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You're listening to TIP.
欢迎回到《投资者播客》,第八百四十七期。
Welcome back to The Investor's Podcast, episode eight forty seven.
凯尔,上次我们重新讨论了一家公司,那是我之前在节目里推荐过的,就是Comfort Systems。当时我们很欣赏这家公司,但决定不买,尽管它涨了五倍,我们觉得这个决定是对的,因为我们真的无法准确评估他们从这种AI资本开支超级周期中获益多少。
Kyle, the last time revisited a company that I had previously pitched on the show that was with Comfort Systems, where we admired the business but decided that not buying it despite it going up 5x was the right decision because we really couldn't underwrite just how much they were benefiting from this kind of AI CapEx super cycle.
结果他们确实获益巨大,但我想对大家坦白,我们重新讨论一只股票,并不总是意味着好事。
Turns out they're benefiting a lot, but I want to be upfront with everybody that having us revisit a stock is not automatically a happy occasion.
肖恩,今天你不会全是痛苦的。
Well, won't be all pain for you today, Shawn.
好消息是,今天我们确实持有这只股票。
So the good news is that today we actually own this name.
所以无论我们得出什么结论,没人能指责我们只是袖手旁观。
So whatever we conclude, nobody can accuse us of just, you know, watching from the sidelines.
另一个好消息是,我们不仅持有它,而且自从把它加入内在价值投资组合以来,它已经上涨了超过90%。
And the other good news is that not only do we own this, but it's actually up over 90% since we added it to the Intrinsic Value Portfolio.
我觉得这样聊起来就愉快多了。
I think that does make for a much more pleasant conversation.
而且我重听之前那期节目的时候,注意到我有一整段都在讲Alphabet最大的问题是钱太多,不知道该怎么花。
And I did notice while re listening to the original episode, I had an entire section discussing how Alphabet's biggest problem was having too much cash and not knowing what on earth they were gonna do with it.
嗯,他们好像彻底解决了这个问题,以至于还需要再筹集1750亿美元,就为了
Well, they seem to have solved that problem so thoroughly that they needed to go out and raise another $175,000,000,000 just to
保险起见。
be safe.
这正是我想和你做这期节目的原因。
And that is exactly why I want to do this episode with you.
那我们就开始吧。
So let's get into it.
自2014年以来,我们的节目下载量已超过2亿次,采访了全球最优秀的投资者,深入研究了价值投资的原理,并发现了许多引人入胜的投资机会。
Since 2014, with more than 200,000,000 downloads, we have interviewed the world's best investors, studied deeply the principles of value investing, and uncovered many compelling investment opportunities.
我们专注于理解企业和内在价值,据此进行投资,并与你分享我们学到的一切。
We focus on understanding businesses and intrinsic value, investing accordingly, and sharing everything we learn with you.
本节目不构成投资建议。
This show is not investment advice.
内容仅供信息和娱乐用途。
It's intended for informational and entertainment purposes only.
主持人和嘉宾的所有观点仅代表个人,他们可能持有讨论中提到的证券。
All opinions expressed by hosts and guests are solely their own, and they may have investments in the securities discussed.
接下来是主持人肖恩·奥马利和凯尔·格里夫。
Now for your hosts, Shawn O'Malley and Kyle Grieve.
我对这一期非常兴奋,因为Alphabet实际上是内在价值投资组合中的第二大持仓,权重约为14%。
So I'm really excited about this one as Alphabet is actually the second largest position inside of the Intrinsic Value Portfolio with a weighting of around 14%.
Alphabet一直是我感兴趣的公司,因为我每天都会使用它的很多产品。
Now, Alphabet has always been a business that interested me simply because I just use so many of its products daily.
作为用户,我真的看不出有什么理由去换用其他产品。
As a user, I just don't really actually see much of a reason to switch to anything else.
所以每天,我都在用Gmail、搜索引擎、浏览器、网页版办公应用,甚至还有Google Home。
So on a daily basis, you know, I'm using things like Gmail, I'm using their search engine, their browser, their web based office applications, and even Google Home.
所以,你知道,我觉得说我是谷歌产品的忠实用户一点也不夸张。
So, you know, I think it's pretty safe to say that I'm a pretty diehard user of Google products.
但我其实从来没买过谷歌的股票。
And yet I've never actually owned any Google shares.
这确实有点奇怪。
So it's a bit of a strange conundrum.
但让我在准备这期节目时特别惊讶的是,你十八个月前加入投资组合的Alphabet,在那段时间里其实发生了很大的变化。
But what really struck me when I was prepping for this episode is that the Alphabet that you added to the portfolio eighteen months ago has actually evolved pretty dramatically in that timeframe.
我说的不只是股价。
And I don't just mean the stock price.
这家公司做出了一些我没想到的选择,至少在规模上。
The business has made choices that I just didn't really expect, at least in terms of scale.
而且我正好找了一个人来跟我聊聊,帮我搞清楚,我连一点底仓都没建,这错得有多离谱。
And I have just the person to chat with me to help me understand just how big of a mistake I'm making by not at least having a starter position in my personal account.
我不会因为你没买谷歌就太为难你,Kyle。
I I won't give you too much of a hard time, Kyle, for not owning Google.
也许我会在背后调侃你一下。
Maybe I'll just tease you behind your back.
不过说真的,开玩笑归开玩笑,我们都有一些希望当初多买点的赢家股,也希望让所有朋友都跟着买。
But no, all jokes aside, we all have our winners that we wish we had had more of and wish that we were able to get all of our friends to buy into.
但事情往往没那么简单,这也很正常。
But it just doesn't always work out that easily and that's perfectly fine.
不过,在我看来,谷歌的迷人之处在于,它不会消失。
But, you know, the beautiful part of Google, in my view, is that it's not going anywhere.
我的意思是,它是一家真正的巨头公司。
I mean, is a company that is a real titan.
也就是说,再过五到十年,我认为Alphabet——今天我们会和谷歌交替使用这个名字——的内在价值会比现在高得多。
That's to say in five to ten more years, I think Alphabet, which is the parent company name that we'll use interchangeably today for Google, will have a much higher intrinsic value than it does today.
但我也了解你作为投资者的一些偏好,凯尔,也就是说,你通常不会投资大盘股,更不用说超大盘股了。
But I've also gotten to know some of your preferences as an investor, Kyle, and and that is to say you typically are not one to invest in large caps, certainly not mega caps.
所以,如果我们想象一个缩小版的谷歌,比如市值100亿美元,而不是现在这个4万亿美元的庞然大物,你可能会持有它的股票,这样说公平吗?
So is it fair to say that if maybe we imagined a scaled down version of Google with, I don't know, maybe a a $10,000,000,000 market cap instead of this being this $4,000,000,000,000 behemoth, you probably would own shares in it.
这么说对吗?
Is that fair?
我觉得你说得完全对。
I would say that you're completely correct there.
我确实更偏向小公司,主要是因为我一心想着找那些能翻好几倍的股票。
I'm definitely biased towards smaller businesses mainly because, know, I'm just really focused on finding multi baggers.
但自从你第一次把谷歌加入内在价值投资组合以来,它涨了将近一倍,我觉得这恰恰说明,即使是市值几万亿的大公司,也能带来翻几倍的回报。
But as Google has gone up nearly a 100% since you first added it to the Intrinsic Value Portfolio, I think that it's just a simply a really, really good example that you can still make multi bagger like returns from businesses with multi trillion dollar market caps.
谷歌挺有意思的,因为你看标普500里那些科技巨头,它通常看起来是定价最合理的。
And Google is an interesting one because when you look at the top of the tech titans in the S and P 500, it's usually a business that seems to be the most reasonably priced.
也许,你知道,Meta有时候会便宜一点或者价格差不多,但谷歌的市盈率我觉得不算便宜,但考虑到它的业务质量和增长,也不算贵。
Maybe, you know, Meta has had periods where it's a little bit cheaper or similarly priced, but Google always seems to have a multiple that I think is not necessarily cheap, but also just not that expensive when you consider the quality and growth of the business.
所以,我研究Alphabet时最惊讶的是它的资本配置方式随时间变化很大。
So I'd say the thing that surprised me the most when digging into Alphabet was how their capital allocations change over time.
他们今年计划在数据中心上花大约两千亿美元,我真的很想更深入地了解这些投资,以及它们未来会如何影响他们那令人印象深刻的资本效率数字。
With them set now to spend somewhere around $200,000,000,000 on data center just this year, I really wanted to better understand these investments and how are these investments going to impact their impressive capital efficiency numbers going forward.
我们稍后会详细深入探讨这个问题,但让我们先从你最初的投资论点开始。
And we're going to get into that a lot more in detail a little later, but let's just start here with your original thesis.
对,我想大多数人
Yeah, think most people are
对Alphabet都很熟悉,但为了让大家达成共识,这个论点主要建立在Alphabet拥有一系列世界级业务的基础上,这些业务拥有数十亿用户,毫不夸张。
pretty familiar with Alphabet, but just to get everybody on the same page, the bulk of the thesis was built upon the fact that Alphabet is a collection of world class businesses, with literally billions of users, not exaggerating.
无论你看的是谷歌搜索、YouTube、谷歌云还是安卓系统,你过去和现在看到的都是一些非常了不起的资产,它们单独来看价值都很高。
And whether you're looking at Google search, YouTube, Google Cloud, or Android, you were and still are looking at some really incredible assets with very high standalone value.
比如YouTube,很多很多年前以16亿美元被收购,现在每年能产生大约360亿美元的收入。
So YouTube for example was purchased for $1,600,000,000 many many years ago and now it generates something like $36,000,000,000 in annual revenue.
然后还有风险投资组合和登月计划,谷歌风投管理着超过100亿美元的资产,大约有400家活跃的投资组合公司。
Then you get to the venture capital portfolio and their moonshot bets and Google Ventures manages over $10,000,000,000 in assets with roughly 400 active portfolio companies.
这其中包括了来自登月实验室的、不太受欢迎的谷歌眼镜,但也有他们的掌上明珠Waymo。
And so that includes, you know, the less popular Google Glass that came out of Moonshot Labs, but also their crown jewel Waymo.
而且在我去年二月推荐Alphabet的时候,市场对谷歌的定价就好像搜索是唯一重要的业务板块,而搜索因为AI的威胁正陷入困境。
And at the time when I pitched Alphabet last February, the market was pricing Google as if search was the only business segment that mattered and search was in trouble because of the incoming threat of AI.
所以基本上,当时的论点就是用户会越来越多地用像ChatGPT这样的工具来回答问题,而不是用传统的谷歌搜索。
So basically the argument was that users would increasingly use things like ChatGPT to answer their questions rather than using traditional Google search.
我觉得公平地说,这确实是谷歌搜索垄断地位十多年来,甚至可能是有史以来面临的第一个重大威胁。
And I think to be fair, this was really truly the first major threat to Google's search monopoly in probably more than a decade and maybe ever.
这个业务我们以前说过,可能是资本主义历史上最优秀的业务之一。
And that's a business that we have referred to in the past as perhaps being one of the best in the history of capitalism.
然而,ChatGPT确实给搜索的未来带来了真正的不确定性,尤其是在2024年和2025年初的时候。
And yet ChatGoT, I think, created this genuine uncertainty around what the future of search would look like, especially back in 2024 and early twenty twenty five.
我会说当时的情况要模糊得多。
I would say things were much foggier.
而从那以后,情况变得清晰了,AI实际上可以推动谷歌上更多的搜索量,像AI概览和搜索结果这样的东西可以像传统搜索一样变现,但我们可能稍后会更详细地讨论这些。
And in the time since it has become clearer how AI can actually drive more search volume on Google and that things like AI overviews and search results could be monetized similarly to traditional search, but we'll probably get into that over the course of
在节目后面。
the episode more.
有趣的是,在你录制的时候,我记得和其他一些投资者聊过这个。
It's funny because at the time that you recorded, I remember chatting about this with some other investors.
当时大家的普遍看法是,投资者普遍有点担心,因为人们是否还会用谷歌搜索引擎来回答问题,已经不那么确定了。
So the general consensus was that investors were generally kind of fearful because it was no longer clear that people would use Google search engine to answer their questions anymore.
我自己那时候是ChatGPT的重度用户,谷歌的使用量真的减少了很多很多。
I personally was a very heavy chat GPT user back then and actually cut my Google usage very, very significantly.
所以从谷歌业务的角度来看,这让我有点担心,因为我觉得自己可能再也不会像以前那样需要回到谷歌了。
And so looking at it through the lens of the business of Google, that kind of concerned me as, you know, I just didn't really feel like I would ever really have the need to go back to Google the way that I used to use it.
但几个月前,我意识到我在使用这些AI搜索引擎以及谷歌的方式上发生了一些变化。
But a few months ago, I realized there was a bit of a shift in how I was using some of these AI search engines as well as Google.
我基本上注意到,我越来越倾向于使用谷歌,而现在我更多用Claude而不是ChatGPT。
So I basically noticed that I was going back more and more towards using Google compared to now I'm more using Claud compared to ChatGPT.
区别在于,当我去用谷歌或者通过Gemini时,如果我只是想快速得到一个事实性问题的答案,我几乎立刻就能得到。
And with that difference being when I would go to use Google or through Gemini, if I just wanted a very, very quick factual answer to a question, I would get that answer nearly instantly.
而且我还会得到一堆和答案相关的来源。
And I would also get a bunch of sources that came with that answer.
现在用Claude,我仍然能得到不错的答案,但有时候我得去找这些信息到底是从哪里来的。
Now with Claud, I still get a pretty good answer, but I sometimes have to hunt to where that information is actually coming from.
而且很多时候它给出的答案就是错的。
And oftentimes it's just wrong.
所以我觉得用谷歌的时候,至少在一定程度上——我也不想太深入讲我怎么用的——但它确实让获取这些答案变得更简单、更直接,有时候也快得多。
So I feel like when I use Google, at least to some degree, again, I don't want to get too much in the weeds of how I'm using this, but it makes it easier, simpler, and sometimes a lot faster just to get these answers.
所以,你知道,当时市场和包括我在内的人都觉得搜索已经完了,但至少对我来说,今天显然不是这样。
So, you know, I think the market and even me back then was thinking that search was dead, but to me at least today, it clearly isn't.
我记得在2024年的时候,我其实算是个谷歌搜索的怀疑者,当时我跟别人说ChatGPT肯定会颠覆谷歌。
I remember actually being a bit of a Google search truther back in 2024, telling folks that ChatGPT was obviously going to disrupt Google.
但后来我的想法完全转变了。
And then actually, my thinking came full circle on that.
而且我一直认为,之前有种说法是AI会杀死搜索,但实际情况恰恰相反。
And I think it's continued to be my belief that you had this narrative that AI would kill search, but it's just really the opposite is what has manifested.
我觉得正是这个给了我们一个特别难得的机会,让我们能以低于标普500指数的估值,投资像Alphabet这样全球数一数二的大公司。
I think that is what gave us this really special opportunity in the first place to be able to invest in Alphabet as big of a company as any in the world at a discount to the broader S and P 500 index.
我们最初看Alphabet的时候,它的市盈率大概在17倍左右。
When we first looked at Alphabet, was trading at around 17 times earnings.
而且,你知道吗,一年前投资者还在以30倍的市盈率买Alphabet的股票。
And, you know, a year before investors had been paying 30 times earnings for shares in Alphabet.
对我来说,问题在于,在Alphabet已经相当多元化的业务模式下,核心搜索业务是否真的面临足够严重的颠覆威胁,以至于要如此大幅地重新调整估值倍数,对吧?
The question to me was whether the core search business faced a serious enough threat of disruption within the context of Alphabet's already pretty diversified business model to justify a rerating of the valuation multiple that dramatically, right?
每当不确定性根本性上升时,估值倍数就应该下降,因为盈利质量已经下降了。
Whenever you do have fundamental increases in uncertainty, the valuation multiple should decrease because the earnings quality has declined.
未来可能不像看起来那么可预测了。
The future is maybe less predictable than it seemed.
但话说回来,你还是在努力权衡这一点和你对现实的判断。
But again, you're sort of trying to weigh that against your assessment of reality.
而且,你知道吗,我再次觉得市场的情绪摆动得有点太极端了,对Alphabet整体,尤其是搜索业务,过于悲观了。
And, you know, I again, I felt like the market had seen its sentiment swing a little too dramatically toward pessimism about Alphabet overall and in particular the search business.
有趣的是,Alphabet今天又回到了17倍的市盈率,但我认为现在的情况已经大不相同了。
And interestingly, Alphabet today again trades at 17 times earnings, but I think the circumstances are very different.
自从上次以17倍市盈率交易以来,股价已经翻了一番。
We've seen the stock double since the last time it traded at 17 times earnings.
而且我觉得这倒不是因为竞争方面的担忧,更多是围绕他们那些大规模AI投资到底能带来多少回报的不确定性。
And I don't think it's because of concerns on competition, but really more about the uncertainty around the returns on what their massive AI investments will yield.
这其实才是真正的问题,就是他们能在多大程度上证明这些投入是合理的。
That is really the question to of, you know, what degree will they be able to justify this spending?
关于这一点,AI带来的一个比较实际的影响是,随着Alphabet投入资源把他们的语言模型Gemini整合到全线产品里,这可能会帮助他们守住市场份额。
And on that point, one of the more tangible impacts of AI is that as Alphabet invests to integrate its LLM, Gemini, across its suite of products, this may help to defend their market share.
但由于AI算力的成本——很多新闻都在说这有多贵——而且AI本身就比传统的谷歌搜索更烧钱,随着他们越来越多地把AI整合进业务,公司实际上可能会在结构上变得不那么赚钱。
But due to the cost of AI compute, which lots of news articles talking about how expensive that is, and AI just being more expensive than traditional Google search, the company could actually become structurally less profitable as they integrate AI more and more into the business.
所以对我来说,这个风险我确实更认真对待,绝对比那种“所有人都会抛弃谷歌搜索”的想法要认真得多。
And so I do think that is to me a risk that I take more seriously, and definitely more seriously than the idea of just everyone abandoning Google search.
但实际上,自从我大约一年半前第一次真正认真研究Alphabet以来,除了自由现金流这一块,其他各项利润率指标确实都在全面改善。
But in reality, since I looked at Alphabet about a year and a half ago for the first time really seriously, margins have definitely improved across the board except for one area and that's in free cash flow.
你知道的,Kyle,原因就在于这个指标反映的是经营现金流减去资本支出,而资本支出就是对业务未来的投资。
And the reason so, as you know Kyle, is that that is a metric that reflects operating cash flow minus capital expenditures, where capital expenditures are investments in the future of the business.
所以,考虑到他们在建设和租赁数据中心方面持续投入,看到自由现金流大幅下降,甚至对某些超大规模云服务商来说转为负值,或者至少未来几年预计会这样,其实一点也不意外。
So given all the ongoing commitments to constructing and leasing space at data centers, it's really not a surprise to see free cash flow being dramatically lower and actually swinging negative for some of the hyperscalers or at least projected to in the coming years.
我记得是美银发布了一张特别厉害的数据图,在金融圈疯传,显示市场发生了巨大变化,像Alphabet和亚马逊这样的超大规模科技公司,它们的自由现金流加起来竟然变成了负的。
I think it was Bank of America that had this really incredible chart that went viral on FinTwit, showing sort of this profound shift in markets where the hyperscalers like the Alphabet and Amazons of the world, they were collectively seeing their free cash flow turn negative.
而那些设计和制造芯片、推动这场AI革命的半导体公司,成了受益者,它们的现金流也相应地大幅飙升。
While semiconductor companies that are designing and manufacturing the chips powering this AI revolution, they're the beneficiaries and their cash flows have correspondingly skyrocketed.
资本密集度正在不断上升。
The capital intensity is scaling up.
我觉得这会是今天节目的一个主题。
That'll be a theme in today's episode, I think.
而且,你知道,Alphabet现在要维持业务所需的资本,比十八个月前要多得多。
And, you know, much more capital is being required for Alphabet to maintain its business than even was just the case eighteen months ago.
现在还不清楚这些支出是防御性的,也就是为了防止市场份额被竞争对手抢走,这对股东来说可能不太有利。
And it remains to be seen whether that spending is being done defensively, which would be less positive for shareholders as they try to prevent seeding ground to competitors.
还是进攻性的,也就是为了开拓新市场和新领域,给Alphabet带来更长的盈利增长跑道,这对于一个市值四万亿美元的公司来说,想想都觉得不可思议。
Or if it's more offensive, where they're looking to capture new markets and new verticals that will unlock an even longer runway for Alphabet to keep growing profitably, which is sort of mind boggling to think about for a company with a $4,000,000,000,000 market cap.
对,我一开始看到这个的时候,真的特别惊讶,Alphabet在整个扩张阶段的利润率竟然保持得这么好。
Yeah, and when I first kind of looked at this, was actually really really surprised at just how well Alphabet's margins have held up during this kind of entire expansion phase.
我们稍后会详细讨论他们是怎么做到的,但投资者关注Alphabet的另一个主要方面就是监管环境。
And we'll get more into how kind of how they did that later, but another major theme for investors with Alphabet has been this kind of regulatory environment.
可以说,谷歌在很多很多领域明显是垄断的。
With Google being quite clearly, I would say a monopoly in many, many different areas.
这家公司基本上一直处于监管的密切关注之下。
It's a business that's just basically under constant regulatory scrutiny.
评估这种监管下的真正风险,最难的部分在于你需要至少在一定程度上了解大量的监管机构。
The hardest part about evaluating the real risk under this scrutiny is just the sheer number of regulators that you kind of need to understand at least to some degree.
因为你知道,这不仅仅是美国的问题,而是全球性的问题。
Because, know, it's not just a U S issue, it's a global issue.
而且通常在欧洲更严重。
And well, usually it's more in Europe.
由于谷歌覆盖全球,他们一直在法庭上为自己辩护。
And since Google reaches, you know, the entire world, they're constantly, constantly defending themselves in court.
所以截至最近一个季度,他们的短期应计法律和监管罚款及和解金大约有160亿美元。
So as of the latest quarter, they have short term accrued legal and regulatory fines and settlements of about $16,000,000,000
比如说,像司法部这样的监管机构如果决定让谷歌剥离某个业务部门的所有权,来削弱它的垄断地位。
Well for regulatory body, like the Department of Justice decided that Google had to spin off ownership of one of its business segments to reduce Google's monopolistic power.
那对谷歌的股东来说显然是个坏消息,而一年前风险最大的领域就是他们的网络浏览器,也就是谷歌Chrome。
I mean that would obviously be a bad thing for Google's shareholders, and the areas most at risk a year ago was their web browser, so Google Chrome.
当时还有一些关于安卓操作系统的讨论。
And then there was also some chatter around the Android operating system.
不过说实话,过去四十年里,美国反垄断执法中结构性拆分的情况非常罕见。
But structural breakups have been exceedingly rare in US antitrust enforcement over the past four decades, I would say.
监管机构更多时候是限制占主导地位的公司行为,而不是真的去拆分它们。
Regulators have more often ended up relying on restrictions for how dominant companies can behave than actually going for for breakups.
谷歌的情况也正是如此。
And so that's exactly what we saw with Google.
司法部确实试图强制谷歌出售Chrome,但法院驳回了这个补救措施,转而对其分销协议施加了限制。
The Justice Department actually sought to force Google to sell Chrome, but the court rejected that remedy and instead it placed restrictions on Google's distribution agreements.
所以谷歌仍然可以付钱给苹果,让谷歌成为Safari的默认搜索引擎,但这些协议不能再像以前那样完全锁定苹果的分销渠道了。
And so Google can still pay Apple to make Google the default search engine in Safari, but those agreements can no longer lock up Apple's distribution in the same way.
所以他们的协议期限被限制在一年以内,不能把谷歌的默认搜索引擎地位捆绑到不同的设备和访问点上,而且他们必须允许苹果推广竞争对手的搜索和AI产品,哪怕只是理论上的。
So they're limited to one year agreements, they can't tie Google's default status across different devices and access points, and they have to allow Apple to promote competing search and AI products, even if it's just done so in theory.
我觉得我们应该在这里多花点时间,因为我认为理解监管对于理解谷歌的投资逻辑非常重要。
And I think we should probably spend a little more time here because I think understanding regulations is quite important for understanding the Google thesis.
那么,你觉得现在说谷歌基本上安全了,相比去年面临的更紧迫的监管风险,这样说公平吗?
Now, do you think it's fair to say that Google is largely safe for now compared with the more maybe acute regulatory risks that they were facing last year?
如果是这样的话,那实际上可能是一个理由,认为Alphabet可能值得更高的市盈率,因为一些更密集的监管迷雾现在正在消散。
And if so, that would actually maybe be an argument for Alphabet potentially deserving an even higher PE multiple with some of the more dense regulatory fog now clearing up.
这确实是一个
It's a really
很好的观点,而且从宏观层面来看,正如我之前提到的,大型科技公司及其股东普遍从监管执法中受益,这些执法通常远非最坏的情况,说得客气一点。
great point and at a high level, as I was mentioning, big tech companies and shareholders in those companies have broadly benefited from regulatory enforcements that are usually pretty far from the worst case scenario, to put it nicely.
无论Alphabet最终是被迫分拆部分业务,还是自己选择这样做,无论是Chrome、YouTube、Android还是其他什么,今天的Alphabet股东当然会获得这些分拆业务的按比例股份。
And whether Alphabet is forced to eventually spin off some of its businesses or chooses to do so on its own, whether that be with Chrome, YouTube, Android, or whatever it is, shareholders in Alphabet today would, of course, get a proportional stake in these spin off businesses.
所以股东面临的风险并不是Alphabet旗下某个价值数千亿美元的子公司会完全消失。
So the risk for shareholders is not that one of Alphabet's subsidiaries worth hundreds of billions of dollars is just gonna disappear from the picture entirely.
但问题是,如果这些业务被迫真正独立运营,它们是否能保住自己的护城河,因为不能再利用Alphabet在整个企业范围内的数据和关系了。
But it's that if these businesses are forced to operate truly independently, whether they will see their moat shrink because they can no longer benefit from the data and relationships that Alphabet has across their entire enterprise.
对我来说,当我刚开始认真研究Alphabet时,我很快就接受了这样一个现实:当你像七大科技公司那样大规模运营时,这些高昂的法律费用和开支只是做生意的成本。
And for me, when I first began really looking at Alphabet, I came to terms pretty quickly with the reality that these hefty legal expenses and fees are just a cost of doing business when you operate at the scale that mag seven companies do.
就在最近,我们看到Meta与司法部达成了巨额和解。
Just recently, we saw Meta have a massive settlement with the Department of Justice.
但总的来说,这其实只占他们业务的一小部分,至少对Alphabet来说是这样。
And so that really is overall though, a pretty small percentage of their business, at least for Alphabet.
所以你也可以这样想:他们不断面临诉讼,这恰恰说明他们确实是一家非常出色的企业。
And so another way you could think about this too is that the fact that they're subjected to this constant litigation is really a sign that they are truly an extraordinary business.
彼得·蒂尔在他的书《从0到1》中谈到了这一点,这本书是我们最喜欢推荐的书之一。
And so Peter Thiel talks about that famously in his book Zero to One, one of our favorites to recommend.
一家企业花在法庭上应对反垄断问题的时间越多,以及他们公开努力淡化自己享有的垄断优势,这实际上是其业务极其强势的标志。
The more time a business spends in court fighting over antitrust concerns and all the efforts they go through publicly to try and downplay some of the monopolistic benefits that they enjoy, that is actually a sign of an incredibly dominant business.
那些缺乏安全感的企业才会试图吹嘘自己的竞争优势。
It's the insecure companies that are trying to brag about their competitive dominance.
讽刺的是,这些公司恰恰是最不可能为股东带来垄断收益的。
Those are the ones that are ironically the least likely to yield the benefits of monopoly for shareholders.
是的,我完全同意你对蒂尔那番话的看法。
Yeah, and I completely agree with your point there on Teal.
如果一家公司像Alphabet那样频繁为自己辩护,这显然是个信号,说明他们肯定有非常非常强的竞争优势。
If a company is defending itself as much as a business like Alphabet is, think it's a very clear signal that there's something going on and they probably have some very, very strong competitive advantages.
当然,他们会轻描淡写,好像这只是个小问题。
And of course, they're going to just play them off like there's some sort of minor issue.
但实际上,我觉得他们心里清楚自己有多强大。
But in reality, I think they know exactly how strong they are.
所以,你知道,他们得尽量摆出一种看起来不那么有威胁性的姿态。
So, you know, they have to kind of try to address their positioning in a way that appears as least threatening as possible.
但我认为实际上很明显,Alphabet确实拥有这些垄断优势。
But I think in reality, it's very clear that Alphabet does have these monopolistic benefits.
而且到目前为止,看起来他们还在继续加强,而不是真的在削弱。
And as of now, it kind of appears they're just continuing to continue to strengthen and not actually weaken.
继续聊一下关于Alphabet和苹果关系的监管执法问题,我觉得这
Just to continue the conversation here about the regulatory enforcements around Alphabet and Apple's relationship in particular, I think that's
是个值得我们关注的好话题。
a good area for us to focus.
Alphabet每年付给苹果大约200亿美元,让谷歌搜索成为苹果设备的默认搜索引擎。
Alphabet pays Apple something like $20,000,000,000 a year to have Google search be the default on Apple devices.
之前我们提到过,法院最终裁定这个协议有效后,Alphabet的股价表现非常好,在一年多的时间里上涨了超过50%。
It kind of alluded to that earlier and once the conclusion in court was reached about the validity of this, Alphabet shares actually did really well and increased by more than 50% in over just a year's time.
所以,对于这些本应是市场上定价最有效的公司,竟然还有这么多潜在机会,真是让人难以置信。
And so it's crazy how much opportunity could still be baked into these kinds of overhang investments for what you would expect to be the most efficiently priced company in markets basically.
在我们的内在价值投资组合中,我们会在节目说明里放一个链接,方便大家查看我们的持仓和跟踪投资组合。当股价跌到大约150美元时,我们增持了更多股份,因为我们的平均成本足够低,我觉得下行风险得到了很好的保护。
And so in our Intrinsic Value Portfolio, which we'll have a link to in the show notes for anyone who wants to see our holdings and keep up with their portfolio, We ended up buying more shares when the price dropped down toward about $150 where our average cost basis was low enough that I felt the downside was pretty well protected.
换句话说,我们可能获得的收益远大于可能承受的损失,至少当时是这么想的。
So in other words, we had much more to gain than we'd likely lose, or that was the thinking at least.
关于潜在的拆分,有趣的是负责此案的法官阿米特·梅塔最终做出了这个决定,因为他觉得强迫Alphabet拆分Chrome对整个生态系统不利,而不仅仅是对谷歌不利。
And the interesting thing about the potential divestiture was the judge that was overlooking it, judge Amit Mehta, actually ended up with this decision because he actually felt that forcing Alphabet to divest Chrome would have been bad for the entire ecosystem and not just for Google.
所以他指出,这也会伤害到苹果。
So he noted that it would also harm Apple.
也会伤害到依赖谷歌那笔收入的Mozilla。
It would harm Mozilla who depended on that revenue specifically from Google.
你提到Alphabet每年向苹果支付大约200亿美元现金作为收入分成,这部分是基于谷歌在苹果设备上通过Safari浏览器产生的广告收入来计算的。
Now you mentioned that Alphabet pays a steady stream of about 20,000,000,000 in cash annually to Apple as a revenue share based on the amount of advertising revenue that Google generates from those searches on Apple devices using Safari that their browser specifically.
但换句话说,法官认为让Chrome继续留在谷歌旗下所带来的好处,实际上超过了强制剥离该业务部门对竞争对手造成的间接影响。
But in other words, the judge decided that the benefits of allowing Chrome to stay under Google's ownership actually outweighed the second order impacts on competitors of forcing a divestiture of that business segment.
看到监管机构在考虑执法措施是否弊大于利,这确实让人耳目一新。
It's actually pretty refreshing to see regulators being mindful of whether their enforcements will do more harm than good.
我这么说有点半开玩笑,但Alphabet和苹果之间的关系不再享有以前那种合同保障了,也不清楚这种关系能延续多久。
I say that tongue in cheekily, but And so Alphabet doesn't quite enjoy the same level of contractual guarantees anymore around their relationship with Apple and how far that will extend into the future.
因为现在他们基本上每年都得重新谈判这项协议,但最重要的是,经过监管审查后,这项协议仍然有效。
Because now they're basically required to renegotiate that deal every year, But what matters most is that the deal is still in place after regulatory review.
那才是最大的未知数。
That was the big question mark.
所以和苹果保持这种合作关系对双方来说都是双赢,这也让挑战者更难撼动谷歌在信息搜索领域的主导地位。
And so having this arrangement with Apple is very much a win win for both sides, and it makes it all the more difficult for a challenger to disrupt Google's dominance over informational searches.
我的意思是,怎么
I mean, how
你如何能打败谷歌搜索已经内置在每一部人们购买的iPhone里这个事实呢?
do you beat the fact that Google search is baked into every iPhone that people buy?
你之前提到,谷歌的搜索业务因为AI风险而受到市场重创,比如ChatGPT或Claude这类大语言模型带来的威胁,当时看起来电商的未来可能会变成直接在ChatGPT上完成所有购物。
So you mentioned earlier that the search part of Google was being heavily punished by the market simply because of the AI risk that LLMs like ChatGPT or Claud were offering where maybe for a time it looked like the future of e commerce would be doing all of our shopping directly through integrations on ChatGPT.
比如,直接从Target或沃尔玛订购一篮子商品,就可以通过ChatGPT完成。
So ordering a basket of goods from Target or Walmart directly would go right through chat GBT, for example.
但我觉得这个说法很快就冷却下来了。
But the narrative, I think fizzled out pretty quickly.
现在你也看到OpenAI在某种程度上收窄了那些野心。
And now you've seen OpenAI kind of scale back some of those ambitions.
现在他们向投资者承诺的东西不再那么宏大了,因为他们不得不做出一些竞争上的让步。
Now the promises that they're making to investors have become less grandiose as they've had to make certain competitive concessions.
就像我刚才提到的,他们取消了即时结账购物集成。
Like I was mentioning with them rolling back their instant checkout shopping integration.
现在似乎是Anthropic在做出关于如何改变未来的最引人注目的声明。
It's actually Anthropic that seems to be making the really dramatic claims about how they'll change the future now.
但Anthropic的Cloud更专注于成为企业对企业生产力工具,而不是像谷歌那样被数亿甚至数十亿人用于基本查询搜索。
But Anthropic with Cloud is much more focused on being a business to business productivity tool than something that hundreds of millions of people or even billions of people use for search on basic queries.
现在,与ChatGPT不同,他们的早期成功让他们陷入了相当棘手的境地,用户采纳率惊人,但他们运营的经济模式完全不可持续,因为服务大众所需的计算成本非常非常高。
Now, unlike ChatGPT where their early success has put them in a pretty tough situation where the user adoption is incredible, but they're operating with completely unsustainable economics just because the compute needed to serve the masses is very, very costly.
而大多数客户只愿意为高级AI工具支付几美元。
While most customers just aren't willing to pay more than a few dollars for premium AI tools.
所以至少目前来看,我认为谷歌在回答大多数查询方面似乎效率更高,成本优势更大,而更复杂的问题往往被引导到付费LLM,这实际上是不同于谷歌核心搜索业务所玩的量级游戏的另一种商业模式。
So at least for the time being, I think Google seems to be vastly more efficient and cost advantage in answering most inquiries while more of the complex questions tend to get routed to paid LLMs, which is really a separate business model from the volume game that Google's playing in its core search business.
虽然公司没有完全清晰地为我们拆分搜索业务,但你知道,他们的报告分部——谷歌搜索和其他收入——在过去两年中保持了14%的复合年增长率,表现相当不错。
Now the company doesn't break out the search business completely cleanly for us, but still, you know, their reporting segment, Google search and other revenue has continued to grow at a really nice 14% compound annual growth rate over the last two years.
而且似乎没有任何放缓的迹象。
And doesn't really show any signs of slowing down.
所以我最初担心的,至少我自己担心的,是用户会越来越少用谷歌搜索,导致搜索收入下降。
So I think the initial fear that at least I had was that users would use less and less of Google search and their search revenue would suffer as a result.
但很明显,从数据来看,这种情况并没有发生。
And that just clearly as the numbers say is not panning out.
事后想想,我觉得这也合理,因为谷歌仍然是地球上最好的搜索引擎。
And in hindsight, I think it makes sense because Google is still very much the best search engine on earth.
所以如果我只是想快速得到一个简单问题的答案,我还是会回到谷歌,先看看它的AI摘要。
So if I just, you know, want to get a quick answer to a simple question, I still find myself just going back to Google, getting started by reading their AI summaries.
如果我觉得需要深入讨论,或者想对某个特定话题进行非常深入的了解,我可能会转向像Claud这样的工具。
And just if I feel the need deepening the conversation from there, or moving to something like Claud, if I want to go super in-depth on a specific subject.
但我能理解为什么谷歌没有受到这么大的冲击,因为每天有很多事情,谷歌就是最适合我需求的工具。
But I can see why Google, you know, hasn't taken this big hit and search simply because there's just so many things I do daily where Google is just simply the best tool for what I need.
比如邮件、日历,甚至地图,这些都不是大语言模型能真正改变的。
Think emails, calendars, or even maps, which are things that LLMs just don't really change.
现实是,不同类型的搜索价值并不相同。
The reality is that all types of searches are not equally valuable.
所以有些搜索问题商业价值很高,比如问你们城市最好的意大利餐厅,或者看运动鞋的产品评测。
So some questions have lots of commercial value, like maybe asking the best Italian restaurants in your city or for product reviews of sneakers.
但其他搜索从广告角度看其实很难变现。
But other searches really are not monetizable from an advertising perspective.
所以我和Claude还有Chad Grieve D的对话,比如在准备这些节目的时候,内容非常技术性和小众。
And so the conversations that I'm having with Claude and Chad Grieve D, for example, I mean, when researching these episodes, it's very technical and niche.
这些对话和我寻找购买或消费信息没有直接关系,所以不会和广告产生关联。
And they don't directly relate to me looking for information about some purchase or spending that I'm hoping to do that would anchor them into, you know, having an advertising connection.
如果我没有付费订阅,广告商可以付费在那些LLM对话中放个广告牌让我看到。
So an advertiser could pay to put up a billboard that I might see during one of those LLM conversations if I didn't have a paid subscription.
但和谷歌搜索相比,这真的不是一个好模式,因为你没有同等规模的精准定位。
But it's really just not a great model compared to Google search because you don't have the same targeting at scale.
一家意大利餐厅可以付费,让你在谷歌搜索“附近的餐厅”时,它成为你所在城市的第一个结果。
An Italian restaurant can pay to be the very first result that shows up in your town when you Google restaurants near me.
这是非常有价值的数字资产,因为它和可能发生的真实经济活动挂钩。
And that's very valuable digital real estate because it's linked to real economic activity that may happen.
就像你出门去餐厅点餐一样,而像我说的,这些跟大语言模型的更抽象的对话,对广告主来说真的没什么吸引力,因为他们有很多更好的选择来精准触达理想客户,无论是通过谷歌搜索、脸书、亚马逊还是红迪,等等。
Like you going out in the world and ordering food at a restaurant, whereas like I said, these more abstract conversations with LLMs are really not particularly appealing to advertisers who have lots of better options for more accurately targeting their ideal customer, whether that be via Google search or Facebook, Amazon or Reddit, whatever it is.
他们手头有大量工具可用。
They have tons of tools at their disposal.
我不想让人觉得大语言模型在定向广告方面客观上不是好方法,但我们确实需要放在背景里看,它们跟谷歌搜索相比到底有多强,以及有哪些局限。
And I don't want to make it sound like LLMs are objectively not a good way to do targeted advertising, but we certainly have to put into context just how well they can stack up against something like Google search, and what the limitations are.
再看Alphabet搜索的增长,主要来自两个领域。
And looking at the growth in search for Alphabet, it's kind of come from two main areas.
一个是AI概览,一个是AI模式。
So we got AI overviews and AI mode.
我刚才提到的那种找非常简单问题答案的情况,正是我说的这种。
So when I was just speaking there about finding answers to very, very simple questions, this is exactly kind of what I'm talking about.
虽然我听说谷歌的Gemini 3.5模型不如Claude或ChatGPT,但我实际发现答案质量差不多,只是响应时间短得多。
And while I've heard that Google's model Gemini three and a half isn't as good as Claude or ChatGPT, I've actually found the answers to be a pretty equal quality, just delivered in a much shorter time.
但当我想到AI概览和AI模式的使用时,我脑子里还是会想谷歌怎么靠这个赚钱,因为不像ChatGPT或Claude的付费订阅,我用这些服务时谷歌并没有从我这里收到钱。
But when I think about the use of AI overviews and AI mode, my mind still wanders to just how Google makes money from this because unlike a premium subscription to ChatGPT or Claud, Google isn't getting any money from me when I use these services.
所以,你知道,我就一直往下深挖,结果发现了一些非常有意思的东西。
So, you know, I just kept going down the rabbit hole and I found some very interesting things.
首先,我觉得谷歌可能是在把搜索变现和AI结合方面做得最好的。
First, I think Google has probably done the best job of meshing the monetization of search with AI.
所以我还记得ChatGPT刚出来的时候,我挺惊讶的,他们居然不展示某种广告。你知道,我觉得谷歌在这方面做得非常非常好。
So I remember when chat GPT came out, I was just kind of amazed that they just weren't showing ads of some sort, you know, Google, I think has figured that out very, very well.
所以每当你用谷歌搜索某个问题的时候,你会得到一个AI概览。
So whenever you do a Google query for some sort of question, you'll get an AI overview.
谷歌会在AI概览的上方或下方展示广告,也会在AI概览里面直接放广告。
Google has ads that will show above or below the AI overview, as well as just inside of the AI overview.
现在,AI概览里放广告的好处是,企业可以针对客户,就像你刚才说的,肖恩,利用这些非传统的搜索路径来精准定位。
Now, the benefits of the ad inside the AI overview are that the businesses can target customers to what you were just talking about, Shawn, using kind of these nontraditional paths during search.
如果有人想用AI模式来深入提问,那么广告就可以更好地被放置为解决问题的明确下一步。
If someone wants to use the AI mode to deepen their questions, then ads can be better placed to be the clear next step in trying to figure out that solution.
这是对他们现有搜索界面的补充,和像ChatGPT这样的东西形成对比。
And that exists as a compliment to their existing search interface in contrast to something like ChatGPT.
而且凭借谷歌的分布优势,这基本上是他们的游戏,因为他们可以立即将AI模式推广给超过十亿的月活跃用户,从而收集更多关于消费者如何使用AI进行购物等活动的数据,这显然对广告商来说非常有帮助。
And with Google's distribution advantage, it's sort of their game to lose because they could immediately just roll out AI mode to over a billion monthly active users, allowing them to collect even more data on how consumers are using AI for things like shopping, which obviously is a great great help for advertisers.
我们稍作休息,听听今天的赞助商怎么说。
Let's take a quick break and hear from today's sponsors.
在我二十多岁的大部分时间里,我对金钱的看法很简单:赚得更多,剩下的自然就解决了。
For most of my twenties, my money story was simple, earn more and the rest takes care of itself.
我的收入确实增加了。
My income did go up.
但我的支出也跟着涨了。
My spending went up right alongside it though.
只是我没注意到。
Just didn't notice.
我的储蓄率悄悄从30%降到了20%,直到Monarch把所有账户放在一个屏幕上,并显示了趋势,我才发现。对于一个整天分析别人资产负债表的人来说,这有点讽刺。
My savings rate had quietly slipped from 30% down to 20% and I didn't catch it until Monarch put every account on one screen and showed me the trend, which sings a little for a guy who spends all day pulling apart someone else's balance sheet.
现在投资视图让我在一个地方看到整个投资组合,以及它相对于标普500的实际表现。
And now the investment view shows me my whole portfolio in one place and how it's actually doing against the S and P 500.
当有大额消费要来的时候,我会先规划好,看看自己是否在正轨上,免得来不及调整。
When a big purchase is coming, I map it out first and see whether I'm on track before it's too late to adjust.
用Monarch写下你自己的理财故事。
Write your own money story with Monarch.
在monarch.com使用代码WSB,第一年Monarch Core半价,只要50美元。也就是说,在monarch.com用代码WSB,第一年享受五折优惠。
Use code WSB at monarch.com to get your first year of Monarch Core half off at just $50 That's 50% off your first year at monarch.com with code WSB.
对在线交易感兴趣,但还没迈出第一步?
Curious about online trading, but haven't taken the first step yet?
你不是一个人。
You're not alone.
而Plus500期货是一个很好的起点。
And Plus500 futures is a great place to start.
期货市场变化很快,通过Plus500,你可以探索热门资产,比如石油、黄金、标普500、比特币等等。
The futures markets are moving fast and with Plus500, you can explore popular assets like oil, gold, S and P 500, Bitcoin, and more.
从加密货币到大宗商品,总有事情在发生。
From crypto to commodities, there's always something happening.
这个平台超级好用,你可以直接在手机上随时交易。
The platform is super easy to use, so you can trade on the go right from your phone.
你只需要100美元就能开始,马上参与进来。
You can get started with just $100 and jump into the action.
看到感兴趣的东西了吗?
See something interesting?
账户开通后,只需点击几下就能完成交易。
Once your account is open, you can trade it in just a couple of clicks.
如果你还没准备好,还可以用免费模拟账户练习一下。
And if you're not quite ready yet, you can practice with a free demo account.
没有风险,也没有压力。
No risk, no pressure.
凭借二十年的经验,Plus500让交易变得比以往任何时候都更容易。
With twenty years of experience, Plus500 makes trading more accessible than ever.
去plus500.com看看吧。
Check it out at plus500.com.
期货交易存在亏损风险,并非适合所有人,也不是所有申请者都能通过。
Trading in futures involves risks of loss and is not suitable for everyone, not all applicants will qualify.
Plus500,让交易更上一层楼。
Plus500, it's trading with a plus.
每周我们都会在节目中分析一些公司,并问同一个问题:管理层是否真的在高效运营这家企业?
Every week we analyze companies on this show and ask the same question, is management actually running this business efficiently?
对于目前大多数公司来说,诚实的答案是:那些领先的公司,都是把人工智能应用到日常工作中的。
Here's the honest answer for most companies right now, the ones pulling ahead are the ones putting AI to work on the everyday stuff.
这正是 Netsuite Next 的用武之地。
That's exactly what Netsuite Next was built for.
Netsuite Next 能在你最需要的时候提供洞察。
Netsuite Next surfaces insights exactly when you need them.
它能让智能代理处理日常任务和问题,还能让你用日常语言提出复杂问题,就像跟一位知识渊博的同事聊天一样。
It puts agents to work on routine tasks and problems, and it lets you ask complex questions in plain language like talking to a knowledgeable colleague.
但技术只是其中的一部分。
But technology is only part of the story.
人工智能也在改变人们和团队的合作方式,这种转变已经在进行中了。
AI is also reshaping how people and teams work together, and that shift is already underway.
今天你手里拿到的是一份专家制作的商业指南。
Expert created business guide in your hands today.
这份指南叫做《为智能体时代做好准备:人工智能如何改变日常工作》,现在你可以完全免费获得。
It's called Aligning for the How AI is Changing Everyday Work, and right now it's yours absolutely free.
在里面,你会发现人工智能如何在整个组织中重塑工作方式,以及如何让你的企业从中受益。
Inside, you'll discover how AI could reshape work across your entire organization, and how to position your business to prosper from it.
我自己也在用这个,你也应该试试。
I use this and you should too.
如果你的收入至少达到七位数,就去 netsuite.com/tip 免费获取我们的商业指南《为智能体时代做好准备:人工智能如何改变日常工作》。
If your revenues are at least in the 7 figures, get our free business guide aligning for the agentic era, how AI is changing everyday work at netsuite.com/tip.
这份指南在 netsuite.com/tip 免费提供给你。
The guide is free to you at netsuite.com/tip.
netsuite.com/tip。
Netsuite.com/tip.
好,我们回到节目。
All right, back to the show.
实际上,在最近的财报电话会议上,Alphabet的CEO桑达尔·皮查伊特别强调了这项业务有多成功。
And actually on the latest earnings call, Alphabet CEO Sundar Pichai really focused on just how successful this has been.
他指出,谷歌每周通过搜索中嵌入的AI功能,实际上向网站发送了数十亿次点击。
He noted that Google is actually sending billions of clicks to websites each week from the AI features embedded in search.
对我来说,这是一个相当有力的反驳论据,反驳了那种悲观的担忧——即AI回答会让用户不再需要访问底层网站,从而导致大量出版商被困在与谷歌的一种剥削性关系中:他们的网站内容被用来生成搜索结果顶部的AI概览,但他们却失去了很大一部分原本会访问他们网站的流量。
To me that's a pretty strong counter argument to the bearish fears that AI answers would make it unnecessary to visit underlying websites and then therefore you'd have all these stranded publishers trapped in a sort of exploitive relationship with Google, where their sites are being scraped to feed answers into AI overviews at the top of the search results, but they're losing out on a chunk of that traffic that no longer needs to go to the underlying website.
某种程度上,这种现象确实存在,但我认为其规模可能被夸大了。
Mean, to some extent that is a real phenomenon, but the scale of which I think could be exaggerated.
另外,我可能想指出的一个细节是成本方面。
And so the other detail I would probably flag is the cost side.
他们大幅降低了在AI模式下生成回答以解决查询的成本,降到了自推出以来的最低水平。
They've dramatically reduced the cost of what it takes for them to generate a response in AI mode to solve a query down to the lowest level since their launch.
这非常有前景。
And that's very promising.
确实如此。
It is.
而且我从你那里了解到的关于Alphabet最令人惊讶的事情之一是,大多数搜索基本上都不带任何广告。
And one of the most surprising things I learned from you about Alphabet is that the majority of searches basically carry no ads at all.
你提到,根据谷歌2020年的数据,只有大约20%的搜索带有广告,而最近谷歌的搜索副总裁在播客中确认,仍然只有不到25%的搜索带有广告。
So you mentioned that only about 20% of searches have ads according to data from Google in 2020 and more recently Google's vice president of search went on a podcast and confirmed that less than 25% have ads still.
所以谷歌花了很长时间来研究它到底能展示多少广告,而不会失去用户、打扰人们或惹恼他们。
So Google has spent a long time just learning how many ads it can show without losing users, or bothering people, or pissing them off.
所以我觉得,使用AI摘要和AI模式似乎只会帮助他们在未来更长久地利用这些发现。
So I think it seems like using AI summaries and AI mode will just help them to continue to leverage these findings longer into the future.
还有一个我最初看Alphabet时没有预料到的转折,因为当时还不完全清楚苹果会在AI竞赛中采取更被动的角色,并选择使用其他公司的模型。
There's also another twist that I didn't anticipate when I first looked at Alphabet, because it wasn't totally clear yet that Apple would take a more passive role in the AI race and choose to use other companies models.
但作为背景,一月份苹果宣布将每年向谷歌支付大约10亿美元,以获得支撑Gemini的技术使用权,用于在未来几年内为Siri提供动力。
But for context, in January Apple announced that it would pay Google something about $1,000,000,000 per year for access to the technology that underlies Gemini to use that to power Siri for the next few years.
这也意味着苹果将更加依赖谷歌云。
And what that also means is that Apple is going to rely more on Google Cloud too.
所以很明显,每年那十亿美元的现金对Alphabet的利润来说根本不算什么,虽然这么说听起来有点疯狂。
And so obviously that $1,000,000,000 in cash annually is not material to Alphabet's bottom line, as crazy as that is to say.
但我认为这很能说明问题,既反映了苹果的AI战略,也体现了这两家公司正以不同的方式变得更加紧密相连。
But I think it's revealing in what it shows about Apple's AI strategy and also in how the two companies are becoming even more intertwined and in different ways.
是的,我觉得
Yeah, I would
这对谷歌来说是个相当了不起的转变。
say it's a pretty impressive turn of event for Google.
说到云业务,这可能是整个公司目前最令人印象深刻、最令人兴奋的部分。
And speaking of cloud, that's maybe the most impressive and exciting part of the entire company right now.
云部门最近实现了正的营业利润,这表明虽然增长迅猛,但Alphabet确实能从这个业务中赚到真金白银,因为他们在云业务上几乎一直亏损,直到规模做大,并且一直在努力从亚马逊和微软那里抢占市场份额。
So the Cloud division recently inflected into earning positive operating income showing that while growth has been off the charts, this is actually a segment that Alphabet can make real money on because they actually lost money on Cloud for nearly its entire existence that they scaled it and they've tried to take share from Amazon and Microsoft.
我们说的是去年580亿美元的云收入,营业利润率达到24%。
We're talking about $58,000,000,000 in cloud revenue last year at a 24% operating profit margin.
这些都是巨大的数字,但更有前景的是,与亚马逊相比,Alphabet的云业务去年的盈利能力大约是亚马逊的三分之二。
And so these are huge numbers, but what's even more promising is that compared to Amazon, Alphabet's cloud business was about two thirds as profitable last year.
这听起来表面上不一定是好事。
And that doesn't necessarily sound like a good thing at face value.
但亚马逊在云领域已经比Alphabet多运营了两年。
But Amazon has been operating in the cloud space for two years longer than Alphabet.
两年听起来可能也不长,但在尖端科技领域,这已经是很长一段时间了。
And that may not seem long either, but that is a meaningful amount of time in cutting edge tech.
而且亚马逊的云收入大约是Alphabet的两倍,关键是,我们可以把亚马逊AWS的盈利能力看作一个参考,来推测谷歌云未来大概能达到什么水平。
And then it also does about twice as much in revenue, with the point being that we can actually look to Amazon's profitability with AWS as perhaps an indicator of what Google Cloud may be able to approximately accomplish.
这是我去年第一次研究这家公司时经常提到的一点。
That was something that I really talked a lot about when I first looked at the company last year.
从这个角度看,谷歌云在过去十年里以每年40%的惊人速度复合增长收入,而且随着利润率扩大,未来运营收入的增长应该会比收入增长更快。
So through that lens, Google Cloud is a business that's been compounding revenues at these impressive rates, 40% a year over the last decade, And actually operating income growth should be more leveraged than revenue growth going forward as margins expand.
这基本上就是在收入增长的基础上,再放大盈利增长。
That's basically an amplifier of earnings growth on top of the revenue growth that you get.
所以最疯狂的是,我实际上还低估了谷歌云的增长。
So the crazy thing is that if anything, actually underestimated Google Cloud's growth.
所以实际上,今年第一和第二季度,云业务同比增长了63%和82%。
And so actually in the first and second quarters of this year, Cloud grew at a rate of 63% and then 82% year over year.
如果我们把第二季度的收入年化,那运行率大概在1000亿美元左右,这比去年初翻了一番。
And if we annualize their second quarter revenue, that run rate on that is in the $100,000,000,000 range and that would be a double from where they were early last year.
而且,谷歌云的盈利能力比预期提前了好几年就实现了。
And so on top of that, Google Cloud's profitability is coming in just years ahead of schedule.
所以上个季度他们的利润率接近36%,这让他们从2025年AWS盈利能力的2/3,变成了与亚马逊2025年云盈利能力持平。
And so their margins last quarter were nearly 36%, which moves them from being two thirds as profitable as AWS was in 2025 to being on par with Amazon's 2025 cloud profitability.
所以,你知道,在很短的时间内,我认为我们看到谷歌云从AWS的次要竞争对手,变成了几乎和它同一水平。
So, you know, in pretty short order, I think we've seen Google Cloud go from being just a secondary competitor with AWS to really being almost on the same level.
所以也许这个行业会有点像寡头垄断,至少在北美是这样。
So perhaps this is an industry where it will be somewhat of an oligopoly, at least in North America.
但是,你知道,谷歌现在比AWS增长得更快。
But, you know, Google is growing even faster than AWS is right now.
所以未来几年这场竞争会如何发展,将会很有趣。
So it's going be interesting to see how that battle plays out over the next few years.
不过,我们其实有一些线索,能看出谷歌云未来几年的收入会具体来自哪里,因为Alphabet给我们提供了一个非常重要的数据。
But we actually do have some clues as to where revenue is going to show up specifically for Google Cloud in in the next few years because Alphabet gives us a very very important figure.
是的,那个数据就是积压订单。
Yes, that figure is the backlog.
Alphabet的剩余履约义务超过5000亿美元,这其实就是他们云业务积压订单的另一种说法。
Alphabet has more than $500,000,000,000 of remaining performance obligations, that's another way to say backlog for their cloud segment.
对于不熟悉积压订单概念的人来说,它反映的是Alphabet与客户签署的未来交易合同,这些工作还没有交付。
So for those unfamiliar with what backlog means, it reflects the contracts Alphabet has signed with customers for future deals where the work has not yet been delivered.
所以,这些收入还没有出现在他们的财务报表上。
And so therefore the revenue has not shown up yet on their financial statements.
但我们相当有把握地知道,这些订单将来会带来收入。
But we know with fairly high confidence that it will come in the future, to these order requests.
这就像一家面包店,可能明年有很多婚礼蛋糕的订单。
And so it'd be sort of like a bakery, maybe having a bunch of orders for wedding cakes next year.
他们还没有收到这些订单的款项,也还没有交付蛋糕。
They haven't been paid for those yet, and haven't delivered the cakes yet either.
除非婚礼取消,这些生意还是会来的。
And unless the weddings are canceled, that business will come through.
所以这也许可以粗略地理解Alphabet的订单积压情况。
And so maybe that's a crude proxy for how to think about Alphabet's order backlog.
给你一个概念,谷歌的云积压订单去年第二季度是1060亿美元。
Just to give you an idea of how fast this is growing, Google's cloud backlog was $106,000,000,000 in Q2 of last year.
所以大约十二个月内,订单积压增长了五倍。
So we're talking about five times growth in the order backlog in about twelve months.
这简直太离谱了,Kyle。
I mean, is that's just absurd, Kyle.
确实如此,Shawn。
It really is, Shawn.
那我们从另一个角度来看这个问题。
So just to take the other side of this argument.
当我和Shawn讨论舒适系统时,我提到我个人不太喜欢过度依赖积压订单的数据,因为我在其他业务中见过收入确认的问题。
So when Shawn and I were talking about comfort systems, I mentioned that I personally am not the craziest about taking too much data from backlogs simply because of the revenue recognition issues that I've seen before in other businesses.
举个例子,比如订单积压可能在一两年内实现。
So an example of that would be where backlog might be realized in let's say a year or two.
然后你可能会试着推算,嗯,这些积压的订单有多少会变成实际收入?
And then maybe you try to extrapolate, okay, well, much of that backlog is going to turn to real revenue?
然后你就可以反推出一个数字。
And then you can kind of back into a number.
但根据我个人的经验,至少我这样做的时候遇到过一些麻烦。
But from my personal experience, at least I've kind of gotten to a little bit of trouble doing that.
但在Alphabet的案例中,云收入在积压订单增长的同时也在爆发,这仍然是一个非常强烈的信号。
But in Alphabet's case, the fact that cloud revenue is exploding while the backlog grows is still a very strong signal.
Alphabet表示,他们预计未来两年云收入将增长约50%。
Alphabet says they expect about 50% of cloud revenue growth over the next two years.
所以未来一年还会有大约1300亿美元的增长,这比目前的运行率显示的要高。
So that's another 130,000,000,000 or so over the next year, which would be higher than the current run rate is showing.
然后你还要考虑到,对谷歌云产品的需求似乎并没有消失。
Then you have to layer on the fact that the demand for Google Cloud's products doesn't appear to be going away.
他们在这个业务领域投入如此巨大,这很好地表明Alphabet相信他们的云服务需求会随着时间不断增长。
The fact that they're investing so heavily into that area of their business is a pretty good suggestion that Alphabet believes that the demand for their cloud services is just improving with time.
在我最初对Alphabet的推介中,我可能还漏掉了一点,那就是这些需求中有很大一部分来自他们的计算机芯片。
The other thing I probably missed in my original pitch for Alphabet is where a chunk of this demand was coming from and that's specifically for their computer chips.
谷歌自己设计AI处理器,叫做张量处理单元,也就是TPU,而且他们现在已经发展到第七代了。
And so Google designs its own AI processors called Tensor Processing Units or TPUs, and they're already on their seventh generation of the technology.
在TPU的大部分历史中,它们主要是作为谷歌内部的成本节约工具来使用的。
And so for much of TPU history, they were used as an internal cost saving tool, specifically for Google.
这样他们就不需要从英伟达购买芯片,或者至少可以减少对英伟达的依赖。
And so that has allowed them to bypass buying chips from Nvidia or to at least reduce their dependency on Nvidia.
但由于TPU已经证明是成功的,一些选定的公司实际上已经获得了直接从谷歌购买TPU的机会。
But since the TPU has proven successful, you've had select companies that have actually been offered the opportunity to purchase Google's TPUs outright from them.
你刚才提到的TPU卖给其他公司这一点,我觉得实际上有助于分散积压订单,因为如果非要挑刺的话,积压订单中的集中度并不是我最喜欢的,特别是对谷歌来说。
And so that point that you just made about the TPUs going to other companies, I think actually kind of helps with diversifying the backlog because it's actually the concentration inside of that backlog that if I'm nitpicking, isn't really my favorite setup specifically for Google.
所以,你知道,如果让我在两种积压订单之间选择,一种是客户基础多样化,没有哪个客户占总积压订单的10%以上,另一种是只有几个关键客户,其中一个客户占了积压订单的50%,我肯定会选择前者。
So, you know, if I had to choose between a backlog with a diverse customer base where no one customer is making up more than 10%, let's say of the total backlog, I take that any day over a backlog that only has a few key customers where let's say one customer is making up 50% of that backlog.
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现在很难确切知道谷歌云积压订单的结构是什么样的。
Now it's impossible to say exactly what the structure of Google Cloud's backlog looks like.
考虑到他们刚和Anthropic签了一个五年2000亿美元的合同,用谷歌云,所以很可能非常集中。
It's likely very concentrated given that they just announced a five year $200,000,000,000 deal with Anthropic to use Google Cloud.
这意味着Anthropic大概占那个积压订单的40%左右。
So that implies that Anthropic makes up somewhere around 40% of that backlog.
所以,别误会我的意思。
So, you know, don't get me wrong.
云积压订单的增长确实惊人,但这也带来了客户集中的风险,比如说,万一Anthropic出了什么事。
The cloud backlog growth is incredible, but it comes with this trade off in customer concentration where, you know, let's say something were to happen to Anthropic.
比如说他们的业务下滑了,毕竟AI作为一个新兴行业,他们还处于非常早期的阶段。
Let's say their business falls off since, you know, after all, they're still in the very early innings of AI as an emerging industry.
如果真发生这种事,那很多积压订单的增长就看起来有点虚了,借用《华尔街之狼》里马修·麦康纳的话说,就是“Fugazi”。
And so if an event like that were to happen, well then a lot of that backlog growth would just appear to be kind of Fugazi to quote Matthew McConaughey from The Wolf of Wall Street.
那部电影很棒,那句台词也很经典。
It's a great movie and a great quote.
继续用之前的烘焙比喻,如果一个客户占了婚礼蛋糕预订价值的四成,那确实很让人担心,对吧?
And to keep using that bakery metaphor from before, if one customer made up 40 of the value of your wedding cake back locking, that would be very concerning, right?
不过这是个比较极端的例子,因为Anthropic现在正朝着数万亿美元的IPO迈进,还会筹集大量新资金。
So it's a sort of extreme example because Anthropic is right now on path to do a multi trillion dollar IPO and will be raising lots of fresh capital.
所以他们短期内不会消失,但理想情况下,你最大的客户不应该一边烧着几十亿现金,一边占你积压订单这么大的比例。
So it's not like they're going anywhere anytime soon, but ideally your biggest customer would not be burning billions in cash while making up such a hefty percentage of your backlog.
不过我们可以换个话题,聊聊公司里另一个我觉得也很有潜力的部分,虽然不像云业务那么惊艳,那就是谷歌的订阅业务。
But if we can pivot to highlighting a part of the company that I have found to also be very promising, even if it's not as breathtaking as a cloud business, that would be the Google subscription segment.
基本上,谷歌除了Google One这类付费订阅之外,还收取各种许可和广告费用。比如订阅Google One后,你可以增加Google Drive和Gmail的存储空间。
And so basically Google has a bunch of different licensing and advertising fees that it earns on top of paid subscriptions like Google One that allow you to, for example, increase your storage space on Google Drive and in Gmail?
我觉得大多数人想到平台时,可能会想到苹果这样的公司,它可以说是全球最优秀的平台公司之一。
So I think when most people think of a platform, they might think of a business like Apple, which is arguably one of the best platform companies on the entire planet.
但谷歌的订阅业务其实非常强劲,我个人也经常使用。
But Google subscriptions are a very, very strong segment, and I use it very heavily personally.
比如你用Drive或Gmail时,文件和邮件越积越多,某天你可能会收到通知说,你的存储空间快用完了。
So when you're using something like drive or Gmail and your files and emails accumulate, one day you might get a notification saying, okay, well you're running out of space.
所以你有几个选择。
So you have a couple of options here.
你可以删除一些东西,这当然可以,我以前也这么干过。
You can delete things, which you can certainly do, but I've done it before.
相信我,那很费时间,而且挺麻烦的。
And believe me, it's time consuming and offers a lot of friction.
或者你可以走简单路线,就是多付点钱给谷歌,买更多空间,以后还能继续用。
Or you could just take the simple route, which is to just pay Google a little more money for that space that you can fill up again into the future.
再比如YouTube。
Know, another example would be YouTube.
如果你不想看广告,那就可以买YouTube Premium,去掉广告,还能离线下载和后台播放。
You know, if you're sick of watching ads, well then you can purchase YouTube premium and just do away with ads while also being able to do offline downloads and background playback.
我个人挺喜欢后台播放的,比如我可以一边看视频一边回短信。
I personally like the background playback a bit as it allows me to watch content while answering text messages for instance.
订阅业务的好处是,这些服务价格都不算高。
And the cool part about the subscription business is that they're all relatively low priced.
所以当你想到切换成本时,它们通常低到让你在考虑取消或更换时根本不会太在意。
So when you think of switching costs, they're generally low enough where you just don't really give it that much thought when you think about canceling or switching.
然而,这项业务在2026年上半年为Alphabet带来了超过250亿美元的收入?
And yet this business generated over $25,000,000,000 in revenue for Alphabet in the first half of twenty twenty six?
多年来我一直抵制付费使用YouTube,因为我已经习惯了它总是免费可用,丹尼尔最终说服了我,让我觉得为高级版付费和为其他流媒体服务(比如Netflix)付费没什么太大区别。
After years of resisting paying for YouTube because I had just gotten accustomed to it, always being available for free, Daniel actually finally convinced me to see paying for premium as not being so different from maybe paying for any other streaming service like Netflix.
所以我现在是YouTube高级版的骄傲用户,而且我选择了稍微便宜一点的套餐,不含YouTube Music。
So I'm now a proud YouTube premium user and actually opted for the slightly cheaper plan that doesn't include YouTube Music.
我不知道大多数人是否知道有这个选项,但我们在几个月前的Spotify那期节目里聊过,我用的是Spotify。
I don't know if most people know whether that's available, but we talked about that in our Spotify episode from a few months ago, but I use Spotify instead.
所以我不需要为音乐流媒体付两次钱。
So I don't need to pay for music streaming twice.
而YouTube现在实际上已经是全球最大的流媒体服务,他们为平台上最热门的内容支付的费用远低于Netflix,后者要么自己制作热门节目,要么支付高额授权费。
And YouTube is now effectively the largest streaming service on the planet, where they also pay much less for the most popular content on their platform than say maybe Netflix, where they either have to make the hit shows themselves, produce it themselves, or pay a premium to license them.
所以YouTube规模更大,而且可能本质上更赚钱,因为它的变现方式同时包括广告和付费订阅。
And so YouTube is bigger and probably more profitable inherently with monetization being split across ads and paid subscriptions.
所以YouTube广告的增长远没有其他业务那么爆炸性,但我觉得要发展这部分业务也不需要花太多钱。
And so YouTube ads are seeing nowhere near the explosive growth that other areas of the business are, but I don't think it requires much spending to grow this part of the business either.
所以只要YouTube吸引更多内容创作者,进而吸引更多用户,就会源源不断地有人来投放广告。
So as long as YouTube attracts more content creators, that in turn attracts more users, there'll be a steady stream of people to advertise to.
这就是YouTube商业模式背后飞轮效应的真正美妙之处。
And so that's really the beauty of the flywheel behind that YouTube business model.
相信我,我们可没拿Alphabet的钱来推销他们的产品,但我确实注意到他们在让PowerPoint制作更快更简洁方面的能力,这真的帮了大忙,让演示文稿更出色,准备起来也更高效。
Now believe me, we aren't being paid by Alphabet to push any of their products here, but I've even noticed their ability in making things like PowerPoints faster and cleaner, and that's really, really helped with just giving better presentations and preparing them in a quicker manner.
所以你看,我能轻松创建模板、编辑内容、放上图片,听起来很简单,但真的帮我省了很多时间,优化了我的工作流程。
So you know, the fact that I could just create a template and edit it easily and just get some images up sounds simple, but it really saves me a lot of time and helps me just to optimize my work processes.
然后说到你刚才提到的YouTube,我喜欢YouTube的地方就在于它的商业模式。
And then kind of touching to your point on YouTube there, The thing I love about YouTube is just how the business model works.
你知道,它不像Netflix或Disney Plus那样,花几十亿美元去制作内容。
You know, it's not like Netflix or Disney Plus, which, you know, they're spending billions of dollars to create that content.
YouTube基本上是让内容创作者自己搞定几乎所有内容制作。
YouTube has basically empowered its own content creators to handle almost all of that on their own.
然后,是的,他们确实会分给创作者大约55%的广告收入。
And then yes, okay, they do pay them about a 55% spread on that advertising revenue.
但我觉得这真的是一个非常精简高效的商业模式。
But I think it's just a really, really good lean business model.
就像你说的,YouTube不需要电影制片厂这类东西。
And as you said, YouTube doesn't need things like movie studios.
他们不需要找资金来融资。
They don't need to find capital to finance.
他们不需要自己制作内容。
They don't need to produce.
他们不需要购买电影或剧集的版权。
They don't need to license movies or series.
这真的很酷。
It's pretty cool.
而且,如果你把YouTube和像Netflix这样的公开市场可比公司相比,Netflix的估值大约是销售额的七倍,这样算下来YouTube的价值大概在三千亿美元左右。
And if you look at YouTube versus public market comps like Netflix, which trades at somewhere around seven times sales, makes YouTube worth something like $300,000,000,000.
说实话,可能还要多得多,也许高达5000亿美元。
And honestly, probably a lot more, maybe as much as 500,000,000,000.
所以把这些都放在一起看,对于最初17亿美元的投资来说,这已经很不错了。
So when you put that all into context, that's not too bad for an initial $1,700,000,000 investment.
确实不错。
Not bad at all.
而且YouTube现在还在测试一个新功能,叫“Ask YouTube”。
And YouTube is now also testing out a new feature called Ask YouTube.
它利用谷歌的Gemini模型,让人们可以针对单个视频提问。
And so it uses Google's Gemini models to let people ask questions about individual videos.
我觉得这个想法是,你可以快速得到一些要点,或者用它帮你找到视频中最相关的片段,更快地浏览视频。
I guess the idea being you get some fast maybe takeaways or you can use it to help you find the most relevant moments in a video, be able to filter through the video more quickly.
我确实觉得这是一个挺有意思的增值点。
I actually think that is a pretty interesting value add.
桑达尔·皮查伊提到,仅今年6月,就有超过1.4亿人使用了这项服务。
And so Sundar Pichai noted that more than a 140,000,000 people have used that service in June of this year alone.
所以这显然不会直接带来收入,但理论上,它能让用户体验变得更好。
And so that doesn't obviously drive revenue directly, but in theory, it makes the user experience better.
所以也许人们会在YouTube平台上花更多时间,这样就能通过播放更多广告来提高变现能力,而且这确实说明了这些AI投资背后的逻辑,它们能改善整个业务,而不仅仅是那些直接归因于AI的部分,比如有人每月花几十美元订阅Gemini。
And so maybe people spend more time on the YouTube platform and so that increases monetization by allowing them to run more ads and, really just illustrates the rationale behind how some of these AI investments can improve the entire business beyond what's just obviously directly attributable to AI where somebody's paying, you know, x dollars a month for a Gemini subscription.
好的。
Alright.
那我们聊聊Alphabet最大的押注之一,Waymo,我知道肖恩对它很有看法。
Well, let's talk here about one of Alphabet's biggest moonshot bets, Waymo, which I know Shawn has pretty strong feelings of.
在你最初的节目里,你提到Waymo刚以大约500亿美元的估值融资,这实际上比之前估计的2000亿美元低了不少。但看起来Waymo的价值在上升,因为它在今年二月的最近一轮融资中估值接近1300亿美元。
So in your original episode, you noted that Waymo just raised money at an evaluation of about $50,000,000,000 which was actually down considerably from an earlier estimate about $200,000,000,000 But it actually appears Waymo is increasing in value as it was valued at nearly 130,000,000,000 in its last funding round in February of this year.
所以Alphabet的这个部分,曾经可能被视为一个四舍五入的误差,尽管有很多潜在选择权,但在一年半内价值几乎翻了三倍。
So this piece of Alphabet, which at one point could have been seen as, you know, just a rounding error, albeit with a lot of optionality, has nearly tripled in value over a year and a half.
我知道你更喜欢Uber而不是Waymo,至少在商业模式上是这样,但Waymo确实有一些相当扎实的基本面。
Now, I know that you prefer Uber to Waymo, at least in terms of business models, but Waymo definitely has some pretty strong fundamentals.
他们已经行驶了1.27亿英里的完全自动驾驶里程,并且报告称,在同样的里程下,严重受伤相关事故比人类司机减少了90%。
They've now driven 127,000,000 fully autonomous miles and are reporting 90% fewer serious injury related crashes versus human drivers on that exact same mileage.
他们在2025年完成了5000万次出行,是2024年的三倍,目前每周大约有50万次出行,目标是到年底达到每周100万次。
They did 50,000,000 rides in 2025, three times as in 2024, and they're currently running about 500,000 rides a week with a target of a million rides by the end of the year.
所以,如果有谁错过了,我和丹尼尔前几天刚做了一期节目,重新聊了聊优步。
So for anybody who missed it, Daniel and I just did an episode the other day revisiting Uber.
我记得我说过,Waymo和优步估值一样,这挺离谱的。
And I think I said that it was pretty obscene for Waymo to have the same valuation as Uber.
我的意思是,优步每天有数千万次出行,利润数十亿美元,商业模式非常成熟,而且正在快速扩张。
I mean, Uber is doing tens of millions of rides per day and generating billions of dollars in profits with a very proven and quickly scaling business model.
而Waymo还在烧钱阶段,亏损严重,商业模式是否可行还没有得到验证。
While Waymo is still in the cash burn phase, it's losing a ton of money and its viability as a business model has not been proven.
这完全是投机性的。
It's entirely speculative.
而且,在一定程度上,这也取决于竞争对手能否在自动驾驶技术上取得突破,从而抵消Waymo可能拥有的一些先发优势。
And then to some extent, it's also dependent on whether competitors are able to make breakthroughs in AV tech that offset some of the first mover benefits that Waymo may have.
所以,作为Alphabet的股东,如果他们能通过未来Waymo的IPO部分或全部变现他们的股份,从而利用Waymo的价值,我觉得这对我们来说都是额外的收益。
So as an Alphabet shareholder, to the extent that they can capitalize on Waymo by maybe monetizing their stake partially or fully from a Waymo IPO down the road, I think that's sort of all gravy for us.
作为优步的股东,我得说我对Waymo能否撑起这个估值相当怀疑。
As an Uber shareholder, I would say I'm pretty skeptical of Waymo being able to grow into this valuation.
但客观来说,这技术确实很酷。
But objectively, the technology is really cool.
我在德克萨斯州的奥斯汀亲眼见过。
I saw it for myself in Austin, Texas.
那种感觉就像你活在未来了。
It makes you feel like you live in the future.
确实如此。
It does.
我还没机会去体验一下。
I haven't gotten a chance to use it yet.
不过Alphabet在2015年还下了另一个大赌注,投了大约9亿美元给一家正在成长中的太空公司。
But Alphabet made another big bet in 2015 for about $900,000,000 in a growing space company.
我敢打赌你能猜到是哪家公司。
Now, I bet you can guess what that company was.
我觉得也是。
I think so.
对,我想大多数人都会知道。
Yeah, I think most people will know that
它刚刚上市了。
it just IPO ed.
SpaceX。
SpaceX.
就是它。
That's the one.
所以今天,Alphabet持有的5%股份价值950亿美元。所以在Waymo和SpaceX这样的业务之间,Alphabet在其他投资领域有一些巨大的赢家。
So today, Alphabet's 5% stake is worth $95,000,000,000 So between businesses like Waymo and SpaceX, Alphabet has some monster winners in its other bet segment.
但是,你知道,我也完全同意你原始研究中的观点,尤其是你提到的,评估Alphabet一些更投机性的技术投资确实非常困难。
But, you know, I also totally agree with your points from the original research, especially your point that it's just really difficult to evaluate some of Alphabet's more speculative technology bets.
但是,你知道,至少对于像SpaceX这样的业务,我们可以了解市场的一些看法,这或许能为其其他投资(比如Waymo)提供更多清晰度。
But, you know, at least with a business like SpaceX, we can get some idea of what the market thinks, which can maybe provide a little more clarity on some of its other bets such as Waymo.
Alphabet 有一个部分我觉得自己还没完全想明白,而且到现在还是觉得特别有意思。
There is one part of Alphabet that I don't think I fully wrapped my head around and that I still find fascinating.
说实话,我觉得市场也没真正搞明白这一点。
And to be fair, don't think the market has really wrapped its head around this either.
那就是他们在数据中心投入的资金能带来多少回报。
And that's what the ROI from their data center commitments is going be.
这也是今天这期节目里反复出现的问题。
That is the recurring question in today's episode.
所以,如果 Alphabet 打算直接或间接投入数千亿美元到数据中心,我觉得现在非常有必要去搞清楚这些支出大概能带来什么样的回报,尤其是因为每季度这个预计支出的规模似乎都在往上调。
And so if Alphabet is going to part ways with hundreds of billions of dollars to directly and indirectly invest in data centers, I think it's very timely to try and figure out what kind of returns this spending is likely to generate, especially since the magnitude of this estimated spending seems to just get revised higher every quarter.
所以我会说,这更像是一个试图把握大致方向的练习。
And so I will say maybe it's more of an exercise of trying to be directionally correct.
要理清这个有点复杂,因为数据中心不仅仅是利润中心——从 Google Cloud 的积压订单就能看出来——它们也是 Alphabet 内部的一项重大投资,帮助提升整个公司几乎所有业务的效率。
It's a little complicated to disentangle because the data centers are not only profit centers when we look at Google Cloud's backlog, but they also are a big internal investment inside of Alphabet, helping to power nearly every aspect of the businesses overall productivity.
所以我不确定我们能不能得到一个特别清晰的答案,甚至不确定有没有可能得到,但我真的很期待你能试着去算一算。
So I'm not sure that we're gonna get a perfectly clear answer or that it's even possible to get one, but I am really excited for you to kind of take a shot at doing so.
好,那我试试看。
Yeah, let me take a swing.
我先强调一下肖恩刚才的提醒,我的回答只是基于经验的猜测,希望是个靠谱的猜测。
So I'll double down on Shawn's warning here that my answer is just an educated guess and hopefully it's a decent guess.
所以,首先我想让你闭上眼睛,想象一下正在建设的东西。
So the first thing I want you to do, close your eyes for a second and imagine what is actually being built.
想象一个没有窗户的盒子,大小相当于50个美式足球场。
Imagine a windowless box, size of about 50 American football fields.
有趣的是,这个数据中心实际上是世界第三大的,而且它归谷歌所有,位于爱荷华州的康瑟尔布拉夫斯。巧的是,那里离我去年参加伯克希尔·哈撒韦年会时住的酒店只有几英里远。
Now the interesting thing about this data center is that it's actually the third largest in the world, and it's actually owned by Google, and it's actually located in Council Bluffs, Iowa, which funny enough is actually just a few miles away from the hotel that I stayed at in last year's Berkshire Hathaway's annual general meeting.
虽然这个设施的规模显然非常非常大,但这还不是最重要的部分。
While the size of this facility is clearly very, very large, that's not even the most important part.
最近的热门话题是数据中心的电力消耗。
What has been a hot topic of late is the electricity usage of data centers.
2024年,谷歌数据中心的用电量几乎相当于整个爱尔兰的用电量,而如今谷歌的数据量比那时还要大得多。
Back in 2024, Google data centers power use nearly equaled the entire country of Ireland, And Google's data is much more bigger than that today.
这个重新定义问题的角度挺有意思的。
It's a pretty interesting way of reframing things.
而且,与其把这些数据中心看作纯粹的技术设施,我觉得你描述的是它们更像是一种公用事业。
And instead of looking at these data centers as just being a pure technology outlet, I think what you're describing is that they're almost like a utility.
显然,作为公用事业的AI数据中心,其能源消耗数字相当惊人。
And clearly AI data centers as a utility has some pretty massive energy consumption numbers.
确实如此。
They really do.
而且,你知道,我本人对这些投资整体上持相当怀疑的态度。
And, you know, I'm naturally pretty skeptical of these investments overall.
所以,也许我们先从反对谷歌建设AI数据中心的角度说起,稍后再回到能源消耗这个话题。
So maybe let's start here with the case against Google's AI data center build out, and we'll back to that energy consumption part shortly here.
我认为毫无疑问,这项投资会给谷歌带来回报,因为谷歌运营业务本身就需要不断增长的算力。
So I think there is no doubt that the investment will bear fruit for Google as it requires this kind of growing amount of compute power just to operate the business of Google.
更不用说,他们租给其他企业的所有产能显然也在产生回报。
Not to mention that, you know, all the capacity that they're leasing out to other businesses is obviously bearing fruit as well.
但问题在于,要弄清楚,谷歌从这些投资中到底能获得什么样的经济回报,而且是在所有这些投资都完成之后。
But the problem is understanding, okay, well, what kind of economics is Google getting from these investments and once they're all complete.
所以如果我看Alphabet的投入资本回报率,这个数字有点在往错误的方向走。
So if I'm looking at Alphabet's return on invested capital, that number is kind of trending in the wrong direction.
如果我们看看fiscal.ai,我们非常非常喜欢用的那个平台,在过去的十二个月里,他们的投入资本回报率现在是公司上市以来的第二低点。
So if we look here at fiscal.ai, which we like to use very, very often in their last twelve months, their returns on invested capital is now the second lowest that it's been since the business went public.
但有趣的是,Alphabet仍然在赚很多钱。
But the interesting part about this equation is that Alphabet is still making a ton of money.
你知道,他们的营业利润率实际上还上升了,但他们的资本效率数字之所以往下走,实际上是因为投入资本增加了。
You know, their operating profit margin has actually gone up, but the reason their capital efficiency numbers are trending downwards is actually this increase in invested capital.
考虑到谷歌今年的资本支出估计是2023年的六倍,我想那些资本带来的增量回报还没有显现出来,或者明显高于过去,也就不那么令人惊讶了。
Given that Google's CapEx this year is estimated to be six times more than what they spent in 2023, I guess it's not all that surprising that the incremental returns on some of that capital are not yet manifesting or clearly higher than in the past.
但不管怎样,我们现在还是不太清楚。
But for better or worse, we still really don't know yet.
所以Alphabet正在从一家围绕数字世界、以软件为核心的公司,逐渐在一定程度上转向以实体世界为重心。
And so Alphabet is going from a company built around the digital world with its software to increasingly being anchored in the physical world to an extent.
所以,与其说公司的价值主要是由算法和软件创造的,或者说由那些开发这些技术的人类知识工作者创造的,不如说他们越来越多的业务就是实实在在地跟物理世界挂钩,比如电脑芯片、电力消耗、数据中心建设和维护。
So rather than just purely being algorithms and software are creating most of the company's value and maybe the human knowledge workers that produce those technologies, more and more of what they do is just simply tied tangibly to the physical world, computer chips, electricity consumption, data center construction and maintenance.
所以,这带来的影响是相当深远的,对吧?
And so the implications of that are pretty profound, right?
软件已经推动市场回报二十年了,而现在那些最大的软件公司的经济模式正在发生变化。
Software has driven the market's returns for two decades now and the economics of the biggest software companies are changing.
我这么说不是因为担心SaaS的末日,尽管这确实是目前市场的一个话题。
And I'm not saying that because of SaaS apocalypse concerns, even though that is a narrative in markets right now.
但真的就是,这些业务正在变得不那么数字化了。
But really just simply that the businesses are becoming a whole lot less digital.
所以我觉得在这个时刻保持谦逊非常重要,要认识到这是一个范式转变,而且没有人能很有把握地知道这未来意味着什么。
So I think it's really important to be humble at this moment and recognize that this is a paradigm shift, and no one knows with much confidence what that is gonna mean going forward.
完全正确。
Exactly.
还有一点,Alphabet的财务数据,尤其是云业务,可能没有完全反映出来的,就是Alphabet的资产负债表上还有一些资产尚未折旧。
And another thing that kind of off escapes Alphabet's numbers and Cloud in particular, is that Alphabet is carrying some of its assets on the balance sheets that are yet to depreciate in value.
所以这实际上会抬高谷歌云的利润率。
So this actually serves to inflate Google Cloud's margins.
根据他们最新的季度报告,Alphabet账面上有尚未投入使用的资产,价值大约1220亿美元。我不是说他们想做什么不合规的事,但我觉得如果你真的想深入研究他们的财务状况,你肯定得在一定程度上考虑到这一点。
And as of their latest quarter, Alphabet carries assets not yet in service valued at about $122,000,000,000 Now, I'm not saying that they're trying to do anything that's not above board, but I think if you really want to dig into their financials in-depth, you definitely have to account for this to some extent.
你知道,你可以说这些资产将来某个时候会投入使用,到那时,一旦投入使用,它们就会被加入折旧计划。
You know, you can make the argument that these assets will be in service at some point, And then at that point, once they're in service, they'll be added to the depreciation schedule.
也许这意味着谷歌云目前的利润率长期来看并不是真的可持续。
And perhaps that means that Google Cloud's margins at the current levels are not really sustainable over the long term.
我们快速休息一下,听听今天赞助商的广告。
Let's take a quick break and hear from today's sponsors.
作为投资者,有一个方面我觉得没有得到足够的关注,那就是作为投资研究员,持续进步有多难。
One part of being an investor that I don't think gets enough attention is how hard it can be to continue to improve as an investment researcher.
对我自己来说,我经常发现,当我跟某个行业专家或基金经理进行了一场很棒的对话后,脑子里全是想法。
And for myself, I often find that when I finish a great conversation with some industry expert or fund manager, my head is full of ideas.
但等我坐下来把这些写下来的时候,一半的想法已经没了。
But by the time I sit down to write it all up, half of them are already gone.
所以我一直在用Plaud Note Pro。
That's why I've been using Plaud Note Pro.
这个小设备贴在手机背面,能录下对话,然后给我一份干净、可搜索的摘要。
It's a small device that sticks to the back of my phone and captures the conversation and hands me back a clean searchable recap.
关键点、后续事项、还有我通常想跟进的事情,它全都整理好了。
And so the key points, the follow ups, the things I usually want to act on, it has all of that.
这样我就能专心待在现场,不用忙着记笔记,反正回头也看不懂自己写了什么。
And that allows me to stay present in the room instead of scribbling notes that I won't be able to read back later.
而且我出了名的字写得特别烂。
And I notoriously have very bad handwriting.
所以它彻底改变了我的准备方式和跟投资人的后续沟通。
And so it's changed how I prep and how I follow-up with investors.
它也是为那些认真对待对话的人设计的。
It's also built for people who take conversations seriously.
企业级安全保障。
Enterprise grade security.
所以如果你要录和客户或行业联系人的通话,那也没问题。
So if you're recording calls with clients or industry contacts, that's covered too.
所以如果你经常开会、打电话、做访谈,那你可以看看这个。
So if you live in meetings, calls, and interviews, we'll give it a look.
去 plaud.ai/wsb,用优惠码 wsb 可以打九折。
Go to plaud.ai/wsb, and use code w s b for 10% off.
网址是 plaud.ai/wsb,优惠码是 WSB。
That's plaud.ai slash WSB code WSB.
还有,录任何对话之前一定要先征得对方同意。
And always get consent before you record a conversation.
对在线交易感兴趣,但还没迈出第一步?
Curious about online trading, but haven't taken the first step yet?
你不是一个人。
You're not alone.
而 Plus500 期货是一个很好的起点。
And Plus500 futures is a great place to start.
期货市场瞬息万变,通过Plus500,你可以探索石油、黄金、标普500、比特币等热门资产。
The futures markets are moving fast and with Plus500, you can explore popular assets like oil, gold, S and P 500, Bitcoin, and more.
从加密货币到大宗商品,总有新鲜事发生。
From crypto to commodities, there's always something happening.
这个平台操作非常简单,你可以直接在手机上随时交易。
The platform is super easy to use, so you can trade on the go right from your phone.
只需100美元就能开始,马上参与其中。
You can get started with just $100 and jump into the action.
看到感兴趣的了?
See something interesting?
账户开通后,只需点击几下就能完成交易。
Once your account is open, you can trade it in just a couple of clicks.
如果你还没准备好,可以用免费模拟账户练练手。
And if you're not quite ready yet, you can practice with a free demo account.
没有风险,也没有压力。
No risk, no pressure.
凭借二十年的经验,Plus500让交易变得比以往任何时候都更容易。
With twenty years of experience, Plus500 makes trading more accessible than ever.
去plus500.com看看吧。
Check it out at plus500.com.
期货交易涉及亏损风险,并非适合所有人,也不是所有申请者都能通过审核。
Trading in futures involves risks of loss and is not suitable for everyone, not all applicants will qualify.
Plus500,让交易更上一层楼。
Plus500, it's trading with a plus.
每周我们都会在节目中分析一些公司,并问同样的问题:管理层真的在高效运营这家公司吗?
Every week we analyze companies on this show and ask the same question, is management actually running this business efficiently?
这是目前大多数公司最诚实的答案。
Here's the honest answer for most companies right now.
那些领先的公司,正是那些把AI应用到日常工作中的公司。
The ones pulling ahead are the ones putting AI to work on the everyday stuff.
这正是Netsuite Next的初衷。
That's exactly what Netsuite Next was built for.
Netsuite Next 会在你最需要的时候给你提供关键信息。
Netsuite Next surfaces insights exactly when you need them.
它能把日常任务和问题交给智能代理处理,而且你可以用日常语言问复杂问题,就像跟一个懂行的同事聊天一样。
It puts agents to work on routine tasks and problems, and it lets you ask complex questions in plain language like talking to a knowledgeable colleague.
但技术只是其中一部分。
But technology is only part of the story.
AI 也在改变人们和团队协作的方式,而这种变化已经在发生。
AI is also reshaping how people and teams work together, and that shift is already underway.
今天你就能拿到专家制作的商业指南。
Expert created business guide in your hands today.
这本指南叫《对齐:AI 如何改变日常工作》,现在你可以免费获取。
It's called Aligning for the How AI is Changing Everyday Work, and right now it's yours absolutely free.
在里面,你会看到 AI 如何重塑整个组织的工作方式,以及如何让你的企业从中受益。
Inside, you'll discover how AI could reshape work across your entire organization, and how to position your business to prosper from it.
我在用这个,你也应该试试。
I use this and you should too.
如果你的收入至少达到七位数,就免费获取我们的商业指南《为智能体时代做好准备:AI如何改变日常工作》,网址是netsuite.com/tip。
If your revenues are at least in the 7 figures, get our free business guide aligning for the agentic era, how AI is changing everyday work at netsuite.com/tip.
这份指南在netsuite.com/tip免费提供给你。
The guide is free to you at netsuite.com/tip.
netsuite.com/tip。
Netsuite.com/tip.
好了,回到节目。
Alright, back to the show.
对我来说,这可能是Alphabet最大的黑箱。
To me, this is probably the biggest black box at Alphabet.
迈克尔·伯里,听众们肯定知道他是《大空头》里的那个人,他说过,尤其是计算机芯片的折旧会计处理,是21世纪最常见的欺诈形式,也可能是欺骗股东的方式。
Michael Burry, who listeners will, I'm sure, know from The Big Short, has said that depreciation accounting for computer chips in particular is the most common form of fraud and maybe shareholder deception in the twenty first century.
所以会计是基于假设的,比如资产的使用寿命有多长这样的假设。
So accounting is based on assumptions and assumptions like how long the useful life of an asset is.
所以,你的数据中心里的服务器是每三年还是每六年更换一次,这是一个非常重要的会计决策。
So whether you have to replace the servers in your data center every three or six years is a very consequential accounting decision to make.
所以,如果答案是它们需要每三年更换一次,因为三年就过时了,但你却按六年折旧,那你就会严重低估这些芯片的真实经济成本,短期内还会虚增利润。
And so if the answer is that they need to turn over every three years because that's how quickly they get outdated, but you depreciate those costs over six years, then you're going to be hugely underestimating the real economic costs of those chips and artificially inflating earnings on the short term.
我们前几天在YouTube直播里聊过这个,迈克尔·伯里说过,超大规模数据中心运营商未来几年集体少算的折旧金额可能高达1750亿美元。
So we talked about this in one of our YouTube live streams the other day, and Michael Burry has stated that hyperscalers are collectively understating depreciation by as much as $175,000,000,000 over the next few years.
不管我读多少相关资料,我对半导体的了解永远不够,没法自信地告诉你合理的折旧年限应该怎么定。
No matter how much reading I do on the topic, I will never know enough about semiconductors to tell you what the appropriate depreciation schedule is with any confidence.
但你现在做的其实是把很多信任放在管理层身上,而且显然有像迈克尔·伯里这样的聪明人在质疑这些假设。
But what you're doing is you're putting a lot of trust into management, and clearly you have some smart people like Michael Burry at least raising questions about those assumptions.
而且,说实话,如果我说我花了很多时间和精力去研究数据中心使用寿命的折旧表,那也是骗人的。
And you know, I'd also be lying if I said that I'd put that much time and effort into figuring out depreciation schedules for data center lives.
所以,我觉得这种争论还是留给比我更懂行的人吧。
So, you know, I think I'll probably leave that argument to people who are more knowledgeable in that area than I am.
不过我还是觉得你提这个挺好的。
But I still think it's great that you brought it up.
也许这意味着,你在给这个业务建模的时候,得在几种不同的折旧标准上做不同的假设,这可能会影响GAAP利润。
You know, perhaps it means when you're modeling this business, you have to make a few different assumptions on different depreciation scales, which could affect gap profits.
不过,我还想补充一些关于数据中心的担忧。
But you know, I would just add a few other concerns with the data center here as well.
我之前提到过,Anthropic 似乎占了谷歌积压订单的很大一部分,但这里的收入也有一种循环性质,这一点已经被广泛讨论了。
So I already discussed how Anthropic appears to be taking up a large share of Google's backlog, but there's also this kind of circular nature of the revenue here, have been widely widely shared.
举个例子,一个真实的例子就是 Anthropic 和 Alphabet 的交易。
So So just to give you an example here, a real example of Anthropoc's deal with Alphabet.
Alphabet 在这笔交易中承诺向 Anthropic 投入高达约 400 亿美元。
So Alphabet committed up to about 40,000,000,000 into Anthropic as part of the deal.
简单来说,就是谷歌投资客户,客户购买谷歌的计算服务,然后谷歌把订单记入积压订单。
So, you know, to put it simply Google invests in the customer, the customer buys Google compute, then Google then books the backlog.
所以,看 Alphabet 的时候,它历来是一家每股价值持续增长的公司。
So when looking at Alphabet, they've traditionally been a business that has compounded their per share value.
这部分是通过回购实现的,回购金额在 2023 年到 2025 年之间大约在 450 亿到 600 亿美元。
And part of this was completed through buybacks, which ran between say 45,000,000,000 to about $60,000,000,000 between the years of 2023 until 2025.
但到了 2026 年上半年,回购金额几乎为零。
But as of the first half of twenty twenty six, they're literally zero.
而且,资本支出几乎吃掉了Alphabet所有的自由现金流。
And additionally, CapEx has eaten up almost all of Alphabet's free cash flow.
在2026年第二季度,他们实际上出现了很长时间以来的首次负自由现金流季度。
And in Q2 of twenty twenty six, they actually had their first negative free cash flow quarter in a very, very long time.
现在我们有点在批评Alphabet,但我认为这样做是有益的,因为毕竟我们非常看好谷歌。
Now we're bashing Alphabet a little bit here, but I do think that it's a productive exercise to do that because after all, we're we're pretty bullish on Google.
否则,它也不会是我们投资组合中最大的持仓。
Otherwise, it wouldn't be the largest holding in our portfolio.
所以,批判性地看待你的业务非常重要。不过,为了提供更多关于AI支出构成的背景,Alphabet的首席财务官Anat Ashkenazi曾表示,他们进行的AI基础设施投资中,大约60%用于服务器,40%用于数据中心和网络设备。
And so it's very important to look at your businesses critically, but just as maybe some more context on the composition of this AI spending, Alphabet's CFO, Anat Ashkenazi, has said the mix of the AI infrastructure investments that they're undertaking is approximately 60% in servers and then about 40% into the data centers and networking equipment.
对,这个数字看起来挺吻合的,但我想回到电力消耗方面。
Yeah, and that number seems to track quite well, but I'd like to get back to the power consumption side of things.
我见过一个数据中心的重要指标,叫做电能使用效率,简称PUE。
So an important metric that I've seen mentioned for data centers is something called power usage effectiveness or PUE.
这是一个标准比率,通过比较整个设施的总能耗与IT设备专用的能耗,来衡量数据中心的能源效率。
It's a standard ratio that measures how energy efficient a data center is by comparing the total energy used by the whole facility to the energy used strictly by the IT equipment.
所以谷歌的PUE是1.09。
So in Google's case, it has a 1.09 PUE.
这据说远低于行业平均的1.3左右,也就是说谷歌基本上比普通数据中心运行效率高得多。
And this is supposedly much lower than the industry average of around 1.3, meaning that Google is just basically running much more efficiently than the average data center is.
谷歌在这方面更高效是件好事,这给他们带来了很多规模上的优势。
Now it's great that Google is more efficient here, which gives them a number of scale advantages.
这些优势包括节省成本、每兆瓦能提供更多计算能力,以及减少碳足迹。
You know, these are advantages, including cost savings, greater computing capacity per megawatt, and a reduced carbon footprint.
如果有人想知道兆瓦是什么,它大约相当于600户家庭的用电量。
And for anyone wondering what a megawatt is, it's enough electricity to power about 600 homes or so.
有趣的是,
And the interesting
尽管电力只占AI基础设施年成本的6%左右,但它是扩展规模的最大瓶颈。
thing is that even though power makes up only about 6% of the annual costs of this AI capacity, It is the largest bottleneck to scaling up.
所以Alphabet在电力、土地和供应链方面受到限制,但如果能源需求无法满足,其他一切都无关紧要。
And so Alphabet is supply constrained with power and land and supply chain, but everything else is irrelevant if the energy needs cannot be met.
所以,不管有多少数据中心,显然,它们都没法供电。
And so it does not matter how many data centers exist, obviously, they can't be powered.
没错。
Exactly.
所以我觉得,SpaceX和特斯拉的Balls对太空中的AI数据中心这么兴奋,也是有道理的,这个我们在聊SpaceX的提案时讨论过。
And that's why I think, you know, SpaceX and Tesla Balls are just so excited about these AI data centers in space, which we discussed on my SpaceX pitch.
所以,可再生能源显然是一个巨大的竞争优势,而且把数据中心放在太空里,也能解决很多必须非常小心管理的冷却问题。
So, you know, renewable energy is clearly a massive competitive advantage and having data centers in space also takes care of much of the cooling that must be very, very carefully managed.
但让我们看看Alphabet在AI数据中心领域的竞争对手的一些经济情况。
But let's look at some of the economics of Alphabet's competitors in the AI data center space.
所以,在价值链上有几家公司参与竞争。
So there are a few businesses that compete in the value chain.
我找到的最好的两家是CoreWeave和Nebius,主要是因为它们是纯做这个的,不像Oracle、Amazon或Microsoft那样,财务数据被其他业务线搞得模糊不清。
The two best ones that I came over were CoreWeave and Nebius simply because they're kind of pure play and don't have financials that are obfuscated by other business lines such as, you know, an Oracle and Amazon or a Microsoft.
这两家公司的问题在于,它们目前都还没有盈利。
Now the problem with both businesses is that they just today remain unprofitable.
所以即使你觉得谷歌的估值被人为压低了,他们现在的盈利能力可能还是比Nebius或CoreWeave强得多。
So even if you are making a complaint about Google's appreciation being artificially low, they're still probably much more profitable than either Nebius or Core Web is today.
这些数据确实很有意思,但我个人还在思考的是,为什么Alphabet能在盈利能力上比那些竞争对手高出这么多?
Some really interesting data points there for sure, but it's something I'm still reflecting on personally is how come Alphabet does have this large profitability edge over some of those comps?
你觉得
How do you think
这是怎么回事,Kyle?
about that Kyle?
对,我觉得最大的原因可能是垂直整合。
Yeah, I think the biggest one is probably the vertical integration part.
肖恩,你之前提到过,Alphabet开发了很多自己的芯片,包括张量处理单元。
So you mentioned here earlier, Shawn, that Alphabet has developed many of its own chips, including the tensor processing units.
正因为如此,他们在某种程度上避免了其他公司几乎都要交的英伟达税。
Now, because of this, it skips to some degree, this kind of Nvidia tax that pretty much all of these other companies are forced to pay.
但要记住,英伟达是一家非常非常优秀的公司。
Now, keep in mind, Nvidia is a very, very good company.
它有65%的营业利润率,还有定价权。
It has 65% operating margins as well as pricing power.
所以,这对英伟达来说当然很好,但对它的客户来说显然就没那么好了。
So, you know, that's great for Nvidia, but obviously it's not so great for its customers.
不过谷歌不一定有同样的问题。
Now Google doesn't necessarily have that same issue.
谷歌的张量处理单元比英伟达的同类产品便宜大约40%。
So Google's tensor processing units come in at about a 40% discount to the Nvidia equivalent.
而且就像我们看到的Anthropic和谷歌的合作,很多AI公司直接租用谷歌的算力比自己搭建要划算得多。
And as we've seen with Anthropix deal with Google, it just makes more sense for many of these AI businesses just to rent CompuPower from Google rather than building it out on their own.
Alphabet还有一个简单的优势,就是他们有能力
Another simple advantage that Alphabet has as well is they have the ability to
自己把产能填满。
fill up their capacity themselves.
比如CoreWeave,他们是按小时租给客户的。
CoreWeave, for instance, rents by the hour to their customers.
而且Alphabet可以把计算能力分配给谷歌搜索、YouTube和Gemini,根据需求来调整,同时还有那些自然流入的客户作为基础。
And Alphabet can allocate compute capacity toward Google Search and YouTube and Gemini as needed on top of the baseline of customers that they they have just naturally coming in.
所以Alphabet真的很少浪费计算能力。
So Alphabet really has very little capacity being wasted.
他们有很大的灵活性,如果客户需求短暂下降,这些计算资源可以在内部重新调配。
They have a lot of flexibility and if there's a brief shortfall in customer demand, that compute can be redirected internally.
这就像一家酒店,没有空房,你知道的。
It's sort of like a hotel that doesn't have any room occupancies, you know.
所有房间都满了,这对酒店的边际利润影响巨大,这确实可能成为一种竞争优势。
All the rooms are filled and that makes a huge difference for the incremental profitability of the hotel and that really is something of a, perhaps a competitive advantage.
而且目前来看,对于像CoreWeave和Nebius这样的新云服务商来说,这可能还不是问题。
And as of now, it's probably is not a problem for Neo Clouds like CoreWeave and Nebius.
但如果Alphabet的优势继续扩大,总有一天这些企业可能会因为闲置产能太多而难以维持运营。
But if Alphabet's advantages continue to grow, there may come a time when these businesses find it difficult to keep the lights on with too much unused capacity.
但这只是我们的一个推测,也许要等到这轮AI周期或泡沫结束之后才能见分晓,随便你怎么称呼它。
But that is a speculative tangent for us to go on perhaps on the other side of this AI cycle or bubble or whatever you want to call it.
但回到数据中心及其对资本效率的影响这个话题,这一切其实都归结为我们今天整期节目一直在讨论的那个问题。
But just getting back to the angle of data centers and their impact on capital efficiency, it all really comes back down to this one question that we have been touching on throughout the entire course of today's episode.
那就是,这2000亿美元的投资需要赚多少钱,才能让这些投资在事后看来是合理的?
And that is, how much does that $200,000,000,000 need to earn for those investments who have made any sense in hindsight?
我的意思是,
I mean,
我觉得这确实就是问题的核心,我会尽力把它拆解得尽可能简单。
I think that's really all it boils down to, and I'm gonna do my best here to break it down as simply as possible.
所以,我们把这2000亿美元的投资想象成买一栋大型公寓楼。
So let's think of the $200,000,000,000 investment like buying a giant apartment building.
在你们争论这是否是一笔好买卖之前,显然需要先弄清楚几件事,比如每年持有它的成本是多少。
Before you guys argue about whether that's a good buy, you obviously have to work out a few things such as what it costs you to own it every year.
然后你还需要问,好吧,你需要收多少租金才能让这件事值得做?
And then you need to also ask, okay, well, what rent do you need to charge in order to make it worth doing?
现在,对于Alphabet来说,拥有一年运营的数据中心,一旦全部启用,大约需要300亿美元的支出。
Now for Alphabet owning one year's worth of data centers runs about $30,000,000,000 in expenses once it's all switched on.
这其中包括大约250亿美元的芯片,这些芯片在慢慢损耗,剩下的则是电力和维护费用。
And that composes of about 25,000,000,000 in chips that are slowly wearing out and the rest in power and upkeep.
但显然,仅仅覆盖成本并不是目标。
But just covering your costs obviously is not the goal.
你当然还想要可观的利润。
You also want a nice profit as well.
所以如果我们从合理的利润倒推,大概会得出这样的结论:每年的投入必须带来700亿到1000亿美元的全新销售额。
So if we work backwards from a decent profit, you land somewhere around here, which is one year spending has to bring in somewhere between 70 and $100,000,000,000 of brand new sales every single year.
简化一下,就是每投入1美元,需要产生大约40美分的新增年收入。
If you simplify that, the rule is about 40¢ of new annual revenue for every dollar spent.
这就是门槛所在。
That's kind of where the bar sits.
但接下来,你得知道这个门槛是高还是低,因为单看40美分本身说明不了太多问题。
But then, okay, you want to know whether that bar is high or low because, you know, 40¢ by itself just doesn't mean that much.
在这里我得说实话,因为我去找了一些还算合理的对比,但真的没找到合适的。
And here I have to be pretty honest because I went looking for a somewhat decent comparison and couldn't really find one.
显然,这类东西是有市场的。
Obviously, there's a marketplace for this stuff.
Nebius和CoreWeave,你知道,他们也在做相关的事情。
Nebius and Core Core Weave, you know, they do things.
他们都在购买AI算力,然后出租出去,并且会披露这些合同的金额。
They're both, they're buying AI compute, they're renting it out, then they're disclosing what those contracts are worth.
但这里有一个问题,让事情变得非常非常难以理解。
But there's one kind of flag here that makes it really, really hard to really understand.
麻烦在于,他们按每兆瓦来报价,像每兆瓦2000万美元这样的数字,可能意味着两种截然不同的情况。
The trouble is they quote it per megawatt and a figure like 20,000,000 per megawatt can mean two very, very different things.
如果这是客户每年支付的费用,那就是每年2000万美元。
If that's what the customer pays every year, it's $20,000,000 a year.
但如果这是整个合同的总价值,而这些交易不幸可能持续四五年,那就更像是每年四五百万美元。
But if that's the value of the entire contract, and these deals unfortunately can run four or five years, and it's more like four or five million dollars a year.
所以,你看到的是同样的头条数字,但实际上并没有获得多少清晰的信息。
So, know, you're getting the same kind of headline number, but you don't actually get too much clarity.
而且我确实不幸地发现,不同的来源对它的描述方式不一样。
And I actually unfortunately found it described in both ways by different sources.
所以这个比较我真的没法太当真。
So it's just not a comparison that I can really put any conviction into.
不过,我们还是可以从这两家公司获取一些信息,至少能得出一个方向大致正确的数字。
But, you know, we can still use some information from these two businesses to at least develop a number where we are hopefully directionally correct.
我们目前知道的是,Nebius的定价在过去六个月里差不多翻了一倍,而Core Weave在七月就单独提价了25%,而且他们自己说近期的产能实际上已经卖光了。
So what we do know is that Nebious' pricing has roughly doubled in the last six months, and Core we've raised prices by about 25 alone in July, and they actually said that their near term capacity is effectively sold out.
所以,投资回收期,也就是一笔交易需要多久才能回本,现在已经降到两年以内了。
So it's payback period or how long it takes until a deal repays, What it costs to build has actually dropped under two years.
另外,Nebius说,如果他们愿意的话,基本上现在就能把2027年的全部产能都卖出去。
On top of that nebius says that it could basically settle its entire twenty twenty seven capacity today if they wanted to.
要知道,在一个产能过剩的市场里,你是不可能这样大幅提价的。
Now, you know, you certainly don't get to raise prices this much into a market with spare capacity.
所以目前来看,我觉得Alphabet要想在这里获得好的回报,还远没有保证。
So as of now, I think Alphabet is far from guaranteed to making good returns here.
不过,从Nebius和CoreWeave给我们的这些数据来看,我觉得还是能说明一些问题的,那就是需求明显跑在了供给前面。
But you know, with all the numbers that we're getting here from nebius and core reeve, I think it's telling us something useful, which is that demand is definitely running well ahead of supply.
这显然也是谷歌觉得有必要花这么多钱的一个理由。
And that's obviously a condition that Google feels it makes sense for them to justify this amount of spending.
有道理。
It makes sense.
作为Alphabet的股东,看到这种情况当然很高兴。
And clearly as an Alphabet shareholder, it's great to see this.
但这里还有一件关键的事要注意,那就是这些涨价能不能持续。
But there's another crucial thing to be aware of here and we have to look at the durability of those price rises.
而且,我觉得这个产品最终可能会变得很同质化,所以不能简单地把现在的涨价趋势直接线性外推到未来。
And since this is a product that I think at the end of the day could be mostly commodified, it doesn't mean we can necessarily extrapolate it very far into the future in terms of just linearly drawing price hikes up into the right.
显然,现在这个时点,算力非常紧缺,需求远远超过供给,所以算力的拥有者可以多收钱,因为市场上有人愿意买单。
Clearly, we're at this moment in time now where capacity is very scarce and because demand exceeds supply so dramatically, the owners of compute power can charge more because there's a willing buyer out there.
但供需不会一直这么失衡,因为今天下午我们一直在聊数据中心投资,这些投资就是在增加供给端的产能。
But supply and demand won't remain this imbalanced forever because, well, we've been talking all afternoon here about the data center investments that are going into building out the supply side of this equation.
所以我也一直对你提到的Nebius那个四到五千万的数字感到不太踏实。
And so I've also been pretty uneasy, about that 40 to $50,000,000 number you mentioned from Nebius.
我们在那期节目里和Comfort Systems讨论过这种不确定性,就是关于我们在AI投资周期中所处的位置,这可能会导致人们对未来支出还会增加多少以及能有多赚钱产生过度的乐观。
So we talked about this uncertainty with Comfort Systems in that episode of of how where we sit in the AI investment cycle that may be leading to excess optimism about how much more spending will continue to increase by and and how profitable it'll be.
顺便说一下,那家公司专门负责数据中心的维护和服务。
And that is a company, for context, that specializes in the maintenance of servicing data centers.
所以它的股价一路直线飙升,但我们真的不知道当一切回归正常时,这项业务会有多好。
So the stock has gone off in a straight line, but we really don't know how good the business will be when things normalize.
在某种程度上,Alphabet也是如此。
And to a lesser extent, the same is true for Alphabet.
是的,而且随着Alphabet变得越来越资本密集,我真的很惊讶沃伦·巴菲特——他向来以偏好那些不需要太多资本就能产生现金流的业务而闻名——现在却选择投资Alphabet。
Yeah, and as Alphabet has become more capital intensive, it really actually surprises me that Warren Buffet, who's kind of known for preferring businesses that don't require much capital to generate these cash flows, has now chosen now to be the time to invest in Alphabet.
他大约二十年前在为GEICO投放搜索广告时第一次发现了这家公司。
After he first discovered the business, you know, twenty years or so ago while running search ads for GEICO.
现在,这可能是你最初报道时论点已经有所改变的另一个领域。
Now this is another area where the thesis may have changed a little bit since you first covered it.
我记得你在最初那期节目里提到,Alphabet当时现金多到都不知道该怎么花。
I remember you highlighting in the original episode how Alphabet just had so much cash that they didn't really know what to do with it.
他们现金太多了,只能通过回购股票把钱还给股东,我觉得这对当时那个资本过剩的公司来说是合理的做法。
They had so much cash that they were just returning it to shareholders through buybacks, which I think felt right for a company at that time with excess capital.
你说到巴菲特和伯克希尔,他们不仅动用了自己的现金储备,还越来越多地通过发债来融资,现在又开始卖股票来筹集足够的资金。
To your point on Buffett and Berkshire, they're not only have they used their own cash piles, but they've increasingly tapped the debt markets for more financing and now they're turning to selling equity to raise enough capital.
对,没错。
Yeah, that's right.
他们今年说要在AI数据中心上花大约2000亿美元。
So they said they were going to spend about 200,000,000,000 on AI data centers this year.
然后又说钱不够了。
Then they said we need more money.
于是他们又去筹集了数十亿美元。
So they went out and raised many, many billions of dollars.
我觉得这说明Alphabet不再只是专注于管理多余的现金,而是可能找到了值得投入所有这些现金甚至更多资金的地方。
And I think this shows that Alphabet isn't focused on just managing their excess cash anymore, but maybe they found something worth deploying all that excess cash into and even more.
不过,我觉得这件事最值得注意的地方是——
So here's what I find noteworthy about all this though.
因为刚才提到的那些回购,自2018年以来,股票数量一直在稳步下降。
So the share count has declined pretty steadily since 2018 because of those buybacks that I just discussed.
但截至2026年第二季度,他们流通在外的股票有123亿股,这实际上是自2024年以来的最高水平。
But as of Q two twenty twenty six, they have 12,300,000,000 shares outstanding, and that's actually the highest number since 2024.
这种转变说明他们有多重视数据中心方面的投入。
That kind of shift shows you how much they're prioritizing this data center spend.
你想想看,如果Alphabet还需要继续为AI数据中心筹集资金,那他们很可能会动用所有可用的途径,这很可能意味着会净增发股票,从而增加流通股的数量。
If you think about it, assuming Alphabet is going to continue to need funding for its AI data centers, there is a good chance that they'll use all avenues available to them, which likely means more net share issuance that increases the number of shares outstanding.
这在技术上是否算稀释,取决于通过增发股票筹集的资金是否被有效利用。
Whether that is technically dilutive depends on how effectively the capital raise from selling more shares is deployed.
但从最根本的层面来看,你是把企业的内在价值分摊到了更多的股票和股东身上。
But at a really simple level, you've spread the business's intrinsic value across more shares and shareholders.
这至少会在短期内给股价带来压力,因为你增加了市场上的股票供应,而且从长远来看,你还得证明这种融资方式是合理的。
And that is, at a minimum, going to put pressure on the stock in the short term because you're increasing the supply of shares to the market and then you have to be able to justify that raising of capital longer term.
所以,虽然伯克希尔直接向Alphabet投资了100亿美元,但Alphabet今年早些时候的总股权融资规模大约是850亿美元。显然,市场很乐意为此买单,但这是他们自IPO以来第一次大规模增发股票。
So while Berkshire invested $10,000,000,000 into Alphabet directly, Alphabet's total equity raise earlier this year was sort of $85,000,000,000 And so the market was happy to fund that evidently, but it's the first major equity raise we've seen from them since they IPO ed.
理论上讲,Alphabet已经发展到这个规模和成熟度,不应该再依赖卖股票来筹集资金了。
And in theory, Alphabet should be at a scale and a maturity where they don't need to rely on selling stock to raise money.
那是初创公司和不盈利的科技公司才会干的事,因为这种融资方式成本很高。
That's something you associate with startups and unprofitable tech companies because it's a very costly form of financing.
没错。
That's right.
而且,他们二十年来都没发行过新股,这本身就说明Alphabet的业务有多好,也充分体现了他们创造现金的能力。
And the fact they haven't had to issue equity for two decades, I think is a pretty obvious signal of just how good of a business Alphabet is and speaks volumes about their ability to generate cash.
但发行股票其实只是他们融资行动的开始。
But the share issuance is actually just the beginning of their capital raising efforts.
截至2026年第二季度,长期债务已经达到980亿美元,大约是2024财年结束时的九倍。
So as of Q2 twenty twenty six, long term debt is now $98,000,000,000 or about nine times since the fiscal twenty twenty four year ended.
是啊,Alphabet的财务一直很保守,但连我都有点惊讶这个数字涨了这么多。
Yeah, how conservatively financed Alphabet has been, even I was a little surprised at how much this figure has grown.
是的,债务增加的一部分原因是他们在国内和国际债券市场都筹集了资金。
Yeah, and part of the increase in debt has been from raising money in both domestic and global bond markets.
所以我想,如果国内筹不够,为什么不看看其他地方呢?
So I guess, you know, if you can't raise it all from home, why not look elsewhere?
而且这些债券的需求非常高。
And the appetite for these bonds is very, very high.
所以二月份,他们发行了大约200亿美元的美元计价债券,期限从三年到四十年不等,而且这比原计划的150亿美元有所增加。
So in February, they issued about 20,000,000,000 of US dollar denominated bonds ranging from three to forty years, and this was upsized from 15,000,000,000.
我读到这次发行吸引了超过1000亿美元的订单。
And I read the offer drew more than 100,000,000,000 in orders.
除此之外,他们也在全球范围内寻找机会。
And then outside of that, they've also just looked around the world.
他们通过英镑、瑞士法郎、欧元、加元、日元甚至澳元等其他货币筹集了超过500亿美元。
They've raised over $50,000,000,000 in other currencies such as the sterling, Swiss franc, euro, Canadian dollar, Japanese yen, and even Australian dollars.
那么在股权融资和所有这些债券发行之后,你能给听众讲讲他们现在的现金状况吗?
So between the equity raise and all the bond issuance that we're seeing, maybe you can paint some color for the audience where they sit with the cash position now.
所以他们目前有2420亿美元的现金及现金等价物。
So they currently have $242,000,000,000 in cash and cash equivalents.
所以即使有了这些新债务,显然仍然是净现金状态,但考虑到他们目前的支出速度,这2420亿美元很可能很快就会用完。
So even with all this new debt, there's still obviously net cash, but that 242,000,000,000 is probably gonna get depleted very quickly given their current spending rate.
而且根据管理层的说法,他们短期内并不打算放慢这个速度。
And based on what management has said, they're not planning on slowing that down anytime soon.
《华尔街日报》前几天有一篇很有意思的文章,讲的是大型科技公司的隐性负债,他们签了合同承诺要建数据中心、租数据中心或者购买一定数量的电脑芯片等等。
The Wall Street Journal had a really interesting article the other day about hidden liabilities for big tech companies, where they've made these contractual agreements to build data centers or lease data centers or buy XYZ number of computer chips and so on.
但这些承诺是到2028年、2029年、2030年以及更远的未来。
But these commitments are for 2028, 2029, 2030 and beyond.
所以我们知道这些承诺肯定会兑现,而且规模巨大,有点像积压的订单。
So we know they're coming and they're massive, sort of like the backlog.
光是Alphabet一家,未来几年就有超过8000亿美元的资产负债表外负债。
And with Alphabet alone, we're talking about more than $800,000,000,000 in off balance sheet liabilities over the next few years.
我这么说可不是在胡编乱造。
And I'm not misspeaking when I say that.
说实话,这几乎是近万亿美元的负债,目前还没反映在资产负债表上,而且几年前根本想都不敢想,对吧?
Literally almost a trillion dollars in liabilities that are not at present reflected on the balance sheet and weren't even conceivable a few years ago, right?
当时谁都没注意到这些。
They weren't on anybody's radar.
所以,现在的业务风险当然比过去几年要大。
So of course, the business is riskier today than it was in the recent past.
这些负债给公司及其未来的财务前景注入了巨大的不确定性,这是绕不开的事实。
There's just no way to get around the fact that a tremendous amount of financial uncertainty has been injected into the business and their future financial prospects because of these different liabilities.
但我也觉得,如果人工智能真的像硅谷想的那样具有革命性,那么Alphabet这么大规模的投资,可能会让它在未来几十年里继续保持主导地位,成为全球最大的科技公司之一。
But also I think you could argue that if AI is even remotely as revolutionary of a technology as Silicon Valley thinks it is, then Alphabet's ability to do all this spending is buying them maybe several more decades of dominance and being one of the world's biggest tech companies.
这大概就是超级乐观的看法了。
That would be sort of like the ultra bull narrative.
所以,简单看事实,风险确实增加了。
So just to kind of looking at the facts plain and simple, the risks have increased.
而且风险的性质也变了,对吧?
They've changed also, right?
监管和竞争方面的讨论少了一点,更多的是关于这些资本投入的回报会是什么样。
A little bit less of a regulatory discussion and a competitive discussion and more about how the returns on this capital will look like.
但另一方面,Alphabet的企业生命周期可能被彻底重置了,而且重置得非常戏剧性。
But on the flip side of that, Alphabet's corporate life cycle has potentially been reset pretty dramatically.
所以突然间,Alphabet看起来像是一家年轻得多的公司,未来有更大幅度的增长潜力,而不是那种正在慢慢僵化的停滞不前的巨型企业集团。
And so all of a sudden, Alphabet looks to be a much younger company with more dramatic growth possibilities ahead, instead of being some kind of stagnant mega conglomerate that was just slowly in the process of hardening.
对,这点说得很好。
Yeah, that's a great point.
而这些停滞不前的巨型企业集团的问题,正是你刚才说的那样。
And the problem with these stagnant mega conglomerates is what you just said.
有时候会到一个几乎找不到新增长点的地步,然后你就只能靠那个现金流机器,把百分之百的现金流都返还给股东。
Sometimes it gets to a point where it's nearly impossible to find a new growth lever and then you turn to basically this kind of cash flow generator that just returns 100% of its cash flow back to shareholders.
虽然这些公司作为投资标的可能还算不错,至少在我们寻找纳入内在价值投资组合的那些公司里,它们其实没那么吸引人。
While those can make a decent business in terms of an interesting investment case, at least those that we look for to put into our intrinsic value portfolio, it's just not that interesting.
我们希望找到那些有增长潜力的公司,因为你知道,我们都在寻找有不错上涨空间的企业,而不是那些只会跟GDP增速同步增长的公司。
We want businesses that have hopefully some sort of growth aspect to it because you know, we're all looking for businesses that have a decent upside and we're not really particularly concerned with businesses that are, you know, just gonna grow at the same rate as GDP growth.
不过我也想聊聊你刚才提到的那些风险点。
But I also kind of wanted to look at some of your points here on the risk angle that you just discussed here.
我觉得第一个想深入探讨的风险,就是现在不应该太把利润表当回事。
So I think the first risk that I'd want to dig a little more deeper into is probably that you shouldn't give the income statement too much credit right now.
Alphabet第二季度报告了1120亿美元的利润,但仔细一看,其中990亿是来自对SpaceX和Anthropic等私营公司股权按市值计价的非现金收益。
So Alphabet reported a 112,000,000,000 in profits in its second quarter, but when you dig in, 99,000,000,000 of that was a non cash gain from marking up its equity stake in private companies like SpaceX and Anthropic.
所以,你可以这么想。
So, you know, think of it this way.
如果我告诉你你能赚100美元,你可能会挺 impressed 的,肖恩。
If I told you you could make a $100 in profit, you'd probably pretty impressed, Shawn.
但如果我说这100美元里有99美元不是我能花的现金呢?
But then what if I said that $99 of that wasn't actual cash I could spend?
那只是我持有的一只股票上的未实现收益,也许将来某天能卖掉。
It was just unrealized gains on let's say a stock that I own that I might be able to sell someday.
你可能会说,那不算真正的利润。
You'd probably say, that's not really a profit.
而且这一项收益让每股收益增加了超过6美元,但实际上没有一分钱真正流入公司。
And that single gain added over $6 in EPS, but it's zero actual dollars coming into the business.
而且Anthropic计划在2026年某个时候进行IPO,我们可能还会继续在利润表上看到这些大额的非现金收益。
And with Anthropic planning to IPO at some point in 2026, we're probably going to continue to keep seeing these large non cash gains on the income statement.
这些都会让分析这家公司变得更加复杂。
It all just kind of serves to add complexity when analyzing this business.
所以我觉得这里的风险点很简单。
So I think the flag here is simple.
别被那些表面的数字冲昏头脑,评估Alphabet时要关注营业利润或现金流。
Don't get too excited by the headline numbers, focus on operating income or cash flows when you're evaluating Alphabet.
是的,CNBC的头条当然总是会拿净利润说事,但正如你所说,会计收益能让一家公司在纸面上看起来比实际表现好得多,这就是为什么我们要谈盈利质量。
Yeah, of course the headlines on CNBC are always gonna lead with that net income number, but as you said accounting gains can make a business look a lot better on paper than it's actually performing, and that's why we talk about quality of earnings.
这就是为什么这个概念对听众来说如此重要。
That's why that's such an important concept for listeners to know.
但除了利润表和折旧会计之外,我想回到一个现实,那就是云积压订单既体现了Alphabet的上行潜力,也体现了它面临的风险。
But beyond the income statement and depreciation accounting, I would come back to the reality that the cloud backlog sort of epitomizes both the upside here as well as the risk facing Alphabet.
所以,5000亿美元的收入承诺进入积压订单,这确实非常棒。
So $500,000,000,000 in revenue is being committed into the backlog is really great.
但Anthropic和OpenAI必须真的有能力用现金支付给Alphabet,不管他们今天承诺了什么。
But Anthropic and OpenAI have to actually be able to afford to pay that money in cash to Alphabet regardless of whatever they promise today.
所以现金必须来自某个地方。
And so cash has to come from somewhere.
我对这两家公司的乐观程度远不足以让我有把握地说,它们会在未来很多很多年里成为Alphabet的稳定客户。
And I'm nowhere near optimistic enough about either of those companies to say with conviction that they will be solid customers of Alphabet for many, many years to come.
我同意你的看法。
I agree with you.
而且你知道,我们并不是说这些公司快要破产了,绝对不是。
And you know, we're not here saying that these businesses are at the edge of bankruptcy by any means.
显然,这个领域有大量的投资者兴趣。
There's clearly a ton of investor interest in this space.
所以我的猜测是,它们在一段时间内还能找到融资。
So my guess is that they'll find financing for a while.
再加上其他那些超大规模云服务商也在里面,这其实就提高了承诺收入的质量底线。
And with some of these other hyperscalers in there too, it kind of just raises the floor for committed revenue quality.
接下来我要提的第二个风险是关于利润率的。
Now, the next risk that I raise here is on the margins.
现在利润率看起来确实非常非常好。
So the margins obviously look really, really good right now.
营业利润率在百分之三十出头,但我觉得很多人对这笔巨额资本开支的理解有偏差。
Operating margins is sitting in the low thirties, but here's where I think many people miss about this massive capex.
Alphabet今天花在数据中心上的每一块钱,明年或者很多年后都会变成折旧费用。
Every dollar that Alphabet spends on these data centers today is gonna become depreciation expenses next year or many years from now.
所以即使他们的收入保持不变,即使完全不增长,利润率也会因为新增的折旧费用而自动下降。
So even if their revenue stays flat, even if they don't grow at all, margins automatically will compress from that added depreciation expense.
而且当你每年花两千亿美元的时候,那个折旧的冲击会相当大。
And when you're spending $200,000,000,000 a year, well, that depreciation hit is gonna be quite substantial.
最后我要指出的一个风险是,在我看来,Alphabet的股票,而不是实际业务,似乎并没有体现出什么差异化认知。
Now, the final risk that I'd flag right now is that Alphabet doesn't really seem to me to have a variant perception as in the stock, not the actual business.
你知道,分析师们现在非常看好这只股票,纷纷给出强力买入评级,平均目标价在430美元左右,而当前股价大约是340美元。
You know, analysts currently love the stock and are issuing strong buy recommendations with an average target price around $430 versus the current price of about 340.
我觉得肖恩做得对,在大家完全不看好这家公司的时候,大量加仓了这只股票。
Now I think Shawn did the right thing adding this business very, very heavily when it was completely out of favor.
你知道,现在这家公司可一点都不被冷落。
You know, this business right now is not out of favor at all at this time.
所以,不深入讨论估值细节的话,我想说,回顾你去年对Alphabet做的模型,稍微更新一下,然后思考市场是否真的给了我们一个很有吸引力的便宜价格,这对我来说是一次非常有用的练习。
So without getting into the weeds evaluation too much, I will say it was a really useful exercise for me to go through your model from last year on Alphabet, update a little bit, and think about whether the market is offering us a really attractive bargain with that stock.
简单来说,我想我们俩都会说,我们认为这是一家非常出色的公司,但现在的估值比一年前更接近合理水平了。
Well in short, think we'd both say that we see this as an exceptional business, but one that is much closer to being fairly valued today than probably was a year ago.
这部分是因为股价已经涨了不少,但也是因为公司面临的一些新变化和不确定性,这些我个人信心不足。
And that that's partly because of the the run up that the stock has had, but also because of the changes, these new uncertainties that are facing the company that personally I have less confidence in.
以前我更有底气说,我不同意市场认为ChatGPT会真正颠覆谷歌搜索的看法,但现在我真的不确定自己有没有一个与市场不同的强烈观点。
I felt more comfortable saying that I disagreed with the market about ChatGPT being a real disruptor of Google search, I'm really not sure that I have a strong opinion that differs from the market.
至于他们正在进行的这些大规模投资,最终会低于还是高于预期,我也没有特别强烈的看法。
Where I feel strongly one way or another about whether these massive investments that they're making are gonna underperform or outperform expectations.
所以如果你最后在网上搜索什么东西,你很有可能会用到谷歌的产品。
And so if you're searching for something on the internet at the end of the day, there is a very good chance that you're gonna touch one of Google's products.
我自己几乎每天都用YouTube,我真的想不出有什么替代品能让我把注意力转到别处去。
I use YouTube pretty much every day myself And I just can't think of any substitute that would turn my attention elsewhere.
所以Alphabet不会消失的。
And so Alphabet's not going anywhere.
这是一家了不起的公司。
This is an incredible company.
我们很乐意让我们的赢家继续跑下去。
We're very happy to kind of let our winners run here.
我不想把事情想得太复杂,但是,是的,我看不出有什么令人信服的理由让我真心认为Alphabet的股票像去年这个时候那样被低估了,尽管市盈率是一样的。
And I don't wanna overthink things, but yeah, I don't see as compelling of an argument that I can make in good faith that Alphabet stock is as undervalued as it was this time last year despite ironically having the same PE ratio.
是的,我真的没什么好反驳的。
Yeah, I really don't have any arguments here.
我觉得我对谷歌的立场很简单。
I think my stance on Google is quite simple.
我只是觉得现在不是加仓的好时机。
I just don't think it's the right time to add to the position.
如果完全理性地讲,其实卖出可能是正确的决定,因为我们已经差不多翻倍了。
If we were speaking strictly rationally, then selling is actually probably the right decision due to the fact that we already made nearly a double.
但你知道,我们是长期投资者。
But, know, we are long term investors.
所以有时候,表面上最理性的决定并不一定是对的。
So sometimes the most optically rational decision isn't actually the correct move.
再说可能减持的事,我们其实不太做市场择时。
And then speaking of maybe potentially trimming, well, we aren't really into market timing.
所以我觉得,卖掉一部分股份,指望以后能更便宜买回来,这真的没什么道理。
So I think selling pieces of the stake, assuming that we can buy more for later at an even cheaper price just doesn't really make that much sense.
所以在我看来,既然我们已经持有谷歌,最好的做法就是什么都不做,让仓位自然发展。
So in my view, I think the best move with Google given that we already own it is to just do nothing and let the position play out.
我完全同意你的看法。
I completely agree with you there.
对,你知道,这其实是个挺奇怪的概念。
And yeah, you know, it's sort of a weird concept.
我记得我第一次在节目里推荐Alphabet的时候,我的结论是它其实估值合理。
I remember when I first pitched Alphabet on the show, I concluded that it was about fairly valued actually.
我甚至没有说它被严重低估了。
I didn't even make the case for being super undervalued.
所以当我说它真的被低估时,那是事后诸葛亮的说法。
So when I say that it was really undervalued, I say that in hindsight.
有个听众写信问我,如果结论是估值合理,我们为什么还要决定投资Alphabet。
And we had a listener write to me and ask me why we would decide to invest in Alphabet if the conclusion was that it was fairly valued.
当时主要是因为,我说它估值合理的时候,我知道我在建模时已经非常非常保守了。
And back then, mostly it was because I knew I'd been like very, very conservative in the modeling when I said that it was fairly valued.
但这又回到了那个想法,就是想要拥有优秀的企业,因为它们通常会给你带来惊喜,然后就让它们随时间复利增长,你只需要坐着不动,什么都不做。
But again, it kind of goes into this idea of just wanting to own wonderful businesses because they will surprise you to the upside typically, and just letting them compound over time and just sitting on your hands and not doing anything about it.
所以我觉得,如果能以合理的价格买到一家优秀的企业,那已经是很棒的交易了。
So I felt like if I could get a wonderful business at a fair price, that was a great arrangement.
过去一年里,Alphabet 多次让我感到惊喜。
Alphabet has surprised me to the upside a number of times in the last year.
所以我对过去一年股价的上涨持一种温和甚至更平静的态度,我不想赌未来三十到六十天股价会怎么走。
And that's why I'm I'm sort of take this benign and maybe more like tranquil view on the run up in the stock in the last year, where I wouldn't want to bet on where the stock price is going to go in the next thirty to sixty days.
但如果用十年、二十年的眼光来看,如果你能想象那么远的话,我觉得这些波动回头看都是小问题。
But looking at this with a ten year, twenty year perspective, if you can even fathom thinking that far out, I think these are rounding errors in hindsight.
最简单的方法就是坐下来看着,因为如果你试图抓住市场的每一次波动,买进卖出、买进卖出,你会把自己逼疯的。
The simplest thing is to just sit back and watch because you'll drive yourself crazy if you're trying to time every single swing in the market and buy and sell and buy and sell.
这根本不是制胜之道。
It's just not a winning formula.
这不是成功的秘诀。
It's not a recipe for success.
没错。
Exactly.
这就是今天我们要分享的全部内容。
So that's all we have for you today.
但像往常一样,我想用一句名言来结束今天的节目。
But as usual, I think I'd like to leave you here with a quote.
这句话来自奥马哈先知本人,沃伦·巴菲特,2012年说的。
And this one's coming from the Oracle of Omaha himself, Warren Buffet back in 2012.
他说,在IBM上犯大错的可能性,至少对我们来说,比在谷歌或苹果上犯大错的可能性要小。
So he said the chances of being way wrong in IBM are probably less at least for us than being way wrong with Google or Apple.
但这并不意味着后面那两家公司不会表现得比IBM好得多。
But that doesn't mean that those, the latter two companies, aren't going to do say far better than IBM.
这句话真的很棒,因为我觉得它展示了巴菲特的思考过程。
Now, this is just such a great quote because I think it showcases Buffet's thinking process.
短短几句话,你就能看到他是怎么考虑机会成本的,以及为什么上行空间不是唯一重要的东西。
In just a few sentences, you can see how he thinks about opportunity cost and why upside isn't the only thing that matters.
当然,他完全说对了,那两家公司后来都带来了比IBM好得多的回报,只是当时他对苹果和谷歌的理解还不够深入,所以没有投资。
And of course, he was completely correct that both of those businesses provided much better returns than IBM, but he just didn't have the competence in his understanding of Apple and Google at that time to make an investment.
但现在他两家都投了。
But now he's invested in both.
也许你可以说,他觉得自己已经足够有能力了,或者你知道,在他买的时候,这些业务已经在某种程度上降低了风险,下行风险也得到了很好的保护。
And perhaps you can argue that maybe he feels like he's gotten competent enough or that, you know, at the time that he bought them, the businesses just had been de risked to some extent and that downside was well protected.
今天的内容就到这里,我们下次见。
That's all we have for you today, and see you next time.
感谢收听TIP。
Thanks for listening to TIP.
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