如何摆脱被忽视的困境，开始获得你想要的——顶尖商学院教授教你

想开个YouTube频道很容易。

It's easy to think about starting the YouTube channel.

想写首歌很容易。

It's easy to think about writing the song.

但你发现了一些真正能突破的东西，它阻止人们大声说出梦想，也阻止他们展现自己。

But there is something that you discovered that really is the breakthrough that keeps people from dreaming out loud and from amplifying themselves.

那么，你在这里真正教的更深层的东西，是什么阻碍了我们大多数人？

And so what stands in most of our way that you're actually the deeper thing that you're teaching here?

恐惧。

Fear.

对。

Okay.

我的意思是，当你把某样东西发布出去，发布出去，在这种情况下是一篇帖子，但发布出去也可能是要求加薪，要求开会。

I mean, when you put something out there and put something out there, yes, in this case is a post, but put something out there could also be asking for the raise, asking for the meeting.

是的。

Yep.

可能会发生两件你不喜欢的事。

Two things can happen that you're not gonna like.

一件是你得不到。

One of them is that you don't get it.

另一件是你被忽视。

And the other one is that you get ignored.

哦。

Oh.

这两件事都让人很难受。

And both of those things feel awful.

我们的脑子天生就是用来保护我们免受这些感受的。

I mean, our brain is programmed to save us from those feelings.

被社会拒绝的感觉确实很糟糕。

I mean, social rejection feels awful.

是的。

Yes.

这和你大脑中感知身体疼痛的区域是同一个地方。

It's literally the same part of your brain that tells you you're in physical pain.

所以我们天生就不想经历那种感觉。

And so we're wired to not experience that.

这么一想，那还有谁敢发东西或者向别人求助呢？

And when you think about it like that, like how does anyone ever post anything or ask for anything?

那是因为我们在想办法克服这种恐惧。

It's because we're finding a way to move past that.

所以我想提醒学生们，还有正在听的你，你可以大胆地把东西发出去，其实你不会死的。

And to be able to give students and you who is listening a reminder that you can, you can put it out there and you actually won't die.

嗯，

Well,

我觉得我们都明白也常聊的一个恐惧，就是怕别人批评你，怕别人对你指指点点。

one of the things that I think we all know and we talk about is that fear that people are gonna criticize you, that fear that people are gonna, you know, judge you.

但我从来没想过你提到的另一种恐惧，就是根本没人会看你的东西。

But what I've never considered is the other fear that you mentioned, which is that no one is gonna even look at it.

我们经常聊到害怕别人评判我们，但我还没跟任何人，包括库利教授，聊过这个更深的恐惧——万一东西很烂怎么办，万一没人来看怎么办，万一没人听那首歌怎么办？

Like we talk a lot about being scared about people judging us, but I haven't had a conversation yet with somebody, Professor Cooley, about this deeper fear of what if it sucks, what if no one comes and watches, what if nobody listens to the song?

我们能聊聊社交拒绝的那部分吗？

Can we talk a little bit about that part of social rejection?

害怕没人关心我们，这种恐惧真的深深扎根在我们心里。

It's so deep within us to to be scared that nobody will care about us.

唯一的出路就是用理性的那部分大脑告诉自己，就算被无视，也不会怎么样。

And the only way forward is to use the rational part of your brain and tell yourself that nothing will happen if you get ignored.

我的意思是，你可能会学到很多，比如你提问的方式不够有影响力，你让人记不住而不是让人印象深刻。

I mean, you might learn a lot that you're not asking in an impactful way, that you're forgettable instead of memorable.

如果是内容创作，没人看到的话。

If it's about content creation and no one sees it.

但事实是，总会有几个人看到的。

And the truth is a few people will see it.

他们会是你的朋友和家人，他们会看到，然后替你感到难过。

They're gonna be your friends and family that see it, and they're gonna be sorry for you on your behalf.

他们纯粹是……

They're pure...

你会想他们心里在想，她真可悲。

You're gonna be thinking about how they're thinking like she's so pathetic.

她老是发一些没人看的东西。

She just keeps sharing stuff that nobody sees.

这时候，理性的头脑就得用上你给的那些工具，也就是说，随他们去吧。

And this is where that rational brain has to use the tools that you've given a smell, which is to say, let them.

让他们觉得我被忽视了，但我会想办法有效沟通，因为我想放大我活着的意义。

Let them think that I'm being ignored, but I am going to figure out a way to communicate effectively because I want to amplify the life that I'm living.

你知道吗，我真的在认真思考这个概念，你刚才说，我们内心深处都有这种恐惧，怕没人关心我们。

You know, I really, I'm really stopping to think about this concept, though, that so, you just said, so deep within us is this fear that no one cares about us.

你这么说的时候，我意识到我并没有办过活动。

And as you said that, I realized that I did not do events.

我都是去别人的活动上演讲，

Like I would go and speak at other people's events,

但是

but

过去六七年吧，我也不知道，总有人问我，你怎么不自己办活动呢？

over the past, I don't know, six or seven years, people were like, why don't you do your own events?

很多写书的人，你知道的，都会自己办活动。

Lots of people, you know, that write books do their own events.

你想知道我为什么不自己办活动吗？

And you wanna know why I didn't do my own events?

不是因为我觉得自己办活动会被人评判，而是因为我真的觉得没人会来。

Because it's not that I thought people would judge me if I did my own events, it's because I truly believed people wouldn't come.

你知道，当我们去巡演，开始策划这件事的时候，当然是最后一刻才弄的，然后大家都说，哦，我们应该去所有这些城市。

You know, when we went on tour and when we started planning this thing, last minute of course, and people are going, Oh, we should go to all these cities.

我就想，你开玩笑吧？

I'm like, Are you kidding?

我们不如就去一两个城市，看看有没有人来。

Why don't we just go to a couple and see if anybody comes?

谁会来听一个播客啊？

Like, who's gonna come to a podcast?

我当时还是那种心态。

Like, I was still in that mode.

我觉得说出来很重要，因为你有这种恐惧，不管你是怕没人来买你的麦片，还是怕很多人来，但他们都在翻白眼、嘲笑你。

I think it's important to say it because this fear that you have, whether you're afraid no one's gonna show up and buy your granola, or you're afraid that lots of people will be there, but they're gonna be rolling their eyes and laughing at you.

很多人会看到你的帖子，但没人会点赞。

Lots of people are gonna see your post and no one's gonna like it.

那种尴尬的感觉，还有那种“天哪，我真的在做这个吗？”的感觉，真的深深印在你心里。

Like, it is so hardwired in you that feeling that cringe and that, oh my god, am I really doing this?

这是你必须经历的一部分。

That it is part of what you have to go through.

你能谈谈这种社交本能和尴尬感吗？就是那种感觉，它只是其中的一部分，如果你有这种感觉，你正常吗？

Can you talk about the social wiring and the cringe factor and just like, that it's just part of the deal and that if you feel it, are you normal?

这是不是就是其中的一部分？

Like, is that just part of this?

其实，“尴尬”这个词还挺新的。

I mean, cringe is kind of a new word.

对。

Okay.

但说到底，尴尬就是那种被社会排斥的感觉。

But really, cringe is that social rejection.

是的。

Yes.

就是说，我要去做一件某种程度上社会告诉我不要做的事。

It's, I am going to do something that, in a way, you know, society has told me not to do.

也许你会觉得这是炫耀或者自我推销，而且你也见过别人做得特别糟糕的样子，我们都见过。

Maybe you interpret that as bragging or self promotion, and you've seen it done in really bad ways, which we all have.

对。

Yes.

所以你会觉得尴尬，但我觉得如果你有这种感觉，那说明你做的方式不对。

And so you think cringe, but I think if that's how it feels, you're doing it wrong.

等一下。

Wait a minute.

如果你觉得尴尬，那就是你做错了？

If you feel cringey, you're doing it wrong?

我觉得有办法，第一，克服它，对吧？

I think that there are ways to, A, get over it, right?

就是硬着头皮上。

Which is the push through.

我们要硬着头皮上。

We're going push through.

我们知道最终会挺过去的。

We know we're going to make it on the other side.

然后我觉得一旦你做到了，就有办法在面试、做生意、写邮件时真实地展现自己，而不会让你晚上睡不着，感觉像要跳飞机一样。

And then I think once you've done that, there are ways to show up authentically for the interview, for the business, for the email that you're writing that aren't going to keep you up at night feeling like you're about to jump out of an airplane.

哇。

Wow.

你刚才分享的那些话，我真是太高兴了。

I am so glad you just shared that.

如果你正在YouTube上收听或观看，而且你跟我差不多的话，你肯定已经在想某个人，或者可能不止一个人，需要听听库利教授教我们的这些内容。

And as you're listening or watching on YouTube, if you're anything like me, you're already thinking of someone or probably multiple people who need to hear everything that Professor Cooley is teaching us.

也许是你某个正在找第一份工作的孩子，或者是一个老是念叨着想开Etsy小店的朋友，又或者是你那个几个月前被裁员的兄弟，他需要帮助，确保自己能被人看到，能获得面试机会，找到他需要的工作。

Maybe it's one of your kids who's out there trying to get their first job, or perhaps it's a friend who keeps talking about that Etsy shop that they want to launch, or maybe it's your brother who got laid off a couple months ago at his job and he needs help making sure that he gets seen and is able to get the interviews and land the job that he needs.

现在，趁我和库利教授休息一下，我想让你听听我们赞助商的话，然后做一件事。

Now, while Professor Cooley and I take a quick break, I want you to listen to our sponsors and do this.

把这一集节目发给那个人。

Send that person this episode.

好的。

All right.

让我们给赞助商一点时间展示一下，然后我们马上回来继续和库利教授聊。

Let's give our sponsors a minute to shine, and then we're diving right back in with Professor Cooley.

所以，请继续收听。

So stay with me.

你见过那种吹嘘或者自我推销做得很糟糕的情况。

You've seen bragging or self promotion done in really bad ways.

所以你觉得尴尬，但我觉得如果感觉是这样，那你就是做错了。

And so you think cringe, but I think if that's how it feels, you're doing it wrong.

刚才那是商学院教授玛丽娜·库利。

That was business school professor Marina Cooley.

她是埃默里大学的获奖教授，今天来到我们波士顿的演播室，教你如何展示自己，让别人注意到你，让你的工作、想法和事业变得无法忽视。

She's an award winning professor at Emory University, and she's here in our Boston studios to teach you how to put yourself out there, get people to pay attention, and make your work ideas and business impossible to ignore.

而且，天哪，我想我们都能理解那种尴尬的感觉，对吧？

And, boy, I think we all relate to that feeling of cringe, don't we?

哦，但推销自己感觉好尴尬。

Oh, but it feels cringey to promote myself.

把自己展示出来感觉好尴尬。

It feels cringey to put myself out there.

那么，库利教授，你在课堂上还教了一些令人难以置信的研究，关于如何确保你不会只是坐在那里希望别人注意到你。

So, professor Cooley, you also teach some unbelievable research in your class when it comes to making sure that you aren't sitting back hoping people notice.

如果你现在正在听，而且你感到烦恼，因为你觉得自己总是被忽视，或者你似乎得不到想要的晋升，或者你似乎得不到想要的薪水，那么根据研究，有一件非常重要的事情你需要知道。

Like if you're somebody right now that's listening and you're annoyed because you feel like you keep getting passed over, or if you can't seem to get the promotion you want, or you can't seem to get the type of salary that you want, there is something that you need to know based on research that's really important.

那么，教授，你能跟我们谈谈这个吗？

So, could you talk to us about that, The Professor

梅尔提到的那个来自CATALYST的研究，调查了3000名被标记为高潜力的受访者。

research that Mel is referring to from CATALYST took a look at 3,000 respondents that were labeled high potential.

所以，你可能想知道

So, you might want to know

什么是高潜力？

What is high potential?

高潜力的定义是什么。

What high potential meant.

而且，你知道，像这样的研究必须有一个非常具体的定义。

And, you know, studies like this have to have a very specific definition.

我们把高潜力定义为拥有MBA学位，并且在传统的企业工作中沿着职业道路不断晋升。

And we called high potential that you have an MBA and that you are progressing up a career field in a traditional corporate job.

好的。

Okay.

所以，我了解这些人。

So, I know these people.

我以前也是其中之一。

Used to be one of these people.

是的。

Yes.

我以前就是这类人，而且我教的MBA学生也是这类人。

Used be one of these people, and my MBAs are these people.

所以，有3000人。

So, 3,000 people.

然后研究人员选取了九项人们用来推动职业发展、特别是获得更高薪酬的特质。

And the researchers then took nine attributes that people use to have career progression and specifically to get higher compensation.

好的。

Okay.

这些策略包括找导师、参加额外培训、寻找外部机会并把它们带回内部、沟通你愿意长时间工作、实际长时间工作，以及沟通你的成就。

And so, of the tactics were finding a mentor, taking additional training, looking for external opportunities, and bringing those internally, communicating that you'll work long hours, working long hours, and then communicating your achievements.

然后他们能够随着时间推移，确定哪些策略有效。

And then they were able to, over time, establish which of these work.

有一个非常令人惊讶的发现，那就是对男性有效的策略和对女性有效的策略是不同的。

And there's a very surprising finding, which is that what works for men is different than what works for women.

所以对男性来说，是抓住外部机会，并在内部展示出来，比如‘看看我的价值’。

So for men, it is taking opportunities externally and showing them off internally like, look what I'm worth.

而且令人惊讶的是，沟通你愿意长时间工作这一点。

And surprisingly, it's the communicating that I'm willing to work long hours.

所以对男性来说，如果你沟通，这意味着放大。

So for guys, if you communicate, which means amplifying.

对。

Yes.

甚至听到你谈论长时间工作，感觉就像，

And even hearing like that you are talking about working long hours feels like,

哎呀，真恶心。

ugh, yuck.

但就像你说的，作为男人，研究表明如果你愿意表明自己愿意加班，并且愿意出去找其他工作，然后回来说这些人愿意付我这么多钱，这两点都是自我宣传的特质，能带来薪水上涨和你的...

But as you say it, but so as a dude, the research shows if you're willing to communicate that you'll work the big hours, and if you're also willing to go out and get other jobs, and then come back and say, these guys are gonna pay me X, that those are two attributes in terms of amplifying yourself that lead to an increase in salary and an increase in your...

比如，你得到加薪了？

Like, you get a raise?

是的。

Yes.

好的。

Okay.

那女性呢？

What about for women?

对于女性来说，有一个特质能起到关键作用，那就是宣传自己的成就。

So, for women, there's one attribute that moves the needle, and that is communicating your achievements.

我觉得这太令人兴奋了。

And I find this to be so exciting.

真让人兴奋。

Exciting.

我确实这么觉得。

I do.

好的。

Okay.

告诉我们吧，因为我觉得，我自己以及我教过的很多女性都认为，我们常常会因为无法承诺长时间工作而被迫离开职场，因为在人生的某些阶段，我们确实做不到。

Tell us Because I think, and I'll speak for myself and also many of the women that I have taught, we believe that often we're going to have to get pushed out of the workforce because we can't communicate we're going to work the long hours because for stages of our life, we can't.

所以知道我们不会因为做不到这一点而受到惩罚，反而只需要做好工作，然后沟通工作带来的成果，就能获得更高的薪酬，这真是太好了。

So to know that we're not going to be punished for not doing that and instead all we have to do is the work and then communicate what results that work led to, that's what it's gonna take to get paid more.

我觉得这真是个好消息。

I think that's really good news.

我也觉得这真是个好消息。

I think that's really good news.

那你觉得根据这项研究，女性常犯的大错误是什么？

And what do you think the big mistake is that women make based on this research?

我们觉得只要把工作做好就够了。

We believe that if we do great work, that that is enough.

总会有人注意到的。

It's Somebody's gonna notice.

总会有人看到的。

Someone's gonna notice.

那么，基于这项研究以及你在放大效应方面所做的所有工作，有哪些事情呢？

And what are the things based on this research and based on all the work that you're doing around amplification?

女性应该做哪些她们不知道需要做的事情呢？

What is it that women are supposed to do that they don't know that they need to do?

比如，你如何推广自己正在做的事情？

Like, how do you promote the things that you're doing?

回到我们生活的这个注意力经济时代。

Taking this back to the attention economy that we live in.

是的。

Yes.

我想体验一下当那个经理是什么感觉。

I want to feel what it feels like to be that manager for a minute.

所以你有，你知道的，10个直接下属。

So you have, you know, 10 direct reports.

对。

Yep.

你还有自己的上司。

You have your own boss.

对。

Yep.

也许家里还有三个孩子。

Maybe you have three kids at home.

也许你妈妈或爸爸正在经历癌症。

Maybe your mom is going through cancer or your dad.

你每天还要面对六千到一万条消息。

You are also seeing 6,000 to 10,000 messages a day.

所以，如果你的十个直接下属中，总有一个人一直在展示我们团队取得了什么成就，比如，他们是让你这个老板脸上有光的人，那我觉得这个人得到晋升一点也不奇怪。

And so, if one of your 10 direct reports is always demonstrating this is what our team has accomplished, like, if they are the ones that are making you, the boss, look good, I think it's not surprising that that person would advance.

所以如果你是其他九个人之一，你还在祈祷老板能想到你，那他们其实根本没想到你。

So if you're one of the other nine and you're crossing your fingers thinking that your boss is thinking about you, they're not.

而且，再说一次，我觉得很多时候这并非出于恶意。

And, again, I don't think a lot of the times it's malicious.

只是我们的注意力是最稀缺的资源。

It's that our attention is the most scarce resource.

所以你必须先做好工作，然后还要帮助展示你做了什么。

And so you have to do the work and then help illustrate what you have done.

而且，不是每次汇报都是为了炫耀。

And not every statement is about bragging.

有很多方式可以分享你对推动组织目标前进所做的贡献。

And there are many ways to do it in a way that you are sharing what contributions you have made to progress the goals of the organization forward.

是的。

Yes.

如果你这样做，我觉得很多尴尬的感觉就会消失。

And when you do it like that, I think a lot of the cringe is removed.

有哪些小例子可以让我让别人知道这些事？

What are small examples of how do I make these things known?

而且我怎么确保自己知道应该推进哪些事情呢？

And how do I also be sure that I even know what are the things that I'm supposed to be advancing?

这里有很多可以展开说的。

I mean, there's so much to unpack there.

在我们讨论具体方法之前，因为我知道那很吸引人，对吧？

And before we jump into tactics, because I think that's so tempting, right?

我喜欢行动。

And I love action.

我喜欢不完美的行动。

And I love imperfect action.

值得每季度花两个小时。

It's worth taking, you know, two hours a quarter.

而且要知道……

And know that...

这听起来可能有点疯狂，对吧？

And that might sound crazy, right?

你会想，让我花两个小时思考我的职业？

Like, you want me to spend two hours thinking about my career?

但我要提醒大家，你肯定每天花两个小时在社交媒体上。

But I'm going to remind everyone that you for sure spend two hours on social media every single day.

所以，花两个小时专门思考你的职业，这要求并不过分。

So, spending two hours solely dedicated to thinking about your career is not too much to ask for.

在那段时间里，你要真正考虑组织的优先事项，还要考虑你在那个组织里的一些榜样，对吧？

And in that time, you're going to really consider what the organization's priorities are, and you're going to consider a few models that you have at that organization, right?

那么，谁因为表现出色而得到奖励，哪些是重要的项目？

So, who is being rewarded for doing great work and what are the important projects?

如果你不能把这些重要项目联系起来，并展示你的贡献，是的。

And if you cannot ladder up to those important projects and show your contribution Yep.

如果你无法展现出那个组织看重的特质，你很难得到晋升。

And if you cannot display the attributes that are important to that organization, you're gonna struggle to advance.

是的。

Yes.

所以这就是策略。

So that's the strategy.

谁在做出色工作，那些被奖励的特点是什么？

Who's doing great work, and what are those characteristics that are being rewarded?

哪些项目能推动组织前进，我该如何参与其中？

And what are the projects that move the organization forward, and how do I be a part of them?

一旦你有了这个模板，我觉得你就可以开始做一些具体的事情了。

Once you've got that template, then I think you can start doing tactical things.

所以，分享你成就的时间应该远在考核之前。

So, the time to share your achievements is way before the review.

好的。

Okay.

你知道吗，在那个季度，你得决定，好吧，我做了什么，有哪些视觉材料能帮助展示我确实做了这些。所以，如果有季度业务回顾，大家聚在一起，我怎么才能成为那个分享成果的人呢？

You know, you need to be, in that quarter, you're gonna decide, okay, what have I done and what are some of the visuals that help demonstrate that I've So, done if there is a quarterly business review and people are coming together, how do I be the one that is sharing results?

因为我们会记住那个分享的人，即使这些成果不是他们直接负责的。

Because we're going to remember the person that shared them, even if they're not directly responsible for them.

所以那个主动站出来说话的人，虽然要承受压力，但也会收获成果。

So the person that volunteers to talk out loud deals with the pain, but they also receive the fruit.

确实是这样。

That's true.

你还经常教大家如何设计自己的声誉。

You do also a lot of teaching about designing a reputation.

那你怎么看，哪怕是最基本的层面，从周一到周五，不管是在零售店工作，还是在小企业，或者在大医院里工作，你觉得我们应该怎么考虑这件事？

And how can you think about, just even at the basic level, Monday through Friday, whether you're working at a retail store or you're working, you know, at a small business or you're in a career at a big hospital, like, how do you want us to think about this?

也许是我这个品牌营销人的思维在作祟，对吧？

Maybe it's the brand marketer in me, right?

毕竟，那是我的背景。

Like, that's my background.

所以，我从小就非常习惯品牌有它们对应的特质这个想法。

And so, I've grown up really comfortable with the idea that brands have attributes associated with them.

我不想一直给可口可乐免费打广告。

I don't want to keep giving Coke all this free advertising to Coca Cola.

但你知道，当我说可乐的时候，它代表的是打开快乐，是清爽。

But, you know, when I say Coke, it's open happiness, it's refreshment.

这些就是和可乐关联的特质。

Those are the attributes associated with Coke.

确实是这样。

That's true.

如果你想想福特皮卡和GMC，一个给人的感觉是这样，另一个是那样。

If you think about Ford pickup trucks versus GMC, one feels one way, another feels another way.

你再想想耐克和锐步，或者唐恩都乐和星巴克，每个品牌都有自己的特质。

You think about Nike versus Reebok or Dunkin' versus Starbucks, like there's attributes to every single brand out there.

那这和你作为一个人的声誉有什么关系呢？

And how does that relate to your reputation as a person?

所以我觉得，因为我一直生活在品牌建设的世界里，这对我来说真的很自然。

So I guess because I've always lived in this brand building world, it comes really naturally to me.

但我遇到的学生越多，就越发现，哦，这其实没那么自然。

But the more students I meet, the more I realize like, oh, it's not that natural.

我觉得最不自然的可能是年纪大一些的人。

And who I think it's least natural to are people that are older.

所以按年龄层来划分是个棘手的问题，对吧？

So dealing in demographics is a tricky thing, right?

我不想直接说，如果你年纪大了，这对你来说就不自然。

I don't want to just say, you know, if you're older, this isn't natural to you.

但很长一段时间，我们在公司工作了很多年。

But for a long time, we worked at companies for many years.

所以，我在一个地方待了二十年、三十年。

So, I'm somewhere for twenty years, thirty years.

是的。

Yes.

而现在，平均每份工作的任期大概只有三到四年。

And now, the average job tenure is hovering around three to four years.

哇。

Wow.

如果你是刚起步的年轻人，可能更接近两年。

If you're a young person just starting out, it might be closer to two.

所以，你不能指望在一家公司待上二十年，成为那种大家都认识的熟面孔。

And so, you can't count on being at a company and being this, you know, known entity for twenty years.

你会频繁跳槽，所以你需要一个可以随身携带的名声。

You're going to be moving around a lot, and so you need a portable reputation.

这就是个人品牌这个概念的真正来源。

And that's really where the idea of personal brand comes from.

如果你得从一家公司跳到另一家，你能带走什么呢？

If you have to go from one company to the next, you know, what can you bring with you?

这就是为什么我确实认为在网上有存在感是有帮助的。

And that's why I do think having an online presence is helpful.

你参加的每一次会议，每一个潜在客户，每一次面试，我保证他们都会去查你。

Every meeting you go to, every potential customer, every interview, I promise you they are looking you up.

事实上，数据显示，98%的情况下，别人在和你见面之前都会先查一下你。

In fact, the data suggests that 98% of the time, somebody is going to look you up before they have a meeting with you.

他们查你的时候，会看到什么呢？

What's going to be there when they look you up?

你有机会在LinkedIn上创建一个简短的名片，说明我是谁，我过去解决过哪些问题。

And you have a chance to create a quick little calling card on LinkedIn that explains, here's who I am, here are the kind of problems that I have solved in the past.

对。

Yep.

这是我的品牌，这是我的声誉。

And here's my brand, here's my reputation.

那么，你是一个创新思考者吗？

So is it that you're an innovative thinker?

你精通技术吗？

Is it that you're tech savvy?

是不是你足智多谋？

Is it that you're resourceful?

是不是你很擅长创业公司？

Is it that you're great at startups?

我想看到这些，而且我希望你在三秒钟内告诉我你擅长什么。

I want to land there, and I want you to tell me what you know how to do in three seconds.

我该怎么做呢？

How do I do that?

根据照片和头衔，还有别的吗？

Based on the photos and the titles and?

对，对。

Yes, yes.

好的。

Okay.

一个很好的测试是，比如你想让别人知道你是出色的电影剪辑师，帮助小品牌，那我应该在三秒内就知道这一点。

A good test is, so if you want someone to know that you are an amazing film editor and that you help small brands, I should know that within three seconds.

找个人看看，然后说，嘿，三秒钟内，你记住了什么？

Ask somebody to take a look at that and say, Hey, in three seconds, what's your takeaway?

如果他们还没记住，那你就没做到位。

And if they're not there yet, you haven't done it.

再说一遍，我想强调这不是让你自夸。

And again, I want to highlight that this is not about you bragging.

这是让你展示你能解决什么样的问题。

This is about you showing what kind of problems you solve.

以及人们可以期待你是什么样的人。

And what kind of person people can expect you to be.

没错。

That's right.

所以这就是一个可以随身携带的名声。

So that's a portable reputation.

除了这个，你还想让我们怎么考虑建立名声，或者打造一种品牌或特质呢？

Are there other ways you want us to think about just building a reputation or having a type of brand or attributes that you, like, are creating?

好的。

Okay.

我想到了两个让我印象很深的学生。

I am thinking about two students that have stuck with me Okay.

他们做了一些事情。

And something that they did.

好的。

Okay.

那么，是这样的。

So, okay.

每个学期至少有一次，这算是一种常见情况吧，会有学生在下课后第一天来找我，看着我的眼睛问，我要怎么做才能在这门课上取得好成绩？

At least once a semester, so this is more like a category, I will have a student come up to me after the first day of class, and they will look at me in the eyes, and they will say, what do I have to do to be successful in this class?

以前那些表现优秀、拿到A的学生，他们是怎么做到的？

In the past, when you have had students excel and get one of the As, what have they done to get them?

你直接告诉我成功是什么样，我就照着做。

Just tell me what success looks like and I will do that for you.

我向你保证，梅尔，那些学生总是能拿到A。

And I promise you, Mel, those are the students that always get one of the As.

这太聪明了。

That is so genius.

就像，停下来问问自己，说实话，在你做过的任何一份工作的第一天，你有没有问过雇佣你的人，请告诉我我需要做什么，我需要怎么做才能在你手下和公司里取得巨大成功。

Like, just stop and ask yourself, honestly, on the first day of any job that you've ever had, have you ever asked the person that hired you, please tell me exactly what I need to do and how I need to behave in order to be wildly successful working for you and wildly successful within that company.

那个人会告诉你该怎么做。

And that person will tell you exactly what to do.

这是我听过的最好的建议。

That is the best advice I've ever heard.

好的。

Okay.

所以……

So...

这话出自一个20岁的学生之口。

Coming from a 20 year old student.

所以，是的。

So, Yeah.

所以，每个学期会有一次，一个学生。

So, it happens once a semester, one student.

好的。

Okay.

我教大约两百五十个学生。

I teach about two fifty.

好的。

Okay.

其中有一个会这么做，然后我会告诉他们。

One of them will do this and I will tell them.

没人问过。

Nobody asks.

然后呢

And then

你就坐在那儿瞎猜，然后生老板的气，然后又气自己没被注意到。

you sit around and guess and then you're mad at your boss and then you're mad that you're not noticed.

而你

And you

可以直接问啊。

can just ask.

好，另一件让我震惊的事。

Okay, the other one that's blown me away.

我有个学生想当我的助教。

I had a student who wanted to be a teaching assistant for me.

而想当助教的人总是比名额多。

And I always have more people that want to be TAs than there are spots.

所以有个学生联系我，她写道：我上过这门课，这个班，对吧？

So I have a student reach out, and she writes, I was in this class, this section, right?

因为，再说一次，她知道我一个学期教两百五十个学生。

Because, again, she knows I'm teaching two fifty students a semester.

她说，这是我在你课上拿到的成绩，我还写了你分享的那个案例作为例子。

And she said, These are the grades that I received in your class, and I wrote the case that you shared as the example.

而且上课的时候，那个例子是我分享的，现在我已经排在这个领域的前5%了。

And when we did this class, I was the one that shared that example, and I am now in the top 5% of this.

然后接下来这句话真的打动了我。

And then this is the part that got me.

她说，我明白这份工作就是批改论文，但我还是想要这份工作。

And she said, I understand that the job is grading papers, and I still want that job.

我希望有机会接触你的研究，但我知道对你最有帮助的方式就是批改论文。

I'm hoping I have access to your research, but I understand that the way to be helpful to you is by grading papers.

录用了。

Hired.

拜托。

Please.

因为其他所有人来跟我说，他们想做那些光鲜亮丽的项目。

Because everybody else, they come and they tell me, I want to do the sexy projects.

我想做那些光鲜亮丽的研究。

I want to do the sexy research.

而这个人却真的说，你工作里最难的部分是这个。

And here was a person that actually said, here's the part of your job that's really hard.

我来帮你搞定。

I'm gonna help you with it.

哇。

Wow.

我就在想，这跟家庭、跟友谊也有关系。

I'm just thinking about even how this relates to families, how it relates to friendship.

比如你在跟某人约会，刚开始了解对方的家庭，你可以问对方，告诉我怎么跟你的家人相处得好。

You're dating somebody and you're just getting to know the family, like asking the person, tell me how to be successful with your family.

就是这样。

That's it.

对。

Yes.

只要问对问题，人们就会愿意帮忙。

Just ask the right question and people will be helpful.

那太棒了。

That's fantastic.

我不知道你怎么想，反正我在记笔记。

I don't know about you, but I'm taking notes.

我是说，库利教授讲得太精彩了，我很喜欢她分享给你的那些具体策略，这些策略能帮你突破。

I mean, Professor Cooley is on fire, and I love the specific strategies that she has shared with both you and me, strategies that are gonna help you break through.

不过我们先暂停一下，给我们的赞助商一点时间说几句话。

So let's take a quick pause, though, and give our sponsors a chance to share a few words.

如果库利教授说的内容让你很有共鸣，那也一定会让你爱的人有共鸣。

If Professor Cooley is saying something that is really resonating or hitting home for you, it is definitely gonna hit home for somebody that you love too.

所以把这期节目分享给他们，别走开，因为她回来还有更多要教你的。

So send them this episode and don't go anywhere because she has a lot more to teach you when we return.

请继续收听。

Stay with me.

数据显示，98%的情况下，别人在和你见面之前都会先上网搜一下你。

The data suggests that 98% of the time, somebody is going to look you up before they have a meeting with you.

那他们搜到你的时候，看到的是什么呢？

So what's going to be there when they look you up?

刚才那位是商学院教授玛丽娜·库利。

That was business school professor Marina Cooley.

她是埃默里大学的获奖教授，今天她来教我们怎么脱颖而出、吸引别人的注意，以及更好地把自己和自己的观点展现给世界。

She's an award winning professor at Emory University, and she's here today to teach us how to stand out, get people's attention, and get better at putting yourself and your ideas out there in the world.

那么，库利教授，您觉得我们应该怎么看待在网上展示自己这件事呢？

So, Professor Cooley, how do you want us to think about putting ourselves out there online?

嗯，首先，你必须得露面。

Well, I mean, number one, you have to show up.

跟我说说，你经常做演讲对吧。

Tell me, okay, you do a lot of speaking.

对。

Yep.

我猜有时候是线上进行的。

I'm guessing sometimes it happens virtually.

对吧？

Is that right?

我现在其实很少线下做了，因为我就是

I do don't do a lot in person these days because I just

没时间

Don't have time

好，明白了。

to Okay.

所以你是在线上面对大观众讲话。

So you talk to big audiences virtually.

有多少个摄像头开着？

How many cameras are on?

哦，我能看到的吗？

Oh, that I see?

可能是采访我的那个人。

Maybe the person interviewing me.

所以我猜，在这个大型电话会议上的300个人里，

So I would I would guess that of the 300 people that are on this big call

对。

Yep.

只有四个人开着摄像头。

Four have their cameras on.

开着摄像头，看起来专业一点。

Have your camera on and look professional.

我甚至不会……

I wouldn't even...

就像，我根本不会想到不开摄像头。

Like, it wouldn't even occur to me not to.

我知道。

I know.

但我很少参加有人开摄像头的会议。

But I very rarely attend a call where people have their cameras on.

然后同样是这些人，却纳闷为什么自己在公司里没有存在感，远程工作怎么才能让别人注意到自己。

And then the same people are wondering why they don't have visibility in an organization and how can they make their presence known when they're working virtually.

那第一点，把摄像头打开。

Well, number one, turn your camera on.

好的。

Okay.

第二点，那我该怎么做？

Number two, now what do I do?

第二点，我们在这种会议文化中犯的最大错误就是，开完一个会马上赶下一个会，然后迟到五分钟，再赶下一个会。

Number two, the greatest mistake we do in having this meeting culture, right, it's meeting and then I run to the next meeting and then I'm five minutes late and then the other meeting.

对。

Yes.

我们从来不评估一下自己的一天，想想今天要参加哪些会议，会上有谁，谁可能会对我最近为公司做的成绩感兴趣，对吧？

And we never take this assessment of what is my day and what meetings will I be at and who will be there that could potentially be interested in the achievements that I have made to my company lately, right?

我在做的哪些项目是高可见度的？

What are the projects I'm working on that, again, are high visibility?

我有哪些特质是公司看重的？

What are the characteristics I have that the company values?

所以，带着对谁会到场以及你要巧妙插入的一两个要点去开会，梅尔，没人这么做。

So this idea of coming to a meeting with a good understanding of who will be there and what is that one or two nuggets that you're gonna slip in, Mel, nobody does that.

大家都只是瞎忙活。

Everyone just bumbles around.

他们来了。

They they come in.

我们在这儿干嘛？

What are we doing here?

目标是什么？

What's the goal?

如果你是那个知道目标并且想好要在会上提出的一两个要点的人，你会领先98%的人。

If you're the person that knows the goal and also has thought through what are the one or two things that I am gonna get into this meeting, you will be ahead of 98% of people.

这就是那种近在眼前的好机会。

This is one of those pieces of gold that is right under your nose.

我给你举个例子。

And I'm gonna give you an example.

如果你要去见一个人，参加你梦想工作的面试，你当然会做准备。

So if you were to go to a meeting with a person where you're doing an interview for your dream job, of course you would prepare.

你当然会想好要说什么。

Of course you would think about what you wanted to say.

如果你要向客户推销，你当然会想清楚你想要什么。

If you were pitching a client, of course you would think about what you want.

如果你要去见一个品牌，他们可能付钱让你做视频，你当然会好好考虑。

If you were going to a meeting with a brand who wanted to potentially pay you money to make videos, of course, you would think about it.

你说的意思是，如果你想在工作中脱颖而出，早上花十分钟看看会议安排，问问自己：这个会议里有重要人物吗？

And what you're saying is if you wanna get ahead at work, take ten minutes in the morning and look at the meeting schedule and say to yourself, is there anybody important in this meeting?

我想不想种下一颗能开始成长的种子？

And do I want to plant a seed that could start to grow?

那我是不是得把补光灯打开，顺便整理一下头发，免得我后面有狗跑来跑去，而我还穿着睡衣坐在这儿？

And do I need to put the ring light on and maybe do my hair so I don't have my dog running around in the back and I'm sitting here in my pajamas?

还有一块我觉得近在眼前的金子，就是如果你主持会议的话。我最近开始跟一个人合作，他每次开会都会先放一张幻灯片，然后说，让我提醒大家我们今天为什么坐在这里。

And another, I think, piece of gold right underneath our nose that if you're running a meeting, I recently started working with this person who starts every meeting, by pulling up a slide and going, let me remind everybody why we're here.

然后说，我们今天要谈两件事。

And here's the two things we're gonna be talking about.

每次他这么做，我都松了一口气，心想，天哪，你是我见过最有条理的人。你想跟这样的人一起工作吗？

And every time they do it, I just exhale and go, oh my God, you're the most organized person I've You ever wanna work seen in with that person?

是的。

Yes.

所以这有那么复杂吗？

So is it that complicated?

不复杂。

No.

我就是这个意思。

That's what I mean.

你到场的时候，你是那个镇定自若、一切尽在掌握的人。

You show up and you are the one that is composed and you have it together.

对。

Yes.

这很特别。

And that's unique.

好，还有两个。

Okay, two more.

一个是提前到达会议。

One is to actually come to a meeting early.

哦。

Oh.

所以，如果你是年轻人。

So, if you're a younger person.

好。

Okay.

我意识到，那些身处高层的人，也就是那些……

And what I've realized is that the people at the top, the people that...

这话听起来可能有点直白，但确实，那些未来可能成为你导师或利益相关者、能真正帮你的人，相比中层和基层员工，他们对日程安排有更大的掌控权。

And that sounds very crass, but people that could eventually be your mentors or stakeholders that help you actually have a little more control of your schedule than people at mid level and entry level.

好的。

Okay.

而且他们往往都会提前到会。

And they tend to come to meetings early.

真的吗？

Really?

是的。

Yes.

通常他们还会有个专人引导，对吧？负责催促他们加快进度，确保他们能顺利到达该去的地方。

Usually, they even have a handler, right, that is moving them along and making sure that they get to the place that they need to get to.

如果你也提前一点到场，那就是三分钟的一对一交流了。

And if you're the one that is also there a little bit early, it's a one on one for three minutes.

是的。

Yes.

而且你已经准备好了你的小要点。

And you've got your little nugget prepared.

对。

Yes.

然后，你知道，嘿，我刚来这里两个月，我很喜欢我们公司的一个倡议是这个，而且我已经有机会接触它了，对吧？

And, you know, hey, I just started here two months ago and I love that one of our corporate initiatives is this, and I'm already getting a chance to touch that, right?

所以，那是一件小事。

So, that's something small.

第二点，我觉得你可以比规定的次数更多地去办公室。

Number two, I think you can go to the office more than prescribed.

所以，假设你处于混合办公的情况。

So, let's assume you are in a hybrid situation.

再说一次，这是代际差异。

Again, it's generational.

所以，会有中年一代，中层管理者，他们不经常去办公室，因为他们正忙于照顾孩子和老人，你知道，就是那种上有老下有小的责任。

So, there's going to be a midlife generation, mid level manager who's not going to the office a lot because they're in the, you know, thick of it with having children and caretaking, you know, the sandwich responsibilities that we have.

对。

Yep.

然后还有刚入职的新人，以及高层领导。

And then there's the entry level person, and then there's senior leaders.

我觉得高层领导还是经常去办公室的。

I think senior leaders are still very much going to the office.

所以，好吧，他们告诉你只需要周三去，但如果你周二、周三、周四都去呢？

And so, okay, fine, they tell you you only have to show up on Wednesdays, but what if you're the one that shows up Tuesdays, Wednesdays, and Thursdays?

你就能获得很多面对面的交流机会。

You get so much FaceTime.

这就是你脱颖而出的方式。

And that's how you stand out.

嗯，这

Well, it's

也是因为你就在那儿坐着，所以各种责任都落到你头上。

also how you get all kinds of responsibilities because you're sitting right there.

你就坐在那儿。

You're sitting right there.

对。

Yes.

对。

Yes.

而且你坐在那儿的时候，你会穿成你想要成为的那个职位的样子。

And when you're sitting there, you're going to dress for the job that you wanna have.

这就像……

And that is like...

这是最老套的建议了。

That's the oldest advice in the book.

我经常想的一件事是，现在有大量的人进入职场，不管是二十多岁因为疫情远程上大学的人，还是进入混合办公的就业市场，或者可能有人是养完孩子后重返职场。

One of the things that I think a lot about is the fact that there's a ton of people entering the workforce, whether it is people in their 20s who did college kind of remote because of the pandemic, or they're entering a job mark that's hybrid, or maybe you've got somebody who's going back to work after raising kids.

当你经历这些没有在办公室工作的时期，或者你一直在做零售或调酒师的工作，然后突然得到一份更正式的职业工作，你会缺乏一种自信。

And when you go through these periods where you've not been in person or you have been working retail or a bartending job, and then all of a sudden you get, you know, like a more corporate professional job, there is this just kind of confidence that you lack.

你会觉得自己落后了，因为你不习惯在会议上分享自己的想法。

And you feel behind because you're not used to sharing your ideas in a meeting.

你不习惯主动出击，掌控局面。

You're not used to kind of self starting and just taking control.

我看到很多人都有这种行为，就是坐在那里等着确定，或者等着别人告诉你要做什么，而不是主动采取行动，克服那种尴尬或不舒服的感觉，比如“万一我做错了怎么办？”

There's this behavior that I see in a lot of people of sitting around waiting to be sure or waiting to be told what to do versus taking the initiative and pushing through, to use your word, that cringey or uncomfortable feeling that, what if I get it wrong?

万一我看起来很傻怎么办？

What if I look stupid?

万一这个怎么办？

What if this?

万一那个怎么办？

What if that?

你能谈谈这个吗？对那些觉得在工作中很难展现自己的人说点什么吧。

Can you talk a little bit about that and talk to the person that feels like they just are very uncomfortable putting themselves out there in a work environment?

做好充分的准备会有奇效，比如清楚会议议程、在场都有谁、我们这次去的目的什么，然后自己心里先有一两个想好的点子。

Preparedness will do wonders, knowing what is the agenda, who is there, what are we there for, I have one or two things that I've already thought of.

光是这样就能让你信心大增。

Just that will give you so much confidence.

所以花个十分钟提前准备一下，一整天都能受益。

So invest the morning ten minutes, reap the benefits all day.

作为一个内向的人，我对此深有共鸣。

And I, as an introvert, relate deeply.

很长一段时间里，我甚至到现在还在某种程度上受这个观念影响：如果没有什么相关或新鲜的内容可说，就不必开口。

And for a long time, and I still do to a certain extent live under, you don't need to talk if you don't have something relevant or new to say.

我坚持这个观点。

And I have to stand by that.

我不能为了让自己被听到而随便说话。

I cannot talk just to have myself heard.

所以对我帮助特别大的一点是，提前做一些笔记准备。

And so what helped me so much was doing some advance notes.

好的。

Okay.

这样我就能随时拿出来用。

Just so that I could pull out.

比如说，如果我们聊到推出一个新的品牌合作，我会提前做点功课，了解一下其他品牌合作是什么样的。

So if we were talking about, you know, launching a new brand deal, having a little bit of research about, well, what are other brand deals?

你知道，最好能带上一个漂亮的统计数据，比如，那个合作让结果提升了32%。

You know, maybe with like a nice statistic, like that, well, that increased results by 32.

如果你是个内向的人，或者你有很多自我怀疑，害怕成为焦点，害怕在公开场合讲话，那么不让自己同时既要组织语言又要应对恐惧，这个建议非常棒。

That's a great idea if you are introverted or you have a lot of self doubt and fear about having the attention on you or having to speak in public and not setting yourself up so that you have to both have words come out of your mouth and manage fear at the same time is a massive tip.

提前做好准备，就能把语言这块搞定。

And so the preparation ahead of time takes care of the words.

我想补充一点，在生活中，如果你只是把话背下来，并不会得到额外的加分。

And one thing I would add to it is that in life, there are no extra points if you recite the words.

在生活中，当我看到有人拿出一张索引卡，想说点什么的时候，他们会说，我有想分享的东西，我带了笔记，因为我想确保我说得准确。

In life, it is wonderful when I see somebody pull out an index card and when they wanna say something, they say, I have something I wanna share and I brought some notes because I wanted to make sure I got it right.

当

When

你举起索引卡说，我带了一些笔记，想读一些我想分享的内容，我会觉得，这个人准备充分，做了研究，而且想把事情做好。

you hold up the index card and you say, I brought some notes and I wanna read you some of the things that I wanted to share, I go, that person's prepared, that person did some research, and this person wants to get it right.

我还想接着你说的另一个点说，因为我发现我手下有几个人就是这么做的。

And I wanna pick up on something else that you said because I realize that there's a couple people that work for me that do this.

我之前都没意识到他们在这么做。

And I didn't realize that they were doing this.

而且这招特别管用，你刚刚也推荐了。

And it works like a charm and you just recommended it.

所以我想确认一下，对于那些内向的人，或者刚进新公司、刚开始新职业的人，这是一个绝佳的方法来找到可以研究或贡献的内容。

So I wanted to be sure, for those of you that are introverted or starting out in a new company or new career, this is a fabulous way to come up with something to research or contribute.

任何时候你研究竞争对手在做什么，或者深入了解你所在的行业，然后说，嘿，我不知道你们有没有看到《纽约时报》上的那篇文章，或者，你知道吗，我刚在《消费者报告》上看到，这个人群的购买量下降了15%。

Anytime you research what the competition is doing, anytime you look into the industry that you're in and you say, Hey, I don't know if you guys probably saw the article in the New York Times or, Did you know, I just read this, you know, in consumer reports that buying is down 15% with this demographic?

我觉得这是值得考虑的重要事情。

I think it's an important thing to consider.

当你进来说，我看了隔壁街那个房产中介在做什么，我听说街那头医院在做什么，哪怕你才上班第三天。

When you come in and say, I looked at what the realtor down the road was doing, I heard what the hospital down the street is doing, you could be on your third day of work.

如果我是经理，我会转过身来，心想：你之前都去哪儿了？

If I'm the manager, spin around and I'm like, where have you been all this time?

谢天谢地你来了。

Thank God you're here.

你还能做什么？

What else can you do?

太棒了，再多了解一些。

Like amazing, find out more.

所以这个建议对所有人都适用。

And so that piece of advice works for everybody.

而且，当你觉得自己资历太浅，或者还不完全了解公司文化的时候，你都可以这么做，因为大家都想知道竞争对手在做什么。

And it's something that you can do in situations where you either feel too junior or you don't quite understand the culture yet because we all wanna know what the competition is doing.

大家都想知道，我们谈论的事情有什么相关报道。

We all wanna know what's being written about the things that we're talking about.

这真是一个绝妙的建议。

So that's a fantastic piece of advice.

我很想请你谈谈，现在的就业市场实在太残酷了。

One of the things I would love to have you talk about is just the fact that the job market is so brutal right now.

学会如何提升自己的曝光度，如何成为让人印象深刻的候选人，并且脱颖而出，这真的非常重要。

And learning how to amplify yourself and learning how to be a sticky candidate and to break through is absolutely essential.

那么，库利教授，你认为真正重要的技能是什么？

And so, Professor Cooley, what do you believe the skills are that actually matter?

对于那些正在找工作或者考虑换工作的人，你有什么想说的？

And what are some things you want anyone that is looking for a job or thinking about changing jobs?

他们需要知道些什么才能脱颖而出，成功被录用？

What do they need to know in order to stand out and get hired?

我想先说，我知道就业市场很残酷，因为所有头条新闻都在这么说，就业数据也反映了这一点。

I want to start by saying I know that the job market is brutal because that's what every headline says and that's what our job numbers indicate.

但我也想指出，这绝对不是我们第一次遇到糟糕的就业市场。

But I also wanna say that this is certainly not the first time that we've had a bad job market.

而且我相信，如果你能随机应变，能有效建立人脉，并且从任何地方获取帮助，能展示你懂技术，然后我把最重要的留到最后说，我觉得现在最缺乏的，而且我们也知道，就是批判性思维。

And I believe that if you can be resourceful, if you can network effectively and take help from anywhere that you can get it, if you can demonstrate that you are tech savvy, and then I saved the best for last, I think the thing that is lacking and we know it is critical reasoning.

如果你能成为那种，我觉得，能预见我们将要面临的问题，并且在问题发生之前就解决它们的人，而不是一遇到问题就马上提问。

And if you can be someone that demonstrates, I think, I foresee the problems we're going to face, and I solve them before they happen, I do not immediately ask a question.

我会先自己尝试回答。

I try to answer it myself.

我是一个有批判性思维的人。

I am a critical thinker.

你就会脱颖而出。

You will rise to the top.

我同意。

I agree.

我同意。

I agree.

另外，作为一位经营公司、招聘员工的人，我想说，我曾经读到一个统计数据，而且我相信这是真的。

The other thing I wanted to say as somebody that is, you know, running a company and hiring people, I once read a statistic, and I believe that this is true.

我曾经看到一个统计数据，80%的招聘岗位甚至都没有被列出来，因为在职的人太忙了，根本没时间写职位描述。

I once read a statistic, 80% of jobs that people are gonna hire aren't even listed somewhere because the people that are working are too busy to write the job description.

我们大概有10到12个职位需要填补，但我们一直没时间

We probably have 10 to 12 jobs that we need filled, And we have not had time

停下来去写职位描述。

To just stop and figure out the job description.

所以我告诉你这个的原因是，一方面，是的，要不停地投简历、投简历、投简历。

And so the reason why I'm telling you that is because part of it is, yes, apply, apply, apply, apply.

要持之以恒。

Be sticky.

要遵循库利教授讲的那些方法。

Follow the stuff that professor Cooley is talking about.

管理好你的可迁移声誉。

Manage your portable reputation.

但你会发现，找工作还是要靠和人交流。

But you will find a job by talking to people.

因为实际的工作机会比你想象的多得多。

Because there are more jobs out there than you realize.

而且很多岗位还没有对外发布。

And a lot of them are not listed yet.

还有很多职位藏在公司内部，连他们自己都没意识到需要招人。

A lot of them are inside companies where they don't know they need the person yet.

而你可能认识某个人，这个人又认识另一个人，能帮你把这事办成。

And you might know a person who knows a person that can get you there.

所以关键不是宅在家里机械地狂点提交按钮。

And so it's not about sitting home and mindlessly hitting submit.

而是要走出家门，去跟别人交流沟通。

It's about getting your rear end out of the house and talking to people.

这建议太棒了。

Best advice.

完全同意。

Wholeheartedly agree.

我觉得这是因为我们喜欢确定的事情。

And I think it's because we like sure things.

比如，想在网上看到工作。

Like, want to see job online.

我想提交点什么，然后告诉自己我完成了一个行动。

I want to submit something, and then I want to tell myself I just completed an action.

就像打个勾。

It's like check.

对。

Yep.

打勾。

Check.

打勾。

Check.

就像，这就是模板，是的。

Like, that's that's the template Yeah.

找工作的时候，其实我是在大声说出我的梦想。

Of applying for a job when really it's the I'm gonna dream out loud.

我要放大它，因为我知道我想要什么。

I'm gonna amplify because I know what I want.

就像你说的，你正在飞速成长。

So, like you said, you're growing like crazy.

你有那么多需求。

You have so many needs.

如果我想进入这个领域，我相信你的使命，然后我写信给你，会怎么样？

What if I were a person that wanted to break into this space, I believed in your mission, and I wrote to you, right?

我还给你们团队的每个人都写了信，说，这些是我的技能。

And I wrote to everyone on your team, and I said, these are my skill sets.

是的，我50岁了，但你的很多受众也是这个年纪，我了解他们。

Like, yes, I'm 50, but like a lot of your audience is too, and I know that audience.

我知道怎么展现自己，也知道怎么保持活力。

And I know how to show up, and I know how to have energy.

这是我读过的十本书。

These are the 10 books I've read.

这是我觉得你接下来应该邀请的十位嘉宾。你会不会特别惊讶？

These are the next 10 guests I think you should Like, how blown away would you be?

还有一件事你可以做，就是真的去动手做点东西，然后说，我整理了这个，我觉得我能做，我编辑了这个，或者我做了那个，或者我写了这个，你看看。

And another thing you can do is you could actually do the work and say, I pulled this together, I think I could do, and I've edited this, or I've done that, or I've written this, check it out.

展示一下你能做什么。

And demonstrate what you can do.

展示。

Demonstrate.

你知道，作为商学院教授，我也很想听听你的看法，你觉得随着AI迅速改变劳动力市场，改变人们的工作方式，哪些技能会变得更有价值？

You know, as a business school professor, I'd also love to hear your take on the skills that you think are gonna become more valuable as AI is rapidly changing the workforce, it's changing the way people work.

你觉得最重要的、最有价值的技能会是什么？

What do you think the most important and valuable skills are going to become?

我觉得你说到了一个非常关键的点，那就是你不能忽视它。

Well, I think you're hitting on a really important note, which is that you can't ignore it.