606：凯文·金谈电子商务的未来：2025年亚马逊与直接面向消费者模式的较量

他们失去了什么？我刚说了什么？

They've lost what did I just say?

由于流量减少了50%，他们的销售额也下降了百分之六七十。

Was in, like, sixty, seventy percent of their sales because of the lost 50% of their traffic.

微量豁免规则？

The de minimis rule?

对。

Yeah.

对。

Yeah.

没错。

Right.

是啊。

Yeah.

就在那之后。

Right after that.

嗯。

Yeah.

所以我只是很好奇。

So I was just curious.

也遇到了类似的问题，原因部分相同，还有一些其他原因。

Having similar problems too, but for the same some of the same reasons plus some other reasons.

嗯。

Yeah.

所以蒂莫试图通过宣称没有费用来吸引卖家，但一旦深入细节，你甚至无法自己定价。

So Timo is trying to attract sellers by saying that there's no fees, but once you get into, like, the nitty gritty, you don't even get to set your own price.

他们来定价。

They set the price.

嗯。

Yeah.

不。

No.

他们在我参加西雅图会议时，正好在会议中心旁边搞了一个临时餐厅快闪活动，那是去年亚马逊在西雅图举办大型活动‘Accelerate’的时候。

When they they I had a meeting with them in Seattle during they they did a little restaurant party pop up right next to the convention center when Amazon was doing their big event last year in in Seattle called Accelerate.

我去和他聊了聊。

I went on and talked to him.

那家伙就是那样的人。

The guy was exactly that.

他跟我说：嘿。

He's like, hey.

你看。

Look.

我们吸引了这么多卖家。

We get all these sellers.

他们都会过来。

They'll come over.

这个业务拓展人员说：我们不收任何费用。

And this business development guy is like, we have no fees.

我说：那你给我解释一下。

I'm like, well, explain this to me.

他正是她所说的那种人。

And he's exactly what she said.

是的。

Yeah.

我们来定价。

Well, we set the price.

我们告诉你我们会付你多少钱，然后我们决定最终卖多少钱。

We we tell you we're gonna pay you this, and then we decide what we're gonna sell it for.

我当时想：没人会从亚马逊过来，因为他们会失去购买按钮。

I was like, nobody's gonna come from Amazon because they'll lose their buy box.

没错。

Yes.

一旦你这么做了，他们就会失去购买按钮。

As soon as as soon as you do that, they're gonna lose their buy box.

这就像，不行。

It's like, no.

不行。

No.

我们有这个和那个。

We we have this and that.

不行。

No.

你会明白，这行不通。

You're gonna have it's not gonna work.

这根本行不通。

It's it's simply not gonna work.

你会遇到一些天真的买家，但也就这样了，或者是一些 desperate 的人，而且我觉得他们在这件事上遇到了麻烦。

You'll get a few naive people, but that's about it, or desperate people, but and I think they're they're having trouble with that.

除非亚马逊因为这一切被查出来。

Unless Amazon gets busted for all this.

我的意思是，这简直就是反竞争行为，再明显不过了。

I mean, that's, like, anti competitive activity if I've ever it's, like, blatant.

对吧？

Right?

没错。

Yeah.

亚马逊的做法是，直到被逼无奈才会改变。

Well, Amazon does things until they're forced to change.

我的意思是，没错。

I mean Yeah.

七八年前，有一个庞大的产业，专门从中国内部的亚马逊员工那里购买被盗的数据，以便获取关于竞争对手的PPC投放效果、后端关键词等信息。

They you back seven, eight years ago, there was a big industry of buying buying stolen data from China, from people inside Amazon at China, so we could get, you know, reports on what's working on PPC for your competitors or what's their back end keywords and all this.

人们愿意花大价钱购买这些黑市数据，直到亚马逊面临威胁。

And people are paying good money for this black market stuff, and then Amazon got threatened.

于是他们就说：‘哦，我们最好给人们提供多一点数据，免得看起来我们只是在为自己牟利。’

And they're like, oh, we better start actually giving people a little bit more data so it doesn't look like we're just using this all for ourselves.

所以他们现在有了SGP，即搜索查询绩效报告，还有机会探索器。

So they have the SGP now, search query performance report, and they have Opportunity Explorer.

他们拥有了更多工具，数据开放程度也高得多，但除非觉得自己要出问题了，否则他们不会做出这种改变。

And they have a lot more tools and a lot more they're much more loose with the data, but they won't make that change until it looks like they're gonna get in trouble.

税收方面也发生了同样的事情。

And the same thing happened with taxes.

如果你还记得，他们之前并不收取销售税。

If you remember, they weren't collecting sales

哦，是的。

Oh, yeah.

没错。

Yep.

然后当一些州开始针对卖家时，他们才改变了做法。

And then they went after states were starting to go after sellers, and then that got changed.

所以关于定价的这个问题，我认为最终会有所改变，迟早会调整的。

So this thing with the pricing, I think it'll eventually there's gonna be a it'll come down where that that changes.

但我知道，现在他们的做法是通过Prime购买。

But I know, like, right now and what they do is buy with Prime.

很多人不知道这一点。

A lot of people don't know this.

如果你的网站上有‘通过Prime购买’功能，你就不会被惩罚。

If you have the buy with Prime on your site, you won't get penalized.

所以，如果你的Shopify网站上有‘通过Prime购买’这个选项，当亚马逊抓取你的亚马逊或Shopify网站，发现你在其他平台的售价比亚马逊低5美元时，他们实际上不应该在亚马逊上惩罚你。

So if you on your Shopify site, if you have buy with Prime as an option, and Amazon comes and and pings your scrapes your Amazon or your Shopify site and sees that you're selling it for $5 less than you are on Amazon, they're not supposed to actually penalize you on Amazon.

这是来自Prime购买团队的人亲口说的。

That's that's straight from someone at the buy with Prime team.

这不是我从某个地方或某个论坛上读到的。

That's not something I read somewhere or in some forum.

这是来自团队中一位高层人士亲口告诉我的。

That's straight from one of the top people on the team that she told me that.

这之前刊登在我的通讯里，但这是目前我所知道的唯一解决办法。

It was in my newsletter a while back, but that's the only workaround I know on that right now.

是的。

Yeah.

我的意思是，使用 Buy with Prime 时，你 anyway 已经把所有信息都给他们了。

Well, I mean, with buy with Prime, you're giving them all your information anyway.

所以我想，与其踩踏板，不如扔根骨头。

So I guess throw your bone, not pedal.

是的。

Yeah.

是的。

Yeah.

好的。

Okay.

我们来聊聊人工智能吧，因为至少这是我最近花最多精力的热门话题。

Let's talk about AI because I mean, that's that's the hottest topic at least that I've been spending most of

我大部分精力都放在上面了。

my energy on.

你知道有哪些很酷的方式，人们正在用AI做电商吗？

What are some pretty cool ways that people are using AI for ecommerce that you know of?

嗯，很多人，我的看法是，很多人玩过ChatGPT或者用过一些AI工具，但我认为大多数卖家都只是触及了皮毛。

Well, a lot of people well, here's here's my take on AI and ecommerce is you got a lot of people that are are have played with chat GBT or play with some AI stuff, but I think most sellers are just touching the surface.

没错。

Yep.

他们几乎什么都没做。

They're they're barely doing anything.

他们只是不得不写或重写一封邮件、营销邮件，或者分析一下他们的PPC报告，或者帮他们写点东西，试图删除差评，这些都是一些非常基础的事情。

They're having to write an e rewrite an email or a marketing email, or they're having to maybe analyze one of their PPC reports or something fairly basic or help them write to try to get a bad review taken off.

这不过是AI真正能做的事情中的幼儿园级别水平。

That's, like, fundamental kindergarten stuff for for what a AI can actually do.

大多数人并不了解AI发展得有多快，以及它将走向何方。

Most people don't understand where this is how fast this is moving and where it's going.

我觉得很多电商卖家都会措手不及。

And I think a lot of ecommerce sellers are gonna be caught with their pants down.

我相信，现在有一些亚马逊卖家年销售额达到500万美元，但两年后，他们的年销售额可能会跌到50万美元，然后惊呼：‘到底发生了什么？’

And I believe that there's sellers on Amazon now doing 5,000,000 a year, that two years from now, they're gonna be doing 5 thou 500,000 a year and go, what the heck happened?

因为那些使用AI的人将会充分利用AI，从而获得巨大的竞争优势。

Because people that are using AI are gonna have such massive AI correctly, and they still have such massive competitive advantages.

如果他们品类中的某个人开始这么做，就会彻底碾压他们。

And if someone in their category starts doing that, they're gonna crush them.

没错。

Yep.

所以我认为，AI和代理型AI现在正是关键所在。

And so AI and agent agentic AI is, I think, where it's at right now.

很多人会问：‘什么是代理型AI？’

And a lot of people are like, oh, what what's agentic AI?

代理型AI就是你可以实现自动化操作的东西。

Agentic AI is where you can have automate things.

这是一种高级形式的自动化，其中你拥有专门化的功能，举个例子。

It's a it's a an advanced form of automation where you have specialized so here's an example.

所以，如果我想聘请一家PPC代理机构，我可以去找亚马逊领域里顶尖的几家代理公司。

So if if I wanna if I wanna hire a PPC agency, I can go out and hire one of the top agencies in Amazon space.

大约有800家专门做PPC的公司。

There's about 800 of them that do PPC.

真的，差不多800家。

Literally, about 800.

我有一份它们的完整名单。

I have a list of them all.

人们总是问我，凯文，哪家PPC代理公司最好？

And people always say, what's the best PPC agency to use, Kevin?

我说，我不知道。

I was like, I don't know.

这取决于你遇到的是哪个人。

It depends on the person you get.

所以，比如在ClearAds这家公司，如果你遇到对的人，你就能大获成功。

So, you know, this this person at ClearAds, if you get the right person, you're gonna rock and roll.

但如果你遇到的是第27号员工，他们还在学习中，可能会把一些事情搞砸。

But if you get employee number 27, you know, they're still learning, and they may mess mess up some stuff.

所以如果有人找上门，结果分配到的是第27号员工，他们就会说：ClearAds根本不管用。

So if someone gets goes in, they get employee number 27, and they're like, ClearAds just doesn't work.

这边有个人报价更便宜。

This other guy offered it cheaper over here.

我还是换到那边去吧。

I'm just gonna bounce over here.

结果就是，人们不断在各个代理机构之间跳来跳去。

And what happens is people end up bouncing from agency to agency to agency.

如果你能把ClearAds里那个最顶尖的员工——他为少数客户做得非常出色——复制成一个智能代理，会怎么样？

What if you could take that number one guy, ClearAds, that's crushing it for his handful of clients and basically duplicate him in an agent?

把他所有的知识都导入到一个智能代理里，变成一个独立的小型LLM，然后让他来管理账户，同时还能从其他代理那里获取数据。

Everything he knows, dump it into an agent, its own little LLM, and have him then manage an account, but he's getting data from other agents.

所以你拥有一系列的智能代理。

So you have a series of agents.

你有一个PPC代理，基本上就是这个高手的镜像，一个PPC专家。

You have a PPC agent that's basically a mirror of this stud, a PPC guy.

你还有另一个代理，是采购人员的镜像。

You have another agent that's a a mirror of a sourcing person.

另一个代理是图片创作和商品列表创建者的镜像。

Another agent that's a mirror of a a image creation listing creator.

还有一个是优秀的关键词研究者。

Another one that's a good keyword researcher.

另一个是擅长趋势分析的。

Another one's a good trend.

每一个都专注于自己的领域，都是顶尖高手，经过真人培训和指导，真正懂得如何操作。

And each one of those says specialize, and they're the best of the best, and they've been trained and coached up by real people to actually know what they're doing.

然后它们利用AI和海量外部知识，彼此之间进行交流。

And then they take the AI and the vast knowledge out there, and then these things all talk to each other in a way.

目前它们还不能完全独立思考，但终将到达那个能自主思考的阶段。

Right now, they can't really they can't really think on their own completely think on their own, but it's gonna get to the point where they can.

因此，这个流程中仍然需要有人参与。

So there still needs to be a human in this loop.

但你可以把原本需要20到30个人花一个月才能完成的工作，现在用一个真人和一堆代理在几小时内完成。

But you could take what maybe took 20 or 30 people or a month to do and now do it in hours with one human and a bunch of agents.

通过将这些代理层层叠加并让它们相互交流，它们可以7x24小时、全年无休地运行，这是任何人类都无法做到的，而且还能处理复杂的计算和大量任务——如果你把不同组件叠加起来，比如把PPC和这些大数据结合起来。

And by layering these agents together and having them talk to each other, they can execute twenty four seven, three hundred sixty five days a year that no one no human's ever gonna be able to do and and can do complicated math and a lot of stuff that where if you overlay different components together, you overlay a PPC and you overlay the some of these big data.

如果你看看像Pattern这样的公司，它们拥有海量的数据点，把这些数据点全部整合起来，你就能精确到极细微的层面，找到如何提升点击率或发现流行趋势的方法。

If you look at a company like Pattern that has massive amounts of data points and lay all those data points, you can really hone in on what you gotta do to a minute level to actually get that little extra CTR or to see what's trending.

我认为，当出现优秀的代理持续监控TikTok时，它们就能察觉到某些趋势，比如在本录音时的几周前，婴儿照片和婴儿视频非常流行。

And I think it's gonna get to the point where if you see there's good agents that are monitoring TikTok, and they see that, I don't know, baby at the time of this recording, you know, just a couple weeks ago, these little baby photos of baby videos were very popular.

人们会像我和你一样，把婴儿的脸部贴上去，做一些小改动。

People were taking, like me and you Yeah.

把婴儿的脸部贴上去，做一些小改动。

Putting baby faces on and doing little things.

它们能察觉到这种趋势后，视频创作代理就会使用V03或其他类似工具。

And they could see something like that as hot, then the agent there's a video creation agent uses maybe v o three or one of these other tools.

它们可以即时为我和你完成这个，几小时内就产出内容，抓住这个趋势，乘上这波热潮。

They could come in and actually do that on the fly for me and you and actually have something out in hours to take advantage of that trend and ride that wave.

这种事将会发生。

That kind of stuff is gonna happen.

你会看到它们捕捉到某人的音频。

You're gonna have stuff where they see someone's audio.

大家都在讨论一种新的烹饪方式。

They're all they're all talking about some new cooking thing.

它会注意到这一点，然后与采购代理沟通，采购代理通过MCP（代理间通信方式）与其他代理交流。

It's gonna see that, and it's gonna be able to talk to the sourcing agent, the sourcing agent through MCP, which is a way that agents can talk to each other.

这方面有几种不同的模式，但它们是一种通用语言。

There's there's a couple different modalities on this, but it's a kind of a common language.

这就像是一个翻译器，让它们能够彼此沟通。

It's a kinda like a translator where they can talk to each other.

所以你将有一个采购代理联系阿里巴巴货源，说：嘿。

So you're gonna have a sourcing agent gonna talk to Alibaba source and say, hey.

我们需要做一个铲子之类的工具。

We need to make a a spatula or whatever.

哪些工厂能用这种把手和这种设计来做，因为背后人类一直在抱怨这些问题。

And which factories can do this with this kinda handle and this kinda thing because this is what people are complaining about all behind the scenes with a human.

然后工厂会回来说：嘿。

And you have factories that's gonna come back and say, hey.

这三家工厂可以做。

Well, these three can do it.

这是它的渲染图。

Here's a rendering of it.

AI正在生成渲染图，然后人类看一下，说：嗯，没错。

AI is making a rendering, and then the human looks at it and goes, oh, yep.

我喜欢这个。

I like that.

我喜欢这个。

I like that.

不。

Nope.

我们稍微改一下这个。

Let's change this a little bit.

做一些提示调整，然后就能几乎立即开始生产。

Makes a couple prompt tweaks, and then you have it being manufactured almost instantly.

然后你可以进行3D打印。

And then you could do three d printing.

那么，我们来测试一下这个铲子吧。

So what well, let's test this spatula.

好的。

Okay.

这是CAD文件。

Here's the CAD stuff.

这是所有的STP文件。

Here's all the STP files.

这是所有东西。

Here's everything.

我们生产一百个，测试一下市场，一周内就能推出。

Let's make a 100 of them and and test the market, and we'll have this out in a week.

或者你下单，只要告诉我们，标注七到十天的交货期就行。

Or you order it and just give us, know, you put a seven to ten day delivery on there.

然后，天哪，人们会非常喜欢它。

And then, holy cow, people love it.

现在我们来推向大众市场，实现大规模生产。

Now let's go to mass market on it and mass production on it.

所以我认为你会看到越来越多这样的事情发生。

So I think you're see start seeing more and more of those kinds of things happen.

是的。

Yeah.

我的意思是，我们还没完全做到那一步。

I mean, we're not quite there yet.

我只是好奇，你们现在是如何使用AI的，或者你们认识的人目前是怎么使用AI的？

I'm just curious how are you using AI or some of the people that you know directly using AI at the current state it is right now?

当你开始看到像Triple Whale这样的公司使用这些智能代理时。

When you're starting to see, like, companies like Triple Whale use this agent stuff.

我刚才说的这些并不是五年后的科幻情节。

So what I just talked about is not science fiction five years from now.

现在就已经在基础层面上发生了，嗯。

It's happening now on a basic level Mhmm.

由最前沿的人在实践。

By the most advanced people.

比如Triple Whale的Moby代理就是个完美的例子。

Like, Triple Whale is a perfect example with their Moby agents.

他们现在就在做这些，虽然还不是我刚才说的完全一致的版本，但已经做到了70%。

They're doing this right now to to not quite the exact one I gave, but 70% of that.

但普通卖家正在用它来帮助制作视频内容或广告内容，帮助生成虚拟形象，帮助构思角度和定位策略，测试不同的定位方式。

But the average seller is using it to help them create video content or ad content, to help them come with avatars, to help them come up with angles, positioning angles, you know, and test different positioning angles.

嗯。

Mhmm.

这些是我现在看到的最常见用途。

That those are the most common that I'm I'm seeing now.

还有写邮件、客户服务，以及试图删除差评。

And then writing emails and customer service and trying to get rid of reviews.

很多人用了小型聊天机器人来实现这些功能。

A lot of people have little chatbots where where you can do that.

在教育领域，我看到这也是我在BDSC正在做的事情。

In the in the education space, I see this is something that I'll be I'm I'm doing I'm I'm doing at BDSC.

我们会有一点这样的迹象，但我在教育领域看到的是，比如你参加我提供的‘自由票’课程，那是为大众设计的一门课程。

We'll have a a hint of this, but where I see an education is, you know, if I go and I take the freedom if you take the freedom ticket course from me, that's one course that was made for a mass audience.

但也许它并不完全适合你，但我认为未来的教育会是这样：我可以把我的内容与你的内容结合起来。

And maybe that's not particular for you, but I think it's gonna get an education where I can take my content and maybe and and mix that with it could be with you.

它可以和你结合，也可以和别人结合，或者就只是我自己的内容。

It could be with somebody else, or it could just be mine.

然后有人进来就说：哦，我想卖这个。

And someone comes in and says, oh, I wanna sell this.

我有这么多钱。

I have this much money.

回答四、五、六个问题。

Answers four, five, six questions.

然后系统会根据我的知识库，实时为这个人自动生成专属课程。

And then the course is automatically recreated on the fly based on my knowledge base, specifically for that person.

人们不想完成一个十模块的课程。

And people don't want to do a 10 module course.

他们想要快速见效的成果。

They want quick wins.

他们想要快速的东西。

They want something fast.

所以，接下来的三个小时，我们会根据你的知识库，教你所有你真正需要掌握的内容，专门针对你的需求。

So it's like, here, the next three hours, we'll teach you everything you know to do specifically what you want based on that knowledge base.

我觉得你会开始看到这种类型的事情发生。

I think you're gonna start seeing that type of stuff happening.

我知道有几个人现在正在研究这个。

And I know I know a few people that are messing with that now.

我的意思是，杰森·弗拉特兰，你们很多人可能都知道，是网络研讨会的王者，世界上最好的网络研讨会专家。

I mean, Jason Flatland, a lot of you may know, is the GOAT of webinars, the best webinar guy in the world.

他刚刚开发了一个能以他的风格撰写网络研讨会的工具，效果非常好。

He just finished a tool that writes webinars in his style, which is a really good Okay.

他说实际上写得更好了。

And he says it's actually writing better.

他目前还没有发布这个工具。

He's not putting it out just yet.

他正在做一些内测。

He's doing some beta testing.

这些内测者都是他运营的精英社群的成员。

With the beta testers, know I'm a mastermind that he runs.

他们说：天哪。

They're like, holy cow.

就连杰森自己都说，这个工具写得比我还好，而他可是顶尖高手。

And even Jason himself says this is doing a better job than me writing, and he's the GOAT.

所以确实有类似这样的用途。

So there's there's uses like that.

我用的一个工具叫 Copy Coders。

There's a tool that I use called copy coders.

它来自 Genesis。

It's from Genesis.

这是一个价值一万美元的工具。

It's a $10,000 tool.

我觉得他有时候会卖到五美元。

I think he sells it sometimes for 5.

但这个工具的厉害之处在于，他创建了自己的大型语言模型。

But this tool has got what he's done is he's created his own basically LLM.

他找来了有史以来最伟大的营销专家和文案高手，比如奥格威以及上百年前的那些人，把他们的全部智慧都输入到这个数据库中，然后加以训练。

He's gone and he's taken all the greatest marketing minds and copywriters of all time, Ogilvy and all the guys back, you know, a hundred years and dumped it into this database and then taught it.

所以我可以进去，他有一个叫做‘点击驱动’的提示模板。

And so that I can go in there, and he's got something called a a prompt called click drivers.

我可以进去，只需给它一个链接。

So I can go in there, I can just give it a link.

我可以给你网站的链接，它就会抓取你网站上的所有内容。

I can give it a link to your website, and it'll go it'll go suck in all your website.

或者我可以给它一封我已写好的邮件，也可以只给它一个大致的框架，说明我想做什么。

Or I can give it a email that I've already written, or I can give it just an outline of here's kinda what I wanna do.

点一下按钮，它就会立即生成一封所谓的‘点击驱动’邮件，包含所有吸引人的钩子和元素。

Hit a button, and it instantly will write what's called a click driver's email with all the hooks, all the everything in it.

它能在五秒内为你生成20个不同版本的邮件，具体取决于你想采用的角度和定位陈述，然后你可以自由组合搭配。

It'll give you 20 different versions in about five seconds of of the email, depending on which angles and which positioning statements you wanna do, and then you can mix and match them.

我开始用它来为我的一些广告客户制作《十亿美元卖家峰会》和我的邮件通讯内容。

The thing, I started using it for some of my advertisers on Billion Dollar Seller Summit Billion Dollar Seller's Newsletter and on my emails that I send out.

它让我的转化率翻了一倍甚至三倍。

It's doubled and tripled my conversion rates.

有意思。

Interesting.

因为它实在太强大了。

Because it's so freaking powerful.

所以有些人说，是的，凯文。

So and some people are, yeah, Kevin.

我不需要什么工具。

I don't need some tool.

直接用ChatBet就行。

Just use ChatBet.

它确实帮我做到了这一点。

It it helps me do that.

是的。

Yeah.

如果你知道如何向ChatBet发出提示，它肯定能帮助你。

ChatBet can definitely help you if you know how to prompt it.

但这个人的提示长达19000个单词。

But this guy's prompt is 19,000 words.

19000个单词的提示，然后通过Poe来执行。

19,000 words of prompts, and it goes into Poe to do it.

这非常强大。

And that's powerful.

所以我认为，大多数人的问题都是垃圾进，垃圾出。

And so that I think that's the thing is most people it's garbage in, garbage out.

如果你懂得如何提示和撰写提示，就能获得惊人的结果。

If you know how to prompt and you know how to write it, that's you can get amazing stuff.

但我认为你会看到更多孤立的案例：你可以把你的内容——所有你做过的播客、培训，以及你做过的所有事情，包括所有的销售峰会——都输入到一个自定义的LLM中，人们就可以查询这个专属模型。

But this is I think you're gonna see more isolated cases where you can take your content, all your podcasts that you've done, all your trainings, and everything that you've done, all your all your seller summits, and put that into a custom LLM that people could then can query that you it's isolated.

这仅仅属于你个人。

It's just you.

它不会受到互联网上那些真假难辨的内容污染，因为有些人宣扬的各种方法、教学课程指南、YouTube视频等等，实际上并不奏效，或者已经过时了。

It's not polluted by stuff that's on the Internet that may or may not be true because there's people that's espousing ways to do things, you know, different teach course guides and YouTube videos and whatever, that actually doesn't work, or it's outdated or whatever.

你可以掌控整个生态系统。

And you can control that whole ecosystem.

所以我认为你会看到很多这样的情况，而且现在正在发生。

And so I think you're see a lot of that, and that's happening right now.

我将在两周后发布一个基于我自身内容的工具，实现这一点。

I have something coming out in two weeks that does that on on my content.

我一年前就尝试过这样做。

I tried to do that a year ago.

我觉得那时候还不成熟，因为它还是会幻觉和推断出我根本没有说过的内容。

I don't think it was ready to go back then because it it still kept kinda hallucinating stuff and extrapolating stuff that I didn't say.

也许现在它已经好很多了。

Maybe it's a lot better now.

也许我应该重新考虑一下这件事。

Maybe I should revisit that.

是的。

Yeah.

我会去看看那个。

I would I would take a look at that.

我有两个版本的东西将在两周后上线。

I'm I have something launching in in two weeks that has I have two versions.

一个是免费版，功能有所缩减，另一个是包含我所有内容的完整定制大语言模型。

One's a free version that has it's scaled back a little bit, and the other one's a a complete custom LLM with all my content.

我参加过的每一期播客、我主持过的每一期、所有的通讯、所有的BDSS内容、Freedom Ticket，以及我做过的任何网络研讨会。

Every podcast I've been on, every one I've ever hosted, all my newsletters, all my BDSS content, Freedom Ticket, for getting some whatever webinar I've done.

是的。

Yeah.

你可以进入其中，它不仅仅是一个搜索引擎，让你只是输入，比如，告诉我史蒂夫关于PPC说了什么。

And you can go in there and you can it's it's not just a it's not a search engine where you just type in, like, tell me what's where Steve Steve talked about PPC.

哦，是这一集。

Oh, it's this episode.

去听一下。

Go listen to it.

它不是那种目录。

It's not it's not a directory like that.

它是这样的：史蒂夫·朱朱对 blah blah blah 有什么看法？

It's like, what does Steve Chu Chu think about blah blah blah?

如果你在里面，它会从中提取内容。

And if you're in there, it's gonna pull it from it.

或者，前三名的人对这个怎么看？他们是谁？

Or what are the top three people think about this, and who are they?

它会从那里提取所有内容，你可以与它进行对话式的交流。

And it'll pull it all from there, and it'll it'll it's you're talking to it conversationally.

不错。

Nice.

那个 Copy Coders 工具是一次性付费吗？

That copy coders tools, is it like a one time fee?

或者

Or

我觉得是按年收费的。

I think it's an annual.

我一月份注册的，所以不太确定，但绝对物超所值。

I signed up for it in January, so I'm not a 100% sure on that, but it's worth every freaking penny.

有意思。

Interesting.

所以后端可能是流行的LMS之一，或者他只是搭建了一个非常棒的系统。

So the back end is probably one of the popular LMS, or he's just composed a really yeah.

是的。

Yeah.

他用的是Quad。

He's using quad.

是的。

Yeah.

他在后端使用Quad，但他还有许多自定义产品。

He uses quad on the backside, but he's he's got all these custom products.

我的另一个例子是BSL。

I mean, another example is a BSL.

我有个朋友正在推出一些产品，他雇了这家公司。

I have a buddy that's launching some stuff, and he he hired this company.

这家公司帮他搭建一切，收费大约40美元。

It's, like, $40 for this company to help him set everything up.

他们有一个BSL，并给了他一个VSL，用于为网站招募人员等用途。

And they have a BSL, and they gave him a VSL to use to to do some recruiting and stuff for people for the site.

他说，这还不错。

And he's like, this is not bad.

于是他把内容输入了ChatGPT，并给出了一些提示。

So he threw it in ChatGPT, gave it some prompts.

他稍作改进，因为他比那家公司更了解目标受众。

He made it a little bit better because he kinda knows the audience a little bit better than the the company agency does.

于是他对我说，凯文，你能把这个发给CopyCoders处理一下吗？

And so he then he said, Kevin, can you throw this through CopyCoders?

我当时说，当然可以。

I was like, yeah.

没问题。

Sure.

所以我把内容发给了CopyCoders，我们做了一系列不同的版本。

So I threw it through CopyCoders, and we did a a series of variations on it.

然后他把这些发给了对方，说：嘿。

And then he sent that to them, said, hey.

用这个代替你们之前写的那个吧。

Use this one instead of what you guys wrote.

那些人，你知道的，菲律宾的虚拟助理们说：你确定要这么改吗？

And the people, you know, the Filipino VAs are like, oh, you sure you wanna do that?

我们只说，我的朋友马克说，是的。

We only have said, like, my buddy Mark's like, yeah.

不。

Nope.

去做吧。

Do it.

于是他们说，好吧。

And so they're like, okay.

大约两小时后，公司老板发短信问他：你这东西是从哪儿弄来的？

And then about two hours later, the owner of the company texted him and said, where the heck did you get this?

他回答：我不是跟你说过了吗。

He's like, oh, I told you.

我知道自己在做什么。

I know what I'm doing.

你知道的，我有一些特别的资源。

You know, I've got some access to some special stuff.

他说：这太棒了。

He's like, this is brilliant.

我们能不能把这个当模板自己用？

Do you mind if we use this as a template ourself?

所以这就是力量所在——你知道该去哪儿、该怎么找，而那些浅尝辄止的人根本不懂这个。

And so it that's the power if you know you gotta know where to go and know how to look, and that's the dabblers don't know that.

目前用 Lovable，你可以用 n8n 做一些惊人的事情。

With Lovable right now, you can do some amazing stuff with n eight n and make.

你可以做一些非常酷的事情。

You can do some really cool stuff.

但很多人只是在玩，根本没有把它当工具使用。

But a lot of people are they're just they're just playing, and they're not actually using it as a tool.

而在电商领域，那些懂得如何用它来省钱、省时的人，他们的目的并不是要彻底裁掉一堆人。

And the people that in ecommerce that understand how to use it as a tool to save money, to save time, and it's not necessarily to, like, get rid of a bunch of people.

我的意思是，那会自然而然地发生。

I mean, that's gonna happen by default.

会有人失去工作，但希望这些人能接受再培训，或者转行去做别的事情。

There are gonna be people losing their jobs, but those people hopefully can be retrained, or they'll just have to adapt into something else.

但它应该让使用它的人变得更加高效。

But it should make the people that are on this, it should make you more more productive.

你认为未来会是一个专门擅长编写提示词的人的市场吗？

Do you think there's that the future is a market of people who just create these prompts really well?

你觉得这个市场会往哪个方向发展？

Like, where do you see the market going?

几周前，我们刚在《营销异类》播客上邀请了乔丹·霍尔，他是一位资深的联盟营销专家，在这个领域非常成功。

I think we just had Jordan Hall on the marketing misfits podcast a couple weeks ago, and he's a big time affiliate marketer, big in the in the space, done done very well.

我问他，AI在这里到底发生了什么？

And I asked him, what what's going on here with AI?

你认为情况如何？你的看法是什么？

What do you what do you what's your take?

他说，现在有一个两到三年的窗口期，可以在电商、教育或任何走在AI前沿的领域赚大钱。

And he said he thinks there's a two to three year window right here to make a lot of freaking money as in ecommerce or in education or in anybody that's on the cutting edge of AI.

但随着AI发展速度如此之快，这种优势将会逐渐消失，因为普通人都会变得越来越容易，只需点一下按钮，一切就自动完成了。

But that the rate AI is changing, some of that advantage is gonna go away because it's gonna be easier and easier for the average Joe to just hit a button, and it does everything.

但现在对普通人来说，这仍然令人震惊，当你谈到这些能用AI写代码的人时，他们会说：天哪。

But right now, it's still mind blowing to the average person, you know, when you when you talk about these copy coders, and they see it like, holy cow.

这太惊人了。

It's mind blowing.

他们现在还用不上，但将来会以便宜得多的价格获得。

And they don't have access to it, but they they will down down the road at a much cheaper price.

所以他这么说，然后我说：那这些人都会怎么样呢？

So he that and then he said I said, well, what's gonna happen to all these people?

你知道，总有人在谈论人们会失去工作之类的。

You know, there's always talk about people losing their jobs and all this.

他说：我认为未来可能会有全民基本收入，因为有了机器人和其他各种发展，很多人将很难过上像样的生活。

And he's like, I think, you know, in the future, there's gonna probably be a universal income because it's just with robots and everything going on, it's gonna be difficult for a lot of people to to make a a decent living.

人们的幸福感可能会提高，但他提到，真正能赚钱的将是企业家——我正好在他这么说的前一天也在想这个问题。

Quality of life might go up for people, but he said the ones that are gonna make the money, and I I had just been thinking of this the day before he said it, are entrepreneurs.

企业家正坐在这场变革的驾驶座上。

Entrepreneurs are sitting in the driver's seat of this.

如果你有企业家的思维或能力，你就能看到这些潜力，理解这一切，并愿意承担这些风险，愿意走出去。

If you have an entrepreneur mindset or entrepreneur abilities, you can see these potentials, and you can see this, and you're willing to take these risks, and you're willing to go out there.

他说，我也相信这一点，具有企业家思维的人将在新的AI经济中蓬勃发展，这将使普通员工和企业家类型之间拉开更大的差距。

And he says, and I believe this too, that the entrepreneur mindset type of person is gonna thrive in this new AI economy and gonna and gonna and it's gonna put a distance between the the worker bees and the entrepreneur types, more of a distance.

所以这就是为什么我告诉每个人，只要开始接触一下AI，以便了解基本原理。

And so that's why I tell everybody, just start dabbling in AI just so you can understand the basics.

我的意思是，我不是程序员。

I mean, I'm not a coder.

我不是开发者。

I'm not a developer.

我做不到这些，但我理解它的逻辑。

I can't do this, but I understand the logic of it.

因为当我在八十年代的时候，你知道，那是晚期了。

Because when I was, you know, back in the eighties, when it was, you know, late yeah.

这是八十年代初，个人电脑刚刚问世的时候。

This is the early eighties when personal computers were just coming out.

我父母花了大约4000美元买了一台施乐电脑，就是那个做复印机的施乐公司的电脑。

My parents spent, like, $4,000 to buy the the Xerox computer, like, Xerox, the copy company computer.

那时候要4000美元，而且只有小小的软盘驱动器。

And it was, like, $4,000, and it was little floppy drives.

你知道的吗？

You know?

它啥也做不了，就一个小屏幕，基本功能都没有。

It wouldn't do anything, a little basic screen.

但有一个夏天，我自学了基础的计算机语言。

But one summer, I taught myself how to do basic, basic computing language.

没错。

Yep.

因为这个，我在大学里又学了一些PASCAL和其他一些东西。

And because of that then I did some PASCAL and a few things in college.

但正因如此，我理解了这种思维方式和逻辑。

But but but because of that, I understand the logic in the way of thinking.

这就是很多人在提示时遇到的问题：他们不知道如何清楚地表达自己的需求。

And that's the problem that a lot of people have in the prompting is they don't understand how to tell it what they want.

因此，现在的摄影师和创意人士并不太担心。

And that's why photographers and creative people right now are like, they're not as worried.

人们会说：‘你是摄影师吗？’

People are like, oh, you're a photographer.

你不会担心自己的工作吗？

Aren't you gonna be worried about your jobs?

不会。

Like, no.

这是有史以来最强大的工具。

This is the most powerful tool ever.

现在我可以直接告诉它。

Now I can tell it.

我想要这个光圈、这种光线、这个镜头，还有这些元素，它就能完美地生成出来。

I want this this f stop and this lighting and this lens and this and this, and it creates it beautifully right there.

如果我不满意，点几下按钮，它就会重新生成。

And if I don't like it, a couple buttons, does it again.

我不必花十万美元去拍照片、买道具、搭布景，还要处理各种人际关系。

I don't have to go spend a $100,000 on a photo shoot and props and sets and deal with humans and all this.

那些人才是最终的赢家。

They're the people that are are gonna win.

所以，如果你懂得如何操作，理解如何与它交流，这就是力量所在。

So if you know how to do that and you understand the logic of how to talk to it, that's the power.

对于电商从业者来说，这种力量也同样适用——无论你的电商目标是什么，只要知道如何组合这些工具，并与它沟通以获得你想要的结果。

And that's gonna be the power for ecommerce people too is for whatever your goals are in ecommerce, knowing how to combine these things and how to talk to it to get the results that you want.

前几天我刚和一个朋友聊过关于 Shopify 应用商店的事。

I was just having a conversation with a buddy the other day about the Shopify App Store.

我当时觉得，再过两三年，那些应用——很多其实没什么用——就会被淘汰。

Like I was gonna give it two or three years until all those apps, which a lot of them don't do much.

人们只需点几下按钮，就能生成完全符合自己店铺需求的个性化内容。

People can just hit a couple buttons and generate something that's very custom to their shop going forward.

不，我认为你能够做到这一点。

No, I think you'll be able to do that.

我的意思是，我现在看到一些工具实际上已经能做到这一点了。

I mean, there's some tools what I just see that actually does that right now.

是吗？

Was it?

已经有人在做类似的事情了，你只要输入一下，它就能基本创建出你现在用 Lovable 和其他一些可视化编程工具能做的基础应用。

There's somebody already kind of doing something similar to that where you just type in and and it basically creates I mean, the the basic apps you can do right now with Lovable and some of these other vibe coding things.

不过当你开始时，你得把它连接到数据库，比如 Supabase，或者开始集成 NADM，事情就会变得稍微复杂一点。

Now when you start you gotta tie it in a database like Supabase, or you gotta start tying a NADM, it starts getting a little bit more complicated.

但我昨天刚和一个使用 Lovable 的人聊过。

But I just talked to someone yesterday that's using Lovable.

Lovable，对于还不了解的人，是一种可视化编程工具。

And Lovable, for those that don't know, is a vibe coding.

它让你直接进去，不需要手动编写所有代码或编程内容，你只需要告诉它你想要什么。

It's a where you just go in and instead of having to type in all the coding, you know, the programming side of things, you just tell it what you want.

我想创建一个看起来像Airbnb的应用，实现这些功能，但我想做一些改动。

I wanna create an app that looks like Airbnb and does this and this and does these things, but I wanna change this.

而且在几秒钟或一分钟内，它就能生成整个应用。

And in in seconds or under a minute, it creates the entire thing.

然后它会提供代码，让你可以拿去给ChatGPT生成界面图形和其他各种内容。

And then it gives you the code to take it to ChatGPT to create, like, graphics for the interface and all kinds of stuff.

但她却说，你知道吗？

But she's like, you know what?

我有编程背景，所以我知道该怎么和它交流。

I come from the the background of coding, so I understand how to talk to it.

所以她用对话的方式告诉我该怎么做，但她知道该说什么。

So she's conversationally telling me what to do, but she understands what to say.

当它做某件事时，就会说：不对。

And when and when does it does one thing, it's like, no.

它看起来你漏掉了这里的注释之类的。

It looks like you're missing, you know, the whatever the comments here.

哦，是的。

Oh, yeah.

你说得太对了。

You're so right.

我马上帮你加上这些。

Let me add those for you real quick.

你知道的。

You know?

所以这就是优势。

So that's that's the advantage.

作为电商卖家，如果我们做这一行有一段时间了，就知道什么有效、什么无效。

And as ecommerce sellers, we know what works and what doesn't if you've been doing this for a while.

所以，利用你对转化率、心理学、营销、交叉销售等各方面的知识，来获得更显著的成果。

So use that knowledge of conversion rates and psychology and marketing and and and upsells and everything to actually get even massively better results.

另外，我认为在电商领域，你会开始看到很多人不再首先选择Shopify或亚马逊。

And the other thing I think on on ecommerce is I think you're gonna start seeing a lot of people not going to Shopify first or not going to Amazon first.

未来将会是这些AI引擎主导，你知道的，比如ChatGPT、Gemini之类的，成为主流。

It's gonna be going to this the AI engines, you know, ChatGPT's and Gemini's and whatever emergence as the dominant.

如果现在会出现另一个谷歌，那很可能就是ChatGPT，但人们将来会开始在那里搜索。

If there's another Google that comes out of this right now, it's ChatGPT's the dominant one, but they're gonna be start searching in there.

而且如果你看看杰斯·雅西最近说的那些话，嗯。

And and if you look at what jazz Andrew Jassy said Mhmm.

他最近刚刚发布了一份给内部的文件，大致说：嘿。

Just recently released a document to internal and basically say, hey.

生成式AI即将到来。

Generative AI is coming.

我们要全面拥抱它。

We're gonna embrace it.

它将改变一切。

It's gonna change everything.

所以搜索方式会改变，人们发现产品的方式也会改变。

And so you're gonna search is gonna change, and the way people discover products is gonna change.

你可以想想谷歌、ChatGPT或者亚马逊这样的人。

And you just think about someone like Google or ChatGPT even or and Amazon.

他们对你拥有海量数据，并且能够精准地根据你的需求进行定制。

They have massive data on you, And and they have mass they can customize specifically to what you want.

我的意思是，TikTok就是这一趋势的早期预演，TikTok知道如何在TikTok商店里精准推送你最可能购买的商品。

I mean, TikTok is the pre is the early preview of this while TikTok knows how to target you with what what are you most likely to buy on TikTok shop.

我的意思是，你肯定在刷信息流时看到过很多来自TikTok商店的东西。

I mean, you've seen probably a lot of stuff that's come through TikTok shop on your scroll.

你说你买过几件，当时觉得：这东西看起来真酷。

You said you bought a few that you're like, that looks cool.

但现在我要克制一点了。

But now I'm gonna have restraint.

我不会买那个，虽然它看起来挺酷。

I'm not gonna buy that, but that looks cool.

不。

No.

我已经买够东西了。

I already got enough stuff.

如果我用信用卡买这个，我老婆会生气的。

The wife will get mad at me if I put this on the credit card.

你也挺节俭的，所以你可能不会买，但你肯定看到很多东西。

And you're also frugal, so you you'll be maybe but you probably see a lot of stuff.

天啊，这还挺酷的。

Like, man, that's kinda cool.

这挺酷的，因为他们知道怎么精准推送给你。

Well, that's kinda cool because they know how to target you.

当你把亚马逊过去二十多年收集的关于你的全部大数据都加进来时，这种精准度会更上一层楼，他们什么都知道。

That's gonna put on steroids when you put a whole bunch of big data that Amazon's been collecting on you for twenty something years and knows everything.

你有没有请求查看过亚马逊对你了解的信息？

Have you ever requested your what Amazon knows from you?

没有。

No.

我没有。

I haven't.

没有。

No.

你做过吗？

Did you do that?

做过。

Yeah.

我大概一年半前做过。

I did that, like, a year and a half ago.

整整780页的PDF文件。

Like, 780 pages PDF.

好的。

Okay.

它记录了我所有在Prime上观看过的视频、我何时暂停过，以及我看了多少内容。

It's every video I've ever watched on prime, where I paused it, where I and how much of it I watched.

里面包含了我所有加过购物车的东西、所有买过的、删掉的、看过的、听过的，甚至我听了多少遍泰勒·斯威夫特的歌之类的，所有数据都在里面。

It was everything I've ever put in my cart, everything I ever bought, took out, everything I ever looked at, everything I ever listened to, how many times I listened to Taylor Swift's, you know, song or whatever, everything is in there.

看到他们掌握的这些数据，真是令人震惊，这些数据价值连城。

And it's it's eye opening what they got, and that data is worth a lot.

现在他们可以利用这些数据结合AI，为有购物需求的人提供高度个性化的体验。

And they can use that now with AI to really highly customize the experience for people looking to buy in ecommerce.

是啊。

Yeah.

这太疯狂了，老兄。

That is nuts, man.

是啊。

Yeah.

我最近一直在思考这个问题，因为像我大多数同事都发现，多年来网站流量一直在持续下降，原因是人们不再用谷歌做研究了。

I I've been thinking a lot about this because people like, I I think most of my colleagues have just been seeing traffic steadily decline over the years, and it's because people aren't doing research on Google anymore.

他们现在都从聊天机器人或任何大语言模型中获取信息。

They're getting all their information from chat or any LLM.

当他们准备购买时，只会搜索品牌名称，然后去你的网站购买，或者直接去亚马逊。

And then when they're ready to buy, they'll just Google the brand name and then go to your site and buy it there or they go straight to Amazon.

嗯。

Mhmm.

你说得对。

So you're right.

我认为他们还是会去实体店。

I think Or they still go to the store.

我的意思是，零售业并没有消亡。

I mean, retail is not dead.

没错。

That's correct.

他们会去实体店，但不再在网站上做研究了。

They go to the store, but they're not doing the research on websites anymore.

对。

Right.

对吧？

Right?

对。

Right.

他们都在做所有研究，你可能会获得品牌搜索，然后点击进入你的网站以达到目的。

They're doing all the research and you might get like a branded search and then a click to your site for the purpose.

我之前在那个那个那个模式模式。

I was at the the the pattern pattern.

如果你不知道的话，Pattern公司总部位于盐湖城，是亚马逊上销量第一的品牌。

If you don't know, patterns based in Salt Lake City, They're the number one seller on Amazon.

年销售额18亿美元，b代表billion。

1,800,000,000.0, with a b, dollars per year.

他们有16名数据科学家。

16 data scientists working for them.

亚马逊有时会找他们咨询物流等方面的问题。

Amazon comes to them sometimes when they get questions on logistics and and stuff.

我记得当时的CEO在台上谈论着人工智能的强大力量。

And I remember the CEO was on stage talking about the power of AI right now.

他说：你看。

And he's like, look.

在我家，我有六个孩子。

In my family, I've got six kids.

每次他们满16岁，我们都会提出给他们买一辆车，他们的第一辆车。

Every time they turn 16, we offer to buy them a car, their first car.

我们会告诉他们：嘿。

And we tell them, like, hey.

你可能会喜欢丰田卡罗拉。

You might like a Toyota Corolla.

你可能会喜欢这个，我们推荐了几款他们可能喜欢的车。

You might like this, and we recommend a few a few cars that they they might they might like.

过去，他们总是从我们推荐的车里选一辆，我们就给他们买那辆。

And in the past, they've always picked one of those, and that's what we got for them.

他们说，我们最小的女儿刚满16岁，当我们告诉她我们推荐哪些车时，她却说：等一下。

They said, but our youngest that just turned 16, when we told her what to we recommend for her, she's like, well, hold on.

让我去问问ChatGBT。

Let me go ask let me go ask ChatGBT.

于是她去问ChatGBT，输入：我是一个16岁的女孩。

So she goes to ChatGBT and types in, I'm a 16 year old girl.

我喜欢这个，也喜欢那个。

I like this and like this.

我喜欢和朋友们一起做这些事，等等等等。

I like doing this with my friends and blah blah blah blah blah.

然后它回复说：你实际上应该看看吉普车，不管是切诺基还是别的什么车。

And he came back and said, well, you you should actually look at the Jeep, whatever, Cherokee or whatever whatever it was.

这将是完美的车型。

This would be the perfect car.

于是她回去对爸爸说：我要一辆吉普切诺基，不是你们推荐的那些。

So she goes back to dad and says, I want a Jeep Cherokee, not what you recommend.

她相信了这一点，这给了她想要的答案。

She trusted that, and that gave her the answer of of what she wanted.

你会看到越来越多这样的情况。

That's you're gonna see more and more of that.

这正好印证了你刚才说的，这种事情已经发生了。

That that just illustrates your point of what you just said is it's already happening.

是的。

Yeah.

嘿，凯文。

Hey, Kevin.

我确实想聊聊你正在做的某些事情。

I did wanna get a chance to talk about some of the things that you're working on.

十亿美元卖家峰会，一年两次。

Billion Dollar Seller Summit, that's twice a year.

你能跟观众介绍一下这是什么吗？

Do you wanna tell the audience what that's all about?

当然。

Sure.

谢谢。

Appreciate that.

是的。

Yeah.

所以每年有一次是线上的。

So it's one time it's virtual.

所以我每年做一次线上活动。

So I do once a year virtually.

八月份有一次，八月份。

One's coming up in August, August.

这不仅仅是你经常看到的那些线上峰会和Zoom通话之类的东西。

And it's not just a you see a lot of virtual summits and a lot of Zoom calls and stuff.

这不是Zoom。

It's not a Zoom.

我们使用一个平台，它实际上有展览大厅的三维渲染。

We use a a platform that actually has, like, three d renderings of the exhibit hall.

它就像设有分组讨论室一样。

It's like it's like it has breakout rooms.

它让你坐在桌前就能感受到几乎和参加真实会议一样的体验。

It feels as close to being at a real conference as you can with just being at your desk.

所以这并不是一个，它非常互动。

So it's not a it's very interactive.

所有内容都是实时进行的。

It's all done live.

没有预先录制的内容。

No prerecorded stuff.

所以这个即将来临。

So that one's coming up.

然后我还有一个。

And then I have one.

下一场线下活动将在四月于纳什维尔举行。

The next in person event is gonna be in Nashville in April.

不错。

Nice.

我正在改变这个模式。

And I'm changing the model on that.

它以前完全是高端活动，参加费用大约6000美元，再加上酒店和机票。

It it used to be exclusively a high ticket event, so it's about $6,000 to come and then plus your hotel and airfare.

所以你要做出相当大的投资才能参加。

So you're making a pretty considerable investment to actually come.

上一次是在冰岛，还有夏威夷和波多黎各。

Last one was in Iceland, for that Hawaii and Puerto Rico.

但我在纳什维尔的模式上做了调整，虽然仍保留高端环节，但价格从6000美元降到3000美元，还有低至4.97美元的门票。

But I'm changing the model in Nashville where there's gonna be a height and element of it, but it's gonna be $3 instead of $6, and then there's gonna be tickets as low as $4.97.

我其实希望你能来，因为在活动上，我设有一个播客专区。

And I'm actually hoping that I'm hoping that you'll be out there because at the event, I have a podcast row.

所以你知道，如果你去看超级碗，总是会看到媒体区。

So you I have you know, if you go to the Super Bowl and you always see the Super Bowl, there's always this media row.

比如所有ESPN、福克斯这些媒体都会去，采访所有名人等等。

Like, all the ESPNs and Foxes and all these guys go, and they they interview all the celebrities and everything.

所以我为播客主持人预留了20个展位。

So I've got 20 booths set aside for podcasters.

作为播客主持人，这是完全免费的；你也可以让我的妻子辞掉工作，来管理这个展位，想多去就多去，想少去就少去，你可以在展会期间采访其他人，创作大量内容。

It's totally free as a podcaster host, or you can have my wife quit her job booth, and you can man it as often or as little as you want, and you can interview people while you're there at the show and create a lot of content.

所以我正在做类似这样的酷事，我的活动都是一场体验。

So I'm doing cool stuff like that, and we make it on my my events are an experience.

它们不像只是去会议厅听几场演讲，再在联谊会上吃点小吃那么简单。

They're not a it's not the same as let's just go in a call conference hall and and listen to some talks and maybe have appetizers at a at a mixer.

我们提供的是全方位的体验。

We we do full on experiences.

比如在冰岛，我们去冰川上开雪地摩托，做各种疯狂的事情。

Like, in Iceland, we went snowmobiling on glaciers, and we went create do crazy stuff.

在夏威夷，我们举办了一场类似《极速前进》的活动，所有人全天都在岛上竞速，驾驶着28辆租赁汽车，穿着印有赞助商标志、具有夏威夷风格的F1风格衬衫。

In Hawaii, we did a amazing race type of event with everybody competed for a whole day racing around the island in 28 different rental cars wearing, like, jerseys that sponsored jersey that look like f one Hawaiian style shirts.

所以我们做了很多类似这样的精彩活动，让整个体验更加完整，而不仅仅是一场普通活动。

And so we do a lot of cool stuff like that to make it a total experience and not just an event.

所以那些活动的更多信息可以访问billiondollarsellersummit.com。

So those billion dollar seller summit dot com is the if you wanna find out more about those.

真棒，老兄。

Nice, man.

而且我知道我真的很喜欢你的通讯简报。

And then I I know I really like your newsletter also.

我很感激。

I appreciate

。

it.

所有正在收听的人，都应该去注册。

Anyone listening to it, you should go sign up.

它也在billiondollarsellersummit.com上。

It's it's over at billion dollar seller summit dot com also.

对吧？

Right?

你可以通过billiondollarsellers.com直接访问。

You can get there or billion just go direct at billiondollarsellers.com.

是的。

Yeah.

凯文，非常感谢你来参加这个节目。

Well, Kevin, thanks a lot for coming on the show, man.

这是一次很棒的对话，让大家提前了解了未来一两年即将发生的事情，而且进展非常快。

It's a great conversation, and it gave everyone a peek to what is coming in the next year or two, and it's happening fast.

进展非常快。

It's happening fast.

所以请做好准备。

So hold on.