如果你有多个兴趣，就创办一家一人公司

我是个特别执着的人，因为一旦遇到真正感兴趣的东西，其他一切就都不重要了。

I'm a very obsessive person because when I find something that I am interested in, truly interested in, nothing else matters.

我的注意力会完全沉浸进去，无缝衔接。

My focus becomes seamless.

如果我不在乎睡觉，我都能一天到晚不停地干。

I could work twenty four hours a day if I didn't value sleep.

我脑子里想的全是它，学的全是它，想做的也全是它。

It's all I think about, it's all I learn about, and it's all I want to do.

我这一生已经经历过好几次这样的痴迷阶段了。

And I've gone through these obsessive cycles multiple times in my life.

一开始是健身，然后是灵性修行，接着是数字艺术、摄影、网页开发，再后来是心理学、某些哲学分支，还有人告诉我必须掌握的那些高价值技能，比如营销、文案、销售之类的。

At first it was fitness, and then spirituality, and then digital art, photography, web development, then psychology certain branches of philosophy and various high value skills that I was told to learn like marketing, copywriting, sales, etc.

就是创业所需要的各种本事，这么说吧。

The things that are required to start a business, so to say.

我个人觉得，有很多人其实也具备这样的特质。

And personally, I know there are many people that have that quality as well.

你确实特别专注。

You're very obsessive.

你特别喜欢学习。

You love to learn.

但你看看周围，没几个人有这种特质。

But when you look around you, there aren't too many people that also display that quality.

所以我真心觉得这是一种超能力。

So I genuinely think that it's a superpower.

我这么说不是因为我自己有这特质，而是我发现它让我能迅速超越别人，因为不知为什么，大多数人就是对任何事都提不起兴趣。

And I'm not just saying it because I have that quality, but I have noticed that it allows me to get very far ahead of other people very quickly because for some reason, people just can't become interested in things.

就算你往深处看，每件事其实都挺有意思的，可他们就是发现不了。

They don't find something interesting when if you look deep enough, everything is interesting.

每一件事都值得深究。

Absolutely everything.

你就盯着墙看，然后慢慢往里挖。

Just stare at your wall and then dig deeper.

它是怎么建成的？

How was it built?

制作它经历了哪些步骤？

What is the process that went into making it?

为什么这个接口要这样设计？

Why is the outlet structured in that way?

诸如此类的问题。

So on and so forth.

你只要看任何东西，都能挖出一整个学习的深坑。

You have an entire learning rabbit hole that you can go down with anything that you look at.

我真不明白，怎么会有什么东西让我提不起兴趣。

So I don't really understand that I'm not interested in anything.

你只是太分心了，沉迷太多享乐，反而觉得简单的事物再也带来不了快乐。

I think you're just distracted and you've engaged in so much pleasure seeking that simple things just don't bring you joy.

但如果你真有多个兴趣，那也会有个不小的问题。

But if you do have multiple interests, there is a pretty big problem.

社会让你相信，热爱学习或者兴趣广泛是一种缺陷。

And it's that society has convinced you that that trait or quality of loving learning or having multiple interests is a weakness.

你甚至可能真的这么觉得，因为你整天埋头探索各种话题，但说到底，你也没拿出什么像样的成果。

And you may even believe them because you spend your entire day learning going down rabbit holes and frankly you don't really have much to show for it.

你拥有的，只是一些零散的知识。

All you have is a bit of knowledge.

难怪社会上大多数人会觉得这种特质是弱点。

And it's understandable why society or just people in general think that, why they think that that trait is a weakness.

因为他们脑子里还留着工业时代那套思维模式。

It's because most people still have a worldview influenced by the industrial paradigm.

他们坚信，成为专家、找一份干四十年机械重复工作、等到退休时钱只能用来买些奢侈品——因为前半辈子太苦了——这才是人生最好的选择。

They fully believe that becoming a specialist, getting a job that requires you to perform a mechanical string of tasks for forty years, and retiring at an age where your money can't be put to great use outside of buying material objects because you were deprived for so long is still the best route to take in life.

我可以很肯定地告诉你，这根本不是人生最好的路。

And I can confidently tell you that that is not the best route to take in life.

所以，兴趣广泛，其实可能是一种超能力。

Therefore, having multiple interests is potentially a superpower.

所以我拍这个视频，就是为了告诉你为什么。

And that's why I'm creating this video is to show you why.

首先，这说明你有很强的主动性。

First, it signals that you have high agency.

其次，这表明你有独特的视角。

Second, it signals that you have a unique point of view.

第三，这说明你完全具备把兴趣转化为现代收入来源的能力，因为这可是每个人的梦想。

And three, it signals that you have everything required to turn your interests into a modern source of income because that's every person's dream.

如果你有多方面的兴趣，你自然希望全职投入去做这些事。

If you have multiple interests, you want to be able to pursue those things full time.

在今天这个世界上，实现这一点的方法有很多。

And there are many ways to do that in today's world.

但我只想给你展示一种最合乎逻辑的方式。

But I want to show you one way that is just a logical way of doing it.

这可能是最理想的方式。

It is probably the best way of doing it.

所以在这段视频里，我想把这一切都拆开来讲清楚。

So in this video, I want to break it all down.

我想解释清楚，为什么那些学得快、兴趣广泛的人，其实已经领先于大多数人了。

I want to break down why people who learn quickly and have multiple interests are already ahead of most of the population.

我想说明，你其实已经完成了赚收入所需工作的80%。

I want to break down how you already do 80% of the work required to make an income.

你已经在做研究了，只是没意识到那叫研究。

That is you already research.

你只是没把它当成这么回事儿。

You just don't think of it as that.

接着，我会梳理你能用来赚副业或全职收入的路径，最好是通过发现并投身于你真正热爱的事业。

And then I want to break down your options to start earning a side or full time income, preferably by discovering and pursuing your life's work.

是的，这话听起来有点深。

Yes, that's a bit deep.

你可能只是想赚钱，但我告诉你，有意义的钱，赚起来才更踏实。

You're probably just here to make money, but trust me, it's a lot better if it's meaningful money.

好了，基于以上这些，我们正式开始吧。

So with all of that, let's begin.

第一部分，我想聊聊为什么那些爱学习、爱提升自己的人，如今拥有的优势比以往任何时候都大。

And for part one, I want to talk about why learners and improvers, so like self improvers, have more leverage than ever before.

我们先从纳瓦尔的一句话说起。

And we'll start with a quote from Naval.

代码和媒体是无须许可的杠杆。

Code and media are permissionless leverage.

它们正是新一代富人背后的力量。

They're the leverage behind the newly rich.

你可以开发软件、制作内容，即使你睡着了，它们还在为你工作。

You can create software and media that works for you while you sleep.

对很多人来说，一听到‘代码’这两个字，可能根本没什么感觉。

So for many people, you hear code and that doesn't really ring a bell for you.

对吧？

Right?

你不是程序员，也不搞编码。

You're not a program or you're not a coder.

至于媒体，你可能也不太明白，现在这词到底指的是什么？

And media may not ring a bell for you either because like, what does that mean in today's world?

其实就是内容。

That means content.

过去，媒体可能是收音机、广告牌、书籍、纸质信件，或者报纸。

In the past, it meant the radio, maybe billboards, maybe books, maybe physical mail, maybe the newspaper.

但今天，媒体就是内容。

But today it's content.

你可能没意识到，内容真的可以让你睡觉的时候还在为你工作。

And what you may not understand is that, yes, content can work for you while you sleep.

这个YouTube视频里很可能有个链接，指向我开发的软件Eden，有人会为此付费，而这个视频会随着时间推移，持续带来流量到那个产品页面。

This YouTube video probably has a link to Eden, my software that some people will pay for, and this YouTube video will continue growing over time and driving traffic to that offer.

所以有两点：一是内容作为流量来源，你要持续更新、有策略地制作；二是你要有自己的产品，而不是替老板卖东西，这样你才能真正独立做事。

So two things, a source of traffic media, this video, creating it on a consistent schedule and having a strategy and to your offer, what you're selling that allows you to not sell an offer or a product for the boss that you're working for so that you can do it independently.

哦，我不想卖什么产品。

Oh, I don't want to sell an offer.

你已经在卖了。

You're already selling one.

你只是在扮演老板让你扮演的角色，卖他们推的东西。

You're playing the role that your boss gave you to sell the product that they're selling.

你只需要卖自己真正想卖的产品，然后制作内容来推广它。

So all you need to do is sell a product that you actually want to sell and then create media to sell it.

但这里面门道可不少。

But there's a lot that goes into that.

对吧？

Right?

所以我们才在这里。

That's why we're here.

作为个人，你现在拥有的优势比以往任何时候都大。

So you, as an individual, have more leverage than ever before.

在这里，杠杆就是投入和产出之间的倍数关系。

Leverage, in this context, is the multiplier between input and output.

换句话说，一个小动作就能带来远超预期的巨大影响，而科技还在不断放大个人的力量。

In other words, a small action can create a disproportionately large effect and technology continues to increase the power an individual holds.

你想想，自从社交媒体兴起，甚至互联网普及之后，你现在写一篇文章、发一条动态、一条推文或者一个短视频，都有可能触达数百万人。

Because just think about it, when social media became a thing or even the internet became a thing, you can now write an article or a social media post or a tweet or a reel that has the potential to reach millions of people.

这在广播时代是根本做不到的。

That was impossible with the radio.

你大概一辈子都没机会上广播或电视。

You probably will never get on the radio or television.

再想想过去，要是你想给全世界的人每人寄一封手写信，会是什么情景？

And imagine in the past, imagine trying to send a million handwritten letters to people around the world.

那种方式根本行不通。

It just doesn't work that way.

所以现在，普通普通人也有机会触达大量人群了。

So what this means is that the average everyday person now has the potential to reach a lot of people.

也许达不到百万级别，但几千人就已经很惊人了。

Maybe not millions, but even thousands is crazy.

如果一个人，或者一千个人，每个月都给你一笔钱呢？

What if one person, what if a thousand people pay you a certain amount of money per month?

那你这辈子就稳了。

You're set.

你未必成了超级富豪，也不需要那样，但你已经稳稳取代了工资，甚至还有富余。

You're not a mega millionaire because you don't have to be, but you've effectively replaced your salary and probably then some more.

而今天，这依然完全做得到。

And now this is still possible.

社交媒体变了，市场也更复杂了，但这不代表你学不会——你本来就是个能学的人。

Social media has evolved and the market has become sophisticated, but that doesn't mean that you can't learn that you're a learner.

所以我才说这是种超能力，因为你可以通过专注学习和研究，掌握这项技能、制定出策略，而大多数人根本不会去这么做。

That's why I'm saying this is a superpower is because you can acquire the skill and you can create the strategy through dedicated learning and research that allows you to do this because most people won't do that.

说到底，人们总是为那些自己不懂的事找借口。

And the thing about understanding is that people create excuses for things that they don't understand.

如果借口是给无能者找的，那无能的人就会觉得，社交媒体全靠运气。

And if excuses are for the incompetent, then incompetent people will think, oh, social media is just about luck.

人人都在发内容，但只有少数人能脱颖而出。

Everyone's posting content, but only a few get picked to do well.

实际上，那些真正成功的人，是把社交媒体当全职工作来研究，搞清楚背后的机制为什么有效。

When in reality, the ones that get picked to do well are the people who treat it as their full time job to study and understand why that mechanism works.

你只看到别人在社交媒体上发帖，因为你只是个观众。

You just see it as people posting on social media because you're a consumer.

你不是那个实际在操作的人。

You're not the person doing it.

你根本没入场。

You're not in the game.

你从来没去研究过这个领域的知识。

You haven't studied that domain of knowledge.

没错，这确实是一个知识领域。

And yes, it's a domain of knowledge.

就像其他任何事一样，你根本没搞懂。

Like anything else, you don't understand it.

于是你就把它简化成一个你脑子能理解的小玩意儿。

So you label it as the simple little thing that your mind can understand.

然后你看着这个小玩意儿，心想：这有什么用啊？或者我根本做不来。

And then you look at that simple little thing and you think, oh, that's useless or oh, I can't do this.

但这里还有一点跟杠杆有关：现在AI已经成了主流，编程这种原本高门槛的杠杆能力，也变得人人都能用了。

But the other thing here related to leverage is that now AI has become a thing and the ability to code or program another form of leverage has become democratized so that most people can do it.

你打算开发下一个Notion、下一个Salesforce，或者下一个大型软件、下一个社交媒体平台吗？

Are you going to build the next notion or the next Salesforce or the next whatever big software, the next social media platform?

大概不会。

No, probably not.

除非你背后有一整个开发团队。

Unless you have an entire dev team behind you.

但普通人完全有能力做出一个小规模的数字产品，再配上AI帮你搭建的完整营销漏斗，然后卖出去。

But most average people can absolutely build a small scale digital product that they can sell accompanied by a full marketing funnel that they can have the AI build out.

那是不是所有东西都是AI写的？

And does that mean that everything is written by AI?

不是。

No.

你得把自己的品味融入进去，让它听起来像你自己的，这样才能真正奏效。

You have to impress your personal taste on it so that it sounds like you and so that actually works.

但打造产品或者原型的速度，现在已经快到前所未有的地步。

But building the thing or building the prototype of the thing has become faster than ever.

换句话说，过去需要十个人、二十个人，甚至三四十人团队才能完成的事，现在一个人就能做。

So in other words, you can do the thing that used to take a team of ten, twenty, thirty, forty, fifty people as one person.

其实，这种模式以前在社交媒体和信息类产品上就已经存在了。

Now, this was always possible with something like social media and information products.

我以前那些一个人创业的视频讲的就是这个：你先积累一个社交媒体粉丝群，每天花两小时写内容，然后做个数字产品，再通过内容把它卖出去。

That was what my old one person business videos talked about, where you pretty much build a social media audience, you write content for two hours a day, and then you create a digital product and you sell that product in your content.

但信息类产品现在太多了。

But information products are abundant.

任何人都能制作这些内容。

Anyone can create them.

我觉得它们不算，不过我们待会儿会详细聊这个。

I don't think they're but we're going to talk about all of that.

为了让你更好地理解，尤其是如果你有多重兴趣，或者只有一个兴趣想分享、甚至想做成生意，保罗·穆索就是个很好的例子。

Now to start to ground this so that you can understand it as a person with multiple interests or a person who just has one interest and wants to share it or wants to turn it into a business, Paul Musso is a great example.

他在Substack上创办了一所现代哲学学校。

He has built a modern philosophy school on Substack.

他真的就是单纯在Substack上讲哲学。

He quite literally just teaches philosophy on Substack.

这正是他Substack的付费内容部分。

That's the paid tier of his Substack.

他每周都会举办讲座，供人参加。

He does weekly lectures that people can attend.

我在我的书里也提到过这个，书名叫《意义与盈利》，在Substack上免费提供。

And I've talked about this in my book, it's free on my Substack, called Purpose and Profit.

但我认为创作者经济中积极的一面，其实像一个去中心化的教育体系。

But I see the good parts of the creator economy as somewhat of a decentralized education system.

那些充满热情的人会深入钻研自己的兴趣，提炼出最有价值的部分，整理成实用的内容，然后教给别人。

Passionate individuals dive deep into their interests, pull out the compelling parts, make them useful, and teach them.

现在大多数人学到的、跟自己目标相关的知识，不是来自父母的期望，也不是来自学校的课程，而是来自YouTube和社交媒体上那些他们真正认同的创作者。

Most people these days get most of their education related to their goals, not their parents goals, not their university's goals from places like YouTube and social media from the creators they resonate with.

你大概不会在大学或高中里学到我在这段视频里分享的内容。

You're probably not learning about what I'm sharing in this video in college, in high school.

你确实不会。

You're not.

你需要自己去补充。

You have to supplement.

你得主动去找那些在YouTube或其他社交媒体上分享你感兴趣内容的人，自学成才。

You have to self educate with people who are sharing what you want to learn on YouTube or other social media platforms.

他们的整个商业模式，也是我的商业模式，就是先提升自己，再帮助别人进步。

And their entire business model, my entire business model is improve yourself and then improve others.

换句话说，只要你有想聊的话题，你就有了吸引观众的途径。

In other words, if you have interests to talk about, you have a way of building an audience.

你已经有了流量。

You have traffic.

你有了优势。

You have leverage.

难点在于，怎么把你感兴趣的话题讲得吸引人，让人愿意关注你。

The difficulty lies in talking about your interests in a way that captures attention and makes people want to follow you.

这正是我打造Eden的原因——它让你几乎不可能想不出值得写的内容，还会引导你把它们写出来。

And this is exactly why I built Eden because it makes it nearly impossible to not generate ideas worth writing about and then it guides you through actually writing them.

你可以把它当成你的AI内容策划助手，至少我们就是这么设计它的。

It's your AI Content Strategist so to say, at least that's what we're building it to be.

它会研究你所在领域或你感兴趣话题的热门趋势，再结合你个人的风格和你已有的内容，如果你除了是观众还是创作者的话。

It researches what's popular in your niche or in the interest that you talk about, and then it understands who you are, your voice, and your own content if you're already a creator, and then it synthesizes the two.

它把已经不错的东西再优化一遍。

So it takes what's already good.

它会从你已有的优质内容或有潜力的想法出发，每天给你提供一些点子，你可以拿来改造，变成自己的东西，然后放手去干。

It takes what is good from you or has potential, and then it gives you daily ideas that you can take, make your own and run with.

而且它还是个特别的工具。

And it's also an outlier tool.

你平时用来在社交媒体上找好点子、做调研的那些工具，其实都是大博主或大账号的内容团队在用的，现在你直接用Eden就行了。

So any of the tools you would use to find good ideas on social media or to research social media, this is what content strategists for big YouTubers or big social media accounts use, then you can just use Eden instead.

我们目前正和几位头部创作者合作，开发他们真正需要的功能，让他们的内容团队能比现在更高效地使用它，效果已经相当不错了。

We're actually working with a few big creators right now to build features that they would benefit from so their content teams are able to actually use this more than they're already able to, and they're getting quite good results out of it.

前几天有个人联系我们，说他们用Eden的AI聊天功能，搞出了接下来两篇帖子的创意。

We had someone the other day reach out saying that they use the Eden AI chat and their next two posts.

这些点子虽然是通过Eden来的，但完全带着他们自己的风格，结果每篇都拿到了三百万播放，而且还是同一天发的。

So the ideas that they got from Eden that were arguably their own in their own voice got 3,000,000 views apiece, and they posted those two posts on the same day.

这简直离谱。

That is absurd.

如果你想要首月五折，详情页里有注册链接。

So if you want 50% off your first month, you can sign up link in the description.

之后，你就掌握了如何把你的兴趣包装起来，让它吸引注意力，这个我们后面再细说。

And then after that, you now have a way of understanding and reverse engineering how package up your interest so that they get attention, which we'll talk more about.

但如果你懂得怎么把兴趣包装成别人愿意付费的产品，你就找到了把兴趣变现的方法。

But if you understand how to package that up or turn that into a product that people will pay you for, then you have a way of monetizing your interests.

这就等于你有了一个生意。

You have a business.

如果你不喜欢‘生意’这个词，那就简单理解成：做你喜欢的事，还能赚钱。

And if you don't like the word business, then just think of it as getting paid for what you do.

这才是生意的真正含义。

That's what a business is.

别把它想得太复杂。

Don't overcomplicate it.

别对‘生意’这个词有负面联想，觉得这跟你没关系。

Don't assign any negative connotation to the word business because you think it's not for you.

接下来第二部分，我想聊聊怎么把你的求知欲变成一门生意。

So now part two, I want to talk about how to turn your love for learning into a business.

在这部分，我们会具体拆解你的品牌内容和产品到底应该是什么样子。

And in this part, we're going to break down what your brand content and product should actually look like.

说到这个商业模式，以及如何把多个兴趣点变成生意，核心就是教你自己的兴趣。

So to the point of what this business model is and how to turn multiple interests into a business, you teach your interests.

你做的就是这件事。

That's what you do.

你要么直接教，要么把你原本会教的东西变成可落地的工具。

You teach or you turn what you would have taught into an implementation tool.

这个我们待会儿会细说，因为这种方式更贴近当下。

And we'll talk about that because that's a bit more modern.

它更偏向于那种‘氛围编程’，虽然我本人不太喜欢这个词，总觉得它带着贬义，让人觉得搞氛围编程就是在做廉价活儿。

That's a bit more you dive into the vibe coding or programming aspect of things, even though I don't really care for the word vibe coding, because I feel like that's carrying a negative connotation and it makes people believe that if they vibe code, they're doing something cheap.

但事实上，那些会‘氛围编程’、同时懂营销和销售的人，往往比只会写代码的人混得好得多，因为他们能做出更受欢迎的产品。

But in reality, the people that are vibe coding that also have the knowledge of marketing and sales are doing a lot better than the programmers who don't have the marketing and sales knowledge because the people with the marketing and sales knowledge are able to create a much better product.

代码写得完美吗？

Is it perfectly written code?

不是。

No.

我觉得这是做好产品的必要条件吗？

Do I think that's a requirement to a good product?

大概不是，尤其是在未来。

Probably not, especially in the future.

还有人觉得搞什么 vibe coding，或者随便用 AI 搞个工具，太简单了，太廉价了。

And other people think that vibe coding or getting into it or just like building some kind of tool with AI is just too easy or it's too cheap.

他们觉得这比知识类产品低一档，因为知识类产品至少需要你真有本事和积累。

They think of it as like honestly, they think of it as a tier lower than info products because info products actually require you to have knowledge and other things like that.

不过，接下来我想讲个故事，我相信很多人都有同感。

But again, we'll talk about that now for a little story that I feel like a lot of you can resonate with.

前几天我像往常一样，在咖啡馆外面和朋友一起工作，有个从 YouTube 认出我的人过来打招呼，挺有意思的。

The other day I was outside working at a coffee shop with my buddies, as I do quite often, and I had someone who noticed me from YouTube, which was pretty cool.

后来他问我，该拿什么来赚钱。

And eventually they asked for advice on what they should monetize.

他说他正在做房地产个人品牌的视频拍摄，已经有一些客户了。

And they said that they were trying to do videography for real estate personal brands, and they had some clients doing that.

他说这行可以规模化。

And he said that he could scale it.

但他提到，如果理想的话，他更想做点更有艺术性和创意的东西。

But he said in an ideal world, he wanted to do something more artistic and creative.

没错。

Right.

他真正想做的是电影制作那一块。

He wanted to do the filmmaking aspect of things.

于是我问他，那你有为自己打造内容吗？

And so I asked, is he creating content for his own brand?

他说没有。

He said no.

对我来说，这其实挺明显的。

And to me, it was kind of obvious.

他应该通过自己拍的视频展现艺术的一面，让画面更精美、更有质感，从而脱颖而出。

He should express the artistic side by using filmmaking and videography in his own videos to make them nice, beautiful, and have them stand out.

这才是他真正的独特优势。

That's a part of his unique edge.

然后，他可以把自己热衷的摄影和电影制作教给个人品牌主，这他本来就有经验。

And then he should teach what he's passionate about, videography and filmmaking, to personal brands, which he already has some experience in.

现在市场上明显缺的是，很多个人品牌根本不会剪辑。

And that's like a glaring gap in the market is a lot of personal brands just don't know how to edit.

每天都有人给我发邮件，说他们觉得拍视频太难了，不知道该用什么剪辑工具，或者根本不想学，诸如此类。

There isn't a day that goes by where I don't get an email where it's like people are thinking too hard or think that recording video is like a very high barrier of entry because they don't know what editing tool to use or they don't wanna learn it or so on and so forth.

他如果通过分享自己的经验来教别人，不仅能吸引摄影和电影制作的客户，还能树立起专业权威的形象。

So not only would this attract videography and filmmaking clients for him by posting his own content because he's now positioning himself authority by teaching other people what he has learned.

同时，他还能积累足够大的受众群体，未来推出一个不需要亲自服务就能销售的产品，实现躺着赚钱。

But he would also build a broad enough audience so that he could eventually create a product that can sell without him actually fulfilling a service so he can sell while he sleeps.

他完全可以做一个教程类产品，帮助个人品牌或其他人入门摄影和电影制作。

And he could just create something that teaches or helps personal brands or other people get into videography or filmmaking.

那这里主要的问题是：如果我不觉得自己是专家怎么办？

And the main question here is like, Okay, well, what if I don't consider myself an expert?

如果我对拍视频或拍电影完全没有经验，也不觉得有资格教别人怎么办？

What if I don't have experience in something like videography or filmmaking and don't feel comfortable enough teaching it?

这时候你就该把自己定位成一个学习者和研究者，而不是专家。

That's why you position yourself as a student and a researcher rather than an expert.

你不需要宣称自己一定能取得什么成果。

You don't have to claim results.

你也不用说你的拍摄技巧能让别人的播放量一夜翻十倍。

You don't have to claim that your videography skills are gonna 10x their views overnight.

只要这个技巧本身是有用的，哪怕只是学习过程中的一个小心得，也值得分享。

Learning the skill in and of itself, if the tip is useful, is useful.

这只是一个例子，但我感觉同样的道理也适用于你。

And so that's only one example, but I feel like the same applies to you.

你手头的资金不多，所以有些商业模式根本行不通。

You don't have a lot of capital to invest, so certain business models are off the table.

你并不想筹钱，只想做点有创意又有意义的事。

You don't care to fundraise and you just want to do something creative and meaningful.

所以对于热爱学习的人来说，这就是适合你的商业模式的大致样子。

And so for people who have a love for learning, here's kind of the gist of what a business would look like for you.

首先，去深入研究你感兴趣的领域。

First, you study your interests.

这是第一步。

That's the first thing.

你重视的东西本身就很有价值，既然你在意，别人也可能在意。

They are inherently valuable because you value them, meaning someone else can value them too.

其实已经有不少人看重这些了。

And many already value them.

不，人们不能光靠问AI，因为他们往往也不知道该问什么。

And no, people can't just ask AI because they often don't know what to ask.

其次，你要学会怎么把这些内容整理成产品，因为你不是马可·奥勒留。

Second is you learn how to package them because you aren't Marcus Aurelius.

光写那种幸运饼干式的推文，根本走不远。

Writing fortune cookie tweets isn't going to get you anywhere.

你得搞懂注意力的运作方式和用户心理的互动逻辑。

You must understand attention mechanics and engagement psychology.

既然你知道该问AI什么了，那就去深入研究一下。

And now that you know what to ask AI, research that.

第三，你要把自己的独特风格融入进去，因为你的观众根本不关心你有没有新点子。

Third, you weave in your unique voice because your audience doesn't care if you have new ideas.

他们想看的是你对一个有效想法的见解和立场。

They want your opinion, your point of view on an idea that works.

如果你还不清楚自己的风格是什么，那就去Eden里慢慢打造。

And if you don't know what your voice is, build it in Eden.

我们有个叫‘身份’的功能，会通过对话引导你，帮你提炼出独一无二的表达方式，之后在你和任何想法交流时自动应用。

We have a feature called identities that will just guide you through a conversation and extract your unique voice or identity out of you and then apply it whenever you're chatting with ideas.

第四，你要把自己变成整个生意。

And fourth, you turn yourself into the business.

你的品牌、内容和产品，都源于你的兴趣，以及它们能带来的改变。

Your brand, content, and product all stem from your interests and the transformation they can provide.

所以你唯一要做的，就是当个研究者，当个容器。

So your sole job is to become a researcher and a vessel.

我是认真的，这一点非常重要。

And I'm serious about this.

你得把研究当成全职工作来对待。

You must consider it your full time job to research.

你得不断读书。

You need to be reading books.

你得看YouTube视频。

You need to be watching YouTube videos.

你得听播客。

You need to be listening to podcasts.

你得经常看看Eden里的发现页，因为真正的写作者、创作者和远见者都是这么做的。

You need to be looking at the Discover tab in Eden because that's what writers, creatives, and visionaries do.

乔丹·彼得森就是这么做的。

That's what Jordan Peterson does.

安德鲁·休伯曼也是这么做的。

That's what Andrew Huberman does.

马可·奥勒留和你敬仰的那些历史人物，无一不是这样。

That's what Marcus Aurelius and all your beloved figureheads of the past did.

他们可能根本不关心什么‘个人品牌’，但他们真正在乎的是自己的兴趣。

They probably don't care about being a quote unquote personal brand, but they do care about their interests.

他们通过创作内容来谋生——这种行为在过去只是单纯写作，后来才演变成互联网上的媒体形式。

So creating content, which was once just considered writing before it took the specific form of media on the internet, is their chosen vessel for earning an income.

他们读些古怪的书，深陷网络上的冷门话题，收集自己钟爱的思想来源，妥善保存，质疑大众的共识，吸收多种观点，最终形成独到的见解。

They read weird books, they find themselves in esoteric rabbit holes on the internet, they curate idea sources they love and save them in a safe place, they question what most people think, gather multiple perspectives, and synthesize a unique one.

他们像疯狂的科学家一样，不停地记下各种想法。

They jot down thoughts like mad scientists.

他们都是靠思想谋生的人。

They are all idea workers.

他们四处寻找好点子，然后分享最出色的那些。

They hunt for ideas and share the best ones.

因为写作的百分之八十都来自研究。

Because 80% of writing comes from research.

剩下的百分之二十，是用你独有的方式来组织和表达。

The other 20% is structuring and writing it the way that only you could.

那么问题来了，你到底该怎么打造实实在在的品牌、内容和产品呢？

So the question then is how do you actually build a tangible brand, content, and product?

先说品牌，你的品牌就是那种转变。

So starting with brand, your brand is the transformation.

记住这一点。

Remember that.

这是你的指南针。

That's your guiding light.

品牌就是转变。

Brand is transformation.

因为你钦佩一个人的时候，究竟是为什么钦佩他们呢？

Because when you think of a person that you admire, why do you admire them?

是因为他们在某种根本的方式上改变了你的生活。

It's because they have changed your life in some fundamental way.

他们的内容或产品带来了行为上的改变。

Their content or product led to behavior change.

他们先改变了你的想法，然后改变了你的行动，而这些行动带来的结果，你都归功于他们。

They first changed your mind, and then they changed your actions, and then the results that came from those actions you associated with that person.

你把这份功劳记在了他们头上。

You gave them credit for it.

比如詹姆斯·克利尔，他说服了数百万人养成微小的习惯，最终带来了巨大的改变。

James Clear, as an example, convinced millions of people to adopt tiny habits that went on to make big changes.

乔丹·彼得森在巅峰时期，说服了数百万年轻人承担起生活的责任，追寻意义。

Jordan Peterson in his prime convinced millions of young men to take responsibility for their lives and pursue meaning.

艾伦·瓦茨帮助人们不再把生活看得那么严肃。

Alan Watts helped people stop taking life so seriously.

纳瓦尔·拉维康特让人们明白了数字杠杆的力量。

Naval Ravicon taught people the power of digital leverage.

如果你听了纳瓦尔的某个观点，后来在自己生活中看到了它的结果，你自然会把这归功于他。

So if you heard an idea from Naval and then you notice the outcome of that idea in your life, you would attribute that outcome to Naval.

所以，作为一个有多重兴趣的人，你的品牌就是你如何用这些兴趣帮助他人改变生活。

So your brand as a person with multiple interests is how you help people change their lives with those interests.

你帮助的人越多，你的品牌就越强大。

The more people you help, the stronger your brand becomes.

但现在很多人都在品牌上卡住了。

And now people get stuck on their brand all the time.

他们觉得必须有个完美的简介、标语或价值主张。

They think they need the perfect bio or tagline or value proposition.

但实际上，你根本不需要说这些话。

And in reality, you don't really need to say any of those things.

你去看看那些你特别喜欢的创作者或个人主页，他们通常连简介都没有。

If you go to some of the profiles or creators that you really like, they usually don't have a bio.

他们那儿什么都没有，或者至少没什么实质内容。

They don't have anything there or at least anything of substance.

这才是关键。

And that's the thing.

别人浏览你的个人简介，可能就看一两次，甚至根本不会因此决定要不要关注你。

People read your bio maybe once or twice when they visit your profile, and sometimes it's not even the guiding factor as to whether or not they're gonna follow you.

你的品牌是无形的。

Your brand is invisible.

它存在于人们心里，是他们读你的内容、买你的产品、改变行为、然后向别人推荐你时慢慢积累起来的印象。

It's an image in people's minds that accumulates as they read your content, buy your products, change their behavior, and tell other people about you.

你真正需要做的，就是回答三个问题，并用它们来指导你大部分的内容，因为你的内容才会塑造你的品牌。

So all you really need to do is answer three questions and have them guide most of your content because your content will create your brand.

第一个问题是：你最能帮到谁？他们现在的生活是什么样子？

So the first question is who can you help the most and what does their life look like now?

第二个问题是：什么最彻底地改变了你的生活？

Question two is what has changed your life the most?

那么，你觉得哪些兴趣是重要的呢？

So what interest do you see as important?

第三个问题是，你该怎么帮别人也做到这一点？

Question three is how can you help other people do the same?

他们的想法和行为需要发生什么改变？你又该怎么帮他们实现这些改变？

So what about their mind and actions need to change, and how can you help them change?

你其实不用把这些答案写进个人简介里，虽然你也可以写，但根本没必要直接告诉别人答案。

And now you don't need to put the answers to these in your bio, although you can, and you never really have to tell people the answers.

你只需要持续创作内容、推出产品，帮助别人实现转变。

You simply have to write content and create products that help others change.

你要围绕那些你觉得重要的理念来创作内容，这些理念要能帮助那些符合我们刚才三个问题的人。

You have to create content on what you deem an important idea that helps people that align with those three questions we just asked.

如果你连第一个问题都答不上来，我建议很多人可以从过去的自己开始找方向——你最能帮助的人，很可能就是过去的你。

And now if you struggle to answer even the first question there, I think a very good starting point for a lot of people in terms of who you can help the most is your past self.

你最能帮助的人，就是过去的自己。

The person you can help the most is your past self.

还有很多其他人，和过去的你一模一样。

And there are plenty of other people who are like your past self.

你正在追求更好的自己。

You are pursuing your best self.

你努力想达到这个状态，但你现在就已经在这里了，而你以前也曾经在这里。

So you're trying to get here, but you're here now and you were here before.

现在这里有很多这样的人。

There are plenty of people here.

这些人，才是你能真正帮到的对象。

Those are who you can help.

你没必要装成那个最好的自己，因为很多时候，那样根本无法打动下面那些人。

You don't need to posture as your best self because a lot of the time that doesn't relate to the person down here.

通常来说，只要你比别人领先一两步，就足够了。

Usually, if you're one to two to three steps ahead, that's what you want.

如果我跟一个普通人说：嘿，你想赚五百万元，他肯定会觉得我疯了。

If I go to someone and say, hey, you want to make $5,000,000 and it's just the average person, they're gonna be like, you're dumb.

我凭什么要相信你呢？

Like, why would I even believe you?

这听起来简直像骗局。

Like, that sounds like a scam.

但要是我来找你，说：嘿，我学会了个方法，每天能赚一百块。

But if I came to you and say, hey, I learned this thing for how to make $100 a day.

你想不想让我教你？

Do you want me to teach it to you?

至少他们愿意听一听，对吧？

They're at least a bit more open, right?

这只是个例子，跟钱有关的，但也容易让人警觉。

That's only one example, like money related that could still set off people's alarms.

不过我觉得你明白我的意思了。

But I think you get the point.

这跟他们当前的处境和对自己能力的预期更接近。

It's a lot closer in proximity to where they are and what they believe is possible for themselves to achieve.

所以你要问自己的问题是，你当时处于什么样的处境？

So the questions that you ask yourself here are what situation were you in?

你是怎么对这个让你改变的兴趣产生兴趣的？

How did you get into the interest that helped you change?

你怎样才能帮别人更快地经历同样的转变？

And how can you help people go through the same transformation faster?

其实你不用想得太复杂，这会随着时间慢慢清晰起来。

And you really don't need to think too hard about this because it will refine with time.

你只需要一个起点就行。

You just need like a starting point.

你需要一个方向。

You need a direction.

接下来我们聊聊你的内容。

So moving on to what your content is.

如果你的品牌是转变本身，那你的内容就是随着时间逐渐构建出来的路线图。

If your brand is the transformation, your content is the map that is built over time.

就是整个世界。

It's the world.

你可以想想漫威宇宙，钢铁侠、复仇者联盟、蜘蛛侠，还有这么多不同的角色。

You think of the Marvel Cinematic Universe with Iron Man and the Avengers and Spider Man and all of these different things.

它是慢慢积累起来的，让人一集接一集停不下来。

It was built up over time in this like bingeable fashion.

还有电视剧衍生剧、电影、手办，背后还有一整套完整的设定和故事。

And they have TV show spin offs, they have the movies, they have action figures, they have an entire lore behind it.

你想要打造的，其实就是这样的东西，日积月累出来的。

That's kind of what you're building over time.

所以我经常跟一些想开始写作的人聊天。

And so for this, I talk to a lot of people who just want to start writing.

你可能也猜到了，或者自己经历过，他们遇到的问题都差不多。

And as you might guess, or as you may have experienced, their problems revolve around the same things.

他们不知道该写什么，也不知道该怎么写。

They don't know what to write, and they don't know how to write it.

他们不知道自己的写作跟别人有什么不同。

They don't know what makes their writing different from everyone else's.

他们不明白为什么别人会听他们的，而不是听别人。

They don't know why people would listen to them over someone else.

他们不觉得自己是专家，却没意识到，不是只有专家才有观众。

They don't see themselves as experts but don't understand that experts aren't the only ones who have an audience.

你也可以打造一种学生式的个人品牌。

You can build a student style personal brand too.

你只需要去学习、去研究，然后分享你发现的东西，别急着宣称成果，直到你真有了成果。

You just learn, research, and share what you found without claiming any results until you actually have results.

所以我常把内容想象成这样：你有一个明确的服务对象，知道怎么帮他们改变生活，然后你就把内容当成在设计一款视频游戏。

So I like to think of content like this: You have a brand who you help and how you help them change their life, and now you treat content like you're the programmer of a video game.

你从第一关开始，目标是帮他们到达下一个阶段（可能是第100关，也可能是第10关、第5关，甚至只是比他们高一关）。

You have point level one, and then you have point B where you can help them get to (which can be level 100, or 50, or 10, or even two, just one level ahead of them).

就算你还没到第100关，你也有资格继续成长。

And even if you aren't level 100, you're allowed to grow.

你应该不断成长。

You should grow.

其实，你就是那个领路人。

Actually, you're the leader.

这就是为什么你会吸引追随者——因为创业本质上就是一种 disguised 的自我提升。

That's why you attract followers so to say, because entrepreneurship is self improvement in disguise.

为了简单起见，只要你的内容落在点A和点B之间，任何想法都可以用。

Now to make this simple, any idea or content is free game if it lands between your point A and point B.

不妨真拿出一张纸，一边写上点A，另一边写上点B，然后慢慢往中间填入具体的话题和想法。

And it may help to quite literally pull out a piece of paper, drop point A on one side, point B on the other, and then you can start filling in the middle with topics and ideas.

一开始，你可以先列出两到三个大方向，比如健康、心理学或者商业。

So to start, you can write two to three broad topics like health, psychology or business.

这些就是你的内容支柱，或者说你主要兴趣的扩展版。

These are your content pillars or your main interests broadened up a bit.

接着，针对每个大方向，再列出两到三个更具体的子话题。

And then for each of those topics, you can write two to three more subtopics.

针对每个子话题，你可以列出两到三个你见过的痛点、原则、方法论或其他内容形式。

For each of those subtopics, you can write two to three pain points, principles, how tos, or other types of content styles that you've seen.

比如说，我的品牌定位是帮助人们变得面向未来，事实也确实如此。

And so let's say that my brand is to help people become future proof, which it is.

这可以说就是我的细分领域。

That's my niche, so to speak.

我想要吸引的，就是那些希望变得面向未来的人。

That's who I try to attract is people who want to become future proof.

这时候，我所有内容的目标就是找到那些我想探讨的好点子，然后用‘如何变得面向未来’这个视角来包装它们。

Then my entire goal with content at that point is to find great ideas that I want to talk about and just frame them through the lens of becoming future proof.

比如我想聊‘拥有多个兴趣’这个话题，那它在我这里独特的切入点就是：这怎么帮助人变得面向未来？

So if I want to talk about the topics of having multiple interests, the way it becomes unique to me is like okay, well how does that help you become future proof?

这个视频就是这样诞生的。

And this video was born.

举个例子，如果我在研究心流心理学，发现了一个特别打动我的观点——比如‘心理熵会随着时间推移让思维逐渐混乱，除非你主动建立有意义的目标层级’，我第一个会问自己的问题是：这个观点怎么跟‘变得面向未来’联系起来？

As an example, if I'm studying my interests like flow psychology and I find an idea I love like how psychic entropy causes the mind to slowly become disordered with time unless effort is put into maintaining a meaningful hierarchy of goals, the first question I ask myself is this: how does this apply to becoming future proof?