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欢迎大家收看Informations TITV。
Welcome everyone to the Informations TITV.
我叫阿卡什·帕什里卡。
My name is Akash Pasricha.
今天是5月20日,星期三。
It is Wednesday, May 20.
今天盘后,华尔街都在关注英伟达的财报表现。
Wall Street is looking out for NVIDIA results after the bell today.
与此同时,我们也在关注SpaceX的关键一周,它正为一场重磅IPO做准备。
We're also tracking a critical week for SpaceX as it readies for its blockbuster IPO.
今天还有几条重要的媒体动态。
There's also some big media news out today.
詹姆斯·默多克收购了《纽约杂志》和福克斯播客。
James Murdoch is buying New York Magazine and Fox Podcasts.
而福克斯媒体旗下其他部分,包括The Verge和PopSugar等网站,将由现任福克斯媒体总裁瑞安·波利接手,组建一家新公司。
The other half of what we know as Fox, which includes websites like The Verge and PopSugar, will be will become part of a new company run by Ryan Polly, current president of Fox Media.
今天节目的第一件事,是谷歌正在举办年度开发者大会IO。
First up on the show today, Google is hosting its annual IO developer conference.
我们的谷歌记者王艾琳正在现场,稍后她会连线,跟我们分享她在现场看到的最新动态。
Our Google reporter Erin Woo is at the event and joins us in just a second to tell us about what she is learning on the ground.
我们还会用三张图表,深入分析SpaceX的IPO,帮大家理解这次事件的规模和背后的故事。
We'll also dig into the SpaceX IPO with three charts that can help us make sense of the scale and story of this moment.
《信息报》还独家报道了企业如何调整软件供应商合同,为AI领域的巨额投入腾出空间。
The information also published exclusive reporting about how companies are adjusting software vendor contracts to make room for heavy spending in AI.
我们也会聊聊Meta计划的裁员,最后用每周的财经专栏收尾,讲讲最近备受关注的金融科技公司Parker破产的内幕。
We'll also talk about Meta's planned layoffs, and we'll wrap the show with our weekly finance column and the inside story of the bankruptcy at Parker, a Fintech company that's gotten a lot of attention recently.
这期节目内容特别丰富,咱们马上开始。
It's going to get it's going be a fun show, so let's get right on into it.
今年的谷歌IO大会一开场就引爆了话题,推出了大量基于AI的新功能和工具。
Google has made a splash with its IO event this week, debuting a long list of new features and tools leveraging AI.
我们的谷歌记者王艾琳一直在现场跟进。
Our Google reporter Erin Woo has been on the ground.
我想请她来跟我们聊聊她听到的消息。
I want to bring her on to talk to us about what she is hearing.
Erin,欢迎来到节目。
Erin, welcome to the show.
很高兴你又回来了。
It's great to have you back.
昨天的主旨演讲上,谷歌发布了一长串新功能和新工具,真让人兴奋。
We had the keynote yesterday and a long list of new exciting announcements that Google announced.
你给我们梳理一下最重要的几项,你最关注哪些?
Walk us through the big ones and what you are paying attention to.
是的。
Yeah.
毕竟是谷歌,一整天下来有成百上千个新消息。
So this is Google, so there's a million different announcements.
有几个明显的趋势,比如智能代理就特别受关注。
Some major themes, obviously, agents were big.
搜索功能即将上线新的智能代理。
There's new agents coming in search.
这真的挺有意思的。
This is really interesting.
搜索现在能自动上网查找公寓房源之类的资讯,之前还举过球鞋发售的例子。
Search will be able to scan the web for information on things like apartment listings or like sneaker drop was the other example.
Gemini应用里还会新增一些个人助手功能,叫Gemini Spark。
Also, some personal assistant features coming to the Gemini app, Gemini Spark.
还有新的购物功能,比如一个通用购物车,可以把不同商家的商品都集中到一起,后台还会帮你做比价和研究。
And then there's some new shopping announcements as well, a universal cart that lets you take products from different retailers, like put them all in one place and it'll, like, do some research for you on the back end.
另外推出了一款新的视频生成模型,这点很特别,因为谷歌在这块的投入力度是其他公司没法比的。
And then a new video model, which is interesting because Google is really leaning into this one kind of like nobody else is.
咱们一个个详细聊聊吧。
So let's unpack each of these a little bit more.
视频这块,我觉得大家应该还能理解。
Video, I think people can kind of get their head around.
我的意思是,他们从一开始就在视频和图像生成方面做得非常出色。
Mean, you know, they've been they've been They've been doing some great things in video and image creation from the start.
搜索功能一直是个大问题。
Search has always been a big question.
我们之前聊过,他们怎么平衡搜索和Gemini之间的关系?
We've talked to a bit on how are they going to handle Search, Gemini, the balance between the two?
你对他们的做法有什么看法?他们真的在做了。
What was your reaction to I mean, they're doing it.
现在搜索基本上就是Gemini了吧?
The search is now really Gemini, right?
对。
Yeah.
我的意思是,昨天的发布让这个问题变得更突出了——搜索和Gemini到底有什么区别?
I mean, I think the announcements yesterday really re upped that question of like, what is the difference between search and Gemini?
为什么非要搞两个不一样的东西?
And like, why are there two different things?
说实话,我真的不清楚。
To be honest, like I do not know.
谷歌一贯的说法是,我们只是在满足客户当前的需求。
Answer that Google always gives is that, oh, like we're meeting like customers where we're at.
我个人搞不懂,为什么会有两个庞大的团队,各自开发几乎一模一样的产品,却把它们放在不同的地方。
I personally do not understand why there are two massive teams that are building two very similar products and then putting them in different places.
也许正因如此,我才不用谷歌。
But that maybe is why I do not write in Google.
但这两者正在越来越融合。
But they are very much coming together.
我们看到搜索功能越来越多地加入智能代理特性,能处理更复杂的回答了。
Like we're seeing more agentic features in search and like the ability to do much more like complex answers.
他们甚至在二十五年来首次扩展了搜索框,让它支持多媒体输入,也能处理更长的问题。
Like they're expanding the search box for the first time in twenty five years so that it's more multimedia and you can ask longer questions.
所以这两者之间的界限正在越来越模糊。
So there's a lot of convergence between these two things.
关于购物这块,我是说,咱们 broad 一点讲,大家反应怎么样?
On the shopping piece, what was the I mean, let's go broadly.
与会者对这些新功能的实际反馈如何?
What was the reaction on the ground to all of these features from attendees?
说实话,这事儿涉及的方面太多了。
I mean, again, there's a lot of different things.
我们还没聊到编程呢。
We haven't even talked about coding yet.
我接触的那些人,对新的搜索助手都很兴奋。
I think there's a the people that I was talking to, there's excitement about like the new search agents.
大家对通用购物车也很感兴趣。
There's excitement around the universal cart.
别忘了,谷歌在购物领域一直很成功。
Remember, like Google has had a lot of success in shopping.
就拿我个人来说,谷歌航班、谷歌酒店,还有那些能跨网站比价预订的功能,早就成了人们生活中不可或缺的一部分。
Like, I know like for me personally, like Google Flights, like Google Hotels, like a lot of this comparison booking stuff that like can pull across the Internet, it's stuff that they're really strong on and that really like becomes a part of people's lives.
我觉得这些智能助手的功能,对普通人日常生活来说,还是有点太复杂了。
I think some of the agent stuff, it feels like this is still a little bit more complicated than anyone actually needs in their personal life.
我跟那儿一个人聊过,他开玩笑说,每个谷歌高管的生活好像都得靠助手安排:周末有什么活动、去哪条徒步路线、晚上吃哪一家意大利菜,听起来挺棒的。
I was talking with someone there who was joking that like every Google exec, it seems like their life is like, and now I must look for events to do on the weekend and like what hikes I'm going to do and like the Italian food I'm going eat for dinner, which like great.
说实话,这种生活方式确实挺让人羡慕的。
That frankly seems like a great way to live.
但很多这类功能,普通人大概真不需要专门找个助手来帮自己规划周末行程。
But also like a lot of these things, it doesn't necessarily seem like a normal person needs, like, an agent, like, custom coding a schedule for their weekend.
其实这些事,自己动手安排一下也就完了。
Like, it seems like that's kind of something that, again, like, you can just kind of do.
话是这么说,但你可能不是每周都用得上,可一旦需要的时候,它就在那儿等着了。
Well, but, I mean, look, you might not need it every week weekend, but, you know, the moment that you do, that's what it's there for.
对吧?
Right?
我承认,也许是我才26岁,生活还没那么复杂,但我问过几个有孩子的朋友,他们也说:我们真不觉得需要这个。
I'm willing to accept that maybe I am just 26 years old and my life is not that complicated, but I did ask friends with kids and they were like, No, we don't feel like we need this either.
那也行。
So that's Okay.
有道理。
Fair.
那编程呢?
So what about coding?
对。
Yes.
对我来说,如果抛开普通网民的角度,从科技记者的视角来看,这确实是我在采访前最关心的问题。
So I mean, like for me, this was one of the big like if you take it less from like a person who uses the internet perspective and more from a tech reporter perspective, like This was really the big question that I had coming in.
就像我们在这档节目里说过无数次的,现在的AI领域,Anthropic在编程方面表现非常出色。
The AI framework right now, as we've talked about on the show a million times, is that Anthropic is really good at coding.
他们有个叫Methods的模型,虽然还没正式发布,但已经被炒得沸沸扬扬,Anthropic在编程这块确实一马当先。
They have this methods model that has been teased and very much hyped, not quite released, but Anthropic is really dominating on coding.
所以我一直很好奇,谷歌会不会突然推出一个重磅产品,迎头赶上,直接把其他人甩在身后。
So a big question was whether Google was going to come into this with some big splashy release towards like they catch up and they're going to blow everyone out of the water.
他们发布了一些与编程相关的更新。
And so they had some coding announcements.
他们演示了一个叫 Anti Gravity 的编程平台。
They had a demo of anti gravity, like their coding AFib platform.
他们还推出了一款较小的模型,Gemini 3.5 Flash,希望它能成为开发者更快速、更高效的工具选项。
And they also had not a big new model, but like a smaller model, Gemini 3.5 Flash, that they're hoping will be like kind of like a faster, like more like workforce option for developers.
虽然他们发布了几项编程相关的更新,但目前看来还没引起太大反响。
So they had some coding announcements, but I don't think anything that feels like it's made a big splash thus far.
我觉得他们主打的编程产品 Anti Gravity 在 X 上刚发布就收到了不少争议。
And I do think that anti gravity, their big flagship coding release is kind of getting mixed reviews on X immediately.
我想回到马克·扎克伯格的目标,就是专注打造个人超级智能。
Well, I just want to go back to sort of I'm thinking about Mark Zuckerberg's goal to prioritize personal super intelligence.
我也在想谷歌这次推出的那些面向消费者的產品。
I'm thinking about the consumer centric products that Google unveiled here.
现在的问题是,Meta 什么时候才能真正接近个人超级智能这个目标。
There is a question about when Meta will get truly close to that mission of personal superintelligence.
我几乎觉得,昨天的主旨演讲是我们迄今为止离目标最近的一次,撇开可穿戴设备不谈。
I almost feel like yesterday's keynote was the closest that we've sort of got putting wearables aside from them.
我知道可穿戴设备才是个人超级智能的真正方向。
I get that the wearables are supposed to be the true north of personal superintelligence.
但从消费产品来看,谷歌在用户使用搜索方面明显遥遥领先。
But insofar as consumer products, Google really seems to be far and away ahead of the pack in terms of people who are actually using search.
他们还有YouTube和视频业务。
They've got YouTube and video.
我的问题是,他们有没有编程工具,真的那么重要吗?
I mean, does it really matter that they don't have coding, I guess, is is my question to you.
是的。
Yeah.
我觉得你说得很有道理。
And so I think I like, I think that is a very fair point.
我觉得谷歌最大的优势在于,它无处不在——垄断地位、反垄断问题之类的。
I think that, like, again, the big advantage Google has is that Google is everywhere, illegal monopoly, antitrust, etcetera.
但谷歌无处不在。
But like Google is everywhere.
这些产品都是这样。
Like all of these products are
你一定是谷歌的记者吧。
things that You must be a Google reporter.
真厉害。
Wow.
包装上写得清清楚楚。
It's what it says in the carton.
这些产品都是人们每天都在用的东西。
All of these products are things that, like people use every day.
比如谷歌文档里的AI功能,你已经在用的文档生成工具,还有Gmail里的AI,搜索里的AI。
And so it's like AI in Google Docs, like the document builder you're already using, like AI in Gmail, like AI in search.
所以谷歌拥有巨大的用户覆盖面。
So like Google has this huge distribution surface.
说到编程,我觉得首先一点是。
Like what I would say about coding is one.
一方面,编程能赚很多钱。
So like there's one side of this, which is that coding makes a lot of money.
比如Anthropic,它是历史上收入增长最快的公司。
Like Anthropic is like the fastest growing revenue business in history.
这是因为所有这些企业都愿意为能写代码的AI支付高额费用,毕竟软件工程师的薪资太贵了。
And that's because like all of these enterprises are willing to pay a lot for AI that can code because like software engineers are very expensive.
另一方面,这还牵扯到通用人工智能和智能爆发的概念。
The other side of this is around the idea of AGI and AGI takeoff and artificial general intelligence.
所以有一种观点认为,要实现超级智能——不是个人层面的,而是真正意义上的技术奇点——就得打造能自我提升的AI。
And so there's a mode of thought, which is that the way to get to superintelligence, not like personal superintelligence, but like the real like singularity superintelligence is by building AI that can improve itself.
因此,Anthropic坚定地认为,实现这一目标的关键就在于编程。
And so Anthropic very firmly believes that like the way to get that is via coding.
编程。
Coding.
谷歌那边也有类似的情况。
And there's some of that at Google as well.
谢尔盖·布拉特顿特别重视这个编程方向,其中一部分目标就是为了实现通用人工智能。
Mean, Sergei Bratton has really focused on this coding push and part of that is trying to get to AGI.
谷歌的做法稍微有点不同,他们还特别关注构建世界模型,比如视频多模态技术就是这方面的工作。
Google does take a little bit different approach to this where a lot of it's also around trying to create a world model and this is where someone like the video multimodal stuff comes in.
但我觉得,从更大的角度看,编程的意义就在这里。
But I mean, that I think is the bigger picture of coding.
它既关乎利润,也关乎通用人工智能。
It's about money and it's also about AGI.
我昨天想到一个问题,想问问你有没有和一线的人聊过:当谷歌把AI嵌入到每一个产品里时,会不会影响它的利润率?
Now, one thought that I had yesterday that I wondered if you talked about with folks on the ground is the risk to Google's margins at all, as it embeds AI into literally everything.
我们都知道,部署这些技术的成本一点都不低。
We know that the cost of implementing all this is not negligible.
当然,我们也得承认,谷歌是少数几家完全负担得起这些投入的科技巨头之一。
Any discussion on the ground or any concern from folks that And we should say that, look, Google is one of the biggest tech companies that can afford a lot of this.
它手头有大量的自由现金流可以支配。
It has tons of free cash flow to go around.
但这个问题有人提过吗?
But did that come up?
我觉得开发者们并不会考虑这一点。
I don't think I mean, that's not something that developers think about.
参加大会的人也不会想这些,他们只会觉得:哇,太棒了。
That's not something that attendees of the conference, they're like, Oh, great.
现在我有这么多新的 AI 工具可以用。
Now there's all this new AI that I can use.
这显然也是财报电话会上讨论的热点。
I mean, this is something that's come up obviously on earnings calls.
这对公司来说是个大问题。
It's a big question for the company.
谷歌目前的说法,而且目前看来也站得住脚,第一点是他们在努力降低提供这些服务的成本。
And what Google has been saying, and I think thus far this seems to be very out, is A, that they're really working to reduce the cost of serving all of this.
谷歌早就大规模运营基础设施了。
So Google has operated infrastructure at scale for a really long time.
所以他们正在拼命降低这些服务的成本。
And so they're working very hard to make this stuff cheaper to serve.
另一面呢,今天正在举办的是谷歌营销大会,也就是他们的广告峰会。
And the other side of it, so like what's the other thing going on today is Google Marketing Live, which is their advertising conference.
但我们看到的是,他们也能赚更多钱,部分原因就是AI——广告投放量增加了,用户搜索也更频繁了。
But like what we're seeing is that they're also able to make a lot more money, like in part because of AI, where they're able to run more ads and like people are searching more.
另外,谷歌云业务也在快速增长。
And so I think like and there's also the growing Google Cloud business.
所以这在推高谷歌成本的同时,也大幅提升了他们的收入。
And so this is increasing Google's costs on the one hand, but it's also increasing the amount of revenue they are able to make.
很好。
Great.
埃琳,谢谢你今天来参加。
Well, Erin, I want to thank you for coming on.
这位是 Erin Woo,我们《The Information》的谷歌特派记者。
That is Erin Woo, our Google Reporter here at The Information.
展望 SpaceX 的上市,我的同事 Cory Weinberg 和 Valita Pao 本周发布了一篇报道,里面有五组图表,能帮你理清这场历史性 IPO 的来龙去脉。
As we look ahead to the SpaceX IPO, my colleagues Cory Weinberg and Valita Pao have a story out this week with five charts that should help you make sense of this historic IPO.
我想请 Cory 上来,帮我们解读一下他整理的这些数据。
I want to bring on Cory to help us unpack some of the data that he pulled together.
Cory,欢迎再次做客节目。
Cory, welcome back to the show.
观众们对你的 SpaceX 评论和分析应该都很熟悉了,还有你做的原创报道,不过今天我们还是来仔细看看你整理的这些图表。
Viewers will be pretty familiar with your commentary and your analysis on SpaceX, also your original reporting, but I want to go through these charts that you put together.
一共有五张,但我觉得真正讲清楚故事的,其实是其中三张。
And there's five of them, but really three, I think, tell the story exceptionally well.
我想先从这张第一张图开始。
I want to start with this first chart here.
你对比了 SpaceX 和其他公司的 EBITDA 数据。
You looked at the basically, EBITDA figures for SpaceX compared to other companies.
我们在这张图上该关注些什么呢?
Tell us, what should we be paying attention to here on this chart?
是的。
Yeah.
我特别注意到的是,SpaceX在调整后的EBITDA利润和传统会计口径下的净利润之间,差距大得惊人。
What I found very striking was the very wide gap between how SpaceX will be describing its profit on an adjusted EBITA basis versus how it's more traditional accounting profit or loss in in net income.
很多观众应该都知道,公司向投资者展示调整后的利润指标是很常见的做法。
So as I think a lot of viewers will know, it's quite common for companies to sort of present adjusted profit metrics to investors.
这本身没什么奇怪的。
Nothing nothing weird about it.
但通常这些调整后的数字和实际利润没差这么多,这点让我觉得很突出。
But the they aren't usually this different than the actual profit, and that's what's stuck out to me.
这张图显示,即使在其他资本密集型行业,比如扣除折旧这类主要支出后,SpaceX的差距也要大得多。
The chart just shows, like, even in other capital intensive businesses where you would take out a key expense in depreciation, SpaceX's is gap is is much, much wider.
所以有几个问题。
So a couple of questions.
我知道调整后的EBITDA通常比净利润好看多了,图表就说明了这一点。
I know that adjusted EBITDA is often a much nicer figure than net income, as the chart shows here.
投资者看SpaceX这样的公司时,会自己做调整吗?
When investors look at a company like SpaceX, will they make their own adjustments?
但归根结底,这对SpaceX的故事真有影响吗?毕竟大家心里都清楚。
And ultimately, does that actually matter to the SpaceX story, given that everyone is sort of clear?
这可是埃隆·马斯克的公司。
This is an Elon Musk company.
你想怎么调整都行。
You can make whatever adjustments you want.
这并不会动摇核心逻辑。
It doesn't really take away from the core thesis.
是啊,这么做到底图个啥?
Yeah, what's the point of all this?
我干嘛要费这劲儿啊,阿卡什?
Why am I even doing this, Akash?
问这个问题方向不对。
That's not the right question to be asking.
不,听我说,我弄这个并不是想拿它当决定性证据,也不是说它利润没宣传的那么高。
No, look, I didn't put this together with sort of the idea of like, this is going to be the smoking gun, or this is going, this is like the Like, it's not as profitable as it says.
这只是为了更清楚地展现这家公司的实际运营状况,和其他类型的企业做个对比。
It's a way to visualize and understand, like, the actual business in contrast with other, you know, other types of businesses.
所以投资者会想搞明白,这家公司各个关键驱动因素到底是怎么运作的。
And so, you know, investors are going to be trying to understand, like, the different levers of the business.
比如星链的单用户盈利模型是怎样的?
Like, what's the unit economics of Starlink?
还有星舰到底什么时候才能真正起飞?
And, you know, what's the the actual timeline for Starship to get to get up and away?
但我还是觉得,投资者得真正吃透这些历史数据,搞清楚它们能告诉我们未来哪些信息。
But I still think, like, you know, investors are going to have to, like, truly digest, like, the historical figures and understand, you know, sort of like what it can tell us about the future.
明白了。
Okay.
那我们接着看第二张图,说到星链。
So let's move on to a second chart here, speaking of Starlink.
你收集了一些关于SpaceX发射任务的数据,区分了星链相关发射和非星链发射。
So you collected some data on the number of launches at SpaceX that were affiliated with Starlink, and then the non Starlink launches.
从这些数据里,你最注意到的是什么?
What stood out to you here about this data?
我觉得很多人没意识到的是,SpaceX作为主要的火箭发射服务商,正越来越多地把运力用在自己的互联网业务上,这个比例已经相当大了。
What I think people don't appreciate is broadly, is the fact of how large and how much of a growing percentage it is for SpaceX to use its dominant position as a rocket launch provider for its own Internet connectivity business.
大家都知道,SpaceX主要用猎鹰九号火箭把星链卫星送入轨道。
I think, you know, it's broadly known SpaceX uses Falcon nine, its its main rocket to bring its satellites into orbit that sort of help power Starlink.
但这些任务加起来,已经占了SpaceX全部发射次数的四分之三左右。
But it makes up a a about three quarters of the total launches that SpaceX runs.
所以当SpaceX的业务板块重新划分时,主要的三个部分会是:星链的互联网服务、火箭发射业务,以及AI业务——也就是xAI和推特。
And because of that, when you're gonna look at SpaceX's three business segments when the s one flips, it's going to be connectivity, which is Starlink space, which is the rocket launch business and AI, which is xAI and and Twitter.
你会发现,火箭发射业务的增长率只会是个位数。
And you'll see the space launch business growing single digits.
每年增长百分之七到八,你可能会想,为什么SpaceX会这样呢?
It's growing seven or 8% year over year, which you would think, why why is that happening for SpaceX?
它明明主导着整个市场。
Like, dominates the market.
因为真正为外部客户执行的发射任务,只占它总发射量的一小部分。
And it's because the actual launches it's doing for outside customers is a very small percentage of the overall launches that it's doing.
没错。
Right.
所以,如果你看这张图,你是不是觉得红色条代表的发射占比,会继续保持多数?
And so in other words, if you look at that chart, is your expectation that the red bar here in the chart, a proportion of total launches, the red bar should remain a majority.
而且未来可能还会进一步上升。
And if it might actually increase proportionally going forward.
我们的预期就是这样吗?
Is that our expectation?
是的。
Yeah.
我的意思是,这在航天行业里是个热门话题,尤其是当SpaceX开始更多谈论把计算能力部署到太空时,这种发射主导地位对整个行业意味着什么?
I mean, I think that's like a big hot topic in the space industry broadly, especially as SpaceX starts talking more about using its rockets and satellites to put compute into space, which is what is this kind of launch dominance going to mean for the rest of the industry?
其他公司是不是得排长队,才能把载荷和卫星送入太空?
Will they have to wait in a long queue to be able to deliver their payloads and their satellites into space?
任何想把计算设备送上太空的公司,都得通过SpaceX这一关吗?
Will any company will any other company that wants to put compute in space need to run through the the toll that is SpaceX?
还是说SpaceX会直接用它的火箭掌控整个链条,自己把所有事情都做了?
Or will SpaceX just be using its rockets to kind of own the entire stack and do it all themselves?
说实话,现在还说不清楚未来会怎样。
Like, there's gonna be we can't quite the story is not clear today.
但我认为,未来几年,围绕SpaceX的市场地位,以及它如何用自家火箭服务自身业务而非第三方客户,一定会引发巨大讨论。
Like like but I think in the years to come, there's going to be a huge conversation around SpaceX's market position and how it uses its own rocket launch capabilities for its own purposes versus third party customers.
明白了。
Okay.
你刚才提到了这些领域的增长。
So now you talked about the growth of all these segments.
我想提一下第三张图,它展示了 SpaceX 内部 xAI 部门的增长情况,也就是大家常说的 SpaceX 人工智能部门。
And so the third chart I want to bring up here looked at the growth of the xAI segment within SpaceX, otherwise, I guess known as the SpaceX AI segment here.
但这一块的收入增长相当缓慢。
But the revenue growth here is pretty meager.
我们预期未来会好转吗?你那边听到什么风声了吗?
Do we expect this to get better over time, or what what are you hearing?
他们刚把一批算力卖给了 Anthropic,这会是一笔不错的收入来源。
Well, they just sold a bunch of their compute to Anthropic, and that'll probably be a nice little revenue jewel.
他们还收购了 Cursor,预计今年晚些时候会把这家公司整合进 xAI 业务里。
They bought, you know, they have agreed to buy Cursor, and, you know, we'll expect they'll fold that into the xAI business later this year.
这会带来一波明显的提振。
So that'll be a nice jolt.
但我觉得,这正好解释了为什么他们最近急着做这么多大手笔的商业交易——花六十亿美元收购 Cursor,把大量算力租给 Anthropic。
But I think this helps explain why they're sort of seemingly scrambling to make all these pretty extreme, you know, sort of business deals, spending 60,000,000,000 on Cursor, renting out a bunch of their compute to Anthropic.
根本原因在于,他们的模型和核心 AI 团队相比行业领头羊 OpenAI 和 Anthropic,落后得太明显了。
It's simply because their models and their their kind of key AI division have been a a pretty significant laggard compared to the bells of the industry, which are are OpenAI and Anthropic.
当然,这些数据也有一些局限性。
And, obviously, there's some caveats with this data.
xAI 还包含了 Twitter,而 Twitter 本身已经有稳定的收入来源,这也会影响增长表现。
X xAI obviously also incorporates Twitter, which has, you know, sort of a an established revenue base, which can affect growth as well.
但不管怎么分析,都能看出去年 AI 业务的增长远不如 OpenAI 和 Anthropic 那么亮眼。
But I I think any way you slice it, you know, sort of it shows that last year, the AI business was was not at
根本没达到我们看到的 Anthropic 和 OpenAI 那种爆发式增长的水平。
all the kind of huge growth driver that we saw for for Anthropic and OpenAI.
大家是不是还期待更多类似 Anthropic 那样的交易?比如把算力租出去,让 xAI 进入云服务领域?
Do do people expect more deals like the the Anthropic deal, renting out compute, you know, xAI getting into the neo cloud business.
这短期内能带来收入增长,帮助他们充分利用现有的算力资源。
Again, this is a short term jump in revenue that could help them make use of all the capacity that they have.
在 SpaceX 这圈子里,有没有人讨论过,也许 xAI 最终就变成一家云服务商?
Is there a discussion at all amongst folks in the SpaceX orbit that maybe xAI just becomes a neo cloud company?
收购 Cursor 让这种可能性变小了。
Buying Cursor of makes that less likely.
我觉得他们确实是开发者AI和企业级应用领域的重要玩家,这个市场体量巨大,xAI迟早得去抢这块蛋糕。
I think you know, the they they are a real player in the kind of, you know, sort of developer AI and broadly enter enterprise application world, which is a huge market that xAI is going to need to go after.
而且他们需要海量的算力。
And so and they need a ton of compute.
所以,你是说我就干脆变成个Neo Cloud算了?
So, yeah, like, is that to say I just can become a Neo Cloud?
不可能。
Like, no.
这反而会拉低他们的估值。
It won't help their valuation.
这类业务的估值倍数通常都比较低。
Those businesses are usually valued on a lower multiple.
所以,要是Cursor这笔交易真成了,你估计就看不到太多这种转向了。
And so, yeah, I think if this cursor deal gets done, you're gonna not see a ton of that
我再问你一个问题,关于xAI的。
Let me let me ask you one more question on the xAI point here.
我想知道,当你跟人聊SpaceX上市的事时,xAI这个话题会占多少分量?毕竟太空业务才是支撑整个估值的核心。
I wonder when you're talking to people about the SpaceX IPO, how much does xAI actually come up in the conversation given that you know, the space part of the business is really the thing that is anchoring a lot of this?
其实,上市故事的重心完全在算力和太空中的数据中心,还有地面上的数据中心。
I mean, so much of the IPO story is about compute and data centers in space and data centers on the ground.
至于Croc正在开发的模型,或者xAI业务带来的实际收入,大家可能根本没太关注。
And so the actual model that Croc is developing and the xAI business, like the actual revenue you see coming through there, you know, people are are maybe not too focused on that.
大家关心的,是能不能拿到算力,以及怎么把算力送到太空去。
It's all about the actual access to compute and the actual access to get compute into space.
但这些现在都还很理论化,完全是着眼于未来。
But that's still very you know, that's very theoretical at this point, or it it's very it's very forward looking.
所以,你要想花一百到两千亿美元买下SpaceX,就得相信这套未来叙事。
And so that's what that is the story you need to believe to buy SpaceX at $1 to $2,000,000,000,000
明白了。
Great.
Cory,非常感谢你今天来分享。
Cory, I want to thank you for coming on.
这位是科里·温伯格,我们《信息》杂志财经部的副总监。
That is Cory Weinberg, our Deputy Bureau Chief of Finance here at The Information.
随着人工智能成本持续攀升,我的同事劳拉·布拉顿最新调查发现,企业软件买家已经开始调整合同,为持续的人工智能投入留出空间。
As the costs of AI show no signs of getting any less severe, my colleague Laura Bratton has new reporting that buyers of enterprise software are starting to adjust those contracts to make room for these ongoing AI investments.
我想请她来跟我们分享一下她的发现。
I want to bring her on to share with us what she knows.
劳拉,欢迎再次做客我们的节目。
Laura, welcome back to the show.
很高兴你能来。
It's great to have you here.
你能跟我们说说,你这篇文章里提到的这些情况具体是指什么吗?
Tell us a little bit about what you mean here in your story.
你提到一些公司正在尝试缩短企业软件的合同期限。
You talk about companies trying to make enterprise software contracts shorter.
能详细解释一下吗?
Unpack that for us a little bit.
是的。
Yeah.
所以企业软件的客户希望合同更有弹性。
So customers of enterprise software want more flexibility in their contracts.
他们希望既能继续使用传统软件,又能在将来替换为AI工具,或者改用其他软件系统时,合同周期更短一些。
They want to be able to use traditional software, but for shorter terms in the case that they want to eventually rip out those traditional software systems for AI tools, or they want to switch to use different software systems.
我觉得这一点很重要,因为人们谈论SaaS的末日时,总是非黑即白。
And I think this is important because we hear the SaaS pocalypse talked about in really black and white terms.
要么说软件已经完蛋了,要么说AI会让软件大幅升级,成为最大的赢家。
Either software is dead or software is going to be improved a lot by AI and is going be a big winner in all of this.
但在我看来,我跟客户的交谈,还有我收集到的那些案例,最清楚地反映了软件公司眼下面临的压力。
And I think to me, my conversations with customers and the anecdotes I gathered were really the clearest signal of the near term pressures that software companies are facing.
那我们来聊聊这些压力吧。
So let's talk about those pressures.
我是说,你具体指的是Anthropic调整定价模式这类情况吗?还是其他什么压力?
I mean, are we talking specifically here about Anthropic changing its pricing model, or what pressures are you talking about?
是的。
Yeah.
所以这其实是一个间接的关联——随着这些AI工具的兴起,比如Anthropic的Claude Code、Claude Enterprise、Claude CoWork这些产品,尤其是Claude Enterprise这套企业级工具,现在在企业里最受欢迎。
So it's really an indirect link where the rise of all these AI tools, and I think we've seen that Anthropic Claude Code, Claude Enterprise, Claude CoWork, like the Claude Enterprise sort of accounts and suite of tools, are the most popular among enterprises.
随着AI提供商和软件公司普遍转向按使用量收费,企业客户在选择软件系统、分配预算以及评估软件回报率方面变得越来越挑剔。
As AI providers and software providers in general begin to charge customers based on usage, we're seeing that enterprise software buyers are becoming a lot more picky about which software systems they use and how they're going to spend their budgets, what return they're seeing from the software that they use.
你能不能帮我理清楚这一点?
So help me understand this.
如果他们希望和企业软件公司签的合同周期更短,这怎么能在短期内减轻开支呢?
If they want their contracts with enterprise software companies to be shorter, how does that help with the expenses in the short term?
在我印象里,我明白不签五年长期合同,而是改签两三年的合同,这层意思。
Because in my mind, I sort of understand how I'm not committing to a contract that is maybe five years in length, I'm committing to something that is maybe two or three years.
这部分我懂。
So I see that part.
但那怎么改善我短期的现金流呢?
How does it help me with my cash flow in the short term then?
是的。
Yeah.
我的意思是,缩短合同本身并不一定意味着短期内支出会减少,但确实让你在发现没达到预期回报时,能更早地停止付费。
I mean, it doesn't necessarily the part about the shortened contracts doesn't necessarily make it so that you're spending less in the short term, but it does make it easier to halt that spending at a nearer point in the future if you decide that you're not getting the return that you want.
所以这其实对软件公司的收入可预测性构成了威胁,而不是眼下收入的总规模。
So really it's a threat to the predictability of software firms revenues rather than the, you know, gross value of those revenues at this at this moment.
我还听顾问们提到,这些软件合同中的净留存率正面临压力。
And then another thing that I heard from consultants is that net retention is under pressure within these software contracts.
也就是说,续约的客户在增加支出方面,远不如以前那么积极了。
And what that really means is that customers that are renewing their contracts aren't growing their spending with their software vendors as much as they used to.
我觉得这清楚地表明,客户现在变得更挑剔了,不再像过去那样轻易扩大合同范围。
And so I think that that's another really clear signal about how customers are being pickier and not necessarily expanding the scope of their contracts as much as they were previously.
合同变短了,意味着他们一两年后就可能离开用了多年的软件供应商,而以前他们可是签三到五年合同的。
The contracts are shorter, which means that they could, you know, potentially leave their software vendors that they've had for a long time in one or two years, whereas they used to sign like three to five year contracts.
那软件供应商会满足客户,提供他们想要的短期合同吗?
And are the software vendors giving them the shorter contracts that they want?
他们有没有调整条款,或者涨价来弥补这一点?
Are they changing the terms at all or increasing the price to make up for it?
这得看情况。
It really depends.
我们看到很多企业级软件公司都在转向按客户使用AI的量来收费,比如ServiceNow就说过,这可能会让客户的支出大幅增加。
We've seen a broad shift among enterprise software players to shift to charge customers based on how much AI they use, which, know, for example, ServiceNow said that that could increase the spending by customers a lot or significantly.
具体数字我记不太清了,好像是未来几年会增长百分之十五到二十左右。
I can't remember the exact figure, I believe it was around 15 or 20% in the coming years.
所以我觉得,随着厂商调整定价模式,他们能让客户为AI工具支付比以前更多的钱。
And so I think that as vendors shift their pricing models, they're going to be able to see customers pay more than they were previously for their AI tool.
我觉得这可以看作是对行业变化的一种应对,也是他们想抢先一步的做法。
So I think that that can be seen as a response to this industry shift and them trying to get ahead of that.
但据我听说,有些厂商确实同意了这些更短的合同期限,这是从顾问和客户那里听来的零星信息。
But from what I've heard, some vendors are agreeing to these shorter contracts just by anecdotally what I'm hearing from consultants and customers.
另外,你之前也提到过,这种模式让企业客户更容易逐步减少合同支出。
Now, other and you hinted to this earlier, this idea that it makes it easier for these enterprise software buyers to maybe taper off their contracts over time.
你之前提到,这些企业软件公司的净留存率正面临压力。
You talked about net retention being something that was coming under pressure at these enterprise software companies.
能再给我们详细解释一下吗?
Can you unpack that a little bit more for us?
我的意思是,真正的风险在于,合同缩短后,客户不再续约。
I mean, this is basically the idea that this this is the big risk is is them not renewing after the shortened contract.
对吧?
Right?
是的。
Yeah.
净留存率下降,并不等于客户不续约了。
So net retention doesn't necessarily mean that customers aren't renewing their contracts.
而是说,续约的时候,他们不再增加对这家供应商的支出。
It just means that they're not increasing their spending with the provider when they do renew those contracts.
我跟帕森顿的一位高管聊过,那是安永旗下负责战略和并购的部门。
So I talked to an executive at Parthenon, which is the strategy and M and A arm of Ernst and Young.
她告诉我,帕森顿旗下数百家客户的净留存率在过去六到九个月里下降了大约15个百分点,我觉得这清楚地表明,软件公司正面临压力。
And she told me that net retention that she's seeing among Parthenon's hundreds clients is down about 15 percentage points, in the last six to nine months, which I think is a clear signal that software- That's
这幅度不小。
a lot.
确实挺大的,对吧?
That's a- Yeah, seems like a lot, right?
不过净留存率还是在100%左右。
Mean, it's still around 100%.
客户确实还在增加支出,但相比以前,增长幅度小多了。
So, you know, customers are growing their spending to some degree, but it's less than they did previously.
我觉得这正是软件公司当前所承受压力的早期信号。
And I think that that's an early signal of the pressure that software companies are seeing.
软件行业里,有没有哪些细分领域特别受影响?
Are there specific segments of the software sector that in particular are under pressure here?
我在想,比如客户关系管理软件、身份认证的安全软件,还有数据存储这些领域。
I'm just thinking about, there's CRM software, there's, I don't know, cybersecurity identity authentication software, you know, there's data a storage.
那哪个领域风险最大?
Like, which one is most at risk here?
我经常听到有人提到企业资源计划系统。
One that I kept hearing come up was enterprise resource planning.
就是
Which
你说的是哪种?
is like, like what?
比如领英这样的平台。
So For for a LinkedIn.
对。
Yeah.
这类系统存储着关键的业务数据和应用程序,ERP软件主要由SAP、甲骨文、微软等公司提供。
That's it it stores critical business data and application ERP applications are offered by like SAP, Oracle, Microsoft, a bunch of companies.
我听到的主要是这个领域。
And that's one that I heard come up.
但我认为这还得走着瞧。
But I think it really remains to be seen.
我觉得首席信息官和首席技术官们,也说不准三年后到底该用哪些软件系统。
And I don't think that chief information officers, CTOs really know which software systems that they're going to want to use in three years.
他们也不知道哪家软件公司能在这场所谓的AI竞赛中胜出,哪些AI工具会更出色。
And they don't know which software vendors are going to win this, you know, quote unquote AI race and which AI tools are going to be better.
这恰恰说明,我们谁都不确定。
And that's kind of the point is that we don't know.
所以他们才更看重灵活性,更倾向签短期合同。
And that's why they want more flexibility and they want shorter contracts.
有些情况甚至还包括退出条款,这让我觉得特别有意思。
And in some cases, opt out provisions, which I found really interesting.
也就是说,软件供应商,如果你没能按约定日期提供相应的AI功能,我就有权提前终止合同。
And that is basically they're saying, software vendor, if you do not provide promised AI features by x date, I can exit this contract early.
这又是另一个被提到的点。
And that's another thing that came up.
所以不仅仅是合同周期变短了。
So it's not just shorter contracts.
还有一些更有利于客户的条款。
It's also some other sort of more favorable terms.
我觉得这清楚地表明,客户在与软件供应商谈判时,比过去有了更大的话语权。
And I think really this is just a broad signal that customers have more power in negotiations with their software vendors than they did in the past.
很好。
Great.
好了,劳拉,感谢你今天来做客。
Well, Laura, I want to thank you for coming on.
这位是劳拉·布拉顿,我们TIT平台《应用人工智能通讯》的作者。
That is Laura Bratton, author of our Applied AI Newsletter here on TIT.
明白。
Okay.
Meta已经开始通知数千名员工,他们将被裁员。
Meta has begun notifying thousands of employees that they are being laid off.
公司今天将裁撤8000个职位,约占公司总员工数的十分之一。
The company is set to cut 8,000 jobs today, which amounts to roughly one tenth of the company's overall headcount.
公司同时也在重组组织架构,将把数千名员工调配到新的岗位上。
The company is also restructuring its organization and will move thousands of other workers to new roles.
为了深入分析,我们邀请到美银美林的董事总经理兼互联网股权研究分析师劳埃德·沃尔姆斯利。
For more analysis, I want to bring on Lloyd Walmsley, Managing Director of and Internet Equity Research Analyst at Mizuho.
劳埃德,欢迎来到节目。
Lloyd, welcome, show.
很高兴你能来。
It's great to have you here.
能来我也很高兴。
It's great to be here.
谢谢邀请我。
Thanks for having me.
据我们所知,Meta今天的裁员已经启动了,虽然我们早就预料到会有这一天。
So as best we know, these layoffs are underway today at Meta, and I know we've been expecting these for a long time.
依你看,这家公司裁员这个决定合理吗?
Tell me, in your opinion, are these layoffs warranted at the company?
我觉得,现在这些公司开发软件的方式正在发生变化。
Look, I think we're seeing a shift in how, you know, these companies develop software.
有了人工智能,他们用更少的人就能做更多事。
And, you know, with AI, they can do a lot more with fewer people.
所以这肯定是原因之一。
So I think that's part of it.
另外,我觉得马克在公司整体管理上确实做得很好,纪律严明。
And then, look, I think Mark has done a good job of establishing very tight discipline at the company in general.
随着他们在云基础设施和AI产品开发上不断增加资本支出和运营支出,他们也在严格控制利润率和营业利润。
And as they spend more in CapEx and for that matter, OpEx on cloud expense to build out AI product, AI infrastructure, they are holding the line on, you know, margins and operating income.
考虑到他们在这么多领域投入这么大,他选择持续收紧开支,这很明智。
And so I think it's wise of him to try to be constantly tightening the belt given how much they're investing in so many areas.
所以现在大家讨论的这些裁员——比如Block这类公司的情况——其实核心问题是:哪些是之前招人太多导致的,哪些才是真正因为AI带来的效率提升?
So this whole discussion about how much of these layoffs now I'm talking the layoffs broadly that we've seen at companies like Block, etcetera, is a question, which ones are the result of overhiring and which ones are the result of actual AI efficiencies?
你对这个比例怎么看?
Where do you stand on the split here?
这八千人的裁员,到底是AI带来的真正效率提升,还是之前招太多人了?
Are all these 8,000 AI efficiency true cuts or is it the result of over hiring?
我觉得两者都有,很明显。
Yeah, I think it's a little bit of both clearly.
Meta这家公司,从疫情结束后就一直很克制。
The company, Meta in particular, has been very disciplined ever since coming out of the pandemic.
说实话,他们在广告业务上遇到的挑战,不仅来自疫情后的复苏,还有苹果IDFA政策调整的影响。
Honestly, some of the challenges they saw in the ad business both coming out of the pandemic but also post the, you know, the IDFA changes from Apple.
当收入增长放缓时,他们就彻底重视起了利润和成本控制。
You know, they, you know, really when the revenue growth slowed down, they got religion on margin and cost.
所以他们在裁员和控制增长方面一直很严格。
So they've been pretty tight in terms of reducing headcount and being disciplined in growth.
我觉得,比起我们跟踪的很多公司,他们在人员调整上确实走在了前面。
So I think they, more than a lot of companies we follow, they've been ahead of the pack in right sizing.
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所以这既得益于人工智能,也是对人工智能的一种回应。
And so this feels somewhat enabled by AI and then somewhat a reaction to AI.
他们必须削减成本,才能为这些投资提供资金。
They need to trim costs in order to fund some of this investment.
我觉得一部分是人工智能的原因,一部分是过度招聘,还有一部分是选择把资源投到其他地方。
So I think it's a little bit Some of it is the AI, some of it is overhiring, and some of it is just choosing to invest in other places.
你们有没有估算过,这些裁员能为Meta节省多少成本?这些节省能抵消多少他们必须投入的巨额资本支出?
Have you done any modeling around the cost savings that Meta will incur with these layoffs and how much of a dent that would make in the tremendous CapEx that they have to budget for?
是的。
Yeah.
我们确实做了一些分析,节省的幅度会相当可观。
So we have done a little bit of analysis here and it will be significant.
你可以根据公司人均运营成本来估算一下。
I mean, you can make estimates based on the average operating expense per head at the company.
理论上,他们每年能节省的金额在几十亿美元左右,属于高位个位数到低位两位数的范围。
And it's significant in the neighborhood of high single digit to low double digit billions of dollars annualized is in theory where they could get to.
再说一遍——还不错。
Again- Pretty good.
这已经很不错了。
That's pretty good.
现在这个规模已经相当可观了。
It's pretty significant now.
他们现在在AI方面投入了大量资金,既包括资本支出,也包括运营支出,特别是在云服务上,他们正大幅扩展与云提供商的合作,以补充自己的数据中心基础设施。
Again, they're spending a lot of money on AI in the form of CapEx, which they've guided to, but also on the operating expense line, they've got significantly expanding cloud relationships to supplement their own data center infrastructure.
但要准确判断这些节省下来的钱有多少会被重新投入,就比较难了。
And that is harder to pin down in terms of how much of this savings just gets reinvested.
我觉得目前来看,公司大部分节省下来的开支都会重新投入进去。
I think for now, the company is, you know, most of this is going to be reinvested.
不过,考虑到这些成本节约,以及公司一贯的审慎作风和保守指引,未来实际支出有可能低于他们年初的预期。
Although, you know, I think there's opportunity for them, for the costs to ultimately migrate from where they initially guided this year, given these cost savings and given the company's general trend towards discipline and conservative guidance.
所有这些投入都是为了更好的AI,但感觉我们还没看到大家期待的那种突破性AI。
So all of this is in service of better AI, and yet it feels like we maybe haven't seen the better AI that everyone's hoping for.
我们已经见识过Meta能推出些什么了。
We've seen a taste of what Meta can come out with.
他们前不久——大概是几周或几个月前——推出了一套新模型。
They had that new family of models that they introduced, I believe, a couple of weeks or months ago.
你觉得这笔投资到底效果如何?
But what's your assessment of how effective this investment is?
我的意思是,我们到底啥时候才能看到真正厉害的东西?
And I mean, when are we going to get the good stuff?
这正是问题的关键所在。
That is the crux of the question.
我觉得已经能看到一些积极的迹象了,但还远远不够。
And I think we've started to see some really positive signs, but it's still really
比如哪些?
Like what?
比如哪些?
Like what?
是的。
Yeah.
我觉得,一开始投资者看到这么高的资本支出,心里其实挺没底的,毕竟他们不清楚Meta到底能不能做出像样的模型,能不能追上行业前沿,更别说之后还能靠它做出什么产品了。
So I think for one, I think the big you know, investors initially when they saw the amount of CapEx, I think were disturbed because we had so little visibility into whether or not they could build a good model, whether or not they could catch up to the frontier, and then what are they going to build on top of that?
这世界真还缺一个聊天机器人吗?
Like does the world need another chatbot?
但到目前为止,Meta通过Muse Spark模型,已经证明了自己能在极短的时间内——从组建MSL团队算起才九个月——打造出接近前沿水平的高质量大模型,这一点很有说服力。
And I think what the company has addressed so far is with Muse Spark model, they have, I think, significant credibility in building a high quality LLM model at the cusp of the frontier in a very short order, nine months since they put the MSL team together.
这种速度确实惊人。
So that is remarkable speed.
而且他们也明确表示,下一波模型会更有实质性突破。
And they've been very clear that the next set of models will be even more meaningful.
所以,他们在模型研发能力上,已经交出了一份关键答卷。
So I think they've checked an important box in terms of their model building prowess.
但还有更重要的问题没解决:模型做出来了,接下来打算怎么用?
But then there's still significant other questions, which is, Okay, so what are you going to do with that?
我们在财报电话会上已经听到了一些线索。
And we've gotten hints of that from the earnings call.
这家公司显然非常主动地聚焦于目标。
Clearly the company is very agentically focused.
他们非常关注消费者,但同时也注重商业层面。
They're very consumer focused, but there's also a business element to it.
他们和很多中小企业在Facebook或Meta广告平台上合作。
You know, they work with a lot of SMBs on the Facebook or Meta advertising platform.
没错。
Right.
他们不仅能帮这些公司做广告,还能全方位支持他们的业务发展。
And they can help those companies across, you know, not just their advertising, but more broadly across their businesses.
我觉得
I think a
Jay,这些人对Spark模型印象深刻。
lot Jay, these were impressed by the Spark model then.
是的。
Yeah.
我觉得这个模式挺扎实的。
I think it is a solid model.
而且总的来说,反馈是
And I think the feedback, generally speaking, has
比大家预期的要好,尤其是作为从MSL推出的V1版本。
been this was better than people expected for V1 coming out of MSL.
你还提到了以代理为中心的策略,我们知道他们收购了Manus,然后我印象中中国政府要求他们剥离Manus。
Now, you also talked about agentic focus, and we know that they bought Manus, and then I believe the government in China sort of ordered that they divest Manus.
希望我没记错,或者可能细节我有点模糊了。
I hope I have this or maybe I'm not remembering the details.
那现在Manus收购案的现状是什么?
But what's the current state of the Manus acquisition?
对。
Yeah.
我觉得你说得对。
So I think you're right.
中国政府已经表态了,说这事不能就这么算了。
The Chinese government has said this, you know, this can't go through.
现在情况还不是很明朗。
And I think it's a little bit up in the air.
最近亚历山大·王接受了一个很棒的采访,但他避而不谈具体细节。
There was a great interview recently with Alexander Wang where he demurred on really commenting specifically.
说不定公司和中、美两国政府正在幕后进行一些谈判,想方设法促成这件事。
It's possible there's some negotiations going on behind the scenes between the company and the Chinese government and the US government to try to make it happen.
但目前来看,这事还是悬而未决。
But it's most definitely up in the air at the moment.
你觉得最后能成吗?
Do you think it'll go through in the end?
我没什么坚定的看法,但我觉得就算被迫剥离,公司还是能和Manus合作。
I don't have a strong view on it, but I think the company can work with Manus even if they're forced to divest it.
最近亚历山大·王的那场采访中,最值得关注的一点是,这家公司表示他们正从重建基础设施的阶段,转向AI产品开发的快速扩张阶段。
Then clearly, think one of the most interesting things coming out of the Alexander Wang interview recently was that the company is saying they're moving out of the sort of rebuild the infrastructure phase to the rapid scale phase associated with their AI product development.
所以我觉得,只要给他们时间,他们完全可以重新打造出之前Manus提供的大部分功能,如果有必要的话。
So I think they're going to be able to, you know, with time recreate a lot of what, you know, a lot of the functionality that Manus was doing if they need to.
我最后再问你一个问题,还是关于你刚才提到的基础设施方面。
Let me ask you one last question here, more on the infrastructure note that you were just talking about.
你觉得Meta有没有可能进军云服务市场?
I wondered what the likelihood could be of Meta moving into the business of being a cloud provider.
你觉得这是他们短期内能做的事,还是长期的选项?
Do you think that that is a short term, long term option for them?
他们是不是该认真考虑一下这个方向?
Is this something they should look into?
是的。
Yeah.
我觉得他们确实有这个能力。
I think it's something that they could do.
他们不太可能直接做这个,但他们可能会为中小企业提供大量与AI相关的服务,这些服务看起来和云服务很像,只是把底层基础设施给隐藏起来了。
It's not likely that they'll do this, But what they may end up doing with the SMBs and AI, they could end up providing a lot of services to SMBs related to AI that look and feel a little bit like a cloud business, but abstracting away some of the infrastructure layer.
那他们可能会参与哪些具体的事情呢?
So they may end up participating Like what?
比如帮他们做智能体工具,这他们其实已经在做一部分了。
Like just helping them with agentic, you know, which they're already doing to some extent.
给企业提供建在自己网站上的智能体工具,不只是局限于Meta平台内的活动。
Providing agentic tools to businesses that they can use on their own website, not just with regards to activity on the Meta platform.
他们还可以为广告客户提供更多电商工具方面的支持。
And so they could provide more help with sort of e commerce tools for their advertising customers.
现在他们还不收费,但你知道的。
You know, for now they're not charging.
我肯定这能帮他们增加广告收入,未来也可能推出类似云服务商那样的企业订阅套餐。
I'm sure this will help them generate more ad revenue, but they could eventually have subscription packages for businesses that look like similar things that are offered by cloud computing competitors.
你开头说Meta不太可能进入中小企业市场,但我问的是更广泛的云服务提供商这个方向。
Although at the start of your answer, said maybe it's not likely that Meta goes into the not the SMB business, I'm talking the broader cloud provider business.
你为什么觉得不太可能呢?
Why do you think it's not likely?
毕竟现有的云基础设施市场已经很饱和了,而且这也不是他们的核心业务。
Well, it's a I mean, the existing cloud infrastructure business is pretty crowded and pretty non core.
我觉得他们更可能去做一些能帮助中小企业、同时又能推动广告主业的事情。
I think it would be I think they're likely try to address things that could help SMBs in a way that predominantly drives their core business, which is advertising.
不过,如果他们推出一些轻量级的云服务给中小企业,我也不觉得奇怪。
But yeah, I wouldn't be surprised if they do sort of cloud light type of services to SMBs.
但我认为他们不会去全面进入云业务,比如帮我的银行把数据基础设施迁到云端。
But I don't think they're going to enter the broadly defined cloud business to help companies like my bank port their data infrastructure into the cloud.
这看起来不太现实。
That doesn't seem likely.
对。
Right.
没错。
Right.
在你走之前,你还提到谷歌,这周正好有Google I/O活动。
Before you go, you also cover Google, and we had Google IO in the background this week.
你对他们发布的内容有什么总体看法吗?
Any high level reactions to what you saw them release?
是的。
Yeah.
说实话,我第一感觉是,对他们的核心搜索业务更有信心了。
Look, I mean, I think the first reaction would be, you know, we feel better about the core search business.
他们持续把AI更深地融入产品,进一步巩固了竞争优势。
They continue to bring more AI into the product in a way that re deepens their competitive moats.
其次,创新的速度明显在大幅加快。
Secondly, the pace of innovation is clearly accelerating massively.
这一点很明确,尤其是他们推出了新版的Anti-Gravity代码工具,帮了大忙。
I think that is clear and aided by their advances in coding tools with the new two point zero version of anti gravity.
第三点,我们看完之后,更理解为什么Meta要自己研发模型了。
Third thing, you know, we came out of that with a little bit more of an appreciation for why Meta is building their own models.
很明显,谷歌正在把人工智能融入他们所有的产品中。
Clearly, you know, Google's, infiltrating every product they offer with AI.
我认为,对Meta来说,拥有自己的模型会越来越重要。
And I think increasingly it will be key to have their own model at Meta.
最后一个要点是,整个互联网行业,尤其是电商平台、在线旅行社、外卖平台这些领域,都开始感到竞争压力。
And then last takeaway would just be some of the competitive fears throughout the internet, particularly on the marketplace, internet marketplace models, things like online travel agencies, food delivery.
我们正逐渐看到这些风险开始显现,因为谷歌的智能代理功能越来越强大。
I think we're starting to see those risks start to materialize more in the sense that Google is making their agents more and more capable.
他们最近,或者说是昨天,宣布将智能代理功能扩展到住宿领域,这对Booking Holdings和Expedia这样的公司构成了更大威胁。
And then they recently, or yesterday, they announced that they were extending some of their agentic capabilities into lodging, which is more of a risk for companies like Booking Holdings and Expedia.
所以这些就是主要的观察。
So those were the
这还挺有意思的,因为我们知道OpenAI在搞一些整合,叫什么来着?
big And it's kind of interesting too, because we know that OpenAI, forget what the what was it called?
好像是叫Apps什么的。总之,OpenAI一直在和Booking.com这样的公司合作做整合,我们之前还请过Booking.com的CEO来节目,我问过他这个整合的效果如何。
Apps or something like Anyway, the integrations that OpenAI has been working on with companies like booking.com We've had the CEO of booking.com on the show, and I've asked him about the results of that integration.
我觉得他们刚开始那会儿,大概才过去一个月,那时候还太早,看不出结果。
I think that was about a month out from when they started it, so it was still too early to tell.
但正如你所说,OpenAI 在努力和这些公司合作,而谷歌却直接推出能彻底取代它们的产品,这中间的博弈确实值得留意。
But as you point out, I mean, while OpenAI is pursuing that approach of trying to work with these players, Google has an offering that is really targeted at eliminating all of it altogether, and so certainly an interesting dynamic there to watch.
Lloyd,非常感谢你今天来做客。
Lloyd, I want to thank you for coming on.
这位是Lloyd Walmsley,来自Mizuho公司的董事总经理兼互联网股权研究分析师,正在TITV为我们做分享。
That is Lloyd Walmsley, Managing Director and Internet Equity Research Analyst at Mizuho here on TITV.
本月早些时候,一家快速崛起的金融科技公司Parker,主营在线信用卡业务,申请了破产。
Earlier this month, a fast growing Fintech company called Parker, which plays in the online credit card space, filed for bankruptcy.
这件事背后有很多层原因,我的同事Ann Gehan在今天的财经简报里把来龙去脉都挖清楚了。
It is a story with many layers to it, and my colleague Ann Gehan got to the bottom of it all in today's finance newsletter.
我想请她来聊聊这件事,欢迎她回到节目。
I want to bring her on to talk all about it, and welcome back to the show.
能先给我们说说,这个叫Parker的金融科技公司到底是做什么的?
Tell us who was what was rather Parker, the Fintech company?
你一针见血。
Well, you hit the nail on the head.
Parker是一家金融科技初创公司,主要为电商企业提供企业信用卡服务。
Parker was a Fintech startup that mainly focused on corporate credit cards for e commerce businesses.
如果听起来像是个细分领域,那确实如此——Parker是几年前金融科技火热时,众多效仿同一模式的公司之一,那种模式就是专门为某一类特定企业放贷和提供资金。
And if that sounds like kind of a niche idea, Parker was one of several companies that took kind of this playbook or idea that was very popular a couple of years ago when Fintech was a really hot startup category of trying to lend and provide capital to a very specific niche of businesses.
对Parker来说,他们专注的就是电商领域。
So in Parker's case, were focused on e commerce.
我觉得这个想法理论上很有道理,因为中小型电商企业通常需要大量前期投入,得先有钱才能进货。
I think this idea in theory makes a lot of sense because typically small e commerce businesses, they have a lot of upfront costs that they need capital for.
他们得提前支付货款,等商品卖出去才能回本。
So they need to buy inventory, they need to pay for that ahead of time before they can sell it.
还得在Facebook、Instagram这些地方投广告,到处找客户。
They also need to pay for ads on Facebook and Instagram and anywhere else they are trying to reach their customers.
所以这类企业对信贷的需求很大,但通常又很难从银行获得传统融资。
So there's lots of demand for credit among these kinds of businesses and they also typically have a harder time accessing traditional financing from banks.
很多银行要求高管提供个人担保,这类条件对想快速启动和扩张业务的企业来说可能是个障碍。
A lot of banks require things like a personal guarantee from executives or things that could be kind of a barrier if you're trying to quickly start and and scale a business.
所以市场上确实存在对这种服务的需求。
So there definitely was a market and demand for businesses for an offering like this.
有一段时间,就像我提到的,这些公司都是在风投热衷于金融科技的时期纷纷成立的。
For a while, like I mentioned, these companies all started when Fintech was a hot category for VCs.
投资者当时也都很支持,但我认为——
Investors were on board for a while too, but I think-
这家公司最后做到了多大规模?
How big did the company get in the end?
Parker 最终融到了将近两亿美元的资金。
Parker raised almost $200,000,000 in funding.
其中一部分是风投的股权融资,另一部分是债务融资,用来贷给自己的客户。
So some of that was equity from VCs and then some of it was debt financing that they used to then lend to their own customers.
我们可以聊聊,你怎么平衡这两者之间的关系。
So we can get into, you know, kind of how you need to to balance the two.
你们怎么借债然后放贷——
How you take on debt to then issue-
这其实是个
It's a
挺复杂的难题,舒姆,从结构上来说
tricky issue, Shum, form a of
要让整个模式跑通,确实很难。
tricky model to make it all work.
到底哪里这么难?为什么这家公司最终还是失败了?
What was so tricky about why did the company fail in the end?
尤其是那些有风投支持的贷款机构,得在扩大贷款规模、拓展客户的同时,确保不把钱借给风险太高的借款人——
These VC backed lenders in particular, they need to balance growing their book of loans, the customers that they're lending money to, while also making sure that they're not lending to borrowers that are super risky, that are never going to
那些根本不会还钱的,
pay them back,
或者拿钱去做不靠谱事情的人。
that are going to use the money to do sketchy stuff.
同时,因为他们依赖风投提供的股权资金来维持日常运营,比如付工资、买软件、保持公司运转。
At the same time, since they rely on the equity funding that they're getting from VCs to fund the daily operations, keep the lights on, pay for things like employees and software.
所以他们压力很大,必须尽快赚到收入,来覆盖这些固定开支,不然股权资金很快就会耗尽。
There's a lot of pressure for them to bring in revenue very quickly in order to cover those fixed costs so that they don't just burn through all their equity.
而且,随着贷款客户基数扩大,他们通常还能拿到更便宜或更优的债务融资条件。
And then also by kind of growing that base that they're lending to you, they can also usually get cheaper or better terms on the debt financing.
但他们毕竟不是银行,更像是个中间人。
But they, you know, they're not banks, so they need to they're kind of a middleman.
所以他们为了获得这些债务资金,不得不支付额外的溢价。
So they're they do have to kind of pay a premium for access to this debt.
所以说,这一切其实是个微妙的平衡。
So it all kind of it's a delicate balance.
你得不断创造收入,但也不能为了增长而疯狂放贷,拉来一堆不靠谱的借款人。
You know, you need to be bringing in revenue, but at same the time, you can't be growing like crazy by bringing One on these
这个故事里一个挺有意思的地方是,你有一个现金管理循环:得赚够钱还债,这样他们才能继续发债。
interesting of parts of the story was, you you have this cash management cycle here, bringing enough revenue to pay down your debt so they can issue the debt.
但后来Meta那边出了变化。
But then there was this change with Meta.
那到底发生了什么,对他们造成了这么大影响?
What happened there that really impacted them?
是的。
Yeah.
我觉得我们看到Parker和其他一些专业贷款机构的情况是,要让这种风险投资驱动的模式维持平衡本身就挺难的。
So I think what we've seen, you know, with Parker and some of these other more specialized lenders is that it's already kind of a tricky balance to make this venture backed model
确实很难。
work.
但如果你的贷款客户高度集中在某一行业,比如电商,一旦整个行业遭遇重大宏观变化,你的几乎所有客户都会很快陷入困境。
But if you're very concentrated in lending to one specific industry like e comm, if there's a big macro change that's affecting the whole industry, then that can very quickly create problems for basically all of your customers.
所以Meta那边发生的事是,今年早些时候,他们调整了广告主在Facebook和Instagram上投放广告的付费规则。
And so what happened with Meta was earlier this year, Meta changed their policies around how lots of advertisers pay for ads on Facebook and Instagram.
对很多电商公司来说,这可是他们最大的一笔开销之一。
So for a lot of e commerce companies, that's one of their biggest expenses.
他们用来支付广告费用的卡片,是他们交易量的一个重要来源。
And then so the cards that they're using to pay for the ads, that's a huge source of transaction volume for them.
所以Meta修改了规则,禁止大多数广告主用信用卡支付广告费,现在必须直接用银行账户付款,或者使用借记卡。这一变动导致交易量大幅下滑,不仅影响了Parker,也波及了所有拥有大量电商客户的金融科技公司。
So Meta changing the rules to make it so that most advertisers can't pay with credit cards for ads anymore or they now need to either pay directly from a bank account or use a debit card, That wiped out a lot of transaction volume, not only for for Parker, but, you know, for any any Fintech with a lot of ecommerce customers.
Meta做出这个改动,主要是因为广告主那边……呃,我有点想不起来了。
And Meta basically made this change because, what, advertisers were were not making good on on the the the well, I'm trying to think about it.
因为他们已经收到钱了。
Because they they get paid.
是的。
Yeah.
那问题到底出在哪里?
So what was the issue there?
对Meta来说,不支付信用卡处理费能省下不少成本。
It's it's it's cheaper for Meta to not have to pay credit card processing fees.
每笔交易能省下几个百分点。
So that's a couple percentage points on each transaction.
而且这样也能让他们更快地收到广告主的钱。
And also, that can also kind of speed up how quickly they're able to get that get that money, you know, from the advertisers.
所以,Meta 这个改动,到底是让 Parker 遇到瓶颈的主要原因,还是说根本问题出在公司整体的资金管理上?
So so the the the meta change, I mean, was this was this the central reason that Parker really hit a wall or was it really more of the cash management issues in the broader state of the business?
我想把这一点说清楚。
I just want to make that clear.
我说过,我觉得 Meta 这件事恰恰说明了,如果你的客户过于集中在某个行业,会有多危险。Parker 当时确实在努力拓展电商以外的业务,同时又想保持信贷资产的高质量,这本身就很难。
Like I said, I think the Meta issue kind of exemplifies what can happen if you are really concentrated one specific industry I with your customer know Parker was trying to expand beyond e commerce, but trying to grow that business while also keeping the credit book really high quality.
这确实不容易。
That's tricky.
据我了解,这家公司的发展速度比以前慢了很多,这时候想再去融资或者找买家,增长明显放缓,这很难向投资人或潜在收购方解释,也不是他们想看到的局面。
So the business, I think, according to my reporting, was growing much slower than it had been in the past and then going out and either trying to raise more funding from VCs or get acquired, and you have a big growth slowdown, you know, that's a a tough thing to explain and not necessarily what investors or potential acquirers want to see.
我们还得提一下,这段时间像 Brex 和 Ramp 这样的公司也在崛起。
And we should also say, I mean, you know, in meantime, you have companies like Brex and Ramp.
没错。
Sure.
你知道,这些在线企业信用卡公司可是风口上的宠儿。
You know, these are the online corporate credit card darlings.
Brex 明显已经被收购了,但我觉得,这些公司其实是 Parker 的直接竞争对手,客户可能会把它们当成更稳妥的选择?
Brex obviously got acquired, but I mean, these would be direct competitors to Parker that I imagine, you know, customers sort of look to as a as a safer alternative potentially?
是的。
Yeah.
我觉得像 Brex 和 Ramp 这样的大玩家,正越来越把目光聚焦在电商公司身上,把它们当作潜在客户。
I think I think you see some of the bigger players like Brex and Ramp starting to kind of zero in on ecommerce companies more as potential customers.
所以这确实是个重要因素。
So that's certainly a factor.
但你也看到,这个领域里一些更成功的初创公司,要么围绕银行业务做支撑,要么能说服客户使用其他附加服务,比如更强大的财务管理软件,有点像升级版的 QuickBooks。
But I think you've also seen, you know, some of the startups in this space that have been more successful, they've either anchored around banking or they've been able to sell their customers on other kinds of add ons like other software that can help you manage your finances, like a kind of better version of something like QuickBooks.
所以我觉得 Parker 完美地展示了,单靠放贷来打造一家公司有多难。
So I think Parker really just kind of exemplifies how difficult it is to build the business on lending alone.
尤其是在这种风投驱动的模式下,他们肯定不是第一个在这行倒闭的初创公司。
And especially with this kind of VC backed model, you know, they're they're certainly not the first startup in this space to have collapsed.
所以这恰恰说明,这种模式要想真正跑通,难度真是大得惊人。
So I think it just kind of illustrates how this model can be super, super tricky to make it all work.
最后一个问题。
Last question for you.
企业信用卡行业的人,还有客户们,对这次破产有什么反应?
What's been the reaction from folks in the corporate credit card space to this bankruptcy and also from customers?
是的。
Yeah.
我之前写过另一家贷款公司Ampla的倒闭,那家公司主要服务快消品和食品饮料领域的初创企业,那是几年前的事了。
So, I mean, you see this I wrote about the collapse of another lender, Ampla, which was focused on CPG and food and beverage startups a couple of years ago.
每当这类公司出事,总会有客户被甩在一边,陷入困境。
And while that was all happening, anytime these companies collapse, there are customers that are left out, hung out to dry a little bit.
现在肯定有不少竞争对手正抓紧机会,抢夺这些流失的客户。
So there are definitely competitors that are trying to win a bunch of new business right now.
还有一家和Parker类似的公司,叫Flex。
There's another company that's similar to Parker called Flex.
他们说,在Parker破产后,收到了大约五千条新的业务或客户咨询。
They said they had gotten something like 5,000 new business or new customer inquiries following Parker's bankruptcy.
但你也看到,像Brex和Ramp这样的公司正试图进入这个领域,甚至像Shopify这样的公司,虽然已经有不少金融服务,但也一直在为可能推出的新产品做准备。
But then you also see, like you said, companies like Brex and Ramp trying to move into this space and even companies like Shopify, which they already have a lot of financial service offerings, but they have been laying the groundwork for potentially some new offerings in that space.
所以这竞争确实非常激烈,但要把事情做对也特别难。
So it's certainly super, super competitive, but it's also very tricky to get right.
所以我们肯定会密切关注事态如何发展。
So definitely we'll be keeping a very close eye on how that all plays out.
很好。
Great.
Ann,非常感谢你今天来做客。
Well, Ann, I want to thank you for coming on.
这位是Ann Gehan,我们《The Information》的电商记者。
That is Ann Gehan, our ecommerce reporter here at The Information.
今天的节目就到这里。
That does it for today's show.
提醒一下,我们每周一到周五早上10点(太平洋时间),下午1点(东部时间)直播。
A reminder, we are on this stream Monday through Friday at 10AM Pacific, 1PM Eastern.
如果错过直播,节目内容可以在theinformation.com、我们的YouTube频道,或者你常用的播客平台收听。
If you can't make it then, episodes are available on theinformation.com, on our YouTube channel, or wherever you get your podcasts.
别忘了在X、Instagram和TikTok上关注我们。
Make sure to follow us on social media on x, Instagram, and TikTok.
我已经开始期待明天的节目了。
I'm already excited for our next show tomorrow.
祝你周三剩下的时间愉快。
Have a great rest of your Wednesday.
那我们先告一段落,再见。
Bye bye for now.
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