The Knowledge Project - #70 Scott Adams: Avoiding Loserthink 封面

#70 Scott Adams: Avoiding Loserthink

#70 Scott Adams: Avoiding Loserthink

本集简介

Dilbert creator and author Scott Adams shares cognitive tools and tricks we can use to think better, expand our perspective, and avoid slumping into “loserthink.” Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

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一般的艺术家会说,我创作了一件了不起的作品。

A typical artist says, I've made this great art.

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如果你不喜欢,那肯定是你有问题。

If you don't like it, well, there's something wrong with you.

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艺术这行,往往带着点自负。

There's sort of an ego that comes with art.

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但我没有那种艺术家的自负,因为我走的是另一条路。

But I lacked that type of artistic ego because I came from a different path.

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我以前是个商人。

I was a business person.

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艺术对我来说,只是我想尝试的一件事。

Art was a thing I was trying to do.

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欢迎来到《知识项目》,这是 Shane Parrish 主持的深度对话节目。

Welcome to the Knowledge Project, a long form conversation hosted by Shane Parrish.

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我们的目标很简单:每次对话都能学到新东西,让自己比昨天更聪明一点。

Our goal is simple, to learn something new in every conversation that makes us a little bit smarter than yesterday.

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更多关于本节目和往期内容,请访问 fs.blog/podcast。

You can learn more about the show and find past episodes at fs.blog/podcast.

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《知识项目》是法纳姆街网站的一部分,该网站致力于掌握他人已验证的智慧精华。

The Knowledge Project is a part of Farnam Street, a website dedicated to mastering the best of what other people have already figured out.

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法纳姆街每周日都会推出一份名为《Brain Food》的简报。

Farnam Street puts together a weekly newsletter called Brain Food that comes out every Sunday.

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和这个播客一样,它信息密度高、历久弥新,能拓展你的思维。

Much like this podcast, it's high signal, timeless, and mind expanding.

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想了解你错过的精彩内容,请访问 fs.blog/newsletter。

Read what you're missing at fs.blog/newsletter.

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今天,我对话的是《迪尔伯特》漫画的创作者、《loserthink》一书的作者斯科特·亚当斯。

Today, I'm speaking with Scott Adams, creator of the Dilbert comic strip and the author of loserthink.

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我们聊了聊《迪尔伯特》是怎么诞生的,以及为什么仅仅加了一个邮箱地址,就让它成了全球最受欢迎的漫画之一。

We explore how Dilbert came to be and why a simple change, such as adding an email address, turned it into one of the most popular comics in the world.

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我们深入探讨了说服力,花了大量时间讨论能帮助你更好思考的认知工具和技巧,包括如何应对批评。

We dive into persuasion and spend a lot of time on cognitive tools and tricks that can help us think better, including how to deal with critics.

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批评者。

Critics.

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现在该好好听、好好学了。

It's time to listen and learn.

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斯科特,很高兴你能来参加这个节目。

Scott, I'm so glad to have you on the show.

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谢谢你能邀请我。

Well, for having me.

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我准备这次访谈的时候,注意到你曾经在和尼瓦尔的对话中问他,如果让他自己做介绍,他会怎么说。

As I was prepping for this, I noticed in one of your interviews with Nival, you asked him if he was gonna give his own introduction, what would it be?

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我现在想把这个问题反过来问你。

And I'm gonna flip that around on you.

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如果你要给自己做个介绍,你会怎么说?

If you were gonna give your own introduction, what would it be?

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我会说,我是《呆伯特》漫画的创作者,也是一名作者。

I would say I'm the creator of the Dilbert comic strip, an author.

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最近我写了很多关于影响力、说服力和政治的内容。

And recently I've been writing a lot about influence and persuasion and politics.

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我特别想深入聊聊影响力和说服力。

I really want to deep dive into influence and persuasion.

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政治部分我们可以稍微避一避,但大家最熟悉的还是你的《呆伯特》漫画。

Maybe we can avoid a little bit of the politics, but you're most famously known for Dilbert obviously.

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这个漫画是怎么诞生的?

How did that come to be?

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我当时在做普通白领的工作。

Well I was working my cubicle job.

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我先在一家大银行上班,后来去了当地的电信公司。

I worked for a big bank and then later for the local phone company.

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我的职业发展一直卡住了,因为两家公司的上司都直接告诉我:现在不能提拔白人男性了,因为我们 Diversity 不够,刚惹上麻烦。

And my careers were stalling, because my bosses in both cases, they called me and said, you know, we can't really promote white males anymore, because we don't have enough diversity and we just got in trouble.

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他们跟我说这话的时候,是直截了当说的,我就干脆离开了银行。

So I left the bank when they told me that, and they told me that directly, by the way.

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我讲这个故事的时候,别人总说:你这是在揣测言外之意。

When I tell this story, people say, well, you're reading between the lines.

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不,他们是直接这么说的。

No, they said that directly.

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我们不能提拔你,因为你是个白人男性,而且我们之前管理层全是白人男性,这事被曝光了,搞得我们很被动。

We can't promote you because you're white and male, And we got caught with our pants down having basically 100% white male management.

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他们想纠正这个问题,我挺支持的,但这对我的职业发展可没好处。

So they were trying to correct it, which I applaud, but it wasn't good for my career.

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于是我离开了银行,去了电话公司,走上管理岗位,一开始干得挺顺的。

So I left the bank, went to the phone company, got on the management track, was doing great.

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结果有一天,我老板把我叫进去,说了和之前一模一样的一番话。

And one day my boss called me in and gave me the identical speech.

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我就问:那我得等多久,才能轮到像我这样背景的人被提拔呢?

And so I asked, well, how long do I have to wait before that situation changes and someone who has my DNA could be promoted at this company?

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他们答不上来,因为要花两百年才能走到今天这一步。

And they couldn't tell me because it took two hundred years to get where they were.

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要花多久才能扭转这种情况?

How long would it take to undo it?

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于是我开始寻找公司体制之外的事情来做。

So I started looking for something to do outside of the corporate world.

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我想,我一直都想当个漫画家。

I thought, you know, I always wanted to be a cartoonist.

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那是小时候的梦想,但从来没认真去追求过。

It was a early childhood ambition that I never really pursued.

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我就想,不如试试看,能不能真的当上漫画家。

And I thought, well, let's see if I can figure out how to be a cartoonist.

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于是我就这么说了。

So I said about that.

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你想听多少细节,我都可以告诉你。

I could give you as much details you're willing to listen to.

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细节越多越好。

More detail is better.

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关键的突破是我想着要当漫画家,但完全不知道该怎么做。

The breakthrough was I was thinking about becoming a cartoonist, didn't know how.

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不知道从哪儿开始,不知道该找谁聊,什么都不知道。

Didn't know where to start, didn't know who to talk to, didn't know anything.

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那时候还没互联网。

And this was pre internet.

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没互联网的时候,想查点信息特别难。

But pre internet you couldn't always find out information, it was sort of hard.

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有一天,我正琢磨怎么当漫画家,随手打开电视换台,结果正好播着一档教人怎么当漫画家的节目。

And one day when I was thinking about how do I become a cartoonist, I turned on the television and I was just flipping through the channels and there happened to be a TV show about how to become a cartoonist.

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我几乎错过了整期节目,但最后几分钟大概猜出了内容。

And I missed almost the entire show, but I could tell what it must have been about by the closing minutes.

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片尾字幕滚动的时候,我赶紧抓过纸笔,记下了主持人的名字和播出地点。

And as the credits were rolling by, the closing credits, I quickly grabbed a notepad and wrote down the name of the host and where they were broadcasting from.

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我写了封信——那时候还没电子邮件,那是很久以前的事了——给节目主持人寄了封信,说:我错过了您的节目,但我特别想当漫画家。

And I wrote a letter, and this is before email, that's how long ago it was, and wrote a letter to the host of the show and said, I missed your show, but I'd like to become a cartoonist.

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你能给我一些建议吗?

Can you give me some tips?

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几周后,我收到了那位节目主持人手写的两页信。

And a few weeks later, I get a handwritten two page letter from the host of the show.

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他叫杰克·卡西迪,现在还活着。

His name is Jack Cassidy, still alive.

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他告诉我该买哪本书、该准备哪些材料。

And he told me what book to buy, what materials to get.

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接着,他给了我一些建议。

And then he gave me this advice.

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他说,这行竞争很激烈,你会收到很多拒绝,但千万别放弃。

He said, it's a very competitive industry, you'll get a lot of rejections, but don't give up.

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我当时就想,太好了,我知道该怎么做了。

So I thought, oh, good, I know exactly what to do.

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我买了他推荐的那本书,里面讲了该把作品寄到哪里,以及该用什么材料、怎么呈现。

I bought the book he recommended, which tells you where to send your samples and what they should look like in terms of the materials.

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我买了他推荐的纸和笔,挑了自己最得意的几幅漫画,寄给了那些大杂志,比如《花花公子》《纽约客》这类买漫画的刊物。

Bought the paper and the pens he recommended, put together some of my finest comics and sent them off to the major magazines, know, Playboy, New Yorker, people who buy comics.

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结果所有的漫画都被退回来了。

And all of my comics were rejected.

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等所有退稿都收到后,我想,算了,我已经尽力了。

And once I had all the rejections in, I thought, well, you know, I did what I could.

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我拼了全力,倾注了全部心血,但还是没成功。

I tried hard, I put my full heart into it, didn't work out.

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但我并不后悔,因为我确实尽了最大的努力。

And I was okay with that because I put a full effort into it.

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于是我收拾好所有材料,塞进衣柜,就再也没碰过。

So I collected up all my materials and I put them in the closet and I just forgot about it.

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一年后,我打开信箱,发现有一封来自杰克·卡西迪的信,就是当初给我建议的那位漫画家。

A year goes by and I go into my mailbox and there's a letter there from Jack Cassidy, the cartoonist who gave me the original advice.

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我甚至都没来得及谢他,而那封信已经过去整整一年了。

And I hadn't even thanked him for his advice, So it had been a year that had gone by since his first letter.

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所以一年后又收到一封信,这事儿挺奇怪的。

So it was kind of weird that there would be a second letter a year later.

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我打开一看,他说他在整理办公室,翻出了我一年前寄给他的那些作品,堆在一堆里,他写信只是想确认我有没有放弃。

I opened it up and it said he was cleaning his office, and he came upon my samples I'd sent him a year earlier, in a big pile, and he said he was just writing to make sure that I hadn't given up.

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他写信就为了这一个原因。

And that was the only reason he wrote.

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他写信就为了这一个原因,可我已经放弃了。

It was the only reason he wrote, and I had given up.

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我当时想,也许他看出了那些拒绝我的编辑们没看出来的东西。

And I thought, well, maybe he sees something that these other editors of these magazines that rejected me, maybe they didn't see it.

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他是个专业的漫画家,我想,也许我自己也没看出来。

He's a professional cartoonist, and I thought maybe I don't see it either.

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也许他发现了某种说不清的特别之处。

Maybe he sees something there, some X factor that's a bit invisible.

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于是我重新翻出那些作品,心想,与其被普通杂志拒之门外,不如干脆瞄准报业 syndicate,争取当个连环漫画家。

So I got my materials out and I thought, well, I'll raise my sights rather than being rejected by mere magazines, I'll try to become a syndicated cartoonist, meaning that you make a deal with a cartoon syndicate.

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于是我整理了一些漫画草稿,那是《呆伯特》的雏形,画的都是我同事的日常,寄给了几家主要的漫画 syndicate,结果都被退回来了。

So, put together some comics that were the prototype for Dilbert, they were based on people I worked with, and sent them off to the major cartoon syndication companies, rejections.

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我以为自己已经试遍了所有可能,就对自己说:好吧,这已经是第二次了。

And when I thought I had them all, I said, well, now I've tried twice.

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但我心里还是挺踏实的,因为这两次我都尽了全力。

And I still felt good about it because I put good effort into it both times.

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于是我又把所有绘画工具收起来,塞进壁橱,彻底扔到脑后了。

So I collected up all my art supplies once again, and put them in my closet, and forgot about it.

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几个月后,我接到一个电话,是个女人打来的,说她在一家我从没听说过的公司工作,叫联合媒体。

A few months go by and I get a call from a woman who said she worked for some company I'd never heard of, some company called United Media.

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她说自己看过我的作品,可我根本想不起来什么时候寄过给这家公司。

And she said she'd seen my samples and I didn't really know how cause I hadn't sent my samples to anybody with that name.

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她告诉我,想跟我签合同,让我成为签约漫画家。

And she said she wanted to offer me a contract to be a syndicated cartoonist.

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我当时有点警惕,毕竟是个陌生人突然打到我家电话,开口就要给我世界上每个人最想要的东西。

Now, I'm a little wary when I get this offer, because it's just a stranger cold calling me, it seemed like on my home phone, and she's going to offer me the most valuable thing anybody would ever want in the world.

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这感觉就像中了彩票,尤其是当你真的拿到一份正式的连载合同的时候。

It's like winning the lottery if you could actually get a real syndication contract.

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但我从来没听说过她,也没听说过这家公司,所以我有点谨慎。

But I'd never heard of her, this company, so I was a little cautious.

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我跟她说,谢谢你的邀请,但我确实需要看看一些参考资料。

And I said, You know, I'm flattered by your offer, but I'd really need to see some kind of references.

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你有没有合作过的漫画家或者漫画作品可以推荐?

Is there any cartoonist or cartoon you've worked with before?

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你们公司有没有刊登过任何作品,哪怕是宣传册、广告,什么都行?

Anything that got published through you at all, a pamphlet, an ad, anything?

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电话那头沉默了好一会儿,然后她说:对,我们代理《花生》《加菲猫》和《马马杜克》。

And there's this long pause and then she says, Yeah, we handle Peanuts and Garfield Marmaduke.

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她手里还有大概十二个其他作品。

She had about 12 more on the list.

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那一刻我才意识到,自己正面临一个巨大的机会,同时也意识到自己的谈判地位其实有点被动,因为我根本不懂行。

And that was when I realized that something big was happening, and also that my negotiating position had been somewhat compromised at that point, because I didn't know what I was talking about.

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后来我才明白,他们其实是当初我寄作品样本的那家公司的母公司,我只是没认出他们的公司名字而已。

It turns out that they were the parent company, the corporate parent of the entity that I had sent my samples to, So I just didn't recognize the corporate name.

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而且他们是全球最大的一家。

And they were the biggest in the world.

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于是他们给了我一份合同,我的事业就是从那儿开始的。

And so they offered me a contract and that's where it all started.

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这真是个了不起的故事。

That's an incredible story.

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你觉得是什么

What do

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让《呆伯特》这么成功?

you think made Dilbert so successful?

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嗯,是多种因素共同作用的结果。

Well, was a combination of things.

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最大的转折点可能是,头几年它根本没什么起色。

Probably the biggest change, the thing that made it take off, is that after the first few years, it really wasn't getting any traction at all.

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它就躺在几家报纸上,没几家刊登,一点起色都没有。

It just laid there in a few newspapers, not many, it wasn't growing.

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你的发行公司,他们的商业模式要求他们对新推出的漫画投入大量精力。

And your syndication company, their business model requires them to spend a lot of attention on whatever the new comic is that they're launching.

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但等他们花了一两年时间后,如果上一个漫画还没自己火起来,就得转去推下一个了。

But then after they've spent, you know, a year or two of that, they need to move to the next one, if the last one's not taking off on its own.

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所以情况就是这样。

So that's what happened.

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我就这么被撂在一边了,另一个眼看要黄的漫画。

And I was just sort of stranded, you know, another comic that wasn't going to make it.

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于是我只能靠自己了。

So I was on my own.

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但就在这时,运气来了。

But that's when luck intervened.

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我那时候还在上班。

I still had my day job.

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我当时在电话公司上班。

I was working at the phone company.

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我在技术实验室工作,其中一个实验室,那时候我们已经有电子邮件了,别人还没有。

I was working in the technology lab or one of them, and we had email before other people had email.

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所以,在普通人还不知道电子邮件是什么的时候,我们就已经用上了。

So before the average person even knew what email was, we had it.

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我就想,要是我在漫画里印上我的邮箱地址,那岂不是能直接联系到我的读者?

And I thought, well, what happens if I started running my email address in the strip, and then I directly connect to my customers?

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因为我拿了MBA学位,商学院的第一条规矩就是得听客户的,给客户他们想要的。

Because I had an MBA, and if you go to business school, rule number one is that you have to listen to the customer and you have to give them what they want.

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这是商人会做的最基本的事,但这跟艺术家通常的做法正好相反。

But that's the basic thing that a business person will do, that's kind of the opposite of what an artist normally does.

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典型的艺术家会说,我做出了这么棒的作品,你要是不喜欢,那说明你有问题。

A typical artist says, I've made this great art, if you don't like it, well, there's something wrong with you.

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搞艺术往往带着点自我,但我没有那种艺术家的自负,因为我的路子不一样,我是个商人,艺术只是我想尝试的事。所以我在剧本里留了邮箱,结果每天收到几千封邮件,大家说的都是同一件事。

There's sort of an ego that comes with art, but I lacked that type of artistic ego because I came from a different path, I was a business person, art was a thing I was trying to do, and so I put my email address in the script and I got thousands of emails a day, and people consistently said the same thing.

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他们说,挺喜欢你的漫画,不过当迪尔伯特在办公室出现的时候——其实早期这种情况很少见,他虽然有工作,但也没太专心——他们就说,当他跟老板和同事在一起的时候,我们特别喜欢。

They said, we like your cartoon a little bit, but when Dilbert is in the office, which was actually rare in the early days, he had a job but wasn't really focused on that, They would say, when he's in the office, and he's with his boss and his coworkers, we love that.

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很多人说了几乎一模一样的话,所以我干脆把整部漫画的风格都改了,从原来那种讲一个养着会说话的狗的普通人的漫画,变成了职场漫画。做出这个改变之后,一切就都顺了。

And so many people said exactly the same thing, that I actually changed the entire nature of the strip from a generic strip about a guy with a talking dog to a workplace strip, and when I made that change, just everything happened after that.

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这样大家很容易就能认出它,这就是那部职场漫画,主角是个格子间里的技术宅。后来正好赶上九十年代末的互联网热潮和裁员潮,我算是用了一种艺术家很少用的方式,去采纳读者的建议。

It became easy to identify, it's that workplace strip, he's a cubicle, he's a technology guy, and then of course the .com era came in the downsizing era of the 90s, I was taking the advice of the readers in a way that artists typically don't.

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所以,我就像在说服学里说的那样,在努力跟上观众的节奏,基本上就是把他们给我的反馈,或者他们告诉我的需求,再回馈给他们。

So, I was trying to, as we say in Persuasion, pace the audience, basically give them back what they were giving me or telling me they want.

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效果出奇地好,因为90年代那波大规模裁员潮来袭时,市面上其实并没有真正反映职场生活的漫画。

And that worked sensationally well, because there wasn't really a workplace comic strip when the big downsizing wave of the 90s came and all the big companies were doing massive layoffs.

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各大新闻媒体都想报道这件事,但如果没有具体的人物,很难把故事讲得生动。

All the news business wanted to do stories about it, but you can't really do a proper story about something unless you have a face.

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你得有个具体的人,有个鲜明的个性,才能让故事有血有肉。

You need a person, you need a personality to give a story a face.

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但裁员这件事本身比较抽象,而迪尔伯特通过我的创作,成了那些即将被裁员的底层员工们的代言人。

But this downsizing thing was sort of a concept, And here was Dilbert, who became, through my work, sort of the face of the downtrodden, about to be downsized employee.

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转眼间,它就登上了各大杂志的封面,到处被转发、剪下来、复印、传播。

And so the next thing you know, it's on the cover of major magazines, and it's just being forwarded and clipped and cut out and copied everywhere.

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这才是真正的转折点:我把商业技能、MBA和经济学学位跟绘画结合起来,这种组合我称之为技能叠加——把互补的技能拼在一起,这才是关键所在。

That was the big change, is that I combined my business skills, my MBA, my degree in economics, with the art, and it was that combination, I call it a skill stack, when you put together skills that are complementary, And that's really what made the difference.

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据我了解,最初的灵感其实来自你在办公室的经历。

I mean, originally the inspiration as I understand it was sort of like your experience in the office.

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但随着时间推移,现在还是这样吗?

But as time went on, is that still the case?

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那现在的灵感又来自哪里呢?

Or where does the inspiration come from now?

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要画漫画或者写幽默内容,如果没有亲身经历,真的很难做到。

Well, it's very hard to make a comic or write humor about something you don't have some personal experience with.

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正是这些亲身经历,才让你能表达得让人感同身受,别人一看就会说:对,我也经历过。

So it's that personal experience that allows you to express it in a way that other people who have had the same experience can say, yeah, I've been there.

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虽然现在很多点子都来自还在办公室的人,但我一般不会用,除非我能从中认出自己的影子。

Even though at this point, a lot of the suggestions come from people who are still in the office, I tend not to use them unless I can recognize them.

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所以如果我自己都提不起共鸣,我就没法相信别人会有反应。

So if I can't relate to it myself, I don't trust that other people will.

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而且再说,我的生活本身就挺复杂的,主要是搞业务的。

But on top of that, my life is pretty complicated, and it's a business life.

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《呆伯特》是个大工程,得开无数会、签合同,还得跟各种不同背景的人打交道。

Dilbert is a major enterprise, it requires meetings and contracts and lots of interaction with people of different skill sets and stuff.

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我还参与了一个叫Wenhub的初创公司。

I'm also involved with a startup called Wenhub.

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我们跟其他公司一样,也要开各种会。

We have meetings just like any company.

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战略、预算,该有的全都有。

We have strategies and budgets and all that stuff.

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所以我天天都泡在这种环境里。

So I'm always surrounded by it.

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你在商学院还学过哪些东西,后来跟其他技能组合起来,当时没意识到,现在却觉得特别有用?

What else did you learn in business school that combined maybe into a skill stack that you didn't recognize at the time or you find incredibly valuable now?

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作为像我这样有点名气和规模的漫画家,有一件挺奇怪的事——我所谓的‘有点名气’,其实就是说有一定影响力和规模了——我花大量时间跟律师、合同、保险这些商业事务打交道。我以前在电话公司上班时就是专业合同谈判员,后来在银行也干过一点类似的活。

Well, one of the weird things about being a cartoonist at my level, and when I say my level, just mean some amount of notoriety and scale, it's just a big enterprise, is I spent a ton of time with lawyers and contracts and insurance and just business y stuff, and I was a professional contract negotiator when I worked at the phone company, and also a little bit at the bank.

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所以,如果你只是学过画画,没接触过商业,那当漫画家这一摊子事,你不是得外包出去,就是干脆不管了。

So just the business of being a cartoonist, if you only had art as training, you would have to hand off that stuff or you'd skip it.

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有些人可能根本不知道该怎么进入这些领域。

Maybe in some cases you'd say, I don't know how to get into that.

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而我呢,因为有丰富的商业经验,从预测未来的现金流优势,到保险、合同、租赁还是购买这些事,全都有涉猎。说起来挺巧的,我恰好对所有这些关键事务都特别熟悉。

So the fact that I have broad business experience that goes everything from figuring out the cash flow advantage in the future to insurance to contracts, leasing versus buying, mean, it's just coincidentally, I had a very deep experience in all the stuff that matters.

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除此之外,我还接受过大量公开演讲、采访和媒体应对方面的训练。

Now on top of that, I also did a lot of training in public speaking and interviews and media training.

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有一种叫‘媒体训练’的东西,专门教你像我现在这样说话:怎么在公众场合表达,才不会惹上官司、丢脸,或者被公司开除。

There's something called media training, where it trains you to do basically what I'm doing right now, which is how to speak in public in a way that you don't get sued or embarrassed or fired from your job.

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这些全都是实实在在的技能。

Those are all skills.

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表面上看,就是一个人在台上讲话,能有多难?但其实要把话说得好,背后有非常多讲究。

It looks like it's just somebody talking in public and how hard you're going to be, but there's a lot of skill that goes into doing it well.

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这些技能对漫画家来说特别有用,因为人们本来就喜欢找漫画家聊天。

Those skills are really complimentary to cartoonists because as this is an example, people like to talk to cartoonists.

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一旦漫画家有了点名气,媒体就总会想采访他们。

So the media is always interested in cartoonists once they reach a certain level of notoriety.

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我很喜欢跟有趣的人聊天,你刚才提到的媒体培训,我特别好奇。

I love talking to interesting people and I'm curious about something you said there about the media training.

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如果你能用两分钟给我们上一节媒体培训课,你会建议我们怎么做?

If you were to give a quick two minute class on media training, what would you advise us?

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媒体培训里最重要的一课,说出来你可能不信——你根本不用回答所有问题。

The main thing that you learn in media training is almost laughable, which is you don't have to answer the questions.

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你一听这话,可能想:那我直接说‘我不回答这个问题’?但这么干就错了。

Now, I say that, you're thinking, oh, I'll say I refuse to answer that question, but that's the wrong way to play it.

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正确的做法是,你心里得有想说的内容,那就直接说你想说的,只要说得有趣,基本就没事。

The right way to play it is you probably have something you want to say, so say what you want to say, and as long as it's interesting, you're probably okay.

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比如说,你上个全国电视节目,时长就四分钟,这种事我干过成百上千回了。记者问的问题,可能根本没看过你的书,也不了解你。以前我会说:‘我不太明白你的问题’,或者‘你能再说一遍吗?’——但这样太无趣了。现在我更聪明的做法是:既然他们想听点有意思的,我也想宣传书,那我就挑个观众爱听的点,顺带把书带出来,提问的人也不会介意,反正大家听得开心就行。

Because let's say you're on some four minute hit on a national TV show, which was sort of typical, I've done hundreds or thousands of them at this point, and they'll ask some questions that maybe shows they didn't read your book or they don't know who you are, and in the old days I would say, I don't understand the question, or could you restate that, and that is boring television, but the smarter technique is that you just say, okay, they want me to say something interesting, I want to talk about the book, so I'll say something the audience likes, the person who asks the question will be fine with it, it'll also mention the book.

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现场应对时要考虑很多变量,得随机应变,但只要记住一条黄金法则——你不必直接回答那个问题,但你必须说得有趣,不然人家不会再请你来了。

There's a lot of variables you've got to put together on the fly and think on your feet, but as long as you remember the golden rule, you don't have to answer the exact question, you do have to be interesting, or you won't be invited back.

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我说的不是那种政治立场上的回避,而是要真正吸引人、逗乐观众,同时又让采访者和你自己都舒服。

I'm not talking about a political answer where you're just saying some partisan thing, I'm saying just being interesting, entertaining the audience, and doing it in a way that's functional for both the interviewer and for whatever your interests are.

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这就是最重要的原则。

That's the main rule.

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还有一条规矩。

There's one other rule.

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我不记得是别人告诉我的,还是我自己慢慢悟出来的。

I can't remember if they told me this, or it's just something I learned on my own.

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采访中千万别讲容易被误解的话,因为几乎任何话都可能被曲解。

You never want to say something in an interview that could be easily misinterpreted, and almost anything can be misinterpreted.

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我给你举个例子。

So I'll give you an example.

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以前总有人问我小时候的事,那时候我爸妈都还在,后来他们都走了。我以前总老老实实回答,可你要知道,最尴尬的场面就是——某个记者听了你讲父母的事,然后用他的方式去描写你爸妈。

People would ask me about my early childhood when both my parents were alive, they both passed, and I would make the mistake of answering the questions, And man, if you want to find an awkward situation, wait until you see how some writer who heard your answer about your parents characterizes your parents.

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你可不想看到这些被写出来,因为他们会按自己的想法来解读,而不是你本来的意思。

You don't want to see that in writing, because they're going to characterize it the way they want to, not the way you said it.

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所以唯一能避免这种情况的方法,就是说得平淡无奇。

So the only way you can avoid that is by being bored.

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所以我后来明白了,如果有人问我‘讲讲你的童年吧,斯科特’,我就说:‘挺普通的。’

So I learned eventually if somebody say, tell us about your childhood, Scott, I would say, you know, pretty normal.

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有两个父母,再普通不过了。

Two parents, totally ordinary.

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只要确保这些话别被写进文章里就行。

And you just make sure that doesn't make it in the story.

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因为别人对你父母的任何描述,都不会有什么好结果。

Because anything that someone else says about what you said about your parents, nothing good is going to come from that.

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他们只是想迎合自己想表达的那个故事罢了。

It'll just be to fit their narrative of what they sort of want to say.

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你觉得别人对你最大的误解是什么?

What would you say are other people's biggest misconceptions of you?

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目前来说,大家对我最大的误解就是以为有人听过或看过我说的话,并且准确理解了其中的意思。

Well, at the moment, biggest misconception of me is that somebody has seen or heard something I said and understood it correctly.

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我平时的生活状态就是每天都被很多人批评。

My normal texture of my life is just lots of people criticizing me every day.

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以前主要是关于漫画的讨论,后来我开始写博客,批评就集中在博客文章上,现在大部分都发生在推特上。

Before it was mostly about comics, then I started blogging, and it was about blog posts, now most of it's on Twitter.

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多年来,我每天都在各种各样的事情上受到大量批评,涉及的方面可能有几百种。

And I'm just massively criticized every day about probably hundreds of different things over the years.

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而且他们几乎都有一个共同点,就是都基于对我观点的歪曲或误解。

And one thing that they almost all have in common is that they're based on a misrepresentation or a misunderstanding of my opinion.

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其实,很少有人能准确理解我的观点后再来批评我,大多数人之所以反应那么大,是因为他们误解了我说的话。

It's actually very rare for somebody to criticize my opinion as accurately understood, but mostly people get wound up and bent out of shape because they misinterpreted something I've said.

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很多时候那只是个玩笑。

Often it's just a joke.

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有时候我讲了个笑话,别人却断章取义,让它看起来完全不像玩笑,结果我莫名其妙就成了坏人,因为我说了些我根本没说过的事。

Sometimes I'll tell the joke and somebody will take that out of context, it doesn't look like a joke anymore, and then suddenly I'm Satan because I said something that I didn't actually say.

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网上到现在还在传一些关于我的谣言,就在这一周我还能看到有人说我是否认大屠杀的人,根本不是。

The things that I've seen online about me that people still repeat, and I'm talking about up to this week, I've seen people say that I'm a holocaust denier, no.

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说我是个白人至上主义者,也不是。

That I'm a white nationalist, no.

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他们说的那些都不是我,那才是真正的我。

Whatever's not that is what I am.

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说我歧视女性,也不是。

That I've got some problem with women, no.

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人们批评我的那些事,绝大多数根本没有任何事实依据。

So most of the things that people criticize me for are literally things that aren't actually in evidence.

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你一直都是这么抗压的吗?

Did you always have a thick skin?

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你是怎么应对这些的?

Like how do you deal with this?

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现在你处理批评的方式,跟当初刚开始收到这些反馈时相比,有哪些不一样的认识吗?

What do you know about sort of like handling criticism now that you didn't know when you first started getting this feedback or criticism, guess, if you will?

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首先,进入公众视野的人,早就该明白这是工作的一部分。

Well, first of all, one does not go into this public life without knowing that's part of the job.

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当《呆伯特》刚开始成功的时候,我就对自己立下了一个承诺。

I made a promise to myself early on when Dilbert started to be successful.

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我告诉自己,我绝不会做个整天抱怨的人,因为这份工作本来就是全套的。

I said to myself, I'm not going be the guy who complains, because the package has all the parts.

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全套包括我能赚大钱、出大名,拥有世上最好的工作。

So part of the package is I get to be rich and famous, and I have like greatest job ever.

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但你要享受这些,就得接受另一面。

But I don't get that part without the other part.

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没人能只挑好的要。

Nobody gets that.

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这就像我想买一辆豪车,却又不想花一分钱。

It's like, I'd like an expensive car, but I don't want to pay any money for it.

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在现实里,观众的批评就是这份工作的一部分。

In the real world, criticism from the audience is just part of the job.

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所以一部分是明白这迟早会发生,另一部分是主动选择接受它——作为好与坏整体的一部分,因此发生任何事,我都能怪自己,因为这本来就是我选的。

So part of it is knowing it's coming, part of it is choosing it, as part of the package of goodness and badness, and so I can blame myself for what happens because it's part of a choice.

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还有一部分是靠练习。

Some of it is practice.

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被批评得越多,你就越习惯。

The more you get criticized, the more used to it you get.

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就跟其他技能一样,练得多了自然就能进步。

It's like every other skill, you can get better at it.

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还有一点是心态,就像我说的,听别人抱怨他们自己的误解,和因为自己说过的话被批评,感觉是完全不一样的。

Some of it is perspective, because as I said, listening to somebody criticize their own misunderstanding feels different than being criticized for something you did say.

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这两种感受根本不一样。

They don't register the same.

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所以我尽量把它们分开:如果是他们误解了,以为我在针对他们,其实他们生的只是自己误解的气。

And so I try to keep those separate, like, misunderstood something, they think they're mad at me, they're only mad at their own misunderstanding.

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所以有时候我得应对这种情况,在社交媒体上回应一下什么的。

So sometimes I have to deal with that, respond to it on social media or whatever.

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我会激烈回应,但主要是为了给看的人找点乐子,比如在推特上,我会尽量回得幽默点,当成内容的一部分来娱乐大家。

I fight back vigorously, but primarily for either entertainment of the people who are watching, if I do it on Twitter, for example, I try to do it in a witty way, part of the content that entertains.

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另一部分是为了澄清事实。

Part of it is just to correct the record.

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这样别人看到评论时,可能会看到我的回复,然后意识到:哦,原来这是一场误会。

So if anybody sees the comment, they might see my comment to the comment and say, Oh, okay, looks like a misunderstanding here.

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是啊,我给你做调研的时候就很好奇,网上关于你的信息真的特别多。

Yeah, was curious about that when I was doing research for you, there's definitely a lot of information out there on you.

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而且很多人对你的某些言论反应特别两极,有时候我真替你感到累。

And some of it is very polarizing with the way that people respond to some of your comments, which at times I felt for you.

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我当时就想,你干嘛非得回这些?

And I was like, why are you replying to this?

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你干嘛还要理会这些内容?

Why are you even sort of acknowledging some of this?

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那就当乐子吧。

Well, enjoy it.

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这也是其中一部分。

That's also part of it.

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我在线上跟人互动,哪怕对方很讨厌,哪怕他们说过很多难听的话,我反而觉得挺有意思——像在玩游戏,比谁更厉害,也是一种练习。我真拿他们当练手的对象,因为如果有人提出某种批评,我基本能预料到将来会有人重复同样的说法。

I'm engaging with people online, even when they're unpleasant people, and even when they've said horrible things about me, I kind of like, I don't know, the game of it, the competition of it, the one upsmanship, some of it is practice, I literally use them for practice, because if somebody makes a certain kind of criticism, I can often count on other people in the future making a similar one.

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所以我会试试看,能不能用一条回复直接堵住他们的嘴,或者有没有什么事实能让他们改变想法。

So I see if I can shut it down with a comment, I see if there's some fact that would change their mind.

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这中间总带着点实验的性质。

So there's always an element of experimenting.

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我之所以公开做这些实验,是因为我的推特粉丝,尤其是他们,特别喜欢看这场戏。

And I experiment in public because my followers on Twitter, especially, they like the show.

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你有没有注意到这一点?

So I don't know if you've noticed this.

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但每当我回应批评者时,总有很多只是旁观的粉丝鼓掌,他们纯粹是在看热闹。

But when I respond to critics, I'll often get a lot of applause from the people who are just following along, the people who are just watching the show.

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你对说服力做过不少研究。

You've done a lot of work on persuasion.

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接下来我们会聊到《输家思维》。

And we're going to get to loserthink in a second here.

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不过说到说服,你是什么时候开始研究这个的?

But when it comes to persuasion, when did you start studying it?

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是什么让你对这个感兴趣?你最初学的是什么?

What got you into it and like what did you study first?

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你是怎么开始了解说服技巧的?就是那种主动去影响别人的艺术。

Like how did you go about learning about persuasion, like the active art of persuasion?

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小时候,我妈常给我们讲她生我妹妹的故事。她说当时没打麻药,全靠家庭医生催眠,而她家那位医生正好也会催眠术。

When I was a kid, my mother used to tell us the story about how she delivered my younger sister, so she gave birth to my sister without any anesthesia, but she was hypnotized by her family doctor who was also a hypnotist.

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她说自己当时是清醒的,而且一点疼都没感觉到。

She reports being awake and feeling no pain during childbirth.

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不过后来年纪大了,我有点怀疑这故事是不是真的。你知道的,小时候妈妈说的话我们都信,但长大后再回想,就会想:她会不会记错了,其实当时打了针?

Now, as time went by, I'm not entirely sure that that story was true, you know, there are things your mother tells you that you believe when you're young, but when you get older, you say, you know, could she have forgotten that they gave her a shot?

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所以我也说不清到底有多少是真的。

So I don't know how much was true.

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但我知道,我的兴趣就是从这儿开始的。

But I can tell you that's where my interest started.

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我可以告诉你,有足够的科学证据表明,确实有一部分人——虽然不是大多数——在催眠状态下真的感觉不到疼痛。

I can tell you that there's enough science to show that some people, and it wouldn't be most, but some people actually can not feel pain under hypnosis.

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大约有百分之二十的人能出现我们所说的‘特殊现象’,催眠师用这个词指的是你能看到或感受到实际并不存在的东西。

Something like twenty percent of the public can have extraordinary phenomena, as we call it, hypnotists use that word phenomena, and it means that you can see or feel things that aren't actually there.

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剩下那百分之八十的人虽然也能被催眠或影响,但通常是更缓慢、更微妙的改变,而不是真的看到不存在的事物。

The rest of the people, the eighty percent can also be influenced or hypnotized, but it's generally a longer term, more subtle kind of a shift, not actually seeing something that's not there.

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这让我产生了兴趣,二十多岁的时候,有人跟我提了句催眠课,我也不记得当时怎么想的,就觉得,算了,把这个加进我的技能库里吧。

So that got me interested, and when I was in my 20s, somebody just said, Hey, about this hypnosis class, I don't remember what I was thinking, but I thought, well, I'll add that to my talent stack.

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那时候我还没用过‘技能库’这种说法,但意思就是,不管将来做什么,我都想多学点互补的本事。

I didn't use those words back then, but it was essentially I was just adding talents that seemed complementary no matter what I was going to do.

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我心里想,如果催眠真有点用处,哪怕只有一点点功能,那为什么不把它加进我所有的技能里呢?

And I thought to myself, well, if there's anything to this, if hypnosis is real, meaning it has any function whatsoever, how would you not want to add that to all of your other talents?

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它可能是所有技能里最厉害的,有了它,其他技能都没那么重要了。

It could be like the king of all talents, the one that makes all the other ones a lot less even necessary.

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至少会放大效果,是的。

It amplifies at least, yeah.

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对,我早些时候听过一个说法,不确定是不是真的,但听起来挺有道理的——最成功的保险推销员其实是个专业催眠师。

Yeah, and I remember hearing early on in the process at the time, who knows if this is true, but it sounds like it's true, that the most successful insurance salesperson was also a professional hypnotist.

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我当时就想,这可能是巧合,但也可能不是。

And I thought to myself, well, that could be a coincidence, but it could also not be a coincidence.

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于是我报了名,参加了一个正规课程,每周晚上上几次课,最后拿到了催眠师认证。

So I signed up for a class, took a proper class with an instructor, we'd meet a few times a week at night, and got certified as a hypnotist.

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当催眠师学到的一个关键点——可能是我一生中最重要的领悟,如果你只能选一样,那就是:催眠师看世界的方式是反着来的,但恰恰是反着来才更有效。

And one of the things you learn as a hypnotist, probably the most important thing I've learned maybe in life, you know, if you could pick one thing, that's like the most important thing you know, I learned that hypnotists see the world, I would say backwards, but that it works better backwards.

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具体来说,如果你问普通人:你觉得人类怎么样?

Specifically, if you ask the average person, Hey, what do you think of human beings?

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他们是理性的,还是非理性的?

Are they rational or irrational?

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大多数人会说:我觉得人大多数时候都是理性的。

The average person would say, Well, I think people are rational most of the time.

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不过确实,有10%的时候我们会变得有点疯狂或者情绪化,你知道的,有些话题大家都会稍微有点激动,但90%的时候我们还是理性的生物。

But sure, 10% of the time, we get a little crazy or emotional, you know, there's some topics that we're all a little crazy about, but 90% of the time we're these rational creatures.

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催眠师会把观点反过来,他们会说,不,我们是自我合理化的人。

Hypnotists turn it around, and they say, No, we are rationalizers.

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我们是那种因为自己都不理解的原因做决定,然后事后给自己找理由的人,所以我们是能理性10%时间的非理性物种,一直在进行自我合理化。

We are people who make decisions for reasons we don't understand, and then we explain them to ourselves after the fact, so that we are rationalizing irrational species who can be rational 10% of the time.

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这就是所谓的逆向思维。

So that's the backwards part.

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那剩下的10%是没有任何情绪色彩的内容。

The 10% being something that has no emotional content.

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比如你核对账本,或者做点数学题之类的,对,那算是理性的。

You know, if you're balancing your checkbook or you're just doing some math or something, yeah, that's rational.

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但在我们很多重大决定上,比如在哪里工作、怎么跟人相处、感情关系、政治立场等等,这些基本上全是不理性的。

But for a lot of our big decisions about where do you work, how do you relate to people, your relationships, politics, all that stuff, that's pretty much all irrational.

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然后我们事后再去给它找个理由解释。

And then we explain it after the fact.

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就拿政党来说吧,这就是个很好的例子。

As evidence of that, just look at the political parties.

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这几年大家都有目共睹,我就不扯政治立场了,只想说明一个道理:只要你关注政治就会发现,不管发生什么事,人们就是会先站队。

If anybody's paying attention for the last several years, I won't get political, I'll just make this persuasion point, which is, it's pretty clear if you're watching politics, that it doesn't matter what happens, people just take sides.

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这种局面已经明显到让人觉得有点可笑了。

You see it so clearly that it's laughable at this point.

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这就是我生活的世界,人们并不理性,但我接受这个现实,把它当作我创作的基础画布。

That's the world that I live in, where people are not rational, but I accept that as the proper canvas which I'm working with to paint something.

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如果你试图基于人们是理性的这一假设来构建有用的体系,你就会去设计系统、试图进行管理,但这根本行不通,因为人们其实并不理性。

If you try to paint anything useful, assuming that people are rational, you're going to build a system, you're going to try to manage to that, it just doesn't work, because people aren't.

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但如果你换个思路,假设所有人都是非理性的,那会怎样呢?

But if you go the other way and say, what if I assume that everybody's just irrational?

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你会做出哪些不同的改变?

What would you do differently?

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而往往,这些不同的做法反而会更有效。

And often what you would do differently is far more effective.

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假设大多数人很多时候都是非理性的,这是一种看世界很清晰的方式。

Assuming people are irrational most of the time is a very clear way to see the world.

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你能举些例子吗?比如你是怎么因此采取不同做法的?

Can you give me some examples of how that plays out, like what you do differently?

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我给你举个吸烟者的例子。

Let me give you an example of a cigarette smoker.

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你肯定遇到过这种情况:一个人抽了三十年烟,当然知道科学说这有害健康,可就是戒不掉。

So you've probably had this experience, you talk to somebody who's been a smoker for thirty years, they of course know that all the science says that it's bad for them, but they can't quit.

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有些吸烟者会说,我知道该戒,但我自制力差,就这么回事。

Some smokers will say, Yeah, I want to quit, but I'm weak, you know, I just don't have the willpower or something like that.

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他们其实更接近真相。

And they're probably closer to some kind of truth.

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但你也会碰到那种人,说他们奶奶活到九十五,天天吃牛排、喝威士忌,还一天一包万宝路。

But then you run into the people who say, my grandmother lived at 95, and she ate steak and drank whiskey and smoked a pack of Marlboro's every day.

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这根本算不上思考。

Now, that's not really thinking.

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这根本不讲道理。

That's not rational.

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你经常会看到这种错误的思维方式,通常都是为了给别人的非理性行为找借口。

Now you see that kind of thinking, that faulty thinking all the time, and it's usually in the service of explaining why somebody is doing something irrational.

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尤其是在政治领域,我不展开细说,但一再出现的情况是,不管自己阵营做了什么,哪怕再糟糕,你还是能接受,因为那是自己人。

And certainly in the realm of politics, again, without getting into any details, we see time and time again, that it doesn't matter what your team does, no matter how bad it is, you're still going to be okay with it, because it's your team.

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而这一点,人们往往不愿意正视。

And that's the part that people don't admit to themselves.

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他们会像被激怒的黄鼠狼一样拼命为己方的行为辩护,心里可能还觉得自己在讲道理,但实际上根本不是。

You know, they'll fight like wounded weasels to defend whatever their side did, and probably they're thinking internally that they're actually making some kind of a coherent argument, but they're typically not.

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我的书《输家思维》主要讲的就是这些。

That's what my book Losersthink is mostly about.

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那些自我安慰的借口和错误的思考方式,其实是可以学会避免的。

It's those rationalizations and bad thinking that you can learn to avoid.

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书里有一处我觉得特别深刻,你说过——虽然我记不太准原话,大概是说,一个长期畅销的非虚构类作家,本质上其实是个小说家。

One of the things in that book that I thought was quite profound was that you said, I'm going get the quote wrong here because I'm paraphrasing, but a consistently best selling nonfiction author is really a fiction author.

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你能详细说说吗?

Can you elaborate on that?

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当时的背景是,我记得人们写非虚构作品时,以为自己在传达世界客观真实的面貌,但我们其实不具备这种能力。

Well, think the context was, if I recall, that people who are writing non fiction believe they're telling you what is objectively true in the world, but we don't have that capability.

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我们都有一种错觉,觉得我们看到的世界就是唯一正确的版本,别人要是看法不同,那肯定是他们错了。

We all have this illusion that the version of the world we're seeing is the one, and that if anybody's got a different version, they must be wrong.

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这大概是所有人最普遍的一种错觉。

It's sort of the most common illusion that we all have.

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所以,如果你坐下来想写关于现实的东西,你根本做不到。

So, if you sit down and say, I'm going to write about reality, you don't have that capability.

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不管你多努力,都不行,因为你拥有的只是对现实的过滤器。

It's not something you could do, no matter how hard you try, because all you have is a filter on reality.

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我们还是把它叫做非虚构,因为作者并没有打算编故事,但大多数我们当成事实的东西,其实都是经过过滤的真相。

Now, we still label that as non fiction, because somebody is not trying to write fiction, But most of what we regard as fact is some kind of filtered truth.

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我甚至敢说,就连我们对历史的理解——众所周知,胜利者才有资格书写历史。

I would go so far as to say that even our views of history, as is widely known, the winners get to write history.

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但不仅如此,历史的书写还带着战略性和功能性目的。

But beyond that, it's not just that the winners write it, but that history is written for a strategic, functional purpose.

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以美国为例,我们希望从小塑造年轻人的思想——这里说的‘塑造’是正面的意思,因为我想讲的是好事:让孩子们从小认同自己的国家,愿意为它付出,产生归属感,这都没错。

In the case of The United States, we would like to brainwash our youth, and I'm using brainwash in a positive sense here, because what I'm going to talk about is good, which is you socialize the children to support their country and fight for it and feel some sense of belonging to the country, that's all good.

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但为了实现这个目标,我们难免对真相做了一些删减。

But probably in service of that, we depart from the truth a little bit.

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我小时候学过的那些历史版本,现在回头一看,觉得也许我们没那么了不起,也许我们对待原住民的方式并不光彩,也许那些殖民者也没那么高尚。

So our versions of history that I learned when I was a kid, as an adult, I look back at them and I think, well, maybe we weren't so terrific, maybe we weren't so awesome in how we handled Native Americans, and maybe the colonists were not such nice people.

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也许那些开国元勋们根本不该被歌颂,毕竟他们大多数都是奴隶主。

Maybe the founders of this country should not be celebrated, given that most of them were slave owners.

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我们给孩子灌输的是经过净化的历史,目的是把他们培养成合格的公民,我觉得这种做法其实可以继续下去。

There's a sanitized version that we feed to children in the service of brainwashing them into good citizens, which I think we should probably continue doing.

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我对这个没什么意见。

I don't have a problem with that.

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我觉得每个国家都会这么做,而我们在这方面做得还算不错。

I think every country gets to brainwash their children, and we probably do a pretty good job of it.

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那么,从避免你所说的‘输家思维’的角度来看,我们可以从中汲取哪些技能呢?

And then so what are the skills that we can take away from that in terms of avoiding what you call loserthink?

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我的意思是,这本书里有像‘像心理学家一样思考’、‘像艺术家一样思考’、‘像历史学家一样思考’这样的章节。

I mean, the book, have chapters like think like a psychologist, think like an artist, think like a historian.

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你能详细讲讲什么是‘输家思维’吗?我们该如何通过学习来克服它?

Can you expand on like what losers think is, how we can go about learning things to overcome it?

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对,我把‘输家思维’定义为并非个人的某种特质。

Yeah, so I define loserthink not as a quality of the individual.

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所以我说有人在使用‘失败者思维’时,并不是指他们是失败者,这跟个人无关。

So when I say somebody is using loserthink, I don't mean that they're a loser, it's not about the person.

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这指的是这个人所经历的环境或遭遇。

It is about the experience which the person has been subjected to.

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因为我学过经济学,正如我之前提到的,当我看到新闻里的情况时,我能用经济学视角去分析,这是别人可能做不到的。

So, since I have a degree in economics, as I mentioned, when I look at a situation in the news, I can apply that filter in a way that others perhaps could not.

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不过,要掌握这些基础知识,并不需要花四年时间拿个经济学学位。

But it wouldn't take you four years to get a degree in economics to learn the basics.

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同理,心理学、历史、艺术以及其他领域也是这样。

Likewise, for psychology, history, art, other things.

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所以人们往往只带着自己因过往经历而自然形成的视角来看待问题。

So people tend to come at topics with just the filter that they just happen to have because of the life that they led.

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我的建议是,你要至少去接触一下别人思考问题的基本思路。

What I recommend is that you expose yourself at least to the general ideas of how other people think.

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比如,有人可能会问,某位总统的表现到底怎么样?

For example, if somebody were to say, How good is a certain president doing?

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这不单指现任总统,我想说的是一个普遍的道理。

It doesn't have to be this president, I'd make a general point.

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如果你问,某位总统X干得怎么样?

If you say, How good a president was President X?

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普通人通常会说,我觉得他干得不错,或者觉得他干得一塌糊涂。

The average person will say, Well, I think that person did a good job, or that person did a terrible job.

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这两种看法都挺荒谬的,而经济学家能告诉你为什么。

Those are both ridiculous opinions, and an economist would be in a position to tell you why.

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因为你没有拿这位总统和其他在同一时期、同样环境下做同样工作的总统进行比较。

Because you haven't compared that president to another president who is doing the same job at the same time under the same circumstances.

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没有这种比较——顺便说一句,任何科学家都知道要做比较,所以这不只是经济学家的专长,有些学科就很擅长做比较。

Without that comparison, which by the way, any scientist would know to compare, so it's not just economists, there are certain disciplines that are good at comparing things.

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但大多数人从未学过比较事物的方法。

But most people have never learned the art of comparing things.

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你唯一能判断一位总统干得好还是不好的方法,我是说,除非是叛国之类显而易见的事情,否则你根本没法确定,如果选的是民主党人,经济状况会不会变得更好。

The only way you could know if a president did a good or bad job, I mean, short of being treasonous or something ridiculous that's obvious on its face, But you really couldn't tell if a Democrat had been elected if the economy would be doing even better.

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你根本没法确定,要是当时选的是另一位共和党人,我们是不是就会陷入战争。

You don't know if a different Republican had been elected, we'd be at war.

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因为那些都只是假设。

Because those are hypotheticals.

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对,所以根本没法把任何一位总统跟真正有意义的参照物进行比较。

Yeah, so there's no way to compare any President to anything that's actually meaningful.

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所以,除非发生了一些像发动不必要的战争这样的大事,否则任何人对此持有强烈观点,都是没道理的。

So anybody who has a strong opinion on it, again, unless there's some major event starting a war that wasn't necessary, etc.

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没法判断。

Can't tell.

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这对科学家、经济学家,还有不少MBA背景的人来说,都是显而易见的。

That would be obvious to a scientist, obvious to an economist, obvious to a lot of people who have MBAs, etc.

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但对艺术家来说,就不一定了。

It would not be obvious to an artist.

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在社交媒体上,我经常看到有人犯我所说的那种比较上的常见错误,我一查他们的资料,果然都是音乐人、艺术家,这完全在预料之中。

And on social media, it's very interesting when I'll see people who make what I would call common mistakes of comparisons, I often check their profile, and sure enough, it's musician, it's artist, and it's completely expected.

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这些人并不笨。

These are not people who are dumb.

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他们也不是失败者。

These are not people who are losers.

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他们只是无意中陷入了‘失败者思维’,因为他们从来没接触过正确的比较方法。

These are people who are applying loserthink accidentally, because they haven't been exposed to the proper ways of comparing things.

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比较只是‘失败者思维’中的一个方面,但我想先举个今天的例子。

Now comparing things is just one topic of loserthink, but it's the general idea that Well, let me give you one from today.

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这事最近才发生。

This just happened recently.

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有人问我,关于军方最近报告的那些不明飞行物目击事件,你怎么看。

Somebody was asked to me about all those UFO sightings that we're hearing about from the military.

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他的想法是,这些军人看起来挺靠谱的,好几个人都看到了,也解释不了,这些UFO好像违背了物理定律,还被仪器锁定过,证据一大堆,要么是某种秘密军事项目,要么就是外星人干的。

And his thinking was, well, these military guys seem reliable, it's multiple people who saw this thing, they can't explain it, these UFO things seem to have defied physics, they locked onto them with their instruments, there's just plenty of proof that there's something going on there that is either some dark ops human thing or an alien thing.

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一个受过心理学训练的人可能会告诉这些人,你对不了解的事物,最常见的解释其实是你从没听说过、根本没想到过的东西。

One of the things that say a psychologist, somebody who is trained in psychology, might inform those people is that the most common explanation for something you don't understand is stuff you've never heard of, things you hadn't imagined.

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所以我们常常误以为证据在证明某事是真的,比如这次,大家觉得这证明了UFO确实存在,或者至少有我们搞不懂的现象。

So sometimes we think that the evidence is proving something's true, in this case, it's proof, there are UFOs or at least something we don't understand.

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但我想说,更常见的解释其实是群体性恐慌,因为这种事其实天天都在发生。

Whereas I say, no, the far more common explanation is mass hysteria, because mass hysteria happens all the time.

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我觉得一半的新闻都是在渲染某种形式的群体性恐慌,不管偏向哪一方。

I would say half of the news is representing some kind of mass hysteria for one side or the other.

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不过,这里有个有意思的地方。

Now, here's an interesting part of that.

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我看到一段视频,其中一位飞行员是这一现象的主要目击者之一,他描述了自己的经历。他的经历听起来非常可信,有视频为证,还有其他目击者,细节也很丰富,他本人也很靠谱,整体看起来都很可信。

Saw a clip where one of the pilots who was one of the main witnesses to this phenomenon, these UFO type things, he describes his experience, and his experience seemed really credible, had videos, he had other witnesses, very detailed, he's a credible guy, and all looks very credible.

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然后他在最后补充了一句,他说他岳母对UFO特别感兴趣,每次见到他都要问:你见过吗?

And then he adds this at the end, he tells the audience that his mother-in-law is so interested in UFOs that every time he sees her, she asks if he's seen one yet.

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这就是破绽,因为他已经被提前引导了。

That's your tell, because he's primed.

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我管这叫被催眠了,不过大家不喜欢我这么用这个词。

I call him hypnotized, but people complain when I use that word.

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他本来就带着确认偏见的倾向,因为他自己就想看到这些,而且一直有人提醒他注意。

He's set up to have a confirmation bias because he wants to see them and it's being reminded of them all the time.

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所以,如果你不了解这一点,假设你不是心理学家,也不是执法部门的人,因为干执法这行的人一眼就能看出来,他们能看出他早就被引导去注意某些东西了。

So if you didn't know that, so let's say you were not a psychologist, let's say you were not someone who worked in law enforcement, because people who work in law enforcement can see this a mile away, they can see that he'd been primed to see something.

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要是他从来没被引导过,那这才能算是更充分的证据,说明这可能真的是某种现象。

Now, if he'd never been primed to see it, that would be more evidence than it might be a real phenomenon.

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但问题是,他是在没人主动问的情况下自己说出来的,而且问他的还是他挺在意的人,比如他岳母,这说明他早就被暗示过了。

But when he says, without prompting, somebody's asking me if I'm seeing UFOs all the time, and it's somebody that matters, his mother-in-law probably matters a lot, he was primed.

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所以,正因为这一点,他的证词实际上毫无价值。

So his testimony actually would be worth exactly zero because of that.

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现在,我并不是说这就是唯一的解释。

Now, I'm not saying that's the explanation.

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我是说,如果你也像我一样看待生活,了解确认偏误在哪些领域很常见,比如执法、法律、司法或者科学领域,你就会明白。

I'm saying that if you had my filter on life, if you knew how common mastery was, if you studied any of the fields in which confirmation bias is normally a key topic, again, law enforcement, if you're a lawyer, you're a judge, you're any kind of a scientist, would say.

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当然,如果你学过心理学,你一眼就能看出来。

And certainly if you studied psychology, you'd see that right away.

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你听说过麦克马丁幼儿园案吗?

Have you ever heard of the McMartin schoolchildren case?

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没听过,那是怎么回事?

No, what is that?

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我记不清具体是哪一年了,可能是80年代,不过我也可能记错了。

So I forget when this was, it might have been the 80s, but I could be wrong about that.

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当时有一家幼儿园被指控地下室里有某种撒旦教的活动,据说他们把很多学生带到那里,还搞各种撒旦仪式之类的。

There was a preschool that got accused of having a satanic, some kind of a satanic situation in the basement under the school, and it was alleged that they were taking many of their students down there, and there were all kinds of satanic rituals and stuff like that.

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当时警方找到了很多目击者,都是孩子,好像没有成年人参与,但他们一个个单独问了这些孩子,避免他们受到其他孩子说法的影响。

Now, the police got a lot of witnesses, eyewitnesses, I think they were all the kids, I don't think any adults were involved in that, but they interviewed lots of kids, they interviewed them individually, so that they weren't being polluted by the other kids' opinions.

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这些孩子都一致说,有人被带到学校地下室,参与了那些撒旦仪式。

And those kids were all confirming that people were being brought down to the basement below the school and being part of these satanic rituals.

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最后发现,这所学校根本就没有地下室。

In the end, it was discovered that there was not even a basement under the school.

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所以这一切都是假的,没人想得通,为什么这么多孩子——全部都是孩子——会说出完全相同的话。后来一些见识更广的专家,带着不同的视角,重新看了警方问话孩子的录像,发现了关键线索。

So none of this was true, and nobody could figure out why there could be so many eyewitnesses, in this case all the kids, that would say the same thing, and then some experts who actually had a broader knowledge base, different filters, looked at the videos of the police questioning the kids, and they saw the tell.

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线索就是,警察在不知不觉中把想法灌输给了孩子们。

And the tell is the police were putting the ideas into the kids' minds.

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孩子特别容易相信那些不存在的事情,这就是为什么他们会相信圣诞老人,还有其他很多虚构的东西。

And kids are very easily persuaded that something that's not real is real, that's why they believe in Santa Claus and lots of other things.

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但很可能,其中一些孩子真的相信那些事发生了,那完全是来自一个他们信任的成年人的暗示,他们还觉得朋友们也都看到了。

But probably some of those kids came to believe that that really happened, and it was nothing but the suggestion from the adult who was credible, and they probably thought their friends were seeing it too.

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他们不想成为那个没看到的人。

They didn't want to be the one who didn't see it.

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这是最出名的一个案例,说明一旦人们被预先引导,就会看到各种离奇的事情,而且这种效应几乎可以瞬间发生。

That's the most famous case where people who are primed will see just fantastical things and it can happen almost instantly.

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那为什么我们没有被教导要用多学科的方式来思考,反而更多是被限制在非常狭窄的专业领域里呢?

So why is it we're not taught to think in a multidisciplinary way and we're more taught in a very specific narrow field?

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据我所知,以前真的没人认真思考过这个问题。

As far as I can tell, nobody really thought about it.

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这也是我写这本书的原因。

And that's why I wrote the book.

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我说没人想过这回事,是指没人用我刚才说的那种简单方式来思考。

And when I say nobody thought about it, I mean they didn't think about it in the simple way that I laid out.

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因为如果你问别人,你为什么不当医生或者工程师呢?

Because if you said to somebody, Well, why aren't you a doctor and an engineer?

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有人可能会说,哎呀,我没那么多时间。

Somebody would say, Well, I don't have that much time.

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我的意思是,你不需要成为其他领域的专家,只要接触过,真正听一遍就够了。

What I'm offering is that you don't need to be an expert in those other fields, you just have to be exposed and really just hear it once.

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现在我讲完了麦巴顿幼儿园的事,也讲了确认偏误和认知失调,这些概念其实都很简单。

Now that I've explained this McBarton preschool thing, now that I've explained confirmation bias, cognitive dissonance, they're pretty easy concepts.

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你听一遍就懂了。

You hear them once and you get them.

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我刚才讲的这个经济概念,其实是个科学概念:你没法真正判断一样东西有多好,除非拿它跟类似情境下的其他东西做比较。但第一次听到的时候,你根本不会觉得这有什么特别。

Now that I've explained the economic concept, which is really a scientific concept of you don't really know how good something is unless it's compared to something that's a like thing in the same situation, Until you hear that the first time, it's just not obvious.

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我想补充的是,你不需要成为这些领域的专家,只要接触一次就够了。

But what I'm trying to add to the conversation is you don't need to be any expert in any of those things, you just have to be exposed to it once.

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你听一遍,就能记一辈子。

You hear it once and you'll know it forever.

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这些概念其实都很简单,但大多数人连一次都没听过。

These are really simple concepts, but people for the most part have not heard it even once.

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我们正在做一个与此相关的大型项目,叫‘法恩曼街思维模型’,是一个思维模型的网络结构。

We have a big project in the works along those lines called the Farnam Street Mental Model, a lattice work of mental models.

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这个项目的初衷,就是让每个人都能获得像一对一大学教育那样,覆盖所有主要学科的知识。

And the idea behind the project is basically to give everybody the university one on one education in all the major disciplines.

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比如在数学素养方面,我们会讲排列组合,还有复利这类概念。

So in like numeracy, we'll talk about permutations and combinations and sort of like compounding.

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我们的目标是让人们对这些想法有更多接触,帮助他们学会用跨学科的方式思考。

And the idea is to expose people to a lot of these ideas in an effort to help people think in a more multidisciplinary way.

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我想知道,你认为为什么我们的教育体系很少培养跨学科的思维呢?

I'm curious as to why you think we're not exposed in a multidisciplinary way in the education system.

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也许这本来就是逐渐演变成这样的,而且大学的组织结构本身可能也有经济上的原因,促使它们专注于某些特定领域。

Well, assume that we just sort of evolved that way and also there's probably something to the way universities and colleges are organized that there may be some economic reason that they focus on certain things.

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可能是因为社会需要一个学位来证明你是某个领域的专家,比如经济学家或心理学家,但像‘如何做一个高效的人’这种通识型学位,恐怕没人真想拿。

It may have something to do with the fact that you need a degree that says you are something, or you are a trained economist or you are a psychologist, it may be that having a good general, how to be an effective human being kind of degree might not be the kind of degree anybody wants.

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你打算怎么改革教育呢?

How would you go about changing education?

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你会从哪个阶段开始改?

What level would you change it at?

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是小学、初中、高中,还是大学?

Would it be elementary school, middle school, high school, university?

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我觉得科技自己就会改变这一切。

Well I think technology is going to change it on its own.

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我当初想解决一个关于打鼓的简单问题,正在学打鼓,就去YouTube找教程,果然有不少好内容,但那个人花了整整五分钟才讲完开场白,最后才说出我真正想听的那一点关键信息。

I was trying to answer one very simple question about drumming, I'm learning to be a drummer, and I go to a YouTube channel and sure enough there's this great content, but it took about five minutes for the person to get past the introduction to tell me the one fact that was the only fact that was going to be in this entire thing.

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我想,要是在线培训真能做好,会是什么样子。

And I thought, imagine if online training actually was done well.

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就算拿可汗学院来说吧,大家会觉得那是做得不错的例子。

Because even if you look at the Khan Academy, for example, people would say, well, that's a good example of doing it right.

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但本质上还是一个人对着镜头讲课,加点图表而已。

But it's still really just somebody filming an instructor talking, plus some graphics.

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你可以想象一下,我觉得这迟早会发生——未来会更像好莱坞的模式,任何人都能通过某个平台把自己的课程发布出去,就像在亚马逊上架一本书那样,还能组个团队:最好的导演、最棒的视觉设计师、最会表达的主持人,再加上真正的专家,把所有东西整合起来。

Imagine if you will, and I think it's inevitable we're going to end up there, more of a Hollywood model, where anybody can monetize their training class through some kind of platform that lets you put your class up there the way you might put a book on Amazon, and you can put together a team of the best director, the best graphics artist, the best presenter, and the person who's an expert who can put it all together.

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总有一天,看二维动画甚至虚拟现实的课程,会比任何课堂都强得多,那时候教室就真的没意义了。

At some point, watching either a two d or even a virtual reality lesson will be so superior to anything you could do in a classroom that the classroom just won't make sense anymore.

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但现在还没到那一步。

But we're not there.

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目前,在线教育的技术还比较落后,除了少数特殊情况,整体上还缺乏竞争力。

At the moment, the technology for online training is worse, so it's not quite competitive except in special cases.

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我觉得,随着技术自然发展和持续优化,再加上大量的实验与A/B测试,我们终会找到解决方案——只要工具对了,又经过足够长时间的尝试,很多问题自然就解决了。

So I think that just the natural march of technology and incremental improvements are going to end up, that plus lots of experimentation and AB testing and all that, is going to get us to a place where a lot of these things are solved just because we have the right tools and we've experimented with them long enough.

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那在跨学科教育方面,你觉得这会完全靠个人主动去探索,还是由教育体系或家长来主动安排?

And so do you think with multidisciplinary education, it'll be left to the individual to go pursue that or do you think it'll be arranged in some way by an education system or parents?

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我预计,一些有影响力的人或机构会开始认可某些特定的知识组合。

I'm kind of expecting that influential individuals and entities will start blessing certain sets of topics.

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比如,你可以想象, hypothetically,可能会有一个‘巴菲特学位’,也就是说,假设巴菲特本人说:‘如果有人完成了这一组课程,我就认可这是真正的巴菲特四年制学位。’

So for example, you can imagine, hypothetically, that there might be a Warren Buffett degree, and all it would be is Warren Buffett in this sort of mental experiment here, you just imagine that he says, you know, if somebody took this set of classes, and I'll be specific, it's this set, then you could say you have the Warren Buffett four year degree, or something like that.

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只要有人用自身的信誉为一组课程背书,其他人看到效果后就会跟着效仿,这样的模式自然会越来越多。

As soon as somebody brands a set of classes as something that they're recommending or endorsing and as somebody with credibility and other people will look at it and say, well that worked, then there'll just be more of it.

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你在书里提到奥卡姆剃刀原理,角度挺特别的,一般人只谈它在科学中的应用,但你指出它在分析人的时候并不适用,我很想听听你更详细的解释。

In the book you sort of go into Occam's razor a little bit in a way that a lot of people don't go into the nuances of it, you suggest that it works in science but not on people, I'm curious to hear you expand on that more.

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奥卡姆剃刀说的是,当你面对多个能解释同一组事实的理论时,最简单的那个通常是对的。

Well, Occam's razor is the belief that the simplest explanation, assuming you have more than one way to explain a set of facts, that the simplest one is usually correct.

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在科学领域,这或许还适用,但你仍然需要验证,确保找到的是正确答案。但在现实世界里,问题在于我们往往是倒着思考的。

Now, in science there may be an application for that, but you still have to test to make sure that you've got the right solution, but in the real world the problem is that we think backwards.

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我们自以为是在挑选最简单的解释。

What we think we're doing is picking the simplest explanation.

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但实际上,我们只是把自己偏好的解释硬说成是简单的。

What we're actually doing is defining our own preferred explanation as the simple one.

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我常举的一个例子是:世界是怎么变成今天这个样子的?

And the example I like to give is, how did the world get here?

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这一切是怎么来的?

How did it all get created?

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嗯,创造论者会说,是上帝做的。

Well, the creationist says, God did it.

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基本上就三个字,再简单不过了,是上帝做的。

Basically three words, can't get any simpler than that, God did it.

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而科学家可能会说,进化,自然选择,我们就是这样进化来的,很简单,再简单不过了,是进化导致的。

And the scientists might say, evolution, natural selection, we just evolved this way, simple, Can't get any simpler than that, evolution did it.

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这两个人对什么是简单解释的看法会截然不同。

Both people would have wildly different opinions of what was the simple explanation.

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当我听到别人给出的所谓最简单解释,或者听到别人用不同观点来反驳时,我常常会想:要让这个说法成立,得有哪些前提条件呢?

Well, when I hear something which I hear the simplest explanation from somebody else's point of view or hear any explanation from somebody else in terms of rebuttal or different argument, I'm often thinking, oh, what would have to be true for that to be true?

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所以我试着去挖掘自己内心那些默认的信念,看看要怎样才能让对方的说法成立,从而理解他们眼中的世界。

So I'm trying to get to my implicit beliefs to make that true and understand how the other person sees the world.

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你会发现,给出最简单解释的人,几乎总是最不了解情况的,这其实是个问题。

Well, think what you'll find out is that the person who has the simplest explanation is almost always the least informed, which is a problem.

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因为让你觉得自己的解释又对又简单的原因,恰恰是你没意识到情况的复杂性。

Because the part of what makes you think your explanation is right and simple is that you don't know the nuance of the situation.

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所以每当我听到有人说:‘要解决经济问题,只要做X就行了’,几乎可以肯定这是错的。

So anytime I see somebody say, well, let's fix the economy, all we have to do is X, that's almost always wrong.

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那有没有办法防范我们自己这种简单的思维方式,同时也能察觉别人也有这种倾向呢?

And so is there a way to guard against our sort of, not only our simplistic thinking when it comes to people, but also be aware of it in other people's thinking or see it?

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如果我们真的发现了别人在这样想,又该怎样回应呢?

And then how should we respond if we do sort of recognize it in other people?

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我常常提醒人们,他们其实分辨不出什么是真正的简单解释。

Well, I like to just remind people that they can't tell what's the simplest explanation.

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如果你脑子里一直有这个声音提醒你,你就不会轻易说:我的解释很简单,因为你该知道,别人也觉得自己的解释很简单。

If you have that little recording playing in your head, it should prevent you from saying, hey, my explanation is a simple one, Cause you should know that other people think their explanation is a simple one.

Speaker 1

写完《输家思维》之后,我想知道你是怎么用不同的方式思考问题或做决定的。

And so after writing loserthink, I'm curious as to how you think differently through problems or make decisions differently.

Speaker 1

你有没有使用一些有意识的工具或方法,是以前没有用过的?

Is there conscious sort of tools or tactics that you approach decision making with that you didn't before?

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你有没有采用一种全新的思维方式?

Is there a different method of thinking that you're employing?

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是的,没有哪一种单一的方法,但确实有很多跨领域的通用技巧。

Yeah, it's not like there's one method, but rather there are a whole bunch of techniques that are common to different fields.

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只要你熟悉这些技巧,你的工具箱就会更丰富。

And if you're familiar with them, then you have more tools.

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所以,避免输家思维,就是确保你拥有一个完整的工具箱,比如知道怎么去比较不同的东西。

So basically, avoiding loserthink is making sure you have a full toolbox that you could, for example, know how to compare things.

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比如,你知道什么时候该觉得巧合有意义,什么时候不该当真。

You could, for example, know when to think coincidences mean something and when they don't.

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然后你就明白短期和长期之间的区别了。

Then you know the difference between the short term and the long term.

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写这本书让我最深的体会,就是不断提醒自己记住这些方法,让它们更容易想起来,更常出现在脑子里——这正是目的所在。

The main thing that I got out of writing the book is reminding myself of these tools so they're a little more accessible, they're more front of mind, which is the goal.

Speaker 1

这些方法是靠直觉冒出来的,还是你会像查清单一样,提醒自己:现在得用心理学的视角,现在得用工程师的思维?你是怎么用的?还是说你已经理解透了,所以自然就懂该在什么时候用哪个方法?

And do they come to you through intuition or are you going through them like checklist style, like oh I need to think like a psychologist here, I need to think like an engineer here, like how are you employing them or is it just like you understand them so now you have an intuition about which ones to use and when?

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其实只要清楚工具是什么,根本不需要靠直觉。

Well it doesn't really take intuition if you know what the tool is.

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你经常看到那些思维不严谨的人——尤其是在社交媒体上——他们评价一件事,从来不拿它跟别的东西比较,只拿自己想象中的完美状态来衡量。

What you find when people are undisciplined into thinking, and you see this wildly on social media, is that people will judge a thing without comparing it to anything, except their imagined perfect state.

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但通常,另一个选择根本不是什么完美状况,只是另一个不完美的情况而已。

But usually the other alternative is nothing like a perfect situation, it's another imperfect situation.

Speaker 1

为什么我们大多数人都不愿意面对那些让人心里不舒服的事呢?

Why do you think it is that most of us don't want to be exposed to, like, it mentally uncomfortable?

Speaker 1

当你想到我们为什么不愿意接触那些持有不同观点、甚至可能比我们更聪明的人时,你脑子里会浮现出哪些原因?

What are the reasons that go through your mind when you think of why we don't want to expose ourselves to other people who have different opinions and are possibly smarter than we are?

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嗯,我倒不确定我们是不是真的不想接触这些人,但我们肯定不喜欢别人指出我们现有的世界观有多荒谬。而且跟别人辩论时,如果对方不同意你的观点,你就有可能出错,甚至发现自己错了,这种感觉很不舒服,还会引发认知失调,让人产生各种奇怪的念头。

Well, don't know that we don't want to be exposed to that, but we definitely don't like to be shown that our current worldview is ridiculous, and you always have that risk if you're debating with somebody and they disagree, you could be wrong, and maybe you'll find that out, and that's uncomfortable, and it triggers cognitive dissonance and some strange things.

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不过我觉得,大多数人其实并不清楚自己不知道什么。

But I think mostly people are not aware of what they don't know.

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我喜欢用沉没成本这个经济学概念来举例。

I like to use the example of sunk costs, an idea in economics.

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如果你从来没听说过这个概念,你就不会意识到自己思考方式有问题。但一旦你了解了这个概念,你就会知道:既然钱已经花出去了,那就别把它算进接下来的决策里,因为钱已经没了,也追不回来了。

If you'd never heard of that, you wouldn't know you were thinking about it wrong, but once you'd heard the concept that if you've already spent money on something, you should take that out of your decision about what to do next, because that money's gone, you can't get it back, it's already spent.

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这就是所谓的沉没成本。

That's the idea of a sunk cost.

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但你会看到很多人说,我必须做出这个决定,否则之前花的钱就白花了。但这完全是胡扯,因为那笔钱已经没了,根本不存在了。

But you'll see lots of people who will say, well, I've got to make this decision, because otherwise the money I spent in the past is wasted, But that's actually nonsense, because that money is gone, it just doesn't exist.

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你应该根据当下存在的变量来做决定。

You need to make your decision based on the variables that are present at the moment.

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所以,现在听这节目的人里,可能有些人心里会想:‘哎呀,我从来没这么想过。’

So right there, there are probably some people who are listening to this right now, and just said to themselves, oh, I never thought about that.

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但一旦他们听到了这个概念,它就会永远成为他们思维的一部分。这道理很简单,只要接触一下就行。

But once they hear it, it's permanent part of their thinking forever, it's so simple, they just have to be exposed to it.

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我觉得,看清别人思维上的漏洞,比看清我们自己的要容易得多。因为我们平时不会把大脑调到‘调试模式’,除非刻意去这么做。

I mean, it's easier to see faulty thinking I think in other people than ourselves cause we're not running our brains in debug mode or it's a conscious effort to do that.

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而且我们很多人其实并不愿意那么做。

A lot of us don't want to do it.

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当我们真正去接触不同观点时,我们开始看清自己的思维局限。

When we do do it, we start to see our own thinking.

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那我们该怎么帮别人跳出这种思维定式呢?

How do we help others sort of break out of their thinking?

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是直接指出他们错了,还是说他们陷入了某种谬误?

Just pointing out that they're wrong or they're falling victim to this fallacy or?

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对,直接告诉别人他们错了,只会让他们产生防御心理,之后无论说什么,通常都很难有建设性的结果。

Yeah, telling somebody they're wrong directly just makes them defensive and usually that's no matter what happens after that it's not going to be productive.

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有几个技巧,其中一个叫同步节奏。

There are a number of tricks, one of them is pacing.

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同步节奏其实是种催眠术语,意思是尽可能认同对方,但不能撒谎,只选你真同意的部分,从这些地方切入,慢慢让他们觉得你是自己人。

Now pacing is sort of a hypnosis term, and it means matching the person you want to persuade by agreeing with them as much as you can, without lying, you know, actual things that you do agree with, so you start with that, and sort of get them on your team, if you will.

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等你再提出不同看法时,他们至少会想:这个人在我很多观点上都和我一致,那他说的也许值得认真听听。

And then, once you start introducing some disagreements, they're at least primed to think, okay, this person agrees with me on a bunch of stuff, so maybe I should take it seriously.

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所以第一个技巧就是,能认同的地方尽量认同。

So that's technique number one, is agree with as much as you can.

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第二个技巧是,尽量把你的不同意见转化成问题,而不是直接下结论。

Technique number two is to put your disagreement in the form of questions as opposed to statements whenever you can.

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你可以问对方:如果按你的想法继续发展十年,世界会变成什么样?

So you might say to somebody, what would it look like if your idea played out for the next ten years?

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让他们具体描述一下,十年后在他们的理念下世界会是什么样子。

And get them to actually explain what the world looks like in ten years under their idea.

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结果可能是他们根本说不出来,然后自己意识到:哎,我其实没想过十年后会怎样,我原来只想着今年的事。

And it could be that they can't explain it, and you'll find them say, Oh, well, I hadn't really thought about what it would look like in ten years, I was really thinking about this year.

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这样就能让他们自己暴露出问题所在和真实想法,而不用你去直接反驳。

That is an easy way to let them expose their own problems and their opinion without having to be challenged.

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你只是给他们一个机会,让他们自己去发现思维里的漏洞。

You're just giving them a chance to sort of discover the holes in their own thinking.

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所以,主要也就是这两招。

So those would be the main thing.

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当然,也有可能你在提问过程中得到了很好的回答,最后反而说服了你,放弃了自己的立场,但这其实也是件好事。

Now it might be that in asking the questions you get good answers, and it ends up talking you out of your position, but that's good too.

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你们当中可能有人已经有所进步。

One of you may have improved.

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我一直喜欢保持开放的心态,这是我从安迪·杜克那里学到的。我从不认为自己对任何事情有百分之百的把握,这种“我只对这件事有九成把握”的细微语气,能让人更容易改变想法。同时,也要时刻提醒自己,比起维护自尊,更应该关注结果。

I always like trying to keep an open mind, which is something I learned from Andy Duke which is I'm never 100% certain about anything and just that little inflection of like I'm only 90 certain about this makes it so much easier to change your mind on things and then also keeping in mind that you're worried about outcome versus protecting your ego.

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我把这叫做“结果重于自尊”。

I call it outcome over ego.

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这也对我很有帮助。

And that helps me also.

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关键是要找到能带来最好结果的方案,特别是在做商业决策的时候。

It's like what is gonna get us the best outcome especially if we're making a business decision.

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这个方案不一定要出自我的想法。

It doesn't have to be my idea.

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也可以是别人的主意。

It can be somebody else's idea.

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对,在《输家思维》这本书里建议过,你要去帮对方建立对自己观点的信心,因为很多时候你没法直接说服他们放弃。

Yeah, recommend in loserthink that you work on somebody's confidence about their opinion, because often you can't directly talk them out of it.

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假设有人说,我信这个是因为所有科学家都同意。

Let's say somebody says, I believe this because all of the scientists agree.

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嗯,你很难真的把对方从这个观点里拉出来,但你可以说,你看,以前所有科学家都一致认为什么是健康的营养学,结果他们好多年都搞错了。

Well, you can't really talk to somebody out of that position, but you could say, you know, all the scientists agreed about what was good nutrition science, and they were pretty much all wrong for years.

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还有,科学家们曾一致预测臭氧层空洞会越来越严重,我们会大难临头,结果它反而缩小了,或者说开始修复了。

And the scientists agreed that the ozone hole was going get worse, and we're in big trouble, but it closed, or it started to close.

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所以,如果你指出专家们在多少时候达成一致却全都错了,你就能慢慢动摇对方的信心,至少让他们意识到,多数人的意见不代表他们一定对,历史上也有很多次,大家当时笃定某件事是对的,后来却发现错了。

So, if you point out how many times experts all agreed and then were all wrong, you can start working on somebody's confidence and at least introduce the idea that the majority doesn't mean they're right, and that there are plenty of times in history that they've observed themselves in which they were sure about something and then later found out they were wrong.

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我一直建议大家,真的要去记录一下自己曾经对某些自以为十拿九稳的事情犯过大错的情况。

I always encourage people to actually keep track of when they're grossly wrong about something they thought they were certainly right about.

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因为你在自己的经历中积累的这类例子越多,面对新情况时就越能坦然地说:好吧,我可能也会错。

Because the more of those that you can tally in your own experience, the more you can look at a situation and say, well, I could be wrong.

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我虽然九成确定,但完全愿意接受那剩下的两成可能性。

I'm 90% sure, but I'm completely open to that other 10%.

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我只需要听到一个有说服力的理由就行。

I just have to hear a good case for it.

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我觉得这个方法很棒。

I think that's a great approach.

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我想用那个“神奇的问题”来结束今天的讨论,这个问题在你的书里让我印象特别深。

I want to end with the magic question, which was something that stuck out in your book to me.

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你能解释一下这个神奇的问题是什么,然后说说过去一年你是怎么测试它的,以及从中得到了什么启发吗?

Can you explain the magic question and then how you've been testing it over the last year and what you've learned from it?

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你能再复述一遍书里提到的那个神奇的问题吗?

Can you restate the magic question from the book?

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你说过,对付那些曲解你观点、再拿这个曲解来批评你的人,最有效的方法是这个挑战:

Oh, you said the most effective approach to addressing critics who misinterpret you and then criticize their own misinterpretation as if it came from you is this challenge.

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说出一件你相信、但认为我不相信的事情。

State one thing you believe on this topic that you think I do not believe.

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这就是我在线上测试的问题,效果非常好,因为我发现,几乎所有在网上跟我意见相左的人,其实都是在反对一个对我的观点的误解。

So that's the question I've been testing online and it's really effective because what I've noticed is that virtually everybody who seems to be disagreeing with me online is actually disagreeing with a misinterpretation of my opinion.

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所以当我请他们说出一件他们认为我不认同的观点时,他们通常会卡住,而在回答的过程中,他们会自己意识到,其实他们根本没理解我的原意。

And so, when I ask people to tell me one thing that they believe that they think I do not believe, they will usually stumble, and in the process of answering those questions, they will convince themselves that they did not understand my opinion to begin with.

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我发现,比起直接说‘你误解我了,你忘了这个事实’,这种方式更快、更有效。

And I find that a faster, more effective way to get to that place than just say, oh you're misinterpreting me, you forgot this fact.

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你让他们自己去发现这一点。

You let them find it on their own.

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我觉得这个方法特别好,不仅能挑战对方的思维,还能以很低的成本把问题抛回给对方。

I thought that was a really good approach to sort of not only challenging your thinking but effectively like putting the ball back in somebody else's court in a low cost sort of way.

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批评别人的观点很容易,但有时候要为自己的观点辩护却很难。

Like it's really easy to criticize somebody else's opinion and sometimes it's hard to defend that opinion.

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这简直有点不对称,对吧?

It's almost asymmetric, right?

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批评别人只要两秒钟,但你要解释清楚可能得花很久,我喜欢这个方法,因为它把思考的责任又推回了对方身上。

It takes two seconds to sort of criticize and then it might take a long time for you to explain and I like the idea of this because it put sort of some of that thinking back on to other people.

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是的。

Yeah.

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我从这种提问中得到的回应,常常让人听了简直不敢相信。

Usually the the kinds of responses I get from that are just almost crazy when you hear them.

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有人会说,比如你不认为道德应该在任何重大决策中被考虑。

Somebody will say, well, for example, you don't believe that morality should be considered in any big decision.

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我会说,不,这不是我的观点。

And I'll say, no, that's not my opinion.

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我确实认为道德应该是任何重大行动中需要考虑的因素。

I do believe morality is a factor that should be considered in any big action.

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然后他们接着问,那你是不是觉得我们应该无限制地花钱?

And then they go to the next one, well, you believe that we should spend unlimited money?

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我不认为我们应该无限制地花钱。

I don't believe we should spend unlimited money.

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这样你就可以很快澄清对方那两三个错误的假设,通常这就够了。

So you can quickly get rid of the two or three bad assumptions that somebody had, and usually that's enough.

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非常感谢你,斯科特。

Well, thank you so much, Scott.

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真的很感谢你抽出时间,这次谈话非常愉快。

I really appreciate you taking the time, and this has been a great conversation.

Speaker 0

非常感谢。

Thank you so much.

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我也觉得特别棒。

This was great for me too.

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很感谢大家的提问,也谢谢你们邀请我。

I appreciate the questions, and thanks so much for having me.

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《知识工程》是由杰森·奥伯霍尔策和Charts and Leisure团队联合制作的。

The Knowledge Project is produced in collaboration with Jason Oberholzer and the team at Charts and Leisure.

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本集及所有往期节目的要点总结,请访问 fs.blog/podcast 查看。

You can find show notes on this episode as well as every other episode at fs.blog/podcast.

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如果你觉得这集内容有帮助,欢迎在社交媒体上分享,并留下评价。

If you find this episode valuable, share it on social media and leave a review.

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想支持这个播客,请前往 fs.blog/membership 加入我们的学习社群。

To support the podcast, go to fs.blog/membership and join our learning community.

Speaker 1

你将获得所有播客的精心校对文稿,还有更多独家内容。

You'll get hand edited transcripts of all the podcasts and so much more.

Speaker 1

感谢收听。

Thank you for listening.

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