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欢迎回到本节目，这里我们专注分享电商和在线商业领域最新的策略与热点动态。
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to ecommerce and online business.
本期我们要聊的是Vibe编码，以及一个关键问题：你以后还会再买Shopify或WordPress的插件吗？
In this episode, we're diving into Vibe coding and asking the big question, will you ever need to buy a Shopify or a WordPress app ever again?
Vibe编码让你无需堆积大量插件，就能为店铺定制功能，这可能会彻底改变整个Shopify生态。
Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem.
我们会解释它是什么、谁最受益，以及这是否预示着付费SaaS应用时代的终结。
We'll cover what it is, who it helps, and whether this is the beginning of the end for paid SaaS apps.
在开始之前，我要提醒大家，Seller Summit 2026的门票现在已经开售了，去sellersummit.com就能买。
But before we begin, I wanted to let you know that tickets for Seller Summit twenty twenty six are now on sale over at sellersummit.com.
如果你在网上销售实体产品，这个活动你绝对不能错过。
And if you sell physical products online, this is the event that you should be at.
和那些满是空话和励志故事的电商大会不同，Seller Summit只讲实实在在、马上就能用的实操策略。
Unlike most ecommerce conferences that are filled with high level fluff and inspirational stories, Seller Summit is all about tactical step by step strategies you can actually use in your business right away.
我请来的每一位演讲者，都是真正在一线打仗的人。
Every speaker I invite is deep in the trenches.
那些自己运营电商店铺、管理库存、对接供应商、真正把生意做大的人。
People who are running their own ecommerce stores, managing inventory, dealing with suppliers and scaling real businesses.
没有企业高管，也没有顾问。
No corporate execs and no consultants.
而且我不喜欢大型活动，所以我故意把规模控制得很小，很私密。
Also, I hate big events, so I intentionally keep it small and intimate.
我们把人数限制在200人左右，这样你才能真正和每个人深入交流，建立联系。
We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room.
过去八年，每年的票都卖光了，今年估计也不会例外。
We've sold out every single year for the past eight years and I expect this year to be no different.
活动定在四月，佛罗里达州的劳德代尔堡。如果你年营收超过250万美元，我们还为高阶卖家提供专属私密社群。
It is happening April in Fort Lauderdale, Florida and if you're doing over $2.50 ks or $1,000,000 in revenue, we also offer a private mastermind for higher level sellers.
现在票价是历来最低的，如果你想参加，赶紧去 sellerssummit.com 抢票。
Right now, tickets are the cheapest they're ever going to be, so if you want in, go over to sellerssummit.com and grab your ticket.
好了，我们正式开始。
Now onto the show.
欢迎收听《我老婆辞职了》播客。
Welcome to the MyWifeQuitHerJob podcast.
我们请回了Toni，她已经很久没来了——我可不想说那是度假。
We have Toni back after a long I don't wanna say vacation.
一段很长的休息。
A long break.
休息。
Break.
今天我们来聊聊你们。
And we're gonna talk about you.
从正经事上稍微放松一下。
A break from correct.
我其实特别有干劲，真的。
And I've been insanely productive, actually.
真的。
Actually.
是的。
Yeah.
今天我们来聊聊氛围编程，我觉得我已经聊这个很久了。
We're gonna talk about Vibe coding today, and I think I've been talking about this for a long time now.
对。
Mhmm.
我觉得 Shopify 应用商店现在有问题。
I think the Shopify App Store is in trouble.
没错，你确实一直在说这个，我也稍微试了试。
So, yes, you have been talking about this, and I've been playing around with it a little bit.
我们的朋友莉兹说，这成了她新的周末爱好，周末就搞氛围编程。
Our friend Liz has been, like, that is her new hobby, she says, is vibe coding on the weekends.
我在 TikTok 上听到不少人都在讨论这个。
I'm hearing a lot of buzz about it on TikTok.
你也是吗？
Are you?
你被那个TikTok算法推荐过吗？
Are you in that TikTok algorithm?
我被推荐过。
I am.
不过说实话，这是我第一次给那些说‘Mhmm’的人留言。
But, like, I actually, this is the first time I actually sent a comment to some people who were Mhmm.
我当时就想，能不能看看你们用Vibe编码做的应用，就单纯想了解一下，毕竟现在还做不出太复杂的东西，但至少能做出个雏形。
I was I was like, I would like to see some of your Vibe coded apps just to see because you can't create anything super complicated just yet because you can create something.
能先跑起来就不错了。
You can get it to work to first order.
但一旦跑通了，后面想加点功能或者改点东西，经常一动就全乱了。
But once it works, anytime you wanna add anything or change anything, it often, like, ruins what you've done so far.
是的。
Yeah.
不过
But
所以我们用它做了个挺简单的玩意儿，就是搞了个测验。
So so we've used it, which is just pretty simple, is we used it to create a quiz Mhmm.
放在一个WordPress网站上。
On a WordPress site.
就是一些很基础的东西。
So pretty simple stuff.
其实也不尽然。
It Well, actually, no.
你先别急，咱们仔细想想。
Let's think about that for a sec.
好。
Okay.
以前你想做个测验，还得去注册个专门的服务。
Before, you would have to sign up for a service to do a quiz.
没错。
Yes.
还得花钱买插件。
Pay for a plug in.
花钱买插件。
Play pay for a plug in.
我觉得Octane靠这个赚了不少钱。
I think, like, Octane made a lot of money doing this.
对吧？
Right?
是的。
Yeah.
那是个测验。
It was a quiz.
现在就不一样了，这就是我想说的。
And now you can so this is what I mean.
现在有些简单的应用，一个月收你五十块，但你其实自己用Vibe代码就能搞定。
Like, these simple apps where you can get charged, like, $50 a month for, now you can just Vibe code yourself.
你们做那个应用花了多长时间？
How how long did it take you guys to make that app?
我想大概是个周末就搞定了。
I wanna say it was probably we probably did it in a weekend.
对。
Yeah.
因为基本上就两个功能。我假设是这样，因为我只是外围参与过一些应用开发之类的工作，并不在技术核心层面。
Because there's basically the two and I I would assume this is I've I've only worked, like, peripherally on developing, like, apps and things like that, so I'm not on the technical side.
不过我觉得它主要包含两个部分。
But I would say there was two main components of it.
对吧？
Right?
就是我们在测验里想要的那些信息，对吧？所以得把这些内容都整理出来，这部分本来就得靠自己搞定。
The information that we wanted, right, in the quiz, so coming up with all that stuff, which is what you would do on your own.
我是说，我们确实用了 AI 来帮忙筛选一些测验答案之类的。
You're not gonna I mean, we did use AI to help us, like, narrow down some quiz answers and stuff like that.
然后第二部分就是搭建实际的测验功能。
And then the secondary part was building the actual quiz.
对吧？
Right?
得写代码，部署到服务器上，还得跟ConvertKit连起来。
And having the code and then where it lives and connecting it to obviously, we wanted to connect it to ConvertKit.
这样一旦有人做完测验，整个流程就能自动运行了。
So that way, you know, it's all automated once people take the quiz.
我觉得整个过程大概花了一个完整的周末：第一，弄清楚我们到底想做什么；第二，告诉AI我们想要什么效果，然后把它安装上线。
But I would say it was probably a full weekend of, you know, one, figuring out what we wanted to do, and then, two, being able to tell AI what we wanted, how we wanted it to look, and then, you know, installing it.
我注意到一个挺酷的细节：当我们输入内容、看到结果不对劲或者功能出问题的时候，
And, you know, the one thing that I think is cool that I saw happening when we were doing this was when it didn't like when we would put something in and we would see it and it didn't look right or it didn't work right Mhmm.
你就可以让AI帮你找出哪里出错了。
Then you can ask AI to find the errors for you
对。
Yeah.
这挺好的。
Which is nice.
因为我根本不写代码，如果不是特别明显的问题，比如HTML那种，我根本看不出哪里不对。
Because as someone who doesn't code, I probably wouldn't be able to tell you unless it was like a really obvious, like, HTML sort of thing where I'm like, well, that's not how you code that.
要是没有AI，我根本不知道该怎么写一个测验的代码，对吧。
I wouldn't be able to tell you how to code a quiz, right, without the use of AI.
你们用的是哪个平台？
What platform did you guys use?
就是好奇问问。
Just curious.
那个是用Claude做的。
That one was in Claude.
哦，Claude。
Oh, Claude.
明白了。
Okay.
好的。
Okay.
不错。
Nice.
确实如此。
Yeah.
就在前几天，我突然觉得自己现在简直无所不能。
I was just thinking to myself just the other day, like, I feel like I am all powerful right now.
现在只要我脑子里冒出个想法，不管多复杂的应用，我都能立刻写出来。
Like, anything that comes to my mind right now, I can just instantly code even if it's like a complicated app.
哪怕你只懂一点点，也够用了。
And if you just even know, like, a little bit Yeah.
我觉得，如果你啥都不懂，直接靠感觉去写代码，那效果差不多就跟计算机专业大一或大二的学生差不多了。
I think, like, if you know nothing and you start Vibe coding, that's the equivalent maybe of like a first or second year computer science major
对。
Mhmm.
从一开始就能上手。
Like right off the bat.
是的。
Yeah.
但如果你懂一点编程，几乎一夜之间就能变成顶尖程序员。
But if you know a little bit about coding, like you can pretty much become like a master coder almost overnight.
对。
Yeah.
我觉得懂一点知识真的特别有力量。
I think having a little bit of knowledge is actually really powerful.
莉兹懂的技术比我还多，因为她自己做了那个插件。
Liz having a little bit more technical knowledge than I do because she built her extension.
没错。
Right.
她能很快搞定一些问题，而如果是我一个人做，我想最后也能做出同样的成果。
Was able to troubleshoot some stuff pretty quickly, where I think as if it had just been me working on it, I think I would have still gotten to the same finished product.
我可能得花更久的时间，因为我并不总是熟悉那些术语，
It probably would have taken me a little bit longer because I don't always know the terminology or
当然。
Sure.
比如你看到某个东西，觉得挺酷的，
Like, know, it's like you see something and you're like, that looks cool.
对吧？
Right?
但你看到的每一样东西背后，其实都藏着一堆技术和代码，
But behind whatever you're seeing is all this technology, right, and all this code that built it.
如果你连那东西叫什么、怎么运作都不清楚，对完全没有基础的人来说，确实会更难。
And if you're not quite sure what's that's called or how, you know, it's gonna be recognized, I think that's where it becomes tougher for people who have zero knowledge.
这正是我喜欢AI的地方，因为我什么也不懂。
I mean, that's what I like about AI because I know nothing.
我根本不知道自己开发的东西背后那些技术原理是什么。
I knew nothing about, like, the underlying technologies of what I was developing.
所以我总会问一些特别傻的问题，比如那是什么？
And so I would ask, like, stupid questions like, what is that?
那是什么？
What is that?
那是什么？
What is that?
要是我问朋友帮忙做这个应用，他们估计觉得我是全世界最笨的人。
And if I was asking my friends helping me on the app, they'd probably think I was, the biggest idiot in the world.
我觉得这正是AI最大的好处之一。
And I think that's, like, one of the biggest benefits of AI.
它不会对你评头论足，虽然背后可能也在嘀咕。
Like, they're not gonna judge you or or they might be judging behind the scenes.
但是
But
对
Yes.
这个周末，我和孩子们还真就这个话题吵了一架，就是你说AI不会评判你的时候。
We actually had this debate this weekend, actually, with my kids about being nice to AI when you said AI won't judge you.
我每次问问题都特别有礼貌，总是说请和谢谢。
I'm always very polite when I, like, ask questions, and I'm always, please and thank you.
结果我发现我孩子中有一个人还挺没礼貌的。
I found out one of my kids is kind of a jerk.
我当时就想，坏了。
And I was like, oh, no.
不行。
No.
你得懂礼貌，不能那样说话。
Like, you can't you gotta be nice.
我觉得它会记得你之前对它不友好，到时候就不会好好帮你了。
I feel like it remembers that you weren't a nice person to work with, and they're not gonna give you what you want.
我一着急，要是它同一个错误犯了三次，我就忍不住说：你看看你。
When I get frustrated, then I start, like, if it makes the same mistake, like, three times, I'm like, look.
明白吧？
Okay?
我每个月可是付你二十美元的。
I'm paying you $20 a month here.
我值得更好的对待。
I deserve better.
确实如此。
Yeah.
没错。
Yeah.
我觉得这事儿挺有意思的。
I think it's been fascinating.
不过说实话，我用AI最主要还是当备忘录。
Although I will say, like, my biggest use of AI still is I use it as a cheat sheet.
昨天我得在Google Analytics里找点东西，可我完全不知道怎么操作，因为我还不熟悉GA4。
Like, I needed to find something in Google Analytics yesterday, and I was like, I don't know how to find this because I don't know Google Analytics four.
我让ChatGPT一步步教我怎么操作，最后还真找到了我要的东西。
And I made ChatGPT walk me through the entire process to get what I needed, and it worked.
所以这仍然是我最常用的方式——遇到有点不太懂的东西，比如Google Analytics，我不觉得它特别技术，但就是不知道怎么在系统里找东西。
So that's I still that's my biggest like, anything that's, like, a little bit I wouldn't say Google Analytics is technical, but, like, how do I operate in this system?
对。
Right.
我用它处理Shopify的报表也是这样，比如我需要找某个特别具体的数据。
I've been using same with like a Shopify report that it's like, hey, I need to find this really specific thing.
我喜欢它能一步一步带你走完整个流程，跟写代码时的体验很像。
I love that it will like take you step by step through stuff, which is similar to the coding.
它会一步步告诉你该怎么搭建某个东西。
It'll walk you step by step how to build something.
我其实又重新开始用云服务了。
I've been I'm back on the clod bandwagon, actually
好的。
Okay.
主要是用来写东西。
For for writing.
我不清楚ChatGPT五发布的时候发生了什么。
I don't know what happened when ChatGPT five came out.
我真的很不喜欢。
I hate it.
有意思。
Interesting.
首先，它回答问题要慢上十倍。
So one, it takes, like, 10 times longer to get an answer.
对。
Mhmm.
其次，回答内容也啰嗦多了。
And then two, the answers are just much more verbose or something.
所以我现在其实一直在用ChatGPT四。
So I've been actually using ChatGPT four o.
好吧。
Okay.
再说一遍，我真的不喜欢GPT-5。
Again, I just I just don't like five.
Claude写的东西要好得多。
And then Claude just writes so much better.
GPT-5不知道怎么搞的，让写作变得不一样了，我说的是变差了。
Something about five made my made the writing worse or different, I should say
有意思。
Interesting.
跟我原本期待的完全不一样。
From what I was expecting.
所以我又回到用Claude了。
So kinda back on the Claude bandwagon.
那我先说说一些
Well, let me just talk about some
我还没在 Vibe 上试过它的写作功能，等我试了再告诉你。
of the I haven't played with the writing side on on Vibe yet, so I'll let you know.
我平时写脚本经常用 ChatGPT 来修改。
Because I do a lot of the script editing with ChatGPT.
等我重新用起来，看看是不是真不喜欢。
So I'll I'll I'll see if I hate it when I get back into it.
大家都挺推崇 Claude Code 的。
And everyone seems to praise Claude Code.
对我来说，Claude Code 和 ChatGPT 写代码的方式不一样，我写代码一般是先搭好整体框架。
To me, Claude code and the Chatchi BT coding so the way I do my coding is I scaffold the whole thing.
好的。
Okay.
然后让 AI 去填充各个功能模块。
And then I have AI fill in all functions.
所谓搭框架，就是把一个应用拆成很多很小的独立功能。
Scaffolding means, like, you break an app down into separate functions, like really small functions.
对
Mhmm.
然后我让AI来写这些函数。
And then I have AI write the functions.
明白了。
Gotcha.
这样就能避免它完全跑偏。
So it prevents it from just, like, going off in the total weeds.
不是直接说‘把这个应用写出来’。
It's not like code this app.
对。
Right.
相反，我会先把任务拆解开来。
Instead, I just kinda break it down.
我需要这个功能、这个功能、这个功能，然后让它填充这些小块，这样就算它出错，也只限于我指定的那一个小部分。
I need this function, this function, this function, and then I have it fill in these small blanks so that if it goes off the weeds, it's limited to that, like, small function that I had it right.
是的
Yeah.
在我看来，这么做的时候，Claude和ChatGPT几乎没什么区别，我个人根本分不出来。
To me, doing it that way, Claude and and chatty PT are I mean, they're pretty much identical, so I I can't really tell the difference personally.
但我得说，这下可把一切都打开了。
But let me tell you some cool so now this has opened up everything.
我老婆以前给我列了个超长的待办清单，我老想着，你能不能帮我看看
Like, my wife had this huge to do list for me for the longest time where I was like, you know, could could you tell
这些事该优先处理哪些？
me the priority of that and and whatnot?
哦，说到优先级了。
Oh, the priority talk.
但现在我有时间把所有这些事都处理了。
But now I have time to do all this stuff.
对。
So Mhmm.
最近我写了个仓库追踪应用，因为我们后面堆了一堆箱子。
Recently, I wrote this warehouse tracking app because we got all these boxes in the back.
对吧？
Right?
但这些箱子老是莫名其妙地不见了。
But they keep disappearing.
有人拿走一个箱子，从中取了东西，然后那箱子就没人管了。
Or someone takes down a box and they'll grab something from it.
之前箱子里的库存全靠一张纸手写记录。
And then that box just the inventory was done on a piece of paper, basically, of the boxes in the back.
一开始我还想，咱们为啥不花二十块一个月，买个现成的库存系统呢？
And I remember in the beginning, I was like, well, why don't we just pay, like, $20 a month or something like that for for an inventory tracking system?
结果发现，不是说完全没有，但几乎没什么软件是专门追踪箱子的。
Turns out none of them, I shouldn't say none, but very few apps actually track, like, a box.
对。
Mhmm.
那些有扫描仪之类的系统，是吧。
And the ones that do where you have a scanner and everything Mhmm.
每个月 literally 要花好几百块呢。
Literally hundreds of dollars a month Yeah.
就为了这么个功能。
For something like that.
但我这个玩意儿，我花了四个小时就写出来了。
But this thing, I vibe coded in, like, literally four hours.
所以现在，只要箱子一到，你掏出手机就行。
So now when someone when the box comes in, you just take your phone.
上面是个二维码。
It's a QR code.
扫一下就行。
And then you scan it.
每次拿下来，也扫一下。
Whenever you take it down, you scan it.
等你把盒子清空后，再扫一次码，然后就可以扔了。
And then whenever you're done emptying that box, you scan it again and then toss it.
所以这些盒子全都能够被全程追踪。
And so all these boxes and everything are are completely tracked.
我还一直很好奇一件事，因为我平时不在办公室，想了解一下大家的工作效率怎么样。
Here's the other thing that I've always been curious about, but since I'm not in the office day to day, I wanted to know what the productivity is like.
对吧？
Right?
听这节目的人可能心里在想：你难道不是一直都在跟踪员工的工作效率吗？
People listening to this are probably like, don't you track your productivity of all your employees, like, regularly?
还真有个人这么问过我。
Actually, one person said that.
我当时就回答：其实并没有。
I was like, actually, no.
我是不是从一开始就应该这么做？
Like, should I have been doing this the whole time?
好的。
Okay.
不过你能再解释一下吗
But I would can you just clarify
对。
Yeah.
你说的生产力是指什么？
What you mean by productivity?
我脑子里现在想法特别多
Because my mind is racing right now
好的。
Okay.
具体指的是哪些方面。
Of what that would be.
好的。
Okay.
所以我们这边有刺绣工人，他们负责缝制订单。
So we have an embroiderers Mhmm.
他们负责缝制订单。
Who stitches orders.
还有出货的包裹数量，每天能发出去多少。
We also have packages that go out the door, like how many can go out the door.
对。
Mhmm.
对。
Mhmm.
另外还有印刷订单，这些订单完成得有多快。
And then we also have print orders, like how quickly are those being fulfilled.
对吧？
Right?
也就是说，实际完成印刷、打包这些环节。
So that means actually being printed, packaged,
发货出去。
shipped out.
是的。
Yeah.
好的。
Okay.
没错。
Correct.
我平时不参与日常运营，所以真不清楚具体产量是多少。
And I'm not in there day to day, so I I really don't know what what the output is.
我只在搞完一次成功促销后，看到老婆忙得焦头烂额，一堆订单涌进来，对吧。
I just see, like, a stressed wife sometimes when I do a good promotion and, you know, a whole bunch of orders come in Mhmm.
这其实一直是个矛盾。
Which has always been this tug of war, actually.
是的。
Yeah.
因为我老婆一直想保持现状，咱们赚的钱已经够用了。
Because my wife has always wanted just keep the business as is because we make enough money.
只要一扩大规模、多雇人，麻烦就接踵而至，所以她坚决不肯招人。
And just growing anything and hiring more people just always leads to more headaches, so she doesn't wanna hire anyone.
但我这些年一直在试着发展业务，总是不敢太快扩张，你懂的，一快我就得面对生气的老婆。
But since I've been, you know, growing the business or trying I'm always hesitant to grow it too quickly, if if that makes sense, because then I get an angry wife.
对。
Right.
没错。
Right.
因为她根本不想雇人。
Because she doesn't wanna hire.
但我一直想知道，咱们的极限到底在哪。
But I've always wanted to know what the limits were.
你明白我的意思吧？
You know what I'm saying?
是的。
Yes.
是的。
Yes.
比如，我最多能接多少单，还能轻松应付得来？
Like how many orders can I generate where we could actually handle it comfortably
或者类似的情况？
or whatnot?
而且你并不是说订单一来就接。
And you're not you're not In order
要想做到这一点，你得把数据盯紧了。
to do that, you gotta track it.
对吧？
Right?
对。
Yeah.
有时候我会一看，怎么还有这么多未处理的订单？
And then sometimes, like, sometimes I'll look and I'm like, why are there so many outstanding orders?
这到底怎么回事？
What what's going on?
这问题其实不难解决。
This isn't a hard problem to solve.
对吧？
Right?
总之，我跟一个朋友聊了聊，他说天哪。
Anyway, so I talked to a buddy of mine, and they're like, oh my god.
我们有个特别复杂的扫描系统，就是在打包订单的时候。
We have this complicated scanning system where they take what when an order is being packed.
是的。
Mhmm.
他们会给每个订单扫描一下。
They scan the order.
对
Mhmm.
然后他们设了一个拍照区，把包裹里的东西拍下来，这样就不会丢货了。
And then they have a photo booth where they photograph the contents of it so no inventory is lost.
是的
Mhmm.
对吧
Right?
所以他们是真的一件件把订单里的东西都拍下来。
So they literally photograph the contents of the order.
对
Mhmm.
到底是谁在处理这些订单？
Who's actually fulfilling it?
然后他们再扫描订单。
And then they scan the order.
他们拍完照后，操作人员就会登录系统。
They take a photo, and then the person's logged in to the to the system.
对。
Right.
这样他们就能清楚谁在处理哪个订单了。
They're So they know which person is fulfilling what.
我当时就想，天哪。
And I was like, oh my god.
这听起来太棒了。
That sounds amazing.
是的。
Yeah.
你想啊，餐厅就是这么做的。
I mean, think about, like, restaurants do that.
你结账的时候必须登录系统，这种追踪方式其实很常见，只是你之前没注意而已。
You've gotta log in when you cash somebody out and, like, the I mean, that's pretty normal tracking that you haven't been tracking.
是的。
Yeah.
我的意思是，你们对客户也是这么做的吗？
I mean, does that work for your do do you guys do that for your client?
其实我不太确定。
I'm not sure, actually.
但听你这么一说，我觉得如果我们没这么做，那确实应该考虑一下。
But as you're saying this, I'm like, oh, we should be doing this, like, if we're not.
我觉得他们应该知道谁打包哪个订单，我知道保罗和蒂芙尼会追踪谁负责打包。
Like, I think I think they know who packs which order, but I know Paul and Tiffany track who packs orders.
所以我知道这确实挺常见的。
So I know it's definitely a common thing.
不过我还是挺喜欢拍照这个做法的。
I like the photo, though.
因为库存方面，嗯，是这样。
Well, because the inventory okay.
还有另一件事。
Here here's the other thing.
有时候客户会撒谎，我都不太想用‘恶意’这个词，但他们确实会撒谎。
Like, sometimes customers, I hesitant to use the word malicious, but they lie.
是啊。
Yeah.
对吧？
Right?
喂。
Hey.
你们没给我们发这个东西。
You didn't ship us this.
没错。
Yeah.
然后珍会回去核对包裹的重量。
And then Jen goes back and she checks the weight of the package.
她说，包裹的重量和所有商品的总重完全一致。
She's like, it's the exact weight of all the items.
是的。
Yeah.
有时候东西真是她自己打包的，没错。
And then sometimes she actually packed it herself Yeah.
在某些情况下。
On certain occasions.
她清楚所有东西都装进去了。
She knows it was all in there.
是的。
Yeah.
那你能怎么办呢？
But what do you do?
你只能，你知道的，给客户
You just, you know, give the customer
是的。
Yeah.
很明显，你其实没得选。
He obviously you don't really have a choice.
将心比心。
The benefit the doubt.
但现在，如果你有这种拍照追踪系统，你知道的，嘿。
But now, like, if you have this photo tracking system, whatever, you know, hey.
嘿。
Hey.
这是你的照片，对吧。
Here's your photo right
在这儿。
here.
对吧？
Right?
不过说到底，我其实只跟几个人聊过，其中一半人遇到的情况都差不多，主要是我觉得，做拣货打包的员工，责任心差别真的挺大的。
Well, anyway, actually, I I only talked to a handful of people, and it was two out of half half the people had a similar thing, mainly because I think employees when it comes to just picking and packing.
每个人的表现都不太一样。
Tend to be just all across the map in terms of how responsible they are.
这个我理解，没错。
Yeah, and I get it right.
这工作本身确实算不上多体面。
It's it's not like the most glamorous job.
嗯。
No.
不过后来我还是开始实施了追踪系统，对，就是所有这些环节。
But anyway, so I I I started implementing tracking Mhmm.
把所有相关的东西都盯起来了。
Of all that stuff.
我不知道自己是不是管得太严了。
And I don't know how annoying I am.
你啊
You're
确实挺烦人的。
annoying.
我要
I'm
现在就告诉你。
gonna tell you right now.
这肯定会让人烦。
It's gonna be annoying.
有天我简直震惊了，生产效率的波动太大了
There was one day and I I was just shocked by the variability in
生产。
production.
是啊。
Yeah.
对吧？
Right?
就是有些日子，你知道的，效率特别高。
Like, some days, you know, insane productivity.
也有些日子，真的特别差。
Certain days, like, really, really bad.
你能把它拖到
Could you drag it to
星期几？
the day of the week?
是不是，
Was it,
比如，被强制安排在，比如，比如，
like, forced on to, like, like,
周五就不太产得出东西，而周二就特别高效？
Fridays are, like, not productive versus, like, Tuesdays, which are super productive?
展开剩余字幕（还有 480 条）
我每天都记录。
I track every single day.
现在因为我可以用Vibe代码处理，就能画出图表了。
And then now because I can Vibe code this, I can put graphs.
是的。
Yeah.
我可以标注每天发生了什么，然后生成一份不错的报告。
I can do, you know, I can annotate, you know, what happened that day and whatnot and then create a nice report out of
啊。
it.
明白了。
Okay.
不过话说回来，
But anyway,
我注意到有一连串的日子状态都很差。
so I saw like a whole bunch of days where in a row that were low Mhmm.
而且那个人根本不知道我们在跟踪这些数据。
And and the person doesn't know that that we're tracking all this.
我们提了一下之后，一切突然就恢复正常了，之后一直都很顺利。
And so we mentioned it, and then all of a sudden, everything was good again, and it's been good since.
明白了。
Okay.
我们是用一种很妥当的方式处理的。
And we did it in a nice way.
你知道的。
You know?
是的。
Yeah.
至于发货订单，情况也是一样。
And then in terms of orders out the door, same thing.
明白了。
Okay.
所以我做了一个仪表盘，用来跟踪我们那些定制商品，有时候需要五天才能完成。
So I created this dashboard where, like, we do personalized items, and they take sometimes they take five days.
我们给定制订单留了最多五天的处理时间。
We we allow up to five days for them to be filled.
但有些订单其实第二天就能搞定。
But then there's orders that can be filled next day.
结果就是，一堆订单要分在不同日子发货。
So what you end up having is a whole bunch of orders that need to go out on different days.
对。
Mhmm.
另外我们还有加急配送，你可以把定制订单的优先级提上来，加快发货流程。
And then we also have rush shipping where, you know, you can bump up the queue for a personalized order and shipping pass.
这么多事情混在一起，以前我们根本搞不清到底该怎么追踪订单能不能准时出货。
So you got all these things and then before we had no idea when you know, how do you track something going up on time?
对吧？
Right?
所以现在我开发了这个仪表盘，所有订单该什么时候发货，一目了然。
So now I had I've I've coded this dashboard where everything goes you know exactly what needs to go out and when.
是的。
Yeah.
这样我们就能追踪工作效率了。
And so we can track the productivity.
说实话，我也说不准。
I don't know.
这些都是一些挺琐碎的事儿，可能听的人会觉得无聊。
This is just all fun stuff that's probably boring to anyone listening to this.
我觉得一点都不无聊。
I don't think it's boring.
实际上，我觉得这特别重要，因为八月份我们搞过一次促销，结果销量远超预期。
Actually, I think this is something that's really important because we got into this issue in August where we had a promotion, and it did better than expected.
对吧？
Right?
当时的情况并没有好到离谱，但表现比我们预期的好了百分之二十到三十。
Like, it it didn't like it wasn't like a unicorn, but it was you know, probably performed 20 to 30% better than all of our expectations.
对吧？
Right?
结果仓库根本跟不上发货的速度。
And the warehouse actually couldn't keep up with the shipping.
所以我过了一周再去查看，发现有一周前的货还没发出去。
And so when I went in and looked at something, like, a week after, there was there was stuff a week old that hadn't been shipped out.
是的。
Yep.
而且我们这边根本没有个性化设置之类的东西。
And we don't personal you know, there's no personalization aspect or things like that.
我就说，等等。
And I was like, hey.
一周时间可不行。
The week is not acceptable.
现在可不行了，都赶上亚马逊Prime和沃尔玛两天送达这种节奏了。
Not in the days of Amazon Prime and Walmart two day and all that stuff.
所以这就引发了一个更深入的讨论：仓库的处理能力到底有多大？
And so it led to a greater discussion of, like, what's the capacity of the warehouse?
因为市场团队必须清楚，仓库每天最多只能发8000单、800单，或者200单——不管具体数字是多少。
Like, because we need to know that on the marketing side that the warehouse is only capable of shipping 8,000 orders or 800 orders a day or 200 orders a day, whatever it is.
对吧？
Right?
我觉得，让整个团队都清楚这一点，真的特别关键。
So I think knowing that is actually hugely important for your entire team.
对吧？
Right?
如果你知道每天最多只能发200单，那有些促销活动、邮件推送就得避开高峰期，不然仓库根本扛不住。
Because if you know you're only capable of doing 200 orders a day, then you maybe can't have a sale at a certain time or promotion or send that email out because your warehouse isn't capable of.
要是促销搞了，结果一堆客户等不到货，那这促销还有什么意思？
And what's the point of what's the point of having a promotion if you have a bunch of unsatisfied people?
我想花点时间跟你们说说，我网站上有个免费资源，可能你们还不知道。
I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of.
如果你打算开一家线上店铺，我专门做了一个六天的入门小课程，教你如何起步做电商，强烈推荐你们去看看。
If you are interested in starting your own online store, I put together a comprehensive six day mini course on how to get started in ecommerce that you should all check out.
课程里既有视频讲解，也有文字教程，从选品到实现第一笔线上销售，整个流程都涵盖了。
It contains both video and text based tutorials that go over the entire process of finding products to sell all the way to getting your first sales online.
这个课程是免费的，去 mywifequitterjob.com/free 就能领取。
Now this course is free and can be obtained at mywifequitterjob.com/free.
只要在首页用邮箱注册一下，我立马就把课程发给你。
Just sign up right there on the front page via email, and I'll send you the course right away.
再提醒一遍，地址是 mywifequitterjob.com/free。
Once again, that's mywifequarterjob.com/free.
好了，我们继续回到节目。
Now back to the show.
确实如此。
It's true.
你
You
知道吧。
know?
当然，你也可以一味地连连道歉。
Although you could argue, you know, you just apologize profusely.
当然。
Sure.
没错。
Sure.
但关键是，你得真正理解，比如现在你知道了，Bumblebee每天能处理一百个个性化订单之类的。
But, like, having having a grasp of, like like, I think now that you know, like, okay, Bumblebee's capable of a 100 personalized orders a day, or whatever it is.
对。
Right.
对吧？
Right?
优点可能挺高的。
Pro is probably high.
是的。
Yeah.
但你知道，咱们这次促销不主打个性化，下一次才做，因为时间、人力这些因素都有限。
But then you know, like, hey, we're not gonna feature personalization in this promo, but we are in this one because of time and bandwidth and everything else.
你知道什么地方最复杂，但大家往往想不到吗？
You know where it gets really complicated where people don't think about these things?
也许这仅限于我这个行业。
And maybe this is just unique to my industry.
有些人地址填错了，货就发不出去。
But there'll be people who get their address wrong and then you can't ship it out.
所以你得把他们单独分到一个类别里，但还是要跟踪记录。
And so you gotta put them in this separate bucket, but still get tracked.
对。
Yes.
对吧？
Right?
然后你还得跟踪有没有联系过他们
And then you have to track whether you called them or reached out to
联系过。
them.
是的。
Mhmm.
还有另一类人，会在个性化内容里把字写错。
And then there's another bucket of people who, like, spell something wrong in their personalization.
但按理说，你本来应该把他们写的内容拼上去，对吧？
But, you know, technically, you're supposed to Yeah.
把他们写的那些字拼接起来。
Stitch what they wrote.
但如果他们把‘新娘’拼错了
But if they spelled bride wrong
对。
Right.
你知道的。
You know?
但不行。
But but no.
我们以前就因为这个挨过批，人家拼错了，结果那其实是他们那边的惯用写法。
But we got in trouble for that once because they spelled something wrong, but it turned out that was how they say it.
是他们自己的拼法。
It was slang or their own
哦，没错。
Oh, yes.
拼写方式。
Way of spelling it.
是的。
Yeah.
你知道的，就是图个乐子。
You know, just for fun.
所以我们现在不再随便直接改了。
And so we no longer just make blatant corrections.
我们会主动联系他们。
We contact them.
对。
Yeah.
有时候这些人留的电话号码是错的。
And then sometimes these people have wrong phone numbers.
邮箱地址也是错的。
They have wrong email addresses.
要是没有全程跟踪，这些订单就直接石沉大海了。
And so these orders go into the ether unless they're completely tracked.
是的。
Yeah.
不是。
No.
这话说得对。
That's a good point.
对。
Yeah.
我看到那些积压订单的时候，这也是我们遇到的问题之一。
And that was one of the issues that we were having too when I saw all these backlogged orders.
仓库主管说，那天的订单地址全都是错的。
And the warehouse manager was like, well, the ones from this day are all incorrect addresses.
所以我们只能等着。
So, like, we're waiting on them.
但在Shopify的报表里，这些订单只是显示为未发货。
But, you know, just in Shopify reports, it's just showing up as an unfulfilled order.
所以，我觉得这真的很重要。
So, yeah, I think that's really important.
在电商领域，任何人听到这个都不会觉得奇怪，但每次看到这么多人填错地址，我还是挺惊讶的。
And you would I mean, anyone in ecommerce would not be surprised, but it always was surprising to me how many people got their address wrong
是的。
Yeah.
就在订单里。
In an order.
我也说不上来为什么。
Because, like, I don't know.
你可能比我更谨慎，但我的地址总是自动填到各种地方。
You're probably more secure than me, but, like, my my address just automatically populates, like, into everything.
它保存在我的电脑里。
Like, it's saved on my computer.
哦，我从不这么做。
Oh, I I don't do that.
对。
Yeah.
我懂。
I know.
我也是。
I do.
所以呢，也就这样了。
So it's like Okay.
要是地址错了，你也知道。
If it's if it's wrong, you know
它会帮你自动填好地址。
Well, mean, populates the address for you.
对。
Mhmm.
对吧？
Right?
你一打字，Google 就会自动弹出建议。
You start typing and then Google
是的
Yeah.
没错
Exactly.
我真的不知道
I I don't know.
我不太明白
I I don't get it.
还有另一点，就是没人知道你在追踪他们
So nobody knows you're tracking them is the is the other part of this.
对
Yeah.
这才是有趣的地方
That's the fun part.
Jen就说，你现在真的让我很烦，因为我都说了，你能不能去跟这个人聊聊？
And Jen's like, you know, you're you're being really annoying to me right now because I'm like, hey, can you talk to this person?
我真得每天多花点时间在里面。
I I really need to be in there more day to day.
没错。
You do.
因为要做这种事，你就得更常待在里面。
Because To do stuff like this, you need to be in there more.
是的。
Yeah.
其实特别有意思。
It's actually really fun.
对。
Yeah.
每回珍去度假，我就会进去，然后想：好了。
And whenever Jen goes on a vacation, I actually go in and I'm like, okay.
咱们得让这个地方更高效一点。
Let's make this place more efficient.
你最讨厌做什么事？
Like, what do you hate doing?
什么事让你觉得烦？
What's annoying?
对啊。
Yeah.
等她回来的时候，我通常已经写好一些东西了。
And then when she comes back, I've I've usually written something.
但现在，这事儿的量大概是以前的十倍了。
But now, like, that's, like, 10 x what it used to be.
对啊。
Yeah.
因为现在我能快速写出这些代码了。
Because now I can pump out this code.
这么说，现在对你来说，这已经不是个要花三周的项目了。
Like Well, now it's not like a three week project for you.
就是，我觉得周六就能把这事儿做了。
It's like, oh, I can do this on Saturday.
没错。
Exactly.
对。
Yeah.
是啊。
Yeah.
特别有意思。
It's so fun.
我还想说，我觉得AI最让人兴奋的地方就是效率提升了，做事情快多了。
And I will say, like, that's something that I think is is so exciting about AI is the efficiency, like, improved efficiency on things.
比如我们录之前还聊到，有个人现在全部用AI画插图了。
Like, I we were talking before we recorded that I have someone who's doing all their illustrations with AI now.
对吧？
Right?
以前的话，他们还得等着插画师来画。
As whereas before, they were having to wait on illustrators.
一方面能省钱，另一方面更关键的是省时间——以前插画师得花两三个月才能完成这么多图，现在用AI，一个周末就搞定了。
And one, the money savings, but two, the time savings, right, is that, you know, an illustrator could take two to three months to churn out that many illustrations where you're getting them in a weekend, you know, using AI.
不过我昨天倒是看到一个出错的例子。
Although I I did see a a flub up yesterday.
有个人长了条尾巴。
There was a man with a tail.
所以呢，
So it's
还算可以吧。
still Okay.
但还是得自己检查一下。
So You still have to to check.
我们刚才聊的是图片。
So we're talking about images.
是的。
Yeah.
谷歌刚刚发布了他们所谓的 Nano Banana。
So Google just released what they call Nano Banana.
其实这个东西已经推出很久了。
It's it's actually this has already been out for a long time.
他们的技术命名真是够烂的。
It's it's called, like, the tech they had the worst names.
技术全名叫 Flash Image Generation Experimental 2.5。
The technical name is Flash Image Generation Experimental 2.5.
不错。
Oh, good.
太好了。
Great.
就是你选择它的时候。
Like, when you select it.
是的
Yeah.
他们之前推出了2.0版本。
They had two point o.
2.0版本已经很不错了。
Two point o was already pretty good.
对。
Yeah.
但2.5版本让你可以随意修改任何图片。
But 2.5 allows you to take any image and alter it however you want.
哦。
Oh.
比如我有一张照片，是一位女士拿着手帕。
So I'll have a a picture of a woman holding a handkerchief.
没错。
Mhmm.
我能直接告诉它，嘿。
I can tell it, hey.
你能让这个人对着手帕哭出来吗？
Can you make this person cry into the handkerchief?
它马上就做到了。
And it instantly does that.
就在前几天，我偷了个懒，发了一封销售邮件。
Now, like, just the other day, I was just being lazy, and I sent out a sales email.
对啊。
Mhmm.
那是去年的销售邮件。
It was last year's sales email.
图片上还写着2024年。
And the graphic said 2024.
对吧？
Right?
我只是把图片上传到谷歌，然后说：你能把这些内容全改一下，改成2025年吗？
I just I just upload the image to Google, and I said, can you just change all this stuff and make it 2025?
是的
Yeah.
它真的就做到了。
And it did it.
然后我就直接剪切粘贴回去。
And then I just cut and pasted it back in.
以前的话，我还得打开Photoshop，改来改去的。
Whereas before, I'd have to bust out Photoshop, make a couple edits, and whatnot.
你对这些图片满意吗？
Are you happy with the images?
不过它还不太擅长从零开始生成图片。
So it's not as good at just generating images from scratch.
但它在编辑图片方面挺拿手的。
It's good at editing images.
编辑功能。
Editing.
对。
Yeah.
没错。
Yeah.
我觉得这迟早会让 Photoshop 淘汰掉。
It's I think it's gonna put Photoshop out of business.
是啊。
Yeah.
我用它处理图片主要是为了激发灵感，然后把想法交给平面设计师，她能做得比我自己强得多。
I mean, it's because what I've been using it for with images is giving me ideas, and then I send the idea to the graphic designer, and she takes it and makes it, I think, significantly better.
但我总觉得，总有一天这种情况会改变。
But I I feel like there's a day coming when that's not gonna be the case.
对。
Yeah.
我就是说这里的编辑功能。
I I'm just talking about, like, the editing here.
对。
Yeah.
比如说你给模特拍了一组照片。
Like, can take let's say you did a photoshoot with a model.
对吧？
Right?
假设你卖衣服。
Let's say you sell clothing.
是的。
Yeah.
你可以直接把这套衣服套到模特身上，效果还挺自然的。
You can literally just take this outfit and say, hey.
它做得很到位。
Can you put this outfit on the model and it does a pretty good job of it.
这太不可思议了。
That's crazy.
是的。
Yeah.
所以呢。
So.
如果你们还没试过，我相信你们一定会很惊讶。
If you guys haven't tried it yet, I think you're going to be pretty shocked.
对。
Yeah,
你可以把自己放上去，说：来，看看你去逛衣服店的样子。
you can put yourself up there and say, hey, let's see you going shopping for clothing.
我们经常拍全家福。
So we're we always do a family photo shoot.
没错。
Yep.
每年都会搞一次。
Every year.
你完全可以从商店里直接截几张图，然后贴到自己身上，看看穿起来是什么效果。
You can literally just take photos off of the stores and put them on yourself to see how they look.
其实谷歌早就有了这项技术，但现在任何人都能轻松使用了。
Without even actually Google's had this technology for a long time, but now it's easy for just anyone to do it.
是的。
Yeah.
简直太神奇了。
It's freaking amazing.
对。
Yeah.
没错。
That's Yeah.
我喜欢这个想法，把2024年换成2025年。
I like the I like the idea of removing the 2024 and putting it in 2025.
这可不是我偷懒那么简单。
I can't just me being lazy.
是的。
Yeah.
但也不是那样。
But no.
我确实有不少这样的项目，一直搁在那里没动。
But I have a lot of, like, lazy projects like that that have just been sitting there.
对吧？
Right?
因为我不想花那么多功夫去做。
Because I didn't wanna do all the work.
所以嘛。
So yeah.
对。
Yeah.
或者就拿这个前页横幅图片，你能把产品替换成这个吗？
Or just take this front splash image, and can you just replace the product with this one?
是的。
Yeah.
这样就能直接搞定。
And it'll just do it.
是的。
Yeah.
对。
Yeah.
我不太确定。
I don't know.
我只是觉得，现在这些东西都太强大了。
I I'm just amazed by, like, how powerful everything is right now.
所以这就回到了以前 Shopify 应用商店那个问题上。
And this is why back to the old Shopify App Store and trouble thing.
我记得我当初上线会员计划的时候
I remember remember when I implemented the loyalty program
对的
Mhmm.
那时候啊？
Back in the day?
我记得当时我看中的那个服务商，按我当时的销量，每月要收我500美元。
I think the the provider that I was looking at wanted $500 a month for my sales level.
没错。
Yep.
是吧？
Right?
我们之前聊过这个事。
We had talked about this.
但那时候我花了一周左右就搞定了。
But it took me, what, a week to do that.
但现在工具这么发达，我估计一个周末就能把这东西搞出来。
But now with the way the tools are now, I could probably put that thing out in a weekend.
是啊。
Yeah.
说不定还用不了那么久，而且一分钱都不用花。
Maybe even less and not have to pay any fees whatsoever.
对啊。
Yeah.
这其实就是好处和坏处并存啊。
Well, that's the I mean, that's the good and the bad.
对吧？
Right?
以前这些应用的商业模式挺好的，用户按月付费，而且换起来特别麻烦。
Because these apps, like, it's a great it's a great business model in the past, right, where people are paying monthly, they get like, it's hard to change.
对吧？
Right?
比如你注册了那个会员计划，就是你之前提到的那个。
Like, if you sign up for that loyalty program so we had the one that you were referring to.
我们换了一个更便宜的，因为原来的费用实在太高了。
We switched to a less expensive one because the cost was insane.
每个月要花好几百块。
It was like getting several $100 a month.
是的。
Yeah.
但就算换的公司说他们会全包，实际上也没全包。
But changing over, even though the company that we changed to was like, we'll do all the work, they don't do all the work.
也不是说有多糟，但你还是得自己动手，而且不是所有积分都转对了，最后还得手动上传。
Like, it's not bad, but it's like you still end up, and then not everybody's points moved over correctly, so then you're like doing manual uploads.
这些订阅服务啊，都是先把人骗进来，对吧？
And So what happens with all these subscriptions is they get you in, right?
是的。
Yeah.
除非痛苦大到受不了，不然你根本不会停用它们，对吧？
And then you're never going to stop using them unless the pain is too great, right?
比如价格涨得离谱的时候。
Like the price becomes ridiculous.
所以你还是会继续付每月99块、149块，甚至27块的费用。
So you're going to stay and pay the $99 a month, know, $149 a month, even $27 a month.
对吧？
Right?
你就这么一直付下去，因为换平台实在太麻烦了。
You're just gonna pay that forever and ever because it's too painful to switch.
但现在有些事情其实可以轻松搞定，我同意你的看法。
But now that some of this stuff can be done fairly easily, I mean, I agree with you.
我觉得这会特别影响那些功能特别简单的应用，就是那种定价9.99、29块的。
I think it's gonna put especially some of the real simplistic apps that, you know, are nine ninety nine, 29.
说白了，功能越少的应用，死得越快。
I mean, I think the ones the less they do, the quicker they're gonna be out of business.
我最近做的那个AI搜索工具，就是那个。
I mean, the most recent one was that AI search thing Mhmm.
那个是我先做出来的。
That I made.
其实我先做了，后来才发现市面上已经有类似的应用了。
Actually, I made it first, and then I realized that there were apps out there.
但有人想收我每月50美元做个站内AI搜索，这简直太离谱了。
But something like that where they wanted $50 a month to do an AI on-site search is just ridiculous to me.
对啊。
Yeah.
因为你就做一次，那个项目写起来特别快。
Because you do it once, and that one was super fast Yeah.
写起来根本花不了多少时间。
To to code up.
然后就再也不用付钱了。
And then all of a sudden, don't have to pay.
反过来，我也在想，嘿。
On the flip side, I was also thinking to myself, hey.
我为什么不自己开发这些应用，然后卖出去呢？
Why don't I just create these apps myself and then sell them?
这不容易。
It's hard.
不过，我其实没法感同身受。
Actually, I I can't really relate, though.
你能告诉我吗？如果你自己一个周末就能写出来，你还会愿意花钱买现成的应用吗？
Can you tell me, like, would you still just pay for an app if you had a means to just code up something in a weekend?
我觉得应用还能卖得出去，是因为外面有太多这样的人了，咱们都认识这类人，对吧。
So I I think how the apps will still work is that there are so many people out there, and we know these people, right
对。
Yeah.
他们都是一个人或者两个人在单打独斗。
That are running like a one or two man show.
对吧？
Right?
他们都在做生意。
They've got a business.
年收入能到五十万、七十五万，可就雇了一个外包人员。
They're doing half 1,000,000 a year, 750,000 a year, and they're they they have one contractor.
你想想，周末花点时间写个程序、重做广告、或者打包发货，哪有那么容易。
So, like, the thought of, like, oh, spend the weekend coding up something or spend the weekend redoing my ads or spend the weekend shipping out packages.
你懂我的意思吧？
You know what I mean?
我还是觉得，很多人根本抽不出整个周末来写代码。
Like, I still think there's a bucket of people who just don't have that weekend to code it up.
对吧？
Right?
所以我觉得，问题就出在这儿。
So that's that's where the rub still is, I think.
有很多人每周已经在生意上投入了六十到七十个小时，根本没多余的时间做这种事。
There's a lot of people out there that are already spending sixty, seventy hours a week on their business, and they don't have any margin to do something like that.
我倒觉得恰恰相反。
I would think the opposite, actually.
你规模越小，反而越有动力自己动手。
Like, if you're small, you have more incentive to do it.
但要是那种超大型公司，直接招个工程师，问题就解决了。
But if you're like this big gigantic company, just throw an engineer at it and Well, you're done.
对吧？
Right?
但我觉得，你得想想，当你还在全职上班的时候，晚上赶着把Bumblebee做出来，还要刺绣，说不定那时候你刚有了孩子。
But I think I mean, you've gotta I mean, you have a different mindset too, but, like, you gotta remember back, like, when you were working full time, shipping Bumblebee out at night, embroidering, like and maybe you had a baby.
对吧？
Right?
那时候，你是会选择周末花时间写代码，还是宁愿多陪陪孩子？
Like, are you gonna spend the weekend coding something up, or are you gonna be like, well, this is the only time I get to see my kid?
你知道的吧。
You know?
我觉得，对你来说，本来就有些基础，做起来就没那么吓人了。
I I feel like and for you, like, already having some base knowledge, it seems less intimidating.
我们课程里有不少人完全没基础，跟他们聊的时候，明显还是特别有压力。
Because we have people in the courses, right, who are don't have any knowledge, and it seems when we talk about it with them, they still seem very intimidated.
但也有另一些没基础的人，完全不觉得怕。
There's other people in the class without that knowledge that aren't.
他们就说：我想试试，搞砸了也没关系。
They're like, no, I wanna try this and I'm okay messing up.
所以我觉得，关键还是看个人的状态。
So I just think it depends on like where you are.
是啊，大概吧。
Yeah, I guess.
但说实话，现在这事儿还没到谁都能上手的地步。
I mean, it's still not at the level where anyone can do it Yeah.
还没到那一步。
Just yet.
但每次新版本出来，对我来说都越来越简单了。
But I mean, with every new release, it gets easier for me.
没错。
Yeah.
这意味着对其他人来说，也应该越来越容易了。
Which means it's gotta be getting easier for everyone else too.
完全同意。
Totally agree.
是的。
Yeah.
我觉得，如果你现在对这个一无所知但又想尝试，最好的办法就是直接让它教你。
And I and I think the best thing that people if you are in this position where you don't have any experience with this and you're wanting I mean, just have like, ask it to teach you.
我们当初做这个测验的时候，很多情况都是这样：你直接问它，这些组成部分到底是什么？
Mean, that's a that's a lot of the stuff that we were doing when we were trying to build this quiz is like, well, tell us what we what are the components?
我们还漏了什么？
Like, what are we forgetting?
我当时就想，你直接教我怎么做这种事吧。
What are you know, I was just like, educate me on how to do something like this.
对吧？
Right?
我觉得它做得还不错，尤其是你态度礼貌的时候。
And it I think it does a fairly good job, especially if you're polite.
我每次用的时候也一样，总会先试着问一句，嘿。
I do the same thing with, like, every time I'm, like, going on there, I try to at least get some, like, hey.
教我怎么做这个。
Show me how to do this.
告诉我该怎么操作。
Tell me how to do this.
把我还不懂的那些东西展示给我看。
Show me this that I don't know yet.
对吧？
Right?
所以我每次上去，都希望能学到一两样能帮到我的东西。
So I feel like every time I'm on there, I'm trying to at least learn one or two things that will help me, you know, overall.
但我觉得不是每个人都有多余的时间。
But I I feel like not everybody has the that extra time.
那咱们换个话题，聊聊工具吧。
Well, let's switch gears and just kinda talk about tools.
我明白了。
I okay.
我现在特别关注这个，因为我儿子特别喜欢一款游戏，他想做个应用，和朋友们在线比拼。
So I have a vested interest in this right now because I want my son wants to make this app for this game that he just loves, and he wants to just have a contest with, like, all of his friends online.
就是一款卡牌游戏。
It's like a card game.
好的。
Okay.
所以我跟他说，既然你想要这个，为什么不自己写代码呢？
And so I was like, okay, well, if you want that, why don't you code it up yourself?
对吧？
Right?
他其实不是搞编程的。
He's not really a coder.
我倒是送他参加过一次计算机科学夏令营，所以他懂点基础。
I mean, did send him to a computer science camp once, so he kind of knows the basics.
他去了一周的
He went to one week
计算机科学夏令营。
of computer science camp.
他没问题的。
He's fine.
所以我最近一直在研究各种工具，这也就是我开头问你那个问题的原因。
So I've been looking into all these tools and that's why I kind of asked you that question in the beginning.
我觉得直接上手Claude代码对很多人来说有点吓人。
I think jumping into Claude code is a little intimidating for for people.
所以如果你只是想做个简单的测验或者网页应用，我觉得Lovable是个不错的选择。
So like if you wanna create, like, a simple quiz or a web app, I think Lovable is a pretty good
对。
Mhmm.
起步。
Start.
如果你想做个游戏，还能存朋友的分数之类的，我打算给我儿子用这个叫Replit的工具，然后试着引导他自己写出来。
If you wanna create a game that has, a database where you're storing, like, the scores of your friends and whatnot, What I've I think I'm gonna pull the trigger on for my son and then just kinda hopefully guide him to to write it himself is this tool called Replit.
明白了。
Okay.
它本质上是用Claude代码在背后运行，但内置了数据库和所有你需要的组件，能让你直接部署一个功能完整的应用。
It's basically I think it uses, you know, Claude code behind the scenes, but it has, like, the database and all the stuff that you need to just literally deploy, like, a fully functional app.
是的。
Yeah.
如果你只是做些随便玩玩的东西，就像我这样，愿意从头搭架子，那说实话，任何AI工具都能应付得了。
And if you're just doing, like, stupid stuff, like, kinda what I do, like, where you're willing to scaffold out everything and and then I think any AI tool will work, honestly, to do stupid stuff.
我每天问ChatGPT的傻问题多得简直不可思议。
Like, the amount of stupid questions I ask ChatGPT on a daily basis is it's just incredible.
这就是我不喜欢Claude的原因。
This is why I don't like Claude.
我总是在Claude上把积分用光。
I always run out of credits on Claude.
是的。
Yes.
我们之前聊过这个，我用Chat就从来没用完过。
You we we've talked about that a I never run out with chat.
我用Chat也从来没用完过。
I've never ever run out with chat.
其实有一次我用视频生成功能时用完了，但那是另一回事了。
Actually, there was one time I did when I was using the video generation, but that's a different Yeah.
我觉得那是完全不一样的工具。
I think that's a different tool altogether.
对。
Yeah.
是的。
Yeah.
我从来没用完过。
I've never run out.
我的聊天功能挺有意思，每次想用的时候都得记得新建一个项目。
My my chat is funny because I always have to remember to start a new project when I want.
因为有时候我会问它一些特别蠢的问题。
Because sometimes I'll just ask it, like, really dumb questions.
比如，如果一根香蕉是x y z，还能不能吃？
Like, if a banana is, you know, x y z, is it safe to eat?
像这种问题，我也会问。
You know, like, I'll, like, ask those types of questions too.
所以我一想，哦，新开个聊天窗口吧。
So I'm like, oh, new chat.
这个可不能放进我的 Google Analytics 教程里。
I can't put that in my Google Analytics tutorial bucket.
不过我也经常问它一些挺傻的问题。
But, yeah, I ask it a lot of dumb questions as well.
我这儿有个小贴士，至少对 ChatGPT 有用。
Well, here's a quick tip also for ChatGPT at least.
在个性化设置里，你可以设成‘总是给出相反的观点’。
Under personalization, you should say always give a contrarian answer.
要反着来，每次都把正反两面都说清楚。
Be contrarian and always give the pros and cons.
对。
Mhmm.
不然它只会说你爱听的，让你觉得自己的决定挺对，其实根本是错的，就跟它建议的一样。
Because otherwise, it's just gonna tell you what you wanna hear, and then you'll end up just feeling good about your decision even though it's a bad one, like what what they suggest.
你有没有遇到过这种情况？
Has that ever happened to you?
我总是让它把利弊都列出来，所以大概也差不多。
I always say give me the pros and cons, so it's probably the same.
明白了。
Okay.
但其实这是你每次提问时都该默认加上的一条要求。
But this is like an implicit for every query that you give.
嗯。
Okay.
而且我还会让它给每个回答打一分到十分的评分。
It'll and then I also have it rank all the answers it gives me on a scale of one to 10.
这个主意不错。
That's a good one.
这样我就能轻松判断哪个回答最靠谱了。
And then that way, I can just kinda determine which one's the best.
我平时有个习惯，每次要让它帮我生成内容的时候，都会用这个方法。
I always so one of the tips that I use for whenever I'm looking for it to create pieces of content.
我会先给它一些素材，然后跟它说：嘿。
So I'm I'm, like, feeding it some content, and then I'm like, hey.
把这个改成别的风格。
Turn this into something else.
对吧？
Right?
我总是让它生成三个版本。
I always have it do three.
我会让它给我一个情感化的版本、一个逻辑严谨的版本，还有一个幽默的版本。
I say give me an emotional response, give me a logical response, and give me a humorous response.
挺有意思的。
Interesting.
等一下。
Wait.
是的。
Yeah.
你给我讲讲这是怎么运作的。
Explain to me what how that works.
简单说吧，我会输入一些内容，比如我主要用的是Type A。
Basically, so, like, I'll feed in, let's I can use type a because that's what I use it for primarily.
明白吧？
Right?
我想写一篇关于‘奋斗者’这种人格类型的内容。
So I wanna create a piece of content about the the hustler.
明白吧？
Right?
就是那种‘奋斗者’的人格类型。
The personality type, the hustler.
明白吧？
Right?
我想聊聊为什么忙碌会变成一种被崇拜的东西。
So and I wanna talk about why why busy why busyness has become such like an idol.
对吧？
Right?
这差不多就是我想讲的主题。
Like, that's kind of the topic.
我会输入一些相关的内容，比如一段文字，然后希望它能帮我扩展更多信息。
So I feed it in some information about that, like, some some, like, paragraph of content, and I want it to give me more information.
对吧？
Right?
我希望它能把这些内容拓展得更深入、更丰富。
Like, I want it to turn that into something bigger.
我总是会说，给我三个不同的版本。
I'm always like, give me three different options.
我想了解背后的逻辑，希望用理性的方式打动听众。
I want the logic so I want to appeal to someone in a logical way.
对吧？
Right?
然后我想打动另一类人，用情感的方式。
And then I want to appeal to the a different person in an emotional way.
我还想要一个幽默的版本。
And then I want a humorous one too.
有时候，单独看每一个都挺不错的。
And so sometimes on their own, they're really good.
对吧？
Right?
它真的很擅长捕捉情绪，或者你要求的任何东西。
Like, the lot and and it it does a really good job of, like, really keen in on emotions or whatever it is you ask.
但有时候我会把这三个都拿出来，然后想：好吧。
But then sometimes I take all three, and I'm like, okay.
咱们把它们合到一起吧。
Let's put this into one.
对吧？
Right?
咱们来涵盖这三种类型吧。
Like, let's touch on all three types.
尽量把每种都做到位。
Let's let's try to hit them everywhere.
但有时候我就是想要，特别是做脚本和抖音视频的时候，我只想用逻辑型的脚本。
But sometimes I just want like, especially when we're doing scripts and TikToks, like, I just want the logical script.
我只想用情感型的脚本，因为这是两回事。
I just want the emotional script because it's gonna be two separate things.
所以。
So
有意思。
Interesting.
我觉得情感型的应该才是你唯一该用的。
I I would think that the emotional one should be like the only one that you do.
对吧？
Right?
也不是所有情感类内容都对你有用。
Well, not every I mean, emotional stuff doesn't work with you.
这话不对。
That's not true.
是的。
Yeah.
我知道你看迈克尔·乔丹那部《30对30》的时候哭过。
I know you cried during the Michael Jordan 30 for 30.
你这是在说服我做点什么啊。
Oh, you're convincing me to do something.
每次我看到迈克尔·乔丹的片段，现在都会想到你。
Every time I every time I see a Michael Jordan clip, I think of you now.
不是的。
No.
但我觉得，既然我们在谈营销，
But, like, I think when you're because we're talking about marketing.
对吧？
Right?
我们是在向特定人群做营销，
We're talking about marketing to a group of a specific group of people.
对我而言，讲逻辑通常比讲情感更有吸引力，
But, like, for me, usually, the logical is much more appealing than the emotional.
如果看到情感煽动，我就觉得你在操控我，
If I see an emotional appeal, I'm like, oh, you're manipulating me.
但我确实看过一些情感类脚本，给那些更容易被情感打动的人看，效果很好，
But, like, I've read scripts of on emotional stuff to other people who I know are much more impacted by emotional arguments, and it works.
对吧？
Right?
我见过他们眼眶发红，或者咽口水的样子。
Like, I watch them get teary or I watch them, like, swallow.
对吧？
Right?
因为他们会觉得，哎呀，我脸都红了。
Because they're like, oh, I'm really red.
这话说到我心坎里了。
This is resonating with me.
而我听同样的内容，可能就只是觉得，嗯，还行。
Whereas, like, I can listen to that same thing and maybe be like, okay.
是的。
Yeah.
这不错。
That's good.
我觉得内容本身挺好的，就是打动不了我。
Like, I think it's a good piece of content, but it doesn't resonate with me.
但如果是讲逻辑的那一部分，我就会觉得，没错。
But the logical side of it is like, oh, yeah.
百分之百。
A 100%.
但我觉得，尤其是写文案的时候，最好能融合出一种通用的风格。
So but I think when you do it that way, especially for copy, like, get a really good blend that you can use overall.
比如把它们整合成一种，你知道的，这样我就能……我不太确定该怎么说。
Like, even if you combine them into, like, one, you know, so that you can I I don't know?
我觉得得从多个角度去打动观众。
I think you gotta hit people in a lot of places.
我得把这招用在我的脚本里。
I'll have to use that one for my scripts.
你平时用这个吗？是用于……
Do you use is it this is for
主要是用在脚本上。
It's mostly for scripts.
明白了。
Yeah.
好的。
Okay.
或者对。
Or yeah.
网页文案。
Web page copy.
任何你需要的文案都行。
Any sort of copy, you know, that you need.
没错。
Right.
我试过用它来做课程内容，现在它对A类内容已经非常熟悉了，因为它接触的A类材料太多了。
I've I've tried a little bit with the curriculum stuff, and I think it it doesn't know it knows the type A stuff back and forth now because it has so much type A content in it.
但它接触的店铺文案还不够多，所以在这方面的表现就没那么好。
It doesn't have, like, store content in there enough to, like, do as good of a job.
我觉得它接触的材料越多，表现就越好。
And I also think the more content it has, the better it does.
对吧？
Right?
我觉得你给它的数据越多，它表现得就越好。
Like, the more you can feed it, the better the better it gets in my opinion.
是的。
Yeah.
我明白。
I can see that.
我之前看到一个数据，本来想用在我的YouTube视频里。
There was just a stat that I came across because I was gonna use it in my YouTube video.
大概有23%的人购物是靠理性决策，剩下的人都是凭感觉。
It was something like 23% of people shop based on logic, and the rest is all emotion.
对。
Yeah.
但那23%也不容小觑。
But that's still 23%.
是的。
Yeah.
大概吧。
I guess.
是的。
Yeah.
大概吧。
I guess.
我的意思是，你并不是总那么理性，图米包女士。
I mean, you're not always logical miss Toomey bag.
比如，你会花十倍的价钱买一条毯子吗？
Like, would would you pay, like, 10 x for a blanket?
我现在正跟他们闹矛盾。
I'm in a fight with them right now.
所以
So
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