学会写作，它将改变你的人生

如果你不知道该学什么技能，那就学写作吧。

If you don't know what skill to learn, learn to write.

即使你不觉得自己是写作者，甚至从来没想过要写东西。

Even if you don't consider yourself a writer or even if that thought has never crossed your brain.

因为写作能教会你如何思考、如何快速掌握任何技能，还能帮你吸引支持你工作的受众——如果你想创业，或者做任何独立、创意、有意义的事，这一点都至关重要。

Because writing teaches you how to think, how to learn any skill fast, and how to attract an audience that supports your work, which is absolutely needed if you want to build your own business or just do any kind of independent, creative, or meaningful work.

在人工智能时代，思考、学习和传播能力——也就是让你的价值被别人看到、从而有机会获得回报的能力——是永远不会过时的技能。

And in the age of AI, thinking, learning, and distribution or getting your value in front of other people so you actually have the chance of being paid are timeless skills.

写作能让你同时锻炼这三项能力，而且还能顺带建立起数字时代的杠杆效应。

Writing allows you to practice them all while building digital leverage as a byproduct.

我从来没想过自己会成为写作者。

Now, I never thought that I would become a writer.

我到现在也不觉得自己算个写作者，但每天我都在做这件事，因为作为创业者，或者想自己开创事业的人，这本来就是你该做的。

I still don't even call myself one, but that's what I do on a daily basis because as a business owner or someone who wants to start and build their own thing, that's what you do.

你要推广、要宣传、要写文案、发帖子、发邮件，说到底，你跟客户或合作伙伴的所有沟通，本质上都是写作。

You market, you advertise, you write captions, you write posts, you write emails, literally any type of communication you do with your customers or your business partners comes down to writing.

所以如果你真能把这个变成每天的习惯，不断练习提升，那就会非常棒，因为你的整个事业都靠这个撑着。

So if you actually incorporate that as a daily habit and practice to make it better, then that's a great thing because that's what the entirety of your business hangs on.

而且我根本不像个写作者的样子。

And I don't even look the part.

我看起来完全不像个作家。

I don't look like a writer.

我就是个大块头，脑子简单，只是爱上了那些深刻的思想。

I'm just a big dumb meathead who fell in love with deep ideas.

说真的，每天早上写点东西这个简单的习惯，彻底改变了我人生的走向，也重塑了我的思维方式。

And by all measures, writing as a simple morning habit has completely altered the direction of my life and the direction slash outcome of my mind.

小时候，我总是特别佩服那些能把想法表达得清清楚楚的人，从没想过自己脑子也能做到那样。

Because when I was a kid, I would always look up to people who were very articulate with their thoughts, and I never thought that my brain was capable of doing the same thing.

像乔丹·彼得森、艾伦·瓦茨这些人。

People like Jordan Peterson, Alan Watts, etcetera.

我一直以为自己的脑子不是这块料，直到开始写作，才真真切切感觉到自己越来越聪明，表达也越来越清晰了。

And I just thought that my brain didn't work that way until I started writing and I could actually feel myself getting smarter and more articulate.

除了能更快地思考和学习，写作也是一种现代人人人都能用上的杠杆工具。

And beyond being able to think and learn faster, writing is a modern form of leverage that anyone has access to.

接下来这一部分，我们就来详细聊聊这个。

That's what we're gonna go over in the first section of this video.

看完之后，你一定会忍不住说：天哪，我根本没想到，这么简单、人人都能做的写作，居然有这么大的力量。

And you're gonna walk away and be like, holy shit, I had no idea that writing something so simple that we all have access to can be so powerful.

你们很多人知道，我整个事业都是靠每天早上一到两个小时的写作建立起来的——因为现在这个时代，你怎么吸引客户？

As many of you know, my entire business was built on one to two hours every single morning of writing because how do you get customers in today's world?

靠写作。

Writing.

所以在这段视频里，我想分享我整理想法、创作优质内容的方法。

So in this video, I want to show you my system for capturing ideas and writing content worth reading.

同时，我也想说明，为什么这条路比以往任何时候都更可行，为什么它能彻底改变你的大脑与现实互动的方式。

But I also want to show you why this path is more viable than ever and why it will transform how your brain interacts with reality.

没错，这真的有这么深刻。

And yes, it really is that deep.

那我们开始吧。

So let's begin.

首先，我们来聊聊旧时代的杠杆和新时代的杠杆，这才是现代成功的关键。

First, we're going to talk about old leverage versus new leverage, and this is the secret to modern success.

我们先来看一段丹尼尔·普雷斯利的话。

Let's start with a quote from Daniel Presley.

我相信你们很多人知道他是谁。

I'm sure many of you know who he is.

他是个非常出色的人。

He is a great dude.

最大的杠杆已经不再是资本了。

The biggest leverage is no longer capital.

最大的杠杆是企业运营能力，也就是把一家公司做得出色的本事。

The biggest leverage is enterprise, the ability to run a great business.

而尤其重要的是个人品牌，拥有庞大的受众群体。

And in particular, the biggest leverage is personal brand, having a big audience.

只要你吸引了足够多的人关注你，你就拥有了这种强大的杠杆力量。

As soon as you've got enough people paying attention to you, you have this enormous form of leverage.

这是因为财富创造的规则已经彻底改变了。

And the reason this is is because the rules of wealth creation have fundamentally changed.

工业时代推动收入的资产——比如房产、工厂、机器、实体商品——正被数字资产取代，比如受众、个人品牌、知识产权、内容、数据和软件。这些新资产成本极低、更容易扩展、更难征税，而且还能在你睡觉时自动增值。

The assets that drove income in the industrial age like property, factories, machinery, physical goods are being replaced by digital assets, audience, personal brand, IP, content, data, software that are incredibly cheap to build, more scalable, harder to tax, and compound while you sleep.

在今天这个世界上，要为自己建立杠杆，唯一的条件就是一个好点子，以及敢把它发到网上的自信。

The only requirement to building leverage for yourself in today's world is a good idea and the confidence to post it on the internet.

问题在于，大多数人仍然被工业时代的价值观所束缚。

The problem and where the opportunity lies is that most people are still conditioned by industrial values.

他们依然觉得，上学、找工作、到某个年龄退休才是安全稳妥的道路，可实际上，这反而是最不安全的选择。

They still think for some reason that going to school, getting a job and retiring at some age is the safe and secure route when it's the least safe and secure route.

对自己建立杠杆、提升创富能力，也是如此。

And the same holds true for building leverage for yourself, for increasing your ability to generate wealth.

旧式的杠杆来自于有形的实物资产。

Old leverage comes from physical tangible assets.

你可以想想房子、工厂、劳力士手表、一整队卡车、堆满货物的仓库，或者金条。

So you can think a house, a factory, a Rolex, a fleet of trucks, a warehouse of inventory or gold.

你买下它们，然后等着它们升值或者产生收入。

You buy them and then let them appreciate or generate income.

传统的杠杆是线性的、局限的。

Old leverage is linear and local.

比如，工厂每天只能生产一定数量的产品，房子一次也只能租给一个租客。

So a factory can only produce so many units per day and a house can only be rented to one tenant at a time.

我不是说旧方式不好。

Now, don't get me wrong.

杠杆就是杠杆，传统方式确实也不错，但大多数人，尤其是刚起步的人，根本没那么多钱去投资这些资产。

Leverage is leverage and old leverage can be a very good thing, but most people, especially beginners, just don't have the capital to invest in these assets.

如果你背了几千美元的学生贷款，短期内不太可能买房；你的生意没做到一定规模，也很难买得起一块劳力士。

You're probably not gonna buy real estate anytime soon if you're in thousands of dollars of student debt and you probably won't buy a Rolex until your business does increasingly well.

而今天这个时代最棒的地方就在于，杠杆不再只是有钱人才能享有的特权了。

And that's the beautiful thing about living in today's world is that leverage is no longer available to only those with capital.

另一件重要的事是，如果工资大幅下滑，政府最先会拿征税或没收的对象就是实物资产，而如今这种情况比以往更可能发生，因为人工智能能迅速取代人力，迫使政府扩大社会保障体系。

Another important thing is that physical assets are going to be the first thing that governments find tax and seize if wages collapse, which is more likely today than yesterday because AI can swiftly do that leading to governments expanding social safety nets.

政府不太可能去没收一个拥有上千到上万人的邮件列表，或者一套内容库，又或一本畅销书。

Governments are much less likely to seize an email list of a thousand to 10,000 people or a library of content or a best selling book.

没错。

Yeah.

你卖房子可能赚十万美金，但如果你懂行，一封写得好的邮件发给你的邮件列表，同样能赚十万到一百万。

You can sell your house for a $100,000, but you can also just send a well written email to your email list and make 10 to $100,000 if you know what you're doing.

新的杠杆来自无形的数字资产。

New leverage comes from intangible digital assets.

比如受众、个人品牌、知识产权、数据、系统或软件。

So an audience, personal brand, IP, data, systems, or software.

这些才是新时代靠媒体、数据和代码致富的人所依赖的杠杆。

These are the leverage of the newly rich media, data, and code.

内容只要写一次，就能被数百万人看到。

Content can be written once and seen by millions of people.

软件一旦写好，就能服务数百万用户。

Software can be created once and serve millions of users.

你每天都在用的那些东西——社交媒体、应用或软件——现在越来越容易上手去自己打造了。你正亲眼看着别人实时构建未来的筹码，而且大多数时候，他们做的事都是有意义的。

The things that you use every day, social media and apps or software, the things that are becoming more accessible to you to actually create and build, you're watching people build leverage in real time for their future, doing something meaningful most of the time.

对大多数人来说，写作是最容易上手、最实用的杠杆工具。

And for most people, writing is the most accessible and practical form of leverage.

你可以学编程，但如果你没法让人对你的产品产生兴趣，那谁都不会用，更不会掏钱。

You can learn to code, but if you cannot attract people to care about the product you built, then nobody will use or pay for it.

写作是打开其他所有杠杆的钥匙。

Writing is the leverage that unlocks other forms of leverage.

你看到的一切，本质上都是文字。

Everything you see is essentially writing.

社交媒体的文案、私信、广告、社交动态、邮件、网页内容、视频脚本、文章，全都是文字。

You have social media captions, DMs or messages, advertising, social posts, emails, web page copy, video scripts, articles.

就算你以后想做视频，但没时间剪辑，或者还没自信面对镜头，也先从写作开始。这样你就能积累一堆脚本，或者至少比别人更擅长抓住注意力。

That's the other thing is even if you want to do video in the future, but you don't have the time to edit or you're not confident enough to be in front of the camera yet, start writing because then you'll have a backlog of scripts that you can use or you'll just be so much better at grabbing attention than the next person.

当你真正开始制作视频时，你会比那些从没通过写作练习表达和组织思路的人领先一大截。

And when you do start creating videos, you're gonna be miles ahead of the people who didn't practice articulating or organizing their thoughts on paper through writing.

如果你能在写作平台比如X、Substack、Threads，甚至Instagram上积累起一批观众——我所有的帖子其实都是以图片形式呈现的文字内容——那等到你后来上YouTube、做播客或者其他形式的内容时，你已经拥有现成的观众了，你只需要说：‘这是我的YouTube频道，这是我的视频’，你的观众增长速度会快得多。

And if you can build an audience on a writing platform like x, Substack, threads, etcetera, even Instagram, all of my posts are just written posts in the form of an image, then when it comes time for you to get on YouTube or do a podcast or do other things like that, you have an audience already built that you can say, hey, here's my YouTube, here are my videos, and then your audience grows so much faster on YouTube.

我就是这么做的。

That's exactly what I did.

我其实是个内向的人。

And I'm just an introvert.

每天早上花一两个小时安安静静地写作，睡个好觉，知道这正在为我的整个事业和人生目标提供动力，这种感觉要舒服得多。

It's so much more appealing to just sit down and enjoy the creative process of writing for one to two hours every morning while sleeping well, knowing that it is essentially fueling my entire business and life's work or whatever kind of work I wanna do.

这些数字资产不会出现在企业的资产负债表上，但它们却占了标普500企业总价值的90%。

The other thing is that you won't see these digital assets on a business's balance sheet, but they represent 90% of the S and P five hundred's value.

金·卡戴珊、泰勒·斯威夫特、莱恩·雷诺兹、Mr. Beast、埃隆·马斯克，他们都有庞大的粉丝群体和个人品牌。

Kim Kardashian, Taylor Swift, Ryan Reynolds, Mr.

但你大概也不需要达到他们那样的知名度，这完全没关系，因为你根本不需要几百万粉丝，也能让这件事成功。

Beast, Elon Musk all have massive audiences and personal brands, but you probably don't want anything near their level of fame, and that's perfectly fine because you don't need millions of followers to make this work.

我跟新手创作者聊天时，最常提到的一点就是这个。

This is like one big thing when I talk to beginner creators.

他们总觉得，要么有几百万粉丝，要么就什么都没有。

They think it's they have millions of followers or they have nothing.

我自己大概在有五千粉丝的时候，就已经用这个收入取代了自由职业的收入。

Personally, I replaced my freelancing income at around 5,000 followers.

我朋友兰迪是个健身教练，他有一万粉丝时，月收入早就超过十万美元了，因为他知道自己在做什么。

My buddy Randy is a fitness personal trainer, and at 10,000 followers, he was making well over a $100,000 a month because, again, he knew what he was doing.

他一直在学习。

He studied.

他愿意为自己的教育投资。

He invested in his education.

他掌握了商业、营销和销售的技能，这才让他做到了这一点。

He learned the skill of business and marketing and sales that allowed him to do that.

别人一听月入十万美金，就觉得这简直不可思议。

People hear that, oh, dollars 100,000 a month, and they think that's absolutely absurd.

这在生意场上其实算是很低的了。

That's on the low end for business.

你还是抱着打工的心态，觉得钱是靠时间换来的，而不是靠价值。

Like you're still in this employee mindset of I get paid for my time, not my value.

你对金钱的态度有问题，这影响了你对它的看法。

And you have a poor relationship with money that changes how you perceive it.

所以一听到十万美金，你就觉得这根本不可能发生在自己身上。

And so you hear $100,000 and you think that's not even close to possible for me.

但这完全没关系，因为你可能根本不需要这么多钱。

And that's completely fine because you probably don't need that much.

就像我之前说的，这只是一个做得还不错的生意的起步水平。

And as I said, that's on the low end for like a business that's doing well.

所以如果你只是想取代原来的收入，这个目标并不遥远。

So if you just wanna replace your income, that's not far off.

这只需要你集中学习三到六个月，每天坚持努力，提升技能，不断输出想法，积极成长就行。

That's three to six to twelve months of focused learning and effort and skill acquisition and showing up every day and actually putting your thoughts out there and trying to grow.

关键是，人们总是严重高估了成功所需付出的努力。

The point is that people drastically overestimate how much is actually required for them to win.

结果把自己吓住了。

And so they psych themselves out.

干脆动不了了。

They get paralyzed.

过度分析导致瘫痪——因为他们眼里只有那些粉丝数上千万、完全脱离现实的明星和网红，而他们关注的也全是这些人。

Analysis by paralysis, a paralysis by analysis because all they see is these out of touch celebrities and influencers with millions of followers because that's all they follow.

我要是不提这一点，那才真是傻了，所以我们才办了这个创作者训练营，帮你把兴趣变成能赚钱的受众。

So I'd be stupid if I didn't mention this here, but that's exactly why we run the creator boot camp where you turn your interest into an audience that pays you.

参加完你就清楚自己该聊什么话题，掌握一套每天只花一小时就能运转的内容系统，还有一个点子就能撑起一周的内容。

You walk away with clarity on the topics that you can talk about, a content system that runs on sixty minutes a day, and one idea that becomes a week of content.

目前普通报名已经关闭，但如果你订阅了 Eden 的专业版，仍然可以加入。

General enrollment for this is closed, but it is still available for those who sign up for eden on the pro plan.

如果你想加入一群和你一样在努力的创作者，学到启动一切所需的全部技能，那就点击简介里的链接，或者直接访问 eden.so/bootcamp。

So if you want to join a community of other creators that are doing the same thing as you and learn everything that you need to start, then check it out with the link in the description or go to eden.so/bootcamp.

接下来我想聊的是，写作如何彻底改变你的思维和生活。

Now the next thing I wanna talk about is how writing completely shifts your brain and your life.

这很难说清楚，但写作远不止是拿笔在纸上写写画画那么简单。

And this is super hard to explain, but writing goes so much deeper than just putting your pen to paper and, like, drawing little scribbles, obviously.

它会让你用更有意义的方式去看这个世界。

It shifts your mind to see the world in a more meaningful way.

你会建立起更多的联系。

You make more connections.

通过这些联系，你会获得更多的愉悦感。

You receive more good dopamine through those connections.

你会更敏锐地察觉周围的事物。

You notice more in the world.

对话会变成灵感的源泉。

Conversations become a source of inspiration.

你的脑海里会充满那些你正努力理解的想法。

Your thoughts become filled with ideas you're wrestling to understand.

你会更留意生活中的细节，而不是只活在压力的表面。

You notice more detail in life rather than living on the stressful surface.

在我看来，写作有四大核心好处。

And so in my eyes, there are four key benefits to writing.

第一，写作能重塑你的思维方式，关键机制在于强制的线性表达——也就是说，你可能觉得自己心里已经懂了，但写作逼着你把杂乱的想法压缩成一条清晰的线索。

The first is that writing rewires how you think and the core mechanism here is forced linearity, which is just a fancy way of saying that you can feel like you understand something in your head, but writing forces you to collapse it into a single stream.

不写作的思考，就像在森林里漫无目的地走，四面八方都能看；而写作，则像开车穿过一片混乱的迷宫。

Thinking without writing is like walking through a forest where you can see every direction, while writing itself is like driving on a road through the disorienting mess.

你得决定往哪儿走、拐哪个弯，要不要绕远路看风景，迷路了又该怎么回去。

You have to decide where you're going, which turns you're gonna make, and whether or not you want to take the scenic route and how to navigate back if you get lost.

换句话说，写作就是思考的工具。

In other words, writing is the apparatus for thinking.

它是你大脑的健身房。

It's the gym where your mind is built.

那些注重健康、经常去健身房锻炼身体的人，都知道要让身体更强壮，但如果你不通过写作来锻炼大脑，就该把这两者联系起来。

So those who are very into health and fitness and go to the gym to strengthen their body and make sure it's healthy, but you're not writing for your mind, you need to make that connection.

你可能觉得自己很清楚自己的感受、脑海里的各种反驳，甚至自己的价值观和信念。

So you may feel like you understand your feelings or the counter arguments going on in your head or even your own values and beliefs.

但除非你真正把它们写下来，否则我敢说，你其实并不真正理解这些事——那些想法可能是别人塞给你的，或者你未经质疑就全盘接受了某些观念，现在它们正主导着你的思维，掌控着你的生活。

But until you actually write them out, I can almost guarantee that you don't understand those things and that someone else either planted it in your head or you adopted beliefs and ideologies without question and now they're dominating your mind and taking control of your life.

而且，这真的严重到这个地步。

And yes, it is that serious.

第二个好处是，写作能提升你对模式的敏感度，从而增加多巴胺的分泌——那种有益的多巴胺。

Now benefit number two is that writing increases pattern recognition, and therefore it increases dopamine, good dopamine.

这其中有几个层面。

And there are a few layers to this.

首先是，通过持续写作，你建立了一个外部的思想记录。

The first is that by writing regularly, you build an external record of your thinking.

你可以快速回顾过去写过的内容，帮助自己更清晰地表达当下的想法。

You are able to quickly reference what you've written in the past as a way of articulating your current thoughts better.

它能让你的思考更有条理。

It helps you think with clarity.

我不是在随便说说。

And I'm not talking.

你真的会去翻看自己写下的东西，不管是文章、通讯，还是只是日记，那些文字已经成了你思维的一部分，让你能更清晰地表达出来。

You actually go and reference the thing I'm saying since you wrote it down, since you wrote the newsletter or the article or even just the journal entry, that is now more of a part of your mind and you're able to say those things in a more clear way.

第二层作用，有点像摄影师的眼睛。

Now, the second layer is similar to what's called the photographer's eye.

对摄影师来说，经过几年认真练习后，你会在日常生活中自动注意到构图和画面。

So for a photographer, after a few years of serious practice, you start to see frames and compositions in everyday life.

世界看起来就不一样了——你去登山徒步，别人只看到风景，你却能看到他们注意不到的细节。

So the world doesn't look the same because you go to a mountain range, you're on a hike, and then you can see something that other people can't.

你会在心里自动构图，就像在拍照一样，也因此更深刻地感受和欣赏眼前的景色。

You start to compose the scene in your mind like you were taking a picture, and you start to think and appreciate the scenery that much more.

写作也是这样，当你和别人聊天，或者读别人写的文章、书籍时，你会开始注意到这些。

With writing, you notice this when you're speaking with other people, when you're having a conversation in other people's writing, in the books you read.

它让你对生活中的美有了更深的体会。

It opens up a deeper appreciation for the art in your life.

第三层是，你会注意到一些以前根本想不到的想法。

Now, the third layer is that you notice ideas you normally wouldn't have.

这其实就是大脑的工作方式。

And this is just how the mind works.

但当你有了明确的目标或正在推进的项目，你的大脑就会不自觉地帮你铺路——这就是心理控制学说的原理。

But when you have a goal or a project that you're working towards, your mind kind of conspires in your favor, so to say, psycho cybernetics.

它会自动留意那些能帮你达成目标的信息和机会。

It notices the things that are going to aid you in achieving your goal.

问题是，大多数人目标都是潜意识里的。

The problem is that most people have unconscious goals.

他们要么没把目标明确化，要么没设立真正重要、能压过潜意识目标的愿景。

They haven't made their goals conscious or they haven't set their own meaningful goals that actually trump the unconscious goals.

很多人虽然设了明确的目标，但那些别人强加给他们的潜意识目标，早已在脑子里根深蒂固。

Many people set conscious goals, but their unconscious goals that other people set for them are still more conditioned into their brain.

所以他们的明确目标，其实没什么实际意义。

So their conscious goals don't really mean anything.

它们没什么分量，你很快就放下了。

There's no gravity to them, and you let them go immediately.

大多数新年决心都是这样。

That's what most New Year's resolutions are.

但对那些从小就被灌输要上学、做个好学生的人来说，创业这个念头根本不会在脑子里冒出来，因为它威胁到了他们的自我认同。

But for someone who has been conditioned since childhood that they should go to school and be a good student, the idea of starting a business isn't even going to register in their brain because it's a threat to who they are.

他们会留意那些能帮他们走完传统求学—工作—退休路径的想法和机会。

They're going to notice the ideas and the opportunities allow them to advance through the traditional school job retire path.

事情就是这么运作的。

That's just how it works.

这跟我们读同一本书时的情况一样——你我看到的重点会不一样，觉得重要的东西也不同，记住的自然也不一样。

It's the same phenomenon where if you take me and take you and we read the same book, different ideas are going to stick out to us, and we're going to see different ideas as more important, and we're gonna remember them.

我们其实是在读两本完全不同的书，只是因为各自的解读方式不同。

We're essentially gonna read two entirely different books just by how we interpret it.

这一切，都是因为我们的目标和项目在塑造我们看待事物的方式。

And that is all because of the goals and projects that are framing how we perceive situations.

对我来说，我每周都会写一份通讯，然后把它做成YouTube视频，再延伸出其他内容，但这一切都围绕着这个核心任务。

So for me, I have a newsletter that I write every single week that turns into this YouTube video and turns into other content, but that is my sole focus.

这周最重要的目标就是它。

That is the important goal for my week.

所以当我散步或者听别人聊天时，各种想法会突然冒出来，莫名其妙地和我的通讯联系在一起。

And so when I go on walks or I listen to conversations, ideas just pop up out of nowhere and somehow connect themselves to my news newsletter.

我的通讯和写作之所以这么独特，正是因为我不可能坐下来一口气写完。

And that's how my newsletters and writing become very unique is because I'm not just sitting down and writing it all at once there.

我是在日常生活中不断收集灵感，因为我始终把通讯当作头等大事。

I'm collecting ideas just by living my life since I have the newsletter as a top of mind goal.

你的大脑就像一枚追着目标飞的导弹，但如果你没有自己的目标，它就会去追社会强加给你的那些目标——那可太糟糕了。

Your mind is like heat seeking missile toward its goals, but you actually need goals or else you're gonna be a heat seeking missile toward the goals that society assigned for you, and that's horrible.

写作就是摆脱这种困境的一种方式，因为你至少有个具体项目能集中注意力。

So writing is one way out of that mess because you actually have a project to focus your mind on.

这其实也是整个学习过程的本质。

That's actually the entire learning process as well.

这就是你学会大多数事情的方式。

That's how you learn most things.

所以第三个好处是，写作能帮你理清思路，我们之前也提到过。

So benefit number three is that writing helps you articulate your thoughts as we've touched on.

但大多数人其实并不真正理解自己以为懂的东西，不是因为他们笨，而是因为他们从未被迫把想法表达出来，好好审视一下。

But most people walk around believing they understand things that they don't, not because they're dumb, but because they've never been forced to externalize the thought and actually look at it.

写作不仅是提升沟通能力、从而改善生活其他方面的工具，更是检验你是否真懂自己在说什么的工具。

Writing is not only a tool to improve communication, thus improving most other areas of your life, but a tool to expose whether or not you actually know what you're talking about.

而大多数人害怕写作，正是害怕这一点。

And that's what most people are afraid of when it comes to writing.

他们害怕的是，做有意义的事所带来的挣扎。

They're afraid of the struggle that comes from doing something meaningful.

他们只想轻松过日子，顺便赚点钱，却不愿付出多少努力。

They just want to coast by and enjoy their life and hopefully make some money even though they're not putting much effort into it.

结果自然过上了平庸的生活，因为整个人都在自动驾驶。

And of course, they end up in a mediocre life because they're running on autopilot.

他们并没有主动选择这些挑战。

They don't choose their struggle.

再说一遍，这些挑战是被强加给他们的。

Again, they're assigned their struggle.

他们希望写作或创作能轻松搞定。

They want the writing or the creative work to be easy.

他们希望所有灵感都能瞬间涌进脑子里。

They want all of the ideas to just come to their head immediately.

他们不愿意坐下来，对着空白页面发呆，被迫去研究、学习，弄清楚自己真正相信什么，然后把它写出来。

They don't want to sit down and stare at a blank page and be forced to research and learn and find what their actual beliefs are so they can write it out.

这就引出了下一个重要的好处：写作能让你学得更快，而未来属于那些学习最快的人。

And that leads to the important next benefit, which is that writing helps you learn faster and the future belongs to those who can learn the fastest.

因为如果你和理想中的自己之间的差距，就在于知识、学习和理解如何做那些能达成目标的事。

Because if the gap between where you are and where you want to be is knowledge, is learning, is understanding how to do the things that gets the result of the person you want to be.

那么，学得最快的人，自然会最先到达那个目标。

Then the person that learns fastest is the one who gets to that point the fastest.

毕业后就再也不学习的人，大多数人都是这样。

The person who doesn't learn at all after graduation, which is what most people do.

他们上完学，毕业了，之后这辈子就再也没学过新东西。

They go to school, they graduate, and then they never learn a thing again for the rest of their life.

全靠毕业前那点老底儿撑着。

They're just going off of their preset knowledge.

写作正是对治这个问题的良方，因为写作的八成都是在做研究和学习。

Writing is the antidote to that because 80% of writing is research and learning.

写作既是教学，也是理解的过程。

Writing is both a form of teaching and understanding.

学习科学里有个叫‘导师效应’的现象，表明教别人的学生，比单纯自己学的学生记得更牢。

In learning science, there's the protege effect, which shows that students who teach material retain it better than students who merely study it.

要想把东西讲清楚，大脑必须深入思考，这会逼着你更透彻地理解，更有条理地组织信息，也更容易发现知识上的漏洞。

The cognitive load required to figure out how to explain something to someone else forces deeper understanding, better organization and identification of gaps in knowledge.

我说我刚开始写作的头六个月学的东西，比整个高中加大学加起来都多，这真不是夸张。

I'm not exaggerating when I say that I learned more in six months of writing when I started out than I did throughout the entirety of college or the entirety of high school.

我说的可不是那种学点基础英语、学怎么在纸上写字之类的。

And I'm not talking about like learning basic English and learning how to write letters on a page.

我其实没必要去学基础历史，因为我对它没什么兴趣。

I didn't really need to learn basic history because I wasn't that interested in it.

我压根儿就没认真去学过。

I didn't even apply myself and learn it.

现在因为我写了一些关于历史的通讯，我对它的理解远比当年坐在教室里听讲时深刻多了。

And now since I chose to write about history in some of my newsletters, I under I understand it so much better than I did just sitting in a lecture at school.

你可以看看丹尼尔·施马赫滕贝格，他经常谈到这一点。

You look at Daniel Schmachtenberger who talks about this quite a bit.

他没上过学。

He didn't go to school.

他父母教他识字、写作，也教他如何根据他们的价值观在社会中生活。

His parents taught him how to read, how to write, and how to just generally operate within society according to their values.

但除此之外，学习就是生活的本身。

But outside of that, learning is the process of life.

学习是你在追求真正有意义的事情、打造真正有意义的东西时所做的事情。

Learning is what you do when you're actually pursuing something meaningful and building something meaningful.

你需要学什么，就学什么，这样学下来，你的表达能力会提升十倍。

You learn what you need to learn, and you become 10 times more articulate when you do it that way.

最后，写作逼着你真正理解。

Lastly, writing demands that you understand.

你读了一段内容，觉得自己懂了，可一动笔写，才发现根本写不出来。

So you read something, you feel like you get it, then you try to write about it, and you realize that you can't.

大多数人以为这是因为自己不够资格写这个话题，这完全是胡扯。

And most people think it's because they aren't qualified to write about the topic, which is bullshit.

任何人都能写一个想法，就像你此刻能跟朋友口头讲出来一样。

You can write about an idea just like any other person on planet Earth can, just like you can speak it to your friend right now.

你可以去跟朋友讲讲你刚听到的那个想法。

You can go and tell your friend about the idea that you heard about.

只要你能说清楚，你就写得出来。

If you can do that, you can write about it.

这是一种限制性的想法，让很多创作者和写作者止步不前，其实根本就是胡说八道。

That's a limiting beliefs that stops so many creators and writers when it's just nonsense.

你只是在脑子里凭空设立了一些看不见的门槛，因为你害怕真正动手、害怕把自己的想法发表出来。

You're just creating invisible gatekeepers in your head out of fear of actually doing the thing and publishing your thoughts.

但其实，写不出来反而是好事，说明你还没真正理解，这正好暴露了你的盲点，让你知道下一步该学什么——如果你没试着写出来，这些缺口你永远都发现不了。

But that's actually a good thing is not knowing how to write it because you don't truly understand it because that exposes the gap and it gives you the thing to learn next that you would have never found if you didn't try to write what you had learned.

接下来，我要讲讲我用来写出让人忍不住读下去的内容的写作方法，我会先说说我的整体框架。

Now we're gonna talk about the writing system that I use to generate ideas people can't help but read, and I'm going to go over my general system.

这可不是一门系统课程。

This isn't going to be a course.

我还有不少其他视频、资源，还有之前提到的训练营。

I have plenty of other videos, plenty of resources, the bootcamp, like I mentioned.

如果你想要完整的步骤、理论、幻灯片和所有相关资料，以及配套练习，去别处找吧。

If you want the full step by step process and all of the theory and the slides and all of the information you need along with the practices, then go and find it elsewhere.

这里只是做个概览，看看你有没有兴趣继续深入。

This is a broad overview to just see if you're even interested in it.

说到点子，我从来就不是个有条理的人。

Now, when it comes to ideas, I've never been the most organized person.

我觉得搞什么‘第二大脑’或者想法管理系统，其实是个伪神，因为系统终究会衰败。

I actually think building a second brain or a system for your ideas is like a false god because systems succumb to entropy.

时间一长，它们就撑不住了。

They fall apart with time.

这事儿迟早会发生。

It's always going to happen.

不管你用多完美的方法来收集想法，都没用。

I don't care how perfect your notion system is for capturing ideas.

总有一天，它会垮掉的。

It's gonna fall apart one day.

现在你觉得这玩意儿特别酷。

It's it's so cool to you right now.

但一年后你就不会这么想了。

It's not gonna be in a year.

你会成长的。

You're gonna grow up.

你会变化的。

You're gonna evolve.

你会试个新系统，然后同样的事情还是会发生。

You're gonna try a new system, and then the same thing is gonna happen.

所以别纠结了。

So just get over it.

接受混乱，拥抱无序。

Embrace the mass, embrace the chaos.

我真正取得进展的地方，就是学会接受混乱——这不意味着完全乱糟糟的，而是把想法记在同一个地方，至少有个地方能存下它们。

That's where I've honestly found the most success is just embracing the chaos, which doesn't have to be completely chaos and just jotting ideas down in the same place, just having a place where I can put ideas down so that at least they're recorded somewhere.

当然，想法经常就丢了。

And of course, ideas get lost all the time.

我总找不到它们，但那根本不是问题。

I can't find them all the time because that's not really the problem.

如果你得靠记下来才能记住，那它就不重要。

If you need to remember it, then it's not important.

要是真重要，你自然会记得。

And if it's important, you'll remember it.

写下来不过是把脑子里的想法变成文字而已。

The act of writing it down is just the act of putting your thoughts into words.

我发现，网上那些真正能火起来、不会被埋没的内容，归根结底就那么几点。

So I found that great writing or content on the Internet that actually gains traction and doesn't disappear into a black hole of nobody caring about your work boils to a few things.

每周你得聚焦一个主题。

You need one topic or theme for the week.

对我来说，这个主题就是我的通讯简报。

That for me, that's my newsletter.

你需要一个能快速记下灵感的地方。

You need a place to quickly jot down ideas.

你需要一种方式把灵感捕捉下来。

You need a way to capture inspiration.

所以社交媒体帖子、YouTube视频、Substack文章，还有PDF、图片之类的。

So social posts, YouTube videos, Substack articles, etcetera, PDFs, images.

你得学会怎么包装标题，让人真想点开读一读，因为写作和内容就像一份礼物。

You need to understand how to package the hooker title so that people actually want to read it because writing or content is like a gift.

你有核心内容，就是你想表达的东西，还有外包装，也就是让人愿意打开来看里面有什么的部分。

You have the actual contents, which is what you wanna say, and then you have the packaging, what makes other people want to open it and see what's inside.

最后，写作或创作的时候，你得能有效调用之前积累的想法、灵感和研究资料，因为当初记下这些，就是为了写作时能回头参考。

And last, you need to effectively pull from your ideas, inspiration, and research while you're actually writing or creating because that's why you jot down the ideas in the first place is to reference them while you're writing.

我的方法就是这些，接下来我们一一过一遍。

So my system is just that, and we're gonna go over it.

第一步，是怎么选写作的主题。

So the first step is how to pick what to write about.

这个总让人摸不着头脑，因为大家一直被告诉要聚焦细分领域，结果反而不知道该写什么了。

And this one always throws everyone for a loop because they just want to they've been told to niche down.

他们根本不知道该聊点啥。

They don't know what to talk about.

他们害怕谈论多个话题，尽管自己兴趣广泛。

They're afraid to talk about multiple things even though they have multiple interests.

如果你有多个兴趣，那几乎每个普通人也都一样。

And if they have multiple interests, almost every other human being on the planet can have multiple interests.

我不只对商业感兴趣，世界上也没有哪个商人只盯着一个领域。

Like I'm not only interested in business, neither is any other businessman on the planet.

人们完全可以对新东西产生兴趣。

They can people can become interested in something.

别把自己局限在能谈什么上。

Stop limiting yourself to what you can talk about.

只要你觉得重要，这就足够独特了——因为你选择了它、解读了它、还决定分享出来。

If you find it important, that's unique because you interpreted it and decided to post it.

这才是你需要的全部‘定位’，你又不是动物，换了个环境就活不了，像把狮子扔到阿拉斯加那样。

That is all the niching down you need because you are not an animal that dies when they get put into a different niche or environment like a lion that gets put in Alaska.

你是人，会学习、会成长、会适应，能在任何领域里活得精彩。

You are a human who learns, builds, and adapts so that they can thrive in any niche.

所以我选话题时遵循两个原则。

So I operate by two principles when I pick a topic.

第一，这个话题对我来说是不是重要，或者值得分享？

First, is it something that I find important or worth sharing?

因为只要用我自己的视角去筛选想法，不把自己逼到死胡同，它自然就变得独特了。

Because by simply filtering an idea through my perspective and not overthinking myself to death, it becomes unique.

我有自己明确的身份，不管怎么努力，我也不会去跟四十多岁的足球妈妈们说话。

I have a specific identity and I'm probably not going to speak to soccer moms in their 40s no matter how hard I try.

只要我讲自己觉得值得分享的内容，自然会吸引到那些我真正能影响到的人。

By just talking about what I find worth sharing, it will attract the people I can impact the most.

第二个原则是，这个话题有没有被包装或呈现得足够吸引人？

The second principle is, is it packaged or framed in a way that grabs attention?

因为作为写作者，这正是我们的工作。

Because as a writer, that's what you do.

这就是我们的本分。

That's your job.

写日记是一回事，真正写作是另一回事。

There's journaling and then there's writing.

你得先抓住别人的注意力。

You grab attention.

不然，没人会读你的东西。

Otherwise, your writing doesn't get read.

在今天这个年代，你要做的就是研究社交媒体上哪些内容受欢迎，然后把它们的结构和技巧用在你的开头、标题、框架这些地方。

The way you do that in today's world is by studying what's working on social media and applying the structure and principles to your hook, your title, your structure, etcetera.

我订阅了Substack的Reddit板块，前几天收到一条通知，是个用户在抱怨自己的内容没人看，可他又不愿意做那些真正能带来流量的事。

I'm subscribed to the Substack subreddit, and I got a notification the other day, and it was just a person that was complaining about their work not gaining traction, but they don't want to do what it takes to gain traction.

他说：‘我就喜欢写作这事儿。’

They're like, Oh, I love the writing.

我就是爱写作这部分，可就是没人看。

I just love the writing aspect of it, but it's not picking up.

这到底是为什么呢？

Why is that?

我不愿意为了这些标题或结构去改变自己的声音，但他们没意识到，这其实自相矛盾。

I don't want to conform my voice to these hooks or these structures or whatever it may be, but they can't see that they're contradicting themselves.

他们想当作家，又不在乎别人怎么看，可又希望别人喜欢他们的文字。

They want to be a writer, but they don't care what people think, but they also want people to care about their writing.

你要明白，调整自己的表达方式，让它更能打动别人，并不是放弃真实或自我。

You have to understand that refining your voice for it to be impactful to other people is not sacrificing your authenticity or your voice.

这叫提升你的表达，让你成为一个更好的写作者。

It's called improving your voice so that you become a better writer.

在继续跑题发牢骚之前，这就是社交媒体增长的全部要点。

Before I go on a large tangent and rant, that's just social media growth in a nutshell.

你就是得这么做。

That's what you do.

最简单的方法，就是在动笔之前先做研究。

And the simplest way to do this is to just research before you actually write the thing.

发YouTube视频之前，先去看看那些热门的标题是怎么写的。

Before you post the YouTube video, look at titles that work.

你得反复接触那些成功的内容，让自己的直觉自然而然地知道该怎么写。

You need to expose yourself to what works over and over again so that your pattern recognition system just knows what to write like it's second nature.

多读一些表现好的推文，不一定是爆火的，但一定要反复看。

You need to read good tweets, maybe not viral tweets, high performing tweets over and over.

多看看那些表现不错的子栈文章，问问自己：为什么这篇比我的好？为什么它成功了，而别的没成功？

You need to read more sub stack articles that have done well and ask yourself, why did this do so well compared to mine, compared to the ones that didn't do well?

你就是得去研究、去学习。

You just have to study and learn.

这正是你要做的事。

That's what that's what you do.

这样做能让你看清市场现在真正关注的是什么。

And what that does is it shows you and teaches you what the market is already paying attention to.

如果你要创业，你会直接去搞一个完全没人做过的东西吗？

Because if you were to start a business, are you gonna go and start something completely new?

你不会。

You.

我说的就是你，不是什么特别天才的人。

I'm talking about you, not some special genius person.

不是。

No.

你创业的时候，就是照着有效的方法做，再把它变成自己的东西。

What you do when you start a business is you do what works and you make it your own.

你可以去卖你的效率日记，因为真有人买，但你要加上自己的特色。

You can go and sell your productivity journal because people actually buy those, but you add your little spin to it.

做内容也是同样的道理。

It's exactly what you do with content.

照着有效的方式做，但要用你自己的语气、你自己的理解来呈现。

You do what works, but with your own spin from your own voice, from your own interpretation.

所以，有几种方法可以做好这件事。

So there are a few ways to do this well.

接下来我来教你怎么做，在eden里。

I'm going to show you how to do it in eden.

我待会儿教你的这种方法是免费的。

What I'm gonna show you is free to do.

你不用花一分钱，而且随时随地都能做。

You don't have to pay to do any of this, but you can do it anywhere.

你可以在备忘录里，或者任何你想记录想法的地方做，把链接粘贴到你的资料库，直接把点子存到手机上——你可以下载那个还在测试阶段的iOS应用。

You can do it in notes or wherever you want to capture ideas to, but you can paste links into your library and just store the ideas here on your phone to you download the iOS app that's on test flight.

点一下快速捕捉，随手记下一个想法，它就会以这样的形式出现。

You hit the quick capture, you jot an idea down, it comes in looking like this.

你可以添加任意多个，刷到感兴趣的内容时，也可以顺手收藏链接。

You can add as many as you want, and you can pay social links as well as you scroll and find them on the timeline.

所以第一种方法就是，看到一个火的视频或者有个好点子，就赶紧存起来，最好存在一个以后容易找到的地方。

So that's the one way you do it is when you see a video that's doing really well or an idea that you want to save, you save it in a place where you can preferably find it later.

不过就像我说的，万一丢了也没关系。

But as I said, if it disappears, that's fine.

接下来你可以用的，是一个叫‘异常值工具’的东西。

But then the next thing you can use is an outlier tool.

有一些工具，比如 One of 10，可以让你查看 YouTube 上的热门内容，还有其他类似的工具。

So there are tools like one of 10 that offers like you can look at what's trending on YouTube and there's others like that.

不过，Eden 里也有个发现页。

But there's also the discover feed in eden.

这其实也是一个工具。

It's a tool.

很多写作者都在用这个工具。

This is what writers use.

他们用这些研究工具来分析市场，省得自己手动去查。

They use a research tools to actually research the market if they don't want to do it manually.

当然，你也可以手动去做。

But of course, you can do it manually.

我特别喜欢的做法是，找一个特定的创作者，直接去他的主页，然后按点赞数排序看他的热门内容。

And one of my favorite things to do is to look for a specific creator and then go to their actual account and then filter their content by top liked.

如果你打算做 YouTube，想找热门标题或者大家已经关注的切入点，这个方法特别有用。

This is especially good if you're trying to get on YouTube and find YouTube titles or just angles that people are already paying attention to.

然后你就能看到别人最受欢迎的YouTube视频、热门帖子、精选笔记、高赞文章、热门推文，或者Instagram的热门短视频、图文轮播等等。

And then you can see people's top YouTube videos or top posts or top notes or top articles or top tweets or top Instagram reels or carousels or whatever it may be.

如果你想学会怎么复刻这类内容，只要点一下‘逆向分析’按钮，说‘我想用我自己的想法来复刻这个’，接下来就能直接开始做了。

And then if you want to learn how to actually recreate it, just hit the reverse engineer button and then say, hey, I want to recreate this with my own idea, and then you're good to go.

我之前做这个视频和写那篇通讯时，就是这么做的。

And that's exactly what I did for this video and the newsletter that I wrote previously for this.

这个视频的灵感来自一个播放量高达70万的视频，标题叫《这个笔记系统救了我的大脑》。

The the topic that inspired this video was a video that got like 700,000 views, and it was called the notebook system that saved my brain.

我看了之后就想，那‘拯救我大脑的写作系统’会怎么样？

I looked at that and I'm like, what about the writing system that saved my brain?

那‘拯救我大脑的写作习惯’又会怎样？

What about the writing habit that saved my brain?

虽然现在的标题可能没完全体现这一点，但它确实为我后续的创作提供了一个很好的起点。

And the title may not reflect that right now, but it was a good starting point for the idea that I could then write about.

当然，如果之后想到更好的点子，我还可以再改标题和封面，不过能不能成功，谁也说不准。

And of course, I can craft the the title and thumbnail later on if I come up with a better idea that may or may not work because none of this is guaranteed.

一旦有了写作主题，我通常会为整周做一个项目，因为我会在Substack发一篇通讯，这同时也是Substack上的一篇文章，然后复制粘贴到X平台，那里也会发布；再复制粘贴一次，慢慢就变成一个温和的YouTube脚本，最后把视频上传到播客频道。

So once you have something to write about, what I personally do is create one project for the entire week because I post one newsletter to Substack, which is also an article on Substack, I copy paste that to x articles, which gets posted there as well, copy paste it, that eventually turns into a soft YouTube script, and then the YouTube video gets uploaded to podcast channels.

之后，我还能用这篇原始通讯作为整周发推文的灵感来源。

And then I can use the original newsletter for tweet ideas throughout the week.

或者想到什么点子，我也会直接写推文。

Or as ideas just come to mind, I can write the tweets as well.

这些推文还会同步到Substack笔记，然后我再把它们做成图片，发到Instagram和LinkedIn上。

And then those get cross posted to Substack notes, and then I turn them into images that I can post on Instagram and LinkedIn.

对于特别喜欢的推文，我会直接坐在镜头前，对着镜头念出来，搞定。

And then for some of the tweets that I really like, I'll just sit in front of the camera and read the tweet to the camera and boom.

这样一来，我就有了Reels、TikTok和Shorts，每天只花一两个小时就够了。

Now I have Reels, TikToks, and Shorts, and it only took an hour or two every day.

说实话，再多的内容我就不做了。

And frankly, any more content than that.

我知道有人像Alex Ramosy，总劝你不断堆数量，可大家都这么干，没必要跟风。

I know there's Alex Ramosy and other people who just want you to push more more and more and more volume, but everyone's doing that.

对吧？

Right?

如果你想占优势，就得做点不一样的。

If you want a competitive advantage, do something different.

别太急着发，把内容做得更精良，让人想忽略都难。

Tone it down, increase the quality of the things that you're doing and make them impossible to ignore.

给你的品牌加点稀缺感，别让人被信息淹没了。

Add a bit of scarcity to your brand so people aren't just overloaded with it.

得让他们等着你更新，等看到你的内容时，反而觉得新鲜。

They have to wait for you to actually post something, and when they do see something from you, they aren't used to it.

别人天天发，他们早就麻木了，可你一出现，反而让他们心里一动。

It's a dopamine hit for them when that's not happening for any other creator that they look at.

所以每当我有想写的话题，就会围绕它做个专题。

So when I have the topic that I wanna write about, I create a project around it.

然后建个素材板。

I create a board.