如何在20多岁时致富（残酷的真相）

致富的唯一方法是：第一，把自己的时间价值幻想成一个荒谬的数额；第二，痴迷于致富；第三，给自己别无选择，只能致富。

The only way to get rich is to one, value your time at a delusional dollar amount, two, be obsessed with getting rich, and three, give yourself no other option but to get rich.

整个视频讲的就是致富，以及背后的真相。

That's what this entire video is about, is getting rich and the truth behind it.

我知道，后面一定有人会说，钱不是一切，或者他们重复着一些肤浅的建议，比如‘钱买不到幸福’，而这些话来自那些既没钱也没幸福的人。

And now I know there are going to be people in the back who are like, money isn't everything, or they're regurgitating some shallow advice that they heard about how money doesn't buy happiness that they got from someone who doesn't have money nor happiness.

但这个视频不是给那些随便点进来、生气、纯粹浪费时间的人看的。

But this video isn't for those who just decided to click on this video and get angry and completely waste their time.

这个视频是给那些想要毫无歉意地变得富有者准备的。

This video is for those who want to get unapologetically rich.

不是因为你是个糟糕或邪恶的人，而是因为，在你心里，唯一的其他选择就是接受市场对你的估值，而这令人恐惧。

Not because you're a terrible or an evil person, but because the only other option in your head is to be valued at what the market thinks you're worth and that's terrifying.

对我自己而言，我早在年轻时就意识到，我不愿每天辛辛苦苦工作八到十小时，只为赚8万到15万美元，从事一份一无所有、毫无兴趣的工作，尤其是当我清楚地看到，有些人做着有意义的工作，却只花极少的时间，就能赚到我十倍的收入。

For myself, I realized pretty early in my life that I was not okay with breaking my back for eight to ten hours a day to make 80 to $150,000 a year in a job where I own nothing doing work I don't care about, especially when I can see as clear as day that there are people doing meaningful work who make 100x that amount while working a fraction of the time.

我年轻时或许没什么可提供的价值，但我深知这是可能的，因为我只要观察、只要看，就能看到别人拥有我可能渴望的生活。

I may not have had that much value to offer when I was young, but I knew it was possible because I could just look, I could just observe, I could just see that other people had a life that I could potentially want.

如果别人能做到，那就意味着有一系列我可以亲自采取的步骤，尤其是在这个科技、互联网和社交媒体的世界里。

And if other people had done it, then that means there is a series of steps that I can personally take, especially in this world of technology and the Internet and social media.

我可以采取一系列步骤，实现接近同样的目标，哪怕不是完全一样，但至少我能对我的金钱有某种掌控。

I could take a series of steps to achieve close to the same thing, not even the full thing, but I could at least have some control over my money.

因此，我能对我的一天、我的日常、我的思想、我的情绪，尤其是我的时间，拥有一定的掌控权。

Therefore, I could have some control over my day, my routine, my mind, my emotions, and especially my time.

而这里的问题是，那些不断对金钱进行道德化或精神化的人，根本无法想象一种不被金钱束缚的生活。

And the thing here is that the people who endlessly moralize or spiritualize money can't fathom a life where they aren't bound to it.

现在，这个视频的遗憾之处在于，我无法告诉你具体该怎么做。

Now the unfortunate thing with this video is that I can't tell you exactly what to do.

我的意思是，我可以。

I mean, I can.

我可以告诉你我做了什么。

I can tell you what I did.

对吧？

Right?

任何人都能做到这一点。

That's what anyone can do.

没人能告诉你该怎么做。

Nobody can tell you what to do.

他们只能告诉你他们自己做了什么。

They can only tell you what they did.

但相比之下，我想给你一些我认为更有帮助的东西。

But instead, I want to give you something that I think is more helpful.

我想给你三种方法，重新塑造你对金钱的思维方式，因为这才是你做出正确决策、变得富有、赚大钱或实现任何目标所必需的。

I want to give you three ways to rewire how your mind thinks about money because that's what you need to make the right decisions to get rich or make a lot of money or achieve really anything that you want.

我不想给你唯一的方法。

I don't want to give you the way.

我想给你一些工具，帮助你创造属于自己的道路，这样才可持续。

I want to give you the tools that will help you create your own way so that it's sustainable.

换句话说，我想在你心中植入一些信念，让你能够测试那些更有可能让财富从现实中产生的输入。

In other words, I want to install the beliefs in your mind that allow you to test the inputs that are much more likely to spit wealth out of reality as the output.

让思维为致富做好准备的第一个、也是最实用的方法，是设定一个有抱负的每小时费率。

The first and most practical way to prime your mind to get rich is to adopt an aspirational hourly rate.

这个概念我来自纳瓦尔·拉维坎特，所以我先引用他的一句话：设定并坚持一个有抱负的每小时费率。

Now this is a concept that I got from Naval Ravikant, so I'll start with a quote from him which says Set and enforce an aspirational hourly rate.

如果解决一个问题所节省的价值低于你的费率，就忽略它。

If fixing a problem will save less than your rate, ignore it.

如果外包一项任务的成本低于你的每小时费率，就外包它。

If outsourcing a task will cost less than your hourly rate, outsource it.

我的有抱负的费率是每小时5000美元。

My aspirational rate was $5,000 an hour.

这可能会让大多数人感到困惑，但说实话，我已经达到了这样一个阶段：即使有人愿意为我一小时的时间支付5000美元，我也不会接受。

Now this will honestly baffle most people, but I'm at a point But I've reached a point where someone could offer me $5,000 for an hour of my time and I wouldn't do it.

不是因为我用不着这笔钱，或者我比钱更高尚，而是因为这牵涉到时间、专注力，以及在一小时内交付5000美元价值的责任。

Not because I couldn't use the money or that I'm better than the money, but because there is time, focus, and an obligation to deliver $5,000 worth of value in an hour on the line.

而这是一个重大的责任，它会消耗我的时间、专注力和精力，让我无法投入到可能带来超过每小时5000美元回报的事情上。

And that's a big responsibility that pulls my time, focus, energy away from things that could potentially make me more than $5,000 an hour.

既然我有这个能力去做，那我如果选择做其他事而不是做那些能对更多人产生更大影响、并且我知道如何操作从而在一小时内赚到这么多甚至更多钱的事，那就太愚蠢了。

Since I have the knowledge to do so, it would be stupid of me to do that instead of the thing that would not only have more impact on more people person because I know exactly what to do that would make me that much or more in an hour.

这正是设定理想时薪的真正目的。

And that's the exact purpose of the aspirational hourly rate.

它并不是为了让你神奇地达到你的理想时薪。

It's not so you just magically make your aspirational hourly rate.

这跟心想事成无关。

This isn't about manifesting.

这是为了重塑你的思维模式，让你做出能引导你获取知识、采取行动，最终实现每小时赚取如此高额收入的决策。

This is about framing your mind to make the decisions that would lead to you acquiring the knowledge and taking the actions that would lead to you making that much an hour.

它能帮助你的大脑注意到并选择那些让你处于优势地位的机会。

It helps your mind notice and choose the opportunities that put you in a place of leverage.

让我们设想一个非常常见的场景。

So let's imagine a pretty common scenario.

对吧？

Right?

你从亚马逊上买了一件东西，比如花了50美元，结果发现有缺陷或者坏了。

You purchase an item, let's say, off of Amazon for $50 and it's defective or it's broken.

你会退货吗？

Are you going to return it?

你会花三十到六十分钟去退货吗？

Are you going to take the thirty to sixty minutes to return it?

如果会，那你对自己的时间估值大约是每小时50美元或更低。

If so, you value your time at about $50 or less an hour.

因为如果你知道如何在那一小时里赚更多钱，而那50美元的损失对你来说根本不是问题，你就会那么做。

Because if you had the knowledge to make more money in that hour and the $50 that you lost wasn't a problem, then you would do so.

这就是那些对金钱关系糟糕的人会彻底崩溃的地方。

And this is where people with a poor relationship with money just go insane.

就像，什么？

It's like, what?

你真的就要白白浪费这50美元？

You're just gonna waste $50?

你买了这个东西。

Like, you purchased this.

你不该对卖家生气吗？

Shouldn't you be mad at the seller for it?

你不该退回去，确保他们给你寄对的货吗？

Shouldn't you take it back and make sure they send you the right item?

像这样折腾一番，浪费那么多心理能量、时间、专注力和注意力，是很重要的。

Like, to go through all of that and waste that mental energy, time, focus, attention, that's important.

这些远比区区五十美元更宝贵，与其折腾这些，不如重新下单，赚回更多钱。

That is so much more valuable than a measly $50 and going through all of that just to get something, just reorder the item and make more money than that.

我知道我说这话听起来有点傲慢。

And I know I'm saying that in an arrogant way.

我只是想让你明白，有一种更好的选择你可以做。

I'm just trying to get the point across as to something that you could do that is a better decision.

不退回你花钱买的东西，只是为了拿回钱或换到同样的商品，并不是什么坏事。

It's not a bad thing to not return an item that you spent money on just so you can get that money back or get the same item.

相反，这是一个机会，它揭示了一个你尚未意识到的重要事实：你有能力解决一个问题，而这个问题的解决能让你每小时赚50到500甚至1000美元，因为如果你真的意识到这一点，就不会想着退回这件商品。

Instead, it's an opportunity that shines a light on a more important fact that you aren't conscious of a problem that you can solve that would make you 50 to 500 to $1,000 an hour because if you were, it wouldn't make sense to return that item.

这里的关键是，如果你的理想时薪看起来并不荒谬或不切实际，那你就是做错了。

Now the thing here is that if your aspirational hourly rate doesn't seem impossibly high or delusionally high, you're doing it wrong.

为什么？

Why?

因为看似荒谬的目标会重塑你的大脑。

Because delusional goals rewire your brain.

你的大脑正在根据你现在所思考和学习的内容——包括这段视频——实际地重塑自己。

Your brain is literally rewiring itself based on what you're thinking about and learning about right now, this video included.

你允许进入脑海的每一件事，都在塑造你是谁以及你会做什么。

Every single thing that you allow into your mind shapes who you are and what you do.

当你想象一个更好的未来时，这会激活与你真正体验那个未来时相同的脑网络。

Now when you imagine a better future, it activates the same brain networks as if you were experiencing that future.

每一个专注的时刻，都是重塑大脑、使其与你想成为的人保持一致的机会。

Every single moment of focused attention is a chance to rewire your brain in alignment with the person you want to become.

这就是为什么那些沉迷于负面信息、不留意自己所接触的环境（无论是物理的还是数字的）的人，正在一点一点地为自己掘墓。

That's one of many reasons that doomscrollers and people who don't actually pay attention to what they allow into their environment, both physical and digital, are digging their own grave one moment at a time.

此外，当你在追求目标时，多巴胺的释放比你达成目标时还要强烈。

And beyond that, dopamine spikes more when you're in pursuit of a goal rather than when you achieve it.

但这就变得危险了，因为你可以一整天都在想象你的目标，这确实有助于学习，但你必须用现实中的挑战来匹配这种想象，以付诸行动并巩固这些知识。

But that's exactly where it gets dangerous because you can visualize your goals all day and that definitely helps with learning, but you have to match that visualization with a level of challenge in reality to act and solidify that knowledge.

换句话说，就是要真正参与其中。

In other words, it's being in the game.

如果你希望你的想象或愿景在现实中成形，你就必须真正参与其中。

You have to be in the game if you want your visualization or your imagination to take any kind of form in reality.

因为如果你不这么做，就会陷入精神自慰——也就是向所有人谈论你的目标，却从不采取任何实际行动，因为你已经通过向别人讲述而获得了多巴胺的满足。

Because if you don't, then that's where mental masturbation comes into play, which is the act of telling everyone about your goals but never actually doing anything about it because you already got your dopamine hit from telling people about it.

挑战的黄金区间是85%的难度，记住，现实世界中的挑战才是巩固这种想象或你理想时薪的方式，而这个挑战的难度大约在85%。

The golden zone for challenge, and remember, challenge in the real world is how you solidify this visualization or this aspirational hourly rate, and that challenge is at about 85% difficulty.

既不能高到让你焦虑，也不能低到让你感到无聊。

So not so high that you get anxious, but not so low that you get bored.

这很好，因为由逐步增加的挑战所带来的压力会释放去甲肾上腺素，进一步增强学习能力，并帮助你适应这种新的心态。

This is good because the stress from the progressive overload of challenge releases norepinephrine, which enhances learning further and helps you adapt into that new state of mind.

所以关键在于，你不能只是想着你的理想时薪就指望赚更多钱。

So the entire point is that you can't just think about your aspirational hourly rate and expect to make more money.

你需要根据你的时薪做出艰难的决定。

You need to make difficult decisions with your rate in mind.

所以最好的开始方式就是不要退回那件50美元的商品。

So the best way to start is just by not returning the $50 item.

你会没事的。

You'll be fine.

现在，帮助你致富的第二点是，集中力量是致富的唯一途径，因为如果你想致富，这必须成为你最强烈、压倒性的渴望。

Now the second point to help you with getting rich is that the concentration of force is the only way to get rich because if you want to get rich, it needs to be your number one overwhelming desire.

我记得看过阿里·阿卜达尔的一些关于如何致富的视频。

I remember watching some of Ali Abdaal's video on how to get rich.

这是他最近一部表现不错的视频。

It's a video of his that did pretty good recently.

就在最初的五分钟里，他提到自己说完这话时有点愧疚，但他也坦诚地说，如果你真想致富，你就必须对此着迷。

And just in the first five minutes, he talked he he felt bad kind of about saying it, but he's like, honestly, if you want to get rich, then you kind of have to be obsessed with it.

当我第一次听到这话时，我觉得这并不真实。

And when I first listened to that, I was like, that's not really true.

后来我静下心来，仔细思考了一番。

And then I sat with it and thought about it more.

然后我意识到，这实际上正是我做过的事。

And I'm like, actually, that's exactly what I did.

坦白说，这里我要坦露一点脆弱：我觉得自己一直在回避这一点。

And personally, a moment of vulnerability here is that I feel like I've been kind of hiding from that.

我曾经很长一段时间都痴迷于赚钱，但我从未真正承认这一点，因为听起来太肤浅了。

I was kind of obsessed with making money for a long time, but I never really registered it as that because that just sounds so shallow.

你必须对致富着迷。

Oh, you have to become obsessed with getting rich.

事实上，我当时在学习、在成长、在掌握这些技能，也在成为更好的自己。

In reality, I was learning, I was growing, I was acquiring these skills, I was becoming a better person.

在很多情况下，致富的意义就在于成为一个更好、更优秀的人，以至于你拥有如此多的价值，财富会源源不断地向你涌来。

That's what getting rich is for in a lot of cases is becoming a good and better person to the point where you have so much value that you can't stop attracting wealth.

所以对于那些心中还存有‘致富是坏事’这种执念的人来说。

So for those who have this, like, hang up in their mind of like, oh, getting rich is bad.

对吧？

Right?

这只是一个直接的联系，一种直接的关联。

That's just the direct connection, the direct association.

社会一直在告诉我。

Society has been telling me.

我的父母一直在告诉我。

My parents have been telling me.

我的牧师一直在告诉我。

My pastor has been telling me.

每个人都告诉我，你不需要变得富有。

Everyone's been telling me, oh, you don't need to get rich.

你不需要那样做。

You don't need to do that.

在你内心深处，你意识到并明白，你这是什么意思？

And somewhere in the back of your mind, you realize and you know, what what do you mean?

我正在学习这些技能。

I'm learning these skills.

我正在做很棒的事情。

I'm doing great things.

我正在帮助他人，无论是出于商业目的还是其他任何原因。

I'm helping other people, whether it be for business or really anything else.

我正在交换价值。

I'm exchanging value.

但你，那个把这种信念强加于我的人，却认为进行互利交易 somehow 是邪恶的，我认为这更多反映的是他们，而不是你。

But you, the one who is projecting these beliefs on me, have this notion that it's it's for some reason evil to engage in a mutually beneficial transaction and I think that says a lot more about them than it does you.

所以我们必须痴迷于致富。

So we have to become obsessed with getting rich.

我们需要集中力量，因为你必须一直做下去，直到这件事变得像本能一样自然。

We need concentration of force because you do this until the point of it becoming second nature to you.

想想一个篮球运动员。

Think of a basketball player.

对吧？

Right?

他们真的练习得非常多。

They don't they practice so much.

他们对篮球痴迷已久，以至于反复投三分球根本不需要任何脑力或努力。

They've been obsessed with basketball for so long that it doesn't take any mental energy or really any effort at all to shoot three pointers over and over again.

他们的三分球命中率高达99%。

They have, like, a 99% success rate with hitting a three pointer.

如果变得富有就像成为一名职业篮球运动员，那么50%的命中率是远远不够的。

And if getting rich is synonymous with becoming a professional basketball player, 50% making 50% of the shots isn't going to cut it.

对吧？

Right?

他们永远不可能进入NBA。

They're never gonna make it into the NBA.

你必须全力以赴。

You have to give it your all.

你必须对此着迷，才能成为职业选手。

You have to become obsessed with it so that you can make it pro.

你仍然可以赚很多钱。

You can still make a lot of money.

这里有一个连续谱。

There's a spectrum here.

对吧？

Right?

有超级极其富有的，也有衣食无忧的，这两个目标都没问题。

There's super extraordinarily rich, and then there's well off, and both goals are fine.

但如果你的目标是致富，这完全是一个合理的目标，因为重点不在于结果，而在于过程，在于你在这个过程中成为怎样的人，那就必须这么做。

But if your goal is to get rich and that's a perfectly viable goal because it's not about the outcome, it's about the journey, it's about who you become in the process, then that's what you need to do.

为了达到最高水平，你必须对此着迷。

You need to be obsessed with it in order to reach the highest level.

那么问题来了，好吧。

Now the question here is like, okay.

那外出呢？

Well, what about going out?

那所谓的享受生活呢？

What about, quote, unquote, enjoying life?

那社交呢？或者更广泛地说，追求西方所定义的幸福，也就是那些不断带来愉悦感的多巴胺刺激。

What about being social or just in general chasing the Western notion of happiness, which is this just these endless dopamine hits that create euphoria.

那并不是幸福。

That's not what happiness is.

幸福就是安然自得。

Happiness is being fine.

幸福就是内心平静。

It's being calm.

就是心情好。

It's being in a good mood.

这不是狂喜。

It's not euphoria.

问题是，你当然可以做那些事，但你不会变富，因为那不是你的优先事项。

Well, the thing is you can obviously do those, but you're not going to get wealthy because it's not your priority.

你把那些事放在了实现致富目标所需努力之上。

You are prioritizing those things over what it takes to reach the goal of getting wealthy.

这没关系。

And that's okay.

你不必以致富为目标，但很多人确实有，这也没问题。

You don't need to have the goal of getting rich, but many people do, and that's valid.

你不需要把自己的目标和信念强加给那些人。

You don't need to project your goals and your beliefs on those people.

那些人如果不把这当作优先事项，就不可能变富。

Someone without that as their priority isn't going to get rich.

这并不意味着你不能在四十年间将一部分钱投资于股市，从而在未来获得一定的财富。

That doesn't mean that you can't invest a bit of your money into the stock market over forty years and see some kind of wealth in your future.

但那些以致富为目标的人并不希望财富在四十年后才到来，因为他们明白，如果他们具备相关知识，完全可以提前三十年实现。

But the people with the goal of getting rich don't want it to come forty years later because they realize that if they have the knowledge to do so, they can do it thirty years earlier than that.

这里另一点是，将致富作为优先目标并不会像许多人认为的那样让生活变得更糟。

Another thing here is that getting rich as a priority doesn't make your life worse like many people think.

实际上，它会让生活变得无限更好。

It actually makes your life infinitely better.

因为你想一想，职业运动员的生活很糟糕吗？

Because just think about it, does a professional athlete have a terrible life?

大概不会。

Probably not.

因为他们大部分时间都在做自己最爱的事情。

Because they're doing what they love most of the time.

他们正处于这种充满挑战的水平。

They're at this level of challenge.

他们在竞争。

They're competing.

他们在玩游戏。

They're playing a game.

他们在享受乐趣。

They're having fun.

他们整个生活都围绕着自己的首要目标，这并不是坏事。

Their entire life revolves around their main priority, and that's not a bad thing.

你不会看到一个健美运动员因为健康饮食和在健身房自律而憎恨自己的生活。

You don't see a bodybuilder hating their life for eating healthy food and being disciplined in the gym.

这正是他们想做的事情。

That's what they want to do.

这让他们感到快乐。

That's what makes them happy.

仅仅因为他们不整天打电子游戏、不吃垃圾食品，或者不追求你认为美好的生活细节，并不意味着他们不快乐。

Just because they don't play video games all day or eat junk food or engage in the the finer things in life that you think are good doesn't mean they aren't happy.

事实上，他们可能比普通人快乐得多，因为如果你理解心理学、心流状态以及单一专注所带来的生活乐趣，你就会明白我在说什么。

In fact, they are probably much happier than the average of the population because if you understand psychology and flow states and what singular focus, the enjoyment that that brings into your life, then you understand what I'm saying here.

这里的问题在于，大多数人不会把这种逻辑应用到商业中。

The problem here is that most people don't apply that logic to business.

他们看到一位职业运动员，就会想，哦，他过着最精彩的生活。

They see a professional athlete and they think, oh, he's living his best life.

但当他们看到一位商人，把一生都奉献给在商业中表现出色——你可以说他是智力上的运动员——却不会认为这和职业运动员属于同一类。

But then they see a businessman who's dedicated his life to performing well as an athlete, as an intellectual athlete, you could say in business, and you don't think that is in the same realm as being a professional athlete.

现在，把致富作为你唯一真正的优先事项，并不意味着你就停止了生活中其他事情。

Now making getting rich your one true priority doesn't mean that you just stop doing other things in life.

显然，除了努力致富之外，你还有很多其他事情必须去做。

There's obviously things that you're gonna have to do aside from trying to get rich.

但那种不愿做这些事的痛苦，恰恰可以成为你做决策的导向，因为你在生活中越能忍受某件事，就越能接受不去改变它。

But that pain of not wanting to do those things are a way to orient your decision making because the more you tolerate something in your life, the more okay you are with not changing it.

所以，为了让这一点更具体、更好地指导你的决策，我想让你列出一份你就是不做的事情清单。

So to make this tangible and to guide your decision making more, I want you to create a list of things that you just don't do.

这些事情根据你理想时薪来看，根本不值得你花时间。

And these are things that are literally just not worth your time based on your aspirational hourly rate.

比如喝咖啡约见、退换商品、因为无聊而刷手机、为了寻求新鲜感和刺激而去参加派对，甚至包括及时回复每个人的短信。

So this is coffee meetings or returning items or scrolling because you're bored or partying because you lack novelty and stimulation or even things like texting everyone back on time.

对吧？

Right?

这些事情你根本不需要做。

That is something that you do not need to do.

我们的大脑并不是设计成要立刻回应别人的，我们更不是为了让人随时都能接触我们的思想而存在的。

We aren't wired to instantly respond to people, and we definitely aren't wired for people to have access to our mind at any time that they see fit.

把手机设为勿扰模式，想看的时候再看。

Put your phone on do not disturb and check it when you want to.

所以当这些事情出现时，你只需要坚定地对自己或对方说：我不做这种事。

So when these things come up, you just have to firmly state to yourself or the person involved, I don't do that.

之后，你需要列出一份你会去做的事情的清单。

After that, you need to create a list of things that you will do.

这些事情将你的真实时薪与理想时薪融合在一起。

These are things that merge your real hourly rate with your aspirational hourly rate.

因此，你学习那些能大幅提高你收入潜力的信息。

So you study information that drastically increases your earning potential.

你需要自学，练习能让你自立的技能，创业，加入初创公司，争取高管职位。

You need to self educate, practice skills that make you self reliant, start a business, join a startup, push for an executive role.

你只需不断学习和积累。

You just learn and you build.

你越思考自己当下的行为，就越会明白自己为何不富有，然后你就能做出改变。

And the more you think about your actions now, the more you will realize why you're not rich, and then you can change that.

现在，致富的最后也是最关键的一点是：给自己别无选择的境地，只能成功，因为我做过的最明智的决定，总是把金钱作为推动自己赚更多钱的强制手段。

Now the last and final point for how to get rich is to give yourself no other option but to succeed because the best decisions I've made always involved using money as a forcing function to make more.

换句话说，我投资了一些我负担不起的东西，并学会相信自己能更快地赚回这些钱。

In other words, I invested in things that I couldn't afford and I learned to trust myself to make that money back much faster.

我经常讲这个故事：我搬进了一间租金是我负担能力两倍的公寓，全身心投入我的事业，逼自己赚更多钱，并适应这个金额。

I always talk about the story of how I moved into an apartment that was two times what I could afford to kind of go all in on my business and force myself to make more and be comfortable with that amount.

但我确实曾经做过一次，那是在我刚创业的时候，我想投资一款每年1500美元的电子邮件营销软件。

But I actually did this one time before around when my business was first starting, and I wanted to invest in this email marketing software that was like $1,500 a year.

当时我的生意并不怎么样。

And at the time, my business wasn't doing that good.

那对我来说是一笔不小的数目。

Like that was big.

那对我来说是一笔巨款。

That was a lot of money to me.

看到1500美元从我的银行账户里花出去，投资一个我都不知道能不能成功的项目，我内心非常痛苦。

And it deeply pained me to see $1,500 go out of my bank account to invest in something that I didn't even know if I could make work.

但我相信自己，还是付钱买了这款软件。

But I trusted myself and I paid for the software.

这给我带来了压力——一种积极的压力，一种有益的紧张感，逼着我去学习技能、获取知识，以便最大限度地利用这款软件。

And what that did was I felt this pressure, this good pressure, this good stress to learn the skills and acquire the knowledge that would allow me to maximize the use of that software.

这意味着我要学习落地页设计、漏斗设计、文案写作，而这些技能后来带来了巨大的回报。

So that meant learning things like landing page design, funnel design, copywriting, and those things paid off massively.

大多数人只把钱看作是生存或购买好东西的手段。

Most normal people only see money as a way to survive or to buy nice things.

他们看不到钱可以成为推动你成为更好自己的压力来源。

They don't see it as a way to create pressure for you to become a better version of yourself.

当我搬进那些我负担不起的公寓时，表面上看，我只是又一个陷入生活方式膨胀的受害者。

And when it came to moving into the apartments that I couldn't afford, on the surface, it looked like I was just another victim of lifestyle creep.

人们觉得这其实真的很烦人，你只能置之不理。

Like, people still it's actually really annoying and you just have to brush it off.

比如，朋友和家人看到你做的事，即使他们不说，你也能明白他们是怎么想的。

Like, people see what you're doing, like friends and family, and they don't even have to say it for you to understand what they think.

他们只是在心里想：你真蠢。

They're just like, oh, you're stupid.

你为什么会做出这么愚蠢的决定？

Why would you make that stupid decision?

他们不明白的是，大多数时候，当我做出这些看似不负责任的消费时，我其实是在给自己设定一个截止日期，挑战自己去完成一件我知道能应对的事，逼迫自己学习技能、获取知识，让这笔消费不再显得非理性或愚蠢。

What they don't understand is that most of the time when I was making those irresponsible purchases, I was imposing a deadline on a challenge that I knew I could take on that would force me to learn skills and acquire knowledge so that that purchase was no longer irrational or stupid.

我通过让自己置身于未来自我的环境中，让时间来弥合这个差距。

I was physically putting myself in the environment of my future self and allowing time to bridge the gap.

因此，这三个决定——有抱负的每小时费率、集中精力，以及逼迫自己只能成功——创造了绝佳的条件，让我赚到了年轻时认为不可能赚到的钱。

So those three decisions an aspirational hourly rate, concentration of force, and giving myself no other option but to succeed created the perfect conditions to make more money than my younger self thought was possible.

这些决定都没有涉及纠结于该学什么技能，或该选择什么商业模式。

None of those involved obsessing over what skill should I learn or what business model should I choose.

我没有时间去思考这些问题。

I didn't have time to think about that.

我只需要做出与我的每小时费率一致、迫使自己专注目标，并将自己置于别无选择只能成功的境地的决定。

I simply had to make the decisions that aligned with my hourly rate, force me to focus on my goal, and put me in a situation where I had no other option but to make it work.

有了这三点，你应该学什么技能、该尝试什么商业模式，就变得非常清晰了。

With those three things, it's it becomes very obvious what skills you should learn, what business model you should try.

这些其实都没那么重要，因为你并不是只在学一项技能。

It doesn't really matter for any of those because it's not like you're learning one skill.

你不会只上一门大学课程，就指望自己变得优秀。

You don't take one class in college and expect yourself to be good.

你会在一生中持续学习各种技能。

You continue learning skills for the entirety of your life.

所以，如果你还没有开始积累技能和知识的滚雪球过程，没有每天学习和成长，那你只是在推迟致富所需的时间。

So if you haven't started that snowball process of skill acquisition and knowledge acquisition, you aren't learning and building every day, then you're just delaying the amount of time it will take to get rich.

你选择哪种商业模式、从哪一个开始都没关系，因为它们都有效。

Doesn't matter what business model you choose or which one you start with because they all work.

第一个只是原型。

The first one is just prototype.

你去尝试，它很可能失败，但下次你会自我修正，换一个不同的，慢慢你就明白自己想做什么，然后去实现它。

You try it, it's probably gonna fail, but then you correct yourself next time, you choose a different one, and slowly you understand what you want to do and then you do it.

这里要说明的是，我并不支持快速致富，但如果你设置了我们在这段视频中讨论的那些条件，你会惊讶于自己致富能有多快。

Now the thing here is that I'm not a proponent of getting rich quick, but you would be surprised how quick you can get rich with the conditions that you set that we went over in this video.

事实上，我认为任何技能你都可以在两周内学会，这正是我们下周视频要讨论的内容，所以请订阅，点赞这个视频，因为你已经在这里了，按钮就在那儿，直接点一下吧。

In fact, I would argue that you can learn any skill in two weeks, and that's what we're gonna talk about in next week's video, so subscribe for that, Like the video because you're already here and the button's right there, so just click it.

我会非常感激。

I would appreciate it.

并订阅我的Substack，链接在描述中，每周获取关于人类潜能、商业和自我未来适应能力等方面的邮件。

And join my Substack, link in the description, for weekly letters on human potential, business, future proofing yourself, so on and so forth.

感谢你观看这个视频。

Thank you for watching this video.

下个视频见。

I'll see you in the next one.

再见。

Bye.