The Medical Innovation Podcast - From Intake to Outcome with Agentic AI - Insight Health 封面

From Intake to Outcome with Agentic AI - Insight Health

From Intake to Outcome with Agentic AI - Insight Health

本集简介

In this episode, we speak with Jaimal Soni, co-founder and CEO of Insight Health, about automating the clinical operations stack for independent specialty practices using agentic AI. Jaimal explains how Insight Health's Magic Flow orchestration layer strings together multiple AI agents to manage the full patient journey, from intake through scheduling and chronic disease follow-up, while their Safe AI framework ensures patient safety in real time. With 4 million patient encounters facilitated across 85-plus specialties in under three years, Insight Health is helping independent clinics resist consolidation by eliminating the administrative burden that consumes a third of physician time.

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Speaker 0

欢迎回到《医疗创新播客》。

Welcome back to the Medical Innovation Podcast.

Speaker 0

每年,美国的医生大约有三分之一的工作时间都花在了填表 paperwork 上,而不是诊断病人或治疗病人,而是处理事先授权、转诊传真、入院表格等等。

Every year, physicians in The US spend an estimated one third of their working hours on paperwork, not diagnosing patients, not treating patients, but on prior authorizations, referral faxes, intake forms, etcetera.

Speaker 0

今天我们请来的嘉宾,就是要解决这个问题。

Our guest today set out to fix that.

Speaker 0

他是 Insight Health 的首席执行官兼联合创始人,这家公司打造了一个智能平台,能为独立诊所自动化整个临床运营流程。

The CEO and cofounder of Insight Health, an agentic platform that automates a full clinical operations stack for independent medical practices.

Speaker 0

他最初是加拿大一名电气工程师,参与发明了 OLED 显示屏,后来参加了 Y Combinator,最终在 2023 年创办了 Insight Health。

He actually started off as an electrical engineer in Canada, co invented the OLED display, went through Y Combinator, and eventually started Insight Health in 2023.

Speaker 0

今天我们非常高兴能与杰米尔·索尼对话。

We're excited to be speaking with Jaimal Soni today.

Speaker 0

杰米尔,欢迎再次来到我们的播客。

Jaimal, welcome back welcome to the podcast.

Speaker 1

谢谢你的邀请。

I appreciate it.

Speaker 1

谢谢邀请我来。

Thanks for having me.

Speaker 0

是的。

Yeah.

Speaker 0

我们非常高兴你能来。

We're really excited to have you.

Speaker 0

首先,我们很想听听你的故事,你是谁,是怎么走到今天的。

To start off, we'd love to just hear a little bit about you, who you are, how you got to where you are today.

Speaker 1

对。

Yeah.

Speaker 1

我叫杰马尔,是Insight Health的联合创始人兼首席执行官。

So my name is Jaimal, one of the cofounders and CEO of Insight Health.

Speaker 1

大约三年前创办Insight之前,我曾负责Segment Twilio公司的医疗团队,后来还领导了Twilio的医疗部门和客户AI业务。

Prior to starting Insight about three years ago, I had the opportunity to start and lead the health care team at a company called Segment Twilio, and went on to lead parts of the health care team at Twilio and also customer AI.

Speaker 1

就是在那儿,我认识了我的联合创始人索伦·西瓦。

That's where I met Sauron Siva, who's my cofounder.

Speaker 1

在那之前,索隆曾带领过大小不一的工程团队。

So Sauron has, previous to that, led, small and large engineering teams.

Speaker 1

尤其值得一提的是,他曾在维萨公司领导支付处理团队,主要负责安全和基础设施方面的工作。

Most notably, he led the, payment processing team at Visa more on the security and infrastructure side.

Speaker 1

之后,他又在Twilio负责Infrared Security团队。

And then after that, led in Infrared Security at Twilio.

Speaker 1

我们的创始团队里还有两位成员,一位是神经外科医生,另一位是心脏病专家。

We also have two positions on our founding team, a neurosurgeon and a cardiologist.

Speaker 1

我和这两位已经认识好几年了。

So I've known both of them for quite a few years.

Speaker 1

再跟你们说说我们的背景故事。

And a little bit about the backstory.

Speaker 1

我们刚开始做Insight的时候,就仔细研究了市场。

When we first started Insight, we we looked at the market.

Speaker 1

那时候,AI语音助手就已经开始兴起。

And even back then, AI scribes were starting to take off.

Speaker 1

那时候,医生们在病历记录上面临一个巨大的痛点,现在很多人依然如此。

There was a huge pain point that physicians had at that time and often still do have around documentation.

Speaker 1

AI文书助手在缓解这个问题上确实取得了显著成效。

And AI scribes were hugely successful in in helping bridge that gap.

Speaker 1

但当我们深入观察这个领域,尤其是在专科医疗中,真正的问题往往发生在就诊前后。

The reality is, though, that when we looked at the space, especially in the specialty world, a lot of the problem areas that we we saw were actually before and after the visit.

Speaker 1

我们并不是忽视AI文书的作用,而是更关注就诊前的各个环节,比如患者信息采集。

So not discounting the work on the AI Scribe, but really everything that leads up to that visit, things like patient intake.

Speaker 1

所以我们第一个产品其实是患者信息采集系统,我们为西海岸一家肿瘤诊所打造了全球首个完全由AI驱动的就诊前自主交互系统。

So our first product was actually a patient intake product, and we did the first ever fully autonomous pre visit encounter powered entirely by an AI model that was for an oncology clinic on the West Coast.

Speaker 1

从那以后,我们开始深入思考,甚至被整个医疗流程所吸引。

And we went from that to really thinking about and and almost honestly getting pulled into that entire workflow.

Speaker 1

刚才你提到,医生们被大量文书工作压得喘不过气,花在行政事务上的时间占了三分之一。

So in the intro, Ranav, you mentioned, you know, all the paperwork and the drowning in that one third of the time spent on administrative work.

Speaker 1

其实这些问题从最开始的转诊环节就出现了,一直延续到信息采集、就诊本身,以及后续的所有流程。

That really starts in the very first touch point, which might be the facts of referral that a clinic might see through to the intake, through the visit itself, and everything that happens after.

Speaker 1

所以我们从患者登记入手,后来逐渐深入到了整个临床工作流程。

So we started in the intake space and then have since gotten pulled into that entire clinical workflow.

Speaker 2

对。

Yeah.

Speaker 2

患者登记这个环节其实特别有意思,因为一直以来,我们都在用一些系统,比如iPad之类的,搞那种结构化的登记表,但说实话,不管是让我自己填,还是让患者填,体验都不怎么样。

And that intake space is is really interesting because I think for a while now, you know, we've had, like, systems, you know, like iPads and things where it's kind of in the structured intake structure that, honestly, whenever I have to do or I have to make a patient do, it just isn't the most ideal situation.

Speaker 2

结果就是大家只是机械地打勾,你根本没法确定这些信息到底准不准。

And you get these situations where people are just kinda checking boxes, you're really questioning maybe the accuracy of it.

Speaker 2

我其实挺想听听,你们是怎么想到用AI来改进登记流程的?毕竟现有的方式,比如让非医疗人员来处理这些事,效果并不理想。

I guess I I did wanna hear a little bit more about that solution and how you felt like, you know, AI could handle it in a in a superior way to what existed already for intake, that might be done outside of just, you know, an actual, health care professional.

Speaker 1

是的。

Yeah.

Speaker 1

没错。

Yeah.

Speaker 1

有意思的是,我们发现差不多一半的诊所还在用那种iPad登记系统。

It's interesting because we told probably one in two clinics, people do that iPad.

Speaker 1

其实,诊所用iPad已经算是挺先进的了。

And iPad, I think, is even, like, pretty forward thinking by clinics.

Speaker 1

但一半的诊所连这个都没接入电子病历系统。

But one in one in two clinics, that's not even integrated directly into the chart.

Speaker 1

病人填完表,这些信息可能根本没传到医生手里,就直接来就诊了。

So somebody might fill that out, and that may not even get to the physician prior to your visit.

Speaker 1

更糟的是——我自己就经历过这种情况。

Or even worse, they're and I've I've done this myself.

Speaker 1

我提前十分钟到,手忙脚乱地填一堆纸质表格。

I get there maybe ten minutes early.

Speaker 1

填完还得有人再手动打一遍进去。

I'm, like, trying to quickly fill in these these the stack of papers, and, of course, somebody has to type all that in.

Speaker 1

所以说,我们想的是:怎么才能真正贴合患者的实际需求?

All that to be said, I think the approach that we took is how do we make it so that we can meet patients where they're at?

Speaker 1

顺便提一句,我们最初主要做专科领域,早期业务里大部分都是肿瘤、神经外科和消化科。

So and one thing to caveat, we we initially started predominantly in the specialty world, and I would say the lion's share of our early business is oncology, neurosurgery, and GI.

Speaker 1

以癌症治疗为例,医生需要收集非常详尽的病史。

So looking at oncology, for example, there is quite a detailed history that, a physician needs to capture.

Speaker 1

而这些信息通常都是在就诊过程中现场收集的。

And often that's done in the visit itself.

Speaker 1

所以第一次就诊的前一半时间,可能都花在了解病人的过往手术史、家族史和社会背景上。

So up to half of the first visit might just be history capture, any prior surgeries, family history, social history.

Speaker 1

我之前提到的那次尝试,是和一位来自俄勒冈州波特兰的乳腺癌外科医生合作的。

So that first encounter that I mentioned we had done with that was with a a breast cancer surgeon in Portland, Oregon.

Speaker 1

在那第一个小时的前二十到二十五分钟里,她主要会问一些像家族遗传、患者是如何走到这一步的这类问题。

And a lot of what she explores in the first, let's say, twenty, twenty five minutes of that hour first visit is things like Ancestry, like, everything that brought that patient to that point.

Speaker 1

这些内容很难用单一维度的表格、iPad或者类似工具完整传达出来。

That is extremely hard to get across in a very one dimensional form or an iPad or anything like that.

Speaker 1

这本质上是一场对话。

It is very much a conversation.

Speaker 1

如果患者提到自己在服用某种药,比如降糖药,我们就得深入追问:为什么吃这个药?

So if a person person mentions they're on a drug and that happened to be a diabetes medication, digging into that and having the intelligence understand why are they taking that medication?

Speaker 1

他们有糖尿病吗?

Do they have diabetes?

Speaker 1

除了表面回答问题,你还应该问些什么?

Like, what beyond just answering the question at face value should you be asking?

Speaker 1

要明白该问什么、什么时候问,真的需要专业的临床判断。

And it takes really a clinical understanding to know what to ask and when to ask that.

Speaker 1

另外,语音AI的进步让我们能以自然对话的方式和患者交流。

The other piece to add is that the advancements in voice AI really allow us to to converse with a patient in a conversational way.

Speaker 1

这带来了巨大的可能性——让患者直接开口讲述病史,远比填勾选框或打字能获取更多信息。

That unlocks a huge amount of opportunity because you can capture so much by just having a patient speak and share their history verbally versus just having to answer a like a checkbox or type something into a field.

Speaker 1

我认为,这两点结合起来特别关键。

So the combination of those two things, I think, is really important.

Speaker 1

我们的做法是把两者融合在一起,我们称之为‘视觉语音’。

Our approach to it is is a combination of both, we call it visual voice.

Speaker 1

它包含语音交互的部分,但同时,在合适的时候,点击勾选框也是有必要的。

It's the voice aspect, but also where and when possible, it does make sense to just click a box.

Speaker 1

如果你只是简单地回答是或不是,那确实能快速方便地获取这些信息。

If you just, you know, saying yes or no, like, that's a very quick and easy way to capture that information.

Speaker 1

所以我们早期开发的很多技术,都是把这两种方式结合起来——既能通过对话收集信息,又能穿插一些视觉选项来加快流程。

So really a lot of the early tech that we built is that hybrid of the two, being able to capture it verbally but also interleave these visual components to help speed up the process.

Speaker 0

对。

Right.

Speaker 0

我觉得有些问题确实需要让患者多说一点,不能只满足于是或否、打个勾就完事,但有些情况,比如家族病史之类的,就不一样。

I think there's definitely certain questions where you want the patient to open up more, be able to really you don't want just a yes or no or checkbook answer, but there's certain things, like maybe family history or something along those lines.

Speaker 0

你只想知道,这位患者有没有心血管疾病的家族史?

You just wanna see, does this patient have a family history of cardiovascular disease?

Speaker 0

是或不是。

Yes or no.

Speaker 0

有些风险因素、某些疾病情况,都是这样。

There's certain risk factors, certain conditions, etcetera.

Speaker 0

这样安排确实很合理。

So that makes a lot of sense.

Speaker 0

这种灵活性真的让收集病史更高效,不用像你提到的那样,每次就诊开头花三十分钟,或者只填一张纸质表格。

Having that flexibility really makes it more useful to get patient history instead of spending thirty minutes at the beginning of a visit or just getting a paper intake form like you mentioned.

Speaker 1

是的。

Yeah.

Speaker 1

对。

Yeah.

Speaker 1

另一个例子是消化科。

And another example is GI.

Speaker 1

我们在消化科诊所做了很多工作,主要针对预防性筛查。

We do a lot of work with GI clinics for things like preventative screening.

Speaker 1

比如结直肠癌筛查。

So take CRC screening.

Speaker 1

他们已经把筛查年龄下调到45岁,我觉得下一步可能还会降到40岁,也就是说,每隔五到十年,大家就应该做一次常规结肠镜检查或类似筛查。

Or they just lower their age to 45, and I think they're probably gonna lower it again to 40, meaning that, you know, every five to ten years or so, you should get your routine colonoscopy screening or equivalent.

Speaker 1

但目前这个流程对诊所和患者来说都挺繁琐的。

And the process to get that today is is somewhat cumbersome for for both the clinic and the patient.

Speaker 1

首先得完成初步筛查,然后才能安排一次胃肠科医生的就诊,再预约结肠镜检查。

Have to, first of all, get that that initial screening done, then maybe you get a visit schedule with a GI doc, and then you get your colonoscopy scheduled.

Speaker 1

但对于40到50岁之间的大多数人来说,风险其实很低。

Whereas for the majority of the people between, let's say, 40 and 50, they're relatively low risk.

Speaker 1

所以这类低风险人群完全可以直接安排检查,不用走那么多流程。

So you should be able to just fly through that and where low risk, just get those patients directly scheduled.

Speaker 1

这属于临床判断的问题。

That's a clinical conversation.

Speaker 1

就像你提到的,有些情况确实需要问一些开放性问题,比如心血管风险之类的。

And in that case, to your point, like, there are some aspects you wanna ask a very open ended question, right, like cardiovascular risk, things like that.

Speaker 1

但有些情况就很简单,比如你抽烟吗?

In other cases, it's, you know, do you smoke?

Speaker 1

就是个非黑即白的问题。

Yes or no type of thing.

Speaker 1

能同时处理这两种情况,非常重要。

And those are the the kinda having that ability to do both is very important.

Speaker 0

完全同意。

100%.

Speaker 0

我完全赞同。

Totally agree.

Speaker 0

在深入聊产品之前,我想先退一步说说。

I guess before going deeper into the product, would love to just take a step back.

Speaker 0

你提到过Insight Health的灵感来源,以及你是怎么发现这个缺口的。

You mentioned sort of the inspiration behind Insight Health, how you came up with the idea, the gap you saw.

Speaker 0

但最开始的第一步是什么?

But what was the very first step?

Speaker 0

当你刚决定要解决这个问题时,你和联合创始人一起,团队里还有两位医生。

When you first decide, I wanna tackle this problem, you're working with your cofounder, and and you have two doctors on a team.

Speaker 0

那时候你们最先做了什么?

What were your first steps?

Speaker 0

是先考虑该从哪个专科入手吗?

Was it exploring which specialty to pursue first?

Speaker 0

是先去多找一些医生聊聊吗?

Was it talking to more doctors?

Speaker 0

是先做个最小原型,看看大家的反馈?

Was it building an MVP and seeing what people think about it?

Speaker 0

你们当时是怎么开始的?

How did you approach it?

Speaker 1

对。

Yeah.

Speaker 1

这是个好问题。

That's a great question.

Speaker 1

其实,对这个问题的早期洞察,主要来自那两位医生。

So the early foresight into, really, this problem space actually came from the two doctors.

Speaker 1

他们俩一起跑步的时候,很快就意识到,问诊和病史采集是他们最大的痛点之一。

And the two of them, like, shared that they were on a run together and, you know, very immediately realized that, like, intake and history capture is, like, one of the biggest pain points that they have.

Speaker 1

你看看神经外科医生们。

Like, you look at the neurosurgeons.

Speaker 1

潘贾医生,也就是潘贾·考尔,是位于俄勒冈州波特兰的一位神经外科医生。

So Pankaj doctor Pankaj Kaur is a neurosurgeon based in Portland, Oregon.

Speaker 1

来看他的病人来自很广的区域。

And patients come to see him from quite a wide area.

Speaker 1

我觉得全国可能只有大约25位医生能做他这种手术。

I think he's one of maybe 25 doctors in the country that, do his particular type of surgery.

Speaker 1

他专攻脑肿瘤和颅底手术。

He's focused on brain tumors, skull base surgery specifically.

Speaker 1

他每次和病人见面只有45分钟,希望能充分利用这段时间,让病人获得最大价值。

And that forty five minutes that he may have with a patient, he wants to make it as valuable to that patient as possible.

Speaker 1

所以他想提前尽可能多地收集信息,这样病人来了之后,他只需要花几分钟确认一下,就能直接切入核心话题——制定治疗方案,帮助病人康复,以及解答病人所有的问题。

So how much can he actually capture ahead of time so that when the patient gets there, he can spend a few minutes just confirming and then jumping straight into the meat of the conversation, which is the care plan, how to get that patient better and everything and all the questions that the patient might have for for him.

Speaker 1

这个最初的构想,其实来自潘贾和另一位医生的共同经验。

So the early idea really came from both Pankaj and Doctor.

Speaker 1

埃里克·施泰克尔是另一位来自俄勒冈州波特兰的心脏病专家。

Eric Stecker is is an EP cardiologist also based in Portland, Oregon.

Speaker 1

他们俩在交流一些想法时,突然意识到这里面的机会。

The two of them were were chatting through some ideas, and that's really where when they saw the opportunity.

Speaker 1

从个人经历来说,苏兰和我之前都在 Twilio 带领他们的医疗健康团队。

On a personal level, so Suran and I came from Twilio where we led the health care team there.

Speaker 1

我们在那里专注的都是些增长和营销方面的问题。

And all of these cases that we focused on there were really on the growth and marketing side.

Speaker 1

我们跟很多大型消费品牌合作,那些品牌你肯定都听过,帮他们提升用户留存、患者留存和增长之类的。

We work with large consumer brands, for example, that we've probably all heard of to help them with things like, user retention or patient retention and growth and things like that.

Speaker 1

但一直有一块领域让我们特别感兴趣,那就是更偏向临床的那一部分。

There was always this area that we were super interested in, and that's really on the the more clinical side.

Speaker 1

进入这个高度监管的领域后,问题确实复杂得多,但这也是我们目前所处的环境。

It's certainly a harder problem to tackle when you get into, like, the super high highly regulated, arena that that we currently play in.

Speaker 1

不过,这一直都是我们的兴趣所在。

But that's that's always been an interest of ours.

Speaker 1

所以三年前我们重新联系上潘卡吉时,发现他们也在思考 AI 如何为临床应用带来突破,那一刻,一切就都对上了。

So when when we reconnected with Buckage about three years ago and, you know, they were also thinking on the same lines as how AI is really a huge unlock for the clinical application, that was that was really where it all clicked.

Speaker 2

是的

Yeah.

Speaker 2

很有道理。

Makes a lot of sense.

Speaker 2

而且你们自己和医生一起担任联合创始人,这一点特别有意思。

And it's it's interesting to you having, you know, yourself and, also having the physicians on as, like, cofounders as well.

Speaker 2

我们最近请了Curology的创始人大卫·洛舍尔医生做客播客,他写了一本书叫《为什么医生能赢》。

We we recently had, doctor David Lorscher on the podcast from, founder of Curology, and he wrote this wrote this book, why doctors win.

Speaker 2

书里主要讲,医生创办初创公司或加入企业时,往往能带来巨大价值,原因有很多。

And, basically, you know, over the course of this book argues why physicians building in in in startups and companies often contribute significantly and, really contribute to the success of a company, for for various reasons.

Speaker 2

所以我很好奇,在Insight这边,你们是怎么看到这一点的?

And so I guess I'm I'm curious, like, how have you seen that at Insight?

Speaker 2

你们创始团队里有两位非常资深的专家,这对公司产生了什么影响?当初又是出于什么考虑,选择让他们深度参与,而不是只做顾问?

You know, having two, you know, really highly qualified specialists, you know, on the founding team, How has that how has that been for the company, and and how did you decide to make that decision in the first place to have them on, in such deep involvement versus, like, something like an advisory board?

Speaker 1

是的

Yeah.

Speaker 1

是的。

Yeah.

Speaker 1

这是个很棒的问题。

That's an awesome question.

Speaker 1

我觉得这个问题有几个方面。

I think there's a there's a few parts to that.

Speaker 1

首先是可信度。

One, instant credibility.

Speaker 1

对吧?

Right?

Speaker 1

我虽然在科技行业干了这么多年,但跟医生、医生管理层或者医院打交道时,他们可能也就听听我说的。

Me as somebody who's spent a career in tech, speaking to a physician, speaking to physician leadership or a hospital or anything like that, you know, they would certainly listen to me.

Speaker 1

但如果你身边有个真正当过医生的人,那完全是另一回事。

But if you have someone who has actually experienced this firsthand as a physician themselves, it's it's a whole other it's a whole other world.

Speaker 1

所以,我觉得第一点就是可信度。

So, like, instant credibility is the first thing I would say.

Speaker 1

第二,我觉得医生的问题解决能力其实和创业者要应对的挑战非常契合。

Two, I think the the problem solving skill set that physicians have is actually very it aligns very well to the stuff that you deal with as a startup founder.

Speaker 1

对吧?

Right?

Speaker 1

作为创业者,你得不断适应、持续向前。

Because as a startup founder, you just have to keep rolling with it.

Speaker 1

你当然有自己的一套方法论可以参考,用来解决问题。

Like, you know, you have your your, your methodologies that you can you can look to to help solve problems.

Speaker 1

但很多时候,你之所以选择创业,正是因为你想改变或颠覆某些东西。

But often, the reason, like, you're you're in the startup game is because you're trying to change something or trying to disrupt something.

Speaker 1

所以你得懂得怎么应对问题,尤其是那些特别复杂的问题,拆解开来,想办法快速推进。

And, you know, I think you just need to know how to approach problems and sometimes very complex problems, break them down and and and try to figure out how to move quickly through that.

Speaker 1

因此,我觉得医生亲身经历过的那种处理复杂问题的能力,和创业中遇到的挑战有很多相似之处。

So I would say there's a lot of similarities to what I imagine being a position is firsthand to solving relatively complex problems in the startup world.

Speaker 1

第三,我觉得让那些有不同背景、曾经从事其他行业的人来参与科技创业,也有其独特价值。

Third, I think there's there's something about having people who are perhaps a different they had a different set of experiences building a tech.

Speaker 1

现在做产品,门槛其实已经没了,说实话。

Because if you think about the barrier to entry now when building products, quite frankly, I don't think there is a product barrier anymore.

Speaker 1

现在的AI模型已经这么强大了。

AI models getting as good as they are today.

Speaker 1

谁都能随便搭个云服务,做出个挺厉害的产品。

Anybody can spin up Cloud Code and build a pretty amazing product.

Speaker 1

真正能拉开差距的,是你在科技圈之外的行业经验。

So the real differentiation is is that experience that you have in a field that's outside of tech.

Speaker 1

我觉得第三点特别关键,就是我们对临床工作流程的了解,帮了我们大忙。

And that's where I think the the third thing I'd share is that's been a huge accelerant for us, understanding the workflows, understanding how things work within a clinic.

Speaker 1

像转诊、Priyat这些事,你开头提过,但其实远不止表面看起来那么简单,想真正解决这些问题,你得懂临床里的方方面面。

Simple things like referrals and Priyat, you mentioned that in the intro, in front of I I think, like, there's a lot more to it than just what meets the eye, and there's a lot more that you need to understand about the clinical workflow in order to actually solve that problem.

Speaker 0

我过去几个月一直在说,就像你讲的,做产品已经不是难点了。

I think one thing I've said over and over again for the past few months is, you know, I keep like you said, building is not the hurdle anymore.

Speaker 0

这根本就不是问题了。

It's not a problem anymore.

Speaker 0

谁都能做个东西出来。

Anyone can build something.

Speaker 0

关键是怎么推广。

It's distribution.

Speaker 0

你怎么才能让真正用得上的人拿到它?

How do you actually get in the hands of people who can use it?

Speaker 0

你说得对,拥有信誉、适应能力,以及对工作流程的深刻理解,这才是把产品有效推到诊所、医生和管理人员手里的关键——他们才是真正能用它帮助病人的那群人。

And to your point, having that credibility, the ability to adapt, and just being able to understand the workflows very deeply is exactly how you can distribute well and get your product in the hands of the clinics, the physicians, the clinic managers who are actually gonna be able to put it to use and help patients with it.

Speaker 0

这说得通。

So that makes a lot of sense.

Speaker 1

对。

Yeah.

Speaker 1

最后一块,我觉得和前面那三点同样重要,就是信任与安全。

The the last piece, which I think is is just as important as the other the other three, is the trust and safety.

Speaker 1

我们大部分产品都是直接面向患者的,所以界面设计上我们花了很多心思,但还有很多东西是普通用户根本看不到的。

So if you think about the interface that we set so we're patient facing in most of our products, and there's a lot that we a lot that we build that most customers would never see.

Speaker 1

其实是背后的一整套机制。

It's the the framework behind.

Speaker 1

我们自己开发了一套评估体系,更具体点说。

We have our own evals framework to get, know, more technical here.

Speaker 1

我们搭建了自己的评估系统,用来监控异常情况之类的。

We've built our own evals framework to monitor outliers and things like that.

Speaker 1

我们还设置了升级流程,必要时可以直接联系诊所或首席医疗官。

We have escalation paths to the clinic or to or to chief medical officers as and when needed.

Speaker 1

所以我觉得,这类系统必须有临床背景的人参与设计和运营,毕竟关系到患者的健康与安全。

So I think that's something that you you you have to have someone who's clinical help design those systems and and run those systems, because of the the impact of, definitely, patient patient safety and and well-being.

Speaker 0

说得对。

Yeah.

Speaker 0

你只要走进诊所,或者哪怕是在Zoom上跟人交流,只要名字后面有个医生背书,就能大大增加信任感,因为对方知道你至少懂这套系统的基本原理,也了解医生的实际工作方式。

Just when you walk into the clinic or talk to someone on Zoom even, having the MD behind the name can help a lot because they know you have at least a fundamental understanding of how the system works, what, you know, your experience with the physician is practicing.

Speaker 0

没错。

So that Yep.

Speaker 0

这确实很有道理。

Definitely makes a lot of sense.

Speaker 0

我觉得你提到了几个产品,比如患者登记和预先授权。

I think you've touched on a couple of the products, you know, patient intake, prior auths.

Speaker 0

但从我浏览官网和了解贵公司的情况来看,你们的产品线还挺丰富的。

But from what I saw on the website and what I've read about your company, you have a a variety of products.

Speaker 0

你知道的。

You know?

Speaker 0

你们还有一个智能文书助手。

You also have a Scribe.

Speaker 0

还有其他各种智能代理。

You have a variety of other agents.

Speaker 0

我很想听听,你们的产品平台是怎么从单一的患者登记发展成现在这一整套智能代理的?你们接下来会优先考虑开发什么?

I'd love to hear more about, you know, how did your product your platform evolve from just one patient intake to this whole suite of agents, and how do you think about, you know, what's to build next?

Speaker 1

是的。

Yeah.

Speaker 1

这是个好问题。

It's a good question.

Speaker 1

我们最初确实是从患者登记开始的,后来逐渐深入到围绕这一环节的整个体系中。

So intake was certainly where we started, and we since gotten pulled into the entire ecosystem that surrounds the position.

Speaker 1

如今,诊所和医院面临的一个重大挑战,而且未来还会继续加剧,就是成本不断上升,而报销金额却增长缓慢甚至停滞。

So one of the big challenges that clinics and hospitals face today and will continue to to face this this probable compound is the rising costs and relatively flat or slow growing reimbursements.

Speaker 1

最终,唯一的出路就是尽可能自动化,同时为医生提供支持,让他们能看更多的病人。

Ultimately, the only path is to automate as much as possible while providing the resources to physicians to see more patients.

Speaker 1

你几乎必须用更少的资源做更多的事。

You almost have to do more with less.

Speaker 1

我觉得,当我们思考问题的根源时,通常都始于某种转诊。

And I think as we think about where the problem sits, it usually starts with some sort of referral.

Speaker 1

大多数专科诊所的入口,往往都是某种形式的转诊。

The on ramp to most specialty clinics is is usually referral of some sort.

Speaker 1

因此,这自然就成了我们接下来要拓展的方向。

And that's the natural progression for us to go.

Speaker 1

在接待流程之前,可能是文件处理环节。

So prior to the intake might be document processing.

Speaker 1

我们目前真正产生影响的产品,通常都是从这个最初的接触点开始的。

So where we think about our current the products that are really moving the needle usually start from that very first touch point.

Speaker 1

比如胃肠科诊所就是一个例子。

So take a GI clinic, for example.

Speaker 1

我们曾合作过一家诊所,他们积压的患者案例非常多。

We had one clinic where they had a backlog come back to CRC example.

Speaker 1

他们积压了大约四千名患者, backlog 大概有六个月之久。

They had a backlog of about 4,000 patients, and the backlog was about six months or so.

Speaker 1

其中一个难题是,他们有四五个人专门处理这些积压,但工作量实在太大,根本忙不过来。

One of the challenges with that is they had four or five people managing this backlog of of patients, and they still had a hard time clearing it just with the sheer amount of work.

Speaker 1

而现在,我们已经能做到帮他们分担这部分工作了。

And we're now at a point where we can offload that.

Speaker 1

所以我们开始和他们合作。

So we started working with them.

Speaker 1

我们只用了三周就清掉了这个积压。

We we cleared this backlog in about three weeks.

Speaker 1

这一切都始于最开始的接触点——从转诊到临床筛查,再到入院登记,最终为这些患者安排结直肠癌筛查结肠镜检查。

And that started from the very first touch point, which is a referral into a clinical screening, into an intake, and then ultimately getting those patients scheduled for their colorectal cancer screening colonoscopy.

Speaker 1

你提到了文书助手。

You mentioned scribe.

Speaker 1

我们确实认为文书助手是个很有价值的工具。

So we certainly see scribe as being a valuable tool.

Speaker 1

在很多情况下,电子健康记录公司已经开始提供文书助手服务了。

That to us, you know, in in a lot of cases, scribes are starting to be offered by, EHR companies.

Speaker 1

对吧?

Right?

Speaker 1

比如Athena就在自己投入资源。

So we see, like, Athena spending their own.

Speaker 1

还有Ethic,当然也在投入自己的资源。

We see Ethic, of course, spending their own.

Speaker 1

有几家选择合作,我们自己也和几家合作了。

There are a few that that choose to partner, and we, in fact, partner with a few.

Speaker 1

我们当然也会通过这些合作伙伴来销售产品。

And we, you know, we, of course, like, sell through those as channels.

Speaker 1

但总的来说,Stripe 和电子病历系统的关系比较密切。

But in general, we can see Stripe as being somewhat germane to the EHR.

Speaker 1

不过,在那之前和之后的环节,才是真正值得我们开拓的机会。

The stuff that is before and after that, though, I think really is is for us the greenfield opportunity.

Speaker 1

回到你刚才的问题,普拉纳夫,我们会继续完善这个端到端的流程:从最初的转诊开始,到就诊前的预检,再到长期的慢性病管理与随访,全程站在患者和医生之间,为低风险、常规性的任务提供自动化支持——比如主动联系患者、完成必要操作,再把结果反馈给医生。

So back to your question, Pranav, we'll continue to build within that orchestrated workflow that starts from the initial referral to, the pre visit intake to ongoing chronic disease management and follow ups and really sitting at that interface between the patient and the provider and providing them with this autopilot layer to where possible for low risk routine tasks, reach out to the patient, fulfill whatever needs to be done, and then come back and report to the provider.

Speaker 1

这些任务由智能代理来执行,但医生始终掌握主导权,决定代理下一步该做什么。

This is what the agents have done, and then have the the clinician still at the in the driver's seat really telling the agent what to do next.

Speaker 1

这就是我们看到的市场走向,我们会持续优化这个流程,从患者接触的第一刻起,贯穿整个诊疗全程。

So that that's how we see the market unfolding, and we'll continue to build in that in terms of our orchestrator workflow from from the very first touch point through the entire journey with that patient.

Speaker 2

这种协同式的工作流程也特别有意思。

The orchestrated, workflow is is really interesting too.

Speaker 2

对吧?

Right?

Speaker 2

你刚才举了结肠镜检查的例子,其实已经说明了你之前开发的各个智能体是如何协同配合的。

Like, you you laid out the example of of colonoscopies, but in that example, you've laid out how each individual agent that you've already built out kind of plays together to facilitate that.

Speaker 2

这几乎让人觉得,只要遇到预防性筛查,比如乳腺钼靶检查,也能用同样的方式来处理。

And it almost feels like you've you've basically built out a model where whenever we have a preventative screen, maybe it's, mammograms, for example.

Speaker 2

对吧?

Right?

Speaker 2

你可以直接复用这套组件,只调整一些临床细节,就能适配到其他场景。

Like, you can maybe apply the same exact formula of, like, the building blocks and then just, like, modify some of the clinical details to that.

Speaker 2

你是不是也觉得,既然已经有了这些基础模块,就能轻松扩展到其他临床流程中?

Do you do you see it in that in that way of, like, you can just kind of scale since you have the building blocks and apply to other clinical, clinical workflows as well?

Speaker 1

完全没错。

Totally.

Speaker 1

你刚才说的这一点,对人群健康的影响其实非常大。

I mean, what you just articulated, it has one has a huge impact on population health.

Speaker 1

其次,如今系统内靠人力来大规模开展预防性筛查的能力越来越有限。

And the second is, there is lesser and lesser capacity in the system today to actually do that at scale, the preventative screening using humans.

Speaker 1

你说得完全对。

So you're absolutely right.

Speaker 1

说到预防性筛查,我们最初从结直肠癌入手,但像乳腺癌筛查,我们也做了很多,后来还扩展到了一些初级诊疗诊所。

When you think about preventative screening, you know, we started with colorectal cancer, but mammography, you know, we we do a lot in you know, we've since branched out into some primary care clinics.

Speaker 1

我们为医保和医保优势计划的患者开展了大量每两年一次的健康体检。

We do a lot in terms of biennial wellness visits for, Medicare and Medicare Advantage patients.

Speaker 1

在扩大这类预防性筛查方面,有很大的空间可以发挥。

There's a huge opportunity to help scale that preventative, screening.

Speaker 1

不过,这种方式必须确保不破坏医生和患者之间的关系。

That said, it it has to be done in a way that doesn't replace the provider, patient relationships.

Speaker 1

有些情况下,患者的主治医生确实希望亲自掌握这个关系。

And in some cases, their primary care providers do wanna own that relationship.

Speaker 1

所以,像预防性结直肠癌筛查或乳腺癌筛查这类工作,完全交由系统处理是可行的,因为没人会反对这些筛查是有益的。

So where it will impossible offloading that, like, preventative CRC screening or mammography is a great one because nobody nobody argues that that's good to do.

Speaker 1

对吧?

Right?

Speaker 1

证据是明摆着的。

Like, the evidence is there.

Speaker 1

没人会说这事儿不该做。

Like, nobody says, you know, this isn't a good thing to do.

Speaker 1

你得把握好分寸,确保还是以医生为主导,所有操作都得在记录在案的医生指导下进行。

There are there is probably a fine line you have to walk to to make sure you still maintain that relationship with the physician and and not do things that aren't still at the direction of of the physician who's who's on record.

Speaker 0

你也不希望让医生觉得被冒犯,或者被取代。

And you don't wanna step on the physician or even know APC plus toes.

Speaker 0

你不想让他们觉得你在试图替代他们。

You don't want them to feel threatened or, like, you're trying to replace them more or less.

Speaker 1

没错。

Correct.

Speaker 1

是的。

Yeah.

Speaker 0

这说得通。

That makes sense.

Speaker 0

你刚才提到的那一点,比如Epic、Oracle,我觉得挺关键的。

I think one point you mentioned a few minutes ago was, you know, Epic, Oracle.

Speaker 0

他们有些公司正在EMR系统里自研助手,这样一来,护城河可能就没那么深了。

Some of them are developing their own scribes in the EMR, so that's sort of there's maybe less of a moat there.

Speaker 0

所以,把这当成核心服务可能就没那么有吸引力了。

It's maybe less less attractive to focus on that as your primary sort of service or offering.

Speaker 0

你有没有担心,或者觉得Epic这些主流EMR系统会切入你专注的其他流程,比如患者初诊这类环节?

Are you worried about, or do you predict that Epic or some of the major c m r c EMRs will get into the more patient intake flows, the, like, the other flows that you're focused on?

Speaker 0

因为我觉得,迟早他们也会做这些。

Because I feel like at some point, they're gonna do it as well.

Speaker 0

那在短期内,你觉得你们有什么独特优势能让你不用太担心这个?

So what what do you think differentiates you enough to not have to worry about that at least in the short term?

Speaker 1

对。

Yeah.

Speaker 1

短期内,Epic 确实已经有了一套患者登记产品,这是前提。

So in the short term, there's so Epic does have an intake product, to start.

Speaker 1

对吧?

Right?

Speaker 1

而且他们还在持续完善这个功能。

And, you know, they continue to develop that.

Speaker 1

实际情况是,就像阿尔文提到的,整个流程是多步骤的。

The reality is the multistep, in Arvind, you mentioned this.

Speaker 1

你不是在替换某个单一的环节,而是把多个智能代理串联起来,形成一个完整的流程。

Like, these agents being strung together in sort of this multistep journey, you're not really it's not a single point solution that you're you're really replacing.

Speaker 1

你真正推动的是一个结果。

You're actually driving an outcome.

Speaker 1

那这个结果是什么?

So what is the outcome?

Speaker 1

结果就是帮患者完成筛查,并成功预约结直肠癌筛查。

The outcome is to basically screen a patient and get them scheduled to have their CRC screening.

Speaker 1

听着很简单,但这一路上实际上有大约十三个不同的步骤。

Sounds simple, but there's probably about 13 different steps that happen along that journey.

Speaker 1

而短期内,像Epic这样的公司并不会把重点放在这上面。

And that is just not where, at least in the short term, where the epics of the world are gonna be focused.

Speaker 1

长期来看,也许情况会不一样。

Long term, I think, you know, potentially could be the case.

Speaker 1

我们会持续跟进市场的发展趋势,不断调整方向。

And, you know, we will continue to evolve where we see the market going.

Speaker 1

对他们来说,现实是电子病历系统本来就是数据来源,现在更是成了核心数据库。

But for them, the reality is the EHR becomes the source of rec I mean, it is already the source of record and becomes really that database layer.

Speaker 1

而运行在上面的智能代理,就像人类使用电子病历系统那样与之交互、调用数据,但目标是推动整体结果,而不是单独的功能模块。

And then the agents sitting on top of that really act much the same as humans would that interface with the EHR and use that data store, but are actually driving outcomes rather than individual product features.

Speaker 1

所以我们看到的那些更复杂的场景,根本原因是电子病历系统压根没设计来支持这些需求。

So that's where we see the the more complex use cases just is the EHRs are just not set up to help tackle that.

Speaker 1

除此之外,我觉得大多数诊所的工作流程——我们现在和很多使用Epic的诊所合作,也包括中型市场——都面临一个碎片化严重的电子病历环境。

And beyond that, I think, you know, the majority of of the clinics work, and now we work with many clinics that use Epic, But the mid market space as well where we see a lot of the attraction is a pretty fragmented EHR space.

Speaker 1

所以我们看到的还挺多的。

So we see, you know, quite a few.

Speaker 1

事实上,今天在中端市场,我们经常接触到十三四家不同的电子病历系统。

In fact, today, we see about 13 or 14 different EHRs on a regular basis within that mid market space.

Speaker 1

它们都没法像Epic或者Oracle那样打造强大的系统。

So they're not all equipped to build like the epics can or the oracles of the servers can.

Speaker 1

所以有两个不同的方向,一个是专科领域,那些市场的电子病历系统很愿意合作。

So there's there's two different avenues, one on the specialty side where EHR is in in that market category are happy to partner.

Speaker 1

我们确实和一些公司有合作。

We actually partner with some.

Speaker 1

我们会把产品嵌入到它们的白标方案里,帮它们加速发展。

So we embed our products in a white labeled offering to some of these EHR companies to help them accelerate their own growth.

Speaker 1

但另一方面,我也觉得,目前电子病历系统根本没把重点放在这上面。

But, also, on the other side, I just think the EHRs are are not focused on that today.

Speaker 0

这说得通。

That makes sense.

Speaker 0

说到电子病历系统高度分散的问题,你看看像日本这样的国家,虽然我不太记得确切数字,但大概有一半的诊所还没用上电子病历,仍然依赖纸质记录或者一些老旧的软件系统。

And to your point about EMR being very fragmented, if you look at, you know, even other countries like Japan, for example, fifth maybe if I think, I feel the exact statistic, but around 50% of all clinics are not using EMR is still relying on, you know, more preliminary fragmented systems, whether it's paper or some older software.

Speaker 0

我很好奇。

I'm curious.

Speaker 0

你们目前只关注美国市场,还是也考虑海外?

Are you focused only on The US market, or you also looking abroad?

Speaker 1

是的。

Yeah.

Speaker 1

我们内部确实讨论过这个问题。

We we've talked about that internally.

Speaker 1

现在我们只专注于美国市场。

Today, we're only focused on The US.

Speaker 1

我是在加拿大长大的,我觉得加拿大那边也有巨大的机会。

I I grew up in Canada, and I think there's a huge opportunity just north of the border.

Speaker 1

但现阶段,我们的重心还是主要放在美国。

But today, for for this time being, our focus is primarily The US.

Speaker 2

是的。

Yeah.

Speaker 2

有道理。

Makes sense.

Speaker 2

而且我觉得,这类流程也挺有意思的。

And, I think it's it's interesting too with these kind of flows.

Speaker 2

每个国家都有自己非常独特的操作流程。

I think each country has its own, like, very specific, workflows.

Speaker 2

尤其是美国,当你为美国市场开发时,几乎感觉像是要重新打一场仗,再进军另一个国家。

And especially for US, I think when you're building for The US, it it almost feels like an entire, different battle moving to to another another country.

Speaker 1

对。

Yeah.

Speaker 1

经济激励机制也不一样,特别是单一支付体系这种。

And the economic incentives are something different too, especially, like, a single payer.

Speaker 1

我从小在多伦多长大,安大略省的OHIP——安大略健康保险计划,很大程度上塑造了那里的行为模式。

You know, I grew up in Toronto and on the province of Ontario, and LHIP, Ontario health insurance plan drives a lot of the behavior there.

Speaker 1

我们当然也有私营企业和科技公司在做些了不起的工作,但那里的模式完全不同。

And, you know, we certainly have, like, private enterprise and and tech companies doing some amazing work, but it's just a different model there.

Speaker 1

经济激励机制也不一样,这就导致了完全不同的采购行为,也影响了更广泛的行为模式。

And the the economic incentives are different, so they just drive different purchasing behavior, and they drive different behavior more generally.

Speaker 1

欧洲市场挺有意思的,因为它有点像是双轨制。

Europe, I think, is an interesting market because it's somewhat two tier.

Speaker 1

不过美国完全是私营体系,这让你能迅速成长起来。

But, yeah, US, I think, being entirely private has you have the ability to grow up pretty quickly.

Speaker 2

确实如此。

For sure.

Speaker 2

我觉得Insight Health特别有意思的一点是,我们接触的很多人做医疗AI,但主要面向医生或医疗专业人员,那边有一套明确的规范。

I think I think one of the really interesting interesting things about Insight Health is, you know, a lot of the people that we've talked to are building, you know, in the health care AI, but predominantly physician facing or health care professional facing where there's, you know, there's a specific rule book on that side.

Speaker 2

但归根结底,总得有具备临床经验的人来核对事实,或者对系统输出的内容做出判断。而一旦面向患者,哪怕只是做初步问诊,不直接提具体建议,整个安全准则和交互设计的玩法都完全不一样了——从怎么引导对话,到怎么设定安全边界,都得重新考虑。

But at the end of the day, you always have someone that has that clinical knowledge that can fact check or like, exert a level of, you know, understanding of whatever is being said, where it feels like, you know, when you're building patient facing, and even if it's like an intake and you're not really necessarily providing specific advice, it seems like the playbook is is is a completely different one in terms of what you do on a safety level, what you do, and and how you, like, instruct the agent to interact with the user.

Speaker 2

你对那些面向患者的助手,是怎么看待的?

How do you think about, you know, any of your agents that are patient facing?

Speaker 2

你们有没有一个统一的准则,来区分面向患者的AI和像Scribe这样面向医生的解决方案?

Do you have, like, a central kind of, like, rule book of, like, this is how we, you know, think about, patient facing, AI versus, for example, your Scribe solution that's physician facing?

Speaker 1

是的。

Yeah.

Speaker 1

对。

Yeah.

Speaker 1

这个观点非常到位。

It's it's a really good insight.

Speaker 1

我觉得两者的操作方式完全不同。

I think the the playbook is completely different.

Speaker 1

在医生端,你可以更注重准确性。

You you can be, more correct there.

Speaker 1

我们一直在思考的一个问题是:怎么评估效果?

I think part of what we think about is, one, how are we running eval?

Speaker 1

当初我们启动Insight项目时,到现在为止,市面上都没有现成的评估框架能直接用,所以我们自己开发了一套。

So when we started Insight, maybe to this day, there isn't an off the shelf eval framework that would work for our use case, so we built our own.

Speaker 1

你可以从两个不同的阶段来考虑这个问题。

I mean, think about this at at in two different stages.

Speaker 1

一个是实时安全检查,另一个是近实时安全检查。

There is real time safety checks, and then there are near real time safety checks.

Speaker 1

在面向患者的应用中,我们任何时候可能都在运行大约四个不同的模型。

In a patient facing application, we have at any given moment, we probably have about four different models that are running.

Speaker 1

首先是驱动对话的核心模型。

So we have the core model that's driving the conversation.

Speaker 1

然后还有语音转文字、文字转语音这些模型。

We might have speech to text to text to speech models.

Speaker 1

此外还有一个监督模型,确保所有系统协同工作顺畅。

And then we have a supervisory model that ensures that double orchestras playing well together.

Speaker 1

一旦出现异常,它就能及时介入并终止问题。

And should anything fall off the rails, it it can help stop that.

Speaker 1

比如阻止幻觉,或者识别安全风险——像患者需要挂电话拨打911这种情况,这些都会在实时中处理。

So things like, stop things like hallucinations, stop things like if if there is a safety risk, like, you know, if a patient needs to hang up the phone and call 911, like, that's all happening in real time.

Speaker 1

而在近实时阶段,系统会事后处理所有数据,并将潜在问题上报给诊所。

And then in near real time, it processes everything in arrears and then potentially surfaces up any concerns to the clinic.

Speaker 1

所以如果有安全风险或需要立即处理的紧急情况,就会在近实时阶段处理。

So if there is a safety concern or something that's more urgent that needs to be dealt with almost immediately, that happen happens in near real time.

Speaker 1

无论是电话通话、语音界面还是聊天界面,我们都从这两个阶段来考虑。

So if it's a phone call that we're running or a visual voice or even a chat based interface, those are those are the two stages we think about.

Speaker 1

最后一步,是具备真正的临床理解能力。

And then the final piece is having really a clinical understanding.

Speaker 1

当我们总结通话或与患者对话的内容时,必须确保总结内容经过相关专科医生的审核。

So when we think about summarizing the output of a call or summarizing the output of a conversation we have with the patients, making sure that the summary itself is vetted by physicians in that specialty.

Speaker 1

我们大部分的上线工作其实都是和诊所一起测试,确保他们不仅清楚整个流程的每个环节,也明白如何持续监控,识别我们系统之外的异常情况——这样他们就知道,除了我们做的,他们自己也要额外把好关,在每次互动发生时保持警惕。

And we do probably about I'd say the majority of our onboarding is really just testing with the clinic to ensure that they are, one, fully aware of the various different steps of the process, but also that they are aware of how to continue to monitor and check for, you know, outliers and anomalies in these conversations beyond what we do already so that they know, you know, this is the best thing is doing doing the diligence in in addition to what we're doing when these when these interactions are happening.

Speaker 1

所以我觉得整个流程差不多分为三个阶段。

So so then I think there's there's almost three stages to it.

Speaker 1

第一个是实时阶段。

There's the real time.

Speaker 1

还有近实时的处理,再加上我们和诊所合作,确保他们完全明白自己收到的是什么,也知道怎么发现那些不太对劲的地方。

There's near real time, and then there's us working with the clinic to ensure that that they they fully understand what they're getting and and know how to detect if something doesn't quite look right.

Speaker 0

这说得通。

That makes sense.

Speaker 0

我觉得你提到的数据和案例都表明,这套系统运行得不错。

I think the numbers you've sort of mentioned, the case studies you have show that it's working well.

Speaker 0

患者们很喜欢,而且它不仅对患者有益,也给诊所带来了经济收益——毕竟,诊所不会买任何不帮他们赚钱的东西。

People are liking it, and it's showing not only a patient benefit, but also a financial benefit for the clinic, which, you know, clinics aren't gonna buy unless it's helping them financially.

Speaker 0

所以你得兼顾患者护理和财务收益这两方面。

So you need to sort of balance both patient care plus the the money aspect, the financial aspect.

Speaker 0

但你显然不是唯一在做这事的公司。

But you're not the only player out there, obviously.

Speaker 0

还有其他人在做类似的事情,我猜口碑传播也起了一定作用。

There's other people doing very similar things, and I'm sure there's some word-of-mouth aspect in there.

Speaker 0

那你们的市场推广策略是什么?

But what is your go to market strategy?

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Speaker 0

你们是怎么决定目标的?比如该去争取哪些小型医疗系统、大型医疗系统,或者独立诊所?

How do you decide, you know, which small health system or big health system or independent clinic to go after?

Speaker 0

正如你所说,这个市场非常分散。

There's, as you mentioned, a very fragmented market.

Speaker 0

其他人也在做类似的事情。

There's other people playing it as well.

Speaker 0

那你们的策略是什么?

So what's your strategy?

Speaker 0

你们是怎么切入这个市场的?这个策略有没有随着时间调整?

How do you approach that, or how has that evolved over time as well?

Speaker 1

是的。

Yeah.

Speaker 1

早期我们主要聚焦在肿瘤科、神经外科和消化内科。

So in the early days, we focused into almost entirely on oncology, neurosurgery, and GI.

Speaker 1

神经外科这块,是因为我们团队里有戈尔医生,他本人就是神经外科医生。

Neurosurgery, because we have doctor Gore on our team who himself is a neurosurgeon.

Speaker 1

就像我之前提到的,能立刻建立信任,同时利用他身边的人际网络。

As I mentioned before, instant credibility, also working through his immediate network.

Speaker 1

后来业务扩展到了心脏科。

And then since evolved to Can

Speaker 0

我刚才

I just

Speaker 1

当你

when you

Speaker 0

说到神经外科,这主要是独立的神经外科诊所,还是也包括学术中心、神经外科科室,以及这些机构里的私人诊所?

say neurosurgery, is that primarily independent neurosurgery clinics, or is it also, you know, like, academic centers, neurosurgery departments, and they're private in the clinics within those?

Speaker 1

对。

Yeah.

Speaker 1

没错。

Yeah.

Speaker 1

好问题。

Good question.

Speaker 1

所以早期的时候,主要是私人诊所。

So in the in the early days, it was mainly private.

Speaker 1

明白了。

Okay.

Speaker 1

我们现在跟一些大型学术机构和医疗体系内的神经外科团队合作,类似这样的情况。

We we now work with neurosurgery groups within larger academic institutions, larger systems, and things like that.

Speaker 1

我们发现,神经外科领域,总的来说,即使跟大型体系有关系,比如像普罗维登斯,也大多是私人运营的。

What we found is neurosurgery, I would say, on average, tend to be private even if they're affiliated with a larger system, like Providence, for example.

Speaker 1

你知道的,医生。

You know, Doctor.

Speaker 1

博勒是俄勒冈诊所的成员,但他们跟普罗维登斯有合作,因为用的是对方的设施。

Borer is is part of the Oregon Clinic, but they're associated with Providence because they they use their facility.

Speaker 1

所以他们本质上还是独立的私人执业。

So they're still an independent private practice.

Speaker 1

但总的来说,我们接触的群体确实覆盖了整个光谱,既有大体系内的,也有纯私人的。

But in general, yeah, there's there's probably a full spectrum of folks that we work with, both within larger systems and, in private.

Speaker 1

我觉得我们现在支持的专科数量已经扩展到大约80个,准确说是85到86个左右。

I would say we've we've since expanded to probably about 80 I think it's just about 85 or 86 specialties now that we support.

Speaker 1

我们在全科医疗领域也做了不少工作。

We also do quite a bit in the primary care world as well.

Speaker 1

说实话,对任何初创公司来说,跟大型医疗系统谈合作,销售周期通常都特别长——除非你真有本事推动一些不太现实的东西,比如一年内就能搞定。

The reality is that for any startup, the the sales cycles for larger health systems tend to preclude you from from I mean, unless you have some some ability to really drive something that that's somewhat, let's say, not realistic, in terms of, like, less than a year of a sales cycle.

Speaker 1

总的来说,我们发现,想一开始就拿下大型系统,销售周期几乎是个拦路虎。

In general, we found that sales cycles tend to preclude you from really starting off with larger systems.

Speaker 1

另外,你刚才提到,普拉纳夫,关于案例研究这类东西。

Also, you mentioned, Pranav, in terms of case studies and things like that.

Speaker 1

大型医疗系统特别看重历史证据、成功案例,像这类东西。

Larger health health systems put a lot of value on historical proof, proof points, things like case studies, and things like that.

Speaker 1

所以我们花了挺长时间才走到今天这一步。

So it's taken us some time to get to that point where we're now at that point.

Speaker 1

但早期的时候,我们是从这些小型私人诊所开始的。

But in the early days, started with these smaller private practices.

Speaker 1

不过现在,我觉得我们已经完成了大约四百万次患者就诊,并且还在持续增长、加速发展。

These days, though, yeah, I think we have you know, today, think we've done about 4,000,000 patient encounters and continue to grow and accelerate.

Speaker 1

所以这一点在我们与大型医疗系统合作时,成了非常重要的价值支撑。

So for that, that I think has has been a huge, point of value when we start to work with these larger health systems.

Speaker 2

说到独立诊所,这确实是医疗实践的一种重要方式,我也挺关注的。

It's interesting too when I'm thinking about independent practice, as, you know, one of the ways that we practice medicine.

Speaker 2

但近年来,独立诊所的数量明显减少了,主要是因为行政事务繁重、排班困难、内部管理压力大,很多医生因此倾向于加入更大的体系,因为大系统能提供必要的基础设施,保障患者流量和资源支持,让他们能安心行医。

It seems like it's been shrinking pretty significantly because of issues like admin and and being able to schedule and being able to handle, all those things in house, and there often is a draw to become you know, to to consolidate and and join a bigger system because, that provides the infrastructure to get that patient flow, to get the, resources that you need to provide the care that you wanna provide.

Speaker 2

有意思的是,像Insight Health这样的公司专注于解决行政问题,某种程度上,你们瞄准独立诊所,其实是在帮助它们继续生存下去,维持作为独立行医模式的可能性。

So And what's interesting, especially with with with Insight Health and other companies building in in admin, it almost feels like you're, you know, by targeting independent practices, you're also, in a way, facilitating their continued existence in a as a way to practice medicine.

Speaker 2

这算是个额外的观察,但我很好奇,你们有没有想过,你们在独立诊所这一块,实际上是在帮那些原本可能撑不下去的诊所延续下去?

It is kind of like a side note, but I'm I'm curious if you've thought about that, like, how, you know, on the independent practice side, you've you've contributed to, helping sustain a practice that perhaps otherwise would would be would be struggling independently.

Speaker 1

是的。

Yep.

Speaker 1

我们从客户那里反复听到的一点是,我们帮他们保留了独立运营的身份。

I mean, one of the things that we've heard time and time again from our customers is that we're helping them stay private.

Speaker 1

对吧?

Right?

Speaker 1

我觉得对他们来说,这中间还有一种情感上的联系。

And I think that for them, there's, like, an emotional connection to that as well.

Speaker 1

所以我认为,我们所解决的问题,确实是在私人诊所层面面临的挑战。

So I think the the problems that we solve are certainly challenges at the private practice level.

Speaker 1

在大型医疗系统层面,也存在类似的挑战。

There are challenges at the larger system level.

Speaker 1

所以这些问题,虽然规模不同,但本质上还是很相似的。

So I think the problems are are, in many ways, albeit at a different scale, but still very similar.

Speaker 1

你面对的是大量重复性工作,一大笔成本都被算在了行政开支里。

It's you have this crazy amount of routine work, a huge amount of cost that gets attributed to this administrative bucket.

Speaker 1

而对于私人诊所来说,可支配的资金本来就更少。

And for private practice, there are just less dollars to go around.

Speaker 1

不幸的是,我们看到的情况是,这在初级医疗领域大约十五年前就已经发生了。

So, unfortunately, like, what we've seen is, you know, it's happened in primary care about fifteen ish years ago.

Speaker 1

我们看到初级医疗领域出现了大量整合。

We saw saw a lot of consolidation in primary care.

Speaker 1

同样的情况现在也正在专科领域发生。

That same thing is now happening in specialty.

Speaker 1

比如神经科,已经逐渐被纳入医疗系统,或者被私募股权公司收购整合。

We've seen that happen in specialties like neurology, for example, that they start to get, sorted into whether it's a system or a roll up of private equity.

Speaker 1

不过我觉得,对于我们合作的那些私人诊所来说,以胃肠科为例,他们的核心收入其实来自诊疗服务。

I do think, though, that for these private practices that we work with, a lot of it is like, if you look at GI, for example, the lifeblood of a GI clinic is their procedure revenue.

Speaker 1

他们确实花了很多时间认真思考。

So they've they've thought about long and hard.

Speaker 1

怎样才能继续维持运营,保持竞争力?

Like, how do they continue to stay and stay in practice and compete?

Speaker 1

因为街对面可能就有一个更大的医疗系统在抢病人。

Because there might be a larger system down the street that they're competing for patients, with.

Speaker 1

这其中很大一部分靠的是效率。

A lot of that is efficiency.

Speaker 1

他们怎么才能快速吸引患者,缩短首次就诊的等待时间,加快检查安排?

How do they get patients in the door quickly, reduce that time to first visit, reduce that time to procedure?

Speaker 1

如果能把这些环节打磨得特别顺畅,患者的体验会非常好。

And if they can get that really dialed in, then it's an amazing experience for the patient.

Speaker 1

但同时,这对诊所的经济效益来说也是巨大的提升。

But, also, it's, like, huge economically for that for that practice.

Speaker 0

没错。

Right.

Speaker 0

你们在短短几年内打造的成果真让人印象深刻。

It's very impressive to see what you've built in just a few years.

Speaker 0

我记得是从2023年开始的吧。

I think starting 2023.

Speaker 0

不到三年时间,你们就已经覆盖了这么多诊所。

So in just in less than three years, you meet around three years, you're at all these clinics.

Speaker 0

你们的业务已经拓展到了80多个专科领域。

You've expanded over 80 different specialties.

Speaker 0

你们的发展速度真是惊人。

You're growing incredibly fast.

Speaker 0

我很想听听你们团队现在是什么样子。

I'd love to hear more about how your team looks.

Speaker 0

你之前提到,最初只有你一位联合创始人。

Obviously, you mentioned you you started with one cofounder.

Speaker 0

你们一开始有两位首席医疗官。

You had the two chief co chief medical officers.

Speaker 0

你们是怎么考虑招聘合适的工程师、产品设计师这些人的?过去三年里,团队是怎么一步步扩大的?

How do you think about hiring the right engineers or product design, etcetera, and how has your team expanded in the three years you've been operating?

Speaker 1

是的。

Yeah.

Speaker 1

刚开始的时候就我们四个人,两个医生,再加上我。

So, yeah, it started off with just the four of us, two docs and and surround myself.

Speaker 1

最早招的那几位,我们很幸运,都是以前一起共事过的人,比如在Twilio和其他地方的老同事,彼此信任,而且对咱们正在做的这件事也有同样的热情。

And then in so the first few hires, we were pretty fortunate to have people that we've worked with in the past, so at Twilio and and other other places that, you know, we trust and and also share a passion for what we're building here.

Speaker 1

所以最初那几位员工都是通过我们的圈子里找来的。

So the first few hires really came through our our media network.

Speaker 1

事实上,我们第一个雇的是曾在Ceyron工作过的工程师,第二个是Eric从前在OHSU时的医疗助理,后来成了我们的首位临床成功经理。

In fact, our our first hire was an engineer that worked for Ceyron, and our second hire was Eric's old medical assistant from from OHSU, who ended up becoming our first clinic success manager.

Speaker 1

我觉得这一直是吸引优秀人才的重要渠道。

So I I think that's been a huge source for for some amazing talent.

Speaker 1

现在的团队结构已经比较清晰了。

The team today is structured.

Speaker 1

我们有面向市场的团队,按西部、中部和东部来划分。

So we have our go to market team, which is structured west, central, and east.

Speaker 1

我们就是这么规划的。

That's how we think about it.

Speaker 1

随着我们服务的客户越来越大型,和这些诊所的面对面交流也越来越多。

And just in terms of a lot of what we as we move up market, there's a lot more, I would say, face to face time with these clinics.

Speaker 1

考虑到这些诊所的复杂性,面对面沟通特别关键。

And given the complexity of these clinics, face to face time is really valuable.

Speaker 1

这样在物流上更顺畅,销售流程也更高效。

So it just makes logistically easier and and makes for a better sales process.

Speaker 1

至于工程团队,我们现在有六名工程师。

And then the engineering tie engineering side, we have six engineers.

Speaker 1

他们大多是全栈开发。

Most of them are full stack.

Speaker 1

回到我之前说的,AI 给我们带来了巨大的推动作用,我们非常支持用 AI 来加速开发。

I would say with go back to what said earlier, there is a huge accelerant that we've seen with AI, and we're big, proponents of using AI to help build quickly.

Speaker 1

有了 AI,即使我们覆盖的范围和客户群在扩大,工程团队也能保持相对精简。

And with that, we'd be able to keep our engineering team relatively lean for the surface area that we cover and the customer base that we have.

Speaker 2

对。

Yeah.

Speaker 2

我之前也在想,你已经提到过你们在开发这么多不同的智能代理,每个都挺复杂的,还得确保它们能和现有的系统顺畅协作,比如对接电子病历系统。

And I I think that was something that I was I was thinking about too is, like, you you've talked already about how many different agents you're building and the complexity of of building an individual one, but then also making sure that it plays nicely with the existing ones that you have, you know, connects to EHR.

Speaker 2

这里面的复杂性确实不小。

And there there's a lot of complexity there.

Speaker 2

听到你们团队这么精简,却能应对这么大的服务范围,确实挺有意思的。

So so it's interesting to hear that the the team is so lean and is able to manage that kind of service area.

Speaker 1

是的。

Yeah.

Speaker 1

而且我们还有很多共享的基础设施。

There's there's a lot of shared infrastructure too.

Speaker 1

比如我们有一个核心的智能调度层,叫Magic Flow,能把这些代理模块串联起来。

Like, we have our core brain or orchestration layer that we call, which is Magic Flow, which allows us to string these agents together.

Speaker 1

每个代理都设计得非常模块化,这样我们就能不断扩展,而不用每次都从头再来。

And building each agent in a very modular way allows us to continue to expand without having to reinvent everything.

Speaker 1

我之前提到过我们的评估框架。

I mentioned our evals framework.

Speaker 1

我们管它叫Safe AI。

We call that Safe AI.

Speaker 1

这也是一个共享的基础设施。

It it's a shared infrastructure.

Speaker 1

我之前在 Twilio 和 Visa 做基础设施,那时候他就有了一个很早的洞察:很多基础架构的设计,能让我们每次都能顺利扩展。

The I think, coming from building infrastructure at Twilio and Visa before that, that was one of the earlier insights that that he had and a lot of the foundational pieces that will help us scale just why redempt things every single time.

Speaker 1

这确实帮了我们很多。

So that that that's helped us quite a bit.

Speaker 2

是的。

Yeah.

Speaker 2

说到市场推广,你提到把业务分成了三个方向。

And when you're thinking about too with the go to market, you know, you mentioned that you split it up into three areas.

Speaker 2

智能代理流程的优势是灵活,但问题也在这儿——你常常得为不同用户用不同方式重复构建同一个代理。

The the one thing that's that is a is a pro with agentic flows, but also is is the complexity pieces that you're you're often building the same agent in a different style for a different user.

Speaker 2

所以,去见客户、跟潜在买家沟通的人,不仅要清楚对方的痛点,还得懂怎么针对性地设计解决方案。

And so there's a big need for the people that are going to those meetings or the the people that are talking to the people that you're selling to to understand specifically what the pain point is, but also know how to build for it.

Speaker 2

我很好奇,在这个领域里,你刚才说得很对。

I'm just curious, like, in this in this space, like, you're you mentioned you're right.

Speaker 2

你们有这么多代理。

You have all these agents.

Speaker 2

你是怎么考虑为不同科室量身定制工作流程的?基于你们整体的框架,比如接诊和转诊这些流程。

How do you think about that tailored approach for, creating specific workflows for for different practices based on your overall framework of how you're thinking about, like, different processes like intake and, and referrals.

Speaker 1

对。

Yeah.

Speaker 1

我们组建了市场销售团队。

Well, we built our go to market team.

Speaker 1

说实话,我们得到最好的建议就是,先搞清楚创始人自己哪些做法最有效,然后想办法复制它。

Mean, I the best advice we had was try to figure out what is working for us as founders and then figure out a way to repeat that.

Speaker 1

所以我们的做法是,每个区域都配备一名销售负责人和一名临床运营负责人,后者对临床流程非常熟悉。

So the approach we took is we have for every region, we have a sales lead, a clinic success lead who understands the clinical workflows quite deeply.

Speaker 1

同时我们还安排了一名现场工程师,用来填补中间的空白。

Then we have a forward deployed engineer, which allows us to bridge the gap.

Speaker 1

你得先真正理解临床流程,然后才能从智能代理的角度去精准调整。

So you really have to understand the clinical workflow first and then figure out how to actually dial that in from an agent perspective.

Speaker 1

虽然我们有一些共享的底层架构和模块,但把这些组件组合起来,可能每个诊所都需要定制化处理。

So we while we have the rails that might be shared infrastructure and the modules that might be shared infrastructure, tying them together is something that potentially might be bespoke to each clinic.

Speaker 1

所以,阿尔本,你说得对,关键就在于连接这两者。

So to your point, Arben, I think it's it's bridging those two.

Speaker 1

如果你对临床方面有深入理解,再配上一个技术很强的人参与对话,我们才能既快速推进,又保持你所说的那种定制化。

If you understand the clinical side deeply and then you have someone who's quite technical and and in that conversation, that's how we've we've been able to move quickly and and still maintain that customization as you described.

Speaker 0

没错。

Yep.

Speaker 0

接着你刚才说的,你们公司确实有一些技术非常厉害的人。

Building off that point, I think it's as you mentioned, you have some very technical people.

Speaker 0

同时,你们也有一批在临床领域经验非常丰富的专家。

You have some very clinically experienced sort of experts in the space in your company as well.

Speaker 0

整个行业最近都在兴起一股趋势,越来越多公司开始招聘既能做临床又能写代码的人,甚至能直接参与产品开发。

There's been a wave across the industry of companies hiring more people who can do both, clinicians who are also able to code, who are actually also able to build products.

Speaker 0

因为虽然分开设置工程和临床团队很好,能有深入的讨论,但有时候,一个人同时具备这两方面的视角,反而能更快推进,也能提出一些分开的团队可能想不到的关键问题。

So that because having separate engineering and clinical teams is great, you can have great conversations, but sometimes having both perspectives allows you to move move faster or ask the right questions in ways that separate groups sometimes don't.

Speaker 0

我想了解一下。

I'm curious.

Speaker 0

你有没有考虑过多招一些临床工程师或者懂临床的产品人员,来融合这两种视角?

Have you thought about trying to expand more in that space, having clinical engineers or clinical product people just to get sort of that combined perspective?

Speaker 1

是的。

Yeah.

Speaker 1

这挺有意思的。

It's interesting.

Speaker 1

以我们现在的规模,其实挺灵活的,说白了,我们会参考行业最佳实践,但更重要的是根据当下的业务需求来调整。

I mean, at our scale, we kinda have the flexibility to do I mean, frankly, like, we'll we'll look at best practices, but we can kinda do what fits the needs of the business today.

Speaker 1

比如新员工入职的第一周,我们会举办一次黑客松,把Claude的权限直接交到他们手上。

So in the first week, we have a hackathon for all new hires, and we we hand them the keys to Claude.

Speaker 1

然后跟他们说:

And we're like, hey.

Speaker 1

去吧,做个你自己真想用的东西。

Here's build something that you would wanna use.

Speaker 1

我们完全放手,让他们尽情发挥。

And we kinda give them the ability to go to town with that.

Speaker 1

不过回到你刚才说的,我觉得现在我们很多原型都是临床团队的人做出来的。

But to your point, I think a lot of our prototypes are now built by clinical folks.

Speaker 1

举个例子,我们的客户成功经理约翰,他在想怎么优化季度业务回顾(QBR)的管理方式,就直接自己做了个工具来帮忙,这个工具把他日常要做的事情全都考虑进去了。

Like, for example, we, so John, one of our, like, success managers, was thinking about a new way to manage his QBRs and just built the tool to help help him do that, which takes into account, really everything that he would do on a daily basis.

Speaker 1

我们早期的一些原型,也是由首席医疗官或者更偏向临床背景的人搭建的。

Some of our earlier prototypes are are built by our chief medical officers or someone who's more clinical.

Speaker 1

所以我觉得,在现在的AI领域,产品经理这个角色挺独特的。因为产品经理现在几乎有能力先把产品的大部分功能搭建出来,然后交给核心工程团队,让他们帮忙把数据接入进去,并确保安全性、可扩展性等等这些方面都到位。

So I think the role of a product manager is kind of a unique one these days in the world of AI because I I think you have to, like a product manager now has, the ability to, like, almost, like, build out most of the product first and then hand over a working prototype to maybe the core engineering to help pipe things in and and build it for security and scale and all those good things.

Speaker 1

不过,是的,我觉得正如你所说,我们努力让团队里的每个人都充分利用 AI,来辅助他们完成当前的工作。

But, yeah, I think to your point, we we try to arm everybody on our team to use AI to the fullest to help them in their current roles.

Speaker 1

对。

Yeah.

Speaker 1

这真的非常

It makes a lot

Speaker 2

有道理。

of sense.

Speaker 2

是的

Yeah.

Speaker 2

现在能这么快地推进,尤其是在这个竞争激烈的环境下需要快速搭建时,这一点特别重要。

Embracing the speed that you can move at now and especially when you need to build so quickly in this in this competitive landscape.

Speaker 2

确实很有道理。

It it makes sense.

Speaker 2

而且现在变化这么快,很难说一年后我们会到什么地步,但我挺好奇的。

And, I think, you know, especially at the pace that things are going, it's hard to know exactly where you'll be in a year, but I'm curious.

Speaker 2

你设计了那个初诊流程。

You know, you built these, the intake flow.

Speaker 2

你搭建了转诊系统。

You've built referrals.

Speaker 2

你开发了能高效完成各种重要行政任务的智能代理。

You've built really robust agents to accomplish really important admin tasks.

Speaker 2

你已经证明,这些系统可以协同工作,既提升诊所的运转效率,也改善患者的治疗效果。

You demonstrated that they can be orchestrated together to improve, clinic throughput, but then also patient outcomes.

Speaker 2

你还部署了一个文书助手,并且让它也跟这套系统整合在一起。

You've deployed a scribe that then integrates with that as well.

Speaker 2

所以我觉得,很多工作其实就是保持这种势头,不过我也很好奇。

So I'm sure there's, like a lot of that is just keeping that momentum, but I'm also curious.

Speaker 2

你肯定一直在开拓新的方向,明年会是什么样子?你们打算往哪些领域深入探索?未来的发展方向是怎样的?

You know, you're you're probably keeping new avenues up, and what does what does next year look like, or where are directions that you're you're hoping to explore or the Insight look like?

Speaker 1

是的。

Yeah.

Speaker 1

有几个不同的方向。

There's a few different areas.

Speaker 1

首先,我觉得有一个巨大的机会,你之前也提到过,就是关于人群健康管理这块。

One, I think there's a huge opportunity, and you called it out earlier on the population health side.

Speaker 1

当你在思考如何帮助患者提升就医便利性的时候。

So as you think about opportunities to help, improve access for patients.

Speaker 1

我们跟几家被归类为乡村医院的机构有合作。

So we work with a few hospitals that are considered rural health hospitals.

Speaker 1

在专科领域,平均等待时间确实特别长。

And, obviously, like, in specialty world, the average wait time is is super long.

Speaker 1

那我们该怎么填补这些缺口,从被动应对转向更主动的预防模式呢?

So how do we help bridge those gaps and maybe shift from more of a reactive model to more of a preventative model?

Speaker 1

光靠我们自己是做不到的。

That's us alone are not gonna do that.

Speaker 1

必须和每天直接治疗这些患者的医生紧密配合才行。

It's really in conjunction with the providers that that are are treating these patients each day.

Speaker 1

对我们来说,重点是转向持续的慢性病管理,成为一种不是只在就诊时才出现、而是真正融入患者长期健康保障的自动支持系统。

But I think for us, it's it's moving into more of that ongoing chronic disease management, really being that autopilot that isn't somewhat ephemeral for a visit itself, but tied into that long term well-being of that patient.

Speaker 1

比如CRC就是一个很好的例子:只要定期跟患者保持联系,就能确保他们按时完成预防性筛查,做好该做的事。

So CRC is one great example where if you can check-in with a patient periodically and make sure they're getting their preventative screening, make sure they're, doing what they need to do.

Speaker 1

在心脏病领域,吃药依从性是个大问题,定期跟进患者能带来非常显著的效果。

In, cardiology, for example, it's making sure like, medication adherence is such a big challenge today, and there's such a big impact to just checking in with patients periodically.

Speaker 1

所以,我们想的是长远的、真正的自动化支持,让这种照护能持续减轻长期负担。

So I think that's where we think about this long term and and that true autopilot motion where it can offload care long term.

Speaker 1

我们今天已经在做一部分了,但如果我们进一步加大投入、全面扩展这项工作,未来的机会会非常大。

We do some of that today, but doubling down on that and and really expanding that effort is is where we see a lot of the future opportunity.

Speaker 0

是的。

Yeah.

Speaker 0

我觉得你们正在做的东西潜力巨大,而且还有很大的空间可以拓展到其他领域。

I think there's so much potential with what you're building, and there's plenty of room to expand the scope as well into just different aspects.

Speaker 0

医疗体系本身非常复杂。

I think health care is a very complicated system.

Speaker 0

每个病人的经历都不一样,越能个性化、越能定制体验,效果就越好。

Every patient journey is different, and the more you can tailor, the more you can customize the experience, the better off you'll be.

Speaker 0

但回到我之前说的,你们显然不是这个领域里唯一的玩家。

But I think to my earlier point, you are not the only player in this space, obviously.

Speaker 0

我觉得你们已经做了一件非常了不起的事。

I think you've done something very impressive.

Speaker 0

我记得你们的融资额大概只有1500万美元,我猜你们也有收入吧。

I think you only have around $15,000,000 in funding, and I'm sure you have revenue as well.

Speaker 0

不过市场上还有其他玩家,比如Infinitus和Assort。

But there is other players out there, Infinitus, Assort.

Speaker 0

他们融到了超过一亿美元的资金。

They have over a $100,000,000 in funding.

Speaker 0

你怎么看待他们?

How do you think about them?

Speaker 0

你觉得他们是竞争对手吗?

Do you see them as competition?

Speaker 0

你觉得你们有什么独特的优势是他们没有的,还是说你们得不断领先,才能确保为合作的诊所提供独一无二的服务?

Do you think you're have a diff unique and a value point that they don't really matter, or are you trying to sort of stay ahead of them to make sure that you have something unique to offer to the clinics that you're working with?

Speaker 1

没错。

Yep.

Speaker 1

这个观点很好。

It's a great point.

Speaker 1

我觉得首先,这个市场非常庞大。

I think for one, I would start with the market being massive.

Speaker 1

对吧?

Right?

Speaker 1

这是全球最大的市场之一。

That's one of the largest markets in the world.

Speaker 1

所以这里有很多机会可供把握。

So there is a lot of opportunity there for a number.

Speaker 1

因此你看到这么多新创公司都在努力切入医疗领域。

And that's why you see a lot of new startups really try to tackle health care.

Speaker 1

我们最专注的是专科医疗的具体应用场景。

The biggest thing that we are hyper focused on is the use cases for specialty care.

Speaker 1

虽然我们也在初级护理方面做了一些工作,但对我们来说,专科医疗才是核心业务。

And I think while we do a little bit on the primary care side, the specialty care world for us is really our bread and butter.

Speaker 1

我们合作的专科团队都希望把各种工具整合到一个统一的平台上。

And the specialty groups that we work with are really looking to consolidate tools around a single platform.

Speaker 1

正是在这个方向上,我们看到了强烈的市场需求,比如从转诊服务入手,或者通过语音助手处理电话咨询。

And that's where we've seen a lot of pull, whereas we may start with referrals or we might start with voice agents for for phone calls.

Speaker 1

我们通常在几个月内就会被卷入更广泛的生态系统,这对我们的帮助非常大。

We tend to often, within a few months, get pulled into the broader ecosystem, and that for us has been hugely valuable.

Speaker 1

回到你刚才的问题,首先,这个市场非常庞大。

So to go back to your question, I think, one, the market is massive.

Speaker 1

其次,我们的做法有点不一样,从一开始我们就以平台的方式切入这个领域。

Two, I think our approach is somewhat different in that we are out of the gate approaching this with a platform approach.

Speaker 1

这一点确实非常有效。

And that that's been that's been great.

Speaker 1

我们也很期待继续在这个基础上不断推进。

And, you know, we're we're excited to keep compounding on that.

Speaker 2

是的。

Yeah.

Speaker 2

对。

Yeah.

Speaker 2

不是。

No.

Speaker 2

市场体量这一点确实也很关键。

That that's a good point too with the with the market size.

Speaker 2

就算这个领域有不少竞争对手,也不代表就没有空间留给独特的解决方案。

You know, just because there are competitors in the space doesn't mean there's there's a space for a unique solution.

Speaker 2

而且你们瞄准的那群用户,本身也会影响这个空间的形态。

And I think especially the the the folks that you target in that space shapes that shapes that as well.

Speaker 2

快结束之前,乔,我们通常会问嘉宾一个问题:对想进入这个领域的人,有什么建议吗?

You know, as as we wrap up, Joe, we often ask our guests for any advice for people that are interested in this space.

Speaker 2

你在AI热潮之前就开始创业了,现在又处在AI时代,经验很丰富。

You know, you've been building for a long time before the AI age, during the AI age.

Speaker 2

你对现在想进入医疗科技领域、打算创业的人,有什么建议吗?

Curious what what advice you might have for people that are exploring, health tech now and and wanting to get into, wanting to get into starting something?

Speaker 1

是的。

Yeah.

Speaker 1

在医疗行业,最难做好的就是渠道分发。

I'd say the the hardest thing to get right is distribution in health care.

Speaker 1

说实话,真正聪明又拼命的人一点都不缺。

I mean, there's no shortage of really smart people that are super driven.

Speaker 1

之前我们也聊过,我得老实说,说到真正的软件工程或者硬件开发,我顶多算个半吊子。

And, you know, now we've talked about before, like, I'll be the first to tell you that I'm a hack at best when it comes to actual software engineering and become a hardware engineer.

Speaker 1

是的。

Yeah.

Speaker 1

所以,先动手做起来。

So start.

Speaker 1

但总的来说,现在想做出一个很酷的产品,门槛比以往任何时候都低。

But in general, like, the barrier to building a really cool product is is now as low as it's ever been.

Speaker 1

关键是要想清楚,从渠道角度看,你的独特突破口在哪里。

I think the thing to focus on is what is your unique wedge from a distribution standpoint.

Speaker 1

这可能意味着你要花一两年时间去和一家诊所合作。

And that might mean spending a year or two working with a clinic.

Speaker 1

也可能意味着找一个拥有这种独特渠道资源的合伙人。

That might mean finding a cofounder that has that that unique wedge.

Speaker 1

我现在会这么说,甚至对大公司来说,真正决定成败的往往就是这一点。

That is what I would say now and even, you know, for larger companies, what usually makes or breaks, success.

Speaker 0

非常感谢你的分享。

I really appreciate that.

Speaker 0

这些建议很有价值。

That's good advice.

Speaker 0

最后一个问题是。

One last question.

Speaker 0

关于 Insight Health,你还有什么想让我们了解的吗?

Is there anything else you wanted to know about Insight Health?

Speaker 0

还有什么是我们听众应该知道的吗?

Anything else you want our audience to know?

Speaker 1

我们正在招聘。

We're hiring.

Speaker 1

如果有人对市场推广方面感兴趣,或者几乎任何岗位,想更多了解我们正在做什么,欢迎随时联系。

We, if if folks on the go to market side or I mean, really, almost across most roles, if if people are interested to learn more of what we're doing, please reach out.

Speaker 1

真的非常感谢你抽出时间。

And, yeah, really appreciate the time.

Speaker 1

谢谢你们让我分享我们的故事。

Thank you both for for allowing me to share our story.

Speaker 0

是的。

Yeah.

Speaker 0

我们会把链接放在简介里。

We'll put the link in the description.

Speaker 0

如果你对职位感兴趣,欢迎联系杰马尔和Insight团队。

So if you're interested in a job, please reach out to Jaimal and the Insight team.

Speaker 1

谢谢。

Thanks.

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