The Investor's Podcast (We Study Billionaires)  - The Investor’s Podcast Network - TIP825:Meta、Adobe、Booking Holdings,嘉宾为 Stig Brodersen、Tobias Carlisle 和 Hari Ramachandra 封面

TIP825:Meta、Adobe、Booking Holdings,嘉宾为 Stig Brodersen、Tobias Carlisle 和 Hari Ramachandra

TIP825: Meta, Adobe, Booking Holdings w/ Stig Brodersen, Tobias Carlisle & Hari Ramachandra

本集简介

在本期节目中,斯蒂格·布罗德森与托比亚斯·卡尔isle和哈里·拉马钱德拉共同进行新一轮股票推荐。哈里阐述了Meta作为领先AI驱动广告平台的投资理由;托比亚斯分析了Booking Holdings,探讨其旅游护城河能否抵御AI助手崛起带来的冲击;斯蒂格则深入分析Adobe,探讨其创意软件生态系统在快速技术变革中的持久性。 在本期节目中,你将学到: (00:00:00) 引言 (00:02:31) 为何哈里看多Meta(股票代码:META),强调其广告主导地位、网络效应及长期变现潜力。 (00:03:38) Meta的看空理由,包括巨额AI基础设施支出、资本回报不确定性及AI变现执行风险。 (00:14:27) 为何托比亚斯看多Booking Holdings(股票代码:BKNG),强调其轻资本运营模式和稳健的旅游生态系统。 (00:18:46) Booking Holdings的看空理由,包括AI导致客户心智份额流失,以及其在旅游预订价值链中角色可能受到的压力。 (00:27:43) 为何斯蒂格看多Adobe,聚焦其转换成本和订阅制收入模式(股票代码:NASDAQ: ADBE)。 (00:37:21) Adobe的看空理由,包括AI生成内容兴起,以及Canva和大语言模型等工具带来的竞争加剧。 免责声明:由于播客平台差异,时间戳可能存在轻微偏差。 书籍与资源 加入独家⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIP智囊团社区⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠。 斯蒂格·布罗德森的投资组合与业绩记录。 我们的Adobe估值模型。 我们的Meta估值模型。 我们的Booking Holdings估值模型。 查看智囊团讨论2026年第一季度 | 视频。 查看智囊团讨论2025年第四季度 | 视频。 查看智囊团讨论2025年第三季度 | 视频。 查看智囊团讨论2025年第二季度 | 视频。 查看智囊团讨论2025年第一季度 | 视频。 托比亚斯·卡尔isle的播客《收购者播客》。 托比亚斯的ETF ⁠ZIG⁠。 托比亚斯的ETF ⁠Deep⁠。 给 ⁠托比亚斯·卡尔isle⁠ 发推文。 哈里的 ⁠博客⁠。 给 ⁠哈里⁠ 发推文。 节目中提及的相关 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠书籍⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠。 在我们的 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠高级播客源⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠中收听无广告节目。 刚接触本节目? 通过 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠《内在价值通讯》⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,提升对企业估值的认知。 查看 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠《投资者播客入门包》⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠。 关注我们的官方社交媒体账号: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠。 使用我们的工具挑选股票赢家并管理投资组合: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIP Finance⁠⁠⁠⁠⁠⁠⁠⁠⁠。 享受我们 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠最爱的应用与服务⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠提供的专属福利。 通过 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠最佳商业播客⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,学习如何更好地启动、管理和扩展你的业务。 赞助商 通过支持我们的赞助商来支持我们的免费播客: Plus500 Netsuite Vanta Shopify 对任何第三方产品、服务或广告商的提及均不构成背书,投资者播客网络不对它们的任何声明负责。 了解更多关于您的广告选择。访问 megaphone.fm/adchoices 成为高级会员,支持我们的节目!https://theinvestorspodcastnetwork.supportingcast.fm

双语字幕

仅展示文本字幕,不包含中文音频;想边听边看,请使用 Bayt 播客 App。

Speaker 0

你正在收听《TIP》。

You're listening to TIP.

Speaker 1

在本期节目中,我邀请到了我的朋友兼价值投资者托比亚斯·卡尔isle和海·拉马钱德兰,一起聊聊另一轮不被看好的股票投资机会。

In today's episode, I'm joined by my friends and fellow value investors, Tobias Carlisle and Hai Ramachandra, for another round of, dare I say, unloved stock pitches.

Speaker 1

我们先从海对Meta的分析开始。

We kick things off with Hari's pitch of Meta.

Speaker 1

这家公司的业务运转得非常顺畅,但市场却一直在抛售它的股票。

The business is firing on its own cylinders, yet the market has been selling off the stock.

Speaker 1

我们还讨论了投资者是否该担心资本支出上升,以及Meta的竞争优势究竟来自它的AI模型,还是它无人能及的分发渠道和数据资源。

And we discuss whether investors should be worried about rising capital expenditures and whether Meta's competitive advances lies in its AI models or in its unmatched distribution and data.

Speaker 1

托比亚斯为我们详细分析了Booking Holdings——全球领先的旅游平台之一。

Tobias walks us through Booking Holdings, one of the world's leading travel platforms.

Speaker 1

我们争论AI系统未来会不会彻底取代旅游聚合平台,还是说Booking在旅游生态中的合作关系、网络效应和独特地位,让它比当前多数投资者想象的更持久。

We debate whether AI systems could eventually replace travel aggregators altogether or if Booking's relationships, networking effects, and position in the travel ecosystem makes it more durable than investors currently one:thirty believe.

Speaker 1

最后,我推荐了其中最不被看好的一只股票——Adobe。

And finally, I pitched the most unloved stock of them all, Adobe.

Speaker 1

股价现在跌到了多年低点,市场担心的,没错,就是人工智能的威胁。

The stock is trading near multi year lows as the market worries about, yes, you guessed it, the threat of AI.

Speaker 1

最近首席执行官和首席财务官相继离职,更让这个说法显得没那么有说服力了。

And the recent departure of the CEO and CFO has not made the narrative more compelling.

Speaker 1

所以我们聊了切换成本的问题,以及在快速变化的环境中,Adobe最大的挑战到底是技术颠覆,还是别的完全不同的东西。

So we discussed switching costs and whether Adobe's biggest challenge is technological disruption or something completely different in a rapid changing environment.

Speaker 1

和往常一样,这里面有很多值得商榷的地方,也有很多值得深思的观点,还藏着几条投资教训。

As always, there's plenty to disagree with, plenty to think about, and a few investing lessons along the way.

Speaker 1

那就不多说了,咱们直接开始吧。

So without further ado, let's jump right

Speaker 0

我们采访过世界上最顶尖的投资者,深入研究过价值投资的原则,也发现了不少极具吸引力的投资机会。

have interviewed the world's best investors, studied deeply the principles of value investing, and uncovered many compelling investment opportunities.

Speaker 0

我们专注于理解企业的本质和内在价值,据此做出投资决策,并把所有学到的东西分享给你。

We focus on understanding businesses and intrinsic value, investing accordingly, and sharing everything we learn with you.

Speaker 0

本节目不构成任何投资建议。

This show is not investment advice.

Speaker 0

本节目仅供信息参考和娱乐使用。

It's intended for informational and entertainment purposes only.

Speaker 0

主持人和嘉宾表达的所有观点均为个人意见,他们可能持有讨论中提到的证券。

All opinions expressed by hosts and guests are solely their own, and they may have investments in the securities discussed.

Speaker 0

接下来,有请我们的主持人,斯蒂格·布罗德森。

Now for your host, Stig Brodersen.

Speaker 1

欢迎收听《投资者播客》。

Welcome to The Investors Podcast.

Speaker 1

我是主持人斯蒂格·布罗德森。

I'm your host, Stig Brodersen.

Speaker 1

今天,

Today,

Speaker 2

一点三十,

as one:thirty

Speaker 0

和以往一样,在这些头脑风暴讨论中,我和哈里、托比一起。

always, throughout these Mastermind discussions, I'm here with Hari and Toby.

Speaker 0

延斯,你今天怎么样?

Jens, how are you today?

Speaker 2

我很好,斯蒂格。

I'm well, Stig.

Speaker 2

见到你真好。

Good to see you.

Speaker 2

哈里,见到你真好。

Good to see you, Hari.

Speaker 3

嗨,是斯蒂格和托比。

Hey, it's Stig and Toby.

Speaker 3

我们从印度向大家问好。

Hello from India.

Speaker 3

很高兴见到你们两位。

Good to see you both.

Speaker 1

那就开始吧。

Take it away.

Speaker 3

太棒了。

Awesome.

Speaker 3

这次我选的是Meta。

My pick for this time is Meta.

Speaker 3

我最近看市场波动,发现不少公司股价下跌,Meta就是其中之一。

When I was looking at the recent shuffle in the market, I see many names falling down and Meta was one of them.

Speaker 3

从高点算起,它的股价已经跌了20%。

Its share price from its peak has fallen down by 20%.

Speaker 3

但我仔细看了这家公司,业务其实非常扎实。

And when I looked at the company, the business is pretty strong.

Speaker 3

它是有史以来最出色的两家广告平台之一。

They're one of the two best advertising machines ever built.

Speaker 3

事实上,它的广告收入赶超谷歌只是时间问题。

In fact, they are on track to beat Google in terms of ad revenues.

Speaker 3

预计到2026年,它的广告收入将达到2430亿美元,比谷歌多出30亿美元。

Their forecasted ad revenue for 2026 is 243,000,000,000, which will be $3,000,000,000 more than Google's.

Speaker 3

而且他们的业务还在持续增长。

And they're growing.

Speaker 3

他们的运营利润率高达41%,2025年的自由现金流达到460亿美元,净利润率也有30%。

Their operating margin is very healthy at 41% with a 46,000,000,000 free cash flow in 2025, a 30% net margin.

Speaker 3

过去五年,他们的收入一直稳步增长,年复合增长率达到了18.45%。

Their revenue has been growing pretty healthily for last five years with a 18.45% CAGR revenue growth.

Speaker 3

那问题出在哪里呢?

So what's the problem?

Speaker 3

而这个问题对Meta来说并不新鲜。

And the problem is something that is not new to Meta.

Speaker 3

他们一向敢于大胆押注,而且一出手就是大手笔。

They are very bold and very swift in making serious bets, and they put serious dollars behind those bets.

Speaker 3

元宇宙就是其中一个例子,市场看到投入多年却迟迟看不到回报,就觉得这是个无底洞。

Metaverse was one of them which market got spooked when they really didn't see much returns and they saw it as a money pit.

Speaker 3

VR实验室,也就是现实实验室,是另一个例子。

VR Labs was another one, The Reality Labs.

Speaker 3

这次让市场感到担忧的是他们对数据中心和AI基础设施的投资,尤其是高达1350亿美元的资本支出。

And this time what has spooked market is their investments or their projected CapEx especially of 135,000,000,000 into building their data centers and infrastructure for their AI.

Speaker 3

他们押注的一大项目——首个大语言模型Llama,并没有取得太大成功,但最近他们的超级智能团队推出了最新模型,表现远超市场上其他基础模型,这让我相信一点:他们有能力打造出优秀的模型。

Their big bet that they're making, their first LLM Llama was not a big success, but recently their super intelligence group came up with their latest model which has performed really well compared to other foundational models out in the market, which gives me confidence that one, they have the ability to come up with a good model.

Speaker 3

第二点,我们看到模型正越来越同质化,也就是说,不同模型之间的细微差别正在趋于饱和,这时候分发渠道的优势就凸显出来了。

Two, as we are seeing that models are pretty much getting commoditized, that means the incremental difference between models is kind of getting saturated, distribution becomes more advantageous.

Speaker 3

关键在于分发能力。

It's the distribution that matters.

Speaker 3

无论是Grok(xAI)、谷歌的Gemini,还是Meta,都有强大的分发网络。

Whether it is Grok with x AI, Gemini of Google, Meta has a solid distribution.

Speaker 3

谷歌和Meta的另一个优势是,它们自身就有大量场景可以应用AI来优化产品、提升广告精准度。

The second thing with Google and Meta is they have a lot of use for AI to make their products better, their ad targeting better.

Speaker 3

所以它们不需要立刻依赖订阅模式来赚钱。

So they don't have to look for subscription model immediately.

Speaker 3

它们完全可以利用AI来提升现有产品的盈利能力与收入来源。

They can actually improve their profitability, their revenue streams for their existing products with AI.

Speaker 3

但他们也在尝试拓展订阅业务。

But they're also trying to diversify into subscription.

Speaker 3

他们还在关注云业务。

They are also looking into cloud business.

Speaker 3

不过我不打算把这些算进去,毕竟这些还都停留在纸面上。

But I'm not gonna be accounting for those because those are still kind of, you know, things in on the drawing board.

Speaker 3

所以我的基本假设是,他们的网络效应、由此产生的模式、把AI作为广告业务引擎的能力、定价权,以及他们展现出的纪律性——扎克伯格在2023年说过,那一年要讲效率。

So my base case is that their network effects, their mode that comes out of it, the ability to use AI as a engine for their ad business, their pricing power, and then the discipline they have exhibited wherein Zuck said in 2023, it's a year of efficiency.

Speaker 3

就连到了2026年,他们依然削减了员工人数。

Even in 2026, they have reduced their workforce.

Speaker 3

所以他们在开支上并没有失控。

So they're kind of not going off hinge in terms of spending.

Speaker 3

我希望这种态势能持续下去。

So I'm hoping that that will continue.

Speaker 3

因此,我的基本预测是,他们能在不推高市盈率的情况下,恢复自由现金流利润率,同时让增长趋于稳定。

So my base case is based on these, they're able to recover their FCF margin and also the growth stabilizes without any rerating of the price to earnings.

Speaker 3

我觉得从现在起还有46%的上涨空间。

I see a 46% upside from here.

Speaker 3

如果他们在AI变现上真的大获成功,那潜力还会更大。

If they really hit the ball out of the park with their AI monetization, then it can be much more.

Speaker 3

这就是我对Meta的看法,期待听听你们的意见。

So that's kind of my case for Meta, and I look forward to your feedback.

Speaker 3

托比亚斯,斯蒂格。

Tobias, Stig.

Speaker 3

谢谢。

Thank you.

Speaker 2

说得好,哈里。

Good one, Hari.

Speaker 2

我喜欢Meta。

I like Meta.

Speaker 2

我觉得这是个不错的选择。

I think it's a good pick.

Speaker 2

你说的我都同意。

I agree with everything that you've said.

Speaker 2

我觉得这真是个世界级的企业。

I think it's a absolutely world class business.

Speaker 2

像这样的公司很少见,扎克伯格还这么年轻,却全程深度参与,做得非常出色。

One of the very unusual one that still found the lead where Zuck is really fully engaged and he's young and he's done a really good job.

Speaker 2

他现在可能是业内最出色的管理者之一。

So might be one of the best managers in the business at the moment.

Speaker 2

现金流源源不断,增长速度也快得惊人。

Absolutely gushes free cash flow and just grows ridiculously fast.

Speaker 2

关键是他们还有机会在AI领域突破。

You've got that optionality that they figure out AI.

Speaker 2

他们在这场竞赛里绝不是落后者,至少具备竞争力,就算不是最前沿的——就像你说的,模型迟早会越来越同质化。

It doesn't seem like they're a loser in that race, they're competitive at least even if they're not at the forefront because as you say, the models seem to be commoditized over time.

Speaker 2

你不需要拥有最顶尖的模型,只要能跟得上主流就行。

So you don't necessarily need to have the best model, you just need to have a a model that's competitive with the other ones.

Speaker 2

我觉得对Meta来说,最大的问题跟其他公司一样,就是他们都得投入巨额资本去追赶这个机会。

I think for Meta the big issue is I think it's the same one for all of them that they've all got this massive CapEx to chase this opportunity.

Speaker 2

五年后回头看,我们可能会觉得,当初真是有点傻。

It's hard to say whether looking back on this in five years time we'll be like, oh, was silly.

Speaker 2

当然,这些人迟早都会找到变现的方法,但问题是他们全都在同一时间拼命烧钱,互相推高了支出,而其实这些业务本身的增长趋势本来就会持续下去。

Of course, these guys were all gonna figure out how to monetize this thing and that was gonna be Or they all sort of tried to spend all of the money at the same time and they all caused each other to overspend and the underlying kind of trajectory of the growth of these businesses was going to be sustained anyway.

Speaker 2

所以他们现在经历了一段资本开支严重超支的时期,但未来如何从这些投入中获得超出当前水平的收入,还不太明朗。

And so they've just had this period where they've really overspent on CapEx and it's not clear how they're going to generate the revenue out of that CapEx over and above what they're already doing.

Speaker 2

我觉得市场正是看明白了这一点。

And I think that's what the market sees.

Speaker 2

所以现在这个估值,基于他们已经取得的成就还算合理,但市场还是给AI执行的不确定性打了折扣。

Think that's why it's probably reasonable value on what it's already done but there's some discount for the uncertainty of their ability to execute on AI.

Speaker 2

这个问题确实很难回答。

It's a hard question to answer.

Speaker 2

我觉得这是一家质量极高的企业,真正风险并不是你的仓位会跌掉一半。

I think that it's such a high quality business that really risk is not that you're down 50% on a position like this.

Speaker 2

我觉得风险就在于,他们有一段时间——我不知道会持续多久,可能五年吧——投资回报跟不上,市盈率也因此下降。他们得花上一段时间,慢慢消化掉这些资本开支,才能让投资开始产生足够的收益。

I think the risk is just that for a period of time and I don't know how long this is but could be five years, they just under earn on what they've invested and the multiples come down as a result And they just have like a I don't know how long, but a period of time while they work through the sort of CapEx spending and start earning enough on that investment.

Speaker 2

同时,这类支出的问题在于,芯片的更新换代速度比过去任何基础设施都要快。

And at the same time, the problem with the spend on this stuff is that the chips age faster than infrastructure has in the past.

Speaker 2

这可不是铁路或者光纤电缆,埋在地下几十年都能用,你只需要等需求慢慢跟上就行。

Like, it's not like a railway or fiber optic cable which sits in the ground for a really long period of time and you just wait for demand to catch up.

Speaker 2

我觉得这些芯片的淘汰速度确实比那还要快。

I think these the chips age a little bit faster than that.

Speaker 3

是的。

Yeah.

Speaker 3

你说得对。

You're right, actually.

Speaker 3

这事儿还得靠扎克伯格的远见。

It needs some faith in Zuck.

Speaker 1

斯蒂格,再次感谢你,哈里。

Stig So Hari, again, I really appreciate it.

Speaker 1

我们现在所处的这个时代真有意思,我得聊聊人工智能。

It's such an interesting time that we're in and I have to talk a bit about AI.

Speaker 1

我实在忍不住想说。

I can't help myself.

Speaker 1

我问你个问题。

Let me ask you a question.

Speaker 1

我得先说明一下,我们在TIP Gulf Meta这边做了一个模型,算出来估值是77.5亿美元。

I probably want to preface this by saying that we created a model here on TIP Gulf Meta, we came up with a valuation of $7.75.

Speaker 1

那时候,股价还在600美元上下浮动。

At the time, recording's trading at 600 and change.

Speaker 1

但做这种预测的时候,总得考虑各种情景,给不同结果分配概率,回头一看,果然像托比阿斯说的,事情就这么发生了。

But of course, whenever you do that, you have different scenarios and you assign different probabilities, and then you look back and you're like, Oh, to Tobias' point, this happened.

Speaker 1

当时谁也没想到会这样。

It wasn't that obvious that it would happen.

Speaker 1

说实话,我也说不准。

I don't know.

Speaker 1

现在我在谈的是未来。

Right now, I'm talking about the future.

Speaker 1

别觉得AI接下来会怎么发展是显而易见的。

Don't think anything is obvious in terms of what's going to happen with AI.

Speaker 1

只有事情发生了,我们才觉得理所当然,但其实我们之前是给各种可能性分配了概率的。

It's only really whenever we see the result, we think it's obvious, but then again, you sign the probabilities to what you think is going to happen.

Speaker 1

不过,我一直在想,尤其是我投资组合里的那些股票,如果计算成本变得免费,或者几乎免费,会怎么样?

Stig But one of the things that I can't help but think about for many of the stocks in my own portfolio is what happens if computing becomes free or essentially free?

Speaker 1

我知道这个思路听起来有点奇怪。

I know it sounds a bit odd to have the framework.

Speaker 1

就像很多公司,长期以来你都抱着一个特定的判断。

It's a bit like for a lot of companies, you had this thesis for the longest time.

Speaker 1

如果我们突然掌握了如何实现无限能源,会怎样?

What happens if we figured out how to make abundant energy, for example?

Speaker 1

要是能源真的免费了,全世界都能喝上干净的水,因为现在我们太依赖能源了,而它却变得不花钱了。

Then all energy is free, then we have clean drinking water for the entire world because we need so much energy, but now it's free.

Speaker 1

这听起来可能很理论化。

So it might sound very theoretical.

Speaker 1

但与此同时,你也能看到眼下正在发生的事,比如推理成本正在大幅下降。

At the same time, you also see what's going on right now and you see how much cheaper everything becomes in terms of, for example, inference.

Speaker 1

但另一方面,你又需要更多的算力。

Then at the same time, you also need that much more.

Speaker 1

所以这两股力量在相互拉扯。

So you have these two things that are trying to counterweight each other.

Speaker 1

不过我想问个问题,这会是个很长的问题,你也能看出来。

Anyways, I wanted to ask, this is going be a very long question as you can tell.

Speaker 1

如果算力——我知道我用词不太准,Hari,但我希望你能明白我的意思。

What happens if computing, I'm definitely going to use the wrong word here, Hari, but I hope you see where I go with this.

Speaker 1

不管是算力、AI,还是你叫它什么,如果这些东西变得免费或者便宜到极致,会怎样?

Computing, AI, whatever you call whatever you need to do if that becomes free or cheap.

Speaker 1

所以我再详细说说这个框架:Meta拥有海量数据,如果他们能充分利用这些数据,而且计算成本对他们来说几乎为零,那会怎样?

So let me talk a bit more about the framework here, because Meta has so much data that what happens if they can utilize all that data and collect all of that data and it's essentially free for them to compute?

Speaker 1

那你就可以直接去找Meta,说:‘这是我10万美元的广告预算。’

Then you can basically go to Meta and say, Here's $100,000 for my campaign.

Speaker 1

这是我的目标。

This is my objective.

Speaker 1

你来搞定吧。

Figure it out.

Speaker 1

而Meta会自己想办法,因为计算成本已经免费了。

And then Meta is going to figure it out because computing is free.

Speaker 1

但也许这种想法根本不对,因为如果计算真的免费了,Meta也就没了这种优势——那时候人人都能收集同样的数据,什么事都做得到。

Or is that not the way to think about it at all because Meta doesn't have that type of advantage if computing becomes free because then everyone can collect the same amount of data because everything is possible.

Speaker 1

这就是我想说的框架。

And that's going to be my framework.

Speaker 1

我知道这听起来有点奇怪,但我觉得你可以从这里开始拆解,一点一点来。

Know it sounds like a bit of an odd question, but I think you can break it down one:thirty from there.

Speaker 1

让我

Let me

Speaker 0

现在把话筒交给你,哈里。

throw it back over to you, Hari.

Speaker 3

是的。

Yeah.

Speaker 3

这是个非常好的问题,斯蒂格。

Actually great question, Stig.

Speaker 3

这正是现在所有这些公司都在面对的千亿美元难题。

And that's the million dollar question now all of these guys are facing.

Speaker 3

如果你看整个AI领域,我认为它受限于电力。

If you look at AI in general, I think it is constrained by power.

Speaker 3

它也受限于物理空间,因为你总得在某个地方建数据中心。

It is constrained by real estate or space because you gotta build a data center somewhere.

Speaker 3

而且它还受限于芯片,尤其是现在的GPU。

And it is constrained by chips or the GPUs currently.

Speaker 3

当然,现在谷歌、亚马逊和其他公司也在推出TPU,专门用于推理和训练的芯片也在不断涌现,同时模型本身也在持续优化。

Of course, now there are competition from Google and Amazon and others with TPUs, and there are specialized chips for inference versus training coming in and then the models are also being optimized.

Speaker 3

所以趋势就是朝着这个方向发展。

So the arc is towards that.

Speaker 3

因此,目前我们主要受限于芯片供应。

So right now we are heavily constrained by chips today.

Speaker 3

但正如你提到的,趋势正朝着一个方向前进——竞争跟上来了,芯片供应增加,我们可能不再受此限制。

But as you mentioned, the arc is towards a place where we might no longer be constrained by that by a factor of one, competition catching up, so supply coming into the market.

Speaker 3

第二,模型本身正变得越来越高效。

Two, the model themselves becoming more efficient.

Speaker 3

现在有很多论文都在研究这个领域,我也在关注,过去大家关注的都是模型的功能。

And there is a lot of papers now being published on that area and I'm following the that where so far it was all about features in the model, if you will.

Speaker 3

现在重点完全转向了如何让模型更节能、更省钱。

Now it's all about how to optimize the model for energy, for cost.

Speaker 3

事实上,谷歌的Gemini Flash最近在Google I/O上就提到,使用Flash能节省数十亿美元,因为它效率高得多。

In fact, Google Flash, Gemini Flash, recently in their Google IO, they talked about how if you use Flash, you will save billions of dollars because it's much more efficient.

Speaker 3

所以,这类讨论已经开始了。

So that conversations have already started.

Speaker 3

所以我认为,随着这个趋势持续下去,Facebook的优势在于它拥有一个封闭的生态体系。

So I think with that arc continuing, Facebook has the advantage that it has the walled garden.

Speaker 3

不是每个人都能接触到Facebook所拥有的那种数据,而它可以利用这些数据来优化广告投放、向用户推荐产品,甚至基于这海量数据开发新的功能、产品和订阅模式。

Not everybody has access to what the data Facebook has, and it can leverage that data whether it is for better ad targeting or for suggesting products to its customers or even coming up with new features and product and subscription model for its customers based on the treasure trove of data they have.

Speaker 3

因此,这对Facebook来说是个优势,因为随着芯片越来越普及、模型效率不断提升,它们提供AI服务的成本也在下降。

So that can prove to be an advantage for Facebook because their cost of delivering AI goes down as chips gets commoditized or model becomes more efficient.

Speaker 3

现在,它们的优势就在于数据。

Now they have the advantage of data.

Speaker 1

非常感谢你,哈里。

Thank you so much, Hari.

Speaker 1

托比,该你了,说说你的选择。

Toby, you are up with your pick.

Speaker 2

我的选择也和AI密切相关。

Mine is also a AI impacted name.

Speaker 2

我喜欢Booking。

I like Booking.

Speaker 2

如果你在美国,一定会看到Booking.com的广告。

Booking.com, if you're in The States, you will see any ads.

Speaker 2

广告做得真不错。

Great ads.

Speaker 2

Booking.com这个牌子特别让人印象深刻。

Booking.com really sticks in the mind.

Speaker 2

这是一家大公司。

It's a big company.

Speaker 2

它比我平时推荐的公司规模大得多,价格也贵不少。

It's much bigger than I usually pitch and it's more expensive than I usually pitch.

Speaker 2

但我觉得它很有意思,因为它实在太强势了,而且这种能以便宜价格买到这类公司的机会很少见。

But I think it's interesting because it is so dominant and I think it's one of the unusual chances that you get to buy one of these companies cheaply.

Speaker 2

顺便提一下,不知道的人可能不清楚,Booking是一家帮人预订旅行服务的公司。

Just so for folks who don't know, Booking is a business that allows you to book travel.

Speaker 2

他们旗下有Booking.com和Priceline,这两家生意都做得非常好。

They have booking.com Priceline which has been a great business forever.

Speaker 2

Agoda我不太熟悉,但Kayak和OpenTable这些名字大家也都听过。

Agoda, I don't know particularly well but Kayak is also a name that folks will recognise an OpenTable.

Speaker 2

随着时间推移,人们越来越富裕,旅行需求也在稳步增长,而且他们更希望掌控整个旅行体验。

Over time there's secular growth in travel as people become more wealthy, they tend to travel more and they're able to control the experience.

Speaker 2

他们能更好地做附加销售,也能全面掌控各个环节。

They're able to upsell and control various parts of the experience.

Speaker 2

他们的商业模式不一样。

They have a business model that doesn't.

Speaker 2

在2020年期间,一些其他平台为了跟Booking竞争,提前囤房,结果房没卖出去就卡住了。

So through 2020, some of the other sites in an effort to compete with Booking, they buy rooms upfront, they get caught when the rooms weren't taken.

Speaker 2

Booking.com从不这么做。

Booking.com doesn't do that.

Speaker 2

他们不提前买断房间,所以资金压力很小。

They don't buy their rooms upfront so they're very capital light.

Speaker 2

他们不拥有任何实体资产,只是把用户和住宿方连接起来。

They don't own the underlying assets, they just hook people up.

Speaker 2

对Booking来说,最大的风险是人们觉得他们能想办法让AI来掌控整个订房流程。

The big risk to booking is that folks think that they can somehow they will figure out how to get AI to control.

Speaker 2

你只要对AI说想去哪儿旅行,它就会帮你搞定一切,根本不用你去碰这些网站,直接完成预订,这样就把Booking.com绕过去了。

You'll just type into your AI that you want to book a trip somewhere and the AI will do all of that for you without you having to interact with any of these sites and it will either do it directly and therefore cut out booking.com.

Speaker 2

不过Booking.com的立场是,这种情况根本不会发生。

So booking.com, their thesis though is that that doesn't happen.

Speaker 2

因为他们手里有海量网站的数据,而且需要维护各种合作关系,所以不会被绕开。

So they're not disintermediated because there is a large database of all these sites and there are relationships that needs to be maintained.

Speaker 2

这不是简单打个电话、付个钱就能搞定的事。

It's not a simple matter of just calling them and paying them.

Speaker 2

他们和这些平台之间有专门的合作关系。

They have these specialized relationships.

Speaker 2

所以,不管是ChatGPT、Claude还是其他大模型,想接入这些旅游服务,都得通过Booking.com才行。

So in order for chat GPT or Claude or one of the other LLMs to access these travel agents, they'll need to go through booking.com in order to do it.

Speaker 2

我不确定这到底有多大可能,但这就是他们的核心观点。

I don't know what the likelihood of that actually happening is but that's their thesis.

Speaker 2

他们认为自己不会被绕过,会继续在用户获取和购买流程中扮演重要角色。

They think that they won't be disintermediated, that they will continue to be part of that acquisition, that purchase journey.

Speaker 2

其余的业务管理得非常好,资本配置也相当出色。

The rest of the business is it's very well managed, capital allocation is excellent.

Speaker 2

因此,它的资本回报率一直很高。

As a result, it tends to be very high return on invested capital.

Speaker 2

多年来它一直稳步增长,具备一家优秀企业的所有特征:轻资产、强大的网络效应。

It's grown very steadily for years and years and has all the things that make it a great business, very asset light, great sort of network.

Speaker 2

一旦用户习惯了这个平台,转换成本就很高,而且能产生大量自由现金流。

Once people get used to the site there's switching costs, lots of free cash flow.

Speaker 2

所以我认为,它的竞争优势是持久的。

So the competitive advantages I think are durable.

Speaker 2

预订旅行的风险仍然在一定程度上受经济周期影响,如果经济走弱,人们往往会减少出行。

The risks to booking travel is still sort of somewhat cyclical with if the economy goes through a weaker period then folks just tend to travel less.

Speaker 2

而Booking的定价方式,实际上是基于对未来增长的预期,假设它会像过去那样持续增长。

And because of the way that booking is priced really is priced assuming some future growth or assuming that it continues to grow into the future somewhat like it has in the past.

Speaker 2

如果这种收入增长放缓了,我们大概就会预期这样的回报。

That sort of revenue growth slows down, that's the sort of return we would likely expect.

Speaker 2

我觉得最可能的情况是,旅行市场还是会像过去那样稳步增长。

I think the most likely outcome is that travel just sort of generally grows as it has historically.

Speaker 2

我喜欢公司在时机合适时回购股票,我觉得他们现在做得不错。

I like companies that buy back stock at opportune times and I think that they're doing a good job buying back here.

Speaker 2

看涨的情形是,人工智能能帮上忙,让他们成为所有这些大语言模型的接入通道,继续增长下去。

The bull case is that AI helps them and they become this sort of channel for all of these other LLMs and they just continue to grow.

Speaker 2

他们能无缝地与其他系统连接起来。

They interconnect with them seamlessly.

Speaker 2

你甚至都察觉不到这事儿发生了,但他们因此能比过去表现好得多。

You don't even know that it happens and so they do a lot better than they have historically.

Speaker 2

你可以权衡看涨和看跌的情景,也许它们刚好抵消,所以最可能的情况还是他们继续稳扎稳打地往前走。

You can handicap the bull and the bear and maybe they cancel out and so the base case is the most likely, which is just that they keep on sort of muddling along.

Speaker 2

我觉得在当前价位,Booking 是一个风险收益比还算合理的投资,虽然现在因为大语言模型的担忧被压低了,但他们反而可能从中受益的概率也不小。

I think that Booking is a reasonable risk adjusted bet at these levels because it's a little bit depressed with the fear around LLMs but there's a reasonable chance that they are beneficiaries of that.

Speaker 3

这个选择真有意思,托比。

Very interesting pick, Toby.

Speaker 3

我觉得现在因为AI的担忧,整个市场突然变得有意思起来了。

And I think there are so many suddenly the market has become interesting now with the AI scare.

Speaker 3

我有个问题,我同意你的看法。

One question I have is, I agree with you.

Speaker 3

Booking所拥有的那些关系和渠道,确实是他们的优势。

The the relationships Booking has, the channels they have maintained is definitely a mode for them.

Speaker 3

就算我通过ChatGPT或者Anthropic的客户端预订,Booking作为后台的API提供服务,我可能根本察觉不到,但其实我依然是通过ChatGPT或大模型在查询Booking,它完全可以作为一个插件嵌入进去。

Even if I'm going through, say, Charge GPT or Anthropic Cloud client and Booking becomes like a headless and provides an API, it might go in background, but I'm still querying Booking through chat GPT or LLM as so Booking can be a plug in to chat GPT.

Speaker 3

所以这种情况意味着它依然存在。

So that's kind of the case where it's still there.

Speaker 3

它并没有被颠覆。

It's not disrupted.

Speaker 3

不过从长远来看,短期倒确实没什么问题。

However, in the longer term so in the short term, it's not a problem.

Speaker 3

但从长远来看,他们正在逐渐失去用户的心智份额。

But in the longer term, they're gradually losing the mindshare.

Speaker 3

而且他们也在失去流量入口,现在用户会直接访问Booking网站,他们可以借此进行交叉销售。

And they're also losing the real estate in the sense that right now folks land on Booking website and they can cross sell to them.

Speaker 3

你可以推广产品。

You can promote.

Speaker 3

你可以展示广告。

You can show advertisements.

Speaker 3

用户在网站上浏览时,往往会发现一些新的选择。

And then, you know, people discover things as they are on the site.

Speaker 3

如果Booking只是成为Claude或OpenAI的一个插件,这些长期机会很可能会慢慢消失。

So those are some of the opportunities they might lose in the long term if they just become a plug in for Claude or OpenAI.

Speaker 2

过去六个月里,它的股价确实大幅下跌,而在此之前,它已经长期保持稳定增长。

It's certainly sold off over the last sort of six months after being a pretty consistent compounder for a very long period of time.

Speaker 2

你觉得它的估值是不是有点过头了?

Do think that the valuation got a little bit ahead of itself.

Speaker 2

但我认为,现在的估值其实已经打了合理的折扣;如果真失去了用户心智,那才是真正的看空理由,也是最大的风险。

But I think the valuation has It is at a reasonable discount now or if it loses that mind share then that's the bear case, that's the risk.

Speaker 2

这确实是个好问题。

So I think it's a great question.

Speaker 2

我没法给出完美的答案,但我觉得,这正是它当前股价水平的根本原因。

I don't have a great answer, but I think that that is really the reason why it trades where it does.

Speaker 1

咱们先休息一下,听听今天赞助商的消息。

Let's take a quick break and hear from today's sponsors.

Speaker 4

想尝试在线交易,却还没迈出第一步吗?

Curious about online trading, but haven't taken the first step yet?

Speaker 4

你不是一个人。

You're not alone.

Speaker 4

Plus500期货是个不错的起点。

And Plus500 futures is a great place to start.

Speaker 4

期货市场变化很快,而通过Plus500,你可以轻松了解原油、黄金、标普500、比特币等热门资产。

The futures markets are moving fast and with Plus500, you can explore popular assets like oil, gold, S and P 500, Bitcoin, and more.

Speaker 4

从加密货币到大宗商品,总有不少动态。

From crypto to commodities, there's always something happening.

Speaker 4

这个平台用起来特别简单,随时随地都能用手机交易。

The platform is super easy to use, so you can trade on the go right from your phone.

Speaker 4

只需100美元就能入门,立刻参与市场。

You can get started with just $100 and jump into the action.

Speaker 4

看到感兴趣的机会了吗?

See something interesting?

Speaker 4

开户后,点几下就能开始交易。

Once your account is open, you can trade it in just a couple of clicks.

Speaker 4

如果还没准备好,也可以先用免费的模拟账户练习。

And if you're not quite ready yet, you can practice with a free demo account.

Speaker 4

零风险,无压力。

No risk, no pressure.

Speaker 4

Plus500拥有二十年经验,让交易变得前所未有的简单。

With twenty years of experience, Plus500 makes trading more accessible than ever.

Speaker 4

立即前往 plus500.com 了解更多。

Check it out at plus500.com.

Speaker 4

交易和期货存在亏损风险,并非适合所有人。

Trading and futures involves risks of loss and is not suitable for everyone.

Speaker 4

并非所有申请人都能通过审核。

Not all applicants will qualify.

Speaker 4

Plus500,让交易更胜一筹。

Plus500, it's trading with a plus.

Speaker 4

我每天都在研究全球顶尖企业的财务数据,很快就能看出一个明显的趋势。

Spending my days digging through the financials of the world's best businesses and one thing becomes obvious fast.

Speaker 4

真正成功的公司,都是那些能清晰掌握自身运营状况的企业。

The companies that win are the ones that can actually see what's happening inside their own operation.

Speaker 4

现在大家都说,你每天推迟采用AI,就会落后两天。

And these days, they say that every day your business is late to AI, you fall two days behind.

Speaker 4

竞争正在不断加速,但幸运的是,NetSuite 下一步就能帮上忙。

The competition is only moving faster, but fortunately, there's Netsuite next.

Speaker 4

你可能已经听说过NetSuite,这个由AI驱动的商业管理平台,能安全地整合你所有的数据。

You probably already know Netsuite, the AI powered business management suite that securely connects all your data.

Speaker 4

它是一个统一的系统,把财务、库存、电商、人力资源和客户关系管理全都集中到一个可信的数据源,已有四万三千多家企业信赖它。

It's a unified suite that brings your financials, inventory, commerce, HR, and CRM into a single source of truth, trusted by over 43,000 customers.

Speaker 4

NetSuite Next 是商业运作方式的又一次巨大飞跃。

Netsuite Next is the next huge leap in how business gets done.

Speaker 4

因为现在,AI已经融入了你做的每一件事。

Because now AI is built into everything you do.

Speaker 4

它针对多种行业做了专门优化,完全贴合你企业的实际运营方式。

It's customized for a wide range of industries, so it supports the way your business actually works.

Speaker 4

不管你公司年收入几百万还是上亿,现在都该用NetSuite Next了——让你的业务真正与AI结合。

Whether your company earns millions or even hundreds of millions, it's time for Netsuite Next, where your business meets AI.

Speaker 4

如果我正在经营一家快速成长的企业,需要把财务和运营整合到一个平台上,我一定会选NetSuite。

And look, if I were running a growing company and needed to get my financials and operations onto one platform, Netsuite is exactly what I'd use.

Speaker 4

有史以来第一次,

For the first time ever,

Speaker 0

你可以免费试用 Netsuite Next。

you can try Netsuite Next for free.

Speaker 0

如果你的年收入达到七位数以上,就去 netsuite.aitip。

If your revenues are at least in the 7 figures, go

Speaker 4

去 netsuite.aitip。

to netsuite.aitip.

Speaker 4

为各行各业打造,随时准备应对董事会需求,这就是 netsuite.aitip。

Built for every industry, ready for every boardroom, that's netsuite.aitip.

Speaker 4

在商业领域,有什么东西的普及速度跟人工智能一样快?

What's the one thing in business that's spreading as fast as AI?

Speaker 4

人工智能风险。

AI risk.

Speaker 4

你团队注册的每一个新工具,每个开启AI功能的供应商,每一次新集成,都可能带来问题。

Every new tool your team signs up for, every vendor that turns on AI features, every new integration, each one has a chance for something to go wrong.

Speaker 4

大多数安全方案根本跟不上人工智能的快速发展。

And most security programs just weren't built for AI's pace of growth.

Speaker 4

现在介绍 Vanta。

Enter Vanta.

Speaker 4

Vanta 是领先的智能信任平台,已被 Ramp、Cursor 和 Hari 等一万六千多家快速发展的企业采用,确保随时应对审计。

Vanta is the number one agentic trust platform used by over 16,000 fast moving companies like Ramp, Cursor, and Hari to stay audit ready.

Speaker 4

现在,Vanta 还能帮助像你这样的企业,在两次审计之间持续监控供应商、AI 工具和整个环境中的潜在风险。

And now Vanta is helping companies like yours watch for the risks that show up between audits across your vendors, your AI tools, and your whole environment.

Speaker 4

怎么做呢?

How?

Speaker 4

Vanta 的代理程序就像一位 24 小时在线的 GRC 工程师,后台自动发现隐患、帮你起草解决方案,把供应商评估时间缩短多达一半。

The Vanta agent works like a twenty four seven GRC engineer in the background, finding issues, drafting fixes for you, and cutting vendor assessment time by up to 50%.

Speaker 4

无论你是快速增长的初创公司,还是全球性大型企业,Vanta 都能帮你自动化安全与合规流程,建立并证明可信赖性。

Whether you're a fast growing startup or a global enterprise, Vanta is here to help you automate your security and compliance and earn and prove trust.

Speaker 4

立即访问 vanta.com/tip 开始使用。

Get started today at vanta.com/tip.

Speaker 4

就是 vanta.com/tip。

That's vanta.com/tip.

Speaker 1

好了,我们继续回到节目。

All right, back to the show.

Speaker 1

斯蒂格,我真的很喜欢你选的这个,托比。

Stig I really like your pick, Toby.

Speaker 1

我一向喜欢你的推荐,这次也不例外。

I always like your picks and this one is no different.

Speaker 1

Booking 这家公司我关注好几年了,现在它股价下跌,我反而有点拿不准该不该出手——毕竟,它下跌肯定有原因。

Booking has been on my radar for years now, And I can't really figure out now that it's been selling off, if not the time, because I do feel like there is a reason why it's selling off.

Speaker 1

我知道这纯属个人经历,但还是希望你能听听看。

I know this is very anecdotal, but please take it for what it is.

Speaker 1

我刚和我妻子从巴黎旅行回来,发现我们越来越依赖大语言模型了。

I just came back from a wonderful trip to Paris with my wife and I've seen how we increasingly have started to use LLMs.

Speaker 1

这次旅行,尤其是上周那次,是我们用得最多的一次,真的在很多方面帮了大忙。

This one probably because it was as recent as last week, was the one where we used it the most, and it's so incredibly helpful in so many ways.

Speaker 1

你之前提到过那些幕后默默运行的工作,这些确实特别重要,也非做不可。

You talked before about all the things that were working behind the scenes that's super, super important and that just needs to be done.

Speaker 1

所以我拿这个当个缩影,可能只是我这个旅行者太外行了。

So I'm using that as a microcosm for, It's probably just me who are ignorant traveler.

Speaker 1

真不明白,为什么连让一个大模型帮你订个酒店都这么难。

Don't know why it's so difficult that you can't make it through an LLM.

Speaker 1

我为啥不能直接对大模型说:帮我订个巴黎的酒店,按这些条件,最后我确认一下就行,根本用不着Booking.com。

Why can't I tell an LLM, book me a hotel in Paris throughout this criteria, and then I probably need to give a final sign off, and then I don't need booking.com at all.

Speaker 1

我觉得Hari说得对,像Booking.com这样的平台确实有些特别棒的功能。

I think Hari is absolutely right that there are some wonderful things that something like booking.com can do.

Speaker 1

比如你可以自由探索,用各种方式去发现。

For example, you can explore, you can do that different ways.

Speaker 1

但我也不确定,如果你已经用大模型来安排一切,还非得靠Booking.com这样的中间人干嘛?我用Booking.com好多次了,最大的问题就是选择太多了。

But I guess I'm not sure if you would need an intermediary like booking.com if you're already doing it through an LLM that knows you better and will give you One of the challenges I have with booking.com, and I've used it multiple times, is that I feel that there are too many options.

Speaker 1

有时候感觉就跟刷Netflix一样,眼花缭乱。

It's almost like going on Netflix sometimes.

Speaker 1

所以我想,如果我用的那个大模型真比我本人还懂我,我完全可以输入一些条件,甚至都不用输入——它早就该知道我喜欢什么了。

So I'm like, If my LLM of choice really knows me better than anyone, I would probably like to put in different criteria, or perhaps I don't even want to put in different criteria because it already knows me.

Speaker 1

那就会给出三到五个选项,我直接点其中一个就行了。

Then these are the three, five choices, and then I'm going to click that one.

Speaker 1

这也让我想到Hari说的,他们会不会失去用户的心智份额?

And so I also think it goes to Hari's point about, are they going to lose mindshare?

Speaker 1

有可能吧。

Perhaps.

Speaker 1

我觉得存在一种情况,因为运行大模型成本太高,它们反而需要依赖像Booking.com这样的平台,靠他们的广告收入来维持。

I can probably see a case where LLMs, because they're so expensive to run, they would need the booking.coms, their advertising dollar.

Speaker 1

现在大家都清楚,Booking.com是谷歌最大的广告主之一,我明白为什么有人想围绕这个打造新的商业模式——毕竟旅行是最适合用大模型来做的场景之一。

Think it's well known by now that booking.com is one of the biggest spenders on Google, I can see why you want to build a big new business model around that because travel is such an obvious thing to use LLMs for.

Speaker 1

这确实是个变现的途径。

So that's a way to monetize it.

Speaker 1

现在他们还能靠融资活着,根本不用赚钱,所以也许他们心里想的是:干脆绕过中间商算了。

Right now, they can just raise money without making any money, so perhaps they're saying, No, we're basically cutting out the middleman.

Speaker 1

我们根本不在乎广告这一块。

We don't care about advertising.

Speaker 1

我们只是在提供尽可能好的服务。

We're just providing the best possible service.

Speaker 1

这可能又是我个人的旅行习惯。

Again, this might be my own travel habits.

Speaker 1

我希望可以直接去 ChatGPT、Gemini 之类的平台订票,而不是通过 Booking.com。

I would love if I could go to ChatDBT or Gemini or whatnot and not go through booking.com.

Speaker 1

这事儿让我一点都高兴不起来,不过也许我只是个特别焦虑的旅客。

That brings me absolutely no pleasure, but perhaps I'm just a very anxious traveler.

Speaker 1

总之,这就是我的一些想法。

So anyways, those were a few thoughts.

Speaker 1

我先把话筒还给你,Toby。

Let me set it back over to you, Toby.

Speaker 2

我觉得这些想法很好,这确实是真正的风险所在。

I think those are good thoughts, and I think that that is the real risk.

Speaker 2

我们现在正处于一个过渡期,谁也不清楚大家会怎么跟这些企业互动。

We're in this transitional period where we don't really know how everybody's going to interact with all of these businesses.

Speaker 2

因为Booking.com是个聚合平台,完全有可能被大语言模型绕过。

And because booking.com is an aggregator, it's entirely possible it is disintermediated by the LLMs.

Speaker 2

我想说的是,这一直以来都是Booking.com最大的威胁——谷歌,它早就想做同样的事,让你直接搜索就能搞定。

The only thing I would say is that that has always been the risk that the boogeyman for most of booking.com's history was Google, that Google was going to do exactly that, that you could just search.

Speaker 2

谷歌确实试过这么做。

And Google has tried to do that.

Speaker 2

你可以在谷歌上查航班,甚至直接通过航司完成预订,这已经绕过了Booking.com。

You can search flights and so on on Google and book all the way through with the carrier and that's disintermediated booking.com.

Speaker 2

但Booking.com依然持续增长,尽管谷歌一直存在,它还是占据了绝大部分市场份额。

But booking.com has continued to be has continued to grow and the lion's share that despite the fact that Google has been out there.

Speaker 2

不过,正如哈里提到的,这会不会影响他们的用户心智和定价能力?

But again, as Hari mentioned, does that impact their mind share and their ability to charge?

Speaker 2

这是个好问题,但我还是觉得,现在的股价并没有反映完美预期。

I think that's a good question but I still think that you get this is not priced for perfection.

Speaker 2

我觉得你其实是在享受一点折扣,关键在于,这个折扣是否足以补偿潜在的风险。我认为,如果假设未来能回归常态,而不是继续维持过去的高增长,它可能只是勉强维持在略低的水平。

I think that you're getting a little bit of a discount and I guess the question is whether the discount is enough for that risk but I think that I think that there is, if you assume that things sort of go back to normal, it doesn't continue to earn what it has in the past, but maybe it sort of muddles along a little bit below that.

Speaker 2

斯蒂格

Stig

Speaker 1

以当前的估值来看,你不太可能遇到太多一美元三十美分的问题。

I don't think you going to too many one:thirty problems here at the current valuation.

Speaker 1

所以换个角度想,如果Booking.com明天就消失了,谁会最先注意到?

So a way of thinking of this is if booking.com disappeared tomorrow, who would notice it first?

Speaker 1

是旅客,还是酒店?

Would it be travelers or the hotels?

Speaker 1

这可能是个带点修辞意味的问题,但我明白为什么Booking.com在欧洲有这么强的立足点。

And there's probably a bit of a rhetorical question, but I see why booking.com has such a strong foothold, especially here in Europe.

Speaker 1

比如在欧洲,不像美国那样有那么多连锁品牌酒店。

Don't have as many branded chains as you do in The States, for example.

Speaker 1

这里有很多独立经营的酒店。

There are a lot of independent hotels.

Speaker 1

它们房间不多,非常依赖Booking.com这样的平台。

They don't have a lot of rooms and they're very much dependent on the booking.coms of the world.

Speaker 1

Stig,我们之前录播前聊过一件事,我也要谈一家公司,他们的管理层说AI会是助力,而不是阻力。但我敢打赌,你找不到任何一个上市公司的CEO说AI肯定会颠覆他们——他们全都声称AI只会带来帮助。

Stig One of the things that we talk about here before we hit record, because I'm also going to talk about a company where the management is saying AI is going to be a tailwind, not a headwind, But I dare everyone to see if they can find a CEO of a public company who's not saying that AI is definitely not going to disrupt them, but it's going to be a tailwind.

Speaker 1

Stig,不管怎样,我常这么想:AI能不能取代整个价值链?

Stig Anyways, one of the ways that I like to think about this is, can it replace the entire value chain?

Speaker 1

这其实也是我之前跟Hari提到的点:假如我去Meta,说‘给我十万美金,帮我跑个广告’,

That was also what I was getting at here with Hari before where I was saying, okay, if when, how would it look like if I went to Meta and said, Here's $100,000 run my campaign.

Speaker 1

‘我只告诉你目标,剩下的你来搞定,出创意、做广告,全都交给你。’

This is what I want to achieve, and then they will figure out the rest and create the ad and whatever.

Speaker 1

我可能还是想要一点控制权,但更希望看到进账比支出多,还能收到详细的报告。

I probably would like some control, but even so, want to see more money coming in and get a report on that than the money I'm putting out.

Speaker 1

越自动化,越好。

And the more automated it can be, the better.

Speaker 1

当然,AI要改变我家的水槽,还得等很久,但要多久才能让我把完全数字化的事情也交给他呢?

Of course, it's going to take a long time before AI can change the sink in my house, but how long is it going to take before I can do something that's completely digital?

Speaker 1

一点三十,我最近特别佩服的一点是,我用大语言模型已经很久了——虽然严格来说,它们并不存在那么久。

One:thirty So one of the things that I was quite impressed by and have been because I've been using LLMs here for, well, I'm going say for the longest time, but haven't existed for the longest time.

Speaker 1

比如你旅行时看到它能帮你做什么,有多方便,用来规划行程之类的。

Just something like you see what kind of task it can do whenever you're traveling and how helpful it is in terms of planning, whatever.

Speaker 1

我不确定。

I don't know.

Speaker 1

每次看到Booking.com在做的事,我就在想,它能不能接管整个服务链条,这又得花多久。

Whenever I look at what booking.com is doing, I wonder if it can do the entire value chain and how long it's going to take.

Speaker 1

我这么说听起来好像有点不好意思。

Again, I sound overly embarrassed.

Speaker 1

我关注这家公司已经很久了。

I've been looking at this wonderful company for the longest time.

Speaker 1

我觉得它是一家非常强大的公司,别误会我的意思。

I think it's a very, very strong company, so please don't get me wrong.

Speaker 1

但我认为,用这个视角来看待哪些领域会被颠覆、怎么被颠覆,会很有帮助。

But I think it might be a helpful framework in terms of seeing when is this going to be disrupted and how is it going to be disrupted.

Speaker 1

因为如果它只能拿下价值链中的一小部分,却做得好得多,那它就可能成为推动发展的力量。

Because if it can only take a small part of the value chain and then do it much, much better, then it could be a tailwind.

展开剩余字幕(还有 369 条)
Speaker 1

总之,我刚才说的这些想法,可能说得太多了,有点偏离我想表达的意思。

So anyways, just a few thoughts that came off way too much barriers than I wanted it to sound like.

Speaker 2

托比亚斯,我觉得以现金流折现来看,他们离高点大概低了30%。

Tobias I think they're off about 30% from their high on a DCF basis.

Speaker 2

我觉得估值能到220美元左右,现在股价大概在167美元。

I think you can get to about $220 I think it's worth about It's trading at about 167 today.

Speaker 2

所以问题是,这个折扣够不够覆盖这些风险?而且2.20美元的预测是基于过去的历史增长率。

So the question is, is that enough of a discount for those risks and that $2.20 is based on sort of historical growth rates?

Speaker 2

过去十二个月,股价下跌期间,他们回购了相当多的股票。

They've bought back a significant amount of stock over the last twelve months as they've traded down.

Speaker 2

我觉得这可能是我们观察LLM如何影响其他企业的关键指标之一。

I think it might be one of the bellwether sort of stocks that we watch and tells us how the LLMs are impacting other businesses.

Speaker 2

对我们来说,现在的市场确实挺有意思的。

It's an interesting time in the markets for us.

Speaker 1

斯蒂格,确实如此。

Stig It definitely is.

Speaker 1

好吧。

All right.

Speaker 1

非常感谢你,托比。

So thank you so much, Toby.

Speaker 1

现在轮到你来挑我选的毛病了。

Now it's time for you to bash my pick.

Speaker 1

我选的是Adobe。

My pick is Adobe.

Speaker 1

如果有人不太了解Adobe,它是一家软件公司。

If anyone is unfamiliar with Adobe, it's a software company.

Speaker 1

大家最熟悉的是Photoshop,但他们现在还有一大堆设计师和创意人士常用的软件工具。

They're known for Photoshop in particular, but now they have a ton of different apps you would typically use if you're a designer, creative person.

Speaker 1

他们还有一个叫数字体验的产品,主要做数据分析,不过我选的还是Adobe。

They also have something called Digital Experience that's more about analytics, but my pick is Adobe.

Speaker 1

我想说的大概就是这些。

Guess that's what I'm trying to say.

Speaker 1

市值大约一千亿美元,而且多年来一直保持两位数增长。

Market cap, roughly $100,000,000,000 and it has been growing double digits for the longest time.

Speaker 1

不仅处于52周低点附近,甚至接近七年来的最低水平。

And it's not only trading at a fifty two week low or near that, but near a seven year low.

Speaker 1

我应该提一下,不久前它的股价还是2.24美元。

Of course, I should have said that it traded at $2.24 not too long ago.

Speaker 1

现在录音时是2.70美元,稍微回升了一点。

The time of recording, it's $2.70, so it had a small bump.

Speaker 1

但和现在的所有软件或SaaS公司一样,市场对它根本不待见。

But the market, like all software or SaaS companies these days, is just unloved.

Speaker 1

因为乍一看,它其实有很多吸引人的地方。

Because at first glance, there is a lot to love.

Speaker 1

230亿美元的收入中,有96%来自订阅收入。

96% of the $23,000,000,000 in revenue comes from subscription revenue.

Speaker 1

这正是你希望看到的——超过四千一百万付费用户组成的多元化基础。

That is exactly what you want to see, diversified base of more than 41,000,000 paying users.

Speaker 1

要是几年前、在大模型兴起之前我来推荐这家公司,我们肯定早就重仓了。

If I had pitched this just a few years ago before the era of the LLMs, we'd be all over it.

Speaker 1

其实从市场趋势也能看出来,那时候人人都想把自己的软件业务转型成订阅制的SaaS模式。

Of course, you could also see that in evaluation because everyone was at some point in time trying to make their software business into software as a service with a subscription.

Speaker 1

Adobe 就是其中做得特别成功的公司之一。

Adobe has really been one of the companies that men's do that successfully.

Speaker 1

以前根本不会用云服务,你得买张光盘,回家安装才行。

Back in the day, you would not use it in the cloud, you would get a CD and then you would install it.

Speaker 1

现在年轻一点的听众可能要问了:老哥,你刚说的‘光盘’是啥玩意儿?

Then some of the younger listeners are probably saying, Hey, dude, grandpa, what's a CD?

Speaker 1

我得说,那玩意儿其实就是软盘的升级版。

To which I'm going to say, It's a more modern version of a floppy disk.

Speaker 1

当然,这么说等于在承认我年纪不小了,但我也想强调,Adobe 1986年就上市了,从那以后基本就成了行业标准。

Of course, that's my way of saying that I'm super old, but it's also my way of saying that Adobe IPO ed in 1986, and it's really been the industry standard more or less ever since.

Speaker 1

现在很多人用PDF的时候,根本不会想到它背后还有Adobe这家公司。

Many people don't think about a PDF whenever they use that today.

Speaker 1

这是Adobe拥有的一项标准。

That's a standard owned by Adobe.

Speaker 1

举个例子,每次我叫车或者去拜访托比的时候,我都会说我在用Uber,‘Uber’已经变成动词了。

There is something to be said about whenever you For example, whenever I'm calling a car or I would visit Toby, I would be Ubering, that's a verb.

Speaker 1

如果我要修图,我不是在修图,我是在用Photoshop处理。

Stig If I'm going to edit a photo, I am not editing a photo, I am photoshopping.

Speaker 1

Adobe很早就注意到了这一点。

Adobe saw that a long time ago.

Speaker 1

其实,Photoshop并不是他们自己开发的。

Actually, they didn't come up with Photoshop themselves.

Speaker 1

他们是从诺尔兄弟手里买下了推广权。

They acquired the rights to market it from the Knoll brothers.

Speaker 1

虽然这事过去很久了,但如今大家一提到Photoshop,就直接联想到Adobe,它是在1990年推出的。

But it's a long time ago and today everyone associate very much Photoshop with Adobe, launched 1990.

Speaker 1

咱们再继续回味一下过去吧。

Let's just continue to take a trip down memory lane.

Speaker 1

这比网景公司出现还早了四年,对那些还记得这家公司的听众来说。

It was four years before Netscape, for any of our listeners who remember that company.

Speaker 1

好的,那我们来聊聊竞争优势吧。

Stig All right, so let's talk a bit about the competitive advantage.

Speaker 1

我认为最重要的一个因素是转换成本。

The most important mode I would say is switching costs.

Speaker 1

我之前提到过,你可以把Adobe看作由两个业务板块组成。

What I was hitting at before, you can think of Adobe as having two segments.

Speaker 1

一个是数字媒体,占他们业务的76%,也就是创意云和文档云所在的地方;另一个是数字体验。

Have digital media, which is 76% of their business, and that's where you have the creative cloud, you have the document cloud where that resides, and then you have digital experiences.

Speaker 1

这是企业软件业务,帮助公司管理营销、客户数据、电子商务、数字内容等等。

That's the enterprise software business that help companies manage marketing, customer data, thirty:fifty e commerce, digital content, and so on.

Speaker 1

我们每个人都是习惯的动物。

We're all creatures of habits.

Speaker 1

听起来可能有点平淡,但惰性在商业模型里其实非常有利。

As uninspiring as it sounds, inertia is very good whenever you think about it in terms of a business model.

Speaker 1

你还要考虑到,人们是受利益驱动的。

You also have to consider that people follow incentives.

Speaker 1

当然,现在这个时代有了人工智能,看起来应该是顺风顺水。

Of course, in this day and age with AI, seems like it should be a tailwind.

Speaker 1

股东和管理层都希望员工,不管在哪类公司,都能接受人工智能,比如提高效率或者降低成本。

Shareholders, management, they want the employees of whatever kind of company to embrace AI, for example, to become more productive or to save on costs.

Speaker 1

你猜怎么着?

Guess what?

Speaker 1

但大多数员工并没有同样的动力。

Most employees do not have the same incentive.

Speaker 1

他们觉得,哪怕效率提升了,也未必会体现在自己的工资上。

They think, and perhaps rightly so, that any efficiency gains doesn't really benefit their paycheck.

Speaker 1

最坏的情况是,自己或同事的工作可能会丢掉。

Worst case, they can lose their own or their coworkers' jobs.

Speaker 1

所以管理层和股东对用人工智能来降低成本——而这往往意味着削减薪资——要兴奋得多。

So management and shareholders are just way more excited thirty:fifty about embracing AI to cut costs, which very often means salaries.

Speaker 1

我还要说,这听起来在纸上挺完美的,对吧?

I would also say that it sounds good on paper, right?

Speaker 1

但咱们换个角度想想,就算不谈经济激励和失业风险这些,用Adobe这类工具本身也带着一种专业上的自豪感。

But let's look at it from the other side, even if we are looking away from the financial incentives and job risk and so on and so forth, there is a professional pride in knowing how to use Adobe.

Speaker 1

如果你是个设计师,从小就被教着用这些工具,用了几十年,现在要你接受一个新科技——在这个新体系里,不管你是资深还是新人,大家基本站在同一起跑线上,尤其是那些薪资只有你三分之一的新人,这真的很难接受。

If you're a designer and you're taught with those tools, you've used it for decades, it's really difficult to embrace a new technology where there is a level playing field for, I wouldn't say everyone, but more or less everyone, and certainly someone who is entry level who might be making a third of what you're making.

Speaker 1

你根本没什么动力去玩这个游戏。

You don't really have that incentive to start playing that game.

Speaker 1

我待会儿还会再多聊聊激励的问题,但我想任何开过公司的人都会说,每当你推出一项新举措,大家都会下意识地问:这对我有什么好处?

I'm going to talk a bit more about incentives here, but I think anyone who's been running a business would tell you that whenever you roll out a new initiative, everyone would consciously or subconsciously be thinking, What's in it for me?

Speaker 1

我每次做投资的时候,常会想一个问题:这个安排符合人性吗?

One of the things I often think about whenever I would make an investment is, how does this align with human nature?

Speaker 1

现在这个时代,颠覆无处不在,但要真正颠覆人性,实在太难了。

In this day and age, we see disruption from everywhere, but it's very thirty:fifty difficult to disrupt human nature.

Speaker 1

所以我特别想强调一点:对99%的人来说,花别人的钱,远比花自己的钱要轻松得多。

So one of the things that I wanted to highlight is that for 99% of people, they have an easier time spending other people's money than their own.

Speaker 1

我这么说听起来好像有点阴阳怪气,但我认为很多人对AI带来的变化速度其实有点过度担忧了。

It sounds so passive aggressive whenever I'm saying this, but I think a lot of the AI fears are probably overblown in the sense of how rapid things are going to change.

Speaker 1

我完全不否认AI会改变很多东西,但有时候我们低估了这些改变需要多大的蛮力,也低估了在组织里强行推动改变有多难。

And I'm not questioning at all that AI is going to change a bunch of different things, but I think we sometimes underestimate how much of these changes that need to be almost brute force and how difficult it is to brute force something in an organization.

Speaker 1

当你的生计依赖于不去理解某件事时,要让别人真正明白它,真的非常困难。

It is very difficult to get people to understand something whenever your livelihood is depending on not understanding it.

Speaker 1

当然,这种抗拒也是有极限的。

Course, even that there's a limit to.

Speaker 1

如果你不懂汽车,还死守着快马,迟早也得面对现实。

If you don't understand the car and you swore by faster horses, you would eventually have to wake up to the reality.

Speaker 1

我不是说,只要AI没比现有工具强十倍,哪怕转换成本再高,我们就永远不会放弃像Adobe这样的产品。

So I'm not saying that if AI isn't 10 times better and despite the switching costs, then we would eventually have to use something else than say Adobe's products.

Speaker 1

当然,如果你去问CEO,他肯定连连摆手说:不会不会,绝对不可能。

Of course, whenever you ask the CEO about that, he's saying, Oh, no, no, no, no.

Speaker 1

AI根本动摇不了我们。

AI is not going to disrupt us.

Speaker 1

这会成为一股助力。

It's going to be a tailwind.

Speaker 1

因为有了它,我们的表现会好很多,所以我觉得这个信号其实很弱。

We're going to be so much better because of So I think that's pretty weak signal.

Speaker 1

任何一个称职的CEO今天都会这么说。

Any CEO that's worth his salt would probably say that today.

Speaker 1

但我也得承认,像《投资者播客网络》这样的公司,我们对Adobe的依赖非常深。

But I would also be the first to say that a company like The Investor's Podcast Network, we are so dependent on Adobe.

Speaker 1

我们团队有二十个人,其中十五个都在用Adobe的产品。

Have 20 people on the team, 15 of them are using Adobe.

Speaker 1

有些人只用其中一个应用,但大多数人用的是整个套件。

Some of them are just using one app, but most are using the entire suite.

Speaker 1

整体费用还不到我们总成本的百分之一。

The overall cost is significantly less than 1% of our total cost.

Speaker 1

所以,虽然听起来挺吸引人——用个更便宜的替代品,但这其实是个不同层面的问题,就算它真能便宜不少。

So as much as it sounds great, let's use something that's cheaper, and it's sort of like a different discussion if it's better, but let's say that this is going to be a lot cheaper.

Speaker 1

就连我作为公司所有者之一,虽然很想节省开支,但这根本算不上什么成本节约。

Even me as one of the owners of the company, as much as I would like to save on costs, it's just not really a cost saver.

Speaker 1

经营公司的时候,当然每个公司情况不同,但赚得最多的往往不是最优秀的人。

Whenever you run a company, and of course it depends on the company, but it's not always the greatest people that are paid the most.

Speaker 1

他们通常是大组织里某个团队的一部分。

They are typically one team inside a larger organization.

Speaker 1

TIP 也是同样的情况。

It's the same with TIP.

Speaker 1

然后是员工的工资,这才是最大的开销。

Then you have the salaries to the people, that's the biggest cost.

Speaker 1

第二大开销通常是设备。

Then the second biggest cost is typically equipment.

Speaker 1

软件的费用只占很小一部分。

Then a very small part of the cost is the software.

Speaker 1

所以你面对的其实是个很小的数字。

So you're looking at something that's very small.

Speaker 1

每当你这么做时,我觉得Adobe在性价比上简直太划算了。

Whenever you're doing that, I would say that Adobe is an incredible cheap product for the value that it provides.

Speaker 1

我觉得很重要的是,当你听到别人抱怨Adobe太贵时,得明白,那些人往往不是真正的用户。比如一个每月赚800美元的自由职业者,确实觉得贵。

I think it's very important that you also Whenever you hear people talking about the cost of Adobe, you would have a lot of people who are saying, It's ridiculously expensive.

Speaker 1

对一个每月赚800美元的自由职业者来说,花70美元买Adobe套件确实不便宜,但对一家年收入几百万的公司来说,这根本不算什么。

The freelancer who has a side hustle that makes $800 a month, no.

Speaker 1

我不是说那些大厂,但如果你公司年营业额五百万美元,每月只花三千美元在Adobe上,这根本不是该省钱的地方——尤其是当整个团队都熟练使用这套软件的时候。

For them to buy the Adobe Suite that's $70 a month, it's a significant cost, but for a multimillion dollar company, and I'm not necessarily talking about the co coders of the world, but if your turnover is like $5,000,000 and you're spending, I don't know, dollars 3,000 on Adobe Suite, that's not where you want to skimp on your cost, especially not if your entire team are trained on using the software.

Speaker 1

所以,Stig,我觉得换平台的代价远比表面看起来高得多。我忍不住私下问了我们团队的人,想了解下真实想法。

So Stig I would say that the switching cost is a lot higher than probably what it seems, and I also couldn't help myself but to do a bit of scuttlebutt research and speak to our team members about it.

Speaker 1

当然,你可能会说,他们当然有理由告诉我绝对不会换Adobe。

You could of course also say they were having all the incentive in the world to tell me that they would never go off Adobe.

Speaker 1

但我问我们YouTube团队的副总裁时,她一听到‘如果你不用Adobe,你会用什么?’就直接愣住了。

But I was speaking with our VP from our YouTube team and she completely paused whenever I asked her, What kind of tool would you use if you didn't use Adobe?

Speaker 1

她真的想不出有什么别的工具能替代Adobe。

She had a really, really hard time coming up with using something that she could use.

Speaker 1

当然,也有不少替代品可用。

Of course, can then use There are a lot of alternatives.

Speaker 1

我不是说没有替代品,只是现在它们的功能还达不到 Adobe 的水平。

I'm not saying that there aren't alternatives, but right now they just don't have the same functionality.

Speaker 1

好了,我刚才扯得有点远了。

So anyways, I've been rambling here for quite a bit.

Speaker 1

接下来想聊聊一些潜在的风险。

Wanted to talk a bit more about some of the risks.

Speaker 1

本来想谈谈估值,但先把这个话题放一放。

I wanted to talk about the valuation, but I want to throw it back over here first.

Speaker 2

Tobias,Adobe 很有意思,它和 Booking 类似,真正的风险在于人工智能。

Tobias Adobe is interesting because it's similar to Booking in the sense that, again, it's AI that is the risk to it.

Speaker 2

也许用起来永远都不会太顺手。

Maybe it never gets easy to wear it.

Speaker 2

但 Adobe 的优势恰恰在于,你可以把创意构思和简单操作交给 ChatGPT 或其他大模型来处理。

Maybe that's where Adobe really shines that you can do all of the idea creation and really simple stuff in ChatGPT or whatever LLMs.

Speaker 2

但我认为这个估值非常有吸引力,斯蒂格·布罗德森。

But I think the valuation is very compelling, Stig Brodersen.

Speaker 2

同样,这只股票现在有明显的折价。

It's again, there is a big discount in the stock.

Speaker 2

他们正在大量回购股票。

They're doing a lot of buybacks.

Speaker 2

如果这只是暂时的,或者他们能适应并从中受益,那现在入手的价格就相当划算。

If it is sort of temporary or they can adapt or be beneficiaries, then you're getting a good price, you're getting a good handicap price to take it on here.

Speaker 2

我觉得Adobe非常值得关注。

Think Adobe is very interesting.

Speaker 1

我们先插个短广告,听听今天的赞助商。

Let's take a quick break and hear from today's sponsors.

Speaker 4

对线上交易感兴趣,但还没迈出第一步吗?

Curious about online trading, but haven't taken the first step yet?

Speaker 4

你不是一个人。

You're not alone.

Speaker 4

Plus500的期货交易是个不错的入门选择。

And Plus500 futures is a great place to start.

Speaker 4

期货市场变化很快,有了Plus500,你可以轻松交易原油、黄金、标普500、比特币等热门资产。

The futures markets are moving fast and with Plus500, you can explore popular assets like oil, gold, S and P 500, Bitcoin, and more.

Speaker 4

从加密货币到大宗商品,总有不少机会在发生。

From crypto to commodities, there's always something happening.

Speaker 4

平台操作非常简单,随时随地用手机就能交易。

The platform is super easy to use, so you can trade on the go right from your phone.

Speaker 4

只需100美元就能开始,立刻参与市场动态。

You can get started with just $100 and jump into the action.

Speaker 4

看到感兴趣的机会了吗?

See something interesting?

Speaker 4

开户后,几下点击就能下单交易。

Once your account is open, you can trade it in just a couple of clicks.

Speaker 4

如果还没准备好,也可以先用免费的模拟账户练习。

And if you're not quite ready yet, you can practice with a free demo account.

Speaker 4

零风险,无压力。

No risk, no pressure.

Speaker 4

凭借二十年的经验,Plus500 让交易变得前所未有的简单。

With twenty years of experience, Plus500 makes trading more accessible than ever.

Speaker 4

立即访问 plus500.com 了解更多。

Check it out at plus500.com.

Speaker 4

交易和期货存在亏损风险,并非适合所有投资者。

Trading and futures involves risks of loss and is not suitable for everyone.

Speaker 4

并非所有申请人都能通过审核。

Not all applicants will qualify.

Speaker 4

Plus500,让交易更胜一筹。

Plus500, it's trading with a plus.

Speaker 4

我每天都在研究全球顶尖企业的财务数据,很快就能看出一个明显的规律。

Spending my days digging through the financials of the world's best businesses and one thing becomes obvious fast.

Speaker 4

真正成功的公司,都是那些能清晰掌握自身运营状况的企业。

The companies that win are the ones that can actually see what's happening inside their own operation.

Speaker 4

现在大家都说,你每天推迟接入AI,就会落后两天。

And these days, they say that every day your business is late to AI, you fall two days behind.

Speaker 4

竞争越来越快,但幸运的是,接下来就是NetSuite。

The competition is only moving faster, but fortunately, there's Netsuite next.

Speaker 4

你可能已经听说过NetSuite,这个由AI驱动的商业管理平台,能安全地整合你所有的数据。

You probably already know Netsuite, the AI powered business management suite that securely connects all your data.

Speaker 4

它是一个统一的系统,把财务、库存、电商、人力和客户关系全都整合成一个可信的数据源,已有四万三千多家企业信赖它。

It's a unified suite that brings your financials, inventory, commerce, HR, and CRM into a single source of truth, trusted by over 43,000 customers.

Speaker 4

NetSuite Next,是商业运作方式的又一次巨大飞跃。

Netsuite Next is the next huge leap in how business gets done.

Speaker 4

因为现在,AI已经融入了你做的每一件事。

Because now AI is built into everything you do.

Speaker 4

它针对多个行业做了定制,完全贴合你企业的实际运营方式。

It's customized for a wide range of industries, so it supports the way your business actually works.

Speaker 4

无论你的公司年收入是几百万还是几亿,现在都该升级到NetSuite Next了,让你的业务真正与AI结合。

Whether your company earns millions or even hundreds of millions, it's time for Netsuite next, where your business meets AI.

Speaker 4

你看,如果我正在经营一家快速发展的公司,需要把财务和运营整合到一个平台上,我一定会选NetSuite。

And look, if I were running a growing company and needed to get my financials and operations onto one platform, Netsuite is exactly what I'd use.

Speaker 4

有史以来第一次,

For the first time ever,

Speaker 0

你可以免费试用NetSuite Next。

you can try Netsuite Next for free.

Speaker 0

如果你的年收入达到了七位数以上,

If your revenues are at least in the 7 figures,

Speaker 4

访问 netsuite.ai/tip 了解更多。

go to netsuite.ai/tip.

Speaker 4

适用于各个行业,随时准备迎接董事会的挑战。

Built for every industry, ready for every boardroom.

Speaker 4

就是 netsuite.ai/tip。

That's netsuite.ai/tip.

Speaker 4

在我加入这个投资者播客之前,我脑子里全是各种可能的顾虑。

Before I joined the investors podcast, every what if you can imagine was running through my head.

Speaker 4

如果我并不适合这个受众怎么办?

What if I'm not the right fit for this audience?

Speaker 4

如果我在镜头前紧张得说不出话怎么办?

What if I freeze up on camera?

Speaker 1

如果我跟不上

What if I can't keep up with

Speaker 4

这里人们期待的分析深度怎么办?

the level of analysis people here expect?

Speaker 4

但不管怎样,我选择相信自己,这成了我做过最明智的决定之一。

Well, betting on myself anyways turned out to be one of the best decisions I've ever made.

Speaker 4

说实话,要是当初有人像Shopify支持商家那样站在我这边,那段起步的日子肯定会轻松很多。

And I'll tell you, those early days would have been a lot less stressful with a partner in my corner the way Shopify is for the businesses that work with them.

Speaker 4

Shopify是全球数百万企业的电商平台,也是美国10%电商交易背后的技术支持。

Shopify is the e commerce platform behind millions of businesses around the world and 10% of all e commerce in The US.

Speaker 4

从Allbirds、Gymshark这样的知名品牌,到刚刚起步的小公司,都在用它。

From household names like Allbirds and Gymshark to brands just getting off the ground.

Speaker 4

你可以从他们的设计工作室开始,里面有数百个现成的模板,帮你轻松打造一个与品牌风格一致的精美网店,完全不需要设计经验。

You get started with their design studio, hundreds of ready to use templates that help you build a beautiful online store that actually matches your brand with no design background required.

Speaker 4

它还内置了大量AI工具,能帮你处理那些你根本没想到要做的琐事,比如写产品描述、拟定标题,甚至优化产品图片。

It's also packed with AI tools that handle the work you didn't realize you'd have to do, writing product descriptions, headlines, even enhancing your product photography.

Speaker 4

那如果遇到困难怎么办?

And what if you get stuck?

Speaker 4

别担心,24小时全天候的获奖客户支持团队随时为你答疑解惑。

Well, is around twenty four seven with award winning customer support to walk you through it.

Speaker 4

是时候把那些顾虑变成现实了,现在就用Shopify吧。

It's time to turn those what ifs into with Shopify today.

Speaker 4

前往 shopify.com/tip,注册每月仅需1美元的试用。

Sign up for your $1 per month trial at shopify.com/tip.

Speaker 4

访问 shopify.com/tip。

Go to shopify.com/tip.

Speaker 4

就是 shopify.com/tip。

That's shopify.com/tip.

Speaker 1

好了,我们继续回到节目。

All right, back to the show.

Speaker 1

好的,托比亚斯,非常感谢你的反馈。

Tobias Yeah, Toby, thank you so much for your feedback.

Speaker 1

当然了,我说这话难免有偏见,但我觉得,就你提到的Canva来说,它最直接的竞争对手,真正最容易被颠覆的其实是低端市场。

Of course, I'm biased as I'm saying this, but I'll probably make the argument that to your point about Canva, which is the most obvious competitor, I think the lower end of the market is the one that's most ripe for disruption.

Speaker 1

我刚才跟团队里的人聊过这个事。

I was speaking with a team member about this.

Speaker 1

我第一个就说,AI才是颠覆的关键。

I was the first to say, Well, disruption from AI.

Speaker 1

她说,真正让Adobe脱颖而出的,其实是创作的掌控感。

She said that it's really the creative control that's where Adobe shines.

Speaker 1

她说的跟你一样,AI确实能生成内容,但作为创作者,你总得不断调整细节。

She was saying the same thing as you, like, It can generate things, but as a creative person, you need to tweak things all the time.

Speaker 1

而这一点,至少目前用AI来做,还是挺难的。

And that's very difficult to do at least right now with AI.

Speaker 1

所以我就问了她,她说她一直在用Adobe套件里的AI功能,能帮她完成一部分工作。

Stig So I asked her and she was saying, Oh, she's using AI within the Adobe Suite all the time, and it can do a part of the process.

Speaker 1

但还不能全靠它,或者说,其实能,只是他们不想让你知道。

It can't do all of it, or perhaps it can, they just don't want you to know.

Speaker 1

就像你说的,AI特别擅长处理这种背景清理的工作。

So as you're saying, one of the great things is that AI is very good at figuring out how to clean up this background.

Speaker 1

你点一下按钮,它就能自动搞定,你只需要给点提示,效果非常好。

You can press a button and then it works, you're prompting it, but it works really well with that.

Speaker 1

但还有很多其他环节,它目前还做不到。

But there are so many of the other components where it doesn't do that.

Speaker 1

总之,我觉得这个观点很有说服力。

So anyways, I found that to be quite compelling.

Speaker 1

尤其是当你看股票走势图的时候,就像你提到的,看到股价跌得这么厉害,确实挺吸引人的。

Think especially whenever you look at a stock chart and sort of like to your point, you see how much it's been selling off and it looks really appealing.

Speaker 1

他们一直在大量回购股票。

They're buying back a lot of shares.

Speaker 1

我觉得他们发行的股票也太多了,不过我每次推荐股票时都会这么说。

I also think they're issuing too many shares, but I always say that whenever I pitch a stock.

Speaker 1

这在某种程度上已经成了新的常态。

That is to some extent the new standard.

Speaker 1

我觉得要评估它的估值真的挺难的。

I think that it's very tricky to think about the valuation.

Speaker 1

我对自己的分析很有信心,觉得3.5美元、400这样的价位完全可以入手。

Feel pretty confident that I can underwrite something like $3.50, 400.

Speaker 1

所以我研究Adobe的时候就在想,也许200美元左右才是入手的好时机。

So whenever I looking into Adobe here and I was thinking, Well, perhaps the right time to buy this would be around 200.

Speaker 1

就在不久前它还只卖2.24美元,可最近几天突然就大幅上涨了。

Again, trading at $2.24 just a blink of an eye ago and here the past few days, it just took a big bump.

Speaker 1

不过话说回来,我现在觉得有个挺明显的挑战,其实不止一个,我该说有好几个。

But anyways, I think one of the challenges that I now see is, well, there are quite a few, I should probably say.

Speaker 1

其中一个就是获客的前端环节。

One of them is the top of the funnel.

Speaker 1

这正好印证了你之前说的,Toby,关于Canva的事。

It goes to what you were saying before, Toby, about Canva.

Speaker 1

Canva已经存在很久了,这点你要清楚,但很多人,不管是不是搞创意的,很早就进入了Adobe的生态,尤其是搞创意的人,一旦走上这条路,就能以非常低的价格拿到这些工具。

Know Canva has been there for quite some time, so take for what it is, but a lot of people get into the Adobe ecosystem very early, whether you are a creative person or not, but especially if you're a creative person and then you continue on that path, you can get it very, very cheaply.

Speaker 1

当然,你可以说学生订阅完全是增量价值,这也是SaaS商业模式的厉害之处,但同时也是把用户拉进生态的手段。

And of course you can say that a subscription for a student it's all incremental value, it's part of the power of the SaaS business model, but it's also a way for you to get into the ecosystem.

Speaker 1

不管你是自己掏钱还是公司买单,你在企业里干活时,会用什么工具?

Whenever you do work in a corporation, whether you're paying for it yourself or the company is, what do you want to use?

Speaker 1

当然是Adobe。

Well, you're going to use Adobe.

Speaker 1

但我能理解,为什么有些人从一开始就拒绝踏入Adobe的生态。

But I can see why there might be an issue with the top of the funnel where a lot of people are going to say, No, no, no, I'm not going to go into Adobe in the first place.

Speaker 1

他们自己也有入门级产品,Adobe Express,但有了这些AI工具,不少人可能根本不会走到真正为Adobe付费的那一步。

They have their own top of the funnel product, Adobe Express, but with the LMs, some people might never make it to the bottom of a funnel where they really make their money.

Speaker 1

所以我忍不住要拿这个跟伯克希尔·哈撒韦的年度股东大会做个对比,你可能会说,哎,这从Adobe跳到那儿,跨度是不是有点大?

So I can't help but make the comparison to the Berkshire Holloway Annual Shareholders Meeting, and you might say, Wow, that's a big of a jump here from Adobe.

Speaker 1

但我最近一直在想,巴菲特不在了之后,价值投资圈会变成什么样。

But one of the things I've been thinking about now has been what's going to happen with the value investing community without Buffett.

Speaker 1

前几天我跟我们共同的朋友克里斯·普鲁森聊了聊这事。

I was speaking with a mutual friend of ours, Chris Prusen here the other day about it.

Speaker 1

他第一句话就说,因为我表达得太不清楚了:‘我会继续去的。’

First thing he said, because I articulated myself extremely poorly was, Hey, I'll continue to go.

Speaker 1

当然,我肯定会继续去。

Of course, I'm going to continue.

Speaker 1

我所有的朋友都在那儿。

All my friends are there.

Speaker 1

那是奥马哈,你非去不可。

It's Omaha, you have to go.

Speaker 1

这话说得很有道理。

And that makes a lot of sense.

Speaker 1

同样地,如果你是个创意工作者,在好莱坞的电影公司上班,那东西就得做得特别特别好。

In a similar way, if you are a creative person, you work at a Hollywood studio, it has to look really, really good.

Speaker 1

是的,你通过Adobe使用的是企业版授权。

Yes, you are on the enterprise license through Adobe.

Speaker 1

这个情况不会变,过去三十年你一直这样,未来二十年也会继续这样。

You're not going to change that and you've done that the past thirty years and you're going to do that in the next twenty years.

Speaker 1

当然你会继续,但那顶部的用户群体呢?

Of course you're going to do that, but what about the top of the funnel?

Speaker 1

那个26岁的NBA球员,谁也不认识,就是想去奥马哈看看免费活动。

What about the 26 year old NBA who doesn't know anyone, but he just wants to go to Omaha and check out the free events.

Speaker 1

他们真正想看的,其实就是巴菲特本人。

And the reason what they really draw is that you just want to see Buffett.

Speaker 1

这才是核心吸引力所在。

That's a big part of the value prop.

Speaker 1

现在巴菲特已经不在了。

Now Buffett is no longer there.

Speaker 1

那里全是些老圈子,大家互相认识,一去就是三十年,他凭什么要去?

They're just all of these private clubs there where people know each other and they've been going for thirty years and why would he go?

Speaker 1

我并不是说这个比喻最完美,但凡我跟用了好几年Adobe的人聊,他们都觉得这是行业标杆。

I'm not saying it's the most perfect comparison, but whenever I speak to people who have been using Adobe for a number of years, it's the gold standard.

Speaker 1

他们从小就被这么教育,大家也都用这个。

That's what they've been taught and that's what everyone used.

Speaker 1

只要你懂自己的行当,就一定熟悉Adobe这套工具。

If you know your craft, you know the Adobe suite.

Speaker 1

所以这些工具用起来特别顺理成章。

So the tools makes a lot of sense.

Speaker 1

而且它们是打包在一起的,对吧?

Also, they're bundled, right?

Speaker 1

你可能在用这个软件,但突然发现还需要别的功能。

So you might be using this app, but then you need something else.

Speaker 1

你压根没想到自己需要这个,结果一瞧,Adobe居然也有。

You didn't know that you need it, but, oh, Adobe has that.

Speaker 1

当然了,所有软件都能无缝协作,就跟Microsoft Office一样。

Of course, everything works together seamlessly just like Microsoft Office.

Speaker 1

但如果你根本就没去那儿呢?

But what if you don't go there in the first place?

Speaker 1

我想这才是我最担心的问题。

I guess that's my biggest concern.

Speaker 1

你可能会说,嗯,这些在数据里体现不出来。

You might say, Well, that doesn't show up in the numbers.

Speaker 1

这真的有关系吗?

Does it really matter?

Speaker 1

但这对最终估值很重要。

Well, it matters for the terminal value.

Speaker 1

你现在的估值倍数到底是多少?

What kind of multiple are you actually at?

Speaker 1

我觉得在大语言模型出现之前,你完全可以给更高的估值倍数。

I think before the time of the LLMs, you could underwrite a much, much higher multiple.

Speaker 1

就像我之前提到的Adobe,96%的收入来自订阅,而且用户黏性特别高。

Like I was mentioning before with Adobe, 96% is subscription revenue and it's such a sticky product.

Speaker 1

那为什么不能给一个特别高的倍数呢?

Why wouldn't you assign a really, really high multiple?

Speaker 1

这还假设你依然拥有漏斗顶端的流量。

That's also assuming you still have top of the funnel.

Speaker 1

要是你不再拥有这部分了怎么办?

What if you don't have that anymore?

Speaker 1

所以每当我提到,它可能值四亿美元,也许更多,但也可能没那么多。

So whenever I say, Oh, it's probably worth $400, perhaps more, but perhaps not.

Speaker 1

所以在估值这个问题上,我确实有点拿不准。

So I have a bit of a hard time with the valuation.

Speaker 1

不管怎样,我把话题交还给

Anyways, I want to throw it back over to

Speaker 2

大家,听听各位有什么看法。

you to the group and open up for any thoughts.

Speaker 2

托比亚斯,这其实是个根本没法确定的问题。

Tobias Really, it's an unknowable problem.

Speaker 2

这其实是我们都面临的同一个问题。

It's the same problem that we all really have.

Speaker 2

有意思的是,AI这个话题突然变得这么紧迫,竟然对这么多长期以来占据主导地位的企业造成了这么大影响。

It's funny that the AI question has become so urgent all of a sudden that it really has impacted so many of these very historically very dominant businesses.

Speaker 2

就像你说的,'Photoshop'都成动词了,而且已经存在很久了。

As you say, Photoshop is the verb and it's been around for forever.

Speaker 2

但内容生成——不是编辑,是内容生成——现在大语言模型做得越来越好了,已经开始显现影响了。

But the content generation and this is not the editing, the content generation is getting so good on the LLMs that it really is starting.

Speaker 2

你能看到,未来这可能会对这些公司造成冲击。

You can see how it could impact these guys down the road.

Speaker 2

但我还是觉得,他们终究会保留某个优势,当然,这里有个长长的'但是'——要实现精准的编辑,光靠大语言模型还不够,你很可能还得靠一套类似Adobe那样的工具组合。

But I still think they're always gonna have that I mean, I don't know, always I guess there's a long but that precision editing of those documents is in order to get that precision editing of the LLMs, you're probably going to need a suite of tools that look something like Adobe anyway.

Speaker 2

这个问题真的很难给出明确答案。

It's a very difficult question to answer.

Speaker 2

不过话说回来,我觉得现在的价格已经对它产生的现金流打了不小的折扣,而且这类变革真正产生影响所需的时间,比大家想的要长得多,我们可能是早期使用者,但整个行业大规模跟进,恐怕还得等很久。

But again, I think you're getting a pretty good discount for the cash flows that it does generate and it does take longer than everybody thinks for these things really impact, we may be early adopters and it may take a lot longer for the bulk of the industry to catch on.

Speaker 2

在深度价值型投资中,市场常常认为企业的收入或利润会迅速下滑,这种情况其实很常见。

So they've got It's not uncommon in deep value type scenarios to have a very long tail where the market thinks that the revenue growth or the earnings fall off almost immediately.

Speaker 2

但实际上,这些公司的业务非常稳固,衰退过程要持续好多年,是一种缓慢的下滑。

But in actuality, they're very sticky and it takes years and years and that's that slow decline.

Speaker 2

即使在缓慢衰退中,它依然是一家很有价值的公司。

It's still a valuable company in slow decline.

Speaker 2

如果它正处于现金牛业务的衰退阶段,那它现在做的这些事——比如回购股票——就是正确的。

And if it's in that cash cow decline stage of its life cycle, then they're doing the right things, they're buying back stock.

Speaker 2

这是个很棒的投资标的,我其实关注很久了,但眼下确实是投资市场非常有意思的时候。

It's a great pick and it's one that I've been sort of watching for a long time but it is a very interesting time to be investing in the markets.

Speaker 2

Stig,那确实是。

Stig That's

Speaker 0

说得太对了,Toby。

so true, Toby.

Speaker 0

我们以前聊过,人们总喜欢事后找理由,给发生的事编出一套解释。

We talked here before about resulting and coming up with explanations for why things happened.

Speaker 0

这太多了

It's a lot

Speaker 1

再增加三成到五成,就更难预测实际会发生什么了。

thirty:fifty more thirty:fifty difficult to predict what is actually going to happen.

Speaker 1

所以每当我看到像Adobe这样的公司时,我觉得在某种程度上,也取决于你当时的心态。

So whenever I look at a company like Adobe, I think to some extent it also depends on a bit of the state of mind you're in.

Speaker 1

有时候我觉得内容已经泛滥了。

Sometimes I'm thinking content is abundant.

Speaker 1

网上内容多得不得了,简直泛滥成灾。

There's just so much content out there, so much slob.

Speaker 1

在从实体向数字转型的世界里,Adobe的产品是必需的,只要这种转型还在继续,你就需要Adobe的工具来实现它。

Adobe is needed in a world that's still shifting from physical to digital, and whenever that shift is happening, you need one of Adobe's products to make that happen.

Speaker 1

在内容为王的世界里,你必须用最高质量的东西才能脱颖而出。

Also in the world of a content, you need the highest quality to separate yourself.

Speaker 1

问题不在于多生产内容——谁都能多产,关键是内容得真正、真正出色。

It's not a question of making more content, we can all make more content, but it has to be really, really good.

Speaker 1

所以你可能会说服自己说,整个世界的创作平台可能会被颠覆,但高端市场——真正赚钱的地方——短期内不会被撼动,因为那里的东西必须刚刚好。

So then you can sort of talk yourself into saying, The canvas of the world are going to be disrupted, but the high end, really where the money is, they're not going to be disrupted anytime soon because it has to be thirty:thirty just right.

Speaker 1

如果你看看Adobe的客户群体,虽然他们没有公开每个群体的具体数据,但你其实能猜得出来。

So it's interesting if you look at the customer groups that Adobe has, and they're not breaking out the market for each customer group, you can probably fill in the blanks.

Speaker 1

他们有两万两千家大型企业客户,你可以把这些客户想象成政府机构、好莱坞制片公司、大学之类的机构。

Have the 22,000 large enterprise customers, and then they have You can think about them as government bodies, Hollywood studios, universities, whatnot.

Speaker 1

然后他们还有四千一百万付费的Creative Cloud用户,比如个人创作者、自由职业者、学生和小企业主。

Then they have 41,000,000 paid Creative Cloud subscribers such as individuals, freelancers, students, small businesses.

Speaker 1

此外,他们还有八亿五千万月活跃的免费用户。

And then they have eight fifty million monthly active free users.

Speaker 1

这其中包括免费使用Acrobat Reader的用户。

That also includes free Acrobat Reader users.

Speaker 1

这个用户漏斗非常宽,但这些人基本都不花钱。

It's a very wide funnel and they don't pay any money out of that.

Speaker 1

你能清楚看到钱是从哪里来的。

You can see where they make the money.

Speaker 1

如果五年、十年后我们还在讨论这个,说当年大家对人工智能有那么多抵触,是因为人们想要有人情味儿,我一点都不意外。

I wouldn't be surprised if we would be talking about this five, ten years from now and say, Oh, there was so much pushback against AI because people want the human element.

Speaker 1

当然,也可能发生了别的事,或者情况正好相反。

And of course, XYZ happened, or it might be the other way around.

Speaker 1

其实人们只是想要效率罢了。

Like, Oh, people just want efficiency.

Speaker 1

我感受到的一个偏见是,专家和创意人士,恰恰是最适合、也最不适合谈Adobe的人。

Of the biases that I experience is that the experts, the creative people are the best people and the worst people to talk to about Adobe.

Speaker 1

他们是最适合的,因为显然他们懂行,不然也不会是专家。

They're the best people because they have the most knowledge for obvious reasons, that's why they're experts.

Speaker 1

他们也常说,人们想要的是人与人之间的连接。

They're also saying people want that human connection.

Speaker 1

他们不想要AI生成的东西。

They don't want something that's created by AI.

Speaker 1

持这种想法的人,大多比较有艺术气质,但也有不少人会说,只要过程里用了AI,我根本不在乎是不是AI做的。

The people who think like that by and large might also be more artistic minded, whereas some people might be saying, I don't really care if this is being created by AI as part of the process.

Speaker 1

如果能便宜三成,那也没问题。

If I can get it 30% cheaper, then that's fine.

Speaker 1

想象你站在加油站,心里想:AI现在可造不出汽油来。

Imagine that you're standing there at the pump and you're like, I know AI doesn't generate gasoline today for what it is.

Speaker 1

但如果你发现,嘿,这油只要四块钱?

But if you're like, Hey, yo, I can get this for $4.

Speaker 1

这油只要五块钱?

I can get this for $5.

Speaker 1

而你只是想开车走人。

And you're like, I just need to drive.

Speaker 1

所以,具体到什么地方、什么产品,我觉得这话确实成立——比如艺术,没错,得是人亲手创作的。

And so depending on where you are and what the product is, I think that is true when it comes to say art, yes, it has to be created by a human.

Speaker 1

体育赛事也一样,你得亲眼看到运动员本人。

A couple of sports, yes, you need to see the athletes.

Speaker 1

但还有很多其他产品,Adobe也可能涉及其中,这时候你就会想:其实大家并不在意AI在制作过程中占了多大比重,三成也好,五成也罢。

But then there are a ton of other products where that Adobe is probably also touching where you're like, I don't know if people care if AI has been a big part of the process thirty:fifty of

Speaker 0

是否要创建这个数字产品。

creating this digital product or not.

Speaker 1

所以,我会确保附上Adobe估值模型的链接。

So anyways, I'll make sure to link to a model of the valuation here of Adobe.

Speaker 1

我也会对Booking.com和Meta做同样的事,这样大家就能自己调整假设来测试了。

I'm going to do the same thing with booking.com and Meta, then people can play around with their own assumptions.

Speaker 1

不过,托比,我知道你之前还想聊聊上次你推荐的Bellerin品牌。

But Toby, I know that you also want to chat a bit about Bellerin brands from last time that you pitched.

Speaker 2

是的。

Tobias Yeah.

Speaker 2

Bellerin品牌已经垮了。

So Bellerin brands has collapsed.

Speaker 2

自从我推荐之后,股价就暴跌了。

The stock price has collapsed since I pitched it.

Speaker 2

我记不太清具体数字了,好像是27美元左右,现在才八美元出头,跌幅非常大,所以我觉得有必要解释一下。

Think I can't remember exactly, I think it was at about $27 and it's currently trading a little bit north of $8 which is a very significant breakdown in the stock price so I thought I should address it.

Speaker 2

自从一年前开始下跌后,股价就一直没缓过来,从高点大幅回落,但我认为现在被严重低估了。

It's basically continued in this drawdown that began twelve months ago and it's had this very significant drawdown from the peak and I think that it is undervalued.

Speaker 2

值得注意的是,Bellring Brands背负着相当可观的债务,不过以前公司市值大的时候,这根本没影响业务规模——其实业务本身根本没变。

It's worth noting that Bellring brands does carry a reasonable chunk of debt which when there were much bigger market capitalization, it's funny because it really doesn't impact the size of the business hasn't changed.

Speaker 2

过去十二个月,业务略有增长。

Business has grown slightly over the last twelve months.

Speaker 2

但增长幅度没达到市场预期,这也是股价大跌的原因之一。他们卖的是即饮蛋白饮料,挺适合赶时间的人。

It's grown less than the market had hoped which is one of the reasons why the stock is down so much but they make these protein ready to drink protein drinks.

Speaker 2

不过有人批评他们的产品含有一些植物油和大豆成分,不少消费者对这些配料很反感,这就成了他们的麻烦。

They are attractive to people who are on the go but the criticism of them has been that they have some seed oils in them, they have some soy and folks don't like that if they So that has created a problem for them.

Speaker 2

但市场其实还在持续购买。

The market still seems to be consuming.

Speaker 2

销量虽然有小幅上升,但增长明显放缓了,这也是股价下跌的主要原因之一。

They have grown a little bit but their growth has slowed materially which is one of the reasons that the stock's down.

Speaker 2

你们知道我是个深度价值派,就喜欢便宜货。只要价格够低,哪怕公司暂时有点困难,我也能接受。

You guys know I'm a deep value guy so I big discounts and I don't mind when a business is struggling a little bit if you can get enough of a discount in the price to sort of handicap that slowdown.

Speaker 2

所以给你几个数据,它今年同比还是增长了大约6%,但过去它的增速可要快得多。

So just to give you some numbers, it still grew year over year, something like 6% year over year but it has historically grown quite a lot faster than that.

Speaker 2

以前市场对这类公司是抱有很高增长预期的,估值也基于这个预期。

That's the markets now where previously it might have been sort of something that had a reasonable chance of growing quite materially, it was being valued on that basis.

Speaker 2

现在的问题是,它能不能跑赢成本?按未来盈利算,市盈率才刚过五倍。

The question is now whether it can keep ahead of its inputs On a forward earnings basis, it's a little bit over five times.

Speaker 2

这原本是个不错的生意,不过从最近的数据看,业务似乎有点走下坡路。最大的风险在于,它的产品正越来越像大宗商品,在一个竞争激烈的领域里,而且新对手还在不断涌入。

What has been a pretty good business, although the business does seem to be deteriorating a little bit on the base of their last print, I think the great risk for it is that it is close to being commoditized product in a very competitive category and there's more competition coming in all the time.

Speaker 2

但另一方面,整个社会正在向更健康的生活方式转变,人们对蛋白质的摄入量也在增加。

You have to weigh that against the fact that there is this general move towards health consciousness as part of that people are consuming more protein.

Speaker 2

我之前还以为是GLP这类药物在起作用。

I thought that perhaps it was the GLP ones.

Speaker 2

健康行业里的AI热点,其实是GLP这类药,让大家都瘦了下来。

So the AI of the health industry is the GLP one that's making everybody leaner.

Speaker 2

但我还是觉得,在这个趋势下,人们需要摄入更多的蛋白质。

I still think as part of that process people need to eat more protein.

Speaker 2

GLP这类产品能帮你控制食欲,但一旦达到目标体重,想保持健康体脂率,还是得摄入足够的蛋白质。

The GLP one sort of stop you from eating but once you've reached your goal weight to maintain a healthy body composition you still need to consume protein.

Speaker 2

他们确实也在生产蛋白质产品。

They do make protein.

Speaker 2

对于特别注重健康、又不喜欢植物油的人来说,这些产品里往往含有植物油,这让他们望而却步。

The question is for folks who are particularly health conscious who don't like the seed oils then these sort of seem to contain them and that seems to be a turn off for many people.

Speaker 2

他们还在持续进行大规模的股票回购。

They do continue to make aggressive buybacks.

Speaker 2

这让我觉得他们认为自己被低估了,我也觉得确实被低估了。

That says to me that they think that they're undervalued and I tend to think they're undervalued too.

Speaker 2

我用几种不同情景做了估值,结果从每股20美元到70美元不等。

I've run a valuation using various different scenarios that it gets you anywhere from $20 at the low end to $70 at the high end.

Speaker 2

我知道这个区间跨度很大,但我觉得其中的不确定性是合理的。

I realize that that's that's a very wide margin but I think there is some reasonable uncertainty in that.

Speaker 2

现在股价是8美元,还不到最低估值的一半。

Just for context with the stock at $8 it's like half of the low end.

Speaker 2

所以我还是觉得这价格挺划算的,我会继续持有。

And so I still think it's pretty good value here and I'm going to continue to hold it.

Speaker 2

核心逻辑是成立的,但现在的折扣幅度这么大,我觉得值得留着,看看接下来几季的财报会怎样。

The bare thesis is real, but the discount here is so material that I think it's worth holding to see what the next few quarterly reports look like.

Speaker 1

确实非常有吸引力。

Stig Very, very appealing.

Speaker 1

我得说,虽然一堆警示信号摆在那儿,但正因如此才有了价值。

I have to say with all the red flags and yes, there's always some hair on it, that's why that's the value.

Speaker 1

上回我看到的时候就觉得,这挺有意思的。

Even last time I was like, Wow, that looks interesting.

Speaker 1

现在嘛,我也说不准了。

And now, I don't know.

Speaker 1

可能价格回到以前的水平了,但这个标的真的很特别。

Probably got angered to the old price, but it's a very interesting one:thirty

Speaker 0

逻辑。

thesis.

Speaker 0

托比,请继续向我们更新情况。

Please continue to provide us with updates, Toby.

Speaker 2

最近小盘和中盘股整体都表现低迷。

There has been this sort of general sworn in small and mid cap stocks.

Speaker 2

凡是跟AI或者GLP-1沾边的股票,现在在市场上根本没人搭理。

Everything that's impacted by AI or GLP-one is really can't find a friend in this market.

Speaker 2

我注意到,我跟踪的很多公司,业务其实都在好转,甚至比以前更强了,但这种好转正好赶上了AI股最近的反弹。

So I do think that I've seen that generally across a lot of the names that I track that the businesses, if anything the businesses are inflicting up and starting to do a lot better but it's coincided with this recent rally with the AI stocks.

Speaker 2

我觉得现在的估值已经到了一个关键节点:要么市场彻底抛弃小盘和微盘股,要么它们很快就会迎头赶上——因为在我看来,未来的回报潜力非常吸引人。

I think the valuations are now looking They're really at a decision point where either the market completely runs away from small and micro or small and micro catches up soon because I think the forward returns to me look very compelling.

Speaker 2

这是我管理基金以来,见过的最好的回报前景之一。

They look about as good as they have looked since I've been running the funds.

Speaker 2

当市场普遍聚焦于AI这个故事,甚至对这只股票来说还有GLP-1的故事时,资金就会从那些毫无动静的板块抽离,形成一个真空地带,而这正是这些股票目前所处的状况。

And I think that when a lot of the market moves towards one narrative, which is the AI narrative and to some lesser extent specifically for this stock, the GLP one narrative that it does seem to pull money away from the part of the market that hasn't done anything and it creates this little air pocket which seems to have happened for these stocks.

Speaker 2

但正如我所说,这也恰恰为这些股票创造了不错的未来回报机会,因为它们的业务基本面其实正在好转,之前只是长期受制于疲软的消费环境。

But as I say, that does seem to me to have created pretty for prospects for reasonable forward returns, pretty good forward returns at the same time as these stocks seem to be inflecting up because they have all suffered from an extended period of a pretty weak consumer.

Speaker 2

从我看到的情况来看,这个消费者真的挺艰难的,加上伊朗冲突和能源价格上涨、油价高企,对大家的压力越来越大。

This consumer has really been struggling from what I can see and with this Iran conflict and higher energy prices, high gas prices, that seems to be really putting the bite on people.

Speaker 2

我觉得,最适合布局这些持仓的时候,就是市场情绪最悲观的时候。

I think that the time to put these positions on is at the point of maximum pessimism.

Speaker 2

我们现在的悲观情绪确实很重。

We're certainly pessimistic.

Speaker 2

但愿这已经是悲观的顶点了。

I hope that it's maximum pessimism.

Speaker 1

Stig,我太喜欢你这话了。

Stig I love it.

Speaker 1

这可是典型的‘最后一句话’啊。

Famous last words.

Speaker 1

这话真棒,Toby。

I love it, Toby.

Speaker 1

好了,Hari 和 Toby,非常感谢你们。

All right, Hari and Toby, thank you so much.

Speaker 1

每次和你聊天都特别开心。

It's always great to chat with you.

Speaker 1

接下来交给你们了。

Let me throw it over to you guys.

Speaker 1

大家怎么才能更多地了解你们呢?

Where can people learn more about you?

Speaker 3

嗨,Toby和Stig,每次参加这个头脑风暴都很愉快。

Hey, Toby and Stig, always a pleasure to join the Mastermind.

Speaker 3

你们可以在X或者Twitter上找到我。

You can find me on X or Twitter.

Speaker 3

我的用户名是Hari Ramachandra。

My handle is Hari Ramachandra.

Speaker 3

我经常在那儿活跃,期待看到大家的评论、反馈和讨论。

I hang out there and I look forward to all your comments, feedback and conversations.

Speaker 2

我在Twitter上的用户名是g r e n b a c k d。

And I'm green backed on Twitter, g r e n b a c k d.

Speaker 2

我管理着一些收购基金,里面包含ZIGETF,主要投资中大型企业的深度价值股,还有DeepETF,专注小型和微型企业的深度价值股。

I manage acquirers funds which has these ZIG ETF which is mid and large cap deep value and the deep ETF which is small and micro deep value.

Speaker 2

目前深度价值股和市场整体的价差非常大,我觉得主要是由大语言模型的风险推动的。

The spreads between deep value and the market are extreme at the moment and largely driven I think by the LLM risks.

Speaker 2

但这些基金里持有的很多股票,未来都会从中受益。

But a lot of the stocks that are in those are gonna be beneficiaries.

Speaker 2

只要大语言模型还不能自己去地下挖矿、提取能源,我们就依然需要实实在在的企业。

Until the LLMs figure out how to mine and pull energy out of the ground that we're going to need real businesses.

Speaker 1

太棒了。

Wonderful.

Speaker 1

非常感谢你们抽出时间,两位。

Thank you so much for your time, Gents.

Speaker 1

像往常一样,能和你们交流真是荣幸。

It's a privilege as always.

Speaker 2

谢谢,Stig。

Thanks, Stig.

Speaker 2

谢谢,哈里。

Thanks, Hari.

Speaker 2

总是这么棒。

Always great.

Speaker 3

谢谢。

Thank you.

Speaker 3

谢谢,托比。

Thank you, Toby.

Speaker 3

是斯蒂格。

It's Stig.

Speaker 3

很高兴见到你们两位。

Good seeing you both.

Speaker 0

感谢收听《投资者播客》。

Thanks for listening to TIP.

Speaker 0

请在您喜爱的播客平台关注《投资者播客》,并访问 theinvestorspodcast.com 获取节目笔记和学习资源。

Follow The Investor's Podcast on your favorite podcast app and visit the investorspodcast.com for show notes and educational resources.

Speaker 0

本播客仅用于信息和娱乐目的,不提供任何财务、投资、税务或法律建议。

This podcast is for informational and entertainment purposes only and does not provide financial, investment, tax, or legal advice.

Speaker 0

内容为客观陈述,未考虑您的个人目标、财务状况或需求。

The content is impersonal and does not consider your objectives, financial situation, or needs.

Speaker 0

投资有风险,包括本金损失的可能,过往表现不预示未来收益。

Investing involves risk, including possible loss of principal, and past performance is not a guarantee of future results.

Speaker 0

听众在做出任何财务决策前,应自行研究并咨询专业人士。

Listeners should do their own research and consult a qualified professional before making any financial decisions.

Speaker 0

本节目中的任何内容均不构成购买或出售任何证券或金融产品的推荐或要约。

Nothing on this show is a recommendation or solicitation to buy or sell any security or other financial product.

Speaker 0

主持人、嘉宾以及投资者播客网络可能持有节目中提及的证券,并可能在任何时候未经通知而调整持仓。

Hosts, guests, and The Investors Podcast Network may hold positions in securities discussed and may change those positions at any time without notice.

Speaker 0

提及任何第三方产品、服务或广告商,并不构成我们的推荐,投资者播客网络对其声明不负责任。

References to any third party products, services, or advertisers do not constitute endorsements, and The Investor's Podcast Network is not responsible for any claims made by them.

Speaker 0

版权所有:投资者播客网络。

Copyright by The Investor's Podcast Network.

Speaker 0

保留所有权利。

All rights reserved.

关于 Bayt 播客

Bayt 提供中文+原文双语音频和字幕,帮助你打破语言障碍,轻松听懂全球优质播客。

继续浏览更多播客