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现在赚一百万美金是不是比以往任何时候都容易？
Is it easier than ever to make a million dollars right now?
竞技场的大门敞开着。
The arena doors are wide open.
前方冷遇，宝贝。
Cold steam ahead, baby.
如果你们不知道，我和格雷格有一家叫Bloom的保健品公司。
If you guys don't know, Greg and I have a supplement company named Bloom.
你一天最多赚过多少？
What's most you've made in a single day?
我有过九位数的日子。
I've had 9 figure days.
那你怎么处理那一亿多美元？
So what did you do with a $100,000,000 plus?
我们在科罗拉多州阿斯彭买了一栋房子，超过两千万美元。
We bought a house in Aspen, Colorado that was over $20,000,000.
如果现在有人正在听这个，想过上和你类似的生活，你会对他说什么？
If someone's listening to this right now and they wanna live a life similar to the life that you live, what would you tell
对这个人说？
to this person?
我选择的是追求的生活。
I am choosing a life of pursuit.
我不是选择赚到一亿美元然后拔掉所有插头，每天躺平。
I am not choosing I'm going to make a $100,000,000 and then unplug everything and lay on a every day.
为什么有些人觉得这是苦差事？
Why do some people feel like it's a grind?
老兄，想象一下我们不得不在那种荧光灯下，在这么小的一个隔间里工作。
Dude, imagine if we had to go work under, like, fluorescent lights in a tiny cubicle this big.
那才是苦差事。
That's the grind.
那太糟糕了。
That sucks.
今天就把Bloom卖掉，拿30亿美元
Sell Bloom for $3,000,000,000 today
还是让它继续发展？
or let it ride?
格雷格
Greg
拉夫，非常感谢你来参加《冰咖啡时间》这个节目。
Lave, thank you so much for coming on TheIced Coffee Hour.
我非常高兴能来到这里。
I am so excited to be here.
我现在超级兴奋，简直像个粉丝一样在这个地方到处走动。
I'm I'm fangirling, walking around this place right now.
非常感谢。
Thank you so much.
所以我很想知道。
So I'm curious.
现在赚一百万是不是比以往任何时候都容易？
Is it easier than ever to make a million dollars right now?
哦，老兄。
Oh, dude.
竞技场的大门已经敞开了。
The the the arena doors are wide open.
就像，机会已经被民主化了。
Like, the the opportunities have been democratized.
我才不管你的处境如何。
I don't give a what your circumstances are.
如果有关系的话，似乎你的处境越艰难，在2026年你的上升空间就越大。
If anything, it seems like there's a direct relationship to your circumstances means you have a bigger upside in 2026.
但是，考虑到电子商务上发生的一切，以及这些传统品牌和公司比以往任何时候都更需要这些新的年轻创业者，他们需要我们。
But between everything happening on ecommerce and the way that these legacy brands and corporations need these new young entrepreneurs more than ever, they need us.
我们也需要他们。
We need them.
消费者比以往任何时候都更渴望看到新产品出现在货架上。
The consumer is asking for new products on the shelves more than ever.
他们对那些无聊的老牌品牌感到厌倦，这些品牌甚至都不满足他们的需求。
They're sick of these boring legacy brands that are not even catering to their needs.
所以，是的，毫无疑问，现在比以往任何时候都更容易赚到一百万。
And so, yes, it is easier than ever to make a million dollars without a doubt.
那是什么阻碍了人们呢？
So what's holding people back?
我认为，阻碍人们前进的，很遗憾，是上一代人的谎言。
I think a lot of what's holding people back is, unfortunately the lies from the last generation.
我觉得世界在过去二十年里变化太大了，而我们还在遵循父母那代人告诉我们的东西，他们那时候会说，在同一份职业上坚持三十年。
I think the world has changed so much in the last twenty years, and we are still operating from things that our parents told us from their generation where they were like, stay in the same career for thirty years.
在同一家公司待上三四十年。
Stay in the same stay the same the same corporation for thirty, forty years.
但问题是，那套做法已经不管用了。
And it's like, that's that's no longer the playbook.
现在已经不是那种追求401k，然后等到70岁退休享受生活的时候了。
It's not about like chasing this four zero one k and then like riding off into the sunset when you're 70 years old anymore.
现在你可以在三十岁之前就过上富足、充实的生活，这在上一代是不可能做到的。
It's like you could have a prosper, fulfilling life by the time you enter your thirties, which was not possible for their generation.
所以我觉得，阻碍人们前进的，很大程度上是那些误解，就是上一代告诉我们的那些所谓的规则。
So I think a lot of what's holding people back is just this misconception of what's actually these these rules that the last generation told us exist.
所以如果他们
So if they
知道这一点，那下一步是什么？
know that, then what's the next step?
下一步绝对是行动。
The step is absolutely action.
我觉得很多人看我的视频，可能会以为我在告诉他们要创业、要建立自己的公司。
And I think that that a lot of people probably watch my videos and assume that I'm telling them to go after entrepreneurship and founding their own business.
但实际上我并不认为那是唯一的途径。
I actually don't think that that's necessarily in any way the only case.
比如，有蓝领百万富翁，他们根本不是创始人。
Like, there's blue millionaires, right, who are not founders whatsoever.
还有那些在Bloom成立几年后才加入的人，也能赚到八位数。
There's people who are 8 figure people who joined Bloom years into Bloom.
所以，我认为有适合创业者的世界，也有适合其他类型人的世界，而且有很多不同的方式可以根据你的技能来裁剪这块布料。
And so, I think there's a world for entrepreneurs, there's a world for entrepreneurs, And there's so many different ways to cut that cloth for what your skill set is.
社交媒体只是消除了这些小众机会的边界，这些机会以前因为邮政编码这样的地理限制而显得小众。
Social media has just removed the borders from all of these niche opportunities that used to be niche because of geographic constraints of like a zip code.
现在你可以在社交媒体上谈论它，你可以找到大量对你想提供的东西有需求的人群。
Now you can talk about it on social media, and you can find massive communities of people that have demand for what you're willing to provide.
说到Bloom，我们是怎么知道你的，这个故事简直不可思议。
Speaking of Bloom, the story of how we know about you is pretty insane.
而且我们也必须声明，这不是赞助内容。
And we also must disclose, this is not sponsored.
不是的。
Nope.
所以格雷厄姆最担心的是，真的不想让大家觉得这是赞助。
And so Graham's biggest fear is like, really don't want people to think this is sponsored.
他没有付钱给我们。对我们来说这太疯狂了，因为这是你的公司。
He is not paying us to This be is crazy for us because this is your company.
你每天卖一百万罐这个，是吗？
You sell a million cans of this per day, and k?
再多两个？
Two more?
两个。
Two.
两百万。
2,000,000.
天哪。
Oh my
什么……
What...
这是最近才变的吗？
Did that change recently?
哥们，我们每天都看数字，真的很难预测2027年会是什么样，因为连稳定都谈不上。
Dude, it's it's every day we check the numbers, and it's it's really tough because we're trying to make projections of, like, what '27 will look like, and there's no way to know because, like, even consistent.
增长还在持续加速。
The growth is continuing to scale up.
所以就是……
So it's just...
就像野火一样蔓延。
It's a wildfire.
你们有没有一个追踪器，能看到每一罐……
Do you have a tracker where you see, like, every canned...
真的吗？
Do you really?
能做到吗？
Can that?
我能看看吗
Can I see
这个在镜头前，很快就好？
this on the camera really quick?
我先关掉飞行模式。
I'll go off airplane mode.
这是你
Is this the
早上醒来第一件事要检查的吗？
first thing you check when you wake up?
不是。
No.
但大概有七年时间，我每天醒来都会检查各个渠道的销售额，查看各个渠道的粉丝数，我……
But there was probably seven years of my life where every day I woke up and I checked the sales in every channel, I checked the followers on every channel, I...
然后我会截图，看看三小时后变化了多少。
You know, and then I would, like, screenshot and see how much it changed three hours later.
说实话，我以前特别痴迷于追踪数据。
Like, I used to be obsessed with tracking.
现在肯定没有以前那么痴迷了。
Now, am definitely not nearly as obsessed as I used to be.
但现在有5.75亿，而且是在两年半内达到的。
But 575,000,000 right now, and that's in two and a half.
我们是2024年7月推出的。
We launched in July 2024.
这个数字有多准确？
How accurate is this?
我们每周都会确保它完美无误。
We make sure it's perfect every week.
所以有时候会差个几百万，然后我们每周会重置一次，把数字调回它应有的值。
So sometimes it gets a couple million off, and then we reset the number to what it's supposed to be once a week.
明白。
Check.
所以已经卖出超过五亿罐了。
So over half a billion cans sold.
我们肯定会在十月底前达到六亿罐。
We'll hit 600,000,000, like, definitely by the end of October.
所以从我们的角度来看，基本上，当我们刚拿到这个仓库时，厨房里什么都没有，我们就把助理派了出去。
So from our perspective, basically, we had just sent our assistant out when we first got this warehouse, and we had a completely unstucked kitchen.
我们当时就说，去Costco，买一堆东西回来。
Were like, go to Costco, grab a bunch of stuff.
她回来时带回了这些。
She comes back with these.
我喝了一些。
And I drink some of them.
我并不是特别狂热的能量饮料爱好者，但我熟悉几个品牌。
And I'm not like a super big energy drink aficionado, but I'm familiar with a few of the brands.
我被它震撼到了。
I was blown away by it.
不是说我想吹捧你的评论什么的。
And not that I just wanna like shill your comment or anything.
这确实是个很棒的产品。
It is truly a great product.
我很喜欢，而且我跟她说，这些你重新进货的东西不要了。
I loved it, and I told her no to these things that you restocked.
这些要，尤其是Bloom。
Yes to these, especially Bloom.
就继续进货吧。
Like, continue restocking it.
然后我发现你制作YouTube视频。
And then I found out that you make YouTube videos.
这太有意思了。
Which is so fascinating.
而且那
And that's
顺便说一下，我就是这样找到你的，Bloom。
how I found you separate, by the way, Bloom.
那太棒了。
That's awesome.
你看到很多人是先当YouTuber，然后才创建产品，但在这种情况下，你实际上是先创建了产品，经营着公司，非常成功，然后才开始做YouTube。
You see a lot of people that actually start out as a YouTuber, and then they create the product, but in this case, you actually had created the product, you're running the company, you're massively successful, and then you pursue YouTube.
人们说，富有但不出名比富有且出名要好。
People claim it's better to be rich and unknown than rich and known.
我很好奇，你
I'm curious, have
觉得是这样吗？
you found this to be the case?
我觉得，我觉得这些人们常说的话并不是放之四海皆准的。
You know, I think I think that there's not a one size fits all for all of these sayings that people say.
我喜欢被人知道。
I like being known.
而且我，我，我……
And I I I...
我整个职业生涯都是在镜头后面，帮我妻子积累粉丝。
My whole career was on the other side of the camera, helping my wife build her following.
我和我妻子在2019年共同创立了这家公司。
My wife and I co founded this company in 2019.
这款饮料是2024年7月推出的，但这并不是那种两年就一夜爆红的成功。
So this beverage launched in July 2024, but it's not some like two year overnight success.
我和我妻子从2017年开始在大学宿舍里一起努力。
My wife and I started working out of the dorm room in college together in 2017.
所以这真的是一个长达十一年的“一夜成功”。
So this is really an eleven year overnight success.
我当时对新一代人感到非常不适，因为他们对人生方向感到困惑。
And I was just like having so much intrinsic discomfort with like what the new generation was experiencing in terms of like confusion of where they should take their life.
我就想，不如我在后院坐下来，开始录制一些我二十多岁时学到的经验教训。
I was like, let me just sit down in my backyard and start filming some of the lessons that I learned in my twenties.
现在我已经进入三十多岁了。
And then now I'm entering my thirties.
如果早点知道这些经验，我现在在职业生涯中会走得更远。
If I knew these lessons earlier, I'd be further ahead than I am now a decade into my career.
这样你就不必通过艰难的方式去学习它们了。
And then you don't need to learn them the hard way.
这些视频开始有点火起来了。
And these videos started to kind of pop off.
我对这些视频的观看次数、反响以及收到的正面评论感到非常满意。
I'm I'm really happy with the views and the reception and the and the positive comments that I'm getting based off of them.
所以我一直在加倍努力。
So I've just been doubling down on that.
但我喜欢人们来找我，也喜欢人们开始知道我的名字。
But I I like people coming up to me, and I like kind of people starting to know my name.
而且我觉得地位真的很酷。
And I think status is really cool.
我不知道这是不是因为我缺乏安全感，需要满足一下自尊心。
And I don't know if that's because I'm insecure and I need my ego to be juiced up a bit.
但是，我觉得我经历过默默无闻的有钱生活。
But like, I think I have experienced wealth being unknown.
而且我觉得，有钱再加上点名气，会让钱带来的乐趣成倍增加。
And I think having wealth with some status exponentially makes that wealth more fun.
但是名气可能会大到让你没法去商店，到处都有人认出你。
But the status could get to a place where you can't go to a store, where you get recognized everywhere.
对生意来说，倒不至于到那一步。
For business, it doesn't quite get that.
凯文·奥利里去
I mean, Kevin O'Leary might, you know, have some trouble going to
当地的沃尔玛可能会有点麻烦。
the local Walmart.
也许有一天我也得停下脚步。
Maybe one day I'll have to stop.
我不知道。
I don't know.
我还远没到那个程度。
I'm not even close to there yet.
比如，如果我白天出门，一天会被认出几次。
Like, I get recognized, you know, a couple times a day if I'm having a day out and about.
而且，总是以一种非常尊重的方式。
And like, it it's always in a very respectful manner.
但可以想象，这可能会失控。
But I can imagine it can get out of control.
你提到了不安全感。
You mentioned insecurity.
我很好奇，那真的是你的一个实际动力吗？
I'm curious, is that like an actual motivating factor for you?
你有没有注意到，其他成功的创业者也需要某种他们觉得自己缺乏的东西，来激励自己努力拼搏？
And have you noticed that across other successful entrepreneurs that they needed to have some sort of like thing that they felt like they were lacking in order to motivate themselves to push hard?
这挺有意思的。
It's funny.
很多人见到非常成功的商业企业家时，会期待见到一个普通人。
Like, a lot of people will meet a very successful business entrepreneur and expect to meet a normal person.
然后当他们发现对方有点不对劲时，会感到惊讶。
And then they're surprised when, you know, they're a little they're a little tweaked out.
他们有点不正常。
They're a little messed up.
他们说话时带点怒气。
They, you know, have a little bit of a anger behind their voice.
然后就像，对。
And it's like, yeah.
他们确实做出了非凡的成就。
They did something exceptional.
你还指望他们正常吗？
Did you expect them to be normal?
就像你……
Like, you...
每个在创造巨大价值或非凡成就的人，脑子里通常都有点不太对劲的地方。
Everyone everyone who is building something of great value or building something exceptional, there's there's normally something a little funky going on in the background inside their head.
我肯定也有点这样。
I definitely have some of that.
我从小在……
I grew up in an...
在纽约韦斯特切斯特的一个社区长大，那里就是学术、学术、学术。
In in in a society, in a in a neighborhood in Westchester, New York where it was academia, academia, academia.
我有ADHD，严重到连几句话都读不连贯。
I had ADHD to the point where I couldn't even read a couple sentences straight.
大学毕业时GPA只有2.4。
Graduated college with a 2.4 GPA.
所以基本上，整个镇上和我一起长大的人，因为我没考上名校，就经常让我——也让我父母——觉得我挺失败的。
And so basically, the entire town I grew up with, because I wasn't going to an incredible university, made me and I think made my parents feel like as a result on a regular basis.
而且，确实，我肩上肯定有个包袱，我得……
And, yeah, there was definitely a chip that I had to...
肩上扛着包袱，口袋里装着包袱，这些包袱最初点燃了我对创业的兴趣，因为我想证明他们是错的。
Chips in your shoulders, put chips in your pockets that that that fueled the initial start of my interest in entrepreneurship because I wanted to prove them wrong.
现在，那个包袱已经没了。
Now, that's gone.
谢天谢地。
Thank God.
但是，是的，我确实认为大多数创业者一开始都背负着这样的包袱。
But, yes, I do think most entrepreneurs start with that chip on their shoulder.
那么，你现在对观众怎么说呢？他们觉得，嘿，我觉得我是个普通人。
So then what do you tell the viewer right now that feels like, hey, I feel like I'm a normal person.
我不觉得我肩上有什么包袱。
I don't think that there's any chip on my shoulder.
我觉得我没什么特别的，或者不觉得自己是个怪人。
I think I'm exceptional or extraordinary or like a weird person.
但我想要非凡的成果。
But I want extraordinary results.
那你会
What would
怎么跟那个人说？
you tell that person?
如果你只是想要更好的东西，那本身就不普通。
If you just want greater things, like, that in itself is not normal.
就是说，你心里有个空洞需要填补，我觉得你应该拥抱这一点。
Like, you you you you you have this this this void that you need to fill, and I think embrace that.
我觉得很多人……
I think that a lot of...
再说回上一代人，他们会让你因为想要更多而感到内疚。
Again, talking about the last generation, they made you feel guilty for wanting more.
他们会说，你难道不感激你现在拥有的吗？
They'd be like, are you not are you not grateful for what you have now?
而且我觉得，如果你没有利用今天的机会去为社会创造价值，那才是不知感恩，因为这会给你带来财务自由和满足感。
And it's like, I actually think that you're ungrateful if you're not taking advantage of the opportunity to create value for society today, which rewards you with, you know, fiscal freedom and fulfillment.
我坚信，想要更多是件好事，尤其是年轻的时候。
I'm a big believer of like wanting more is a good thing, especially when you're young.
而且如果你想要更多，通常意味着你刚刚实现了一个之前的目标。
And if you want more, it normally means like you just actually hit a previous goal.
这就是我们作为充满睾丸激素的年轻人，尤其是男性，应该有的感觉。
Like, that's just like what we're supposed to feel like as young testosterone filled, especially men.
我们就应该想要更多。
Like, we we should want more.
我讨厌别人告诉我们这样不对。
And I hate when people tell us that that's not okay.
你知道吗，最疯狂的是什么？
You know what's crazy?
你的视频让我超级兴奋。
Your videos get me so amped up.
比如，我今天早上六点就醒了，这比我平时醒得早多了。
Like, I woke up this morning at 6AM, which is way earlier than I usually wake up.
我做的第一件事，就是在听任何播客之前，通常会先放上那位嘉宾，然后听他们说。
And the first thing I do before listening to any podcast, I usually put on the guest and I listen to them.
不错。
Cool.
醒来后一放你的视频，就让我对这一天感到特别兴奋。
And waking up and then putting on your video just got me so excited for the day.
就像，今天是全新的一天。
Like, today's a brand new day.
我们上场了。
We got in the arena.
我们做这个做那个。
We do this and that.
这真的让我很兴奋。
And it just gets me amped up.
你怎么总是这么兴奋？
How are you always so, like, hyper?
其实并不总是这样。
It it wasn't always that way.
比如，确实有那么几年，我称之为篇章，在Bloom以及之前我们做的那些业务里，那时候毫无动力，因为什么都不顺利，真的，我早上起来的时候。
Like, there was definitely years, I'll call them chapters, of Bloom and the businesses we had previous to Bloom where there was no motivation because nothing was working correctly, and it was truly, like, I would get up.
我我我发现早起这个能力还没解锁。
I I I figured out getting up early wasn't unlocked.
比如，有段时间我起不来，我的整个日常安排肯定需要调整。
Like, there was times where I wasn't getting up early, and my whole routine had to be audited for sure.
但是，就像，我只有自己在为自己鼓掌。
But, like, I I was the only one clapping for myself.
我早上得把自己从床上拖起来，去做那些更难的事情，不让我的心情决定我那天要做什么，也不让我的情绪左右我那天要做什么。
I had to drag myself out of bed in the morning and go try to do these harder things and not let my mood dictate what I was going to do that day or let my emotions dictate what I was going to do that day.
所以我想，一旦你……
So I think once you...
但一旦我开始尝到胜利的甜头，那种感觉就像吃了无限续航的能量药丸一样。
But once I started to have some winning, that's when it really becomes like this limitless energy pill.
我相信你们肯定也会沉迷于这种因病毒式传播的视频和随之而来的品牌合作所带来的成就感。
I mean, I'm sure you guys get addicted to this feeling of these these viral videos and the brand deals that are coming in as a result.
一旦你获得了一点初始的势头，抛开金钱不谈，光是这种赢的感觉，就是世界上最让人上瘾、最棒的感觉。
Once you get a little bit of that initial momentum, dollar signs aside, like, just this feeling of winning, it's like, it's the most addicting and best feeling in the world.
而且通常最后还会伴随着相应的金钱回报，对。
And it happens to generally come with, yeah, this this this this monetary reward at the end of it.
不过我觉得，我们好像都上瘾了，总是去追逐更大的目标，还让终点线不断往后移。
But let's say, I think we're all just addicted to, like, going after bigger and bigger goals and allowing the finish line to move.
一旦你开始着手……
And once you start attack...
去攻克那些终点线，这种感觉真的……
Tackling some of those finish lines, that's just...
没有比这更好的了。
There's nothing better.
没有什么比这更棒的了。
There's nothing better.
这就是我每天的动力所在。
That's what I think motivates me every day.
所以现在我开始真正在实现这些目标上不断积累，感觉就像，我也说不清。
So now that I'm starting to like really compound on hitting some of these goals that I'm going after, it's like, I don't know.
我就是上瘾了。
I'm just addicted to it.
太有趣了。
It's so fun.
你单日最高收入是多少？
What's the most you've made in a single day?
Bloom，从收入角度来说？
Bloom, like in revenue wise?
两者都算。
Both.
好的。
Okay.
你个人和Bloom都算上。
Both you personally and Bloom.
我有过九位数的日子。
I've had 9 figure days.
个人来说，我不止一次有过。
Personally, I've had I've had more than one.
而且我还有过……
And I've had...
Bloom肯定也有过……
And Bloom has definitely had...
现在不像以前那样波动大了。
It's not as volatile as it used to be.
比如，现在作为一家企业，它更稳定了。
Like, it's more consistent now as a business.
以前，比如黑色星期五，会是那种特别疯狂破纪录的一天。
It used to be, like, Black Friday would be this outrageous record day.
但现在，基本上每天，Bloom 都能做到几百万美元。
But now, like, every day, Bloom is doing a couple million dollars.
那九位数的日子是什么意思？
So what does it mean to have a 9 figure day?
就是十亿美元。
It means a 100,000,000.
所以你一天就赚了一亿美元？
So you made a $100,000,000 in one day?
但那是通过企业价值交易，卖掉公司的一部分才实现的。
But that's because of, you know, an enterprise value transaction where you sell a piece of the business.
所以那并不是因为我……
So that wasn't because I, you know, did...
我卖掉了一部分 Bloom。
I sold a piece of Bloom.
我和我妻子卖掉了一部分Bloom，而且我们是用现金交易的。
My wife and I sold a piece of Bloom, and we we sold it for cash.
那当你的银行账户里出现九位数的时候，那是什么感觉？
And what does that look like when you get 9 figures in a bank account?
是不是有一天突然就出现了？
Does it just show up one day?
就是一笔……
It's one...
大概是在二十四小时内收到了四笔电汇……
It was like four wire transfers in a in a twenty four hour...
那之前和之后，银行账户的余额分别是多少？
So, what was the bank account value before that and then after that?
我为此开了一个新的银行账户。
I made a new bank account for it.
所以，这笔钱没有直接进入你的大学支票账户？
So, it It didn't just go into your college checking account?
所以，哥们，你这么说挺有意思的，因为我和Mario刚开始在Instagram上卖booty bands的时候，我们……
So, dude, it's funny you say that because when Mario and I first started selling, like, booty bands on Instagram, we...
我当时用的是TD Bank的学生账户，因为那时候我还在上大学。
I was using a TD Bank student account because I was in college.
每天我都会让PayPal把钱转到那个TD学生银行账户里。
And every day, I would tell the PayPal to move money over to the TD student bank account.
我对做生意一窍不通。
I knew nothing about business.
我对钱也一窍不通。
I knew nothing about money.
我连……
I knew...
我连什么是企业价值都不知道。
I didn't know what enterprise value was.
我每天都会去TD Bank，把所有现金都取出来。
I would go to the TD Bank every day and withdraw all of the cash.
所以我当时不知道应该把钱留在账户里。
So I didn't know like that I should keep it in there.
所以每天我都会取出几百美元，放进我们车里的手套箱。
And so every day I would withdraw a couple $100 and put it into our car glove box.
然后有一天，TD银行问我们，你们是不是在做交易？
And then one day TD Bank was like, are you like a dealer?
你们用这个学生账户在干什么？
Like, are doing with this student bank account?
为什么你们每天都来取走所有现金？
Why are you stopping by every day and taking all of this cash?
然后他们就把我们赶出了TD银行。
And then they kicked us out of TD Bank.
所以后来我和Mari就想，好吧，我们应该去成立一个有限责任公司，然后在Chase银行开一个商业账户。
And so then, Mari and I were like, okay, we should go start one of these LLCs and get a business bank account at Chase Bank.
于是我们坐在Chase银行里，说我们想开一个商业账户。
And so we sit down at Chase Bank and we're like, we would like to open up a business bank account.
然后他们就说，我们走完了所有的手续什么的。
And they were like, you know, we go through all the paperwork and everything.
然后我们就问，你们有没有想往这个账户里存的钱？
So we're like, do you have like any money you wanna put in this account?
然后Mario就把大概40美元现金放在柜台上了，那是我从TD Bank提出来的所有现金。
And Mario just puts like $40 on the on the counter and Chase Bank and cash of like, you know, which is all the cash that I've been taking out of TD Bank.
那就是我们开的第一个商业银行账户。
And that was that was the the first business bank account that we made.
那个公司叫Mari Fitness。
And that business was called Mari Fitness.
不过，那大概就是我们银行账户的起源吧。
But yeah, that was that was like the genesis of our bank accounts, I guess.
那你们用那一亿多美元做了什么？
So what did you do with a $100,000,000 plus?
从一个不知道怎么处理商业银行账户，到要想办法处理一亿美元，这其实挺吓人的。
From not even knowing how to handle a business bank account to trying to figure out what to do with a $100,000,000 is actually terrifying.
在那个时候，
At that point,
一步走错就可能损失惨重。
one wrong move could cost you big time.
所以你得了解自己的选择，想清楚再做决定。
So you wanna understand your options and think things through before making a decision.
现在，显然，你
Now, obviously, you
不需要一亿美元才能明白这个道理。
don't need a $100,000,000 for that to be true.
商业中的很多决定都牵涉到实实在在的钱。
A lot of decisions in business have real money riding on them.
这正是我们一直用合作伙伴Claude来帮我们理清思路的原因。
And that's exactly why we've been using our partner, Claude to help us think things through.
Claude是面向问题解决者的AI。
Claude is the AI for problem solvers.
它是一个能理解你整个工作流程的合作伙伴，与你一起思考，而不是替你思考。
It's the collaborator that understands your entire workflow and thinks with you, not for you.
所以无论你是在深夜调试代码、构建财务模型，还是规划下一个商业举措，Claude 都能拓展你的思维，帮你解决重要的问题。
So whether you're debugging code at midnight, building a financial model, or strategizing your next business move, Claude extends your thinking to tackle the problems that matter.
我们其实就是用Claude来构思这期和Greg一起录制的节目的。
We actually used Claude to help structure this exact episode that we filmed with Greg.
我们提取了每一集《Iced Coffee Hour》的数据，用它来更好地了解你们感兴趣的话题，并基于这些数据构建了节目大纲。
We pulled data from every single icedcoffeehour episode and used it to better understand which topics you guys find interesting and build an outline based off of that.
我们的编辑Michael看起来要疯了，因为他训练了一个模型来剪辑《Iced Coffee Hour》的每一集。
Our editor, Michael, is starting to seem insane because he trained a model to edit the episodes of The Iced Coffee Hour.
真的，我们手动剪辑了七年。
I kid you not, we've manually edited for seven years.
现在Claude承担了95%的工作。
Now Claude is doing 95 of the work.
他把领夹麦克风挂在衬衫上，在仓库里走来走去，对着Claude说话，帮助训练模型，让它更好地剪辑《Iced Coffee Hour》的每一集。
He attached a lav mic to his shirt, and he walks throughout the warehouse and just speaks into his Claude to help train the model on how to better edit the Iced Coffee Hour episodes.
这太离谱了。
It's absurd.
而且我们还用它来
And we use it to
处理发票、合同、财务，甚至剪辑我们的Clips频道。
help with invoicing, contracts, finances, even our Clips channel editing.
所以，如果你的业务中有某件事太耗时，或者你遇到了一个卡住的问题，给Claude提供背景信息，然后一起解决它。
So if something in your business is taking too much time or you've got a problem you're stuck on, give Claude the context and work through it.
对于值得解决的问题，从Claude开始，访问Claude点ai斜杠icedcoffee。
For problems worth solving, get started with Claude at Claude dot a I slash icedcoffee.
那就是claude.ai/icedcoffee，并且看看Claude Pro，它包含今天节目中提到的所有功能的访问权限。
That's claude.ai/icedcoffee, and check out Claude Pro, which includes access to all the features mentioned in today's episode.
Claude.ai/icedcoffee。
Claude.ai/icedcoffee.
那么你用那一亿多美元做了什么？
So what did you do with a $100,000,000 plus?
我做的第一笔大购买绝对是……
The first big purchase that I made was definitely...
我们家一直想要，比如，在科罗拉多州阿斯彭有一个大的第二套房子。
Our family always wanted, like, a a large second home in Aspen, Colorado.
所以我们在科罗拉多州阿斯彭买了一栋房子，价格超过两千万美元。
So we bought a house in Aspen, Colorado that was over $20,000,000.
那栋房子就是……
And so that house is...
现在我们的很多YouTube视频背景里都有它，但那是一座山里的房子。
Which is in the background of a lot of our a lot of our YouTube videos now, but that's like a house in the mountains.
我们可以滑雪。
We can ski.
那个……
The the...
我们现在有了一个儿子，所以我们希望他从小多在户外活动，那里确实成了我们的快乐之地。
We have a son now, and so we want him in the outdoors a lot growing up, and that's become like our happy place for sure.
你怎么知道两千万美元是合适的开销？
How did you know $20,000,000 was the right amount of money to spend?
哦，我在看
Oh, I'm looking
升级了。
at upgrades already.
就像，这
Like, it's
不是开玩笑的。
not Be right serious.
当然，没错。
Like, for sure.
没错。
For sure.
但这也是笔很不错的投资。
But it's been a great investment as well.
有意思的是，这些购买并不是在烧钱。
Like, you know, there's something funny about like, I'm not burning money with these purchases.
就连那些车也是。
Like, even the cars.
比如，人们在网上看到那些车。
Like, people see the cars online.
并不是说我在买……
It's not like I'm buying...
我的福特猛禽显然是在亏钱。
You know, my my Ford Raptor I'm losing money on, obviously.
但是，哥们，我的法拉利、我的SLS，还有我的一些车，我都赚了不少价值。
But, dude, my Ferrari, my SLS, like, a couple of my cars I've I've made significant value on.
我还没卖掉兑现。
I haven't cashed out yet.
但如果你买对了东西，那真的只是你投资组合里的一项资产。
But if you buy the right things, it's really just an asset in your portfolio.
你当时有财务顾问跟你说，嘿，是的。
Did you have a financial advisor that was telling you, hey, Yeah.
我确实有财富
I do have a wealth
因为我在算这笔账。
Because I'm doing the math here.
你赚了100。
You get a 100.
税后大概剩60，然后你把其中三分之一花在了一个第二套房子上，这个房子一年可能只用几个月，最多五个月。
After tax, it's gonna be probably 60, and then you spend a third of that on one consumption purchase of a second home that might get used only a few months to maybe five months of the year.
确实。
Sure.
维护费用很高，我在想，也许我们当时应该在那上面少花点，是的。
A lot of upkeep, and I'm thinking, maybe we should've spent a little less on that Yes.
或者租房子。
Or rented the house.
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所以那个
So the
数字比100还大。而且，老兄，这……这……
number was larger than a 100 in And, you know, dude, it's it's...
你知道，你知道的，再融资和抵押贷款这些。对。
You know you know refinances and mortgages Yeah.
比我懂得多。
More than I do.
你可是房地产专家。
You're a real estate expert.
但我做的是现金再融资。
But I did a cash refinance.
所以我把所有现金都押上了，然后我只付大概2%或3%的利息。
So I I put all of the cash down, and then I'm only paying like 2 or 3%.
然后我把所有钱都收回来了，现在这笔钱在我的投资组合里被投资着。
And I got all of the money back, and that's now in my portfolio getting invested.
你懂我在说什么吧？
You know what I'm talking about?
你大概能比我解释得更好，但这么说吧，我放了……
I mean, you could probably explain that better than but let's say I put...
我真的是用现金付了两千五百万，然后跟银行说，嘿，现在让我拿这个房子贷款。然后现在那笔钱全都在市场上为我工作。
I literally paid 25,000,000 in cash, then told the bank, hey, now let me take a loan against this And then now all of that money is going to work for me in the market.
所以，钱我还是有的。
So, I I still have the money.
只是真的……
It's just really...
真的挺奇怪的。
It's really odd.
就像，我确定这对我来说很正常，我讲的东西，但就是，对。
Like, I'm sure this is like normal to me, what I'm talking about, but like, yeah.
根据我的银行账户，我甚至都没花过
According to my bank account, I haven't even spent
那20万。
the 20.
好的。
Okay.
那你的财务顾问说你当时应该怎么做？
So, what does your financial advisor say you should have done or
他们就是希望你……
They want just you to
他们不喜欢我做了大笔购买之后又改变主意。
don't like when I make large purchases and then change my mind.
那……
That...
那才是他们生气的时候。
That's when they get pissed.
所以就像如果我……
So it's like, you know, if I...
因为这才两三年，他们就……
Because it's only been two or three years and they...
然后我已经在想，是不是要买下一栋房子了。
And I'm like already thinking about like, is the next house?
因为如果我们要更多孩子或者别的什么，我就需要更大的空间。
Because I need something more if we wanna have more kids or whatever it is.
这时候他们就会有点紧张。
That's when they get a little stressed out.
因为对他们来说，这又是更多的文书工作。
Because it's more paperwork for them.
老兄，这工作量很大。
Dude, it's a lot of
而且，你其实不太可能在短短两三年内就真正看到回报。
work, and it's like you're not really actually probably going to to to to to realize upsides in only two or three years.
所以，比如说，我之前想买一架飞机，一架G200喷气机。
So, like, for example, I wanted to buy a plane, and I wanted to buy a g 200 jet.
而且当时……
And it was...
我记得大概是七八百万吧。
I think it was going to be like 7 or 8,000,000.
我跟他们解释了我的用途，考虑到我现在租飞机的频率，听起来还挺合理的。
And I was explaining them what my uses would be, and, you know, it kind of made sense with how much I'm chartering right now.
然后，当然，我还想让飞机是绿色的。
And then, of course, it's like I wanted the plane to be green.
所以，你看，我没法租到一架绿色的飞机。
So, like, I can't charter a green jet.
我想要所有东西都是绿色的。
I want everything green.
然后他们就说了，如果你两三年后想升级到G4，因为家庭情况或者其他什么原因，那我们宁愿你现在先租，而不是现在就买G200。
And and so they were like, well, if you want to upgrade to a g four in two or three years because of just, you know, where the family is going or whatever it may be, we'd rather you just charter right now and not buy the g 200 right now.
你明白我的意思吗？
Do you get what I'm trying to say?
所以，像那些情况就是在劝我慢下来。
So like, those types of scenarios are trying to slow me down on.
我在试着看得更长远一些。
I'm trying to think longer term.
这其实就是他们想让我
That's really what they're trying
明白的。
to get my head around.
你介意花多少钱吗？
Do you care how much money you spend?
因为听起来你好像真的不在乎。
Because it sounds like you really don't.
我不在乎。
I don't.
我一直都有一种，有些人可能会觉得不太健康的那种富足心态。
I I have always had, like, what some would consider a toxic abundance mindset.
我在很多非常成功的创业者身上都看到了这一点。
And I see that in a lot of very successful entrepreneurs.
比如，即使在我职业生涯的早期，如果我想出那个相对吓人的数字，一开始是10万，后来是几百万，我都能搞定。
Like whenever, even in the early days of my career, if I needed to come up with whatever the relative scary number was, at one point, was a 100,000, at one point, was a couple million, I could figure it out.
所以我一直有一种极端的富足心态，就是‘我一定能搞定’。
And so I've always had an extreme abundance mindset of I'll figure this out.
而且说实话，就像……
And and and frankly, like, with the...
每当我不得不背水一战的时候，无论是我们买下圣莫尼卡那栋450万美元的房子，当时我们刚签下……
Whenever I had to put my back up against the wall, whether it was on a purchase, you know, we we bought a $4,500,000 house in Santa Monica when we first signed this...
当Bloom刚开始有点起色的时候。
When Bloom first started to kinda take off.
那是我们买的第一栋房子。
And that was the first home that we bought.
而我当时并没有450万美元。
And I did not have $4,500,000.
但是，买下那栋房子，想办法至少把交易搞定，然后意识到，哦，我得偿还这笔钱，还得继续让Bloom发展，还得维持我们的生活方式。
But, like, buying that house and figuring it out how to at least get the transaction done and then realizing, like, oh, I need to I need to pay this off and still keep up with scaling Bloom and and support our lifestyle.
这比以往任何时候都更激励我去想出一些好的商业点子。
That motivated me more than ever to go come up with some great business ideas.
你觉得这是一种健康的看待方式吗？就是去承担一些巨大的义务作为动力？
Do you think that's a healthy way to look at it to go and, like, take on some huge obligation as motivation?
早期的时候，我确实会因为背水一战的焦虑而失眠。
Early on, it was very much like I would lose sleep over the anxiety around my backup being being up against the wall.
现在不是那样了。
Today, it's not like that.
现在我有储备金了。
Today, I have a nest egg.
所以情况有点不同，比如，我不需要非得想出办法。
So it's a little bit different in terms of, like, I don't, like, need to figure it out.
但是，老兄，我仍然非常愿意全力以赴。
But, dude, I still am super open to going all in.
风险分很多种。
There's different types of risks.
有财务风险，比如我真的是把所有筹码都押上，说白了就是我的银行账户。
There's there's there's financial risks, which would be like, I'm literally moving all of my chips into the table and, like quite literally my bank account.
这种事我干过很多次。
I've done that many times.
但最近一两年没这么干了。
I haven't in the last one or two years.
不过直到29岁，我全情投入的机会超过十几次。
But up until 29 years old, I went all in well over a dozen times on opportunities.
还有一种风险，比如我要举家搬到另一个州去抓住这个机会。
There's also like, I'm going to move my family to another state to take on this opportunity.
所以，Mari和我五年搬了五次家。
So, Mari and I moved five times in five years.
我们从费城搬到纽约，再到科罗拉多的博尔德，又搬回布鲁克林，最后到了洛杉矶。
We moved Philadelphia, New York, Boulder, Colorado, back to Brooklyn, New York, Los Angeles.
现在我们住在德克萨斯州的奥斯汀。
Now we're in Austin, Texas.
我现在有个儿子了。
I have a son now.
那种风险我不愿意承担。
That's not a risk that I'm willing to take.
所以，我不会冒险去连根拔起我的家庭，或者减少花在真正重要的事情上的时间，比如我们的家族，为了……
So, I'm not going to risk uprooting my family or not spending as much time with the things that really matter like my, you know, our family tree, for example, for the...
我错过了五个感恩节。
I missed five Thanksgivings.
我错过了五个圣诞节，因为感恩节后的第二天就是黑色星期五。
I missed five Christmases because the day after Thanksgiving was Black Friday.
圣诞节后的第二天就是新年决心季的开始，我们当时有个健身业务，那是……
The day after Christmas is when resolution season started and we had a fitness business and that was the...
我们有……
We had...
我刚和团队一起过了感恩节，又一起过了圣诞节，因为第二天就是全年收入最高的一天。
I just had Thanksgiving with my team and I had Christmas with my team because the next day was going to be the most high revenue day of the entire year for us.
所以，这些风险我不再愿意全力以赴去承担了。
So those are risks that I'm no longer willing to to to to go all in on.
今年，我会尽量过感恩节。
You know, this year, will try to have Thanksgiving.
我会尽量过圣诞节。
I will try to have Christmas.
但我仍然愿意接受大的风险，比如把筹码都押上。
But I am still pretty open to taking large tips on the table risk.
人们是天生的富足心态，还是可以后天习得的？
Are people born with an abundance mindset like that, or can you learn it?
因为我天生就非常保守。
Because I am naturally so conservative.
我们——我总是看到不利的一面。
We've I got there's always a downside.
比如说，我正在建一个新工作室，而且这会花很多钱。
Like, I'm building out a new studio at and my it's gonna be a lot of money.
心理上，我现在已经在接额外的工作来支付这笔费用，所以最后收支平衡。
And mentally, I'm now taking on extra work just to be able to pay for it, so it would net out to zero.
不过，容我说一句。
But granted, let me just say something.
建这个工作室的成本相对于你的净资产来说，可能只占0.01%。
The cost to build out this studio relative to your net worth is probably point 01%.
我不知道
I don't know
它
what it
会不会成为你赚钱的工作室。
would this is be your studio that makes you all of your money.
而且，你
And and the fact that you
在它只是
have the added stress when it's
这么小的一件事上，还
such a, like, inconsequential It
确实如此。
really is.
嗯，我也不太清楚。
Well, I don't I don't know.
说来好笑，
Well, it's funny like
一切都会超预算。
Everything goes over budget.
我提到的那个圣莫尼卡的家，我妻子是个生活方式类的内容创作者。
That home I mentioned in Santa Monica, like, my wife was a lifestyle creator.
而且，那个家就是我们的工作室，我们得在网上展现特定的生活方式，尤其是在社交媒体上洛杉矶生活方式很重要的那段时间。
And, like, that was our studio, and we needed to have a certain lifestyle portrayed online, especially when, like, that type of Los Angeles, you know, lifestyle mattered on social media.
所以，我们之前做的那些财务投资，都有那种……
And so all of those, you know, fiscal investments that we've made previous to recent had that...
差不多就是‘先建起来，他们自然就会来’的心态。
Was almost like a build it and they will come mindset.
就像是我需要把这些……
It's like I need to get these...
我几乎需要……
I need to almost like...
这差不多就是‘假装成功，直到真的成功’那种情况。
It's almost like a fake it till you make it type of situation.
比如，我需要那个大的Bloom总部，因为那样人们才会想在这里工作。
Like, I need the I need the big Bloom headquarters because then people will wanna work here.
而且，把那种能量传递到宇宙中，我真的觉得很重要。
And, like, that energy into the universe, I really think matters.
就像，我们不可能再让顶尖人才在共享空间里工作了。
Like, we weren't going to get top tier talent working out of a coworking space anymore.
他们可能会想，这到底是什么初创公司？
They would have been like, what the hell is this startup?
在我们做到一亿美元营收之前，我们一直是这样。
Which we were doing up until we were doing a $100,000,000 in revenue.
我们当时在两个共享办公空间里。
We were in like both coworking offices.
后来我意识到，只要投资于发展，抱着“建好了他们就会来”的心态，宇宙就会不断回报我们做出的这些大投资。
And it's like, once I realized just investing in the movement and build it and they will come type mindset, and then the universe just kept rewarding these big investments that we were making.
因为今天跟你说话的格雷格，在物质层面这些东西，都是新的。
Because like, the the Greg that's speaking to you today in terms of like these material things, that's new.
我现在也挺享受这些的。
And I'm I'm having fun with that now.
但以前，他们都有这种……
But previous, like, they they all had this this...
就像，布鲁姆是每个决定的核心，
Like, bloom was the epicenter of every decision that
是我做的。
I made.
你说你一次又一次地冒了巨大的风险，全都是孤注一掷的那种。
You said that you took a bunch of massive risks, like all in risks over and over and over again.
我很好奇，你什么时候冒过那样的险，结果却……
I'm curious, when did you take a risk like that and it didn't
没成功？
work out?
哦，天哪。
Oh, man.
我可以给你举一个我职业生涯早期的例子。
I mean, I could give you an example of early on in my career.
比如，在我职业生涯早期，我们做了大量营销，营销内容总是说，去关注玛丽·卢埃林的Instagram页面。
Like, early on in my career, we ran a ton of marketing, and the marketing always said, go follow Marie Llewellyn's Instagram page.
我们从来没有一个引导人们去买Bloom产品的渠道。
We never had a funnel that said go buy Bloom.
我们当时就说，去关注Mario吧，因为我们想建立一个庞大的社区，而且我们知道那是长远的目标。
We would say just go follow Mario because we wanted to build this large community, and we knew that that was that was the long game.
我当时正在……
And I was running...
在那些梗页上买很多广告。
Buying a lot of ads on meme pages.
你还记得梗页吗？
Do you remember meme pages?
所以我在那些梗页上投放了大量广告。
And so I was running a ton of ads on meme pages.
有一天，假设我们银行账户里有15000美元。
And one day, let's say we had $15,000 in the bank account.
我说，我要在大型梗页广告活动上孤注一掷。
I said, I'm gonna go all in on a massive meme page campaign.
而且我觉得我刚刚找到了一个完美的页面组合，可以在24小时内投入进去。
And I think I just found like the perfect portfolio of pages to to invest in this twenty four hours in.
所以我投入了全部一万五千美元，在这些 meme 页面上买广告，然后所有粉丝都开始涌进来，但他们的名字看起来都像印度名字。
So I went all in fifteen thousand dollars, bought ads on all of these meme pages, and all of the followers started to come in, and they were all like Indian names.
然后所有评论都是用不同语言写的。
And then all of the comments were like in different languages.
然后 Shopify 一点流量都没有。
And then there was no Shopify traffic.
所以就像，早期就有这种例子，全力以赴却一无所获，然后就像，天哪。
And so like, there's there's early on examples of going all in and getting zero award, and then it's like, oh my god.
我们刚刚参与的那个全力以赴的场景，整个投资回报率是负的。
There was a negative ROI to that entire, you know, all in scenario that we just partook in.
但最近几年，尤其是我二十五、二十六岁的时候，你会被分心……
But in more recent years, especially when I was like 25, 26, you know, you get you get distracted from...
在我脑子里，我把他们叫做“迈阿密男孩”。
In my head, I call them like the Miami boys.
就像那些日间交易员、增长黑客，还有那些试图在亚马逊上搞小动作赚快钱的人。
Like these like day traders and these growth hackers and people trying to like manipulate it on Amazon and they're making a quick buck.
然后你就开始玩那些把戏，把时间花在那些所谓的增长技巧上，而不是专注于为消费者打造最优质的产品，不管是内容还是他们正在喝的那种饮料。
And you start to try to play those games and invest your time in growth hacks instead of just creating the best possible quality product for your consumer, whether that's content or whether that's actually the, you know, a beverage that they're sipping on.
那些情况我都是全力以赴，还打破了一些不该打破的规则，结果……
Those scenarios I've gone all in in and broke some rules that I shouldn't have broke and ended up...
有一次，我们被亚马逊封了。
I mean, at one point, we were kicked off of Amazon.
那对我们来说简直是灾难。
Like, that was disastrous to us.
发生了什么？
What happened?
我们被亚马逊封了三十天，因为我跟一家代理机构合作，但没有好好监督他们，我全力投入增长计划。
I mean, we were kicked off of Amazon for thirty days because I was working with an agency that I wasn't overseeing properly, and I went all in on growth initiatives.
结果他们违反了规则，他们……
Turns out they broke some rules, and they were...
他们在账号上买了一些假评论，我完全不知道这件事。
They bought some fake reviews on the account, which I had no idea that that was going on.
结果他们把我们从亚马逊上踢了下来，大概有四十五到六十天。
And they ended up kicking us off of Amazon for like forty five, sixty days.
这绝对是最有压力的一段时期，最让人紧张的四十五天。
And this was by far the most stressful this most stressful forty five
那这让你损失了多少？
What does that cost you?
哦，我们大概离对Bloom进行大规模裁员只有二十四小时了。
Oh, we were probably twenty four hours out from doing massive layoffs to Bloom.
一切都会完蛋的。
Everything would have gone under.
亚马逊占了我们业务的大头。
Amazon was majority of our business.
所以现在回头看，从那个混乱的局面里学到了很多教训，比如投资回报率之类的。
And so there was a ton of lessons that were learned for that now when I'm looking back, which was the ROI, think, to the chaotic situation that it present...
那个局面给我们带来的教训，比如我再也不会让我们的业务这么依赖一个渠道了，这就是为什么我们现在进入了八万五千家门店。
That was presented to us, such as I'm never going to rely on one channel so much for our businesses again, which is why we're now in 85,000 doors.
我不在乎其中一家店把我们赶出去。
I don't care if one of those doors kicks us out.
比如，我们现在……
Like, we are now...
我们不再只依赖一个客户了。
We don't rely on just one customer anymore.
但当时，那是一个全力追求增长而不是全力打造对消费者最好的产品的例子。
But, you know, at the time, that was an example of going all in on growth instead of going all in on the best possible product for the consumer.
但那不一定是主动冒险。
But that wasn't necessarily active risk.
那更多是对业务的一部分视而不见。
That was more so being ignorant to a portion of the business.
所以，我更好奇的是，这是不是幸存者偏差，比如，哦，我冒了巨大的、巨大的、巨大的风险，但实际上这些风险看起来很多都是经过深思熟虑的。
So, I'm more curious, could this be survivorship bias of like, oh, I took massive, massive, massive risk, but it does actually seem like a lot of these risks were really calculated.
而且你的第一个例子是15000美元，那完全可能是全押，那是个巨大的风险。
And the first example you had was $15,000, which could have a 100% been like all in, and that's a massive risk.
不过，你做的每一件事
However, it just seems like everything you've done
好像都挺成功的。
has been successful.
其实去年，也就是2026年。
Last year, actually, it was in 2026.
今年，我去了……
This year, I went...
我以为我们的根啤酒，因为我们还有一个Bloom Pop系列，对吧。
I thought our root beer soda, because we also have a Bloom pop line Mhmm.
会成为我们有史以来最畅销的碳酸饮料。
Was going to be the biggest hit of a soda product that we had ever made.
我们有个Bloom Pop系列，一年大概能卖1.3亿美元。
And we have a Bloom Pop line that does about a $130,000,000 a year.
我们大概买了价值2000万美元的这款Bloom Pop根啤酒，我以为它会卖疯的。
We bought probably $20,000,000 worth of this Bloom Pop root beer, and I thought it was going to fly off the shelves.
但人们并不这么觉得。
People didn't feel that way.
当他们，当他们……
When they when they...
当我们推出这款根汁汽水时，我最后不得不注销掉其中1000万美元的库存。
When when we released this root beer, and I needed to end up writing off $10,000,000 of that root beer.
就这么过期了。
Just expired.
为什么会失败呢？
Why'd it fail?
就是……
It just...
我们卖出去的远没有我们生产的多，所以就是买太多了。
We just didn't sell through nearly as much as we made, so we just over purchased.
是口味问题，还是只是需求问题？
Was the taste or was it just like demand?
你喜欢那个味道吗？
Did you like the taste?
我对根啤酒的需求没有我想象的那么大。
There wasn't a demand for root beer like I thought there would be.
那只是个失误。
And that was just a mistake.
那你喜欢吗？
And did you like it?
我喜欢，我喜欢根啤酒，但根啤酒在美国不是前五名的汽水，这是有原因的。
I like I like root beer, but there's a reason why root beer isn't in the top five sodas of the country.
我猜很多人不喜欢根啤酒。
I guess a lot of people don't like root beer.
而且市场上根啤酒太多了。
Also, there's a ton of root beers on the market.
但市场上脆苹果却不多。
There's not a lot of crisp apples on the market.
市面上也没有多少谢丽·特姆勒饮料。
There's not a lot of Shirley Temples on the market.
所以我觉得我们从那个错误里吸取了一些昂贵的教训，但那是一笔一千万美元的核销。
And so I think we we took some expensive lessons from that mistake, but that was a $10,000,000 write off
在2026年那笔损失真的挺疼的。
in 2026 that really hurt.
这可是你的十亿美元公司啊。
So this is your billion dollar company.
做一罐这个要多少钱？
How much does it cost to make a
这一罐的成本是多少？
can of this?
如果你在Target买这一罐，大概要2.5美元。
This product at a Target, if you were to buy a single can, would cost about $2.50.
市面上大多数能量饮料的毛利率都在50%到60%左右，所以你们可以算一下，看看Bloom的能量饮料毛利率大概是多少。
Most energy drinks on the market, you're talking about a 50 to 60% gross margin, which means, you know, you can do the math watching this show what probably Bloom's energy drinks gross margins are.
但这是有利润的……
But it's a profit...
这是一个盈利的真实业务，利润率非常健康。
This is a profitable real business with very healthy margins.
所以你可以，
So you could,
理论上，每罐能赚大约一美元？
in theory, be making about a dollar a can?
我卖给Target的价格不到2.5美元，但在大多数情况下，从这款能量饮料中获利的人，每罐都能分到一美元。
I sell it to Target for less than $2.50, but like, in the world of people getting money from this energy drink, there is a dollar to go around in most scenarios.
很多人从这里面赚钱。
A lot of people take money from this.
确实是这样。
It's like Yeah.
你以这个价格卖出去，他们拿走，然后运到那边，直到……对。
You you sell it at this, and they take this, and they ship it over there until Yes.
钱被他们拿走？
Takes the money?
那在所有环节里，谁是最贪的那个，就为了把这罐东西放到
And who's the greediest out of all that to put this can right
这儿？
here?
这东西一旦生产出来，就得运到各地去。
Once this gets made, like, it then needs to get shipped everywhere.
这跟油价可不一样。
Like, it's not like Gas price.
你能想象要送……
I mean, can you imagine sending...
比如，我把十二罐送到别人家门口，很多时候还是免费送货。
Like, I send 12 packs to somebody's doorstep, and a lot times it's with free shipping.
把这重家伙运来运去，就占了一半的成本。
Like, moving this heavy product around is half the expense.
但是当然，制作这个罐子，你也许可以说制作罐子花了一美元，但他们还得把它送到别人家门口。
But sure, making this can, you may be able to say it cost you a dollar to make the can, but they need to get it to somebody's doorstep.
你得把它卖进Target，放到Target的货架上。
You need to get it sold into a Target, putting it onto a Target shelf.
他们为那个货架向我收取一百万美金。
They charge me a million dollars for that shelf.
所以这远比那复杂得多。
So it's so much more complicated than that.
所以如果有人甚至说他们在……上赚了50%的利润，
So if somebody even said that they're making 50% profit on the...
或者说他们买的价格比卖的价格低50%，在Bloom业务中还有很多其他费用。
Or that there is they are buying it for 50% less than they sell it for, there's a lot more expenses involved in the Bloom business.
怎么……
How...
但是Bloom是个赚钱的业务。
But Bloom is a profitable business.
你能跟我们讲讲，哪些东西会出乎意料地贵吗？
Could you walk us through, like, what would be surprisingly expensive?
比如说，我觉得罐子本身应该是最便宜的东西了。
Like, I imagine the can itself is like the cheapest thing imaginable.
就像……
Like...
最贵的是物流。
The most expensive is logistics.
最贵的就是把这个产品运来运去。
The most expensive is just moving this product around.
对你来说，别人怎么买这个产品对你最有利？
What's the most profitable way for you for someone to buy this?
是直接通过你买，还是通过亚马逊、Target？
Is it like through you directly, Amazon, Target?
我不在乎。
I don't care
不管他们在哪里买。
where someone buys it.
其实我真的只是希望更多人购买Bloom，然后随着他们旅程的开始，他们会在其他地方购买。
Like, I I truly just want more people buying Bloom, and then they end up buying it in other places as their journey commences.
Bloom最赚钱的时候是我们100%使用Shopify的时候。
Bloom was at its most profitable stage when we were a 100% Shopify business.
这个我可以肯定地说。
I can say that.
那是在我们有饮料产品之前，但业务是最简单的。
So that's prior to us having the beverage, but the business was the simplest.
我们需要的开销最少，员工也最少。
We required the least amount of overhead, the least amount of employees.
需要的技术或卡车等也最少，而且我们是100%直接面向消费者的Shopify业务。
It required the least amount of technology or trucks, whatever it may be, and we are a 100% direct to consumer Shopify business.
有趣的是
What's funny is
其实Shopify赞助了我们不少播客节目。
that Shopify actually sponsors quite a bit of our podcast.
他们很棒。
They're fantastic.
我一开始卖Bankroll Coffee就是靠它。
It's how I sold Bankroll Coffee in the beginning.
Shopify真是我们的福星……
Shopify is such a blessing to...
再说一次，我说2026年的机会是开放和民主化的，就是因为有像这样的软件。
Again, when I say, like, the opportunity is wide open and democratized today for 2026, it's because of softwares like that.
因为现在上传一个YouTube视频太容易了。
It's because of how easy it is to get a YouTube video up.
说实话，现在甚至飞往明尼阿波利斯去跟Target推销，想把产品放进店里，都变得很容易。
It's because of how easy it is, honestly, now to even go fly to Minneapolis and pitch Target to try to get your product into the store.
以前这很难做到，因为他们只想跟宝洁这样的巨头打交道。
That used to be so difficult to do because they only wanted to talk to the Procter and Gamble's of the world.
所以，像Shopify这样的平台，正是让明天就能轻松创业的最大原因之一。
So it's like Shopify, though, is one of the biggest reasons why it is so easy to literally start a business tomorrow.
那要在Target、Costco这样的超市里占个货架，得花多少钱？
So how much does it cost to get a shelf on Target, Costco?
这到底是怎么运作的？
How does that even work?
嗯，在Greg能向Target或Costco推销之前，他得先弄清楚该找谁谈，而这对很多企业主来说是个常见的难题——找到正确的联系人。
Well, before Greg could even pitch Target or Costco, he had to figure out who to talk to, and that's a common hurdle for business owners, finding the right contact.
对。
Yes.
你有个产品想卖，但哪些企业需要它呢？
You got a product you wanna sell, but which businesses need it?
谁来做决定？
Who makes the decisions?
你又怎么联系到他们？
And how do you reach them?
这正是今天的赞助商Clay所做的。
Well, that's what today's sponsor, Clay, does.
Clay能帮你找到现在就需要你所卖产品的人和公司。
Clay finds businesses and people that need what you sell right now.
你只需输入你的网站，Clay就会利用智能代理，从200多个数据提供商那里研究你的业务。
Just type in your website, and Clay uses agents to research your business across over 200 different data providers.
它还会告诉你谁是你最好的潜在客户，为什么他们合适，以及你应该用哪些信号来找到更多客户。
And it also shows you who your best prospects are, why they're a fit, and what signals you should use to find more.
这真的是发展业务最快的方式，因为它为你提供所有数据，比如电子邮件、电话号码、融资信息、网站访客、收入等等。
It's really the fastest way to grow your business because it gives you all the data like emails, phone numbers, funding information, your website visitors, revenue, and so much more.
全球发展最快的公司，如Anthropic、Google、Uber和Microsoft，都在用Clay来促进增长。
The fastest growing companies in the world like Anthropic, Google, Uber, and Microsoft use Clay to grow.
再说一次，通过下方描述中的链接开始使用是免费的。
Again, it is free to start with the link down below in the description.
当你使用我们的链接时，你会获得2000个免费积分。
And when you use our link, you'll get 2,000 free credits.
开始使用是免费的。
It's free to start.
不需要信用卡。
No credit card needed.
你只需要用下面描述里的链接就行。
All you gotta do is use the link down below in the description.
输入你的网站，就能看到今天需要你产品的人。
Just type in your website and see companies who need what you sell today.
有了这些新客户，你需要一个团队来照顾他们，
And with all those new customers, you need a team that can help take care of them,
这意味着你也得照顾好
which means you gotta take care of
你的员工。
your employees too.
没错。
Exactly.
按时给每个人发工资、安排新员工入职、处理福利，这些工作会随着业务一起增长。
Getting everyone paid on time, setting up new hires, handling benefits, that work grows right along with the business.
这可能会是个大麻烦。
It could be a real pain in the Caleb Hammer.
但我们的合作伙伴Gusto可以帮你搞定。
But our partner Gusto can handle it for you.
可能有人不知道，Gusto是一款为小企业设计的在线薪资和福利软件。
For those unaware, Gusto is an online payroll and benefits software built for small businesses.
它集所有功能于一体，支持远程操作，而且非常容易上手，所以你可以随时随地支付工资、安排入职和支援团队。
It's all in one, remote friendly, and incredibly easy to use, so you could pay higher, onboard, and support your team from anywhere.
我们自己也在用。
We actually use it ourselves.
我从21岁起就
I've used
开始用它了。
it since I was 21 years old.
我前几天刚满28岁。
I just turned 28 a couple of days ago.
我们刚雇了个新编辑，叫迈克尔，它帮我们搞定了一切。
We just hired a new editor, Michael, and it helped us set up literally everything.
如果你已经在用别的软件，切换过来也很简单。
And if you're already using something else, switching over is so simple.
你只需要把现有的数据转移过来。
All you gotta do is transfer over your existing data.
在第一次发工资之前，你一分钱都不用付。
You don't pay a single cent until you run your first payroll.
而且，它还会自动处理工资税申报和直接存款，所以每次发工资的时候，我们要操心的事情就少了。
Plus, it handles payroll tax filings automatically along with direct deposit, so there's less for us to manage every time payday comes around.
所以今天就试试Gusto吧，访问gusto.com/iced，第一次发工资就能免费使用三个月。
So try Gusto today at gusto.com/iced and get three months free when you run your first payroll.
也就是说，在gusto.com/iced可以免费使用三个月的工资服务。
So that's three months of free payroll at gusto.com/iced.
再说一次，就是gusto.com/iced，链接在下面的描述里。
One more time, that is gusto.com/iced with the link down below in the description.
那么，要在Target、Costco这样的地方上架，得花多少钱呢？
So how much does it cost to get a shelf on Target, Costco?
这到底是怎么运作的？
How does that even work?
Bloom的起源，或者说真正让我们出名的是我们的绿色粉末。
Bloom's genesis or what really put us on the map was our greens powder.
我和Marie还有Leo把Bloom白手起家做到了每年1.8亿美元，这意味着我们没有接受任何外部投资。
And Marie and I and Leo bootstrapped Bloom to a $180,000,000 a year, which means we took no outside of investment.
那是在饮料之前，大概85%的业务都是绿色粉末。
And that's previous to the beverage, probably 85% of that business was a greens powder.
一种绿色超级食物粉末，几乎完全靠网红营销和我妻子作为品牌代言人推动的。
A greens and superfoods powder that was almost entirely fueled by influencer marketing and my wife being the face of the brand.
我们第一次在零售中测试这个产品，是在600家Target店里。
We tested that product in retail for the first time in 600 targets.
那大概是2022年7月的事。
That was in July 2022, let's say.
过了几个月，我们在那600家Target的销量还挺不错的。
A couple months in, our sales were pretty good in the 600 targets.
然后我跟Target说，嘿。
And I said to Target, hey.
新年决心季快到了。
Resolution season is approaching.
我需要在1月1日前进入Target全连锁店，并且要占据最好的货位，这样大家都能囤点绿色粉末来开启他们的新年决心。
I need to be in full chain Target, and I need to be on a premier shelf space by January 1 so that everybody can stock up on greens to start their resolutions.
他们说，哇，哇，你们这些电商小子，零售可没这么快。
They said, woah, woah, you e commerce kids, like, that's not how fast retail moves.
我们一年才做一次决定。
We make one decision a year.
我们不是……
We are not...
我们至少要在接下来的十二个月里，把你留在600家门店里。
We are keeping you in 600 doors for at least the next twelve months.
哇。
Wow.
顺便说一下，Target总共有2400家门店。
And there's 2,400 targets for context.
我说，好吧。
I said, okay.
我看了看银行账户。
I looked at the bank account.
里面有一百万美元。
There was a million dollars.
我说，我们会给你一百万，让你在1月1日前把这些绿色产品放进每家Target。
I said, we will give you a million dollars to put these greens in every Target by January 1.
我不在乎它们在店里的什么位置。
I don't care where it is in the store.
找个地方放进去，确保能在收银台扫描，我就给你这100万美元。
Just find a spot to put it and make sure it scans at the register, and I will give you this $1,000,000.
他们说，好的。
They said, okay.
这就是和Target做的一笔交易。
And that was a transaction that happened with Target.
我觉得你在笑是因为，我觉得普通人没有意识到这些零售商也是商业机构。
And I think that you're laughing because like, I think that the average person doesn't realize that these retailers are businesses.
比如，Target是一家上市公司，它要盈利，他们卖货就像卖房地产一样。
Like, Target is a publicly traded company that is trying to make profit, and they sell just like just like real estate.
他们卖这些货架就像卖房地产一样。
They sell these shelves just like real estate.
每次你和零售商打交道，像Bloom这样的品牌和沃尔玛、Costco、山姆俱乐部等，都会有一笔交易。
Every time you talk to a retailer, there's a transaction being made from a brand like Bloom and talking to a Walmart, Costco, Sam's Club, whatever it may be.
所以，是的，我们每年花费数百万美元，甚至可能数千万美元，就是为了在7-Eleven拥有合适的货架位置。
And so, yeah, we spend millions of dollars a year, tens of millions of dollars a year potentially, having the right shelf at seven Eleven.
我更多是在笑，因为我百分百知道格雷厄姆当时脑子里在想什么，就是那个一百万美元的时候。
I'm more so laughing because I know a 100% where Graham's head was at when Which he was a million dollar...
就像，他们就这么随口答应了？
Like, they just snap called?
真应该只给五百美元。
Should've just offered $500.
我本应该……
I should've...
我本应该……
I should...
就像，我当时……
Like, I was...
好吧。
Okay.
不。
No.
我在想的是，我们怎么知道那个你提出给他一百万美金的人，没有基本上就把这当成贿赂呢？
What I was thinking is, how do we know the guy you pitched a million dollars to didn't basically just take that as a bribe?
因为那
Because that's
也是个可能，对。
also a possibility, yeah.
你觉得我把钱电汇给他了吗？
Do you think that I wired the money to him?
那正是我所知道的。
That's what that's what I I know.
我知道我们得到了那个目标
I know we got this Target
账户，那太搞笑了。
account That's over so funny.
就像，好像，真的就像……
Like, it's like, there's like literally...
我只是说，也许他是在拿提成呢。
I'm just saying, but maybe he's like getting a commission.
我知道。
I know.
不。
No.
你得告诉我具体金额。
I mean, you gotta give me dollar amount
塔吉特这么大的公司，
of Target is such a big company that...
它……
It it...
从我的角度看，一百万对他们来说根本不算什么。
Just from my perspective, a million dollars to them would be like nothing.
他们只会关心
They would just care about
但他们有很多东西。
But they had a lot of stuff.
架子。
Shelves.
我买了一个架子。
And I bought one shelf.
你明白我的意思吗？
You get what I'm saying?
当然。
Sure.
就像……
Like...
所以……
So so...
顺便说一句，那只是为了在那个黄金位置待两三个月。
And by the way, that was only for two or three months to have that premium that premium spot.
所以，对零售商来说，卖这些店里的位置是笔很大的生意。
So that's a huge part of these retailers' businesses, like selling these spots in the store.
如果我走进山姆会员店，那……
If I walk into a Sam's Club, the...
那是个很大的……
Which is a large...
有点像Costco。
It's almost like a Costco.
你进门时看到的那些产品，明显不在它们通常所在的过道里，你就是在为那个位置付费。
And those those products that you see at the entrance when you first walk in that are like, you know, clearly out of the normal aisle that they're in, you're paying for that spot.
你付一个月的钱来占那个位置。
You pay for one month to have that spot.
这叫做……
That's called a...
这叫货位费。
This is slotting fee.
所以，这就是零售业的运作方式。
So that...
零售就是这么运作的。
That's how retail works.
你知道吗？
You know what?
我觉得如果有人穿着那种背心进店，可以做很多游击营销。
I feel like someone could do a lot of guerilla marketing, walking in with one of those vests.
然后在店里放上自己的展示。
And putting your own display in the store.
如果有人问，就说，哦，我们是公司来的。
If anyone asks, say, oh, know, we we, you know, from corporate.
放在那里。
Put it there.
看看能放多久。
See how long it stays there.
而且你还能把你的产品展示出来。
And you could have your products on display.
虽然扫描不了。
It wouldn't scan.
但这仍然是很好的营销。
But it's still good marketing.
你到处放。
You put it everywhere.
我同意。
I agree.
我我我……
I I I...
我不会建议任何人这么做，但我确实认为，肯定需要灵活处理一些规则，努力推广品牌，而且他们需要更敢于去测试这些规则。
I'm not going to tell anyone to do that, but I agree that there are definitely, like, need to flex some rules and try to get their brand out there for sure, and they need to be they need to be more comfortable pressure testing
那有什么能阻止别人把你的产品拿到商店后面，再移到前面呢？
those What's to stop someone from going and taking their product to the back of the store and moving it to the front?
嗯，有2400家Target，或者有一千家山姆俱乐部。
Well, there's 2,400 Targets, or there's, you know, a thousand Sam's Club.
所以你需要大规模地做这件事才能产生任何影响。
So you need to do that at scale to make any type of impact.
可以找100个人，每人一天去三家店，把所有产品都移动一下。
Could find a 100 people to go to three stores each in one day and move all of the product.
我觉得他们会被阻止的。
I I think they would be stopped.
我不知道是什么阻止他们这样做。
I don't know what's stopping them from doing that.
我，我……
I I...
那可能行得通。
That may work.
有人试试看，然后告诉我是否有效。
Someone please try and let me know if that works.
关于销售咖啡因有什么规定吗？
What are the regulations about selling caffeine?
因为我记得Prime，对。
Because I remember Prime Yeah.
它遇到了麻烦，我相信是和加拿大有关，或者是向儿童销售的问题。
Got in trouble, I believe it was with, you know, Canada or selling to children.
每个产品中的咖啡因含量是怎么规定的？
How does that work with the amount of caffeine in each?
嗯，我们的国际版能量饮料咖啡因含量肯定比美国版的要少。
Well, our international energy drinks definitely have less caffeine than our American products.
有时候这不仅仅是因为规定。
Sometimes that's not just because of regulations.
还因为那些国家的文化差异。
It's because of just like cultural differences in those countries.
比如，他们不习惯摄入一百八十毫克的咖啡因。
Like, they're just not used to having a hundred eighty milligrams of caffeine.
所以在加拿大，我觉得我们……
So like in Canada, I think we...
别引用我的话，但我觉得我们在加拿大的Bloom Energy里有100毫克咖啡因。
Don't quote me, but I think we have a hundred milligrams of caffeine in Bloom Energy in Canada.
是的，加拿大确实有不同的规定，关于咖啡因的含量。
And yes, there's different regulations in Canada for sure with the amount of caffeine that you can have.
我觉得Prime发生的事是……
What I think happened with Prime
这只是我的个人看法。
And this is just my POV.
不知道是否准确，就是他们太针对孩子做营销了。
Have no idea if this is accurate, is that they marketed so much to kids.
这就是咖啡因规定变得有点棘手的地方。
That's where the caffeine regulations get a little dicey.
我不会去赞助海绵宝宝在尼克国际频道，然后说Bloom Sparkling Energy。
I wouldn't go sponsor SpongeBob on Nickelodeon and say Bloom Sparkling Energy.
这时候政府就会变得有点挑剔了，这其实也是应该的。
That's where the government will get a little a little fussy, which they probably should.
八岁的孩子不应该喝这种能量饮料。
An eight year old should not be having this energy drink.
所以只要你的产品是面向18岁以上人群的，并且明确标注了咖啡因含量，市面上有些能量饮料的咖啡因含量高达300毫克。
So as long as you're keeping things above 18 years old and it's very clear how much caffeine is in your product, there's energy drinks that have three hundred milligrams of caffeine.
我还没见过比这更高的，就我目前所知……
I haven't seen one with more than that to to to the top...
就我目前所知。
On the top of my head.
我不知道有没有规定说不能超过300毫克，但我觉得可能没那么多人需要那么高的含量。
I don't know if there's a regulation saying you can't have more than three hundred milligrams, but I imagine that you just don't really have a lot of demand for that.
你每天喝多少罐Bloom？
Many blooms do you drink per day?
大多数时候喝三四罐吧。
Or four, most days.
所以，你担心咖啡因摄入过多吗？
So, you're worried about having too much caffeine?
如果我摄入太多会怎么样？
What would happen if I had too much?
你就会开始感到紧张不安。
You just start getting jittery.
我喜欢，也许只是。
I like Maybe it's just.
我喜欢那样。
I like that.
你喜欢那种有点焦虑的感觉。
You like that feeling of just kinda getting anxious.
我会在上午10点之前尽可能多地摄入咖啡因，直到我无法承受为止。
I will have as much as I can tolerate before, like, 10AM in the day.
然后我就会处于一种有点紧迫的焦虑恐慌状态，但还在可承受范围内。
And then I'm, like, in a bit of an urgent anxiety panic, a tolerable amount.
而且那种感觉我还挺喜欢的，能持续几个小时，然后下午我就不再喝了。
And I kind of like that feeling for a couple hours, and then I won't have any more in the afternoon.
然后晚上九点半我还是睡得跟婴儿一样香。
And then I still sleep like a baby at 09:30 at night.
这真是个完美的配方。
This is this is a beautiful formula.
绝对是过度设计了。
I mean, it's definitely over engineered.
这里面有几种成分，我们其实平时都不太提到，但还有像益生元之类的，而且都是天然咖啡因。
There's couple of ingredients here that, like, we actually don't even talk about enough, but there's also, like, prebiotics, and it's all natural caffeine.
还有一些茶氨酸，用来平衡掉那种从合成咖啡因里得到的传统感觉。
There's some L theanine to balance off, you know, some of the traditional feelings you get from, like, a synthetic caffeine.
但我发现绿茶里的咖啡因不会给我那种焦虑和紧张的感觉，不管它
But I find that the caffeine from green tea doesn't give me that feeling of anxiety and jitters and whatever it
是什么。
may be.
对。
But yeah.
说到Prime，你觉得Prime出了什么问题？
Speaking of Prime, what do you think went wrong with Prime?
因为看起来他们
Because it seemed like they
我知道。
I know.
一开始势头很猛。
Started so strong.
我知道。
I know.
然后需求开始下降，接着你就听到一些故事，比如，哦，销量有点下滑了。
And then demand started to taper off, and then you hear these stories of like, oh, they're being sold a little less.
我们跟洛根·保罗聊过这个，他说他们只是增长得太快太猛了。
We spoke with Logan Paul about this, and he said they just saw such a big increase so quickly
那种增长是不可持续的，现在他们回到了任何公司都有的那种基准水平。
That that's unsustainable, and now they've returned to, like, a baseline that any company
但他会声称
But he would claims
他们仍然做得不错。
they're still doing well.
我觉得不错是相对的。
I guess well is relative.
就像，我我……
Like, I I...
不。
No.
不错是相对的。
Well is relative.
比如，一个五千万美元的业务已经很棒了。
Like, a $50,000,000 business is awesome.
如果你曾经做到过十亿，那五千万可能就不算什么了。
It probably isn't awesome if you were once doing a billion.
我觉得它们经不起时间的考验。
I don't think that they will stand the test of time.
很不幸，我不希望任何企业倒闭。
Unfortunately, I don't want any business to ever go to ever go under.
Prime 的老板，它属于一个叫 Congo Brands 的品牌组合。
The the owners of Prime, it's owned by a portfolio of brands called Congo Brands.
Congo Brands 拥有 Prime 和 Elani。
Congo Brands owned Prime and owned Elani.
就是 Elani 那个能量饮料。
Elani energy drink.
他们刚把 Elani 卖给了 Celsius，而 Celsius 又有百事的一点股份。
They just sold Elani to Celsius, who's owned by a little bit by Pepsi.
而且我猜，他们处理那笔二十亿美元的 Elani 交易时，肯定比处理这个不确定能不能撑下去的业务要用心得多。
And I would imagine they're handling that $2,000,000,000 transaction with Elani that they just had a little bit more than this business that they're not sure if it's gonna make it or not.
这是我的看法。
That would be my POV.
我希望每个人都能成功，但是……
I'm I'm rooting for everybody to win, but the...
这个补水市场真的很难做。
This hydration market is really hard.
对于即饮补水产品来说，就像……
For for ready to drink hydration products, it's like...
好像只有Gatorade和Electrolit做得比较好。
It seems like only Gatorade and Electrolit seem to do a good job.
补水领域竞争非常激烈。
Hydration's a really tough space.
而且，年轻消费者并不是那种会围绕你的产品形成习惯和固定消费模式的人。
Also, younger consumers isn't exactly like a consumer who creates a ritual and a routine around consuming your product.
比如，我们现在二十多岁。
Like, we're in our twenties.
我们现在三十多岁了。
We're in our thirties.
我31岁。
I'm 31.
就像，我现在早上有点固定的习惯了。
Like, I kinda have a routine now to my morning.
我18岁、14岁的时候，作为主要消费者，并不是每天都忠诚于我所消费的品牌。
When I was 18, when I was 14, like a prime consumer, it's not like I was, like, loyal to the brands that I was consuming every single day.
所以我认为它倒闭有几个原因。
So there's a few reasons why I think that went under.
还有一点很有趣的是，A级明星对消费的影响力。
What's also interesting is, like, the pull of the a list celebrity in terms of influencing consumption.
天哪，这太疯狂了。
Dude, this is crazy.
我们有一个，我们有一个，我们有一个Bloom pop，就像我之前提到的。
We have a we have we have a Bloom pop as I was mentioning earlier.
前几天凯莉·詹娜在她的故事里发了我们。
Kylie Jenner posted us in her story the other day.
那是我梦寐以求的最好的故事帖子。
And it was like the best story post that I could ever hope for.
她真的拿了我们竞争对手的雪莉·坦普尔和我们的雪莉·坦普尔，三种都试了，说我们的明显胜出，还说胜出者胜出，布鲁姆雪莉·坦普尔是最好的雪莉·坦普尔。
She literally took our competitor's Shirley Temples and our Shirley Temple, tried all three, said that ours is by far the winner, and that she said, you know, winner winner, Bloom Shirley Temple is the best the best Shirley Temple on
这完全是即兴的。
the This was just impromptu.
完全完全，我们……
Totally totally We
之前从未和她的团队有过任何接触。
had never spoken to her team or anything like that before.
我们连一个亚马逊搜索都没增加。
We didn't get one Amazon search.
从凯莉·詹娜的帖子中，我们没看到任何销售提升。
We did not see one tick up in sales from this Kylie Jenner post.
哇。
Wow.
要是这发生在四年前，我们二十四小时内就会卖光。
If this was four years ago, we would be sold out in twenty four hours.
十二小时内就能卖完。
We'd be sold out in twelve hours.
感觉现在人们已经不再那么容易被名人带货打动了，毕竟他们已经推荐了三十样东西了。
Like, there's something going on where people are done buying things that these celebrities have told us to buy, you know, once they've told us to buy the thirtieth thing.
你们作为消费者，也有这种感觉吗？
Do you guys feel that way as consumers?
除非是
Unless if
icedcoffee hour 推荐的。
it's the icedcoffee hour.
如果 icedcoffee hour 或者我们合作的那些聪明人推荐了什么。
If the icedcoffeehour shouts out something or the brains that we work with.
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