds and so on and so forth.
结果发现,心跳之间的间隔有变化是好事,因为这表明你的身体在根据环境进行调节。
And it turns out that that time between successive beats of the heart being variable is good because it's a sign that your body is regulating to its environment.
心率变异性是观察你自主神经系统的一个窗口。
RE variability is this lens into your autonomic nervous system.
你的自主神经系统包括交感神经和副交感神经的活动。
Your autonomic nervous system consists of sympathetic and parasympathetic activity.
交感神经激活时,
So sympathetic's activation.
心率上升,血压上升,呼吸加快。
Heart rate up, blood pressure up, respiration up.
比如你站起来的时候,那就是交感神经在活动。
You know, when you stand up, that would be a sympathetic activity.
如果你想到房间角落里有一头狮子要吃掉你,那就是……
If you think about the lion in the corner of the room that's going to eat you, that's a...
你会产生交感神经反应。
You're going to have a sympathetic response.
好的。
Okay.
副交感神经则完全相反。
Parasympathetic is all the opposite.
心率下降,血压下降,呼吸变慢。
Heart rate down, blood pressure down, respiration down.
这就是帮助你入睡的原因。
That's what helps you fall asleep.
吸气时,是交感神经在起作用。
When you inhale, that's sympathetic.
呼气时,是副交感神经在起作用。
When you exhale, that's parasympathetic.
你可以感觉到,仅仅通过改变呼吸方式,就能控制自己的自主神经系统。
You can feel yourself controlling your autonomic nervous system solely by changing the way you breathe.
如果你吸气时间短,呼气时间长,你会立刻感到更放松。
If you inhale for a short period of time and exhale for a long period of time, you'll immediately feel more relaxed.
你会进入更偏向副交感神经的状态。
You'll go into more of a parasympathetic state.
那我们就试试看吧。
So let's just try that.
我吸气三秒。
I'm gonna inhale for three seconds.
然后呼气六秒。
I'm gonna exhale for six.
好吗?
Okay?
感觉更放松一点了吗?
Feel a little more relaxed?
我感觉到了。
I do.
真是挺神奇的。
Kind of amazing.
那是因为……
So that's because that...
你,你……
You you...
你副交感神经占主导。
You're parasympathetic dominant.
反过来就会让我紧张。
And the inverse would stress me out.
所以如果你呼气短的话,对。
So if you if you exhale short Yeah.
突然你就会变得更警觉。
All of a sudden you you get more alert.
这是一种非常交感神经的反应。
It's a very sympathetic response.
那我们也可以试试这个。
So we can try that too.
我们吸气三秒,呼气一秒。
So we'll inhale for three seconds and we'll exhale for one.
我们做两次。
We're going to do it twice.
好的。
All right.
准备好了吗?
Ready?
我是说,你马上就能感觉到什么,对吧?
I mean immediately you feel something, right?
你会觉得更清醒。
You feel more alert.
所以,我们跟你的听众探讨的,就是交感神经和副交感神经活动之间的关系。
So what we're playing with for your audiences is this relationship between sympathetic and parasympathetic activity.
反过来,我们也在调整心率变异性。
And in turn, we're playing with our hurry variability.
事实证明,你的交感神经和副交感神经活动越平衡,你的心率变异性就越高。
And it turns out that the more balanced your sympathetic and parasympathetic activity, the higher your heart rate variability.
每个人都有一个基础的心率变异性水平。
Now everyone has a baseline heart rate variability.
这在一定程度上取决于遗传。
And that depends somewhat on genetics.
取决于年龄。
It depends on age.
取决于体能。
It depends on fitness.
取决于性别。
It depends on gender.
有很多因素。
There's a variety of factors.
但每个人都会有一个基线读数。
But everyone will have a baseline reading.
然后WHOOP所做的是,随着时间推移,它会根据你与那个基线的对比给你打分。
And then what WHOOP does is over time it gives you scores based on your relationship to that baseline.
所以如果你的心率变异性是,比如说,60毫秒,而你某天早上醒来发现睡眠期间是72毫秒,因为我们也会在你睡觉时测量,因为那是你身体恢复的时候。
So if your HRV is let's call it 60 MS and you wake up one morning and it was 72 MS while you were sleeping because we also measure it while you're sleeping because that's when your body's recovering.
好的。
Okay.
睡眠期间心率变异性高于你的基线,这表示你可能恢复得更好。
That higher heart rate variability while you were sleeping relative to your baseline is an indicator that you may be more recovered.
太棒了。
Fantastic.
所以这是给小白的基础身体数据。
So basic body data for dummies.
高心率变异性,好。
High HRV, good.
一般来说是好的。
Generally good.
静息心率低,一般来说是好的。
Low resting heart rate, generally good.
好。
Good.
活动时心率高,一般来说是好的。
High heart rates when you're active, generally good.
那要看情况。
Depends.
所以如果你和我做完全相同的活动,比如说我们去跑步,跑了七分钟的配速。
So if you and I did the same exact activity, let's just say we went for a run and we ran seven minute miles.
也就是每英里七分钟的配速。
So a mile pace of seven minutes per mile.
不算特别快。
Not crazy fast.
我们就去跑个步。
We're just going for a run.
再假设我们的最大心率是一样的。
Let's also pretend that we have the same max heart rate.
我的最大心率是190。
My max heart rate's one ninety.
你的最大心率也是190。
Your max heart rate's one ninety.
结果会发现,跑步时心率更低的那个人,通常体能更好。
It would turn out that actually who had the lower heart rate during that run was probably fitter.
对。
Yep.
因为那意味着跑步对他来说更轻松。
Because it would mean that it was easier To do the run.
完成这次跑步更轻松。
To do the run.
就是说,身体负担更小。
Like, it was less work on the body.
不过话说回来,如果你是个心率提不起来的人,那可能说明你体能不够。
But having said that, if you're someone who can't get your heart rate elevated, that might be a sign of lack of fitness.
好的。
Fine.
我喜欢WHOOP的一点是,你们真的把硬件捕捉到的这些原始数据,所有的原始数据,都转化成了普通消费者能理解的东西。
What I like about WHOOP is that you actually translate a lot of this raw data, all of the raw data, that the actual hardware captures and make it understandable for the average consumer.
我每天主要看三个数字:睡眠、恢复和负荷。
The main three numbers I'm looking at on a daily basis are sleep, recovery and strain.
你们从用户那里收集了哪些数据,才能这么简单地讲清楚这些?
What data are you capturing from the consumers to be able to so simply tell that story?
嗯,我觉得首先得解释一下为什么睡眠、恢复和负荷能很好地概括你的一天。
Well, I think it's first worth explaining why sleep recovery and strain is a useful summary of your day.
请讲。
Please.
你可以把恢复理解为你的身体为承受负荷所做的准备。
So you can think of recovery as how prepared your body is for strain.
好的。
Okay.
如果你的身体恢复得更好,理想情况下,你应该承受更多的负荷。
And if your body is more recovered, ideally, you should take on more strain.
如果你的身体恢复得不太好,理想情况下,你应该减少负荷。
And if your body is less recovered, ideally, you should take on less strain.
所以,这就是那个白色小勾在负荷上的原因。
Hence, that little white tick on the strain.
没错。
Exactly.
他说的意思是,每天WHOOP会根据你的恢复情况给你一个建议的负荷量。
So what he's referring to is every day WHOOP will give you a recommended strain based on how recovered you are.
有点像宝可梦里的HP。
Kind of like HP in Pokemon.
对,没错。
Yeah, sure.
正是如此。
Exactly.
就像是你的电量。
It's your battery life.
本质上,WHOOP想比你提前一步。
Essentially, WHOOP wants to live a step ahead of you.
它给你的是前瞻性的信息,而不是已经发生的事情。
It's giving you forward looking information versus what just happened.
然后恢复分数会告诉你,在你活跃的一天中,应该承受多大的训练负荷。
And the recovery score then tells you how much strain to take on over the course of the day you're active.
WHOOP会自动测量这些,无论是不同的锻炼还是压力等等。
WHOOP automatically measures that whether it's different workouts or stress and so on and so forth.
然后到了晚上,WHOOP会看看你身体累积的训练负荷,然后说:好的,这就是你今晚需要多少睡眠来为明天恢复。
And then at the end of the day, WHOOP looks at the strain that's accumulated on your body and it says, Okay, this is how much sleep you need for tonight to recover for tomorrow.
再说一次,它总是领先你一步。
Again, it's a step ahead of you.
它会告诉你需要多少睡眠。
It's telling you how much sleep to get.
然后你上床睡觉,醒来后会有新的恢复分数,一切又重新开始。
And then you go to bed and you wake up and you have a new recovery score and it all starts over.
所以简单来说,我们希望WHOOP能够领先你一步,并且能够把海量数据总结成三个表盘。
So very simply, we wanted WHOOP to be able to live a step ahead of you and we want to be able to summarize an enormous amount of data in three dials.
关于WHOOP收集的数据,包括心率、心率变异性、血氧饱和度、皮肤温度、呼吸频率、六个不同轴上的运动,还有大量关于最大摄氧量的信息,以及各种与恢复性睡眠和干扰相关的指标。
In terms of the data that WHOOP is collecting, heart rate, heart rate variability, pulse oximetry, skin temperature, your respiratory rate, your movement in six different axes, a lot about your VO2 max, a variety of metrics as it applies to restorative sleep and disturbances.
我们现在收集的数据量非常庞大。
There's an avalanche of data that we're now collecting.
而且随着我们新增了血压、心电图监测、房颤检测,数据量还在不断扩大。
And we've only expanded this as we've added now blood pressure, ECG monitoring, AFib detection.
我们现在还有压力测量。
We now have stress measurements.
但我们喜欢做的是,把所有这些原始数据汇总成几个明确的分数。
But what we like to do is take all this raw data and summarize it into distinct scores.
所以我们会采用睡眠监测的金标准,就是我之前提到的PSG设备。
And so what we'll do is we'll take the gold standard for sleep monitoring, which is like the PSG machine I mentioned earlier.
然后我们会给测试参与者戴上WHOOP传感器。
And we'll put WHOOP sensors on test participants.
比如说,我们已经完成了数十万次的睡眠研究。
And we've done hundreds of thousands of sleep studies, for example.
他们会在身上戴各种WHOOP腕带,然后我们会在睡眠实验室里进行测量,让WHOOP的数据能够达到睡眠实验室的质量水平。
And so they'll wear a variety of WHOOP straps on their body and then we'll do the measurements of the sleep lab And we'll have the data from WHOOP be able to match the quality of the sleep lab.
我们在很多不同的领域都这样做,这就是我们创建这些分数的方式。
And so we do that in a lot of different disciplines, which is how we've created these scores.
太好了。
Beautiful.
还有一个分数我没提到。
And there's one score that I didn't mention.
我知道我能看到它,因为我是MG用户,但那就是年龄评分。
I know I have access to it because I'm an MG customer, but that's also the the age score.
WHOOP年龄。
WHOOP Age.
WHOOP年龄。
The WHOOP Age.
这个功能一直很受欢迎。
It's been a popular feature.
它……
It's...
对我来说,这个功能有点让人失望,但确实很受欢迎。
For me, it's a disappointing feature, but it is a popular feature.
它告诉我我比实际年龄老,这意味着我得赶紧……
It's telling me I'm older than I really am, which means I need to get my...
那你觉得这是激励还是打击?
Well, do you find that motivating or discouraging?
我觉得挺有动力的。
I find it motivating.
好的。
Okay.
所以你看吧。
So there you go.
所以这大概就是关键。
So that's probably the key.
这其实是一个……
It was it was a...
设计和开发起来都挺费劲的功能。
An intense feature to to design and to build.
我们和巴克研究所合作了,那是美国顶尖的长寿研究机构。
We partnered with The Buck Institute, which is the leading longevity institute in The United States.
我们还和一位叫埃里克·弗登的医生合作了。
And we partnered with a doctor named Eric Verden.
我们基本上就是在问,哪些生理指标和全因死亡率相关?
And we essentially asked the question, what are all the physiological metrics that correlate with all cause mortality?
最后我们得出了九个不同的生理指标。
And we came up with nine different physiological metrics.
其实我们看了上百个指标,但最终就定了九个。
I mean, looked at a 100 things, but we came up with nine.
这包括你锻炼多少、在心率区间里的时间、每周做多少力量训练、静息心率、最大摄氧量、体脂率,还有睡眠的规律性和时长。
And that includes how much you exercise, your time and heart rate zones, how much strength training you do a week, your resting heart rate, your VO two max, your percent body fat, everything about sleep consistency, hours of sleep.
所以这是一个对你生理状况和一些行为习惯的全面评估。
So it's comprehensive view of your physiology and some of your behaviors.
我们根据每个人的年龄和性别,为WHOOP上的每个用户都设定了基线。
And we baselined it for every single person on WHOOP looking at their age and their gender.
基于所有这些信息,我们就能告诉人们他们的生理年龄,相对于他们的实际年龄是多少。
And based on all that information, we're able to tell people what their biological age is versus say their chronological age.
当然,目标就是让你的生理年龄更年轻。
And of course the goal is to be younger.
页面顶部有一个发光的变形虫,希望是绿色的,但有些人可能看到的是橙色的。
And there's a glowing amoeba on the top of the page that's hopefully green, but for some people maybe orange.
而且它的形状可以是圆的,也可以是波浪形的。
And also like the shape can either be round or warpy.
越圆,说明你越健康。
The rounder it is, the healthier you are.
如果看起来有点锯齿状,那你就有一些功课要做了。
If it's kind of jagged looking, you've some work to do.
我的那个有点锯齿。
One's jagged ish.
确实有功课要做。
Got some work to do.
确实有功课要做。
Got some work to do.
至少现在做这些功课还挺有意思的。
At least the work now is fun.
你知道该怎么做。
You know what to do.
我最好的朋友之一,也是我的同事,他现在就在那边,康斯坦丁。
One of my my best friends, who's also my colleague, he's he's he's back there right now, Constantine.
他是——康斯坦丁,给你点个赞。
He's Shout out Constantine.
听说他推荐了很多WHOOP会员。
Referred a lot of WHOOP members, I understand.
他推荐了超过20个人。
He's referred over 20.
我们喜欢康斯坦丁。
We like Constantine
我们爱康斯坦丁。
a We love Constantine.
所以他一直想推荐我加入WHOOP,但我一直用现在听到的那种回应来搪塞他,就是自己也试着当康斯坦丁,去推荐朋友。
So he's been trying to refer me to WHOOP for a long time, and I kept giving him the response that I hear now by trying to be Constantine and refer friends as well.
我就说,听着,如果我睡得好,我能感觉到。
And I'd say, Listen, if I had a good night's sleep, I'd feel it.
如果我睡得不好,我也能感觉到。
If I a bad night's sleep, I'd feel it.
对我来说这就够了。
That's enough for me.
然后他说,不,相信我,当你理解了数据,那完全是另一回事。
And he said, no, trust me, it's a whole different thing when you understand the data.
当我理解了产品的这一点时,有个关键因素被触发了,它彻底改变了我的一切。
And there was one lever that was pulled when I understood this one thing about the product that changed everything for me.
那就是,WHOOP 并不是给我提供更多关于身体状态的指标理解,而是让我能和我的身体进行对话。
And that's that the WHOOP was not actually giving me a greater understanding of metrics that tell me how my body's doing, is the WHOOP was actually allowing for conversation with my body.
而且
And
很多这种对话来自于它的问卷调查。
a lot of that comes from the surveying.
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对我来说,这个日志就是一切。
The surveying for me is everything.
其实我就是靠聊这个日志,才让我爸妈和很多朋友开始用的,因为它能帮你追踪背后的原因。
And that's what actually how I got my parents on boarded, how I got many friends on boarded is by talking about the survey that allows you to track the why.
为什么好事会发生,为什么坏事会……
Why the good has happened, why the bad has The
就是那个每日日志,对。
daily journal, yeah.
每日日志。
The daily journal.
对,就是这个,抱歉。
There you go, sorry.
说“调查”不太对。
Survey is the wrong word.
是每日日志。
The daily journal.
太棒了。
That's perfect.
就是每天写日记。
The daily journaling.
首先,在纸上写日记很麻烦,而且你也没法真正追踪。
First of all, journaling on paper is annoying and you can't really track it.
你有一个很漂亮的多选题流程。
You have this beautiful multiple choice process.
你昨晚是和伴侣一起睡的吗?
Did you sleep next to your partner?
你吃晚饭晚了吗?
Did you eat late?
你喝酒了吗?
Did you drink alcohol?
是,不是,是,不是,是,不是。
Yes, no, yes, no, yes, no.
只需要几分钟,几个月后我就发现,吃得太晚会影响睡眠质量,而和伴侣一起睡反而睡得更好。
Takes a couple minutes and then after a few months I know that eating late helps me sleep badly, sleeping next to a partner makes me sleep better.
通过每天和自己快速对话,能学到的东西真的太多了。
There's just so much can be learned based on this quick daily conversation with self.
这就是为什么WHOOP对我来说特别有用。
And that's what actually made my WHOOP incredibly useful to me.
不然光看那些数据,我还没聪明到能从中看出规律来。
Otherwise, just the numbers, I'm not smart enough to actually draw patterns based off that.
这个观察很到位。
It's a great observation.
而且WHOOP用户都非常认真地使用日志功能,这已经成为体验中很重要的一部分了。
And and WHOOP members use the journal religiously, so it's become a huge piece of the experience.
对于正在收听的朋友们,你们可以记录大约200种不同的生活方式选择、行为、补充剂、活动类型等等,然后了解这些到底是怎么影响你身体的。
And for those listening, you know, there's about 200 different lifestyle decisions, behaviors, supplements, activities, type types of things that you can record to then understand how does this actually affect my body.
有人会问我,哎,我该不该吃CBD?
People will say to me, Oh, should I take CBD?
或者我该吃褪黑素来帮助睡眠吗?
Or should I take melatonin to sleep?
或者我该开始吃肌酸吗?
Or should I get into creatine?
或者……
Or...
很多时候我会说,你应该先了解自己身体的基线,然后再通过WHOOP来找出答案,因为它至少能告诉你……
And in a lot of cases I find myself saying, Well, you should baseline your body and then you should figure it out from WHOOP because it'll it'll show you at least what...
当你开始服用这类东西时,身体会发生什么变化。
What's happening when you start taking something like that.
比如睡眠类的东西,我觉得特别重要,像褪黑素或者一些安眠药,这些真的因人而异。
The sleeping stuff, for for example, I think is really profound where you take something like melatonin or even some of these sleeping pills, those are super personalized.
对有些人来说,效果很好。
For some people, it's great.
对有些人来说,效果就不太好。
For some people, it's not great.
我觉得,真正要知道的唯一办法,就是能测量你的睡眠。
And the only way to really know, I think, is from being able to measure your sleep.
还有一些事情对人们来说特别突出。
There's also things that really stand out to people.
我有很多朋友喜欢一周喝几次酒。
I have a lot of friends who like to drink a few times a week.
他们发现,只要在WHOOP上记录喝酒,他们的数据就比不喝酒时差很多。
And they've seen just alcohol, when they record alcohol on WHOOP, their data is so much worse than when they don't.
所以,他们是想少喝点还是完全不喝,取决于他们自己,但这至少让他们有了以前没有的认识。
And so whether they want to drink less or not at all is up to them, but it creates at least an understanding that they just weren't aware of.
对。
Yep.
当然,你还会开始养成一些积极的行为,比如多喝水、有固定的睡前习惯、注意饮食。
And then of course there's the positive behaviors you start to develop like just being more hydrated or having a bedtime routine, your diet.
我确实觉得,把这些事情和你的WHOOP数据一起追踪,会让你变得非常敏感,明白。
I do think tracking these things alongside your WHOOP data just makes you hyperaware Mhmm.
而且还能让你健康很多。
And and can make you a lot healthier.
确实如此。
Absolutely.
我自己也深有体会。
I I felt it myself.
对我来说,这真的改变了我对自己的了解。
It's it's been a game changer for me to understand myself.
你从日志中学到的最令人惊讶的事情是什么?
What's been like a surprising thing you've learned from the journal?
我上床睡觉的时间,对。
The time I go to bed Yeah.
比我实际躺在床上的时间更重要。
Is more important than the hours I actually am in bed for.
是不是很有意思?
Isn't that interesting?
而且很可能是因为它是否一致。
And it's probably that it's consistent or not.
没错。
Exactly.
所以睡眠规律性,我们做了很多研究。
So sleep consistency, we've done a lot of research on.
这也是我们健康寿命评分中的一项,因为它对你的整体寿命非常重要。
It's also one of the things that's in our health span score because it's so important for your overall longevity.
对于不了解的人来说,睡眠规律性就是每天在同一时间睡觉和起床。
Sleep consistency for people who don't know is going to bed and waking up at the same time.
关于规律性与睡眠时长,已经有不少研究。
And a fair amount of research was done on consistency versus hours of sleep.
这并不是说你要么选一个要么选另一个,但研究确实表明,睡眠规律性本身比睡眠时长更重要。
Now it's not to say you want one and not the other, but they were actually able to show that sleep consistency in that of itself is more important than the amount of time you spend sleeping.
所以,固定时间睡觉和起床本身就是一种减少睡眠需求的技巧。
So going to bed and waking up at the same time is in itself a hack for getting less sleep.
我很难做到这一点,因为我经常出差。
I have a hard time with it because I'm traveling lots.
出差是睡眠规律的最大杀手。
Travel is the killer for sleep consistency.
确实。
It is.
但我已经尽力了。
But I'm doing what I can.
嘿。
Hey.
嘿,你看起来状态不错。
Hey, you look good.
你看起来
You seem
思维非常敏捷。
cognitively very strong.
我不担心你。
I'm not worried about you.
谢谢你这么说。
I appreciate that.
谢谢你这么说。
I appreciate that.
谢谢。
Thank you.
在打造WHOOP的时候,听起来你是在为一个好奇的客户、一个以健康和养生为先的客户解决问题,这类客户首先得主动选择这种生活方式。
When building WHOOP, it sounded like you were solving for a curious customer, a health and wellness first customer who had to first opt into this type of lifestyle.
这在十三年前是非常罕见的事情,十年前没那么罕见,今天就更不罕见了。
It was a very rare thing thirteen years ago, less rare ten years ago, a lot less rare today.
我觉得你绝对是那种文化的一部分。
I think you're definitely a part of that culture.
很多长寿圈的文化,都是靠主动选择像WHOOP这样的习惯和配件来推动的。
There's a lot of the longevity bro culture has been fueled by opting into habits and accessories like a WHOOP.
所以这已经变成一种潮流了,对吧?
So it's become a thing, right?
但你在那个文化出现之前,一定看到了社会和消费者身上的某些趋势,才愿意下这个赌注。
But you must have seen something about society and about the consumer long before that culture even existed that you wanted to bet on.
那是什么?
What was that?
你看到它在哪些方面发展壮大了?
And where have you seen it grow?
我觉得我押对的技术趋势是,电脑从桌上到腿上,再到口袋里,最后我预期会到身上甚至体内。
I think the technology trend that I got right was this idea that computers were going from being on your desk to being on your lap to being in your pocket to what I expected would be eventually on your body or even in your body.
这看起来像是不可避免的过程。
That seemed kind of like an inevitable process.
我是说,在iPhone发布几年后,我开始做WHOOP。
I mean, started WHOOP a few years after the iPhone came out.
哇。
Wow.
所以在我看来,如果我们的口袋里能有那么强大的东西,那我们的身上也完全可以有。
And so it seemed likely to me that if we could have something that powerful in our pocket, we could have something that powerful on our body.
对。
Yep.
说到预测现在人们对健康的重视程度,我觉得更多是因为我自己非常在意健康。
In terms of anticipating how much people care about health today, I think it was more that I cared a lot about health.
我在意自己的身体、表现和锻炼,我想了解自己。
I cared about my body and my performance and exercise and I wanted to understand myself.
这就是这个执念最初的种子。
And that was the initial seed for this obsession.
而且至少我知道,很多运动员都很在意。
And at a minimum, I knew that a lot of athletes cared.
所以那就是WHOOP最初瞄准的目标市场。
And so that was that initial target market that WHOOP was going after.
但随着时间的推移,当我看到我们收集的数据有多有价值时,我明显感觉到这项技术远不止于运动表现。
But over time, as I saw how valuable the data was that we were collecting, it was obvious to me that this technology was much bigger than just athletic performance.
这真的是理解人类整体的关键。
It was the key to really understanding humans in general.
如今,我觉得围绕长寿已经形成了一股文化潮流,WHOOP显然既在推动它,也在从中受益。
Today, there's been I think a whole cultural movement around longevity, which WHOOP is obviously contributing to and benefiting from.
确实如此。
Absolutely.
像安德鲁·胡伯曼和彼得·阿提亚的播客,还有那些畅销书,比如《我们为什么要睡觉》和《如何活得更久》。
The podcasts of Andrew Huberman and Peter Attia and these bestselling books, Why We Sleep and How It Live.
甚至还有像布莱恩·约翰逊这样的人,说他们想长生不老。
Even And people like Brian Johnson who say they wanna live forever.
这正在改变人们的观念。
It's just changing the narrative.
而且你可以看到,至少在美国,酒精消费量处于历史最低点。
And you see alcohol consumption, at least in The United States, is at an all time low.
但除了文化层面,你还能看到我们的医疗体系有多糟糕。
But then separately from the cultural side of it, you also see just how screwed up our health care system is.
再说一次,我讲的是美国的情况,但我觉得有些问题是全球性的。
And again, I'm speaking about The United States, but I think there's some themes globally.
美国的医疗体系每年要花掉4.6万亿美元。
Health care system in The United States costs $4,600,000,000,000 a year.
哇。
Wow.
而就在新冠疫情刚结束那会儿,这个数字还只有大约1.2万亿美元。
And that's up from something like $1,200,000,000,000 just after COVID.
所以这个增长速度非常惊人。
So this is going up at a dramatic pace.
而且没有人觉得这是一个理想的体系。
And no one thinks that it's an optimal system.
所以
So
你花了那么多钱,但客户满意度很低,而且这可能是最重要的问题——就是我们每个人的健康。
you have a lot of cost and you got low NPS and you got probably the most important problem there is which is all of our own health.
所以这是一个令人兴奋的领域。
So it's an exciting space to be building in.
我的意思是,我们觉得自己有很大的机会帮助人类活得更久、更好。
I mean, we feel like we have a big opportunity to help humanity live longer, live better.
我们公司有一个目标,就是为人类增加十亿个健康年。
We have a company goal of adding a billion healthy years to humanity.
哇。
Wow.
所以基本上,就是关注每个人的健康寿命,并让它随着时间的推移年轻十亿年,这显然需要数亿人使用WHOOP。
So essentially, it's looking at everyone's health span and having it be over time a billion years younger, which obviously is gonna require hundreds of millions of people on WHOOP.
但这……
But it's...
这是一个每天努力追求的激动人心的使命。
It's an exciting mission to strive for every day.
确实如此。
Absolutely.
我们正在一步步实现这个目标。
We're we're getting there.
我看到越来越多的人每天戴着WHOOP,拥有这个设备。
I'm seeing more and more people wearing the WHOOP every day having this.
公司正在成长。
The company is growing.
它……
It's...
而且在国际上增长很快。
And it's growing a lot internationally.
我们现在在迪拜,这里已经成为WHOOP的一个重要市场。
I mean, we're we're here in in Dubai, which has become a great market for WHOOP.
我认为阿联酋确实有一种创新、快节奏和追求长寿的文化。
And The UAE, I think, has really had a culture of innovation and pace and longevity.
所以特别适合这个市场。
So it's matched well for this market especially.
没错。
Absolutely.
你发现哪些生活方式上的小技巧,能让人们快速大幅提升他们的WHOOP指标?
What have you found to be the biggest lifestyle hacks for people to dramatically improve their WHOOP metrics quite quickly?
我们按时间顺序来说吧。
Let's try to do this chronologically.
晚上呢,就是固定时间睡觉和起床。
So in the evening, it's going to bed and waking up at the same time.
这就是睡眠规律性。
So that's sleep consistency.
很多人会说,是啊,我知道我得睡多一点。
A lot of people say, well, yeah, I know I gotta sleep more.
我没时间啊。
I don't have time for this.
那也没关系。
That's fine.
你还是想每天睡六个小时、六个半小时或者七个小时。
You're you're still trying to sleep six hours a day or six and a half hours a day or seven hours.
你知道吗?
You know?
这差不多是你生命中的四分之一到三分之一,而你完全不知道那段时间里发生了什么。
That's like a quarter to a third of your life and you have no idea what's happening there.
所以开始监测你的睡眠,并且固定上床和起床的时间。
So start measuring your sleep and start going to bed and waking up at the same time.
光是这一点就能带来巨大的改变。
That alone is a huge unlock.
你还可以通过下午两点后不喝咖啡来大幅提升睡眠质量。
You can dramatically improve the quality of your sleep by not drinking caffeine after two p.
保持水分,不喝酒,睡前三个小时内不吃东西。
M, being hydrated, not drinking alcohol and avoiding food within three hours of bed.
只要做到这些,你的睡眠质量就会大幅提升。
If you just do those things, your sleep quality will go up a lot.
那房间的温度呢?
What about temperature of the room?
冷一点更好。
Colder is better.
没错。
Fine.
所以你要有一个凉爽的卧室,黑暗的卧室,空气质量好,没有噪音。
So you wanna have a cold bedroom, dark bedroom, good air quality, lack of noise.
你知道,理想情况下,在你的卧室里,如果你这样伸出手,你都看不见自己的手。
You know, ideally, in your bedroom, if you put your hand like this, you can't see your hand.
哇。
Wow.
你要让那里一片漆黑。
You want that thing pitch black.
好的。
Okay.
如果你跟我们一样经常旅行,我会随身带一个眼罩。
And if you're like us and and we travel a lot, I would travel with a with a sleep mask.
所以不管我住多好的酒店,
So whenever I'm in a hotel room, I don't care how nice the hotels are that you stay in.
房间都不会完全黑暗,因为酒店里总有些奇怪的小灯,让我很抓狂。
They don't get that dark because there's all these weird little lights in hotel rooms and they drive me nuts.
所以我旅行时总是戴着眼罩睡觉。
And so I always wear, a sleep mask in in bed when I'm traveling.
你知道,锻炼和运动对生活影响巨大。
You know, exercise, movement, those are huge unlocks for life.
理想情况下,每周能进行三到五次高强度的真正锻炼。
Ideally, you can do real exercise hard, you know, three to five days a week.
如果你不喜欢锻炼,多走路,把心率保持在二区,也很有好处。
If you're not into exercise, trying to walk a lot and to get your heart rate into zone two, that's really beneficial.
从长寿的角度来说,这算是一种很大的加分。
You get a lot of credit for that, so to speak, from a longevity standpoint.
从饮食的角度来说,你知道,天然食物和加工食品相比,少糖,这对你很有好处。
From a diet standpoint, you know, whole foods versus processed foods, lack of sugar, that that does you a lot of good.
如果你只是……
If you just...
如果那……
If that if that...
如果你只用这个作为饮食的框架,那就能让你走得很远了。
That's your only sort of frame for diet, that that'll get you pretty far.
本期播客由Gstaad Guy的Poubelle赞助,带来925纯银手工珐琅彩绘吊饰,让你表达你热爱的一切,以及你可能质疑的一切,从河船到双陆棋棋盘,从鱼子酱罐到桨板球拍。
This podcast is brought to you by Poubelle by The Gstaad Guy, bringing you charms hand painted with enamel on nine twenty five sterling silver allowing you to express all the things you love and all the things you might question from river bateaus to backgammon board and caviar tins to paddle rackets.
每个懂行的人都能找到适合自己的Poubelle吊饰或整套系列。
There is a Poubelle charm or completed set for everyone in The Know.
非常感谢你的观看,享受播客吧。
Thank you so much for watching and enjoy the pod cast.
嗯,所有
Well, all
你刚才说的这些东西,我很多最热衷用WHOOP的朋友,比如我朋友康斯坦丁,他们在用WHOOP之前就已经一直这么倡导和践行了。
of these things you're talking about, a lot of my most passionate WHOOP using friends, like my friend Constantine, have been preaching and living by long before their WHOOP.
所以当我看到有人戴着WHOOP时,有时候我就能猜到这些。
So when I see someone wearing a WHOOP, sometimes I can make those assumptions.
有时候你能看出某人状态很好,他们戴着WHOOP,这很合理。
And sometimes you can tell someone's in great shape, they're wearing a WHOOP, it makes sense.
有时候我看到有人戴WHOOP,尤其是现在。
Sometimes I see people wearing a WHOOP now in particular.
我会想,哇,真没想到。
I'm like, oh, wow.
没想到你会戴WHOOP。
I did not expect you to be wearing the WHOOP.
我觉得这要么是他们正在经历重大改变,戴它是因为想融入更健康的生活方式,不断成长和进步。
And I think that is either one, they're embarking on a big change and they're wearing it because they want to be part of a healthier lifestyle and grow and improve.
有时候这其实和社交信号有关,以及现在以健康为先或者被认为以健康为先所带来的高地位。
Sometimes it actually has to do with the social signals involved and the high status involved today with being health first or being perceived as health first.
嗯,我很喜欢这个观察,因为说实话,在我创立WHOOP的时候,健康监测器能有正面含义这个想法简直是天方夜谭。
Well, love that observation because just to be clear, when I was founding WHOOP, the idea that a health monitor would have a positive connotation was a crazy concept.
大多数情况下,医疗技术都有点被污名化了。
For the most part, medical technology has been kind of stigmatized.
如果你戴着健康监测器或者医疗设备,别人会觉得你身体有问题。
If you're wearing a health monitor or, you know, a medical device, it's like something's wrong with you.
所以,戴WHOOP成为一种积极的象征,这对我们来说意义重大。
So the idea that wearing WHOOP is this positive symbol is a big deal for us.
我们为此感到非常自豪。
We're very proud of that.
这真的是一个了不起的新变化。
It's it's it's an amazing new thing that's happened.
我觉得,是的。
I think Yeah.
这在一定程度上是因为不戴的后果太可怕了。
It's partially fueled by dangers involved with the alternative.
我觉得出于很多原因,人们现在戴的珠宝少了,而且在很多城市环境里,他们害怕被抢劫,或者害怕那种身份象征,这种情况下,WHOOP 是一种很好的低调方式,而且另一方面,它确实有那种效果,就是我把健康放在第一位,而且这么注重健康本身也是一种奢侈。
I think for a number of reasons, people are wearing less jewelry and in a lot of urban environments, because they're scared of being robbed or they're scared of that status signal, in which cases a WHOOP is a great way to kind of be understated, And in other ways, it actually has that effect of I'm health first and being so health conscious also is a luxury.
要真正专注于长寿,确实需要时间和资源,虽然把睡眠弄好不需要太多,但要真正优化、走得更远,成为全方位的生物黑客,确实需要很多资源和时间,这里面也有身份地位的成分。
It takes time and resources to really be longevity focused, although it doesn't take much to get your sleep right, to really optimize and go far beyond and be a biohacker in every shape and form takes a lot of resources and time and their status involved.
我觉得有些人正在选择这样做。
I think some people are opting into that.
那些连 WHOOP 都不充电的人,我见过几个,他们连数据都不用。
The people who don't even charge their WHOOP, I've seen a few of those around who don't even use the metrics.
他们只是想选择这种身份象征。
They just want to opt into the status.
但大多数情况下,我觉得人们……大多数戴 WHOOP 的人
But for the most part, I think people are are The most part of people
都在使用它。
wearing WHOOP are using it.
但我同意,身份象征已经变得足够正面了,你说得对。
But I I mean, agree that status symbol has gotten positive enough that you're right.
可能确实有人戴着它,但根本不充电。
There are probably people who wear it who aren't who aren't charging it.
不充电。
Charging it.
你觉得自从新冠疫情以来,发生了什么变化,让WHOOP这样的产品变得这么受欢迎?不是从解决问题的角度,也不是从预防健康问题、应对你提到的医疗系统日益严峻的角度,而是更多从身份象征的角度。
What do you think has happened since COVID time, I would say, to allow for a product like WHOOP to become so popular, not on the problem solving side and on the prevention of health issues with the growing problems in health systems that you mentioned, but more so on the status side.
到底发生了什么,让健康追踪变成了一种高地位象征,让你这么高兴?
What has happened to make health tracking high status as you are very happy about?
我觉得新冠疫情很有意思,因为它恰恰印证了我当初创办WHOOP的一个原因。
I mean, COVID was fascinating because it underscored one of the reasons that that I founded WHOOP.
WHOOP的创立故事就是基于一个理念:感觉这东西被高估了。
Like, the founding story of WHOOP was this idea that feelings are overrated.
你知道,我自以为能感知身体状态,所以我每天都要拼命训练。
You know, I can feel how my body is, so I'm gonna train hard and I'm going to train hard every day.
而且
And
突然有一天,我醒来时感到筋疲力尽,却不知道原因。
all of a sudden, one day I woke up and I was just exhausted and I didn't know why.
其实,我根本感觉不到身体里发生了什么。
Well, I couldn't actually feel what was going on in my body.
这就是过度训练的故事。
That was a story of overtraining.
但新冠则是关于你感觉不到自己是否生病的故事。
But COVID was a story of not feeling whether you were sick.
新冠是一个奇怪的时刻,人们意识到自己可能无症状,但携带病毒,如果传染给亲人,可能会让他们病得很重。
COVID was this weird moment in time where people realized you could be asymptomatic, but carrying a virus that if you exposed a loved one to could get them very sick.
对。
Yep.
我觉得这对很多人来说是一次奇妙的实验,让他们意识到,也许我并不了解自己身体内部的情况。
And I think that was, it was a trippy experiment for a lot of people to realize, like, maybe I don't know what's going on inside my body.
事实上,通过WHOOP,我们发现呼吸频率是新冠的一个预测指标。
And in fact with WHOOP, we were able to discover that respiratory rate was a predictor of COVID.
我收到了很多消息,这大概影响了WHOOP上成千上万的人,他们看到自己的呼吸频率升高,但自己却没有任何不适的感觉。
And I got so many messages and this probably affected tens of thousands of people on WHOOP where they saw an elevated respiratory rate on WHOOP without even feeling sick.
但他们知道,呼吸频率升高就意味着自己生病了。
But that elevated respiratory rate they knew signaled they were sick.
于是他们就去检测,果然,在出现症状之前就已经感染了新冠。
And so they would get tested and sure enough, they would have COVID before they felt symptoms.
这也再次印证了一个观点:你可以测量到身体里那些你感觉不到的变化。
And it reaffirmed this idea that you can measure things about the body you can't feel.
所以我觉得,在新冠期间,这对我们所有人来说都是一个很大的警醒,就是身体内部有些事情,我虽然感觉不到,但我可以测量出来。
So that was one I think big wake up call for all of us as humans during COVID which is this idea that there's things going on inside the body that I can't feel but I can measure.
这显然也凸显了健康监测的重要性。
And that obviously ties to the importance of health monitoring.
第二个现象,我觉得是过去五年里发生的,就是人们开始意识到,测量身体的技术已经变得非常成熟了。
The second phenomenon, and I think that's happened over the course of of the last five years, is people have just realized that the technology to measure your body has gotten really good.
比如WHOOP在十三年里进步了很多。
Like WHOOP's gotten a lot better in thirteen years.
特别是,我觉得最近几年进步特别大。
And particularly, I think it's gotten a lot better in the last few years.
但是,能有一款产品,像很多历史上的医疗技术一样精准地测量身体,还有十四天的电池续航,手机上还有丰富的数据展示,几秒钟就能看到,再加上AI,让你能和自己的数据对话,感觉就像有一个二十四小时不间断的教练或医生在告诉你关于你的一切。
But to have a product that can really accurately measure the body as accurately as a lot of what was historically medical technology and have a fourteen day battery life and have these rich data presentations on your phone that you can access in seconds and have AI built on top of it so you can have a conversation with your data and feel like you've got this twenty four seven coach or doctor that wants to tell you about yourself.
这真的很让人有力量。
It's empowering.
所以我觉得,市场的热情和真正的技术创新已经很好地结合起来了。
And so I think that there's been a great convergence of excitement from the market with real technological innovation.
作为消费者,我完全有这种感觉。
I feel it absolutely as a consumer.
也就是在那时,我决定成为WHOOP的用户。
And that's when I made the the leap into becoming a WHOOP user.
一个WHOOP。
A WHOOP.
你觉得AI在WHOOP的用户旅程中,除了让我能和我的数据对话、知道可以改进的地方之外,还会扮演什么角色?
Where do you see AI playing into the WHOOP customer journey beyond the conversation that I can have about my my metrics and things I can improve?
我觉得可以从两个角度来看待AI。
I think there's two different ways to think about AI.
一个是从消费者的体验角度,另一个是从数据洞察的角度。
One is through the lens of the experience that a consumer has, and the other is through the lens of data insights.
从消费者体验来说,我们希望让你和WHOOP之间建立一种随时可以聊天的关系。
In terms of the experience that the consumer has, we want to facilitate a relationship with WHOOP where you feel like you can talk to it at any time.
可以是文字,可以是语音,甚至将来可能还有视频。
And that could be text, could be voice, maybe even one day that's video.
但核心是,在你所有的WHOOP数据背后,有一个AI能够观察并记住关于你的一切。
But it's this idea that there's an AI on the other side of all of your WHOOP data that is able to observe all of your WHOOP data and memorize everything about you.
它能在半秒内回答你的任何问题,更重要的是,能提醒你一些你还没意识到的事情。
And within half a second respond to any question you might have or more importantly alert you about something that you didn't know.
至于AI在理解数据方面的能力,这是第二点,我们现在正在用240亿小时的连续生理数据进行训练。
And then in terms of the AI capabilities for actually understanding the data, the second piece of this, we're now training on twenty four billion hours of continuous physiological data.
这是世界上最大的生理数据集之一,我们利用它来预测接下来会发生什么。
So it's one of the largest physiological data sets in the world and we're using that data set to be able to be able to predict what's gonna happen next.
就像大语言模型预测下一个词一样,WHOOP会预测下一次心跳。
So the same way that an LLM predicts the next word, WHOOP will predict the next heartbeat.
我们认为这是预测心脏病发作、中风、疾病状态和各种健康问题的途径,这些都是人类应该了解的健康信息。
And we think that's the path to being able to predict heart attacks and strokes and disease states and illnesses and all of these different things that humanity should know about their health.
当你能预测这些时,就能把整个医疗领域转向预防性护理。
And when you can predict those things, then you can shift the whole space of healthcare to preventative care.
你不再是在坏事发生后去看医生。
You're not seeing a doctor when something bad's happened.
而是在坏事发生前就去看医生。
You're seeing a doctor before something bad happens.
你们已经……
Have you already...
你们已经有WHOOP救人的案例了吗?
Do you already have cases of WHOOP saving lives?
我大概每周都会收到一条消息,主题就是“WHOOP救了我的命”。
I mean, I probably get a message at least once a week that's like, subject WHOOP saved my life.
那会是一个关于一位女士的故事,她躺在床上,半夜醒来,感觉心脏有点不对劲。
And it'll be a story about a woman who was in bed and she woke up in the middle of the night and she felt something with her heart.
然后她马上做了心电图,心电图显示她有房颤,WHOOP也给出了更多解释。
And next thing know, she took the ECG and the ECG told her she had AFib on WHOOP and WHOOP explained more about it.
她去了医院,接着就接受了心脏直视手术。
She goes to the hospital and next thing you know, she's having open heart surgery.
非常感谢。
Thank you so much.
WHOOP救了我的命。
WHOOP saved my life.
这些故事真的很感人。
So amazing stories.
而且这样的故事还有不同的版本。
And there's been different versions of that story.
我觉得WHOOP会变得更好的一点是,它会更加主动地去预警。
And I think where WHOOP will get even better is being even more proactive about it.
不需要从用户自己说‘我有点感觉不对劲,然后在数据里看到了’开始。
It doesn't need to start with the person saying, I kinda felt something and then I saw it in my data.
我们希望所有信息都直接由WHOOP传递给用户。
We want it all to come directly from WHOOP to the consumer.
那WHOOP团队现在有多大?
Well, how big is the WHOOP team now?
我们大约有750名员工。
We have about 750 employees.
哇。
Wow.
太棒了。
That's awesome.
组建团队很有意思。
It's very cool building a team.
但组建团队也不容易。
It's hard to build a team.
你得找到志同道合、干劲十足、想要颠覆行业的人。
You have to find like minded, hard charging people who wanna be disruptive.
除了这些,你在组建团队时还看重人的哪些方面?
What do you look for in in people in building your team on top of being those things?
我们有一套招聘标准,包括冲劲、谦逊、坚韧、野心,还加了一个新标准叫AI就绪度。
So we have a hiring criteria that we look for, but it includes intensity, humility, grit, ambition and we added a new one called AI readiness.
好的。
Okay.
冲劲就是干劲十足,想解决世界上的某个问题,精力充沛,有驱动力,而且会想办法搞定它。
Intensity is being hard charging like you wanna solve some problem in the world like you're energetic and you're driven and you're going to figure it out.
谦逊就是意识到,在追求高冲劲的过程中,你并不是所有答案都知道。
Humility is realizing in the pursuit of being high intensity, you don't have all the answers.
所以这本身就是一个很好的平衡,因为高冲劲的人往往有点自大,而高谦逊的人有时会显得软弱。
And so that in itself is a good counterbalance because people who are high intensity can often be a little bit arrogant and people who are high humility can sometimes be meek.
所以高冲劲加高谦逊本身就是我们寻找的一种不寻常的组合。
So high intensity, high humility in itself is an unusual combination that we look for.
坚韧不拔,你知道,我们做的事情就是尝试解决那些以前没人解决过的问题。
Gritty, you know, of what we do is try to solve problems that haven't been solved before.
而难就难在,你会遇到很多挑战。
And what's hard about that is you face a lot of challenges.
就是说,你会不断发现走错了路。
I mean, you keep discovering the wrong path.
要花很长时间才能找到正确的做法。
Takes a while to find the right way to do something.
而那些坚韧的人,被打倒之后,会不断重新站起来。
And people who are gritty, when they get knocked down, keep picking themselves back up.
所以我们喜欢招有韧性的人。
So we like to hire for grit.
野心。
Ambition.
我觉得这一点非常重要,尤其是随着公司越来越大,因为我们希望员工有野心去创造全新的医疗体系,去创造世界上还不存在的产品。
This is I think a very important one to maintain as the company gets bigger because we want people who have the ambition of creating a whole new health system, of creating products that don't exist in the world.
这需要特定类型的人。
And that requires a certain type of person.
不是每个人都能做到。
That's not every person.
如果你想做这件事,就必须在追求上有点胆识和野心。
You have to be somewhat audacious and ambitious in your pursuits if you want to do that.
然后是AI就绪度,这确实是最近才加上的,因为我们的工作方式正在改变。
And then AI readiness, that was really a recent addition just in the sense that the way we work is changing.
我们
We
需要利用最新最好的工具,其中很多是AI原生的。
need to use the latest and greatest tools and many of those are AI native tools.
所以我们希望招聘那些愿意拥抱这种工作方式转变的人,而不是抗拒它的人。
And so we wanna hire people who are gonna embrace that shift in the way we work versus resist it.
所以你处在医学、科技、AI、体育、可穿戴设备、健康和保健这个独特的交汇点上。
So you exist in this unique intersection of medicine, tech, AI, sports, wearables, health and wellness.
我猜你是想从这些行业里吸引最顶尖的人才,而这些行业的工作文化差异很大。
And I assume you're trying to attract the best of the best talent from those industries, all which come from very different work cultures.
那你们公司内部的文化是什么样的?
What is the culture like within the business?
嗯,我觉得已经变成了一种“想法至上”的文化,就是说最好的想法可能来自任何地方。
Well, it's become, I would say, an idea meritocracy in the sense that the best ideas can come from anywhere.
因为经常有不同技能背景的人聚在一起,所以会产生思想的碰撞。
Because you have very different skill sets often in the same room together, there is a collision of ideas that happen.
这时候就需要那种“强烈谦逊”的态度。
And that's where the intensity humility piece comes in.
就是说,你希望有碰撞,但最终要选出对公司最有利的最佳答案。
Like you want there to be a collision, but you want the best answer to come out of it to be the right answer for the company.
而不是说“这是我想出来的”。
Not, oh, I came up with the answer.
这又回到了“想法至上”的理念。
And that ties back to the idea of meritocracy.
这种文化,我觉得我们相信自己能做成很多事,创造很多价值。
It's a culture where I think we believe that we're capable of doing a lot and creating a lot.
这又回到了那个雄心壮志的部分。
Again, that ambition piece.
当你告诉别人他们要去做一件前所未有的事情时,通常会有两种截然不同的反应。
When you tell someone they're gonna be working on something that's never been done before, it tends to have sort of two very different reactions.
要么有人立刻来了兴趣,觉得,哇,太酷了。
Either someone's ears perk up and they're like, oh, cool.
要么有人会觉得,这根本说不通。
Or someone's like, well, doesn't make any sense.
太疯狂了。
That's crazy.
而你想要的,是那些一听就来劲的人。
And you want the people whose ears perk up.
所以我觉得我们在筛选这类人方面做得不错。
And so I think we do a good job screening for those types of people.
所以,我们形成了一种“我们能做到”的文化。
And as a result, we've got this culture of we can do it.
而且,WHOOP 也有点像大卫对抗歌利亚的那种心态,因为 700 人虽然不少,但跟我们竞争的那些公司比起来,人数还是少的。
And there's a little bit of a David versus Goliath attitude for WHOOP too because 700 people is a lot of people, but it's a small number of people relative to the companies we've competed against.
我们跟亚马逊、耐克这些巨头公司都竞争过。
I mean, we've competed against these big gargantuan companies like Amazon or Nike or whatever.
在很多时候,这些公司都试图非常激进地打压我们、抄袭我们,甚至想搞垮我们。
And at various points, those companies have tried to pretty aggressively knock us off and copy us and kill us.
但我们坚守住了阵地,也进行了反击。
And we've stood our ground, so to speak, and we fought back.
所以我觉得我们建立了一种“弱者也能赢”的文化,我们会坚持到底,
So I think we've built a culture of of the underdog can win and and we're gonna stand up for
为自己而战。
ourselves.
作为创始人,在这些业务类型的交叉点上,你觉得自己最认同哪一种?
And which of those categories of business that you are in the intersection of do you feel the most affinity towards as a founder?
我个人花了很多时间在产品团队和营销团队上。
Well, I personally spend a lot of time with the product team and the marketing team.
我觉得我对需要构建什么以及品牌应该是什么感觉,一直都有比较好的把握。
I think I've had a generally good pulse on what do we need to build and what should the brand feel like.
而且
And
把这些事情做对,结果成了市场上的一个差异化优势。
getting those things right has turned out to be a differentiator in the market.
很多好公司,甚至很多伟大的公司,都在产品功能和品牌定位上遇到过麻烦。
A lot of good companies, a lot of great companies have had trouble with what their product does and what they stand for.
所以这是业务中一个……
So that's an area of the...
这些是我花了很多时间的业务领域。
Those are areas of the business that I spend a lot of time.
然后我总是在花时间跟人打交道,努力招募优秀人才,培养团队,壮大团队,也从团队中学习。
And then I'm always spending time with with, you know, people and trying to recruit great talent and, you know, trying to nurture the team and grow the team and learn from the team.
而且,你知道,你的团队有多强,你就有多强。
And, you know, you really are about as good as your team.
我喜欢你在团队中寻找的那些特质,因为那也是我在法国想寻找的。
I like those things you're looking for in your team because they're things I'd want to look for in France.
是的。
Yes.
确实如此。
Like That's true.
你希望拥有的东西,然后让这样的人围绕在你身边。
Something you'd want and just get people around you.
这些都是值得寻找的好特质。
They're nice things to look for.
没错。
They are.
而且这些特质很难……
And they're hard to...
当你积累了足够多的这些经验,你的筛选流程就会变得更加精准。
When you create enough of these things, you get a tighter lens on your screening process.
我对AI准备度这部分特别感兴趣,因为我真的在试着理解它是怎么衡量的。
The AI readiness portion, I find really interesting because I actually am trying to understand how that's measured.
我觉得AI能提升我们现在大部分的工作流程,但你怎么能在面试初期就判断出一个人是否在最大化利用AI来提升他们的工作呢?我猜你希望面试流程能进行得很快吧。
I think AI can elevate most of our work processes today, but how do you figure out if someone is maximizing on the ways they can elevate their work quite early on in your interview processes that I assume you want to flow quite quickly?
你知道,有些是凭经验判断的。
You know, some of its anecdotes.
他们周末会用这些工具吗?
Are people using the tools on weekends?
他们对新出的产品好奇吗?
Are they curious about new products that are coming out?
他们有没有试过那些产品?
Have they been trying those products?
在他们现在的工作中,他们用过这些工具吗?
In their current work today, have they used these tools?
它们有没有帮他们节省时间?
Have they saved them time?
这些工具在哪些方面没有你想象中那么有用?
What are ways that the tools have not been as helpful as you thought?
一般来说,如果一个人真的用过这些工具,特别是AI工具,并且深入探索过AI,他们其实会有不少批评意见。
Typically speaking, if someone's really used tools and AI tools and explored AI, they actually have a fair number of critiques.
而那些假装用过的人,只会说,哦,ChatGPT太棒了。
Whereas someone who's kind of faking it will just talk about, oh, chat GBT is the greatest thing.
它帮我省了好多时间,而且,顺便说一句,这可能是真的,但我发现那些真正懂这个领域的人,真的吗?
It saves me all this time to, and by the way, that that may be true, but I find that people who are authentically, like, really understanding the space Really?
你知道,他们会有更细致的看法。
You know, have a nuanced take on it.
不是非黑即白的。
It's not black and white.
所以,对,你只要听就行了。
So, yeah, you just listen.
我其实一周前和一个朋友聊过这个话题,说如果一个人的观点很细致,那他的观点很可能基于知识。
I I actually had this conversation with a friend a week ago saying that if someone's opinion is nuanced, their opinion is likely rooted in knowledge.
如果一个人的观点很极端或者情绪化,那他可能真的需要多了解一些这个话题。
And if someone's opinion is extreme or quite emotional, they actually probably could learn a little more about the topic.
我觉得这...
I think that's...
我觉得这话有道理。
I think there's truth to that.
当你们团队开发新功能和新产品时,从创意到消费者能使用,软件开发周期和硬件开发周期分别有多长?
When you are developing new features and new products with your teams, how long are the development timelines both in software and on hardware from ideation to consumer can use this?
嗯,硬件方面,周期可能会很长。
Well, on the hardware side, the cycles can be quite long.
我们现在就在考虑两三年后要发布的硬件。
We're thinking about hardware that we wanna release in two, three years today.
有些情况下,甚至是四五年后的。
And in some cases in four or five years today.
所以我们今天就在考虑好几代硬件产品了。
So we're thinking about multiple generations of hardware today.
哇。
Wow.
这确实是个难题,因为你得预见未来。
And that's a hard exercise because you have to peer into the future.
说“如果我们能做到某件事,今天就太好了”比较容易,因为你知道今天是什么样子。
It's easier to say, oh, if we could do x y z, it would be great today because you know what today looks like.
但当你开始说“这会在四年后产生影响”时,你就得真正赌一把,看看四年后的世界会是什么样。
When you start talking about, oh, this is gonna be impactful in four years, you have to really make a bet on what the world looks like in four years.
我倾向于在技术开发上冒险,而不是在消费者接受度上冒险。
And I gravitate towards taking on risk from the standpoint of technology development, not from the standpoint of consumer adoption.
那这意味着什么呢?
So what does that mean?
这意味着,如果你说要在两三年后推出某样东西,而你已经知道怎么做,那其实是个不好的信号。
It means if you're saying you're gonna launch something two to three years from now, it's a bad sign if you know how to do it.
就是说,我们其实想在技术方面冒一些风险,因为产品出来的时候必须得非常有创新性。
Like, wanna actually be taking on some risk on the technology side because it needs to be so innovative when it comes out.
因为产品发布之后,还要在市场上再待两年。
Because then it comes out and then by the way, it's in the market for another two years.
所以实际上你考虑的是,四年后什么能带来巨大的改变。
So you really are like talking about what is gonna make a big difference four years from now.
那它最好得特别棒。
Well, it better be awesome.
它必须得既出色又有野心。
It better be awesome and ambitious.
所以这就是……
So that's...
我的意思是,这就是思考硬件的一种方式。
I mean, that's a little bit how to think about hardware.
软件这边就灵活多了,你知道,有些比较大的版本更新,我们可能会计划在六个月或者一年的时间里逐步推出。
The software side is is much more nimble, you know, and there's some things that are bigger releases that maybe we're planning over the course of of of six months or a year.
但大多数时候,我们考虑的是下周、两周后或一个月后能发布什么。
But for the most part, we're thinking about what can we release next week or two weeks from now or a month from now.
我们在软件方面快速创新。
We are rapidly innovating on software.
能够不断塑造和改变产品,这让人非常兴奋。
And that's exhilarating to be able to be constantly shaping and changing the product.
值得一提的是,WHOOP是订阅制的。
And it's worth saying WHOOP is a subscription.
所以我们不只是想吸引大量新用户注册WHOOP。
So we're not just trying to go get a bunch of new people to sign up for WHOOP.
我们每天都在为现有会员努力。
We're fighting for our existing members every day.
我们希望他们每天、每周、每月、每年都留在WHOOP上,并且不断为他们创造价值。
We wanna keep them on WHOOP every day, every week, every month, every year, and we wanna keep delivering value.
因此,我们花很多心思考虑哪些新功能能提升现有会员的体验。
And so we think a lot about what are new features that are going to enhance our existing members experience.
如果你大概六个月前注册了WHOOP,你可能不知道我们即将推出高级实验室,现在你可以上传血液检测结果了。
And if you signed up for WHOOP, I don't know, six months ago, you probably didn't know that we were about to launch advanced labs, which now allows you to upload blood tests.
而且现在你实际上可以通过WHOOP来进行血液检测。
And now you're actually about to take blood tests through WHOOP.
我们还刚刚更新了AI教练,现在它能记住你说的所有话,并且在整个应用里都能用,你可以随时随地提问WHOOP。
And we just updated the AI coach and that now it remembers everything you say and now it lives throughout the app and it can follow you around and you can ask questions of WHOOP anywhere in the app.
我们还刚刚推出了一个新的月经周期指导功能。
And we just launched a new menstrual cycle coaching feature.
我们刚刚推出了连续打卡记录和新的个人资料页面。
We just came out with streaks and a new profile page.
所以有这么多不同类型的工作,我们可以做得更快,迭代得更频繁。
And so there's all these different categories of work where we get to be much faster and much more iterative.
这些只是说明,预测三四年后世界会是什么样子,和两周内推出新功能,是两种不同的技能。
And those are just to say, those are different skills predicting what the world should look like in three or four years and launching something in two weeks.
但WHOOP的魔力在于,我们创造了一个环境,让优秀的人才既能做长远规划,也能快速执行。
But the magic of WHOOP is that we've created an environment where where we have great people doing both.
我很喜欢这个。
I love that.
我知道你不能告诉我们你三四年后要做什么,对吧。
I know you can't tell us about what you're building for three or four years from now Yeah.
当然。
Naturally.
但我希望你能告诉我们,你三四年前希望打造什么,但不得不等科技发展成熟,才能推出,或者至少推出一个你足够自豪、愿意交给客户的产品版本?
But I'm hoping that you can tell us what you were hoping to build towards three or four years ago that you had to wait for technology to grow into, for you to be able to launch or at least launch a version of that product that you are proud enough of to give to your customers?
嗯,我们最近推出了带有房颤检测的心电图监测,这是我们第一次获得医疗许可。
Well, we recently launched ECG monitoring with AFib detection and we had never gotten a medical clearance before.
我们最近推出了HealthSpan和WHOOP Age,它会告诉你你的身体年龄,而我们当时并不知道如何创建长寿评分。
We recently launched HealthSpan with WHOOP Age, which tells you how old you are and we didn't know how to create a longevity score.
我们最近推出了血压监测,而我们当时并不知道如何做血压监测。
And we recently launched blood pressure monitoring and we didn't know how to do blood pressure monitoring.
血压监测是怎么工作的?
How does the blood pressure monitoring work?
因为我一听到血压,就想到那个袖带。
Because when I hear blood pressure, I imagine The cuff.
就是那个袖套和膨胀的过程。
The sleeve and the expansion.
我们创造了一种体验,只需一次袖带校准,就能每天早晨准确测量你的血压。
We create an experience where with one cuff calibration, we're able to accurately measure your blood pressure every morning.
我们是以估算的方式来做,基于多种因素进行估算。
And we do it as an estimate and estimates based on a variety of factors.
我们用了强化学习来让这个指标变得非常准确。
We've done reinforcement learning to make the metric super accurate.
但我提这些例子,是因为回答你三年前、四年前的问题,当我们开始踏上创造现在应用里这些功能的旅程时,是的。
But I bring these examples up because to your question three years ago, four years ago when we embarked on the journey of creating the things that are now in the app Yeah.
我们当时有些功能并不知道怎么做。
We didn't know how to do some of them.
比如,我们想做,但它们确实很大胆、很难。
Like, we wanted to do them, but they were pretty audacious and hard.
所以我们和优秀的研究人员合作,收集了大量数据,还组建了监管团队,我们变得越来越专业了。
And so we partnered with great researchers, we did a ton of data collection, we, you know, built out a regulatory team, we just got more sophisticated.
说到有创和无创的检测方式,你提到了血液检测。
And on the invasive versus noninvasive side of things, you mentioned the blood tests.
现在有些指标必须通过血液来检测,比如血糖。我知道随着时间推移,人们正在努力让血糖监测变得越来越无创。
There are some measures today that must be done through blood like blood sugar, which I know is something that people are trying to make less and less invasive as time progresses with the blood sugar monitors.
连续血糖监测仪?
Continuous glucose monitor?
对。
Exactly.
CGM?
CGM?
是的。
Yes.
就是那些。
Those ones.
抱歉。
Sorry.
我不太懂这些术语。
I don't know the terms.
但是CGM,有没有技术能实现无创血糖监测,或者至少能估算一下?
But the CGMs, are there technologies that allow for a noninvasive glucose monitor or at least assumption?
嗯,我想说的是,这项技术我们正在密切关注。
Well, I'll say this that this is a technology that we're looking at very closely.
所以我刚才才问,因为我觉得这肯定是你们下一步要做的事。
That's why I asked that because I just assumed that that's your next thing.
肯定是。
It has to be.
这跟你们的方向太契合了。
It's just so in line with with you guys.
它符合那种难度很大的特点。
It fits the profile of being very hard.
以前没人做过。
Hasn't been done before.
我很期待在WHOOP上测我的血糖。
I'm excited to measure my glucose on WHOOP.
我毫不怀疑你们一两年或三年内能搞定。
I have no doubt you'll figure it out in a year or three
年。
years.
不保证。
No promises.
那你觉得这将来会怎么发展?
So where do you see this going?
我觉得最终WHOOP会像是医生办公室的延伸,所有健康数据都汇集在一个平台上。
I think ultimately WHOOP is going to feel like a continuation of the doctor's office where you're going to have all of this health data under one umbrella.
所以现在它是24小时全天候的生理监测。
So today it's the 20 fourseven physiology.
我们现在正在加入高级实验室检测。
We're now adding advanced labs.
也就是血液检测。
So that's blood tests.
很快你就能上传过去的病历、核磁共振扫描、基因数据,所有健康数据都集中在一个平台上。
Soon you're gonna be able to upload past medical records, MRI scans, genetics, all sorts of health data under one umbrella.
而在后台,基于你数据的AI会给你提供各种深度的个人洞察。
And in the background, the AI that sits on top of your data will be able to tell you all sorts of deep insights about you.
它还能在出现异常时提醒你。
And it'll also be able to alert you when things go wrong.
除此之外,有时候WHOOP还会把你转接给医生。
And in addition to that, there's gonna be moments where WHOOP will actually hand you off to a doctor.
那会是一种非常强大的体验。
And that's a pretty powerful experience.
所以从某种程度上说,这项技术会逐渐融入你目前所认知的医疗保健体系中。
And so in a way, it's gonna this technology is gonna blur into what you think of the health care system today.
一个明显的体现就是,每年去看医生的体检会消失。
One obvious way that this will manifest is that the annual checkup with a doctor will go away.
人们不再需要年度体检,因为每天戴着WHOOP,就等于每天都在做年度体检。
People won't do annual checkups in part because every day they're wearing a WHOOP will be an annual checkup.
每天都是。
The daily.
而且它会……
And it'll...
当你有了这个,你就会意识到那种体验有多过时。
When you have that, you'll realize how antiquated that experience was.
我去过医生办公室。
I went to a doctor's office.
他们把那个东西夹在我手指上。
They stuck this thing on my finger.
他们量了血压。
They took a blood pressure reading.
他们对数据没有任何背景了解。
They didn't have any context about the data.
他们问了我一堆随机的问题。
They asked me a bunch of random questions.
我填的表格最后都丢在档案里了。
I was filling out paperwork that got lost in a file.
我从来没见过我的检查结果。
I never saw my results.
这体验就像四十年前的老古董一样。
Like it's just it's it's like an experience that's 40 years old.
有了科技,这应该是一种全天候的体验。
And and with technology, it should be a twenty four seven experience.
你应该在问题即将发生之前去看医生,而不是随便挑个星期三去。对。
And you should go see a doctor right before something's about to happen, not on some random Wednesday Yeah.
你知道,年中某个时候。
You know, middle of the year.
所以,我觉得这最明显的一个体现就是,你以后不用再做年度体检了。
So that's like one very obvious way that I picture this manifesting is, you're not gonna have annual checkups.
你刚才简单提到了医学意义上的预防的重要性。
You briefly mentioned the power of prevention in a medical sense.
我觉得,在医学上,预防坏事发生肯定比解决大多数问题要容易得多。
And I assume that preventing bad things from happening medically is a lot easier than solving most of them.
而且相关的成本也要低很多。
And the costs involved are also a lot lower.
这就让我想到,那些在医疗体系上投入很多、给公民提供优质医疗服务的政府,很可能也能从预防中省下不少钱,而且如果所有公民都戴上WHOOP,他们也能省下很多。
Which brings up the thought governments that spend a lot on their health care systems and that offer great health care systems to their citizens would likely save a lot from prevention as well and could save a lot from having all their citizens wear a WHOOP.
我喜欢你的这个思路。
I like where you're going with this.
我……
I...
你看。
Look.
我确实认为这项技术最终会被补贴,无论是政府、保险公司还是雇主来补贴。
I do think it's inevitable that this technology will be subsidized, whether it's by governments or insurance companies or employers.
不管怎样,让人们更健康都能省钱。
One way or another, having human beings be healthier saves money.
而且顺便说一句,这对人类也大有好处。
And by the way, is great for humanity.
所以这个等式会自己运转起来。
So that equation will play itself out.
我觉得不幸的是,会有很多反作用力,它们靠人们生病来赚钱。
I think unfortunately there'll be a lot of counter forces that make money from people being sick.
医疗行业阴暗的一面就是,很多钱是从慢性病患者身上赚的,因为慢性病会持续带来收入。
That's kind of the dark side of the healthcare industry is there's a lot of money that's being made from people who have chronic diseases because chronic diseases keep paying.
对。
Yep.
但预防保健无疑是医疗系统的未来。
But preventative care is unquestionably the future of the healthcare system.
我觉得可穿戴技术和WHOOP在这方面会发挥很大作用。
And wearable technology and WHOOP, I think, play a big role in that.
有没有健康保险公司像车险那样,通过在你车里装个追踪器来降低月费?
Have any health insurers gone down this path similar to car insurers that you get a cheaper monthly payment by having a tracker in your car?
现在还早,但我觉得你很快会听到他们这么做的消息。
It's very early, but I think you can expect to hear that they'll do it soon.
不爱了,想念了。
Unlove and miss.
好的。
Okay.
在这个播客里,我们总是会玩一个叫“垃圾桶”对“棒极了”的游戏。
On this on this podcast, we always play a game of La Poubelle versus Fantastique.
“La Poubelle”在法语里意思是“垃圾桶”。
La Poubelle in French means to the trash.
就是你想改变、想摆脱、希望不是现在这样的事物。
Things you wanna change, get rid of, and wish they weren't the way they are.
这是我在网上视频里经常聊到的一个话题。
Something I talk about a lot in my videos online.
而“Fantastique”指的是那些很棒、我们想庆祝并且希望看到更多的事情。
And Fantastique are things that are fantastic that we celebrate and wish we could see more of.
在你周围的世界里,有没有几件事你觉得是障碍,或者就是你不喜欢的,想扔进垃圾桶、希望它们不存在;又有哪些事是你想庆祝、希望看到更多的,觉得是“Fantastique”的?
Are there a couple of things in the world that surrounds you that you see to be as hurdles possibly or just things you don't like, that you'd like to throw a la Poubelle and wish they weren't there and things you'd wanna celebrate and see more of that you deem to be Fantastique?
嗯,我觉得我们推广技术的速度,以及让更多人戴上WHOOP,我希望这个速度能加快。
Well, I think the rate at which we can scale our technology and have more people on the planet wearing WHOOP, you know, that I would love to see be accelerated.
我觉得那会很棒。
I think that would be fantastic.
我也这么觉得。
I think so too.
我也这么认为。
Think so too.
然后我想,同样地,阻碍这些的障碍。
And then I guess along the same lines, barriers to that.
全球各地的监管挑战、国际扩张、运营等等,这些都是增长的阻力。
Challenges with regulations around the world, growing internationally, operations, all these things are inertia to growth.
幸运的是,我们已经克服了很多。
And fortunately, we've overcome a lot of them.
而且业务正以前所未有的速度增长。
And the business is growing as fast as it ever has.
但我确实认为,我们能教育更多人了解我们的技术,让更多人佩戴WHOOP,就能让人类更健康。
But I do think that the more people we can educate about our technology and the more people we can have wearing WHOOP, the healthier we can make humanity.
你觉得WHOOP是会取代现有的医疗体系,还是作为补充?你之前提到过,这个体系确实
Do you see WHOOP replacing or complementing the existing health care system that you shared definitely
还有改进的空间。
has some improving to do?
我觉得两者都有。
I think aspects of both.
我认为它会补充那些希望看到变革的医生、雇主和保险提供者。
I think it'll complement the doctors and the employers and the insurance providers who want to see change.
我觉得有句名言说得好,AI不会取代医生,但会用AI的医生会取代不会用的医生。
I think there's a great quote that AI won't replace doctors, but doctors who use AI will replace doctors.
我觉得WHOOP也有类似的情况,就是那些拥抱科技的人会受益。
And I think there's an element of that with WHOOP, where it's like the people who embrace technology are gonna benefit.
而那些不拥抱科技的人会被淘汰。
And the people who don't embrace technology are gonna get disrupted.
我喜欢这个说法。
I love that.
太喜欢了。
Love it.
我从没听过这么精辟的表达。
I've never heard that put so eloquently.
我以后要开始用这句话。
I'm gonna start using that.
我觉得这适用于每个行业,是的。
I think it's applicable to every industry Yeah.
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