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我们会看到最大的模型或者前沿模型会随着时间变得越来越大。
We're going to see the biggest or the frontier models be bigger and bigger over time.
到目前为止,我们似乎看不到扩展定律的尽头。
It appears there is no end to the scaling law that we can perceive so far.
我觉得今天我们不知道如何为独特的、有价值的见解或数据付费。
I think today we don't know how to pay for unique, valuable insight or data.
广告在它们目前的形式下对智能体不起作用。
Ads don't work with agents in their current form.
你需要找到广告商业模式的替代品。
You need to find a replacement to the ads business model.
我确实认为财富应该有一定的差距,但我不知道多少才算太多。
I do think there should be some disparity in wealth, but I don't know what's too much.
这里是“20VC”,我是Harry Stebbings。
This is "20VC" with me, Harry Stebbings.
那么,Andrew Reid、Vinod Khosla和Josh Kopelman有什么共同点呢?
Now, what do Andrew Reid, Vinod Khosla, and Josh Kopelman all have in common?
他们都相信帕拉格·阿格拉沃尔能改变智能体搜索的未来。
Well, they all believe in Parag Agrawal to change the future of agentic search.
帕拉格是Parallel的创始人,正如我所说,他正在改变智能体高效进行网络搜索的方式。
Parag is the founder of Parallel, as I said, changing the future of how agents do web search efficiently.
这是一场关于智能体搜索未来、收入与财富不平等未来等众多话题的精彩讨论。
This is an incredible discussion on the future of agentic search, the future of income and wealth inequality, and so much more.
帕拉格很少上节目,所以能在伦敦和他面对面坐下来聊聊非常难得。
Parag rarely does shows, and so it was very special to sit down in person with him in London.
但在我们进入今天的节目之前,MongoDB一直是开发者喜爱的数据库。
But before we dive into the show today, MongoDB has always been the database developers love.
现在,它成了AI智能体所需的数据平台。
Well, now it's the data platform AI agents need.
智能体需要快速获取准确的信息。
Agents need accurate context fast.
MongoDB能实时存储、搜索并推理你的数据。
MongoDB stores, searches, and reasons over your data in real-time.
JSON原生数据库、向量搜索和Voyage AI嵌入,全都集成在一个平台上。
JSON Native Database, Vector Search, and Voyage AI Embeddings all in one place.
一个系统搞定,不用再拼凑十个。
One system instead of 10.
无需维护数据管道。
No data pipelines to maintain.
哎呀,这听起来好得有点不真实。
Ugh, this sounds too good to be true.
从第一个用户到数十亿向量,都能轻松构建和扩展。
Build and scale from your first user to billions of vectors.
可以在任何云、本地部署,甚至你的笔记本电脑上运行。
Run on any cloud, on-prem, or your laptop even.
这就是为什么《财富》100强中有75%的公司,每天在MongoDB上运行他们最关键的应用,处理着数万亿美元的交易。
That's why 75% of the Fortune 100 run their most critical apps on MongoDB, moving trillions of dollars every single day.
这也是为什么像Eleven Labs这样的AI原生公司,能在MongoDB上运行4000万个智能体。
And it's why AI native companies like Eleven Labs run 40 million agents on MongoDB.
所以,如果你在开发AI,MongoDB for Startups能通过Atlas和Voyage AI积分以及专属支持,帮你更快推进。
So if you're building an AI, MongoDB for Startups helps you move faster with Atlas and Voyage AI credits and dedicated support.
不要构建那种回答一次就忘掉的智能体。
Don't build agents that answer once and forget.
要构建能记住并从你的实时数据中学习的智能体。
Build agents that remember and learn from your real-time data.
访问mongodb.com/agents。
Go to mongodb.com/agents.
就是M-O-N-G-O-D-B.com/agents。
That's M-O-N-G-O-D-B.com/agents.
MongoDB负责扩展产品,Framer负责扩展故事。
While MongoDB scales the product, Framer scales the story.
当一个新的落地页变成一堆工单和交接时,Framer能帮助你的团队更快推进。
When a new landing page turns into a pile of tickets and handoffs, Framer helps your team move faster.
Framer是一款AI网站构建器,帮助创作者、团队和企业以前所未有的速度发布生产级网站,同时确保每个细节都完美无缺。
Framer is the AI website builder that helps creators, teams, and businesses ship production-ready sites faster than ever while getting every detail right.
在一个地方提示、检查、编辑和发布,速度焕然一新。
Prompt, inspect, edit, and publish in one place at a whole new pace.
智能体和人类协同工作。
Agents and humans work in tandem.
智能体带来速度和规模。
Agents bring speed and scale.
你带来品味、判断力和掌控力。
You bring taste, judgment, and control.
工作成果落在画布上,并且保持可编辑。
The work lands on the canvas and stays editable.
构建自定义代码组件、管理CMS内容、优化SEO、审计问题,全部在一个地方完成。
Build custom code components, manage CMS content, optimize SEO, and audit for issues all in one place.
企业级托管、安全性和99.99%的正常运行时间SLA。
Enterprise-grade hosting, security, and 99.99% uptime SLAs.
深受Perplexity和Miro等领先品牌的信赖。
Trusted by leading brands like Perplexity and Miro.
想了解如何从Framer专家那里获得更多网站价值,或者今天就免费开始建站,访问framer.com/20vc,Framer Pro年度套餐可享七折优惠。
Learn how you can get more out of your site from a Framer specialist, or get started building for free today at framer.com/20vc for 30% off a Framer Pro annual plan.
网址是framer.com/20vc。
That's framer.com/20vc.
可能适用相关条款和限制。
Rules and restrictions may apply.
您已到达目的地。
You have now arrived at your destination.
Parag,我太期待这个了,兄弟。
Parag, I'm so excited for this, dude.
我和Vinod聊过了。
I spoke to Vinod.
我和Andrew Reid聊过了。
I spoke to Andrew Reid.
我和Todd Jackson聊过了。
I spoke to Todd Jackson.
哥们儿,我真是把你查了个底朝天,所以谢谢你愿意来跟我聊。
Dude, I stalked the shit out of you, so thank you for joining me.
谢谢你邀请我,也谢谢你打了那么多电话。
Thanks for having me, and thanks for making all the calls.
别客气。
Not at all.
我想先问问,如果对不了解的人,你会怎么用60秒描述Parallel?
I would love to start with, for anyone that doesn't know, how would you describe Parallel in 60 seconds?
Parallel就是智能体的谷歌。
Parallel is the Google for agents.
智能体要帮你做事,就得上网搜索,不管是个人助手还是工作用的智能体。
So agents need to search the web to do anything they do for you, whether it's a personal agent or an agent built for work.
就像人工作或生活中经常要用浏览器搜谷歌一样,你的智能体也需要这么做。
Just like humans need to go on a browser search, Google, oftentimes during work or for whatever you're doing in life, your agent needs to do the same.
但事实证明,智能体和人类不一样,为智能体做网络搜索的方式也不同。
Turns out agents are different from humans, and the way you build web search for agents is different.
Parallel 就是在为智能体构建搜索网络的技术,以及让这种模式可持续的商业模式。
Parallel is about building the technology for agents to search the web and then the business models to make that sustainable.
这是你最初的想法吗?
Was that the original insight that you had?
说实话,公司最初成立的想法就是,智能体使用网络的频率会是人类的1000倍。
Literally, the first genesis of the company was the statement that agents will use the web 1,000x more than humans.
我某次把这个想法写了下来。
I wrote that down at some point.
所以,需要新技术,也需要新的商业模式。
Hence, new tech is needed and new business models are needed.
1000倍这个数字能让你感受到规模有多大。
1,000x gives you a sense of scale.
这会改变你对底层技术构建的思考方式,因为为特定规模设计的技术,无法承受三个数量级的增长。
It changes how you think about building the tech underneath because no tech built for a certain scale survives three orders of magnitude.
而当新技术需要配套新商业模式时,这个问题就变得非常有趣了。
And then when you need new business models alongside new technology, a problem becomes really interesting.
智能体的世界会如何改变网络搜索所需的技术呢?
How does the world of agents change web search in terms of the technology required?
这个问题的答案有很多层面,但让我们从我们提到的第一点开始,也就是规模,对吧?
There are many layers to the answer, but let's start at the first thing we mentioned, which is scale, right?
现在,如果你想想,假设智能体真的最终会以1000倍的频率搜索网络。
Now, if you think about, let's say agents actually do end up searching the web 1,000x more.
如果我们每次网络搜索都花费当前的计算量,那对于网络搜索来说计算量就太大了。
If we spend the amount of compute we currently spend per web search, that's too much compute for web search.
所以你需要让它更高效,也许我认为,需要提高10到100倍,这样才合理。
So you now need to make it way more efficient by perhaps, I think, 10 to 100x for it to make sense.
如果你做1000倍的话,是的。
If you're doing 1,000x, yeah.
没错。
Exactly.
第二点是,人类在一个非常狭窄的范围内运作。
The second thing is humans operate in a very narrow zone.
所以你看我们怎么用网络搜索,我们输入关键词查询,这些关键词又短又不明确。
So if you think about how we use web search, we type keyword queries, which are short and underspecified.
我们会等大约半秒到一秒。
We wait for about half to one second.
如果网络搜索超过这个时间,我们就会不耐烦。
If web search takes more than that, we're impatient.
然后我们得到十条蓝色链接,接着我们在一系列搜索中随机浏览这些链接,来完成我们想做的事。
And then we get 10 blue links, and then we random walk across them in a collection of searches to get what we're doing.
智能体不是这样的。
Agents are not like that.
智能体会直接告诉你它们到底在找什么。
Agents are going to perhaps tell you exactly what they're looking for.
不是三个关键词,而是完整的句子。
Not three keywords, but a full sentence.
比如,“这就是我想做的事。”
Like, "This is what I'm trying to do."
智能体要么会超级没耐心。
Agents will either be super impatient.
想象一个语音智能体。
Imagine a voice agent.
它会说:“我需要答案,现在就要,100毫秒内。”
The agent will be like, "I need an answer, like now, 100 milliseconds.
我等不了500毫秒,因为人类在等我,而他们会等500毫秒。
I can't wait 500 milliseconds because the human is waiting on me, and they're going to wait 500 milliseconds.
所以我要网络搜索在100毫秒内完成。”
So I need web search to do it in 100."
或者它们会是后台智能体,会说:“我不在乎。
Or they're going to be a background agent who's like, "I don't care.
只要给我最好的答案就行。”
Just give me the best answer possible."
所以网络搜索能做的事情的差异就完全变了。
And so the variance of what you can do within web search changes completely.
其实,最不重要的就是我们为人类做的东西,对吧?
In fact, the one thing that is the least interesting is what we've built for humans, right?
你要么时间太多,要么时间太少。
You either have too much time or too little time.
几乎从来不会刚好一样。
Almost never the same amount.
输出也不一样。
The output is not the same.
所以输入也不一样。
So the input's different.
你有的时间不一样。
The time you have is different.
输出也不一样。
The output is different.
输出是蓝色的链接。
The output is in blue links.
输出是令牌或文件系统上的文件,具体取决于代理的类型。
The output is tokens or files on a file system, depending on the type of agent.
所以现在突然之间,你会说,好吧,现在问题的输入不同了,输出不同了,约束也不同了,而且你可以在上面花费非常不同的计算量。
And so now all of a sudden you say, okay, now the problem's inputs are different, outputs are different, and constraints are different, and you get to spend very different amounts of compute on it.
想象一下,有人运行一个用Luna模型构建的代理,再想象有人运行一个用Fable模型构建的代理。
So imagine someone running an agent built with a Luna model, and then imagine someone running an agent built with a Fable model.
它们是非常不同的模型。
They're very different models.
对于每一个模型,你希望在网络搜索栈中如何优化信噪比和令牌,是非常不同的。
How you want to optimize signal to noise and tokens for each of them is so different in terms of what you do in the web search stack.
那么你说的优化信噪比是什么意思?
So what do you mean optimize signal for noise?
你可以这样想。
So think of it this way.
假设你使用网络搜索,它便宜、快速且计算量低。
Let's say you took web search, which was cheap and fast and low compute.
把网络搜索问题想成这样的话:你一开始有网络上那几万亿份文档。
One way of conceptualizing the web search problem is you start with a trillion documents that are on the web, say some few trillion.
对于任何一次搜索,我需要把它缩小到你的模型上下文窗口应该看到的那1000个词元。
Given any search, I now need to narrow it down to 1,000 tokens that your model's context window should see.
所以问题就是从几万亿个URL,每个大概几千个词元,缩小到总共1000个词元。
So the problem is going from a trillion URLs with, let's call it a few thousand tokens each, down to 1,000 total tokens.
那我们在网络搜索里是怎么做的呢?
So how do we do it in web search?
我们首先说,好,我们要做检索。
We first say, okay, we're going to do retrieval.
所以对大多数文档,我不花任何计算量。
So for most documents, I'm going to spend zero compute.
对少数文档,我会花极少的计算量来找出该看哪一万份。
For a small number of documents, I'm going to spend minuscule amounts of compute to figure out which 10,000 to look at.
一旦我拿到这一万份,我会对每一份花稍微多一点计算量,把它们缩小到1000份。
Once I get these 10,000, I'm going to spend a little bit more compute for each of these 10,000 documents to narrow it down to 1,000 documents.
我会继续这样做,用越来越大的模型和带更多特征的排序器,直到能把范围缩小到适合你模型的1000个token。
And I'm going to keep doing this with bigger and bigger models and rankers with more and more features until I can narrow it down to 1,000 tokens for your model.
所以本质上,你是在把计算资源分配给网络搜索,来节省模型的计算资源。
So you're essentially allocating compute to web search in order to save compute on the model.
大致就是这么回事。
That's roughly what's going on here.
所以如果你想为模型节省计算资源,问题就在于应该分配多少计算资源。
So if you want to save compute for the model, the question is how much compute should you allocate?
如果你的Luna模型非常便宜,你就不想在网络搜索上投入太多计算,因为即使多泄露一点信息到Luna的上下文里也没关系,毕竟它便宜。
So if your Luna model is really cheap, you don't want to do too much compute in web search because it's okay to leak a little bit more information into Luna's context because it's cheap.
对于Fable,你得在浪费Fable的时间之前做好这些工作,因为如果你在网络搜索上省了钱,导致搜索结果变差,那对你来说在时间和金钱上都会很昂贵。
Into Fable, you want to do the work before you waste Fable's time because that's going to be expensive in time and money for you if web search gives you worse answers because you cheaped out on web search.
我能问一下,你如何处理智能体需求的模糊性?
Can I ask, how do you deal with the ambiguity of what agents want?
我的意思是,对于不同的事情,智能体可能有不同的需求;对于不同的人,智能体也可能有不同的需求。
And what I mean by that is for different things, an agent might want different things, and for different people, an agent might want different things.
我可能非常在意准确性,完全不在乎延迟或成本。
I may really care about accuracy and not at all about latency or cost.
我可能非常在意延迟——
I may really care about latency-
但真的完全不在乎准确性。
... but not at all about accuracy, really.
所以你允许代理在API签名中指定这些。
So you allow the agent to specify that in the API signature.
我们的产品是一个API,程序员可以根据他们的应用来配置,或者交给代理自己决定。
So our product is an API which either the programmer can configure based on their application or can leave it to the agent.
我们的API甚至有一个参数,就是:调用我的是什么模型?
Our API even has a parameter which is, what's the model calling me?
如果你知道模型,我们可以采取不同的处理方式。
If you know the model, we can do things differently.
当然,你不必告诉我们,但如果你告诉我们,可能会得到更好的结果。
Now, you don't have to tell us, but if you tell us, you might get better results.
我们提供的服务,就像你可以选择用大模型还是小模型一样,也可以选择低思考、中等思考或高思考模式。
We ship, just like you can use a model, you can use a small model or a big model, and you can use it with low thinking or medium thinking or high thinking.
我们把搜索系统产品化成了几种不同的模式,每种模式都针对特定的使用场景进行了优化。
We have productized our search system into a few different modes, each optimized for a certain class of use case.
比如,我们有一个非常非常快的API,是市场上最快的。
For example, we have a really, really fast API, the fastest in the market.
它又快又便宜,因为低延迟预算下,能做的计算量有限,而且它是为语音助手设计的。
It's fast and cheap because with low latency budget, there's only so much compute you can do, and it's built for voice agents.
所以你的语音助手必须无所不知,不能跟你说:“各位,我正在搜索网页。
So your voice agent must be all-knowing without telling you, "Guys, I'm searching the web.
稍等,我马上回来告诉你答案。”
Hold on while I come back with the answer."
这对语音助手来说是很糟糕的体验,对吧?
That's a silly experience for a voice agent, right?
它应该神奇地、立即地做出回应。
It should just magically, immediately respond.
所以你现在需要做快速的网络搜索。
And so you now need to do web search, which is rapid.
另一方面,你可以用一个Fable模型,它会思考20秒,然后生成8秒。
On the other hand, you can take a Fable model, and the thing is going to think for 20 seconds and then generate for 8.
你可以花五秒做网络搜索,确保它只做两次搜索,而不是五次。
You can spend five seconds on web search to make sure it does, instead of five web searches, only two.
这样在代理的整个过程中,你节省了时间和成本。
So you end-to-end in the agent, you save time and cost.
所以这是我们系统上的另一个处理器。
And so that's a different processor on our system.
它叫做Advanced。
It's called Advanced.
如果你在构建语音代理,就用Turbo。
So you use Turbo if you're building a voice agent.
如果你在做非常昂贵的后台代理,就用Advanced。
You use Advanced if you're really expensive background agent.
那么目前主要的客户使用场景是工程和编程吗?
And so the primary use case today in terms of customer base is engineering and coding?
其实覆盖面挺广的。
It's pretty broad-based.
我觉得主要的使用场景,共同点就是知识型工作。
I would say the primary use case is the common theme is knowledge work.
编程是知识型工作的一种。
Coding is a category of knowledge work.
AI律师也是。
So are AI lawyers.
生产力应用也是。
So are productivity applications.
AI保险承保人也是。
So are AI insurance underwriters.
AI科学家也是。
So are AI scientists.
我想了解一下,工程类业务占了多少比重?
I'm trying to understand how much of the mother lode is engineering.
是80%吗?
Is it 80%?
不是。关于工程,编码目前是市场上推理需求的大头。
No. The thing about engineering is coding is a large chunk of inference in the market right now.
编码过程中,大概有5%的提示会触发网络搜索。
Coding invokes, I would say, web search in 5% of prompts.
哇。
Whoa.
所以并不是每次写代码都会用到网络搜索,因为大多数时候依赖的是你的内部上下文、内部数据和代码库。
So it's not every prompt invoking web search when you're writing code because most of them rely on your internal context and your internal data and your code base.
所以模型更多是在读你的内部代码,而不是上网。
So the model is spending time reading your internal code and not on the web.
法律领域也不会多太多,对吧?
Law is not going to be much more, is it?
法律领域非常依赖网络搜索。
Law is very web search-oriented.
真的吗?
Really?
我以为会主要靠内部数据。
I thought it'd be internal data-driven.
确实有内部数据,但还有判例法、事实、关于公司和人的事实,而且你得去排除信息。
There is internal data, but there is case law, there is facts, there's facts about companies, facts about people, and you have to go exclude information.
所以在法律上你必须非常全面,才能说,我有信心,尽管做了很多努力,你还是找不到这个。
So you have to be very comprehensive in law to say, I want to be confident that despite a lot of effort, you can't find this.
保险承保也有类似的特点。
Insurance underwriting has the same flavor.
销售领域非常依赖网络搜索。
So sales is very web search-heavy.
AI科学领域也非常依赖网络搜索。
AI science is very web search-heavy.
所以相对而言,推理更依赖计算资源。
So on a relative basis, inference goes more in compute.
但当你想到网络搜索时,其他那些也开始冒出来了。
But when you think of web search, all of these others start popping, too.
我们之前聊过Muse和Instinct。
We were talking before about Muse and Instinct.
如果说有什么需要网络搜索的,那就是个人助理了。
If there's anything that needs web search, it's personal assistance.
对,确实很棒。
Yeah, it's great.
那这个怎么——对,确实很棒。
How does that-- Yeah, it's great.
这就像,哇哦,这对我的业务来说是最棒的东西了。
This is like, woo-hoo, this is the greatest thing for my business.
那这怎么改变你的业务呢?
How does that change your business?
在我们的业务里,只要代理因为模型变得更好或更便宜而对更多用例更有用,对我们来说就是好事,对吧?
In our business, anytime agents start becoming more useful for more use cases because models either get better or cheaper, it's great for us, right?
因为我们押注代理会成为网络的消费者,而且我们一直在为代理构建技术。
Because we bet that agents will be the consumers of the web, and we've been building tech for agents.
所以当代理做得更多时,对我们的业务是好事。
So when agent do more, it's great for our business.
所以我们希望模型不断变得更好、更便宜,这样代理就能做得越来越多。
So we want models to keep getting better and cheaper so that agents do more and more and more.
如果这种情况发生,对我们的业务就是好事。
And if that happens, it's great for our business.
如果模型变得更聪明,那它们下面的代理不是会做更少的搜索,然后对你的业务更不利吗?
If models get smarter, don't the agents beneath them do fewer searches, and then it's worse for your business?
我不这么认为。
I don't think so.
如果你想想模型,有一个趋势是模型变得更聪明,然后模型有更多记忆化的东西,而不是参数化记忆。
If you think of models, there is the trend around models being smarter and then models having more memorized than parametric memory.
这两个维度其实不太一样。
Those are two slightly different dimensions.
总的来说,我觉得现在的模型在参数记忆方面,对所谓的“头部事实”回忆得还不错。
Today, by and large, I would say models have good recall from parametric memory on, let's call them head facts.
比如对某个名人,关于他的一切,维基百科都能记住。
It's like for somebody famous, everything about them, Wikipedia can memorize.
所以它会告诉你某一年总统是谁,对吧?
So it'll tell you who the president was in a certain year, right?
因为模型能记住这些。
Because a model can memorize those things.
但模型不会告诉你我哪年大学毕业。
The model couldn't tell you what year I graduated from college.
也许它能记住我的,但它不会告诉你一个在Parallel工作的人的情况。
Maybe for me it can, but it can't tell you for somebody who works at Parallel.
如果我真的问,你知道这些吗?
Do you know things if I actually-
即使它就在预训练数据里。
Even if it was in the pre-training data.
真的吗?
Seriously?
因为这是有损压缩。
Because it's lossy compression.
那么模型的参数记忆到底在做什么呢?
So what are models' parametric memory is doing?
它是在有损压缩,以便理解世界上的模式。
It's lossily compressing to understand patterns in the world.
所以它不可能记住预训练数据里的每一个事实。
And so it can't memorize every fact in pre-training data.
所以第一,不是每个事实都在预训练数据里。
So one, not every fact is in pre-training data.
第二,即使数据在预训练里,模型实际上也是在找模式,而不是去死记硬背。
Two, it can't for even stuff that's in pre-training data, the model's actually trying to find patterns rather than memorize them.
而且更进一步,当你让模型变得更高效,也就是通过蒸馏等方法让它们越来越小但保持性能时,你会失去更多的参数记忆,同时试图保留推理能力。
And then further, as you make models efficient, which is you make them smaller and smaller while keeping the performance by distilling them or whatever, you lose more of the parametric memory while you try to keep the reasoning.
你觉得我们会看到模型变得越来越小,每家公司都有自己的模型和自己的数据,那种“拥有自己的智能”的烟火理论会成真吗?
Do you think we will see models become smaller and smaller, and every company have their own model with their own data and the fireworks theory of own your own intelligence being true?
这里有两个问题。
There are two questions in there.
第一,我觉得我们会看到两件事。
So one, I think we're going to see two things.
我们会看到最大的或前沿模型会越来越大。
We're going to see the biggest or the frontier models be bigger and bigger over time.
同时,我们也会看到越来越小的模型能够达到任何固定的性能水平。
We are also going to see smaller and smaller models being able to reach any fixed level of performance.
所以如果你说,“好吧,我想要Opus 4-8级别的性能。”
So if you say, "Okay, I want Opus 4-8 level of performance.
好的。
Okay.
那对我的使用场景来说已经够用了。
That's good enough for my use case."
每过六个月,就会有一个更小的模型能达到这个水平。
Every six months, a much smaller model will be able to deliver that to you.
模型尺寸的有效范围会变得非常不同。
The useful range of sizes of models will be way different.
如果前沿模型变得越来越大,这意味着什么?
What does it mean if the frontier get bigger and bigger?
这会带来哪些影响?
What are the ramifications of that?
它们会更好。
They are better.
你能想到的所有影响都会出现。
All of the ramifications you imagine.
前沿模型之所以会越来越大,归根结底是因为在某些使用场景中,增量质量带来的价值可能非常高,以至于值得为此付费。
The reason the frontier will get bigger and bigger is ultimately the gap between the value for certain use cases incremental quality can provide you can be so high in certain use cases, which can be so valuable that it's worth paying for.
所以如果你能造出来,就会有应用场景,只要把它做得更大,就能让它变得更好。
So if you can build it, there will be use cases for it, as long as by making it bigger, you can make it better.
到目前为止,我们似乎看不到扩展定律的尽头。
It appears there is no end to the scaling law that we can perceive so far.
再说一次,我把模型变大和模型能思考更长时间混为一谈了,但它们确实也在变得更聪明。
Again, I'm conflating bigger with models are getting bigger, but they're also able to think longer.
所以你可以对同一个问题投入更多的计算资源。
So you're just able to throw more compute at the same problem.
这种情况会持续下去。
That will keep happening.
我觉得我们会继续对同一个问题投入越来越多的计算资源,让答案随着时间推移变得稍微好一点。
I think we'll be able to throw more and more compute at the same problem and make the answer be marginally better over time.
所以我们会花很多钱在超大型模型上,去解决真正困难的问题。
And so we're going to just spend a lot of money on extremely large models solving really hard problems.
你同意那个共识观点吗?就是90%的token活动会通过开源模型,但90%的钱会花在前沿模型上。
Do you agree with the consensus view that you'll have 90% of token activity go through open models, but 90% of dollars go through frontier models?
实际上,我觉得这两个数字都不会是90%。
I don't think it'll be 90% on either of those two, actually.
为什么?
Why?
如果你相信我之前说的,有用的模型和前沿模型价格会差100倍甚至1000倍,那么小模型依然是有用的。
So if you believe my claim that a useful model and the frontier model will be 100x, 1,000x off in price from each other, so this small model is still useful.
很难说随着时间的推移,哪些应用场景会被优化到介于两者之间的哪种规模的模型上。
It is hard to know which use cases over time will get optimized to which scale of model in between.
而且我认为,开源模型最终会走向哪里,确实存在路径依赖。
And I think there is a real path dependency in terms of where open models end up.
我确实认为,如果我们有很强的信心,相信美国构建的开源模型会成为开源模型中的顶尖水平,那我就更有信心说它们会相当不错。
I do think if we had strong confidence that an American-built open model was going to be state-of-the-art as far as open models went, I would have more confidence in saying that they'll be pretty good.
你对美国的开源模型有信心吗?
Do you have confidence in American open models?
我希望它们存在。
I want them to exist.
到目前为止,还不清楚会发生什么,但我希望美国会有一系列优秀的开源模型,甚至可能出现竞争,看谁能做出最好的美国开源模型。
So far, it's not clear what's going to happen, but I'm hoping that there will be a great series of American open models and perhaps even competition to have the best American open model.
所以我觉得,你需要的其实不只是一个人有动力去打造美国开源模型。
So I think what you need is actually not just one person motivated to build an American open model.
你需要两个人互相竞争,看谁能做出最好的美国开源模型。
You need two people competing against each other to build the best American open model.
你觉得模型路由层,或者美国人说的路由层,有价值吗?
Do you think there's value in the Model Routing Layer, or routing layer as Americans call it.
有些人认为价值巨大,有些人认为会商品化。
Some people think immense value, some think commoditization.
这又涉及到路径依赖的问题。
Again, there's path dependency there.
所以今天它确实有价值。
So today there is real value.
今天它确实有价值,因为当我们说路由时,我们指的是两个不同的维度:用哪个模型,以及通过哪家供应商用哪个GPU来运行那个模型。
Today there's real value because when we say routing, we talk about two different dimensions, which model and which GPU running that model via which vendor.
在供需非常不正常的市场里,大家都在抢GPU,需要算力来服务客户和用户,而且像我们这样的早期创业公司都增长得特别快,有时候甚至超出了你的预测或预期。
When you're in a world where the demand supply is very weird, people are hunting for GPUs, and people need capacity to serve their customers and people, all of these are like us, relatively early-stage startups growing really rapidly, sometimes beyond what your forecasts or predictions say.
然后突然之间你就需要找算力了。
And then all of a sudden you're looking for capacity.
所以你就想能从哪里拿到就从哪里拿。
And so you want to be able to get it where you can.
所以只要这些路由器能解决这两个问题,它们就真的有价值,比如能说:“如果我要换一个token来源,你得给我灵活性。”
And so that creates real value in having some of these routers, as long as they can solve these two problems, saying, "Give me flexibility if I need to get a different source of tokens."
而且真到紧要关头,这个模型在我要的服务水平协议下已经没有token了。
And push comes to shove, there's no tokens on this model in the SLA I want.
那我就换模型。
I'll switch models as well.
所以在这种情况下,这真的很有价值。
So in this moment, it's really valuable.
现在,我不知道GPU和token的整体供需会怎么变化,但如果一直这样下去,路由层会非常有价值。
Now, I don't know what happens to overall demand supply on GPUs and tokens, but if it remains this way, the routing layer is really valuable.
你觉得现在什么东西不太值钱,但三到五年后会变得特别有价值?
What do you think is not so valuable today that will be incredibly valuable in three to five years' time?
也许是数据。
Perhaps data.
我觉得现在我们还不知道怎么为独特、有价值的见解或数据买单。
I think today we don't know how to pay for unique, valuable insight or data.
因为随着智能越来越便宜,你会想用自己独特的数据去构建一些东西,或者基于别人的数据或见解来构建,对吧?
Because as intelligence is cheaper, you're going to want to build upon either data or insight that comes from somewhere else with your unique data, right?
如果你抽象地想一下,比如我这里有智能。
If you think of an abstract notion that, okay, I have intelligence here.
我有一些数据,你也有一些数据,还有一些数据是公开的。
I own some data, you own some data, and there's some data in the public domain.
如果我们能把你的见解、我的见解,以及所有公开的数据和智能结合起来。
If we can pull together your insights and my insights and all of this data in the public domain And intelligence on top.
我们能创造出比你一个人能做的和我一个人能做的更大的东西。
We can create something bigger than what you could have done by yourself and what I could have done by myself.
那么现在,你怎么去交易,才能创造出这种整体大于部分之和的效果,比你自己能做的、我能做的,或者开放数据能带来的都要好?
So now how do you transact to create this sort of whole that is bigger than the sum of what you could have done yourself and what I could have done, or what open data was good at?
所以对我来说,这种交易感觉就像是数据交易或洞察交易。
And so that transaction feels like a data transaction to me or an insight transaction to me.
而我们还不知道如何进行这种交易。
And so we don't yet know how to transact that way.
所以我们只能退而求其次,好吧,我唯一能做的就是用自己的数据和开放数据,看看能做出什么。
So we fall down to, okay, all I can do is use my data and use open data, and let's see what I can do with it.
但如果我们找到了更好的数据定价方式,好事就会发生,但这还不是一个成熟的市场。
But if we figured out better ways of pricing data and good things will happen, but it's not something that's yet a market.
但我说的其实是在推理阶段进行数据交易。
But what I'm talking about is data transactions at inference time.
所以不一定是在训练阶段。
So it's not necessarily training time.
我们正在构建知识。
We are building knowledge.
咱们拿今天的世界举个例子吧。
Let's take an example of today's world.
比如说,在你的工作中,既然我正和一个风投坐在一起,你大概能接触到PitchBook或者类似的产品来收集数据。
For example, let's say in your job, since I'm sitting with a VC, you probably have access to a PitchBook or a product like that to collect data.
这样你就能掌握正在发生的事情,并利用这些数据来做出决策。
And so you get grounded in knowledge of what's happening, and you get to use that data to figure out how to make decisions.
除了你所有的笔记和多年来写的交易备忘录,还有你关于如何选择创始人的见解。
In addition to all the notes you have and deal memos you've written, perhaps over the years, or insights you've had about how to choose founders.
你实际上是在结合你的个人经验、笔记和公开数据来形成见解,从而做出决策。
And you're essentially composing insights from your personal lived experience, your notes, public data to make decisions.
现在,你按座位付费使用PitchBook,但你现在运行着一堆代理,你的代理可能无法访问你在PitchBook上能访问的所有内容,或者你为了获取浏览器,可能违反服务条款,用你的认证凭证通过浏览器把代理发送到PitchBook。
Now, you pay PitchBook by the seat, but now you're running a bunch of agents, and your agents can perhaps not access everything you can on PitchBook, or you're doing this to get a browser, perhaps against terms of service, to send an agent via browser to PitchBook using your auth credentials.
这效率低下,又笨拙,对吧?
And it's inefficient, it's clunky, right?
但显然这些数据很有价值,而且显然你的代理应该方便地访问它们。
But clearly that data is valuable, and clearly your agent should have convenient access to it.
所以如果我们能搞清楚PitchBook的数据对你的代理做决策有多重要,因为你显然在投资数亿美元,所以你显然认为你能从中获得巨大回报。
So if we figure out how valuable PitchBook data is for your agents to make your decisions, because clearly you're investing a large hundreds of millions of dollars, so clearly you presume that you make a great return on that.
所以如果你今天依赖这些数据,那它确实非常有价值。
So this data is truly valuable if you depend on it today.
所以你应该能想办法补偿PitchBook的数据使用费,即使代理在使用,而不是按席位收费。
So you should be able to figure out how to compensate PitchBook for the data, even when agents use it, which is not by the seat.
如果我们能解决这个问题,那将是一个巨大的市场,代理也会受益。
If we figure that out, it'll be a huge market and agents will be better off.
如果我们解决不了,你就会陷入和PitchBook玩猫捉老鼠的尴尬局面,他们会说:“不,我要卖你一个席位。
If we don't figure it out, you're going to be in this weird cat and mouse game of PitchBook being like, "No, I want to sell you a seat.
我要把它关掉。”
I'm going to shut it off."
然后你的代理就没了数据,你就得自己去拉数据。
And your agent is stuck without the data, and then you're involved in pulling data.
我觉得每个大公司今天都面临一个选择:是让代理进来,还是把它们挡在外面?
I think every big company has the choice today of do we let agents in or do we keep them out?
而且亚马逊最近说了,不好意思,Muse,你不能进我们的花园。
And Amazon has said, I'm sorry, in most recent times, Muse, you will not be let into our garden.
Shopify则说,欢迎欢迎,快进来吧。
Shopify has said, "Come in, baby."
Expedia也说,进来吧。
Expedia said, "Come in."
那这局面会怎么发展呢?
How does this play out?
我觉得最终大家都得让他们进来。
I think eventually everyone has to let them in.
问题在于,以什么条件让他们进来。
The question is on what terms?
所以,怎么才能让各方的利益都对齐呢?
So how do you align incentives for everyone?
而且大家得好好琢磨一下,在这个新世界里,怎么才能赢。
And people are going to have to play their strategy games on how they win in this new world.
说实话,客户就在我们眼前发生变化,对吧?
Literally, the customer is changing in front of our eyes, right?
以前客户是人。
The customer used to be a human.
你为人类打造产品。
You're building products for humans.
现在你为智能体打造产品,或者你直接打造智能体。
Now you're building products for agents, or you're building agents.
所以现在你得想清楚,在这个新现实里你的位置在哪里。
And so now you have to figure out what your place in this new reality will be.
我觉得这个问题没有绝对的对错。
And I don't know if there's a right or wrong answer here.
这也取决于你有多大的市场话语权。
It also depends on sort of how much market power you have.
你觉得亚马逊拒绝Muse的做法对吗?
Do you think Amazon were right to say no to Muse?
这取决于他们接下来怎么处理这件事。
Depends on what they do next with it.
如果他们真的有足够的市场影响力,能让Muse或其他代理以不同的方式接入他们,也许随着时间推移,或者推出自己的代理并推动疯狂的用户增长。
If it turns out that they have sufficient market power to have Muse or other agents connect to them differently, perhaps over time, or ship their own agent and drive crazy adoption.
假设他们有这个能力,那我觉得他们是对的。
Let's say they have that capability, then I guess they were right.
另一方面,一旦他们做出这个决定,不允许任何其他人的代理接入,而他们自己又无法推出消费者愿意使用的代理,同时也不允许其他代理使用他们的平台。
On the other hand, once they've made this, we'll not allow now anyone else's agent, and they cannot ship an agent that consumers use, and they won't allow anyone else's agent to use them.
而且如果大量交易经济开始转向代理,当然这些都是很大的假设,那这就会是个糟糕的决定。
And a lot of the transaction economy starts moving off to agents, which are all big ifs, by the way, then it would be a bad move.
现在我押注在代理上。
Now I'm betting on agents.
我对代理以及他们在电商交易中所占的比例有复杂的感受。
I have mixed feelings around agents and what fraction of e-commerce transactions they do.
这还不确定,对吧?
It's unclear, right?
你觉得这还不清楚吗?
Do you think it's unclear?
我觉得这再清楚不过了。
I think it's unwaveringly clear.
也许我在采用曲线上太超前了,现在所有东西都通过Instinct买。
Maybe I'm super early on the adoption curve and I buy everything through Instinct now.
除了节假日和家里——
Other than holidays and a home-
……
...
我真的所有东西都通过Instinct买。
I'm literally just everything through Instinct.
我也是。
So me too.
但我也认识很多人喜欢自己买东西。
But I also know a lot of people who like to buy things themselves.
而且你听我说,我们想把那些我们觉得是琐事、没意思的事情交给智能体去做,而那些能给我们带来快乐、愉悦或者让我们觉得有趣的事情,我们就不想交给智能体。
And listen, we want to delegate to agents things which we see as chores and uninteresting, and not delegate to agents things that give us joy or pleasure or make us have fun doing those things.
而且我认识一些人,他们不想把购物交给智能体。
And I know people who don't want to delegate shopping.
他们生活中很多事情都想交给智能体。
They want to delegate a lot of things in their lives.
但他们就是不想把购物交出去。
They don't want to delegate shopping.
所以这就是为什么我不清楚这类人的比例,以及他们的行为会怎么变化。
And so that's why I don't know the distribution of these people and how behavior changes.
但有可能人们会把很多其他琐事交出去,然后花很多时间在购物上。
But it might be people give away a lot of other chores and then spend a lot of time shopping.
有一件事确实让我担心,那就是随着智能体的出现,广告行业可能会瓦解。
One thing that does worry me is actually the dissolution of the advertising industry in the wake of agents.
如果我是通过Instinct来订Deliveroo、Uber,或者我们亲爱的美国朋友们用的DoorDash,那么现在那个Uber上的广告横幅就变得一文不值了。
If I order my Deliveroo and my Uber, DoorDash for our dear American counterparts, through Instinct, that Uber banner that's now advertising something becomes worthless.
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亚马逊现在的广告业务比电商业务还大。
Amazon, their advertising business is bigger than their e-com business now.
当然,他们正在关闭它,因为如果代理是主要客户,你的广告业务就几乎归零了。
Of course, they're shutting it off because if agent's the primary customer, your ads business goes to next to nothing.
对。
Correct.
这不只是你在电商领域这么说,对吧?
And this is not just you talking about this in the e-commerce land, right?
这就是我早先说的,商业模式必须改变。
But this is what I meant early on when I said the business models have to change.
广告在代理的当前形式下行不通。
Ads don't work with agents in their current form.
先别管电商,假设你在做内容生意。
Forgetting e-commerce for a second, if you think of you're in the content business.
比如说你是一个靠广告支持的网页。
Let's say you're a page which is ad-supported.
互联网上的公开信息,靠广告支持的页面,人们来了,你给他们看广告,你赚钱,内容也好。
Public information on the web, ad-supported page, people show up, you show them ads, you make money, great content.
但代理一来,没人看广告,你就赚不到钱了。
Agents show up, no one sees ads, you make no money.
这就是为什么我们愿意付钱给内容创作者。
Which is why we like to pay people.
所以我们实际上是在为代理阅读你的内容打造一个类似AdSense的系统。
So we're effectively building an AdSense for agents showing up to read your content.
所以我们愿意每次代理从阅读你的信息中获益时,付给内容所有者一笔可变的费用,这笔费用就像网站访客根据点击概率或广告价值概率付给你的钱一样。
So we like to pay content owners A variable amount of money every time an agent derives benefit from reading their information, which is a variable amount of money is what a visitor to your website will pay you based on a click probability or a value probability on ads.
你们为什么要这么做?
Why do you do that?
为了让内容所有者和我们利益一致。
To incentive align content owners.
不然的话,会发生什么?
Otherwise, what's going to happen?
所有人都会屏蔽智能代理。
Everyone's going to block agents.
所以你需要找到一种替代广告商业模式的方法。
So you need to find a replacement to the ads business model.
我明白你的意思,但你必须假设到时候你能占据100%的市场份额。
I get you, but you have to assume that you're going to be 100% on the market then.
因为如果你只占市场的30%或40%,然后你说:“别担心,我们会付你钱。”
Because if you're 30, 40% of the market and you're like, "Oh, don't worry, we'll pay you."
而《纽约时报》可能会说:“谢谢,帕拉格,但我60%的流量还是没付费的,所以我干脆把你们全屏蔽了。”
And New York Times is still like, "Well, thanks, Parag, but 60% of my traffic is still unpaid, so I'm just going to block all of you."
不,但我觉得他们会屏蔽他们,而不是我。
No, but I think they're going to block them and not me.
他们会给我提供数据接口。
They're going to give me a data feed.
激励对齐是什么意思?
What does incentive alignment mean?
这意味着纽约时报相信我会付给他们有竞争力的市场价格,或者合理的价格,或者有吸引力的价格,或者公平的价格。
It means the New York Times believes that I pay them competitive market price or the right price, or an attractive price, or a fair price.
如果我做到这一点,他们就应该把内容给我。
If I do that, they should give me their content.
如果其他人没有做到这一点,而且他们又有技术手段或法律手段,他们就不应该把内容给那些人。
And if somebody else doesn't give them that, and if they have the technical levers or legal levers, they shouldn't give it to them.
你觉得这个行业有点像音乐流媒体吗?就是说,说实话,这个行业对创作者来说变得更糟了,但仍然给他们钱,而且是不少钱,但他们得在别的方面更灵活一些,比如巡演、周边产品、其他业务。
Do you think this business is a little bit like music with streaming, which is like the business just becomes candidly much worse for the creators, and it still provides them money, and significant money, but they have to get a little bit more creative with alternative streams, touring, merchandise, alternative business.
是不是核心收入下降,你就得更有创意?
Is it the same where your core goes down and you have to get more creative?
我不知道,但我觉得不是这样。
I don't know, but I don't think so.
我觉得这里有一个根本性的不同。
I think there's one fundamental thing that is different here.
智能体使用网络的频率高了一千倍,这一千倍的差距真的很不一样。
Agents using the web 1,000x more, like that 1,000x is really different.
现在,如果这些代理被认为在做有用的事情,突然之间,增加的效用就变大了。
Now, all of a sudden, the amount of utility added goes up if these agents are presumed to be doing something useful.
所以这不仅仅是人们交易价值份额的变化。
And so this is not just a change in the share of value that people transact over.
这是一个不断增长的大蛋糕。
This is a large growing pie.
当这种情况发生时,业务模式确实有可能转型。
And when that happens, it is actually possible to transition business models.
当然,别误会,肯定会有赢家和输家,对吧?
Now, of course, don't get me wrong, there are going to be winners and losers, right?
有些内容会变得非常有价值。
Some pieces of content will become very valuable.
有些内容会变得更加商品化。
Some pieces of content will get more commoditized.
人们将不得不适应新的客户、新的市场动态和新的变现方式。
And people are going to have to adapt to a new customer, to a new market dynamic, to a new kind of monetization engine.
但我觉得整体市场规模有潜力扩大。
But the overall market size, I think has the potential to increase.
不像音乐行业,恢复增长花了一段时间。
Unlike in music, where it took a while for it to grow back.
据我了解,现在这个行业已经恢复并大幅超过了之前的峰值。
I think my understanding is now the industry's grown back up and exceeded its previous peaks in a material way.
但确实有一段时间它变小了。
But there was a moment where it was smaller.
在这种情况下,考虑到这些事物增长的速度,那个时期可能会非常短暂。
In this case, that might be a very compressed period given how fast these things are growing.
大家都质疑这个行业的利润率结构能否持续。
Everyone questions the sustainability of margin structures in this business.
你如何看待今天这个行业作为一门生意?
How do you think about that as a business today?
今天,我们做的是基础设施业务,在能以高质量、低成本完成事情方面,我们确实有真正的技术领先优势。
Today, we're in the infrastructure business, and we have a real technical lead in terms of being able to do things at very high quality, very cheap.
你想想我们在建的技术,对吧,我们在做什么?
If you think of the tech we're building, right, what are we doing?
我们想给出最高质量的答案,让它又快又便宜。
We like to give the highest quality answer, make it fast, make it cheap.
用最少的计算量来完成。
Spend the least amount of compute doing it.
我们只专注于这三件事。
We obsess about only these three things.
质量、成本、延迟。
Quality, cost, latency.
结果发现,如果跟过去20年为人类构建的技术栈相比,你可以在同样的质量下,只用二十分之一或五十分之一的算力。
Turns out if you do that relative to a stack built for humans over the last 20 years, you can do things at the same quality for 1/20, 1/50 of the compute.
所以很多利润率最终取决于市场结构和竞争,而不是其他因素。
And so a lot of margins come down to market structure on competition over time, rather than any other factor.
而在我们这个行业,市场规模很大。
And in our industry, the market is large.
现在说未来的竞争和市场结构会是什么样,还为时过早。
We're too early to know what future competition and market structure looks like.
但内容所有者带来的利润率变化,我倒不担心。
But the margin change due to content owners is not something I worry about.
我告诉你为什么。
And let me tell you why.
我们付钱给内容所有者的整个前提,就是为了让激励机制保持一致。
The entire premise of us paying content owners is driving incentive alignment.
所以我们愿意按照内容所有者对智能体完成工作所贡献的边际价值来付费。
So we like to pay content owners the marginal contribution that they added to an agent doing work.
这是什么意思呢?
What does that mean?
假设有个智能体要完成某件事,你打算花一美元让它去做。
Let's assume that there's an agent trying to get something done, and you're going to spend a dollar on that agent to get this thing done.
如果你多花一美元和十秒钟,因为我们可以用更大的模型或者更多算力,你可能会得到稍微好一点的答案。
Now, if you'd spent a dollar and 10 seconds, because we have a larger model available or ways of spending compute, you could have gotten a slightly better answer.
如果你花90美分,在好的智能体运行在帕累托曲线上的情况下,你得到的结果会稍微差一些。
If you'd spent 90 cents, you would've gotten a slightly worse answer if you're running good agents like they're on this Pareto curve.
所以现在想象一下,我拿掉一个内容所有者,把他们的数据从网络索引中移除,但我仍然花1美元。
So now imagine I took out one content owner, their data from the web index, and I still spent a dollar.
但假设移除他们之后,结果的质量和花90美分时包含他们内容的结果一样。
But let's say after taking them out, the quality of the result was the same as the 90-cent agent with their content.
那我们为什么不把他们作为内容所有者贡献的那10美分边际价值,拿出一大部分给提供那些数据的人呢?
So why wouldn't we go and take this 10 cents of marginal contribution they had as a content owner and pay out a decent chunk of it to the person who brought that data?
这就是我们计算的方式。
That's how we do our math.
我们就是这样训练模型的,这些模型告诉我们为阅读什么内容该付多少钱。
That's how we've trained our models, which tell us how much to pay for what content read.
所以,如果我要给客户提供同样好的产品,我宁愿付钱给内容所有者,也不愿花在推理上,因为我花的是同样的钱。
And so to produce, if I was going to offer an equivalently good product to my customer, I'd rather pay content owners than spend on inference, because I'm spending the same amount.
所以这些都是大数字。
So they're all big numbers.
但说到底,这最终还是回到收入的问题上。
But then it actually comes back to revenue at a certain point.
从收入角度看,公司们的增长速度比以往任何时候都快。
Companies are scaling faster than ever revenue-wise.
你的业务收入能不能像其他公司一样快速扩张呢?
Is it a business where your revenue is able to scale as fast as others?
对我们业务的一个理解方式是,我们是知识工作或个人代理推理的相邻领域。
One mental model of our business is we are an adjacency to inference for knowledge work or personal agents.
先不考虑用于媒体生成或训练的GPU。
So take out GPUs going into media generation or training.
暂时把训练和媒体生成放在一边。
So take training away, take media generation away for a moment.
看看所有的GPU,不管是用在小模型、开放模型还是专有模型上,这些都不重要。
Look at all of the GPUs, whether it's small models, open models, proprietary models, forget all of that.
所有模型在运行代理时产生的每一次推理。
Every bit of inference across all models going into running agents.
我觉得花在GPU上的钱,大概有5%到20%会需要投入到某种网络搜索的架构上。
I think somewhere between 5% to 20% of that spend that goes into GPU will need to go into some sort of a web search stack.
现在,你看看我们要建多少数据中心,会产生多少电力,要造多少GPU,这个建设规模有多大,增长速度有多快,这绝对是个巨大的市场。
Now, if you look at how many data centers we are going to build and how much power it will generate and how many GPUs we'll build and the scale of this build-out and at what rate that's growing, this is a very material market.
如果推理需求每年增长3倍、5倍、7倍,只要我们保持市场份额不变,我们也会跟着以同样的速度增长。
And if inference grows 3X, 5X, 7X year on year, we grow alongside it in the same rate if we're just holding our share constant.
如果我们还能扩大市场份额,那我们的增长速度会更快。
If we're growing share, we're growing even faster
所以你们的Fireworks四年内就能做到20亿美元的收入。
So your Fireworks scales to $2 billion in revenue in four years.
我比较外行,你们是不是也能走类似的收入增长路线?
I'm very naive, is that a similar revenue trajectory that you can follow?
对,不过我觉得当Fireworks做到20亿美元收入的时候,推理市场的总收入得有200亿甚至300亿美元。
Yeah, but I think when Fireworks is $2 billion in revenue, the inference market revenue is $200 or more, maybe $300.
所以按照我那个5%到20%的估算,我们的市场潜力大概在10到50亿,或者15到60亿之间,具体多少不好说。
And so our market potential, based on my 5% to 20% math, is whatever, call it 10 to 50, 15 to 60, whatever.
那我们能拿下其中多少份额呢?
And what fraction of that can we capture?
这决定了我们收入能增长多快。
That dictates how fast our revenue can grow.
比如现在,我觉得我们是跟着推理市场一起增长,甚至更快。
Like today, I think we grow alongside inference or more.
如果把它看作一个200亿美元的赌注,我们就取个中间值吧。
If you think of it like a $20 billion bet, let's just take that kind of middle.
假设我们占33%的市场份额,那已经很多了,算下来大概就是670亿美元左右。
If you assume a 33%, which would be a lot of a market, that would be whatever that is, $67 billion, give or take.
那太厉害了。
That's amazing.
但你之前跟我说这是个千亿美元级别的生意。
But before you told me it was a $100 billion business plus.
那这样算下来到不了1000亿。
That doesn't get you to 100.
从估值来看,确实如此。
In valuation, it does.
我们之前讨论过估值,对吧?
We were discussing valuations earlier, not correct?
所以,60亿美元按照推理的增长速度,很容易就能达到1000亿美元的业务规模,但这需要几年的时间。
So $6 billion growing at the rate of inference gets you to $100 billion business easy, but that's in the next few years.
你觉得收入能这么快增长到这个程度吗?
And you think that's possible in terms of that revenue scaling that fast?
我觉得未来几年内是可以的。
I think in the next few years it is.
到2030年,我们会坐在这里。
2030, we're going to sit here.
你觉得你能做到吗?
You think you can be there?
如果你能做到,我就为Parallel纹个身。
I'll get a tattoo for Parallel if you can.
我觉得有可能。
I think it's possible.
我觉得我们得执行得好,而且还得靠点运气。
I think we are going to have to execute well and a couple of chips have to fall our way.
那什么原因会让你做不到呢?
What would be the reason why you don't?
咱们来梳理一下,哪些问题是我们必须认真对待的?
Let's map out the "hmm, what do we have to get gnarly about these problems?"
一个原因可能是我们看到的代理不工作。
One reason would be that we see a agent don't work.
存在一种尾部风险,就是代理没能兑现承诺,而我们作为社会过度投入,这对我们来说是个外部因素。
There is a tail risk that agents don't deliver on the promise, and we overshoot as a society, which is extraneous to us.
如果代理能正常工作并带来价值,而我们按计划把资金都花在GPU上,那么关键问题就是我们是否执行得足够好,能拿到你押注的33%市场份额。
If agents work and deliver value, and we spend all the money on GPUs that we plan to right now, then the main question is did we execute well enough to have a 33% share that you bet on?
在我看来,这归根结底取决于我们是否打造了最好的技术。
And that comes down to, in my mind, did we build the best tech?
我们有没有和所有内容提供商合作,确保他们的内容都能用上?
Did we partner with all the content providers to have their content available?
因为如果没有这些内容,光靠它本身其实没什么用,除非你能依赖它。
Because without it's not very useful if you can't rely on it.
还有,我们有没有赢得客户的信任,让他们在四年后愿意把相当一部分推理需求交给我们?
And did we go earn the trust of the customers that end up having a decent chunk of that inference in four years from today?
而在这方面,不确定性也很大。
And there again, there's large cone of uncertainty.
我觉得到那时候,Fireworks 的市场份额可能会有五倍的不确定性。
I'd say there's a 5X uncertainty in Fireworks share at that point.
如果开源模型表现很出色,比如内置的 Fireworks 模型,那它们都会带来一大块收入。
If open models crush it, like Built-in Fireworks model, all of them will have a huge chunk of revenue.
所以我们有没有跟着它们一起卖出去?
So did we end up selling alongside them?
我们有没有找到那些在开源模型上花钱的客户,通过把我们的网络搜索做到全球最好,让他们也愿意在我们的搜索上花钱?
Did we find all the customers which are spending money on them to spend money on our web search by making it the best web search in the world?
那商品化的问题呢?
What about commoditization?
如果你看过Semi Analysis的基准测试,当时你是第一名。
If you have a read of Semi Analysis where they did the benchmarking, and then you were number one.
哇哦。
Woo-hoo.
但一周后,你就不是第一了。
And then a week later, you weren't number one.
真可惜。
Sad.
而且有三四家供应商的差距非常小。
And there were three or four providers within very close proximity.
你可能会想,"哦,既然都商品化了",我再深入想一层,我们会看到价格上的恶性竞争。
You're like, "Oh, well, if it's commoditized," and I take a second layer of thought to that, we'll see a race to the bottom on price.
然后实际上可用的收入——不,我为什么跑偏了?
And then actually the available rev-- No. Why am I going down the wrong pathway here?
第一,价格应该降到最低,才能达到千倍的规模。
One, there should be a race to the bottom on price to get to the 1,000X scale.
我觉得现在网络搜索的定价完全不合理。
I think the pricing on web search today is just off.
你觉得客户付你太多钱了?
You think customers pay you too much?
不是付我们太多。
Not pay us too much.
我觉得市场定价有问题。
I think the market is mispriced.
让我解释一下原因。
Let me tell you why.
比如说,如果你现在用Luna模型配合OpenAI自带的网络搜索,或者任何人的搜索,先不管我们的,然后做任何深度研究。
Let's say you used a Luna model with OpenAI's built-in web search today, or with anyone's web search, forgetting ours, and you ran any kind of deep research.
比如说,你用Luna级别的模型构建一个智能体,总有一天,Luna级别的模型能完成你个人智能体的60%、70%、80%的工作,而且会进行大量搜索。
Let's say you built a instinct using a Luna class model, and at some point, a Luna class model will be able to do 60%, 70%, 80% of your personal agent, and will do a lot of searches.
到那时候,你花的钱里80%到90%都会用在网络搜索上,只有10%花在模型上。
In that moment, you'll be spending 80% to 90% of your dollars on web search and 10% on the model.
这听起来完全不合理。
Seems entirely silly.
我之前假设的是5%到20%。
I was working off of 5% to 20% assumption earlier.
所以我觉得到那时候,网络搜索的价格必须下降一个数量级甚至更多,因为按照我之前做的计算分配,你在网络搜索上花的算力必须少于消耗其结果的模型本身。
So I think at that point, web search has to drop prices by one order of magnitude or more because in my compute allocation dance that I was doing earlier, you need to spend less compute on web search than you spend on the model itself that's consuming its results.
所以到目前为止,人们构建网络搜索的方式是错的。
And so people have built web search the wrong way so far.
市场上的网络搜索对Opus来说无关紧要。
Web search in the market is it doesn't matter for an Opus.
对于Opus,你靠质量取胜,而不是价格,因为网络搜索只占极小一部分。
For an Opus, you win on quality and not on price, because web search is such a minuscule portion.
实际上,你应该在网络搜索上花更多的钱。
In fact, you should spend even more on web search.
所以我们会随着模型越来越大,推出更贵的网络搜索服务。
So we are going to ship even more expensive web search for bigger and bigger models over time.
同时,我们也会为便宜的模型提供非常便宜的搜索服务。
And at the same time, we'll ship really cheap web search for the cheap models.
但我的大致感觉是,在一个端到端的智能体做大量网络任务时,花在智能体上的钱比花在搜索上的钱要多,对所有智能体来说都是这样。
But my rough intuition is that in an end-to-end agent doing a bunch of web work, you spend more on the agent than on web search for all agents.
所以现在网络搜索市场的定价完全不对。
And so the market today on web search is totally off in pricing.
为什么你要付10美元——你知道1000次搜索大概10美元这个价格是怎么来的吗?
Why are you paying $10 for-- You know where the $10 for 1,000 searches roughly comes from?
历史上,谷歌广告的千次展示费用,也就是人类使用网络搜索的变现能力。
Historically, Google's ads CPMs, which is how well does web search with humans monetize?
实际比这个还高。
It's higher than that.
所以人们把技术做到了这种程度,比如“哦,现在如果我花几美元买1000次搜索,我能赚30到50美元,或者根据市场和身份不同,多少都行,这不重要。”
So people built technology to the point of like, "Oh, now if I spend a few dollars for 1,000 searches and I make $30 to $50 or whatever, depending on the market and depending on who I am, doesn't matter.
我们在基础设施成本方面已经处于合理区间,所以我不需要再去优化它。
We are in the right zone in terms of cogs of infra, and so I don't need to optimize it."
现在我要告诉你,我可以把成本降低50倍,同时保持质量不变。
Now I'm telling you that I can do it 50X cheaper while keeping the quality.
而现在有一大批Luna级别的模型流量,用那种方式变现就太傻了。
And now there's a bunch of traffic of Luna class models where it's silly to monetize that way.
所以我确实希望出现一场价格战。
And so I do want a race to the bottom.
我希望最好的技术能胜出,这是唯一能把网络搜索推向1000倍的方式。
I want the best technology to win, and that's the only way you push web search to 1,000X.
但就目前而言,我们还没有一个差异化明显的市场,对吧?
But right now, we're not in a world where there's much differentiation, correct?
抱歉,我确实不太懂,这也是为什么我首先是个播客主持人,而不是创始人。
Sorry, I'm really dumb, which is why I'm a podcaster first, not a founder.
你看那些基准测试,它们清楚地显示出各家能力都差不多。
When you look at the benchmarks, they present a quite clear view of everyone being similarly capable.
这样想不对吗?
Is that wrong?
我觉得不对。
I think so.
首先,我觉得这些都是公开的基准测试。
So one, I think these are all public benchmarks.
这些测试都有点奇怪地饱和了。
Which are all weirdly saturated.
比如说,我根本不会花时间去看BrowseComp,因为一半的模型都已经把它记住了。
For example, I think I would not spend a moment looking at BrowseComp because half the models have memorized it.
模型甚至都能背下来。
Like models even memorize it.
这其实学不到什么东西。
Like it's not really learning very much.
所以我觉得很多公开的基准测试,我都不太当回事。
So I think there's a lot of public benchmarks I don't give too much merit to.
但更重要的是,我们的网络搜索每千次成本只要1美元,就能达到那种质量,而目前市场上几乎其他所有网络搜索都要7美元、10美元或14美元。
But more importantly, our web search costs $1 for a thousand for producing that quality, while almost every other web search in the market available to you right now will cost you $7 or $10 or $14.
所以我们以十分之一的价格提供这个服务。
So we're delivering this at one tenth of the price.
三年后会是什么情况?
What will that be in three years?
我觉得还有可能再降10倍。
I think there is another 10x possible.
那真是太了不起了。
That's extraordinary.
所以你只需要付10美分。
So you're going to pay 10 cents.
对,但你会用得比现在多10倍以上。
Yeah, but you'll do it more than 10x as much.
因为我觉得杰文斯悖论很好地说明了这个概念,但凭直觉,我会用超过100倍。
Because I think like Jevons paradox say this concept obviously very well, but like Instinct, I do so much more than 100x.
你想不想听听我在Instinct上做的一件特别奇怪的事?
Do you want to hear something I do on Instinct, which is absolutely bizarre?
欧洲每个国家都有一个公司注册处,你必须在那里注册你的新公司。
Every single country in Europe has a company register that you have to register your new company with.
我建了一个自动提醒系统,针对每一家注册的公司,只要创始人年龄在25岁以下,并且毕业于顶尖大学,通过Instinct就能触发提醒。
I have an automatic alerting system built for every single company registered that has an under 25-year-old founder who went to a top university through Instinct.
太棒了。
Amazing.
你知道他们要做到这一点需要多少资源吗?
Do you know how much that requires for them to do that?
是的,但你正好说中了我对互联网未来的看法。
Yes, but you're onto exactly what I think the future of the web is.
今天,说到网络和网络搜索,我们都会想,网络搜索是什么?
Today, if you think of web and web search, we all think of it like, what is web search?
一个代理给人类,或者一个代理给搜索引擎一个查询,然后得到结果。
An agent gives human or an agent gives a search engine a query, gets results.
所以你是在从网上提取信息。
So you're pulling information out of the web.
你刚才提到的那个用例,下一步就是如果你有一个一直在线的代理为你工作,那Instinct每六个小时醒来一次,去做一堆搜索和推理,来判断是否需要提醒你某个25岁以下的创始人出现了,这有点傻。
What's next for the use case you highlighted is if you have an always-on agent that's working on your behalf, it's kind of silly for Instinct to wake up every six hours and go do a bunch of searching and bunch of inference to figure out if you need to get pinged about the under-25 founder that popped up somewhere.
你知道更好的做法是什么吗?
You know what's a better way of doing this?
我在这里全天候、大规模地爬取整个网络。
I am sitting here crawling all of the web, all day, every day at scale.
每次我发现网络上有变化,每次有新事情发生,我都会分配计算资源。
I'm allocating compute every time I find a change in the web, every time something new happens.
如果我知道Harry想知道这件事什么时候发生,我可以以Instinct现在可能用来解决这个问题的计算量的100倍或1000倍来做。
If I know that Harry wants to know when this happens, I can do it at 100 or 1,000 the compute that Instinct probably uses today to solve that problem for you.
好的。
All right.
那这怎么样呢?
And how is that?
因为他们会一直在实时监控所有这些——
Because they would be constantly monitoring in real time across all these-
我们的爬虫会这样。
Our crawl would be.
所以我们有一个产品。
So we have a product.
叫做监控API。
It's called the Monitor API.
这个API是做什么的?
What does this API do?
你可以把它想象成Google快讯,但在大语言模型的世界里,它更智能。
Think of it as Google Alerts, except smart- ... in the world of LLMs.
你告诉它你的查询,比如“任何地方出现25岁以下的创始人,就通知我”。
So you tell it your query, which is when a founder under 25 pops up anywhere, give me a call.
现在,实现这个的一种方式是默认运行一个智能代理去搜索网络。
Now, one way of doing this is the default implementation is run an agent, which is somewhat smart, to go search the web.
有没有人冒出来,还记得之前存在过的人吗?
Did someone pop up and remember who previously existed?
看看有没有新人冒出来,然后找出差异,发出去。
See if anyone new popped up and then find a delta, send it out.
所以现在每六个小时,你就要花一些钱。
So now every six hours, you're spending some money.
现在我们可以把它改成事件触发的系统。
Now what we can do is flip it into an event-triggered system.
我们一直在爬取网页。
We are crawling the web all the time.
所以现在每次我们看到网页有变化,就可以用很少的计算量来判断你是否需要接到电话,或者这是否会触发更昂贵的计算,就像我之前描述的那样。
So now every time we see change in the web, we can try to spend very little compute on it to know should you get a call or does this trigger a more expensive compute, just like I described earlier.
现在,如果你把上下文推过去,我们就能以更便宜的方式做到这一点。
Now, we are able to do this way cheaper if you push the context.
与其让搜索系统每六个小时才发现新查询出现,不如让它在搜索系统中拥有长期上下文,你可以做的是,大部分时间世界不会变化。
Instead of the search system only finding out every six hours a new query popped up, it having long-lived context in the search system, what you can do is spend most of the time the world doesn't change.
新创始人不会每小时或每六小时就冒出来一个。
A new founder does not pop up every hour or every six hours.
所以我们不需要每六小时就花一次计算资源。
So we don't need to spend compute every six hours.
我们只需要每五天花一次计算资源,也许会有一次误报,然后四天后再花更多计算资源,那时候就有一个真正值得你关注的人出现了。
We only need to spend compute every five days, and perhaps we have one false positive, and then four days later, we spend more compute, and at that time, there's a real person that you should know about.
然后你平均每九天左右收到一次通知。
Then you get a notification on average every nine days or whatever.
但你不用每六小时就烧掉大量计算资源,结果还错过了。
But you didn't burn a lot of compute every six hours to miss out.
这样说得通吗?
Does that make sense?
完全说得通。
It totally makes sense.
所以你能省下10倍甚至50倍的计算量,却得到同样的结果。
And so you save 10, 50x compute to still get the same answer.
那这会怎么改变互动方式呢?
And so how does that change the interaction?
那Instinct就会跟你合作了。
So then Instinct would then partner with you.
他们只需要调用一个API。
They'll just call an API.
Instinct,或者任何在构建长期运行的持久代理的人,我自己也运行很多这样的代理。
Instinct, whoever's building a long-running, persistent agent, and I run a lot of long-running, persistent agents for myself.
你的代理或者Instinct可能主要是通过邮件来触发事件的。
The way your agent or the way Instinct is probably occasionally event-driven on email.
它也可以通过网络来触发事件。
It can be event-driven on the web.
退一步看。
Take a step back.
假设我们生活在一个由代理、公司、人类组成的社会里,他们都有代理。
Let's say we're living in this sort of society run by agents, companies, humans, they all have agents.
它们一直在忙个不停。
They're all doing stuff all the time.
你的代理,如果有值得花钱的有用的事情,你想完成,而它们今天就能做,它们就会去做。
Your agents, if there's something that is useful, which is worth spending money on, that you want done, that they can today do today, they will do it.
那它们明天要做什么呢?
So what are they going to do tomorrow?
它们会等待某个外部事件发生。
They're going to wait for some external event to occur.
比如你收到一封邮件,代理就有了新任务。
Like you get an email and an agent has new work.
另一个代理完成了某些计算,所以这个代理现在有更多工作要做。
Some other agent finishes some compute, so now this agent has more work.
或者世界上发生了某些变化,让你的代理想要做更多工作。
Or something in the world changes that makes your agent want to do more work.
明天会发生的事情,或者你有了一个想法,让代理去执行工作。
The things that will happen tomorrow, or you have an idea which makes the agent do work.
所以,网络事件流就是网络从拉取转向推送,我对此非常兴奋,因为随着越来越多的持久化代理出现,你会看到有动力推动人们和查询从搜索的拉取模式转向推送模式。
So the web event stream is the web going from pull to push, and I'm super excited about that because as you have more and more persistent agents, you're going to see incentives to move people, to move queries into push on search rather than pull on search.
我能问你一个非常重要的问题吗?就是关于代理的护栏。
Can I ask you one that's really important, which is agent guardrails.
它们是目标导向的。
They're goal-oriented beings.
你说“我想要这个”,它们就会去找到它。
You say, "I want this," they're going to find it.
你知道吗?
You know what?
我想要早上9点的普拉提课。
I want the Pilates class at 9:00 a.m.
它黑进了他们的系统,取消了可怜的莎莉的课,把她的位置给了我,因为那节课已经卖完了。
It hacks into their system, cancels poor Sally's, and gives me her spot because it was sold out.
它做了我要求它做的事。
It did what I asked it to do.
我们该怎么看待给智能体设置的护栏呢?
How do we think about the guardrails placed on agents?
今天早上有消息说,OpenAI入侵了一家澳大利亚的医疗机构。
OpenAI, this morning it was revealed, hacked into an Australian healthcare organization.
这个话题挺复杂的。
It's a pretty complex topic.
智能体的能力非常强。
Agents are extremely capable.
这些模型的能力非常强。
These models are extremely capable.
我们得把模型分成两种来看:一种是还在强化学习训练中的,另一种是已经训练好、可以给我们用的最终版本,这两种的风险点是不一样的。
We have to think of models as being during RL versus a final model that you and I can use, and the risk vectors there are different.
之前报道的那些事件,大部分都是还没完全对齐的模型在强化学习阶段干的,今天早上那个我不太清楚,但之前的大多是这样。
During a lot of the-- I don't know about the one this morning The previous ones reported were pre fully aligned models during RL, which did most of the hacking.
所以这意味着,至少目前有明确的证据表明,对齐后的模型引发这类事件的案例要少得多。
And so what that means is, at least there's clear evidence that there are fewer incidents so far of models post-alignment causing these incidents.
所以对齐是一个完全没有解决的问题,但人们所做的对齐工作在一定程度上是有效的。
So alignment is a totally unsolved problem, but the alignment work being done by people is somewhat effective.
所以对我来说,智能体在强化学习过程中攻击人的一些问题是可以解决的,因为这跟模型有多强大无关,而在于我们在创建强化学习环境时有多小心。
So to me, some of the problems around agent during RL hacking people is a solvable problem because this is not about how powerful are the models, it is about how careful were we while creating the environment where we do RL.
真正的问题是,我们对模型做了对齐,然后发布它。
The real thing is, okay, we do alignment on a model, we ship it.
有些模型对齐得很好,有些模型对齐得没那么好。
Some models are really well aligned, some models are less well aligned.
现在所有人都能用这些模型了。
And now you have everyone being able to use these models.
有些人可能会不小心用这些强大的工具做出不好的事情。
Some of them can accidentally take these powerful things and do bad things you want.
有些人确实想干坏事。
Some people actually want to do bad things.
而且模型的对齐并不是防对抗的。
And the model's alignment is not adversary-proof.
我觉得这些才是我们更需要担心的。
And I think those are the things I think we must worry about more.
你担心我们正在进入的网络时代吗?
Do you worry about the age of cyber that we're moving into?
我们看到黑客行为在某些方面几乎被当作一种荣誉勋章。
We're seeing hacks almost be promoted as a badge of honor in some respects.
这些是我们最脆弱的系统。
These are our most vulnerable systems.
如果你不认为朝鲜的拉撒路集团、摩尔多瓦黑手党、俄罗斯人在利用成群的流氓代理,那你就是疯了。
If you don't think Lazarus Group in North Korea, Moldavan Mafia, Russians are leveraging swarms of rogue agents, you're fucking high.
不,我觉得这确实是个很厉害的东西,所以我认为我们确实需要加强安全。
No, I think it's a really powerful thing, so I think we do need to secure things.
但我觉得我们遗漏了一点。
But I think there's one thing that we are missing.
我认为,构建模型的人有责任确保你真正努力去减少你所构建的东西带来的危害。
I think it's the responsibility of people building models to ensure that you really do the work to minimize that harm that comes from what you've built.
而且对于这些智能体来说,随机系统很难百分之百保证不会出问题。
And with these agents, it's very hard for stochastic systems to be 100% sure it won't happen.
所以没人敢打包票。
That's why you're not going to get anyone saying so.
但我确实认为这是他们的责任,实验室必须承担起责任,尽力而为。
But I do think it's their responsibility, and the labs must take ownership and do their best.
而且我觉得到目前为止,我们生活在一个奇怪的世界里,就像你说的,有些黑客行为被视为荣誉勋章,但我觉得其中一些应该被视为耻辱,因为它们同时暴露了两件事。
And I think so far, we live in this weird world where, as you said, right, some of these hacks are considered badges of honor, which I think some of these should be considered embarrassments because I think they demonstrate two things simultaneously.
没错,这些模型确实很强大。
Yes, these models are powerful.
但我们没有做好足够的防护。
We did not guardrail them enough.
而且当我们把这些当作荣誉勋章时,往往忽略了对话的另一面,那就是:'其实你还可以做这四件额外的事,那样的话,即使这么强大的模型也做不到这些。'
And we often, when we wear them as badge of honor, we miss the second part of the conversation saying, "Okay, you could literally have done these four additional things, and then even this powerful model wouldn't have been able to do this."
我真的很高兴至少有一些透明度,能看到这些详细的复盘。
I'm actually really glad that there is at least some degree of transparency with these detailed retros.
但我觉得这今天不会引起全世界的关注。
But I don't think that gets the attention of the world today.
大家的注意力都在,哦,模型太强大了,都能黑掉整个世界。
The attention is, oh, models are so powerful that they hack the world.
不是模型强大到能黑掉世界,而是因为我们没有采取足够的应对措施来约束它们。
No models are so powerful they hack the world because we didn't take proportionate amount of countermeasures to contain them.
而且因为我们一直说AI会取代工作,它们太强大了。
And because we told a message that we're going to replace jobs, they're so powerful.
所以一旦出了什么事,对,就是这样。
And so when something does happen, yeah.
其实我更担心这个。
I actually worry about that more.
我担心我们对AI的判断是对的,它确实是一项非常有用的技术。
I worry about us being right on AI being a really useful technology.
尽管有各种风险,它对社会来说还是实实在在的净正面影响。
That despite all the risks, it being net positive in a really material way to society.
即便如此,我觉得我们不会以正确的方式推广它,也不会以正确的方式使用它。
And despite that, I think we won't diffuse it the right way, we won't use it the right way.
我们会继续保持过度集中,随着周围的变化,未来几年会非常艰难。
We will remain too concentrated, and we will make the next few years really, really rough as things change around us.
那会是什么样子?
What would that look like?
我不知道。
I don't know.
但听我说,随着时间推移,世界已经变了,现在和20年前相比已经大不相同了,对吧?
But listen, I think over time, as things have changed, the world is very different now than even 20 years ago, right?
但十年后又会大不一样。
But it'll be really different in 10 years from now.
我不知道我们能多快适应或改变。
And I don't know how fast we can adapt or change.
而且我觉得,如果技术发展得比我们适应能力还快,那在某些方面肯定会很艰难。
And I think if the technology moves faster than our ability to adapt, it's going to be rough in some way.
你最吓人的预测是什么?
What's your spookiest prediction?
或者,你今天相信什么会成真,而大家觉得这完全是疯了?
Or what do you believe today will come true that people think is absolutely nuts?
以前就像说,“你绝不会在网上刷信用卡。”
Before it was like, "You'd never put your credit card online."
你还记得吗?
Do you remember that?
真是疯了。
Nuts.
或者更甚,帕拉格,“你绝不会在网上找到你的真爱。”
Or even better, Parag, "You'd never find the love of your life online.
你傻了吗?”
Are you stupid?"
现在,这两件事都成了。
Now, both.
对,我觉得你和我都活在一个小圈子里,对吧?
Yeah, and I think you and I live in a bubble, right?
你一直在用Instinct帮你买东西,你属于人类中那0.01%觉得这很自在的人。
You're using Instinct to make purchases for you all the time, and you're in the 0.01 percentile of humanity that is comfortable.
你去问别人,说“哦,有个看起来挺聪明的智能体”,然后你想让它全权帮你花钱。
You ask someone else like that, "Oh, there's this agent that looks smart," and you want to give it a full-on ability to go spend your money.
我觉得今天人们会有同样的反应,就像“哦,你不会把信用卡放到网上。”
I think today people will have the same reaction as like, "Oh, you don't put your credit cards online.
你不会把信用卡交给一个智能体。
You don't give your credit card to an agent.
你不会把登录名和密码交给智能体。”
You don't give your logins and passwords to agents."
我觉得这就是当今世界的现状。
I think that's where the world is today.
不过我觉得三个月后这就会改变,等Meta Pay推出,它能让Muse拥有独立的账户,你可以从中取钱。
I think that's going to change in three months, though, when Meta Pay comes out and it allows Muse to have siloed accounts that you can draw from.
有点像给小孩用的充值账户。
Kind of like top-up accounts for kids.
我觉得你说的是技术已经到位了。
I think you're talking about the technology being there.
但我觉得社会接受度还需要更长时间。
I think it takes longer for social acceptance to be there.
我觉得如果你去和圈子外的人聊聊,什么时候大多数人才会说,我足够信任这个代理,让它访问我的银行账户、替我花钱、替我发邮件、读我的邮件。
I think if you go to a non-bubble conversation of people today, when do you get to a majority of people saying that I trust the agent enough to have it have access to my bank accounts and spend money on my behalf, send emails on my behalf, read my emails.
我觉得三个月内做不到。
I think that's not happening in three months.
你不担心财富差距会越来越大吗?
Do you not worry about the wealth dispersion increasing?
你就在硅谷中心。
You're in the middle of the valley.
你亲眼见过这种情况。
You've seen it firsthand.
所以我不太确定。
So I don't know.
我确实认为财富应该有一定差距,但我不清楚多少算太多,而且我担心我们正在走向差距过大的方向。
I do think there should be some disparity in wealth, but I don't know what's too much, and my fear is we're trending towards too much.
我的世界观是,财富应该有差距。
There should be disparity in wealth is my worldview.
当然。
Sure.
你是个资本主义者。
You're a capitalist.
我不知道什么时候算太多,但我确实认为会有一些真正的力量推动我们去解决问题。
I don't know when it's too much, but I do think there are real forces that will push us to fix things.
我觉得这部分应该会顺利,希望不会发生什么疯狂的事情。
I think that part will work, hopefully, without crazy things happening.
我们看到越来越多的收益似乎被像Meta这样的垂直整合公司获得,他们拥有计算能力,拥有芯片。
As we're seeing more and more of the gains seemingly being made by vertical ownership like Meta, they have compute, they have chips.
他们现在掌控了应用层。
They now own the application layer.
这个世界是不是垂直整合就是最赚钱的策略?
Is the world one where vertical ownership is the motherload strategy?
说句冒犯的话,在路由层,像OpenRouter这样的,你和另一层要么被吞并,要么只能做小供应商。
And with the greatest of respects, open router on the routing layer, you and another layer either get eaten or are small providers.
垂直整合总是有好处的。
There's always merit in vertical integration.
但这里有个反作用力:事物和技术变化太快了,如果某人决定我只做垂直整合,不跟别人合作,我觉得这就像亚马逊的例子一样。
The counterforce here is Things and technology are changing so fast that if someone decides that my only play is vertical integration and I don't play nice with anyone else, I think it's the same example as the Amazon example.
如果你太执着于“我只做垂直整合”,你可能会把自己逼到墙角。
If you get too stuck on, "I will only play for vertical integration," you might box yourself out.
所以,那些能做出最好产品并且知道怎么卖出去的人,总会有自己的位置。
And so the people who build the best stuff and can figure out how to sell it will have a place.
而且在不同的市场……比如,我也相信垂直整合,因为我从通话到API层,所有东西都是垂直整合的。
And in different markets... For example, I believe in vertical integration, too, because I vertically integrate everything from the call, all the way to the API layer.
但我已经决定,为了触达最广泛的搜索网页的代理群体,我止步于API层,因为再往下走,我的技术就没法做到超级横向了。
But I have decided that to reach the widest population of agents searching the web, I stop at the API layer, because going further precludes me from using my technology to be super horizontal.
所以我们是在做一个技术上的赌注,就像这些模型在很多领域都表现得很出色一样。
And so we're making a technical bet, just like these models are really good across many disciplines.
同一个模型能适用于很多不同的场景。
The same model is good for lots of different things.
底层的搜索问题,对各种信息需求来说都是一样的。
Search problem underneath is the same for all kinds of information signal needs.
如果我们的赌注是对的,即使是那些垂直整合的玩家,他们可能会垂直整合模型,也可能会垂直整合硬件。
And if our bet is right, even verticalized players, they might verticalize models, and they might verticalize hardware.
他们可能会用我们的网页搜索。
They might use our web search.
有一个走全栈路线的提供商是埃隆。
One of the providers that's going full stack is Elon.
我对此非常感兴趣。
I am fascinated.
世界对他的看法,都是来自社交媒体,来自各种渠道。
The world has a perception of him from social media, from everything.
你见过他幕后的样子。
You've seen him behind the scenes.
你看到了哪些外界可能不知道的事情?
What did you see that maybe the world doesn't know about him?
我想分享的这一点,并不是全部,我跟他有很多分歧。
The thing I'll share here, which isn't all of it, I have lots of disagreements with him.
但我想说的是,对于在座的创始人来说,他身上有一点值得敬佩,那就是那种紧迫感,以及压缩时间的能力。
But I'll share what I think is, for founders here, what is I think the thing you can admire about him, the urgency and the ability to compress time.
我觉得对别人抱有超乎寻常的期望,大多数时候是件好事。
I think having unreasonable expectations of people is mostly a good thing.
大多数人并不真正了解自己的能力,他们会在不知不觉中低估自己,给自己设定比实际能力更低的目标。
Most people don't understand what they're capable of and kind of implicitly sandbag themselves and implicitly set lower expectations of themselves than they're capable of.
所以,当一个人既受到激励,又被紧迫感推动时,他们能做到的事情会超出自己的想象。我觉得他有时候确实能激发出人们这样的潜力。
So when simultaneously inspired and pushed with urgency, people can do more than they thought, and I think he can sometimes extract that from people.
当这起作用时,效果非常强大。
And when that works, it's powerful.
你对现在的Twitter产品和方向有什么看法?
What do you think of the Twitter product and direction today?
听着,我一直很喜欢我们称之为Birdwatch的东西,现在叫Community Notes——
Listen, I always liked what we call Birdwatch, which is now Community Notes-
——改名了。
- rebranded.
这是个好主意。
It's a good idea.
我很高兴人们一直在不停地推进它。
I'm glad people have continued working on it nonstop.
我们来快速问答一轮。
We're going to do a quick fire round.
好吗?
Okay?
来吧。
Let's go.
你会以100亿美元投资Instinct吗?
Would you invest in Instinct at 10 billion?
我不投资,因为我妻子是风投,我们有合规流程,麻烦大于收益。
I don't invest because my wife is a VC and we have a compliance process that is more trouble than it's worth.
哇。
Wow.
恕我直言,那代价挺高的。
That's costly, with the greatest of respect.
不,这是个决定。
No, it's a decision.
听着,如果我投资,我会根据与创始人30分钟的会面来决定。
Listen, if I invested, I would invest based on meeting a founder for 30 minutes.
我觉得我们对风投生态的接触已经够多了。
I think we have enough exposure to the venture ecosystem.
我没有理由认为自己是个更好的投资人。
I have no reason for believing I'm a better investor than.
我可能有一些人脉上的优势,而且我经常遇到很多优秀的创始人。
I have some perhaps network advantages, and I run into a lot of great founders all the time.
他们中的很多人都是我的客户。
Many of them are my customers.
维诺德·科斯拉。
Vinod Khosla.
他是你的首批投资人之一,也是你董事会的成员。
One of your first investors on your board.
从维诺德身上学到的最大的教训是什么?
Biggest lesson from working with Vinod?
技术直觉,把很多工作重心放在更长远的技术目标上,一旦解决了一个问题,就尝试在接下来的两三个问题上布局,提前抢占技术先机。
Technical intuition, centering a lot of what you do towards a longer-term technical aspiration, and as soon as you solve one problem, trying to place bets on the next two or three, preempting technical bets.
在过去12个月里,你最改变想法的事情是什么?
What have you changed your mind on most in the last 12 months?
我一开始非常专注于纯技术和产品。
I started with a very pure technical and product focus.
唯一重要的就是打造最好的技术和最好的产品。
Only thing that matters is building the best technology and the best product.
其他什么都不重要。
Nothing else matters.
现在我发现,拥有高能力的销售和擅长营销,每周都能带来实实在在的价值。
And now I see week on week value of having highly competent sales and being good at marketing.
对,我以前低估了这些。
Yeah, I think I discounted those things.
并不是说我觉得它们不重要,但我没有完全体会到,擅长这些事情能让你每周都感受到那种实实在在的差别。
It's not that I thought they weren't valuable, but I didn't fully appreciate the week-on-week visceral delta you could perceive by being good at those things.
这听起来像是个天真的技术人说的话,但确实如此。
Like a naive tech person thing to say, but it's true.
你会有这种感觉。
You feel that way.
Perplexity 和 AXA,哪个威胁更大?
Perplexity or AXA, which one's a bigger threat?
我觉得 Perplexity 不在我们的业务范围内。
I don't think Perplexity is in our business.
Perplexity 可能更像是一个垂直整合的产品,和 Instinct、Clockbot 或者 Claude CoWork 这些竞争。
Perplexity is perhaps more of a vertically integrated product, which competes with a Instinct or a Clockbot or a Claude CoWork and all those.
所以我不觉得他们是我们的——
So I don't think of them as in our-
网络搜索业务?
A web search business?
对,Perplexity 做网络搜索,就像实验室做网络搜索一样。
Yeah, web search to Perplexity is like web search is to a lab.
那 AXA 呢?
So AXA?
AXA 直接就是我们的——
AXA is straight up in our-
——直接竞争。
- business.
你经历过最好的一次风投会议是哪次?
Single best VC meeting you've ever had?
不是说你最喜欢的人,就是最好的一次,最有趣、最有深度、最有见地。
Not your favorite person, it's just the best one, most fun, most thoughtful, most insightful.
乔什和托德。
Josh and Todd.
乔什和托德决定投资的时候,他们特意飞过来跟我待了一段时间。
When Josh and Todd made the decision to invest, they flew out to spend time with me.
他们是最棒的,没有之一。
They're the best, single best.
展望未来十年,你最期待的是什么?
When you look forward to the next 10 years, what are you most excited for?
混乱。
Chaos.
我的意思是,变化。
By that, I mean change.
未来十年,很多事情都会变。
In the next 10 years, a lot is going to change.
有些人能在这个快速变化的世界里做出东西,并且对未来的走向产生实质性的影响。
There are people who can build things to have in a world that's going to change fast, make a material dent on where it ends up.
所以我觉得,我和我的公司,在这个进程中能扮演一个角色。
So I feel that me, my company, is in a place where we have a role to play in that.
开放网络会怎样,内容所有者会怎样?
What happens to the open web, what happens to content owners?
如果我们做对了,我们会到达一个更好的境地。
If we get things right, we will get to a better place.
所以这种可能性让人兴奋,它可以成为一种真正的痴迷,即使日常很艰难,事情在一段时间内不顺利,但如果你能看到自己在某种程度上改变了你关心的现实,那这一切都值得。
And so that possibility is exciting, that it can be a true obsession, and even if the day-to-day is hard and things don't work for some amount of time, and totally worth it if you can see that you bend reality in some way that you care about.
最后一个问题。
Final one.
你有什么信念,是坐在旧金山的餐桌旁,你的朋友们会说:“不,帕拉格,那个我可不同意,老兄。”
What belief do you have that sitting around your San Franciscan dinner table, your friends would go, "No, Parag, I don't agree with that one, dude.
“不是那个。”
Not that one."
我觉得还是得看是哪张餐桌,因为世界的变化越来越大了。
I think again, it depends on which dinner table, because the variance in the world is increasing.
我觉得人们不太相信会有那种一直不停运行的智能体。
I don't think people buy this notion that there'll be these agents which are always running all the time.
我们所有人。
All of us.
我觉得这一定会发生,但大多数人还不这么认为。
I think it's going to happen, but most people don't agree with that yet.
你和我算是处在同一个圈子里,但即使是旧金山的餐桌,也不总是意见一致。
You and I are in a bubble, but even a San Francisco dinner table isn't always in full agreement there.
帕拉格,听着,我跟你说过,我可是把你研究得透透的。
Parag, listen, as I said, I stalk the shit out of you.
我真的很享受这次讨论。
I've so enjoyed this discussion.
非常感谢你忍受我这么东拉西扯的。
Thank you so much for putting up with my meandering-
这次真的很有意思。
This was really fun
……而且你表现得非常棒。
... and you've been amazing.
这次聊得很开心。
This was fun.
但在我们结束之前,现在每家正经的AI公司都面临同样的问题。
But before we leave you today, every serious AI company right now has the same problem.
智能体需要快速获取准确的上下文。
Agents need accurate context fast.
但大多数基础设施并不是为此而建的。
Most infrastructure, though, it wasn't built for it.
嗯,MongoDB就是这样的。
Well, MongoDB is.
Eleven Labs在MongoDB上运行着4000万个智能体。
Eleven Labs runs 40 million agents on MongoDB.
财富100强中75%的公司都在MongoDB上运行他们最关键的应用。
75% of the Fortune 100 run their most critical apps on MongoDB.
每天有数万亿美元的资金通过MongoDB流动。
Trillions of dollars moving through MongoDB every single day.
不用再把10个不同的工具拼凑在一起,你可以在同一个系统里获得一个原生JSON数据库、向量搜索和Voyage AI嵌入,而且它可以在任何地方运行。
Instead of stitching together 10 different tools, you get one JSON-native database, vector search, and Voyage AI embeddings in the same system, and it runs anywhere.
没有锁定。
No lock-in.
如果你在搞AI,MongoDB for Startups能帮你用Atlas和Voyage AI的积分以及技术支持更快地推进,帮你顺利发布产品。
If you're building in AI, MongoDB for Startups helps you move faster with Atlas and Voyage AI credits and technical support to help you ship.
不要构建那种只回答一次就忘记的智能体。
Don't build agents that answer once and forget.
打造能记住并从你的实时数据中学习的智能体。
Build agents that remember and learn from your real-time data.
访问 mongodb.com/agents。
Go to mongodb.com/agents.
就是 M-O-N-G-O-D-B.com/agents。
That's M-O-N-G-O-D-B.com/agents.
MongoDB 扩展产品,Framer 扩展故事。
While MongoDB scales the product, Framer scales the story.
当一个新的落地页变成一堆工单和交接时,Framer 能帮助你的团队更快推进。
When a new landing page turns into a pile of tickets and handoffs, Framer helps your team move faster.
Framer 是一个 AI 网站构建器,帮助创作者、团队和企业以前所未有的速度发布生产级网站,同时确保每个细节都完美。
Framer is the AI website builder that helps creators, teams, and businesses ship production-ready sites faster than ever while getting every detail right.
在一个地方提示、检查、编辑和发布,节奏焕然一新。
Prompt, inspect, edit, and publish in one place at a whole new pace.
智能体与人类协同工作。
Agents and humans work in tandem.
智能体带来速度和规模。
Agents bring speed and scale.
你带来品味、判断力和掌控力。
You bring taste, judgment, and control.
作品落在画布上,随时可以编辑。
The work lands on the canvas and stays editable.
在一个地方构建自定义代码组件、管理CMS内容、优化SEO并审计问题。
Build custom code components, manage CMS content, optimize SEO, and audit for issues all in one place.
企业级托管、安全性和99.99%的正常运行时间SLA,受到Perplexity和Miro等领先品牌的信赖。
Enterprise-grade hosting, security, and 99.99% uptime SLAs trusted by leading brands like Perplexity and Miro.
了解如何从Framer专家那里获得更多网站价值,或立即免费开始构建,访问framer.com/20vc,Framer Pro年度计划可享30%折扣。
Learn how you can get more out of your site from a Framer specialist, or get started building for free today at framer.com/20vc for 30% off a Framer Pro annual plan.
网址是framer.com/20vc。
That's framer.com/20vc.
可能适用相关条款和限制。
Rules and restrictions may apply
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