若想成功，你必须让自己变得“无法被雇佣”。

很遗憾，接下来五秒内，所有工作都会消失。

So unfortunately, all jobs are going to be gone in like the next five seconds.

至少，如果你总看社交媒体上吵得最凶的人，或者点开像我这样的YouTube视频标题，就会有这种感觉。

At least that's what it feels like if you listen to loud people on social media or listen to YouTube titles like my own.

你甚至可能干脆把反AI当成自己的新身份，拼命喊着有多讨厌AI，好让自己觉得在改变什么，但实际上，你既不调整行为，也不提升技能，更不适应这个新世界。

And you may even get to the point of adopting the anti AI ideology as your new identity, screaming about how much you hate AI so you can feel like you're making a difference without actually changing your behavior or broadening your skill set or adapting to the new world.

毕竟，谁愿意去改变呢？原地不动、什么都不做，不是更轻松吗？

Because who would want to do that when you could just stay the same and do nothing about your life?

AI并没有你想象的那么可怕。

AI isn't the threat that you think it is.

真正的威胁，其实一直都没变过。

The real threat is what it's always been.

你把生存和幸福全寄托在别人身上，唯独不信自己。

You are dependent on everyone but yourself for your survival and well-being.

你的老板和政府也得先保自己的命，一旦觉得生存受威胁，他们立马降级思考，赶紧想办法化解危机。

Your employer and government have their own survival to look out for, and when something threatens that sense of survival, they drop to a lower level of thinking and quickly attempt to reconcile the threat.

而通常这意味着他们会把你辞退。

And usually what that means is that they're going fire you.

这是人之常情。

It's human nature.

你可能会说，他们本该关心你的福祉。

You can argue that they're supposed to care about your well-being.

但如果你一味相信他们会这么做，最终只会大失所望。

But if you blindly trust that they will follow through with that, you are bound to be very, very disappointed.

A。

A.

I。

I.

这件事太大了，光靠抱怨解决不了。

Is too big to control by crying about it.

无论你在社交媒体上发多少帖子，都阻止不了工作流失。

And no matter how much you post about it on social media, that's not going to stop the jobs from being lost.

如果工作真的丢了，我也说不准。

If the jobs do get lost, I don't know.

这并不是我想表达的重点。

That's not the argument I'm here to make.

我只是想说，光在网上抱怨AI有多讨厌，也改变不了技术进步带来的技能需求变化。

I'm just going off of the commentary and posting about how much you hate AI is also not going to prevent the skills required to become successful from changing as technology does.

你不可能一辈子靠同样的本事，就指望能混得好。

You can't just have the same skill for your entire life and expect to do well.

你得不断进步，得学会适应。

You have to evolve, you have to adapt.

总有一天，你得在生活里做出些改变。

There's going to come a time where you have to change something about your life.

如果你不肯改，那就别怪命运不公平。

And if you don't do that, then you don't have any room to cry about it.

不过我要先说明一下，我这话是说给特定的人听的。

Now, I do want to preface with the fact that I'm speaking to a very specific individual here.

你知道我说的是谁，这些话是说给你听的。

You know who you are and these words resonate with you.

当然，有些人处境特殊，确实没那么多选择权，但我说的不是他们。

But there are people in specific circumstances, obviously, that don't have as much control, And that's not who I'm speaking to.

在这段视频里，我要跟你分享四个观点，关于挣工资的束缚、如何掌握主动权，以及为什么这些想法如果没有从根本上改变你自己，就毫无意义。

Now, in this video, I have four ideas to share with you on wage slavery, becoming high agency, and why all of these ideas don't mean a thing unless you fundamentally change who you are.

最后，我会给你一个简短的练习，包含六个问题，哪怕看起来很简单，也可能帮你打开一种全新的生活方式。

And at the end, I have a short practice with six questions which may open you up to a new way of life even if it seems simple.

我们第一个要谈的是，如何摆脱挣工资的束缚。

The first point we're going to talk about is how to escape wage slavery.

挣工资的束缚，就是做着你没选过的、毫无意义的苦差事，只为讨口饭吃，替别人卖命。

Wage slavery is doing meaningless grind work you didn't choose for someone else just to survive.

但我不是反对工作。

Now, I am not anti job.

我觉得工作是积累技能和经验非常有价值的起点。

I think jobs are very worthy stepping stones for skill acquisition and experience.

但每当我批评工作，或者对工作提出质疑，总会有一个人跳出来骂我：你真是个傻子。

But whenever I talk badly about jobs or just be critical of them, there's always that one person who says, You're an idiot.

我其实挺喜欢我目前的工作。

I actually like my job.

这很好。

And that's great.

但我根本不是在对你说话。

Again, I'm not speaking to you.

我甚至觉得，你这么说只是为了逃避面对自己的潜力，同时又根本没意识到自己有多大的可能。

And I partially think you're lying just to avoid facing your potential while simultaneously being unconscious of your potential.

我真正想说的是那些懂得什么是真正热爱、却无法忍受人生三分之一的时间在做自己根本不想要的工作，三分之一的时间精疲力尽到什么都干不了，另外三分之一时间在睡觉——一睡就是四十年的人。

I am speaking to those who understand the psychology of true enjoyment and can't stand the thought of one third of life doing work you didn't choose, one third of life mentally exhausted to do anything worthwhile, and one third of life asleep for forty plus years.

接下来我放一张图：真正的愉悦、意义和满足感，都来自你不断挑战自己能力的边界。

So I'm gonna throw up a graphic, but enjoyment, meaning, and fulfillment come from living at the edge of your abilities.

这一点已经被研究得很透彻了。

This is pretty well studied.

不，我不引用任何来源。

No, I won't cite sources.

德文，把来源放出来。

Devin, throw up the source.

这图是我自己编的。

I made it up picture.

真正的乐趣来自于挑战那些略高于你当前能力的事情。

Enjoyment comes from pursuing a challenge just above your skill level.

不能难到让你焦虑，也不能简单到让你无聊。

Not so challenging that you get anxious and not so underwhelming that you get bored.

电子游戏就是利用了这一点。

Video games exploit this.

你会接一些刚好够挑战的任务，因为如果你是个一级角色去打一百级的任务，你一上去就死了，肯定会讨厌这个游戏，然后直接放弃。

You take on quests that are just challenging enough because if you were a level one character doing a level 100 quest, you would die immediately and you would hate the game and you would quit.

那还玩什么劲儿。

It wouldn't be fun.

而这正是让人进入心流状态最关键的因素。

And this is the single greatest driving factor of getting into the flow state.

如果你能构建一种生活模式，增加触发心流的可能性，那你的人生就会充满愉悦感。

If you can create a life structure that increases the likelihood of this flow trigger, then you have an abundance of enjoyment in your life.

但工作有个问题，几个月后，等你培训完了，熟悉了技能和职责，挑战的水平就停滞了。

Now, thing about jobs is that after a few months, after you're trained, after you understand the skill set and what you're supposed to do, the level of challenge just starts to plateau.

每天按时上班，做完该做的事，再按时下班。

You just clock in, you do the tasks and you clock out.

不知为啥，就是特别累。

For some reason, you're just exhausted.

一天结束时，我啥也没干成，就光这样熬过去了。

At the end of the day, I've done this.

我以前在一家网页设计公司上班，拼命想逃出来，那时候我明明一直热爱健身，可就是提不起劲去健身房。

I when I worked at a Web design agency and was trying desperately to get out, I just didn't want to go to the gym and health and fitness had been a love of mine for my entire life.

我第一次开始不去健身房，就是下班之后，因为一整天都坐在隔间里，累得一点力气都没有了。

And the first time I started skipping the gym was just after work because I was exhausted from doing nothing but sitting in a cubicle all day.

那时候，头顶的荧光灯就像每时每刻都在吸走我的精力。

It's just like the fluorescent lights above me were just sucking the life out of me every second I was there.

所以问题就在这儿。

And so that's the thing.

你会觉得无聊。

You get bored.

这跟你天性相悖，你一定能感觉到。

It's against your nature and you feel it.

你的注意力不再专注在手头的事上，反而开始想：我还能做点别的什么？

Your attention is no longer immersed in the tasks and shifts toward what else could I be doing?

对大多数人来说，这个‘别的什么’根本没什么意义。

And for most people that what else doesn't involve a meaningful goal.

就是掏出手机，把脑子泡烂。

It involves opening your phone and rotting your brain.

很少有工作会要求你不断精进技能，去匹配越来越高的挑战。

It is very rare that a job requires you to consistently improve your skill to match a greater challenge.

当然了，职业发展和普通工作是不一样的。

And of course, climbing a career ladder, a career is different.

工作、职业、使命感，这三者代表了不同的目标层次。

You have job, career, calling each different level of purposes.

职业上你确实能往上爬一点，但目标并不是由你来定的。

And so with a career, yeah, you can advance a bit higher, but you're not the one in control of the goal.

所以，挑战的难度和它背后的意义，你也做不了主。

Therefore, you're not the one in charge of level of challenge or what the challenge represents.

就像玩电子游戏时，明明你想去地图另一边完成另一个任务，却只能被安排去打指定的副本。

You're pretty much told which quest to pursue in the video game even though you want to be on the other side of the map doing the other one.

你不是在做自己真正感兴趣、有热情、有使命感、能自主掌控、追求精通的项目。

You aren't working on your own projects and curiosity, passion, purpose, autonomy, mastery.

这五样东西，才是让人进入心流状态的关键。

Those are the five drivers of the flow state.

而在普通工作或职业里，你几乎很难同时拥有这五样。

And in a career or a job, you're much less likely to have any of those.

那这和工资奴隶、当工资奴隶有什么关系呢？

So what does this have to do with wage slavery or being a wage slave?

这词听起来挺重的，但你先听我说完。

That's a very strong term, but stick with me.

说到底，人类文明最初就是靠一个部落奴役另一个部落建立起来的。

Well, civilization was quite literally built by tribes enslaving other tribes.

这种模式从未消失，只是被转化成了雇佣关系、法律和文化的形式。

That dynamic never disappeared, instead abstracted into employment, law, and culture.

社会本质上已经变成一个金字塔骗局，因为底层的人远多于顶层，从数学上讲，不可能人人都爬到顶端。

Society has essentially become a pyramid scheme because there are more people at the bottom than at the top and it's mathematically impossible for everyone to be at the top.

只有一个老板，下面一堆员工，而这些员工的生存完全依赖于老板。

There is one boss and multiple employees and the multiple employees are dependent on the boss for their survival.

所以我想在这段视频里说的是，你必须彻底摆脱这种金字塔结构或等级制度。

So what I'm trying to say in this video is that you have to completely just leave this pyramid scheme or this hierarchy behind.

我不是说你要彻底消灭所有等级，而是要自己建立一套新的。

Not that you're going to leave hierarchies altogether, but you're going to create your own.

顺便说一下，我要做个简短的自我推广。

And as an aside, I have a short self promotion.

如果你不喜欢我自夸，直接跳过就行。

If you don't like me promoting myself, then just skip it.

我有两件事要分享。

But I have two things.

第一件是 Eden，那个 A。

The first is that eden, the A.

我。

I.

内容策略师现在也支持排期功能了。

Content strategist, now has scheduling as well.

它已经成了完整的内容工作流。

So it is the full content workflow.

你可以在任何平台上研究那些脱颖而出的内容。

You can research outliers on any platform.

你可以反向拆解它们，并基于此进行创作。

You can reverse engineer them and create from them.

你完全可以直接告诉AI。

You can quite literally tell the A.

AI。

I.

让AI去搜索任何平台、任何话题下，来自任何创作者的热门轮播图、缩略图或帖子。

Chat to go and search for top carousels or thumbnails or posts from any platform and any topic from any creator in the chat.

现在我们还支持所有主流平台的排期功能，你可以直接在那里安排内容发布，而且这一切都能通过 Claude 来完成。

And now we have scheduling for all major platforms so you can just schedule the content right there and you can do this all from Claude as well.

我最近看到不少短视频都在讲，可以把所有社交媒体账号连接到 Claude，这确实很棒。

I've been seeing a lot of reels pop off lately of like, you can connect all your social medias to Claude, and that's great.

在 Eden 里也能做到这一点。

You can do it in Eden too.

但那些工具都缺一个功能：现在你可以把 Claude 连接到任何创作者、话题或帖子，并且能搜索它们，这是其他工具都没有的。

But the thing that none of those have is that now you can connect Claude to any creator topic or post, and you can search any of them, which no other tool has.

所以，如果你是内容创作者、个人品牌，或者是一个营销团队，Eden 就是为你量身打造的工具。

So if you're a creator or a personal brand or a team, a marketing team, eden is your software.

我们最近注意到，大家对它的看法越来越好，因为我们从 Cortex 转到了现在的 Eden。

And we've been seeing an uptrend in perception because we switched from Cortex to eden to this eden.

这次转型终于告一段落了，用户们对当前版本的 Eden 非常满意。

The pivoting finally seems like it's over and people are really liking the current version of Eden.

这让我特别开心。

So that makes me extremely happy.

你根本无法想象，为了走到这一步，我们投入了多少时间和精力。

You I cannot explain how much time and work it's taken to get to this point.

现在使用 Eden，首月可享五折优惠，链接在简介里。

But with Eden, you can get 50% off your first month link in the description.

下一期个人品牌训练营将在 7 月 8 日开营。

And the next personal brand bootcamp starts July 8.

如果你更想参加训练营，同时获得 Eden 的使用权，简介里也有对应的链接。

So if you'd rather join that and get eden alongside it, there's a link for that in the description as well.

这讲的是如何在三十天内打造一个能赚钱的个人品牌。

And it's about building a profitable personal brand in thirty days.

好了，促销部分说完了。

Okay, the sales promo is done.

也没那么糟嘛。

That wasn't that bad.

你觉得呢？

Was it?

我们大多数人从小接受的都是工业时代的标准。

Most of us were raised with industrial standards.

要做一个专家。

Become a specialist.

专心钻研一个领域。

Study one domain hard.

找一份高薪工作，好让朋友觉得我孩子很成功。

Get a high paying job so that my friends think that my son or daughter is successful.

既然你一直这么做，自然就对整个过程视而不见了。

And since that's what you did, you stayed blind to most of the process.

你只懂怎么做好手头这份工作，却从没想过搞清楚是谁在付你工资、背后的系统是怎么运作的。

You understood the one skill to do your job, but you didn't try to understand the system that paid you.

这一点很重要。

That's important.

你没花时间去了解其他领域，所以根本不知道怎么打造属于自己的东西。

You didn't dedicate time to other domains so you don't know how to build your own thing.

你只会做别人体系里的一颗螺丝钉。

All you know is how to fill a role in someone else's thing.

不知不觉中，哪怕你当初在自己选的技能上很聪明，思考能力也被磨没了。

And before you know it, your ability to think is just crushed even if you were considered smart in the skill you chose.

你收入还算不错，但总觉得没安全感，陷入焦虑的恶性循环，压力一来，脑子就更转不动了。

You make a decent wage but you don't feel financially stable so you get caught in a chaotic stress loop and stress narrows the mind.

想要过上自己创业的生活？这种念头变得越来越难想象了。

It becomes even more difficult to fathom a life where you DO build your own thing.

你根本想不到这一点。

Doesn't even cross your mind.

你被困在一种循环里：三分之一的人生用来睡觉，三分之一用来工作，剩下的三分之一则耗尽在疲惫中，根本攒不下钱去投资自己的事业。

Since you're stuck in the loop of one third of your life spent to sleep, one third of your life spent at work, one third of your life spent exhausted, you don't have any capital saved up to invest in your own thing.

你没有时间也没有精力去提升自己，精神上可能也太累了，根本无力重新学习，因为你的清醒时光几乎全在为别人的梦想打工。

You don't have any time or energy for personal development, and you're probably too tired spiritually to re educate yourself because most of your waking life fuels someone else's vision.

所以，你要想避免被大规模取代，唯一的办法就是打造属于自己的东西，并且全心投入。

So that's how you survive mass replacement by the way is you build your own thing and you commit to it.

你不能接受任何其他选择。

You accept no other option.

我们待会儿会讲怎么做到绝不妥协，不过提前剧透一下：你得把试错当成你的信仰，把现实当成你的信仰。

We'll go over how you accept no other option, but spoilers, it's you just accept trial and error as your God, reality as your God.

因为所谓的信仰，其实就是现实本身。

Because that's what God is, is reality.

我刚才那句话肯定会被人严重误解，但如果你懂了，你就懂了。

That statement that I just said is going to be extremely misinterpreted, but if you understand, you understand.

问题在于，奴隶根本不知道自己是奴隶。

The problem is that slaves don't know they're slaves.

这远远超出了工资奴隶的范畴。

And this goes far beyond wage slavery.

我们每个人都是奴隶，或多或少被某种意识形态或信仰体系所束缚。

We are all slaves, usually to ideology and belief systems in one way or another.

奴隶制意味着强迫，提到这个词，我们自然想到那种明显的、恶劣的肉体奴役，谁都不喜欢。

Slavery is about force and when we think of that word we think of the physical version obviously the very bad version that nobody likes.

但工资奴隶是经济上的奴役——如果你离开工作就会陷入灾难，又没有能力创造其他出路，那不管你心里怎么想，你都符合奴隶的定义。

But wage slavery is financial and if you cannot stop showing up to work without catastrophe and if you have no skills to create alternatives, you meet the definition of a slave no matter if your feelings tell you otherwise.

更糟的是，如果你把自己的工作当成身份认同，那我刚才说的话会让你觉得是攻击，因为那就是你的自我，你的精神在拼命保护自己的生存。

And worse, if you've identified with your job, then you will take what I just said as an attack because that's your identity, your mental body trying to preserve its own survival.

即使房间里没有任何身体威胁，你还是会感受到那种威胁反应。

You will feel that threat response even though there is no physical threat in the room.

你可能会想跟我争辩，这没关系，但恰恰进一步证明了我的观点。

You'll want to argue with me and that's fine but it only proves my point further.

所以我想你明白我的意思了。

So I think you get the point.

这确实让人沮丧。

It sucks.

我也不喜欢这样的想法。

I don't like the thought of it.

那我们来聊聊有哪些可能的出路，以及你能做些什么。

So let's talk about what's possible and what you can do about it.

接下来是第二点：成功的五个要素。

That leads to point two, which is the five ingredients of success.

我之前发过一条推文，也引用过我的书《专注的艺术》里的一句话：如果你不主动建立自己的日常节奏，别人就会替你安排一个。

In a previous tweet that I wrote and a quote from my book The Art of Focus, if you don't create a routine, you will be assigned one.

我们就从这里开始。

That's how we're starting this.

因为大多数人一生中都被训练去学不想学的东西，去做不关心的工作，为那些他们平时根本不想打交道的人效力。

Because most people for most of their lives have been trained to learn things they don't want to learn, to get a job that they don't care about, working for people they would never want to be associated with in their everyday life.

我觉得，人工智能和社交媒体让我们意识到，除了默认的人生路径，还有别的选择——你刷社交媒体的时候，天天都能看到有人在走自己的路。

And while I think AI technology and social media have accelerated us to the point of understanding that that there is more than the default path, that can take your own path because you go on social media and see people doing it all the time.

这本身就说明，这条路是走得通的。

That's sign enough that it's possible.

而且，人工智能让你有了更大的杠杆，科技不断进步，让个人拥有的力量前所未有地强大。

But AI giving you more leverage technology continuing to advance the power that an individual has is obviously, obviously more than ever has been before.

我也觉得，现在很多人已经厌倦了现代生活的空洞无意义。

And I also think that people are just tired of the sheer meaninglessness of modern life.

所以，那些对学校、工作和默认人生路径感到厌倦的人，这五个要素就是让你面向未来、立于不败的关键。

So for those who are tired of schools and jobs and just the default path, these are the five ingredients to becoming future proof.

这就是答案。

This is the answer.

这五点能让你即使在所有工作都被取代的假设下，依然能做真正有意义的事。

These five things are what allow you to do meaningful work even when all jobs are replaced, hypothetically.

第一是自主性，也就是不靠别人批准，自己就能动手去做事的能力。

The first is agency, which is the ability to just do things without permission.

就是看到机会时，没人让你做，你也能主动去做。

It's to see an opportunity and act on it when nobody asked you to.

第二是品味，也就是你有经验知道什么值得拿出来分享。

The second is taste, which is the experience to know what's worth putting out into the world.

第三是说服力，能让人关心你做的事，这跟操控是两回事。

The third is persuasion, which is the skill to get people to care about what you do, not to be confused with manipulation.

第四是坚持，明白错误不等于失败，反而是必经之路。

The fourth is persistence, the understanding that mistakes do not equal death and that they are necessary.

第五是迭代，根据反馈不断调整，朝着目标一步步修正。

And the fifth is iteration, the process of error correcting toward a goal based on feedback.

所以如果一件事没成功，就从中学习，调整方向，直到达成目标。

So if something doesn't work, you learn and pivot until you reach success.

现在人人都在追捧高主动性。

Now, is obsessed with being high agency right now.

这是科技圈里流行的一个词，大家都互相模仿，因为一在社交媒体上说‘你要有高主动性’，结果大家只是照搬口号，这恰恰说明他们根本没做到高主动性，反而是低主动性——只会跟风、追热点。

It's a buzzword that the tech bros have popularized, and they're all copying each other because it goes viral on social media when you tell people to become high agency and them just doing that alone signals that they're not high agency, they're low agency because they're just copying each other and what's going viral.

我明白这个道理。

So I get it.

这很重要。

It's important.

没错。

Yeah.

你得能主动朝着目标采取行动，真正做点什么。

You have to be able to initiate action toward a goal and actually do something.

我觉得这很明显。

I think that's obvious.

这是很多创业者具备的特质之一，但并不是唯一的。

It's one of the traits that distinguish es a lot of entrepreneurs, but it's not the only one thing.

我刚才说的那五点，必须结合起来一起发挥作用。

The five ingredients that I just gave you have to be combined together and used together.

这五个要素归根结底可以浓缩成两种能力：一是能搞清楚怎么做，二是有判断力，知道该做什么。

And so the five ingredients actually boil down into two skills, which is the ability to figure it out and the experience to know what needs to be done.

现在我要放一段来自大卫·塞纳播客的引言。

Now I'm going to play a quote from a podcast, the David Senra podcast.

我从来没看过那个播客，但看到过里面的一句话，现在我就用这句话。

I never watched that podcast, but I saw a quote from it, and now I'm taking the quote.

但这句话真的很有道理。

But it's really good.

我想让你听听，这很重要，能帮你减轻很多对人工智能的担忧。

I want you to listen to this because it's important, and it will relieve a lot of your worry about AI.

到目前为止，人工智能在内容创作方面非常出色，但爆款的产生也是一种内容创作。

AI so far is really great at asset creation, but hit creation is an asset creation.

内容创作是产生爆款的必要条件，但远远不够。

Asset creation is a necessary but insufficient condition for hit creation.

任何人都能做出一款电子游戏，就在上周。

Anyone can make a video game last week.

就像五年前，任何人都能做出一款电子游戏一样。

Like anyone can make a video game five years ago.

这项技术现在已经很容易获得了。

The technology is readily available.

已经变成了一种大宗商品。

It's commoditized.

你知道每年有多少手机游戏发布吗？

You know how many mobile games get put out a year?

成千上万。

Thousands.

你知道吗

You know

每年能出多少爆款？

how many hits are made in a year?

零到五个而已。

Zero to five.

你知道是谁做出这些爆款的吗？

You know who makes them?

非常感谢。

Thank you very much.

我们确实如此。

We do.

这确实是事实。

This is just true.

所以现在任何人都能开发任何东西。

So anyone can build anything right now.

任何人都能写出任何内容，这意味着创业的门槛——也就是对抗工资奴役的解药——比以往任何时候都更低。

Anyone can write anything, meaning that the barrier of entry to entrepreneurship, which is the antidote to wage slavery, is lower than ever.

但这并不重要。

But that doesn't matter.

你看看这个。

Look at this.

这是一张图表，显示随着代理到K I，应用发布的数量达到了历史最高，但应用评价和真正有大量用户的应用却在减少，也就是说，你现在完全可以去开发一个应用。

This is a graph that shows with agent to K I there have been more app releases than ever, but the app reviews and the app with significant usage go down, meaning that you right now can go and build an app.

你能做到的事情，真的挺让人惊叹的。

It's actually pretty incredible what you can do.

如果你不知道该做什么，只要主动一点，直接问Claude：我有个想法，该怎么开始做呢？

And if you don't know what to do, one high agency, you just ask, ask Claude, hey, I have this idea.

该怎么把它一步步做出来？

How do I start building it out?

第一个版本肯定不会太好。

And the first iteration isn't gonna be that good.

别指望一上来就能做出Notion或者Salesforce那样的产品，这根本不现实，尤其是现在。

You shouldn't expect it to one shot Notion or Salesforce like that's not that's just not gonna happen, especially right now.

你先问，然后不断改进，反复迭代，失败了再试，再试，拉到用户，接着出问题，但你绝不放弃。

You just ask and then you improve and then you iterate and you fail and you try again and you try again and you get users and then things break and you don't quit.

你不断调整，让它改这个，改那个，再改另一个。

You iterate and you tell it to fix that and then fix that and then fix that.

最后你就能做出一个很棒的东西，而它完全是靠AI帮着做出来的。

And eventually you have something very good even though it was only built by AI.

但再说一遍，这其实不重要。

But again, that doesn't matter.

就算你是靠感觉随便写出来的，你觉得这很廉价，可只要它有价值，那它就有价值。

It doesn't matter if it was just vibe coded and you perceive that as like it being cheap because if it's valuable, it's valuable.

就像我刚才在图里展示的，应用数量在上升，但使用人数没变，因为人们缺少成功的五个关键要素。

As I just showed you in the graph, the apps go up, but the usage stays the same because the people don't have the five ingredients of success.

他们缺乏品味。

They don't have taste.

他们不知道该做什么产品。

They don't know what to build.

他们不知道该怎么坚持下去。

They don't know how to persist.

他们不懂得根据反馈迭代，明明已经很明显了——你的应用没人用，但他们就是不会调整，也没办法说服别人。

They don't know how to iterate according to feedback, because this is obvious feedback that your app isn't working and they don't have persuasion.

他们没有渠道。

They don't have distribution.

他们没法把产品送到别人手里，更别提让人愿意用、愿意为此付费了。

They can't get it into other people's hands, and they especially can't get them to care about it enough for them to use it and pay for it.

你明白我意思了吧？

Do you see what I'm getting at here?

个人努力终究是有限的。

Agency is only so much.

你可以自己动手开发应用，朝着目标迈出第一步。

You can go and build the app and initiate action toward the goal.

但那些真正让产品成功的其他因素呢？

But what about the other things that actually make it work?

说到开发软件，我反而建议你去做。

Now, when it comes to building a software, I'd actually recommend it.

这过程特别有意思。

It's very fun.

一钻进云端代码里，把钱全砸给大云服务商或者ChatGPT，简直让人上瘾。

It's actually quite addictive to get into cloud code and just give all your money to big old cloud or chat GPT.

但我还是推荐，因为我相信这正是产品未来的发展方向，尤其是对于独立创业者、内容创作者和单打独斗的生意人来说。

But I recommend it because I do think this is where products are going, especially for solopreneurs, creators, one person businesses.

以前流行的是知识型产品。

It used to be info products.

我觉得小型软件会成为新一代的知识型产品，因为过去知识型产品之所以长期主导市场，一方面是因为门槛低，谁都能做。

I think small scale software will be the new info product because the reason info products dominated for so long was because one, the barrier of entry was low, like anyone could create one.

另一方面，它们的结构本身就有价值。

But two, just the structure of them is valuable.

教育和知识本身就是有价值的。

Education and knowledge is valuable.

不管你多觉得知识型产品是割韭菜，确实有很多人靠这个赚得盆满钵满。

No matter how much of a scam you think info products are, people did really well with them.

软件也是一样。

The same is true with software.

它的结构能让大量价值浓缩在其中。

The structure allows for a lot of value to be packed into that thing.

这就像一团黏土，任你塑形。

And it's just this clay that you get to mold.

如果你有足够的能力把它变成有价值的东西，这类产品会大量涌现，而你也会买下不少。

And if it becomes something valuable because you're skilled enough to create something valuable, you're gonna see a lot of that pop up and you're gonna be buying quite a bit.

但这并不意味着人人都会跑来开发应用、做软件，就像你不会自己做饭，而是点外卖一样。

And no, that doesn't mean that everyone is just going to come in and create apps and create software because Uber Eats like you don't cook your own food, you order Uber Eats.

如果你根本不做饭，谁会指望你去开发一个应用呢？除非你有真正的理由。

You're not like if you don't cook your own food, who thinks that you're going to go and build an app if you don't have a reason to?

所以，问题出在我刚才展示的这种观念上。

So the problem lies in the image that I just showed you.

你可以做出任何东西，但这不等于说：第一，它值得做；第二，别人会在意；第三，你能根据反馈不断迭代、坚持下去，最终做出真正有人想要的东西。

You can build anything, but that doesn't mean one that it's worth building to that people will care and three that you have the ability to iterate and persist according to feedback so that it becomes something worth building that people care about.

如果你真能理解这句话，你就没问题了。

And if you truly understand that sentence, you'll be just fine.

第二个问题是，掌控力、品味、说服力、坚持和迭代，这些都不是你随便看个YouTube视频就能学会的典型高价值技能。

Now the second problem is that agency, taste, persuasion, persistence, and iteration aren't your typical high value skills that you can go and watch a YouTube video about.

光看理论和推文，想变得更有主动性，那是没用的。

Theory and tweets about becoming high agency will not make you any more high agency.

真正练习这些能力的唯一办法，就是开始做自己的事。

The only way to practice them is to start doing your own thing.

这段视频还长着呢，但我希望你能明白，重点就是去打造属于你自己的东西。

We still have a lot of this video left, but I hope you get the point that that's the point is to build your own thing.

不管我后面给你多少实用建议，这都是掌握这些能力的唯一途径。

That's the only way to acquire those skills, no matter what practical steps I give you later that will help.

我让你问自己的那些问题，也只是帮你更清楚方向。

And the questions that I have you ask yourself that'll help.

但最终，你还是得亲自去做。

You still have to just do it.

所以这就引出了第三点：对抗雇佣关系的最好方式，就是让自己变得‘不好雇’。

So that leads to point number three, which is the antidote to employment is becoming unemployable.

我记得刚转型时，接的第一个网页设计客户，付了我三百美元。

Now, I remember the first Web design client that I landed when I was trends or trying to transition out of my web design agency job, and they paid me $300.

那是一家本地的床垫公司，他们只是想做个网站，让人看看他们的床垫。

It was a local mattress company who just wanted a website so people could look at their mattresses.

根本不是电商网站，但居然给了300美元。

It wasn't even an e commerce site, but $300.

这点钱真不算多。

That is not that much.

我女朋友刚拿到了她的第一个营养咨询客户，因为她正在学这个。

My girlfriend just landed her first nutrition coaching client because that's what she's studying.

她本来目标是2500美元。

She wanted to do $2,500.

这比我第一个客户强多了。

That's way better than my first client.

真替她高兴。

So good for her.

但对我来说，那300美元是真正醒悟的转折点。

But that $300 for me was just the moment that it clicked.

我当时就明白，只要我能重复、改进并不断优化刚才那种赚钱的方式，总有一天能掌握自己的生活和未来。

I knew that if I could repeat, improve and iterate on whatever I just did to make that money, I would somehow be able to gain more control over my lifestyle and future.

从那以后，我再也不想给任何人打工了。

It made me unemployable.

我内心深处坚定了一个信念：再也不会去上班，一定要靠自己养活自己，听起来可能有点极端，但那就是我的真实想法。

It formed a deep conviction that I would never accept a job again and I would fend for my own survival, as dramatic as that sounds.

但那三百块钱，其实只是个路标。

But that money alone is just like the checkpoint.

它只是一个里程碑。

It's just the milestone.

正是它让我突然想通了。

It's the thing that made it click for me.

但光有这笔钱，并不能解释我后来为什么会相信自己真能做到这些事。

But that doesn't account for the identity change that led to me believing that I could do that thing.

真正改变的是我内心的转变，让我开始相信自己不仅能做，还能做得更好。

And the shift that happened that made me believe that I could do it further.

所以，我希望至少能给你两样东西。

So I want to hopefully provide you with two things.

说真的，如果我们仔细想想，我其实也给不了你什么。

I can't provide you anything, really, if we think about it.

但我还是想试着给你两样东西。

But I want to provide I want to try to provide you with two things.

第一样，是帮你开启一场身份转变的起点，这种转变可能会像雪球一样在你生活中越滚越大，再加上一个非常非常小的行动方案——我觉得我视频里给的行动步骤都太大了，反而让人吃不消。

The first is just the start of an identity change that could lead to this snowball in your life and a very, very, very, very small action plan because I think my videos have enough like big action plans, but I think it's too much.

我想给你一两件具体的事去做，因为你就需要这些，不多不少。

I want to give you like one thing, two things to do because that's just what you need to do.

等你做了之后，我们接着聊，你自然就会明白接下来该怎么做。

And then you'll understand what to do after that as we talk about it.

所以你第一件事，就是一头扎进一个逼你成长的环境里，因为改变生活的最快方式，就是彻底跳出你现在的物理和数字环境。

So the first thing you need to do is just hurl yourself into an environment that forces growth, because the fastest way to change your life is to rip yourself out of your physical and digital environment.

你得一夜之间，把所有东西都换掉。

You just change everything overnight.

你去的地方、关注的账号、接收的信息。

The places you go, the accounts you follow, the info you consume.

这有点难，但真的特别有效。

It's difficult, kinda, but it absolutely works.

行为改变就是身份改变，你可以试着节食减掉三十磅。

Behavior change equals identity change because you can try to go on a diet and lose 30 pounds.

但如果你根本不重视健康，那它就不是你的一部分。

But if you aren't a person who values health, that's not a part of who you are.

如果你不喜欢做健康人的过程，就总会觉得像在逆风爬坡。

You don't enjoy the process of being a healthy person, then you will always feel like you're running uphill.

你会像大多数人一样，最终全部反弹回来，除非你彻底改变自己是谁。

You will, like most other people, gain all the way back unless you fundamentally change who you are.

我觉得很多人还没真正理解这一点：行为改变就是身份改变。

I don't think people, like, wrap their heads around that concept enough is that behavior change equals identity change.

如果你不立刻通过进入新环境、重塑思维，来接纳你想成为的那个人的价值观，那你迟早会退回到原来的自己。

That if you do not have the values of the person that you want to become adopted right now by hurling yourself into a new environment and reconditioning and reprogramming your mind to be that person, then you're going to regress back into the person that you were.

那具体该怎么做呢？

So how do you actually do this?

首先，你得弄明白自己的身份是怎么形成的，你是怎么变成今天这样的。

The first thing is that you need to understand how your identity was shaped in the first place, how you became who you are.

你生来就处在某个家庭和文化里，它们有着特定的价值观。

First, you were born into a family and culture with specific values.

即使父母没强迫你，这些价值观也早已潜移默化地影响了你。

You were indoctrinated with those values even if your parents didn't force them on you.

你上的学校、教你的老师，也都带着他们自己的价值观。

You went to a school with specific values and were taught by teachers with specific values.

你接触了海量信息，这些信息可能悄悄让你的价值观转向了叛逆、懒惰、受害者心态，或者成功至上。

You were exposed to an absurd amount of information that may have shifted your values toward things like rebellion or laziness or victimhood or success.

有些人莫名其妙就过上了成功的生活，因为他们无意中周围全是对的人，潜移默化就被带起来了。

There are plenty of people that magically end up in this place where they're psyoped into a successful life because they surrounded themselves with the right people without even knowing it.

后来你有了手机，社交媒体加上人类大脑的本能冲动，让这种塑造过程加速了无数倍。

And then you got a phone and that conditioning process increased exponentially thanks to social media and our monkey brains not being able to control ourselves.

当然，这个过程还有更多细节，但意思你应该明白了。

Now there's a bit more to that process, of course, but you get the point.

不过，这种事本身并不坏，对吧？

And now this isn't bad, right?

这种潜移默化的过程并不坏。

This conditioning process isn't bad.

这是必要的。

It's it's necessary.

模仿是必不可少的。

Imitation is necessary.

我听过一些标榜‘真实’的人说，他们从不模仿别人，不照搬别人的做法，这个不做，那个也不做。

I've heard a few authenticity bros saying that they don't imitate, that they don't copy other people, that they don't do this, they don't do that.

你用两条腿走路，说英语，住在房子里。

You walk on two feet and you speak English and you live in a house.

你之所以模仿，是因为你在学习。

You imitate because you learn.

如果你真想按你的标准做到极致真实，那就试试用四条腿走路吧。

If you want to be super authentic by your definition, then start walking on four legs.

你试试看。

Try it.

看看你能不能融入周围，会不会被你所属的心理群体排斥，机会还会不会找上门——因为很可能，你根本活不下去。

See how well you fit in and whether or not you're cast out of the psychological group that you're in and whether or not you have any opportunities come to you, because it will probably be extremely difficult for you to survive.

这种 Conditioning 或者说模仿，只有在你的行为和你内心真正渴望的生活背道而驰时，才会变成问题。

So this conditioning or kind of form of imitation does become bad when your behavior isn't conducive to the life that your core or that voice inside you is calling out for.

我相信很多人都曾感受到过那种声音，它轻轻告诉你，你本该拥有更多。

And I'm sure many of you had felt or heard that voice where it just kind of whispers at you that you're meant for more.

尤其当你坐在荧光灯下的隔间里时，好好感受一下那种声音。

Feel it, especially in a fluorescent lit cubicle.

你每天都能听到它。

You hear that all the time.

所以，要开始重新调整，第一步就是改变你的环境。

So to begin the reconditioning process, it starts with your environment.

你必须对所有外界刺激保持高度觉察，因为它们都在塑造着你。

You must become incredibly conscious of all stimuli because it is all feeding into who you are.

所以你要做的就是，一夜之间彻底改变。

So what you do is this, you just flip the switch overnight.

明天一早醒来，一整天都别做任何你平时习惯的事。

You wake up tomorrow and you do nothing the same for at least a day.

把闹钟调到一个不一样的时间。

You set your alarm for a different time.

醒来后你要做什么，提前规划好，但绝对不能和往常一样。

You plan exactly what you're going to do when you wake up and it's not the same thing that you normally do.

吃不一样的食物，和不同的人聊天，看不一样的内容，方方面面都换掉。

You're gonna eat different foods, you're gonna talk to different people, you're gonna consume different content, everything.

随着视频继续下去，你会慢慢明白该和什么对齐，但你要明白，这个视频本身也在改变你的环境，帮你走上正轨。

And now as we progress further into this video, you'll start to understand what you should align yourself with, but you have to understand that this video is also hopefully a change in your environment conditioning you to be on the right path.

我们不需要把这些建议搞得特别具体，只要你不断接触这类内容，它就会慢慢渗入你的大脑，悄然改变你——不只是我的内容，还有书籍、其他博主，别再一味刷那些让你上瘾的短视频了。

We don't have to get super practical for this information to start permeating into your brain and slowly changing who you are if you fill yourself with more of it, not just my content, obviously, books, other YouTubers, not just entertaining yourself to death on a dopamine feed, doom scrolling.

第二点，选择一个能让你获得最贴近现实反馈的平台。

Now, number two is choose a vessel where feedback is as close to reality as possible.

这一部分可能会显得最抽象，也最不实用。

This is going to be the most esoteric section, the least practical section.

但我向你保证，这是你一生中最重要的事。

But I promise you, this is the single most important thing you could ever do.

这件事你必须深深印在脑子里，当成铁律来接受。

This is the single most important thing that you just need to drill into your head and accept as law.

最危险的生活方式，就是远离不断试错的过程。

The most dangerous lifestyle is one removed from continuous trial and error.

脱离纠错机制，就等于远离了挑战、发现，以及那些靠汗水换来的智慧——而这些才是成长和满足的源泉。

To be removed from the process of error correction is to be removed from challenge, discovery, and hard earned wisdom that leads to growth that leads to fulfillment.

这不只适用于那些工作难度在你熟悉后就不再提升的岗位。

This does not only apply to jobs where the level of challenge you are exposed to normalizes after you become accustomed to the task.

它同样适用于商业和创业，也适用于那些带着雇员心态的人——总等着别人告诉自己该做什么，总需要一本手册才能安心行动。

It applies to business and entrepreneurship as well as to those who carry over the employee mindset, which always is needing to be told what to do or always needing a handbook to feel confident in their steps.

我想说的是，很多创业者其实并没有参与这个过程——这个真正能带来成功、充满试错乐趣的过程。

What I'm trying to say is that plenty of entrepreneurs may not be engaged in this process, this very enjoyable process that truly leads to success, trial and error.

所以为了让你更实际地理解，问题是：过去的人们是怎么摸索出第一件事情该怎么做出来的？

And so to make this practical for you, the question is how did people in the past figure out how to do the very first thing that was done?

我说的是，在那些详细指南和步骤教程出现之前，那时候根本没人告诉你该怎么做，可人们还是做了。

And I'm talking like before how to guides and step by step processes were created that people are so obsessed with, like, Oh, how do I do this?

现在大家总想着：给我列个步骤，一条一条写清楚，我照着做就行。

How do I give me this step by step bullet points of how to do it?

我来试试。

I'll do it.

不，你做不到。

No, you won't.

那第一枚火箭是怎么造出来的？

But how was the first rocket built?

那时候有操作手册吗？

Was there a guide for it?