如果你有0个粉丝，如何增长受众？（只需两个习惯）

好吧。

Alright.

我接下来这话听起来可能有点自大，但其实要在社交媒体上涨粉真的很容易。

I'm going to sound pretty arrogant for a second, but growing on social media is easy.

我是认真的。

And I actually mean that.

我不是为了吸引眼球才这么说的。

I'm not just saying it because it's a good hook.

这确实是个不错的开场白。

It is a good hook.

但我从来就没在任何社交媒体平台上为涨粉发过愁。

But I I never really had a problem growing on social media on any platform.

所以当我策划这个视频的时候，我就问自己：为什么我涨粉这么顺利？

So when I was outlining this video, I kind of asked myself, okay, why was it easy for me to grow?

其实是因为我在做社交媒体之前，已经失败过七种不同的商业模式了。

And it really came from me failing at like seven other different business models before I actually started on social media.

所以当我开始做社交媒体的时候，我不是从零开始的。

So when I started on social media, I wasn't starting from scratch.

我早就积累了不少有价值的技能，只是之前那些生意因为总想追新潮，最后都失败了。

I had a bunch of high value skills under my belt, even though those prior businesses, thanks to shiny object syndrome failed.

我试过太多不同的东西了。

And I tried so many different things.

我试过用Photoshop做数字艺术。

I tried digital art with like Photoshop.

我试过摄影，收钱给人拍现场照片。

I tried photography and charging for like in person photo sessions.

我还开过几家代理公司，做Facebook广告、SEO和网页设计。

I tried multiple agencies like Facebook ads, SEO, web design.

我两次尝试过代发货。

I tried drop shipping twice.

我还真下单做过一个电商平台品牌。

I tried building an ecommerce brand like actually ordering.

基本上就是做了两次代发货，可能还试过更多，只是时间太短，我都记不清了。

It is pretty much drop shipping twice and I probably even did a few more that I don't even register because they were so short lived.

每次就撑个一周左右。

It was like a week at a time.

我一有想法就立马建网站。

I'd start something and then I'd build the website.

一想到要注册公司就特别兴奋，可热情一过，立马就放弃了。

I'd get so excited about starting the LLC and then the the dopamine would fade and then I'd quit.

这挺遗憾的，因为那时候我还是个 teenager，不知怎么的，就是特别抗拒朝九晚五的工作。

And that was kind of unfortunate because as a teenager, for some reason it was just the bane of my existence to get a nine to five job, right?

我环顾四周，看看我父母，我很爱他们，但再看看上一代人，对吧？

I looked around me, I looked at my parents, I love my parents, but I looked at the older generation, right?

你去沃尔玛转一圈，看到那些人，心里就想着：我可不想以后活成那样。

You go to Walmart, you look around, you see the people and you're like, that's not what I want my life to end up as.

后来我反过来想，作为 teenager，我脑子里觉得，他们为什么会变成这样？答案很明确：就是朝九晚五的工作。

And when I reverse engineered, okay, what led them to that in my head as a teenager, it's like nine to five job, right?

这样每天几乎都被占满了，晚上回到家早就累垮了，根本没力气做点真正有意义的事。

That takes up most of your day, you get home at night, you're super tired, you don't really get to work on something meaningful.

所以我特别想做点有创意的东西。

So I wanted to do something creative.

我不想朝九晚五地上班，又想搞点创意，后来虽然上了五年大学，但其实只是把它当成缓冲期，用来随便试试各种东西。

I didn't want to work a nine to five and I wanted to do something creative and I did end up going to college for five years, but I was kind of treating it as a buffer period to just experiment with things.

高中时我是全优生，可到了大学，我成了那个靠及格线拿文凭的人。

I was a straight A student in high school, but when I was in college, I was the Cs get degrees dude.

上了五年大学，一直在换方向——这大概就是我青春的主旋律吧，总是不停地换路子。

And so five years into college and just switching around so much, that was a theme of my youth, I guess, is I just switched around so many different times.

我不断调整、犯错、转方向、试错，虽然积累了大量经验，但也撞了不少南墙。

I just changed, I made mistakes, I pivoted, I experimented, and that gave me a lot of experience, but it also gave me a lot of failures.

那时候我大概背了两万美元的学生贷款，而且债务还在不断累积。

And at that time, I was probably like 20,000 in student debt and that continued to stack up.

因为实在急了，也真的害怕自己活不下去，我才开始投简历，最后进了家网页设计公司，毕竟我之前已经掌握了这门技能。

So out of urgency and out of honestly just being scared that I wasn't going to be able to survive, I started applying for jobs and I got a job at a web design agency because I had previously acquired that skill.

那时候那份工作还挺轻松的。

And so at that it was kind of a cushy job.

我就继续自学怎么做自由职业者，对吧？

I just continued to learn how to freelance, right?

我当时做的是网页设计。

I was doing web design.

在公司里，我能看到整个项目是怎么一步步拼起来的。

I could see inside of the agency that I was working at how things were kind of pieced together.

我渐渐明白了该怎么正经地做自由职业。

It kind of made sense to me how to start freelancing in a good way.

于是我就开始这么做了。

And so I started doing that.

简而言之，大概过了六七个月，事情慢慢有了起色。

And long story short, that started to pick up over the course of six, seven, eight months.

工作了九个月后，我就辞职了，因为那时候我觉得自由职业的收入已经够稳了——说到底，自由职业也不过是换个说法的朝九晚五。

And after like nine months of me working the job, I was able to quit because I felt secure enough with my freelancing job now because freelancing is really just a glorified nine to five job.

你还在为别人做项目，那些项目又不是你的， probably 你也不感兴趣，更别提什么创意主导权了。

You're still working for other people on projects that aren't yours, probably projects that you don't care about, that you don't have any creative direction in.

不过这其实不是重点，或者说，也挺关键的。

But that's aside the point, actually not really.

我开始玩社交媒体，是因为有次在 Twitter 上刷着刷着，突然发现也有其他网页设计师在聊我感兴趣的话题。

That's why I started on social media is because I saw other I don't know why I was on Twitter of all places, but I was scrolling and I saw that there were other web designers and people talking about my interests.

那些设计师就在分享一些基础建议，对吧？

The web designers were just giving out basic advice, right?

他们说：想辞职的话，这十大技能你必须掌握。

They were like saying, here's the top 10 skills that you need to learn if you wanna quit your job.

我当时挺有共鸣的，但他们靠这些建议接到了网页设计的客户，还卖课程，教人怎么做网页设计、怎么自由职业，诸如此类的东西。

And to me that resonated at the time, but they were landing web design clients from that and they were selling courses on how to do web design, how to freelance, other things like that.

我就想，这事儿我也能干。

And so I'm like, I can do the same thing.

他们说的那些话，我全都会说，可人家却做得风生水起。

They're saying all of the things that I know how to say and they're doing really well.

我为什么不能像他们那样？

Why am I not in their position?

于是我开始在社交媒体上发帖，我的优势在于，从一开始就有稳定的增长，但并不是一下子爆发式的。

So I started posting on social media, but my edge and the way I kind of had consistent growth out of the gate, it wasn't super fast all at once.

前两个月，每周大概涨一百个粉丝，后来慢慢升到每周五百个，再后来稳定在每月两千左右。

It was kind of like 100 followers a week for two months, and then it picked up to like 500 followers a week and then kind of stabilized around 2,000 followers a month.

然后就出现了波动。

And then there were waves.

每当有一条推文火了，粉丝数就会突然猛增。

There was like large explosions of follower growth when I had a tweet do really well.

其他时候就平稳地每月增长一千五到两千，一直很稳定。

And then there was just the troughs of like 1,500 to 2,000 followers a month, and it was pretty stable.

但我能做到这一点，是因为之前做数字艺术时的失败，让我对品牌视觉有了些理解。

But the reason I was able to do that is because my failures in digital art taught me brand aesthetics to some degree.

对吧？

Right?

所有技能的掌握，本质上都是对模式的识别。

All of skill acquisition is really just pattern recognition.

所以我在Twitter上成长的时候，并不是在真正地练习这项技能。

So it's not like I was actually practicing or doing the skill when I was growing on Twitter.

而是因为我之前已经失败过很多次，积累了足够多的经验，一上来就更有眼光，知道什么样的开头才吸引人——毕竟我之前研究过Facebook广告和文案。

It's more so I had just like failed and had so much experience under my belt already that I had better taste out of the gate for what a hook looked like because I had studied Facebook ads and copywriting.

当我试图让那些代理机构运转起来的时候，我做过一些主动联系。

When I was trying to make the agencies work that I had, I had I did some cold outreach.

我知道怎么建立人脉。

I knew how to network.

我知道怎么给陌生人发私信。

I knew how to DM people.

我知道怎么交朋友。

I knew how to make friends.

我知道怎么先提供价值，让别人也愿意回馈我，这一点等我说到正题的时候，我们再详细聊。

I knew how to provide value so that they would provide value in return, which we're gonna talk about in this video when I finally get to the point.

我做的网页设计和文案搭配得特别好，跟品牌塑造也特别契合。

And the web design that I was doing paired with the copywriting really well, paired with the branding really well.

所以我一开始做数字产品，就比大多数新手起步快多了，因为大多数人刚上社交媒体时，那可是他们第一次尝试，对吧？

And so I was off to a better start when it came to learning how to create digital products or just creating digital products better than most beginners because what most people do when they start on social media is that's their first endeavor, right?

他们一边做一边学，慢慢积累审美和判断力。

So they're learning the skills as they go and they're building up taste over time.

而这种状态，往往就让人困在新手的泥潭里出不来。

And that's kind what gets you stuck in beginner hell.

新手泥潭就是你发一堆内容却没人理，粉丝涨不起来，如果你不回头看看哪里错了、哪些东西有效、不及时调整和迭代，那你就永远别想突破。

Beginner hell is where you kinda, you just post into the void and you don't really gain any followers and usually if you don't correct your mistakes or you don't pay attention to what's working and what's not and you don't course correct and iterate, then you're never really gonna have your breakout.

所以大多数创作者，我也能理解，最后都放弃了，因为他们根本看不到任何进展。

And that's why most creators, and I don't blame them, quit because they just can't gain any traction.

这正是我拍这个视频想说清楚的事。

So that's my goal with this video.

社交媒体其实是个非常靠谱的商业模式，尤其一个人单干，再配上AI，现在这个时代，你能做出的东西多得是。

Social media is a very viable business model, for one person, especially with AI on your side, like you can build so many cool things in today's world.

如果你具备一些能让你脱颖而出的技能，因为大多数人只是走老路，觉得我得发内容，或者得用AI做个什么东西。

And if you have the skills that allow you to stand out because most people are just going the route of, oh, I need to post content or I need to build something with AI.

人人都在这么做。

Everyone's doing that.

大家都这么干，那谁也别想靠这个成功。

And if everyone's doing it, then like nobody's nobody's gonna succeed doing that.

AI确实给你开了挂，但当所有人都开了挂，那这挂也就没用了。

Yes, AI gives you superpowers, but when everyone has superpowers, nobody has superpowers.

所以，这正是我拍这个视频的目的。

So again, that's my goal.

你躲不开失败。

You're not gonna avoid the failure.

你躲不开错误。

You're not gonna avoid the mistakes.

你躲不开那些积累经验的过程——只有通过经验，才能形成模式识别，最终真正掌握技能。

You're not going to avoid having to build up the experience that leads to pattern recognition that leads to skill acquisition.

但我可以告诉你，真正能让你在社交媒体上快速增长的两个关键点，也能帮你更快地建立模式识别能力。

But what I can tell you is the two levers that you actually need to pull to see social media growth faster and it will help with pattern recognition faster.

我拍这个视频的另一个目的，是想让你明白，社交媒体的成功并不是靠算法运气。

My secondary goal with this video is to show you that social media isn't luck based on an algorithm.

你不能随便发个内容，就指望算法突然选中你，然后失败了还怪算法不公平。

You don't just post and hope that the algorithm picks you up and then blame the algorithm for your failure and your lack of skill.

社交媒体就像一款电子游戏。

Social media is like a video game.

很多事其实都像电子游戏。

Many things are like a video game.

它们都有明确的机制和你可以掌握、操作的技巧。

They have specific mechanics and levers you can learn and pull.

当你玩到更高段位的时候，这些套路就一目了然了。

And when you're at a higher level in the video game, you kind of see it all.

你早就把所有机制都摸透了。

You've already gone through all the mechanics.

你已经把所有技能都升级到位了。

You have already leveled up all of the abilities.

这就像是你有了更多发挥创意的空间。

It's just like you get to be more creative.

但当你在某件事上成为专家时，反而更容易被各种新花样吸引，更需要专注。

But when you're an expert at something, usually you have more you have more potential for shiny object syndrome and you need to focus more.

所以作为新手，你其实比那些老手更有优势，因为那些特别擅长社交媒体的人往往容易放弃。

So as a beginner, you actually have an advantage over people because the people who are very good at social media also tend to fall off.

你经常看到一些大博主或者知名账号内容输出越来越少。

You see a lot of big YouTubers or people just like decrease output.

我最近也减少了更新频率。

I've decreased output lately.

这反而给新创作者腾出了机会。

And what that does is it opens up space for new creators to come in.

所以关键就两个杠杆。

So two levers.

这正是我们需要了解的。

That's what we need to know.

其他所有事情都当作干扰。

Treat everything else as a distraction.

就专心做这两件事就行。

Literally just focus on these two things.

别被分心了。

Don't get distracted.

只要盯住这两件事，你肯定能做好。

Focus on these two things and you will do just fine.

我向你保证。

I promise.

第一个关键点是，从你自己的角度出发，做那些真正有效的事。

So the first lever is to do what works from your own perspective.

听起来可能还没那么厉害，但我跟你保证，这其实就是秘诀。

And that sounds kinda That doesn't sound that great just yet, but I promise like this is the secret.

就是这个了。

This is it.

如果你真把它当回事，它就会变成重点。很多新手创作者最大的问题就是总觉得自己没什么新东西可说，好像大家刷社交媒体就是为了看新鲜内容似的。

If you actually treat it as a priority, it will become a priority because a big problem that beginner creators have is like they always think, oh, I don't have anything new to say as if people are on social media to see something new.

其实不是的。

They're not.

你想想自己平时怎么刷社交媒体，或者我怎么刷的——大家其实是想看某个创作者对已经热门话题的独特看法。

If you actually think about how you consume social media or how I consume social media, people are there to see what's already being talked about from a specific creator's opinion.

这正是算法的运作方式，尤其是YouTube。

That's literally how the algorithm works, especially YouTube.

你只要看过一个关于某个话题的视频，YouTube立马就会给你推另一个创作者讲的同一个话题。

If you watch one video on a specific topic, YouTube is gonna show you the same freaking topic from another creator.

如果你明白了这点，就会知道，只要你做的视频跟之前火过的类似，系统就会把你的内容推荐给那些看过原视频的人。

And if you understand that, you understand if that you create a video similar to one that has already done well, then you're gonna be recommended to the people who viewed the one that did well.

我待会儿再详细解释，但希望你能真明白这一点。

I'll explain that soon, but I hope that really clicks.

这就是YouTube增长的全部关键。

That's YouTube growth in a nutshell.

其他所有课程和技巧都是次要的。

Every other course, like all the other tactics are secondary.

它们有用，但只是次要的。

They're useful, but they're secondary.

这和我自己的观看习惯完全一致。

And it lines up with my own consumption habits.

每天看到不同创作者发同一个视频标题，我大概还是会点开看。

Like, could see the same video title every single day from a different creator, and I would probably watch it.

我确实会看，因为我只想听他们的看法。

I do watch it because I want to hear their opinion.

大家都在聊Claude代码、Claude、OpenAI，还有工作未来这些事。

Everyone's talking about Claude code, Claude, OpenAI, all of this shit, the future of work.

当我深入想了解这些话题时，我会一遍遍看同类内容，直到把所有细节都吃透，彻底搞明白。

When I fall down a rabbit hole of wanting to learn about that, I'm just gonna watch the same topic over and over again so that I get all of the nuances so that I understand it completely.

YouTube上的健身视频也是同样的道理。

The same goes for like fitness videos on YouTube.

我真的很喜欢健身。

That's I'm I love fitness.

说实话，这是我最重要的事。

Like that's my, honestly, my main priority.

其他一切都成了次要的。

This has all become secondary.

如果我每看一次营养入门视频或某个创作者对营养的看法就长一克肌肉，我现在早就成罗尼·科尔曼了。

But if I had an ounce of muscle for every time that I've watched a nutrition 101 video or just some creators opinion on nutrition, I'd be Ronnie Coleman.

这是任何社交平台上内容增长最根本的核心。

This is the single most fundamental aspect of social media growth on any platform.

比如克雷格·佩里，他完全在照着我的套路来，我不确定他是不是从我这儿学的，但他的YouTube简介简直就是对着镜头念我的通讯稿。

So if we look at someone like Craig Perry, who is just running my playbook, I don't know if he got it from me, but his YouTube bio is literally reading my newsletters to a camera.

我刚才还开着我的通讯稿呢。

I just had my newsletter open here.

我不是逐字照念，但这就像是个提纲，我可以顺着它发挥。

It's not like I read it word for word, but it's like an outline that I can riff off of.

但你看这里，这是他YouTube上最早的两个视频，真的最早。

But if we look here, these are his first two YouTube videos ever, ever.

你看到没？

Like, do you see this?

一个是23万播放，一个是14万播放。

You have 230 ks views and you have 144 ks views.

这简直离谱。

That's literally absurd.

没人会在新人的前两个视频就看到这种播放量。

Like you do not see that for the first two videos on someone's YouTube channel.

这恰恰证明了我刚才说的。

And that proves exactly what I'm talking about here.

他是不是也碰巧运气不错？

Did he get lucky a bit?

如果你完全照搬这些内容，会不会得到同样的效果？

Maybe if you were to copy these one to one, would you get the same results?

有可能，也有可能不会。

Maybe, maybe not.

我不确定。

I don't know.

但我清楚的是，只要你反复这么做，迟早会看到互动和粉丝开始增长。

But all I do know is that if you do this enough times, you will start to see a green streak of engagement and followers coming in.

那他是怎么从自己的角度做到这些有效方法的呢？

So how is he doing what works from his own perspective?

你看看这里，《如何记住你读过的所有内容》。

If you look here, how to remember everything you read.

如果你在这边，我就拍过类似的视频。

If you're on this side, I've created a video like that.

我几乎用了完全一样的标题。

I've almost created with the exact same title.

你去YouTube上看一眼，就能发现阿里·阿卜达尔也拍过这样的视频。

If you look on YouTube, you can see that Ali Abdaal has created a video like that.

你直接在YouTube搜索栏输入‘如何记住你读过的所有内容’，就能看到十几二十个类似的视频。

You can see just look up how to remember everything read in the YouTube search bar and you'll see like 10 to 20 iterations of those videos.

还有这里，‘如何成为危险的自我教育者’。

And then right here, how to become dangerously self educated.

这个视频倒是有点特别，但用的还是同样的有效结构，因为我见过好多次‘如何成为危险的表达者’、‘如何成为危险的自信者’这类视频。

Now this one is actually kind of unique, but it uses the same validated structure because I've seen multiple times how to become dangerously articulate, how to become dangerously confident.

没错。

Right.

‘危险’这个说法是最近才流行起来的，但依然证明这套模式很管用。

This is a rather new structure with the whole dangerously, but it still shows that it works.

那这算抄袭吗？

Now, is this copying?

克雷格视频里的内容，是不是跟所有拍‘如何记住你读过的所有内容’的视频都一模一样？

Are the things inside of Craig's videos the same exact script that every single other person who created a how to remember everything you read video the same?

不是这样的。

No, it's not.

如果你真看了这个视频，就会发现他分享了很多基于自身经验的真知灼见。

If you actually watch the video, there's some great insights he's pulling experience, from his own perspective.

这是他个人对如何做的看法。

It's his own opinion on how to do it.

还有，那些担心抄袭的人得明白，根本没人能有真正原创的想法。

Another thing for people who are worried about copying, like nobody has a novel idea.

真正新颖的想法极其罕见。

Novel ideas are extremely rare.

Craig 或者我都不能说‘如何记住你读过的一切’是我们的专利。

It's not like Craig or I can claim how to remember everything you read.

那是一种方法。

Like that's a process.

这种东西是没法据为己有的。

That's not something that you can claim.

但如果是一些别的东西，比如你原创的分类或者独特概念，那拿过来用就算某种程度的模仿了。

Now, if it's something else like a unique category or a unique concept that you've created, then yes, it is kind of copying if you take it.

不过这时候，定义就变得关键了。

But of course then semantics come into play.

我之前就借鉴了蒂姆·费里斯的《四小时工作周》。

Like I did a spin off of, Tim Ferriss' The four Hour Workweek.

我做了个‘四小时工作日’，是结合了自己的经验，搭了个小框架。别人要是用‘四小时工作日’，可能有人会想到我，但说实话我也不太会在意，毕竟这东西我本来就没法独占。

I did the four Hour Workday because I kind of created a little framework around it from my own experience and other people could take the four hour work day and some people may attribute it to me, but honestly, I wouldn't be very mad because it's like I can't claim that.

所以这里得靠你自己判断。

So you kinda have to use your own judgment here.

如果你明显就是照搬，那当然别这么做。

Like if you're obviously just purely copying, then yeah, don't do that.

但‘像艺术家一样偷窃’之所以有道理，是因为这本来就是自然和现实的运作方式。

But steal like an artist is a thing for a reason is because that's just how nature and reality works.

你根本没必要重新发明轮子。

You don't reinvent the wheel.

发推文、短视频或者短帖子也是一样，没人能独占这些观点，因为通常都不是什么全新创意。

And the same thing goes with like tweets or short form posts or reels like nobody can claim the idea that they're saying because it's usually not completely novel.

但他们表达的方式、结构的安排，这些是可以算作他们独有的。

Way that they worded it, the the way that they structured it can be considered theirs.

如果你只是照搬原文，改几个词，那看起来会特别傻——这种事我见过好几次。

And obviously, like you're gonna look like an idiot if you just like copy paste it, change a few words, which I've seen a few times.

每次看到这种，我立马就觉得这人根本不会独立思考。

And when I see those, I kind of immediately label that person as like, wow, you can't think originally.

但你可以借鉴里面的想法。

But you can take the idea.

就拿这些帖子来说吧，比如‘人生终极捷径’、‘加快恢复速度’、‘你会被拒绝’、‘你会亏钱’、‘你会丢脸’。

So I mean, if we just look at these posts here, like major cheat code for life, increase your recovery speed, you will get rejected, you will lose money, you will embarrass yourself.

重点不是避免跌倒，而是缩短跌倒后重新站起来的时间。

The goal isn't to avoid the fall, It's to shorten the time between the fall and the reset.

快速恢复才能复利增长。

Fast recovery compounds.

这个想法背后其实有个核心。

Now there's an essence to this idea.

当然，说‘提高恢复速度’这种话，明显是萨希尔·布卢姆的风格。

Obviously, saying increase your recovery speed, that's kind of Sahil Bloom coded.

但‘人生终极捷径’这种说法，完全可以当个吸引人的标题。

But major cheat code for life, you could definitely use that as a hook.

为什么不呢？

Why not?

如果你仔细看看这条推文，读完就会觉得：会被拒绝，会亏钱，然后你自然会想，是不是还有别的点子是从这儿衍生出来的？

And then if you actually look at this tweet, you can just read into it and be like, will get rejected, you will lose money, and then you start to think, do other ideas spin off of that?

大多数时候，确实如此。

And most of the time they do.

我常常用AI来打磨这些想法，因为这样我能先理清思路，让灵感自然浮现。

And one thing I like to actually use AI for is just that for iterations on those ideas because like I can think through them and let ideas come to my mind.

但真到动笔写帖子的时候，你总得有个明确的主题，没必要非得靠发散思维或者排斥AI来硬想点子。

But when I'm actually sitting down to write a post, like you kind of need a topic to write about, you don't necessarily need to brainstorm and like have this non practical way of coming up with an idea or reject AI.

你只是想选个主题来写，这样就能顺着这个方向去思考。

Like you're just trying to choose a topic to write about so that then you can think you can think in a certain direction.

我常做的做法是，找一些我特别喜欢的优质文章，然后让AI给我生成几个变体，我一个个读，等哪一条突然击中我，我就说：好，就写这个。

So what I like to do is take really good posts that I like and be like, hey, just give me iterations of these and I'll read through them and I'll just wait for one to hit and I'll be like, Okay, yeah, I'll write about that.

通常经过这两道筛选：先是AI给我生成迭代版本。

And usually through so many through those two filters of like, Okay, it goes through AI to give me an iteration.

然后我再过一遍脑子，因为我从来不会直接照搬AI给的内容。

It goes through my mind because I'm usually not taking exactly what it says here.

等到这一步走完，我一般都能得出一个挺有原创性的想法。

By the end of that process, I usually have something that's pretty original.

因为我读过、分析过、模仿过太多优质文章，写作风格自然就慢慢成型了，之后我再用自己的品味去打磨，让它更贴合我自己的风格。

And since I've read and pattern recognized and pattern matched so many good posts, the structure of my writing starts to come out over time and then I can use my own taste to refine it to make it even further mine.

所以，这就是内容创作的入门精髓了。

So that's like that's content 101 in a nutshell.

现在，还有一个更有效的方法来巩固这一点，很多人还记得那个视频——《如何在六到十二个月内超越99%的人》。

Now, an even better way to just lock this in is many of you remember this video, How to Get Ahead of 99% of People in six to twelve Months.

很多人不知道，我在2019年或者2020年发过一条推文。

What many of you don't know is that I wrote a tweet in 2019 or 2020.

我觉得是2019年，第一条就是‘如何超越99%的人’。

I think it's 2019 with the first line that said how to get ahead of 99% of people.

所以这个想法早就被验证过了。

So it was already a validated idea.

到了2023年，我才把它做成这个YouTube视频。

In 2023, I turned it into that YouTube video.

现在这是我的YouTube视频里观看量最高的，有170万次。

That's now my highest performing YouTube video at 1,700,000 views.

这个视频火了之后，《不较劲的勇气》的作者马克·曼森也做了一个视频，标题一模一样，只是没说‘六个月内’，改成了别的。

After that video did really well, Mark Manson, the author of The Subtle Art of Not Giving a Fuck, created a video with the same exact title, except he said something else instead of in six months.

那个视频的播放量达到了450万。

And that video got like 4,500,000 views.

这显然是个经得起考验的话题，至少目前是这样，直到它被用烂为止。

It's a proven topic, at least for now until it gets ran through.

还有一点是，你迟早会发现，有些曾经很火的话题现在其实已经凉了，被用得太透，得等一阵子才能重新回暖。比如‘如何超越99%的人’这种内容，可能一两年后又会重新流行起来，到时候整个领域都会被刷爆。

That's another thing is you'll eventually learn that some topics that used to do well are kind of just dead now or they they've been exhausted to the point where they need a reset period and you'll see how to get ahead of ninety nine of people start to come back up in maybe a year, two years, and it'll flood the space.

它会突然爆火一阵子，然后很快又冷下去。

It'll be super viral for a second, and then it'll die down.

但马克·曼森拍完那个视频之后，亚历克斯·霍尔莫齐也拍了一个同名视频，标题完全一样：‘如何超越99%的人’。

But after Mark Manson made the video, Alex Hormozi made a video titled how to get ahead of 99% of people.

紧接着，汤姆·比卢也把他之前的一个视频重新改了标题，把‘如何超越99%的人’加了进去。

And then after that, Tom Billu retitled one of his videos to have how to get ahead of 99% of people in the title.

你看，已经有四个顶级创作者都这么做了，这正好印证了我刚才说的。

So that's four massive creators who just prove what I'm saying here.

关键是，这些创作者并不是在复制同一个视频。

And that's the thing is that these creators aren't creating the same exact video.

我的视频讲的是如何构建反愿景、正愿景这些过程，等等。

In my video, I'm talking about like the process of creating an anti vision and a vision and so on and so forth.

但马克·曼森之前写过太多相关内容了，他对这个话题的理解完全是另一套体系，对吧？

But Mark Manson, like he's written so much about this before that he has a completely different view, right?

任何人都可以拿‘如何领先99%的人’这个话题，想想：基于我的兴趣，我该怎么做到这一点？

Anyone can take the topic how to get ahead of 99% of people and just think, how would I get ahead of 99% of people based on my interests, right?

这不一定是做生意，也可以是创业，比如通过这种方式来领先99%的人。

It doesn't even like it can be business, it can be start a business like this to get ahead of 99% of people.

也可能是理财、预算管理这类事情。

It could be finance, budget like this.

也可能是人际关系。

It could be relationships.

怎么领先99%的男性？因为不知为什么，年轻男性整天互相较劲、追求外表，却没什么实质进展，但他们迟早会明白这个道理。

How to get ahead of 99% of men because for some reason, young men just compete against each other and looks max all day and don't really get anywhere with it, but they'll learn that lesson when they to it.

但重点是，最出色的创作者并不会只是随口想到什么就发什么。

But the point, the overarching point is that the best creators don't just post what's on their mind, right?

他们不会随便掏出手机，发一条动态就完事。

They don't just like open up their phone and send a post.

当然，有些人是这么做的。

Some do.

我有时候确实该这么做，但不该只靠这个。

I do sometimes you should, but that shouldn't.

这根本算不上什么策略，对吧？

That's not a strategy, right?

如果你把社交媒体当成实现人生目标的途径，那么商业就是其中一部分——实用、策略、战术。

If you're treating social media as a way to pursue your life's work, then business is a part of that practicality strategy tactics.

所以顶尖的创作者大多数时候都会先研究什么内容受欢迎，再据此规划自己的创作。

So the best creators most of the time research what works and base what they're going to create about on that.

但大多数人只是在社交媒体上收藏一些帖子，指望以后能想起来，等到真要创作时再用。

And so what most people do here is they'll just like bookmark posts on social media and hope that they come back to it and remember it when it's time to actually create.

结果他们面对空白页面，随便写点东西，质量平平，还纳闷为什么没效果——明明该做的步骤都做了。

But then most people just start looking at a blank page and write something that isn't that good and then wonder why it didn't do well since they're actually doing the steps.

或者在写YouTube标题前，他们会先去平台上搜类似的标题，这其实是个不错的方法。

Or before they write the YouTube title, they'll go to YouTube and they'll search for similar titles, and that's a solid way of doing it.

又或者直接去创作者主页，按热门排序，把那些表现好的标题记下来，仔细研究。

Or they'll go to the creator's account and filter by most popular, and then they can write down and study those specific titles that did well.

还有人会随手记下突然冒出的想法，指望这些点子能火起来。

Another thing people do is they just jot down ideas as they come to mind and hope that those ideas are good enough to do well.

有时候确实能成。

And sometimes they are.

这些方法都没问题，但都谈不上有策略。

And all of those are fine, but they're not really strategized.

也不算一套系统。

They're not really a system.

你没法靠它们稳定出成果。

They're not something that you can rely on.

说白了，又耗时又效率低。

And frankly, they're just time consuming and they're slow.

所以接下来我要介绍一下新版Eden，它专门针对那些脱颖而出的内容，帮你集中研究素材、创作优质内容。

And so this is where I transition into a sales pitch for the new iteration of Eden, which is very focused on outlier content and just being the place where you research content and write great content.

Eden的核心功能就是让你创建多个资料板，可以粘贴社交媒体帖子或网站链接，也能上传PDF文件。

Eden is quite literally you have boards that you can paste links to of social posts or websites or you can upload PDFs to.

你可以创建笔记或文档来直接写作。

You can create notes in or documents so you can write.

就像我给你看过的我的YouTube灵感库、帖子灵感库，我可以借助AI调用这些资料，也可以去发现页，设置我的内容主题，然后直接浏览，看哪些帖子能吸引我。

And so it's like I showed you my YouTube swipe file, I showed you the post swipe file, I can reference these with AI or I can go to the discover feed, set my content pillars, and I can just scroll through here and see which posts catch my eye.

我还能按平台筛选，比如只想看推文或者YouTube视频。

I can also filter by platform if I only wanna see tweets or YouTube videos.

看到喜欢的，点一下就行。

And then I can click one when I like it.

比如说，我把这个视频加到我的YouTube灵感库。

Let's say I add this one to my YouTube swipe file.

搞定。

Boom.

加进去了。

Add it there.

如果你不知道下一步该创作什么，就在这里刷一刷，挑喜欢的存到收藏夹里，等真要动笔的时候，打开收藏夹，新建个笔记，直接开始写就行。

So if you don't know what to create next, just scroll through here, add it to a board, and then when it's time to actually create, go to your board, create a note in there, and then start writing.

还有一项别的地方找不到的功能，就是能直接搜索某个创作者，查看他在所有平台上的内容，并筛选出表现最好的帖子。

Another thing that you won't find anywhere else is just the ability to search a specific creator and look at all of their platforms and filter by top performing content.

我很多推文其实都是文章，但推特只会把它们显示成链接。

So a lot of mine on Twitter are articles, so Twitter just renders those as a link.

不过我可以在这里翻看，挑出自己以前的好点子，然后以此为基础继续优化，我经常这么做。

But I can scroll through here and I can just see one, my own good ideas so I can iterate off of those, and I do that all the time.

现在我进步的主要方式就是这个。

That's really how I continue growing at this point.

我可以把一堆内容保存到某个收藏夹里，当作灵感来源；或者像我之前演示的那样，打开帖子收藏夹，再打开聊天窗口，直接在对话里引用这个收藏夹，然后问它：‘能不能给我这些内容的几种变体？’或者直接跟它聊，也可以把某个创作者的热门视频加进来，说：‘帮我拆解一下这些视频。’

But I can save a bunch of these to a board and just use them as inspiration, or you can do what I showed you earlier where if I open the post swipe file and then I open the chat and I can reference this board in the chat and then I can ask for variations of these or I can just chat with it or I can add a creator's top performing YouTube videos and just be like, hey, break all of these down.

这个人的核心观点是什么？

What is this person's worldview?

他是怎么安排视频结构的？

How does he structure his videos?

我该怎么把这套方法用到下一个视频里？

How can I apply this to the next video that I create?

帮我做个这个视频吧。

Help me create that video.

特别简单，但效果超强。

So super simple, super powerful.

我对这个新版的Eden真的特别期待。

I'm actually very excited about this new version of Eden.

如果你好奇旧版Eden去哪儿了，网上有一篇文章，地址是eden.so/the-new-eden，里面讲了我们怎么因为AI积分耗尽而破产，后来不得不转向一个更实用的方向，最终就做出了这个。

If you're wondering what happened to the old version of Eden, there's actually an article up that is at eden.so slash the dash new dash eden, and that kind of goes over, how we went broke thanks to AI credits and how we had had to pivot to something specific that is actually a lot more valuable, and we landed on this.

这既是福也是祸，因为它很可能会成为每个创作者工作流程里的标配，我会努力推动这一点，因为这简直是其他任何工具都做不到的突破。

So blessing and a curse because this is going to become a staple in what I hope is every creator's workflow, and I'm gonna work to make that happen because this is just like a massive unlock that no other app has.

所以我对它特别兴奋。

So I'm super excited about it.

点击简介里的链接就能试用，我相信你会很喜欢。

You can try it out with the link in the description, and I think you will enjoy it quite a bit.

好的。

Okay.

接下来是第二个可以撬动的杠杆。

Onto the second lever that you can pull.

第一个是经过验证的内容。

The first one is just validated content.

研究哪些内容有效，然后形成你自己的看法。

Study what works and create your own opinion on it.

就是这么简单。

It is that simple.

这才是练习写出好内容的正确方式。

That's how you start practicing writing good content.

别把这事想得太复杂。

Please do not overcomplicate that.

第二个杠杆，你可能会讨厌这个词，但它就是人脉。

So the second lever, you're going to hate this word, but it's networking.

说到这个，我不知道大多数人刚开始用社交媒体时脑子里想什么，但不知怎么的，他们好像把消费心态带进来了，对吧？

And so with this, I don't know what goes through most people's heads when they actually start on social media, but for some reason they're just probably bringing consumer behavior over, right?

他们习惯了在社交媒体上刷着刷着，看到别人发帖，哦，这条帖子火了。

They're used to just scrolling on social media and seeing that, oh, people post and oh, this posted really well.

所以我就想着，只要开始发帖，总有一条能火，然后我就出名了。

And so all I have to do is start creating posts and then one will do well and then I'll become famous.

他们没意识到，创作者其实是在经营一门生意——现在这确实就是一门生意，但生意不等于冷冰冰。

They don't see that a creator treats it as a business because that's what it is at this point, but a business doesn't have to be soulless.

它可以很有意义。

It can be very purposeful.

这是我生命中最有意义的事。

It's been the most purposeful thing in my life.

它让我经历了人生中最重大的一些转变，也真的带来了正面的影响。

It's led to some of the most drastic changes I've had in my life and it can actually provide good.

哦，你是在为钱卖东西。

Oh, You're selling something for money.

你卖的东西，最好能精准解决某个人的需求，让他觉得值这个价，甚至觉得远远超过他付的钱。

That thing preferably for a specific person is valuable and it's worth paying the money and preferably would be worth more than what you're charging and the value that it does provide.

这叫自愿交换。

It's called voluntary exchange.

但如果发帖就这么简单，那人人都会去做。

But if it were as easy as just posting, then everyone would do it.

如果人人都这么做，那谁也别想成功，就跟AI一样。

And then if everyone did it, and then if everyone did it, then it wouldn't work for anyone just like AI.

你得明白，想把一件事做好，就得把它当成一项需要长期积累的技能。

Like you have to understand that if you want to be good at something, you have to treat it as a skill that you acquire over time.

我不明白，为什么这点道理大家就是想不通。

I don't know how that doesn't click for people.

就算这是你每天都在手机上刷的社交媒体，也不代表做好它的商业部分就没门槛。

Like just because it's social media, a thing that you use on your phone every single day, doesn't mean that there isn't a very high skill cap to succeeding at the business side of that thing.

那现在问题来了，丹，如果光靠祈祷算法、指望帖子爆红不行，那我该怎么做？

So now the question is, okay, Dan, well, what do I do if it's not just praying for the algorithm and hoping that my post goes viral?

因为我们已经谈过经过验证的想法了。

Because we learned about validated ideas.

我们学会了怎么找到这些机会。

We learned how to find those.

如果你能对它们形成自己的见解，你就已经为成功打下了基础。

We learned that if you create your own opinion on them, you're setting yourself up to do really well.

但如果你还在新手阶段，还在不停地发帖却没人回应，那很正常。

But if you're in beginner hell, if you're at the very start, you're still posting into the void.

你不能指望算法突然把你推火，给你带来大量粉丝，尤其是在Twitter这种算法几乎不存在的平台上。

You can't expect the algorithm to just launch you into the and give you a ton of followers, especially on certain platforms like Twitter where the algorithm is kind of nonexistent.

对吧？

Right?

我就是从这个平台起步的，所以我早就明白，我的增长必须靠自己主动努力。

I started on that platform so I knew that my growth had to take manual effort, right?

我很幸运当初这么做了，因为现在我知道，就算算法不帮我，我依然有办法推动自己前进。

And I'm blessed that I did it that way because now I know that like if the algorithm isn't working in my favor, I still have a lever I can pull.

咱们来理一理，让你看得更清楚。

So let's just break this down so it makes sense.

你想要粉丝。

You want followers.

粉丝来自别人在手机上看到你的帖子，然后点进你的主页，觉得有意思才关注你。

Followers come from people seeing your post on their phone and then clicking your profile and being interested enough to follow you.

如果算法像抽奖一样，别人根本不会在动态里自然看到你的帖子，那我们该怎么手动让别人看到你的内容呢？

And so if the algorithm is like the lottery, so people aren't going to see your post on their timeline organically, how can we manually get people to see your posts?

我们怎么才能让雪球慢慢滚起来，直到它自己 downhill 越滚越大，变成雪崩？

How can we start rolling the snowball until it like starts rolling down the hill or becomes an avalanche or whatever?

所以你得想清楚，社交媒体上的粉丝到底从哪儿来？

So you have to think where is the source of followers or people on social media?

其实都在别人的受众里，对吧？

And it's in other people's audiences, right?

你在社交媒体上，能做的动作其实就那么几种。

When you're on social media, you really have only a few actions that you can take.

你可以关注别人，点赞他们的帖子，转发，或者留言。

You can follow someone, you can like their post, you can repost it and you can comment on it.

那些都是书签之类的，不重要。

That's the that's the bookmarks, etcetera.

这些都没什么用。

Like those are all those don't matter.

你在社交媒体上真正该做的，就是互动和关注。

That's the thing you do on social media is you engage and you follow.

你想要的粉丝，其实都藏在别人的关注列表里。

So the followers that you want lie or following someone else.

品牌愿意花大价钱请创作者推广产品，就是因为对方有现成的受众。

This is why brands pay so much for creators to post about their product because they have an audience.

不然品牌怎么找到愿意买他们产品的人呢？

Like how else is the brand going to find people to buy their product?

他们得把产品摆在人眼前才行。

They need to put it in front of people.

怎么做到呢？比如赞助播客、和社交媒体上的创作者合作、投付费广告——像Facebook、Google，现在甚至还能投ChatGPT广告，或者用其他营销方式。

And the way they can do that is like podcast sponsorships, partner with the creator on social media, run paid ads, Facebook or Google, maybe you run chat, GPT ads now that those are a thing, or can do other forms of marketing.

但在社交媒体上，作为创作者，你其实就是在自我营销。

But on social media, as a creator, you're practically marketing yourself.

所以从技术上讲，你可以花钱请人帮你转发帖子，如果方法对了，确实能起一点作用。

So you could technically pay people to share your posts, and that works to some extent if you do it the correct way.

但别把希望全押在这上面。

But let's not bank on that.

对那些被这种做法吸引的人而言，这确实是个可行的策略。

And for those who kind of get turned by that, that's a very viable strategy.

对吧？

Right?

如果你把这当生意做，或者当成实现人生理想的方式，而且手头有资金，那尽管去做。

If you're treating this as a business or as something like a way to pursue your life's work and you have the money to do it, go ahead.

我不在乎，因为最终人们只会因为你的内容好才关注你。

I do not care because people are only gonna follow you if your content is good.

对吧？

Right?

如果你的内容差劲，别人说花钱请人推广是作弊，这根本说不通。

If your content sucks, like people say it's cheating to pay someone else, it just doesn't make sense.

他们根本没有做生意的思维。

They don't have a business mindset.

他们根本不懂这个道理。

They don't understand it.

但如果别人转了你的帖子，大家还是不喜欢，那也不会关注你，钱就白花了。

But if someone else shares your post and people don't like it, they're not gonna follow you and then it's a waste of money.

这跟投Facebook广告、结果没人买你产品是一回事——问题出在产品本身不行。

It's the same thing as putting money into Facebook ads and people not buying your product because your product sucks.

所以说到底，付不付钱其实不重要，真正决定你能不能涨粉的，是你够不够优秀、够不够有本事。

So in essence, it doesn't really matter if you pay or not because you're only gonna grow if you're good, if you're skilled.

但如果你不想花钱，又够聪明，其实完全可以免费蹭到别人的受众群体。

But if you don't wanna pay someone and if you're smart, you can get get in front of other people's audiences for free.

归根结底，这一切都是关于交朋友。

And all of it just boils down to making friends.