如何创造稀缺性以激发行动

欢迎收听《升级人生》播客。我是主持人保罗·亚历克斯，从一名警察转型为帮助普通人实现每日盈利的八位数企业家。创办这个播客是为了激励你们并助力目标达成。让我们共同赢取成功。

Welcome to the Level Up podcast. I'm your host, Paul Alex. I went from being a cop to a 8 figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.

记住，我会守护你们的后方。现在就准备好升级吧！大家好，欢迎回到《升级人生》播客，我是保罗·亚历克斯。

Remember, I have your six. Get ready to level up right now. What's up everybody. Welcome back to level up podcast. I'm Paul Alex.

今天我们要深入探讨区分顶尖赢家与业余选手的销售策略——如何制造促使行动的稀缺感。说实在的，如果对方感受不到紧迫感，

And today we're gonna be diving into a sales tactic that separates top earners from the amateurs. How to create scarcity that drives action. Because let me be real here. Okay. If people don't feel urgency, the prospect that you're talking to doesn't feel urgency.

你既没设定硬性截止期限，也没给方案增添吸引力，他们就会永远犹豫不决。而犹豫就意味着不会购买。

They, they, they, you're not gonna tell them a hard deadline. You're not gonna go ahead and put some sauce onto it. Guess what? They're gonna sit on the fence forever. And if they're sitting, they're not buying.

听着，你需要现金流。现在就来拆解如何不用虚假宣传也能推动他们行动。首先，真正的稀缺性基于事实而非话术。

Okay. You need cash flow. So let's break down how to make them move without the fake hype. Okay. First, real scarcity is based on truth, not tactics.

太多创业者和普通人以为贴个'限时优惠'标签就够了。我直说吧，这纯属扯淡。如果声称资源将耗尽，就必须确有其事。

Too many entrepreneurs and too many people think slapping limited time only on an offer is enough. I'm gonna tell you right now, it's bullshit. It's not. Okay. So if you're saying something is running out, it better be legit.

明白吗？只讲事实，杜绝传闻。无论是限额、截止日还是涨价，只有说到做到稀缺策略才有效。食言会迅速摧毁信任。

Okay? Facts only, not hearsay. So whether it's a limited spot, a deadline, or a price increase, scarcity only works if you actually stick to it. Stick to your word. If you don't, you're gonna kill trust fast.

第二，将稀缺性与价值绑定。我的客户不会只因商品快售罄就购买，他们是不想错过真正有价值的东西。所以别光说'仅剩10个名额'，要说明这10个名额为何能改变游戏规则。让他们感知即将失去什么。

Second, tie scarcity to value guys. Look, my customers don't buy just because something is running out. They buy because they don't wanna miss out on something valuable. So instead of just saying only 10 spots left, tell them why those 10 spots are game changers. Make them feel what they're about to lose.

最后，用社会认同强化紧迫感。当人们看到他人行动时，就会害怕掉队——这就是FOMO（错失恐惧症）。运用客户见证、案例研究等成功故事来制造这种心理。

Okay? And lastly, use social proof to reinforce the urgency. When people see that others are taking action, they don't want to get left behind guys. It's called FOMO, fear of missing out. So use testimonials, use case studies or other success stories to create that FOMO.

重申一次，错失恐惧效应。当人们看到动向，就会跟进。这套方法将给你带来巨大助力。

Okay. Once again, fear of missing out. So when people see movement, they move. Okay. This is gonna help you tremendously.

各位，正是这一点让我在过去七年里成功创立了三家价值数百万美元的企业。这不是道听途说，而是铁一般的事实。那么关键点是什么？稀缺性不在于施加压力。

This is what allowed me to build three multimillion dollar businesses in the last seven years, guys. This is not hearsay. This is facts. So what's the bottom line guys? Scarcity isn't about pressure.

而在于定位策略。明白吗？向人们展示利害关系，使其真实可感，然后让他们自行决定。但当他们做出决定时，行动速度会比以往任何时候都快，这意味着你将获得更多现金流，你的企业也将获得更多资金，你们一定会爱上这种感觉。好了各位。

It's about positioning. Okay? Show people what's at stake, make it real and let them decide. But when they do, they're going to move faster than ever, which means more cash flow for you, more cash flow for your business, and you guys are gonna love it. Alright, guys.

感谢收听《Level》播客。我是保罗·亚历克斯，提醒你们：真正的紧迫感才能驱动真正的行动。所以请明智运用，强势收尾，一如既往地持续提升。感谢收听本期《Level》播客。如果喜欢今天的内容，请务必分享给家人、朋友和所有渴望成长的人。

So thanks for tuning in to level podcast. I'm Paul Alex reminding you that real urgency drives real action. So use it wisely, close strong, and as always keep leveling up. Thanks for listening up to the level of podcast. If you enjoyed today's episode, make sure to share with a family, friend, and everyone you know who's ready to level up.

请在Spotify、苹果播客等收听平台留下五星好评，这对传播很有帮助。别忘了访问官网paulalex.com获取更多节目内容和启动你成长之旅的资源。让我们一起升级蜕变。

Leave a five star review on Spotify, Apple podcast, and wherever you tune in. It really helps spreading the word, and don't forget to check out official paulalex.com for more episodes and resources to kick start your journey. Let's level up together.