如果你有多个兴趣，请开始一人创业

这句话过去一年一直在我脑海里挥之不去。

This quote has been living in my head rent free for the past year.

几年前，我开始在网上创作内容，因为我想摆脱冷冰冰的主动联系客户来获取自由职业客户的方式。那时我开始注意到一些人，特别是那些打造了100万到1000万美元一人企业的创作者，他们并不是整天都在工作。

Now a few years ago when I first started creating content online because I wanted to get out of doing cold outreach to land freelance clients, I started to notice people, specifically creators who were building 1 to $10,000,000 one person businesses, and they weren't working all day.

我觉得贾斯汀·韦尔奇就是一个很好的例子。

I think Justin Welch is a perfect example of this.

他非常珍惜自己的时间，早上只工作一小会儿，但他拥有我们接下来要讨论的那些商业要素，这些要素让他能赚那么多钱。

He highly values his time, and he only works for a little bit in the morning, but he has the pieces of a business that we're going to talk about that allow him to make that much money.

现在，由于互联网、社交媒体和人工智能，这真的有可能实现。

This is actually possible now thanks to the Internet, social media, and AI.

人们还没有意识到自己作为个体拥有多大的杠杆和力量。

People still don't realize how much leverage and power they have as an individual.

我们早已超越了按时间计酬的模式。

We are completely beyond the getting paid for your time model.

我们完全进入了按思想和价值计酬的模式，这与时间完全脱钩。

We are completely in the get paid for your mind and value model, which is completely detached from time.

对很多人来说，这不太容易理解，但我能解释的最好方式是，你可以写一篇内容。

And for a lot of people that doesn't click, but the best way I can explain it is you can write one piece of content.

如果那篇内容获得了一百万次观看，并且有1%的人购买了100美元的产品，那你自己算算吧。

And if that content gets a million views and you get 1% of those people to buy a $100 product, I will let you do the math.

当然，你第一篇内容可能不会有一百万次观看，但我想你明白我的意思。

Now, of course, you probably aren't going to get a million views on your first piece of content, but I think you get the point.

这是需要练习的。

It is something that you practice.

这是一项可以培养的技能，也是目前公司、创作者等所有人都在招聘的最高价值技能之一。

It is a skill that you can develop, and it is one of the highest value skills that companies, creators, everyone is hiring for right now.

这就是为什么这个视频可能对你很重要。

That's why this video may be very important to you.

所以我注意到的那些建立1到1000万美元一人企业的创作者，他们做的事情是销售教育或信息产品，或者教练服务，或者两者结合，并通过社交媒体作为分发渠道，而不是付费广告、赞助播客、广告牌、广播、电视，而是社交媒体，因为注意力在那里。

So these creators that I noticed who were building 1 to $10,000,000 one person businesses, what they were doing was selling either an education or info product or coaching or a mix of both with social media as their way of distribution, not paid ads, not sponsoring podcasts, not billboards, not the radio, not TV, social media, because that's where the attention is.

建立受众是免费的。

Building an audience is free.

创作信息是免费的。

Creating information is free.

这是适合初学者的低风险商业模式，因为像电商这类业务，你得在产品上投入资金。

This is the low risk business model for the beginner because with things like ecommerce, you have to invest capital in the product.

除了花时间学习技能之外，没有启动成本，就能在当今世界开启一个人的社交媒体生意。

There is no startup costs aside from the time invested in learning the skill to start a one person social media business in today's world.

但从几年前开始做这些生意到现在，情况已经大不相同了。

But from then a few years ago and then building those businesses to now, things are much different.

那时候，你可以建立一个百万到千万美元的个人业务，而普通人完全没意识到这个机会。

Back then, you could build a 1 to $10,000,000 one person business, and the average person was completely oblivious to that opportunity.

所以他们对AI带来的新机会更是毫无察觉。

And so they're even more oblivious to this new opportunity thanks to AI.

现在，GPT-6、Astra、Fable 5.1，还有接下来会出的任何新模型，都让这一切变得更加可行。

And now GPT six Astra and Fable 5.1 and whatever the next model is gonna be just make it even more possible.

而你的竞争优势就在于，普通人对此完全无感。

And your competitive advantage here is that the average person is just completely oblivious.

他们什么都不做，也不会改变自己的习惯。

They don't do anything, and they're not going to change their habits.

但最美好、非常美好的地方在于，你不需要赚到一百万美元。

But the beautiful, very beautiful thing about this is that you don't need to make a million dollars.

你不需要赚到一千万美元。

You don't need to make $10,000,000.

大多数看这个视频的人只是想替代他们目前的收入来源。

Most people watching this just want to replace their current income sources.

可能是每年七万五千美元，或者每年十万美元。

That could be $75,000 a year, a $100,000 a year.

我要告诉你的是，这完全是可以实现的。

And what I'm telling you is that that is incredibly achievable.

但这并不意味着容易，或者马上就能实现。

That doesn't mean that it's easy or is gonna happen quick.

我只是说，这是非常可行的。

I'm just saying that it is very achievable.

对我来说，刚开始的时候，我的目标就是每天中午能吃得起Chipotle，我很自豪地说，我很快就实现了这个目标，而且现在虽然我可能今天会吃，但我并不是每天都吃Chipotle当午餐。

For myself, when I first started out, my goal was to be able to afford Chipotle for lunch every day, and I'm proud to say that I achieved that pretty quickly, and I don't eat Chipotle for lunch every day now even though I'm probably gonna have it today.

但从小时候起，我就不想走那条默认的路。

But ever since I was a kid, I just didn't want to go down the default path.

我小时候对周围人观察得很仔细，就是觉得去上学、受教育，还要花一大笔钱去学那些十年后完全没用的东西，这根本说不通。

I was very observant as a kid to those around me, and it just didn't make sense to go to school and get an education and pay a ton of money to get an education that would be completely irrelevant in ten years.

然后找一份你离不开、又占满你所有时间的工作，让你没法在业余时间自学、没法转方向，再跟一个你讨厌的人结婚，然后被告知可以退休，但实际上永远停不下来，这一切都很正常，但让我感到恶心。

And then getting a job that you're dependent on and takes up all of your time so you can't self educate on the side and shift direction and then marrying someone that you despise and then being promised retirement but never really being able to stop working, that was all normal and it disgusted me.

所以从那时起，我就意识到创业是唯一的出路。

So from that, I came to the realization that entrepreneurship was the only path out.

不管我喜不喜欢，那都是我的路，因为它是个神秘的大东西。

That was the path for me, whether I liked it or not, because it was this big mysterious thing.

创业在当时是我做不到的事情。

Starting a business was something that I wasn't capable of doing at the time.

所以我就那么做了。

And so that's what I did.

我一次又一次地失败。

I failed over and over again.

我开了一个健身类的YouTube频道。

I started a fitness YouTube channel.

我试过做极简钱包的代发货。

I tried drop shipping minimalist wallets.

我试过卖防蓝光眼镜。

I tried selling blue light glasses.

我做自由职业的SEO、Facebook广告和网页设计，直到最后不得不找份工作，因为学生贷款和信用卡债务越积越多。

I did freelance SEO and Facebook ads and web design until I finally had to get a job because the student and credit card debt was just piling up.

当我找到那份工作时，我把它看作一个最后期限。

And when I did get that job, I saw the job as a deadline.

我知道如果我不尽快做出自己的事业，就会被账单和责任淹没，再也脱不了身。

I knew that if I didn't make my own thing work soon that I would start drowning in bills and responsibilities and I wouldn't be able to get out.

所以大约七年前，我辞掉了全职工作，去做自由职业的网页设计，因为那是我掌握的技能之一。

So about seven years ago, I was able to quit my full time job to do freelance web design because that was one of the skills that I had.

大约六年前，我开始做社交媒体，靠数字产品赚了大概一万美元。

About six years ago, I started on social media and made around $10,000 with digital products.

第二年就赚了十万美元，然后是八十万，我还有个视频讲我是怎么做到每天只写两小时就赚到这些的。

The next year it was $100,000 then $800,000 and I have a video on how I did that while writing two hours a day.

再下一年大概赚了四百万，我的税单也正式变成了以前工资的四倍。

Then the next year was around $4,000,000 and my tax bill had officially quadrupled to what my old salary was.

然后我做了个愚蠢但希望是长远的决定，开始搞软件，收入就稳定在每年一百万到一百五十万左右，因为我把时间和精力都转到软件上，还往里砸了很多钱，毕竟我们是白手起家。

And then as I made the stupid, hopefully long term decision to get into software, my income started to stabilize around 1 to 1,500,000 a year because I had to shift time and focus to software and shovel a ton of money into it because we're bootstrapped.

而且我到现在还没从Cortex或者新公司Eden里拿过一分钱工资，但我们已经快熬出头了。

And I still have not paid myself a penny from Cortex or the new, what it is, eden, but we are getting there.

Eden现在发展得特别快，你们绝对想不到下一个更新会是什么。

Eden is very quickly picking up steam, and you guys are not going to believe the next update.

所以我想说的是，关于一人公司这件事，我有很多经验可以分享，而且我是从上往下看的，因为我的观众和客户基本上都是一人公司，我能看到什么有效，什么没用。

So what I'm saying is I have a lot to share on the one person business thing, and I can see it from the top down because my audience and my customers are quite literally one person businesses, and I can see what's working, what's not working.

说到AI，我算是坐在前排，能看到它怎么帮你更快地把这件事做起来。

And when it comes to AI, I kind of have front row seats as to how that can help you build this thing faster.

那我们就正式开始吧。

So let's actually get started and begin.

我们要聊的是，你的兴趣或独特价值，加上社交媒体或免费分发，再加上AI或廉价的杠杆，就等于一个能赚钱的一人公司或一人企业。

We're going to talk about why your interests or unique value plus social media or free distribution plus AI or cheap force multiplication equals a profitable one person or one human business.

作为一人公司，你肯定要在社交媒体上发内容。

Now as a one person business, you're going to post on social media.

切。

Boo.

我知道，早上花三十分钟写点东西，然后发出去，让全世界都有可能看到，这确实挺难的。

I know it's so hard to write for thirty minutes in the morning and then post it where everyone else in the world has the potential of seeing it.

但就像我说的，现在注意力都在社交媒体上，而且你很可能没有钱去投广告，或者花两千五百美元请创作者帮你发一条关于你产品的短视频。

But as I said, social media is where the attention is right now, and you probably don't have the capital to invest in paid ads or paying creators $2,500 to post one reel about your product.

现在这种用户生成内容的价格真是越来越离谱了。

The prices for this UGC stuff is just getting insane.

我个人觉得，不如直接自己招人做，或者作为创始人，自己把粉丝积累起来。

I personally think it's better to just hire in house or build your own audience as the founder.

在这个视频里，我还假设你不想做服务型生意或者客户型生意，比如自由职业或者代理工作，因为你想要某种自由和创意生活方式。

Now in this video, I'm also assuming that you don't care to start a service business or a client business like freelancing or agency work because you want some form of freedom and a creative lifestyle.

我们接下来要讲的一些内容，如果你有那种类型的生意，也会适用，因为不管怎样，你可能都应该建立自己的受众。但我个人更喜欢写作和打造能在睡觉时也能卖货的产品。

Now some of what we're gonna talk about will apply to you if you have that style of business because you should probably build an audience either way, but I personally prefer writing and building products that sell while I sleep.

现在我们来看看这个一人公司是什么样的。

Now we're going to talk about what this one person business looks like.

它由什么组成，你需要哪些部分？

What is it composed of and what are the pieces that you need?

然后我会给你一些AI员工，你可以直接开始使用。

And then I'm going to give you little AI employees that you can just start using.

它们的链接在描述里。

The link to them is in the description.

你只要开始聊天，基本上就能靠我给你的那六个员工来运营你的生意。

You can just start chatting and you will essentially be able to run your business from those six employees that I give you.

你可以在eden里一键完成，它们都在一个地方，或者你也可以下载单独的技能文件，上传到Claude。

You can do it in eden with one click and they're all in one place, or you can download the individual skill file that you would upload to Claude.

或者你也可以把它们添加到eden里，然后通过MCP把eden连接到Claude，这样Claude就能看到热门的社交媒体帖子，还能做研究，并且能访问这些定制AI或者说这些员工。

Or you can add them to eden and then connect eden to the Claude via the MCP so that Claude is able to see trending social media posts and do research, and it can access these custom AIs or these employees.

所以，在打造一个人的生意时，我们首先要确定的就是品牌，也就是你如何向世界展示自己或你的业务。

So the first thing we need to nail down when it comes to building a one person business is just brand, which is how you present yourself or your business to the world.

在你的个人生活中，当人们想到你的名字时，他们会想到什么？

Now in your personal life, when people think of your name, what do they think of?

他们会把你和什么联系在一起？

What do they associate you with?

和你在一起是不是很酷？

Are you cool to be around?

你喜欢什么，不喜欢什么？

What are your likes and your dislikes?

和你在一起是不是很有趣？

Are you fun to be around?

你幽默吗？

Are you funny?

你有帮助吗？

Are you helpful?

你值得信赖吗？

Are you trustworthy?

你有价值吗？

Are you valuable?

人们找你做什么？

What do people come to you for?

诸如此类的问题。

Things like that.

所以品牌就是这样，但它是针对你的业务的。

So brand is that, but for your business.

它就像一个数字店面或数字身份。

It's like a digital storefront or a digital identity.

这就是为什么人们会买你的应用、课程、辅导或电商产品，而不是别人的，即使你的产品更差，因为有很多很棒的应用、课程等等，但你甚至没听说过它们，因为你根本不知道它们的存在。

It's what makes people buy your app or your course or your coaching or your ecommerce product over someone else's even if it's a worse product because there are plenty of incredible, amazing apps, courses, etcetera, but you don't even hear about them because you don't even know they exist.

而且就算你知道它们存在，如果你喜欢的一个创作者，之前帮过你，因为你花了很多时间看他们的内容，他们推出了类似的产品，你也会买你喜欢的那位创作者的产品。

And if you did know they exist, if a creator that you liked who had helped you before because you spent so much time with their content offered a similar product, you would buy the creator's product that you liked.

这就是为什么营销人员，或者研究营销的人，不是数字营销，而是真正的营销，能比那些只会做小作品集应用、不知道怎么卖的程序员多赚10倍。

This is how marketers or people who study marketing, not digital marketing, but actual marketing, make 10 x more than programmers who just build little portfolio apps and don't know how to sell them.

现在，作为一人企业，你的品牌就是个人品牌。

Now as a one person business, your brand is a personal brand.

即使你不是一人企业，看看埃隆·马斯克。

And even if you're not a one person business, look at Elon Musk.

看看MrBeast。

Look at mister Beast.

看看现在大多数名人。

Look at most of the celebrities today.

他们都在打造个人品牌，因为这就是当今世界的做法。

They all are building a personal brand because that's what you do in today's world.

个人品牌是最有效的业务增长策略之一，因为它是免费的。

A personal brand is one of the most effective business growth strategies because it's free to do.

而且如果做得好的话，你几乎不需要主动推销自己。

And if done correctly, you barely have to actually market yourself.

所以，这就是把你的价值观、世界观和故事展现出来。

So it's your values, it's your worldview, and your story externalized.

所以，我在下面给你的一个AI小助手会采访你，了解你的信息，把这些内容整理成一份全面的个人品牌策略文档，然后你可以把这份文档交给任何其他AI。

So one of the little AI employees that I give you below interviews you for information about yourself to extract all of these things into what is a comprehensive personal brand strategy document that you can then give to any other AI.

比如，无论你什么时候在聊天中，都可以随身携带这份文档。

Like, at any time when you're in any chat, you have this document that you can take with you anywhere.

这很有必要，因为它能给你明确你的愿景、你的反愿景，还有你的内容支柱。

This is necessary because it gives you your vision, your anti vision, your content pillars.

所以，你以后要生成的所有内容创意，如果你希望它们有连贯性和影响力，至少应该从这份个人品牌策略文档出发。

So all of the content ideas that you're going to generate, if you want them to have a through line and impact, should at least start from this personal brand strategy document.

那么，作为一个人经营业务，你需要的第二样东西就是产品，也就是人们付钱给你，帮你取得成果的东西。

Now the second thing you need as a one person business is an offer, which is what people pay you for that helps them get a result.

所以你需要一个产品或服务。

So you need a product or service.

这很明显。

That's kind of obvious.

没有它你就赚不到钱。

You can't make money without one.

而且你可以做到。

And you can.

你可以走受众路线，不断积累粉丝，然后接品牌合作，这确实很赚钱，但现在拥有自己的产品或服务才是明智之举。

You can go the audience route and just build, build, build your audience and then take brand deals, which is a very profitable thing to do, but it just makes sense to have your own product or service these days.

报价和产品、服务的区别在于，报价是产品或服务的感知价值。

Now the difference between an offer and a product and service is that an offer is the perceived value of that product or service.

这是你包装它的方式。

It's how you package it.

这是你达成的交易。

It's the deal that you're making.

报价创建是你最值得学习的技能之一，因为一旦你搞定了报价，落地页、文案、营销和其他一切都会变得容易得多，因为基础已经打好了。

This is one of the most profitable skills you can learn, offer creation, because once you nail the offer, the landing page, the copywriting, the marketing, and the rest just becomes so much easier because it's already there.

这就是你竞争的地方。

And that's what you compete on.

你不是在产品或服务层面竞争。

You're not competing on the product or service level.

你是在方案层面竞争。

You're competing on the offer level.

也就是价值与价格的对比。

So the amount of value compared to the price.

比如说，如果你用一个第二大脑应用，或者像大家常用的YouTube研究工具那样的研究工具，然后你再看Eden，它能通过MCP和聊天功能研究所有平台，还能把你的想法、笔记、链接、帖子，甚至将来的产品都集中在一个地方。

So if you were to take a second brain app or a research tool like the YouTube research tool that everyone uses, and then you look at eden, is able to research all platforms through the MCP, through the chat, and have all of your ideas, notes, links, posts, and soon products in one place.

Eden显然更划算，如果你允许我稍微自夸一下的话，而且它还有社交媒体排程功能，所以还能替代另一个应用。

Eden is obviously the better deal, if you'll allow me to brag for a bit, and it has social scheduling, so it replaces another app too.

它涵盖了创作者的全部工作流程。

It's the entire creator workflow.

但方案创作的艺术在于拉动四个杠杆。

But offer creation is the art of pulling four levers.

第一个是理想结果，也就是客户真正想要的东西。

The first is the dream outcome, so what the customer actually wants.

第二个是交付方式，也就是你怎么帮他们实现这个结果。

Two is the delivery mechanism, so how you get them there.

是课程吗？

Is it a course?

是辅导吗？

Is it coaching?

是补充品吗？

Is it a supplement?

这些东西的独特机制是什么？

What is the unique mechanism for those things?

你的做法是什么？

What is your way of doing it?

帮他们达成理想结果。

Getting them the dream outcome.

第三点是见效的速度。

Three is the speed of results.

也就是说，你多快能让他们达到目标？

So how fast you get them there?

第四点是保障。

And four is the guarantee.

如果失败了怎么办？

So what happens if it fails?

这就是你需要的四件事。

Those are the four things you need.

把这些记下来。

Write those down.

再说一遍，AI会帮你打造你的产品。

And again, the AI will help you create your offer.

现在，作为一人公司，你需要的第三件事是分销渠道。

Now the third thing you need as a one person business is distribution.

那么，你如何传播你的品牌或产品呢？

So how you spread your brand or offer.

我很喜欢杰克·布彻的这句话：先建立分销渠道，然后再做你想做的任何事。因为我们生活在互联网时代，注意力就是杠杆。

And I love this quote from Jack Butcher, build distribution, then build whatever you want Because we're living in the Internet age where attention equals leverage.

你可以拥有最好的品牌。

You can have the best brand.

你可以拥有最好的产品，但如果没人知道你的存在，这些都不重要。

You can have the best product, but none of that matters if nobody knows you exist.

所以，对我们来说，分销涵盖了一切，从市场营销、销售、内容、广告，到你的落地页和网站。

So distribution for what we're concerned with is everything from marketing to sales to content to ads to your landing page and website.

这就是人们找到你、了解你、并为你付费的方式。

It's how people find you, learn about you, and pay you.

这就是所谓的漏斗。

That's what a funnel is.

举个例子，你可能就是通过社交媒体内容找到我的。

As an example, you found me probably through social media content.

你现在正在YouTube上看这个视频，如果我能充分展示我的知识价值，你可能会逐渐信任我，甚至使用或购买我的某个产品，这不是因为我忽悠你，而是因为你认为这对你自己的目标有用。

You're watching this on YouTube right now, and if I can display the value of my knowledge enough, you may grow to trust me to the point of using or paying for one of my products, not because I swindled you into it, but because you see it as something useful for your own goals.

这是互惠互利，价值交换。

It's mutual benefit, value exchange.

我也可以投放付费广告或者赞助别人的新闻通讯，这两种方式我都试过，将来可能还会再做。

Now I could also run paid ads or sponsor other people's newsletters, both of which I've tried before and will probably do in the future again.

但作为资金有限的初学者，你得把这些看作垫脚石。

But as a beginner with little capital, you have to look at this like stepping stones.

你不会为一个未经证实或者卖不出去的产品去投放付费广告。

You aren't gonna run paid ads to an offer that isn't proven or isn't gonna sell.

那只会浪费钱。

You're just gonna waste money.

是的，你可以通过广告来测试，但那是用你自己的钱在测试。

And yes, you can test through the ads, but you're testing with your own money.

而在社交媒体上，你可以免费测试你的想法、产品和服务。

On social media, you're testing your ideas, your products, and services for free.

如果你没有在成长，或者没有卖出任何东西，那就有改进的空间。

If you aren't growing or you aren't selling anything, then there is room for improvement.

这就是不断试错的过程。

It's trial and error.

你只需要不断尝试。

You just have to experiment.

如果那样不行，就再试一次。

And if that doesn't work, experiment again.

如果还是不行，就学点新东西，然后再试。

And if that doesn't work, learn something new and then experiment.

最终，你会积累所有这些技能，变得精通商业这件事，基本上可以轻松赚钱，因为你懂行。

And eventually, you have all of these tools in your tool belt so that you become skilled at this thing called business so that you can essentially make money at the click of a button because you know what you're doing.

在练习的过程中，你学到的不仅仅是一项技能。

As you practice, you're not just learning one skill.

你还在学习人类心理学、注意力机制、写作、内容创作和说服技巧。

You're learning human psychology, attention mechanics, writing, content, persuasion.

所有这些不同的东西结合在一起，让你成为一个有效的企业主。

All of these different things come together to make you an effective business owner.

所以我们要谈谈这些AI员工，或者说这个AI团队，或者老实说就是技能或提示词。

So we're going to talk about these AI employees or this AI team or honestly just skills or prompts.

它们其实都是一回事。

They're all the same thing.

就是给AI的上下文。

Context for the AI.

这些东西的作用是引导你完成这一切，但通过实际操作并真正发布出去，你就能从市场得到反馈。

What these are gonna do is it's gonna guide you through all of this, but by doing it and actually posting it, then you get feedback against the market.

你并不是把大脑外包给AI，只是让它帮你做事，因为那本来就不是学习。

You're not outsourcing your brain to AI just by having it do things for you because that's not what learning is in the first place.

光看教程是学不到东西的。

You don't learn anything by watching a tutorial.

你要把学到的东西应用到实际想做的事情上，才能真正学会。

You learn by applying what you learn to the actual real world thing that you're trying to do.

如果成功了，那你就学到了东西。

And then if it works, then you learned.

如果没成功，那你也学到了东西。

And if it didn't work, then you learned.

但如果你不给它成功或失败的机会，那你什么都学不到。

But if you don't give it the chance to work or not to work, then you're not learning a thing.

即使第一次没成功，现在你也知道了，AI不会一夜之间就取代一切。

And even if it doesn't work the first time around, now you know that AI isn't just gonna replace everything overnight.

你明白了现实依然存在，获得结果并不总是一步一步的线性过程，而且它会随着文化的变化以及人们认为有价值的东西的变化而演变。

You understand that reality still exists and that getting results isn't always a linear step by step process and that it evolves as culture changes and what is perceived as valuable changes.

那我们就开始简化一下。

So let's start to simplify this.

这是你真正开始这项业务要做的。

Here's what you're going to do to actually start this business.

这就是你的日常安排。

So this is going to be your daily routine.

你每天要做的第一件事，就是在你选的短视频平台上发一到三条内容。

The first thing you're gonna do is post one to three times a day on a short form platform of your choice.

可以是Substack、X、LinkedIn、Instagram等等，你只需要选一个你最合得来的平台。

This can be Substack X, LinkedIn, Instagram, etcetera, and you just need to pick the one that you vibe with the most.

在eden频道上，我其实在做一些教程，教大家怎么在这些平台上成长和写内容。

Now on the eden channel, I'm actually creating tutorials on how to grow and write content for all of these platforms.

已经有不少视频了，你可以去看看，因为如果在这里讲的话，这个视频得十个小时长，但你是从一个短视频平台开始，然后慢慢变得很擅长。

There's already quite a few videos out, so you can go and watch those because obviously this video would be ten hours long if I did that here, but you're starting with one short form platform and you're getting really good at it.

我是从Twitter开始的，但如果今天重新开始，我可能会选Substack，因为它有长文和短文笔记，增长机制都在一个地方，而且就是写作。

I started on Twitter, but if I were starting over today, I'd probably start on Substack simply because it has long form and short form notes, the growth mechanism in one place, and it's just writing.

这样我就不用出镜了。

So I wouldn't have to show up on video.

我可以坐下来。

I can sit down.

我可以拿杯咖啡，早上写写我喜欢的想法，然后试着在那个平台上成长。

I can get my coffee, and I can write ideas that I love in the morning and attempt to grow on that platform.

而且你在Substack上的粉丝并不是传统意义上的粉丝。

And your followers on Substack aren't followers.

他们是订阅你通讯的订户。

They're newsletter subscribers.

所以这份名单是你自己的。

So you own the list.

你可以导出它，然后带到其他平台去，这在其他任何平台都做不到。

You can export it and take it somewhere else, which you can't do on any other platform.

我猜你们大多数人看这个视频，都有多种兴趣，有深度的兴趣，喜欢深度思考。

And I'm assuming that most of you watching this have multiple interests, have deep interests, you like deep thought.

而Substack正是最适合做这件事的地方。

And Substack is just the best place for that.

我看到很多新手创作者在那里开始崭露头角。

And I see a lot of beginner creators gaining traction.

接下来，你要做的第二件事是，每周在Substack、X或YouTube上发布一篇长文，但很可能你会从Substack开始，不过你也可以在X上做同样的事，因为现在X也有文章功能了。

Now, the second thing you're gonna do is post one long form piece a week on Substack X or YouTube, but probably Substack because that's probably where you'll start, but you can do the same thing on X because they have articles now.

所以所有平台都在往这种短视频加长视频的模式发展，因为创作者想要这样。

So all platforms are kinda moving to this short form, long form dynamic because that's what creators want.

创作者明白，人们花越多时间在你的内容上，也就是我所说的“注意力时间”，就像肌肉增长需要“张力时间”一样，社交媒体增长需要“注意力时间”。

Creators understand that the more time people spend with your content, aka time under attention as I call it, like time under tension for muscle growth, it's time under attention for social media growth.

看一个一小时或三十分钟YouTube视频的人，会比看一个十五秒短视频的人对你信任得多。

People who watch a one hour long or thirty minute long YouTube video are going to have so much more trust in you than someone who watches a fifteen second reel.

他们得看几百个那样的短视频，才能相当于看一个三十到六十分钟的YouTube视频的内容量。

They would have to watch hundreds of those reels to watch the same amount of content as the thirty to sixty minute YouTube video.

写文章也是一样，比如Substack或X上的文章。

Same thing goes for written articles like Substack or X articles.

所以，要让这件事变得可行，你可以每天早上留出三十分钟。

So the way to make this palatable or something that you can do is to block off thirty minutes every morning.

这半小时用来写短内容，但不是说对着空白屏幕发呆。

So you're gonna have thirty minutes for writing short form content, and what that means is not staring at a blank screen.

而是用我给你的AI工具做研究，决定一个点子，然后把它写成一篇吸引人的短内容。

It means researching with the AIs I'm going to give you, deciding on an idea, and then writing it out as an engaging short form post.

大多数人在前两步上就卡住了。

Most people struggle with the first two.

他们不研究。

They don't research.

他们不学习。

They don't learn.

他们不阅读。

They don't read.

他们找不到灵感。

They don't get the idea.

他们不把研究当作写作过程的一部分，不把它放在同一个时间段里。

They don't treat that as a part of the writing process that needs to be in the same time block.

第二，他们不确定一个主题。

And then two, they don't decide on an idea.

他们总觉得主题必须完美才能开始写。

The idea has to be perfect before they start writing on it.

写作其实就是你完善想法的方式。

When the writing is how you refine the idea.

所以随便挑个想法，写就是了。

So just pick a fucking idea and write it.

第二个三十分钟是用来写长篇文章的，大概250字左右。

Now the second thirty minutes is for writing maybe 250 words for the long form piece.

可以是YouTube脚本、X文章，或者Substack文章。

That can be the YouTube script, the x article, or the Substack article.

我建议每周一开始的时候，先规划好这周要写什么。

What I recommend doing at the start of every week is outlining what it is you're going to write that week.

你要选好主题，然后开始头脑风暴大纲，整理结构，这个可以借助一个AI工具来帮忙。

You're going to pick the topic and you're going to start brainstorming the outline and structuring it, which is what one of the AIs helps you with.

然后第三件事，你每天要尝试推广一次你的产品。

And now the third thing you're gonna do is you're going to try to promote your offer once a day.

你可以在长篇文章的中间某个地方推广它。

So you promote it in your long form piece somewhere in the middle.

你就说，嘿，如果你在某个问题上遇到困难，试试这个，然后附上你的产品或服务链接。

You just say, hey, if you're struggling with x y z, try this, and then link your product or service.

然后在结尾，再做同样的事情。

And then at the end, do the same thing.

就这么简单。

It's that simple.

就这么短。

It's that short.

如果你不知道怎么操作，把你的简报交给AI，然后说，嘿，我想在中间和结尾插入这个，有什么得体的推广方式？

If you don't know how to do it, give your newsletter to AI and say, hey, I want to plug this in the middle and at the end, what's a tasteful way of promoting this?

当然，因为你可能一周只发一次长文，那么你就要用其他形式每天推广一次。

And of course, since you are probably only posting long form once a week, then what you're going to do is promote once a day in another form.

只要你能做到就行。

However, you can.

这必须成为你日常的一部分。

It just has to be a part of your day.

你可以用简单的PAS框架，在Substack或X上回复你的帖子来推广你的产品或服务，PAS代表问题、放大、解决方案。

You can link a reply to one of your posts on Substack or X using the simple PAS framework to promote your product or service, which stands for problem amplify solution.

问题是什么？

What's the problem?

如果你遇到这个、这个、这个和这个问题，这里有解决方案，链接到产品。

If you struggle with this, this, this, and this, here's the solution linked to the product.

在Instagram快拍里做这个。

Do it in your Instagram stories.

在Instagram帖子里作为行动号召来做。

Do it as a call to action on an Instagram post.

嘿，如果你遇到这个、这个和这个问题，并且想要这个，就评论关键词。

Hey, comment keyword if you struggle with this, this, and this, and want this.

所以这就是整个过程。

So that is the entire process.

你通过写内容来建立分发，然后推广你的产品。

You build distribution by writing content, you promote your offer.

如果你还没有建立自己的产品，那这也是你需要重点关注的。

If you haven't built an offer yet, then that's what you have to focus on as well.

这就是你在eden里能做的，只要把你脑子里的知识转化成一个人工智能产品，同时它也能当课程用。等它真正上线的时候，你会更明白这一点。

That's what you'll be able to build inside of eden by just taking the knowledge inside of your head and turning it into an AI product that doubles as a course, and that'll make more sense when it actually launches.

所以多留意一下，因为只要把你的产品放在eden上，你就能比其他任何平台赚更多的钱，就因为它是在eden上。

So keep an eye out for that because you will make more money by simply hosting your product on eden than any other platform just because it's on eden.

所以对于整个流程，有几件事我们可以做，或者可以用AI来做。

So with this entire process, there are a few things that we can do or that we can use the AI for.

第一个是作为品牌策略师。

The first is as a brand strategist.

也就是制定个人品牌策略，让你不会和别人混在一起，同时研究你的内容表现如何，为你提出增长建议。

So creating a personal brand strategy so you don't blend in with everyone else and studying how your content is doing to propose growth tactics for you.

这就像是一个元层面，其他所有东西都归它管。

This is like the meta layer that everything else falls under.

第二个是作为内容策略师，它会研究社交媒体上什么内容表现好，了解你所有的过往内容，把它们和你的品牌策略结合起来，然后给你一周的发布点子，或者帮你起草内容让你修改，如果你喜欢这样的话。

The second is as a content strategist, which researches what's performing across social media, understands all of your prior content, pairs them with your brand strategy, and delivers a week of ideas for you to post about or have it draft content for you to edit if that's your cup of tea.

如果你不是重度AI用户，你可能没意识到我在这里告诉你的东西。

Now one thing that you may not realize if you're not like a heavy AI user is what I'm telling you here.

你只需要复制粘贴。

You can just copy paste.

你直接拿这个YouTube转录文本就行。

You can just take this YouTube transcript.

在eden.so/tools有一个免费的YouTube转录生成器，或者你直接把它粘贴到eden里。

There's a free YouTube transcript generator at eden.so/tools, or you just paste it into eden.

然后你说，嘿，帮我实现这个新闻通讯。

And you say, hey, help me implement this newsletter.

帮我一步步指导，我们怎么真正建立一个工作流程来做所有这些事情。

Help walk me through how we can actually set up a workflow to do all of these things.

然后你来回对话，直到你把它弄对。

And then you converse with it back and forth until you get it right.

我们会在视频的最后一部分讨论如何把它弄对，因为你需要理解如何真正使用AI。

And we're gonna talk about how to get it right in the last section of this video because you need to understand how to actually use AI.

第三个用途是作为长文专家或大纲规划师，它懂得长文框架和留存策略，能帮你把想法整理成结构清晰的新闻稿或视频脚本大纲。

Now the third thing we can use it for is as a long form specialist or outliner, which understands long form frameworks and retention strategies, helping you outline a newsletter article or video script with your ideas in a well structured way.

第四个用途是作为短视频专家，它能把你的粗略想法变成帖子草稿，你可以审阅、编辑，然后安排到各个平台发布。

Fourth, we can use it as a short form specialist, which takes your rough ideas and turns them into post drafts that you can review, edit, and schedule to go out on all platforms.

第五个用途是作为产品顾问，它能把你的经验、兴趣和专长转化为有吸引力的产品，并帮你决定先从哪个产品或服务开始。

Fifth is an offer consultant, which helps take your experience, interest, and expertise and turns it into a compelling offer and helps you decide between what product or service to start with.

第六个用途是营销策略师。

And then sixth is the marketing strategist.

它能结合你的产品、品牌策略和客户画像，帮你生成社交媒体推广文案、邮件推广文案和落地页文案。

So it takes your offer, brand strategy, and customer avatar then helps generate social promotions, email promotions, and landing page copy.

其实我已经把这些都帮你做好了，就在这里面，我马上给你看看它们长什么样。

Now I've actually created all of these for you inside of here, and I'll show you what they look like really quick.

如果你想用的话，链接在描述里，或者去 eden.so/kits/1-human-business，然后你只需要点这个按钮，设置我的业务，它就会把它们添加到你的工作区，或者你也可以单独下载成技能文件，给 Claude 或 ChatGPT 用。

But if you actually want to use them, there's the link in the description or go to eden.so/kits/1-human-business, and then all you do is click this button, set up my business, and it will add them to your workspace, or you can download them individually as skill files for Claude or ChatGPT.

还有那些在等两小时写作更新的人，这个更新正在进行中，我们还在打磨，但这就是它最终的样子。

And for those of you who are waiting for the two hour writer update, it is being updated and we're still polishing this, but this is what it will look like.

所有模块都会在这里。

All of the modules will be in here.

你可以边学习课程边和它聊天，这样它能帮你真正落地，而且它把整个课程和模块都作为上下文。

You'll be able to go through the curriculum and chat with it as you go so it can help you actually implement it, and it has the entire course and modules as context.

所以这就是你可以在eden里作为产品出售的东西，不只是普通的课程或AI技能。

So this is what you're going to be able to sell inside of eden as a product, not just a generic course or an AI skill.

你要卖的是整个打包好的方案，而且会以你自己的品牌呈现。

You're going to sell the whole package, and it will be branded as your own.

但这些是在你的工作区里看起来的样子。

But these are how they're going to look inside of your workspace.

当你把它们都添加进来，你可以在这里切换，你为每个创建的聊天记录都在这里。

And when you add all of them, you can just switch between them here and all of your chats for each one that you create are all in here.

所以这就像是你一个人企业AI的小指挥中心。

So it's like your little command center for all of your little one person business AI.

我最喜欢的一个是长文大纲工具。

So one of my favorites is the long form outliner.

所以，当你想写一篇几乎能爆火的Substack文章、普通文章或新闻通讯时，你只需要进到这里，点击一个起始提示，比如“写一篇新闻通讯大纲”或“写一个YouTube脚本大纲”，然后它会就你的想法进行采访。

So all you have to do when you want to create a nearly viral Substack article or article or newsletter is you come into here, you click one of the starter prompts like outline a newsletter or outline a YouTube script, and then it will interview you for the idea.

然后它具备写这些东西的知识。

And then it has the knowledge on how to write those things.

而且因为这是在eden里面，或者你把Claude连接到eden。

And then since this is inside of eden or you connect Claude to the eden.

C p，它就能研究Substack、X文章、YouTube脚本等平台上所有正在爆火的内容，因为它能从中提取标题、头条和实际文章结构中的模式和原则，从而帮你塑造自己的想法，让它们表现更好。

C p, it can then research everything that's going viral across Substack, x articles, YouTube scripts, etcetera, because then it can pull the patterns and principles from the titles, the headlines, the structures of the actual articles so that it can help shape your own ideas in a way that will perform.

然后它会给你一个大纲，你可以把它放到一个看板里，然后边看边写，因为我个人喜欢让AI帮我列大纲和做研究，这样我就能对实际写作有更多掌控。

And then what it does is it gives you an outline that you can then put into a board and you can write alongside it because I personally like to have AI outline things and research for me so that I have more control over the actual writing itself.

所以这里也有我的小写作工作区。

So then I have my little writing workspace in here too.

当需要发布到Substack或任何社交媒体平台时，我只需转到发布标签页，就可以从这里完成所有操作。

And then when it's time to publish to Substack or any social media platform, I just go to the publish tab and I can do it all from here.

所以我在这些上面花了很多时间。

So I spent a lot of time on these.

这些是免费使用的。

These are free to use.

当然，如果你想要足够的AI使用量来真正运行它，你肯定得为Claude、ChatGPT或eden付费，但这就是这类事情的常态。

Of course, you're gonna have to pay for Claude or ChatGPT or eden if you want a decent amount of AI usage to actually run through it, but that's just how these things go.

这些AI内部的实际内容和知识是免费供你使用的，而且它们围绕有效的方法进行了结构化。

The actual context, the knowledge inside of these AIs is free for you to use, and it's structured around things that work.

因为如果你只是向一般的AI聊天工具询问这些，它根本不知道怎么做，还会给你糟糕的建议。

Because if you just ask AI like a general clod chat for these things, it's gonna have no idea what to do, and it's going to give you horrible information.

你需要根据有效的方法来塑造和调整上下文。

You need to shape and mold the context around what works.

所以我建议按照我上面列出的顺序来使用这些。

So I'd recommend going through these in the order I listed above.

先做品牌策略，然后是内容策略，然后基于这些来制定你的短篇和长篇内容。

So brand strategy first, then content strategy, and then you base your short form and long form posts off of those.

一旦你有了一个产品，你就可以使用营销策略师那个了。

And once you have an offer, then you can use the marketing strategist one.

等你把这个流程打磨得差不多了，就可以开始把这些任务设置成定时自动运行了。

And then once you refine this process enough, you can start to run these on routines.

比如在内容策略里，你可以直接说，嘿，每周一帮我做这个，然后放到一个表格里，这样所有想法都在那儿，我就能直接拿去用了。

So in the content strategist, can just say, hey, do this every Monday for me and put it inside of a table so that all of the ideas are there and I can take them and run with them.

你会发现，这些工具，至少是我做的这些，都不会直接帮你写内容。

And now you'll notice that none of these, at least the ones that I created, have it do the writing for you.

它不会真的替你创作内容，因为我觉得对新手来说这么做不太明智，而且我个人认为现在还没到应该把写作这块自动化的地步，虽然我对用AI写作的看法也在慢慢改变，因为最终选择权在你手里，这个我们待会儿会聊到。

It doesn't actually create the content for you because I don't think that's wise to do as a beginner, and I personally don't think we're at the point where we should automate that side of things yet, even though I'm kind of changing my opinion on writing with AI AI because ultimately you choose, which we'll kind of go over in a sec.

但如果你确实想让AI帮你做这些事，帮你写东西，我也不是完全反对，不过你得先明白我们接下来要讲的内容。

But if you want the AI to do those things for you to write for you, then I'm not entirely opposed to it, but you have to understand what we're gonna discuss in a second.

所以现在我想讲讲，在做这些事情的时候，总体上怎么用AI最好，因为社交媒体上的信息实在太多了。

So now I want to go over the best way to use AI in general when doing any of this because there's so much information on social media.

你被Instagram上的短视频淹没了，那些视频让你下载某个特定的技能，比如Claude技能，装进去它就能帮你干活，这确实很棒。

You're getting you're just drowning in the Instagram reels telling you to download a specific skill like a Claude skill that you plug in and then it does things for you, which is great.

但如果你不知道怎么正确地思考怎么用AI，或者不知道怎么去用，那你用这个技能就像下载了一个Notion模板一样，然后它会给你一些东西。

But if you don't know how to actually think about using AI or go about using it, then you're gonna run the skill just like you downloaded a notion template, and then it's gonna give you something.

你会觉得，哦，挺酷的。

You're gonna be like, oh, that's cool.

然后你就把它扔一边了，或者它给你的东西很烂，你就会觉得，哦，这不行，或者AI就是不行，AI太差了，或者AI就是瞎编乱造，产生幻觉，所以我不会信任它。

And then you're gonna leave it, Or it's gonna give you something that sucks, and you're gonna be like, oh, this doesn't work or AI just sucks or AI bad or AI just makes things up and hallucinates, so I'm not gonna trust it.

虽然事实不是这样，但人也是一样愚蠢，也会产生幻觉。

Even though that's not how it works, people are just as stupid and hallucinate just as much.

如果你上社交媒体，99%的人都在给你错误信息。

And if you go on social media, 99% of the people are giving you misinformation.

任何时候你都需要独立思考，不能因为用了AI就把这个抛到脑后。

There has never not been a time where you don't have to think critically for yourself, and just because you use AI doesn't mean that just goes out the window.

这一部分可能会让不少人跟不上，因为这是一个很难理解的过程，只有真正去做才能明白。

Now this section is going to lose quite a few people because it's a difficult process to understand and it doesn't make sense until you actually do it.

这需要一定的系统思维才能理解和实施。

And it takes a certain level of systems thinking to understand it and implement it.

但如果你看完这个并试着去理解，那么下次你使用AI时，你就会开始注意到这些，并应用新的东西。

But if you watch through this and you try to understand it, then when you go about using AI, the next time around, you'll start to notice it and implement new things.

现在AI的问题在于，人们把它当成某种全能的超级存在。

Now the problem with AI is that people think of it as some kind of just all powerful being.

而且，虽然我们基本上已经达到了AGI的水平，但很多像GPT-6、Astra和Fable 5.1这样的模型，如果没有合适的上下文，还是不能把事情做得很好。

And since it's not an all powerful being, even though we essentially have AGI at this point and many GPT six Astra and Fable 5.1 still aren't able to do things very well without proper context.

但因为它不是全能的，当它没有完全按照人们想要的方式去做——而那些人其实自己也不知道想要什么——他们就只会认为AI只能生成垃圾。

But since it's not an all powerful being, when it doesn't do exactly what they want, what the person wants because they don't know what they want, they just assume it's only capable of generating slop.

有个很好的例子，我前几天看到一个短视频，有个人在说，嘿，如果你是小企业主，别用ChatGPT建网站，因为我们一眼就能看出那是AI做的。

And now a great example of this, I saw a reel the other day where some guy was just saying, hey, don't use chat GPT to build your website if you're a small business owner because we can tell that it's AI.

如果你真的用过AI，你会觉得这话很可笑。

And now if you actually use AI, you find this laughable.

确实如此。

It's true.

如果你只是告诉AI，嘿，给我建一个这样的网站，那样的话，它看起来就会和其他AI生成的网站一模一样。

If you just tell AI, hey, build a website for this, this, and this, then it's gonna look like every other AI generated website.

但如果你给它一些例子和清晰的指示，那至少你起步会好一些，但这还不是全部。

But if you give it examples and clear instructions, then at least you're off to a better start, but that's not the full picture.

之后，你实际上还得深入细节。

After that, you actually have to start digging into the details.

你得调整圆角、颜色、阴影、布局，以及你希望呈现的样子。

You have to tweak the border radius and the color and the drop shadow and the layouts and how you want things to be.

到了那一步，当你有了原型、模板或初稿，你就得像任何设计师在Photoshop或Figma里那样去做。

At that point, when you have the prototype or the template or the first draft, then you do what any other designer would do in Photoshop or Figma.

你从头到尾做那些微小的细节调整，让它变得独特。

You go through and you make all of the tiny detail adjustments so that it becomes unique.

让它显得高端。

It becomes premium.

AI其实能做小改动。

AI can in fact make minor changes.

你不必非得一次性搞定所有事情，或者当你剪辑视频时。

You don't have to try to one shot everything or when you're editing a video.

对。

Yeah.

你可以让它自动处理，让它把所有内容都剪好，到处加上动画，但那只是大方向上的操作。

You can have it go through and you can have it cut everything and put animations everywhere, but that's the broad sweep.

然后等你仔细看的时候，你就会觉得，哎呀，这不行。

And then when you go through, you're like, oh, this sucks.

然后你就不用了。

And then you stop using it.

当你只是进去说，嘿，把这个稍微改好一点。

When you just go in, you say, hey, make this a little better.

做这个。

Do this.

做这个。

Do this.

做这个。

Do this.

这时候才是真正的编辑工作开始的时候。

That's when the actual editing comes into play.