如何更快地用人工智能打造百万美元个人企业

我最近一直在思考的一个问题是：如何在2026年打造一个人的生意？

A question I've been thinking about a lot recently is how do you build a one person business in 2026?

如果你去年或前年关注过我，你应该知道一个人的生意曾经非常流行，我关于这个主题的视频反响很好。

If you followed me last year or the year before, you know that one person businesses were very popular and my videos on those did really well.

那么，从那些视频发布以来，有什么变化吗？

So did anything change from those videos?

人工智能正在接管一切。

AI is taking over everything.

代理工具和新功能几乎每天都在Twitter上推出。

Agents, new features are launching literally every day on Twitter.

到底发生了什么变化？

What's changed?

如果你打算使用这些工具，你究竟该如何实际操作？

How do you actually use this stuff if you're gonna use it?

如今，一个人的生意生态格局是什么样的？

And just what does the One Person Business landscape look like now?

所以直截了当地回答这个问题：如何在2026年打造一个人的企业？

So to get straight to the point and answer the question, how do you build a one person business in 2026?

你仍然要做以前会做的事情，但现在你用AI来增强这个过程，对吧？

You do the same thing that you would have done before, but now you use AI to enhance that process, right?

你其实不再需要课程或教练了，尽管这些东西仍然有价值，因为有一些特定的知识，你可能不会想到用AI去搜索，甚至不会用AI去完成，而AI也不会直接给你这些信息。

You don't really need a course or a coach anymore, although those things are still valuable because there's specific knowledge that you probably wouldn't think to look up with AI or even do with AI and the AI probably isn't going to give you that out of the box.

所以课程仍然会存在。

So courses are still going to be a thing.

教练也仍然会存在，因为AI的默认回答通常并不好。

Coaching is still going to be a thing just because the default response of the AI usually isn't that good.

从真正做过这件事的人那里获取特定知识，仍然更胜一筹。

Getting specific knowledge from the source of someone who's done something is still superior.

如果花费25到200美元，那又有什么大不了的呢？

And if it costs 25 to 100 to $200, big whoop.

所以要用AI打造企业，你只需要在正确的地方应用AI，这样你就能更快、更高质量地完成工作，同时减少猜测。

So to build a business with AI, you just implement AI in the correct places so that you can do things faster with higher quality and without less guesswork.

在这种情况下，人工智能是一种催化剂，可以避免大量试错。

AI in this sense is a catalyst to avoid a lot of trial and error.

所以你仍然可以按照老方法创业。

So you can still build a business the old way.

这没问题。

That's fine.

只是会花更长的时间，尤其是如果你不是一个高主动性的人，或者不懂得如何迭代、优化，只是把人工智能的输出当作金科玉律。

It'll just take a bit longer, especially if you're not a person who is high agency or knows how to iterate or refine or not just accept the output of AI as law.

那么，你仍然会做些什么来打造一个人的企业呢？

So what will you still do to build a one person business?

你仍然会吸引流量。

You will still generate traffic.

你仍然会撰写内容。

You still write content.

你仍然会写邮件或通讯简报。

You still write emails or newsletters.

你仍然要创建产品或服务。

You still create a product or service.

你仍然要创建客户画像。

You still create a customer avatar.

你仍然要设计一个有吸引力的报价。

You still formulate a compelling offer.

你仍然要搭建一个着陆页。

You still build a landing page.

你仍然要为这个页面撰写有说服力的文案。

You still write persuasive copy for that page.

你仍然要把报价展示给人们，看看他们是否会购买，然后在这一切之后从中迭代。

You still put offer in front of people and see if they buy and then you iterate from there after all of that.

这可是一大堆事情，对吧？

Now that's a lot of stuff, right?

作为一个人的企业，你就是市场部、销售部、产品负责人、项目经理、内容撰稿人和社交媒体策略师。

As a one person business, you are the marketing department, you are the sales department, you're the product lead, you're the project manager, you're the content writer, you're the social media strategist.

你必须学习很多东西，并且要成为一个通才。

You have to learn so many things and you have to become a generalist.

尽管别人告诉你得专注细分领域，但你仍然需要具备构建业务的通用技能。

Even though people tell you to niche down, you still need the general skills to build the business.

但问题就在这里。

But that's just the thing.

在人工智能出现之前，社交媒体是让这种一人企业得以存在的技术。

Before AI, social media was the technology that allowed such a one person business to exist.

但你可以打造一种舒适的生活方式型业务。

But you could create a comfortable life lifestyle business.

你无法建立一种疯狂、极端、超高收入的业务。

You couldn't build some crazy, insane, super high revenue business.

你最终不得不雇佣一个团队。

You would eventually have to hire a team.

关键在于，由于有了人工智能，一个人能做的事情更多了，因此你能赚到的钱的上限也被提高了。

The thing there is that the bar has been raised as to how much you can make because you can do more as one person with AI.

但如今，一个人创业的门槛比以往任何时候都更低。

But the barrier of entry to starting a one person business is now lower than ever.

任何人都可以做到。

Anyone can do it right.

你可以问AI：嘿，帮我打造一个一个人的生意。

You can ask AI, hey, help me build a one person business.

嘿，这个代理帮我每天写内容，并在所有平台上发帖。

Hey, this agent go and write content every day for me and spam every platform.

所以任何人都可以尝试打造一个人的生意，这意味着竞争更激烈了。

So anyone can try to build a one person business, meaning there's more competition.

但大多数人不会坚持超过某个阶段。

But most people don't try beyond a certain point.

超过95%的人遇到一次失败就彻底放弃了。

Ninety five plus percent of people hit one failure and then quit altogether.

而另一些不想学习的人，则下载像OpenClaw这样的工具，买一台Mac mini，让所有代理替他们做事。

And then the other people that don't want to learn, they download something like Open Claw and buy a Mac mini and start running all of these agents to do things for them.

但你再看他们两三个月后，却什么成果都没有。

But then you look at them two, three months from then and they have nothing to show for it.

他们只是喜欢看着代理在做事，却不明白什么是优质。

They just like looking at an agent doing things and they don't understand what quality is.

他们不明白当事情不奏效时，你需要去调整。

They don't understand when something doesn't work, you change it.

他们不明白在每个平台上疯狂发帖。

They don't understand that spamming every single platform.

并不意味着你在社交媒体上就能增长。

That doesn't mean you're gonna grow on social media.

也不意味着你就能做成任何销售。

That doesn't mean you're gonna make any sales either.

当我真正和一些其他商业朋友交流时，有些人在商界地位很高，他们也试过这些东西。

When I actually talk to a few other of my business friends, some very high up in the business world, they try that stuff.

他们试过OpenClaw，我并不是说这东西完全不好。

They try the open claw, and I'm not saying that it's bad at all.

我们实际上正在推出一个非常类似的功能，你可以通过Telegram与一个名为Eden的代理聊天，这是我们正在开发的软件。

We're actually introducing a very similar feature where you can chat with an agent on telegram to Eden, which is a software that we're building.

它目前处于测试阶段。

It's in beta.

如果你愿意，可以注册体验。

You can sign up if you'd like.

但我想说的是，大多数人只是从中获得了多巴胺的快感。

But what I'm saying is that most people just get a dopamine hit from it.

他们经历了一个曲线，觉得：哇，这太棒了。

They have this curve where it's like, oh, this is so awesome.

我要让它帮我做所有事情。

I'm going to have it do everything.

他们浪费了两三百甚至一千美元的AI积分，然后系统就崩溃了，最终什么都没剩下，因为他们根本不知道什么是优质效果。

They waste 200, 300, $1,000 on AI credits, and then it collapses and then they have nothing because they don't know what good looks like.

他们根本就没有做这件事所需的技能或知识。

They don't have the skill or the knowledge to do the thing in the first place.

那么，他们如何成为这些代理的管理者或首席执行官呢？

So how are they going to be the manager or the CEO of the agents?

好了，发完这通牢骚，为了这封信的目的，我们设定一个目标：用一个人的生意赚一百万美元，只是为了有个参照框架。

Now, with that rant out of the way for the sake of this letter, we're going to set the goal of $1,000,000, making a million dollars with a one person business just so we can frame it.

对。

Right.

我不是说你一定能赚到这么多。

I'm not saying you're going to make that.

我不是说你一定能赚到任何钱。

I'm not saying you're going to make anything.

我现在给你的任何知识，都不可能立刻让你赚到一百万美元。

There is no amount of knowledge that I can just give you right now that will immediately make you a million dollars.

事情不是这样的。

It doesn't work like that.

别再找这种视频了。

Stop looking for videos like that.

所以我们只是用一百万美元的目标来让这个目标具体化，以便我们能够分解它。

So we're just using the $1,000,000 goal to make this tangible so we can actually break it down.

我会详细告诉你需要学习什么，如何几乎比所有人都更好地使用AI，以及那些能让你今天就真正开始创业的提示词——只要你真的去完成这些提示词，而大多数人不会花时间去做，因为完成所有提示词大约需要一个小时。

I'm going to share exactly what you need to learn, how to use AI almost better than everyone else and prompts that'll give you that will allow you to really start your business today if you actually go through the prompts, which most people won't take the time to do that because it'll take about an hour to go through all of them.

这些提示词非常全面。

They're that comprehensive.

在开始之前，我要说明一下：我们不会在这里讨论复杂的智能代理工作流程。

Now, as a note, before we get started, we're not going over crazy agent workflows here.

我们只讨论普通的AI使用方法。

We're just going over normal AI use.

我知道这听起来很无聊，但你必须先掌握基础，才能深入那些复杂的AI代理内容，如果我们将来有视频讲这个，欢迎观看。

And I know that sounds boring, but you need to learn the fundamentals before you can actually get into the crazy AI agent stuff, which we'll talk about in a future video if you'd like that.

点赞、评论、订阅。

Like, comment, subscribe.

所以，本视频的第一部分：作为一个人，你究竟如何赚到一百万美元？

So section one of this video, how do you actually make a million dollars as one person?

因为对很多人来说，这听起来简直疯狂。

Because to a lot of people that just sounds insane.

我们需要拆解这个问题，因为只有在你至少相信这是可能的之后，你才能去实现它。

And we need to break this down because you need to at least believe it's possible before you can do it.

而很多不相信这是可能的人，现在就会离开这个视频。

And a lot of the people that don't believe it's possible will fall off of the video right now.

来算笔简单的账。

So quick math.

我们来算一下。

Let's do this.

一百万美元除以十二个月，就是每月83,333美元。

A million dollars divided by twelve months is $83,333 per month.

这个数字再除以三十天，就是每天2,777美元。

That number divided by thirty days is $2,777 per day.

要实现每天或每月的这个目标，其实有几种方法。

Now there's a few ways to actually achieve that per day or per month.

你可以每天卖出价值18,150美元的产品，比如一个售价150美元的课程或其他任何产品。

You can sell $18,150 dollar products a day, like a course or whatever other product can cost $150.

你可以每天卖出价值111.25美元的订阅服务。

You can sell $111.25 dollar subscriptions a day.

所以如果你刚开始在Substack上做，这就是你可以尝试的方式。

So if you're starting on Substack, that's something you could do.

或者你可以走自由职业路线，每两天签下一位5000美元的客户，这对刚入行的自由职业者来说已经是相当高的单价了。

Or you could go the freelance route and land one $5,000 client every other day, which is a pretty high price point for just starting out in freelancing.

但这正好说明了这个观点。

But it illustrates the point.

如果你选择教练、咨询或一般服务型业务，每四天签下一位10,000美元的客户是可行的，也可以将这两种方式结合使用。

If you go the coaching or consulting route or just service based business in general, you can land one $10,000 client every four days, or you can have a combination of both.

比如每周开发一到两位客户，再加上每天几笔其他产品或订阅销售，或者任何其他组合和定价方式，都能帮你实现百万美元的目标。

So like one to two clients a week and a few other product or subscription sales a day or just whatever other combination and price point there is to hit a million dollars.

如果你选择客户路线，我建议初学者这么做，因为有些人还是不相信这一点。

Now, if you go the client route, I recommend doing that as a beginner because some people still don't believe this.

这曾经也是我自己的一个限制性信念。

This was a limiting belief for myself as well.

尤其是当你还在上班的时候，收取这么高的价格感觉很奇怪。

It just feels weird charging such high prices, especially if you work.

当我还在一家网页设计公司工作时，年收入大约是6万美元，这不算特别好，也不算特别差。

When I worked at a web design agency, was making like $60,000 a year, which isn't insanely good, isn't insanely bad.

不算太好。

It's not that great.

我当时还和另外四个人住在一起，房租很低。

I was still living with four other people paying a very low rent.

即使当时我只是一个单身人士，也依然觉得自己经济上有压力。

I still felt like I had money problems even as like a single person at the time.

但向一个人销售1000到5000美元的服务，比向100到200个人销售100到200份Substack订阅要容易得多，因为你去哪儿找这些人，又怎么说服他们呢？

But it's much easier to sell a 1,000 to $5,000 service to one person than it is to sell a 100 to 200 Substack subscriptions to a 100 to 200 people because where are you gonna find those people and how are you gonna convince them?

社交媒体受众或其他流量渠道就是用来解决这个问题的。

That's what the social media audience is for or other traffic mechanisms.

但你今天完全可以发送一百条私信。

But you absolutely can send a 100 DMs today.

问问AI该如何发送一条好的私信。

Ask AI how to send a good DM.

如果你有一个人们想要的不错报价，他们可能愿意为你付费。

And if you have a decent offer that people want, they may be willing to pay you.

如果你不是企业家，你可能还不理解这一点，因为你不懂企业希望增长。

And if you aren't a business owner, you may not understand that yet because you don't understand that businesses want to grow.

如果你能帮助他们增长或赚更多钱，他们就会愿意付钱给你。

And if you can help them grow or make more money, they're going to want to pay you.

我创业后雇佣过的人，报酬从一千、五千、一万到五万美元不等，数量多得离谱。

The amount of people that I have hired for 1,000, 5,000, 10,000, $50,000 after starting a business is absurd.

但只要投资回报率存在，那它就存在。

But if the ROI is there, the ROI is there.

所以作为新手，你目前还没有受众，可能也没在建立，但我依然建议你这么做，因为当你接触客户时，他们很可能会查看你的社交媒体资料，而拥有受众能为你提供优势。

So as a beginner, you don't really have an audience yet and you may not be building one, but that's what I recommend doing as well because that's also going to prove that you know what you're talking about when you reach out to clients are probably going to look at your social media profiles and building an audience's leverage.

那你为什么不这么做呢？

So why wouldn't you do that?

你为什么不写内容呢？

Why wouldn't you write content?

一旦你开始写内容，真正开始成长，如果你希望从接客户项目转型为某种可以让你睡觉时也能销售的产品——基于你带来的流量，那么你就可以走产品路线。

And once you're writing content, once you're actually growing, then if you want to transition out of client work into something like a product that can sell while you sleep, so to say, based on the traffic that you generate, then you'd go to the product route.

所以关于产品路线，问题在于，这通常是大多数人目标：我不想像以前那样接客户项目。

So the question there with the product route, because that's usually most people's goal is like, I don't want to do client work.

我就不想。

I didn't.

我讨厌接客户项目，但它对我来说是必要的一步。

I hated client work, but it was a necessary step for me.

但当你选择产品路线时，你该如何获得足够的流量，才能卖出足够多的产品，赚到一百万美元？

But when you go the product route, how do you actually get enough traffic to the product so that you can make that many sales to make a million dollars?

我们来算笔账：如果落地页的转化率是2.5%，也就是说每100个访问者中有2.5个人购买你的产品，那么为了每天卖出18份定价150美元的产品，你需要每天有大约720人访问这个页面。

So let's do more math at a 2.5% conversion rate on the landing page, meaning 2.5% of the people that go to the landing page actually buy the thing that you're selling, you need about 720 people to visit that page a day to make 18 sales on a 150 product.

或者你需要每个月有一两次帖子爆红，我不敢赌这个，但随着社交媒体平台越来越依赖兴趣算法，这种情况正变得越来越普遍。

Or you need something like a post to go viral once or twice a month, which I wouldn't bet on, but is becoming more and more of a thing as the social media platforms are becoming more interest algorithm related.

对吧？

Right?

实际上任何人，即使你刚起步，只要你能创作出优质内容，发布你的第一篇真正作品，它就可能爆红。

Really anyone, even if you're just starting off, if you can create good content, you can post your first real, it'll go mega viral.

但大多数人不知道如何创作内容。

But most people don't know how to create content.

所以，除非靠运气，否则这种情况通常不会发生。

So that's usually not gonna happen unless it's based on luck.

所以我更倾向于持续构建受众群体，不断发布内容，迭代、优化并提升自己的技能，让受众的增长反映你技能的进步。

So the bet that I like to take is continuously building an audience, putting out content, iterating, refining and improving your skill over time so that your audience growth kind of reflects the growth of your skill.

那么，每天吸引720人访问着陆页以实现百万美元收入，这些流量究竟从何而来？

So getting 720 people to a landing page a day to make a million dollars, where does that actually come from?

它可能来自社交媒体。

It can come from social media.

它也可以来自像Facebook广告或Google广告这样的广告。

It can come from ads like Facebook ads or Google ads.

它也可以来自搜索引擎优化。

It can come from SEO.

它也可以来自网红合作。

It can come from influencer partnerships.

它也可以来自播客赞助和通讯赞助。

It can come from podcast sponsorships, newsletter sponsorships.

它实际上可以来自任何渠道，但你只是一个人。

It can really come from anything, but you are one person.

如果你像我刚开始时那样，你没有太多钱，也不愿意花太多钱。

And if you're like I was when I first started out, you don't have that much money and you don't want to spend that much money.

那么你打算怎么办？

So what are you gonna do?

你会选择社交媒体，努力提升吸引注意力、提供价值和实质内容的能力，而不是复制模板或盲目追随潮流，而是精通你的领域，并向他人展示你的专业能力。

You're gonna do social media and you're gonna get really good at capturing attention, delivering value, delivering substance, not just copying templates, not just following the trends, but getting very good at what you do and showing other people that you're good at what you do.

所以，如果我们假设你从社交媒体开始，开始创作内容，并且在这件事上变得熟练，持续精进你的技能，那就意味着你没有停滞不前。

So if we assume that you start on social media, you start writing content and you become skilled at that thing and you continue to refine your skill, that means you're not stagnating.

你一直在学习。

You're constantly learning.

实际上，每天花时间研究他人的内容、将所学应用到自己的创作中，并不断改进，这已经成为你日常生活的一部分，因为社交媒体确实是一项技能。

It's actually a baked in portion of your day of studying other people's content, implementing what you learn in your own and improving over time because social media, yes, it's a skill.

它并非完全依赖运气。

It's not completely based on luck.

在起步阶段，确实有一部分是靠运气才能获得初始的传播效果。

It's partially based on luck for actually growing, like getting the traction started.

一旦你有了基础受众和基本的互动量，随着时间推移，你更有可能走红。

Once you have a base audience and you have a base level of engagement and you're more likely to go viral over time.

所以你必须熬过新手时期的艰难阶段，但你绝对能做到。

So you have to get through that beginner hell, but you absolutely can.

因此，如果你在这方面变得熟练，你每条YouTube视频可以获得一万到五万次观看，每月在社交媒体上也能获得五十万到一百万次曝光。

So if you become skilled at it, then you can get 10 to 50,000 views per YouTube video, and you can also get 500,000 to a million impressions on social media per month.

是的，如果你一开始并不擅长这件事，那么要做到这一点确实需要一些时间。

And yes, it will take some time to do that if you're not immediately good at the thing.

令人惊讶的是，你确实需要把某件事做精，才能看到成果。

Shocker, you actually have to get good at something in order to see results.

真疯狂。

Crazy.

你不可能去上个学校，拿个社交媒体学位，就立刻拥有五万个粉丝。

You can't just go to a school, get a degree in social media and immediately have 50,000 followers.

不，这基于现实世界的反馈。

No, this is based on real world feedback.

这基于技能。

This is based on skill.

但关键是，即使你没有达到每条YouTube视频十万到五十万的播放量，或者每月五十万到一百万的曝光量，哪怕更少，只要你真的在做这些事，也绝不是一分钱都赚不到。

But the thing there is is even if you don't get 10 to 50,000 YouTube views or 500,000 to a million impressions, even less than that, it's not like you're making $0 if you actually do this stuff.

很多人对每年收入低于一百万美元就已经非常满意了。

Many people would be very happy with less than $1,000,000 per year.

所以如果你仔细想想，你每天需要有720人访问着陆页，如果你能获得这么多曝光量，720人确实是个挑战，但并不过分。

So if you think about it, you need 720 people a day to the landing page and if you're getting that many impressions, 720 people is a challenge for sure, but it's not too much to ask for.

现在你脑子里可能正冒出各种反对意见，比如：我做不到这个。

Now the objections in your mind that are probably happening right now of like, oh, I can't do this.

这听起来不现实。

Oh, this sounds unfeasible.

这是因为你可能还困在旧有的思维模式里。

It's because you're probably stuck in the old paradigm.

你陷入了一种‘我的时间等于我的收入’的观念，而不是‘我的收入等于我提供的价值’。

You're stuck in the my time equals how much I earn rather than my how much I earn equals the value that I provide.

如果你唯一熟悉的生活就是上学然后找份工作，那么这种思维就是你的默认模式。

If the only life you've known is go to school and get a job, then you are that is your mindset.

这就是你被灌输并深信不疑的信念。

That's what you are wired to believe.

这就是你本能去做的事。

That's what you're wired to do.

如果你想赚更多钱，就得找一份更好的工作，或者接受更好的教育。

If you want to make more money, you have to get a better job or you have to get better schooling.

你并不明白，作为创业者，你是在为自己寻找更好的工作机会。

You don't understand that if you're an entrepreneur, you hunt for your better job.

你寻找各种零工，寻找客户，并且自我教育。

You hunt for your gigs, you hunt hunt for your customers and you self educate.

你不需要去学校获得学历认证，才能让别人雇佣你。

You don't need to go to an institution to get a credential in order for someone to hire you.

一切都掌握在你自己手中，这对许多真正想要这样生活的人来说是件好事，但很多人并不愿意面对随之而来的不确定性。

It's all in your own hands and that's a great thing for many people who actually want that, but a lot of people aren't willing to deal with the uncertainty that comes with that.

所以，你还需要学会的另一项技能，就是容忍并降低创业带来的风险。

So that's another skill that you have to learn is just tolerating and mitigating the risk of starting a business.

要真正掌握这些技能——品牌、内容、营销、销售等各方面——大约需要两到五年的时间。

So to actually get started on this stuff, it takes about two-five years to get really good at those things, at branding, at content, at marketing, at sales, at all of these things.

但借助人工智能，如果我们能训练它学习那些愿意在网络上分享知识的专家的原则，比如亚历克斯或莫西，这些销售和营销专家。

But with AI, if we train them on the principles of experts who willingly put out their knowledge knowledge on the internet, like Alex or mosey, sales expert, marketing expert.

有这么多不同的人在谈论品牌、内容等等。

You have so many different people that talk about branding, about content, so on and so forth.

你为什么不能把这些知识拿过来，让AI帮你完成这个过程呢？

Why can't you take that knowledge and then have the AI help you through that process?

这正是我们真正使用AI时第一步要做的事情。

And that's kind of what we're going to do for the first step when we actually use AI.

那我们就开始吧。

So let's actually get into it.

你该如何用AI打造一个人的企业？整个工作流程是怎样的？

How do you actually build the one person business with AI and what's the entire workflow?

正如你现在所知，几年前和现在创办一个人企业之间的核心区别就在于AI。

So as you know by now, the core difference between starting a one person business a few years ago and now is just AI.

一门完整的课程可以浓缩成一个提示词，如果一个提示词能帮你真正完成事情，那它就像增强版的课程，因为你可能真的获得了成果。

An entire course can fit into a prompt and if a prompt helps you actually do the thing, then that's like a course on steroids because you're actually getting results potentially.

因此，针对这一点，我们将介绍一个画布模板。

So for this specifically, we're going to go over a canvas template.

画布是Eden中的一个功能，我们已经把它打磨得很好了。

A canvas is a feature in Eden that we polished up.

到目前为止，我们已经做得相当出色了。

We've made pretty freaking good at this point.

这就是我每周写作的地方。

And this is where I do like my weekly writing.

对吧？

Right?

所以每周我都会创建一个画布，把推文粘贴上去。

So every week I create a canvas, I paste tweets on there.

我会粘贴那些激励我的YouTube视频。

I paste YouTube videos that inspired me.

我会放一个Markdown文档，用于我的提纲和通讯稿。

I put a markdown document for my outline, for my newsletter.

我会把用于社交媒体帖子、YouTube标题生成和B-roll创意的提示也放在上面。

I put my prompts on there for like social posts and for title generation for YouTube and for B roll ideas.

然后我会把内容连接到AI聊天中，以测试想法或与特定内容对话。

And then I connect things to AI chat to stress test ideas or just talk to the specific content.

比如，如果我这周看了某个YouTube视频，知道里面有个想法，我就会跟它聊聊。

Like if I watched the YouTube video that week and I knew an idea was in there, then I'd talk to it.

接着我会打开我的通讯稿，重新开始写作。

Then I'd go to my newsletter, open that and start writing again.

但我们将使用整个一个人企业的画布，你可以在描述中的链接里复制这个模板。

But we're gonna use an entire one person business canvas, and you can duplicate the template in the description with the link.

我强烈建议在电脑上操作，因为这才是你真正工作的地方，也不会被打扰。

And I'd highly recommend working through this on a desktop because that's where you're going to do work and you're not going to be distracted.

而且一般来说，画布应用在手机上的体验都不太好。

And Canvas apps in general just aren't very good on mobile.

所以如果你在手机上保存了链接，然后回到电脑上打开，就可以保存所有文件，复制它，因为Eden也是一个云盘和工作空间，你可以在这里写作。

So if you save the link on your phone and then go back to it on desktop and then you can save all of those files, duplicate it because Eden is also a drive and a workspace so you can write.

它不只是一个画布。

It's not just a canvas.

你上传的任何内容，包括YouTube视频和普通视频，我们都会为你分析所有帧，让你可以搜索每一帧、字幕匹配等内容。

Anything you upload, including YouTube videos, regular videos, we analyze all of the frames for you so you can search for each frame, transcript match, so on and so forth.

这相当酷。

It's pretty cool.

但如果你严格按照模板操作，就能构建现代成功个人企业的三大支柱。

But if you follow the template exactly, you will have the three pillars of a modern, successful one person business.

或者，如果它没有立即成功——这很可能不会立刻成功——也别抱这种期望。

Or if it's not immediately successful, which it probably won't be, don't expect that.

你将拥有一个切实可行的起点，可以开始行动，而不再只是盲目猜测。

You have a starting point that you can actually start doing things and it's not a guessing game anymore.

你将拥有的三大支柱之一是品牌，即你是谁、你帮助人们实现什么，以及为什么人们应该关心这两者。

And those three pillars that you'll have are one, a brand, which is who you are, what you help people achieve and why people should care about both.

二是内容。

Two is content.

即你的想法、观点和教学，它们能吸引人们关注你的品牌。

So your ideas, opinions and teachings that attract people to your brand.

第三是产品和服务，以及你能从内容中引导人们访问的引人注目的着陆页。

Three is offer, so your product service and compelling landing page you can send people to from your content.

现在，我也希望这部分具有一定的教育意义。

Now, I want this to be a bit educational as well.

因此，我们将逐一探讨这三个支柱：品牌、内容和产品/你所销售的东西，以便你理解它们的重要性。

So we're going to go through each of these pillars, brand content and offer slash what you sell, just so you understand the importance of these things.

在模板中，第一部分有一个完整的视频，你可以点击观看，我会详细介绍如何使用整个模板。

So inside of the template, one, there's an entire video here that you can click and watch, and I go over how to use the entire template.

但我们首先从个人品牌策略开始。

But the first thing we're starting with is just a personal brand strategy.

我在这里看到，由于模板是共享的，你还能看到另一个人，但你可以看到这里有一个连接到AI聊天的提示。

And what I have here Oh, you can see another person on here because the template is shared, but you can see that there's a prompt here connected to an AI chat.

我可以将这个AI聊天窗口全屏显示，也可以直接放大它并在这里开始打字。

I can full screen this AI chat or I can just zoom into it and start typing here.

但我们稍后会详细讨论这里具体包含什么内容。

But we'll talk about what's actually in here.

但如果你还想咨询专家，我精选了三个视频，这些视频都与这个聊天窗口相连，我可以在里面聊天，以完善我的个人品牌策略，询问有关个人品牌的问题等等。

But if you also want to consult with experts, I've curated three videos and these are all connected to this chat so I can chat in here to refine my personal brand strategy, ask questions about personal branding, so on and so forth.

你也可以在这里粘贴视频链接，或者上传你自己的知识内容。

And you can also paste video links or just upload your own knowledge inside of this section.

但作为社交媒体上一个人，你正在建立一个个人品牌。

But as one person on social media, you're starting a personal brand.

这就是你在做的事情。

That's what you're doing.

你为什么要这么做？

Why are you doing that?

因为如果你想赚钱，你就需要有东西可卖，还需要有人看到并购买它。

Because if you want to make money, you need something to sell and people to actually see and buy that thing.

个人品牌本身既不是前者也不是后者，但你可以把它看作是一个数字店面或数字简历。

A personal brand is neither of those things, but you can think of it as a sort of digital storefront or a digital resume.

它是这两者之间的一层信任。

It's a layer of trust between those two things.

你的内容会在这里呈现，因为你通过个人品牌发布内容。

It's where your content goes under because you post via a personal brand.

然后在你的内容中，你会推广你的产品或服务。

And then inside of your content, you promote your product or service.

由于人们关注你，而且可能喜欢你的个人品牌，因此他们更有可能接受你的内容并购买你的产品或服务。

And since people follow hopefully they like your personal brand, then they're more likely to be receptive to your content and purchase your product or service.

在人工智能时代，内容可以无穷无尽，将会充斥社交媒体，人们会转向哪里？

And in the age of AI, when content is just it can be endless and it's gonna be flooding social media, what are people gonna turn to?

他们会转向他们信任的人。

They're gonna turn to who they trust.

那个人是谁？

Who is that?

一个他们几乎能确认是真实人类的个人品牌，他们能判断你是否以不恰当的方式使用了人工智能。

A personal brand who they can almost verify is a human and they can tell whether or not they're using AI in a non tasteful way.

另外一点是，我不在乎你觉得‘个人品牌’这个词有多尴尬。

And another thing here is I don't care about how cringe you think the word personal brand is.

我明白每个平台都充斥着这些内容，你必须使用这些模板和策略。

I understand that every space has gotten flooded with it and all you have to use these templates, you have to use this strategy.

这里教你如何在零天内涨到一百万粉丝。

Here's how you grow to a million followers in zero days.

但当你在社交媒体上只是一个人时，你就是在这么做。

But that's what you're doing when you're one person on social media.

所以别纠结了。

So get over it.

如果你觉得个人品牌只是你人生事业的载体，或者是一种做有意义事情的方式，又或者你只想把自己看作社交媒体上的一个人而不是一个品牌，那尽管这么想好了。

If it helps you to think of a personal brand as just like a vessel for your life's work or a way to do something meaningful or if you just want to think of yourself as a person on social media and not a brand, then go ahead and do that.

关于我的真实个人品牌策略以及我推荐的内容，我们已经在其他许多视频中讨论过了。

And now we've discussed my actual personal brand strategy and what I recommend in many other videos.

所以这次我们就简要说明一下。

So we're going to keep this brief.

这是我的推荐策略，但并不是唯一策略，也不是你在社交媒体上必须遵循的策略。

This is my recommended strategy, not the only strategy or one that you have to follow for social media.

第一，你就是你的细分领域。

The first You are the niche.

你的信念、经历和兴趣赋予了你独特的视角，并体现在你的内容和产品中。

Your beliefs, experiences, and interests give you a unique point of view that reflects in your content and products.

第二个原则是你需要几个内容支柱。

Principle two is that you need a few content pillars.

你需要一个你打算变现的技能或兴趣作为主要话题，再加两个你聊起来就停不下来的互补兴趣作为辅助话题。

You need one skill or interest you plan to monetize as a topic and then two complementary interests that you can't shut up about as complementary topics.

第三个原则是，你需要将这些内容支柱建立在痛点、基础性话题和高表现力的想法之上。

Principle three is that you need to ground those content pillars in pain points, foundational content topics, and high performing ideas.

大多数人在这里都搞砸了，他们会说：好吧，我喜欢这些话题，我有这个想法。

This is where most people mess up is they're like okay I like these topics, I have this idea.

我就直接写出来好了。

I'm just gonna write about it.

但他们没有关注这些内容对屏幕另一端的人为什么重要。

But they don't pay attention to why it's important to the actual person on the other side of the screen.

他们写了一条花里胡哨的推文，以为自己是马可·奥勒留，但你并没有马可·奥勒留那样的声誉权威。

They write this frilly tweet and they think they're Marcus Aurelius, but you don't have reputational authority that Marcus Aurelius has.

你不是艾伦·瓦茨。

You're not Alan Watts.

你不是那些拥有深厚声誉、说什么都显得有价值的人。

You're not these people who have this reputation built up so that anything they say is valuable.

你必须练习说服力。

You have to practice persuasion.

你必须吸引注意力。

You have to capture attention.

你必须说明：这个想法为什么对我的生活重要？

You have to illustrate, hey, why is this idea important for my life?

而这通常表现为一个痛点。

And that usually comes in the form of a pain point.

所以要帮助人们理解为什么他们应该实践这个想法。

So helping people understand why they should implement the idea.

基础内容主题就是那些永恒不变的。

Foundational content topics are just those that are like evergreen.

它们是你知道有效的主题。

They're the ones that you know work.

它们是你到处都能看到的主题，你应当用自己的品牌和语气去实施，因为它们确实有效。

They're the ones that you see everywhere and you should probably implement under your own brand in your own voice because they just work.

而高表现主题则是那些表现特别出色的例外情况。

And then high performing topics are the outliers that tend to do very well.

当你在YouTube上看到一个视频的表现远超其他人的视频，甚至超过该作者自己的其他视频时，这就是一个例外。

When you go on YouTube and you see a video that's just doing so much better than everyone else's videos or even that person's own videos, that's an outlier.

这是一个信号，说明你应该留意它，把它放进你的素材库中，在Eden里粘贴YouTube链接，我们会自动下载、转录，以此类推，这样你就可以用AI与它互动，或者与你的整个素材库、你保存的所有图片等进行互动。

That's a signal that you should probably take note of that and put it in your swipe file in Eden, paste the YouTube link in Eden and we download it, transcribe it, so on and so forth so that you can talk with it with AI or the entire folder of your swipe file or all of the images that you've saved, so on and so forth.

Eden非常棒。

Eden is very cool.

请尽快理解并开始使用它吧。

Please catch on and use it already.

但你要把这些保存下来，然后结合自己的想法，重新调整它们，让它们变得更好。

But you save those and then you take your own ideas and you start to like reformulate them so that they work better.

第四条原则是，你需要将所有这些内容浓缩成一到两句社交媒体简介，突出最吸引人的部分。

Now, principle four is that you need to turn all of that into a one to two sentence social media bio that gets across the most attractive parts.

我不会详细讲解社交媒体简介的格式，但如果你查看这里画布中的个人品牌策略提示，它会帮你完成这个任务。

I'm not gonna go over a social media bio format, but if you go through the personal brand strategy prompt in the canvas here, then it will help do that for you.

完成这一步后，它会与你进行一段时间的深入对话，然后生成你的个人品牌策略，你可以将其保存在工作区的文件夹或其他地方，方便经常查阅。

And after you finish this, it'll interview you for a decent amount of time and then it will spit out the actual personal brand strategy that you can save in your workspace in a folder or in other places and you can refer to often.

另一个你可以在近期内做的事情是，当我们有了OpenClawTelegram代理（目前仅在我的分支上），这个界面看起来会更美观、更完善——你可以将这些内容发送到Telegram，让AI与你来回碰撞想法，或者让它实际执行任务，比如访问你的Twitter并发布或安排内容。

Another thing you can do in the near future when we have the OpenClawTelegram agent, this is only on my branch, this looks a lot more styled and better, but you can send this to Telegram and then you can just have the AI bounce ideas back and forth with you or have it actually do things like access your Twitter and post content or schedule content.

那么，在画布内和画布外，你该如何真正利用AI来更好地打造个人品牌呢？

So inside of the canvas and outside of the canvas, how do you actually use AI to create a personal brand better?

首先，你可以筛选专家信息，并与之展开对话。

The first thing is you can curate expert information and have a conversation with it.

举个例子，你可以找到那些认证专家的YouTube视频或书籍，把它们加入对话中，而不是单纯依赖通用AI的意见，因为当你清楚自己想要什么时，AI的效果才最好。

As an example, you could find YouTube videos or books from people who are certified experts and add those to a chat rather than asking for a general AI's opinion because AI works best when you know what you want.

这其实是最简单的一个。

That's really the simplest one.

然后，正如我之前提到的，第二个更复杂的方法是，将这些专家信息分解成一份简洁的指南，供你提供给AI。

And then as I've talked about before, the second and more complex one is to take that expert information, break it down into a simplified guide that you'll be able to give to the AI.

就像我可以取一段内容，或者取这个人的个人品牌策略，然后让AI把它转化为一份指南，去掉所有冗余部分，再将其变成你想要的任何类型的提示。

It's like I can take a piece of content or I can take this guy's personal brand strategy and then I can ask AI to turn it into a guide so it removes all the fluff from that and then you can turn that into whatever kind of prompt you want.

我就是用这种方式为画布上的提示做的，只不过我用的是我自己的个人品牌策略。

That's what I did for the prompt on the canvas, but I did it with my own personal brand strategy.

现在，你可以创建的提示类型包括生成蓝图或充当教练。

Now the type of prompt that you can create is spitting out a blueprint or acting as a coach.

我可以说：嘿，拿这份指南，把它变成一个提示，首先向我询问信息，以便它了解我真正想打造的个人品牌类型。

I could say, hey, take this guide let's turn it into a prompt that first asked for information from me so that it knows what kind of personal brand I actually want to create.

然后，在完成信息收集和访谈阶段后，每天指导我执行这些任务，确保我创作内容、设置好个人简介、定期向你汇报，等等。

And then after that context gathering phase and interview phase, just coach me day by day into doing this, make sure I write content, make sure I have my bio set up, make sure I report back to you, so on and so forth.

你可以直接把它变成一个教练，或者一个让你保持责任感的人。

You can just turn it into a coach or another person that holds you accountable.

如果你在像Eden这样的智能体或自定义智能体中进行这项操作，一旦准备就绪，你可以为这个过程设置特定的时间表，让它在特定时间向你发送提示，比如它会主动联系你，提供灵感来源，让你将其转化为一条帖子，然后你再与它一起完善，最后直接发布到Twitter。

And if you do this inside of something like an agent or custom agent in Eden, when that's ready, you can set a specific schedule for this to happen so it can send you a prompt like you can send a prompt at a certain time so that let's say it reaches out to you to give you a source of inspiration and tell you to turn that into a post that you then refine with it and then it can post directly to Twitter.

因此，这是一种更得体地使用AI的方式，而不是简单地说：‘嘿，去给我写一堆垃圾内容吧’——我可能会在未来的视频或通讯中进一步探讨这一点。

So that's a more tasteful way of using AI rather than just saying, hey, go and write all this shit content for me and I'll probably go over that in a future video or newsletter.

如果你想获取这些内容，请订阅我的Substack。

So subscribe to my Substack if you want to get that.

这就是如何开始打造个人品牌。

So that's starting a personal brand.

仔细阅读提示，进行优化，深入研究。

Go through the prompt, refine it, study it.

第二件事是，你如何写出比大多数初学者更好的内容？

The second thing is how do you actually write content that is better than most beginners?

你如何脱颖而出？

How do you stand out?

我已经从事这一行一段时间了。

I've been doing this for a while.

我已经写了六到七年的内容了。

I've been writing content for maybe six to seven years now.

我只要看一条推文、浏览一个YouTube标题、观看一段YouTube视频或读一篇文章，就能判断它是否会火，因为我的模式识别能力已经达到了这个水平。

I can read a tweet or look at a YouTube title or watch a YouTube video or read an article, and I can know whether or not it's gonna do well just because my, like, pattern recognition has gotten to that point.

我们以前讨论过这个问题，但初学者最大的问题是没有展现他们所要传达想法的重要性。

And we've talked about this before, but the biggest problem beginners make is not illustrating the importance of the idea they are trying to convey.

他们有有趣的想法，但却无法让别人觉得这些想法有趣。

They have interesting ideas, but they can't make it interesting to other people.

要想让别人觉得一个想法有趣，你需要提供一个令人信服的理由。

Now in order to make an idea interesting to someone else, you need to provide a compelling why.

你需要给他们一个改变行为的理由，因为如果你能让他们改变行为，他们会把你视为那个‘改变他们人生’的人，并开始信任你，胜过任何人类或AI。

You need to give them a reason to change their behavior because if you're the one who changes their behavior they will remember you as the person who quote unquote changed their life and they will start to trust you over any human or AI.

换句话说，写作内容的秘诀在于：第一，拥有一个好点子，并且这个点子能解决某个痛点或带来某种好处。

In other words, the secret to writing content is to one have a good idea and to have a pain point it solves or a benefit it gives.

你还需要把这个理由生动地展现出来。

And you need to illustrate that reason.

要理解这一点，或者一般来说要这么做，最好的方法是：当你在阅读时，或者反思自己的生活时，如果你有了一个想法，并且你知道自己想发出来，对吧？

Well, the best way to understand this or to just do this in general is if you're reading something and you have an idea or you're reflecting on your life and you have an idea that you know you want to post, right?

创作者就是这样行动的，他们不断把想法转化为可以发布的内容。

That's kind of how creators act is they're just constantly turning ideas into something that they can post.

对他们来说，一有想法就立刻写下来已经成为一种本能。

It's just automatic for them to have an idea and immediately write it down.

但在这一过程中，你还要思考：这个想法能解决什么痛点，或者带来什么好处，能帮助他人，是人们真正想要的。

But what you do during that step as well is think of what's a pain point or a benefit of this that helps other people or that people actually want.

然后，你需要把这一点融入到你的想法中。

And then you have to bake that into the idea.

现在，初学者犯的第二个错误是，他们根本不理解所有这些部分是如何相互关联的。

Now, the second mistake that beginners make is that they just don't understand how everything fits together.

他们可能擅长写内容或制作社交媒体短视频，但却觉得这毫无意义，因为他们不知道如何从中赚钱。

They get good at writing content or creating reels on social media, but they feel like it's pointless because they don't know how to make money from it.

于是，到了这一步，他们就开始迎合算法，或者完全依赖AI代劳，只为获得点赞和互动带来的多巴胺快感，但他们依然不知道如何变现，也没意识到这样做反而会削弱他们赚钱的能力。

So at that point, they start catering to the algorithm or just having AI do everything for them just so they can get the dopamine hit of likes and engagement, but still they don't know how to monetize and they don't realize that doing that decreases their ability to monetize well.

或者他们只是为了获得平台的变现系统。

Or they do it just to gain the platform monetization system.

比如我有几百万粉丝和订阅者，在Instagram上，如果我只靠你提到的短视频奖金，每个月能赚个300到500美元；在Twitter上也差不多。

Like I have a few million followers and subscribers and on Instagram, if I were to just go with the reels bonus that you get, I'd get like 300 to $500 a month on Twitter.

我现在大概能拿到2000美元左右，这已经不错了。

I think I get maybe like 2,000 now, which isn't bad.

在YouTube上，我每月能赚大约1万美元，而我可是有数百万粉丝的人。

On YouTube, I get around 10,000 a month and that's for someone with millions of followers.

当然，如果我真的想，靠这笔钱也能生活，但我还有生意要经营。

Sure, I could live off of that if I really wanted to, but I have businesses to run.

我需要赚更多的钱，才能打造有价值的东西。

I need to make a lot more money in order to build something valuable.

这意味着我必须销售自己的产品或服务，这样收入就能达到之前的10到20倍。

So that means that I have to sell my own product or service and then I can make 10 to 20 x that amount.

如果你在考虑接受赞助或品牌合作，那为什么不干脆自己做一个类似的产品，把所有利润都收入囊中呢？而且你很可能做得更好，更符合你的风格。

And if you're thinking of accepting sponsors or brand deals from someone, why wouldn't you just create your own version of it and then take all of the profits and you'd probably create it better in a way that better suited you?

如今，尤其是拥有个人品牌时，启动一个好生意的方式就是：选取你正在使用并热爱的东西，把它做得更好，并根据自己的需求进行定制。

That's like how you start a good business nowadays, especially with a personal brand, is you take something that you use and you love and you make it better and tailor it to yourself.

既然你就是目标人群，那你就可以把产品卖给和你类似的人，并找到你的社群。

And since you are the niche, then you sell it to other people like you and you can find that tribe.

现在，这并不是一个关于内容创作的完整课程，尽管我可能会在某个时候在我的Substack上举办一场现场研讨会，所以再次提醒你订阅Substack。

Now since this isn't an entire course on content, even though I'll probably run a workshop at some point live on my Substack, so again subscribe to Substack.

但目前，我只给你讲讲最重要的20%要点。

But for now I'll just give you the eightytwenty of what to do.

第一，疯狂地记录下各种想法。

First is just write down ideas like crazy.

多读书，听播客，反思你的生活，努力捕捉那些独特且有益的灵感。

Read more books, listen to podcasts, reflect on your life, and try to catch ideas that are unique and beneficial.

第二。

Two.

立刻思考一个痛点或好处。

Immediately think of a pain point or benefit.

训练你的思维，思考这个想法为何对不止你一个人重要。

Train your mind to think of why this idea is important to more than just yourself.

第三。

Three.

保存那些你欣赏其结构的想法。

Save ideas that you like the structure of.

在Eden中创建一个文件夹来存放你的想法，作为初学者，用你自己的主题模仿这些想法的结构或框架。

Have a folder in Eden where your ideas live and as a beginner imitate the structure or framework of these with your own ideas as the topic.

然后你只需不断练习写作，直到它成为你的本能。

Then you simply practice writing until it becomes second nature.

至于你应该在哪儿发布，你可以先从一个简短形式的通讯平台开始，或者只在Substack上发布，或者只在Twitter上发布，同时发布推文和文章。

Now, when it comes to where you should post, you could just start with like a newsletter in a short form platform or only start on Substack or only start on Twitter and post both tweets and articles.

但这就是我的整个内容生态系统的精髓。

But this is kind of my entire content ecosystem in a nutshell.

我每周都会写一封通讯，它可以拆分成多篇帖子，而最好的帖子可以被用作信息图、短视频或实拍视频的脚本。

I write the newsletter every week that can splinter into posts and then the best post can be used as like a carousel or the script for a short or real.